Don’t fret. The following eight tips will spark your creative muse and help you create fresh content all the time.

1. Answer a frequently-asked question. Choose a question that your clients have been asking recently. Answer it in a brief article. You might want to keep a list of FAQs handy, so you can refer to it if you get stuck for a new question to answer. The good thing about answering questions that clients ask is you are offering them a chance to learn much-needed information and see how knowledgeable you are about your industry.

2. Write about newsworthy issues in your industry. Go over blogs, industry journals, and other publications to see what is buzzing. Write something that reflects the opinion that you have on the matter. Feel free to disagree. This sets you apart and gives your readers a chance to see what you really think about topical issues.

3. Discuss a recent study. With all the research going on in your industry, there are sure to be some recent studies or statistics to discuss. This is a great way to educate your clients and readers. You will also get the fresh content that had been eluding you momentarily. You can link back to these studies and get more visitors when you post your work, too.

4. Write a Numbered How-to Article. This article is a perfect example of this. Choose a topic and write about several points regarding it. Include captivating headlines like “The Top 4 Things to Avoid”, “The 3 Secrets For” or “10 Surprising Things You Didn’t Know About…”These types of articles are often used in magazines. They are easy and quick to read, but they share important information to readers.

5. Interview an expert in your field. Select several questions to ask someone who has respect in your industry for what they know and do. This is a good way to highlight a person who has similar knowledge or opinions to yours. Discussing a topic from an expert’s perspective is highly informative for your reader. Your blog might be about online marketing, for instance, but interview a professional online PR guru for their advice to widen the blog’s reach.

6. Share Something You Learned. Whatever you have learned from a recent webinar, seminar or conference is great material for a blog post. Write about what you learned and share it with your readers. They want to learn as much as you do, and they will have more respect for your blog when it contains educational content which they do not have to pay to get. Another option is to write a review of a seminar or a recent publication.

7. Use A Success Story. Your clients have experienced success when working for you. Write about a case study. It may help readers overcome a challenge that they are facing. Using case studies also works to springboard your blog into offering more advice. You come off to your readers as even more of an expert in your field when you show how you have actually helped a client, too.

8. Tell a Story. Interesting and funny things happen every day to you in your line of work. Share something that recently happened and provide your opinions about them. When you tie this story in with current events in your industry or other matters, you make it entertaining and informative. You give real-world examples of how things are going for businesses like yours. If you experienced something when traveling for business, share it as an ezine story.

Taking Action

Have an ongoing list of article ideas at your side. Keep it by your desk at work and jot ideas down, no matter how silly they may seem when they come to mind. The next time you cannot come up with anything creative look at your list. You should have a great idea jump out at you and give you the inspiration you need to create a compelling blog post.

You can also use press releases and article submissions for backlinks. Write articles that have trending topics and relevant information in them. Submit them to article directories. When doing this, it is a good idea to keep the articles between 1000 and 1200 words. Press releases should be no more than about 800 words.

Use hyperlinks with care. The general rule is that for every 1000 words in an article you include a maximum of about 12 or 15 hyperlinked words. This is good SEO practice but keeping it at this minimum also keeps your reader from getting too distracted from reading the content you have written.

Places to Submit Articles For Free

EzineArticles.com

This is an old standby that still gets top ratings and page ranking from Google. It is at number six. It is free to use, and it lets you add a few links into each article that you submit. Add a link to your business or your blog. You are the author and the expert. Ezine lets you promote this to the world!

eHow.com

As they say, you can discover the expert inside you at eHow. For this platform, you will want to write ‘how-to’ or ‘step-by-step’ articles. Anything else would not be appropriate for this free article submission site. This is a good place to submit your articles to and has more than 1 million articles already posted. Note: You will not be able to include any hyper-links inside your article. Their primary hook is providing information to readers while sidelining ads (Ad-sense…) on the sidebars and inserted in the content.

ArticlesBase.com

ArticlesBase offers content by talented writers on various topics.

This site is much like Ezine in that you can publish articles there for free. You are also free to publish an article at this directory and at Ezine simultaneously.

HubPages.com

At this site you create hubs. These are themes that you upload content about whenever you like. You can make a hub for your niche and upload content for free.

For backlink activities, there is no one ezine platform or channel to recommend as being the single best.

I suggest using them all in a way that supports promoting your business and blog.

The post 8 Inspiring Tips For Writing Fresh Content and Ezine Articles appeared first on HaveInfo.net.

and they are happy about the service or product they got from you.

But it doesn’t mean that you’ll be seeing that customer or client again.

