You don’t need another pep talk. You need a plan that’s helped thousands of high performers make an intentional career change to work they’re excited to wake up for.

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Happen To Your Career: Stop Tolerating Work. Start Designing It.

Proven strategies for high performers who’ve outgrown their career — and are ready to intentionally design what comes next.

Get the 5 Most-Downloaded Episodes: Real Stories of Career Reinvention from Senior Professionals (Without Starting Over)

• Real stories from senior professionals who redesigned their careers — without a pay cut or starting from zero
• Practical strategies you can apply this week, even if you’ve been stuck for years
• A clearer picture of what work that actually fits you looks and feels like
• Proof that your experience isn’t a trap — it’s your single biggest advantage

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WHAT CAREER FITS YOU…

What’s really most important when deciding a career that fits?

Here’s an 8-day mini-course to get you started!

• Learn what you’re great at so you can stop wasting time in your job (and start working in your career)
• Learn what internal blockages are keeping you from fulfilling work, wealth, and career success.
• How to “narrow down” what you should be doing for work that’s fulfilling to you!

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INTRODUCTION:

SO YOU SHOULD MAKE CAREER COACHING A FULL TIME BIZ WHEN YOU…

There are A LOT of reasons people come to me wanting to start a coaching business.

Freedom, Flexibility, Travel, Help others, Control of their lives, Do work they love doing. Make a big impact in someone’s life. The list goes on and on.

For me personally the first time I thought about it, I knew that I wanted to be around for my kids and that I wanted to help people completely change and improve their lives.  

However most of those exact same people don’t see how they can make a living at it or how to make it possible for themselves.

This might be you too.

BUT HOW DO YOU KNOW IF IT’S WHERE YOU SHOULD DOUBLE DOWN YOUR EFFORTS?

If you’re the type of person who for some crazy reason people just keep coming to you for advice OR you’re that person who people want to share everything with.

Maybe you know that even though you can be a high performer working for someone else, you really want to actually be working for yourself.

You probably enjoy helping other people and probably also appreciate how some businesses can do a lot of good for people and the world.

Depending on how far along on this journey you are you might have already had a few clients that you’ve helped out.

You might even have a website where you’re just not sure how to use it to bring yourself clients or truly convey your expertise and establish yourself as an “authority”.

You’ve probably had passing thoughts about a coaching certification (but wondered whether or not it would actually help get you credibility or give you what you need to make this into “a thing”)

If all of the above are true OR even just one, it’s probably a safe bet that you would enjoy coaching full time tremendously.

Above all if you find that you just can’t stop helping other people in the areas you enjoy and have learned about or have some experience in, then it’s probably a great sign that you should be coaching or consulting in one form or another.

Plus, I’ve found that once you’ve done coaching and learned how to build and scale a business, it sets you up for so many ways to pivot from there.

I think of it as the best win-win-win way that I know of to start other businesses because it’s essentially “paid research” where you are legitimately helping someone solve their problem while they’re ecstatic to pay you AND you get to learn all about exactly what they need most from you to help them. Plus, when you do a really good job, they are all too happy to recommend you to others (think testimonials! Yea!)

Here’s an example of just a few spinoff businesses from people who I’ve helped get started with coaching.

• Paid Speaking (once you’ve built authority on a topic area, people want to know more)
• Created Training Classes and Group Coaching Programs
• Live Events and Experiential Events
• Online Education and Courses
• Consulting for corporations (for expertise in their market)
• Licensing for corporations or individuals
• Published books and other published works

The possibilities are truly endless.

Wherever you’re starting in this journey, I’d like to show you 3 things that we show our paid clients and students who are starting and growing coaching businesses.

• Exactly how it’s possible for your situation
• What the exact steps are
• How to position yourself as an authority in a market (quickly)

You’ll find all of these in the guide below!

Hugs!! Enjoy!

About the Author

Scott Anthony Barlow

Scott has started several successful businesses, multiple podcasts, including two of the Top 5 “Career Change” Podcasts on iTunes. He’s the founder of the Professional Career Coach (PCC) certification. He’s also started a very large number of projects, ventures and other general catastrophes that his wife Alyssa told him wouldn’t work (turns out she’s usually right!)

He is the CEO of HappenToYourCareer.com and now helps others avoid those same mistakes when becoming Professional Career Coaches and growing their own career coaching businesses! He’s directly helped hundreds of people begin their very first business and helped most of those have their first $10,000 month of business. 

Scott (who listens to his wife these days) and Alyssa live with their 3 kids in Moses Lake WA part of the year and somewhere else in the world the rest of the time! More about those adventures at FamilyPassport.co!

He absolutely loves thinking he’s up on music before it becomes trendy (you can’t tell him differently) and his extended family tree takes a whiteboard to be able to explain.

He also dislikes writing in the 3rd person, but really hopes you love this guide!

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Let me first get something out ***rant ensuing …now***

There are a billion (ok not a billion, but a lot) of people that call themselves coaches out there.

At one point I hesitated to even call myself a coach because it’s so low of a barrier to entry. Pretty much anyone can hang out a shingle and many people have unintentionally made a mockery out of the title because it’s become so well used.

Here’s the sad state of truth right now:

When you see the title “Coach” after someone’s name, it’s a pretty safe bet to assume that:  

1. It’s not the main source of income for that person (read: it’s their side hobby) OR
2. That person is broke because they struggle to get clients and spend most of their day perusing facebook and leaving comments in various groups hoping they will hook some clients; OR
3. That person is paid by an organization and NOT running it as their own business.

I’m over that now ***END RANT*** and I prefer to dedicate a portion of my time to making sure that the people that I work with are elevating coaching as a profession and a business. We’ve actually even gone so far as to create a Career Coaching Certification and training to help elevate the profession.

It still doesn’t change the fact there really aren’t very many “coaches” out there that really are amazing and are helping their clients get astounding results. There are even less that are great at coaching AND making a healthy living, running a coaching business.

Here’s the two reasons why –

1. Most coaches are good at their craft OR their set of expertise. They aren’t good at business… particularly marketing! (and most of them don’t enjoy it either) – This means they don’t have enough leads (people who are interested in their services) to survive!
2. Most coaches don’t charge enough for their services to make a healthy living –This means they don’t know how to value the result they are providing OR aren’t focused on providing a particular result

Let’s call this group of well intentioned people that aren’t getting paid what their worth and not helping very many people “Broke Coaches”

Here’s what Broke Coaches are doing that you don’t want to do (and shouldn’t need to).

TRYING TO BE EVERYWHERE

Broke Coaches are on Instagram, LinkedIn, Snapchat, Facebook, Twitter, Foursquare (wait is Foursquare still around!) and whatever the latest type of social media that Gary Vaynerchuk has mentioned might be hot in the future.

They are chasing after people EVERYWHERE.

I don’t know about you but I did this for like 2 weeks and it was exhausting. Plus I’m lazy, my mind always goes to the question of “how do you make this easy?” and possibly even fun!!!

To be clear, there are a couple people I have seen this work for. Those people are extremely intentional with their strategy and they LOVE all types of social media. I would rather be helping people by coaching them than spending my time that way.

On top of this, these same people are writing blog posts, and publishing articles on LinkedIn and wait maybe I should be starting a YouTube channel… and what about my new podcast? It got 3 downloads today.

Ughh… I’m exhausted again.

You can stop doing this. Right now. Stop! Yes I know people tell you to do this. Don’t listen. It’s a recipe for disaster.

When you’ve done so well you can hire other people to support your business (can anyone say “executive assistant please!!!”) then you can be more places! It’s a much shorter road than you would think!

You have permission not to “be everywhere”

TRYING TO HELP EVERYONE

I’m warning you right now. This one will be hard for you.

It’s been hard for everyone I’ve helped. It was difficult for me too.

Everyone goes through this learning curve. I hope to help you go thru it faster.

The type of people that make great coaches are generally the type of people who truly enjoy helping others.

This means that Broke Coaches make the mistake of not focusing on one very very small target market (or very specific type of people with a specific type of problem they can solve) instead you get “life coaches” and very general coaches who are afraid to exclude anybody.

This of course means that they don’t really appeal to anybody and don’t really get to help out.

The irony here is that it works backwards from how most people think.

When you start very specific, it causes you to stand out and appeal to a targeted group. Then people want your help with many different problems instead of just the problem that they came to you for.

However if you start the way Broke Coaches start then you are trying to appeal to everyone and then people are confused about what you do and if you’re the right person to help them.

This of course leads to binging on hazelnut dark chocolate (mmm…) and crying in a corner wondering why this coaching thing is so hard and if you’re really meant to be a coach.

Don’t do that. Stop it. Before you even start!

THE PRETTIEST WEBSITE WINS (OR DOES IT?)

I’ve had so many emails from people that have spent a ton of time or money developing a beautiful, professional looking website. Or getting spending tons of time with their business license or choosing the right accounting software or trying to get everything just right for when clients come in the door!

 When I ask these same people how many clients they have the answer is either

A) none yet OR
B) I have a few people that are unpaid.

For some reason we associate the appearances of success with feeling like we are successful. Which means that too many of us spend a ridiculous amount of time on things like our websites making it look like we have lots of clients, when we could spend that same time just going and getting lots of clients.

