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 <title>iMedia Connection: Multicultural - XML for .NET - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
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  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[3 products Millennials just aren't buying]]></title>
    <link>http://www.imediaconnection.com/content/39444.asp</link>
    <description><![CDATA[iMedia's Best 2015 Content: Millennials are some of the toughest consumers to reach, but they also represent an important demographic. Here are three things they aren't interested in spending money on.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2015]]></date>
</item><item>
    <title><![CDATA[5 lessons marketers can learn from Millennial women]]></title>
    <link>http://www.imediaconnection.com/content/36736.asp</link>
    <description><![CDATA[There are many factors that differentiate Millennial women from their generational counterparts. Here are a few truths you can rely on to better understand this demographic. ]]></description>
    <author><![CDATA[Samantha Skey ]]></author>
    <authorid><![CDATA[4520]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_skey_samantha_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2014]]></date>
</item><item>
    <title><![CDATA[Multi-cultural marketing: Powerful insights and examples ]]></title>
    <link>http://www.imediaconnection.com/content/36392.asp</link>
    <description><![CDATA[Are you still struggling with multi-cultural marketing? Here are some key trends and compelling brand examples that will have you rethinking your approach.]]></description>
    <author><![CDATA[Kendall Allen ]]></author>
    <authorid><![CDATA[5154]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Allen_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2014]]></date>
</item><item>
    <title><![CDATA[7 brands that Millennials love (and why)]]></title>
    <link>http://www.imediaconnection.com/content/34036.asp</link>
    <description><![CDATA[Millennials require the most individualized advertising ever. Here are the brands that are doing a great job reaching so-called Generation Connected.]]></description>
    <author><![CDATA[Matt Jacobs]]></author>
    <authorid><![CDATA[37430]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Jacobs_Matt_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2013]]></date>
</item><item>
    <title><![CDATA[The latest strategies for engaging the youth demographic]]></title>
    <link>http://www.imediaconnection.com/content/32975.asp</link>
    <description><![CDATA[Although kids' attention spans might be shorter, their spending power is more significant than ever. Here's how to nurture your brand's relationship with this challenging demographic. ]]></description>
    <author><![CDATA[Jeff Roach]]></author>
    <authorid><![CDATA[49045]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Roach_Jeff_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2012]]></date>
</item><item>
    <title><![CDATA[5 tips for e-tail marketing to Millennials]]></title>
    <link>http://www.imediaconnection.com/content/32781.asp</link>
    <description><![CDATA[What is the right approach&nbsp;to&nbsp;appeal to Millennials without resorting to one-size-fits-all schemes that drive Baby Boomers away? Here are the essentials.]]></description>
    <author><![CDATA[Jeff Weidauer ]]></author>
    <authorid><![CDATA[34040]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weidauer_jeff_70x70.jpg]]></image>
    <date><![CDATA[October 04, 2012]]></date>
</item><item>
    <title><![CDATA[5 tips to successfully market to Millennials]]></title>
    <link>http://www.imediaconnection.com/content/32695.asp</link>
    <description><![CDATA[As a demographic, Millennials pose unique challenges to marketers. Here are actionable tips to help you reach these "always connected" shoppers.]]></description>
    <author><![CDATA[Susan Viamari]]></author>
    <authorid><![CDATA[47192]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Viamari_Susan_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2012]]></date>
</item><item>
    <title><![CDATA[7 reasons people think you're too old to work in digital]]></title>
    <link>http://www.imediaconnection.com/content/32593.asp</link>
    <description><![CDATA[Are you too old to work and succeed in digital? Here are the reasons why those around you might think you are -- along with concrete ways you can prove them wrong.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[September 05, 2012]]></date>
