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		<title>How-Do</title>
		<description>News, opinion and resources for the North West media industry</description>
		<link>http://www.how-do.co.uk</link>
		<lastBuildDate>Sun, 22 Nov 2009 04:01:04 +0100</lastBuildDate>
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			<title>Bauer Media appoints Euro RSCG Biss Lancaster for Big City Network</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/wZlQ4SNEC5A/index.php</link>
			<description>Bauer Media has appointed the Manchester office of Euro RSCG Biss Lancaster to handle PR across Bauer Media&amp;#39;s Big City Network radio stations in England.  The agency will also be working as the lead agency alongside local PR agencies for the Network&amp;rsquo;s Scottish and Irish stations. </description>
			<pubDate>Fri, 20 Nov 2009 16:08:48 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6877&amp;Itemid=26</feedburner:origLink></item>
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			<title>Keep Britain Tidy wins three awards for anti-litter campaign</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/_DP7yjB88ag/index.php</link>
			<description>Keep Britain Tidy, the Wigan-based anti-litter charity has picked up three gongs at the Green Awards including the main Grand Prix Award  for its &amp;ldquo;Dirty Pig&amp;rdquo; campaign which targeted people who drop fast food litter.</description>
			<pubDate>Fri, 20 Nov 2009 14:59:58 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6876&amp;Itemid=26</feedburner:origLink></item>
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			<title>News and Star offers Live webchat: Cumbria under water</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/uHfGBj7IZac/index.php</link>
			<description>The News and Star and its fellow CN-owned Cumbrian papers have launched a dedicated site to enable readers and residents to access live information about the flooding in the region.</description>
			<pubDate>Fri, 20 Nov 2009 14:37:56 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6875&amp;Itemid=26</feedburner:origLink></item>
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			<title>ITV1 commissions Maverick for series on Royal Manchester Children’s Hospital</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/cRZAo6ClFag/index.php</link>
			<description>ITV has commissioned the All3Media-owned indie Maverick Television to produce a primetime 12 x 30-minute documentary looking behind the scenes at the Royal Manchester Children&amp;rsquo;s Hospital - Europe&amp;rsquo;s largest children&amp;rsquo;s hospital.</description>
			<pubDate>Fri, 20 Nov 2009 13:02:21 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6874&amp;Itemid=26</feedburner:origLink></item>
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			<title>Elegant Resorts to launch its own lifestyle magazine</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/VMn_y6HySM4/index.php</link>
			<description>Chester-based upmarket tour operator, Elegant resorts, now part of the Thomas Cook group, is launching its own new quarterly lifestyle magazine Elegance.</description>
			<pubDate>Fri, 20 Nov 2009 12:23:41 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6873&amp;Itemid=26</feedburner:origLink></item>
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			<title>Salford students to help redesign BBC Bitesize website</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/At2f_xCYUHE/index.php</link>
			<description>A team of University of Salford students has won a competition to work with the BBC on the redesign of their Bitesize educational website.</description>
			<pubDate>Fri, 20 Nov 2009 11:58:15 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6872&amp;Itemid=26</feedburner:origLink></item>
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			<title>Shaun Wright-Philips next up in MCFC's Big Four campaign</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/FAIhyHBWiMA/index.php</link>
			<description>Creative agency Music has created a new image of Shaun Wright-Philips to promote MCFC&amp;rsquo;s next home game against Chelsea on 5 December. The image will anchor what is effectively instalment two in the club&amp;rsquo;s &amp;lsquo;Big Four&amp;rsquo; campaign.</description>
			<pubDate>Fri, 20 Nov 2009 11:43:41 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6871&amp;Itemid=26</feedburner:origLink></item>
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			<title>Owen Oyston v Peter Bourhill due to be heard on Monday</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/3ChUR0oEeF8/index.php</link>
			<description>The unfair dismissal case brought by former Lancashire magazine publisher and chief executive Peter Bourhill against Owen Oyston&amp;rsquo;s Ridings Publishing Company is due to be heard in court in Manchester on Monday.</description>
			<pubDate>Fri, 20 Nov 2009 11:14:14 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6870&amp;Itemid=26</feedburner:origLink></item>
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			<title>Northwest Vision and Media offers careers advice for the games industry</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/F699Sbso3hI/index.php</link>
			<description>NWV M is planning a day of advice sessions for individuals working in the games industry. The sessions will be run by Dave Crook, who has 16 years experience working in digital games development. </description>
			<pubDate>Fri, 20 Nov 2009 09:56:52 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6869&amp;Itemid=26</feedburner:origLink></item>
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			<title>How-Do weekly Wrap - 20 November 2009 - Michelle Greene</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/z2SKQi2dvf8/index.php</link>
			<description>Welcome to the weekly Wrap from How-Do - media news for the North West.</description>
			<pubDate>Thu, 19 Nov 2009 23:00:00 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6868&amp;Itemid=26</feedburner:origLink></item>
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			<title>Industry collaborates for online radio player</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/ZshBSrK0auQ/index.php</link>
			<description>Commercial radio stations and the BBC have today unveiled a new online radio player, which will allow users to listen to every licensed radio station in the UK. </description>
			<pubDate>Thu, 19 Nov 2009 18:31:53 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6867&amp;Itemid=26</feedburner:origLink></item>
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			<title>University of Salford takes lead in digital education</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/UDfj1B2yu-8/index.php</link>
			<description>A new report into the future of higher education has praised the University of Salford&amp;rsquo;s Digital Cluster,  (http://www.digital.salford.ac.uk/) saying it&amp;rsquo;s leading the way in developing skills.</description>
			<pubDate>Thu, 19 Nov 2009 18:11:46 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6866&amp;Itemid=26</feedburner:origLink></item>
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			<title>Ten Alps, Trinity Mirror and PA consortium to bid for ITV News pilot</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/pMqD-ypMmfM/index.php</link>
			<description>Ten Alps, Trinity Mirror and the Press Association (north-west-media-news/north-west-broadcasting/press-association-plans-itv-news-move-200905215432/)  have joined forces to pressure the Government to choose the North East for its regional news pilot. </description>
