News, opinion and resources for the North West media industry http://www.how-do.co.uk Fri, 10 Jul 2009 06:36:24 +0100 FeedCreator 1.7.2 http://feedproxy.google.com/~r/how-do/~3/7kR6xPgyj1w/index.php Fri, 10 Jul 2009 05:20:26 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5839&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/3PsCM0T8ndY/index.php Weber Shandwick’s (north-west-media-news/north-west-marketing-services/lowry-dances-to-weber-shandwick%92s-rhythm-200906245698/) Deansgate office has appointed a new account executive. Thu, 09 Jul 2009 16:36:12 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5838&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/YdnEUbVXJpI/index.php Journalists in Liverpool (north-west-media-news/north-west-publishing/trinity-mirror-appears-set-to-switch-liverpool-echo-to-a-morning-paper,-nuj-protests-200906305752/) have reacted angrily to a Press Association plan to cover some court and local authority stories for the Trinity Mirror (http://www.trinitymirror.com/)'s Merseyside titles. Thu, 09 Jul 2009 16:19:57 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5837&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/TZDQFxe_dS4/index.php Cheshire agency Blueleaf, (north-west-media-news/north-west-digital-media/marsden-building-society-invests-in-blueleaf-site-200905145387/) has designed a new website for Laura Ashley, (http://mto.lauraashley.com/) which means the company’s made to order merchandise will be available online for the first time. Thu, 09 Jul 2009 13:54:08 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5834&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/SFVdYNk6nNQ/index.php Synergy Design (north-west-media-news/north-west-marketing-services/where-there%92s-brass-there%92s-synergy-200902204720/) in Bolton has created a new advertising campaign for Asics. Thu, 09 Jul 2009 12:31:03 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5832&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/mljQtAedsGo/index.php Manchester’s The Fresh Group (http://www.freshwebsite.co.uk/) has won the contract to produce Santander’s corporate television output in the UK. Thu, 09 Jul 2009 12:19:49 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5831&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/eVmb3VgOJHQ/index.php Stand-up comedian and former XFM Manchester presenter, Jason Manford, (north-west-media-news/north-west-broadcasting/jason-manford-to-host-xfm-manchester%92s-breakfast-show-2007031874/) is one of the names behind a new natural history comedy on BBC One. Thu, 09 Jul 2009 11:57:19 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5830&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/2WlrHcgsd58/index.php Sass (http://www.sassagency.co.uk/) has developed a media campaign for cosmetics brand Collection 2000. Thu, 09 Jul 2009 11:33:41 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5829&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/lwGyiEhFpio/index.php The Co-operative has launched a new campaign to release Burmese video journalists who are being held captive. Thu, 09 Jul 2009 10:28:17 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5828&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/mjlscoLTdCc/index.php Crimestoppers (http://www.crimestoppers-uk.org/) has appointed Amaze (north-west-media-news/north-west-digital-media/opal-appoints-amaze-as-digital-partner-200905205430/) to research and implement a national brand awareness campaign.It’s 21 years since the independent charity started out, to fight crime through anonymous tip-offs, and the Manchester agency has started work on raising awareness of its key messages. Thu, 09 Jul 2009 09:43:36 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5827&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/p6sGnadYoQc/index.php Adam Tregaskis has joined The Raft (north-west-media-news/north-west-marketing-services/the-raft-%27makes-it-right%27-for-martindales-200901084359/) as account director. Thu, 09 Jul 2009 08:25:19 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5826&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/Pa4B6pGOyqU/index.php Wed, 08 Jul 2009 19:44:10 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5825&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/Dt5FgoQE4e4/index.php Your humble servants here at How-Do don't like to blow our own trumpets, but occasionally we are confronted with a reason compelling enough to grab our instruments and give them a little toot for joy. Wed, 08 Jul 2009 17:07:36 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5824&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/6gjWsCPyakQ/index.php Code Computerlove has taken the wraps off the new consumer website (http://www.yorkdesigneroutlet.com/) for McArthurGlen's York-based designer outlet.The Manchester-based agency (north-west-media-news/north-west-digital-media/code-gives-cheshire-oaks-an-online-makeover-200903174924/) is set to release six more sites for the firm over the coming weeks - giving each outlet in the McArthurGlen stable its own standalone web presence. Wed, 08 Jul 2009 16:29:02 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5823&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/1Ua1cp_4fYM/index.php ITV has confirmed that it is ripping up its scheduling rule book and putting an end to Coronation Street (north-west-media-news/north-west-broadcasting/coronation-street-to-be-sold-off,-emmerdale-to-come-to-manchester?-200902174686/) on Wednesday nights. After the week beginning 20 July the broadcaster's midweek evening schedule will be Corrie free for the first time in almost 50 years. Wed, 08 Jul 2009 15:21:35 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5822&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/dsXgStrNU8k/index.php Events agency Canyon has appointed Sarah Cheal to the newly created role of sales and marketing director. Wed, 08 Jul 2009 14:15:11 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5821&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/6TKLc8EcgwU/index.php Creative agency Dinosaur has given its on and offline image an overhaul, with the emergence of a new brand positioning and a fresh website for the Manchester-based firm (north-west-media-news/north-west-marketing-services/hales-quits-elmwood-for-dinosaur-200811144011/). Wed, 08 Jul 2009 13:35:06 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5820&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/mvP_i5nY7lU/index.php A handful of regional teams triumphed at the CIPR Excellence Awards in London last night, with Communique's 'stop the charge' campaign (north-west-media-news/north-west-marketing-services/communique-congestion-charge-campaign-shortlisted-for-european-award-200904275231/) winning one of the most sought after private sector gongs.McCann Erickson and Liverpool PCT also headed home with silverware, but there was to be no fairytale ending for Manchester's Tangerine PR (north-west-media-news/north-west-marketing-services/tangerine-shortlisted-at-cipr-excellence-awards-200904245225/). Wed, 08 Jul 2009 13:03:41 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5819&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/toD9_BwlnzA/index.php The Bootle-based Health and Safety Executive has appointed TBWA\Manchester to mastermind its creative advertising account after a three way pitch (north-west-media-news/north-west-marketing-services/hse-shortlists-tbwa-manchester-200906115596/) - a shoot-out that is also believed to have included McCann Erickson Manchester. Wed, 08 Jul 2009 11:36:17 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5818&Itemid=26 http://feedproxy.google.com/~r/how-do/~3/Ss3NdGnT_zo/index.php The Liverpool Design Festival is set to kick off on the 30 October for a ten day celebration of the best in independent contemporary design coming out of the region. Wed, 08 Jul 2009 11:08:40 +0100 http://www.how-do.co.uk/index.php?option=com_content&task=view&id=5817&Itemid=26