</item><item>
    <title><![CDATA[The 5 myths of marketing to Millennials ]]></title>
    <link>http://www.imediaconnection.com/content/32381.asp</link>
    <description><![CDATA[You'd be surprised how much of the hype surrounding Millennials is total hogwash. Consider these common misconceptions.]]></description>
    <author><![CDATA[Eric Anderson ]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2012]]></date>
</item><item>
    <title><![CDATA[5 ways to captivate every generation]]></title>
    <link>http://www.imediaconnection.com/content/31484.asp</link>
    <description><![CDATA[Reviewing Boomer, Millennial, and Gen X profiles can help you refine your marketing efforts. Here's how to appeal to all of your potential customers.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[April 13, 2012]]></date>
</item><item>
    <title><![CDATA[How to connect with digital's fastest growing demographic]]></title>
    <link>http://www.imediaconnection.com/content/31230.asp</link>
    <description><![CDATA[Marketers can't afford to ignore the critical -- and growing -- market segment of seniors. Read&nbsp;on to ensure you don't miss the chance to connect with this diverse group.]]></description>
    <author><![CDATA[Brent Wheeler ]]></author>
    <authorid><![CDATA[45431]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wheeler_Brent_70x70.jpg]]></image>
    <date><![CDATA[March 15, 2012]]></date>
</item><item>
    <title><![CDATA[3 brands that lost -- and won back -- Latinos]]></title>
    <link>http://www.imediaconnection.com/content/29539.asp</link>
    <description><![CDATA[Forming a bond with U.S. ethnic groups isn't easy for marketers -- one misstep can put them in PR hell. Find out how three brands repaired their blunders and regained this coveted demographic.]]></description>
    <author><![CDATA[Dita Quinones]]></author>
    <authorid><![CDATA[38679]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_quinones_dita-70x70.jpg]]></image>
    <date><![CDATA[July 19, 2011]]></date>
</item><item>
    <title><![CDATA[Tips for multicultural social media success]]></title>
    <link>http://www.imediaconnection.com/content/25934.asp</link>
    <description><![CDATA[If you're looking to effectively connect with ethnic groups through the use of social media, take these key steps before establishing your presence in the community.]]></description>
    <author><![CDATA[Chanin Ballance ]]></author>
    <authorid><![CDATA[17927]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ballance_chanin_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2010]]></date>
</item><item>
    <title><![CDATA[India: Emerging Market Online Powerhouse]]></title>
    <link>http://www.imediaconnection.com/content/12590.asp</link>
    <description><![CDATA[DMO's chief marketing officer reports on how India is poised to build a $17-billion web-enabled industry by 2008.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/multicultural/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lloyd_elizabeth_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2006]]></date>
</item><item>
    <title><![CDATA[Multicultural Clicks In]]></title>
    <link>http://www.imediaconnection.com/content/10534.asp</link>
    <description><![CDATA[Burrell Communications' co-CEO Fay Ferguson takes online multicultural marketing to the next level in her ad:tech discussion of what it takes to engage these valuable audience segments.]]></description>
    <author><![CDATA[Justin Anderson]]></author>
    <authorid><![CDATA[4040]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_justin_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2006]]></date>
</item><item>
    <title><![CDATA[Reaching Hispanic Internet Users]]></title>
    <link>http://www.imediaconnection.com/content/9193.asp</link>
    <description><![CDATA[eMarketer looks at the&nbsp;online Hispanic population's&nbsp;internet&nbsp;preferences and projected growth.]]></description>
    <author><![CDATA[Debra Aho Williamson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[April 21, 2006]]></date>
</item><item>
    <title><![CDATA[Continental Airlines Goes Spanish]]></title>
    <link>http://www.imediaconnection.com/content/7825.asp</link>
