"New Media" VBlog

3-D TV WITHOUT the Glasses!

noreply@blogger.com (Higherdreams) — Sat, 28 Aug 2010 05:34:00 PDT

By Leonard Aaron Caplan

3-D film and video making has been played with and then abandoned in pretty regular intervals since it came out in the 50s. What is it about 3-D that attracts viewers to see it (re: Avatar) but has failed to cause a permanent demand for this technology? The glasses!!!!

You might not mind grabbing a pair of those silly looking cardboard 3-D glasses while you’re at Disney/Epcot watching Donald Duck, Ellen DeGeneres and the bugs “squirt” you with water and bug juice. And, you might not complain about 3-D glasses being the “key” to your experiencing the alien world of Avatar. But….., would you really want to bother with those things on a regular basis for every movie and TV show??

Of course not! Most of us have enough trouble remembering to wear our regular glasses and contact lenses.

Sony and Toshiba know this and also know that there is tons (more) money to be made from getting us entertainment junkies hooked onto yet another “must-have” technology. That’s why each company is rushing to be the first to develop and manufacture the first 3-D television sets WITHOUT glasses! Both companies are rushing to get these sets into production.

“Without glasses” is the key. Samsung, Panasonic and others have had 3-D available for awhile now, and I don’t know of many (any, actually) people rushing out to replace their HDTVs for 3-D.

Will it be different once Sony or Toshiba perfects the “no glasses” 3-D TV? I personally hope not. Now that LCD HDTV has come down in price, do we really need to see “around” people, cars, furniture, terrain, etc.? Does this effect really make a movie or TV show better? I say after the novelty wears off, we won’t even notice it anymore! Those of you old enough to remember black and white TV will recall how “special” the odd color television show was. Do we even think about color now? Black and white is now the novelty!! And of course, one day not too far in the future, HD will be the standard and won’t even be HD anymore.

Don’t get me wrong. I’m not against new technologies; I’m against “upping the ante” unnecessarily. Sometimes things happen so fast that we barely have time to appreciate the technology we have, when another one replaces it. Picture this conversation.

SON-“Dad, I don’t want to watch this program”

FATHER-“Why not, son?”

SON-“It’s so lame! It’s HDTV, so primitive! I can’t watch anything unless it’s in

3-D.”

Don’t laugh! Ted Turner had the same idea in the 1980s when he made it his mission to “colorize” all the Turner-owned movies the station had. The only effect this had was to make the younger generation less appreciative of the art of black and white!

Back to 3-D. After 3-D is perfected, what next? "Feel TV" where you feel everything the characters feel and experience? "Smell-a Vision"? Where does it all end?

The Death of the TV Talk Show

noreply@blogger.com (Higherdreams) — Tue, 29 Jun 2010 10:47:08 PDT

By Leonard Aaron Caplan

I date 1988 as the “death” of what had been up ‘til then, (from the early 1950s on) the traditional TV talk show, at least nationally; Donahue, Oprah, and Art Linkletter’s Kids Say the Darndest Things;

http://www.youtube.com/watch?v=EBMOhM31EyM&feature=related, etc.

These featured mostly family-friendly entertainment and discussions.

When Morton Downey Jr. debuted he threw all decorum out the window, berating his guests, smoking on camera, talking over people and letting them talk over each other.

http://www.youtube.com/watch?v=dGu6LjmgeL4&feature=related

The Jerry Springer Show, still seen today, took even that to the next level, expanding on Downey’s brand of shlock until it became the norm, rather than the exception.

http://www.youtube.com/watch?v=-LQla5x_tfw

Eventually, A Current Affair, Maury Povich, The Jenny Jones Show and others, all getting high ratings, ensured that shows in the Pre-Springer/Downey mold, at least nationally didn’t have a chance after that.

The real shame is that since then, young people really haven’t experienced what a real TV talk show is like, or should be like! Sure, there’s still Oprah, and many local TV talk shows in the traditional vein, but Oprah is viewed as Oprah-ish, a common synonym for ‘preachy”. Local talk shows simply aren’t high profile enough for most audiences to be aware of and PBS and its affiliated stations, except to hardcore followers, is unfortunately seen as “boring” to the masses.

Sensationalism in the form of family confrontations, lurid happenings such as cheating spouses, battling ex’s, DNA tests to determine parenthood, physical and sexual abuse, incest, drug abuse, and the list goes on, today passes for “entertainment”.

Of course, what it all comes down to is money. As long as audiences support the sponsors of these shows, they will continue in the same vein. Jerry Springer himself admits that his show is tacky and tasteless, not to mention FAKE a lot of the time, but he rakes in millions upon millions doing it. Strangely, Jerrry Springer is a very intelligent person and entrepreneur. If you ever listened to his once-syndicated radio show, it was everything his TV show is not; insightful, tasteful and dealing with important issues. The way of the world is that people love making money and as long as a TV show does this, it will continue to be produced.

What I will never understand is how people like Springer, already a multi-millionaire many times over, continue to pollute the airwaves with this stuff. He, and many others argue “freedom of speech’ and they are right. I wouldn’t want shows like this to be forced off the air. But wouldn’t it be great if audiences refused to accept this as entertainment or better yet, if the producers simply thought a little bit more about their affect on society rather than further filling their own already stuffed pockets?

To Tweet a Video, or Not to Tweet a Video,

noreply@blogger.com (Higherdreams) — Tue, 22 Jun 2010 11:11:54 PDT

by Leonard Aaron Caplan

Not being in my 20s, I don’t automatically embrace all the latest technologies or what those technologies can do right away, if at all. Case in point. The ability to twitter or “tweet” a video. Ok, I can understand the need of some people, particularly those with businesses to get a short message out right away. But video? Actually setting a camera on a tripod, sitting down and saying……………..what? Pearls of wisdom about the weather? Your mood? The fact that you hate traffic? Your indigestion?