Even though you will see companies spending a lot of money on getting new customers through the door, there is something to be said about focusing retaining existing customers. In other words, you want the same people to come back, while you get new ones through marketing.

At the end of the day, a successful business will heavily depend on clients coming back, and client referrals. And not only can you save money by focusing on existing customers, but they can also be the word-of-mouth channel that helps to grow your business.

What’s the point? Never underestimate the power of a happy client that keeps coming back. And if you don’t invest in retaining customers, you’ll have to spend so much more to stay in business.

So, in light of growing your business through your clients, here are 9 ways you should be approaching effective client retention.

1. Build A Relationship

Building a relationship with a customer doesn’t mean bombarding them with special offers. Neither does it require you to listen to their life story. But getting to know your target market and putting a personality behind the brand helps to establish consumer trust. And when consumers trust you, they will feel inclined to come back. So, use the contact details you get wisely and don’t spam their social media with ads. Instead, send information they might find useful, or maybe an incentive to come back.

2. Don’t Let Them Forget

People get busy, and there are always other options available, so you should never assume clients or customers are going to remember you after one transaction. So, keep note of clients where possible and track their interaction. And if you notice they aren’t coming back, send out a reminder that you would love to do business again, and maybe you have some great new offers. Keep in mind you are competing against others, meaning you can’t let your guard down at any moment.

3. Always Keep Evolving

The more convenience and excitement you can provide clients and customers, the better the chances they will return to do more business. In other words, you want to provide them with a good reason for coming back. But the only way you can do this is by progressing whatever it is you are offering. This results in honing better offers and options as time goes by.

4. Customers Love Surprises

Going the extra mile with clients can motivate them to spread the word about your specific business. So, surprise them with special rewards when they have a birthday because it is the last thing they expect from a business.

5. Become Part Of The Community

Taking part in community projects and making donations should obviously be done on the basis of “giving back”. But it can also establish your position in the community as a company that actually cares. Now, this won’t just help customers remember you, but they will most likely go out of their way to keep on supporting you.

6. Use The Right People For Client Interaction

It is critical for the staff that interacts with clients or customers to be naturally friendly, social, and helpful. When you know you’ve got someone on the front-line who doesn’t have a pleasant personality, consider shifting them to a different position for the sake of retaining business.

7. Make Contact Quick And Easy

When consumers get a quick and personal response from a business, they automatically take note. Given that it’s usually such a mission to reach the right people, don’t make the same mistake in this regard.

8. More Interaction

There are two ways you should be interacting with your clients or customers. Firstly, you have to listen when they provide feedback, and you should be asking them whether they have any opinions to share. Then use this information to better your company.

9. Appreciation Goes A Long Way

Something as simple as a thank you can be very powerful, but adding a card to the thought is even more powerful. Don’t be scared to show a little appreciation for your customers after doing business.

The post 9 Ways For Effectively Retaining Customers appeared first on HaveInfo.net.

‘financial advisors’ or ‘financial consultants’, to name a few.

This is partly because a lot of Canadian provinces do not actually regulate the title.

Financial planners can vary massively in training, experience and qualifications. Most of them will have taken some form of course or passed an exam and will have a designation that was awarded by an educational institution or a standards body. They may be registered with the regulator for securities and able to sell investments or to provide advice regarding investing. Some have a license that allows them to sell insurance products, or are certified accountants or estate planners.

It would be a smart move to question the qualifications that a planner has before you work with them and understand what those qualifications mean and how stringent they are, as well as to question whether the financial planner actually is a legitimate and reputable business person. In Ontario, you may visit the Ontario Ministry of Finance website or the (FPSC) Financial Planning Standards Council website to learn more on various titles.

Interpreting their Credentials

Because there are so many different designations, it can be hard to understand what they are doing and what training they have. Most designations call for some experience in money management, as well as insurance, estate planning, and investment training. Some may have training in ethics or codes of conduct. Make sure that the planner you decide to work with has the qualifications that apply to the type of work you want them to do.

If a planner is selling investments or offering investment advice, then they will need to be registered with the securities regulator. There are many different categorizations for that. Some planners may only be able to offer advice on mutual funds while other planners can offer advice on a much wider range of products. It is vital that you make sure the services they can offer will meet your personal requirements.

Titles can include Personal Financial Planner, as well as Certified, Registered or Chartered Planners.

Financial Consultants, Chartered Accountants, General Accountants, Mutual Fund Dealers, Insurance Brokers and Investment Dealers.

The post Top Tips for Choosing a Qualified Financial Planner appeared first on HaveInfo.net.