<?xml version="1.0" encoding="windows-1252"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">
<channel>
 <title>iMedia Connection: Local - XML for .NET - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
 <image>
  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
  <link>http://www.imediaconnection.com/</link>
 </image>
 <language>en-us</language>
 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/iMedia/Local" /><feedburner:info uri="imedia/local" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><item>
    <title><![CDATA[5 location-based tools for non-local brands]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/kwxVP0-ml4k/31927.asp</link>
    <description><![CDATA[Without a local presence, non-local brands run the risk of becoming strangers to consumers. Here are&nbsp;the social media tools to give your brand a personal touch.]]></description>
    <author><![CDATA[Nick Narodny ]]></author>
    <authorid><![CDATA[46191]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_narodny_nick_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31927.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why consumers can't find you online]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/lUNBVg_cRJ0/31805.asp</link>
    <description><![CDATA[A recent study found that 61 percent of consumers searching for business information believe local search provides the most relevant results. Here's why your company needs a strong presence on local sites.]]></description>
    <author><![CDATA[Joseph Bruemmer ]]></author>
    <authorid><![CDATA[46329]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Bruemmer_Joseph_70x70.jpg.jpg]]></image>
    <date><![CDATA[May 18, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31805.asp</feedburner:origLink></item><item>
    <title><![CDATA[The opportunity retail marketers are missing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/RRhAzKTQTN8/30664.asp</link>
    <description><![CDATA[National retailers are missing an enormous opportunity by not taking advantage of localized advertising through digital channels. Here's a guide to driving foot traffic and sales this holiday season.]]></description>
    <author><![CDATA[Cate Carley]]></author>
    <authorid><![CDATA[40906]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Carley_Cate_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30664.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 ways local businesses can create the right content]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/eykrBDGv1lg/30592.asp</link>
    <description><![CDATA[What kinds of content should your business build to reach more customers? Use these marketing tips to gain their attention.]]></description>
    <author><![CDATA[Mike Merrill ]]></author>
    <authorid><![CDATA[41845]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_merrill_mike_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30592.asp</feedburner:origLink></item><item>
    <title><![CDATA[Getting into the hyperlocal online ad business]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/HFPhnoD_vYo/27620.asp</link>
    <description><![CDATA[Big media companies are setting up local shops and hope to win ad dollars as a result. In today's New Media Minute, Daisy Whitney looks at the opportunities and pitfalls of hyperlocal online business.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[September 20, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27620.asp</feedburner:origLink></item><item>
    <title><![CDATA[Channels that will drive the local marketing revolution]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/orFMRIXOLFI/27514.asp</link>
    <description><![CDATA[New and evolving channels are redefining the relationship between small businesses and their customers. See what trends you should be tracking.]]></description>
    <author><![CDATA[Shane Vaughan]]></author>
    <authorid><![CDATA[33431]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vaughan_shane_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27514.asp</feedburner:origLink></item><item>
    <title><![CDATA[How advertisers will thrive on location-based ads]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/oGaQjRPiXEk/27526.asp</link>
    <description><![CDATA[Location-based applications are starting to make their mark as a powerful marketing tool. Here are some great tips for helping your brand check in with audiences. ]]></description>
    <author><![CDATA[David Staas]]></author>
    <authorid><![CDATA[22327]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_staas_david_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27526.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to protect your brand from bad business reviews]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/5bYxQmKYito/26468.asp</link>
    <description><![CDATA[Local business reviews have the potential to help or harm your brand. Are you prepared to engage your customers at the front lines of social media?]]></description>
    <author><![CDATA[Tom Crandall ]]></author>
    <authorid><![CDATA[5490]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_crandall_tom_70x70.jpg]]></image>
    <date><![CDATA[April 13, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26468.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 common challenges of local blogging]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/uCkESa5ll4Q/26161.asp</link>
    <description><![CDATA[Hyper-local blogs offer deep consumer connections, but they're not without problems. Follow these tips to get around some common roadblocks.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26161.asp</feedburner:origLink></item><item>
    <title><![CDATA[The 3 key personalities of the online consumer]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/_lkcp7CaMtk/26023.asp</link>