Now, I’m a video production person and I love using video to tell a story but to me, videotaping yourself for possibly less than 30 seconds is so trivial, as to be ridiculous.

On the other hand, doing a ten, thirty or sixty second promo for a TV show or a live event is quite common in traditional TV, so why not on the Net? Also, a video statement from someone can show subtleties of emotion that no amount of text ever can. For politicians, someone hawking a product, religion, a cause, there’s really nothing like a video, for all the reasons we know for longer form videos. Why should a “Tweet-like” video be any different just because it’s shorter.

As I said, I don’t automatically embrace all the latest technologies when they debut. I’m open minded. But,…………. I may have to be convinced……by a “Tweet” video?

Special Effects and the Death of Imagination

noreply@blogger.com (Higherdreams) — Sat, 29 May 2010 15:01:16 PDT

By Leonard Aaron Caplan

In film and video, special effects can be astounding! They can enhance reality as in a Western or war movie or help us imagine new realities as in James Cameron’s Avatar. From the early days of movies ‘til today, special video effects, along with their sound counterparts attract moviegoers and television viewers, even becoming beloved icons. Who doesn’t love and remember R2D2, the cute little robot on Star Wars, which in reality was an actor’s voice emanating from a lifeless plastic shell, animated by electronics? And who in this generation doesn’t recognize the “beam down” sound and visual effects of Star Trek both on TV and in the movies?

It’s when special video and sound effects BECOME the movie or TV show that it becomes a problem. Many may and have disagreed with me, but years ago, I found Jurassic Park to be a vapid, mindless showcase for special effects with a story and dialogue a chimp could have written, giving the actors little to do except look ridiculously scared while running. The book, Jurassic Park by the late Michael Crichton on the other hand was a clever “who (or what) done it” with engaging characters and a great plot.

Why and how does this happen? Evidentally, it’s cheaper, more profitable and easier to hire special effects wizards than it is to do numbers of re-writes in an effort to be more faithful to books or other original sources that stories may come from. And let’s face it, if a movie, TV show or home video is making money, what do the producers care about story?

Special effects are tools, and should not be building blocks for a story. Have you ever seen a play where the actors are so good and the story so engaging that you may not have noticed ‘til the end that there was very little or even NO sets or costumes? I’ve seen plenty and I can tell you that it is ultimately more satisfying to have your imagination stimulated than your eyes and ears.

I’m talking about the death of imagination here! Remember the sitcom Frazier when Niles mentioned his never seen wife Maris? Throughout its 11 season run, the audience never saw her, and there were dozens of stories written about Niles relationship with her. Why did it work? Imagination! No amount of special effects could have planted in viewers minds a better image of how she might have looked and sounded or the kind of person she was than the minds of the viewers themselves. You just can’t beat that!

Being a teacher, I guess it’s the young people, the next generation I worry about. With a steady diet of special effects movies, what must this do to their imaginations? If a mind isn’t stimulated, it regresses. How tragic it would be if one day when a well written story came along, with great dialogue, plot and characters if the majority of the populace simply doesn’t have the capacity to recognize it? In my opinion this could happen if TV and movie makers don’t put more thought and meaning into their projects instead of concentrating so much on money and special effects.

Special effects have their place, but give me the human mind and its imaginings. You can’t hire a better special effects machine than that!

Talent Can't Survive Alone!

noreply@blogger.com (Higherdreams) — Thu, 13 May 2010 17:16:01 PDT

By Leonard Aaron Caplan

Let’s face it, it’s glamorous to be on TV, as a host, reporter, narrator, etc. You can’t blame people for wanting the notoriety, the access to “exclusive” people and places and the good living a successful talent can make. But those who aspire to such positions need to realize that the video, audio, lighting and writing of these segments don’t simply get done by themselves.

Along with camera people and video editors are engineers , directors and production assistants. There are also producers who plan segments, making decisions about what a video segment or show is about, etc. These are the people whom on-air talents must depend, no matter how good they are in front of the camera.

I’ve had students and even interns tell me there is no need for them to learn the ropes of video production because “I’m the talent”. These people miss the point! I’ve been in video production since 1979 and I can tell you that the talent who are smart enough to learn the ropes both in front of and behind the camera are those who will be more in control of the segments they do and ultimately more in demand by producers and others in charge of hiring.

The behind-the-scenes people who make talent look good will very appreciative of the talent who understands what they go through for the production and often will go out of their way to make the talent’s job easier. The contrary is also true. Show production people you only care about what you’re doing and don’t appreciate what they do and you can be sure of only minimal cooperation, and in some cases not at all.

There is a lot potential on-air talent must learn if being in front of the camera is their goal. It’s called “paying your dues”. It’s a myth that someone is spotted and hired sight unseen for their looks or voice. Most on-air personalities will also tell you that it took years, many of them working for free or almost-free for them to realize their goal.

Television is a team effort. No one position is indispensable. Everyone depends upon one other, no matter how different their job is from yours or how little you may understand it.

Understand this and you’ll increase your chances of success. Don’t understand it or minimize others contributions to the whole and you’ll see just how hard it is to reach or stay at the top.

Stretch Your Abilities

noreply@blogger.com (Higherdreams) — Thu, 22 Apr 2010 07:49:05 PDT

by Leonard Aaron Caplan

How many of us non-techies are proficient in the use of certain equipment, especially applications we use daily in creating our projects? Well, we all are if we want to keep our jobs, right? Now, another question. How many of us are experts in these skills? If we're honest, most of us aren't because don't we tend to do just what we need to get the job done? I mean, do YOU know three ways to make a certain effect with Final Cut Pro or Adobe Premiere when you can just as easily do it one way? And if something out of the ordinary comes up, don't we usually leave it to the techies to explain it to us, ask the question on a video forum or even Google it?

