Acrolinx, a key contributor to the 2012 Internationalization and Localization Conference March 14-15 in Santa Clara, CA, is hosting a pre-conference event on Wednesday, March 14th for those interested in writing effectively for a global audience. The interactive session will address general principles for developing content that is more easily understood by non-native [...]]]>

Acrolinx, a key contributor to the 2012 Internationalization and Localization Conference March 14-15 in Santa Clara, CA, is hosting a pre-conference event on Wednesday, March 14th for those interested in writing effectively for a global audience. The interactive session will address general principles for developing content that is more easily understood by non-native English speakers, and more easily translated.

Date/Time: Wednesday, March 14 from 1-4pm
Location: Hyatt Regency Hotel, Santa Clara, CA
Requirements: Participants are asked to bring samples of their content for analysis and discussion; 50-200 pages (10,000 to 40,000 words) in Word, FrameMaker, HTML, or XML format will suffice.
Registration: http://www.acrolinx.com/acronews_en/items/global-readiness-workshop-and-roundtable-discussion.html

The workshop will take place on the first day of the 2012 Internationalization and Localization Conference. This complimentary session is open to content developers and participants of the conference.

Acrolinx was a perfect fit as a key contributor to the 2012 Internationalization Conference due their shared belief that excelling at the source, whether in content or software, should be a primary focus for global businesses.  Companies rely on Acrolinx’s expert linguistic foundation to enhance their content creation for global markets. Supporting an internationalized software effort with consistent and effective communication is the key to a successful global business.

Don’t miss Andrew Bradenkamp and Jennifer Beaupre of Acrolinx present March 15th from 2:30-3:25pm  at the 2012 Internationalization & Localization Conference main session as they will discuss the best practices in optimizing content for localization.

Early bird registration ends February 19.

Baruch will also be presenting [...]]]> Talia Baruch is an independent Localization & Culturalization Consultant with 17 years experience optimizing companies’ international outreach. She founded Copyous, devoted to fitted localization program development and management for companies’ go global goals. Her article Out of the Flat Black Box: Mobile Apps Localization Strategy appears on Lingoport.com.

Baruch will also be presenting at the 2012 Internationalization Conference main session on March 15 in Santa Clara, CA as a part of the Mobile Apps and Games Globalization Panel.

Abstract

As we dive deeper into our virtual worlds dominated by on-the-go interaction and information, we have become more infused with our mobile devices. Evidenced by the surge of mobile web traffic, surpassing PC-based web traffic, projections are that mobile commerce will become a dominant strategy in business development especially for those in developing countries where mobile is their only connection to the internet. This means that for the internationalization and localization industries, the emergence of mobile is screaming for attention. Understanding what cultural adaptions must be accounted for is paramount as different locales use different mobile devices, layouts, designs and applications. All this boils down to one thing, however: will mobile app localization make money? Naturally, game developers and localizers love what they do, but have to justify their practice through a positive return on investment. Luckily, the track record of  localized apps is outstanding, provided the necessary amount of work went into the effort.

For the full guest article, read  in Lingoport’s resources section.

The conference will be highlighted by a ketnote presentation from the founder and CEO of Praekelt Group and founder of the Praekelt Foundation, [...]]]> Registration is now open for this summer’s Localization World event in Paris. The conference will be taking place at Le Palais des Congrès de Paris from June 4-6.

The conference will be highlighted by a ketnote presentation from the founder and CEO of Praekelt Group and founder of the Praekelt Foundation, Gustav Praekelt. Praekelt is a digital entrepreneur, an obsessive technologist and co-founded one of the first digital interactive studios in Africa and was its technical director for ten years.

The conference theme is Reaching the Mobile World and features the following tracks:

• Global Business
• Localization Core Competencies
• Advanced Localization Management
• Managing Global Websites
• The Inside Track

More information and registration are available at localizationworld.com.

Those interested in attending Localization World will also be interested in the 2012 Internationalization Conference, this March 14-15 in Santa Clara, CA. The conference will feature both internationalization and localization tracks as well as a standalone technical i18n training the day prior to the conference.

