Creative Briefs

Creative Briefshttp://www.jcthomas.com/blog/RSS feeds for 60http://www.jcthomas.com/blog/bid/285434/Oreo-s-latest-advertising-campaign-asks-I-wonder-if#Comments1Oreo's latest advertising campaign asks 'I wonder if...?'http://www.jcthomas.com/blog/bid/285434/Oreo-s-latest-advertising-campaign-asks-I-wonder-if<p>The Oreo cookie is a timeless classic, and if you're like me, you have great memories sitting around the kitchen table as a kid and enjoying their chocolatey, cream-filled goodness. I challenge you to find a better cookie when dipped in milk. For it is the perfect bite of the oreo—that moment when the cookie sandwich is <em>just</em> soggy enough to need the sugary glue of cream filling to hold it together—that no other cookie can match.</p> <p> </p> <p>Oreo has been celebrated recently for their marketing successes across multiple channels. Most recently it was their instantaneous <a href="https://twitter.com/Oreo/status/298246571718483968" title="Twitter response" target="_blank">Twitter response</a> to the <a href="http://adage.com/article/special-report-super-bowl/super-bowl-blackout-left-cbs-advertisers-dark/239710/" title="Super Bowl blackout" target="_blank">Super Bowl blackout</a>, which garnered 10,000 retweets in the first hour<span>, </span><a href="http://adage.com/article/special-report-super-bowl/marketers-jump-super-bowl-blackout-twitter/239575/" target="_hplink">according to <em>AdAge</em></a>,<span> <span>and a lot of press coverage about their timely response. </span>BuzzFeed's Ashley McCollum said </span><a href="https://twitter.com/McCollumAshley/status/298249151257403395" target="_hplink">the tweet was "super smart,"</a> <span>while </span><a href="http://news.cnet.com/8301-1023_3-57567384-93/how-oreos-brilliant-blackout-tweet-won-the-super-bowl/" target="_hplink">CNET's Daniel Terdiman declared</a><span>, "Oreo came up with an idea so brilliant and bold that it out and out won the night."</span>  <span></span></p> <p> </p> <p><a href="https://twitter.com/Oreo/status/298246571718483968" target="_blank"><img id="img-1368795975030" src="http://www.jcthomas.com/Portals/239908/images/oreo_tweet.jpg" border="0" alt="Oreo Super Bowl Blackout Tweet" width="334" height="506" class="alignCenter" style="display: block; margin-left: auto; margin-right: auto;"></a></p> <p> </p> <p>In Oreo's latest campaign, which debuted Sunday night, they hint at the transformative power of the Oreo cookie and wonder what would happen if you gave an Oreo to some pretty dastardly dudes. Check out Oreo's <a href="http://youtu.be/mvIC4u3s35I" title=":90 second spot" target="_blank">:90 second spot</a> and let me know what you think.  </p> <p style="text-align: center;"> </p> <p style="text-align: center;"><iframe frameborder="0" height="360" src="http://www.youtube.com/embed/mvIC4u3s35I" width="640"></iframe></p> <p style="text-align: center;"> </p> <p>The ad combines a great message and creative animation with a catchy song. More than anything, it just makes me smile—much like the Oreo cookie itself.</p> <p> </p> <p>If you want to read more about this campaign, check out this great post from <a href="http://www.brandchannel.com/home/post/2013/05/15/Oreo-Wonderfilled-051513.aspx" title="brandchannel's blog" target="_blank">brandchannel</a>. And if you like the song, you can download it from the <a href="http://www.oreo.com/wonderfilled/" title="Oreo website" target="_blank">Oreo website</a>.