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 <title>iMedia Connection: Paid Search - XML for .NET - XML for .NET</title>
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 <description>iMedia Connection</description>
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  <title>iMedia Connection</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[3 surprising tips to master paid search]]></title>
    <link>http://www.imediaconnection.com/content/34287.asp</link>
    <description><![CDATA[It's easy to build a basic Google campaign, but many fail to implement crucial practices that aren't immediately intuitive. Here are the counterintuitive steps to improve your PPC advertising.]]></description>
    <author><![CDATA[Andrew Ettinger ]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2013]]></date>
</item><item>
    <title><![CDATA[The most common paid search myth busted]]></title>
    <link>http://www.imediaconnection.com/content/33375.asp</link>
    <description><![CDATA[When it comes to paid search, many marketers rely on conventional wisdom over fact to make decisions. Are you a victim of this major paid search myth?&nbsp; ]]></description>
    <author><![CDATA[Rob Cooley ]]></author>
    <authorid><![CDATA[52072]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Cooley_Robert_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2013]]></date>
</item><item>
    <title><![CDATA[Why engagement trumps clicks]]></title>
    <link>http://www.imediaconnection.com/content/29845.asp</link>
    <description><![CDATA[While a high click-through rate is great, it is by no means the definitive gauge of a campaign's success. To get and keep customers, brand advertisers need to engage users by providing memorable and positive experiences. ]]></description>
    <author><![CDATA[Ariel Geifman]]></author>
    <authorid><![CDATA[27016]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_geifman_ariel_70x70.jpg]]></image>
    <date><![CDATA[September 06, 2011]]></date>
</item><item>
    <title><![CDATA[Defining the future of search ]]></title>
    <link>http://www.imediaconnection.com/content/29859.asp</link>
    <description><![CDATA[Nowadays, search is recognized as a reliable means of identifying customer intent. Learn what advancements will further solidify its reputation as an indispensible marketing tool. ]]></description>
    <author><![CDATA[Josh Shatkin-Margolis]]></author>
    <authorid><![CDATA[30834]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Shatkin-Margolis_josh_70x70.jpg]]></image>
    <date><![CDATA[September 06, 2011]]></date>
</item><item>
    <title><![CDATA[Search query mining in 5 steps ]]></title>
    <link>http://www.imediaconnection.com/content/29717.asp</link>
    <description><![CDATA[Are you looking to improve your keyword research and more cost-effectively execute your AdWords campaigns? In this article, we'll walk through a process for analyzing the data in your PPC search query reports. ]]></description>
    <author><![CDATA[Elisa Gabbert]]></author>
    <authorid><![CDATA[39969]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gabbert_elisa_70x70.jpg]]></image>
    <date><![CDATA[August 16, 2011]]></date>
</item><item>
    <title><![CDATA[How to protect your company's branded search terms ]]></title>
    <link>http://www.imediaconnection.com/content/29507.asp</link>
    <description><![CDATA[Distinguishing your brand among the search clutter is hard enough. Take a look at these simple guidelines that will ensure your brand is getting all the clicks it deserves. ]]></description>
    <author><![CDATA[Frederick Felman]]></author>
    <authorid><![CDATA[24752]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_felman_frederick_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2011]]></date>
</item><item>
    <title><![CDATA[Search marketing's best and worst: 3 case studies]]></title>
    <link>http://www.imediaconnection.com/content/28367.asp</link>
    <description><![CDATA[Your search engine marketing determines what people see when they look for your brand online. Check out these examples of both winning and losing strategies.]]></description>
    <author><![CDATA[Melanie Mitchell]]></author>
    <authorid><![CDATA[36665]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Mitchell_Melanie_70x70.jpg]]></image>
    <date><![CDATA[February 01, 2011]]></date>
</item><item>
    <title><![CDATA[A disruptive innovation in search marketing]]></title>
    <link>http://www.imediaconnection.com/content/28055.asp</link>
    <description><![CDATA[The key to overcoming keyword overload is to focus on searcher intent. Here's where the industry needs to be headed.]]></description>
    <author><![CDATA[Thi Thumasathit]]></author>
    <authorid><![CDATA[33901]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Thumasathit_thi_70x70.jpg]]></image>
    <date><![CDATA[November 16, 2010]]></date>
</item><item>
    <title><![CDATA[6 ways you're being scammed through search ]]></title>
    <link>http://www.imediaconnection.com/content/28007.asp</link>
    <description><![CDATA[The strong growth in search marketing has led to a proliferation of PPC advertising and SEO scams by counterfeiters and unscrupulous competitors. Learn how to defend yourself.]]></description>
    <author><![CDATA[David Szetela]]></author>
    <authorid><![CDATA[35254]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_szetela_david_70x70.jpg]]></image>
    <date><![CDATA[November 10, 2010]]></date>
</item><item>
    <title><![CDATA[6 often-abused paid search metrics ]]></title>
    <link>http://www.imediaconnection.com/content/27844.asp</link>
    <description><![CDATA[When it comes to paid search, a lack of context or explanation can be detrimental to campaign success. Consider these common metrics misconceptions.]]></description>
    <author><![CDATA[JJ Bannasch ]]></author>
    <authorid><![CDATA[23715]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bannasch_jj_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2010]]></date>
</item><item>
    <title><![CDATA[3 surefire tips to increase search marketing success ]]></title>
    <link>http://www.imediaconnection.com/content/27812.asp</link>
    <description><![CDATA[The internet is a highly competitive stomping ground for marketers. Use these three rules to ensure you stay ahead of the game.]]></description>
    <author><![CDATA[Curt Dalton]]></author>
    <authorid><![CDATA[27334]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dalton_curt_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2010]]></date>
</item><item>
    <title><![CDATA[Fitting in and standing out on the SERP]]></title>
    <link>http://www.imediaconnection.com/content/27542.asp</link>
    <description><![CDATA[What comes up on a search engine results page can largely determine a company's perception online. Learn how these pages work and how they can help you take control of your brand's story.]]></description>
    <author><![CDATA[Eric Papczun]]></author>
    <authorid><![CDATA[29379]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Papczun_Eric_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2010]]></date>
</item><item>
    <title><![CDATA[Hot companies for search retargeting]]></title>
    <link>http://www.imediaconnection.com/content/27071.asp</link>
    <description><![CDATA[Paid search is effective, but this pull medium only provides so much inventory. See how search retargeting helps marketers capitalize on the value of a user's true intent.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2010]]></date>
</item><item>
    <title><![CDATA[Why search gets too much credit]]></title>
    <link>http://www.imediaconnection.com/content/26730.asp</link>
    <description><![CDATA[Search gets more than its fair share of praise for conversions. Here's why display deserves some additional attention and investment.]]></description>
    <author><![CDATA[Ariel Geifman]]></author>
    <authorid><![CDATA[27016]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_geifman_ariel_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2010]]></date>
</item><item>
    <title><![CDATA[4 steps for auditing your search campaign]]></title>
    <link>http://www.imediaconnection.com/content/26452.asp</link>
    <description><![CDATA[Don't wait for poor&nbsp;results to fine-tune your search campaign. Learn how you can save money and boost performance in a few simple steps. ]]></description>
    <author><![CDATA[Chris Neuner]]></author>
    <authorid><![CDATA[254]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neuner_chris_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2010]]></date>
</item><item>
    <title><![CDATA[A viral strategy for using paid search]]></title>
    <link>http://www.imediaconnection.com/content/26159.asp</link>
    <description><![CDATA[Paid search may be more effective at driving in-store sales than it ever has been for ecommerce. Find out how to combine it with social media and email to make a big impact on consumer shopping habits. ]]></description>
    <author><![CDATA[Seth Sarelson]]></author>
    <authorid><![CDATA[6604]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sarelson_seth_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2010]]></date>
</item><item>
    <title><![CDATA[8 tips for optimizing in-house PPC campaigns]]></title>
    <link>http://www.imediaconnection.com/content/26039.asp</link>
    <description><![CDATA[If your organization has a strong marketing skill set, managing PPC campaigns in-house and delivering a strong ROI can work for you. Get started by following these guidelines.]]></description>
    <author><![CDATA[Jeff Taxdahl ]]></author>
    <authorid><![CDATA[28587]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_taxdahl_jeff_70x70.jpg]]></image>
    <date><![CDATA[March 01, 2010]]></date>
</item><item>
    <title><![CDATA[The benefits of sticking with your search agency]]></title>
    <link>http://www.imediaconnection.com/content/25676.asp</link>
    <description><![CDATA[If you're thinking about cutting your search agency to save money, think twice. When it comes to PPC, there is value in the middle man.]]></description>
    <author><![CDATA[Jeff Campbell]]></author>
    <authorid><![CDATA[16742]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_campbell_jeff_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2010]]></date>
</item><item>
    <title><![CDATA[How to make your paid search ads pop]]></title>
    <link>http://www.imediaconnection.com/content/25507.asp</link>
    <description><![CDATA[The rise of the "reluctant consumer" means that bland search ads just won't cut it. Here's how to create simple ads that leave a lasting impact.]]></description>
    <author><![CDATA[Alan Gerson ]]></author>
    <authorid><![CDATA[396]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hp_gerson_alan70x70.jpg]]></image>
    <date><![CDATA[January 06, 2010]]></date>
</item><item>
    <title><![CDATA[3 ways search can boost display]]></title>
    <link>http://www.imediaconnection.com/content/25267.asp</link>
    <description><![CDATA[Thanks to new exchanges and technologies, search and display are becoming increasingly similar commodities. Learn how to synergize your efforts.<BR>]]></description>
    <author><![CDATA[Mark Simon]]></author>
    <authorid><![CDATA[15681]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_simon_mark_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2009]]></date>
</item><item>
    <title><![CDATA[Tips for changing your campaign with the season]]></title>
    <link>http://www.imediaconnection.com/content/24795.asp</link>
    <description><![CDATA[The right mix of keywords, copy, and landing pages can optimize your campaign for the holidays. Here's how to do it.]]></description>
    <author><![CDATA[Brian Easter ]]></author>
    <authorid><![CDATA[4160]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_easter_brian_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2009]]></date>
</item><item>
    <title><![CDATA[Why vertical search builds better buyer-seller connections]]></title>
    <link>http://www.imediaconnection.com/content/24561.asp</link>
    <description><![CDATA[Business-to-business marketers can struggle on the top search engines because they get priced out of prime keywords. Take a look at the benefits that come from buying on vertical search.]]></description>
    <author><![CDATA[Jason Prescott]]></author>
    <authorid><![CDATA[4607]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_prescott_jason_70x70.jpg]]></image>
    <date><![CDATA[September 28, 2009]]></date>
</item><item>
    <title><![CDATA[How to optimize your entire search funnel]]></title>
    <link>http://www.imediaconnection.com/content/24329.asp</link>
    <description><![CDATA[Paid search is about more than just picking the right keywords. Here's how to use your data to refine every part of the process. ]]></description>
    <author><![CDATA[Brian Eberman ]]></author>
    <authorid><![CDATA[23558]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_eberman_brian_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2009]]></date>
</item><item>
    <title><![CDATA[10 tactics for lowering your website's bounce rate]]></title>
    <link>http://www.imediaconnection.com/content/24118.asp</link>
    <description><![CDATA[Are visitors abandoning your site shortly after arriving? Incorporate this analysis into your efforts to help maximize your paid search campaign's ROI.]]></description>
    <author><![CDATA[Tom Shapiro ]]></author>
    <authorid><![CDATA[23305]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shapiro_tom_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2009]]></date>
</item><item>
    <title><![CDATA[Do we need to worry about click fraud?]]></title>
    <link>http://www.imediaconnection.com/content/23547.asp</link>
    <description><![CDATA[Are the fraudsters becoming more cunning, or are we just more attuned to finding fault with click data? Take a look at the factors shaping the value of search activity, and the likely solutions for getting the clicks you pay for.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2009]]></date>
</item><item>
    <title><![CDATA[6 brand search strategies for the new economy]]></title>
    <link>http://www.imediaconnection.com/content/23203.asp</link>
    <description><![CDATA[Given Google's recent ad trademark changes, you need to ensure that your branded keywords continue to work for you. Find out how to make the most of your search campaign.]]></description>
    <author><![CDATA[Kevin Lange]]></author>
    <authorid><![CDATA[21414]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lange_kevin_70x70.jpg]]></image>
    <date><![CDATA[May 27, 2009]]></date>
</item><item>
    <title><![CDATA[How internet directory services failed]]></title>
    <link>http://www.imediaconnection.com/content/23055.asp</link>
    <description><![CDATA[Internet yellow pages are trying to reclaim the opportunities they've lost with regard to helping small businesses. Here's why their new offerings are likely to fall short. ]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2009]]></date>
</item><item>
    <title><![CDATA[Solving paid search's efficiency problem]]></title>
    <link>http://www.imediaconnection.com/content/22954.asp</link>
    <description><![CDATA[Want to get the most out of your search campaigns during the recession? Start by making sure your bidding technology is up to par.]]></description>
    <author><![CDATA[Mark Simon]]></author>
    <authorid><![CDATA[15681]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_simon_mark_70x70.jpg]]></image>
    <date><![CDATA[May 07, 2009]]></date>
</item><item>
    <title><![CDATA[How to use the downturn to your advantage]]></title>
    <link>http://www.imediaconnection.com/content/22914.asp</link>
    <description><![CDATA[As marketing budgets get slashed, keep in mind that bust times are perfect for increasing market share. Paid search makes a great place to start.]]></description>
    <author><![CDATA[Mark Simon]]></author>