More information and registration is available at lingoport.com/2012-i18n-conference

The heart of internationalization and localization is location (or locale, geography, place, etc). Maps represent this at the purest form. From user interfaces available in 57 languages on Google Maps [...]]]> Leandro Reis, Senior Globalization Program Manager at Adobe, recently wrote up a tremendous synopsis of the world-readiness of online map services on his blog.

The heart of internationalization and localization is location (or locale, geography, place, etc). Maps represent this at the purest form. From user interfaces available in 57 languages on Google Maps to units of measurement, each little piece of information pertaining to a specific locale is taken into consideration. Reis’ article highlights the intricacies of how each map service interacts with the user.

See World-Readiness of Online Map Services on Leandro Reis’ World-Ready blog.

See Leandro at the 2012 Internationalization Conference. He will be presenting on the use of internationalization scorecards in Adobe. More information and registration is available here.

A major focus of Singh’s book is on [...]]]> Lingoport is proud to have collaborated on Localization Strategies for Global E-Business by Professor Nitish Singh, PhD, Associate Professor of Int. Business & St. Louis University Director Alternative Delivery Programs. The book is out now and is available on Amazon and the Cambridge University press websites.

A major focus of Singh’s book is on internationalization, a point of expertise of Lingoport. Lingoport President & CEO Adam Asnes is featured a number of times from describing the best i18n support technologies to the necessity of Unicode in a project.

Preface for Localization Strategies for Global E-Business

The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the ‘Global Internet Economy’. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies.

Book Features

• A comprehensive, non-technical guide to tapping the growing global e-commerce market with ready-to-implement localization strategies for effective international web presence
• Presents a blend of strategies, models, checklists, tools, research insights, examples and cases to help readers comprehend the complexities of global e-commerce
• Shows how to avoid common web localization mistakes and, in the process, achieve significant cost savings

The book is available for purchase on Amazon.com.

Upcoming

Singh presented a well-received presentation at last year’s Worldware Conference entitled The Rise of Chindia: Opportunity or Threat? The video is available here.

In the absence of the Worldware Conference this year, Lingoport has stepped to the plate to bring the 2012 Internationalization Conference. The conference features several great internationalization and localization tracks as well as an in-depth pre-conference i18n training course.

GALA 2012 will bring together a wide selection of professionals in the localization and language industry, including owners of language service providers, sales and marketing managers, project managers and localization/globalization managers. The event will take place in Monaco from March 26-28 and will provide attendees with the [...]]]> The Language of Business. The Business of Language

GALA 2012 will bring together a wide selection of professionals in the localization and language industry, including owners of language service providers, sales and marketing managers, project managers and localization/globalization managers. The event will take place in Monaco from March 26-28 and will provide attendees with the opportunity to collectively share, discuss and debate the latest advancements in localization, translation and global content delivery.

In 2011, 65 percent of GALA conference attendees were top executives, and 97 percent of all attendees were satisfied or extremely satisfied with the conference.

Early registration ends 31 January.  Information on the conference and on how to go to  Monaco on a budget is available on the conference website: www.gala-global.org/conference

Also, a big thanks to GALA for their media sponsorship of the 2012 Internationalization Conference taking place March 14-15 in Santa Clara, CA!

Crafted by Sean Sherlock T.D., Minister for Research and Innovation, the guide is an effort to maintain Ireland’s leadership position in the multi-million euro localization and global services sector. The guide is being distributed to all [...]]]> Centre for Next Generation Localisation (CNGL) releases guide urging secondary students to consider language and technology for a potential career

Crafted by Sean Sherlock T.D., Minister for Research and Innovation, the guide is an effort to maintain Ireland’s leadership position in the multi-million euro localization and global services sector. The guide is being distributed to all secondary schools in Ireland this week and features profiles of top professionals, companies and courses to help students get on the right track for a career in localization.

Speaking at the launch, Minister Sherlock stated “Many of the world’s largest software and web companies co-ordinate their localization activities in Ireland and the sector contributes an estimated €680 million annually to the Irish economy. It is imperative that we highlight the opportunities available to our young people in this sector.”

For more information on CNGL and the Localisation Careers Guide, please visit: http://www.cngl.ie/careers.html

The guide can be downloaded in PDF form here

For educational resources on internationalization, please visit http://lingoport.com/whitepapers

In research that spanned only eight months, it was found that the percentage of smartphone users over the entire population of these countries has increased, with the UK [...]]]> New research from Google Mobile indicates that smartphone usage continues to rise internationally, especially in developed countries such as the UK, Germany, France and Japan.