I’ve done it too! That’s how I learned WordPress. By spending over 30 hours trying unsuccessfully to make my website look “professional”

We teach people in our Coaching Training programs how to put together a very simple but effective website and exactly what parts you actually need vs. which parts are a waste of time when you’re starting. Here’s the secret. It’s not much!

Later on in this guide we’ll actually show you how to attract leads of people who want to work with you WITHOUT a website. Crazy right?

Not really – what’s crazy is spending a ton of time and money get spreadsheets ready for clients you don’t even have!

Stop doing this. It’s distracting you from the part of business where you help people and make money from the helping of the people! Plus it’s what Broke Coaches do!

Here’s a short list of other things you can stop doing. You have our permission! Somebody else telling you to do them? I’ll write you an “excused note” saying you don’t have to. Just email me!

• Stop trying to be on all places at once (you don’t need to be on all social media channels – hang out where your people are)
• Stop messing around with your website (it’s never finished even when you run a 6 or 7 figure business)

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There’s this secret to business success. Only it’s not really a secret.

It’s actually more like great advice that nobody really actually does, because they don’t see the value in it.

It’s like when you borrow your Dad’s truck and it’s slick out and he warns you that it’s really slick and that you will have to go really, really slow and drive differently than you normally do and you shrug it off and say “I know, I know” but then less than five minutes later you’ve run the truck into a dumpster and you can’t quite figure out how it happened.

You know the feeling…Wait. You’ve never done that?

Oh… me neither!

Anyhow, it’s this thing that most people know they’re supposed to do and they give it lip service but never really do it and then wonder why it’s so hard to figure out what you should be doing to grow your business.

THE NON-SECRET

What is this big “non-secret” that is the business equivalent of exercising and eating right to keep from being fat?

It’s called your “target market”… also called your niche, ideal audience, avatar, target customer, and your “wheezy” (ok, I made up that last one!).

Whatever you call it, one thing is true. Everyone underestimates the power of this.

Here’s a comparison of the difference between the Broke Coach and a Profitable coach making six figures from her business.

OK, the difference between how well they know their market is obvious. Great. Whatever…

THE REAL QUESTION IS “WHAT DOES KNOWING YOUR TARGET MARKET ACTUALLY DO FOR YOU?”

I’m so glad you asked!!!

Well aside from the extremely obvious piece that if you know exactly what the people in your market are thinking before they even think it then it makes it incredibly easy to communicate with them.

Which of course means:

• When you create an offer for them, you know exactly what they are really looking for!
• It allows you to know what types of incredibly helpful content you can create for them that is going to have them looking to you as the authority in their eyes. (without any guesswork) – More on this in the Client Attraction Magnet section
• By the time you get on a “sales call” with them, you don’t have to do any “Used Car Lot” tactics because it just becomes about giving them what you already know they need and nothing else.

More importantly than all of that it helps you know exactly where they hang out.

When you know exactly where they are, you can just go to where they are.

Wait that was so simple, you might have missed it. Let me say it again:

Here’s how to think about this differently. Remember that the Broke Coach is wandering around going crazy trying to be everywhere. Well this is the exact reason why!

If I know exactly the person I’m trying to reach, I would know where they spend their time. And why would I keep interacting with everyone on LinkedIn, Twitter, and Facebook if my target market spends the majority of their time on Instagram?

Don’t answer that! Rhetorical Question. Besides you already know the answer and can probably feel the relief rolling over you that you don’t have to do all this “extra” stuff.

WHEN YOU’RE RUNNING AROUND DOING EVERYTHING AND NOT FOCUSED ON A VERY SPECIFIC PERSON YOUR EFFORTS CAN’T BE CONCENTRATED AT ALL.

You’ve heard the analogy of throwing a pebble into the ocean. You know it doesn’t do much!

I don’t want you doing that. I don’t even want you throwing your Marketing pebbles into a lake… or even a pond!

No. Instead, I want you throwing a boulder into a stream! A stream of ultra specific people that you already know are going to respond to your message.

Here’s what that looks like:

Once you know where these people are, you can simply go to where they are. At first you can throw your boulder in, but later on, as you build authority and credibility in that space, I want you building a dam on that stream!

Now regardless of how you feel about the ecological effects of big dams on tiny little streams, we can all agree that going upstream and plunking yourself down right where you know those people will be coming is a way better approach than chasing after them wherever they might go in the big ocean!

I would rather be strategic and fun rather than spending large portions of my life being frustrated.

Once you’re there in front of that stream, you need to know what to offer them, so that they want to stop and spend their time with you, rather than keep on swimming toward the ocean!

And that is what we cover in the next section

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If I say the word offer, there is a massive difference in what the Craft Coach thinks vs what a successful profitable coach thinks of.

Here’s what pops out when I ask the Broke Coach that question about “what’s your offer?”

“Oh… I uh… I give them 6 Skype sessions with me for $697.”

Then I guess I must stare at them in disbelief for a moment because it’s always followed by something like “but I was thinking about doing an 8 session package for $997 and raising my prices a bit.”

We tend to think about an offer as the “stuff” we are giving them OR the time we are spending with them.

That’s one direction you could go. Which is better than going nowhere.

If you choose to, you can trudge down that painfully long winding road to profitless transactions that empty out your heart and cause you to question if you’re really cut out for “helping others”.

And if you like that sort of painful despair, by all means, keep on going down that road. Please!

If you’re not the sort of person that likes running headlong into a wall again and again, let me propose a different way.

What if, instead, you sold outcomes or results? Because that’s what people are really buying anyways. Or in the case of the Broke Coach; not buying!

Let me give you an example of how this works:

At the end of 2016 my family and I went to Portugal and Paris for about 6 weeks. While we were there, we really badly wanted to climb up the bell tower in Notre Dame Cathedral in the heart of Paris.

Even though it was winter (the offseason), we found ourselves standing in a very long line in the coldest season in France (primarily because only 20 people can go up the narrow circular staircase at a time).

Across the street from the bell tower line were 3 little shops.

One offered Hats and Gloves of all kinds. Another offered warm drinks and crepes and still another offered all varieties of tourist crap (Eiffel towers in any size as you can imagine!).

We stood there for all of 20 minutes talking before the cold began to sink in and my kids began to get restless.  

The warm drink vendor across the way all of a sudden began to look very appealing. I didn’t even want something to drink when I got there and honestly wasn’t in the mood for Chocolat Chaud (Hot Chocolate) or the Vin Chaud (French Hot Spiced Wine that when the French pronounce it sounds much like “von chow”).

As the time passed and we grew colder – and our kids started running thru the legs of the very nice English couple behind us – we decided it was definitely time for some Hot Chocolate and Mulled Wine!

So I crossed the street and paid a ridiculous number of Euros for 5 teeny cups!

Now why did I do that?

I didn’t care about the drinks. In fact, I didn’t even want the drinks!

I did it because it solved my problem!

If you remember from that last section, the very best way to have customers fall into your lap is to stay away from the ocean. Instead, find the tiny little stream with the exact people who have the exact problem you can solve.

Those street vendors weren’t offering a cup of Hot Chocolate or Vin Chaud. The offer was instead to “get warm” and enjoy doing it.

For me it solved my problem of keeping my three little kids occupied and having their little hands warmed up. And me feeling like a good parent vs subjecting my kids to the cold for 90 minutes only to walk up 720 stairs afterwards to the top to look at stone gargoyles and a foggy Eiffel tower (which was still awesome BTW!)

I wanted to solve these problems so badly, I didn’t even care exactly how much it cost or what the exact form of packaging it was in. It was irrelevant (think; 6 Skype sessions for $697).

When you are very aware of what value you deliver, you can charge based on that value NOT by the hour or any other way, and your target market will gladly pay you to help solve their problems.

From there, it simply becomes a matter of testing the Market and seeing what are the best price points. And remember when you’re talking to people one at a time, it means every conversation you have is an opportunity to test what you have learned so far and see if it’s accurate. This means you can do market testing in a matter of days sometimes!

So what’s an example of a great offer vs. a less than great offer.

What’s wrong with this offer?

Nobody (except me and I’m a weirdo) wants to be a better negotiator for negotiations sake.

Instead, they want a particular outcome. In this case they want to get paid a larger salary. Why do they want to get paid a larger salary? Depends on the market, but it may be any of the following problems they need to get solved:

• Want to feel like they are getting compensated fairly for the work they do
• Feel like they aren’t taken seriously in their job or they’re not valuable to the company
• Want to get college debt paid off
• Their current life isn’t fitting the lifestyle they envisioned.
• Or many more problems!

No matter what it is, this offer isn’t focused on any of those! Instead, it’s only focused on the tool itself (negotiation).

That means the person in this target market must spell out for themselves how negotiation coaching is going to help solve their problems, and if you aren’t making it easy for them, it often leads to confusion.

Confused potential customers don’t buy! Even if you can actually help!

This offer could go from mediocre to great simply by focusing on the particular results or outcome that this target market wants – i.e. What does the negotiation actually get them? (the problem for them that it solves)

NOW HERE’S THE CATCH!

One target market might have a different reason for solving this problem than another, which is why it’s so important that you focus very narrowly at first. You can then speak their language!

If I’m focused only on helping 30-year-old administrative assistants with a college degree or advanced degree get paid more, it may be because they feel they are undervalued and underpaid, with a hint of embarrassment because they feel underemployed.

However if it’s 45+ executives that I’m helping negotiate, there is a whole different set of reasons behind why they want to get paid more.