    <authorid><![CDATA[15681]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_simon_mark_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2009]]></date>
</item><item>
    <title><![CDATA[Moving beyond the paid search keyword]]></title>
    <link>http://www.imediaconnection.com/content/22673.asp</link>
    <description><![CDATA[Retail sites are quickly eclipsing search engines as the start of the purchase process. Find out how you can capture consumer attention in this exciting space.]]></description>
    <author><![CDATA[John Federman]]></author>
    <authorid><![CDATA[4490]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_federman_john_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2009]]></date>
</item><item>
    <title><![CDATA[Why paid search will never kill display advertising]]></title>
    <link>http://www.imediaconnection.com/content/22641.asp</link>
    <description><![CDATA[Spending on paid search and display ads&nbsp;is evenly split,&nbsp;but don't expect one to&nbsp;eat the other's lunch anytime soon. Here's why.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[April 08, 2009]]></date>
</item><item>
    <title><![CDATA[Why you need to outsource search]]></title>
    <link>http://www.imediaconnection.com/content/22167.asp</link>
    <description><![CDATA[Right now, SEM is in the industry driver's seat, and every other ad format is just along for the ride. If you want to get ahead, don't try to tackle it on your own.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2009]]></date>
</item><item>
    <title><![CDATA[CPC's desperate need for a makeover]]></title>
    <link>http://www.imediaconnection.com/content/22136.asp</link>
    <description><![CDATA[Today's&nbsp;cost-per-click pricing models cannot maintain&nbsp;growth in&nbsp;their current state.&nbsp;Here are the&nbsp;important changes that need to&nbsp;be made. ]]></description>
    <author><![CDATA[Zephrin Lasker]]></author>
    <authorid><![CDATA[16458]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lasker_zephrin_70x70.jpg]]></image>
    <date><![CDATA[February 24, 2009]]></date>
</item><item>
    <title><![CDATA[Reduce the inefficiencies in your search strategy]]></title>
    <link>http://www.imediaconnection.com/content/22058.asp</link>
    <description><![CDATA[Marketing budgets are being slashed left and right, even for accountable media like paid search. Try these tactics to ensure no search dollar is spent in vain.]]></description>
    <author><![CDATA[Dave Pasternack]]></author>
    <authorid><![CDATA[10420]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pasternack_dave_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2009]]></date>
</item><item>
    <title><![CDATA[10 tips for extending paid search growth ]]></title>
    <link>http://www.imediaconnection.com/content/21878.asp</link>
    <description><![CDATA[Has your paid search campaign flattened out? If so, consider these tactics for taking it to the next level.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[February 02, 2009]]></date>
</item><item>
    <title><![CDATA[Why the growth of search defies economic turmoil]]></title>
    <link>http://www.imediaconnection.com/content/21720.asp</link>
    <description><![CDATA[In the midst of an economic downturn, marketers are still embracing search engine marketing as an accountable and cost-effective strategy. Here are the factors that are driving continued growth.]]></description>
    <author><![CDATA[Wayne Lieb ]]></author>
    <authorid><![CDATA[4549]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_wayne_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2009]]></date>
</item><item>
    <title><![CDATA[10 tips for shutting down online swindlers]]></title>
    <link>http://www.imediaconnection.com/content/21430.asp</link>
    <description><![CDATA[Internet fraudsters tend to step up their activities during the busy holiday season. Follow these steps to prevent shady activity from stealing your valuable ad dollars.]]></description>
    <author><![CDATA[Ken Miller]]></author>
    <authorid><![CDATA[17412]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_miller_ken_70x70.jpg]]></image>
    <date><![CDATA[December 17, 2008]]></date>
</item><item>
    <title><![CDATA[3 elements your search campaign is missing ]]></title>
    <link>http://www.imediaconnection.com/content/21404.asp</link>
    <description><![CDATA[Although the majority of search queries occur on first-tier search engines, you're missing out on opportunities if you don't look beyond the big names. Here are some ways to get more bang for your ad buck.]]></description>
    <author><![CDATA[Claudia Bruemmer]]></author>
    <authorid><![CDATA[9405]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_claudia_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2008]]></date>
</item><item>
    <title><![CDATA[How the paid search industry is killing itself]]></title>
    <link>http://www.imediaconnection.com/content/20985.asp</link>
    <description><![CDATA[It may not be as bad as the banking industry, but SEM could use some help. Here's how paid search can get itself back on track before things get worse.]]></description>
    <author><![CDATA[Mark Simon]]></author>
    <authorid><![CDATA[15681]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_simon_mark_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2008]]></date>
</item><item>
    <title><![CDATA[Save your search ROI from a budget crunch]]></title>
    <link>http://www.imediaconnection.com/content/20924.asp</link>
    <description><![CDATA[Shrinking budgets can undercut your search marketing efforts. But it doesn't have to be that way. Find out how to increase ROI during these lean times. ]]></description>
    <author><![CDATA[Roger Barnette]]></author>
    <authorid><![CDATA[15817]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barnette_roger_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2008]]></date>
</item><item>
    <title><![CDATA[Why semantics are the future of paid search]]></title>
    <link>http://www.imediaconnection.com/content/21003.asp</link>
    <description><![CDATA[Search algorithms don't understand the content of a webpage, so they match ads by keyword occurrences. To capitalize on advanced long tail searches,&nbsp;look into&nbsp;semantic search engines.]]></description>
    <author><![CDATA[Dr. Riza C. Berkan]]></author>
    <authorid><![CDATA[16352]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berkan_riza_70x70.jpg]]></image>
    <date><![CDATA[November 04, 2008]]></date>
</item><item>
    <title><![CDATA[How the last downturn reshuffled online marketing]]></title>
    <link>http://www.imediaconnection.com/content/20890.asp</link>
    <description><![CDATA[If history serves as a gauge, online marketers won't feel the full brunt of the current economic crunch until early next year. Here's what you should expect to see in the coming months.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[October 23, 2008]]></date>
</item><item>
    <title><![CDATA[7 fatal flaws in your paid search campaign]]></title>
    <link>http://www.imediaconnection.com/content/20830.asp</link>
    <description><![CDATA[If you're spending money on SEM, it's highly likely that you're wasting some of your budget. Learn how to cut the fat.]]></description>
    <author><![CDATA[Alex Yoder]]></author>
    <authorid><![CDATA[14855]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yoder_alex_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2008]]></date>
</item><item>
    <title><![CDATA[Start taking search seriously]]></title>
    <link>http://www.imediaconnection.com/content/20470.asp</link>
    <description><![CDATA[Paid search is a proven winner, yet some marketers don't take advantage of its full potential. Here's why you need to put SEM at the heart of your marketing strategy.]]></description>
    <author><![CDATA[Dave Pasternack]]></author>
    <authorid><![CDATA[10420]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pasternack_dave_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2008]]></date>
</item><item>
    <title><![CDATA[10 tips for scrutinizing paid search agencies]]></title>
    <link>http://www.imediaconnection.com/content/20391.asp</link>
    <description><![CDATA[How much do you really know about your paid search partner? Here are the questions to ask if you want to&nbsp;get the most bang for your campaign buck.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[September 04, 2008]]></date>
</item><item>
    <title><![CDATA[Inside the keyword change you likely missed]]></title>
    <link>http://www.imediaconnection.com/content/20249.asp</link>
    <description><![CDATA[Yahoo has been a frustrating place to buy keywords. But amid massive turmoil at the company, a major change to SEM went largely unnoticed. Find out what it was and how it affects you.]]></description>
    <author><![CDATA[Andrew Lovasz]]></author>
    <authorid><![CDATA[14488]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lovasaz_andre_70x70.JPG]]></image>
    <date><![CDATA[August 18, 2008]]></date>
</item><item>
    <title><![CDATA[Mastering the digital media mix]]></title>
    <link>http://www.imediaconnection.com/content/20130.asp</link>
    <description><![CDATA[Agencies are combining their search and display units, but it's still not enough. Find the right way to integrate email, mobile and web analytics for a successful holistic approach. ]]></description>
    <author><![CDATA[Matthew Klein]]></author>
    <authorid><![CDATA[9398]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_klein_matthew_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2008]]></date>
</item><item>
    <title><![CDATA[The secret to paid search: treat it like a media buy]]></title>
    <link>http://www.imediaconnection.com/content/19975.asp</link>
    <description><![CDATA[Maximize the effect of your paid search campaign by following these media planning tips and strategies.]]></description>
    <author><![CDATA[Michael Hubbard]]></author>
    <authorid><![CDATA[13705]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_michael_70x70.jpg]]></image>
    <date><![CDATA[July 22, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: Your SEM program is doomed]]></title>
    <link>http://www.imediaconnection.com/content/19997.asp</link>
    <description><![CDATA[Think you have SEM under control? Think again. Find out how to increase efficiency and lower the boom on the pesky problems of this popular tool.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[July 22, 2008]]></date>
</item><item>
    <title><![CDATA[5 tips to improve B2B search marketing]]></title>
    <link>http://www.imediaconnection.com/content/19874.asp</link>
    <description><![CDATA[Almost half of the ads on the leading search engines are focused on B2B clients, so why aren't you there? Here's a guide to rethinking your SEM strategy.]]></description>
    <author><![CDATA[Jason Prescott]]></author>
    <authorid><![CDATA[4607]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_prescott_jason_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2008]]></date>
</item><item>
    <title><![CDATA[How to win the search position game]]></title>
    <link>http://www.imediaconnection.com/content/19624.asp</link>
    <description><![CDATA[Sometimes being in the third or fourth paid search position is actually more effective -- and a lot cheaper -- than winning the top spot. Find out when it pays and when it doesn't.]]></description>
    <author><![CDATA[Chris Lien]]></author>
    <authorid><![CDATA[12555]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lien_chris_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2008]]></date>
</item><item>
    <title><![CDATA[SEM strategy: buy low, sell high]]></title>
    <link>http://www.imediaconnection.com/content/19434.asp</link>
    <description><![CDATA[During this economic downturn, smart marketers will take advantage of falling prices to get more for less. ]]></description>
    <author><![CDATA[Brian Easter]]></author>
    <authorid><![CDATA[4160]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_easter_brian_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2008]]></date>
</item><item>
    <title><![CDATA[Make search a branding vehicle]]></title>
    <link>http://www.imediaconnection.com/content/19442.asp</link>
    <description><![CDATA[Search engines&nbsp;reward ads containing relevant calls to action over those that focus exclusively on branding. Steak Media's VP of corporate strategy explains why this should change.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[May 29, 2008]]></date>
</item><item>
    <title><![CDATA[Your guide to alternative search engines ]]></title>
    <link>http://www.imediaconnection.com/content/19393.asp</link>
    <description><![CDATA[The search game is changing, and here's your chance to stay on top of it. Check out the various categories, their innovators and what&nbsp;these shifts mean for marketers.]]></description>
    <author><![CDATA[Leah Messinger]]></author>
    <authorid><![CDATA[8130]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_messinger_leah_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2008]]></date>
</item><item>
    <title><![CDATA[The right keywords for each stage in the buy cycle]]></title>
    <link>http://www.imediaconnection.com/content/19235.asp</link>
    <description><![CDATA[Depending on whether your customer is in the research, evaluate or decide stage, make sure your keywords are most effective.]]></description>
    <author><![CDATA[Kayla Wagner]]></author>
    <authorid><![CDATA[11330]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wagner_kayla_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2008]]></date>
</item><item>
    <title><![CDATA[Beware: the search advertising sky is falling]]></title>
    <link>http://www.imediaconnection.com/content/19169.asp</link>
    <description><![CDATA[So few consumers seem to engage with search ads. Does this spell doom for this area of the industry?]]></description>
    <author><![CDATA[Sandeep Krishnamurthy]]></author>
    <authorid><![CDATA[5916]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_krishnamurthy_sandeep_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2008]]></date>
</item><item>
    <title><![CDATA[Improve your brand's reputation with search]]></title>
    <link>http://www.imediaconnection.com/content/19109.asp</link>
    <description><![CDATA[Whether you're looking to promote a new product or to counteract&nbsp;negative publicity, search may be the means to achieve your goal.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[April 24, 2008]]></date>
</item><item>
    <title><![CDATA[Bidding for words vs. bidding for customers]]></title>
    <link>http://www.imediaconnection.com/content/19026.asp</link>
    <description><![CDATA[Want to add more to your advertising arsenal?&nbsp;Consider the benefits of ad-supported payment options.]]></description>
    <author><![CDATA[Alex Rampell]]></author>
    <authorid><![CDATA[11038]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rampell_alex_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2008]]></date>
</item><item>
    <title><![CDATA[Maximize PPC campaign returns]]></title>
    <link>http://www.imediaconnection.com/content/19006.asp</link>
    <description><![CDATA[Has your PPC campaign maxed out in terms of ROI? Not to fear -- you can continue to boost returns by following these suggestions.]]></description>
    <author><![CDATA[Alex Vlasto]]></author>
    <authorid><![CDATA[9993]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vlasto_alex_70x70.JPG]]></image>
    <date><![CDATA[April 14, 2008]]></date>
</item><item>
    <title><![CDATA[Integrated paid search makes dollars and sense]]></title>
    <link>http://www.imediaconnection.com/content/18843.asp</link>
    <description><![CDATA[Find out why paid search will be so active during these uncertain financial times, along with eight essentials for your integrated paid search campaign. ]]></description>
    <author><![CDATA[Lisa Wehr]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080331_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2008]]></date>