The point is if we're used to doing certain things a certain way then there is very little incentive to change or stretch our abilities. But if we're conscientious and passionate about our work and don't want to repeat ourselves, every once in awhile we'll take a workshop or a class, update our skills and be that much more well-rounded in whatever discipline we're talking about.

Why? Look at it this way. Isn't it better to know all we can about something rather than wait 'til the day when we desperately NEED a skill or technique?

I'm following my own advice and getting out of my comfort zone. Next month, even though I have been teaching Final Cut Pro for eleven years, I'm taking a 3-day workshop in preparation for the Level One Final Cut certification test. This will be beneficial in many ways. First and foremost, I will hopefully be able to avoid one of those "I really need to know how to do that for this project but who do I ask" days. Second, third and fourth, I make myself a more valuable commodity to my company and in the job marketplace should I suddenly find myself looking. What do you think? Have any of you plateaued in your knowledge of a certain application or piece of equipment you work with daily? What did you do or not do about it?

When is HD taking center stage?

noreply@blogger.com (Higherdreams) — Thu, 01 Apr 2010 08:08:46 PDT

By Leonard A. Caplan

Making the switch from SD to HD is exciting, scary and frustrating with a pinch of accomplishment thrown in. “Exciting” is obvious. We’re moving into an unknown, unexplored realm in which the ultimate result will be an improved product, crystal-clear, sometimes wide-screen video with that “you are there” feeling. “Scary”, because when contemplating buying something you have little or no experience with, it’s easy to make a wrong decision. “Frustrating”, because the search for good equipment can be a long, round-a-bout journey. The accomplishment comes in when all decisions have been made, purchases have occurred, setup and installation are done and you’re up and running!

Having said all that, where do you begin? In my search for new and improved equipment, I always start with people I know who may have bought or used this equipment. As in hiring an employee, word of mouth from trusted sources certainly beats advertisements. After all, how do you trust someone who’s trying to sell you the thing? This is a lot like buying a house and trusting the owner’s building inspector instead of getting your own. Not a smart thing!

The next best thing to someone you know and trust would be online video forums. Ask some questions and see what the response out there is. If more than one person makes a complaint about the same issue, it’s a safe bet that this is a problem! And if it’s a big enough problem, I ain’t buyin'!!

After your friends and online forum buddies are through with their say, you’ve narrowed it down to maybe two or three brand names and models. Rather than taking a chance on simply buying online, why not go to a retailer and give this new HD equipment a test drive? Nothing beats handling a new piece of equipment yourself so you can be the judge! Ask plenty of questions, and make your final decision!

Just think! When you finally have your HD equipment in your arsenal, new harddrives have been bought, as well as other accessories you may need, you’ll be taking your video projects and your business to the next level!

Do you think that HD is finally going to take center stage in the video industry? Or can we squeeze another five or ten years out of the SD equipment we’ve got?

PCs vs. Macs-Which to Pick for Video Editing?

noreply@blogger.com (Higherdreams) — Thu, 01 Apr 2010 08:10:53 PDT

By Leonard A. Caplan

PC or Mac? This is a question I get most often from “newbie” video enthusiasts. There are a thousand opinions on both sides. This is my take on the subject. If you were a student in my video production class, I would definitely say “Mac” because the studio where I teach is Mac based. It’s a no-brainer that if you’re learning or working in a particular environment to go with that existing platform. If you’re working in a PC environment, it makes sense to get a PC.

But which is better? I’m not one of those people who is dogmatic about computers. I don’t go for the “war” between some PC and Mac users. That being said, let’s objectively compare the features of both. I see the value in both the PC and Mac systems. For the sheer number of applications, the PC is king of every program from car diagnostics to the latest computer video game. If a program for something exists, PCs have it.

Though there are less applications to choose from in Macs, it’s generally acknowledged that Mac based graphics applications are superior to those of PCs.

PCs have problems because of the sheer number of computer viruses out there. Because of this, I have dedicated one of my few studio PCs to being a character generator only machine with no internet connection allowed since it would inevitably slow down the machine in a very short amount of time.

Macs are the clear winner in terms of lack of viruses. Computer mischief makers have geared most viruses to PCs to affect the greatest number of users possible. And most computer users world wide have PCs.

PCs are generally cheaper than Macs and you can pretty much build them from scratch. Macs are customizable mainly when you order them directly from Apple so with the exception of specialty cards and RAM, you’re pretty much stuck with the same Mac you bought.

So which side do I come down on? My particular preference is for Macs, mainly because I am used to Final Cut Pro, available only on a Mac. I picked the Mac and Final Cut Pro for my studio after visiting several colleges and noting that this was the platform and program that they used. My choice was based on the fact that it would be good for high school students planning to enter the world of video to have a head start on editing with the same programs they will use in college.

In a future blog we we’ll talk about PC and Mac editing software. Until then, which do YOU prefer? Write to us and give your opinion!

TV Exploiting Desperation; Is it Only TV or is it Business in General?

noreply@blogger.com (Higherdreams) — Fri, 05 Mar 2010 14:28:00 PST

By Leonard Aaron Caplan

Video in all its forms reflects the best of us as well as the worst. One of the more disturbing trends in today’s video is what is known as the “teaser”. In the 1950s, the “teaser” was used sparingly and harmlessly, meaning sitcoms and fictional dramas would produce promos, giving hints as to what and who was on a show without giving away the plot or climax. Nothing wrong with that.