			<pubDate>Thu, 19 Nov 2009 17:54:31 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6865&amp;Itemid=26</feedburner:origLink></item>
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			<title>Communique boss Sarbutts goes as Burson Marsteller restructures</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/Cbo-rn7Txt0/index.php</link>
			<description>Communique&amp;rsquo;s (http://www.communiquepr.co.uk/)  managing director, Nigel Sarbutts, has been made redundant following a restructure at parent company, Burson Marsteller. (http://www.burson-marsteller.com/Default.aspx) </description>
			<pubDate>Thu, 19 Nov 2009 17:29:16 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6864&amp;Itemid=26</feedburner:origLink></item>
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			<title>BJL celebrates Art in Advertising at The Lowry</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/8KUx8xK5yDo/index.php</link>
			<description>The Lowry will be hosting a new exhibition on advertising from January, which has been curated by BJL.  (http://www.bjl.co.uk/) </description>
			<pubDate>Thu, 19 Nov 2009 16:19:14 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6862&amp;Itemid=26</feedburner:origLink></item>
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			<title>Cheshire goes on demand with new channel</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/xW21vDW_C0A/index.php</link>
			<description>Splash Broadcasting (http://www.splashbroadcast.com/)  has today launched The Cheshire Channel (http://www.thecheshirechannel.tv/),  a hyper local, on demand broadcast portal for the county.</description>
			<pubDate>Thu, 19 Nov 2009 16:06:27 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6861&amp;Itemid=26</feedburner:origLink></item>
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			<title>National Broadcast School launches Talent Project in Salford Quays</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/nAIAsj25RW4/index.php</link>
			<description>The National Broadcasting School (http://www.nationalbroadcastingschool.com/)  is to run its first &amp;ldquo;Talent Project&amp;rdquo; in January at GMG Radio in Salford Quays. </description>
			<pubDate>Thu, 19 Nov 2009 15:17:18 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6860&amp;Itemid=26</feedburner:origLink></item>
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			<title>Mason Williams wins Henkel pitch</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/eTlmKvVhM54/index.php</link>
			<description>Henkel UK, (http://www.henkel.com/index.htm)  the manufacturer of Sellotape, Loctite, Pritt Stick and UniBond has appointed Mason Williams (http://www.mason-williams.co.uk/evaluate.html)  following a 3-way pitch. </description>
			<pubDate>Thu, 19 Nov 2009 13:37:03 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6859&amp;Itemid=26</feedburner:origLink></item>
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			<title>Brazen gets 3 golds at CIPR North West PRide Awards</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/3cWtsfGHw-0/index.php</link>
			<description>More than 30 of last night&amp;rsquo;s 46 Chartered Institute of Public Relations North West PRide Awards (http://ciprprideawards.publishpath.com/)  went to Manchester agencies. </description>
			<pubDate>Thu, 19 Nov 2009 13:08:29 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6858&amp;Itemid=26</feedburner:origLink></item>
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			<title>CBS Outdoor uses sonic posters for Manchester Camerata</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/6-jXGjB6qXk/index.php</link>
			<description>Over the next fortnight, music from the Manchester Camerata  (north-west-media-news/north-west-digital-media/manchester-camerata-launches-new-website-with-nonconform,-text-and-ukfast-200906305744/) will be employed in &amp;ldquo;sonic posters&amp;rdquo; to promote their New Year Gala Concerts at The Bridgewater Hall. (http://www.bridgewater-hall.co.uk/) </description>
			<pubDate>Thu, 19 Nov 2009 10:36:11 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6855&amp;Itemid=26</feedburner:origLink></item>
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			<title>Bolton News reporter uncovers cannabis farm</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/L0SOxHbSRLc/index.php</link>
			<description>Investigative reporting by The Bolton News&amp;rsquo; Julian Thorpe (http://www.theboltonnews.co.uk/news/4744988.Reporter_helps_to_uncover_cannabis_farm/?ref=mr)  helped police find a &amp;pound;100k cannabis farm.</description>
			<pubDate>Thu, 19 Nov 2009 08:37:35 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6854&amp;Itemid=26</feedburner:origLink></item>
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			<title>Bruntwood appoints Kate Harrison as new marketing director</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/IHCZqtQ2fcI/index.php</link>
			<description>Bruntwood has announced Kate Harrison is to replace Simon Scott as marketing director at the company. Harrison, who is 40 years old, is about to complete a term as interim chief executive at Cityco, Manchester&amp;rsquo;s city centre management company. </description>
			<pubDate>Wed, 18 Nov 2009 17:01:45 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6853&amp;Itemid=26</feedburner:origLink></item>
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			<title>BBC Comedy North to produce The Inn Mates for BBC3</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/TYj1KzGjRwk/index.php</link>
			<description>A new pilot sitcom written by John Warburton for BBC3 will be made by BBC Comedy North in Manchester. The show is centred on the Sunday lunch happenings/drinking taking place at the fictional King&amp;rsquo;s Ransom pub.</description>
			<pubDate>Wed, 18 Nov 2009 16:30:32 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6852&amp;Itemid=26</feedburner:origLink></item>
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			<title>True North’s Rigby off to Oz while Studio North recruits Dennison</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/YxeKSijtq6M/index.php</link>
			<description>True North&amp;rsquo;s senior designer Mike Rigby is off to Australia to join Interbrand as a creative director and in return Kerry Dennison is moving from Finch Advertising in Liverpool to join Studio North.</description>
			<pubDate>Wed, 18 Nov 2009 14:59:18 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6851&amp;Itemid=26</feedburner:origLink></item>
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			<title>BBC launches @North – a new digital initiative </title>
			<link>http://feedproxy.google.com/~r/how-do/~3/2CDwzIXa518/index.php</link>
			<description>Peter Salmon, BBC Director North, (north-west-media-news/north-west-broadcasting/bbc%27s-salmon-nets-mif-board-position-200911116793/)  has announced a new digital initiative -  @North &amp;ndash; which is intended to reach out to new and established digital producers and agencies across the north in a link up with the BBC Children&amp;rsquo;s department.</description>
			<pubDate>Wed, 18 Nov 2009 14:27:49 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6850&amp;Itemid=26</feedburner:origLink></item>
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			<title>The MPA begins search for a new identity</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/n4wHi_4YLaA/index.php</link>
