Harp Social

22 Twitter Pearls from Day 1 of #SMWF

Diane Rayfield — Tue, 27 Nov 2012 20:19:56 +0000

Categories: Blog, Social Media & SEO, Social Media Marketing, Uncategorized

Tags: #SMWF, social media highlights, social media tips, social media world forum

The Social Media World Forum is underway today and will go on through tomorrow in New York. This conference has entered its third year and continues to provide top-level strategic advice and social media marketing insight. Covering important topics like how to engage customers, manage brand perceptions, empower employees and discovery audiences that have not been reached yet through diverse social media channels. If you can’t make it to the event follow the hashtag #SMWF to view tweets with the latest on brand engagement, monitoring, ROI, advertising and community management and much more.

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3 Big Reasons to Convert to Pinterest for Business

Diane Rayfield — Thu, 15 Nov 2012 22:33:14 +0000

Categories: Blog, Facebook, How To, Pinterest, Social Media Marketing, Tools and Resources

Tags: Pinterest, Pinterest for Business, social media

Pinterest takes the commercial plunge. Up until a week ago, a business couldn’t legitimately have an account on Pinterest (though plenty did/do). In fact, having a business Pinterest account was a technical violation of the service’s rules, which forbade commercial usage. In a welcomed step forward, Pinterest formally announced this week a set of business [...]

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How to Schedule a Facebook Post

Diane Rayfield — Tue, 12 Jun 2012 18:38:06 +0000

Categories: Blog, Facebook, How To, Social Media Marketing

Tags: facebook changes, How to schedule a post on Facebook, scheduling a post on Facebook

Recently, Facebook added the ability to pre or post schedule posts...and it's free! Here's how.

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How to Create Facebook House Rules or Community Guidelines

Diane Rayfield — Tue, 01 May 2012 03:13:26 +0000

Categories: Blog, Facebook, How To, Policy, Social Media Marketing

Tags: Facebook community guidelines, Facebook house rules, how to set up Facebook Community Guidelines, How to set up Facebook House Rules

Does your Facebook Page have Rules or is it a free-for-all? A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance. Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page.

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10 Tw-Awesome Twitter Tips

Diane Rayfield — Mon, 16 Apr 2012 21:00:33 +0000

Categories: Blog, Social Media Marketing, Twitter

Tags: how to use twitter, retweet tips, twasome twitter tips, twitter etiquette, twitter marketing, twitter tips

With the goals of achieving the best click through rates, exposure and retweets, I've pulled together a list of top Twitter tips that should be committed to memory and employed on a daily basis.

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Happy Holidays from HARP!

Diane Rayfield — Thu, 22 Dec 2011 23:45:14 +0000

Categories: Blog

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How to Use Twitter Hashtags for Business

Diane Rayfield — Wed, 30 Nov 2011 20:05:33 +0000

Categories: Blog, How To, Social Media Marketing, Tools and Resources, Twitter

Tags: growing twitter, hashtags, hashtags for business, how to find twitter followers, social media, Twitter, twitter chat

#hashtag As anyone who uses Twitter knows, the ‘#’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Interestingly enough, it was created organically by Twitter users as a way to categorize messages. Hashtags are simply a way to “tag” your tweet with subject matter to make it easy to be found. Anyone [...]

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How to get Twitter Followers

Diane Rayfield — Thu, 16 Jun 2011 19:34:05 +0000

Categories: Blog, How To, Twitter

Tags: best twitter tools, social media, Twitter, twitter management tools, twitter toolkit, Twitter tools

Like so many businesses out there, perhaps you've opened a Twitter account for your brand or business and have gained a handful of followers but aren't really sure how to grow your following or what to do next. With a little effort, you can take your Twitter account from stark anonymity to massive popularity. Follow these tips and take your Twitter account to the next level of marketing. This is part 1 in a 3-part series.

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Satisfy your Appetite for Targeted Traffic with SEO & Social

Diane Rayfield — Fri, 20 May 2011 13:18:55 +0000

Categories: Blog, Facebook, Search Marketing, SEO, Social Media & SEO, Social Media Marketing, Tools and Resources, Word of Mouth Marketing

Tags: facebook comment plugin, facebook like button, Facebook optimization, how to increase your sites seo, SEO, social and seo, social media and seo, social media marketing and search engine optimization, social plugins, social syndication, user generated content, using social media plugins

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales. The user generated content can be as simple as a Facebook "Like" all the way to rating systems and consumer reviews that are shared across the social net.

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Facebook for Business – How to Build a Business Page

Diane Rayfield — Thu, 28 Apr 2011 19:33:26 +0000

Categories: Blog, Facebook, How To

Tags: Facebook Business Page, facebook for business, facebook marketing, Facebook optimization, Facebook Profile, Facebook User Name, Facebook Vanity URL, How to build a Facebook Business Page

More than ever, Facebook is the place to be for businesses. Small businesses can practically run their business completely from Facebook. Service businesses can establish themselves as a thought leader with a solid Facebook presence. Larger brands use Facebook to establish relationships, gain customer insight, provide customer service and promote loyalty as well as sales. Facebook marketing has practically become a cultural norm. If you haven't created your Facebook business Page yet, simply Click here to get started.

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