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Original and insightful articles from the biggest names in the business
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Advertisers and marketers from around the globe.
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TODAY'S TOP HEADLINES - UPDATE Monday, July 6, 2009
General Mills To Increase Ad Spending (MediaPost)
Increasing domestic marketing spend in next year by high-single-digit percentages.
Zenith Stingy With the Good News (Adweek)
Publicis' Zenith Optimedia has again downgraded 2009 N.A. ad spending forecasts.
TALENT ZOO MEDIA BLOG NETWORK Monday, July 6, 2009
Talent Zoo Media Blog Image Beyond Madison Avenue: Advertising is Irrelevant?
 
Digital Pivot: Getting Social: Friend and Foe in the Job Search
 
Beneath the Brand: Green Is the New Black: Marketing to Environmentalists
 
Flack Me: Advice to Governor Sanford

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MONDAY FEATURED COLUMNIST
Mobile Marketing on the Move
There's no doubt that mobile is the next disruptive technology, the battle for control and the quest to find the nexus between targeting, formats and offers has yet to be decided.
THIS MORNING'S TOP HEADLINES Monday, July 6, 2009
‘Tonight Show’ Audience a Decade Younger (NYT)
The median has dropped partly because older people are tuning out.
Moonfruit Finds Instant ROI with Twitter Campaign (Clickz)
The promotion drove a 600 percent uplift in traffic to the site.
Levi's Target Unlikely to 'Go Forth' and Buy Its Jeans (Adage)
Wieden spot too romantic for audience sensitive to being manipulated.
Frugality Is the New Black (Adweek)
While brands are still important, Kline said, blind loyalty to premium products is out.
Featured Jobs July 6, 2009

Copywriter, Rivet Global, Chicago, Illinois
Art Director, Rivet Global, Chicago, Illinois
Senior Account Strategist, KG Partners, Portland, Maine
+ See More
SATURDAY FEATURED COLUMNIST
What Agencies Need. Respect.
Too many clients don’t respect their agency’s thinking, expertise, creativity, or even the golden rule. How else to explain clients who discount strategic thinking and chew up and spit out agency ideas like chewing gum?
TODAY'S TOP HEADLINES - UPDATE Thursday, July 2, 2009
More Than Ever, Men Trolling The Aisles For The Bacon (Brandweek)
Marketers need to reach the one-third of men who are principal shoppers
Unilever Launches Global Media Review (Adweek)
The client spent $640 million in the U.S. alone on ads last year.
TALENT ZOO MEDIA BLOG NETWORK Thursday, July 2, 2009
Talent Zoo Media Blog Image Beyond Madison Avenue: The Largest Rollout in Starbucks History, or the Economically-Oblivious Coffee Company
 
Digital Pivot: Internet Explorer, Projectile Vomiting, and Feeding America?
 
Beneath the Brand: ‘Old Glory’ in Advertising… Patriotic or Tacky Gimmick?
 
Flack Me: Empathy Missing at United’s Ticketing Machines

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THURSDAY FEATURED COLUMNIST
But Wait, There Really is More
It’s easy to make fun of Billy Mays and the other infomercials of the world. They’re loud, they’re pushy, they sell stuff we don’t think we need. But they work—to the tune of billions in sales. They’re more successful than anything that crates home the awards we tend to covet. We love to pride ourselves on uncovering “simple, human truths,” yet a lot of self-indulgent creative work doesn’t reflect that. I think advertising people of all kinds can find some lessons in what Mays did.
RECENT NEWS Thursday, July 2, 2009
MediaVest Is Looking for Brand 'Swingers' (Adage)
Media buyer tests metric that rewards shows with high number of product switchers.
General Mills Pursues New Items, Without the Cost (WSJ)
GM realizied it could reach eager customers without costly ad campaigns.
Money Worries Kill A-List Film at Last Minute (NYT)
Production was halted on a high-profile film starring Brad Pitt days before shooting.
McDonald's Rolls Out Premium Burgers (MediaPost)
Yesterday was the official national rollout of McDonald's new, $4 Angus burger line.
State Farm Re-evaluating Agency Compensation (Adage)
Unclear whether looking to slash fees; or adopt the sort of value-based model.
FEATURED JOBS Thursday, July 2, 2009
Account Executive - Ad Agency Exp, Bromley Communication, San Antonio, Texas
Interactive Creative Director, Anonymous Employer, Atlanta, Georgia
PR Account Executive, 160over90, Philadelphia, Pennsylvania
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BEYOND MADISON AVENUE
BEYOND MADISON AVENUE
The ad industry's cutting edge blog.
Advertising is Irrelevant?
Clever and Current: Reaching the Information Age
Digital Television… Buzz to Bust
DIGITAL PIVOT
DIGITAL PIVOT
A blog about new and digital media.
Socially Inept: Tips to Organize Your Social Presence
Digital Table for Four?
Getting Social: Friend and Foe in the Job Search
FLACK ME
FLACK ME
Public Relations from the inside out.
Advice to Governor Sanford
PR’s Web 2.0 Future
Why Being Called A Publicist Isn’t Enough
BENEATH THE BRAND
BENEATH THE BRAND
A blog for leading marketers.
Pimp My HBO Show
Green Is the New Black: Marketing to Environmentalists
Sears to the Rescue!



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