SEO and Online Marketing Shortcuts to Success

How can a Business Develop a Conscience?

David — Sat, 19 May 2012 16:58:46 +0000

This is a week where I get to ask some hard questions and one of them is just how does a conscience manifest itself in a business model. After all any business is set up to do one thing well, and...

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Stop Talking About Business Like it’s War

David — Sat, 12 May 2012 10:20:20 +0000

Business is a tough environment. You have to juggle many facts which themselves frequently make little sense, in order to second-guess what’s really happening. The competition sometimes can seem...

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Are You Really Building a “People Business”?

David — Sat, 05 May 2012 21:21:40 +0000

Every company I have happened to come in contact with over a twenty year career has sworn blind to me that its most important asset is its people. If we take those companies as a cross-section of...

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How to Make your Dreams Come True in Business

David — Sat, 28 Apr 2012 22:18:38 +0000

The podcast this week is a little different than most weeks. Usually I cover subjects which are of practical use to your online business and they help you save time, become more productive and...

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Let’s Talk About Happiness and Your Business

David — Thu, 19 Apr 2012 19:33:26 +0000

Admittedly, when I started this series of podcasts, I never thought I would, one day, be talking about happiness. My subjects are work, productivity, processes, SEO and Social Media. These are the...

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The Cost of Doing Business

David — Sat, 14 Apr 2012 00:29:02 +0000

Business revolves around costs. Because the viability of any enterprise depends upon a profit/loss basis where cost figures heavily it is understandable to see the businesses of today lament the fact...

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How to Take Advantage of Web Trends for Your Business

David — Sun, 08 Apr 2012 12:02:54 +0000

Irrespective of what kind of business you are in there is one thing uniting the lone writer working in a back bedroom and the CEO of a multi-million global corporation trying to maximise profits and...

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How to Create Engagement and Brainwork in Your Business

David — Mon, 02 Apr 2012 20:40:02 +0000

Business is a funny thing. When a company is set up, everyone within it is defined by what it is. A paper company makes everyone a paper sales person, and a games company makes everyone a games sales...

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Five Team Building Tips Taught by the Avengers

David — Thu, 10 May 2012 00:32:06 +0000

We spend so much time of our working lives talking about the power of the team, team-building, leadership, empowerment, conceptualization, group dynamics and group performance that we forget, in all...

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The Changing Landscape of Search Engine Marketing

David — Tue, 01 May 2012 20:18:27 +0000

Just twelve months ago it would have been inconceivable to talk about search engine marketing (SEM) and think it would be possible to do so without talking only about Google. Sure you might have been...

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Google Penguin Update Hits eCommerce Websites

David — Fri, 27 Apr 2012 22:09:30 +0000

It appears that Google has now given an official name to the webspam update that was supposed to be a Panda iteration and it is … Penguin! Going by the nomenclature Google uses the more innocuous it...

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Superman’s Five Clever Marketing Tips

David — Fri, 20 Apr 2012 22:18:29 +0000

When it comes to pop culture we, arguably, put our best self forward much more than we do in business. Take Superman for example. The last son of Krypton, having successfully argued with himself and...

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50 Google SEO Changes in March and What They Really Mean

David — Thu, 05 Apr 2012 19:24:30 +0000

It seems that ever since I started going through Google’s monthly, announced, SEO changes and testing what they mean, Google search engineers have a bet going on to see on just how little sleep I can...

SEO Help is all about you gaining traction in the online world, get to my site for more info.

Social Media Marketing Shortcuts

David — Thu, 29 Mar 2012 13:04:44 +0000

When it comes to social media marketing SEO is not far behind. You know you need to socialise the content you put in your website and you know that the socialisation of that content has an important...

SEO Help is all about you gaining traction in the online world, get to my site for more info.

How to Make Sure Google’s Over-SEO Filter Does not Affect Your Website

David — Tue, 27 Mar 2012 18:39:27 +0000

Google’s new over-SEO penalty is, understandably, making SEOs a little edgy the job, after all, has now become a little harder and search marketing a little more complicated.