    <description><![CDATA[Tailoring your brand message for the different mindsets online can create an ongoing conversation that turns general consumers into paying customers, and paying customers into brand loyalists. Here's how.]]></description>
    <author><![CDATA[Jeff Cannon]]></author>
    <authorid><![CDATA[823]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cannon_jeff_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26023.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to hit home with your local advertising]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/qR94EjTT304/25442.asp</link>
    <description><![CDATA[Find out how local businesses can avoid the media dinosaurs and still win big in their regional markets, with the help of the latest online tools for localized campaigns.]]></description>
    <author />
    <authorid />
    <section><![CDATA[EVENT COVERAGE]]></section>
    <sectionurl />
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[December 22, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25442.asp</feedburner:origLink></item><item>
    <title><![CDATA[The path to effective local advertising]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/BvdtLxzO9BA/25245.asp</link>
    <description><![CDATA[See how accepted thinking about small- and medium-sized businesses needs to shift to leverage local platforms and exchange models.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25245.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 success factors for local businesses]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/LQFj_l13QN4/25088.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, WebVisible CMO Kevin Ryan explains how local businesses need to react to the digital world to keep ahead of the competition.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[November 10, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25088.asp</feedburner:origLink></item><item>
    <title><![CDATA[Find the growing value in local]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/e8aJUHFMgFU/23674.asp</link>
    <description><![CDATA[Forecasts for online ad revenue look grim, but the local segment is thriving instead of shrinking. Find out how to take advantage.]]></description>
    <author><![CDATA[Court Cunningham]]></author>
    <authorid><![CDATA[555]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cunningham_court_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23674.asp</feedburner:origLink></item><item>
    <title><![CDATA[Google courting small businesses for local search ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/NwPh-JPOE5k/22464.asp</link>
    <description><![CDATA[Google hasn't even indexed&nbsp;one-tenth of local content because most of it isn't digitized, Google's Chris LaSala said. Here's how the company plans to leverage small- and medium-sized businesses to change that.]]></description>
    <author><![CDATA[Matt Kapko]]></author>
    <authorid><![CDATA[17638]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kapko_matt_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22464.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to master the location-based ad game ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/_VNInlriWaU/22182.asp</link>
    <description><![CDATA[As major service providers get in line to provide location-based advertising, it's time for marketers and agencies&nbsp;to finesse their ad targeting.]]></description>
    <author><![CDATA[Susan Kuchinskas]]></author>
    <authorid><![CDATA[14057]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kuchinskas_susan_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22182.asp</feedburner:origLink></item><item>
    <title><![CDATA[How local ads can help you survive the recession]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/K76CSj7fBP0/21735.asp</link>
    <description><![CDATA[Many marketing solutions fail to address at least one of the critical factors to local marketing success. Take a look at some approaches that will help you hit this sweet spot.]]></description>
    <author><![CDATA[Jean-Eric Penicaud]]></author>
    <authorid><![CDATA[17440]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jeaneric_penicaud_70x70.JPG]]></image>
    <date><![CDATA[January 18, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21735.asp</feedburner:origLink></item><item>
    <title><![CDATA[Use localized content to build a global audience]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/BO1snoPoquo/21295.asp</link>
    <description><![CDATA[Consumers will seek out brand content, but only if it appeals to them on a&nbsp;local and personal level. That's why your content strategy needs to&nbsp;factor in context as well. ]]></description>
    <author><![CDATA[Sheila Mooney]]></author>
    <authorid><![CDATA[16397]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mooney_sheila_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21295.asp</feedburner:origLink></item><item>
    <title><![CDATA[Get in position to profit off GPS]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/vyhmiyMMpH4/20796.asp</link>
    <description><![CDATA[The age of location-based services is just dawning, but very few marketers are taking advantage of this targeting technology.&nbsp;Follow these tips&nbsp;to&nbsp;get in on the ground floor.]]></description>
    <author><![CDATA[Dan Neumann]]></author>
    <authorid><![CDATA[15295]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neumann_dan_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20796.asp</feedburner:origLink></item><item>
    <title><![CDATA[The new look of local advertising ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/TAGFtRSZ37g/20680.asp</link>
