Canada Guaranty is a new Canadian-owned private mortgage insurance company that was formed by a private investor group, comprised of the Ontario Teachers’ Pension Plan and National Mortgage Guaranty Holdings Inc., that acquired AIG United Guaranty Mortgage Insurance Company Canada. Their business model is designed to target lenders and brokers, offering them competitive insurance products with a commitment to superior customer service.

Canada Guaranty came to Jump with the vision to be the leading private mortgage insurer. They were looking for an identity that reflected the company’s pillars of financial strength and service excellence. To distance themselves from the unstable U.S. mortgage industry, the mandate also included conveying that the ownership of Canada Guaranty is 100% Canadian. The final logo features an expression of the Canadian flag with a subtle maple leaf spanning two vertical red columns. These columns are a representation of the two founding pillars and the glow within gives the identity a warmth and approachability. The upper case serif font brings an sense of stability to the logo, a quality that is so important for success in this industry.

After establishing the new moniker for Canada Guaranty, Jump deepened the brand identity through the development of clean and professional website complete with a mobile component that allows users to navigate their products from their handheld device. The site features a wealth of information broken into channels for the lenders, brokers and homebuyers. In preparation of the public announcement of Canada Guaranty on Apr.16th, Jump also developed the corporate stationery, marketing material, digital templates, news templates as well as the signage for the office reception area.

“Full marks to the Jump team as they delivered throughout the process and kept their word on deliverables and budget. They were a great team to work with throughout the process” said Brian Bell, VP of Marketing at Canada Guaranty.

Feeling Corporate? If so, check out the Canada Guaranty, Centre for Ethics at the University of Toronto, Maple Lake, Wayne Swadron or Tara Good Gifts.

At South St. Burger Co. every item on the menu is designed to be “Best in Category” – offering not only top quality ingredients, but the best taste as well. Our latest refresh of the South St. website helps the customer clearly understand this point of difference.

From naturally raised, 100% pure beef to fresh cut onion rings, serving real food with outstanding flavour is what sets South St. Burger Co. apart. To date, we have helped South St. launch 12 locations, and South St. Burger Co. is more focused than ever on ingredient quality, simple cooking methods, the customer experience and their obligation to operate responsibly and conscientiously. South St. Burger Co. is involved in each step of the process, from “farm to fork” to ensure that their mandate is fulfilled.

South St. Burger Co. believes that better beef really does make better burgers; that’s why they buy their beef from small co-op farms that practice conscientious and natural farming. The beef has no hormones, antibiotics, preservatives or filler. And, like the fries, these patties are fresh, not frozen. They are flame grilled and made to order giving them a juicy, home-made taste, and served on your choice of regular or whole wheat bun, which are baked locally and delivered daily. But it’s the company’s vast selection of toppings that truly makes it stand out. With a variety of real cheeses and over 25 free condiments, including unusual items like guacamole, wasabi mayo and mango chutney – your burger will be unique and outstanding.

For the complete South St. experience, add an order of New York Fries, signature poutine, or onion rings. All are hand made in-store from fresh ingredients and cooked in trans fat free sunflower oil. Hand-scooped milkshakes are made with premium ice cream from a local dairy. Side orders are treated with the same respect as the burger. Because of this, South St. Burger Co. believes it is unmatched in the Canadian burger business.

Telling customers about the food is only half the story.
When you eat at South St. Burger Co., you’ll get more than just good food — you’ll get a good feeling, too. Here’s a sample of the areas they impact:

• They use 100% clean, renewable electricity for five of their stores from Bullfrog PowerTM, reducing their stores’ environmental impact.
• Purchase local ingredients. Their beef, buns, potatoes, chicken, cheeses and ice cream, are all purchased locally; reducing their carbon footprint and supporting local farms and businesses.
• Employ grill hoods with high technology heat exchange ventilation systems so their heating requirements are reduced by more than 300 cubic meters of gas per month, with a carbon savings of 6.84 tonnes per year, per store.
• Use LED bulbs as 50% of their store lighting requirements, saving 4,400 KwH annually and reduces carbon emissions by 1 tonne, per store, per year.
• Use environmentally friendly, non toxic cleaning products and post-consumer recycled paper products wherever possible and practical.
• Changed to air-cooled ice makers from water-cooled ice makers eliminating 2,600 litres of water per day or 950,000 litres (950 m3) in a year, per unit.
• Installed a solar-powered water heater and solar electric panels in 2 restaurants so far, with plans to add more.
• South St. Burger Co. is committed to its support of both local and international charities and to continuing their efforts to reduce their footprint on the environment.

So while we have been busy designing their restaurants and shaping the customer experience, the folks at South St. have been working hard to deliver best in category food and limit their impact on the environment. Check it out at http://southstburger.com/.

Jump Branding & Design Inc. is happy to announce the opening of the first Yogen Früz location in Bulgaria. Initial reaction has been overwhelming as the brand takes hold in this new market.