    <description><![CDATA[DMO's chief marketing officer believes online travel companies with global growth and revenue strategies should target emerging markets and populations.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lloyd_elizabeth_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2006]]></date>
</item><item>
    <title><![CDATA[Marketing to African Americans Online]]></title>
    <link>http://www.imediaconnection.com/content/7202.asp</link>
    <description><![CDATA[The African-American online user base is growing as the digital divide narrows -- keep up with this growing segment of internet users.]]></description>
    <author><![CDATA[Debra Aho Williamson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[November 04, 2005]]></date>
</item><item>
    <title><![CDATA[Localize to Optimize]]></title>
    <link>http://www.imediaconnection.com/content/7076.asp</link>
    <description><![CDATA[Local Concept's Michael Cardenas explains why marketers should localize their material for the growing Hispanic market -- within both North and South America.]]></description>
    <author><![CDATA[Michael R. C�rdenas]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cardenas_michael_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2005]]></date>
</item><item>
    <title><![CDATA[Reaching Hispanics Online]]></title>
    <link>http://www.imediaconnection.com/content/6693.asp</link>
    <description><![CDATA[AOL Latino publisher writes how marketers can target online U.S. Hispanics.]]></description>
    <author><![CDATA[Mark Lopez]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lopez_mark_70.jpg]]></image>
    <date><![CDATA[September 08, 2005]]></date>
</item><item>
    <title><![CDATA[Motorola's Multicultural Marketing]]></title>
    <link>http://www.imediaconnection.com/content/6550.asp</link>
    <description><![CDATA[Stacy Crespo, manager of biz development and strategic marketing, shares some strategies for reaching the urban and U.S. Hispanic markets.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_babyphat_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2005]]></date>
</item><item>
    <title><![CDATA[Multi-Cultural Marketing (Part 2)]]></title>
    <link>http://www.imediaconnection.com/content/5505.asp</link>
    <description><![CDATA[Peter Blacker, vice president, international and multicultural, AOL Media Networks, highlights Ford's efforts to target Hispanics.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_negocio.jpg]]></image>
    <date><![CDATA[April 19, 2005]]></date>
</item><item>
    <title><![CDATA[Multicultural Marketing (Part 1)]]></title>
    <link>http://www.imediaconnection.com/content/5494.asp</link>
    <description><![CDATA[Stacy Crespo, Director of Business Development &amp; Partnership Strategies at Motorola, talks about how the Phat Farm partnership came about.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_babyphat_100x100.jpg]]></image>
    <date><![CDATA[April 18, 2005]]></date>
</item><item>
    <title><![CDATA[Expanding Coverage]]></title>
    <link>http://www.imediaconnection.com/content/5043.asp</link>
    <description><![CDATA[A call to action to include Asians and Pacific Islanders in the U.S. in your marketing plans.]]></description>
    <author><![CDATA[Elizabeth M. Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_circles.jpg]]></image>
    <date><![CDATA[February 09, 2005]]></date>
</item><item>
    <title><![CDATA[Vegas: Latino Style]]></title>
    <link>http://www.imediaconnection.com/content/4654.asp</link>
    <description><![CDATA[Mike Brown, the Director of Internet Marketing for VEGAS.com, talks about the value of his site's partnership with AOL Latino.]]></description>
    <author><![CDATA[Elizabeth M. Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/041019_vegas_sm.gif]]></image>
    <date><![CDATA[November 22, 2004]]></date>
</item><item>
    <title><![CDATA[AOL Helping Latinos Get Online]]></title>
    <link>http://www.imediaconnection.com/content/4258.asp</link>
    <description><![CDATA[Biggest ISP introduces a PC designed to overcome Latinos' barriers to Internet access.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_AOLLatino.jpg]]></image>
    <date><![CDATA[September 21, 2004]]></date>
</item><item>
    <title><![CDATA[Red Lobster Expands Reach]]></title>
    <link>http://www.imediaconnection.com/content/4216.asp</link>
    <description><![CDATA[The restaurant's multicultural outreach program includes a just-launched Spanish micro site.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_redlobster.jpg]]></image>
