http://www.hyperthinker.eu eCommunications for global organisations Fri, 06 Nov 2009 07:10:40 +0000 http://backend.userland.com/rss092 en Today SCA Packaging has launched it's second edition of the Design Challenge. This year the designers are challenged to develop a slick and fat-free packaging design. Thanks to all the team for their input to make the launch happen! http://www.hyperthinker.eu/2009/11/02/sca-packaging-design-challenge-2009-launched/ ...still, it seems to be quite an organic growth with no pre-defined output... Video Games - E3 2009 - Attack of the Show http://www.hyperthinker.eu/2009/10/09/google-wave-is-taking-shape/ Kanal Consulting Group a US-based management firm has developed a 12 step guideline to Implement sustainability accross an organization. As reported on greenbiz.com, they propose the list of steps to implement sustainability in order to improve the "bottom line and the environment". The list covers: Be coherent in what you do, have ... http://www.hyperthinker.eu/2009/10/08/a-12-step-hypothesis/ At our recent event organized with IABC & ING around 'How web Strategies can transforming your communications', Globecorp.biz made an interview with one of our panel speakers & clients, Colin Hensley, General Manager of Corporate Affairs and Planning at Toyota Motor Europe (TME) on Toyota's usage of social media including ... http://www.hyperthinker.eu/2009/10/03/transformed-communications-at-toyota-europe/ ...To become a climate ally! Just seen this campaign initiated by Kofi Annan: Download the song at www.timeforclimatejustice.org and become a climate ally. Music and movie stars come together in a new campaign for climate change. We are at day 2 and I believe this campaign gets all the ingredients to become the ... http://www.hyperthinker.eu/2009/10/03/tck-tck-tckthe-time-has-come/ What's cradle to cradle? - I'm reading the book 'cradle to cradle' by Michael Braungart & William McDonough. Which is questioning some of the simple concepts that I have so far always taken for granted. Cradle to cradle is giving the word 'design' a deeper meaning. Rather than looking at a ... http://www.hyperthinker.eu/2009/09/24/being-less-bad-is-not-good/ After months of hard work, editing and designing, we have just gone live with our latest eBook, "Your Online Journey Starts Now - A Survival Guide for Corporate Marketers". Writing an eBook takes time and perseverance and I hope that the outcome is worth it. I am sure ... http://www.hyperthinker.eu/2009/09/15/new-ebook-your-online-journey-starts-here/ Perry Belcher explains how social media can create benefit for your business. A clear and simplified way of outlining some of the basic principles of Social Media Marketing. http://www.hyperthinker.eu/2009/09/14/social-media-marketing/ Based on 2009 research, Forrester has developed a simple profiling tool that maps out consumers depending on their age, gender and country to determine their level of online engagement. The scale to measure consumers' level of engagement is based on Forrester's Social Technographics® which classifies consumers into six ... http://www.hyperthinker.eu/2009/09/09/online-engagement-of-consumers-groundswellforrester/ A new discovery during the birthday celebrations of our colleague Nico: http://www.hyperthinker.eu/2009/09/07/the-worst-day-of-my-life/