Internet, televisions, sales letters etc… each and every one contain direct statements in their advertisements. Here are some of the command statements used in daily business advertisements: Act Now! Buy It Now! Call Now!
People are urged into action each time they see or hear a direct statement.

The prospect may have been interested in the product/service, but would have put it off had it not been for the command statement.

It is not as if you have a curse on him but its is owing to the fact that you gave the command to: ‘Act Now’ and that encourages him to do exactly that.. The consideration of picking up the receiver to call is now fresh in his mind and because of your encouragement he might just act on it. You may find it surprising to know that some people specifically need to be told what to do and they would.

This is not all that complicated for you now, is it?

Millions of dollars have been spent testing commercials with and without command statements. There have been astounding differences in the responses.

The viewer or reader could be saying to himself that this is a wonderful offer. “This is just great” may be the opinion of the product/service that you advertise. Once the process is simple, actually making that order may depend on that final word of persuasion.

Creating a ‘package deal’ by simply adding extras that cost little or nothing to you, and offering them as bonus, can greatly improve the percieved value of your product or service.

For example, if you are selling a book on “How to get top level rankings from the search engines….

you may add 2 or 3 extras such as an internet marketing report about how search engines work, and/or some free software that help to make Search engine optimization alot easier, and/or a free e-book about search engines and other related topics.

Explain the benefits of each product/service offered as bonus. Write them down in the form of a bulleted list.

The percieved value of your book is now greatly enhanced so that its cost of $19.95 may seem $219.95.

Useful things that cost little or nothing to produce and are related to your product, may be added as bonus. With this simple technique your product may seem to worth alot more than what you charge.

On an actual basis your product will be worth more than you charge, pending you add some bonuses that are very likely to be useful to your prospects.

And that’s great – With no additional cost you are able to increase your sales, while satisfying your customers more.  Everybody wins.

Certain words, when combined together, literally draw the readers eyes to your ad…the words below are those I have found to work every time.

You – Ultimate – Free – Master – Power – Discovery – Easy – Guaranteed – Love – Money – New – Scientific – Proven – Results – Incredible – Discover – Breakthrough – Secret – Private – Cash – Shocked – Shocking – Revealed – Uncovered – Hidden – Profit’s – Inside – Sex…Sex?

Yes Sex…used only in certain situations where it can apply though. For example, when I wrote the headline “Sex Sites Are Not The Only Ones That Can Pull In $5000 A Week Using The Power of Instant Access!” ..it immediately added about $50,000 to my income last year. Just that one headline!

I thought it was a unique angle because all you heard on the news for months was how people where making big money with porno sites. You never heard about those of us who where making great money without selling sex.

Some example headlines using those words above:

“Revealed! – Scientifically Proven Strategies Guaranteed To Double Your Profit’s Every Month or You Keep The System For Free!

“Master The Art of Building Web Pages In 30 Minutes With This Proven, Easy to Use Software!”

“Breakthrough Money-Making Secrets That Sex Sites Do Not Want You To Find Out About – Uncovered And Revealed Inside!”

Power words, like those above, are already implanted deeply in the minds of all your readers simply because of what the words mean.

For example, when I see the word ” Discovery “, it evokes a response from within me and draws my attention to the rest of the sentence because Discovery ‘means’ something to me and most other people.

The Discovery might give me a great advantage before you and others find out if I read about it first. People love to discover things and the word attracts them instantly when they see it.

Just like the words ‘Scientific Breakthrough’ will immediately draw the attention of most everyone. I can not pass up a headline that has those two words in it. If I see those two words I will always read the rest of your headline. And if the rest of your headline is something I am interested in, then you are well on your way to a new customer.

If the Scientific Breakthrough had to do with a new kind of Hair Growth Formula then I would move on with no interest.

BUT…you at least got me to read the ‘full’ headline…and you got a lot of other people to read it too!

If the Scientific Breakthrough had to do with making money you would have had me hooked into reading more and possibly all of your letter.

You got the attention of the maximum number of people with the first two words, then, with the rest of the headline, you weeded out those with no interest and hooked your target prospects.

We love things to be revealed , we love secrets, hidden things, proven things and shocking things…we always have and always will.

If so, I’m going to reveal a horribly simple way certain “Masters” of the game are making fortunes all around you right now. It doesn’t take a genius or a $100,000 investment. In some cases the entire thing can be put together for $0 cost.

