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	<title>Helloform</title>
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	<link>http://helloform.com/blog</link>
	<description>A blog on building experiences</description>
	<lastBuildDate>Mon, 09 Apr 2012 15:23:56 +0000</lastBuildDate>
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		<title>Serendipity</title>
		<link>http://helloform.com/blog/2012/04/serendipity/</link>
		<comments>http://helloform.com/blog/2012/04/serendipity/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 00:13:41 +0000</pubDate>
		<dc:creator><![CDATA[Fred Oliveira]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[booktwo]]></category>
		<category><![CDATA[dyson]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[robots]]></category>
		<category><![CDATA[serendipity]]></category>
		<category><![CDATA[space]]></category>

		<guid isPermaLink="false">http://helloform.com/blog/?p=1154</guid>
		<description><![CDATA[It&#8217;s been a few weeks since I was able to kick back on a sunday &#8211; today, I basically forced myself to. And now at the end of the day, it is easy to quickly glance back and realize how much pleasure I took out of going through all the things I wanted to read, [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>It&#8217;s been a few weeks since I was able to kick back on a sunday &#8211; today, I basically forced myself to. And now at the end of the day, it is easy to quickly glance back and realize how much pleasure I took out of going through all the things I wanted to read, watch and hear in the last few weeks and couldn&#8217;t. It&#8217;s like my brain finally caught air, after weeks trapped in work and routine. Here&#8217;s a few of the things that caught my eye today &#8211; I leave them here, hoping that you the reader, may go through them one of your free sundays too.</p>
<p><a href="http://www.forbes.com/sites/alexknapp/2012/04/03/destroying-mercury-to-build-a-dyson-sphere-is-a-bad-idea/">&#8220;Destroying Mercury to Build a Dyson Sphere is a Bad Idea&#8221;</a>, an article penned by Alex Knapp for Forbes, is a great read if you appreciate people who think about the future, unconcerned about the limitations of the present. If you don&#8217;t know what a <a href="http://en.wikipedia.org/wiki/Dyson_sphere">Dyson Sphere</a> is, there&#8217;s a ton of great resources I&#8217;ll gather one day (drop me an email if you&#8217;d like an unfiltered list).</p>
<p>The always inspiring <a href="http://booktwo.org">James Bridle</a> gave a great talk titled &#8220;<a href="http://videos.liftconference.com/video/4823292/we-fell-in-love-in-a-coded">We fell in love in a coded space</a>&#8221; about digital storytelling, sentience and robots at Lift 2012, and the video is now up. If you have around 20 minutes, go <a href="http://videos.liftconference.com/video/4823292/we-fell-in-love-in-a-coded">check it out</a>. On the talk, he mentions <a href="http://en.wikipedia.org/wiki/Argot">Argot</a> and <a href="http://en.wikipedia.org/wiki/Polari">Polari</a>, two languages within other languages. What us programmers might call DSLs.</p>
<p>Spent quite a bit going through some of the things already being planned for @notch&#8217;s next game, <a href="http://0x10c.com/">0x10c</a>, a game with a CPU (<a href="http://0x10c.com/doc/dcpu-16.txt">specs</a>) inside a computer inside a spaceship, inside a game, inside your computer. I guess we&#8217;ll see where this one will end up, but judging by the community around minecraft, I suspect we&#8217;ll see much here too.</p>
<p>This SXSW, Jason Hreha (also at <a href="http://500.co">500 Startups</a>) gave a talk titled &#8220;Applying psychology to web design&#8221;, but the things he said can be very much applied to other things. Make sure you do <a href="http://schedule.sxsw.com/2012/events/event_IAP13717">listen to it</a> (<a href="http://www.slideshare.net/hreha/applying-psychology-to-web-design">slides here</a>) if you do user experience design for products and/or services. </p>
<p>I don&#8217;t know how Craig Mod does it, but his <a href="http://craigmod.com/journal/digital_physical/">most recent essay</a> on the translation between the digital and the physical (and specifically about designing Flipboard for the iPhone) is beautifully written &#8211; perhaps as beautiful as the idea behind it, and the book created to collect the development process of the app. 8 pounds, is how much the process <em>weighs</em>.</p>
<p>Have a great week.</p>
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		<title>Google.</title>
		<link>http://helloform.com/blog/2012/03/google/</link>
		<comments>http://helloform.com/blog/2012/03/google/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 04:13:31 +0000</pubDate>
		<dc:creator><![CDATA[Fred Oliveira]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[personal]]></category>
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://helloform.com/blog/?p=1144</guid>