No matter what I want to understand and be able to communicate those when I make them an offer.

However there’s an even bigger reason why I might be interested in understanding exactly what they want and need. It’s what will allow me to get in front of them in the first place AND cause them to want to talk to you AND already believe that you can help them!

Want to know how to do that?

Well then keep reading, it’s exactly what we talk about in the next section!

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Most coaches that want to have a “digital presence” want to jump right into this piece!

I can’t tell you how many coaches I’ve talked to that have already started creating an e-book, or video series, or even writing an actual book without understanding who it is that they’re talking to OR what these people actually want and how you can help (your offer)!

The rest of the coaches and consultants that haven’t already started blindly creating something are instead left wondering, “What should I do?”  

Eventually, they decide on a video series or something else without ever knowing if that’s what is going to work well. So they go thru the trouble to make it and find out it was a bad idea in the first place.

Now if you already know your target market, who they are and what they want and need, you already have the information to answer these questions, but with a much higher degree of accuracy than our Broke Coaches.

I’ll show you how this works but first let’s define what a Client Attraction Magnet is and why you would want to create one.

HOW TO GET PEOPLE TO RAISE THEIR HAND TO SAY THEY’RE INTERESTED IN WORKING WITH YOU

I’ve focused a lot of my business on spending my time with the people that are excited to work with me and that I can help and ignoring the rest.

This is exactly one of the biggest reasons to create a solid client attraction magnet.

Think about it:

If you had a way to automatically (without spending your time) separate everyone that you would be excited to work with from the rest crowd wouldn’t you do it?

But, wait, it gets better. These same people want to give you explicit permission to build a relationship them and have you send them things that build you up as an authority in their eyes so they begin to trust you!

You might think, “OK, who am I going to have to bribe to make this happen?”

But that’s the beauty of it. You can do all of this without being manipulative or deceiving using a Client Attraction Magnet!

WHAT IS A CLIENT ATTRACTION MAGNET?

The simplest definition? It’s an ethical bribe that offers something of value to someone in your target market that is in exchange for their contact information. They come in many forms:

• Video Series
• Checklist
• Swipe Files
• Webinars
• E books (and regular books)
• Guides
• Mini Courses (or full courses)
• Free membership
• And many more…

As I mentioned earlier, Broke Coaches get really caught up in the modality of their Client Attraction Magnet. Profitable coaches realize that it’s much more important to solve a particular problem or give a specific chunk of value that will help separate the people in your Target Market from everyone else!

You’ve already done the work for this at this point too so all you have to do is look at what your target wants and needs. The very best Magnets will solve a smaller problem or a chunk of the bigger problem that your ideal client has OR it will help them understand the path to solving the bigger problem (and maybe even think about it in a different way!)

Here’s some examples of Client Attraction Magnets that we use at Happen To Your Career:

FigureItOut.co – Figure it Out 8 Day Mini Course

At first glance this may not look like much (and there isn’t much there), but this is one of many versions that we’ve tested.

This is targeted toward a very specific group of people. They use this verbiage “work that fits me” when they describe what they want.

Their Problem: They are in jobs that they don’t find desirable and feel they are meant for something better. They want to stop wasting time and finally figure out what they should do for their career. They are tired of not having this answer and feel like it’s stopping them from truly living their life. In short they are in the wrong job and want to understand what they should be doing for their career to have work they enjoy and fits their lifestyle. They’re looking for an answer.

What does this client attraction Magnet do for them? It helps them understand chunks of a process they can use to solve their problem. Some people can go thru the entire process and have their solution and didn’t even have to pay for it (which by the way this is a good thing, those people share it and spread the word!) Other people get an understanding of the process they will need to go thru to solve their problem. This can be just as valuable to them to “see the pathway” as it is to walk down the path. Because it now gives them hope.

What is it actually? (How does it work behind the scenes) It’s a series of emails delivered from an email service like Mailchimp. Then each day of 8 days they get that email with a link to a blog post on our website using WordPress through a “hosted” website. When someone self selects to “opt in” to the page (pictured above) they will be added to our email list and then be sent emails similar to the one below which each provide a link in the email to a webpage with a video and a short set of actions for them to take.

Voila!! Video Course!

BTW for more info on how to set up a website or some of the other tools we recommend you can find instructions here.

Here’s another completely different take on a lead magnet.

This is from David Mariano at FinanceCareerLaunch.com. We helped him get his business started and get some of his first customers in 2016. Instead of an ebook or a course or a video, he offers a membership site that houses several of these items for his target audience and the people who subscribe to his email list. They give him their email and he gives them a username and password to access everything he has on the site. This is an advanced option and certainly not right for every target market but helps you understand a non-traditional take on the subject! He’s created the go-to set of resources for would-be finance professionals wanting to advance their careers.

HERE’S SOME QUESTIONS TO ASK WHEN GETTING READY TO CREATE A CLIENT ATTRACTION MAGNET

How does your target market like to consume content?

This will help you decide what modality might be best for them (Ebook vs. Video vs. Something else)

What are the smaller problems that you can solve immediately for them?

These are often precursor or pre requisite  problems that lead them closer down the path to get where they want to go.

For example, if you coach people on nutrition and particularly smoothie diets, you may be able to provide detailed reviews of Juicers or Machines to make smoothies. As you help them decide whether to get a Ninja or Kitchen Aid, you will be building trust with them so that you can later get the opportunity to help them further!

What can you do to deliver more value than you are comfortable with?

It should feel like you’re giving away something that others might charge money for. This is part of what will cause people to want it AND cause you to stand out at the same time!

Feel free to give away the farm. If you are doing coaching, most people will need more than just information from you to make the change! (Example: Most people charge for the info that’s in this guide. I would prefer just to give it to you and we know that some of you will take it and run with it and we will get the opportunity to help others to work to implement all of it!)

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Alright!

You’ve now got your Client Attraction Magnet, you can describe the people in your target market better than they can and you just plunk yourself down and wait now right?

Well not exactly!

There’s one more piece of the puzzle here: Traffic

WHAT ON EARTH IS “TRAFFIC” REALLY?

Traffic, in this case, simply means bringing your Client Attraction Magnet to live human beings that likely need your help.

Where do you get these humans from? Do I need to shop local? Can I grow my own?

While I don’t want to discourage you from raising mini humans for the purposes of having them download your Client Attraction Magnet later on, there is a better way!

Remember everything you now know about your target market? All that work you did early on? Well part of what you did was also learn where these people hang out, who they follow, what they click on, what websites and podcasts and blogs they pay attention to.

Where do these people meet in real life?

Now, it is where you get to use that info and plunk yourself down in one of those “streams” of your specific peeps! There are several different ways.

The main ways I recommend are to Buy, Build, or Borrow

BUYING TRAFFIC (PAYING FOR PEEPS!)

Buying traffic usually means paid advertising. This can range from the Ads you see on Facebook and Twitter, to sponsored Blog posts to buying sidebar ads on a website that happens to have your target market living there!

This method can work incredibly well, however, let me start with two caveats:

1. When we talk about buying ads to get peeps we’re not entering the realm of slave trade or something else creepy!
2. This is usually not for beginners, you will want to be comfortable with establishing a budget that you may not see a return on at first before moving down this method!

Where can you do this?

• Social Media: Facebook, Twitter, LinkedIn, Instagram, etc
• Websites: Ads, Native Advertising (messages that look like they are regular content)
• Blogs: Sponsored Posts, Side Bars, Headers, Resource Pages

BUILDING AN AUDIENCE

This is by far the crockpot method NOT the microwave method for traffic. It takes a lot of consistent action spread over time to build an audience in any one method.

To show you what I mean, here’s the download numbers in a chart for one of our Podcasts. We started this one from scratch (with no audience and no connections) This one has been running since late 2013. If you look closely, it really only began growing substantially in the last 2 years.

There are things you can do to speed this up and I have a number of friends that have grown faster, however I want you to understand that Audience building is a long term strategy and is usually best when complemented with one of the other two options.

Here are some ways you can build an audience to bring traffic to your lead magnet. My team and I have experience in a lot of these areas but we won’t cover how to do these here since each one can be an entire class with multiple guides to itself!

• Video Based Shows or Channels (Distributed on YouTube, Vimeo, or other places that act as search engines)
• Audio Podcast or Radio Show (distributed on iTunes, Google Play, I Heart Radio, etc)
• Blogs or Writing based feeds
• Leveraging Social Media platforms built in options (note that if you build an audience on social media the disadvantage is that you don’t own it and changes that platform makes can potentially affect you) Ex. Facebook Live, Periscope, etc.
• Books (Distributed on Amazon for digital or Stores and Online Retailers for hard copy books)

BORROWING TRAFFIC

This is where most people will get their initial traffic from besides their friends, Mom, and weird Aunt Susie who stays oddly up to date on everything you do (it’s almost disturbing! …And how does she know about that night with the tequila anyway!)

Anyhow, forget Aunt Susie, Here are some very specific ways you can borrow traffic from other existing audiences.

Contributed Writing – Contributing to an existing website or publishing company. For example we contribute to TheMuse.com and Ramit Sethi’s GrowthLab.com on a regular basis.

Guest Posts – Similar to contributed writing but specifically for those websites that are or have blogs. Often these are smaller but even more targeted than the publishing houses. We’ve written for EventualMillionaire.com, StartofHappiness.com and a number of others that have overlap with our target audiences!