This article assumes you will be selling either information, software, streaming audio, video seminars, cgi/perl scripts..etc. Products that can be downloaded immediately after the order is placed. Instant Access – we all love it.

Let’s get to it.

The first and most vital rule of all is this…

Your site MUST be a Direct Response Site.

Here’s where some shine and the rest just don’t get it. For a web site to make the most money it must be a Direct Response Web Site. It must focus on selling one product and get an immediate response in the form of an order or lead.
(Preferably order)

Most sites exist as nothing more than portals leading their traffic off in all directions away from their own site. A home page full of links is just that – a home page full of links. It’s not a profit machine and never can be.

A web site created out of a hot sales letter and an image of your product will make you much more money than a web site full of links ever will.

To me, advertising on the Internet is no different than advertising in an income opportunity magazine. The only difference to me was the fact that now I could not only sell the prospect, I could also take the credit card order and deliver the product at the same time.

That was an exciting thought to me and it’s no less exciting today. In many way it is even more exciting now. Today we have services we could only hope for just a few years ago. On today’s Internet you have services that do it all. A true plug and play opportunity to sell anything you can come up with.

You don’t have to have a merchant account. You don’t have to know about password protected directories. You don’t have to install any affiliate script yourself. And the list goes on. If you choose, all this can be done very easily for you. All you have to do is acquire your own products to sell.

Once you have them you are going to create a direct response, self advertising cash machine to sell them. A simple system that works even when you don’t.

Here’s an example…

Bill is out clicking around on the net and comes upon a site created by an obvious programming genius. The owner of the site is a 22 year old who simply loves to create different software programs. He’s not really interested in trying to sell what he creates.

Bill sees an opportunity. He contacts the young man and convinces him to create a custom software program that will create incredibly professional web sites automatically by simply answering the questions the software asks. Perfect for newbies worldwide!

Bill immediately begins creating his direct response web site to sell the product. A Buy, Bookmark or Leave site.

He chooses a combination of…

www.digibuy.com and www.affiliatetracking.net

…to accept credit card orders, give instant access to his product, accept affiliates to sell his product and have affiliate checks sent out all automatically. Once the software is done, Bill uploads it and he’s ready to sell.

Bill then contacts e-zine owners in an attempt to make a deal. He offers the e-zine owners a large percentage of the profit if they will make an announcement about the offer. Bill contacts a total of 138 e-zine owners. 23 bite on the offer. Bill’s in the money.

Over the next 3 weeks Bill sells 400 copies of his software and acquires 227 affiliates who will promote his product for him. After the e-zine runs cooled down Bill averages $2,400 a month in sales and growing. As more people visit Bill’s site he signs up more and more affiliates to sell for him..all automatically.

Now this may seem like small numbers to you but realize that Bill has a whole world of products available to him. He also has 23 e-zine owners that already know him and will more than likely deal with him again.

Bill can duplicate this system 100 times if he wants to with 100 different products. More than this, Bill can go to the Bahamas any time he chooses without having to worry about much at all. His money machines are on autopilot. Everything is done for him.

This is not fantasy talk. It’s happening right now. One of my own clients uses the service www.clickbank.com to sell over $11,000 a month worth of one of his offers. ClickBank accepts the credit card orders, allows him to accept affiliates AND pays his affiliates.

I’m talking about a simple system with huge potential. Anyone from any place in the world can do this. The product and the web site are all you need to concentrate on. The rest can be done for you. You are only limited by the limits of your own imagination.

Here are the simple steps:

1. Get A Product.
2. Create A Direct Response Web Site To Sell It.
3. Plug In A Card Processing And Affiliate Tracking Service.
4. Do An E-Zine Blast. (Paid Ads or Commission Based Deals)

Anyway, before my bus arrived I was approached by a nicely dressed elderly gentleman in need of directions. I told him I had no idea what he was looking for as I too was just passing through. To this day I’m not sure why, but we started talking as if we had known each other for years.

We talked about life, people and eventually the conversation turned to business. It was here that the gentlemen saw something in me, I suppose, that made him feel like sharing what he said was the greatest secret ever told. He said everyone had heard it but almost no one paid any attention to it, even though it was the one thing that could bestow a fortune upon any man or woman who used it.