		<description><![CDATA[There was meaning to Google. I&#8217;m quite sure my friends who work there now will say there still is. But I will argue that much of that meaning has faded away, at least temporarily, in the last few months and years while the company struggled to find its post-social identity. The signs are quite evident, [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>There was meaning to Google. I&#8217;m quite sure my friends who work there now will say there still is. But I will argue that much of that meaning has faded away, at least temporarily, in the last few months and years while the company struggled to find its post-social identity. </p>
<p>The signs are quite evident, for anyone who&#8217;s looking in the right direction. You&#8217;ve certainly noticed the slow cluttering of their once sacred homepage, the increased complexity of their always-redesigning navigation bar (first white, then black, then integrated, then black, now black with a Play link adorned with &#8220;NEW&#8221; in red). You&#8217;ve seen the odd product launches, and the sad product &#8220;sunsets&#8221;. You&#8217;ve struggled to comprehend Google+&#8217;s direction, and probably never <em>really</em> used a &#8220;Hangout&#8221; even though the idea of one sounds <em>&#8220;okay&#8221;</em>.</p>
<p>If you remember the early days of Google, you know exactly what <em>is</em> fading away. The idea of a large company with a minimal approach to engineering, management, product and design. The idea that your experience using their services (particularly search) was more important than anything else they did. The perhaps naive impression that you mattered more to them than the ads they ran along your search results. </p>
<p>Google is still a stellar company, employing stellar people and working on solving amazing problems &#8211; I can&#8217;t begin to say how important it is that there is a company out there trying to figure out things like cars that drive themselves, or how to &#8211; actually, no-bs &#8211; organize the world&#8217;s information. But I wish they found themselves again amid all their new services, offerings and changes. While it is easy to understand that as a public company they need to keep value to shareholders in mind, fanning out into a ton of things has made them masters of none. </p>
<p>Someone out in Mountain View should be very uncomfortable about the fact that *hackers* (in the good, true sense of the word) are actively looking for an alternative to google in Search. *Search* &#8211; what got Google where it is today; their core public-facing service. Early adopters, current and future opinion makers, are looking for alternatives to it. This is not good.</p>
<p>Now I could say &#8220;Google, listen to your users&#8221;; and from Mountain View, the word back could be &#8220;but we are&#8221;. But you truly are not. Because people want the old Google: the company that fought over the pixels in its homepage, stellar search results, sheer speed. The company that was solving great, insane problems through computer science. The company that people, hackers, would never, *ever*, consider trying to find (or build) alternatives to.</p>
<p>And I write this because I care &#8211; because Google was for many years a huge inspiration, to me and countless others. And quite honestly, I want to see them going back to kicking ass and taking names.</p>
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		<title>Inventing on principle</title>
		<link>http://helloform.com/blog/2012/02/inventing-on-principle/</link>
		<comments>http://helloform.com/blog/2012/02/inventing-on-principle/#comments</comments>
		<pubDate>Sun, 19 Feb 2012 21:13:12 +0000</pubDate>
		<dc:creator><![CDATA[Fred Oliveira]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[personal]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://helloform.com/blog/?p=1135</guid>
		<description><![CDATA[Some people and things make you change your perception of yourself and what drives you. There have been a few things throughout the last few years that have done that for me &#8211; like steps in a ladder I&#8217;m still unsure how to climb. I remember a few: Matt Webb&#8216;s &#8220;Products are people too&#8221; presentation [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Some people and things make you change your perception of yourself and what drives you. There have been a few things throughout the last few years that have done that for me &#8211; like steps in a ladder I&#8217;m still unsure how to climb. I remember a few: <a href="http://interconnected.org">Matt Webb</a>&#8216;s &#8220;Products are people too&#8221; presentation from Reboot 8, Steve Jobs&#8217; Stanford <a href="http://www.youtube.com/watch?v=UF8uR6Z6KLc">2005 commencement speech at Stanford</a>, Wilson Miner&#8217;s &#8220;<a href="https://vimeo.com/34017777">Why we build</a>&#8220;, and today, I add to that list the video below of <a href="http://worrydream.com/">Bret Victor</a> at CUSEC 2012:</p>
<p><iframe src="http://player.vimeo.com/video/36579366?byline=0" width="540" height="303" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p>The first part might make a little more sense to you if you dabble in code &#8211; but you will be fine even if you don&#8217;t. It&#8217;s an amazing talk, by someone who has been doing amazing work throughout the last few years. One talk I will definitely revisit.</p>
