“Easy to assemble furniture. Tok&Stok”

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Andre Pedroso, João Mosterio, Daniel Bottas
Creatives: Max Geraldo, Arício Fortes
Art Buyer: Clariana da Costa, Carmem Castillo
Photographer: Rodrigo Ribeiro
Ilustrator: Sergio Guilherme Filho
Account Supervisor: Adriana Barreto

via I Believe in Advertising

KitKat Chair Posters placed strategically at the entrance of the parks and squares, the KitKat poster can be assembled into chairs to “Have a Break.”

Advertising Agency: JWT, Auckland, New Zealand
Executive Creative Director: Peter Ogden/Angus Hennah
Art Director: Jordan Young
Copywriter: Mike Ramsay
Account Supervisor: Simon Fitch
Senior Account Manager: Louisa Redshaw
Photographer: Troy Goodall
Production Manager: Darryn Warhaft
Production: Carl Moody at Bootleg
Head of TV & Content: Megan Robertson

via I Believe in Advertising

Diet Scale by Ji Lee. Instead of showing the weight, this scale tells the person what to eat according to the weight.

Other works by Ji Lee:
Redundant Clock
3D Chessboard

via Likecool

Located in the centre of Tokyo, this beautiful ‘NE Apartment‘ was designed with the collaboration of Nakae Architects, Akiyoshi Takagi Architects and Ohno Japan.

Information from the architects:

“This 8-unit rental apartment house complex was designed to house motorcycle enthusiasts, with a built-in garage included in every unit. The building is located on a flag-shaped plot near the apex of a triangular block, with a certain degree of open space toward the main road to the south. The c-shaped design was a practical decision to allow the residents to access their apartments through a common alley that leads right to the center of the complex. The wall on the entrance side was curved to provide maximum space on the outside, while guaranteeing sufficient volume for each apartment unit and wall length to fit 8 entrance doors. The resulting little square avoids giving the impression of a narrow and dark dead end, and allows the residents to rotate their bikes easily. The walls separating each apartment unit were disposed in a radial pattern, each with a gentle curve that leads them to meet the external wall at a right angle. By connecting the angles of each room, the curved walls contribute to give the impression of a more spacious environment. The entire structure is designed as an extension of the road, smoothly following the movement of its residents as they drive through the alley, enter the central square, park their motorcycle in the garage and move upstairs to their living quarters. The building is a reinforced concrete structure composed of seven walls and a slab. The main characteristic of the structure lies in the fact that the reinforced walls, composed of an in-plane rigid frame of columns and beams, were disposed in a radial pattern. The walls rely on the transfer of horizontal force from the slabs instead of using perpendicular beams. They are in fact vertical cantilevers fixed in the foundation of the building. Although the centrally-oriented radial displacement is vulnerable to rotational forces, the changing angles of each wall reinforce the structure’s resistance. Because the structure of the building relies on the seven interior walls, the exterior wall was handled using a dry construction method. This allowed us to continue studying the emplacement and size of the wall openings in accordance with the uneven surroundings until the very last moment of the construction process. The functions of each wall are also enhanced by a clear division of their roles: structure and sound insulation for the interior walls, openings and thermal insulation for the exterior walls. Despite their curve, the interior walls always meet the outside wall at right angles, preventing the presence of sharp corners and thus improving livability. On the entrance side, each floor is fitted with a continuous strip of curved windows, with a comparatively wider opening on the second level. The orientation of each room was set to avoid a direct view of the opposite apartment. Combined with a double-paned window, this setting provides a peculiar feeling of privacy.”

Design team:
Yuji Nakae / NAKAE ARCHITECTS
Akiyoshi Takagi / Akiyoshi Takagi Architects
Hirofumi Ohno / Ohno JAPAN

Project partners:
General Constructor: FUZZY, CO., LTD.

Site Area: 201.89m2
Building Area: 96.34m2
Total Floor Area: 289.02m2
Structure: Reinforced Concrete and Steel, 3 stories
Maximum Height: 8050mm
Design Period: Dec.2006 – May.2007
Construction Period: Jun.2007 – Dec.2007
[Photos by Hiroyasu Sakaguchi]

via Dailytonic and Dezeen

The Puzzleboard cutting board by OOOMS.

Information from the designer:

“Each board can be used on its own as a cutting board or serving plate, or put some boards together and you have super-sized your workspace. It’s ideal for cutting those long baguettes! But the best thing is that any wineglass can be fitted into the blank spot of a board. Using the boards at parties allows guests to enjoy both wine & delicacies, while still having one hand free to greet other friends.”

via Likecool

This chandelier is made of approximately 5,000 hand-strung acrylic gummy bears. Each chandelier takes about two months to make and only ten will ever be made.

via Swissmiss

Bite is a set of interesting silverware by Mark Reigelman that is aimed to draw attention to the ongoing problem of global hunger.

via Likecool

“Embrace Life – Always Wear Your Seat Belt.” A beautiful road safety advertising from the Sussex Safer Roads Partnership. Enjoy!

These beautiful terrariums by Lítill are made with hand blown glass. Each terrarium is an original, hand made art piece with unique elements.

via Design Milk

Favourite Things, designed by Chen Karlsson, is a lamp with a transparent tank beneath the light source that can be used to exhibit treasured objects.
[Photo by Jannis Politidis]

via Dezeen