News, opinion and resources for the North West media industry http://www.how-do.co.uk Sun, 08 Nov 2009 13:29:59 +0100 FeedCreator 1.7.2 http://feedproxy.google.com/~r/how-do/~3/qIcgWiok-Ek/index.php Isn't it usually newspapers that pay their staff? Common practice we thought. However, in a daring new initiative that might be set to revolutionise the world of publishing recruitment, the Lancashire Telegraph appears to be asking for a new reporter to actually pay for the opportunity to find the stories, meet the people and be part of the race to meet deadlines. Fri, 06 Nov 2009 16:18:01 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6760&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/q3WCwfCBenk/index.php Last night saw design agency The Neighbourhood (north-west-media-news/north-west-broadcasting/the-neighbourhood-creates-animated-ident-for-channel-five-200902174691/) in celebratory mood as the three year old company scooped the accolade of the Manchester Evening News young business of the year. Fri, 06 Nov 2009 14:47:40 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6759&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/eMXxTi8xhd0/index.php Tonight sees the official launch of Absolute Cosmetics, a free quarterly glossy magazine that is aiming to corner the UK cosmetics industry... from its home in Macclesfield. Fri, 06 Nov 2009 13:16:43 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6757&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/1M3O7tICLI0/index.php ...old TVs that is. In a development that will have the region's Dixons and Currys rubbing their hands together with unbridled glee, it appears as through the region's switchover to digital, which commenced this week (north-west-media-news/north-west-broadcasting/a-historic-day?-granada-leading-the-digital-tv-revolution-200911046732/), has been renewing more than just our transmission signals. Fri, 06 Nov 2009 11:11:31 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6756&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/aT1UaqbdGeo/index.php The Prime Minister took the opportunity to answer all the burning questions that Manchester's youth could throw at him yesterday (at least they weren't chucking anything else in his general direction, Ed) when he paid a visit to Key 103 (north-west-media-news/north-west-broadcasting/key-103-brings-stars-to-the-streets-200907075808/) as part of the 'Backing Young Britain' campaign. Fri, 06 Nov 2009 10:27:14 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6755&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/2LVPIddM9GY/index.php Cuckoo Design has been appointed to help the UK's largest affinity friendly society, Police Mutual, revamp its online presence and offer an enhanced customer experience to its 210,000 UK-wide membership base. Fri, 06 Nov 2009 09:40:06 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6754&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/JyiDLmYIWFo/index.php Paul Bowers, head of public affairs at Weber Shandwick North (north-west-media-news/north-west-marketing-services/more-public-affairs-for-weber-shandwick-north,-as-agency-gets-in-to-bed-with-network-200910076516/), reflects on the latest changes to the lobbying industry following a week in which the Government proposed the creation of a statutory register of lobbyists and a group of Lords recommended that peers should be banned from paid lobbying. Fri, 06 Nov 2009 09:12:34 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6753&Itemid=58 http://feedproxy.google.com/~r/how-do/~3/pslwsmlBdGA/index.php Cheadle-based agency Fresh Group (north-west-media-news/north-west-marketing-services/fresh-group-takeaway-mcdonalds-restaurants-appointment-200910026483/) has been appointed by supermarket chain Morrisons to deliver an in-house event, which will take place in 2010. Fri, 06 Nov 2009 08:30:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6758&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/K54FQEH3jCc/index.php Made in Manchester is claiming that its pioneering bid to open up new channels for radio drama, by releasing its Turing's Test production exclusively through The Independent's website (north-west-media-news/north-west-broadcasting/pioneering-agreement-sees-the-independent-premiere-alan-turing-drama-online-200910146566/), has succeeded beyond expectations. Fri, 06 Nov 2009 08:16:52 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6752&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/nLREZ8zVMzo/index.php Manchester PR agency Tangerine (http://www.tangerinepr.com/) has acquired Steve Downe’s Juice Digital, (http://www.juicedigital.co.uk/home/home.aspx) which it plans to grow into the “leading social media specialist outside London.”While it will become a division of the agency, the Juice Digital (north-west-media-news/north-west-digital-media/paver-downes-founder-opens-doors-of-juice-digital-200812044193/) brand will be retained. Fri, 06 Nov 2009 07:30:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6751&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/_kWHdCfHtew/index.php Welcome to the weekly Wrap from How-Do - media news for the North West. Thu, 05 Nov 2009 