How do we create a great story depends on how convinced you are on what you are saying. It is quite an old adage that says you convince with what has convinced you first.

1) Ourselves: the way and the why we believe in that message, how my company came to believe it, how much we believe it, do we really believe it?

2) How about the idea itself? is this idea true for real or it is not valid at all? does it go just as a reason to try to convince or in the other hand is there something strong, unforgettable at least?

3) The way other react to that Idea: What hemispheres ride the most: valid, true, accurate, useful? is there any underlying belief behind? how easy is to decode it? or in the other hand does it promise something that is not for real what it is?

General beliefs are usually defined via ontologist and epistemologist methodologies. Epistemology as a philosophy about how we come to know the truth should always be remembered by content creators, i understand if the blogger with a brief philosophic orientation should always create more convincing content.]]> aromazla@hotmail.com (Administrator) frontpage Tue, 15 Sep 2015 10:47:48 +0000 http://blog.henryalzamora.net/component/content/article/34/163-how-the-brain-creates-the-buzz-that-helps-ideas-spread.html http://blog.henryalzamora.net/component/content/article/34/163-how-the-brain-creates-the-buzz-that-helps-ideas-spread.html The research has a broad range of implications, the study authors say, and could lead to more effective public health campaigns, more persuasive advertisements and better ways for teachers to communicate with students.

]]> aromazla@hotmail.com (Administrator) frontpage Fri, 05 Jul 2013 21:53:37 +0000 http://blog.henryalzamora.net/component/content/article/40-marketing/161-is-publishing-content-the-kind-of-marketing.html http://blog.henryalzamora.net/component/content/article/40-marketing/161-is-publishing-content-the-kind-of-marketing.html I recently read a good article written by Harvard Business School concerning "content" as one of the axis of a good marketing work, according to that research Marketers are not publishing enough content. The debate is still going on: Quantity vs. Quality. At the end the article states why not creating lots of good high quality content then? I would have been surprised if that is not possible but i understand many years ago that was impossible. Relevancy and added value seems to be the axis of this debate.

One of the most powerful tools to add value to your content are videos, definitely videos. Anyone is a marketer now, just grab your camera do some post edition and that's it. Of course, if you are a marketer and start working seriously and systematically in a brand some steps should follow rather than being just passionate and emotional.

Breakfast Workshop with Oracle: Marketing and Technology — It’s Now a Hybrid World from Digiday on Vimeo.

The metamorphosis between Technology and Marketing is getting stronger as time goes by. Consumers are nowadays covered by technology in all its aspects, they are driven by the latest trends and devices, this of course is reshaping Marketing in all its variations as well. If you are thinking that today's Marketing is Customer Relationship Management Marketing you are right but you cannot maintain a proper relationship if you don't know how to track and reinvent your business without technology, abstracts concepts such as branding, corporate identity and corporate image are metamorphosed with technology. Erika Brookes from Oracle is explaining how this concept must changing the whole organizational culture. I hope you enjoyed just like i enjoyed it live! :)

For the past decade, marketers have been adjusting to a new era of deep customer engagement. They’ve tacked on new functions, such as social-media management; altered processes to better integrate advertising campaigns online, on television, and in print; and added staff with Web expertise to manage the explosion of digital customer data. Yet in our experience, that’s not enough. To truly engage customers for whom “push” advertising is increasingly irrelevant, companies must do more outside the confines of the traditional marketing organization. At the end of the day, customers no longer separate marketing from the product—it is the product. They don’t separate marketing from their in-store or online experience—it is the experience. In the era of engagement, marketing is the company.

This shift presents an obvious challenge: if everyone’s responsible for marketing, who’s accountable? And what does this new reality imply for the structure and charter of the marketing organization? It’s a problem that parallels the one that emerged in the early days of the quality movement, before it became embedded in the fabric of general management. In a memorable anecdote, one of former Chrysler CEO Lee Iacocca’s key hires, Hal Sperlich, arrived at the automaker in 1977 as the new vice president of product planning. His first question: “Who is in charge of quality?”

