hawkeye - a multichannel, customer-development marketing agency

Back to School

Brandi Connolly — Wed, 22 Feb 2012 23:40:23 +0000

I was recently invited back to my alma mater, SMU, to speak to a bright, young class of Sports Management students. Professor Michael Lysko was kind enough to ask me to speak to his students about hawkeye, my career and how to succeed in the business of sports.

Back to School

Brandi Connolly — Wed, 22 Feb 2012 23:40:23 +0000

Back to School

Brandi Connolly — Wed, 22 Feb 2012 23:40:23 +0000

hawkeye sports & experiential SMU alums

Colors of Achievement

Tue, 21 Feb 2012 22:03:17 +0000

Who knew running could be so colorful? Last Sunday, hawkeye Sports and Experiential team member Becca Ellinor took part in The Color Run with a group of friends at Fair Park in Dallas. The concept was to start out clean white and progress along the course, getting doused with different colors of paint at various points along the way. The result (Becca in the middle):

Colors of Achievement

Amanda Dempsey — Tue, 21 Feb 2012 22:03:17 +0000

Colors of Achievement

Tue, 21 Feb 2012 22:03:17 +0000

Giving Back

Thu, 16 Feb 2012 23:13:03 +0000

At times we get wrapped up in the logistics, branding, operations and strategy of building our clients' brands through race experiences. It's nice to be reminded how good it can feel to focus on simply giving people something to smile about along the way.

Giving Back

Thu, 16 Feb 2012 23:13:03 +0000

Giving Back

Amanda Dempsey — Thu, 16 Feb 2012 23:13:03 +0000

All the new technology increases the importance of the human factor in marketing.

John Tedstrom — Mon, 23 Jan 2012 18:36:26 +0000

Marketers have seen continuous change for years now, much of it driven by new and disruptive technologies. And while tremendous change brings tremendous opportunity, we see that the changes in technology are driving a re-emergence of the human factor in marketing. It’s never been only about the technology, even though technology has a loud voice. But more and more, the common factor that ties it all together is how we use the technology to better engage and build relationships with other humans.