Blog – ABC

How to Write an Effective Marketing Email Campaign, By: You

Jamie Leszczynski — Wed, 10 Jan 2018 21:51:02 +0000

Not getting the email marketing results that you’d like? Trying to figure out how to measure the ROI on email marketing? You are not alone. Every company thinks they need a newsletter (and they do), but making sure it is going to be effective is even more important than just sending out communications. Ensuring there…
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Running a Company Is None of My Business

Travis Bort — Tue, 09 Jan 2018 12:44:30 +0000

I don’t know how to run a business. Yep, I said it. And it’s true. Back in 2005, my business partner came to me and said he was leaving. He was leaving to pursue a lifelong passion and a new career. At that time, he was the business manager, in charge of the books, the…
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Tweeting Your Way to Success: A Guide to Social Media Marketing and Strategic Thinking

Brenna Vallar — Tue, 02 Jan 2018 20:46:24 +0000

Managing a Twitter, Facebook, LinkedIn or Instagram page is a more simplistic piece of implementing a marketing strategy – right? Wrong. Although sending out tweets and posting on Instagram might be as straightforward as hitting a button and waiting for the likes to roll in, what many companies struggle with is creating content that aligns…
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CRM Should Stand for Customer Relationship Marketing

Jenn Cline — Fri, 29 Dec 2017 14:28:35 +0000

When people think of a Customer Relations Management (CRM) tool, they think “sales.” If that’s the case, then you’re doing it wrong. Yes, this is where they can manage and analyze all customer/prospect data – a repository for all the information that their sales team needs to be successful and a place where they can…
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Integration, Amazon and Video Should Be Part of Your Digital Media Planning in 2018

Will Landry — Tue, 19 Dec 2017 17:48:54 +0000

A media strategist creates a pathway to success, whether you want to grow awareness, increase revenue, take on new markets or outdistance the competition. Tailoring advertisements to the client’s goals is the one of the most important aspects of media buying and as we enter 2018, we now have some new and unique avenues to…
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Finding Your Stories and How to Tell Them

Shane M. Liebler — Thu, 16 Nov 2017 13:41:56 +0000

As destination marketers, we talk a lot about telling stories and its importance in luring travelers to your community. Storytelling is an easy term to say and throw around when developing content and strategy, but what does it really mean? And, more importantly, how do you do it? First, accept the truth: Every place has…
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5 Tips for Your 2018 Marketing Plan

Jamie Leszczynski — Thu, 02 Nov 2017 12:57:41 +0000

Don’t we all wish we had a crystal ball? The truth is we never know where marketing will take us year to year. We only know it will change, which leads many organizations wondering where to focus their marketing. If you’re still struggling trying to figure out what to do differently in 2018 or what…
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A Graphic Designer’s Guide to Great Ideas

Marty Furgal — Tue, 03 Oct 2017 20:20:30 +0000

Being a graphic designer is hard. Sure, we get to be a little more laid back than your average working stiff, and we often get away with being a little weirder than our office counterparts. But at the same time, we are often challenged to make things that aren’t very exciting more enticing. I mean,…
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Why Joy Is An Advertiser’s Best Friend

Guest Post — Mon, 25 Sep 2017 14:51:46 +0000

Why is it that we are so much more likely to keep watching a video that makes us smile? In the world of video advertising, joy is arguably the most important and influential emotion. Studies have shown that joy significantly impacts viewer engagement, video completion rate, message retention, brand recognition, purchase intent, and overall success…
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6 Ingredients Every Good Video Should Have

Todd Thompson — Wed, 06 Sep 2017 12:26:18 +0000

We have a problem. With the advancement of our everyday devices, anyone can create a “video.” Anyone can pull out their phone and record an event or even stream something live to the internet instantly. This accessibility has flooded the online world with tons of awful content and, even worse, has flooded the minds of…
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