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		<title>Dark data, and how frustrating it is that we can&#8217;t see the forest from the trees</title>
		<link>http://helloform.com/blog/2012/01/dark-data/</link>
		<comments>http://helloform.com/blog/2012/01/dark-data/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 19:05:45 +0000</pubDate>
		<dc:creator><![CDATA[Fred Oliveira]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[commonplace]]></category>
		<category><![CDATA[darkdata]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[knowledge]]></category>
		<category><![CDATA[thinking]]></category>

		<guid isPermaLink="false">http://helloform.com/blog/?p=1129</guid>
		<description><![CDATA[It sucks that this is 2012 and that there&#8217;s no good way to organize and collect the things we do, share and like (online or otherwise). In the last hour I added things to instapaper, pinboard, gimmebar, and a notebook I carry. I took photos on my iPhone, that I will one day move to [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>It sucks that this is 2012 and that there&#8217;s no good way to organize and collect the things we do, share and like (online or otherwise). In the last hour I added things to instapaper, pinboard, gimmebar, and a notebook I carry. I took photos on my iPhone, that I will one day move to a computer, then an external hard-drive, then eventually forget about. I like collecting things, because it gives me the sense that one day, someday, I&#8217;ll be able to look back and <a href="http://helloform.com/blog/2011/12/looking-back-moving-forward/">connect the dots</a>. There&#8217;s meaning in the things that I&#8217;ve collected, but that meaning is lost without the tool to capture it.</p>
<p>There&#8217;s certainly meaning in the over 70.000 songs I played on Last.fm, the things <a href="http://twitter.com/f">I tweeted</a>, the images I saved on FFFFOUND and Gimmebar, the books I&#8217;ve read, the bookmarks I added to Pinboard (and before that, Delicious). I know the meaning is in there, lurking beneath the surface of a seemingly infinite number of services; it&#8217;s a huge graph of things I care about, and the invisible connections between them. It is huge, I am certain, but I still can&#8217;t see it. </p>
<p>I&#8217;m calling this <em>&#8220;dark data&#8221;</em> because much like <a href="http://en.wikipedia.org/wiki/Dark_matter">dark matter</a>, we know it exists even if we can&#8217;t grasp it. Dark matter is 83% of the universe and we can&#8217;t <em>see</em> it. Dark data is <em>everything we do</em> and we <em>still</em> can&#8217;t see it. </p>
<p>I&#8217;ve been thinking about this problem of dark data for a while, sketching solutions, putting <a href="http://helloform.com/projects/commonplace/">some into code</a> (certainly not enough code). But I&#8217;m not there yet, and sadly, services like Gimme Bar, Bundlr, Evernote are not there yet either. There&#8217;s a <em>ton</em> of potential in making meaning out of all our photos, our tweets, our listened songs and our shared articles. Building tools to see the forest from the trees &#8211; now there&#8217;s something worth doing.</p>
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		<title>Looking back, moving forward</title>
		<link>http://helloform.com/blog/2011/12/looking-back-moving-forward/</link>
		<comments>http://helloform.com/blog/2011/12/looking-back-moving-forward/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 17:36:05 +0000</pubDate>
		<dc:creator><![CDATA[Fred Oliveira]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[personal]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://helloform.com/blog/?p=1119</guid>
		<description><![CDATA[The end of each year is always a good time to look back in time. Yesterday, I did. Unable to sleep, I picked up one of my A Book Apart books (Ethan Marcotte&#8217;s Responsive Web Design, for the curious) and suddenly remembered the old A List Apart design. If you&#8217;ve been in the web industry [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>The end of each year is always a good time to look back in time. Yesterday, I did. Unable to sleep, I picked up one of my A Book Apart books (Ethan Marcotte&#8217;s <a href="http://www.abookapart.com/products/responsive-web-design">Responsive Web Design</a>, for the curious) and suddenly remembered the old <a href="http://alistapart.com">A List Apart</a> design. If you&#8217;ve been in the web industry for a while, you probably remember it too &#8211; yellow, orange,  awesome. </p>
<p>It&#8217;s been 13 years since <a href="http://www.zeldman.com">Zeldman</a>&#8216;s own ALA became a website &#8211; it was back in 98 and I was 16 years old, surfing on a crap modem, collecting images from random web pages. My favorite website at the time was NBA.com, for some reason. I had been coding for a few years already, albeit never for the web, influenced by what was in hindsight the single most important contribution to my career: a Spectrum ZX and a BASIC manual, both given to me by my parents when I was 6. I remember the moment perfectly &#8211; where I was, what my parents were wearing. Somehow that memory remains while others have faded. I remember one of my first pieces of code too: it asked for my name, said hello, and kept my phone numbers. I remember writing a simple text-based game for my sister, which she remembers well too. Again &#8211; some memories remain, while others fade.</p>