My ears where definitely starting to perk up. Something about his tone told me this man knew from whereof he spoke. And I wanted to know what the secret was with a passion. He must have sensed my anxiousness because at that very moment he gave me a warning that was almost a scolding.

I’ll try to recount here as best I can the rest of our conversation…

Man: “Do not make the mistake of shrugging off what I am about to tell you because you have heard it before. No doubt you have heard it already from at least one person in your life. You may have even heard it many times. Do you have any aversion to religion Mr. Says?”

Me: “No I don’t. I don’t believe many preachers know what they are talking about or even what they are trying to teach, but I do know the Bible has a lot of great knowledge in it.”

Man: “Good. I would not want you to discount what I am about to tell you because it does come directly from the Bible. But its applications reach far beyond what most people can conceive of. It will take thought, intense pondering on your part, to begin to get some inkling of its power.”

“This simple secret, when applied to business, will draw money to you as easily as water runs down a mountain. Even a fool can apply it and prosper. When applied to relationships, it will create more friends than you can handle” (laughing heartily)

Me: “What is it, I’m dying to know now?”

Man: “Patience Mr. Says, Patience. I will not give it to you as it has always been repeated by fools who have no respect or knowledge of what it even means. No. I will give it to you another way.”

“What type of business are you interested in?”

Me: “Well, I’m dabbling in Mail Order right now. I would like to place ads and sell books.”

Man: “Fine. Fine. Mail Order it is. Let me tell you how to create a fortune in this Mail Order. All you have to do is create the product you want to buy”

Me: “I don’t understand”

Man: “You will”

“You see, you are your market. Whatever you want, there are millions of other people wanting the same thing. That elusive product you are looking for is the product millions of others are also looking for right now.”

“All you have to do is create the product you want to buy, the product you yourself have been looking for. Once you have this product, what would you want the sales message to say so that you know this is the product you have been looking for?”

“If someone else where selling this product, what would you want the ad to say, what would get you to buy this product?. When you have that answer, that is the ad you want to create.”

Me: “I see” (hesitantly)

Man: “See the business across the street here? Pizza. I could triple the business that place does inside of 10 minutes. That’s what I do by the way” (smiling)

“All I would do is walk into the business as a customer. I would sit there and imagine all the things that could be done to me that would make me a loyal customer to that business for life. What could they do for me that would make me feel this way?”

“Once I had the answers to that question, I would implement them across the board. Every customer would be treated the way I had imagined. And without any doubt what so ever that business would triple the profits it now makes.”

Me: “I think I know…”

Man: “Wait, you don’t really know anything yet. That’s the problem with people. They brush something off because of where it came from or because they heard it many times. Leave that for fools. You won’t “know it” until you have deeply pondered it and put it to use.”

Me: “Ok”

Man: “What I am telling you has power undreamed of. The simple words used to describe it cannot contain it. Does not do justice to it, and has been prostituted by blabber mouths who let wisdom fall off their lips with not even a single brain cell grasping what they are rambling about.”

“What I am telling you is Law, not man’s Law, but the very Law’s of nature herself. It’s the way things work and those who truly understand it rise to the top in every field known to man.”

“What people don’t understand is that it applies to everything. This secret can be applied with virtually every step you take, everything you do, every word you speak and everyone concerned profits by it.”

“If you are a writer, write like you would like to be written to”

“If you are a salesman, sell like you would like to be sold to”

“If you are a speaker, speak like you would like to be spoken to”

“If you want more love, then love like you would like to be loved”

“If you want more friends, be the friend you would like to see”

“When you infuse everything you do with this secret it takes on a magical power. Businesses dominate the market, books become best sellers, leaders attract huge and loyal followings.”

“How would you like it?”
“How would you respond to it?”
“How would it make you feel?”

“Those are great questions to think about every time you do or create something. You will get into the hearts and minds of everyone who comes under your influence if you will first think how you would have it done to you.”

“I’m certain you already know the quote from the Bible I’m referring to. But don’t repeat it, just ponder it and pratice it.”

Me: “I do. But I’ve never thought of how it could actually apply to everything in life. I too was one of those fools who passed it over without so much as a second thought. I really want to thank you for sharing this with me.”

Man: “It’s been a real pleasure talking with you Mr. Says, have a safe journey home.”