    <description><![CDATA[Local has evolved from the days of putting ads in the neighborhood paper. Instead of focusing on driving transactions, it's now about developing deeper customer relationships.]]></description>
    <author><![CDATA[Rob Friedman]]></author>
    <authorid><![CDATA[12098]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_rob_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20680.asp</feedburner:origLink></item><item>
    <title><![CDATA[Can digital be a true spot medium?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/GGlL_rwjOgU/20384.asp</link>
    <description><![CDATA[Digital has great localization technology that gets better every day. But a few things need to happen in order for it to fulfill the role of a true spot medium. Here's why.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20384.asp</feedburner:origLink></item><item>
    <title><![CDATA[Find the online opportunities in your own backyard]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/ju5x1x1a-gQ/20168.asp</link>
    <description><![CDATA[Billions of local ad dollars will be moving online in coming years. Find out which outlets offer the best potential returns.]]></description>
    <author><![CDATA[Chris Tolles]]></author>
    <authorid><![CDATA[13937]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tolles_chris_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20168.asp</feedburner:origLink></item><item>
    <title><![CDATA[Dear Dawn: Why should I buy local media?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/L-coYzFvRUQ/19370.asp</link>
    <description><![CDATA[Our experts explain the benefits of adding local media to the mix with portal and network buys.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[May 23, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19370.asp</feedburner:origLink></item><item>
    <title><![CDATA[Geo-tracking: opportunity knocks]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/w4pdq6QahO8/19283.asp</link>
    <description><![CDATA[Location-based targeting is on the verge of exploding -- find out what this technology will soon enable you to do.]]></description>
    <author><![CDATA[Craig Walmsley]]></author>
    <authorid><![CDATA[9001]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_walmsley_craig_70x70.jpg]]></image>
    <date><![CDATA[May 19, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19283.asp</feedburner:origLink></item><item>
    <title><![CDATA[How $2,500 could have changed Yahoo's fate]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/LWSUXmz03gQ/18494.asp</link>
    <description><![CDATA[Enabling small business owners to launch campaigns on large publishers' sites could be the next million dollar idea. The president of Goodway 2.0 explains.]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
    <date><![CDATA[March 03, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18494.asp</feedburner:origLink></item><item>
    <title><![CDATA[9 tips to unleash the power of local]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/Js1XRsLfcgg/18121.asp</link>
    <description><![CDATA[Learn how to get the best results out of a local online advertising campaign. ]]></description>
    <author><![CDATA[Brett Stevenson]]></author>
    <authorid><![CDATA[9742]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stevenson_brett_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18121.asp</feedburner:origLink></item><item>
    <title><![CDATA[A marketer's guide to the local web]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/eEvry1SfqPQ/17136.asp</link>
    <description><![CDATA[Marchex' lead search architect shares the key takeaways for marketers from a new report on the local internet.]]></description>
    <author><![CDATA[Matthew Berk]]></author>
    <authorid><![CDATA[8132]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berk_mathew_70x70.jpg]]></image>
    <date><![CDATA[October 29, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17136.asp</feedburner:origLink></item><item>
    <title><![CDATA[Local advertising made easy]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/sc-TPX6uvMU/16801.asp</link>
    <description><![CDATA[Although consumers increasingly are going online for local information, many small businesses haven't been there. Yodle's CEO explains why that's changing.]]></description>
    <author><![CDATA[Court Cunningham]]></author>
    <authorid><![CDATA[555]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cunningham_court_70x70.jpg]]></image>
    <date><![CDATA[October 01, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16801.asp</feedburner:origLink></item><item>
    <title><![CDATA[Local media online: what's the holdup?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/nLqxvRsficA/16685.asp</link>
    <description><![CDATA[A new eMarketer study reveals a slow-growing market segment, but provides hope for the future.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[September 24, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16685.asp</feedburner:origLink></item><item>
    <title><![CDATA[Where to put your local ad dollars]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/4hRU8xqmRxs/16617.asp</link>
    <description><![CDATA[A recent study conducted by TMP Directional Marketing and comScore sheds light on how consumers use local media. ]]></description>
    <author><![CDATA[Stuart McKelvey]]></author>
    <authorid><![CDATA[6109]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mckelvey_stuart_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16617.asp</feedburner:origLink></item><item>
    <title><![CDATA[Coors' campaign brews new local fans ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/Rs2YgRcQ_IQ/16591.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Find out how a major CPG company leveraged local online media and supported both its distributors and national promotions</SPAN>.]]></description>
