Hip Hop Distribution

Google+ Traffic for Bands and Brands

Mario Mendoza — Wed, 15 Feb 2012 11:59:49 PST

SEO is changing and Google+ is showing how search is getting married to sharing. When I joined Twitter and Facebook I noticed my sharing habits and saw myself first conversing with fellow followers and then sharing some articles I enjoyed. It’s a natural, obvious occurrence, we socialize and share. Looking at Google+, I see a new dynamic. We are starting from a search first perspective. Many times before, my searches were not always for sharing, they were just research of whatever was on my mind at the time. Now those simple searches have a higher probability to become conversation pieces. … Continue reading →

3 Soundcloud Articles For Effective Music Marketing Growth

Mario Mendoza — Mon, 02 Jan 2012 14:46:36 PST

I love using Soundcloud to discover new music and also promote my own music as well. Discovering music has been a pleasant surprise to me. I have been lucky to find some gems in the rough and started to realize why I like it so much: It’s all about the music. Use this platform with tact and engage. I enjoy how music is the focal point, followed by comments and your interaction. It definitely has a Twitter feel to it with its news feed, but its refreshing that its not spammy, just music you follow and/or people you get … Continue reading →

Can You Help Me? My Music Needs YOU!

Mario Mendoza — Mon, 28 Mar 2011 17:21:57 PDT

The point of this is to get you thinking about specific positive actions that you know will help your website traffic and growth. Where is you main referral traffic coming from? Where is it lacking? View your stats, find where your content thrives and where it might need help. Either or, you are building on fixing your presence or expanding it.

Music Blogging With Consistency and Purpose

Mario Mendoza — Wed, 05 Jan 2011 18:21:03 PST

Managing multiple projects became a crazy task to deal with. I was launching other sites with friends and customers and having good success with helping them establish their presence online. When times got busy, some personal projects got neglected due to just organization and I knew that is not what really represented me. I came up with this simple checklist to start off every month for all of my projects. The reason I like this checklist is because it gets me thinking about content and forces me to create a schedule for what I am comfortable with. The motto for … Continue reading →

Online Marketing for Blogging Musicians

Mario Mendoza — Wed, 29 Sep 2010 18:31:30 PDT

While grinding it out in the lab on my endless quest of effective music promotion, Hip Hop Distribution’s identity came alive. The title of this article is the new tag line for this project: Online marketing for blogging musicians. This is a defining step for me since it has a centralized focus on my mission as a blogging musician. Music promotion has many different levels and one of them is blogging and making your sales strategy as effective as possible. Years of DIY efforts and hit and miss tactics made me focus on two questions: What is really helping my … Continue reading →

Music Consultation 101: Setting Pace In Your Race

Mario Mendoza — Fri, 02 Jul 2010 16:06:59 PDT

Before beginning your online music marketing campaign, think about what sales strategy you want to create. What kind of pace will your content be distributed? What have you done daily to increase your exposure and sales?

Starting From Scratch With Defined Expectations

Mario Mendoza — Mon, 17 May 2010 16:03:28 PDT

The music hustle is a cold beast. The main reason I haven’t posted here in some time is due to redefining what I want out of this music journey. I was formerly half of Fried Roots, and while I and fellow Fried Roots partner decided it was time to part ways, there was alot of discovery to be proud of and lessons learned in that 3 year time period. First lesson: No Regrets! Deciding to run an independent label out of Los Angeles was one of the best decisions I could’ve made. I definitely came out of that experience with … Continue reading →

Does Billboard Fame Excuse Lazy Email Marketing?

Mario Mendoza — Thu, 08 Apr 2010 13:24:17 PDT

I was looking for inspiration for my mailing list strategy and chose to check out what the commercially cool kids were doing on Billboard’s Hot 100. I randomly chose 10 artists from this weeks Hot 100 and wanted to ask some questions: How hard is it to sign up to their mailing list? Do they have a mailing list offer with any free music? What are they offering to make me want to sign up? What catch phrases are they using to invite you to sign up? The real thing I also wanted to see is how these big labels … Continue reading →

Youtube Wants to Share Ad Revenue with Indie Musicians

Mario Mendoza — Wed, 17 Mar 2010 15:17:17 PDT

Independent music is alive and strong. I came across an article from writer Alex Pham from the LA Times that discusses Youtube’s plans to share ad revenue with independent musicians. Youtube is trying to attract more users to the social networking aspect of their site, versus just letting visitors watch a video and run. YouTube sets its sights on independent musicians I am all for it. This relationship before was only for artists on big labels or those who had worked out special agreements with the site. Opening up this revenue stream creates an incentive for indie musicians to … Continue reading →

Using Google Trends for Global Music Friends

Mario Mendoza — Wed, 03 Mar 2010 18:33:00 PST

I’ve been using Google Trends recently for expanding my reach. I was intrigued by meeting influential music bloggers all over the globe. Ultimately, there is no lost cause here in research as long as you work towards your sites promotion. These were some of the initial tasks I wanted to accomplish in this test: Commenting on international blogs, increasing visibility Seeking out international blog reviews of my music Using Twitter and Facebook to build relationships with new friends Why Use Google Trends? Google Trends allows you to see the world’s interest in certain search terms tracked by Google over time. … Continue reading →