Home

Everybody is a marketeer now

aromazla@hotmail.com (Administrator) — Sat, 01 Oct 2011 05:53:15 +0000

For the past decade, marketers have been adjusting to a new era of deep customer engagement. They’ve tacked on new functions, such as social-media management; altered processes to better integrate advertising campaigns online, on television, and in print; and added staff with Web expertise to manage the explosion of digital customer data. Yet in our experience, that’s not enough. To truly engage customers for whom “push” advertising is increasingly irrelevant, companies must do more outside the confines of the traditional marketing organization. At the end of the day, customers no longer separate marketing from the product—it is the product. They don’t separate marketing from their in-store or online experience—it is the experience. In the era of engagement, marketing is the company.

This shift presents an obvious challenge: if everyone’s responsible for marketing, who’s accountable? And what does this new reality imply for the structure and charter of the marketing organization? It’s a problem that parallels the one that emerged in the early days of the quality movement, before it became embedded in the fabric of general management. In a memorable anecdote, one of former Chrysler CEO Lee Iacocca’s key hires, Hal Sperlich, arrived at the automaker in 1977 as the new vice president of product planning. His first question: “Who is in charge of quality?”

“Everybody,” a confident executive replied.

“But who do you hold responsible when there are problems in quality?” Sperlich pressed.

“Nobody.”

“Oh, shoot,” Sperlich thought. “We are in for it now.”

Sustainable and Disruptive Technologies - Tips to Differentiate in Order to Improve the Innovation

aromazla@hotmail.com (Administrator) — Fri, 25 Feb 2011 12:38:24 +0000

Innovation is a very important stage for any type of business nowadays, we are kind of fed up to hear everywhere innovate or else die, innovation is closely related to technology, there is a time when we face somewhat like a dilemma in the innovation curve. no matter if it is a product, service, marketing, application, potential or lateral.

What is really hidden in the very core of this concept? we must answer several questions, of course many questions arise when we are talking about this, however we can summarize these: How can you make an economic decision about technologies? How to transfer a technology into an innovation? What distinguishes sustainable from disruptive technologies? Which factors decide about the innovations to pursue? What is characteristic for successful innovations?

Seven Strategy Questions: A Simple Approach for Better Execution

aromazla@hotmail.com (Administrator) — Mon, 22 Nov 2010 19:41:09 +0000

Business leaders can't develop and execute effective strategy without first gathering the right information, says Harvard Business School professor Robert Simons. In his new book, Seven Strategy Questions: A Simple Approach for Better Execution, Simons explains how managers can identify holes in their planning processes and make smart choices. Here's an excerpt outlining the seven questions every manager should ask.

1. Who Is Your Primary Customer?

The first imperative—and the heart of every successful strategy implementation—is allocating resources to customers. Continuously competing demands for resources—from business units, support functions and external partners—require a method for judging whether the allocation choices you have made are optimal.

Therefore, the most critical strategic decision for any business is determining who it is you are trying to serve. Clearly identifying your primary customer will allow you to devote all possible resources to meeting their needs and minimize resources devoted to everything else. This is the path to competitive success.

Zappo's Business Model: Happiness

aromazla@hotmail.com (Administrator) — Sun, 24 Oct 2010 08:31:21 +0000

On creating their brand, Zappo's has known what to do. In this video Zappo's CEO explain the secret of their success. I really liked it. A simple formula.

A look on what happen when you drink coffee

aromazla@hotmail.com (Administrator) — Tue, 28 Sep 2010 07:42:50 +0000

People can not accomplish their daily tasks without drinking coffee.

Coffee is a very important ritual for quite many people. It is of course a way to social approach and key driver of almost of all our daily social etiquette routines, it is also and unconsciously a strong need to feel energized, aware and alert. However, most of us have experienced one day a sudden low blod sugar in our body after one or two hours of drinking a tea or a pot.

