Clear, jargon-repelling examples passed back from the leading edge make web and mobile marketing immediately accessible: giving you some breathing room to make better decisions, and the thrill (read: opportunities) of being a few steps ahead of the crowd.

When?

Thursday 27th November 2008 [ 9h00 - 13h00 excluding our continuing-the-conversation lunch]

Through the course of the morning you will be involved in two interactive sessions that will explore the tools and technologies, tactics and strategies that the most effective advertisers and marketers around the world are using.

Dave Duarte will provide an introduction to Internet and Mobile Marketing, and how to easily and effectively integrate them into your marketing mix. He will also explore 3 simple campaign design approaches that you can use to ensure that you get better returns from your marketing efforts in future.

Uwe Gutschow will present his keynote talk on the Future of Advertising. The talk is being hailed as visionary and inspiring, drawing on some of the smartest minds in creative strategy and interactive marketing at Saatchi & Saatchi globally.

Outcomes

* Be inspired with New-Marketing case-studies and campaigns
* How to Identify a good idea in New Marketing
* Learn the latest campaign design frameworks
* Get both a strategic and tactical perspective on Marketing and Advertising
* Understand how new-media and social-media are changing the marketing and media game in South Africa

Will this give YOU strategic advantage? The session is best for:

This powerful 4hr workshop is recommended for marketers and PR strategists who are finding the challenges of budgets in a recession demanding more creative solutions; for agencies and marketing managers that have to recalibrate their offerings for new media; for business leaders who need to figure out what in the world is happening [QUICKLY!] and develop practical effective strategies to reach their market through mobile & web (know what to ask for and look out for to reduce your risk too).

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UWE GUTSCHOW Director Interactive Strategy at Saatchi & Saatchi LA, founder and director of  AtPlay at Saatchi & Saatchi.

Online and offline are merging closer together, not only from a business perspective but from a cultural point of view. The internet is changing the way we think, talk, shop, adopt.. Ultimately it is affecting the experiences we have.

Uwe makes sense of this for some of the world’s biggest brands, figuring out how to create involving experiences that people want to interact with on any platform and device. His role is to integrate media, creative and strategy to strengthen and inspire non-traditional and interactive thinking. Come discover what he’s been seeing & experimenting with at the pioneering edge of marketing in LA.

DAVE DUARTE (full bio here) is founder and programme director of two Executive Education courses: Nomadic Marketing and Mobile Marketing at the University of Cape Town (UCT) Graduate School of Business.

He is an internet and mobile marketing consultant, entrepreneur and educator who holds several senior positions in the academic, commercial, and non-profit sectors.

Dave believes that better Collaboration provides competitive advantage in business today.

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Sounds expensive! Is it?

R699 - fling open clear paths into new opportunities in one potent morning? Utterly worth it.

Or 2 ways to get it at R599 >>

-  Nomadic Marketing alumni (of course - just remember to tell Sandy that you are when you book)

- Huddlemind.net members also get to swing R100 back into their pocket

(when you click you’ll be sending a mail to Sandy, our friendly Huddlemind non-automated bookings lady. Pop “book me” in the subject & she’ll get right back to with details on getting your spot.)

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Join Uwe and Dave..for LUNCH afterwards >>

We’ll meet up for lunch at TimeOut Cafe upstairs at the GSB, and continue the conversation there >>

[Shhh.. for those of us who participated in our half-day workshop, a little thank you..]

The superb Moreson will be sponsoring MCC (aka champagne) for our lunch as we celebrate the great run advertising has had.. and toast to marketing v.2 in a new world!

(there is no obligation to join because we appreciate that half your day will be spent away from work, but it we find that some of the best interactions happen casually afterwards. Which is why we haven’t included lunch cost into the ticket, so that it doesn’t have to eat into your day or pocket)

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Where?

[sorry Jo'burgers, we keep doing this - it's Cape Town only again]

We’ll be workshoping at the UCT Graduate School of Business

Check the map to the venue. It’s very easy to get there, and thankfully lots of safe parking. We suggest that you come in the entrance by the BP offices, turn left, then right, tell the security fellow that you’re coming to the Future of Marketing and park there (it’s closest to the lecture theatre).

The workshop will be held in Lecture Theatre 2 from 9am - 1pm  (tea/coffee/bikkies included). Registration from 8:30am

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BOOK MY SEAT!

[same as above: this will mail Sandy (sandy@huddlemind.com) , so pop "book me" in the subject & she'll get back to you with details]

or ..if you don’t need guidance in these matters >> an EFT with the reference “Edge Report” (or direct deposit if you brave banks) and pop off the deposit slip or PDF to Sandy in the Huddlemind office: sandy[at]huddlemind.com or fax: 086 622 5297

Huddlemind (Pty) Ltd
Standard Bank
Acc: 071032851
Branch Code: 4109
Branch: Sea Point

Please chat to Sandy if you have any queries related to booking your seat/s (she’s very cool, there are no silly questions, give her a call and see): 021 433 0886 [office hours naturally]

STILL WANT TO KNOW MORE: chat to Max (same office number) or max[at]huddlemind.com.

Looking forward to having you join us >>

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Definition

I sat listening to Dan Gillmor talking at the GSB on Friday, briefly illustrating trends and prophecies about our changing world in his book We the Media (published under Creative Commons and available online). We came upon a problem that I’ve been facing for a long time in my own writing - modern day popularity vs veracity. To this, he added a term that I hadn’t put much focus on before - reputation.

These terms were brought up with regards to open-sourced journalism, as such, and designing a system of improving the veracity of accepted published media. On the surface these two words, popularity and reputation, have rather similar definitions.

These ideas being published under Creative Commons, I thought I would run with the obligation to initiate a thought process for solving. For this, I consulted good ol’ Google definitions and read up a chunky selection of definitions for these words. I have always believed strongly in undertstanding the term completely before attempting to tackle it (a method that I have upheld for many years) and find that simply strengthening my understanding of each word helps my brain to blossom nice long chains of thoughts very quickly. An essay or thesis instantly pops into my mind with all accompanied intricacies.

It always impresses me when somebody states their definition or understanding of a word within the given implications or context that they are discussing. Choosing a specific implication of any word over another helps one to drive their point harder, which I find is uber-useful to good thinking.

On a similar note, I was debating with Max about the ways in which the modern sms/technology age has dumbed down language and subsequently dumbed down understanding and good thinking. Shortening, digesting, redigesting and simplifying, communication is taking a risky walk in the dark. Not to go into boring details, but many argue that this new age has only transformed thinking and not sabotaged itself. Your conclusion is your own, but I do implore you to review definitions and general understanding as I have above. Nobody likes to be labelled illiterate (with the connotation of ’stupid’, perhaps), but some intelligences and thought processes are surely incomplete without having a good arsenal of vocabulary and meaning?

As I do like to say
”prose before hos”

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And so I give you : Second Life

Second Life^® is a 3-D virtual world created by its Residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by millions of Residents from around the globe.

From the moment you enter the World you’ll discover a vast digital continent, teeming with people, entertainment, experiences and opportunity. Once you’ve explored a bit, perhaps you’ll find a perfect parcel of land to build your house or business.

You’ll also be surrounded by the Creations of your fellow Residents. Because Residents retain intellectual property rights in their digital creations, they can buy, sell and trade with other Residents.

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