23:00:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6738&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/e4eY4woD0xM/index.php Reports in America suggest Danny Boyle (north-west-media-news/north-west-broadcasting/danny-boyle-scores-oscar-success-with-slumdog-millionaire-200902244740/) will be directing a film about mountaineer Aron Ralston who had to amputate his own arm to survive. Thu, 05 Nov 2009 13:54:51 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6750&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/m6aJYPyhw90/index.php Made in Manchester’s (http://www.madeinmanchester.tv/index.shtml) PR and marketing arm has won another major sporting contract following the World Swimming Championship’s last year. Thu, 05 Nov 2009 13:22:31 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6749&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/6n4ELGOIkkQ/index.php Ruth Jones and James Corden will be delivering this year’s Anthony H Wilson (how-did-they-do/obituaries/tony-wilson-20070814791/) lecture at the Midland Hotel in Manchester. Thu, 05 Nov 2009 13:06:41 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6748&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/wBNSdBFJeLQ/index.php Inventive IT (http://www.inventiveit.net/) in Rochdale has created a hotel room booking application for its client LateRooms.com. (http://www.laterooms.com/) Thu, 05 Nov 2009 12:23:21 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6747&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/oKE73K1T1lg/index.php Liverpool social marketing agency Ice (http://www.icecreates.com/) is working with The Deborah Hutton Campaign (http://www.deborahhuttoncampaign.org/) and Cut Films to discourage young people from smoking. Thu, 05 Nov 2009 11:59:33 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6746&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/Rz_D7PgO_ds/index.php Manchester brand and packaging company Touchpoint (http://www.touchpointuk.com/) is behind the new brand identity and product designs for Soya Health Foods, (north-west-media-news/north-west-marketing-services/soya-health-foods-revamps-its-range-with-touchpoint-200802211968/) which has now become Tribeca May. Thu, 05 Nov 2009 11:01:36 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6744&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/h-Q0kVNRYOo/index.php A rarity in these troubled times, (north-west-media-news/north-west-publishing/trinity-mirror-and-johnston-press-drop-out-of-ftse-250-200812124253/) but ITV (http://www.itvplc.com/) has issued a positive trading update this morning with a prediction that net advertising revenues (NAR) will rise next month. Thu, 05 Nov 2009 10:40:58 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6743&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/wV9J-2VqhLQ/index.php Location-based social networking application Foursquare, (http://foursquare.com/) has arrived in Manchester. Thu, 05 Nov 2009 10:27:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6745&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/k7AAUkj3hAw/index.php A busy few days for CTI (north-west-media-news/north-west-digital-media/cti-heads-home-after-northern-quarter-fire-200910276664/) in Manchester, which has added another client to its roster, the latest, a 2 year contract with Mercuri International. (http://www.mercuriinteractive.net/) Thu, 05 Nov 2009 10:12:46 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6742&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/ZBwMz4I2V2k/index.php The National Union of Journalists (http://www.nuj.org.uk/index.html) says today that their members in Liverpool have unanimously passed a motion of no confidence in the management of Trinity Mirror on Merseyside, as the publisher announced more job losses. Thu, 05 Nov 2009 09:46:06 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6741&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/7oIty7RfrMQ/index.php 3SixtyMedia (north-west-media-news/north-west-broadcasting/itv-spends-a-quarter-of-a-million-upgrading-the-manchester-studios-200804182393/) is using web-based video platform FORscene for the post-production of The Lakes. Thu, 05 Nov 2009 09:28:01 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6740&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/1awRMfHu3x4/index.php Kellogg's has confirmed to How-Do that it is set to switch its global advertising business to Leo Burnett (north-west-media-news/north-west-marketing-services/cbjwt-awaits-confirmation-of-kellogg's-shift-to-leo-burnett-200911046736/), bringing an end to its relationship with JWT - and, from a regional and UK perspective, CBJWT - before the end of the calendar year. Wed, 04 Nov 2009 17:23:12 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6739&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/vbRyb1ZqnMc/index.php Well, sort of. Wed, 04 Nov 2009 15:35:38 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6737&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/cfQMx5uDRlo/index.php Bad news would appear to be in the pipeline for Manchester's CheethamBellJWT, if trade press reports are to be believed, as cereal giant Kellogg's (north-west-media-news/north-west-digital-media/magneticnorth-launches-groundbreaking-special-k-site,-as-kellogg's-drives-digital-forward-200909306465/) readies itself to shift its global advertising account from JWT Worldwide to Leo Burnett. Wed, 04 Nov 2009 15:00:37 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6736&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/8BEMTrlpsuM/index.php Premier and Champions League high-fliers Manchester United (north-west-media-news/north-west-digital-media/liverpool-and-manchester-united-top-of-the-(facebook)-league-200910286681/) have secured a five-year 'partnership' deal with African telecoms firm Globacom Limited. Wed, 04 Nov 2009 14:28:38 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6735&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/aY4FQb96xQo/index.php Birkenhead-based door drop marketing firm LinkDirect (north-west-media-news/other-media/royal-mail's-pain-is-linkdirect's-gain-200909236414/) has secured its biggest ever contract win, with the news that it has been appointed to deliver 42 million copies of The Phone Book over the next three years. Wed, 04 Nov 2009 13:58:27 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6734&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/o6xC3jLPQv4/index.php Trinity Mirror North West and Wales has released a statement this afternoon announcing that it is looking to reduce editorial numbers at its Merseyside base as a result of the pressures all parts of the media sector are currently experiencing due to the ongoing economic downturn. The Liverpool Daily Post is expected to bear the brunt of the cuts. Wed, 04 Nov 2009 12:42:31 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6733&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/Svm3Ry76tM0/index.php Today is the big day. In the early hours of this morning the analogue BBC2 signal was turned off at Winter Hill (north-west-media-news/north-west-broadcasting/digital-countdown-marked-with-on-screen-messages-for-granada-region-200905055289/) and from all of its 70 local transmitters, initiating a process that will bring the long-awaited digital TV revolution to some seven million viewers in the Granada region. Wed, 04 Nov 2009 10:50:08 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6732&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/8nY6qzzikUE/index.php Ricky Hatton is busy building his future outside the ring, as he looks to establish numerous ventures under one 'Brand Hatton' umbrella, as created by Bury agency Wilson Cooke. Wed, 04 Nov 2009 10:02:35 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6731&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/T9GHUg_SMOA/index.php With H1N1 doing the rounds, in the media and everywhere else, Manchester's Comtec Presentations (north-west-media-news/north-west-marketing-services/comtec-presents-tuc-conference-200908186140/) can no doubt expect a bumper attendance at its latest event next week - a get together that it says will be one of the countries largest gatherings of infection control specialists and experts. Wed, 04 Nov 2009 09:35:28 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6730&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/igO3fuSTeCk/index.php Today sees the Salford Advertiser launch what it is calling its most important campaign ever - the bid to raise £250,000 towards a specialist cancer unit in Salford. Wed, 04 Nov 2009 08:58:28 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6729&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/NOn-8pCOW6U/index.php Just Search (north-west-media-news/north-west-digital-media/just-search-nets-kcc%92s-%C2%A3100k-seo-campaign-200901294538/) has unveiled Vicky Hope as the firm's new operations director. Wed, 04 Nov 2009 08:25:33 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6728&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/2Mw9L4wiBXk/index.php Robert Harwood-Matthews, the former chief executive of TBWA\Manchester, is heading back to both the UK and his former agency group, with the news that he is set to succeed Tim Lindsay as the president of TBWA Group UK. Wed, 04 Nov 2009 08:01:59 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6727&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/1WwpxklTCJg/index.php Brazen (http://www.brazen-world.com/) has won a Diamond Gramia (http://www.gramia.co.uk/page/home.html) - one of the grocery industry’s top awards - for its work with Chicago Town Takeaway pizzas. (north-west-media-news/north-west-marketing-services/chicago-is-brazen%92s-kinda-town-20070709609/) Tue, 03 Nov 2009 15:12:26 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6726&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/Df_bpBLawD0/index.php The Beatles Story (http://beatlesstory.com/) and Merseytravel (north-west-media-news/north-west-marketing-services/marketing-chief-harrison-to-depart-from-merseytravel-200908266210/) are heading up a PR and marketing campaign to establish Liverpool as the top UK destination outside London for Indian tourists. Tue, 03 Nov 2009 14:50:29 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6725&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/7XeBxIgUZgI/index.php Liverpool agency, New