			<description>The Manchester Publicity Association (MPA) is seeking to rebrand itself as part of a broader make-over as the body seeks to break away from past perceptions and take on a new wider regional remit beyond Manchester.</description>
			<pubDate>Wed, 18 Nov 2009 14:01:10 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6849&amp;Itemid=26</feedburner:origLink></item>
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			<title>The Sharp Project commissions Mi to make a film</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/q0r4WhwnByM/index.php</link>
			<description>The Sharp Project, a new multi &amp;pound;million digital media production complex in east Manchester, has commissioned the visual effects and animation studio, Mi, to produce a film about the Sharp Project.</description>
			<pubDate>Wed, 18 Nov 2009 13:48:28 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6848&amp;Itemid=26</feedburner:origLink></item>
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			<title>Matmi develops I’m a Celebrity game for ITV</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/2EE9WKlyW5U/index.php</link>
			<description>Following earlier work by the Macclesfield digital agency Matmi on an online game for Chris Tarrant&amp;rsquo;s The Colour of Money (north-west-media-news/north-west-digital-media/matmi-launches-the-colour-of-money-game-with-chris-tarrant-and-millie-clode-200902264769/) ,  ITV has just released a Matmi-developed ad-funded online game running alongside the current series of &amp;ldquo;I&amp;rsquo;m A Celebrity&amp;rdquo;.</description>
			<pubDate>Wed, 18 Nov 2009 12:21:08 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6846&amp;Itemid=26</feedburner:origLink></item>
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			<title>ICE and Coventry NHS to tackle COPD</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/mjc7lpuSi4E/index.php</link>
			<description>Social marketing agency ICE has been tasked by NHS Coventry, to create a campaign to tackle COPD by changing behaviours and improve the quality of life for those who suffer from what is one of the world&amp;rsquo;s leading causes of death.</description>
			<pubDate>Wed, 18 Nov 2009 11:59:50 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6845&amp;Itemid=26</feedburner:origLink></item>
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			<title>The publishing industry in the North West of England - a special report</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/xaUjSCH3tss/index.php</link>
			<description>In this, the fourth of a series of industry specific reports, How-Do and Business Link Northwest, have chosen to review the publishing industry, a sector which is arguably currently facing more challenges than other creative and media sectors.</description>
			<pubDate>Wed, 18 Nov 2009 11:16:19 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6844&amp;Itemid=26</feedburner:origLink></item>
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			<title>Flame Digital creates new online presence for Vale Holiday Parks</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/2Urd4l1MQ9g/index.php</link>
			<description>Design agency Flame Digital has seen off two national agencies to secure the work to create a new online presence for the leisure company operator, Vale Holiday Parks. </description>
			<pubDate>Wed, 18 Nov 2009 10:14:38 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6843&amp;Itemid=26</feedburner:origLink></item>
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			<title>Our Life appoints Chameleon Interactive after five-way pitch</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/BmZg1IlOYVE/index.php</link>
			<description>Following a five-way pitch, (north-west-media-news/north-west-digital-media/our-life-aims-to-reinvigorate-online-presence,-seeks-new-agency-200909286443/)  health campaign group Our Life has appointed Chameleon Interactive to develop its new website and revamp the organisation&amp;rsquo;s current online communications.</description>
			<pubDate>Wed, 18 Nov 2009 09:44:53 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6842&amp;Itemid=26</feedburner:origLink></item>
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			<title>Hasgrove says profits will be down but business picking up</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/e5pQB5i01CI/index.php</link>
			<description>Following Hasgrove plc&amp;rsquo;s interim figures in September  (north-west-media-news/north-west-marketing-services/hasgrove-sees-net-profits-plummet-200909296449/) which showed a sharp decline, the company today announced that profits for the year to 31 December are likely to be down from &amp;pound;4.2m last year to &amp;pound;2.6m.</description>
			<pubDate>Wed, 18 Nov 2009 08:01:38 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6847&amp;Itemid=26</feedburner:origLink></item>
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			<title>Launch of the 2009 How-Do Media 100</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/ciBPUVcFIJY/index.php</link>
			<description>How-Do&amp;rsquo;s most popular feature, the annual compilation of 100 of the North West&amp;rsquo;s leading and most influential media and creative industries folk, will commence publication next week.</description>
			<pubDate>Tue, 17 Nov 2009 23:00:00 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6841&amp;Itemid=26</feedburner:origLink></item>
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			<title>Origin wins Royal London annual report brief </title>
			<link>http://feedproxy.google.com/~r/how-do/~3/qHVGmquoGF8/index.php</link>
			<description>Origin Creative (http://www.origincreativedesign.com/index-two.aspx)  in Greater Manchester has won a 3-way creative and strategic pitch to design Royal London&amp;rsquo;s (http://www.royal-london.co.uk/)  annual report and accounts.</description>
			<pubDate>Tue, 17 Nov 2009 17:00:12 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6840&amp;Itemid=26</feedburner:origLink></item>
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			<title>It’s a wrap as Saville designs Manchester Christmas paper</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/y9T9eYW78h0/index.php</link>
			<description>Peter Saville (north-west-media-news/north-west-marketing-services/saville-designs-2009-d ad-annual-200904035082/)  has designed a limited edition run of Christmas paper as part of Manchester&amp;rsquo;s seasonal marketing campaign. </description>
			<pubDate>Tue, 17 Nov 2009 15:23:28 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6838&amp;Itemid=26</feedburner:origLink></item>
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			<title>Latitude wins 6 figure Victor Chandler account</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/JHusmPEdUEk/index.php</link>
			<description>Latitude (http://www.latitudegroup.com/)  has picked up the European search account for Victor Chandler (http://www.victorchandler.com/)  bookmakers following a competitive pitch against 10 other search agencies.</description>
			<pubDate>Tue, 17 Nov 2009 14:53:03 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6837&amp;Itemid=26</feedburner:origLink></item>
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			<title>North West places its faith in online reviews says Weber Shandwick</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/ccnAni-KE-I/index.php</link>
