HubSpot's Inbound Internet Marketing Blog

HubSpot TV - Digital Activism with Guest Kate Brodock

Rebecca Corliss — Fri, 13 Nov 2009 13:04:00 GMT

NOTE FROM THE PRODUCERS: Have you ever caught the live show? We broadcast in real-time every Friday at www.hubspot.tv. Click here at 4:00pm ET today to watch the show live.

Episode #65 - November 6, 2009
(Episode Length: 25 minutes, 23 seconds)

Intro

How to interact on Twitter: @mvolpe @repcor and @just_kate with www.HubSpot.tv in your tweet.
Subscribe in iTunes: http://itunes.hubspot.tv
Thank you to the Lansdowne for providing us with food!
- @thelansdowne
- Yelp: Lansdowne Pub
HubSpot keeps winning awards!!!
- Dharmesh Shah selected as Innovator of the Year in the 2009 Mass Technology Leadership Awards|
- Dharmesh Shah selected as a recipient of the Mass High Tech 2009 All-Stars Award for leadership in social media of New England's innovation economy.
- SNCR Award Ceremony tonight for HubSpot's press release experiment.
Come to our MITX Inbound Marketing Book Tweetup Next Wednesday November 10 (6-8pm)
- Click here to register!
- David Meerman Scott is coming!
- Beer, food and fun ... (and it's free.)
- Location: Tommy Dolye's in Kendal Sq, Cambridge, MA

Guest: Kate Brodock, Girls in Tech, Otherside Group, DigiActive (and @just_kate!)

You're involved in an organization called DigiActive. Tell us a little about what they focus on, and what their vision is.
Define Digital Activism
What tools do you think are best for digital activism?
Successful Campaigns?
Girls in Tech: What is it?
How did it start? -- How many chapters?
How did you grow it? What have you done?
How many members?

Headlines

Press Releases Not That Useful Anymore
Poll: Don’t trash press releases yet
Only 49% believe press releases are "as useful as ever"
33% percent said press releases are a necessary evil that won't go away soon (in part because of SEC notification rules)
64% target their press releases most often to print outlets
Marketing Takeaway: Public relations has been replaced by inbound marketing - creating content and promoting that content to get people to talk about you.

Social Media Makes People More Social
Social Isolation and New Technology
This Pew Internet Personal Networks and Community survey finds that Americans are not as isolated as has been previously reported. People's use of the mobile phone and the internet is associated with larger and more diverse discussion networks.
6% feel like they have no one with whom they can talk about those important matters. However, this figure (the 6%) has not grown as access to technology has increased - it has remained virtually unchanged since 1985.
Marketing Takeaway: Find a way to encourage online and offline interaction with your customers.

University of Missouri Researchers Find Search Process Affects Cognition and Emotion
MU Researchers Find Internet Search Process Affects Cognition, Emotion
Study Reveals That Online Searches Affect Emotions, Memory
Right: "Readers were better able to understand, remember and emotionally respond to material found through searching compared to content found while surfing."
Wrong: "...Web site sponsors might consider increasing their advertising on pages that tend to be accessed via search engines"
Marketing Takeaway: Search Engine Optimization is effective and important. People will remember your company better if they find you during search.

Twitter Lists Go Mainstream
There's a List for That
Create lists on your profile. Check out who has you on thier list. Ask people to get listed on their list.
Follow the HubSpotters List
Intro to Using Twitter Lists
Video on How to Use Twitter Lists
Marketing Takeaway: Create a list of your company employees, and maybe your industry influencers.

Marketing Tip of the Week: For Nonprofits!: Take your offline emotional connection and bring it online.

Closing

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Why Doesn't Social Media Work for Traditional B2B Marketers? Because They're Traditional B2B Marketers.

Rick Burnes — Thu, 12 Nov 2009 07:30:00 GMT

Imagine this: Your best friend comes to you one morning and tells you she's had it with her telephone. She's throwing it away because it doesn't help her with traditional handwritten communication.

Crazy talk, right? Your friend doesn't need a different tool for traditional communication, she needs a new approach to communication.

Traditional B2B marketers who resist social media aren't much different. They resist social media because it doesn't work when they use it as another outbound marketing channel.

Instead of rejecting social media as a channel, traditional marketers need to reject their outbound approach to marketing.

Traditional marketing -- outbound marketing -- is about buying attention. You figure out where your target customers hangout, then you buy access to them. You fill the pages of trade publications they read with print ads. You interrupt them with unsolicited phone calls at their office. You send out mailings that they throw away.