Mind, (http://www.newmind.co.uk/) is to specialise solely on the e-tourism sector (north-west-media-news/north-west-digital-media/bing%21-as-new-mind-produces-photosynth-first-for-tourism-200907215932/) as it signs a partnership agreement with Together Online. (http://www.itsbettertogether.co.uk/) Tue, 03 Nov 2009 14:22:58 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6724&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/OekiyfF1bvc/index.php 4 Manchester marketing communications agencies have come together to form the M460 (http://m460.goldsbrough.biz/) alliance, with the aim of helping technology companies. Tue, 03 Nov 2009 14:03:35 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6723&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/f-gBneTKC8c/index.php Zeus PR (north-west-media-news/north-west-marketing-services/zeus-expands-with-congleton-move-200902094627/) in Cheshire has added another client to its roster, with customer loyalty specialist uber. (http://www.uber-uk.com/index.html) Tue, 03 Nov 2009 11:15:10 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6722&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/Sn-rr9G4Rs0/index.php The newly formed CGI studio, Movie Foundry (north-west-media-news/north-west-broadcasting/image-foundry-heads-for-the-movies-200909246418/) is behind the visuals for Ground Warfare, a new 4-part documentary which starts on National Geographic tonight. Tue, 03 Nov 2009 10:24:04 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6721&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/zuNK6UWqtUE/index.php Corporation Pop’s (http://www.corporationpop.co.uk/) been credited with helping its client Tygavac (http://www.tygavac.co.uk/) attract new clients from Formula 1, aerospace, wind energy and marine manufacturers, through an innovative sales presenter. Tue, 03 Nov 2009 10:09:21 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6720&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/SuorEE9Wcas/index.php Manchester Web Design (http://www.manchester-web-design.uk.com/) has just completed a new site for Beverley Knight’s cosmetic range. (http://www.kbybeverleyknightcosmetics.com/) Tue, 03 Nov 2009 09:45:54 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6719&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/TA9ugF0xm7Y/index.php North West tourist boards are to get £2.4m to encourage visitors to spend more cash in the region.The money will come from the Northwest European Regional Development Fund (http://www.erdfnw.co.uk/) (ERDF) and it will be matched through tourist boards, museums and attractions - bringing the total to £4.8m. Tue, 03 Nov 2009 09:10:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6718&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/V8juJv_9pdA/index.php Former Hollyoaks producer Bryan Kirkwood (north-west-media-news/north-west-broadcasting/kirkwood-to-step-down-from-hollyoaks-on-a-high-200810213792/), is to take over from Diederick Santer as Eastenders’ executive producer.Kirkwood will start his new job in February next year as the show celebrates its 25th anniversary. Tue, 03 Nov 2009 08:18:58 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6717&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/EU_699Dp8I4/index.php Liverpool's Hit Search (north-west-media-news/north-west-digital-media/hit-search-claims-success-with-twitter-push-for-secure-trust-bank-200908246186/) has won the SEO brief for V A Shop, the retail offering for the Victoria and Albert Museum in London. Mon, 02 Nov 2009 16:19:57 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6716&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/rOo3oqJB8NU/index.php Manchester's CTI is joining fellow North West agencies Mason Media and driven to launch a new initiative, on behalf of client Setanta Insurance (north-west-media-news/north-west-marketing-services/setanta-gets-driven-200807042972/), to help combat drug driving in Ireland. Mon, 02 Nov 2009 15:49:43 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6715&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/bsbXPSEDvVk/index.php In the aftermath of an exclusive story concerning a possible case of murder in Barrow, Amy Fenton of CN Group's North West Evening Mail (north-west-media-news/north-west-publishing/roof-collapses-on-north-west-evening-mail-200907135861/) told How-Do how the once separate worlds of social and traditional media are beginning to lead an increasingly symbiotic existence. Mon, 02 Nov 2009 15:00:25 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6714&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/v1z7FicDTPc/index.php Digital agency PRWD has launched the first phase of a website for recently established think tank ResPublica. Mon, 02 Nov 2009 13:08:30 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6713&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/f_jhHd8sQ1k/index.php Wilmslow's The Raft (north-west-media-news/north-west-marketing-services/brother-uk-jumps-on-board-the-raft-200909296447/) has come through a seven-way pitch to collect the creative account for active holiday brand Neilson, part of the Thomas Cook Group. Mon, 02 Nov 2009 11:58:56 