Today, the “teaser” has spread like a virus! You see it in weather promos. They show a massive snowstorm somewhere and a voiceover will say “what are WE in for tomorrow?” and when the actual weathercast comes on, in about 20 minutes you find that the video was from some distant part of the country and that the answer to “what are WE in for tomorrow” turns out to be NOTHING!

Even the news itself isn’t immune to this phenomenon. From the dawn of television and up until the 70s, the likes of Huntley/Brinkley and Walter Cronkite simply read the news and that was that. No nonsense. News was simply a public service, not a show! In the late seventies and into the eighties, teasers began creeping into the news. People noticed and comedians would often joke, “world ends, film at 11”. Today, it’s even worse with newscasters at the beginning of a newscast teasing that “the hours on your cell phone are doing SOMETHING to your head! Find out in a few minutes!” Those “few minutes” often turn into the viewer having to watch the entire newscast and very often the very item you’ve been waiting for (and nervous about because they scared the HELL out of you) turns out to have been cut for time constraints.

The scary thing is how today’s comedians don’t bother joking about it anymore, because we, as an audience seem to have simply accepted it. We’ve accepted that just as we’ve accepted Walgreens putting out Christmas displays in August, Valentine displays when the box containing the just dismantled Christmas decorations isn’t even sealed yet.

All this in the name of money, profit, business. Nothing, it seems is as important as the next sale to be made, of getting that customer to open his/her wallet. Public service, informing the public, consideration, politeness, respect for the consumer/viewer, all this is out the window when it comes to the all mighty dollar.

What's the Difference Between the Stand-Up and the Sit-Down Interview?

noreply@blogger.com (Higherdreams) — Thu, 04 Mar 2010 15:05:44 PST

By Leonard Aaron Caplan

In video, what is the difference between shooting a stand-up and a sit-down interview?

First, we’ll state the obvious. The stand-up interview is where the talent, usually on location is standing up. The sit-down interview is usually conducted in a studio with the talent sitting down.

There is just one difference, actually. But we’ll get to that in a moment

Now, what are the similarities? Ok,using one camera, in shooting a stand-up or a sit-down interview the videographer should use an “over-the-shoulder” shot. This is where the cameraperson literally is shooting over the interviewer’s shoulder so when the camera gets zoomed in on the interviewee during a long response, the resulting close-up will be a full-face shot. Otherwise, if the two on-air talents were sitting horizontally from each other in a straight line and the one camera is exactly between them, any zooming in on either one of the talents would result in profile shots of each of them.

Also, in both stand-up and sit-down interviews, the camera should be the same height as both talents. If the camera is higher than the two talents, the talents will appear to be weaker, less powerful, more insignificant. If the camera is lower than the subjects, the opposite effect will occur; they will appear more powerful, more important than the audience watching them. So unless you are going for a dramatic effect either way, stay away from camera heights that vary one way or the other from the heights of the talents being shot.

So IS there a difference between shooting a stand-up interview and a sit-down one? Yes. It is simply the choice of microphones for each. In a stand-up interview, there is often little time and a lot of movement by not only the talent but by others who might be nearby. A microphone is needed that is durable and not vulnerable to any unexpected actions of anyone at the location.

For a sit-down interview, there is often more time and luxury to be able to clip on a mic that won’t be so noticeable to the viewer. Therefore a clip-on or lavalier mic is used because this is a more controlled atmosphere.

Obviously there is a time and place for both styles of interviews. It is up to the videographer to have the knowledge and experience to know when and why to pick one or the other.

Transferring Video from Tape to DVD

noreply@blogger.com (Higherdreams) — Tue, 02 Feb 2010 08:03:45 PST

by Leonard Aaron Caplan

If your family is like most, you have a closet, attic or basement full of old VHS tapes. These are bulky, probably unlabelled and take up a lot of unnecessary space! You can solve not one, but TWO problems by transferring your old videotapes to DVD. 1. You can store DVDS in a fraction of the space those tapes take up. 2. While you’re transferring your tapes, watch them and make your ID labels for your DVDs.

There are a few ways you can do this. If you’re unsure or know nothing about technology, you can look in the phonebook or on the Internet for companies that either specialize in this or offer it as just one of their many services. If you’re not afraid of connecting wires, you can buy a DVD recorder, some blank DVDs and maybe even a label printing kit to not only identify each DVD but to give your collection a more professional feel!

Everybody asks what the difference is between DVD+R and DVD-R. I could go into a long explanation, but the bottom-line is both are about equally as compatible with standard DVD players. So buy the recorder that fits your pocketbook.

People say that DVD will one day be replaced by some other format that can fit more than 4.7 gigs of video information. Don’t let this stop you from making your tape to DVD transfers. As years pass, videotapes age and deteriorate. In my own collection, some of the tapes have lines through them and tracking problems. Don’t let indecision and speculation about what new formats MAY come along in the future stop you from preserving your collection! The truth is once your tapes are on DVD they will be in a digital format. Future formats are surely going to be digital so it should be a simple matter to transfer them from DVD to whatever they may turn out to be. Oxydation and time are your videotape collection’s greatest enemies. Act now and preserve your “forever” memories!

Microphones, Microphones, Microphones!

noreply@blogger.com (Higherdreams) — Tue, 02 Feb 2010 08:05:00 PST

by Leonard Aaron Caplan

Microphones! Without them what would we have? Silent movies! Ok, so most camcorders have mics. We know that. But microphones are as different from each other as Coakley from Brown (a soon-to-be dated reference but it’s funny now) ! The first thing I tell people about mics is that the built in camcorder mic is tinny, noisy, low quality, horrible, GARBAGE! Ok, you get the idea, I don’t like them.