The flight or fight response reach its peak when you drink a single cup of coffee. Although all of a sudden it might feel energizing or even invigorating, it can cause the same way irritation, sudden mood swings, whining, lack of focus on what you are doing among other terrible symptoms.

Drinking coffee ignite a non natural process around our body and lately might cause some other major problems due to this un natural approach of being more alert, more aware, simply because adrenal glands start secreting epinephrine, adrenalina and norepinephrine for example. These hormones are naturally segregated just exactly the same way as if you are in the middle of an accident or facing a tremendous crisis.

IKEA is full of cats! IKEA'S TV campaign

aromazla@hotmail.com (Administrator) — Thu, 23 Sep 2010 15:04:42 +0000

Not far from the successful Social Media campaign that caused sensation around the world and as part of a huge marketing plan to help IKEA Sweden's future retailer catalog to be released on 2011. This TV commercial is doing the same thing and we are more than sure that will fulfill the expectations. This time is not in Sweden but in London.

This commercial is about several well lots of cats jumping and doing whatever they want around IKEA. In my parent's house we have a lot of cats, at least 10 last time I was there around 4 years ago more or less, there are now 7 i think :)

The Future of The Internet

aromazla@hotmail.com (Administrator) — Thu, 09 Sep 2010 06:49:15 +0000

THE first internet boom, a decade and a half ago, resembled a religious movement according to this article published by The Economist on their Sept 2nd, 2010 digital edition. Omnipresent cyber-gurus, often framed by colourful PowerPoint presentations reminiscent of stained glass, prophesied a digital paradise in which not only would commerce be frictionless and growth exponential, but democracy would be direct and the nation-state would no longer exist. One, John-Perry Barlow, even penned “A Declaration of the Independence of Cyberspace”.

Even though all this sounded Utopian when it was preached, it reflected online reality pretty accurately. The internet was a wide-open space, a new frontier. For the first time, anyone could communicate electronically with anyone else—globally and essentially free of charge. Anyone was able to create a website or an online shop, which could be reached from anywhere in the world using a simple piece of software called a browser, without asking anyone else for permission. The control of information, opinion and commerce by governments—or big companies, for that matter—indeed appeared to be a thing of the past. “You have no sovereignty where we gather,” Mr Barlow wrote.

Social Media Finland & the Finnish Parliament

aromazla@hotmail.com (Administrator) — Tue, 24 Aug 2010 15:24:45 +0000

Social Media Finland

Social Media Politics and Parliament Jyrki J.J. Kasvi Parliament of Finland, Committee for the Future. This Slideshare production describe the relationship between finnish parliament and their political marcom activities especially in the social media field.

Social media is as revolutionary as the printing press. Creates new media and new culture and changes societies including politics. Through the years Social Media and internet in general has brought many opportunities for digital democracy in some countries.

Some cool Finland's old ads

aromazla@hotmail.com (Administrator) — Fri, 20 Aug 2010 13:34:22 +0000

These pics range between 1936-1940 more or less, they belong to the Marketing Institute and it is one of the best example on customer service training to employees.

Finland already knew this since many years ago and it has continued like this through the years. It is the foundation among others of one of the key driven factors that make Finland unique: Efficiency and Innovation driven. (These photos can be seen in the Sokos salad bar area)

The way Nokia is dancing the Social Media dance

aromazla@hotmail.com (Administrator) — Thu, 29 Jul 2010 08:19:18 +0000

Nokia: Social Media Communications at Nokia, presented by Molly Schonthal from GasPedal on Vimeo.

Nokia has been immersed in Social Media for quite a time already, in this video Molly Schonthal explain how has that been possible.

Summarizing the video: Nokia has one thousand and one internal tools and channels to test their new to come content or platforms, A corporate culture focused on the employees and their potential to give more to Nokia, as it's the case of the Nokia’s Digital Ambitions Program, they take care of a good syndication ecosystem in order to spread their content systematically