Bonus: Here’s my personal evernote file with info on how to get to write guest posts and contributed articles

https://www.evernote.com/l/AWztMM_kTCtP96MgtE36mziGjX4vHJI8d9o

Podcast Appearances – This is part of how I grew my audience AND found many clients. I went on over 100+ podcasts as a guest and I gave away “gifts” to their audience (my client attraction magnet, which was truly helpful for their audience!)

Bonus: Here’s my personal Evernote file with info on good and bad pitch examples to be a guest on podcasts.

https://www.evernote.com/l/AWyz-IawR5VAkaAEQiGAxUs6YhTMrWt-BdE

Media Appearances – This could be TV, Radio, Newspaper or other print. This is usually only worth your time if that “channel” has exposure to lots of people in your target market OR extremely high numbers in general!

Affiliate Relationships: Sometimes this might be referred to as Affiliate Marketing, Joint Ventures, or Partnership marketing. These are other companies or people that are offering your client attraction magnet to their audience in exchange for a cut (commissions) on any product or service that you end up selling.

Just traffic from this approach alone has added over 10,000 people to our email list in the first 3 years of business.

Webinars or trainings for existing audiences: I have a friend who is a career development coach (for executives) she regularly does webinar style trainings for large recruiting firms.

Speaking and Workshops – This one deserves extra attention, just because it can be such an easy way to get clients at the very beginning of your business. In fact this is how I got my very first coaching client (and my only local client to date!) I spoke at a young professionals function and collected $600 2 days later! BOOM!

However, there’s usually a longer (and more sustainable) road that you can use speaking for besides just your first client!

I helped one of my clients Kwame Christian, Negotiations Coach and Founder of AmericanNegotiationInstitute.com, to his very first 5 figure month by focusing on speaking at functions that had a captive audience in his target market. He would then capture emails from people who wanted his client attraction magnet by passing around an iPad (a clipboard works well here, too, if you don’t mind manually entering emails)!

Another HTYC student who we’ve helped create a funnel for Speaking traffic is Michelle Robin from BrandYourCareer.com. She takes it a step further, when she speaks she passes around a trash can to collect everyones business card and resumes from everyone who wants her Client Attraction Magnet. With this unique tactic she cleans up close to the entire room when she speaks!

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Systems are the best!

You don’t have to think about it when you have a system. You don’t have to waste precious time and energy when you have systems and best of all: When that system is automated you don’t even have to lift a finger to keep benefitting from it day in and day out!

We have some automated systems that we built years ago, that still, to this day, are making it easy for potential clients to get help, get to know us and be prepped to buy from us all without breaking a sweat (or even waking up for that matter!)

When you take the upfront time to build a system that delivers your client magnet, follows up on your behalf AND even schedules potential clients to your calendar automatically, you have the ability to spend your time on other things!

You can focus on making sure your current clients are extremely successful. Or it makes it realistic (and possible) to build a business on the side of your full time job.

Or later if you run a coaching business full time it makes it feasible to travel or take vacation without wondering where the next set of clients is going to come from or if you’re going to have to return their email to set up an appointment.

It allows you to work on your business instead of in your business.

Want to know something trippy to think about? The very same system that I created in 2014 now allows my entire team of coaches to have a continuous source of leads of people who need our help (and that we are excited to help!)

It’s that same system that is making it so that I don’t have to be chasing down leads and I can write this for you right now!

Is it easy to create? Simple, yes. Easy? No.

Worth it? Oh yes, very much so!

WHAT YOU NEED TO BUILD AN AUTOMATED CLIENT ATTRACTION SYSTEM

There are many ways to do this, but I want to show you the most simplistic form of what you need.

Let’s assume that in this case your client attraction magnet is a PDF copy of a checklist and that you send them a video along with the checklist telling them how to use it.  

NOTE: The details of the target market and the Magnet are left out here because they will be very specific to your situation. What’s important here as a prerequisite is that you are using something that is truly helpful and desirable that fits your target market’s needs. We’ve almost always had to test and create several versions to get it right.

Here’s what you need to make this happen:

• PDF (Client Attraction Magnet)- you can use Google Docs or Microsoft Word and Save/Export to PDF
• Video (Made on iPhone and hosted on YouTube for free)
• Calendar Scheduling Software – We recommend ScheduleOnce or Acuity
• Email Service (That allows drip email or autoresponders) We recommend Mailchimp to start
• Landing Page – for your target Market to Opt in to your Client Attraction Magnet. We recommend Leadpages, or Using your own hosted WordPress site.

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Everybody has somewhere to start for you. It usually begins with buying their “thing” to help you get started.

Here’s what I would suggest. Start with the steps that I’ve outlined in this guide.

1. What you don’t have to spend time doing
2. Who do you actually want to work with (and can help the very most)
3. How to package an offer that gets clients (because it isn’t what you think)
4. Creating a Client Attraction Magnet (because….well isn’t it obvious
5. The not-so-magic trick of getting people to come to you!
6. How put it on auto pilot so that you can spend your time on coaching (and traveling!)

Avoid what Broke Coaches do like the plague and you will find that your coaching business rises out of the dismal abyss and the fellow coaching friends you make will be coming to you asking what you’re doing.

Trust me, it doesn’t take much. Ever since we had our first $3000 month years ago, people have beating down my door and asking to pick my brain on what we’re doing.

That’s how low the bar is. But you don’t have to stop there. Once you know how to grow a $3000 a month business, you can easily do $5000, Once you can do $5000 simply changing your prices can get you to $8000 a month

BTW here’s the quick math on what an $8000 a month coaching business looks like.

$997 per client per month X 8 Clients.

Done and Done. That’s my kind of Math!

Maybe that’s too rich for your target market? Probably not, but I’ll indulge you.

No problem.

$697 per client per month X 11 Clients

Or here’s what my business looked like when I went full time back in 2015

Once you’ve built a coaching business you don’t have to keep coaching 15+ clients if you don’t want to, you can mix it up any way you like.

But if you’ve learned all the steps earlier on in this guide, those are the same steps that you can use to develop products, courses, programs and really to build and market businesses in your particular industry.

If you want help putting this together and getting your own coaching business up and running, we would love to help!

Plus it’s kind of what we do!

All you have to do is take a few minutes and tell us a little bit more about the business you’re building or would like to build and we can help you figure out the very best way we can be of service for you!

Just click here and fill out the help form and we will figure out how to get you on the road to your own full time coaching business.

Or feel free to simply email my team at support@happentoyourcareer.com

Or me at Scott@happentoyourcareer.com

We would love to serve you any way we can!!!

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The post How to Become a Career Coach appeared first on Happen To Your Career.

Your Invitation to a Strengths-Based Career

Let’s start with a question: Why do you care about your strengths?

Maybe you’ve spent time looking at job opportunities online, getting depressed at how few jobs you’re qualified for, interested in, or willing to do for low pay. Or maybe you’ve recently had the realization that “this can’t be all there is” to work.

You might have even taken every assessment, personality test and quiz out there only to find out that you’re still in the same place.

You, just like many of the people we work with, found out the hard way that the knowledge that being a “relator” or “achiever” or “learner” is interesting, but you still don’t have a raise, a new career, or work that makes you happy. One thing’s for sure:

You know that what you’re doing right now isn’t where you want to be forever… but you’re not even sure where to begin looking for something better!

Worse yet, you might have already tried a few things that put you right back where you started! I know it sounds crazy, but the key to getting off this roller coaster to nowhere is a deep and thorough understanding of your strengths AND then applying that knowledge in a way that is useful and valuable. Live a life that is unapologetically, uniquely YOU!

I’ve been fortunate enough to spend a lot of time with people who are successful by their own standards and not someone else’s.

All of these multi-millionaires, CEOs, company founders, professionals and creatives — people in every income bracket and every walk of life — are living a life that is unapologetically themselves. And they all have one thing in common, whether they’re real estate moguls or non-profit fundraisers:

They have an incredible understanding of what they enjoy and what they offer to the world.

People who are succesful by their own standards are spending most of their time using their Signature Strengths.

And I want you to have that same understanding and experience! It’s something we all deserve: To do work that serves the world, and that fulfills us.

But before we get started on identifying what that is for you, we need to get clear about something: When you’re doing work that fits you, it’s not all sunshine and unicorns. It’s often challenging. It’s often a harder road. It will push your comfort zone in new and different ways.

Spoiler Alert: It rarely feels like something so new that you’ve never ever had any experience with it before. Yes, you’re expanding, but it’s in the ways you’re naturally prepared to grow and stretch.

Careers that fit feel much more familiar, like the feeling of coming home after you’ve been away!

I’ve been through this very process myself. After spending time in a “good” job that was more misery than joy, I went to my boss to tell him what I was feeling and asking for his help. I thought we were headed in the right direction until… three weeks later…

I got laid off!

I had a family, a mortgage, and very little money in the bank, but in retrospect, it was the best thing that ever happened to me. It gave me the wake-up call to never be in that same situation again. I was determined to do things differently, and I did. I found a new, better position, but more importantly, the experience ignited my passion for learning more about careers and their intersection with personality, strengths, and skills — and how I and eventually others could live their fullest and best life.

After spending months learning as much as I possibly could about strengths and how they impact career satisfaction, I came up with a process that I’ve now used with hundreds of one-on-one clients and our Career Change Bootcamp students. My team and I lead them through this very process to help them live a life that’s unapologetically, uniquely YOU.