These tactics are incompatible with social media. If your Twitter account is simply a product information broadcast, you won't have many followers. If you don't share any helpful, interesting or fun content on your Facebook account, your pages will get little traffic.

On the other hand, if you reject this approach to marketing, and use social media as part of an inbound marketing strategy, it will become a core part of your marketing mix. If you engage with your industry's community on Twitter, if you share top-notch content on Facebook, and build relationships on LinkedIn, social media will work for you.

"Wait!" you say. "We're a B2B operation! We don't have social-savvy customers like B2C companies."

Lame excuse.

No question, social media grew out of the consumer space, and B2C examples of social media success are easy to find. But take a step back. Look at the value that businesses get out of social media. You'll see it's not specific to B2B or B2C companies. Consider the three main benefits marketers get from social media:

Listening -- Every company needs to listen. Doesn't matter if you sell solder paste, CRM software or fencing supplies. You need to listen to your competitors, your customers, your prospects -- your community. Social media sites like Twitter, LinkedIn and Facebook make this easier.
Reach -- Reach is important to any marketer. It's the number of people you can communicate with directly via email, telephone, or any other channel. You need this whether you're selling to consumers or businesses. Social media tools media it easier to build.
Nurturing -- Nurturing is another critical marketing task for all companies. Regardless of what you sell, you need to build trust with potential customers and educate them about your company and your products. Social media facilitates the development of personal relationships at scale. This makes it an ideal tool for nurturing in any business.

How do you use social media at your company? Have you found it useful in a B2B context?

If you're interested in discussing B2B uses of social media, join me and a group of other B2B marketers tomorrow morning at the Massachusetts Technology Leadership Council event, Social Media in Real Life. Use the discount code SMtrench09me.

Flickr: Serigrapher

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Top 10 Tips For Panelists

Brian Halligan — Wed, 11 Nov 2009 07:30:00 GMT

I am invited to be on a lot of panels these days and end up doing something like 2 per week. If you are invited to do a panel, here are my tips:

1. Don't be a moderator, be a panelist. The moderator does not get to really tell a story or exhibit any expertise -- they really just guide the questions. If given the choice, ask to be a panelist. If asked to be a moderator, request to be a panelist. If you don't have a choice, be a moderator.

2. Answer the question you wanted to be asked, not the question that was asked of you. When you are done with your brilliant remark, no one will remember what question was asked in the first place. Mike Linton told me a story about Tony Blair who had to face parliament every week for a drilling. Tony said there were three scenarios. If someone asked him a question he actually wanted to answer (rare), he would answer the question. If someone asked him a question he didn't want to answer, he would answer the question he wanted them to ask. If someone insisted he answer the question, then he would berate them for asking such a stupid question when there are people starving in Africa.

3. Disagree once. Panels can get really dry and really boring for the audience, particularly after lunch. Find an opportunity to disagree with another panelist to spice it up, get the crowd engaged, and get the dialog rolling.

4. Avoid moderator ping-pong. If one of the other panelists answers a question that you want to "riff" on, just do it -- preempt the moderator with your riff. In fact, if the pattern is panelist A -- moderator -- panelist B -- moderator -- panelist C -- moderator -- panelist B -- moderator -- on so on, that's a bad panel. You want a discussion to occur between the panelists.

5. The prep call. Most moderators organize a call before the panel to introduce the people, discuss format, and talk about questions. It is a good idea to attend this, but if you can't, ask for the moderator to send out a summary by email. Panels occasionally involve each panelist doing a short Powerpoint prior to the discussion, so make sure you find out if it is one of those as you want to prepare a bit for it.

6. Be prepared. Before you sit down on the panel, think about the topic. If they sent out questions in advance, think about your responses and have some notes. Show up with a piece of paper, a pen, your notes and room to make further notes while other panelists are talking.

7. Soundbytes, Soundbytes, Soundbytes. On the piece of paper you bring to the panel, have several pithy sound bytes on there that people will shake their head up and down at, write down, and tweet. One of my recent favorite is "there will be more changes in marketing in the next 5 years than there has been in the last 50 years."

8. Acronyms, Acronyms, Acronyms. For some reason, every time I give folks an acronym, I see everyone's head go down and write. Here are some of my favorites:

    Describing the ideal modern marketer - DARC: D-Digital Native; A-Analytical; R-Reach; C-Content Creator

    Describing the inbound marketing process - COPCA: C-Create Content; O-Optimize Content; P-Promote Content; C-Convert Visitors; A-Analyze Results

    Describing the call-to-action on your website - VEPA: V-Valuable; E-Easy; P-Prominent; A-Action Oriented

9. Don't Be Shy and Don't Dominate: If you were invited on a panel, you want to say your piece and you want to get all your soundbytes out there, but you don't want to take up too much airtime.