			<description>A new survey commissioned by Weber Shandwick North (http://www.webershandwick.co.uk/offices/manchester)  in Manchester shows that more than 60% of North West consumers trust online reviews and forums more than recommendations from their own families. </description>
			<pubDate>Tue, 17 Nov 2009 14:12:17 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6836&amp;Itemid=26</feedburner:origLink></item>
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			<title>Sainsbury appoints Access Point for third party promotions</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/maQo9reUwu4/index.php</link>
			<description>Access Point UK (http://www.apuk.net/)  in Southport has been appointed by J Sainsbury plc to develop on-site third party promotions.</description>
			<pubDate>Tue, 17 Nov 2009 13:37:11 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6835&amp;Itemid=26</feedburner:origLink></item>
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			<title>Brilliant gets behind the wheel of Subaru's £1.5m Autumn campaign</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/36-qAZ73AIA/index.php</link>
			<description>Brilliant Media (http://www.brilliantmedia.co.uk/)  is gearing up for the promotion of Subaru&amp;rsquo;s (http://www.subaru.co.uk/Subaru_co_uk/home.jsp)  new Legacy and Outback models with a return to television advertising. </description>
			<pubDate>Tue, 17 Nov 2009 13:02:50 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6834&amp;Itemid=26</feedburner:origLink></item>
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			<title>Media ownership rules should be relaxed says Ofcom</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/n6wdrP6Guks/index.php</link>
			<description>The future of local media could see one operator running all commercial stations in an area and the relaxing of cross-media ownership. </description>
			<pubDate>Tue, 17 Nov 2009 12:31:00 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6833&amp;Itemid=26</feedburner:origLink></item>
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			<title>Mason Williams Digital gets switched on</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/7nhRd1RpXQI/index.php</link>
			<description>Mason Williams (http://www.mason-williams.co.uk/evaluate.html)  has bought digital agency Brand Attention to add to its social media offering.It&amp;rsquo;s the second North West public relations agency this month (north-west-media-news/north-west-marketing-services/tangerine-acquires-juice-digital-200911066751/)  to go down the acquisition route to get digital appeal.</description>
			<pubDate>Tue, 17 Nov 2009 12:07:01 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6832&amp;Itemid=26</feedburner:origLink></item>
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			<title>Bolton leaves Radio 4's Sunday after a decade</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/20xrgln7BM4/index.php</link>
			<description>Roger Bolton has decided to stop presenting Radio 4&amp;rsquo;s Sunday (http://www.bbc.co.uk/programmes/b00nx154)  programme after more than 10 years at the helm. </description>
			<pubDate>Tue, 17 Nov 2009 11:42:07 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6831&amp;Itemid=26</feedburner:origLink></item>
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			<title>Refinery works on Dulux Trade brand review</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/Pnl9wyN6v1s/index.php</link>
			<description>Manchester marketing agency, Refinery, (#/home)  is to work alongside ICI Paints AkzoNobel on a brand review of its Dulux Trade division. </description>
			<pubDate>Tue, 17 Nov 2009 09:25:21 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6830&amp;Itemid=26</feedburner:origLink></item>
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			<title>Fast Web Media on target for George Digweed site</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/NUWDx6uQKvg/index.php</link>
			<description>Manchester&amp;rsquo;s Fast Web Media  (http://www.fastwebmedia.com/) has completed a new website for 14 time World Cup winning clay pigeon shooter George Digweed MBE. (http://www.georgedigweed.co.uk/)  </description>
			<pubDate>Tue, 17 Nov 2009 08:49:38 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6829&amp;Itemid=26</feedburner:origLink></item>
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			<title>ITV regional news pilots may begin next year</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/RbbLkWkZ_Vc/index.php</link>
			<description>Independently financed regional news programmes on ITV could be piloted as early as 2010, according to the Department for Culture, Media and Sport. </description>
			<pubDate>Mon, 16 Nov 2009 17:00:17 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6828&amp;Itemid=26</feedburner:origLink></item>
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			<title>Cherrygood appoints Mason Media</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/PIPZSDkPvTU/index.php</link>
			<description>It&amp;rsquo;s fruit juice Monday in Liverpool - following on from Smiling Wolf&amp;rsquo;s (north-west-media-news/north-west-marketing-services/evoid-gets-new-look-from-smiling-wolf-200911166821/)  rebrand of Evoid, comes news of Mason Media&amp;rsquo;s  (http://www.masonmedia.co.uk/) appointment by Cherrygood. </description>
			<pubDate>Mon, 16 Nov 2009 16:26:35 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6827&amp;Itemid=26</feedburner:origLink></item>
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			<title>Newspapers should set up PR agencies</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/HG6iu2woHRs/index.php</link>
			<description>Trinity Mirror Regional&amp;rsquo;s editorial director has joined the paid content debate at the Society of Editors (http://www.societyofeditors.co.uk/)  conference today.Neil Benson said that regional newspaper groups should consider running PR agencies and offering web consultancy services to help generate revenue.</description>
			<pubDate>Mon, 16 Nov 2009 14:44:44 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6825&amp;Itemid=26</feedburner:origLink></item>
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			<title>The Street wins 4 awards at RTS North West</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/MzyMv0_gkPM/index.php</link>
			<description>A good night for Jimmy McGovern&amp;rsquo;s Royal Television Society Awards  (north-west-media-news/north-west-broadcasting/rts-north-west-2009-shortlist-announced-200909286446/) on Saturday.This included the Judge&amp;rsquo;s Award, which was presented to him by Paul Abbott.</description>
			<pubDate>Mon, 16 Nov 2009 13:35:50 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6824&amp;Itemid=26</feedburner:origLink></item>
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			<title>Kev Seed returns to Liverpool with Juice FM</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/JoXvSuUrvrg/index.php</link>
			<description>Juice FM (http://www.juicefm.com/)  has announced that Kev Seed will return to Liverpool&amp;rsquo;s airwaves on the station&amp;rsquo;s Sunday Breakfast Show.</description>
			<pubDate>Mon, 16 Nov 2009 12:59:09 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6822&amp;Itemid=26</feedburner:origLink></item>
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			<title>Evoid gets new look from Smiling Wolf</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/J3Yqjfgi6hs/index.php</link>