I’ve learned that one key to creating that kind of life involves working in your strengths.

That might sound touchy-feely, but it’s actually ultimately very practical. When you know what your strengths are and design a career based on them, you fulfill several important goals:

• You do what you love.
• You do what you’re good at.
• You do what brings value to your clients, customers and organization.

Of course, the next obvious questions:

• What are my strengths?
• What do they look like?
• And — maybe most importantly — how do I put them to work to actually make money (and if you do this right, MORE money!)

Follow the process.

In this guide, I’ve taken the results of hundreds of hours of study, and combined them with real-world road-testing of these principles and exercises. Rest assured that this very process has been used successfully on hundreds of smart professionals, just like you.

We’ll start by defining what strengths are. Then we’ll lead you through specific exercises to determine your own strengths, and then talk about how these can help you not only define your ideal career, but also help you locate the organizations in which you’ll be happiest. And if that weren’t enough, we’ll show you how knowing your strengths and positioning them correctly can help you stand out as the ideal candidate in the interviewing process.

I know this can be overwhelming, and if you’re in the middle of a job search or career transition, it can be frustrating because you just want to jump to the end result already! You don’t want to mess around — you just want a paycheck that’s gonna cover the bills.

We’ll get there, but sometimes the process is the key to that end result.

That’s why I’ll suggest you give yourself the gift of space and time. It won’t necessarily be an overnight deal, or “three easy steps to the career of your dreams.” It will require self-reflection and even struggle and discomfort at times as I ask you to dig deep. But the more permission you give yourself to really dig in, the bigger the rewards and the better the results.

Embark on this process with a sense of curiosity and fun rather than seriousness and stress. There isn’t only one right answer, so let go of the desire to “get it right.” Not only will you enjoy it more along the way, you’ll also get much better results.

I look forward to helping you figure out what fits.

Scott Anthony Barlow

Founder and CEO, Happen to Your Career

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When you hear the word “strengths,” you probably think you have a pretty good idea of what a strength is — even if you’re not 100 percent clear on what yours are!

After all, we’re a culture that loves to dissect and analyze, whether it’s on your 9th grade English report card, or by the ESPN analysts the day after the big game.

When we talk about “strengths” here at Happen to Your Career, we’re referring to a very specific subset of your personality and character.

It isn’t just things you’re good at,

or things you’ve been praised for.

— although that’s part of the equation. Instead, we see it as the intersection of two things:

Your strengths: what you can truly be great at — maybe even the best in the world if you spent the time and energy developing them!

And

Your passions: what you enjoy and love.

Then add in your skills, experiences, knowledge and predispositions… and voila! You’ve got YOUR “signature strengths.”

Signature strengths go beyond skills like “I’m good at woodworking,” or “I’m really good at grammar.”

Those might be clues to finding your signature strengths, but being a good speller is just the tip of the iceberg. These are the qualities that make you uniquely you, and once developed and truly mastered they allow you to literally change your life and your career.

Now I typically hear two responses when I introduce the idea of “signature strengths:”

1. “I’m not sure I have signature strengths!” With over 7 billion people in the world you might be thinking, “Yeah Scott, I don’t have any of those things I can be best at.”

Or

2. “I’m good at a lot of things, but how can I narrow it down?! Where do I even start?”

First, let’s debunk the idea that you don’t have any signature strengths.

After working with hundreds of clients and becoming a student of strengths for over 10 years, I can confidently tell you that there is NO ONE on the face of the planet who does not have signature strengths. It’s impossible!

Instead, if you’re thinking you really don’t have anything you’re “great” at, what that tells me is that you either haven’t spent the time and energy to understand your strengths OR (more commonly) you’re going about it the wrong way.

In either of these scenarios investing in developing those strengths becomes impossible if you don’t really know they are (Thank you captain obvious)

I don’t want you to feel bad, though!

BEING UNSURE OF WHAT YOUR SIGNATURE STRENGTHS ARE IS NORMAL.

Sometimes it’s a result of the structure of our education system. Or maybe it’s because you haven’t been in environments in which you could explore and develop your passions and interest. Or maybe you just haven’t asked the right questions.

Whatever the root cause, the good news is that you can change your trajectory today… and we’re going to show you how in the upcoming sections of this guide.

Take a deep breath… we’ve got you covered!

Now, if you are one of those “overachievers” who says, “I just have so many things I do well,” you have the opposite problem! It likely is that you’re confusing “skills” with “signature strengths.”

When a client comes to me and says, “I really am good at a lot of things,” I know they’re probably pretty smart, pretty capable, and probably a pretty successful people-pleaser. As a result, they may also be pretty clueless with regard to what they really ENJOY.

For instance, just because you’re really good at unjamming the copier when it gets a paper jam doesn’t mean that you should make that into your life’s work.

With you, I’m going to ask you to set aside all the expectations others have for you about what you “should” be doing or what you’ve always done, and instead view the future as wide open. Pretend you are a blank slate and every possibility is open to you — because it is!

Now that we’ve addressed those two burning questions, let’s move on and start figuring out what your personal signature strengths are.

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Most people haven’t taken the time to dig down into what they’re really great at — or what they have the potential to be great at.

But not you — if you’re reading this you’re not most people. You’re already ahead of the game because you’re (obviously) interested in finding out!

In this section, we’ll dive deep into how to figure out exactly what your signature strengths are.

WHAT THE HECK ARE SIGNATURE STRENGTHS?

We’ve talked about how your signature strengths aren’t just skills like, “I’m really good with Excel.”

There’s more to it: It’s that intersection of things you’re really, really good at with things you really, really love — combined with your experiences, disposition, and a few shakes of both nature and nurture.

Signature Strengths are your

unique combination of experiences,

skills, knowledge and even the way

you’re wired. It’s the stuff that makes

you, you.

Often when you drill down to your signature strengths, these are the things you can’t stop doing if you tried, you can’t help it. Many times they come easy to you because you enjoy them and also you don’t recognize them because you don’t think that they’re that big of a deal.

Right now, you might be thinking:

“Okay, Scott. I get what signature strengths are. But if it’s something that’s really easy for me and something I enjoy, how can it possibly be valuable? How will anyone pay me for it?”

We’ll dive deep into this in Parts 3 and 4, but I want to address it now so you can concentrate.

It’s natural to think that if

something is easy for you, it is easy

for everyone else, too… but that’s

simply not the case.

Think of an athlete like quarterback Tom Brady or Olympic gymnast Simone Biles — they can do amazing things with their bodies, like throw a football 50 yards with amazing accuracy or do a back handspring dismount off a 4-inch-wide beam set 4 feet off the floor. Why? Because they have the experiences that are natural activities for them. It’s so easy they don’t even think about it.

But very, very few people can perform those feats. And as a result, they are compensated very well for them.

You may not throw a touchdown pass or win a gold medal, but you still have “natural as breathing” activities that contribute to your signature strengths. And the fact that these ARE so easy for you makes them huge clues to what your signature strengths are!

But don’t get too far ahead of yourself. I’m going to ask you to work through a series of exercises looking at your past, present and future, and then we’re going to look at patterns and themes among the answers.

This is where you really need to trust the process. Any one exercise in and of itself is not going to generate a neon arrow with letters reading, “Your Signature Strengths Here!”

Instead, you’ll start seeing patterns and themes emerge, which will then give you connections between dots that maybe you had before, but you didn’t know how to connect. And just like a dot-to-dot worksheet from your childhood, a picture will slowly emerge.

LOOK TO THE PAST

Exercise: Job Inventory
Here’s an easy exercise to get you warmed up. Take out a piece of paper or open a Word doc or Google doc on your computer.

Start by listing out all your past jobs and roles on the paper

Then, underneath each one, do three things:

• First, list out the things you enjoyed in each of those roles, even if you hated the job. There’s always something small like, “I loved goofing around with everyone when we were on our break,” or “I really loved learning how to use the CAD/CAM program.” Nothing is too small to add!
• Next, go through the list of jobs and add a column for which things in each role that you’d consider yourself pretty good at. It could be answering customer complaints, or staying calm while everyone else got more and more stressed as deadlines approached. Again, don’t pre-judge which things “matter” and which ones don’t. Just list them all.
• Finally, go through your lists and circle the skills and elements that contributed to success in other positions or roles in your life. For instance, learning how create a budget in one job may have helped you run a successful program in another position. Look for connections and patterns. They’re there.

Review your lists.

Circle any patterns or themes you see recurring.

If nothing jumps out yet, don’t worry! It will.

LOOK TO THE PRESENT

Exercise: Passions Inventory
So I have some questions for you to answer to get you started!

1. What do I love enough to do for free?
2. What do I do that causes time to feel differently? What causes me to lose track of time?
3. If I had to teach something, what would I teach?
4. What do people typically ask me for help in?
5. What do you get complimented for?
6. What do you find you can’t stop doing? (Mentally rearranging the furniture in other people’s homes, dissecting Super Bowl commercials to see which ones are most effective and why, organizing the gum and candy in the checkout line at the supermarket, reading books and writing short reviews for your friends…?)

Exercise: Ask for input

The most direct way to get input is to ask for it — directly!

Reach out to five of your closest colleagues and friends to ask them to weigh in on your strengths and what they see that’s unique about you.

