Drive Growth with Customer Experiences and Outcomes | Michele Hudnall – B2B Marketing Consultant Growth, Outcome and Messaging Marketing Consultant – Michele Hudnall

A Huddle Audible: Wasted Effort – Missed Opportunity

Michele Hudnall — Thu, 27 Dec 2018 05:07:52 +0000

Let’s Call an Audible: Tradeshows – Follow-up – SPAM – Wasted Time and Money I’ve been to my fair share of tradeshows and this fall went to a smaller, very focused event as an attendee only. I bet you already know where this Audible is going. This most recent event reminds me how limited marketing [&hellip

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A Huddle Audible: Messaging for Selling!

Michele Hudnall — Sun, 23 Dec 2018 02:33:28 +0000

Let’s Call an Audible: Campaign – Call to Action – Influencers – Network – Customer Outcomes I’ve written on messaging and spoken about messaging to outcomes in past posts and recently there were great examples of several who are currently pitching new books this holiday season and crushing it. I’ve watched two authors turn their [&hellip

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A Huddle Play: Our Messaging Stinks – Help!

Michele Hudnall — Sun, 23 Dec 2018 00:42:18 +0000

S Y N O P S I S The title is a polite statement that is often heard when speaking with sales and marketing organizations. The most often heard statement from sales and customer facing roles is, “Our messaging SUCKS”. That’s harsh and that’s right, I said it. Marketing teams are under fire to [&hellip

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Does Your Marketing Organization Own a Revenue Number?

Michele Hudnall — Thu, 13 Dec 2018 02:52:39 +0000

S Y N O P S I S In an editorial note of the latest Harvard Business Review Nov-Dec 2018 – Page 24, it is cited that Board of Directors with a Marketing expert positively affect revenue growth by up to 8% (from a study performed by Journal of Marketing -When and how Board Members with [&hellip

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#HudnallsRoadTrip: 3 Days in Denver – Sales Enablement Society – #SES2018

Michele Hudnall — Fri, 12 Oct 2018 22:48:44 +0000

S Y N O P S I S I had the opportunity to attend and participate in the 2nd Annual Sales Enablement Society Experience (SES2018). Calling it a conference does not do it justice, it is an Experience of engagement and sharing of insights. It is not an event that you sit back and [&hellip

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Outcome Marketing: Engage – Influence – Experience

Michele Hudnall — Sat, 15 Sep 2018 04:26:00 +0000

S Y N O P S I S Marketing has the highest turnover in the C-Suite and the tenure is shrinking. What is the friction? The role and expectations are shifting to carry a stronger focus on the business and drive growth. This means driving revenue with new customer acquisition and yet most focus [&hellip

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Outcome Marketing – Know Your Customers

Michele Hudnall — Thu, 13 Sep 2018 05:24:19 +0000

S Y N O P S I S Early marketing was consumer product driven and focused on brand and advertising. This would change during the first generation of technology that would take us through big mainframe hardware processing of financial, insurance, government and back-office functions. Packaged software, the internet and the Dot Com boom [&hellip

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Enabling Customer Engagement

Michele Hudnall — Thu, 06 Sep 2018 22:36:29 +0000

S Y N O P S I S I can already hear it, “So what’s with all the cats?” It seems to be the quarter for cats. I’m attending a conference where the moniker is a lion and the cover of the Sept / Oct Harvard Business Review is a cat – The Business Case [&hellip

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Marketing Failing to Fuel the Business

Michele Hudnall — Tue, 04 Sep 2018 02:36:20 +0000

S Y N O P S I S The sales and marketing misalignment has been the most discussed B2B marketing topic and I would go so far as to say that it is a Business Alignment challenge. According to Gartner’s 2017-2018 CMO Spend Survey, the marketing budget is declining from 12.1% of revenue to 11.3% [&hellip

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Storytelling: My Personal Brand – Death of the Resume

Michele Hudnall — Thu, 14 Jun 2018 04:23:28 +0000

S Y N O P S I S We have all had the opportunity to prepare for the half – full day interview with a half dozen individuals in various roles and levels of leadership in an organization, or maybe it was to land a new client as a consultant. Each of these meetings [&hellip

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Bring Back the Strategy

Michele Hudnall — Thu, 31 May 2018 20:33:21 +0000

S Y N O P S I S The sales and marketing misalignment is well documented, however, it is much greater. It is the misalignment of marketing within organizations, not just with sales. The misalignment is prevalent today, as most do not see the connection between marketing and revenue. Most treat marketing as a [&hellip

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Does Brand Strategy Matter?

Michele Hudnall — Mon, 30 Apr 2018 03:25:31 +0000

S Y N O P S I S Let’s start with your perception of brand and what it is. Most would respond with any of the following: Logo Color Palette Design, Pictures While all are a piece of the aesthetic portion of brand, they are only a small portion of brand. In this day of [&hellip

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Growing Solution Marketers

Michele Hudnall — Sat, 04 Nov 2017 18:14:10 +0000

S Y N O P S I S I had the opportunity to speak with a colleague who asked an interesting question: How do you become a Solution Marketer when there is no real education path for the role? This is true. There were no college courses for Solution Marketing and at the time [&hellip

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Sybil, Dr. Jekyl / Mr. Hyde and Your Social Identity

Michele Hudnall — Fri, 31 Mar 2017 01:39:42 +0000

S Y N O P S I S Social Identity can and should have multiple personalities as we all have many skills and interests we can share both professionally and personally that do not require multiple Social Identities to accomplish participating in many conversations. Managing your Social Identity of multiple personalities does not have [&hellip

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Social Identity . . . Consider it Carefully

Michele Hudnall — Fri, 31 Mar 2017 01:26:57 +0000

S Y N O P S I S In December 2012 I requested to guest post on a friend’s marketing blog, Sword and the Script, managed by or @Frank_Strong. Here is a version of this post as it is time to add a Part II to the original post regarding additional learning’s, frequent questions [&hellip

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A Rose by Any Other Name . . . Product Marketing

Michele Hudnall — Fri, 31 Mar 2017 00:49:10 +0000

The role of Product Marketing is in need of innovation and evolving as the world goes social, mobile and content driven. Like any good evolution, this would also be a time to re-think the moniker of Product Marketing as well. The downfall is in part due to the name, Product Marketing. The moniker is outdated [&hellip

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