</p> <br> <span class="hs-cta-wrapper" id="hs-cta-wrapper-f8f64428-8c33-4560-9ec6-41ff894c8e4e"> <span class="hs-cta-node hs-cta-f8f64428-8c33-4560-9ec6-41ff894c8e4e" id="hs-cta-f8f64428-8c33-4560-9ec6-41ff894c8e4e"> <a href="http://cta-redirect.hubspot.com/cta/redirect/239908/f8f64428-8c33-4560-9ec6-41ff894c8e4e"><img class="hs-cta-img" id="hs-cta-img-f8f64428-8c33-4560-9ec6-41ff894c8e4e" alt="free\u002Donline\u002Dmarketing\u002Dassessment" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/239908/f8f64428-8c33-4560-9ec6-41ff894c8e4e.png"></a> </span> <script type="text/javascript"> (function(){ var s='hubspotutk',r,c=((r=new RegExp('(^|; )'+s+'=([^;]*)').exec(document.cookie))?r[2]:''),w=window;w[s]=w[s]||c, hsjs=document.createElement("script"),el=document.getElementById("hs-cta-f8f64428-8c33-4560-9ec6-41ff894c8e4e"); hsjs.type = "text/javascript";hsjs.async = true; hsjs.src = "//cta-service-cms2.hubspot.com/cs/loader.js?pg=f8f64428-8c33-4560-9ec6-41ff894c8e4e&pid=239908&hsutk=" + encodeURIComponent(c); (document.getElementsByTagName("head")[0]||document.getElementsByTagName("body")[0]).appendChild(hsjs); try{el.style.visibility="hidden";}catch(err){} setTimeout(function() {try{el.style.visibility="visible";}catch(err){}}, 2500); })(); </script> </span> <img src="http://track.hubspot.com/__ptq.gif?a=239908&k=14&bu=http://www.jcthomas.com/blog/&r=http://www.jcthomas.com/blog/bid/285434/Oreo-s-latest-advertising-campaign-asks-I-wonder-if&bvt=rss">Joel ThomasFri, 17 May 2013 16:02:00 GMTf1397696-738c-4295-afcd-943feb885714:285434http://www.jcthomas.com/blog/bid/271200/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors#Comments6Study Shows Business Blogging Leads to 55% More Website Visitorshttp://www.jcthomas.com/blog/bid/271200/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors<div class="section post-header"> <p><span style="font-size: 13px;">If you blog, you know that it's good for your business.</span></p> </div> <div class="section post-body"> <div class="hs-migrated-cms-post"> <p>But how - and how much - <a href="http://blog.hubspot.com/blog/tabid/6307/bid/5963/4-Business-Blogging-Best-Practices.aspx" title="business blogging" target="_blank">business blogging </a>is best?</p> <p>To answer to those questions, Rick Burnes from HubSpot looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in the sample blogged, 736 didn't.</p> <p>The data was crystal clear:  <strong>Companies that blog have far better marketing results. </strong>Specifically, the average company that blogs has:</p> <ul> <li>55% more <a href="http://offers.hubspot.com/demo-analytics-tools?__hstc=20629287.30253637fa85e129559f2d457de7a9ba.1364236894108.1364236894108.1366921396873.2&__hssc=20629287.1.1366921396873">visitors</a></li> <li>97% more  <a href="http://www.hubspot.com/products/link-grader-link-analysis/?__hstc=20629287.30253637fa85e129559f2d457de7a9ba.1364236894108.1364236894108.1366921396873.2&__hssc=20629287.1.1366921396873">inbound links</a></li> <li>434% more  <a href="http://www.hubspot.com/products/competitor-tracking/?__hstc=20629287.30253637fa85e129559f2d457de7a9ba.1364236894108.1364236894108.1366921396873.2&__hssc=20629287.1.1366921396873">indexed pages</a></li> </ul> <p>Take a look for yourself in the graphs below:</p> <img id="img-1366921851410" src="http://cdn2.hubspot.net/hub/53/file-23115580-png/blog/images/blog.data.visitors.2.png" border="0" alt="blog website visitors" align="center"> <p>Why are website visitors important? Because more visitors means more people to <a href="http://www.hubspot.com/lead-generation-lessons/?