Beyond the Hype

Beyond the Hype - Episode 13

Thu, 29 Oct 2009 19:14:47 GMT

This is episode 13. LP&P’s storage industry expert Don Jennings chats with Tim Stammers, an analyst with Ovum. They discuss the latest buzz in the market including, in particular, desktop virtualization and how it can be delivered whether on premise or through the cloud.

Beyond the Hype - Episode 12, pt. 2

Fri, 09 Oct 2009 16:34:45 GMT

This is the second part of episode 12. LP&P’s Don Jennings and our client Bob Maness of Pillar Data Systems continue their conversation about social media marketing. Bob discusses how he approaches social media measurement and how to sustain a steady cadence in marketing.

Beyond the Hype - Episode 12

Mon, 05 Oct 2009 14:27:23 GMT

This is episode 12. We continue our series of conversations with B2B technology marketing leaders, LP&P’s Don Jennings chats with Bob Maness, VP of marketing for Pillar Data Systems. Bob discusses paranoia of omission created by social media, which ultimately leads to over engineering and cloudiness in perception.

Beyond the Hype - Episode 11

Thu, 30 Jul 2009 21:40:57 GMT

This is episode 11 of the Beyond the Hype podcast series from Lois Paul & Partners. For this segment, Linsey Krauss from our Austin office caught up with Peter Shankman, founder of the popular Help a Reporter Out service. They covered a range of topics, including how PR pros can use social media to build relationships and how to be successful using Peter’s service.

Beyond the Hype - Episode 10 (pt. 2)

Wed, 24 Jun 2009 18:29:34 GMT

This is the second part of episode 10. Lois and our client Ed Brice of Lumension Security continue their conversation about the evolution of marketing in lieu of social media. They talk about the importance of creating content that is personal and conversational to connecting with the buying community.

Beyond the Hype - Episode 10 (pt. 1)

Tue, 23 Jun 2009 21:00:37 GMT

This is episode 10. For this podcast, Ted Weismann sat down with Lois Paul and Ed Brice, SVP of Worldwide Marketing for Lumension Security, an LP&P client, to discuss the impact that social media is having on B2B marketing. Our conversation started with a look at short-term vs. long-term thinking, then explored how marketers should start thinking about social media as a way to enhance the identity of a company.

Beyond the Hype - Episode 9

Mon, 01 Dec 2008 21:28:47 GMT

This is episode 9. For this podcast, Ted Weismann sat down with Lois Paul and our executive vice president Bill McLaughlin to discuss how trade shows and conferences in our industry have evolved in the current economic and media landscape. Our conversation ranged from how the media are covering shows to how conferences are changing the way they produce events to harness more attendee participation.

Beyond the Hype - Episode 8 (pt. 2)

Mon, 03 Nov 2008 22:59:21 GMT

This is the second part of episode 8. Our senior vice president Suzanne Moran continues her conversation with Josh Bernoff, Forrester analyst and co-author of Groundswell, the best selling book on social media released last March. In this part, Suzanne and Josh talk about how the presidential candidates have leveraged the Groundswell.

Beyond the Hype - Episode 8

Thu, 30 Oct 2008 14:38:19 GMT

This is a special segment as we are very pleased to share with you a two-part conversation between our senior vice president Suzanne Moran and Josh Bernoff of Forrester Research. Josh is the co-author of Groundswell, the best-selling book on social media released earlier this year. In the first part of the conversation, Suzanne and Josh discuss leveraging the Groundswell during tough economic times and overcoming executive concerns about embracing social media technologies.

Shaky economy & IR pitfalls

Wed, 29 Oct 2008 14:01:37 GMT

This is the second part of Episode 7. Our in-house investor relations expert Christine Simeone continues her conversation with our partners Jane McCahon and Mary Conway of Conway Communications on how companies should think about IR during an economic crisis. In this part, Christine, Jane and Mary talk about what companies should avoid doing in such a challenging business climate.

Beyond the Hype - Episode 7

Tue, 21 Oct 2008 18:36:26 GMT

This is Episode 7. We welcome back our partners Jane McCahon and Mary Conway of Conway Communications for another discussion on investor relations. Jane and Mary are joined this time by our in-house IR expert Christine Simeone for a very relevant discussion why companies need to focus now more than ever on the second part of investor relations — the relationships.

Beyond the Hype - Episode 6

Tue, 09 Sep 2008 19:23:02 GMT

Today, we bring you episode 6 of our Beyond the Hype podcast series. In this segment, Don Jennings chats with Deni Connor of Storage Strategies NOW about current trends in the storage market. They discuss the prospects of the storage industry in the current economic environment, as well as emerging technologies like iSCI.

Beyond the Hype - Episode 5

Tue, 17 Jun 2008 20:18:34 GMT

This is Episode 5. In this segment, Cheryl Travis chats with Lois Paul about last month’s All Things Digital, or D6 conference, hosted by the Wall Street Journal’s Walt Mossberg and Kara Swisher. They discuss the highlights of this exclusive conference.

Beyond the Hype - Episode 4

Thu, 27 Mar 2008 13:41:59 GMT

This is Episode 4. In this segment, LP&P's Don Jennings chats with industry analyst Jerome Wendt about the key drivers in the storage market. They discuss the impact of the economy on spending, as well as what storage technologies are commanding mindshare among customers.

Beyond the Hype - Episode 3

Tue, 04 Mar 2008 17:31:49 GMT

In this latest episode of Lois Paul & Partners' podcast series on strategic communications and its impact on business, we continue the conversation on integrated PR and investor relations. It is a roundtable discussion on PR and IR led by Rich Wadsworth. Rich is joined by Lois Paul, and our partners Jane McCahon and Mary Conway of Conway Communications. They discuss best practices around an IPO and how to mitigate risks in financial communications.

Beyond the Hype - Episode 2

Mon, 25 Feb 2008 22:16:52 GMT

This is episode 2 of Beyond the Hype, a podcast series from Lois Paul & Partners on strategic communications and its impact on business. In this episode, Rich Wadsworth leads a roundtable discussion with Lois Paul, and our partners Jane McCahon and Mary Conway of Conway Communications. They discuss the synergies that exist between IR and PR and the obstacles to realizing those synergies.

Beyond the Hype - Episode 1

Fri, 08 Feb 2008 16:31:16 GMT

This is episode 1 of Beyond the Hype, a podcast series from Lois Paul & Partners on strategic communications and its impact on business. In this episode, Cheryl Travis sits down with Lois Paul to discuss the recent DEMO conference.