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6712&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/mUUd9UOrGCk/index.php Altrincham's Lake Design has been retained by Wigan headquartered Keep Britain Tidy (north-west-media-news/other-media/encams-no-more-as-keep-britain-tidy-launches-new-look-200906015509/), following on from a review of the organisation's rostered creative agencies. Mon, 02 Nov 2009 10:44:08 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6711&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/p5K6N4Cb5fg/index.php It's with a blush and a gentle cough that your loyal How-Do team would like to draw your attention to the fact that the site has smashed through its previous stats records (north-west-media-news/north-west-publishing/another-record-month-for-how%11do-200907085824/), with a bumper month of reading, writing and (we hope) delighting you lot in October. Mon, 02 Nov 2009 10:16:02 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6710&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/oOY09asn-w8/index.php If the dizzying darkness, drizzle and, let's face it, depression of the approaching winter months are taking hold of you already, then maybe it's time for a touch of escapism with, we believe, the first ever social media novel to launch out of our home region. Mon, 02 Nov 2009 08:52:10 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6709&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/6Lj7dWMemzc/index.php The Liverpool Biennial has concluded its branding and design tender, with the announcement that Manchester's Thoughtful has come through a final two-way pitch process (north-west-media-news/north-west-marketing-services/liverpool-biennial-down-to-final-two-in-branding-search-200910146567/) against rival group Dorothy. Mon, 02 Nov 2009 08:12:41 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6708&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/FP_Fjta-kaI/index.php Gencia, a vocal exponent of the power of Bluetooth marketing (north-west-media-news/north-west-digital-media/gencia-uses-bluetooth-to-stop-business-break%11ins-200907175907/), has turned to the medium again this week to launch its Dignity campaign in Pembrokeshire. Mon, 02 Nov 2009 07:47:43 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6707&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/s7D0WQNeF84/index.php PHD North MD Jason Spencer (north-west-media-features/special-features/men-cutbacks:-the-media-community-responds-200903124897/) has said that he is thrilled to have collected the £1.6m UK media planning and buying account for Canary Islands Tourism. Fri, 30 Oct 2009 16:43:28 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6706&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/urrvsxBHKJ4/index.php Although the future prospects for acclaimed BBC One series The Street look bleak, it appears as though the corporation's desire for Jimmy McGovern penned dramas has yet to be satiated. Fri, 30 Oct 2009 15:37:41 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6705&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/kfh3rhiWiKg/index.php Despite the fact that the North West is becoming an increasingly important marketing and media hub, new research released by the Chartered Institute of Marketing (north-west-media-news/other-media/gloomy-findings-reveal-regional-marketers-fears-200812014149/) has revealed that the pay for the sector here is lagging behind that of competing regions... unless, that is, you're right at the top of the ladder. Fri, 30 Oct 2009 13:43:48 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6704&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/N083A-qmS_E/index.php Stockport's KMP Digitata (north-west-media-news/north-west-digital-media/kmp-digitata-jets-off-with-manchester-airport-parking-site-200905265463/) has announced details of one of its highest profile projects to date - the creation of Amy, Asda (north-west-media-news/north-west-marketing-services/asda-uses-youtube-to-strike-back-against-chicken-licker-200909176366/)'s virtual customer service assistant for its new online shopping site. Fri, 30 Oct 2009 13:12:23 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6703&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/zweIo73WLJs/index.php If you want to see (or imagine at any rate) the face of a friend or loved one lighting up this Christmas when they unwrap a pixel-powered gift on their iPhone, then read on... Fri, 30 Oct 2009 11:10:52 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6702&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/3veeNbmrNew/index.php Alison Lewis has joined Tangerine Confectionary - the firm behind brands such as MOJO, Butterkist, Sherbet Fountain (north-west-media-news/north-west-marketing-services/pelican-creates-edible-billboard-for-sherbet-fountain-200905125364/) and Princess Marshmallows - as the firm's first ever marketing director. Fri, 30 Oct 2009 10:33:31 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6701&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/D6ozyDzjylE/index.php The Manchester-based British Council (north-west-media-news/north-west-publishing/british-council-offers-another-%C2%A3900k-as-it-looks-to-market-uk-education-internationally-200907295995/) is