iBec Creative Blog

So, Who Owns the Content on Facebook?

There has been a lot of buzz going around about Facebook privacy and who exactly owns content that is posted on Facebook. For businesses using Facebook or any other social media, it is essential and plain good business practice to be aware and up-to-date on all outlet policies, and therefore have ...

Quick and Simple Guide for Using Google Analytics

What is Google Analytics and why do we use it? Google Analytics is a program that measures how successful your website is by collecting detailed data on traffic, visitors, and content. This provides valuable insight into what things are working well and what things may need to change within your site to ...

What is Twitter? (Part 1)

Twitter—it’s all the buzz. We hear about it in print, see it on Web sites…it’s even in the Senate. But what exactly is it? According to Wikipedia, Twitter “is a social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are ...

Web Writing: A Short Series on Effective Planning and Execution – Part III

Adding the Graphics The content for your Web site is written and laid out. Now what? It’s important, now, to create a site that appeals to your visitors with meaningful, dazzling visual impact. This is accomplished easily, with content-appropriate graphics. Done well, the visual impact will draw in your readers, and hold ...

Web Writing: A Short Series on Effective Web Writing and Layout – Part Two

Part Two: Laying it all Out As you start to put your chunks, headings, and subheads together into a cohesive flow, remember these four key points: Web writing is best laid out in an inverted pyramid style. This is accomplished by starting with your conclusion or main point, and ending ...

Web Writing: A Short Series on Effective Web Writing and Layout- Part One

In this three-part series on Web writing you’ll get tips help you create copy—and then lay it out in a way that encourages readers to peruse the site, and come back again and again. Part One: Creating the Content Web writing is not your typical prose. Why? Because Web visitors typically are ...

The What, Why, and How of Blogging.

You’ve heard about blogging. In fact, you’re reading a blog entry right now. Still not sure what blogging is all about? For starters, the word blog comes from Weblog. A blog is typically a series of entries on a Website, and often a commentary on something important to the ...

RSS—Feeding the Information Hungry

Times they are a’changin’—and the World Wide Web is no exception. With the new generation of information seekers and creators, Web venues are burgeoning. We blog, post streaming videos, offer podcasts and Webinars, join social networking sites, dabble in the world of shared content tagging…and use RSS feeds. OK, so what ...

Find Out Who’s Visiting Your Site with Google Analytics!

We’ve all used Google, the high-powered, effective search engine with the cute holiday-friendly graphics. But why stop there? With all that power, Google has captured far more than just lnternet lookups. In fact, as a business owner with a Web site, Google has become one of our best allies. Consider Google ...

e-Newsletters: Getting the Word Out

As we saw in previous articles here, building your business brand identity and recognition can be one of your biggest challenges—and your biggest sales tool. So why not start simply and cost effectively—by creating a business eNewsletter. Not only can a business eNewsletter keep you in touch with your target ...