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Hiroki Murakami is an independent strategist at the intersection of innovation consulting and creative strategy.

10 years of strategy experience at NYC product design and advertising agencies

Currently practicing strategy at Huge BK

hnmurakami@gmail.com
917 791 0774

Designed and developed by Hiroki Murakami
Digital art by Mina Mir
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01. About me

01.

I’ve spent 10 years as a strategist at NYC product design and advertising agencies. During that time, I’ve spent years learning how to unravel complex problems and help organizations design the next versions of themselves.

I’ve helped create disruptive products and brands, led multidisciplinary teams, mentor strategy departments, and championed change within large organizations.

Where I’ve been

Freelance

Strategist

Publicis Sapient

Manager, Customer Experience & Innovation Consulting

Deutsch

Strategy Director

Hillary Clinton

Senior Strategist

Edelman Digital

Strategist

Who I've worked with

Consumer goods

Anheuser Busch

Energizer

Johnson & Johnson

Energy

GE

Siemens

Financial services

Citibank

PNC

Politics

Everytown for Gun Safety

Hillary Clinton

Technology

Comcast

eBay

Mastercard

Samsung

Verizon

02. Practice areas

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02.

I help organizations add structure and substance to their challenges and ambitions. Having trained in multiple strategy methodologies—human-centered design and brand and creative strategy—I bring years of experience applying strategy frameworks to big unknowns.

But more importantly, I know how to partner with customers, creatives, and executives alike to uncover the unexpected human insights and ambitious ideas that breathe life into any strategic endeavor.

Methodologies and artifacts

Human-centered design


Or,
Design thinking
Experience strategy
Innovation consulting

Workshops

Journey maps

Personas

Rapid prototyping

North star visioning

Product roadmapping

Brand strategy


Or,
Brand planning
Creative strategy

Brand positioning

Campaign strategies

Creative briefs

Customer and channel insights

03. Case studies

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03.

As a strategist, I’ve had the opportunity to partner with incredible teams and organizations and produce ambitious products and brands.

These are several of the projects I’m most proud of. If you’d like more details or would like to hear about my experience with a different industry or subject matter, please reach out.

Human-centered innovation

Crafted a 3-year product innovation strategy using human centered design for a global financial technology provider that led to multiple new products being funded for development.

Customer interviews

Journey mapping

Personas

North star visioning

Design sprint workshop

Business case development

Experience strategy

Reimagined and redesigned the primary ecommerce channel for a top US telecom provider using iterative prototyping and usability testing which led to increased conversion, revenue per customer, and less time per purchase.

Customer interviews

Design sprint workshop

Iterative prototyping

Usability testing

Brand and creative strategy

Pitched, won, and led the rebranding of an iconic dot-com era SaaS provider working directly with the CEO and CMO on a global expansion and reimagined product offering.

Ethnographies

Conjoint analysis

Customer personas

Brand positioning and purpose

North star visioning

Logo redesign

TV and digital

CRM

04. Work with me

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04.

I’m excited to learn about what you’re working on. Even if you or your project doesn't sound like any of the descriptions below, let’s talk.

I often work with

Product design agencies

Advertising agencies

Product management groups

Brand management group

Causes and movements at discounted rates

I can help with

Strategy leadership for a project

Human-centered product innovation

End-to-end experience strategy

Brand positioning and creative strategy

Customer insights and trendcasting

Get in touch

Contact me for availability and rates

hnmurakami@gmail.com

917 791 0774

© Hiroki Murakami 2021

hnmurakami@gmail.com
917 791 0774

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