putting a £7m purse behind its efforts to recruit a new agency framework to provide the organisation with on and offline design and branding services. Fri, 30 Oct 2009 10:09:39 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6700&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/8gHhPDQDE24/index.php Paul Smith, content director at Manchester's Citypress (north-west-media-news/north-west-marketing-services/citypress-gets-intempo-200910166597/), thinks there's something fishy going on in the corridors of Fleet Street power.... Fri, 30 Oct 2009 09:25:55 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6699&Itemid=58 http://feedproxy.google.com/~r/how-do/~3/z0o2DI4oztg/index.php And Digital, the recently launched sister firm of Manchester's And Partners (north-west-media-news/north-west-marketing-services/and-partners-releases-striking-work-for-warrington-borough-transport-200804022258/), has taken the wraps off an innovative site for the Golden Square shopping centre in Warrington. Fri, 30 Oct 2009 08:44:37 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6698&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/_TAMTCb4tIg/index.php Lancashire County Council is deploying a large green light bulb to inspire the entrepreneurial spirit of its citizens. Fri, 30 Oct 2009 08:30:31 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6512&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/S58rqdNGNS0/index.php Flame Digital (north-west-media-news/north-west-marketing-services/flame-mobile-launches-with-specialist-recruit-200909226395/) has unveiled the fresh website it has crafted for Finnish client Supponor Systems, a business that has created patented technology to allow digital content to be placed over physical billboards for live broadcast sporting events. Fri, 30 Oct 2009 08:19:49 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6696&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/tUip1g_sIsc/index.php Welcome to the weekly Wrap from How-Do - media news for the North West. Fri, 30 Oct 2009 07:19:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6697&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/idpHdxJ78EY/index.php Code Computerlove (http://www.codecomputerlove.com/) has continued its long relationship with Hillarys, (north-west-media-news/north-west-marketing-services/tbwa%5Cmanchester-unfurls-hillarys-blinds-200801111635/) as it launches a third site for the company. Thu, 29 Oct 2009 18:00:03 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6695&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/3QlUIgSaWQs/index.php A film, telling the story of John Lennon’s life (north-west-media-news/north-west-broadcasting/nowhere-boy-charts-john-lennon%27s-life-in-liverpool-200903244985/) just before he found fame with The Beatles will have its charity premiere in Liverpool. Thu, 29 Oct 2009 17:00:26 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6694&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/btUlnSzHrwU/index.php Hale digital agency, First Internet (http://www.firstinternet.co.uk/) has developed the brand identity and website for fashion company IL2L (I love 2 love). (http://www.il2l.com/mens) Thu, 29 Oct 2009 16:45:03 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6693&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/6B8RhKkrbG4/index.php A new outdoor campaign to promote the world’s fastest car has been revealed by Wilmslow creative agency, driven. (http://www.thedrivenagency.co.uk/) Thu, 29 Oct 2009 16:14:59 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6692&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/a8KNNssZHd4/index.php Opal, (http://www.opal.co.uk/) the business-to-business division of The TalkTalk Group, has appointed IAS b2b Marketing (http://www.iasb2b.com/) to devise a new customer contact strategy for the organisation. Thu, 29 Oct 2009 15:40:12 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6691&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/cKuMjB5PdK0/index.php Amaze (north-west-media-news/north-west-digital-media/amaze-continues-expansion-with-underwired-deal-200910216626/) in Manchester has won the brief to work on The Co-operative Group’s website (http://www.co-operative.coop/graduates) aimed at graduates and undergraduates. Thu, 29 Oct 2009 15:26:30 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6690&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/FK0qRyhvdo4/index.php A busy quarter for the region’s radio industry with listeners coming to terms with rebrands and takeovers at a number of our stations. Thu, 29 Oct 2009 15:12:26 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6688&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/59iyT2JopQI/index.php Love's Ben Taylor has joined Fudge (http://madebyfudge.com/) as its new business development manager. Thu, 29 Oct 2009 10:49:01 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6689&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/d-UOlN2OtU8/index.php Think Publicity (http://www.thinkpublicity.co.uk/) in Liverpool has won the brief to launch the latest Superlambanana spin-off for Christmas. Thu, 