__hstc=20629287.30253637fa85e129559f2d457de7a9ba.1364236894108.1364236894108.1366921396873.2&__hssc=20629287.1.1366921396873" title="convert to leads and sales" target="_blank">convert to leads and sales</a>.</p> <img src="http://cdn2.hubspot.net/hub/53/file-23115570-png/blog/images/blog.data.links.2.png" border="0" alt="inbound links blog" align="center"> <p>Why are inbound links important? Because they <a href="http://www.hubspot.com/marketing-ebook/intro-to-seo/?__hstc=20629287.30253637fa85e129559f2d457de7a9ba.1364236894108.1364236894108.1366921396873.2&__hssc=20629287.1.1366921396873" title="signal authority to search engines" target="_blank">signal authority to search engines</a>, thus increasing your chances of <a href="http://www.hubspot.com/marketing-ebook/intro-to-seo/?__hstc=20629287.30253637fa85e129559f2d457de7a9ba.1364236894108.1364236894108.1366921396873.2&__hssc=20629287.1.1366921396873" title="getting found in search engines" target="_blank">getting found in search engines</a>.</p> <img src="http://cdn2.hubspot.net/hub/53/file-23115576-png/blog/images/blog.data.pages.2.png" border="0" alt="indexed pages blog" align="center"> <p>Why are indexed pages important? The more pages you have on your site, the better your chances of <a href="http://www.hubspot.com/marketing-ebook/intro-to-seo/?__hstc=20629287.30253637fa85e129559f2d457de7a9ba.1364236894108.1364236894108.1366921396873.2&__hssc=20629287.1.1366921396873" title="getting found in search engines" target="_blank">getting found in search engines</a>.</p> <p>So what are you waiting for? Get started on your business blog today!</p> <p><span class="hs-cta-wrapper" id="hs-cta-wrapper-f8f64428-8c33-4560-9ec6-41ff894c8e4e"> <span class="hs-cta-node hs-cta-f8f64428-8c33-4560-9ec6-41ff894c8e4e" id="hs-cta-f8f64428-8c33-4560-9ec6-41ff894c8e4e"> <a href="http://cta-redirect.hubspot.com/cta/redirect/239908/f8f64428-8c33-4560-9ec6-41ff894c8e4e"><img class="hs-cta-img" id="hs-cta-img-f8f64428-8c33-4560-9ec6-41ff894c8e4e" alt="free\u002Donline\u002Dmarketing\u002Dassessment" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/239908/f8f64428-8c33-4560-9ec6-41ff894c8e4e.png"></a> </span> <script type="text/javascript"> (function(){ var s='hubspotutk',r,c=((r=new RegExp('(^|; )'+s+'=([^;]*)').exec(document.cookie))?r[2]:''),w=window;w[s]=w[s]||c, hsjs=document.createElement("script"),el=document.getElementById("hs-cta-f8f64428-8c33-4560-9ec6-41ff894c8e4e"); hsjs.type = "text/javascript";hsjs.async = true; hsjs.src = "//cta-service-cms2.hubspot.com/cs/loader.js?pg=f8f64428-8c33-4560-9ec6-41ff894c8e4e&pid=239908&hsutk=" + encodeURIComponent(c); (document.getElementsByTagName("head")[0]||document.getElementsByTagName("body")[0]).appendChild(hsjs); try{el.style.visibility="hidden";}catch(err){} setTimeout(function() {try{el.style.visibility="visible";}catch(err){}}, 2500); })(); </script> </span></p> </div> </div> <img src="http://track.hubspot.com/__ptq.gif?a=239908&k=14&bu=http://www.jcthomas.com/blog/&r=http://www.jcthomas.com/blog/bid/271200/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors&bvt=rss">Joel ThomasThu, 25 Apr 2013 20:31:00 GMTf1397696-738c-4295-afcd-943feb885714:271200