</item><item>
    <title><![CDATA[10 tips for building a search keyword list]]></title>
    <link>http://www.imediaconnection.com/content/18773.asp</link>
    <description><![CDATA[Reaching people at the right time with the right message requires some forethought. Here's a guide to getting started.]]></description>
    <author><![CDATA[Joshua Stylman]]></author>
    <authorid><![CDATA[1529]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stylman_josh_70x70.jpg]]></image>
    <date><![CDATA[March 28, 2008]]></date>
</item><item>
    <title><![CDATA[Search and display -- better together]]></title>
    <link>http://www.imediaconnection.com/content/18575.asp</link>
    <description><![CDATA[A combination of search and display marketing will&nbsp;pay off better&nbsp;than using either alone. How should you implement this joint strategy? Two experts show the way.&nbsp;]]></description>
    <author><![CDATA[Doug Schumacher and David Singh]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schumacher_doug_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2008]]></date>
</item><item>
    <title><![CDATA[Search strategy tips from campaign frontlines]]></title>
    <link>http://www.imediaconnection.com/content/18554.asp</link>
    <description><![CDATA[Businesses can learn how to&nbsp;effectively harness search engine marketing from the successes and failures of the presidential candidates' SEM campaigns.]]></description>
    <author><![CDATA[Janel Landis]]></author>
    <authorid><![CDATA[10296]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_landis_janel_70x70.jpg]]></image>
    <date><![CDATA[March 10, 2008]]></date>
</item><item>
    <title><![CDATA[Follow the money: inside the Publicis/Google deal]]></title>
    <link>http://www.imediaconnection.com/content/18497.asp</link>
    <description><![CDATA[A mind-meld between Google's geeky Ph.Ds and Madison Avenue's pony-tailed creative types could kick-start the next generation of advertising. Here's a look at what the deal might yield.]]></description>
    <author><![CDATA[David Pasternack]]></author>
    <authorid><![CDATA[10420]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pasternack_dave_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2008]]></date>
</item><item>
    <title><![CDATA[5 reasons to pay for branded keywords]]></title>
    <link>http://www.imediaconnection.com/content/18426.asp</link>
    <description><![CDATA[SearchRev's CMO addresses common reasons marketers give for rejecting this strategy and provides tips&nbsp;on optimizing the buy.]]></description>
    <author><![CDATA[Eduardo Llach]]></author>
    <authorid><![CDATA[4590]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_llach_eduardo_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2008]]></date>
</item><item>
    <title><![CDATA[Want SEM success? Try planning to fail]]></title>
    <link>http://www.imediaconnection.com/content/18287.asp</link>
    <description><![CDATA[Failure is a natural part of the search marketing process, but it doesn't have to be a fatal setback. See how to convert your clients' failures into a rich source of information for future success. ]]></description>
    <author><![CDATA[Ingrid Nielsen]]></author>
    <authorid><![CDATA[10200]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nielsen_ingrid_70x70.JPG]]></image>
    <date><![CDATA[February 19, 2008]]></date>
</item><item>
    <title><![CDATA[10 traits to look for in a PPC provider]]></title>
    <link>http://www.imediaconnection.com/content/18258.asp</link>
    <description><![CDATA[A pay-per-click network CEO gives guidance on how to pick a partner that will help you profit. ]]></description>
    <author><![CDATA[Dan Yomtobian]]></author>
    <authorid><![CDATA[4867]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yomtobian_daniel_70x70(1).jpg]]></image>
    <date><![CDATA[February 18, 2008]]></date>
</item><item>
    <title><![CDATA[Why Google keywords cost more but deliver less]]></title>
    <link>http://www.imediaconnection.com/content/18193.asp</link>
    <description><![CDATA[Google is changing the keyword game. Find out what you need to do to stay ahead of the curve.]]></description>
    <author><![CDATA[Dave McCarthy]]></author>
    <authorid><![CDATA[7360]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mccarthy_dave_70x70.jpg]]></image>
    <date><![CDATA[February 08, 2008]]></date>
</item><item>
    <title><![CDATA[Improve search results, one step at a time]]></title>
    <link>http://www.imediaconnection.com/content/18072.asp</link>
    <description><![CDATA[Think you're ready to launch a paid search campaign? Find out what it takes from Underscore Marketing's search leader.]]></description>
    <author><![CDATA[David Singh]]></author>
    <authorid><![CDATA[6901]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_singh_david_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2008]]></date>
</item><item>
    <title><![CDATA[Save $11.6B with these click fraud safety nets]]></title>
    <link>http://www.imediaconnection.com/content/17938.asp</link>
    <description><![CDATA[As malware and other cyberfraud technologies become more insidious, marketers stand to lose not just money but consumer trust as well. ClickFacts' CEO explains what's hurting the PPC industry and how to fight back.]]></description>
    <author><![CDATA[Michael Caruso]]></author>
    <authorid><![CDATA[4632]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_caruso_michael_70x70.jpg]]></image>
    <date><![CDATA[January 17, 2008]]></date>
</item><item>
    <title><![CDATA[The organic/paid search continuum]]></title>
    <link>http://www.imediaconnection.com/content/17991.asp</link>
    <description><![CDATA[Organic and paid search are often better together; read on for tips to maximize your search campaign's performance.]]></description>
    <author><![CDATA[Joshua Palau]]></author>
    <authorid><![CDATA[4004]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_palau_joshua_70x70.JPG]]></image>
    <date><![CDATA[January 14, 2008]]></date>
</item><item>
    <title><![CDATA[Does your site avoid the common search traps?]]></title>
    <link>http://www.imediaconnection.com/content/17544.asp</link>
    <description><![CDATA[Looking for help in optimizing your site's presence on the web? Underscore Marketing's search practice lead walks you through building a successful search campaign from the ground up.]]></description>
    <author><![CDATA[David Singh]]></author>
    <authorid><![CDATA[6901]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/seo/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_singh_david_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2007]]></date>
</item><item>
    <title><![CDATA[5 steps for outsourcing SEM]]></title>
    <link>http://www.imediaconnection.com/content/17111.asp</link>
    <description><![CDATA[Here's a detailed source guide from Red Door Interactive's director of search that will help you through the process of outsourcing search engine marketing.]]></description>
    <author><![CDATA[Paul J. Bruemmer]]></author>
    <authorid><![CDATA[3441]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_paul_70.jpg]]></image>
    <date><![CDATA[October 31, 2007]]></date>
</item><item>
    <title><![CDATA[Display and search: why the double standard?]]></title>
    <link>http://www.imediaconnection.com/content/16913.asp</link>
    <description><![CDATA[Search and display advertising&nbsp;can benefit both your direct response and your branding goals. Here's the breakdown.]]></description>
    <author><![CDATA[David Singh]]></author>
    <authorid><![CDATA[6901]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_singh_david_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2007]]></date>
</item><item>
    <title><![CDATA[The 10 laws of search]]></title>
    <link>http://www.imediaconnection.com/content/16870.asp</link>
    <description><![CDATA[Search is an important element of a marketing plan that shouldn't&nbsp;be left to chance. Here are the rules for success.]]></description>
    <author><![CDATA[David Singh]]></author>
    <authorid><![CDATA[6901]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/search2_70x70.jpg]]></image>
    <date><![CDATA[October 11, 2007]]></date>
</item><item>
    <title><![CDATA[Yes, Virginia, you can brand with search]]></title>
    <link>http://www.imediaconnection.com/content/16708.asp</link>
    <description><![CDATA[SEM's role in direct marketing is clear, but its value for branding sometimes eludes clients and practitioners alike. Underscore Marketing's search practice leader spells it out.]]></description>
    <author><![CDATA[David Singh]]></author>
    <authorid><![CDATA[6901]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_search.gif]]></image>
    <date><![CDATA[September 28, 2007]]></date>
</item><item>
    <title><![CDATA[Solve the landing page mystery]]></title>
    <link>http://www.imediaconnection.com/content/16547.asp</link>
    <description><![CDATA[Making the leap to a much larger keyword set holds more than the promise of increased conversions; it also creates the potential for increased cost. Here's why.]]></description>
    <author><![CDATA[Charles Haggerty]]></author>
    <authorid><![CDATA[4556]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_haggerty_charles_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2007]]></date>
</item><item>
    <title><![CDATA[Google's AdSense report card]]></title>
    <link>http://www.imediaconnection.com/content/16605.asp</link>
    <description><![CDATA[Take a closer look at this product to see if its offerings make the grade for marketers. Is it all that it's cracked up to be?]]></description>
    <author><![CDATA[Sandeep Krishnamurthy]]></author>
    <authorid><![CDATA[5916]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_krishnamurthy_sandeep_70x70.jpg]]></image>
    <date><![CDATA[September 14, 2007]]></date>
</item><item>
    <title><![CDATA[The branded keyword controversy resolved?]]></title>
    <link>http://www.imediaconnection.com/content/16472.asp</link>
    <description><![CDATA[In response to the branded keyword debate, Connexion.a's EVP shares a case study that sheds light on how to resolve the issue. ]]></description>
    <author><![CDATA[Alan Osetek]]></author>
    <authorid><![CDATA[4451]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_osetek_alan_70x70.jpg]]></image>
    <date><![CDATA[September 07, 2007]]></date>
</item><item>
    <title><![CDATA[SEM: traditional media's secret weapon]]></title>
    <link>http://www.imediaconnection.com/content/16448.asp</link>
    <description><![CDATA[Search plays a more critical role in traditional ads than you might realize. Find out how to create a successful integrated campaign.]]></description>
    <author><![CDATA[Stuart McKelvey]]></author>
    <authorid><![CDATA[6109]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mckelvey_stuart_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2007]]></date>
</item><item>
    <title><![CDATA[Atlas is wrong: branded search is not a waste]]></title>
    <link>http://www.imediaconnection.com/content/16358.asp</link>
    <description><![CDATA[Underscore Marketing responds to Adweek's recent article on the Atlas study, clarifying why branded search is a necessary, and valuable, investment.]]></description>
    <author><![CDATA[David Singh]]></author>
    <authorid><![CDATA[6901]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_singh_david_70x70.jpg]]></image>
    <date><![CDATA[August 23, 2007]]></date>
</item><item>
    <title><![CDATA[Fraud or failure? How to know]]></title>
    <link>http://www.imediaconnection.com/content/15715.asp</link>
    <description><![CDATA[Click fraud can exhaust your PPC budget, but so can an underperforming campaign. ClickTracks Analytics, Inc.'s director of marketing teaches you the difference.]]></description>
    <author><![CDATA[Dan S. Robbins]]></author>
    <authorid><![CDATA[5875]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robbins_dan_70x70.jpg]]></image>
    <date><![CDATA[August 08, 2007]]></date>
</item><item>
    <title><![CDATA[Google's Killer App]]></title>
    <link>http://www.imediaconnection.com/content/15823.asp</link>
    <description><![CDATA[Google Analytics 2.0 changes everything, and according to the CEO of ThinkMetrics, the competition is dead. They just haven't stopped moving yet.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[July 31, 2007]]></date>
</item><item>
    <title><![CDATA[Has Paid Search Gone Too Far?]]></title>
    <link>http://www.imediaconnection.com/content/15820.asp</link>
    <description><![CDATA[In light of&nbsp;the recent eBay-Google spat, how much should you invest in paid search, and how&nbsp;can you supplement those dollars with other marketing techniques?]]></description>
    <author><![CDATA[Paul Bruemmer]]></author>
    <authorid><![CDATA[3441]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_paul_70.jpg]]></image>
    <date><![CDATA[July 31, 2007]]></date>
</item><item>
    <title><![CDATA[Will Jerry Yang Save Yahoo?]]></title>
    <link>http://www.imediaconnection.com/content/15794.asp</link>
    <description><![CDATA[News flash: Yahoo! is dead. But someone forgot to tell Jerry Yang. See how he plans to turn the company around and regain market share.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2007]]></date>
</item><item>
    <title><![CDATA[Globalize Your Search Efforts, Simply]]></title>
    <link>http://www.imediaconnection.com/content/15712.asp</link>
    <description><![CDATA[Odds are your global strategy is lacking or nonexistent. But if you keep it simple and try, you have nothing to lose and everything to gain. ]]></description>
    <author><![CDATA[Joshua Palau]]></author>
    <authorid><![CDATA[4004]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_palau_joshua_70x70.JPG]]></image>
    <date><![CDATA[July 19, 2007]]></date>
</item><item>
    <title><![CDATA[Search Without Google?]]></title>
    <link>http://www.imediaconnection.com/content/15683.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Learn how to build a successful search campaign without Google.</SPAN>]]></description>
    <author><![CDATA[Paul J. Bruemmer]]></author>
    <authorid><![CDATA[3441]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070709_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2007]]></date>
</item><item>
    <title><![CDATA[Beware SEM's Impact on Other Media]]></title>
    <link>http://www.imediaconnection.com/content/15298.asp</link>
    <description><![CDATA[Search engine marketing informs and shapes every aspect of the marketing mix. SearchRev's CMO describes how to effectively integrate your efforts.]]></description>
    <author><![CDATA[Eduardo Llach]]></author>
    <authorid><![CDATA[4590]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_llach_eduardo_70x70.jpg]]></image>
    <date><![CDATA[June 21, 2007]]></date>
</item><item>
    <title><![CDATA["Britney Spears" Your Search Strategy]]></title>
    <link>http://www.imediaconnection.com/content/15151.asp</link>
    <description><![CDATA[MIVA's VP of global marketing and communications explains how brands can leverage emerging trends to optimize pay-per-click strategies.]]></description>
    <author><![CDATA[Chrysi Philalithes]]></author>
    <authorid><![CDATA[3947]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Philalithes_Chrysi_70x70.jpg]]></image>
    <date><![CDATA[June 18, 2007]]></date>
</item><item>
    <title><![CDATA[A Last Search Hurrah, and a Look Forward]]></title>
    <link>http://www.imediaconnection.com/content/15370.asp</link>
    <description><![CDATA[As our search editor takes up the reins at SES, he shares his parting words with iMedia readers.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[June 14, 2007]]></date>
</item><item>
    <title><![CDATA[Don't Let Search Hurt Your Brand]]></title>
    <link>http://www.imediaconnection.com/content/15131.asp</link>
    <description><![CDATA[iProspect explains&nbsp;the importance of proactively monitoring your brand's online reputation.]]></description>