<p>Looking back lets you <a href="http://www.youtube.com/watch?v=D1R-jKKp3NA">connect the dots</a>, and that I have. Telling people how I got to where I am today is then relatively easy &#8211; I simply look back, and connect the dots I remember. Looking forward, however, is a futile exercise. I can speak of my passions and where they might lead me, but I can never be certain of anything. I&#8217;m not even certain I&#8217;ll be around tomorrow &#8211; although I suspect I will be. So I will keep suspecting I&#8217;ll be around &#8211; and while I am, I&#8217;ll try to make a dent in things. The universe, sure, but the little things too. Because when I look back and connect the dots, it was the small dents in things, the pokes in some direction that got me here. Like that Spectrum that hooked me on computers, ALA that got me thinking about the web, and the many things (and people) that followed, I hope to dent and poke (people and things) going forward.</p>
<p>Looking forward isn&#8217;t possible, but <em>moving</em> forward most certainly is. So I&#8217;ll keep looking back, and <em>moving</em> forward. Hopefully, making a dent in things as I go.</p>
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		<title>Buffy, social, and Google</title>
		<link>http://helloform.com/blog/2011/11/buffy/</link>
		<comments>http://helloform.com/blog/2011/11/buffy/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 05:56:48 +0000</pubDate>
		<dc:creator><![CDATA[Fred Oliveira]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[buffy]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://helloform.com/blog/?p=1109</guid>
		<description><![CDATA[AllthingsD reports that Facebook is working on a mobile phone, internally called &#8220;Buffy&#8221; &#8211; unsurprising news anyone who has been following the industry. There are, however, a number of interesting things lurking between the lines that are important to think about at this point. Facebook is clearly taking advantage of their lead when it comes [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>AllthingsD <a href="http://allthingsd.com/20111121/the-facebook-phone-its-finally-real-and-its-name-is-buffy/">reports</a> that Facebook is working on a mobile phone, internally called &#8220;Buffy&#8221; &#8211; unsurprising news anyone who has been following the industry. There are, however, a number of interesting things lurking between the lines that are important to think about at this point. </p>
<p>Facebook is clearly taking advantage of their lead when it comes to social. Despite the surprising growth numbers on Google+ (Vic Gundotra and Sergey Brin <a href="http://www.youtube.com/watch?v=w0XS-9obKPM">talked a little bit</a> about how positive they were at Web 2.0 Expo), they still have a lot of catching up to do. Google&#8217;s in a tough spot. Here&#8217;s why:</p>
<p>Even though they&#8217;re the clear market lead in search and online advertising, Google is losing what&#8217;s possibly the most important race they&#8217;re competing in. Social networking have become a layer on top of which all the services we use stand. From the movies we watch, to the music we listen to, to the books we read and the websites we visit, chances are high that these choices emerge out of online social interactions. Now if you think about it, Google doesn&#8217;t control any major platform supporting this kind of social interaction &#8211; with the possible exception of Youtube.</p>
<p>I can&#8217;t think of the last acquisition Google made in the last few years that tipped the <em>social scale</em> in their favor. Blogger&#8217;s acquisition is now long in the past, and since then Google has sadly been playing catch-up. By not acquiring Twitter a couple of years ago and instead focusing on products like Wave and Buzz (two social initiatives out of Mountain View that ended up failing), Google became a 3rd spot player in what might be the most critical market in IT going forward.</p>
<p>My guess is that we&#8217;re going to see some heavy priority changes out of Google (the social bonus suggested by Larry Page when he took his new job as CEO is a key indicator of that), and possibly more acquisitions in the social space. </p>
<p>So let me circle back to Buffy. Facebook is large enough now that they can focus on taking on a new market (much like Apple did with music, then phones, then tablets), and they&#8217;re comfortably sitting in the lead as a social network. Until now, however, Facebook had to rely on third party platforms (like iOS and Android) to bring their non-desktop experience to their users. Not after their phone comes out. They&#8217;re now taking a lesson from players like Apple and cutting the middle man altogether &#8211; and with a bit of irony, they&#8217;re forking Android in order to build their new mobile OS.</p>
