Horsepower Marketing developed an online and print campaign to promote the firm’s 2008 transition into Dealer Direct status.

The campaign includes a direct response program sent directly to high-value independent and franchise motorcycle dealerships. In addition, we executed a publicity plan that introduced D&D’s President, Dave Rash, to the motorcycle industry media. Podcasts have been scheduled with consumer and industry online magazines to educate the dealers on D&D’s new status.

The final component of the plan is to develop a series of videos that highlight the performance exhaust pipe systems and to assist in pulling product through the distribution channel.

Changing Landscape

Press releases show up on blogs, social networks and search engines on a regular basis - the media as well as consumers are now viewing them more than ever. That is why our plans include a significant online element.

Results

The results of the campaign are still early. Even so, D&D’s revenue stream is holding steady and new editorial opportunities have opened up.

Write Up At DealerNews

The following is the write up of the D&D interview by Arlo Redwine:

From motorsports to powersports we deliver pictures that are used in catalogs, press releases, sales sheets, magazines, posters, websites and advertisements.

##Digital Images Click the following images to see our gallery of photographs. These pictures are samples from our recent projects.

E-commmerce Products

Someone said that a picture is worth 1,000 words. In an e-commerce store, it’s worth $1,000s of dollars. Horsepower Marketing utilizes digital photography to tell the story and help sell the products and services that our clients market. Good, sharp and well lighted pictures sell more products. Featured above is a sample photo shoot for Torian Chopper Leathers located at Torian Market.

Hot Rods

Models

Exhaust Pipe Systems

High Speed Racing

Podium Celebration

Additional Client Work

We completed a series of exhaust pipe photographs for a 2007 product release.

During the 2006 Supermoto season we shot over 10,000 images for HMCRacing.com

Horsepower Marketing is called on to shoot all new 2006 products at D&D Exhaust

Hardbikes engaged Horsepower Marketing to shoot the 2006 edition of Sturgis

Stories assist you in making sense and order out of a disparate collection of facts. It entertains and informs in a way to make it easier to remember key points and concepts.

Stories also create interactivity—people put themselves into stories and can relate to the situation.

Our podcast is with K&N Filters and it is part of a series of articles at Bikernet that tells a story about a young woman that purchases a Harley Nightster and finds out what she needs to make it fit for her size and lifestyle.

When the collection of articles, vidcasts and podcasts are completed the reader will take trips to motorcycle runs and see the protagonist wrenching on her bike with the products and services that help make her initial motorcycle experience a success.

Our interview is with Johnny Jump of K&N Filters . He discusses there racing heritage and association with NASCAR, Indy Car, Motocross and AMA Supermoto teams. In addition, he discusses the technology behind filtration.

The entire storyline will appear in the summer of 2008.

Racing April 4-6, 2008 - Karger promotes the Stateline Supermoto Challenge at Buffalo Bill’s Resort & Casino in Primm, Nevada, just a couple of hours from L.A. and less than an hour from Las Vegas. The venue is a fully self-contained resort, making it the ideal location for fans and racers to spend an action-packed weekend kicking off the supermoto season.

Each week Horsepower Marketing is engaged by our clients to promote their brand, increase traffic to their website and assist in meeting their monthly sales goals.

One trick in our bag is utilizing Bikernet.com and BikernetMetric.com. These online publications are the largest American and metric V-Twin sites in North America. They pick up our releases weekly and we have the ability to get in front of 400,000 enthusiasts monthly.

Objective

Our objective in this piece is to get enthusiasts over to the gallery or website to see the motorbikes. We look at conversion ratios and work on targeting the ideal candidate to click on the link and send an email or pick up the phone.

Promo Developed for Bikernet

The Red Retro Chopper is unique, fast, cool and proud… Dar Holdsworth of Brass Balls Bobbers & Choppers is building sano Choppers that have everything you need and nothing you don’t.