    <author><![CDATA[Brian Kaminski]]></author>
    <authorid><![CDATA[4933]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kaminski_Brian_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2007]]></date>
</item><item>
    <title><![CDATA[The Search Apocalypse Is Here. Or Is It?]]></title>
    <link>http://www.imediaconnection.com/content/15027.asp</link>
    <description><![CDATA[Ad serving is a commodity-based business, but that may be changing. Clients like to think they own their data, but those days are coming to an end.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/search1_70x70.jpg]]></image>
    <date><![CDATA[May 23, 2007]]></date>
</item><item>
    <title><![CDATA[4 Pay-Per-Click Strategies that Win]]></title>
    <link>http://www.imediaconnection.com/content/14720.asp</link>
    <description><![CDATA[With contextual pay-per-click ads, reach your potential customers where it counts: on content sites.]]></description>
    <author><![CDATA[Chrysi Philalithes]]></author>
    <authorid><![CDATA[3947]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Philalithes_Chrysi_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2007]]></date>
</item><item>
    <title><![CDATA[Secrets of Influencing Searchers]]></title>
    <link>http://www.imediaconnection.com/content/14846.asp</link>
    <description><![CDATA[Our search editor peers into the minds and bodies of healthcare searchers and talks about how it illuminates all search marketing.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[May 09, 2007]]></date>
</item><item>
    <title><![CDATA[Is Mobile Search Still Futile?]]></title>
    <link>http://www.imediaconnection.com/content/14721.asp</link>
    <description><![CDATA[Who is searching with mobile devices and should you even bother? iMedia's search editor says yes, and no.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cellphone1_70x70.jpg]]></image>
    <date><![CDATA[May 02, 2007]]></date>
</item><item>
    <title><![CDATA[The 3 Biggest Search Blunders]]></title>
    <link>http://www.imediaconnection.com/content/14621.asp</link>
    <description><![CDATA[Think you've got search marketing licked? Think again. Our search editor reviews&nbsp;three mistakes to avoid.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_search.gif]]></image>
    <date><![CDATA[April 25, 2007]]></date>
</item><item>
    <title><![CDATA[Search Legalities to Watch For]]></title>
    <link>http://www.imediaconnection.com/content/14542.asp</link>
    <description><![CDATA[Should you take action when your site is being defamed by a disgruntled blogger? You bet.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2007]]></date>
</item><item>
    <title><![CDATA[Align Keywords with Hot-Button Topics]]></title>
    <link>http://www.imediaconnection.com/content/14253.asp</link>
    <description><![CDATA[A MIVA VP draws parallels between political campaigning online and the online marketing strategies other brands are using.]]></description>
    <author><![CDATA[Chrysi Philalithes]]></author>
    <authorid><![CDATA[3947]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Philalithes_Chrysi_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2007]]></date>
</item><item>
    <title><![CDATA[New CEO Peter Horan on the Future of IAC]]></title>
    <link>http://www.imediaconnection.com/content/14435.asp</link>
    <description><![CDATA[In his first official interview since taking the reins of Ask.com, CitySearch and IAC's Ad Solutions, Horan talks search, social media, mobile and more.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_horan_peter_70x70.jpg]]></image>
    <date><![CDATA[April 12, 2007]]></date>
</item><item>
    <title><![CDATA[Be Smart About Content Search & Save $$$]]></title>
    <link>http://www.imediaconnection.com/content/14451.asp</link>
    <description><![CDATA[Although you CAN manage your content search campaign in the same interface as your paid search campaign, you're wasting money if you do.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[April 11, 2007]]></date>
</item><item>
    <title><![CDATA[Search as a Sum of Its Parts]]></title>
    <link>http://www.imediaconnection.com/content/14137.asp</link>
    <description><![CDATA[As in an old Indian tale, if you handle paid and natural search as pieces, you'll jeopardize the whole.]]></description>
    <author><![CDATA[Charles Haggerty]]></author>
    <authorid><![CDATA[4556]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_haggerty_charles_70x70.jpg]]></image>
    <date><![CDATA[April 05, 2007]]></date>
</item><item>
    <title><![CDATA[How to Improve Search ROI in 30 Minutes!]]></title>
    <link>http://www.imediaconnection.com/content/14330.asp</link>
    <description><![CDATA[Our search editor shows you how to increase your search return with these simple 30-minute fixes.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[April 04, 2007]]></date>
</item><item>
    <title><![CDATA[Google's Quality Score Debunked]]></title>
    <link>http://www.imediaconnection.com/content/14270.asp</link>
    <description><![CDATA[While Google can determine keyword relevance to a certain degree, it takes finesse to really understand the elements involved.]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_jamie_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2007]]></date>
</item><item>
    <title><![CDATA[When Pay-Per-Click Doesn't Work]]></title>
    <link>http://www.imediaconnection.com/content/14135.asp</link>
    <description><![CDATA[Combining the right keywords and landing pages in pay-per-click campaigns can be fruitful, but not without laying the proper groundwork.]]></description>
    <author><![CDATA[Carla Hunnicutt]]></author>
    <authorid><![CDATA[4980]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hunnicutt_carla_70x70.jpg]]></image>
    <date><![CDATA[March 28, 2007]]></date>
</item><item>
    <title><![CDATA[Play Video Search with the Big Boys]]></title>
    <link>http://www.imediaconnection.com/content/13940.asp</link>
    <description><![CDATA[Consumer image and video search are the hottest and fastest growing search activities on the web today. Pixsy Corp.'s CEO explains how to get in the game.<BR>]]></description>
    <author><![CDATA[Chase Norlin]]></author>
    <authorid><![CDATA[4765]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_norlin_chase_70x70.gif]]></image>
    <date><![CDATA[March 23, 2007]]></date>
</item><item>
    <title><![CDATA[Cracking Customer Keywords]]></title>
    <link>http://www.imediaconnection.com/content/14113.asp</link>
    <description><![CDATA[Use your customers' search keywords to connect your product with their quest for information.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[March 21, 2007]]></date>
</item><item>
    <title><![CDATA[Stretch Your PPC Dollars Further]]></title>
    <link>http://www.imediaconnection.com/content/13972.asp</link>
    <description><![CDATA[Think pay-per-click advertising is just for customer acquisition? MIVA's VP, global marketing and communications says think again.&nbsp;]]></description>
    <author><![CDATA[Chrysi Philalithes]]></author>
    <authorid><![CDATA[3947]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Philalithes_Chrysi_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2007]]></date>
</item><item>
    <title><![CDATA[How to Find the Right Search Keywords]]></title>
    <link>http://www.imediaconnection.com/content/13918.asp</link>
    <description><![CDATA[Finding the right combination of keywords is key, but where should you look? Our search editor shows you the way.<BR>]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/search3_70x70(1).jpg]]></image>
    <date><![CDATA[March 07, 2007]]></date>
</item><item>
    <title><![CDATA[Dropping the Ball at the Super Bowl ]]></title>
    <link>http://www.imediaconnection.com/content/13885.asp</link>
    <description><![CDATA[Did your marketing team fumble at Super Bowl XLI? It's a new kind of football injury, and sadly enough, it's self-inflicted.]]></description>
    <author><![CDATA[Matt Kain]]></author>
    <authorid><![CDATA[2336]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kain_matt_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2007]]></date>
</item><item>
    <title><![CDATA[Search Engine Ads, Stick with What Works]]></title>
    <link>http://www.imediaconnection.com/content/13792.asp</link>
    <description><![CDATA[Today's ads on search engine results pages are by and large more effective than ever, without all the bells and whistles. So why change now?<BR>]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[March 02, 2007]]></date>
</item><item>
    <title><![CDATA[Make the Leap to Demographic Targeting]]></title>
    <link>http://www.imediaconnection.com/content/13813.asp</link>
    <description><![CDATA[Before taking the jump, identify your target audience and a unique value proposition that best applies.]]></description>
    <author><![CDATA[Brian Kaminski]]></author>
    <authorid><![CDATA[4933]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kaminski_Brian_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2007]]></date>
</item><item>
    <title><![CDATA[Holistic Search Tactics: Paid and Natural]]></title>
    <link>http://www.imediaconnection.com/content/13852.asp</link>
    <description><![CDATA[The results of an iCrossing test analysis showed that paid search is good, natural search is good, but together they are better.<BR>]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[March 01, 2007]]></date>
</item><item>
    <title><![CDATA[Paid Search as a Branding Vehicle]]></title>
    <link>http://www.imediaconnection.com/content/13855.asp</link>
    <description><![CDATA[Last week's Yahoo! Searchlight Award win by Avenue A | Razorfish shows that the industry is taking search seriously as more than a direct response vehicle. Our search editor weighs in. <BR>]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2007]]></date>
</item><item>
    <title><![CDATA[Make Search Work: Paid vs. Natural]]></title>
    <link>http://www.imediaconnection.com/content/13770.asp</link>
    <description><![CDATA[Where do people click and what should be more important to brands? Our search editor takes on the paid versus natural search debate.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/search2_70x70.jpg]]></image>
    <date><![CDATA[February 21, 2007]]></date>
</item><item>
    <title><![CDATA[Rank Does Matter]]></title>
    <link>http://www.imediaconnection.com/content/13720.asp</link>
    <description><![CDATA[The director of agency development for Yahoo! Search Marketing refutes assertions that search position doesn't matter, and cites studies and testimonials to back him up.<BR>]]></description>
    <author><![CDATA[Kevin Wilk]]></author>
    <authorid><![CDATA[4866]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wilk_kevin_70x70.jpg]]></image>
    <date><![CDATA[February 21, 2007]]></date>
</item><item>
    <title><![CDATA[Search Lessons from the Holiday Season]]></title>
    <link>http://www.imediaconnection.com/content/13579.asp</link>
    <description><![CDATA[Just because you've closed the books doesn't mean your work is done. Oneupweb's president reveals holiday search strategies that retailers should address now.]]></description>
    <author><![CDATA[Lisa Wehr]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <date><![CDATA[February 16, 2007]]></date>
</item><item>
    <title><![CDATA[Why Google Will Lose Dominance]]></title>
    <link>http://www.imediaconnection.com/content/13634.asp</link>
    <description><![CDATA[JP Communications' CEO predicts that local search and vertical search are about to blossom and get a larger share of the market.]]></description>
    <author><![CDATA[Jason Prescott]]></author>
    <authorid><![CDATA[4607]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_prescott_jason_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2007]]></date>
</item><item>
    <title><![CDATA[What the Heck is Contextual Search?]]></title>
    <link>http://www.imediaconnection.com/content/13545.asp</link>
    <description><![CDATA[It's worth billions of marketing dollars each year, but some people still don't understand the difference between content search and directive search. Our search editor dives in.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/search2_70x70.jpg]]></image>
    <date><![CDATA[February 07, 2007]]></date>
</item><item>
    <title><![CDATA[3 Outside-the-Box Search Strategies]]></title>
    <link>http://www.imediaconnection.com/content/13392.asp</link>
    <description><![CDATA[Media Storm's associate director of interactive outlines three ways to use search other than for direct-response initiatives.]]></description>
    <author><![CDATA[Joseph Weaver]]></author>
    <authorid><![CDATA[4129]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weaver_joseph_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2007]]></date>
</item><item>
    <title><![CDATA[BUSTED! 4 Paid Search Myths Debunked]]></title>
    <link>http://www.imediaconnection.com/content/13354.asp</link>
    <description><![CDATA[Don't believe the recent hype about search getting too expensive. "Hogwash," our search editor says, and then he explains why.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[January 24, 2007]]></date>
</item><item>
    <title><![CDATA[Google Tip: 1st Position Isn't Worth It]]></title>
    <link>http://www.imediaconnection.com/content/12991.asp</link>
    <description><![CDATA[ThinkMetrics' CEO explains that top position in Google Ad listings is not necessarily the best position.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2007]]></date>
</item><item>
    <title><![CDATA[5 Reasons Why Search Campaigns Fail]]></title>
    <link>http://www.imediaconnection.com/content/13139.asp</link>
    <description><![CDATA[24/7 Real Media's SVP of search walks you through the five pitfalls to avoid when planning a search campaign for the holidays or any other time.]]></description>
    <author><![CDATA[Matt Kain]]></author>
    <authorid><![CDATA[2336]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kain_matt_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2007]]></date>
</item><item>
    <title><![CDATA[7 Search Predictions for 2007]]></title>
    <link>http://www.imediaconnection.com/content/13076.asp</link>
    <description><![CDATA[From increased search consolidation to the combination of search with social media and beyond, our search editor looks at what to expect in the coming year.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[January 04, 2007]]></date>
</item><item>
    <title><![CDATA[Use Search for Last-Minute Holiday Buzz]]></title>
    <link>http://www.imediaconnection.com/content/12999.asp</link>
    <description><![CDATA[Our search editor wraps up the year with a few last-minute campaign ideas, because it's never too late to let millions know just how much you care.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[December 21, 2006]]></date>
</item><item>
    <title><![CDATA[How to Turn Searches into Conversions]]></title>
    <link>http://www.imediaconnection.com/content/12823.asp</link>
    <description><![CDATA[SmartSearch Marketing's CEO lists the four steps to the desired conversion: find, drive, convert and engage the consumer.]]></description>
    <author><![CDATA[Dale Hursh]]></author>
    <authorid><![CDATA[4599]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_hursh_dale_70x70.jpg]]></image>
    <date><![CDATA[December 14, 2006]]></date>
</item><item>
    <title><![CDATA[Influencers, Search and Your Brand]]></title>
    <link>http://www.imediaconnection.com/content/12813.asp</link>
    <description><![CDATA[Our search editor reviews recent research from Yahoo! and comScore and explores how to make search and branding work together when dealing with social media.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search1_70x70.jpg]]></image>
    <date><![CDATA[December 13, 2006]]></date>
</item><item>
    <title><![CDATA[Paid Search Delivers Magic]]></title>
    <link>http://www.imediaconnection.com/content/12737.asp</link>
