Healthcare Marketing Exchange

Is Gamification the Next Big Initiative for Medical Marketing?

HealthcareSuccess — Wed, 30 May 2012 04:24:29 +0000

If the word “gamification” is new to your medical marketing vocabulary, you might want to take note. Admittedly it’s an invented word, and an umbrella term for many aspects of games and game playing. But many authoritative thought leaders see the use of educational and online games as a significant influence in society that’s fast [...]

Why Medical Practice Marketing Begins with a “People Strategy”

HealthcareSuccess — Fri, 25 May 2012 04:22:54 +0000

Most of Seth Godin’s business books are little. He’s written more than a dozen best sellers that are tight and tiny, easy-to-read packages of advice for entrepreneurs and business. Although his observations are not particularly about medical practice marketing, sometimes he hits a homerun in our ballpark. Incidentally, we have no business connection with Seth [...]

Your Healthcare Marketing Name: What You Do Beats Who You Are

HealthcareSuccess — Wed, 23 May 2012 04:29:03 +0000

We don’t want this post to sound like a rant…so we’ll keep our criticism to constructive tips (and only vent a little). It’s about marketing-smart healthcare practice and medical facility names…and by extension, their exterior signage (or lack of it). To be blunt, eight out of 10 times it’s wrong. The root of our two-fold [...]

Physician Marketing Lessons from Moneyball

HealthcareSuccess — Mon, 21 May 2012 04:40:09 +0000

Curiously, there’s a physician marketing idea tucked into the baseball film Moneyball. It’s about dealing with change. Just about everyone in the nation’s healthcare delivery system is struggling—to a greater of lesser degree—with the dynamics of change. Doctors who have been building a private practice for decades, for example, have been challenged with options such as [...]

Senior Surprise: Unexpected Growth Factor in Hospital Plastic Surgery

HealthcareSuccess — Fri, 18 May 2012 04:32:04 +0000

Hospital based plastic surgery, for many facilities, is experiencing something of a new-business rejuvenation. But what is surprising is that it’s not just the 30-something crowd that’s considering cosmetic procedures. There’s a strong and growing interest among senior citizens who want a more youthful appearance. The marketing insight for physicians, administrators and hospital marketing professionals [...]

The Frightening Social Media Gap in Doctor Marketing

HealthcareSuccess — Wed, 16 May 2012 04:28:07 +0000

Physicians are well acquainted with social media. As a group, doctors use Twitter, Facebook, LinkedIn and similar platforms even more actively than the public at large. But for doctors, “social media” is primarily confined to a professional circle of connections that—with few exceptions—largely excludes doctor-patient communications. Physicians are connecting with professional colleagues, tapping into information [...]

The Speed of Trust: One Doctor’s System for Physician-Patient Communications

HealthcareSuccess — Mon, 14 May 2012 04:25:19 +0000

To hitchhike on a brilliant concept by Stephen Covey: information flows at the speed of trust.* For physician-patient communications and healthcare marketing there’s a powerful payoff in getting the communications cycle right—beginning with the basics. Four of the benefits that flow at the speed of trust are compliance, engagement, improved outcomes and a prospectively positive [...]

AAOE: Building a Physician Referral Network

HealthcareSuccess — Sat, 12 May 2012 04:02:11 +0000

We frequently address professional audiences around the nation, and this month is no exception. HSS Founding Partner Stewart Gandolf will speak at the 2012 American Association of Orthopaedic Executives (AAOE) Annual Conference in New Orleans. Calendar Note: Stewart’s presentation, Importance of Marketing in Building a Physician Referral Network, will be on Tuesday, May 22nd, beginning [...]

Little Playbook of Emotions for Healthcare Branding and Patient Engagement

HealthcareSuccess — Fri, 11 May 2012 04:40:30 +0000

Medical practice and hospital marketing professionals have an extremely challenging job on the forward facing frontline of healthcare communications. Suffice to say that it’s a complex task to effectively “speak healthcare” to the public. But it’s helpful to know that effective medical messaging—from patient conversations to mass media—will nearly always relate to a short list [...]

Why Social Spending Sites May Not Be a Bargain for Physician Advertising

HealthcareSuccess — Wed, 09 May 2012 04:11:22 +0000

Just when you thought (perhaps hoping) the various “daily deal” sites had reached their peak, it turns out they are continuing to grow in popularity with consumers. The trouble is, results for hospital or medical practice advertising can be spotty. Hidden behind the glitz and glamour of worldwide growth, industry observers and studies caution that [...]