29 Oct 2009 09:33:37 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6687&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/BWniAzJ6roQ/index.php Liverpool marketing and communications agency, Ice (http://www.icecreates.com/), has won 6 new contracts worth around £250k in the last fortnight. Thu, 29 Oct 2009 08:44:56 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6686&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/A0HX6CPpj8c/index.php Johnny Marr (north-west-media-news/other-media/johnny-marr-takes-centre-stage-at-salford-university-200810273846/) has revealed to BBC North West’s Inside Out that he does indeed keep in touch with Morrissey - but “very, very occasionally.” Thu, 29 Oct 2009 07:57:28 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6685&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/BjtNjjOaoHI/index.php The MDs of two North West agencies have come together to launch a new business, The Good Reputation Company. Wed, 28 Oct 2009 16:24:26 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6684&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/aJ602VLhJaM/index.php Beijing's finest North West of England media and marketing correspondent submits his second piece of copy in one week (north-west-media-news/alternative-wrap/the-return-of-tony-murray-200910266658/). How-Do is shocked, everyone else, no doubt, is just plain offended... especially if you happen to be in the employ of the regional press. Wed, 28 Oct 2009 15:15:31 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6683&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/9SlL88LJP1A/index.php Manchester-based social media guru Paul Fabretti (north-west-media-news/north-west-digital-media/facebook:-the-uk-user-base-revealed-200907225940/) (that's how he introduces himself at dinner parties anyway... perhaps, Ed) has joined the competing coterie of Reading Room, Matmi and Stardotstar in this year's BIMAs, with the news that he has been nominated in the 'best blog' category. Wed, 28 Oct 2009 14:10:25 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6682&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/Fa3uGdKEdE4/index.php Liverpool and Manchester United may be going through their own travails, relatively speaking, in the Premier League at present, but there's one table where they're way ahead of the competition. Wed, 28 Oct 2009 12:47:17 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6681&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/uFtEDS4gSik/index.php North West-based high street bakery chain Sayers (north-west-media-news/north-west-digital-media/sayers-looks-to-loaf-to-bring-in-the-bread-200903174932/) is getting into the spirit of both Halloween and social media marketing with an innovative push through Twitter (north-west-media-news/north-west-digital-media/manchester-airport-pilots-social-media-for-the-first-time-as-twitter-takes-off-200907285979/). Wed, 28 Oct 2009 11:23:28 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6680&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/1BNBqhhmnH8/index.php The huge MediaCityUK development (north-west-media-news/north-west-broadcasting/final-tranche-of-bbc-staff-vote-on-mediacityuk-move-%11-45%25-say-yes-200910026485/) is set to get another new resident, with the news that the InterContinental Hotels Group is set to move in alongside the BBC, Northwest Vision and Media and Salford University. Wed, 28 Oct 2009 10:56:56 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6679&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/Bsh4mhhNp0s/index.php Manchester City Council workers (north-west-media-features/special-features/smyth-harper-hands-how%11do-the-key-to-the-manchester-city-council-press-room-200909306463/) are being encouraged to find out everything they ever wanted to know about social media but were afraid to ask at an upcoming MDDA event. Wed, 28 Oct 2009 10:27:42 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6678&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/A-YxCDx2dds/index.php The Manchester office of SMRS (north-west-media-news/north-west-advertising/balance-to-launch-liverpool's-%91new-kid-on-the-dock%92-20070620520/?phpMyAdmin=%2CKiaq6J8smgWaGJgn4gxoXTcAu4 phpMyAdmin=23e385809bf2f73d868eef9ff7d10b76) has won a place on the new marketing services supplier roster for the University of Glamorgan. Wed, 28 Oct 2009 09:42:00 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6677&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/hwQS78TlgWU/index.php Origin Creative has released its first work for Salford City Council since being appointed to the authority's roster of marketing suppliers earlier this year. Wed, 28 Oct 2009 09:24:48 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6676&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/7au6ClTCJD8/index.php Digital agency Mando (north-west-media-news/north-west-digital-media/mando-reveals-growth-figures-and-details-of-new-london-office-200905115339/) has received a considerable boost with the news that one of its largest clients, United Utilities, has decided to retain the firm for the next two years, with the possibility of extending the contract for two further