    <description><![CDATA[NextStage Evolution's founder compares searching for ads on TV, radio, print and online-- and finds that only online offers the ad-information hybrid, where finding what you're looking for becomes, magically, a piece of cake.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2006]]></date>
</item><item>
    <title><![CDATA[Use Average Data, Get Average Results]]></title>
    <link>http://www.imediaconnection.com/content/12747.asp</link>
    <description><![CDATA[Acceleration's director of search marketing explains how your paid search program should really be measured.]]></description>
    <author><![CDATA[Wayne Lieb]]></author>
    <authorid><![CDATA[4549]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_wayne_70x70.jpg]]></image>
    <date><![CDATA[December 07, 2006]]></date>
</item><item>
    <title><![CDATA[Search: Get it Right the First Time ]]></title>
    <link>http://www.imediaconnection.com/content/12604.asp</link>
    <description><![CDATA[&nbsp;iCrossing's VP&nbsp;of communications explains how to apply Quality Assurance to your search campaign.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[November 30, 2006]]></date>
</item><item>
    <title><![CDATA[Can Holiday Shopping Save Retail Sales?]]></title>
    <link>http://www.imediaconnection.com/content/12599.asp</link>
    <description><![CDATA[Our search editor looks for meaning in how consumer shopping behavior turns to insanity in this most wonderful time of the year.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[November 29, 2006]]></date>
</item><item>
    <title><![CDATA[Search, Branding & Functional Fixedness]]></title>
    <link>http://www.imediaconnection.com/content/12407.asp</link>
    <description><![CDATA[Yahoo!'s director of agency development discusses how search is the behavior of choice.]]></description>
    <author><![CDATA[Ben Wright]]></author>
    <authorid><![CDATA[4531]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_wright_ben_70x70.jpg]]></image>
    <date><![CDATA[November 27, 2006]]></date>
</item><item>
    <title><![CDATA[Master the Search Challenge]]></title>
    <link>http://www.imediaconnection.com/content/12388.asp</link>
    <description><![CDATA[Coremetrics' CEO and web analytics specialist explains how marketers can keep up-to-date with search engine marketing techniques.]]></description>
    <author><![CDATA[Joe Davis]]></author>
    <authorid><![CDATA[4519]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_joe_70x70.jpg]]></image>
    <date><![CDATA[November 22, 2006]]></date>
</item><item>
    <title><![CDATA[Paid Search Delivers Best Bang for Buck]]></title>
    <link>http://www.imediaconnection.com/content/12499.asp</link>
    <description><![CDATA[The AAF reports that a majority of those surveyed found paid search to be the most efficient online marketing method.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[November 21, 2006]]></date>
</item><item>
    <title><![CDATA[Why Yahoo! Wants You to Outsource Search]]></title>
    <link>http://www.imediaconnection.com/content/12428.asp</link>
    <description><![CDATA[Yahoo! Search Marketing's VP and iProspect's CEO/founder tap into their experiences to highlight advantages of partnering with specialty search marketing firms.]]></description>
    <author><![CDATA[Ron Belanger and Fredrick Marckini]]></author>
    <authorid><![CDATA[2351]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_belanger_ron_70.jpg]]></image>
    <date><![CDATA[November 16, 2006]]></date>
</item><item>
    <title><![CDATA[Social Search Goes Supernova]]></title>
    <link>http://www.imediaconnection.com/content/12344.asp</link>
    <description><![CDATA[Reporting in from ad:tech New York, our search editor proclaims that social search is changing all the rules-- and tells you what you need to know to keep up.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2006]]></date>
</item><item>
    <title><![CDATA[Go Vertical, Get Results]]></title>
    <link>http://www.imediaconnection.com/content/12288.asp</link>
    <description><![CDATA[AJ Tools attracted 150 new customers using vertical search. Go Wholesale's director of marketing &amp; partnership programs explains why, and gives tips on how you can benefit from it, too.]]></description>
    <author><![CDATA[Sandra Churchin]]></author>
    <authorid><![CDATA[4382]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_churchin_sandra_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2006]]></date>
</item><item>
    <title><![CDATA[Search & the Offline Buying Connection]]></title>
    <link>http://www.imediaconnection.com/content/12250.asp</link>
    <description><![CDATA[More and more people are buying online, but why? Our search editor tells us what smart marketers need to know.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[November 01, 2006]]></date>
</item><item>
    <title><![CDATA[Social Networks: Another Flavor of Search]]></title>
    <link>http://www.imediaconnection.com/content/11799.asp</link>
    <description><![CDATA[iProspect's VP of client service and technology discusses the metrics, buzz and creative of search in social networks.]]></description>
    <author><![CDATA[John Tawadros]]></author>
    <authorid><![CDATA[4007]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_tawadros_john_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2006]]></date>
</item><item>
    <title><![CDATA[Pay Less for SEM]]></title>
    <link>http://www.imediaconnection.com/content/11770.asp</link>
    <description><![CDATA[iMedia's search editor writes that keywords are expensive enough; here's how to avoid&nbsp;bidding against your own brand.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[October 18, 2006]]></date>
</item><item>
    <title><![CDATA[Re-Evaluating Click Fraud]]></title>
    <link>http://www.imediaconnection.com/content/11361.asp</link>
    <description><![CDATA[While admitting it's an important problem, this privacy expert suggests click fraud may turn out to be less of an industry-threatening blight than it's sometimes made out to be.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_chapell_alan_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2006]]></date>
</item><item>
    <title><![CDATA[$1.65 Billion, but No Way to Make Money]]></title>
    <link>http://www.imediaconnection.com/content/11636.asp</link>
    <description><![CDATA[Our skeptical search editor dives right into the Google/YouTube acquisition. Will advertisers jump with big dollars into the newly acquired video destination?]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2006]]></date>
</item><item>
    <title><![CDATA[Major Politicians Missing from Google]]></title>
    <link>http://www.imediaconnection.com/content/11503.asp</link>
    <description><![CDATA[NeboWeb's CEO explains that politicians need to be more vigilant about their web presence-- focusing particularly on&nbsp;paid search&nbsp;and SEO.]]></description>
    <author><![CDATA[Brian Easter]]></author>
    <authorid><![CDATA[4160]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_easter_brian_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2006]]></date>
</item><item>
    <title><![CDATA[Look Deeper at Pay Per Call]]></title>
    <link>http://www.imediaconnection.com/content/11382.asp</link>
    <description><![CDATA[The CMO&nbsp;of Ingenio discusses the current and future landscape of Pay Per Call and how marketers can leverage this channel.]]></description>
    <author><![CDATA[Marc Barach]]></author>
    <authorid><![CDATA[4309]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_barach_mark_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2006]]></date>
</item><item>
    <title><![CDATA[It's a Search Firm's People that Count]]></title>
    <link>http://www.imediaconnection.com/content/11425.asp</link>
    <description><![CDATA[iCrossing's VP of communications reminds marketers that technology alone won't assure search marketing success.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[September 29, 2006]]></date>
</item><item>
    <title><![CDATA[Test Search Success with Offline Tactics]]></title>
    <link>http://www.imediaconnection.com/content/11304.asp</link>
    <description><![CDATA[The president of Wilson Relationship Marketing Services&nbsp;recommends that&nbsp;you use direct mail testing techniques -- like A/B testing -- to gauge your search campaign's success.]]></description>
    <author><![CDATA[Dave Wilson]]></author>
    <authorid><![CDATA[4175]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_wilson_dave_70x70.jpg]]></image>
    <date><![CDATA[September 22, 2006]]></date>
</item><item>
    <title><![CDATA[Search: Should You Hire a One-Stop Shop?]]></title>
    <link>http://www.imediaconnection.com/content/11314.asp</link>
    <description><![CDATA[Our search editor offers his perspective on finding the right mix of outsourced disciplines,&nbsp;based on your company's needs.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[September 20, 2006]]></date>
</item><item>
    <title><![CDATA[Making SEM Work in an RIA World]]></title>
    <link>http://www.imediaconnection.com/content/11230.asp</link>
    <description><![CDATA[Roundarch's Aman Datta discusses Rich Internet Applications (RIA) and their impact&nbsp;on search engine marketing.]]></description>
    <author><![CDATA[Aman Datta]]></author>
    <authorid><![CDATA[4213]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_datta_aman_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2006]]></date>
</item><item>
    <title><![CDATA[The Manual for Automating Bids]]></title>
    <link>http://www.imediaconnection.com/content/11157.asp</link>
    <description><![CDATA[Geary Interactive's CEO pits man vs. machine in a discussion of the pros and cons of automated bid management systems.]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2006]]></date>
</item><item>
    <title><![CDATA[8 Tips on Hiring a Search Firm]]></title>
    <link>http://www.imediaconnection.com/content/11188.asp</link>
    <description><![CDATA[Need help with your search marketing initiatives but don't know who to trust? Our search editor offers sound advice.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[September 13, 2006]]></date>
</item><item>
    <title><![CDATA[Social Search: Is it Real Yet?]]></title>
    <link>http://www.imediaconnection.com/content/11084.asp</link>
    <description><![CDATA[With another wave of social search startups and VC hitting the trades, is it time to take social search seriously as a marketing platform? Our search editor sounds off.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search2_70x70.jpg]]></image>
    <date><![CDATA[September 06, 2006]]></date>
</item><item>
    <title><![CDATA[10 Helpful Holiday Search Tips]]></title>
    <link>http://www.imediaconnection.com/content/11003.asp</link>
    <description><![CDATA[Are your search marketing tactics ready for the 2006 winter holidays? Our search editor helps you to start planning now!]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[August 31, 2006]]></date>
</item><item>
    <title><![CDATA[What AOL's Data Dump Tells Marketers]]></title>
    <link>http://www.imediaconnection.com/content/10935.asp</link>
    <description><![CDATA[Our search editor explains why understanding search behavior is the path to enlightenment.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2006]]></date>
</item><item>
    <title><![CDATA[MSN versus Yahoo! in Search Marketing]]></title>
    <link>http://www.imediaconnection.com/content/10887.asp</link>
    <description><![CDATA[The Marketing Experiments Journal compares MSN and Yahoo! Search Marketing with some eye-opening results. ]]></description>
    <author><![CDATA[The Marketing Experiments Journal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/logo_marketing_experiments_70x70.gif]]></image>
    <date><![CDATA[August 23, 2006]]></date>
</item><item>
    <title><![CDATA[The Biggest Threat to Your SEM Profits]]></title>
    <link>http://www.imediaconnection.com/content/10781.asp</link>
    <description><![CDATA[Red Door's director of search marketing explains why Botnets are the biggest concern for marketers fighting click fraud.]]></description>
    <author><![CDATA[Paul J. Bruemmer]]></author>
    <authorid><![CDATA[3441]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_paul_70.jpg]]></image>
    <date><![CDATA[August 15, 2006]]></date>
</item><item>
    <title><![CDATA[How Seasons Influence PPC Metrics]]></title>
    <link>http://www.imediaconnection.com/content/10776.asp</link>
    <description><![CDATA[Marketing Experiments Journal examines how and why you should adjust your seasonal PPC strategies.]]></description>
    <author><![CDATA[The Marketing Experiments Journal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/logo_marketing_experiments_70x70.gif]]></image>
    <date><![CDATA[August 11, 2006]]></date>
</item><item>
    <title><![CDATA[How to Protect Against Click Fraud]]></title>
    <link>http://www.imediaconnection.com/content/10627.asp</link>
    <description><![CDATA[The president and founder of SmartSearch Marketing says that if you take away their motivation, the fraudsters will stop.]]></description>
    <author><![CDATA[Patricia Hursh]]></author>
    <authorid><![CDATA[4039]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_hursh_patricia_70x70.jpg]]></image>
    <date><![CDATA[August 10, 2006]]></date>
</item><item>
    <title><![CDATA[Standardizing the Click-- Finally]]></title>
    <link>http://www.imediaconnection.com/content/10742.asp</link>
    <description><![CDATA[Our search editor weighs in on the IAB's recent efforts to define clicks and reduce fraud.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[August 09, 2006]]></date>
</item><item>
    <title><![CDATA[RSS & the Impact on Search]]></title>
    <link>http://www.imediaconnection.com/content/10600.asp</link>
    <description><![CDATA[The VP, U.S. director of search at MediaContacts discusses brand control and how it relates to RSS and search.]]></description>
    <author><![CDATA[Rob Griffin]]></author>
    <authorid><![CDATA[1438]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_griffin_rob_70x70.jpg]]></image>
    <date><![CDATA[August 01, 2006]]></date>
</item><item>
    <title><![CDATA[Managing Ultra-Complex Search]]></title>
    <link>http://www.imediaconnection.com/content/10435.asp</link>
    <description><![CDATA[Our search editor offers a sneak preview of his session at next week's ad:tech Chicago, and don't miss the special 20 percent discount for iMedia readers!]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[July 19, 2006]]></date>
</item><item>
    <title><![CDATA[Social Tagging & Search]]></title>
    <link>http://www.imediaconnection.com/content/10331.asp</link>
    <description><![CDATA[What are the search marketing pros and cons? iProspect's director of algorithmic search learns from the wisdom of the masses.]]></description>
    <author><![CDATA[Naga Krothapalli]]></author>
    <authorid><![CDATA[3905]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_krothapalli_naga_70x70.jpg]]></image>
    <date><![CDATA[July 14, 2006]]></date>
</item><item>
    <title><![CDATA[Getting Competitive with Conversions]]></title>
    <link>http://www.imediaconnection.com/content/10360.asp</link>
    <description><![CDATA[Want to know how your competitors are doing when it comes to search marketing? Our search editor takes a peek inside a new service from Hitwise that answers the question.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[July 12, 2006]]></date>
</item><item>
    <title><![CDATA[Estimating Your Search Marketing Budget]]></title>
    <link>http://www.imediaconnection.com/content/10329.asp</link>
    <description><![CDATA[Red Door's director of search marketing reports on how much companies allocate to search, and how much you should, too. ]]></description>
    <author><![CDATA[Paul J. Bruemmer]]></author>
    <authorid><![CDATA[3441]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_paul_70.jpg]]></image>
    <date><![CDATA[July 10, 2006]]></date>
</item><item>