If you aren’t sure how to phrase your request — and most of us are really bad at asking for this kind of feedback! — you can get a copy-and-paste template straight from our Career Change Bootcamp.

GET THE SCRIPTS WE TEACH 

With our students in Career Change Bootcamp

Exercise: Five Whys

Jason was having difficulty defining his signature strengths. He said, “I know I’m good with people, and that people trust me, but I don’t know how that relates to my strengths.” I led him through an exercise called “The Five Whys,” which helps get to the heart of a situation or topic.

This is a great exercise to use in combination with some of the discoveries you’ve made in the previous questions, to determine the root of the signature strength.

The best way to describe it is to just show you how it works:

For instance, Jason mentioned in one of our sessions that he can’t help but get into deep conversations with people he’s just met — from the person sitting next to him on the airplane to a dad on the sidelines at their daughters’ soccer games. “They always say, ‘I don’t think I ever told anyone this before!’ I guess you’d say that I’m good with people.”

Jason: “I’m good with people.”

Scott: “Why? What does that mean?” ← “Why” #1

Jason: “I think it’s because I’m willing to have tough or uncomfortable conversations with them.”

Scott: “Why?” ← “Why” #2

Jason: “I think it’s because it doesn’t make me uncomfortable the way it does with other people.”

Scott: “Why?” ← “Why” #3

Jason: “I’d say it’s because we have an established level of trust that comes pretty fast.”

Scott: “Why?” ← “Why” #4

Jason: “Hmmm… I think it’s that I really listen to them, and I’m genuinely interested in them and curious about what they care about.”

Scott: “Why?” ← “Why” #5

Jason: “I guess I’ve always thought that everyone has a story to tell, and I want to hear their story and what matters to them. So I ask those questions that get at the core of who they are.”

You can see how we could keep going here. There’s no secret about Five Whys versus Six Whys or Seven Whys. Just keep going until you feel like you’ve gotten to the core. For Jason, five whys was enough for me to see that his signature strength — something he does better than almost anyone else — is creating strong connections with others so that there’s an immediate connection and feeling of trust.

Note: We’ll talk more about how these signature strengths relate to your career, but I bet you can begin to see how creating a feeling of trust would be very valuable in a number of fields, from medicine to hospitality to the financial world… It’s something that Jason can use to set him apart from others in his field, whatever that field is.

To get where you really want to go, you will need to practice pushing beyond these self limitations and self-imposed barriers.

LOOK TO THE FUTURE:

Exercise: Wildest Dreams

When you start thinking about what you want, typically what goes on in your head is your brain automatically filters out possibilities before you even really consider them. Your brain says to you “That’s not realistic so don’t consider it!” or “That seems unreasonable, don’t put that down.”

As a result, you are capable of so much more than you let yourself believe, because the really great ideas, the really great careers and the really great life is filtered out as “unrealistic” or “unachievable” almost as quickly as they come in!

You’ve probably heard the motivational question, “What would you do if you knew you could not fail?” I want you to take a different spin on this. By letting yourself dream your wildest dreams, you can get a hint at what really gets your passion fires burning — and we’ve already determined that your signature strengths lie at the intersection of your passions with things you’re good at.

So here’s your assignment:

List JUST 3 THINGS that you want to do, that seem wildly unrealistic.

Let’s define “wildly unrealistic”: Things that you have no idea how you’ll accomplish them and you know the folks at your job would laugh at if they knew you wanted to do.

At least three (more if you’re so inclined!)…and make sure that they are occupations, jobs, or even gigs that you want to do that seem out of reach. Put them down on paper or write them in the comments here.

Don’t filter, Don’t qualify, Don’t censor…. just put your three things down.

Here are some ideas to get you going:

• What you wanted to do as a kid (and are still a little fascinated with)
• Something you read about in an article, blog post, magazine or someplace else where you thought to yourself “how great would that be”
• What is that one thing you like doing for a hobby that you have previously thought “I could never earn any money doing this”
• You have recently seen something glamorous and had judgemental thoughts about that person and their occupation, but when you thought more you realized there was just a tinge of “I wish I could do that”
• Something you have always had curiosity about

Remember, everything you write down will seem unrealistic until you actually do it…write it down anyway!

PUTTING IT ALL TOGETHER
Now you’re probably staring at a stack of what seems to be disparate information — the first job you had as a fast food worker when you were 17, a list of books you love to read and re-read, printouts of emails from your college roommate and your co-worker from three companies ago… And you’re probably wondering what to do with it!

This is the fun part.

You get to play detective.

Pretend you don’t know the person that all this information relates to. You are a criminalist with the FBI, and your job is to create a profile of this “unknown subject.” You need to sort through all these clues and develop a sense of who they are and what’s unique about them.

• You’re looking for PATTERNS
• You’re looking for REPETITION
• You’re looking for CONNECTIONS

Do you see that all of your “best days ever” were spent out in nature?
Did you discover that you’ve always been complimented on your ability to remain calm in stressful situations?
Did something in your brain click when you saw that you’ve always been a natural teacher?

Sometimes we’re so close to the

subject that we can’t see the forest

for the trees.

That’s when it can be really helpful to have a supportive colleague or coach sift through the information with you to look for those hidden gems and connections. You might not be able to see that your love of hosting themed dinner parties is connected to the compliments you always receive on being a good listener — but an objective third party might note that they’re both rooted in your ability to connect with others and make them feel comfortable.

Whether you’re working on your own or with a “support person,” jot down your discoveries… and remember, there is no right or wrong, there are no minimum or maximum numbers of signature strengths. When it comes to self-discovery, often we have to test our findings to see if they are accurate or need more refinement.

You also may want to take some of the assessments mentioned in the Resource section to further your understanding of your unique characteristics and strengths.

Just remember: It’s all good as long as you keep moving in the right direction.

Get the Guide Right Now!

Want to get this Strengths Guide in your inbox (plus some extra career change goodies)?

Your understanding of your signature strengths can be a huge asset in finding work that fills your soul and makes you feel like you’re living “on purpose.”

You don’t need to have a firm list of never-changing signature strengths — few of us do!

After all, you’re always growing and changing, and that’s a good thing.

The more you know about what makes you truly happy and satisfied, the more you can bring it into your life.

Once you identify your strengths, you can identify what you want in your life. You can hone in on the types of activities you’re best at and that make you happiest. Then you can work backwards from there to figure out the types of jobs where you can find those activities… and what types of companies hire for those jobs!

This is the opposite approach that 99% of the world takes. Most people look at what they think their options are and try to make the best of those. They make their own barriers and limits by not considering what they really want and instead focus on what they think is probable or possible.

Unintentionally limiting yourself

in that way will also unintentionally

limit your happiness!

This is going to be a sort of career matching game. We are going to take everything you have learned about yourself, your past, your career, etc. and implement that valuable information in identifying opportunities that suit you.

Step One:
Focus on what you already know you might be interested in (or “think” you’re interested in — absolute certainty is not required here!) in any of these three areas. Take your best guess as to where your signature strengths align:

Area (e.g., HR, operations, finance, teaching, research)
Industry (e.g., alternative energy, travel and tourism, broadcasting)
Sector (e.g., education, manufacturing, government, non-profit, for cause, etc.)

Step Two:
Figure out what is most important to you in your career environment. Is it essential that you work in a small, start-up tech organization? Would you prefer a more structured environment? Would you be happier at a Google or at an IBM? Do you work around creative-types or lawyers and accountants? Is every day “casual Friday?” Are you willing to sacrifice pay for a flexible work arrangement?

Know what your priorities are.

In our Career Change Bootcamp, we lead students through the creation of an entire “Ideal Career Profile,” a description of your ideal opportunity without worrying about what the job title on your business card is.

There’s this interesting pressure, I

think, that a lot of people put on

themselves in terms of their career

and having to make the right moves

and do everything right.

— Lisa Lewis

If it seems like it “might” fit, write it down!

Step Three:
Based on your answers in Steps One and Two above, make a list of companies and organizations that might fit the profile and priorities you’ve determined.

For instance, if you would love to be in a high-tech startup in Austin, Texas, you can easily Google “startups Austin” for a list of possibilities.

If you’re looking for a position in finance in a larger company, you can find a list of the Fortune 500 or 1000 and cross-reference by industry, geographic location, etc.

Don’t be too quick to rule out possibilities at this point.

Step Four:
Take the list you created in Step Three and hit up your network. Who knows someone whose cousin works in tech in Austin? Who in your LinkedIn network is connected to University of Phoenix? Start working it, and reach out.

But you’re not going for the traditional “informational interview” that’s really “hire me” in disguise. You really are just trying to confirm if the work you were born to do (i.e., your signature strengths) exists within these companies.

The conversation might go something like this:

“Hey there. I got your name from my cousin, Sal. He mentioned you’ve been in the startup scene in Austin for a while. I’m in the early stages of investigating a career shift, and I wanted to know if you had 15 minutes sometime so I could learn a little more about what you do and your company.”

Can you see what you’re doing here? You’re stacking the deck in your favor!

Why?

You’re interacting with these potential colleagues, managers, co-workers on YOUR terms. Not only are you taking the lead in reaching out, you’re doing so from the foundation of your strengths. In other words, you’re interviewing them (but don’t let them know that!).

This approach, of course, makes the traditional job search method seem downright ridiculous. If you curtail your job search ONLY to advertised “open positions,” then you’re focusing on a lot of organizations that are unlikely to be a good fit at all

… of course you could shove yourself into them like Cinderella’s stepsisters trying to fit the glass slipper.