Why? The built in camera mic is usually omnidirectional, meaning it picks up everything around it, the sound wave being received in a 360 degree circle. The result is if someone’s speaking and a couple of other people are in the area you’re shooting in and they’re murmuring, the murmuring is likely to be recorded just as loudly as the voice you’re trying to get!

The ideal when someone is speaking is to put a lavalier mic on them. This is a clip-on mic that the person actually wears which is mostly hidden on their clothes. The next best thing for great sound quality is a stic mic, also known as a hand held mic. On location, news reporters use these for person-in-the-street interviews or other situations when there’s just no time to clip a lavalier on someone.

Now, what do you do when you can’t get close enough to a person to put a lavalier mic or shove a stic mic in their face? Here I’m talking about plays, dramas, comedies, situations where lots of people may be talking and responding to each other. This is when you use the “boom” or “shotgun” mic. Sometimes mounted on a camcorder “shoe” (on top of a camcorder), more often (and with more success) on a “boom” pole that can extend 10 feet or more and held by a “boom” operator, a shotgun or boom does the same thing as all the other aforementioned mics do. It draws the viewer/listener deeper into the video by providing crisp, clear sound!

Audio can make or break your project. Which video are you going to follow; the wedding from a camcorder that allows you to hear every word of the wedding vows, plus all the “I dos”, emotional statements of the bride and groom, or the one that despite its great camerawork, simply uses a built in mic that lets you hear nothing but crowd noise, the clattering of plates in the next room as the reception dinner is being set up and the inevitable crying baby? Weddings or commercials, industrials or political ads, great audio helps make a great video. Use an external mic! ANYTHING but the built in one!!!

Consumer, Industrial, Professional Video: What's the Difference?

noreply@blogger.com (Higherdreams) — Thu, 01 Apr 2010 08:12:47 PDT

Leonard Aaron Caplan

You’re a video enthusiast and you’re actually thinking of getting into “the business”. But before you make this important decision, you must realize exactly what you’re getting
into. Do you want to shoot video of the family? Friends? Do you want to make TV
shows? If so, are you interested in local TV, The web? Statewide? National TV? What
type of TV shows do you want to make? Fiction? Reality TV? Or are you interested in
event video? Weddings, Bar Mitzvahs? Quinceaneros? What equipment will you need? What can you afford? Do you want to do this full time or part-time? Can you make your living in TV?

Most or maybe even all of these questions can be answered by learning about the
three categories of video equipment ; consumer, industrial and broadcast.
The average person has what we call consumer equipment. Handheld camcorders (or
(smaller) for $200. Or less, that may be harddrive based or use mini-DV tape. The
microphone is built-in to the camera and if a tripod is used at all, it is extremely
lightweight and not too reliable. the cheaper camcorders have lower video quality, are
less good in low-light situations, and the on-board video light won’t make an appreciable
difference. You’d be using this type of equipment for family videos, vacations and
clowning around with friends. Nothing serious.

Industrial equipment is a step up from consumer. A three chip camcorder with a
harddrive, DVD or mini-DV tape typically costs about $800 and up. External
microphones such as a “shotgun” mic, stic mic and lavalier (clip-on) mic are used
For better sound quality. Sturdy tripods and dollys make for smooth mobility. Three point
lighting and small, professional light kits are also used for better quality. Cable TV
shows, cheaper commercials and in-house “industrial” (hence the name of this level of
equipment) is used. Professional video equipment features video cameras costing tens of thousands of dollars, professional sound equipment comparable to recording studios, complex
light grids, etc. This type of equipment is usually unaffordable for most people and
small companies. Reality shows, network TV shows news and national sports
use this type of equipment.

There you have it; consumer, industrial and professional video equipment represent
three levels of increasingly expensive, complex and professional video production.

Beware the Unscrupulous Demo Makers!!!

noreply@blogger.com (Higherdreams) — Wed, 09 Dec 2009 14:09:23 PST

If you’re an aspiring actor/actress or some other in-front-of-the-camera type hoping for your big break, chances are no matter how talented you are, your film or video production experience doesn’t necessarily match your on-camera skills.

This can make you vulnerable to those within the film/video industry seeking to prey upon those with these dreams to make themselves some big money. Watch out! If somebody says they will do your “demo” DVD for an outrageous amount of money, don’t do it!

I have had many actor/talent friends who’ve practically bankrupted themselves because some unscrupulous production person or company impressed them with the bells and whistles of “network quality” video.

Here’s the scoop! If someone is looking for an on-air personality or actor, they are presumably the professionals who have the ability to make you look “marvelous, darling” to quote Billy Crystal’s old Fernando character from Saturday Night Live. If they’re searching for talent, they AREN’T looking for “knock your socks off” production values from YOU!

What they are looking for is a professional demeanor, good, crisp audio that isn’t hard to listen to, decent lighting and your talent! That’s it! You shouldn’t be spending more than $150 tops on something like that and in many cases, such as having your own equipment you can probably even do it yourself! Don't don’t forget to put your contact info at the beginning of the DVD or tape and good luck!

Hire a video professional

noreply@blogger.com (Higherdreams) — Tue, 03 Nov 2009 08:25:45 PST

As a teacher, I often tell my students that film or video is basically the same, whether you’re a professional or an amateur. “The professionals, especially in Hollywood, just have bigger toys.”

As a video professional however, I’m at the same time disturbed at just how easily video can be shot, edited and uploaded by amateurs to a video sharing site. Is this because I am part of a business and hate to see potential clients go “out the window?” I can honestly say the answer to that question is “no”. What bothers me about this situation is the client becomes a victim!