    <title><![CDATA[The Big Yahoo! Click Fraud Settlement ]]></title>
    <link>http://www.imediaconnection.com/content/10294.asp</link>
    <description><![CDATA[Is this the end of click fraud as we know it? Our search editor dives into the Yahoo!/Checkmate settlement and explains what it means for you.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2006]]></date>
</item><item>
    <title><![CDATA[Remodeling Paid Search]]></title>
    <link>http://www.imediaconnection.com/content/10200.asp</link>
    <description><![CDATA[Make the most effective purchase and management decisions with a holistic approach to paid and natural search.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[June 30, 2006]]></date>
</item><item>
    <title><![CDATA[Search Behavior = Big Marketing Dollars]]></title>
    <link>http://www.imediaconnection.com/content/10220.asp</link>
    <description><![CDATA[Our search editor dives into the latest search activity research and explains what it means for your next campaign.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[June 28, 2006]]></date>
</item><item>
    <title><![CDATA[Social Search: The Next Big Thing]]></title>
    <link>http://www.imediaconnection.com/content/10155.asp</link>
    <description><![CDATA[Our search editor explains how the wheels have been set in motion for a change in the way we seek and find on the web.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2006]]></date>
</item><item>
    <title><![CDATA[The Subsidy Cost of Paid Search]]></title>
    <link>http://www.imediaconnection.com/content/9954.asp</link>
    <description><![CDATA[Acceleration's director of search marketing explains how to determine if you're paying for traffic you're already getting free from organic listings.]]></description>
    <author><![CDATA[Wayne Lieb]]></author>
    <authorid><![CDATA[4549]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_wayne_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2006]]></date>
</item><item>
    <title><![CDATA[How Should You Pay a Search Agency?]]></title>
    <link>http://www.imediaconnection.com/content/10038.asp</link>
    <description><![CDATA[iMedia's search editor vision quests for meaning in the pay-for-performance model.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search1_70x70.jpg]]></image>
    <date><![CDATA[June 14, 2006]]></date>
</item><item>
    <title><![CDATA[Finding Searchers on Their Terms]]></title>
    <link>http://www.imediaconnection.com/content/9925.asp</link>
    <description><![CDATA[Our search editor goes to the Caribbean and discovers a lesson on finding customers in a world without search.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[June 07, 2006]]></date>
</item><item>
    <title><![CDATA[The Click Fraud Culture]]></title>
    <link>http://www.imediaconnection.com/content/9816.asp</link>
    <description><![CDATA[Our search editor analyzes the flurry of buzz surrounding search and fraud.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search1_70x70.jpg]]></image>
    <date><![CDATA[May 31, 2006]]></date>
</item><item>
    <title><![CDATA[Google's Click Fraud Settlement and You]]></title>
    <link>http://www.imediaconnection.com/content/9746.asp</link>
    <description><![CDATA[Our search editor offers 90 million reasons to pass on this settlement.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[May 24, 2006]]></date>
</item><item>
    <title><![CDATA[Going Vertical Search]]></title>
    <link>http://www.imediaconnection.com/content/9452.asp</link>
    <description><![CDATA[iProspect's director of algorithmic search explains the when, why and how of using vertical search engines to better target audiences.]]></description>
    <author><![CDATA[Naga Krothapalli]]></author>
    <authorid><![CDATA[3905]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_krothapalli_naga_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2006]]></date>
</item><item>
    <title><![CDATA[When All Else Fails, Sue the Blogger!]]></title>
    <link>http://www.imediaconnection.com/content/9529.asp</link>
    <description><![CDATA[iMedia's search editor questions the future of search, media and the blogosphere.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[May 10, 2006]]></date>
</item><item>
    <title><![CDATA[A Click Fraud Solution?]]></title>
    <link>http://www.imediaconnection.com/content/9486.asp</link>
    <description><![CDATA[Chapell &amp; Associate's president gives background on the current state of click fraud and advice on how to minimize it.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_chapell_alan_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2006]]></date>
</item><item>
    <title><![CDATA[Managing Brands with Search]]></title>
    <link>http://www.imediaconnection.com/content/9260.asp</link>
    <description><![CDATA[iMedia's search editor explains how brand perceptions can be controlled with SEM.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search2_70x70.jpg]]></image>
    <date><![CDATA[April 26, 2006]]></date>
</item><item>
    <title><![CDATA[Adapting Search to Meet Consumer Need]]></title>
    <link>http://www.imediaconnection.com/content/9145.asp</link>
    <description><![CDATA[iCrossing's Noah Elkin discusses how marketers should derive insights from consumer search patterns.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[April 19, 2006]]></date>
</item><item>
    <title><![CDATA[Why A/B Testing Isn't Enough]]></title>
    <link>http://www.imediaconnection.com/content/9040.asp</link>
    <description><![CDATA[Our search editor looks at advances in search engine advertising program testing.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[April 12, 2006]]></date>
</item><item>
    <title><![CDATA[Online Converts Offline... with Search]]></title>
    <link>http://www.imediaconnection.com/content/8982.asp</link>
    <description><![CDATA[iProspect director of algorithmic search discusses measuring offline conversions through online lead generation and branding.]]></description>
    <author><![CDATA[Naga Krothapalli]]></author>
    <authorid><![CDATA[3905]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_krothapalli_naga_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2006]]></date>
</item><item>
    <title><![CDATA[Proactive Steps Against Click Fraud]]></title>
    <link>http://www.imediaconnection.com/content/8965.asp</link>
    <description><![CDATA[The creative director for Kinetics Results reports on a recent Marketing Experiments webinar.]]></description>
    <author><![CDATA[Dave Wilkie]]></author>
    <authorid><![CDATA[3499]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_wilkie_dave_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2006]]></date>
</item><item>
    <title><![CDATA[Are Users Ignoring Paid Search Listings?]]></title>
    <link>http://www.imediaconnection.com/content/8953.asp</link>
    <description><![CDATA[Our search editor tells us about a new Nielsen Norman Group study that argues that banner blindness has been followed by search listing blindness.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[April 05, 2006]]></date>
</item><item>
    <title><![CDATA[Pay-Per-Call 101]]></title>
    <link>http://www.imediaconnection.com/content/8929.asp</link>
    <description><![CDATA[The general manager of goWholesale explains how this search strategy can help small B2Bs increase direct sales leads-- whether or not they have a website.]]></description>
    <author><![CDATA[Asad Haroon]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_haroon_asad_70x70.jpg]]></image>
    <date><![CDATA[April 04, 2006]]></date>
</item><item>
    <title><![CDATA[Search's Role in the Buying Cycle]]></title>
    <link>http://www.imediaconnection.com/content/8850.asp</link>
    <description><![CDATA[iMedia's search editor examines comScore data on online/offline buying behavior and interprets the findings.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[March 29, 2006]]></date>
</item><item>
    <title><![CDATA[Click Fraud: The Ugly Underside of SEM]]></title>
    <link>http://www.imediaconnection.com/content/8830.asp</link>
    <description><![CDATA[ClickFacts' cofounder analyzes Google's recent click fraud suit, and explains how companies can avoid paying for click fraud.]]></description>
    <author><![CDATA[Michael Caruso]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_caruso_michael_70x70.jpg]]></image>
    <date><![CDATA[March 28, 2006]]></date>
</item><item>
    <title><![CDATA[Google's Strategy for Success]]></title>
    <link>http://www.imediaconnection.com/content/8788.asp</link>
    <description><![CDATA[eMarketer gauges Google's share of paid search marketing and predicts what it will be in the years ahead.]]></description>
    <author><![CDATA[David Hallerman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[March 24, 2006]]></date>
</item><item>
    <title><![CDATA[What the Heck is Social Search?]]></title>
    <link>http://www.imediaconnection.com/content/8764.asp</link>
    <description><![CDATA[Community and users entering data into search results may change search forever: our search editor talks about the opportunities for marketers.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[March 22, 2006]]></date>
</item><item>
    <title><![CDATA[Maximizing Your Search Budget]]></title>
    <link>http://www.imediaconnection.com/content/8597.asp</link>
    <description><![CDATA[SEMphonic's president explains how PPC programs can affect organic clickthrough.]]></description>
    <author><![CDATA[Gary Angel]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_angel_gary_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2006]]></date>
</item><item>
    <title><![CDATA[5 Steps to Increase Sales with Search]]></title>
    <link>http://www.imediaconnection.com/content/8505.asp</link>
    <description><![CDATA[Bernard Louvat shows how to boost your company's current SEM plan.]]></description>
    <author><![CDATA[Bernard Louvat ]]></author>
    <authorid><![CDATA[3488]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_louvat_bernard_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2006]]></date>
</item><item>
    <title><![CDATA[Coping with Search Clutter]]></title>
    <link>http://www.imediaconnection.com/content/8677.asp</link>
    <description><![CDATA[As more and more content finds its way onto the web and into search indexes, our search editor talks about a glorious future� if we get there.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[March 15, 2006]]></date>
</item><item>
    <title><![CDATA[Yahoo! Shuts Out Branded Keywords]]></title>
    <link>http://www.imediaconnection.com/content/8482.asp</link>
    <description><![CDATA[Mediasmith's chief search officer looks at the implications of Yahoo's decision to stop selling trademarked keywords to competitors.]]></description>
    <author><![CDATA[Bob Heyman]]></author>
    <authorid><![CDATA[1993]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_heyman_bob_70x70.jpg]]></image>
    <date><![CDATA[March 07, 2006]]></date>
</item><item>
    <title><![CDATA[Web Analytics Meet Search Marketing]]></title>
    <link>http://www.imediaconnection.com/content/8352.asp</link>
    <description><![CDATA[Marketers who want to drive maximum ROI and conversions from search engine marketing must understand the &quot;why&quot; underlying the final quantitative search data.]]></description>
    <author><![CDATA[Niel Bornman and Wayne Lieb ]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search1_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2006]]></date>
</item><item>
    <title><![CDATA[Help for Managing Search Marketing]]></title>
    <link>http://www.imediaconnection.com/content/8332.asp</link>
    <description><![CDATA[Here are the top 10 challenges a search technology solution can (and should) solve.]]></description>
    <author><![CDATA[Dave Fall]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search1_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2006]]></date>
</item><item>
    <title><![CDATA[Search vs. TV]]></title>
    <link>http://www.imediaconnection.com/content/8305.asp</link>
    <description><![CDATA[Our search editor touches down on search and the Super Bowl.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2006]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Click Fraud Back in the News ]]></title>
    <link>http://www.imediaconnection.com/content/8199.asp</link>
    <description><![CDATA[iMedia's search editor offers a helping hand to the SEC.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[February 08, 2006]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Safecount Q&A]]></title>
    <link>http://www.imediaconnection.com/content/7719.asp</link>
    <description><![CDATA[Our search editor kicks off his 2006 column by chatting with the Safecount founders about cookies and the future of search measurement.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[January 04, 2006]]></date>
</item><item>
    <title><![CDATA[Search's Place in the Purchase Funnel]]></title>
    <link>http://www.imediaconnection.com/content/7658.asp</link>
    <description><![CDATA[Research and case studies show search's effectiveness in all three stages.]]></description>
    <author><![CDATA[Cam Balzer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_balzer_cam_70x70.jpg]]></image>
    <date><![CDATA[January 02, 2006]]></date>
</item><item>
    <title><![CDATA[Last-Minute Holiday Search Profits]]></title>
    <link>http://www.imediaconnection.com/content/7584.asp</link>
    <description><![CDATA[It's not too late for 2005! Fathom Online and Offermatica offer six tips for stretching advertising dollars in December.]]></description>
    <author><![CDATA[Christopher Churchill & Matthew Roche]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search1_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2005]]></date>
</item><item>
    <title><![CDATA[5 Ways to Maximize Your Search Results]]></title>
    <link>http://www.imediaconnection.com/content/7579.asp</link>
    <description><![CDATA[360i's chief strategist helps you get the most out of your search marketing efforts.]]></description>
    <author><![CDATA[Dave Williams]]></author>
    <authorid><![CDATA[114]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_dave_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2005]]></date>
</item><item>
    <title><![CDATA[Pay-Per-Call: The Next Wave]]></title>
    <link>http://www.imediaconnection.com/content/7485.asp</link>
    <description><![CDATA[MIVA's SVP shares tips on how to get started in pay-per-call.]]></description>
    <author><![CDATA[Mike Kerans]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/phone_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2005]]></date>
</item><item>
    <title><![CDATA[Why You Can't Ignore Search (Page 2)]]></title>
    <link>http://www.imediaconnection.com/content/7428.asp</link>
    <description><![CDATA[Page 2 of 2]]></description>
    <author><![CDATA[Paul J. Bruemmer]]></author>
    <authorid><![CDATA[3441]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[December 08, 2005]]></date>
</item><item>
    <title><![CDATA[Why You Can't Ignore Search]]></title>
    <link>http://www.imediaconnection.com/content/7429.asp</link>
    <description><![CDATA[Search is evolving, with many approaches now available -- resulting in SEM revenues rising faster than those from any other marketing strategy.]]></description>
    <author><![CDATA[Paul J. Bruemmer]]></author>
    <authorid><![CDATA[3441]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_paul_70.jpg]]></image>
    <date><![CDATA[December 08, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Missing Keywords -- FOUND!]]></title>
    <link>http://www.imediaconnection.com/content/7484.asp</link>
    <description><![CDATA[Our search editor reports on a new tool from Hitwise that redefines search intelligence by helping you to find the gaps in your keyword selection.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search3_70x70.jpg]]></image>
    <date><![CDATA[December 07, 2005]]></date>
</item><item>
