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 <title>iMedia Connection: MultiChannel Archive - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
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    <title><![CDATA[How to find the best research tool for your campaign]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/QojJnd_lxXo/25994.asp</link>
    <description><![CDATA[Marketers have access to a plethora of research tools that can yield useful, actionable data -- provided you use the right ones. Here's how to decide which tool is best for you.]]></description>
    <author><![CDATA[Joanne McLernon]]></author>
    <authorid><![CDATA[28824]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
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    <date><![CDATA[February 23, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25994.asp</feedburner:origLink></item><item>
    <title><![CDATA[A CMO's guide to picking the right market research]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/cOMaL0ei48s/24782.asp</link>
    <description><![CDATA[Overwhelmed by research reports, studies, and white papers? You're not alone. Find out how to cut through the clutter to isolate meaningful insights for your brand.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
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    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2009]]></date>
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    <title><![CDATA[Online customers: how we are failing them]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/-UMfKKstd7Q/17718.asp</link>
    <description><![CDATA[Online CRM requires a delicate balance between efficient automation and personalized service. eStara's CEO discusses two cases where the brand crosses the line.]]></description>
    <author><![CDATA[John Federman]]></author>
    <authorid><![CDATA[4490]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_federman_john_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17718.asp</feedburner:origLink></item><item>
    <title><![CDATA[Demand for Mobile Video Rising]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/P_B0MzBFpXE/7367.asp</link>
    <description><![CDATA[An M:Metrics' survey shows that more consumers than are currently downloading mobile games will view mobile video in the near future.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_mmetrics_70x70.gif]]></image>
    <date><![CDATA[December 05, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/7367.asp</feedburner:origLink></item><item>
    <title><![CDATA[Where the Money Is]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/a7c8fxDZ3dY/6592.asp</link>
    <description><![CDATA[Online ad spending predicted to make double digit annual gains through 2009.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[August 24, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6592.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Oracle of Beaver Creek]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/zNv2oiRCj_s/2488.asp</link>
    <description><![CDATA[Gartner G2’s Denise Garcia prognosticates on the ad spending winners and losers in 2004, and the impact of Sarbanes-Oxley on agencies and publishers.]]></description>
    <author><![CDATA[Denise Garcia]]></author>
    <authorid><![CDATA[1214]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_garcia_denise.jpg]]></image>
    <date><![CDATA[January 12, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2488.asp</feedburner:origLink></item><item>
    <title><![CDATA[Spamming the World, Annoying the Masses]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/Vh1t1yYM73M/2789.asp</link>
    <description><![CDATA[New world-wide survey supports idea that spam is like the weather: everyone talks about it, but no one does anything about it.]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid />
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_spam.gif]]></image>
    <date><![CDATA[February 11, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2789.asp</feedburner:origLink></item><item>
    <title><![CDATA[1:1 Communication: Promise vs. Perception]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/ecO5cSquztE/2820.asp</link>
    <description><![CDATA[Although marketers know that personalization can increase the value of their efforts, the data show they’re not using it.]]></description>
    <author><![CDATA[Denise Garcia]]></author>
    <authorid><![CDATA[1214]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_garcia_denise.jpg]]></image>
    <date><![CDATA[February 18, 2004]]></date>
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    <title><![CDATA[Spending Grew Faster Than Expected]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/XnOpd8EVJTU/3298.asp</link>
    <description><![CDATA[2003 revenue was higher than projected, boosted by the popularity of keyword search.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_dollar_sign.gif]]></image>
    <date><![CDATA[April 28, 2004]]></date>
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    <title><![CDATA[Retailers Get IT]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/Uy6M_UT0vGI/3483.asp</link>
    <description><![CDATA[Study says tech budgets increasing as industry realizes IT and businesses strategies are linked.]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid><![CDATA[1316]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/payingcontent.jpg]]></image>
    <date><![CDATA[May 19, 2004]]></date>
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    <title><![CDATA[Interactive Spending Study Launched]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/QIKV_V0oj_s/3917.asp</link>
    <description><![CDATA[Advertising.com, iMedia study will survey hundreds of top marketers.]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_piechart.gif]]></image>
    <date><![CDATA[August 02, 2004]]></date>
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    <title><![CDATA[Online Does Sell Offline]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/q0UwI44CciU/4248.asp</link>
    <description><![CDATA[Summit marketers get more proof that the Internet drives brick-and-mortar revenues.]]></description>
    <author><![CDATA[Masha Geller]]></author>
    <authorid><![CDATA[2525]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_brand_summit.gif]]></image>
    <date><![CDATA[September 20, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4248.asp</feedburner:origLink></item><item>
    <title><![CDATA[Good News for All Marketers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/z65W9_Zgcl0/4247.asp</link>
    <description><![CDATA[Summit attendees encouraged by results of Marketing & Media Snapshot 2004 study.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_brand_summit.gif]]></image>
    <date><![CDATA[September 20, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4247.asp</feedburner:origLink></item><item>