What do I mean by this? Well, those who dabble in video, both shooting and editing have access to equipment that years ago would have been impossible to even imagine. They can produce special effects in both sound and video. That’s fine, but in most cases without experience or a real education about video or film, what they are producing is an unwatchable mess!

In my experience the victim or client many times has even LESS of a concept of what makes a good video piece than the amateur enthusiast! So what you end up with is an inexperienced person making a video for someone who doesn’t even know what to look for or what they want!

By putting themselves in the hands of a rank amateur who only “dabbles” because they happen to have access to this equipment, a business person for example, is jeopardizing the message that they are sending. Worse, they are jeopardizing the professional image that they want to project. Here’s an example. What if the Marriott Hotel chain decided to save money on their next commercial and have an amateur or 12 year old produce it? It wouldn’t impress many people would it? In fact, wouldn’t you think twice about spending the night in that hotel chain?

Not hiring a professional video producer is very much like someone who wants a website but doesn’t have the money to pay for it. We’ve all seen those websites with too many colors, a horribly amateurish layout with grammar and spelling errors galore!

What I’m saying is, when you want something done in brick, you wouldn’t attempt that yourself, you’d get a mason. When you want someone to fly a plane, you don’t just rent one, you hire a professional pilot. When you want a wedding catered, you don’t get your aunt or grandmother to do it, you get a professional caterer (unless your aunt or grandmother are professional caterers themselves)!

Get the idea? Video is no different than these other professions, in that for an impressive, professional job, you need someone who knows what they’re doing. For the best video results, hire a video professional!

By Leonard A. Caplan

"What is Video Editing?"

noreply@blogger.com (Higherdreams) — Tue, 06 Oct 2009 09:26:35 PDT

By Leonard Aaron Caplan

"This video has to be edited!", "We can do it in post!". Those two statements are very common in our video/film/digital industry. Yet, there are people who continually ask the question, "What is editing?". For me, who have been in video since 1979, this is akin to asking the question, "what is "the"? We all know it, use it and recognize it and its results, but we'd be hard pressed to define it in words.

Nevertheless, I'm going to try. For one thing, editing is the process of putting something into a logical, storytelling, attractive order. You can edit writing, as I'm doing in this piece. As I go along, I read it back and either add, delete, correct spelling, etc. In editing film or video there is a lot more involved. In shooting a movie for example, the "raw", unedited shots may show a dialogue between two people. In the middle of the dialogue, there may be a mispronounced word, or an audio "pop" from a flawed part of the tape, or even a visual spot that would have to be removed. Editing, whether digital, analog or a physical cut of a film can take this away. Add a shot to take its place, one which we call a "cutaway", and you end up with a scene that is not only fixed but enhanced in meaning because of this cutaway shot.

Other types of editing involve not simply covering up a mistake but enhancing a scene with dramatic background music, changing the scene from color to black and white, perhaps selectively adding color, adding sound effects, the possibilities are endless!

The advent of computer-based editing has added another component. Through digital imaging, entire characters, places and situations that don't exist on this Earth can be created!

In summary, editing film or video is a. correcting, deleting or covering up mistakes. b. enhancing audio and video with music and/or sound effects and c. entire scenes, settings and characters can be created.

So when editors say "editing is everything", they aren't kidding! From the special visual effects which lifted Dorothy's house in "The Wizard of Oz" to a fully created universe such as "The Matrix", editing lets us realize our vision to the fullest. It translates our imaginations to the screen, at times even enhancing what we've imagined into things we haven't even dreamed of! In short, editing is what we want our project to be!

What Will Play On What? And What Will Not??

noreply@blogger.com (Higherdreams) — Mon, 31 Aug 2009 16:25:44 PDT

by Leonard Aaron Caplan

Too often we find that people are confused about Blu-Ray, HD and what can or cannot be played on a DVD or Blu-Ray player. For those of you also wondering, here’s the scoop. Blu-Ray is the current standard format for high-definition video. HD-DVD, the competing high defintion format put out by Toshiba, was soundly defeated in the market some time ago and Toshiba stopped making those player entirely.

So what we have left today are Blu-Ray and regular DVD. A regular DVD can be played on a DVD player as well as a Blu-Ray player. BUT…..a Blu-Ray disc will not play on a regular DVD player. If you by any chance have one of those left-over HD-DVDs, they may or may not play on a Blu-Ray player and they too will definitely not play on a regular DVD player.

Hope that clears things up for you all out there!

What About Editing?..............Editing? By Leonard Aaron Caplan

noreply@blogger.com (Higherdreams) — Mon, 10 Aug 2009 06:01:29 PDT

POTENTIAL CUSTOMER-"Hey, will you tape my (fill in the blank....................{

wedding, birthday party, anniversary, quincenearo,etc."

ME-"Sure, when is it?"

POTENTIAL CUSTOMER- (gives date) "How much?"

ME-Oh,,,about (I give the price)

POTENTIAL CUSTOMER-"What? I can get my nephew for free! Why is shooting a ______________so expensive? It's only a few hours!"

ME- "What about editing"?

POTENTIAL (confused) CUSTOMER-"Editing??"

This little fictional dramatic exchange is an example of something very common in the world of videography. The potential customer forgets or doesn't realize that a video needs editing to look and sound good!

In 2009, we've all grown up and are used to video images telling a story, having a main character or characters to identify with, camera angle changes, music as a theme or in the background, etc. But some people don't realize how a video gets that way!

The customer sees the videographer videotaping an event, but doesn't see what happens afterward!