10. Don't Pimp too hard and if you do pimp, call yourself out on it. For example, if/when you mention your product/service/book, say "and yes, that was a shameless plug."

Here is a bonus....Four signs you did well on a panel:

1. If presenting to a connected crew, just look at the tweet stream when the panel is done. If you are not on Twitter yet, go to twitter.com and do a search on the topic that you spoke about.

2. See where the questions are directed when they get to Q&A at the end. If you are feeling a little uncomfortable that all the questions are directed at you and not your other panelists, then you did a good job of getting inside the audience's head.

3. If you end up shaking a lot of hands and handing out all your cards at the end, that's a sign that it went well.

4. People are taking notes when you are talking. (Don't confuse that with people checking their email!)

-- Brian Halligan

photo by Brendan Biele

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5 Simple Tips for Creating a Content Culture at Your Company

Adrian Mott — Tue, 10 Nov 2009 07:30:00 GMT

Creating great content isn't easy. If you're a business blog author or thinking about starting a blog, there has probably been a point when you struggled with your content creation strategy and implementation.

It's okay to struggle with writing (everyone does), but don't let it keep you from sharing your content with the world. If you want to get your blog off the ground, kicking butt, and consistently creating excellent content, here are some things that have worked for me:

1) Empower the Writers and Creative People Around You

Blogging shouldn't be a one person show for any company. Your first step when starting a company blog should be recruiting people who can join in your effort. Think about it: how many print media and popular blogs out there rely on only one author? Going it alone when starting a company blog can be compared to starting a company or product on your own. It's just not the best idea.

Getting your colleagues excited to blog shouldn't take too much effort. Start with people who you know are super passionate about what they do. Engage the developers, involve interested coworkers, and talk about ideas. In most cases, they'll be excited to contribute.

Can't get anyone to help you out? You could always consider adding blogging into your new employee's job descriptions. You could also offer a contest - give a $25 gift card to the employee who writes the most compelling post (or the one that gets the most traffic).

2) Implement an Idea Bucket

Ideas about your company's space and products can come from all sorts of places. Some of the most valuable are from your employees (especially those who use your products) and your users.

Implement an application that makes it easy for folks to submit their ideas about your products and you're likely to get some great ideas for content. To do this internally, I'd recommend a wiki or forum. For ideas from people outside of your company, I'd recommend User Voice.

3) Understand On-Page SEO Techniques and Optimize Every Post

Our own Rick Burnes wrote an awesome post a few months ago titled 'Why your business blog is an annuity' - which focuses on the fact that each blog post your company writes will continue to pay you back over time. People will continue to find your company when they search for the keywords you're writing about, so make sure you optimize every post that's written.

If you're following SEO best practices and focusing your writing around a specific keyword (of the long tail variety), then you should make sure that the keyword appears in the post's URL, title (as in 'title' tag), header ('h1') and last but not least, the content itself.

4) Be Smart and Innovative When Engaging Your Community

Reading other influential blogs in and around your industry is paramount. Don't use an RSS reader? Set one up and start subscribing to blogs in your industry. Commenting on blog posts is a good tactic for engaging others in your space, but I recommend that you take your communication to a more personal level. Engage thought leaders via email or by phone when appropriate. Making these connections will not only lead to some great ideas for your blog, but will connect you to experts who may write guest posts for you in the future.

5) Embrace Your Analytics and Practice What's Working

Don't be afraid of your analytics. Your new blog isn't going to become Gawker or TechCrunch in a day or even a year. Remember, the purpose of your blog is to serve as a hub for information that people in your industry want to read. The main reason your blog exists is to generate more traffic, convert the traffic into leads, and make more money.

Look at your analytics everyday and see what's working and what's not. Check out your traffic sources, what keywords are getting your posts found, and review your most popular articles. If you're ranking highly with a particular keyword, consider expanding on the subject with another post and your ranking will likely improve even more.

If you are having some really great search traffic flowing toward a particular post, analyze what you did for that post and repeat it going forward. Analyze the post format (list, review, interview, etc...) and try to use that format more often in the future. Share your findings with others and spread the knowledge!

And remember, if you want the culture of content creation to thrive within your company, always take a moment to celebrate small wins and blog improvements with your team.

