I found this out via this little gem with Elizabeth Gilbert, a writer and loved her view on ego, creativity, struggle and the role of hard slog and luck.

Guillaume stood out in interviews as a most talented, kind individual with a fascinating career backdrop. He has worked in places as diverse as Mexico, where he re-designed the façade of the World Trade Centre, to the British Council, where he loitered on the contemporary art scene.

We were  firstly attracted to his digital expertise: what clinched it is that he is also  a fantastic art director. He has worked for the likes of Damien Hirst,  BMW, and some jeans company called Levi’s…and loads more.

He is getting on with some great work for our nascent digital business e-Bee. Thanks Guillaume for joining us at Hive, and for putting up nicely with us calling you “Giam”.

We sampled dozens of dishes, favourites being; the sardine pie, scallop and cauliflower puree from Alain Ducasse at the Dorchester, the Pork from the Cinnamon Kitchen. Pretty special English Chapel Down Pink fizz started us off with a dozen or so oysters and Guillaume our digital guru ended us with viognier that was from just down the road from his parents house.

Patientslikeme.com is a privately owned initiative that encourages patients to post details about themselves. This real world, outcome-based data is shared with individuals and organisations who work to improve health outcomes, including pharmaceutical companies, research organizations, and non-profits.

30% of epilepsy patients are refractory to treatment, so this move is good news for patients, HCPs and even competing Pharma. Over 37,000 patients are already registered on the site as well as 3,000 caregivers. Any epilepsy community should include the voice of caregivers, as a significant proportion of epilepsy sufferers are elderly or have learning disabilities.

Patientslikeme.com doesn’t just collect data from patients, it provides quality information and allows them to blog and communicate with peers. It’s a site that really does seem to have patients’ interest at heart. That’s why we like it – and so congratulate UCB for being a part.

Sanofi-aventis to donate 100 million doses of pandemic influenza vaccine to WHO
Sanofi-aventis CEO Chris Viehbacher announced Wednesday that the company plans to make a donation of 100 million doses of influenza vaccine to the World Health Organization to help developing countries confront the influenza A (H1N1) pandemic. Speaking at the Pacific Health Summit, Viehbacher stated that “the future of our industry is linked to the healthcare solutions that will be found for emerging countries,” and added that the donation is being made in support of WHO Director-General Margaret Chan’s “call for common action to fight the pandemic.”

The researchers asked more than 700 people to look at outlines of both a male and female body and identify which of several shaded areas was a particular organ. The results are shocking. Less than half the respondents could correctly place the heart, while under one-third could place the lungs in their correct location. Interestingly, even those respondents for whom the organ had a relevance performed poorly – for example, more than half of those with renal problems did not correctly identify the location of the kidneys. These findings don’t exactly fit with the picture of the modern, tech-savvy, informed patient that lives in my head.

The researchers also said their findings raise concerns about doctor-patient communication. No shit. Try having a meaningful conversation with a quantum physicist about string theory, without knowing what strings are or where they live. I tried. It’s difficult. Especially when drunk.

And, with the introduction of patient choice in healthcare, concerns about health illiteracy are only become graver. Should Joe Public, who doesn’t know his prostate from his pancreas, really be at the helm when it comes to his healthcare? Would you let me, a copywriter, service your car? Didn’t think so.

This, by the way, is not an argument against patient choice. But, let’s get realistic. The patient needs advice, information and support before being able to take on the role of ‘healthcare chooser’. Or, at the very least, lessons in basic anatomy.

Here’s a  one of  our finest who stumbled across our local piano in Broadwick Street after a hearty lunch.

I bought my first 12 inc record album. The band was called The Prodigy and the album was called Experience and I had managed to purchase a limited edition white sleeve special. The slick minimalist style of the cover contrasted vastly with the atmospheric colouring and transient use of typography within the inner sleeve. The music was an array of cutting edge sounds and lyrics mixed with mesmerising beats and a unique series of piano keys. Fast forward 18 years and the band are once again proving that they see design as an essential ingredient in expressing their music.

The use of animated graphics in the new video for Warriors Dance  is truly magical and inspiring….