This doesn’t even touch the idea that what Company A defines as a “business development agent” could be VASTLY different from Company B’s definition. You’re basically shooting blind!

Instead, if you start with the companies that are most likely to be a fit (or you’re best guess), and are most likely to need your particular strengths — regardless of the job title — you’ve got a leg up. You’re halfway to “Hired!”

We want you to take charge of the process. Think of it as a reverse recruiting process… you’re doing to them what they do to their applicants. If they have a bunch of possible employees, they’re going to search through that stack of resumes pretty fast, looking only for the ones that have a hope of fitting. You’re doing the same thing!

Then, by the time you get to the interview stage, you already know your strengths are a great fit for their organization. And it’s much easier to position yourself well in the interview, as you’ll see in the next section.

Action Step
While I REALLY want you to go through the four steps outlined above, I’ll start you out slow.

Write down three jobs or opportunities that fit your criteria and DON’T QUALIFY YOUR ANSWERS!!!

What I mean is, don’t start automatically filtering out possibilities before you even really consider them. Your brain says to you, “That’s not realistic so don’t consider it!” or “That seems unreasonable, don’t put that down.”

As a result, you are capable of so much more than you let yourself believe, because the really great ideas, the really great careers and the really great life is filtered out as “unrealistic” or “unachievable” almost as quickly as they come in!

Get the Guide Right Now!

Want to get this Strengths Guide in your inbox (plus some extra career change goodies)?

You know it’s coming, but it still freezes you in your tracks like a deer in the headlights.

Maybe it’s right after you sit down in the visitor’s chair, across the desk from the interviewer.

Or maybe it’s ten or fifteen minutes into your conversation- just when you start to think you might escape this time.

But then it hits you. The interviewer flips through your file, folds her hands on top of her desk, looks at you expectantly and says the words that strike fear in the hearts of every job-seeker:

“So…tell me about yourself.”

So many options for answers…and so few of them are RIGHT.

How do you answer the “tell me about yourself” question? Especially in a way that showcases your strengths.

Do you start at childhood? Or do you fast-forward to high school and the time your science fair project won honorable mention in the the all-county finals? Or perhaps she’d like you to fast-forward to today and tell her all about your recent success at achieving a PR in the WOD at the local CrossFit box?

In fact, in my 14 years as a hiring manager and then career coach, I would say there’s a 70 to 80 percent chance you’ll be asked this question in some format in your next interview. And there’s about a 90+ percent chance you’ll answer it wrong.

Those aren’t great odds!

But never fear. Once you learn how to frame your response, you’ll actually look forward to answering this question. It’s a huge gift, an opportunity for you to tell them exactly why they should hire you by demonstrating how you already fit what they’re looking for.

What ARE they looking for?

When a hiring manager says, “Tell me about yourself,” they don’t want a ten-minute discourse on your likes, dislikes, and your views on the latest episode of “The Bachelor.” Instead, they’re looking for information that allows them to intuit whether you’ll be a good fit at the company and in the particular role they’re interviewing for.

The better you can position yourself, the better your chances of standing out and making the interviewer sit up and say, “Heck YEAH!” (even if only in their head).

How to frame your answer

I advise my clients to use the “Present/Past/Future + a little love” framework. It looks something like this:

Interviewer: “So, tell me about yourself.”

You (smiling internally): “Well, currently I _________________________. (present)
Before that I ________________________. (past)
In the future I ________________________. (future)”

Interviewer: “You’re hired!”

Okay, okay. It’s not quite THAT effective, but it does work amazingly well. The key is knowing EXACTLY what your signature strengths are, and how those strengths are relevant to the position and company you’re interested in.

If you can nail this, whatever job

you end up in is going to be such a

good fit. It’s gonna feel like you

just arrived home.

— Lisa Lewis

Now that you’ve got a general idea of the framework…

Testing it out…

Let me provide a specific example for you.

Let’s say I’m a Human Resources manager interviewing for a position in Training and Development (I only have a little bit of Training and Development experience so this is a career change)

Interviewer: “So, Tell me about yourself?”

Me: “Currently, I’m an HR manager with ___________. I’m responsible for the labor budget of around $7 million and all things people related. One of my favorite things is working on training and development projects. For example, I got to create a training program from the ground up to teach our leadership teams how to coach with a growth mindset. After we put it into practice, we saw an average increase in productivity by 9% with the departments of all the leaders that went through the program.”

“Before that, I worked with other companies in other types of HR management, specifically in global retention, and I got to ______________.”

“In the Future, I would love to work with a company helping them improve their business by making Learning, Training and Development a real living part of their organization and culture. I’ve discovered that my favorite things I have done in the last 10 years are all in this area!

Why it works

You probably picked up on a few things I did in this example:

1. I answered the question only with relevant information. I didn’t add extraneous information, no matter how impressive.

2. I focused on what positions me as an expert. I talked specific metrics, such as reducing turnover 10 percent and managing a $7 million budget.

3. I shared my passion. I didn’t say, “I’m really strong in blah blah blah.” I said, “What I love to do is this.” People assume when you love something, you’re good at it. So when I say, “I love getting buy-in on company-wide initiatives,” I’m actually helping them see me in the role.

Also, managers want to hire not just for competency, but for energy and engagement as well. Telling them what makes me excited shows them that I’d bring that motivation and energy to the position.

Now it’s your turn:

Write out your script in the “Present/Past/Future + a little love” framework, focusing on your strengths and the relevant portions of your story (as you interview with different companies and for different positions, you will need to customize this every time to what’s relevant for them).

Practice sharing your answer verbally until it sounds natural. Test it out live in your next interview.

Want to download this interview script?

Get the Guide Right Now!

Want to get this Strengths Guide in your inbox (plus some extra career change goodies)?

Now you’ve got a great idea of:

• What Signature Strengths are and how they’re important to your life satisfaction
• How to determine your unique Signature Strengths
• How to use them to position yourself for your next interview

As you might guess, there’s so many other ways you can apply this new knowledge to your life and your career… (and we’ll dive into that in some future Master Guides and other resources, so make sure you sign up for the HTYC email list to keep up on the latest releases!).

Don’t wait until you have “total understanding.” Don’t wait until you feel like you have a “perfect plan.”

Right now, we want to encourage you to put your new knowledge to work.

Most people find success in ANY area of their lives — from career to health to relationships — by taking IMPERFECT action BEFORE you think you’re ready, and then continue to make adjustments.

But what most people do instead is to wait. They think they’re not ready. They make the challenge in front of them SO HUGE in their brains that it’s nearly impossible to move forward!

Maybe you can relate.

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“What if I make the wrong decision, it might all be a big waste of time.”

Have you ever blown a decision way out of proportion?

You feel like it’s so big. That if you screw it up then everything else hinges on this.

You deliberate and analyze it to death. Then it becomes so difficult that you put it off for a while. You know you should decide but you find other things to occupy your time.

Finally when you’ve reached the last possible second you finally give in and order the Turkey Club Sandwich from the menu!

If that seemed at all ridiculous for ordering food, you should see when we’re trying to make decisions about our career.

It feels like the entire rest of your life will depend on this!

And it does but not in the way that you think it does. When you don’t make a decision, that’s still deciding not to decide, which does nothing for you. But when you do make a decision, even an imperfect one, it allows you make adjustments and move forward.

One of my favorite quotes is from Ralph Waldo Emerson and he says,

When you make a decision the

universe conspires to make it

happen.

This is very much how it feels because when you make a decision about what you want to do. It doesn’t lock you into something;What instead it actually can free you up.

By now you know a lot more about your past, your strengths, what you want out of life and some viable options for your next step.

You have learned a lot about yourself, and a lot about what you really want in your career. Don’t let all that hard work and knowledge go to waste!

It is time to begin shaping your destiny! Make a decision. Don’t decide the rest of your life, decide the very next step. Decide what you will do this week, this month.

Some ideas:

• Take one of the assessment tests listed in the resource section at the end of this guide
• Sign up for our next online training to learn more about applying your strengths to your career change
• Learn your strengths and use them to get your job offer with one-on-one help with one of our insightful and supportive career coaches
• Join the next session of our Career Change Bootcamp to pull together your career change plan
• Share your findings with a trusted colleague or friend

When you’ve made your decision, I would love to hear about it. You can find my email at the very end of this guide.

Click on it and let me know what your NEXT RIGHT STEP is.

I can’t wait to help you Happen to Your Career.

Get the Guide Right Now!

Want to get this Strengths Guide in your inbox (plus some extra career change goodies)?

Assessments of any kind can help speed up your understanding of your strengths and your self-awareness, if used properly. The problem is without any action and application you won’t be able to get anything useful out of it.

Remember learning is comfortable (and enjoyable) for most people. Taking the steps you need to so you can apply that learning, not so much!

Alright now that, that is out of the way, let’s talk about some of the assessments we use.

Assessments Disclaimer: Action beats assessment every time!

Strengths Finder 2.0 – This is a book paired with an assessment that very accurately shares your top 5 strengths categories. It uses the mantra that you succeed because of your strengths NOT because of making weak areas better. I purchase a copy of this book for all my coaching clients if they haven’t taken this recently! Note*** if you decide to purchase Strengths Finder 2.0 to make sure you purchase a new copy because the key code that allows you to take the online assessment can only be used once.