———–

And with that, he was gone. The funny thing was, as I was riding home on the bus I realized I never got his name, nor do I remember ever giving him mine. Maybe he saw my luggage tag. I’m not sure. It really doesn’t matter. What does matter is that I’ve profited from that advice for the last 15 years.

I’m not even really any good at it either and I’ve still pulled in huge amounts of money. Especially from the Internet. This is one place this knowledge can really shine. People have always asked me my secret. How come the Warriors is still here, with the same products, with all this competition, after all these years?

This one simple secret is the answer. I always ask myself how would I like to be treated by this company? What would I like to see? What would I like to get? How would I like to be dealt with?

Those simple questions are all you have to answer. When you do get the answers, put them into action and watch what happens.

Create The Site You’ve Been Looking For
Write Like You Would Like To Be Written To
Sell Like You Would Like To Be Sold To
Talk Like You Would Like To Be Talked To
Deal Like You Would Like To Be Dealt With
Create For Others What You Would Like Created For You
Excite Others The Way You Would Like To Be Excited

Staying focus amid these distractions is a task in itself and requires the same diligence as running the business.

Here are six tips to boost your focus level and keep you on top of your company.

ONE

* Always remember the reason you started your business and keep it as a mantra, to help you stay focused. Sometimes your situation is overwhelming but do not let it deter you. Strive to remember your reason and stick with it.

TWO

* What you put in, is what you get out. A home business is a real paying job and the effort you pump into your business will determine its yield in profit. Be more productive and your business produce will increase.

THREE

* Schedules are important.

* Interruptions are necessary but arrange time to be with your family during your workday. Adults and older children will understand your work hours but toddlers and infants wont. Set aside a specific amount hours to dedicate to your business and stick to it.

FOUR

* Standing up for your business will be another repetitive task. The only way your friends and family will respect your business is if you demand that respect and show it that respect, yourself.

* It will take some time to convince many persons that a home business is a real job but be firm and be assiduous they will come around.

FIVE

* Remember small tasks are time consuming, if not monitored properly. Set aside limited and specific times for writing and checking emails and other correspondents. Thus enabling you to maximize the time spent on productive tasks.

SIX

* Outsource the errands such as book keeping to a third party. There are other important business operations, which keep you from focusing on actual earning activities, hire someone to do these for you.

Conclusion

Added to the challenge of running your own business, are the challenges of keeping focused on that goal. Self-motivation and untiring drive are your strongest tools to keep you remain focused.

WHAT IS THE REASON YOU STARTED YOUR BUSINESS? THE ANSWER IS YOUR MANTRA, FOCUS ON IT.

View all Camille Smith’s articles

About the Author:
—————————————————————–
To find the best internet marketing strategies and business opportunities online so you can work at home visit:
http://www.HomeBiz4Money.com
—————————————————————–

Having the talent in an area does not predispose you to liking it as a home business.

So choose

* what you are good at

* what you like

* what will give you a reliable income

* what you will most likely stick to doing

There are hundreds of home business ideas; here are a few to get you thinking.

CREATIVE INDUSTRIES:

* homemade soap maker

* crafts and crafting supplies

* interior decorator/designer, website design,

* Events Planning: wedding consultant, gourmet catering service, gift basket service

* mobile spa: cosmetic technician, nail technician, hair stylist

USING YOUR VEHICLE:

* courier, shut-in/shuttle service

* companion service

* hot lunch/snack vendor at local courthouses

ANIMALS:

* pooper-scooper service

* dog walking service

* pet sitting service

* pet grooming service

HORTICULTURE (PLANTS):

* floral/plant service for offices and hospitals

* landscaping service

* tree trimming service

* plants/nursery starts

* growing herbs

OTHER:

* answering service,

* vending machine service

* income tax specialist,

* researcher,

* freelance writer typing service,

* Internet entrepreneur

The profitability of your business is demand based so choose wisely. You can also source business ideas (think out of the box) that provide needed services or products.

View all Camille Smith’s articles

About the Author:
—————————————————————–
To find the best internet marketing strategies and business opportunities online so you can work at home visit:
http://www.HomeBiz4Money.com
—————————————————————–

View all Camille Smith’s articles

About the Author:
—————————————————————–
To find the best internet marketing strategies and business opportunities online so you can work at home visit:
http://www.HomeBiz4Money.com
—————————————————————–