    <author><![CDATA[Hans Theisen]]></author>
    <authorid><![CDATA[2426]]></authorid>
    <section><![CDATA[LOCAL]]></section>
    <sectionurl />
    <image><![CDATA[/images/content/070912_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16591.asp</feedburner:origLink></item><item>
    <title><![CDATA[Newspapers find gold in "we" media]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/XOJHuEoRe8k/16406.asp</link>
    <description><![CDATA[Hyper local and niche communities give newspapers a potent and targeted consumer pool for attracting local businesses, goods and services.]]></description>
    <author><![CDATA[Jacqui Chew]]></author>
    <authorid><![CDATA[6870]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chew_jacqui_70x70.jpg]]></image>
    <date><![CDATA[August 29, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16406.asp</feedburner:origLink></item><item>
    <title><![CDATA[Putting local to the test]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/ZQe-qi9_DFY/16357.asp</link>
    <description><![CDATA[How local is local? There are big differences between DMA heavy-ups for national or regional advertisers and campaigns for local retailers. Here's why.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[August 23, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16357.asp</feedburner:origLink></item><item>
    <title><![CDATA[What online shoppers want: More local]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/Sw8z8TfsK9M/16296.asp</link>
    <description><![CDATA[Kelly Blue Book reports that consumers want more local information when they're purchasing a car; here's the data and how to apply it.]]></description>
    <author><![CDATA[Robin Cooper]]></author>
    <authorid><![CDATA[3542]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Cooper_Robin_70.jpg]]></image>
    <date><![CDATA[August 20, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16296.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 Winning Ways to Optimize Local Search]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/PICcJv2Oxh4/15841.asp</link>
    <description><![CDATA[Don't get left out of local search results. The SVP of TMP Directional Marketing shows you how.]]></description>
    <author><![CDATA[Gregg Stewart]]></author>
    <authorid><![CDATA[5738]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stewart_gregg_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15841.asp</feedburner:origLink></item><item>
    <title><![CDATA[How Local Businesses Can Win with Search]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/rsCTtzpfD0Q/14877.asp</link>
    <description><![CDATA[Victory Branding's president explains what local businesses need from search and how they can use it to their advantage.]]></description>
    <author><![CDATA[David Vazdauskas]]></author>
    <authorid><![CDATA[5224]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vazdauskas_david_70.jpg]]></image>
    <date><![CDATA[May 10, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14877.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why -- Exactly -- Is Local So Hot?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/jDNakYdOiGY/12650.asp</link>
    <description><![CDATA[WIT Strategy's managing partner analyzes the future of "Local," and talks with Craigslist's Craig Newmark to get an insider's perspective.]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12650.asp</feedburner:origLink></item><item>
    <title><![CDATA[Local Search Gets Micro]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/aRIyH-tXB4k/12554.asp</link>
    <description><![CDATA[Local Matters' CMO offers up tips on how to improve results by going micro-local with your search marketing strategy.]]></description>
    <author><![CDATA[Jeannette McClennan]]></author>
    <authorid><![CDATA[4550]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mclennan_jeannette_70x70.jpg]]></image>
    <date><![CDATA[November 28, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12554.asp</feedburner:origLink></item><item>
    <title><![CDATA[SearchTHIS: Local is as Local Does]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/RASn8ngniRQ/7860.asp</link>
    <description><![CDATA[Our search editor explains why making sense of the race for local intelligence is harder than it looks.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/search1_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/7860.asp</feedburner:origLink></item><item>
    <title><![CDATA[Q&A with Efficient Frontier's Ellen Siminoff]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/PDr6SUrT-Sw/6480.asp</link>
    <description><![CDATA[Efficient Frontier's CEO answers questions about local search.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_siminoff_ellen_70.jpg]]></image>
    <date><![CDATA[August 08, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6480.asp</feedburner:origLink></item><item>
    <title><![CDATA[SearchTHIS: Last Local Search Hang-ups]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/1ElVUqjlTFg/4663.asp</link>
    <description><![CDATA[&quot;Total adoption and integration awaits with huge money to be made, if only I could get some Chinese food,&quot; proclaims frustrated guru.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_iyp.jpg]]></image>
    <date><![CDATA[November 23, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4663.asp</feedburner:origLink></item><item>
    <title><![CDATA[For the Love of Local]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/RWMPaFcBJwA/4667.asp</link>
    <description><![CDATA[ReachLocal.com launches an Internet marketing-in-a-box service for local search. ]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/reachlocal_logo_70.gif]]></image>
