hawkeye - an integrated digital marketing agency

Goodness Leads to Greatness

Larry Kimmel — Wed, 15 May 2013 19:36:27 +0000

Motivation. What’s the secret to driving it? Money? Fear? Glory? What about Goodness?

Marketing Lessons Learned as a Challenger

John Tedstrom — Mon, 13 May 2013 00:41:31 +0000

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My daughter plays high school soccer. At her state playoff game in the 4A girls state tournament I learned something about being a challenger, and an underdog. And I learned that soccer and marketing aren’t all that different.

From Antiquated to Amazing

Larry Kimmel — Wed, 08 May 2013 20:12:31 +0000

Have you noticed? We are living in ridiculously antiquated times. Yes, our world is extremely antiquated – right now.

Maybe you haven’t noticed. But I guarantee that you will come to this conclusion. It might take 5 minutes or 5 years, but you will reach this conclusion too.

Free Sample

Larry Kimmel — Wed, 01 May 2013 20:25:24 +0000

Read this. It’s Free. Like it? Read more. Want extra? Let’s talk.

Timeless Truth #4: There is Safety in Numbers

Larry Kimmel — Thu, 25 Apr 2013 21:13:04 +0000

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It was stunning. Some marketers still don’t fully grasp it. But I would argue that this quote changed the advertising industry forever …

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Larry Kimmel

Timeless Truth #3: Seek & You Will Find

Larry Kimmel — Thu, 18 Apr 2013 20:08:05 +0000

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Are you lost? Maybe a little? Fear not. "Seek and you will find." What am I talking about? Data … insights … intelligence — that which can transform your business. Let me explain.

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Larry Kimmel

Timeless Truth #2: Mind Your Ps

Larry Kimmel — Thu, 18 Apr 2013 15:14:23 +0000

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It was stunning. A few years ago, I spearheaded a research project. We polled some of the world's top marketers. We asked, "Of the four 'Ps' of classic marketing, which ones do you have responsibility for?" Naturally, "promotion" (advertising) was their top answer receiving a score of 91%. Next, 39% of marketers indicated they were responsible for "product", and 39% said they have responsibility for "place". "Price" came in last with 22%.

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Larry Kimmel

Introducing the hawkeye view

Larry Kimmel — Wed, 17 Apr 2013 20:57:55 +0000

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We are proud to announce the launch of the hawkeye view, our new quarterly newsletter full of insights on marketing trends, innovative strategies and timeless truths. Check out our featured article on the booming responsive design movement.

Click here to see hawkeye view.

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Larry Kimmel

Extraordinary Brand Experiences Matter

John Tedstrom — Thu, 11 Apr 2013 21:32:31 +0000

Brand experiences matter. And we know that today brand experiences trump brand expression. That is, people care more about the experience they have with your brand than what you say about it. But we wanted to know what makes one brand experience better than another.

Timeless Truth #1: Slow and Steady Wins the Race

Larry Kimmel — Wed, 03 Apr 2013 17:37:00 +0000

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We always tested our ideas constantly and rigorously. We assessed the efficacy of our ideas by quickly testing them with our best customers first. If they failed with them we knew our products probably wouldn’t work with anyone.