			<description>Smiling Wolf (http://www.smilingwolf.co.uk/)  in Liverpool is behind the rebrand of Evoid (http://www.evoiddrinks.com/)  as the drinks company looks to appeal to teenagers.</description>
			<pubDate>Mon, 16 Nov 2009 12:29:10 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6821&amp;Itemid=26</feedburner:origLink></item>
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			<title>Punk grabs Gok Wan PR op</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/Y6II2jtyehE/index.php</link>
			<description>While the Twitterati kept How-Do updated with various photos of Gok Wan (north-west-media-news/north-west-marketing-services/rattle%92s-online-lingerie-support-for-gok-wan-200809263599/)  filming Channel 4 show, Punk PR (http://www.punkpr.co.uk/)   had bigger things on its mind.</description>
			<pubDate>Mon, 16 Nov 2009 11:41:57 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6820&amp;Itemid=26</feedburner:origLink></item>
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			<title>North West Bauer stations get rights to Lily Allen concert</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/ak3csm93aC4/index.php</link>
			<description>Key 103, (http://www.key103.co.uk/Article.asp?id=1584937)  Rock FM (http://www.rockfm.co.uk/Article.asp?id=1584937)  and Radio City (http://www.radiocity.co.uk/Article.asp?id=1584937)  have combined to secure exclusive broadcast rights to Lily Allen&amp;rsquo;s  (north-west-media-news/north-west-digital-media/christmas-number-1-for-matmi-and-lily-allen-200901074343/) concert at the Manchester Apollo on Sunday.</description>
			<pubDate>Mon, 16 Nov 2009 09:07:23 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6819&amp;Itemid=26</feedburner:origLink></item>
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			<title>Russian posting for CW Advertising and ITFX</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/wMBbWQZtVDk/index.php</link>
			<description>A trio of Lancashire companies has completed a web site for the Millennium Logistics Park (http://www.mlpl.ru/ru/)  in Moscow.</description>
			<pubDate>Mon, 16 Nov 2009 08:52:51 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6818&amp;Itemid=26</feedburner:origLink></item>
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			<title>Behaviour change required to maximise public sector budgets</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/m-5FbyAdjkw/index.php</link>
			<description>As budget cuts threaten to transform public sector marketing, The Hub&amp;rsquo;s creative director, (http://www.socialmarketinghub.co.uk/)  Steven Johnson, spots a gem on the coal face.The volume and standard of entries at this year&amp;rsquo;s How-Do Public Services Communications Awards (north-west-media-news/north-west-publishing/the-public-services-communications-awards-%11-and-the-winners-are...-200911126776/)  paints a picture of a vibrant, thriving sector, he writes...</description>
			<pubDate>Mon, 16 Nov 2009 08:17:20 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6817&amp;Itemid=26</feedburner:origLink></item>
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			<title>National social media conference set to debut in Manchester</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/wwdri576MPI/index.php</link>
			<description>The speakers have been briefed, the venue booked and now the twittering masses can excite themselves into a frenzy of micro-messaging with the news that a new national social media conference is heading to Manchester next month.</description>
			<pubDate>Fri, 13 Nov 2009 16:31:39 +0100</pubDate>
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			<title>Banc secures new SEO contracts</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/slIKiqz17HY/index.php</link>
			<description>Recently launched Manchester-based search marketing specialist Banc Media has picked up SEO contracts from cruise1st.co.uk and Formula 4x4.</description>
			<pubDate>Fri, 13 Nov 2009 15:41:07 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6815&amp;Itemid=26</feedburner:origLink></item>
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			<title>Weber Shandwick looks to create news hub and appoints Park as head of media</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/FMLapdifLWo/index.php</link>
			<description>The Manchester office of Weber Shandwick (north-west-media-news/north-west-marketing-services/more-public-affairs-for-weber-shandwick-north,-as-agency-gets-in-to-bed-with-network-200910076516/) has recruited former journalist Sarah Park to the new role of head of media north.</description>
			<pubDate>Fri, 13 Nov 2009 15:12:42 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6814&amp;Itemid=26</feedburner:origLink></item>
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			<title>GGR Group relaunches online with Cuckoo</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/y-PcYkUUiIs/index.php</link>
			<description>GGR Group has enlisted Cuckoo Design (north-west-media-news/north-west-marketing-services/roman-catholic-diocese-of-salford-goes-cuckoo-with-new-design-200910016471/) to create its new website and bring the company&amp;rsquo;s six divisions together online. </description>
			<pubDate>Fri, 13 Nov 2009 14:39:36 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6813&amp;Itemid=26</feedburner:origLink></item>
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			<title>North West has best design agencies in the UK...</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/yEOIfae8Nq4/index.php</link>
			<description>Well, four of them at any rate.</description>
			<pubDate>Fri, 13 Nov 2009 13:48:40 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6812&amp;Itemid=26</feedburner:origLink></item>
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			<title>Sensei looks to CTI for guidance</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/0RvZhXvLCr0/index.php</link>
			<description>International consulting firm Sensei has launched its new website through Manchester-based web development agency CTI (north-west-media-news/north-west-digital-media/-cti-signs-2-year-deal-with-mercuri-200911056742/).</description>
			<pubDate>Fri, 13 Nov 2009 12:49:19 +0100</pubDate>
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			<title>MAG, IWMN and Sean Sutton capture raw emotions of war</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/lX5b8q9V9Vs/index.php</link>
			<description>A new exhibition from award-winning photojournalist Sean Sutton is being launched outside the Imperial War Museum North (north-west-media-news/north-west-marketing-services/wonder-associates-captures-imperial-war-museum-brief-200906095573/) next week. </description>
			<pubDate>Fri, 13 Nov 2009 12:31:52 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6810&amp;Itemid=26</feedburner:origLink></item>
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			<title>Calling all Heroes. Mark Garner reveals Manchester Confidential model and 'gobsmacking' response</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/CeqWFydZoMM/index.php</link>
			<description>Manchester Confidential&amp;#39;s Mark Garner (north-west-media-features/special-features/how%11dozen.-tony-murray-interviews-mark-garner-%11-aka-gordo-200803172157/) is not a man to mince his words.Talking about the controversial subscription model for his currently free-to-view online empire he brushes off any criticism he has received (mainly on the How-Do comment board (north-west-media-news/north-west-publishing/manchester-confidential-to-introduce-paid-subscription-model-200910076520/)) and tells us that  it&amp;#39;s time more publishers put their balls on the table and took a chance. He has, he says, and it&amp;#39;s already paying off.</description>