“Everybody,” a confident executive replied.

“But who do you hold responsible when there are problems in quality?” Sperlich pressed.

“Nobody.”

“Oh, shoot,” Sperlich thought. “We are in for it now.”

]]> aromazla@hotmail.com (Administrator) frontpage Sat, 01 Oct 2011 05:53:15 +0000 http://blog.henryalzamora.net/operations/43-operations/152-sustainable-and-disruptive-technologies-tips-to-differentiate-in-order-to-improve-the-innovation.html http://blog.henryalzamora.net/operations/43-operations/152-sustainable-and-disruptive-technologies-tips-to-differentiate-in-order-to-improve-the-innovation.html

Innovation is a very important stage for any type of business nowadays, we are kind of fed up to hear everywhere innovate or else die, innovation is closely related to technology, there is a time when we face somewhat like a dilemma in the innovation curve. no matter if it is a product, service, marketing, application, potential or lateral.

What is really hidden in the very core of this concept? we must answer several questions, of course many questions arise when we are talking about this, however we can summarize these: How can you make an economic decision about technologies? How to transfer a technology into an innovation? What distinguishes sustainable from disruptive technologies? Which factors decide about the innovations to pursue? What is characteristic for successful innovations?

]]> aromazla@hotmail.com (Administrator) frontpage Fri, 25 Feb 2011 12:38:24 +0000 http://blog.henryalzamora.net/strategy/46-strategy/147-seven-strategy-questions-a-simple-approach-for-better-execution.html http://blog.henryalzamora.net/strategy/46-strategy/147-seven-strategy-questions-a-simple-approach-for-better-execution.html

Business leaders can't develop and execute effective strategy without first gathering the right information, says Harvard Business School professor Robert Simons. In his new book, Seven Strategy Questions: A Simple Approach for Better Execution, Simons explains how managers can identify holes in their planning processes and make smart choices. Here's an excerpt outlining the seven questions every manager should ask.

1. Who Is Your Primary Customer?

The first imperative—and the heart of every successful strategy implementation—is allocating resources to customers. Continuously competing demands for resources—from business units, support functions and external partners—require a method for judging whether the allocation choices you have made are optimal.

Therefore, the most critical strategic decision for any business is determining who it is you are trying to serve. Clearly identifying your primary customer will allow you to devote all possible resources to meeting their needs and minimize resources devoted to everything else. This is the path to competitive success.

]]> aromazla@hotmail.com (Administrator) frontpage Mon, 22 Nov 2010 19:41:09 +0000 http://blog.henryalzamora.net/strategy/46-strategy/145-zappos-business-model-happiness.html http://blog.henryalzamora.net/strategy/46-strategy/145-zappos-business-model-happiness.html On creating their brand, Zappo's has known what to do. In this video Zappo's CEO explain the secret of their success. I really liked it. A simple formula.

Coffee is a very important ritual for quite many people. It is of course a way to social approach and key driver of almost of all our daily social etiquette routines, it is also and unconsciously a strong need to feel energized, aware and alert. However, most of us have experienced one day a sudden low blod sugar in our body after one or two hours of drinking a tea or a pot.

The flight or fight response reach its peak when you drink a single cup of coffee. Although all of a sudden it might feel energizing or even invigorating, it can cause the same way irritation, sudden mood swings, whining, lack of focus on what you are doing among other terrible symptoms.

Drinking coffee ignite a non natural process around our body and lately might cause some other major problems due to this un natural approach of being more alert, more aware, simply because adrenal glands start secreting epinephrine, adrenalina and norepinephrine for example. These hormones are naturally segregated just exactly the same way as if you are in the middle of an accident or facing a tremendous crisis.

This commercial is about several well lots of cats jumping and doing whatever they want around IKEA. In my parent's house we have a lot of cats, at least 10 last time I was there around 4 years ago more or less, there are now 7 i think :)