    <title><![CDATA[The State of Search Today and Tomorrow]]></title>
    <link>http://www.imediaconnection.com/content/7376.asp</link>
    <description><![CDATA[The creative director at Kinetic Results winds up Search Week with a look back at 2005 and a look ahead to 2006.]]></description>
    <author><![CDATA[Dave Wilkie]]></author>
    <authorid><![CDATA[3499]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_wilkie_dave_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2005]]></date>
</item><item>
    <title><![CDATA[Regaining Control of Your SEM Budget]]></title>
    <link>http://www.imediaconnection.com/content/7375.asp</link>
    <description><![CDATA[The Resolution Media president explains why spreading your search marketing budget among different engines can be key to success.]]></description>
    <author><![CDATA[Matt Spiegel]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_spiegel_matt_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Stop the Abuse!]]></title>
    <link>http://www.imediaconnection.com/content/7408.asp</link>
    <description><![CDATA[Search Week continues! With stricter controls and better services, our search editor asks what's in store for paid search management?]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2005]]></date>
</item><item>
    <title><![CDATA[Welcome to iMedia Search Week]]></title>
    <link>http://www.imediaconnection.com/content/7373.asp</link>
    <description><![CDATA[As 2005 winds to a stop, it's time to take a week-long look at one of the biggest interactive moneymakers: SEM.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[November 28, 2005]]></date>
</item><item>
    <title><![CDATA[Thinking Outside the Funnel]]></title>
    <link>http://www.imediaconnection.com/content/7374.asp</link>
    <description><![CDATA[This holiday season, Yahoo!'s senior director of global advertiser strategies advises us to leverage consumer desires to build brand awareness, affinity and loyalty.]]></description>
    <author><![CDATA[Ron Belanger]]></author>
    <authorid><![CDATA[2351]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_belanger_ron_70.jpg]]></image>
    <date><![CDATA[November 28, 2005]]></date>
</item><item>
    <title><![CDATA[Can Search Build Brands?]]></title>
    <link>http://www.imediaconnection.com/content/7368.asp</link>
    <description><![CDATA[Dipsie's VP talks about where search ends and brand begins, and how best to join the two.]]></description>
    <author><![CDATA[Sean Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[November 28, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: The Gift of Google Angst]]></title>
    <link>http://www.imediaconnection.com/content/7361.asp</link>
    <description><![CDATA[Our search editor writes that this holiday season's contextual search is getting better, while bidding gets worse.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[November 23, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Speedboat to China]]></title>
    <link>http://www.imediaconnection.com/content/7297.asp</link>
    <description><![CDATA[Our search editor reports in from this week's ad:tech in Shanghai -- and tells us that China is alive with search and online media.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search1_70x70.jpg]]></image>
    <date><![CDATA[November 16, 2005]]></date>
</item><item>
    <title><![CDATA[The Googlization of Business: Travel]]></title>
    <link>http://www.imediaconnection.com/content/7262.asp</link>
    <description><![CDATA[Reprise Media execs describe the impact of Google -- and search as a category -- on the travel industry.]]></description>
    <author><![CDATA[Joshua Stylman & Peter Hershberg]]></author>
    <authorid><![CDATA[1529]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/logo_reprise_70.gif]]></image>
    <date><![CDATA[November 14, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: ad:tech, Search and the Future ]]></title>
    <link>http://www.imediaconnection.com/content/7244.asp</link>
    <description><![CDATA[Our search editor reports on his ad:tech panel, which asked if privacy concerns will slow search growth?]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[November 09, 2005]]></date>
</item><item>
    <title><![CDATA[Point of Entry is the Key]]></title>
    <link>http://www.imediaconnection.com/content/7193.asp</link>
    <description><![CDATA[Efficient Frontier's&nbsp;CEO tells us how to reach your consumers at the right time, right place and right position. ]]></description>
    <author><![CDATA[Ellen Siminoff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_siminoff_ellen_70.jpg]]></image>
    <date><![CDATA[November 03, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Answering the Cattle Call]]></title>
    <link>http://www.imediaconnection.com/content/7071.asp</link>
    <description><![CDATA[What should you do with a Search RFI? Search Editor Kevin Ryan looks for answers in today's column.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[October 26, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Google Goes Wi-Fi]]></title>
    <link>http://www.imediaconnection.com/content/7004.asp</link>
    <description><![CDATA[Free Wi-Fi throughout San Francisco? Search Editor Kevin Ryan wonders if Google is building the next big thing, or not.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search1_70x70.jpg]]></image>
    <date><![CDATA[October 19, 2005]]></date>
</item><item>
    <title><![CDATA[Apples, Worms and Click Fraud]]></title>
    <link>http://www.imediaconnection.com/content/6969.asp</link>
    <description><![CDATA[Looksmart's David Hills demonstrates how the cost of advertising increases from click fraud, just as cost per apple increases from bad crops.]]></description>
    <author><![CDATA[David B. Hills]]></author>
    <authorid><![CDATA[952]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_hills_dave_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2005]]></date>
</item><item>
    <title><![CDATA[The Googlization of Business: Retailers]]></title>
    <link>http://www.imediaconnection.com/content/6960.asp</link>
    <description><![CDATA[Reprise Media execs describe the impact of Google -- and search as a category -- on the retail business.]]></description>
    <author><![CDATA[Joshua Stylman & Peter Hershberg]]></author>
    <authorid><![CDATA[1529]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/logo_reprise_70.gif]]></image>
    <date><![CDATA[October 13, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: The Search Agency Burden]]></title>
    <link>http://www.imediaconnection.com/content/6947.asp</link>
    <description><![CDATA[iMedia Search Editor Kevin Ryan asks whether or not search agency compensation is overrated.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Redefining Interaction]]></title>
    <link>http://www.imediaconnection.com/content/6843.asp</link>
    <description><![CDATA[What lies ahead for search targeting? Search Editor Kevin Ryan looks for answers in today's column.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[September 28, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Open Letter to Steve Ballmer]]></title>
    <link>http://www.imediaconnection.com/content/6793.asp</link>
    <description><![CDATA[Search Editor Kevin Ryan contends that in a crazily distracted search world, we must answer to the people.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[September 21, 2005]]></date>
</item><item>
    <title><![CDATA[Why CPA is Not a Cure for Click Fraud]]></title>
    <link>http://www.imediaconnection.com/content/6751.asp</link>
    <description><![CDATA[Isaac Scarborough reviews the click fraud controversy and lets us know why CPA isn't a panacea for the industry.]]></description>
    <author><![CDATA[Isaac Scarborough]]></author>
    <authorid><![CDATA[3899]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_scarborough_isaac_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2005]]></date>
</item><item>
    <title><![CDATA[SearchThis: Search & the Holiday Season]]></title>
    <link>http://www.imediaconnection.com/content/6741.asp</link>
    <description><![CDATA[Search Editor Kevin Ryan presents an important checklist to get your company ready for search marketing in the upcoming winter holidays.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[September 14, 2005]]></date>
</item><item>
    <title><![CDATA[5 Reasons Why Paid Search is Not Media]]></title>
    <link>http://www.imediaconnection.com/content/6712.asp</link>
    <description><![CDATA[Refinery's search head Gerry McGoldrick argues that search marketing is an entirely separate discipline than online advertising.]]></description>
    <author><![CDATA[Gerry McGoldrick]]></author>
    <authorid><![CDATA[283]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcgoldrick_gerry_70.jpg]]></image>
    <date><![CDATA[September 12, 2005]]></date>
</item><item>
    <title><![CDATA[SearchThis: Keys to the Search Kingdom]]></title>
    <link>http://www.imediaconnection.com/content/6647.asp</link>
    <description><![CDATA[Search Editor Kevin Ryan analyzes the latest from Hitwise on all things search.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search1_70x70.jpg]]></image>
    <date><![CDATA[August 31, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Yahoo! & the Search Brand]]></title>
    <link>http://www.imediaconnection.com/content/6597.asp</link>
    <description><![CDATA[Search Editor Kevin Ryan reports in from last week's Yahoo! Search Marketing event and predicts a future when traditional marketers embrace interactive.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2005]]></date>
</item><item>
    <title><![CDATA[SEM Advice from InfoSearch CEO]]></title>
    <link>http://www.imediaconnection.com/content/6588.asp</link>
    <description><![CDATA[Steve Lazuka, CEO of InfoSearch Media, offers his take on the state of SEM and how marketers can get ahead.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search2_70x70.jpg]]></image>
    <date><![CDATA[August 23, 2005]]></date>
</item><item>
    <title><![CDATA[Unlocking the Ad Door]]></title>
    <link>http://www.imediaconnection.com/content/6518.asp</link>
    <description><![CDATA[Crystal Semantics' David Crystal writes how to find the right keywords.]]></description>
    <author><![CDATA[David Crystal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/logo_crystal_semantics_70x7.gif]]></image>
    <date><![CDATA[August 15, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Search Engine Strategies]]></title>
    <link>http://www.imediaconnection.com/content/6505.asp</link>
    <description><![CDATA[Search Editor Kevin Ryan reports from the biggest show in search.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search2_70x70.jpg]]></image>
    <date><![CDATA[August 10, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Mobile Marketing and SEM]]></title>
    <link>http://www.imediaconnection.com/content/6453.asp</link>
    <description><![CDATA[In his first column since moving to Wednesdays, Search Editor Kevin Ryan asks, what's in store for the third screen?]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search1_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2005]]></date>
</item><item>
    <title><![CDATA[Putting an End to Click Fraud]]></title>
    <link>http://www.imediaconnection.com/content/6439.asp</link>
    <description><![CDATA[Carat's Ron Belanger exhorts the second tier search engines to embrace CPA -- and shows us how everyone would benefit if they do so.]]></description>
    <author><![CDATA[Ron Belanger]]></author>
    <authorid><![CDATA[2351]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_computer_mouse_70x70.jpg]]></image>
    <date><![CDATA[August 02, 2005]]></date>
</item><item>
    <title><![CDATA[The Future of Search (Part 4)]]></title>
    <link>http://www.imediaconnection.com/content/6397.asp</link>
    <description><![CDATA[Search Editor Kevin Ryan concludes the working discussion on where search is going at the iMedia Summit in May.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search2_70x70.jpg]]></image>
    <date><![CDATA[July 28, 2005]]></date>
</item><item>
    <title><![CDATA[Need Branding? Do It in the SERPs]]></title>
    <link>http://www.imediaconnection.com/content/6406.asp</link>
    <description><![CDATA[trademarkSEO's Paul Bruemmer explains how to get the most branding from your search bucks.]]></description>
    <author><![CDATA[Paul J. Bruemmer]]></author>
    <authorid><![CDATA[3441]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search3_70x70.jpg]]></image>
    <date><![CDATA[July 28, 2005]]></date>
</item><item>
    <title><![CDATA[The Future of Search (Part 3)]]></title>
    <link>http://www.imediaconnection.com/content/6396.asp</link>
    <description><![CDATA[Panelists and attendees weighed in on the topic of search at the May iMedia Summit.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search2_70x70.jpg]]></image>
    <date><![CDATA[July 27, 2005]]></date>
</item><item>
    <title><![CDATA[The Future of Search (Part 2)]]></title>
    <link>http://www.imediaconnection.com/content/6384.asp</link>
    <description><![CDATA[iMedia Summit panelists and attendees discussed user adoption and different methods of targeting.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search2_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Certified Grade A Search ]]></title>
    <link>http://www.imediaconnection.com/content/6398.asp</link>
    <description><![CDATA[Search Editor Kevin Ryan asks who should you trust for search advice?]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search1_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2005]]></date>
</item><item>
    <title><![CDATA[The Future of Search (Part 1)]]></title>
    <link>http://www.imediaconnection.com/content/6383.asp</link>
    <description><![CDATA[Search Editor Kevin Ryan led a working discussion group on where search is headed at the May iMedia Summit.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search2_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Much Ado About Searching]]></title>
    <link>http://www.imediaconnection.com/content/6355.asp</link>
    <description><![CDATA[Search Editor Kevin Ryan shares the search buzz from last week's ad:tech in Chicago.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[July 19, 2005]]></date>
</item><item>
    <title><![CDATA[Your Choice: $3 Million or $300,000]]></title>
    <link>http://www.imediaconnection.com/content/6300.asp</link>
    <description><![CDATA[Offermatica's Jamie Roche lets us know that sometimes the low-performing pages aren't the best ones to optimize.]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search2_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2005]]></date>
</item><item>
    <title><![CDATA[Manage Search Bidding Like a Machine]]></title>
    <link>http://www.imediaconnection.com/content/6278.asp</link>
    <description><![CDATA[Acceleration's Wayne Lieb explains how automation of search engine bidding enables marketers to focus more closely on overlooked fundamentals.]]></description>
    <author><![CDATA[Wayne Lieb]]></author>
    <authorid><![CDATA[4549]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/gears_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Celebrating 100 Columns]]></title>
    <link>http://www.imediaconnection.com/content/6226.asp</link>
    <description><![CDATA[Search Editor Kevin Ryan takes a look back at some defining moments.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[June 28, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Click Fraud On the Rise ]]></title>
    <link>http://www.imediaconnection.com/content/6184.asp</link>
    <description><![CDATA[Bad clicks got you down? Don't despair, there is a better way.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search1_70x70.jpg]]></image>
    <date><![CDATA[June 21, 2005]]></date>
</item><item>
    <title><![CDATA[Paid Search and Your Next Media Buy]]></title>
    <link>http://www.imediaconnection.com/content/6127.asp</link>