<p>This whole thing makes for an interesting imaginary Venn diagram. Facebook, Twitter and Google are in Social; Apple, Amazon, Google and Facebook are in mobile; None of these companies is naive enough to only focus on their old <em>core business</em>. The <em>new</em> core business for all of them is having access to how we communicate, how we access data, and more importantly, how we share that data back with others. Social, search and mobile used to all be different things &#8211; but that&#8217;s certainly not the case anymore.</p>
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		<title>Google&#8217;s new iPad search app</title>
		<link>http://helloform.com/blog/2011/11/googles-new-ipad-search-app/</link>
		<comments>http://helloform.com/blog/2011/11/googles-new-ipad-search-app/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 05:12:27 +0000</pubDate>
		<dc:creator><![CDATA[Fred Oliveira]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[safari]]></category>

		<guid isPermaLink="false">http://helloform.com/blog/?p=1101</guid>
		<description><![CDATA[Today Google released a sleek looking new search application for the iPad. It looks great. If you haven&#8217;t seen it yet, you may be wondering why you&#8217;d use something like that, considering Safari already includes an interface to Google search. The way I see it, this is not just about a search application. This is [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Today Google released a sleek looking new search application for the iPad. It looks great. If you haven&#8217;t seen it yet, you may be wondering why you&#8217;d use something like that, considering Safari already includes an interface to Google search. The way I see it, this is not just about a search application. This is a trojan horse that just carried quite a chunk of Chrome into Apple&#8217;s tablet. To see what I mean, look at the official video below:</p>
<p><iframe width="539" height="274" src="http://www.youtube.com/embed/djw6AJqHFOU?rel=0&amp;hd=1" frameborder="0" allowfullscreen></iframe></p>
<p>Quite a bit more than search, wouldn&#8217;t you say? Mind you, I don&#8217;t think this is a bad thing. I for one would like to see Google take a stab at a feature-complete iPad browser, even though I&#8217;ll say that mobile Safari does work pretty well. My opinion is then out of knowing how <em>healthy</em> competition would be this particular field. </p>
<p>At this point, I&#8217;m not sure any company other than Google can compete with Apple in terms of browser experience on tablets. There are other third-party iPad browsers out there (including Opera Mini &#8211; that as some might remember was, for a few years, the only mobile browser people knew), but none that really shines and takes advantage of the platform. </p>
<p>My hope is that Google&#8217;s own expertise in building a tablet-oriented OS in Android (and the fact that they have a great team of User Experience designers) culminates not a browser hidden behind a search app, but an actual browser that happens to do search amazingly well.</p>
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		<title>Power of veto</title>
		<link>http://helloform.com/blog/2011/11/power-of-veto/</link>
		<comments>http://helloform.com/blog/2011/11/power-of-veto/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 20:53:53 +0000</pubDate>
		<dc:creator><![CDATA[Fred Oliveira]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[team]]></category>

		<guid isPermaLink="false">http://helloform.com/?p=1097</guid>
		<description><![CDATA[A few days ago we were preparing for a presentation to students of a masters degree in design, and in our preparation, a question came up: &#8220;what&#8217;s the role of the designer in our particular team?&#8221; I would argue that in most startups and consulting companies these days &#8211; particularly those with a limited headcount [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>A few days ago <a href="http://webreakstuff.com">we</a> were preparing for a presentation to students of a masters degree in design, and in our preparation, a question came up: &#8220;what&#8217;s the role of the designer in our particular team?&#8221;</p>
<p>I would argue that in most startups and consulting companies these days &#8211; particularly those with a limited headcount -, the main role of the designer should be that of curating/vetoing ideas. This is particularly true when working in an agile environment when everyone takes responsibility for crafting features and deploying code. In such a team, the development process is probably going to flow better if decisions regarding the experience and UI are consulted with the designer rather than always going through him. In short: developers work higher in the stack (they are expected to deliver interface work), and the designer is able to cover more ground and have a curation role across the project as a whole.</p>
<p>In smaller teams there&#8217;s little room for someone that only does design, just as there&#8217;s typically little room for an engineer who can only do one particular thing. So, playing on everyone&#8217;s strengths by empowering engineers to deliver code top to bottom, and applying design expertise as a curation tool sounds like a way to optimize a company&#8217;s process. Less time lost in <a href="http://en.wikipedia.org/wiki/Waterfall_model">waterfall</a> is never a bad thing.</p>
