“Almost everything I am wearing is thrifted like the capri pants with a nu metal twist, the leather jacket and the top and Miu Miu sunglasses. The shoes are Crocs believe it or not. I knitted the wool sweater with overlong sleeves myself. I love knitting. Lately I’ve been enjoying being very feminine, so I guess my womanhood inspires me as I am growing up.”

25 July 2026, Ama

“I’m wearing a vintage Nanso pajama shirt with giraffes, boots from a market in Milan, sports capris from a Goodwill in New York, a thrifted hoodie, another thrifted hoodie underneath, and a Fendi Mamma bag as old as me – my mom bought it in 1998, and asked me two years ago if it might now bring more joy in my closet. I’m inspired by contrast and all kinds of differences that clothes can create when combined.”

25 July 2026, Teurastamo

“I’m wearing a thrifted jacket and shirt, Levi’s flare jeans, Beatles-inspired boots, and accessories I mostly stole from my girlfriend. My style is inspired by the playful use of suits, magpies that steal silver (just like me), my grandparents’ attic, and my girlfriend’s wardrobe.”

25 July 2026, Teurastamo

“I’m wearing a thrifted leather jacket, belt, and sunglasses. My boyfriend’s Adidas baggy shorts (don’t tell him), kitten heel boots, basic top and Desigual bag. My biggest style inspiration are cool people on the street. I also study fashion and make some of my clothes, so I’m obsessed with colors, textures, and weird combinations that somehow just work!”

25 July 2026, Teurastamo

“A friend of mine bought this blazer as a break up gift for herself but ended up giving it to me. The shirt is from the bins in Indiana, the pants are adidas and the shoes are Vans that another friend of mine painted. The sunglasses are Linda Farrow and a lot of the jewelry is from my favorite antique store in Turku called Simolin.”

25 July 2026, Teurastamo

“All of the clothes are thrifted from different locations and the bag is from Paloma Wool. I like to combine formal and informal pieces. I mainly get my things from thrift stores by seeing what catches my eye, both in clothing and objects. I recently started a small store where I sell second-hand objects called @esinekauppa.”

25 July 2026, Teurastamo

”The linen suit is my mom’s old, solid 90s H&M. The silk scarf I inherited from my grandmother, and the silk shirt is secondhand. The Italian leather bag and shoes are from Tori.fi. Button-ups, quality natural materials and beautiful silhouettes are the cornerstones of my style. My clothes gather emotions and memories that I like to take care of by mending and rewearing them. I love that my friends borrow my clothes and that I can style them; it all adds meaning to my garments.”

24 July 2026, Suomenlinna

“I’m wearing a cap from Norberg Festival, top from By Malene Birger, pant and boots from MFG, all thrifted from Dunya Helsinki. My nails are by Yen Does Nailss. Inspo: the internet & my mood for the day.”

23 July 2026, Kaikukatu

Markus: “My favorite is this vintage work coat that I found in Saint-Ouen a few years back. My look is inspired by the chance of summer rain.”

Janni, 27: ”I’m wearing a silk skirt and a silk top, which both are gifts from a dear friend. She also brought me the rosary on my bag from Duomo in Milan as a souvenir. The rest are lucky second hand finds: a KIMHEKIM knit, vintage Issey mary janes and a Papier Mini bag.”

23 July 2026, Kaikukatu

“I work at a second hand store, so I find real treasures sometimes, like this blazer, one of my wardrobe staples. I also love colour and print, so my shirt and handbag represents that part of me today. Even though today I’m wearing mostly current pieces, my style is usually inspired by the past: mainly 70s. The bolder the colour and the bigger the print, the better! I like how you can present different sides of one’s personality through clothing.”

22 July 2026, Iso Roobertinkatu

“Bought from somewhere long forgotten are these favourite clothes of mine. Always in black, even on this warm day, they had to wear the silky thing, without the sweather. Torn trousers, tied from hole to hole with silky ribbon. And others pieces with details shaped by hand and time. I’m inspired by them all.”

12 July 2026, Sinebrychoff Park

“I’m wearing my gifted alias shirt and jorts I’ve stiched on this pattern and chucky shoes. Nothing in particular inspires my style.“

12 July 2026, Sinebrychoff Park

“I like to use ponchos and other scarfs as a skirt which gives nice layering. I got the crochet poncho that I use as a skirt from my grandma and shirt from my partner. All the other stuff is mostly thrifted expect the headdress. I love to see people expressing themself and trying new stuff with different styles. My inspiration comes from the alt community and I like to DIY most of my clothes.“

12 July 2026, Sinebrychoff Park

“I'm wearing pants that are dark and light jeans sewn together which I call “extra baggy”. I would say they are a size 8xl, but it doesn't show properly in the pictures because most of the jeans are on the back of my legs. I'm wearing a basic white t-shirt and around my neck I have bike and moped chains and also a chain I made myself from the tops of cans. Hanging from my waist is a climbing hook and the biggest carabiner on the market that I have found so far, with a chain attached that goes back to my waist. On my feet I have my friend's old combat boots that he sold me for 5€. I put the ends of my pants into my shoes to make them look more like bags which I think makes them look very funny and I like it.”<

12 July 2026, Sinebrychoff Park

“My belt is borrowed from my roommate, and my boots were given to me by a friend many years ago. I’m wearing my grandmother’s prayer beads and a necklace I crafted together from tiny silver coins. The bangles on my wrists and the scarf tied around my waist are from my mom’s travels. I’m inspired by clothes that feel lived in and create a sense of community between people. I love layering different textures and wearing pieces that have been handmade, inherited, borrowed, or found along the way.”
12 July 2026, Sinebrychoff Park

“I’m wearing a red jacket and green Volcom shorts which are both bought secondhand quite recently. I also have my favourite hat that I have worn almost every day for years. Almost all my clothes are either bought secondhand or given to me by my parents or friends. Especially my dad has inspired my style by giving me a lot of his old clothes.”

7 July 2026, Lapinlahti

“I’m wearing my glam metal clothes: thrifted motobike pants which I customized into flares, basic Jack Daniels tank top, and leather jacket from the Recycling Center. Wearing loads of jewelry and belts is a big part of my style. My style is inspired by glam metal, 80s style, rock stars, and especially Mötley Crüe. I think you can’t wear too much jewelry. I would wear myself more too if I just owned more pieces.”

4 July 2026, Aleksanterinkatu

“Everything I’m wearing is secondhand or vintage. Some pieces took a bit longer to find because I really wanted them pre-loved instead of buying new. Right now I’m drawn to bold colour combinations and the contrast between sporty and feminine pieces. Secondhand and vintage have always been at the heart of my style.”

4 July 2026, Senate Square

“I’m wearing a thrifted suit jacket, white shirt with two ties, and some baggy-ish pants with a skirt layered on top of them. The Marimekko bag is my mom’s old. I’m inspired by my friends, movies, old fashion archives and visual art, overall just anything looking aesthetically pleasing to me. I try to focus on silhouettes and color combinations when I’m deciding my outfits.”

4 July 2026, Senate Square

“I’m wearing my crusties and go to jacket vest combo with some work boots I found on the street. I’m heavily inspired by crust punk antifascist ideology and the nomadic culture of folk punk.”

4 July 2026, Senate Square