One example is Microsoft, which is selling interactive ads on the home screen of its Xbox 360 gaming console for the first time.

The ads, which can either open up to full-screen video or link to a destination page, are structured around a daily rate rather than on a cost-per-click basis, according to Microsoft advertising managing director Liam Walsh. The experience and format is similar to Apple’s iAd in that consumers can stay inside the ad and experience a full-screen video message.”

“Late last week a trailer popped up online for a new fragrance from Gucci, Gucci Guilty. The 30-second clip features Chris Evans and Evan Rachel Wood, and was directed by “Sin City” helmer Frank Miller. Today there’s another 30-second clip online which Gucci’s official YouTube feed touts as the “official TV commercial for Gucci Guilty.” The ad is set to premiere on September 12 during the MTV Video Music Awards, though now I’m wondering if we’re in for something longer.The ad has a real “Sin City” feel to it; although it is in color, it’s the same sort of hyper-stylized colorization you saw in the comic book adaptation. Only it permeates the whole thing. It’s a pretty cool look, and very identifiably Miller’s work for those who are familiar with “Sin City” and “300.” See for yourself after the jump.”

Terms of the deal weren’t disclosed. Most of the deals in the online ad world the last two years have tended to involve major agencies buying analytics providers, such as in the case of WPP Group’s purchase of TNS Media Intelligence (now Kantar Media)”

It looks like  Euro RSCG is trying to have control of all the media, however, this could just be the beginning.

“According to new research released Monday by eMarketer, U.S. advertisers will spend an estimated $1.7 billion in ads on social networks in 2010, accounting for 6.7 percent of all online ad spending.

The dramatic rise — with growth of 20 percent this year, accelerating to 24 percent next year — shows why Google, the biggest player in online advertising, is finally taking the threat from social networks seriously, and Facebook is moving to protect its turf.”

In the first half of the year, the online sales were at 18%, this shows that there has been an amazing increase of traffic in the online industry.

There is no doubt that the online industry is making its way through the global crisis and it’s definitely coming back for more.

“Since launching its iAd mobile advertising service on July 1, Apple has been slow to roll it out. Of the 17 launch partners Apple named for iAd, only Unilever PLC and Nissan Co. had iAd campaigns for much of July. Of the remaining 17, Citigroup Inc., Walt DisneyCo. and J.C. Penney Co.—which tied its campaign to the back-to-school-season—have since launched iAd campaigns and other companies are planning iAd efforts.

Part of the reason some marketers are experiencing delays in getting their iAds to market is that Apple has kept tight control on the creative aspects of ad-making, something advertisers aren’t used to, according to several ad executives involved with creating iAds.”

“Strengthened by transaction transparency, ad networks, marketplace auctions, expanding premium inventories, innovative formats, lower CPMs, unambiguous campaign performance benchmarking, ROI and accountability metrics, combined with broadcast buying scale, online video advertising and related media spend is forecast at $2.7 billion in 2010.”

“The report, Online Video Advertising and Media Spend: 2010 - 2012 shows in-banner video spend surpassed pre roll in dollar value in 2005, and the versatile format is expected to continue to lead the market through 2012, though at a declining rate.”

“Google TV Ads, which already runs ads through other partnerships, has added several DirecTV channels, including Bloomberg, Fox Business, Centric, Fuel, G4, Current, Ovation, Fit, Sleuth, Chiller and TV Guide. Ads will able to be shown during primetime.

Google aready has ad relationships with Dish Network, NBC Universal, Hallmark Network, Bloomberg Television, Game Show Network, Outdoor Channel, and CBS College Sports”