In research that spanned only eight months, it was found that the percentage of smartphone users over the entire population of these countries has increased, with the UK seeing a 15% rise in total usage.

Download the full research on the adoption of mobile by Google.

We have posted in the past about the emergence of these trends and the effect on global business. This new research continues to fuel the necessity for businesses to prepare and adapt their products to international markets to further engage with consumers in their preferred medium.

From Mobile & Global Business posted November 8, 2011

Businesses without an established plan to capitalize on increasing mobile use in developing markets are sure to fail in those markets. Surely, if one’s competition is localizing their mobile efforts in a market, then consumers in that market will prefer their products as if those products are their own. It’s a large initiative, but the process may already be in place…

Lingoport is dedicated to easing businesses global software initiatives. For more information, see Lingoport.com.

For a short introduction to the conference, check out this video:

Is there anything you would [...]]]> The 2012 Internationalization Conference is shaping up to be a tremendous event for the global software industry. We have received a great deal of interest from and already have presenters lined up from: Moravia Worldwide, Acrolinx, Cisco, Intel, Yahoo!, Adobe, Zynga, Rearden Commerce and Twitter

For a short introduction to the conference, check out this video:

Is there anything you would like to see us discuss at the conference or have questions for the presenters? Comment or send an email to sthomas@lingoport.com with the subject “2012 i18n Conference”.

For more information and registration, visit: http://www.lingoport.com/2012–i18n-conference

Creating a bridge for users in different locales (such as Japan and Europe), beyond the in-depth network setup, is a matter of communication. [...]]]> Worldwide computing: worldwide problems

As Cloud Computing has formed into a legitimate strategy for businesses’ worldwide computing models, operational issues have arisen as to how business’ international users interact with that model.

Creating a bridge for users in different locales (such as Japan and Europe), beyond the in-depth network setup, is a matter of communication. Will European users understand what their Japanese counterparts are saying? You don’t want jibberish showing up on the European side as the cloud application can’t understand Japanese ideograms. As Cloud Computing has ingrained itself into the international business model, those businesses have to consider internationalizing their applications used on the cloud to ensure no data is lost or misunderstood from locale to locale.

The trends for Cloud Computing point towards a focus on managing the cloud environment. User interfaces and data input points in the cloud are no different than their counterparts in server-based software. In this worldwide environment, worldwide cloud users can not be overlooked.

For more Cloud Computing trends for 2012, read InformationWeek’s 5 Big Cloud Trends for 2012

Universal Doctor is an application developed for smart phones and tablets with the purpose of facilitating communication and understanding between healthcare providers and patients of various origins. Translated in different European languages (English, Spanish, Slovak, [...]]]> This post was originally published on Digital Languages on November 8, 2011. The post can be viewed at its source at: http://thetechnolingo.blogspot.com/2011/11/software-localisation.html

Universal Doctor is an application developed for smart phones and tablets with the purpose of facilitating communication and understanding between healthcare providers and patients of various origins. Translated in different European languages (English, Spanish, Slovak, French, Norwegian and soon in Greek) it is a project-initiative of a Spanish Doctor to watch out for, since it is about to occupy the EU medical market.

Regarding the process of localising such a software, it could be said that it is a great experience because it involves the combination of different disciplines such as language studies, software developing and online content editing. The process is simple as long as a log in user name and password is provided to the translator, who afterwards accesses the online platform, uses Spanish as a source language and creates linguistic content in his/hers target language (in this case Greek). Eventually, consulting reference material, such as translations in English, or any other already existing target language, becomes essential in order to achieve an accurate transfer of meaning.

You certainly do not want a patient to answer “My name is Richard Wright” to the question: “Do you have a headache?”

In a later stage, all phrases in source and target languages will be recorded and implemented in the software, so the operation system (PC, smart phone, tablet etc.) will not only display the dialogue on screen, but it will also ”speak it out” to both counterparts (healthcare specialists and patients/visitors).

If you want to find out more about the Universal Doctor Project you can visit the links below in order to receive a better understanding of how this functions.