Hot Topics in Search Engine Marketing

Interview with IBM’s Mike Moran, Distinguished Engineer and Author

sspencer@netconcepts.com (Stephan Spencer) — Wed, 26 Sep 2007 19:50:16 +0000

Stephan Spencer, Founder and President of Netconcepts, sits down with Mike Moran, a search marketing pioneer at IBM who helped grow IBM.com’s organic search traffic from about 1% to 25% within a few years. The interview is focused on implementation of paid search and SEO for large, behemoth-sized corporations (though small business folks will get value out of the interview too!), and covers everything from search marketing techniques to cutting costs and boosting ROI.

Stephan interviews IBM’s Mike Moran (MP3, 11 megs, 47 min)

Mike Moran will be speaking at the AMA Hot Topic: Search Engine Marketing events on September 28 in Boston and November 2 in Chicago.

Maile Ohye of Google tells it like it is

sspencer@netconcepts.com (Stephan Spencer) — Wed, 08 Aug 2007 18:39:12 +0000

Get the inside track on the driving force behind Google’s “New” Webmaster Guidelines and how your thoughts influence Google’s decisions for user and webmaster support with Maile Ohye, Google’s Senior Support Engineer.

In this 24 minute interview, AMA Hot Topic: Search Engine Marketing conference chair Stephan Spencer works his magic to uncover vital tips on how to best get in Google’s favor.

Stephan interviews Maile Ohye (MP3, 6 megs, 24 min)

Maile spoke at the AMA Hot Topic: Search Engine Marketing conference that took place in June in Chicago. Hear from more Googlers at the upcoming Hot Topic: Search Engine Marketing events taking place this Fall: September 10th in Seattle, September 28th in Boston, and November 2nd in Chicago. Register now!

Marylynne Tosyali, from Wards.com, opens up

sspencer@netconcepts.com (Stephan Spencer) — Sun, 01 Jul 2007 21:36:28 +0000

Stephan Spencer, chairperson of the AMA conference Hot Topic: Search Engine Marketing, interviewed recently Marylynne Tosyali, Director of Online Marketing at Direct Marketing Services Inc., the company behind Wards.com, HomeVisions.com, and several other online stores. Marylynne spoke at the conference in June in Chicago.

Stephan interviews Marylynne Tosyali of DMSI (MP3, 44 minutes, 10 megs)

Stephan and Marylynne discussed the company’s decision to enter the blogosphere, her experiences with GravityStream through Netconcepts and her successes with paid search. The 45 minute audio recording also covers other topics in search, and offers a unique perspective into SEO from the client’s point-of-view.

This is the latest in a series of podcasts for the Hot Topic: Search Engine Marketing conferences. Register now!

Interview with Alan Rimm-Kaufman uncovers paid search gems

sspencer@netconcepts.com (Stephan Spencer) — Tue, 22 May 2007 21:18:41 +0000

Alan Rimm-Kaufman, President of paid search agency Rimm-Kaufman Group, discusses fascinating aspects of natural and paid search with organic search expert Stephan Spencer. Stephan’s savvy interview questions took the discussion into the spotlight on paid search. As a result, Alan freely shares some sparkling insights that range from so-called “quality score gotchas” to daily caps to metrics.

Stephan interviews Alan Rimm-Kaufmann (MP3, 55 minutes, 13 megs)

This interview is the latest in a series of podcasts for the American Marketing Association’s “Hot Topic: Search Engine Marketing” conference. Both the interviewer, Stephan Spencer, and the interviewee, Alan Rimm-Kaufmann, are speakers at the three conferences this Spring and the three conferences this upcoming Fall. Register now.

Valuable time with Amanda Camp, Google engineer

sspencer@netconcepts.com (Stephan Spencer) — Tue, 01 May 2007 20:58:07 +0000

Google engineer Amanda Camp shares her insights into search engine optimization (SEO) with conference chair and SEO guru Stephan Spencer.

Listen to Stephan’s interview of Amanda (33 minute MP3, 8 megs), and I guarantee you’ll learn something new.

Amanda spoke at the AMA Hot Topic: Search Engine Marketing conference that took place in April in San Francisco. Hear from more Googlers at the upcoming Hot Topic: Search Engine Marketing events taking place this Fall: September 10th in Seattle, September 28th in Boston, and November 2nd in Chicago. Register now!

Paul O’Brien of HP dispenses SEM advice

sspencer@netconcepts.com (Stephan Spencer) — Thu, 29 Mar 2007 01:56:03 +0000

Paul O’Brien is a very clued-in search marketer from Hewlett-Packard. Conference chair Stephan Spencer of Netconcepts had the distinct pleasure of interviewing him as an upcoming AMA speaker.

Stephan interviews Paul O’Brien. (MP3, 40 minutes, 10 megs)

Eric Ward shares some of his link building secrets

sspencer@netconcepts.com (Stephan Spencer) — Sat, 24 Mar 2007 01:25:47 +0000

Eric Ward has been link building since the Precambrian Age (at least in Internet years)… the early 1990’s… well before the days of PageRank. His client list includes such giants as Amazon.com and the Discovery Channel.

In this 36-minute interview, conference chair Stephan Spencer plies some great link building tips and tricks out of Eric. Eric will be speaking at several of the Hot Topic: Search Engine Marketing events later this Spring. He (his wife, actually!) has a baby due around the time of the first event in San Francisco, so Stephan will be filling in for him there.

Download the interview (audio only, MP3, 8 megs)

SEO advice from Vanessa Fox of Google

sspencer@netconcepts.com (Stephan Spencer) — Thu, 22 Mar 2007 12:33:16 +0000

What marketer wouldn’t want to hear what to do, what not to do, what tools to use, et cetera from one of Google’s own? Imagine asking questions directly of Google. Questions specifically about your site! You’ll get a chance to do just that — to hear from Googlers Vanessa Fox or Amanda Camp at the AMA Hot Topic: Search Engine Marketing conference.

Conference chair Stephan Spencer had the distinct pleasure of recently interviewing Vanessa Fox, product manager of Google Webmaster Central.

In this 40-minute interview, Stephan gets the skinny on the latest and greatest Google-provided SEO tools for webmasters, the duplicate content filter, redirects, and more.

Download the interview (audio only, MP3, 9 megs)

Come and hear from Google about search engine optimization (SEO) at the American Marketing Association’s Hot Topic: Search Engine Marketing conference — a one-day traveling road show being held in San Francisco on April 20, New York City on May 25, and Chicago on June 22.

Hear about social media optimization – an important new discipline for SEOs and marketers

sspencer@netconcepts.com (Stephan Spencer) — Wed, 07 Feb 2007 17:05:57 +0000

In this 15-minute interview with social media optimization guru Neil Patel, conference chair Stephan Spencer asks Neil to share some nuggets of marketing wisdom relating to social media sites like Digg.com, what makes them tick, and how best to leverage the opportunity they present.

Topics covered in the interview include:

the most important social media sites and what makes them important
how to get to the top of Digg.com
the traffic and link potential of getting there
potential risks

Download the interview (audio only, MP3, 3 megs)

Come and hear Neil Patel speak on “Social Media Marketing — Leveraging Online Communities to Create Links and Buzz” at the American Marketing Association’s Hot Topic: Search Engine Marketing — a one-day traveling road show being held in San Francisco on April 20, New York City on May 25, and Chicago on June 22.