			<pubDate>Fri, 13 Nov 2009 11:48:00 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6809&amp;Itemid=49</feedburner:origLink></item>
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			<title>Student Pot Noodle bun fight in Manchester with JAM</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/iOzs1jeET6M/index.php</link>
			<description>Don&amp;#39;t ever get in the way of a student and a free Doner Kebab flavoured Pot Noodle...</description>
			<pubDate>Fri, 13 Nov 2009 09:44:25 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6808&amp;Itemid=26</feedburner:origLink></item>
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			<title>Inspector Morse rises again, for a shot at Cluedo</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/27EPeDHPty4/index.php</link>
			<description>Crime writer Colin Dexter has gone back on his claim that he would never again pen another Inspector Morse story, thanks to the team at Manchester&amp;#39;s Mason Williams.</description>
			<pubDate>Fri, 13 Nov 2009 08:52:38 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6807&amp;Itemid=26</feedburner:origLink></item>
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			<title>Regional heavyweights to judge D&amp;AD</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/OLxiq6urVVw/index.php</link>
			<description>Anyone that wants to get themselves a little yellow pencil this year had better open their hearts and portfolios (and wallets?...kidding) to the following regional creative bigwigs.</description>
			<pubDate>Fri, 13 Nov 2009 08:29:23 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6806&amp;Itemid=26</feedburner:origLink></item>
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			<title>How-Do weekly Wrap - 13 November 2009 - Sandra Tinker</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/Pzhqv4jwQVs/index.php</link>
			<description>Welcome to the weekly Wrap from How-Do - media news for the North West.</description>
			<pubDate>Thu, 12 Nov 2009 23:10:00 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6805&amp;Itemid=26</feedburner:origLink></item>
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			<title>The Public Services Communications Awards - and the winners are...</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/_R9-pK2eNPw/index.php</link>
			<description>Over 300 comms folk from across the North West came together last night to attend the inaugural Public Services Communications Awards. The event proved to be the largest gathering for many years of public services comms folk working in the North West and judging by the passion and dedication on display at last night&amp;#39;s ceremony, it was evident that comms folk are clearly up for the challenges that lie ahead.</description>
			<pubDate>Thu, 12 Nov 2009 23:00:00 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6776&amp;Itemid=26</feedburner:origLink></item>
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			<title>Former Archant Life boss becomes National Trust general manager in York</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/fx9O_0TmrlA/index.php</link>
			<description>Liz Page, (north-west-media-news/north-west-publishing/archant-makes-regional-md-roles-redundant-amid-structural-changes-200902174684/)  who until earlier this year was regional managing director of Archant Life magazines has resurfaced as general manager of the National Trust&amp;rsquo;s York properties. </description>
			<pubDate>Thu, 12 Nov 2009 14:17:14 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6804&amp;Itemid=26</feedburner:origLink></item>
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			<title>Refinery redecorates ICI Paints point of sale branding</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/9SmOxE1DeQw/index.php</link>
			<description>Refinery (#/home)  is behind the new in-store marketing for ICI Paints AkzoNobel&amp;rsquo;s (north-west-media-news/north-west-marketing-services/refinery-paints-eco-picture-for-dulux-trade-200908116089/)  woodcare division.</description>
			<pubDate>Thu, 12 Nov 2009 13:58:12 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6803&amp;Itemid=26</feedburner:origLink></item>
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			<title>International broadcast workshops in the North West</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/AB8JHzwD71w/index.php</link>
			<description>Northwest Vision and Media (north-west-media-news/north-west-digital-media/coup-for-northwest-vision-and-media-as-gaming-pioneer-ian-hetherington-joins-board-200910226637/)  has announced 3 new workshops to help television companies compete in the international market.</description>
			<pubDate>Thu, 12 Nov 2009 11:41:32 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6802&amp;Itemid=26</feedburner:origLink></item>
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			<title>London weighting is justified for BBC relocation says personnel boss</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/WSfj7GYml7s/index.php</link>
			<description>Lucy Adams, the BBC&amp;rsquo;s human resources directer has dismissed claims in some quarters that staff were being &amp;ldquo;bribed&amp;rdquo; to move to Salford with London-weighted allowances. (north-west-media-news/north-west-broadcasting/bbc-staff-moving-to-salford-set-to-keep-london-allowances-200911096764/) </description>
			<pubDate>Thu, 12 Nov 2009 11:00:20 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6801&amp;Itemid=26</feedburner:origLink></item>
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			<title>Ad revenue decline at Trinity Mirror eases</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/DhFYANtz9Xk/index.php</link>
			<description>Bosses at Trinity Mirror have revealed today that the drop in ad revenue is easing, with positive signs this month for regional titles. </description>
			<pubDate>Thu, 12 Nov 2009 09:40:03 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6800&amp;Itemid=26</feedburner:origLink></item>
		<item>
			<title>Mobile industry signs health deal with University of Manchester</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/herEDEFEAzk/index.php</link>
			<description>A new research centre will be set up at the University of Manchester (http://www.manchester.ac.uk/)  to develop and evaluate health applications for mobile devices. </description>
			<pubDate>Thu, 12 Nov 2009 08:49:27 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6799&amp;Itemid=26</feedburner:origLink></item>
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			<title>Moving On team talks to Indie Club</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/KnqniXM5PXs/index.php</link>
			<description>Colin McKeown, the producer behind daytime drama Moving On (north-west-media-news/north-west-broadcasting/bbc-commissions-mcgovern-daytime-drama-200807072984/),   will be giving a master class at next week&amp;rsquo;s Indie Club. (north-west-media-news/north-west-broadcasting/pam-cavannagh-speaking-at-this-week%92s-indie-club-session-200910206613/) </description>
			<pubDate>Thu, 12 Nov 2009 08:17:50 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6798&amp;Itemid=26</feedburner:origLink></item>
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			<title>Bonfire marketing campaign deemed success by emergency services</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/RhougUXTnmo/index.php</link>