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		<title>Stay hungry. Stay foolish.</title>
		<link>http://helloform.com/blog/2011/10/stay-hungry-stay-foolish/</link>
		<comments>http://helloform.com/blog/2011/10/stay-hungry-stay-foolish/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 23:54:55 +0000</pubDate>
		<dc:creator><![CDATA[Fred Oliveira]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[stevejobs]]></category>

		<guid isPermaLink="false">http://helloform.com/?p=1087</guid>
		<description><![CDATA[Rest in peace, Steve.]]></description>
				<content:encoded><![CDATA[<p>Rest in peace, Steve.</p>
<p><img src="http://helloform.com/blog/wp-content/uploads/2011/10/jpeg.jpeg" alt="Stay hungry. Stay foolish." title="jpeg.jpeg" border="0" width="336" height="450" /></p>
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		<title>Just following competition</title>
		<link>http://helloform.com/blog/2011/10/just-following-competition/</link>
		<comments>http://helloform.com/blog/2011/10/just-following-competition/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 14:19:49 +0000</pubDate>
		<dc:creator><![CDATA[Fred Oliveira]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[galaxysii]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[iphone4s]]></category>
		<category><![CDATA[samsung]]></category>

		<guid isPermaLink="false">http://helloform.com/?p=1065</guid>
		<description><![CDATA[A few hundred people retweeted one of my quips from last night, post 4S announcement. Here&#8217;s my tweet, quoted verbatim: &#8220;We&#8217;re spoiled idiots. We call a dual-core smartphone with a 8mp camera + software that interprets language + fits in pocket &#8216;disappointing'&#8221; &#8211; Read on Twitter I got hundreds of replies, and even though most [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>A few hundred people retweeted one of my quips from last night, post 4S announcement. Here&#8217;s <a href="http://twitter.com/#!/f/status/121391565397696512">my tweet</a>, quoted verbatim:</p>
<blockquote><p>&#8220;We&#8217;re spoiled idiots. We call a dual-core smartphone with a 8mp camera + software that interprets language + fits in pocket &#8216;disappointing'&#8221; &#8211; <a href="http://twitter.com/#!/f/status/121391565397696512">Read on Twitter</a></p></blockquote>
<p>I got hundreds of replies, and even though most were positive, quite a few people complained that Apple was now <em>&#8220;just following competition&#8221;</em> and that there are other smartphone models doing as well or better. I call bullshit. These people are talking about the Galaxy SII, which is indeed a beautiful, great phone, but certainly not ahead of the iPhone 4S (or the old iPhone 4, for that matter). If this claim doesn&#8217;t make you sweat, break your computer keyboard and immediately call me an idiot, read on for <em>why</em> I think that. You might still call me an idiot after you do, but at least you&#8217;ll know exactly how much of one I really am.</p>
<p><img src="http://helloform.com/blog/wp-content/uploads/2011/10/iphone.jpeg" alt="Iphone" title="iphone.jpeg" border="0" width="250" height="259" style="float:right; margin-left: 20px;" /> According to <a href="http://www.geek.com/articles/mobile/samsung-counters-iphone-4s-with-galaxy-s-ii-comparison-chart-2011105/">a comparison</a> by Samsung themselves (desperate much? <a href="http://www.nytimes.com/2011/10/06/technology/samsung-to-seek-block-on-iphone-in-europe.html?_r=1&#038;pagewanted=all">Yes</a>), the Galaxy is ahead in terms of network speed (true), screen size (true, although this up for discussion &#8211; <a href="http://next.dustincurtis.com/2011/10/03/3-point-5-inches/">read this</a>), weight (true), and in the fact that it can control your HDTV. Exhale now &#8211; take perhaps a few minutes to control your television with your phone, too, because that&#8217;s an important thing to do.</p>
<p>Lets imagine the Galaxy SII was twice as good as the iPhone in every main specification (cpu, speed, memory, network). It would still be a worse device. What people arguing that Apple is now lagging behind competition fail to realize is that Apple is delivering consistent, polished experiences and services that integrate with one another beautifully. They&#8217;re not selling you a device because of its new CPU (they didn&#8217;t even announce CPU models until the iPhone 4) &#8211; they are selling you the <em>ecosystem</em> of device, software, app store, cloud, integration. </p>
<p>Ask someone who bought a mac for the first time recently, what they think of buying a <em>new computer</em>. The reason why they don&#8217;t go back to PCs is not because of any particular specs macs may have, but because things are cold, flimsy, unpolished or just plain <em>bad</em> on the other side. When it comes to the holistic experience, they&#8217;re not following competition &#8211; there simply is none, even though I wish there was.</p>
<p><em>(A huge idiot, right?)</em></p>
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