The point is, what goes by on the screen in the blink of an eye and possibly not even noticed on a conscious level, takes hours and hours of decision making and concentration! A minute of an edited video, say a little musical montage of how a couple met for example, can take many hours! Getting the images to change at just the right second to go with the music, even PICKING the music itself is challenging! Did you know that putting together a 30 second commercial or Public Service Announcement can take between 15 to 40 hours, depending on required effects?

Ok, now that you know that, how long would you estimate producing a polished wedding or quincenearo would take?

Now that you get the idea, please don't forget that producing a high quality, watchable video of any type requires a lot more that what is visible to the person doing the hiring.

Learn from the 'Net! It's Free and Easy!

noreply@blogger.com (Higherdreams) — Wed, 01 Jul 2009 04:06:47 PDT

By Leonard Aaron Caplan

There’s a new learning phenomenon on the internet. Well, maybe not new to you or most people but definitely new to me. And that’s YouTube Tutorials! It’s amazing how anytime you might have a question about Photoshop, a non-linear video editing program, or basically any program, it’s a safe bet you can find the answer from some generous, knowledgable amateur. Results vary, of course from the 13 year old computer geek with the squeaky voice who knows everything about everything you could want to know about how to chroma key a weather map, to the mature, professorial grey haired type who SHOULD be able to give you the answer you want to know, but really only says a lot of nothing!

These tutorials are mostly unsanctioned by the companies of the software they teach. This is both a good and a bad thing. It’s good because nobody has an agenda other than sincerely teaching you what you may want or need to know. It’s bad because being unregulated and unsanctioned, you don’t know what you’re getting! If you’re discerning enough to be able to tell the difference between valuable information and MISinformation, YouTube, Google or other online video tutorials can be a fantastic way to save money and learn. If you want a more consistently reliable source of learning, bite the bullet and pay for it. When it comes to learning, the best thing is to always have an opened mind and believe that you are capable not only of learning a new skill, but excelling at it. Try one and you decide!

The Business Side of Video-TV to the Web, How Advertising/Sponsorship is Changing

noreply@blogger.com (Higherdreams) — Tue, 02 Jun 2009 17:10:28 PDT

Recordable video has been around since the 60’s, beginning with Kinoscope, which was more film-like than video and today we preserve our memories via harddrives. We’ve talked about how one day video will be available primarily on huge servers, YouTube being the most popular “world-server” today.

What does this mean for the business side of television? The traditional system of selling ad time for commercials seems to be giving way, or at least making room for a system of posting a video online and simply having clickable boxes or banners take you to the advertiser’s website.

Is this good or bad for the video business? Looking at it one way, less commercial production means less video contracts for production companies as computer/web technology merges and in some cases takes the place of video production.

Looking at it another way, the opportunity for video production is beginning to head into another “boom” period! Though the above scenario of web clicking is in some cases taking over from video production companies producing commercials, other opportunities are arising.

Streaming video, that phenomenon where video is broadcast “live” across the web, is growing! People love the idea that their relatives can see their wedding ceremony even as companies teleconference to people on the other side of the world to people who can’t make it to a meeting at a business’s home base.

What about the profitability of video being streamed online? Say you have a cable TV show or simply a show or segment produced in your home with industrial or consumer video equipment? What if not that many people are finding your video on YouTube or blip.tv?

Sites such as tubemogul.com allow you to upload a video there and they will in turn automatically transfer your video to a plethora of other video uploading sites! This will surely translate into more “hits” for advertisers and more cash for both advertisers and web/video content creators. Today is a very exciting time for not only video producers and companies, but for consumers and businesses who have more opportunities than ever to make video work for them!

What Makes an Audience Care?

noreply@blogger.com (Higherdreams) — Mon, 25 May 2009 08:37:36 PDT

What makes a good film or video? What engages you as a viewer? What separates the good from the bad or mediocre? Before we answer that, first, another question. What makes a good movie? Film analysts have found that it's not the special effects, car crashes, shock value, violence or sex that makes something we watch good or bad. It's two very simple things. 1. the story. 2. the characters.

An example of what I'm talking about is the second Tomb Raider movie. Nobody went, despite the action, special effects and the star power and sex appeal of Angelina Jolie.The movie disappeared very quickly! Why? A horrible script and not a real human being the audience could root for!

Ok, that's a movie but you know what? The same thing applies to every kind of film, video, webcast, etc. If someone's taping a wedding or quinceañera, to satisfy the audience, the videographer must show the human drama of getting ready at the house, rushing to be on time, etc. This element makes the actual event that much more satisfying. A commercial? We all remember the Dunkin Donuts "Time to make the donuts" man getting to work at 5am, or the cavemen who get insulted by the "so easy, even a caveman can do it". Both of these have lead characters the audience can get behind, as well as a "plot". The plot is the reason the character has to do something. The Dunkin Donuts man HAS to make the donuts for all the customers who want them. The cavemen WANT the insurance people to stop equating cavemen with simplicity for their ad campaigns. Or go back to the Trix cereal rabbit! He wants to get the tricks, only to be stopped by those two obnoxious kids saying "Silly rabbit! Trix are for kids!"

Even reality TV has their plots, heroes and villains. Good guys/girls, plot and character. Who's hooking up with who, or who's betraying who behind their back? Think about it.

So if you're shooting a video, however it's done, by yourself or hiring a company, keep in mind that you want your audience to identify or root for a main character, and have a story to tell. These are what makes an audience, ANY audience watch and care!

Camcorders: Is Bigger Necessarily Better? By Leonard Aaron Caplan

noreply@blogger.com (Higherdreams) — Mon, 06 Apr 2009 14:42:50 PDT

When it comes to video cameras is bigger necessarily better? Whew! I’m glad I avoided that somewhat sleazy cliché, “does size matter?” lol. Now that that’s out of the way, I’ll ask this question. When you see a videographer at a wedding or other event, are you more impressed by a cameraperson with a huge camera or conversely, if you see someone with a very tiny video camera, are you disappointed?