DiSC Profile – DiSC is a personal assessment tool used to improve work productivity, teamwork and communication. DiSC is non-judgmental and helps people discuss their behavioral differences. If you participate in a DiSC program, you’ll be asked to complete a series of questions that produce a detailed report about your personality and behavior. There are A LOT of places that sell DiSC Profiles, this is the one we recommend. Many times this is used in teams, but we choose to use it with individuals, because it helps you understand why you behave and communicate the way you do.

A really interesting sub component of the DiSC is that it will typically give you two sets of results; One that is really what you want everyone else to think on a day-to-day basis and one that is what you revert to in stressful situations (your normal state). This can be exactly the same or vastly different for you. In coaching, this helps me quickly understand why people have the barriers or challenges that they do.

These are the two assessments that we work with all the time but there are many others that I have taken that can add value when trying to identify your strengths and expand your self awareness.

Some others in no particular order:

The Passion Test – identifies the passions you should prominently work with. We often work with this one too!

MBTI –  Myers Briggs Type Indicator

True Colors

All of these assessments can help provide insight but without application and reflection they are simply entertainment. And we all know entertainment is great (and a must) but it doesn’t typically help you get where you want to go.

Resources from Happen to Your Career

One-on-One Coaching — Work with one of our highly skilled and trained career coaches to get one-on-one support in defining your signature strengths and mapping out your career change strategy.

Learn more about one on one coaching here.

Strengths Finder 2.0 — This is an assessment that very accurately shares your top 5 strengths categories. It uses the mantra that you succeed because of your strengths NOT because of making weak areas better. I purchase this for all my coaching clients if they haven’t taken this recently!

Career Change Bootcamp — The premier online class intended to help you identify your ideal career and make the career change while getting paid what you’re worth. PERIOD. This eight-week, guided, step-by-step system has helped hundreds of people move from pain to passion and create fulfilling work lives.

Learn more about Career Change Bootcamp here.

HTYC Podcast — A free web-based audio show where we bring people that have successfully moved to working with passion and purpose into your life to help provide both inspiration and direction for you to transition to work you love using your strengths and talents. 150 episodes — and counting!

Happen to Your Career updates — Stay on top of the latest and greatest resources for smart, savvy professionals like you. You’ll get periodic updates regarding what’s happening in the HTYC world, from the latest blog posts and podcast episodes, to new “Ultimate Guides” like this one.

When I took the Strengths Finder

Assessment, one of the things that

was incredible for me was just

realizing, ‘Oh! Those are strengths!’

I didn’t realize that being able to

relate to people IS a strength. I just

thought that was a thing.’ And I

think that being able to give

verbiage to that helps for you to be

able to own it and then be able to

take that and look for it in future

roles. And be able to speak

powerfully to it in an interview.

Lisa Lewis

Get the Guide Right Now!

Want to get this Strengths Guide in your inbox (plus some extra career change goodies)?

The post The Ultimate Guide to Using Your Strengths to Get Hired appeared first on Happen To Your Career.

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Happen To Your Career Podcast

A podcast for aspiring & ambitious coaches who want to build a life and career around helping others find meaningful work

Apple Podcasts

Google Podcasts

Spotify

Overcast

Guess what? You’re not the only one obsessed with careers.

There isn’t one path to coaching. Want to hear how people actually do it?

We deconstruct how established career coaches built their businesses and careers by focusing on the systems, lessons, and tactics that you can use immediately

Coaches who have been there and done it

Jenny

Blake

Author, Speaker, former Google Recruiter

Tracy

Timm

Founder The Nth Degree Career Academy & Career Clarity Expert

Austin

Belcak

Career Coach & Founder of Cultivated Culture

Jenny

Foss

Founder & CEO of JobJenny.com

Jena

Viviano

Career Coach & Business Strategist

Scott Anthony

Barlow

CEO, Happen To Your Career

Ready for Career Happiness?

What Career Fits You?

Finally figure out what you should be doing for work

Join our 8-day “Mini-Course” to figure it out. It’s free!

The post How to Become a Career Coach Podcast appeared first on Happen To Your Career.

Training

60 min Master Class recording on how to find meaningful work: The 6 most important keys for career happiness from research and practical application with 2000+ high performers. 

If you’ve been trying to figure out what career will actually make you happy, you already know it’s not easy. The good news? It’s not impossible (I promise) 

This 65 minute training covers years of research and what we have learned helping thousands of people make career moves — and how you can use that intel to find career happiness. Plus you will come away with several actions you can start taking immediately to move you down the path to career happiness at the pay you want! 

Here are just a few takeaways you will get when you watch:

• Why it’s been so hard to get clarity on what you want — and what you can do about it, starting today
• What do you need to do differently to make career happiness a priority
• The 4 most important things all high performers must have in their career to be happy
• 2 things you don’t know about yourself that impact your career happiness
• How to reverse-interview your future employer – so you know whether you will waste years or be thrilled if you accept the job.
• What you can do to make sure you will ACTUALLY get along with your boss and that the job isn’t misadvertised
• How to match your values with potential companies BEFORE you waste time interviewing
• How to avoid the mistakes and misconceptions that limit average applicants in their career search
• Why most of us think we have to choose between enjoyment or money (and how we’ve proven with our clients you can have both)
• How to avoid getting stuck with soul-sucking tasks and projects you’re good at but really hate

If you are having trouble watching the video in a Safari browser, switch to any other browser. We are working on getting this fixed.

I would highly recommend: popcorn, a glass of wine and a notepad you can fill to the edge!

Pro Tip: Change the video speed to 1.2x or 1.5x if you have less time available. But watching it will cause you to think differently about your career change!

Thank you for the HTYC podcast and for hosting webinars like this one… Both resources helped me work through my career transition with more confidence and re-frame my approach to finding an entirely new professional path.

I’m happy to report I’ll be starting a new role on Monday that is a complete 180 from what I’ve been doing for the past 7 years. I believe it will be a success because I know I can offer my transferable skills and signature strengths to help my new team.

Thank you again for doing what you do!

– Melissa

Ready for Career Happiness?

What Career Fits You?

Finally figure out what you should be doing for work

Join our 8-day “Mini-Course” to figure it out. It’s free!

The post Webinar: The 6 Keys To Career Happiness appeared first on Happen To Your Career.

How to Become a Career Coach

AN UNCONVENTIONAL GUIDE TO BUILDING A THRIVING CAREER COACHING BUSINESS

(EVEN WHEN YOU’RE NOT SURE WHERE TO START)

Get rid of the fluff and break down the essentials. 

Building your coaching business doesn’t have to be complicated… we wrote the book on it! The How to Become A Career Coach book is  an uncommon step-by-step guide in creating a thriving career coaching business (whether it’s full time or on the side).

Get the book from amazon

In How to Become A Career Coach Scott Anthony Barlow, founder of the wildly successful organization Happen To Your Career and award winning podcast of the same name, provides an uncommon step-by-step guide in creating a thriving career coaching business (whether it’s full time or on the side).

Have you ever wanted to become a career coach? Are you sure if this is the right path for you? Have you ever thought about starting your own business but not sure where to start? How to Become A Career Coach gets rid of the fluff and breakdowns the key essentials to build your coaching business into a force for good that fuels a greater impact in the careers of others.   

Author, Scott Anthony Barlow, details how to build your business from scratch and what to focus on (then gives you permission to trash the rest). This simple guide will give you the tools to build the freedom, flexibility, autonomy in your life and build your own practices helping others.

In this book you’ll learn:

• How to start on the path of creating your own coaching business
• How to decide who you really want to work with and where to find them
• How to package your offer what the client gets (because it isn’t what you think)
• How to attract the people you want to work with the very most by allowing them to self select
• How put it on auto pilot so that you can spend your time on coaching (and traveling!)

Get the book

ABOUT THE AUTHOR:

SCOTT ANTHONY BARLOW

Happen To Your Career Founder and CEO

Scott’s been featured on CNBC, Yahoo, CareerBuilder, Fast Company and Huffington Post and various Colleges and Universities as a top expert on Career Happiness. Additionally he’s been a guest on hundreds of podcasts and personally helped thousands of people make career changes or start businesses. 

He gets way excited about careers, coffee, and parkour (not necessarily in that order). If you want to talk about psychology you’ll have his attention for hours.

He lives with his wife, Alyssa, and 3 kids in Moses Lake WA (and sometimes Paris or London) when he’s not traveling. He and his team run 2 of the top 5 “Career Change” Podcasts on iTunes including the Happen to Your Career Podcast. 

THINK BECOMING A CAREER COACH COULD BE THE PATH FOR YOU?

Our Professional Career Coaching Training and Certification program could be the perfect fit to help you learn everything you need to start and grow a successful Career Coaching business.

Let us help you discover your own personal path to become a career coach now.

The next step is to schedule a conversation with our Director of Client Success.

Schedule a conversation

The post How to Become a Career Coach Book appeared first on Happen To Your Career.

Want to learn to become a Career Coach?

Including building credibility, starting a business, and even getting daily raving thank you emails from your clients!

Here’s a 7-day email series to get you started!

• Learn the stark difference between theory vs effectively getting your clients results.
• Learn what a day (or a week) in the life of a career coach looks like.
• Learn how to identify multiple paths to becoming a professional career coach.

Featured in:

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