			<description>The &amp;ldquo;Let&amp;rsquo;s Face It...&amp;rdquo;  (north-west-media-news/north-west-marketing-services/agencies-collaborate-for-firework-campaign-200910276663/) Halloween and Bonfire Night campaign has been hailed a success following a drop in emergency service call outs.</description>
			<pubDate>Thu, 12 Nov 2009 07:52:27 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6797&amp;Itemid=26</feedburner:origLink></item>
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			<title>FPA turns to Duffy and Shooting Star PR</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/1hDLxqUVfns/index.php</link>
			<description>Newly formed FPA Architects (http://www.fparchitects.co.uk/)  in Cheshire has brought in Shooting Star to handle its launch.</description>
			<pubDate>Thu, 12 Nov 2009 07:24:09 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6796&amp;Itemid=26</feedburner:origLink></item>
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			<title>Shameless commissioning editor becomes C4 head of drama</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/hRqnEd1-gyk/index.php</link>
			<description>Camilla Campbell, the Channel 4 commissioning editor behind Shameless is to become the channel&amp;rsquo;s new head of drama.</description>
			<pubDate>Thu, 12 Nov 2009 07:00:50 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6795&amp;Itemid=26</feedburner:origLink></item>
		<item>
			<title>Big Issue takes military cover</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/eVU4Idv9YdU/index.php</link>
			<description>As the debate rages on about troops in Afghanistan, this week&amp;rsquo;s Big Issue in the North (http://www.bigissueinthenorth.com/)  looks at what happens to soldiers when they leave the military.</description>
			<pubDate>Thu, 12 Nov 2009 06:32:54 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6794&amp;Itemid=26</feedburner:origLink></item>
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			<title>BBC's Salmon nets MIF board position</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/JFkSFOZxinE/index.php</link>
			<description>The seemingly inexorable rise of Peter Salmon&amp;#39;s influence in our home region continues apace, with the news that the BBC North director has today been appointed to the board of the Manchester International Festival (north-west-media-news/north-west-broadcasting/the-culture-show-heads-to-manchester-and-mif-200906305751/).</description>
			<pubDate>Wed, 11 Nov 2009 16:29:51 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6793&amp;Itemid=26</feedburner:origLink></item>
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			<title>£45m and a whole lot of publicity. What would you do?</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/hUML3Iu1ii0/index.php</link>
			<description>Steve Sanders, senior account manager at Paver Smith (north-west-media-news/north-west-marketing-services/dougal-paver-joins-the-liverpool-commission,-as-head-of-skv-liverpool-joins-paver-200811033908/), spent a great deal of yesterday trying to orchestrate the media circus surrounding the &amp;pound;45m Lottery winning syndicate from Merseyside.Here he ponders, if &amp;#39;it could be you&amp;#39;, would you really want the publicity?</description>
			<pubDate>Wed, 11 Nov 2009 15:15:28 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6792&amp;Itemid=58</feedburner:origLink></item>
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			<title>Gustav Klimt does it again for True North, Corporate Culture works for NHS</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/QGzG0Biax3w/index.php</link>
			<description>Two agencies from the region have managed to scoop some coveted silverware at the relaunched Marketing Design Awards in London.</description>
			<pubDate>Wed, 11 Nov 2009 14:45:38 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6791&amp;Itemid=26</feedburner:origLink></item>
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			<title>Mind blowing new MOSI work from driven</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/8P9sgHb7FNg/index.php</link>
			<description>First Leonardo Da Vinci&amp;#39;s most famous painting was turned into a soap opera (north-west-media-news/north-west-marketing-services/skv-crosses-coronation-street-with-mona-lisa-to-create-the-ultimate-chav-vinci-200910196600/), now we see the Mona Lisa&amp;#39;s head exploding. Have our regional marketing services agencies got no respect?</description>
			<pubDate>Wed, 11 Nov 2009 13:34:17 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6790&amp;Itemid=26</feedburner:origLink></item>
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			<title>Elementary my dear Liam... 'Dr Watson' heads to Shameless</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/d6ElX-yzzmY/index.php</link>
			<description>It appears as though renowned classical actor Edward Hardwicke - known primarily for his long running role as Dr Watson on Granada&amp;#39;s The Return of Sherlock Holmes - is set to head back to the small screen for a guest appearance in Paul Abbott&amp;#39;s Shameless (north-west-media-news/north-west-broadcasting/paul-abbott-not-happy-with-shameless-200901224485/). </description>
			<pubDate>Wed, 11 Nov 2009 12:39:31 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6789&amp;Itemid=26</feedburner:origLink></item>
		<item>
			<title>Toasted residents in the Pie Factory</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/ub7AA99XoNg/index.php</link>
			<description>Production firm Toasted Productions has become the latest business to make MediaCityUK&amp;#39;s Pie Factory (north-west-media-news/north-west-marketing-services/pie-factory-gets-makeover-from-drumbeat-and-code-200907306002/) complex its home.</description>
			<pubDate>Wed, 11 Nov 2009 12:09:36 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6788&amp;Itemid=26</feedburner:origLink></item>
		<item>
			<title>Major SKV expansion in the works, powered by social media and film wins</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/Ri5o7wweIHo/index.php</link>
			<description>SKV MD Andy Spinoza (north-west-media-comment/media-comment/2009-%11-a-watershed-year-for-the-manchester-media?-andrew-spinoza-dives-in-200910056494/) has told How-Do that he is looking to substantially swell the headcount at his Manchester city centre firm, after recent PR, social media and film production success.</description>
			<pubDate>Wed, 11 Nov 2009 11:14:59 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6787&amp;Itemid=26</feedburner:origLink></item>
		<item>
			<title>Manchester gets £600k of added Christmas presence, thanks to Dinosaur, Amaze, mN and Barry Purves  </title>
			<link>http://feedproxy.google.com/~r/how-do/~3/D-w5mR2QFJU/index.php</link>
			<description>Tomorrow sees the start of a &amp;pound;600k Christmas marketing campaign, commissioned by Cityco and a host of public sector partners, to boost the visitor numbers (and till takings) that habitually flow into Manchester city centre over the festive season.At the centrepiece of the push is a painstakingly animated campaign created by Oscar and BAFTA nominated director Barry Purves at Altrincham&amp;#39;s Hot Animation (north-west-media-news/north-west-broadcasting/hot-animation-opts-for-redundancies-rather-than-closure-20070917945/).</description>
			<pubDate>Wed, 11 Nov 2009 10:07:00 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6786&amp;Itemid=26</feedburner:origLink></item>