    <date><![CDATA[September 14, 2004]]></date>
</item><item>
    <title><![CDATA[Yahoo! LAUNCHes Hispanic Opportunities]]></title>
    <link>http://www.imediaconnection.com/content/4208.asp</link>
    <description><![CDATA[Spanish-language music site teams with Chevrolet-sponsored Latin awards show.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_launch.jpg]]></image>
    <date><![CDATA[September 13, 2004]]></date>
</item><item>
    <title><![CDATA[Rocking the Vote, Latin Style]]></title>
    <link>http://www.imediaconnection.com/content/3937.asp</link>
    <description><![CDATA[Music&nbsp;site encourages young U.S. Hispanics to get involved in the political process.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_batanga1.jpg]]></image>
    <date><![CDATA[August 04, 2004]]></date>
</item><item>
    <title><![CDATA[VaMoNos with Southwest Airlines]]></title>
    <link>http://www.imediaconnection.com/content/3923.asp</link>
    <description><![CDATA[Right on time with airline industry's first all Spanish-language booking site.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_southwestlatino.jpg]]></image>
    <date><![CDATA[August 02, 2004]]></date>
</item><item>
    <title><![CDATA[Knowledge Is Power]]></title>
    <link>http://www.imediaconnection.com/content/3871.asp</link>
    <description><![CDATA[Seven tips for reaching the Hispanic market.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_power.gif]]></image>
    <date><![CDATA[July 26, 2004]]></date>
</item><item>
    <title><![CDATA[How Toyota Topped the Hispanic Market]]></title>
    <link>http://www.imediaconnection.com/content/3859.asp</link>
    <description><![CDATA[The auto company shares its strategies for becoming No. 1 in sales to Latinos.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_toyotaespanol.jpg]]></image>
    <date><![CDATA[July 22, 2004]]></date>
</item><item>
    <title><![CDATA[Reach the Lucrative Latino Market]]></title>
    <link>http://www.imediaconnection.com/content/3782.asp</link>
    <description><![CDATA[They're online, they're&nbsp;spending, and they want to find you in Spanish, too. ]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_negocio.jpg]]></image>
    <date><![CDATA[July 08, 2004]]></date>
</item><item>
    <title><![CDATA[MSN Latino Grows Market]]></title>
    <link>http://www.imediaconnection.com/content/3697.asp</link>
    <description><![CDATA[Since buying Yupi.com, MSN has been building partnerships and content for the U.S. Hispanic audience.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_msnlatino.jpg]]></image>
    <date><![CDATA[June 24, 2004]]></date>
</item><item>
    <title><![CDATA[Goooollllll!]]></title>
    <link>http://www.imediaconnection.com/content/3499.asp</link>
    <description><![CDATA[Offline and online media converge on co-branded Spanish-language sports site.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_futbol.jpg]]></image>
    <date><![CDATA[May 24, 2004]]></date>
</item><item>
    <title><![CDATA[Reaching Hispanic Entrepreneurs]]></title>
    <link>http://www.imediaconnection.com/content/3485.asp</link>
    <description><![CDATA[Ford and AOL spark trend of teaming to reach Spanish-speaking small business owners in U.S.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_negocio.jpg]]></image>
    <date><![CDATA[May 20, 2004]]></date>
</item><item>
    <title><![CDATA[Can Your Customers Shop in Spanish?]]></title>
    <link>http://www.imediaconnection.com/content/3267.asp</link>
    <description><![CDATA[Office Depot demonstrates how ecommerce initiatives should speak to the Spanish-language market, too.]]></description>
    <author><![CDATA[Elizabeth M. Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_ODspanish.jpg]]></image>
    <date><![CDATA[April 22, 2004]]></date>
</item><item>
    <title><![CDATA[No Habla Espa�ol?]]></title>
    <link>http://www.imediaconnection.com/content/3103.asp</link>
    <description><![CDATA[Hispanics control 8 percent of U.S. spending and 14 million are online -- why aren't you spending to reach them?]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Multicultural]]></section>
    <sectionurl><![CDATA[/demographics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_espanol.gif]]></image>
    <date><![CDATA[March 25, 2004]]></date>
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