Photo by robinhamman

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10 Ways a Start-Up Can Use Social Media to Market Itself

Brian Halligan — Mon, 09 Nov 2009 07:30:00 GMT

This guest article is from Edward Boches, the chief creative officer at storied advertising agency, Mullen, who has a TwitterGrade of 99.95 and blogs at EdwardBoches.com.

On a personal note, I have been interested in what the crowd of "Mad Men" type advertising agencies were doing in the face of an audience increasingly efficient at blocking out their jingles and tv spots. Edward is one of the folks in his field that is truly embracing these changes. I hope you enjoy the article. - Brian Halligan

10 Ways a Start-Up Can Use Social Media to Market Itself
By Edward Boches

“How can a start-up with a few employees and a tiny marketing budget get its name out there?”

The question appeared perfect for a panel that included blogger and Twitter star Chris Brogan, Hubspot’s CEO and Inbound Marketing author Brian Halligan, and this blogger, who has worked on the launch of numerous companies and brands including Lotus, Monster.com, and Lending Tree, not to mention another dozen that never made it.

Interestingly, while we all agreed in principal with what a company should do -- embrace social media, take advantage of the platforms available, connect with influencers, and allow the community to play a role -- we disagreed somewhat on how much time it might take and who should do it.

Chris suggested that you could achieve a version of what he’s done – build a following, mobilize a community, turn content into business (my interpretation) -- in a couple of hours a day. I contended it would take a lot more time than that if you planned on generating quality content. Brian argued that anyone could easily start a blog, post something daily, learn to be Google friendly, and let search take care of the rest.

We each answered quickly and moved on to another question. But if we’d had more time, this is what I believe we may have collectively suggested that a start-up do to market itself:

1.    Craft a brand position rooted in a customer benefit.

An awful lot of young companies do a good job of describing a product's features rather than synthesizing them into a single benefit. A simple handle, either expressing what a brand stands for or declaring its point of difference, will serve you well in everything from appearing in search results to being remembered.

2.    Take your message and content to your consumer. Engineer your presence.

You may want a website where you fill orders, capture data, or simply demonstrate your product, but you shouldn't assume your customer will instantly come to you. Twitter, Facebook, Linked In, and YouTube are all basically free tools. You need to go where your consumer lives online. If your customers, prospects, and influencers are there, you should be there: listening, engaging, sharing, and helping them.

3.    Find inventive ways to create or gather content.

For starters, make your website into a blog. Fresh content, the ability to post comments, and pages that get linked to will add to your online visibility. No doubt it’s challenging and time consuming to generate enough content to populate your network and blog, but there are smart ways to go about it.

First, whatever you’re doing, write about it. Report on your progress. Second, come up with a daily question you'd want someone to ask and respond to it in a blog post or video. Third, save time by collecting content from others. Place your product or service, even in beta form, in front of people willing to blog, make videos, and tell stories about it. Aggregate this content to your blog or video channel. Fourth, conduct polls or ask questions about a related topic and turn these results into future posts as well as “news” you can release to both bloggers and press.

4.    Get on Twitter and use it actively.

It takes time to build a large Twitter following, but it’s a quick way to connect with industry influencers, bloggers, and press that might matter to you.

No matter what you sell, someone on Twitter is having a conversation about it. It's your chance to listen, respond, and engage with potential enthusiasts. More importantly, on Twitter there’s a willingness to help each other that you just won’t find anywhere else. Perhaps it’s because re-tweeting information is virtually effortless, or that people practically vie to share new finds, or that users feel a sense of obligation to those who follow and promote them, but for whatever reason, you’re likely to find people who are willing to help promote your brand on Twitter, presuming you learn Twitter protocols and give more than you take.

5.    Connect your customers and prospects to each other.

One of the best things you can do as a young company is to foster word-of-mouth conversations among your earliest customers. Whether you do it on Facebook or on your own site, it's important to invite your customers to talk to each other and share ideas. Allow them to guide one another on how they use your product or service. Not only will you have the opportunity to learn what people like and don't like about your product, you may end up with a bunch of people you can ask to help you.

6.    Develop relationships with the right bloggers.

Every start-up in the world wants that article in the New York Times or the Wall Street Journal. But the fact is, the right bloggers might be more influential for a number of reasons. They have loyal readers. Their references or links to your site will drive up your search results. And these days, it’s more likely that ideas will bubble up from the blogosphere to the mainstream press than vice versa.

