Hit Designs » Blog http://www.hitdesigns.com Say Hello to your Brands DNA. Mon, 13 Feb 2012 21:48:25 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 JC Penny’s new logo http://feedproxy.google.com/~r/HitWords/~3/RQ6iOmovLEE/ http://www.hitdesigns.com/2012/02/13/jc-pennys-new-logo/#comments Mon, 13 Feb 2012 21:46:41 +0000 admin http://www.hitdesigns.com/?p=301 So what do you think? and what do you think it represents? Don’t read any further if you want to guess.

The new logo with the blue and red color scheme and the small blue square top right are to evoke the American flag to show JCP is an American company. The Square is representational of JCP new pricing strategy of “fair and square”. So we have an American company with fair and square pricing.

]]> http://www.hitdesigns.com/2012/02/13/jc-pennys-new-logo/feed/ 0 http://www.hitdesigns.com/2012/02/13/jc-pennys-new-logo/ Big Bold Business http://feedproxy.google.com/~r/HitWords/~3/kD0R6dn91sY/ http://www.hitdesigns.com/2012/02/11/big-bold-business/#comments Sat, 11 Feb 2012 19:22:51 +0000 admin http://www.hitdesigns.com/?p=286 Hit Designs will be part of the Big Bold Business book out this spring. Our chapter on Branding will be included in this new and exciting book that features top New Jersey business women. We are happy to be a part of this talented pool of women. Hit Designs also did the branding and cover art for this book. For more information visit Big Bold Business.

]]> http://www.hitdesigns.com/2012/02/11/big-bold-business/feed/ 0 http://www.hitdesigns.com/2012/02/11/big-bold-business/ 5 rules for mindful creativity http://feedproxy.google.com/~r/HitWords/~3/XvOaRvTQNt8/ http://www.hitdesigns.com/2011/12/27/5-rules-for-mindful-creativity/#comments Tue, 27 Dec 2011 17:58:54 +0000 admin http://www.hitdesigns.com/?p=268 http://ow.ly/3gxuy

]]> http://www.hitdesigns.com/2011/12/27/5-rules-for-mindful-creativity/feed/ 0 http://www.hitdesigns.com/2011/12/27/5-rules-for-mindful-creativity/ Scribbles: CD cover http://feedproxy.google.com/~r/HitWords/~3/HF5ZUkPy8jw/ http://www.hitdesigns.com/2011/12/27/scribbles-cd-cover/#comments Tue, 27 Dec 2011 17:19:15 +0000 admin http://www.hitdesigns.com/?p=259 before & after

]]> http://www.hitdesigns.com/2011/12/27/scribbles-cd-cover/feed/ 0 http://www.hitdesigns.com/2011/12/27/scribbles-cd-cover/ Scribbles: brochure http://feedproxy.google.com/~r/HitWords/~3/yyWP0xv9Cn8/ http://www.hitdesigns.com/2011/12/27/scribbles-brochure/#comments Tue, 27 Dec 2011 17:17:15 +0000 admin http://www.hitdesigns.com/?p=255 before & after

]]> http://www.hitdesigns.com/2011/12/27/scribbles-brochure/feed/ 0 http://www.hitdesigns.com/2011/12/27/scribbles-brochure/ Scribbles http://feedproxy.google.com/~r/HitWords/~3/MAwA3Inaah0/ http://www.hitdesigns.com/2011/12/27/scribbles/#comments Tue, 27 Dec 2011 17:13:11 +0000 admin http://www.hitdesigns.com/?p=246 I’m starting to put up some of my work along with what i call my scribbles of how i begin a project. I never go to mouse before paper as I like to say. So you will get a little insight of how I begin. You may be amazed at just a few lines or words that help me get to the end results or you may be wondering what the heck does this all mean.

]]> http://www.hitdesigns.com/2011/12/27/scribbles/feed/ 0 http://www.hitdesigns.com/2011/12/27/scribbles/ When I Grow Up I Wana Be An Art Director! http://feedproxy.google.com/~r/HitWords/~3/fqJcdkrFtoE/ http://www.hitdesigns.com/2011/11/21/when-i-grow-up-i-wana-be-an-art-director/#comments Mon, 21 Nov 2011 20:11:12 +0000 admin http://www.hitdesigns.com/?p=135 This says it all.When I Grow Up

]]> http://www.hitdesigns.com/2011/11/21/when-i-grow-up-i-wana-be-an-art-director/feed/ 0 http://www.hitdesigns.com/2011/11/21/when-i-grow-up-i-wana-be-an-art-director/ Who, What, When, Where and Why of Design http://feedproxy.google.com/~r/HitWords/~3/7DQLEtpUqaI/ http://www.hitdesigns.com/2011/11/21/who-what-when-where-and-why-of-design/#comments Mon, 21 Nov 2011 19:42:12 +0000 admin http://www.hitdesigns.com/?p=121 Designers need starting points. Yes, I agree we are Brilliant and Talented but not Magicians. In order to quote acurately, stay on track and get the ball rolling, you can start by answering a few questions like these for your designer.
• When is the job due?
• What are the size requirements?
• What are the file formats you or your printer may require?
• What media will this design be used? (print) (web) etc.
• What is the message you want your design to say?
• What colors do you like?
• Do you have any particular design styles you like?
• Do you have examples of what you like?
• What is your budget?
• Who is your targeted audience? 

]]> http://www.hitdesigns.com/2011/11/21/who-what-when-where-and-why-of-design/feed/ 0 http://www.hitdesigns.com/2011/11/21/who-what-when-where-and-why-of-design/ The Refreshed Logo http://feedproxy.google.com/~r/HitWords/~3/JVgjddaRPWU/ http://www.hitdesigns.com/2011/11/21/the-refreshed-logo/#comments Mon, 21 Nov 2011 19:40:35 +0000 admin http://www.hitdesigns.com/?p=118 Toned down
type
Friendly
flourishes
Happier Colors 

]]> http://www.hitdesigns.com/2011/11/21/the-refreshed-logo/feed/ 0 http://www.hitdesigns.com/2011/11/21/the-refreshed-logo/ 5 Step Branding Tips http://feedproxy.google.com/~r/HitWords/~3/xb696SMzqqc/ http://www.hitdesigns.com/2011/11/21/5-step-branding-tips/#comments Mon, 21 Nov 2011 19:38:47 +0000 admin http://www.hitdesigns.com/?p=116 1. Think analytically. A brand should provide something that warrants attention on a consistent basis, something your audience wants and is not getting from your competitors. 
2. Maintain your brand. One rule of thumb is that when you start to become tired of your logo, tagline, and branding efforts, that’s most likely when they are sinking in with customers. 
3. Don’t try to appeal to everyone. Typically, the best you can do is to focus on the niche market for your product 
4. Know who you really are. Know your strengths and weaknesses through honest analysis of what you do best.
5. Fully commit to branding. Treat all functions of the company, from product development to sales, as integral aspects of your brand.

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