If you think a larger camcorder is “better”, you’re not alone. When most of the video world was analog, the larger cameras meant three tubes or later on three chips which definitely meant better depth and quality of image. This was true of tapes as well. One and two inch tapes were professional quality, U-Matic ¾ inch industrial, Betamax and VHS ¾ inch for consumers.

When everything went digital, all of a sudden, size wasn’t an issue anymore. Today’s tiny palmcorders and handicams produce substantially better quality images than a lot of the larger cameras of the 80’s and 90’s. Who would have thought that a tiny miniDV tape shot in a camcorder no bigger than a kitten would be capable of such clarity and be so good in low light?

There is another downside to using the miniaturized camcorders of today besides the “lightweight” (pun intended) reputation smaller devices have with the public. That is the weight of these machines being so light, that it is sometimes difficult for the shooter to hold a steady shot without a tripod.

As a video professional at Higher Dreams Productions I myself prefer medium sized, three chip camcorders for the added weight and balance that they have. But I never discount the value of their baby lightweight siblings to take along on a shoot for a backup camera in case the unthinkable happens and the main camera suddenly develops a problem that makes it unusable.

Whatever the size camera, there is a definite place for both in the world of videography and always will be.

The Incredible, Shrinking Video Storage Problem!

noreply@blogger.com (Higherdreams) — Wed, 11 Mar 2009 17:31:36 PDT

In the 1980s, consumer videotaping became the norm, with VHS defeating Betamax to nab the lion’s share of the video market. For the first time, people could tape their favorite TV shows or movies and watch them later.

Flash-forward twenty odd years, and you most likely had a basement or attic filled with space-smothering tapes, no doubt some unlabelled, most you probably haven’t watched or even looked at for years. The solution? Copy your tapes to DVD!

In 2009, despite the innovation and growth in popularity of Blu-Ray,the winner over HD-DVD in the high definition war of 2007-08, it’s safe to say the DVD is still king of visual digital media-for the most part.

The question is, “what will we choose to watch and store our videos on in five, ten or even twenty years?

There are mp3 files, which can be stored on your computer, harddrive, ipod or other mp3 players and of course, mini-DVDs, smaller versions of the long time favorite mentioned above.

So how do you choose a format and if you make a choice, how long will its’ popularity last? Say you’ve dubbed (pro-video speak for “copy”) your entire videotape collection to DVD and you’ve thrown away the original tapes. What if they stop making DVD players? What if they make the MICRO mini DVD player instead? Would you then copy your DVDS to micro mini DVDs? What if those things are as small as a thumbnail? There comes a point where you have to say, “ok, small is great for saving space, but any smaller and the average person is going to lose items in their collections as easy as we lose a contact lens!

I just don’t know where it will all end! Maybe the Earth will have world peace, all the countries on the globe will have international boundaries and we’ll all be ready, and willing to store all of our precious videos on one, gigantic WORLD SERVER!

What? Oh yeah. I guess we kinda do have an approximation of such a thing with sites like YouTube. Maybe it’s best to quote Doris Day and say “Que Sera Sera, whatever will be will be” and stop worrying about it! Just enjoy your video collection no matter what format it’s on.

Video as an Afterthought...

noreply@blogger.com (Higherdreams) — Thu, 05 Mar 2009 07:26:17 PST

We get calls all the time from people who want a 'rush' job! Whether it's taping a commercial, an industrial video, wedding or quinceañero, preserving home movies on tape or DVD, some people always seem to want their video "yesterday", if you know what I mean! The reason for this is obvious. Video is an afterthought! We're video people of course, so it's particularly difficult for us to understand how people's special message or unique keepsakes, could EVER be considered last!! We got into this business to help people get their message across, to preserve and enhance a memorable event, to tell stories and yes, to create works of art!

Some people just don't realize the importance of video! No, wait! They DO realize its importance, but only at the last minute after they realize what they'll be missing if they don't HAVE a video, THAT'S when they'll give us a call! Herein lies the problem!

All our lives, we are bombarded with television, music videos, etc. so I guess most people take for granted that they're always available! For the videographer, however, a day's or even an hour's notice simply adds unnecessary stress to the situation! In order to give a client their full money's worth, some planning must be involved.

Our suggestion for people is to think of video not as "frosting on the cake", but as an important part of the cake itself! In your advertising campaign, realize that video is just as important as print or the Internet. Make it a part of the budget and as you're making some phone calls, find out who the best videographer is for the money you have to spend. For weddings or quinceañeros, same thing! As you're consulting your wedding planner, finding your venue, searching for the caterer; get demo DVDs and prices from at least three videographers. And do these things MONTHS before you want them. Do this and we promise you you'll have much less stress in your life!

In any importance venture, there should be NO afterthoughts! As your parents taught you when you went to school, "plan ahead and don't procrastinate!" You'll never be sorry!

Common Courtesy in Business

noreply@blogger.com (Higherdreams) — Tue, 17 Feb 2009 06:01:44 PST

It seems to be a trend that a client, whether corporate or average consumer will request a quote for whatever video service they want or need and then..................they disappear!!! I wonder if they would do the same if they realized how much time and effort it takes to get price quotes from vendors on video equipment, tapes, lights, studio rental, etc.? Of course, everyone has a right to choose whom they want or don't want to do business with. That's not the point! The point is an all too rare thing is our society these days called "common courtesy". If you don't want our services, at least tell us asap! Don't leave us hanging and make us keep calling, wasting money, time and energy that could more productively be used to pursue other prospects!