years on an annual rolling basis. Wed, 28 Oct 2009 09:00:20 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6675&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/YIlkZWJjd4M/index.php PZ Cussons soap brand Imperial Leather has announced that it has signed up as one Coronation Steet's 'best of British' brands for its coming 50th anniversary celebrations. Wed, 28 Oct 2009 08:10:29 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6674&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/-uTwS-tugo0/index.php The second How-Do Creative Forum learned much about establishing your USP, writes Peter Baber.Strategy, training and finance were the key issues discussed at How-Do’s first Creative Business Forum in Liverpool. Peter Baber reports on a forum which gathered together around 70 of the region’s creative industries’ owners and MDs. Tue, 27 Oct 2009 17:29:50 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6672&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/kG-NFCcRlQY/index.php Kickworldwide, (http://kickworldwide.com/index.php) the Cheshire company behind reality TV format Soccer Prince has brought in Brian Barwick to be its chairman. Tue, 27 Oct 2009 17:12:04 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6673&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/Qn8TDdR_qIw/index.php Calum Best, son of legendary footballer, George Best, will be confronting the spectre of alcoholism in a BBC Children in Need special. Tue, 27 Oct 2009 15:08:48 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6671&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/EpzbMbji7X8/index.php Bolton-based digital agency Fudge, (http://madebyfudge.com/) has been brought in by Total Compliance to overhaul its website. Tue, 27 Oct 2009 14:22:04 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6670&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/eJS95o7YnQc/index.php McCann Erickson in Manchester (north-west-media-news/north-west-marketing-services/nhs-makes-decision-on-%C2%A330m-social-marketing-roster-task-%11-bjl,-mccann,-ice-and-more-make-the-list--200906265725/) is launching a new campaign for NHS North West to encourage its own employees to have the flu vaccine. Tue, 27 Oct 2009 11:57:53 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6669&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/ZCaAh7oKrJQ/index.php Manchester Evening News (http://www.manchestereveningnews.co.uk/news/technology/s/1179237_men_launches_iphone_application) has launched a free application (http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=334456452 mt=8) (iTunes link) for the iPhone/iPod Touch.Readers can now get hold of news, sports, business and showbiz stories, while City and United fans have their own dedicated sections. Tue, 27 Oct 2009 11:06:01 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6668&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/RQtra-sRTuo/index.php Turnover at Sport Media Group (http://investors.interactiveworld.com/) has dropped by 22% to £22.9m following a turbulent time at the publishing company, which has also seen underlying operating profit drop to £0.3m from £6.4m. Tue, 27 Oct 2009 10:37:23 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6667&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/OalVj7AxigA/index.php Boffins at the University of Manchester (http://www.manchester.ac.uk/) have recreated the 1948 “Baby” computer as a mobile phone application. Tue, 27 Oct 2009 10:18:58 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6666&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/JqqPP_3nbe0/index.php Bauer Media has confirmed that Michelle Surrell (north-west-media-news/weekly-wrap/how%11do-weekly-wrap-%11-friday-23-may-2008-%11-michelle-surrell%10bauer-radio-200805232660/) has resigned from her position as regional managing director in the North West.She will, however, continue in this role until a date has been set for her to leave. Tue, 27 Oct 2009 09:59:28 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6665&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/G2g3-HupBjo/index.php Fire, theft and now home again as CTI Support Network (http://www.ctisn.com/) returns to the Northern Quarter after 2 years in temporary office accommodation in Salford. Tue, 27 Oct 2009 09:01:37 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6664&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/471XXlGjDp8/index.php A new television and radio campaign has been launched this morning, in Greater Manchester, to warn of the dangers of fireworks.The “Let’s Face it...” campaign is described as a graphic portrayal of the consequences of not taking care around Halloween and Bonfire Night. Tue, 27 Oct 2009 08:42:30 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6663&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/_m9ZOYPE12E/index.php LGcommunications, the organisation working to raise the standard of communications in local government, is to host the country's first seminar on the subject of ‘leadership and leading public sector communications teams’ in Stockport next month. Mon, 26 Oct 2009 17:15:24 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=6662&Itemid=26