7.    Start Crowdsourcing.

There is no shortage of services - companies like crowdSpring (design) or Tongal (video) -- to help you source affordable content from designers, videographers, writers, and others. But there's an even better reason to crowdsource. You allow your customers to participate in the creation of your brand. If you want a great example, take a look at how HBO seeded True Blood. Instead of advertising, HBO shipped samples of synthetic blood to popular videographers and bloggers, who, of course, couldn't resist making videos or posting pieces about the mysterious liquid. You may not have anything as cool as fake blood, but you can still learn to think this way.

8. Read Brian Halligan’s Inbound Marketing Book.

Even if you have a product with enough mainstream appeal to justify paid advertising, consumers today spend more time searching than watching. You want to be found. Inbound Marketing covers all of the basics you’ll need to know to make your content Google friendly.

9. Give stuff away for free.

Take a look at what HubSpot does: free tools (Twitter Grader and Website Grader); free webinars (How to use SEO, Blogging for Business); free eBooks (Facebook for Business, Getting Found Online). If you sell food, give away recipes. If you’ve invented a sleep monitor, offer free tips on better sleeping. Free content generates awareness, builds loyalty, creates newsworthy topics, and spreads word-of-mouth. Remember, in this day and age, what a brand does is far more important than what a brand says.

10. Make the time, build in the role, or hire the right partner.

As folks like Chris Brogan and Gary Vaynerchuk have proven, you can do all this yourself if you have the right time, energy and commitment. If you can’t muster that, give this role to one of your first hires. If you’re less than comfortable identifying that person within your own company, (hint: it’s not an intern or a kid right out of school; Digital Natives may know all the technology, but they often lack the strategic chops and the ability to create truly compelling content) retain the services of a public relations agency with real experience in social influence. Make sure that if you go this route, you ask for case studies as evidence that the PR team assigned to your business actually practices what it preaches.

When I started in this business, launching a brand was costly. You needed a significant marketing budget that covered an oversized booth at a trade show, a direct sales force or a Super Bowl commercial, and a good hunk of your money went into advertising and promotion. Now you might be able to get away with a laptop, an Internet connection, and some well-focused social media.

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The Rank Nazi: Your Content Is Not Worthy, No Rank For You! [cartoon]

Dharmesh Shah — Fri, 06 Nov 2009 14:18:00 GMT

Looking to get more organic traffic from Google? You need to create content that's worthy! (Yes, it's that simple. Not easy, but simple).

If you liked this cartoon, you can find more cartoons in the recently released book: Inbound Marketing: Get Found Using Google, Social Media and Blogs. The book's been a runaway success (I think it's because of the cartoons, but my co-author thinks its the marketing advice -- you decide).

By the way, if you're a Seinfeld fan, what's your favorite episode/scene? (I'm looking for more ideas for future cartoons).

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Study Reveals That Online Searches Affect Emotions, Memory

Shannon Sweetser — Fri, 06 Nov 2009 12:48:00 GMT

If you’re not creating great content to help your company get found online, you’re missing an incredible opportunity to legitimately connect with people searching for information related to your industry or product.

According to a new study from the University of Missouri, out of the 73% of American adults who use the internet daily, over half of them emotionally responded and remembered content that they found “searching” instead of “surfing.”

This data, published as “The Effect of Searching Versus Surfing on Cognitive and Emotional Responses to Online News” in the Journal of Media Psychology, should be an immediate motivator for any business interested in driving highly qualified leads through SEO. This study absolutely confirms that companies creating quality content that meet the informational needs of readers (rather than only their entertainment needs) have a greater chance of connecting emotionally to potential customers. Companies can then leverage this emotional connection to nurture leads and drive their customers to complete an action on their site.

Unfortunately, though the data presented in the study is very interesting, the marketing takeaway in the University of Missouri article appears to incorrectly recommend Outbound Marketing tactics instead of Inbound Marketing as a way to get found by people using search. In the article, Kevin Wise, assistant professor of strategic communication, says that site sponsors should “consider increasing their advertising on pages that tend to be accessed via search engines.”

You should not advertise on pages if you intend to get found in search. You don’t get credit for that traffic. Instead, you should create and search engine optimize your own content so your content can really get found.

The study also found that people remember and understand the information they discover when they conducted specific searches. When you create your content, be sure you create specific content that answers specific questions and use specific keywords that people (looking for answers within your industry) are searching for. This way you not only get found in organic search by the people you're looking to attract, but really make an impression in their memory.