SEO Help is all about you gaining traction in the online world, get to my site for more info.

The Webmaster's Guide to the mobile web

David — Thu, 22 Mar 2012 18:45:53 +0000

This is the week when all things mobile are being looked at. The mobile web is growing at an exponential rate and Google, which rules in that space, is beginning to take into account many mobile web...

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Google Transparency Report Shows More Copyright Removals

David — Wed, 30 May 2012 19:53:12 +0000

For the past two years Google has been reporting on the incidence of copyright infringement and the action they have taken to address the issue in the search results. This is important not least...

SEO Help is all about you gaining traction in the online world, get to my site for more info.

Fresh Google Penguin Update Hits Websites

David — Sun, 27 May 2012 18:19:03 +0000

In an economic Tweet (pictured below) Google’s Head of Anti-Spam, Matt Cutts, announced that the Penguin update which rolled out globally on April 24th had now its first iteration.

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Google’s Message to the Online Community: The End User Comes First!

David — Tue, 15 May 2012 15:12:15 +0000

Ever since Google rolled out its Penguin update (heck even ever since the Florida update back in 2003) it has had a clear, guiding message which many failed to understand: Our focus is on the...

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Google Aggressively Tackles Webspam with new Panda Update

David — Thu, 26 Apr 2012 16:51:28 +0000

Google’s relentless focus on fighting webspam (the company’s definition of low-quality sites) has seen a number of iterations of the Google Panda update it started a year ago. The last twelve months...

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Google Drive and Your Business

David — Tue, 24 Apr 2012 16:50:35 +0000

Whether you like it or not the Cloud is here to stay not least because it makes exactly the kind of fiscal sense in terms of reducing legacy business model operating costs that we need in a tight...

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Google’s Focus on Brands

David — Sun, 22 Apr 2012 22:32:06 +0000

Anyone who has been even remotely involved in SEO over the last ten years will be well aware of the fact that Google has been favouring brands in its search results. The ranking, authority and,...

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Social Networks and the Broken Windows Syndrome

David — Sat, 26 May 2012 11:56:54 +0000

On the day when social scientist, James Wilson, dies we may want to take a minute to revisit one of his most important social theories. In the 70s Wilson and his colleagues overturned just about...

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Social Media Parenting Lessons

David — Wed, 16 May 2012 12:39:00 +0000

ReShonda Tate Billingsley is a best-selling children’s books author but it looks like what she will be remembered for is for using social media to bring her unruly daughter into line.

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Why Google Plus Is Not a Ghost Town

David — Tue, 15 May 2012 20:17:10 +0000

A new RJ Metrics study is revisiting the old “Google Plus is a Ghost Town” chestnut alongside the “weak user interaction metric” which has them cover two bases rather than one.

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Business is Not War

David — Sun, 13 May 2012 17:29:28 +0000

I have lost count of the number of times I have been in meetings where I have been introduced to junior staff as “the troops” (the implication being that their bosses are then, generals). The...

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Hillary Clinton Social Media Win

David — Thu, 10 May 2012 16:07:29 +0000

When the Secretary of State sends you a letter turning down your suggestion that she might star in your sitcom you know you have some ratings pulling power. How one of the most powerful people on the...

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Why is it Easier to Go Back to the Past?

David — Mon, 07 May 2012 17:16:01 +0000

In 1811, in Nottingham, England, a social movement was born that was to lend its name to every reactive response to technology. The Luddites, named after a folkloric figure named Ned Ludd who may...

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Harvard and M.I.T. are Disrupting Education with Free Online Courses

David — Wed, 02 May 2012 21:21:37 +0000

Social media is more than just Tweeting, or meeting up on Facebook and posting a few ‘wow’s!’ or even going on to Google Plus and engaging with some thought leaders. The true value of a world...

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Bitly to Launch its Own Search Service

David — Tue, 01 May 2012 08:14:21 +0000

Frequently, we are so blinded by our perception of what something is that we fail to appreciate its mechanics. Google we see as a mighty search engine indexing the world’s information, Facebook as...

SEO Help is all about you gaining traction in the online world, get to my site for more info.