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			<title>NUJ to take on the big issues in Southport</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/P2DHRAo_9Qg/index.php</link>
			<description>The annual National Union of Journalists (north-west-media-news/north-west-publishing/newsquest-backs-down-from-compulsory-redundancies-after-nuj-action-200905155397/) conference is getting set to roll into Southport next week, armed with an agenda that will see members discussing a vast array of the burning issues confronting the industry today.</description>
			<pubDate>Wed, 11 Nov 2009 09:15:53 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6785&amp;Itemid=26</feedburner:origLink></item>
		<item>
			<title>Milton Keynes gets Mark</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/S7fiP-fa3fU/index.php</link>
			<description>Manchester&amp;#39;s Mark Studio (north-west-media-news/north-west-marketing-services/mark-studio-creates-look-and-feel-of-sexual-rights-body-200902194711/) has come through a lengthy tender process to stake a position on the three-year design and media services roster for Milton Keynes Council.</description>
			<pubDate>Wed, 11 Nov 2009 08:32:48 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6784&amp;Itemid=26</feedburner:origLink></item>
		<item>
			<title>Chester and District Housing Trust launches new website with Odyssey</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/bwQf2x7LQsg/index.php</link>
			<description>Chester and District Housing Trust (CDHT)&amp;rsquo;s (http://www.cdht.net/)  new website has gone live today to cope with increased traffic.</description>
			<pubDate>Tue, 10 Nov 2009 16:29:13 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6783&amp;Itemid=26</feedburner:origLink></item>
		<item>
			<title>If the Face fits - as Think Publicity opens staffing agency</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/HykX1SuaqT4/index.php</link>
			<description>Think Publicity  (http://www.thinkpublicity.co.uk/) in Liverpool has launched a new promotional staffing agency called Faces. (http://www.thinkfaces.co.uk/) </description>
			<pubDate>Tue, 10 Nov 2009 15:30:26 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6782&amp;Itemid=26</feedburner:origLink></item>
		<item>
			<title>Peter Kay to do Amarillo follow up for Children in Need</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/IW5hrDCkTl4/index.php</link>
			<description>Bolton comedian, Peter Kay (north-west-media-news/north-west-digital-media/peter-kay-launches-first-comprehensive-online-presence-through-creative-spark-200910096542/), will be releasing a charity single to raise money for BBC Children in Need. (http://www.bbc.co.uk/pudsey/) </description>
			<pubDate>Tue, 10 Nov 2009 15:09:42 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6781&amp;Itemid=26</feedburner:origLink></item>
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			<title>Threadneedle Property Investments call in Concept</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/IQ3Zpu5SQnc/index.php</link>
			<description>Concept Public Relations (http://www.concept-pr.co.uk/)  has been appointed by Threadneedle Property Investments  (http://www.threadneedle.com/en/gb/default.aspx) to promote Cambridge Walks in Southport.</description>
			<pubDate>Tue, 10 Nov 2009 14:30:14 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6780&amp;Itemid=26</feedburner:origLink></item>
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			<title>McCann TBWA and Red C win IPA Effectiveness Awards</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/vUSntz4ReYw/index.php</link>
			<description>3 North West agencies scooped 6 awards at the IPA Effectiveness Awards (http://www.ipaeffectivenessawards.co.uk/News/News/2009-IPA-Effectiveness-Awards-winners-announced-2#6229)  in London last night.</description>
			<pubDate>Tue, 10 Nov 2009 13:58:44 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6779&amp;Itemid=26</feedburner:origLink></item>
		<item>
			<title>Zeus wins APOD legal brief</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/YViC9LvkH-I/index.php</link>
			<description>Zeus PR (http://www.zeuspr.co.uk/)  in Cheshire has won a competitive pitch to run the PR for newly formed legal group APOD (http://www.apod.org.uk/)  - the Association of Publishers of Online Legal Documents.</description>
			<pubDate>Tue, 10 Nov 2009 12:55:50 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6778&amp;Itemid=26</feedburner:origLink></item>
		<item>
			<title>Bella Design launches new site for Quatro Destinations</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/DtDazrRakn4/index.php</link>
			<description>Bella Design (http://www.belladesign.co.uk/)  has completed work on a new website for specialist London public relations agency Quatro Destinations. </description>
			<pubDate>Tue, 10 Nov 2009 12:23:36 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6777&amp;Itemid=26</feedburner:origLink></item>
		<item>
			<title>Liverpool are top of Premier League</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/wMz_-D6KFvA/index.php</link>
			<description>Liverpool&amp;rsquo;s Hit Search (http://www.hitsearchlimited.com/)  is being hopeful this morning, releasing research showing that Liverpool FC is top of the league - at least in Twitter terms.</description>
			<pubDate>Tue, 10 Nov 2009 09:36:16 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6775&amp;Itemid=26</feedburner:origLink></item>
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			<title>Trinity Mirror plans to close final salary pension scheme</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/BS_DqnuPuqY/index.php</link>
			<description>Unions say staff  (north-west-media-news/north-west-publishing/unions-threaten-industrial-action-following-liverpool-cuts-200911056741/) were left &amp;ldquo;shell-shocked&amp;rdquo; following the announcement by the Trinity Mirror that it was planning to close its final salary pension schemes. </description>
			<pubDate>Tue, 10 Nov 2009 09:02:56 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6774&amp;Itemid=26</feedburner:origLink></item>
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			<title>Scientists call for ban on alcohol sponsorship of sport</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/DKbmMKcVh0M/index.php</link>
			<description>A group of academics, led by Dr Kerry O&amp;rsquo;Brien at the University of Manchester and Dr Kypros Kypri from Newcastle University in Australia have called for a ban on sports advertising by the alcohol industry.</description>
			<pubDate>Tue, 10 Nov 2009 08:38:36 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6773&amp;Itemid=26</feedburner:origLink></item>
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			<title>Paul Abbott to headline exposures festival in Manchester</title>
			<link>http://feedproxy.google.com/~r/how-do/~3/q8I5AW6G8G0/index.php</link>
			<description>The 16th &amp;#39;exposures: new talent in moving image&amp;#39; festival (north-west-media-news/north-west-broadcasting/exposures-searches-for-student-films-200906185655/) is coming to Manchester from 17 to 19 November with a host of screenings, special events and some very familiar names.</description>
			<pubDate>Mon, 09 Nov 2009 16:14:13 +0100</pubDate>
		<feedburner:origLink>http://www.how-do.co.uk/index.php?option=com_content&amp;task=view&amp;id=6772&amp;Itemid=26</feedburner:origLink></item>
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