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HubSpot TV - Facebook Halloween Horror with Guest Paul Dunay

Rebecca Corliss — Thu, 05 Nov 2009 18:06:00 GMT

Episode #64 - October 30, 2009
(Episode Length: 24 minutes, 43 seconds)

Intro

How to interact on Twitter: @karenrubin, @mvolpe and @PaulDunay with www.HubSpot.tv in your tweet.
Subscribe in iTunes: http://itunes.hubspot.tv

Guest: Paul Dunay

Book Giveaway! Go to Facebook.com/FBMarketingForDummies!

Global Managing Director of Services and Social Marketing for Avaya and author of Facebook Marketing for Dummies
Blog: Buzz Marketing for Technology
Question from @KirstenPetra - When I fan someone, I don't feel like I am actually their friend and that I don't actually get anything in return. How can businesses use take advantage of fan pages to make me feel like it actually matters?
Question from @mergenchuluun - What is your top takeaway from writing Facebook Marketing for Dummies?
Use Social Media to spot issues before they hit the Contact Center!

Headlines

Facebook Cans the Spam King

Facebook Continues to Can Spam
Facebook has been awarded $711 million in damages from Sanford Wallace, the notorious "Spam King". (Previously, MySpace has been awarded $234 million.)
Marketing Takeaway: Don't use spam; and keep spammers away from your customers.

Why Geocities Failed?

We don't want to built web sites, easy page makers or not. Making new pages, figuring out where or how to add them to the navigation - not cool.
Audience. Once, a long time ago, family and friends we proudly told about our site came to it. Then the incentive was gone and they didn't come anymore.
In the end, all we wanted to do is: Share some links to stuff we found cool (the "forwards"), Show our photos (the "kids & cats"), Show our videos (without figuring out codecs or embedding), Post status updates and comments (make "statements")
Geocities Closed by @ruudhein
Marketing Takeaway: Make things simple for your customers.

Are we measuring blog influence correctly?

The Trouble with Blog Influence Statistics
"I'm not a big fan of statistics when it comes to blog readership. Not because I'm not interested, but because I'm not convinced the average person understands exactly what a blog is."
"A recent study by Mediamark Research & Intelligence (pdf) found that 10.1 percent of U.S. adults reported to having read a blog in the last 30 days. And, if you think that number's small, only 3.4 percent of adults actually wrote a blog post in the same period."
If so few people are reading blogs, are they really that influential? Are we measuring the right stats? What about http://Blog.Grader.com?
Marketing Takeaway: For your blog, measure links, comments, readers and especially leads and customers.

Forum Fodder

On InboundMarketing.com From Kim Kolb: A customer of mine is a restaurant/bar. They use social media extensively and have a twitter account and Facebook fan page. They believe this is enough and they do not need a website. Do you agree/disagree?

Marketing Tip of the Week: Start a Facebook Business Page to grow your business.

Resources: Free eBook and Facebook Marketing for Dummies Book on Amazon

Closing

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HubSpot's Inbound Internet Marketing Blog

HubSpot TV - Digital Activism with Guest Kate Brodock

Website Redesign Kit

Top Inbound Marketing Stories of the Week: Get with the Social Media Program

1.Terrific New Social Media Research Study Means It's Time for Small Business to Get with the Program

2. The Rapid Evolution of Search

3. Marketing and How Social Software Aligns

4. What My Five-Year-Old Son Taught Me About Marketing

5. Good Bloggers Make Good Neighbors, New Survey Says

Video: How to Use Social Media to Attract More Customers

Why Doesn't Social Media Work for Traditional B2B Marketers? Because They're Traditional B2B Marketers.

Video: How to Use Social Media for Lead Generation

Top 10 Tips For Panelists

Webinar: Rethinking Marketing

5 Simple Tips for Creating a Content Culture at Your Company

Webinar: Blogging for Business

10 Ways a Start-Up Can Use Social Media to Market Itself

Video: How to Use Social Media for Lead Generation

The Rank Nazi: Your Content Is Not Worthy, No Rank For You! [cartoon]

Study Reveals That Online Searches Affect Emotions, Memory

SEO for Lead Generation Kit

Top 5 Inbound Marketing Stories of the Week: Social Media Strategy

1.Developing a Social Media Marketing Strategy

2. Stop Building Microsites?

3. Twitter Lists: Journalism Becomes a Real-Time Job

4. How to Write a Blog Post That's Stickier than Velcro

Video: How to Use Social Media for Lead Generation

HubSpot TV - Facebook Halloween Horror with Guest Paul Dunay

Video: How to Use Social Media for Lead Generation