    <title><![CDATA[Internet Ad Revenue Soaring ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/PrN7VZD8dFM/4261.asp</link>
    <description><![CDATA[Online advertising dollars up more than 40 percent over last year, study says.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/moneyI.jpg]]></image>
    <date><![CDATA[September 21, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4261.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Research Drives Offline Sales]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/TIvrLWXIPBc/4355.asp</link>
    <description><![CDATA[Study shows the Internet's role as a consumer product information utility is much larger than its role as a direct selling medium.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_shopping.gif]]></image>
    <date><![CDATA[October 07, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4355.asp</feedburner:origLink></item><item>
    <title><![CDATA[Rethink, Revise and Revamp]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/14_5BYfUhOg/4389.asp</link>
    <description><![CDATA[Don Schultz shakes up Summit audience by exposing the antiquity of marketing models (first of three parts).]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_relevance.gif]]></image>
    <date><![CDATA[October 13, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4389.asp</feedburner:origLink></item><item>
    <title><![CDATA[Rethink, Revise and Revamp Part 2]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/JvvGqltS8II/4397.asp</link>
    <description><![CDATA[Don Schultz gives three reasons why marketers should measure synergy (part two of three).]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_qmarks.jpg]]></image>
    <date><![CDATA[October 14, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4397.asp</feedburner:origLink></item><item>
    <title><![CDATA[Rethink, Revise and Revamp Part 3]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/9ENuufOKkOM/4421.asp</link>
    <description><![CDATA[Don Schultz explains at our iMedia Summit why consumer consumption is a key metric (last of three parts).]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_brand_summit.gif]]></image>
    <date><![CDATA[October 18, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4421.asp</feedburner:origLink></item><item>
    <title><![CDATA[Behind the Numbers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/ynd_iqmTzIY/4484.asp</link>
    <description><![CDATA[Millward Brown's Mary Ann Packo highlights breakthrough survey data for Summit attendees (part 1 of 3).]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_graph.gif]]></image>
    <date><![CDATA[October 27, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4484.asp</feedburner:origLink></item><item>
    <title><![CDATA[Behind the Numbers 2]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/PWYz29GpQJU/4495.asp</link>
    <description><![CDATA[Millward Brown's Mary Ann Packo highlights breakthrough survey data for Summit attendees (part 2 of 3).]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_imediabrandsummit.jpg]]></image>
    <date><![CDATA[October 28, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4495.asp</feedburner:origLink></item><item>
    <title><![CDATA[Behind the Numbers 3]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/2a-skTdb3wo/4498.asp</link>
    <description><![CDATA[Millward Brown's Mary Ann Packo highlights breakthrough survey data for Summit attendees (final of 3 parts).]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_graph.gif]]></image>
    <date><![CDATA[November 01, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4498.asp</feedburner:origLink></item><item>
    <title><![CDATA[Discussing Online's Impact on Sales]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/h-MWXDU4kKE/4529.asp</link>
    <description><![CDATA[iMedia Brand Summit panelists reveal results from an MSN Media Accountability Study, and how they have affected their brands (part 1 of 3).]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_shopping.gif]]></image>
    <date><![CDATA[November 04, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4529.asp</feedburner:origLink></item><item>
    <title><![CDATA[Discussing Online's Impact on Sales 2]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/dcBXOkwBN3k/4545.asp</link>
    <description><![CDATA[iMedia Brand Summit panelists talk about the significance of an MSN Media Accountability Study (part 2of 3).]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_dollarbill.jpg]]></image>
    <date><![CDATA[November 08, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4545.asp</feedburner:origLink></item><item>
    <title><![CDATA[Discussing Online's Impact on Sales]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/4PQ7v8XHWMc/4554.asp</link>
    <description><![CDATA[iMedia Brand Summit panelists talk about how media accountability study will affect their future planning (final of 3).]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[CONSUMER ACTION]]></section>
    <sectionurl><![CDATA[/consumeraction/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_money3.jpg]]></image>
    <date><![CDATA[November 09, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4554.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Becomes Meat and Potatoes]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/2G610MQufrs/4606.asp</link>
    <description><![CDATA[Marketers agree that today's fragmented audience is slowly, steadily growing online into a solid component of the media mix.]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid />
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_segments.gif]]></image>
    <date><![CDATA[November 17, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4606.asp</feedburner:origLink></item><item>
    <title><![CDATA[Interactive TV Challenges Agencies]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/DOER-5oQ8hM/4724.asp</link>
    <description><![CDATA[Emerging TV trends signal big changes in the advertising industry. A new report outlines the struggle to stay ahead of the curve.]]></description>
    <author><![CDATA[Justin Anderson]]></author>
    <authorid />
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/tv_100x100.gif]]></image>
    <date><![CDATA[December 06, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4724.asp</feedburner:origLink></item><item>
    <title><![CDATA[2004 Ended on a High Note]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Multichannel/~3/XrZ0t38-2Mk/5697.asp</link>
    <description><![CDATA[The&nbsp;recent IAB/PricewaterhouseCoopers report shows record revenue for interactive marketing, with search still leading the way.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[MULTI CHANNEL]]></section>
    <sectionurl><![CDATA[/multichannel/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/IAB_100x100.gif]]></image>
    <date><![CDATA[May 09, 2005]]></date>
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