    <date><![CDATA[November 23, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4667.asp</feedburner:origLink></item><item>
    <title><![CDATA[King + Queen = Royal Success]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/Cw9CArhokEQ/4581.asp</link>
    <description><![CDATA[You don't always have to pay for search engine results to improve how your site ranks.]]></description>
    <author><![CDATA[Shawn Campbell]]></author>
    <authorid><![CDATA[3444]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/searchengines/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_campbell_shawn_70x70.jpg]]></image>
    <date><![CDATA[November 15, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4581.asp</feedburner:origLink></item><item>
    <title><![CDATA[Adding Offline Data to Online Search]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/vcpHjEZhjgk/4535.asp</link>
    <description><![CDATA[You know a lot about your customers: why not use that knowledge to take your SEM campaign to the next level?]]></description>
    <author><![CDATA[Matt Naeger]]></author>
    <authorid><![CDATA[2378]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_dataMine.jpg]]></image>
    <date><![CDATA[November 04, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4535.asp</feedburner:origLink></item><item>
    <title><![CDATA[Small Biz Embraces IYP]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/UY730tPW-S0/3741.asp</link>
    <description><![CDATA[Study shows marked increase in Internet yellow pages buys by small- to mid-sized companies.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid />
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_iyp.jpg]]></image>
    <date><![CDATA[June 30, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3741.asp</feedburner:origLink></item><item>
    <title><![CDATA[SearchTHIS: Overture Gets Local Right]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/WcxBm7lhONw/3729.asp</link>
    <description><![CDATA[In its second iteration, paid search provider finds smart approach to local experience.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_localmatch.jpg]]></image>
    <date><![CDATA[June 29, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3729.asp</feedburner:origLink></item><item>
    <title><![CDATA[Hype Dreams]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/2Z1R5plAdP8/3165.asp</link>
    <description><![CDATA[Local search represents high and low of SEM hype, but conference attendees wonder&nbsp;who decides what happens.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_onlineYellow.jpg]]></image>
    <date><![CDATA[April 06, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3165.asp</feedburner:origLink></item><item>
    <title><![CDATA[What’s Up with Local Search?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/YmiQ3Fd3jao/3054.asp</link>
    <description><![CDATA[It seems like everyone is jumping on the local search bandwagon. Here's some history.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_webSearch.jpg]]></image>
    <date><![CDATA[March 18, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3054.asp</feedburner:origLink></item><item>
    <title><![CDATA[Find Bill’s Dry Cleaning]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/i2duxrrqhPY/2951.asp</link>
    <description><![CDATA[“Drilling Down on Local Search” conference will help small business owners get into search in profitable and efficient ways.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn.jpg]]></image>
    <date><![CDATA[March 09, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2951.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is 2004 the Year of Local Search?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/gCWWX1lUYu4/2343.asp</link>
    <description><![CDATA[Once that pesky IPO thing is done, Google’s success can unleash the potential of local search—if the industry works around a few hurdles.]]></description>
    <author><![CDATA[Greg Sterling]]></author>
    <authorid><![CDATA[1668]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[December 15, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2343.asp</feedburner:origLink></item><item>
    <title><![CDATA[Local Search Gets Its (3) Day(s)]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/BPAdnJFi9Yk/2136.asp</link>
    <description><![CDATA[Kevin Ryan offers an assessment of The Kelsey Group’s Digital Directories and Interactive Local Media summit that took place last week in Alexandria, Virginia.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 30, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2136.asp</feedburner:origLink></item><item>
    <title><![CDATA[Local Search Comes of Age]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/EHEOnjqmGI0/1855.asp</link>
    <description><![CDATA[Here's a breakdown of local search developments, what they mean to advertisers, and how the search world is about to change forever.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 20, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1855.asp</feedburner:origLink></item><item>
    <title><![CDATA[Search for the Rest of Us: Yellow Pages]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Local/~3/QqdRtUFvxzQ/1401.asp</link>
    <description><![CDATA[Internet Yellow Pages directories are playing a pivotal role in providing the consuming public access to everything, yet they are treated like the proverbial ugly stepchild.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Local]]></section>
    <sectionurl><![CDATA[/local/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[August 11, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1401.asp</feedburner:origLink></item>
</channel>
</rss>
