Harry Fassett's Search Engine Marketing (SEO) Blog for Ventura & Los Angeles Counties CA

Google Launches Real Time Search - What It Means To You

2009-12-16T10:25:00.000-08:00

Have heard about Google Real Time Search??? If not, here's the scoop; Google has just lunched new service that is Real Time Search with features including:

1. Social media presences

2. Pages will index fast from social media.

3. Search engine optimization (SEO) is now even more closely tied
to social media.

4. Every customer experience is public.

5. Content will rise to the surface quickly through your audience.

Integrating SEO & Website Design

2008-02-12T22:13:00.000-08:00

Many Entrepreneurs, small business, and even many Corporations forget about Search Engine Optimization when they go ahead and register their domain name, set up a webhosting account, and design, and build a website.

Unfortunately Search Engine Optimization usually comes as an afterthought once the site is up and running live online.

Melding SEO & Website Design

Search Engine Optimization (SEO) is on of the key factors to getting excellent Search Engine Rankings down the road with proper SEO planning beforehand along with execution.

So with that said, here's a check list of things to be aware of:

1. Page titles, and meta tags

2. Page layout, theme, and keywords (similar keywords) placement

3. Image alt tags descriptions

4. Links, placement, and their description

5. h1, h2, and h3 tags

6. Code to text ratio, e.g. minimizing JavaScript, and CSS embedded into pages

7.Tracking traffic sources & keywords with Google Analytics

8. Back linking strategy

9. On-going content development

10. HTML & XML sitemaps & maintenance

This is just the basic ten I call them, and once you have these Search Engine Optimization basics down, you are well on your way to top Search Engine Rankings for your site's pages.

DEDICATED IP & 404 ERROR HANDLING

One last thought, and just for mentions sake, you will also want to take things into consideration like having a dedicated "IP" address, and 404 error handling too, because every little bit helps with your Search Engine Rankings over the long run.

Remember; Search Engine Optimization is a marathon, not a sprint, and takes a consist ant online marketing strategy like any other advertising campaign does over time to bring in the targeted clients, and prospects your business is seeking.

So stick to the basic ten, be consistent, and reap the rewards of top rankings over time.

Harry Fassett - Founder of Amazines.com has been working in the webhosting, and Search Engine Marketing industry since 1995. Visit: harryfassett.com for more information on his specialized Search Marketing services for small business. Plus get more leads, and quality prospects inquiring about your business starting today at: Building Your Home Based Business on a Budget.

Article Back Links - Leveraging your Back linking Campaigns

2008-01-24T14:44:00.001-08:00

There are a few ways you can build good quality targeted "back links" to your website in order to generate more traffic, so let's explore your options for:

Short Term Back Link Campaign
Intermediate Back Linking campaign
Long term Back Link campaign

Short Term Back Link Campaign

I call it a short term link building campaign, because basically you are buying very targeted back links to your site on a monthly basis from webpages that have some Google "PR" (page rank), and should allocate a monthly budget for it.

Of course there are many services that you can do this through, and you can manage how much your spend is for monthly paid link building this way.

Intermediate Back Linking Campaign

Intermediate back link building can consist of both paid, and non-paid back links to your site through simple targeted keyword phrase "one way" links, and article resource box links.

Long term Back Link Campaign

Last, but probably the most important back link building you can do is "one way" back links
that are:

free from relevant topic/theme blogs.
your own blogging efforts.
negotiated links from business partners websites, and other non-partner relevant sites.
paid one way keyword phrase targeted text links.
article posts on other websites of relevant theme, and content, or on article directory websites in the appropriate category, or categories offered for your particular target market.

NOTE: When you do post informative articles of interest on other websites, and article directories, make sure your article, or articles are original, so that they get indexed by the major Search Engines.

If not, then your articles will end up in what Google calls a "sand box", and will not be indexed,
so you will be wasting this valuable additional leverage.

As you can see, a long term back link campaign combines paid and non-paid back link building like the intermediate plan does, however the difference is; you'll want to eventually ween out the monthly paid back links that are not providing you either A) targeted traffic, or B) a quality back link vote from sites that don't have at least a Google "PR" of one, or more.

With that last thought, I will go into "back linking" in more detail at a later time, however I've
got to run, so until next time... happy back linking!

Get Blogging to Build More Business

2007-09-01T18:35:00.000-07:00

More, and more businesses are blogging for dollars as more and more emphasis is being
put on connecting with prospects, and customers through blogs, and forums.

Also being "in the know" about the latest and greatest in ones industry is a must
to keep website content current and relevant.

In other words, the major Search Engines are making it tougher and tougher to beat
them with spam, and automated tools, and for good reason; relevancy is job one in
order to keep the "bottom line" way in the black.

In other words, it's coming down money, man power, and niche communities online to
keep winning in the Search Marketing game, and for the most part I think that's a
good thing.

Harry Fassett's "Link Back" (Back Link) Network

2006-11-16T15:41:00.000-08:00

Back... not too long ago, I set up a blog at:

Link back (back link) Network in order to find a few people
that would be interested in working with me to find sites in
various categories of interest with some Google Page Rank(PR).

So with that said... check out the blog, and get on my list
there if interested, because it could very well turn out to
be a great way for you to make some good extra money from
home part time just for doing a little "leg work" as they
say. :)

Link Back Attack Strategy Using Articles

2006-10-16T21:19:00.000-07:00

Ok we are back to talk more about "linking back" to your site
(i.e. link backs), and for starters, here are a few examples
of how I do it with articles at:
Vendor Showcase: Harry Fassett SEO Services

As you can see, my linking strategy involves "link backs"
from high quality sites, that are very targeted to my
ideal prospects.

When you can, make sure you have targeted keywords, and
keyword phrases as your link back "active links", in your
ads, and published articles.

Google will give you points for this, and thus a better
"PR" page ranking.

Remember each individual page on your website is ranked
by Google, so make sure your "link back" strategy involves
links back to all your important content pages, not just
your homepage.

Until next time, we'll cover more on this very important
"SEO" strategy in my next update, so stay tuned!

How to Build Back Links to Gain Page Rank "PR" w/ Google

2006-10-04T12:40:00.000-07:00

Once you have your website's pages "SEO" to the best of your
ability, the next steps to getting quality traffic from Google are
not a huge secret, but if done right over time should reap you
some good results, i.e. conversion rates. So with that said...

Getting a good page ranking "PR", and higher listing in
Google is more of a process of building quality "back links"
over time to your website, i.e. off the page factor.

What is a quality back link?

A quality back link has three main factors:

1. Quality of the content from the site linking to your website.

2. The "PR" (page rank) of the link back page.

3. The way the link, or link backs are displayed, and how.

Some "SEO's" even look at Alexa ratings of the link back page,
and they do help give you an overall picture of the site's
popularity in it's category, but not the complete picture,
because Alexa rankings are subject to inaccuracy.

With that said...

Develop a daily process of finding quality link backs to
your hopefully already optimized webpages, and focus on the
process, not the result, and be consistent. Simple as that.

Next post will discuss: How to develop your own quality
"link backs" with articles. So stay tuned!