Latest Creation From Brass Balls Bobbers & Choppers

Darwin Motorcycles, the creator of Brass Ball Bobbers, builds high-caliber Choppers that are unique, stand out in a crowd and don’t cost an arm and a leg. It’s considered by many enthusiasts to be “The above average bike for the average Joe.”

“The reason we can deliver such a sharp and creative motorcycle at such a competitive price is because of the economies of scale that are built into our manufacturing process,” says Dar Holdsworth, Darwin Motorcycles President and Master Designer. “We feel that everyone who wants a custom Chopper should get one, and we have built a motorbike that has everything that you need at a smokin’ price.”

Check out the Chopper Show on Flickr. Click here to see the Chopper Gallery.

Dar Holdsworth, President of Darwin Motorcycles and manufacturer of Brass Ball Bobbers and Choppers talks with Robin Hartfiel. Dar builds aggressive and classically styled Bobber. Check them out at www.brassballsbobbers.com.

Darwin Motorcycles is extending a $500 discount to all Bobbers and Choppers purchased in January 2008 through July 2008 for all active duty military, police, firefighters and school teachers.

Holdsworth, a Desert Storm veteran, understands the commitment and sacrifice that is required to perform America’s essential services. Whether an individual is fighting a fire or fighting for the mind of a student, each job delivers on the betterment of the country and the community.

I know what it’s like to put it on-the-line on a daily basis and I wanted our company to give back to the men and women that are doing it today, keeping us safe and defending our freedoms,” said Holdsworth. “Our $500 service program shows our commitment to the backbone of America.

Motorcycle Business Review Podcast is produced by Horsepower Marketing and sponsored by Biker Pros, a marketing and operations consulting firm. Robin Hartfiel on microphone.

Kincart of Tucker Rocky Distributing talks about what is new for 2008. New technology, new designs and new looks are coming to motorcycle riders and your local dealer.

Tucker Rocky Distributing is a world-wide leader in the wholesale distribution of aftermarket parts, accessories and apparel for the powersports industry. We stock and sell over 75,000 items for street bikes, off-road motorcycles and ATVs, as well as all the accessories and apparel needed by the people that ride them.

Sam Wills is a chassis builder and distinguished Top Fuel Bike builder, tuner and rider. He is a multiple US number one plate holder, World Record Holder and the first guy to run 200mph record holder.

He builds the Brass Balls Bobbers’ motorcycles.

Sam Wills of Racing Innovations has been building chassis since 1979. He has built chassis for some of the biggest and well-known custom bike builders in the industry and has been featured on several well-known shows on the Discovery Channel.

In 2006, Sam (Racing Innovations) teamed up with Dar Holdsworth to start Darwin Motorcycles and bring track inspired quality bike building to the streets. This joint venture will offer the above average bike to the average Joe - bikes that are truly unique and quality second to non.

Motorcycle Business Review Podcast is produced by Horsepower Marketing and sponsored by Biker Pros, a marketing and operations consulting firm. Robin Hartfiel on microphone.

Brenda Trumbo is the Sales and Marketing Manager for ICON Motosports V-Twin. ICON makes protective apparel for male and female riders, and has quickly become a leader in women’s apparel. She speaks with Robin Harfiel about styling and safety.

Brenda is one of a few women working to develop and bring to market women’s motorcycling apparel. Over the course of her career, she has been instrumental in promoting and supporting lines of women’s gear at several top motorcycle manufacturers.

Motorcycle Business Review Podcast is produced by Horsepower Marketing and sponsored by Biker Pros, a marketing and operations consulting firm. Robin Hartfiel on microphone.

Paul Giacherio, Horsepower Marketing, VP of Development, talks about Wordpress and integrating a content management system with e-commerce solutions.

Customers referenced in this business blog:

• Metric Thunder
• NASMOTO
• HMC Racing

MPN Podcast is produced by Horsepower Marketing and sponsored by Biker Pros, a marketing and operations consulting firm. Robin Hartfiel on microphone.