As the originators of the new brand identity and retail store design for Yogen Früz, we (Jump) are most impressed with how our design has been understood and adapted for this regional market. The success of this adaptation is a combination of the set of critical elements and design tenets that have been defined in an online guide developed by Jump Branding & Design Inc., initial design intent from Jump and the architectural group (Bulgaria’s) ability to realize and understand the brand from a visual and consumer experience. We tip our hats to the group from Bulgaria, you have made the brand proud!

BrandStandards.ca is an online tool developed for Franchise-based organizations through Jump’s knowledge of roll-out store design and brand development. Our objective is to assist in the development of consistency and clarity of execution and adaptation of your brand, while providing the tools and resources necessary during the planning and design phases of a roll-out store design program. Brand equity is critical to your success and maintaining consistency across all consumer touch-points will ensure clarity of your brand message. Please visit www.brandstandards.ca for more information and how this online tool will provide your team with the right tools to manage your brand.

Jump is a true creative solutions agency that combines strategy, creativity and technology to provide branding, marketing and design solutions for our clients. To find out more about our work on the Yogen Früz program, visit the brand identity development and environmental design case studies on our website.

Not only are the burritos at Z-Teca big but so are their ambitious plans to expand, with two restaurants opening within a month of each other in North Toronto. The first to open was at York Lanes at York University  and has only seen “big lines”, it seems that the students at York U are craving the Mexican-inspired gourmet burritos of Z-Teca. Parents can now relax knowing that their offspring are being well-fed. The second location opened this week at Fairview Mall in Toronto just west of Hwy 404 and north of the Hwy 401. This location has gone big with a dominant exterior design program that is sure to catch the attention of traffic that is hungry for the rolled up goodness of a Z-Teca Gourmet Burrito. There are reports of traffic back ups everyday on the DVP, speculation is that people are heading to Z-Teca’s newest location.

Jump is excited to be a part of the development of these two latest restaurants and want to wish the team at Z-Teca continued success.

The York U. and Fairview locations are the latest additions to the restaurant chain including; 327 King Street West in Toronto, the Commerce Court and Gerrard St. E. locations and the Burrito kiosk at BMO Field during the Toronto FC season.

Click the link to see more of the restaurant design work we’ve done for Z-Teca.

We are proud to announce the web’s newest site dedicated to the salad. SaladCreations.ca launched yesterday, bringing their healthy and delicious fare online to delight of salad-lovers everywhere (well, at least in Toronto for now). With more selection than certainly I know what to do with, Salad Creations allows you to create your own leafy goodness, or simply order one of their delicious salad recipes. Either way, you’ll get it exactly the way you like it, and you’ll feel good about your meal choice. We hope you feel as good about the website. Check it out!

www.saladcreations.ca

www.extremepita.com

This morning we launched our newest online brand experience, the Mucho Burrito website. Join Johnny Mucho on a mouth-watering romp through the Mucho Burrito offering. Check out the menu, find a location, join the Johnny Mucho fan club, get nutritional info and much more. Or, if you’re like us, just click on everything that looks like an animation and have a chuckle at what you discover (hint…refresh your home page a few times and pay attention to the low-rider in the bottom corner). See what great inside info you get for subscribing to our blog? I can’t believe we give this stuff away.

www.muchoburrito.com

We are proud to announce the official launch of our Online Standards Guide, BrandStandards.ca. Some of our most fortunate clients have already been working with us as we have developed this tool that should bring an end to the printed standards binder; they are already experiencing the freedom from having to struggle to manage their brand development resources amongst suppliers, vendors, and franchisees.

BrandStandards.ca is the portal to two exciting new products: the first, LogoStandards, is aimed at providing an online tool for any business struggling to maintain consistency and support an array of vendors who require access to your brand resources; the second, and arguably more exciting, is AssetStandards, which is designed for expanding retail store owners and Franchisors to efficiently and cost-effectively allow them to provide the tools and resources their franchisees need to maintain brand consistency at the retail level. Gone are the massive binders of retail asset drawings, schedules, and specifications, replaced instead by an online resource that allows your team to access up-to-date files – anytime, from anywhere.

We think you’ll agree that BrandStandards.ca offers you a better way to manage your brand! Call us to find out how we can help you put either LogoStandards or AssetStandards to work for your business.

In keeping with the South St. mandate to serve food that is “best in class”, their 1/3 lb burgers are cooked from fresh patties made from 100 per cent pure, hormone and antibiotic-free, naturally raised beef from Calgary’s own Spring Creek Ranch.

The newest member of the South St. family makes its home at the CrossIron Mills Shopping Centre, beside the Bass Pro Shops Outdoor World store. Come on Calgary…get out and Rethink Your Burger!

View the full press release about the South St. CrossIron Mills opening on the South St. Burger Co. website.