    <description><![CDATA[As contextual marketing weighs more heavily in the&nbsp;fight for consumer attention, marketers are looking to paid search as their weapon of choice.]]></description>
    <author><![CDATA[Erik Matlick]]></author>
    <authorid><![CDATA[3503]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/shopping_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS! Paid Listings Under Fire]]></title>
    <link>http://www.imediaconnection.com/content/6068.asp</link>
    <description><![CDATA[Search Editor Kevin Ryan recounts one man�s struggle with paid listings.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_search.gif]]></image>
    <date><![CDATA[June 07, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Hot Talk from the Summit]]></title>
    <link>http://www.imediaconnection.com/content/6003.asp</link>
    <description><![CDATA[Search Editor Kevin Ryan reviews the big search discussion topics from last week's iMedia Agency Summit in Amelia Island.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search1_70x70.jpg]]></image>
    <date><![CDATA[May 31, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Saving Your Search Tail]]></title>
    <link>http://www.imediaconnection.com/content/5951.asp</link>
    <description><![CDATA[Search Editor Kevin Ryan writes that if nothing else you should admire and respect the long tail of search.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search(1).jpg]]></image>
    <date><![CDATA[May 24, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Where Do We Go from Here?]]></title>
    <link>http://www.imediaconnection.com/content/5822.asp</link>
    <description><![CDATA[iMedia search editor Kevin Ryan gets ready for next week's summit with a call to readers for input about the future of search.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_search.gif]]></image>
    <date><![CDATA[May 17, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Clutter, Relevancy, & Search]]></title>
    <link>http://www.imediaconnection.com/content/5718.asp</link>
    <description><![CDATA[Kevin Ryan asks if recent changes in the search space will result in better and more efficient search or a cluttered mess.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search.jpg]]></image>
    <date><![CDATA[May 10, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Search is Over (Part 2 of 2)]]></title>
    <link>http://www.imediaconnection.com/content/5650.asp</link>
    <description><![CDATA[In the conclusion to a two-part column, Search Editor Kevin Ryan describes the targeting wars raging on the anti-search content battlefield.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_search.gif]]></image>
    <date><![CDATA[May 03, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Search is Over, Content is King]]></title>
    <link>http://www.imediaconnection.com/content/5565.asp</link>
    <description><![CDATA[Search editor Kevin Ryan describes the targeting wars raging on the anti-search content battlefield.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search.jpg]]></image>
    <date><![CDATA[April 26, 2005]]></date>
</item><item>
    <title><![CDATA[For Whom the Search Bell Tolls (Part 2)]]></title>
    <link>http://www.imediaconnection.com/content/5459.asp</link>
    <description><![CDATA[After his last column sparked a flurry of comment, Search Editor Kevin Ryan wonders if it's still too early to count out SEM firms.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search(1).jpg]]></image>
    <date><![CDATA[April 12, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: For Whom the Search Bell Tolls]]></title>
    <link>http://www.imediaconnection.com/content/5414.asp</link>
    <description><![CDATA[Will search integration kill the search firm?]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_search.gif]]></image>
    <date><![CDATA[April 05, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: The Word from SES, Part 1]]></title>
    <link>http://www.imediaconnection.com/content/5203.asp</link>
    <description><![CDATA[Kevin Ryan writes in from the NYC Search Engine Strategies meeting. The news? Search marketing is still hot and may be growing up.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/SEstrategies2005_100x100.gif]]></image>
    <date><![CDATA[March 08, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Content Works? ]]></title>
    <link>http://www.imediaconnection.com/content/5165.asp</link>
    <description><![CDATA[A new study from Kanoodle fuels speculation and anticipation about the future of search.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/kanoodle_100x100.gif]]></image>
    <date><![CDATA[March 01, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Preserving America's Natural Researches]]></title>
    <link>http://www.imediaconnection.com/content/5112.asp</link>
    <description><![CDATA[DoubleClick Inc. digs in with a study on the latest in search behavior.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_search.gif]]></image>
    <date><![CDATA[February 22, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Happy ValenSearch Day]]></title>
    <link>http://www.imediaconnection.com/content/5068.asp</link>
    <description><![CDATA[Cupid�s arrow flies right by the iMedia search guy.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_roses.jpg]]></image>
    <date><![CDATA[February 15, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Search Industry Update]]></title>
    <link>http://www.imediaconnection.com/content/5033.asp</link>
    <description><![CDATA[eMarketer provides all the charts you were afraid to ask for.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_piechart.gif]]></image>
    <date><![CDATA[February 08, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Stupid Search Marketing Tricks]]></title>
    <link>http://www.imediaconnection.com/content/4996.asp</link>
    <description><![CDATA[Does your sophisticated search program work for everyone?]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search.jpg]]></image>
    <date><![CDATA[February 01, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Moving Search to the Next Level]]></title>
    <link>http://www.imediaconnection.com/content/4955.asp</link>
    <description><![CDATA[Pay per call comes of age, but will it replace pay per click? (Part 1 of 2)]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_search.gif]]></image>
    <date><![CDATA[January 25, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: SEMPO's Take on Search]]></title>
    <link>http://www.imediaconnection.com/content/4888.asp</link>
    <description><![CDATA[Results from 2004 and predictions for 2005: The state of search marketing never looked so complex.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/sempo_100x100.gif]]></image>
    <date><![CDATA[January 11, 2005]]></date>
</item><item>
    <title><![CDATA[Trusted Feeds for Search Campaigns]]></title>
    <link>http://www.imediaconnection.com/content/4876.asp</link>
    <description><![CDATA[A hybrid of organic and paid-for listings should be an essential part of your media plans.]]></description>
    <author><![CDATA[Julie Jeancolas]]></author>
    <authorid><![CDATA[1378]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search(1).jpg]]></image>
    <date><![CDATA[January 10, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: All That�s Search for the New Year]]></title>
    <link>http://www.imediaconnection.com/content/4850.asp</link>
    <description><![CDATA[A look back at the Search Editor�s picks from 2004.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_search.gif]]></image>
    <date><![CDATA[January 04, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Buy Your Own Search Listings]]></title>
    <link>http://www.imediaconnection.com/content/4839.asp</link>
    <description><![CDATA[A scandal surfaces in the world of search marketing: Publishers are not our friends.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_searchMoney.gif]]></image>
    <date><![CDATA[December 28, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: �Twas the Night Before Google�s IPO]]></title>
    <link>http://www.imediaconnection.com/content/4816.asp</link>
    <description><![CDATA[�Twas� isn�t a word, but here's some search marketing yuletide cheer.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/champagne3_100x100.jpg]]></image>
    <date><![CDATA[December 21, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Selecting a Search Firm]]></title>
    <link>http://www.imediaconnection.com/content/4780.asp</link>
    <description><![CDATA[Finding the right search partner just got easier... maybe.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_search.gif]]></image>
    <date><![CDATA[December 14, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: The Search Listing Quality Conundrum]]></title>
    <link>http://www.imediaconnection.com/content/4727.asp</link>
    <description><![CDATA[Lawsuits and publisher abandonment signal that paid listings are getting smarter.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search.jpg]]></image>
    <date><![CDATA[December 07, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: A Four Point Cautionary Tale]]></title>
    <link>http://www.imediaconnection.com/content/4691.asp</link>
    <description><![CDATA[Is there a disconnect between the search marketing dream and reality?]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search.jpg]]></image>
    <date><![CDATA[November 30, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: The New and Improved MSN Search]]></title>
    <link>http://www.imediaconnection.com/content/4590.asp</link>
    <description><![CDATA[It's new, it's big, it furthers Microsoft's world domination and it has everyone excited.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_msnsearch.jpg]]></image>
    <date><![CDATA[November 16, 2004]]></date>
</item><item>
    <title><![CDATA[Search Strategies for the Holidays]]></title>
    <link>http://www.imediaconnection.com/content/4569.asp</link>
    <description><![CDATA[Santa�s elves are hard at work for the holidays. Are you and your paid search strategy?]]></description>
    <author><![CDATA[Rob Wilk]]></author>
    <authorid><![CDATA[3502]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_giftwrap.jpg]]></image>
    <date><![CDATA[November 11, 2004]]></date>
</item><item>
    <title><![CDATA[For the Record: Search Plus Email]]></title>
    <link>http://www.imediaconnection.com/content/4516.asp</link>
    <description><![CDATA[Dispelling the notion that it's an either/or proposition.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[3501]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_balance.jpg]]></image>
    <date><![CDATA[November 03, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: How Important is the Pole Position?]]></title>
    <link>http://www.imediaconnection.com/content/4507.asp</link>
    <description><![CDATA[Two reports from the Atlas Institute want you to be number one, most of the time.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/041101_poleposition.jpg]]></image>
    <date><![CDATA[November 02, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Packaged Goods in Search 2]]></title>
    <link>http://www.imediaconnection.com/content/4471.asp</link>
    <description><![CDATA[Will CPGs be the next category killer in search? (Part two of two)]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/041026_tissue.jpg]]></image>
    <date><![CDATA[October 26, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Packaged Goods in Search]]></title>
    <link>http://www.imediaconnection.com/content/4427.asp</link>
    <description><![CDATA[Will CPGs be the next category killer in search? (Part 1 of 2)]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_searchMoney.gif]]></image>
    <date><![CDATA[October 19, 2004]]></date>
</item><item>
    <title><![CDATA[SEM: Still an Adolescent?]]></title>
    <link>http://www.imediaconnection.com/content/4399.asp</link>
    <description><![CDATA[Mediasmith's new search guru talks about how integrating search will help it to grow up.]]></description>
    <author><![CDATA[Bob Heyman]]></author>
    <authorid><![CDATA[1993]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_search.gif]]></image>
    <date><![CDATA[October 14, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: All Things Google]]></title>
    <link>http://www.imediaconnection.com/content/4384.asp</link>
    <description><![CDATA[Google�s dipping its toes in all kinds of things, but is that the best way to go?]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/searchengines/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_google.jpg]]></image>
    <date><![CDATA[October 12, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Why Search is Slowing]]></title>
    <link>http://www.imediaconnection.com/content/4294.asp</link>
    <description><![CDATA[It simply couldn�t keep going at the same pace could it? Where will search growth come from?]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_turtle.jpg]]></image>
    <date><![CDATA[September 28, 2004]]></date>
</item><item>
    <title><![CDATA[Searching for Continued Growth]]></title>
    <link>http://www.imediaconnection.com/content/4275.asp</link>
    <description><![CDATA[Search came into its own in 2004, but will 2005 be as rosy without the Olympics and the election?]]></description>
    <author><![CDATA[Masha Geller]]></author>
    <authorid><![CDATA[2525]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_dollar_sign.gif]]></image>
    <date><![CDATA[September 23, 2004]]></date>
</item><item>
    <title><![CDATA[Original Search]]></title>
    <link>http://www.imediaconnection.com/content/4271.asp</link>
    <description><![CDATA[Looking for more search ROI? Go back to the first engine -- the yellow pages.]]></description>
    <author><![CDATA[Dan Russell]]></author>
    <authorid><![CDATA[888]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_iyp.jpg]]></image>
    <date><![CDATA[September 22, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: There's Search in Them There Hills]]></title>
    <link>http://www.imediaconnection.com/content/4259.asp</link>
    <description><![CDATA[Mining for search at the Summit finds brands are more search-savvy than some give them credit for.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_brand_summit.gif]]></image>
    <date><![CDATA[September 21, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Can You Forecast Search?]]></title>
    <link>http://www.imediaconnection.com/content/4215.asp</link>
    <description><![CDATA[From the simplest terms to the unknown factors, forecasting shouldn�t be a barrier to SEM.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search.jpg]]></image>
    <date><![CDATA[September 14, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Who's Protecting Your Name?]]></title>
    <link>http://www.imediaconnection.com/content/4146.asp</link>
    <description><![CDATA[All the world�s watching search, but who�s watching out for&nbsp;the integrity of your brand online?]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_pearlharbor.jpg]]></image>
    <date><![CDATA[September 07, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Looking for a Break]]></title>
    <link>http://www.imediaconnection.com/content/4116.asp</link>
    <description><![CDATA[An attempt to vacation becomes an informal survey of Web searchers from L.A. to the Grand Canyon.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_canyon.jpg]]></image>
    <date><![CDATA[August 31, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Debunking Click Fraud]]></title>
    <link>http://www.imediaconnection.com/content/4074.asp</link>
    <description><![CDATA[It's not a new way to abuse advertisers, but it's certainly an effective one.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_searchCopy.gif]]></image>
    <date><![CDATA[August 24, 2004]]></date>
</item><item>
    <title><![CDATA[14 Etailer Search Mistakes]]></title>
    <link>http://www.imediaconnection.com/content/4046.asp</link>
    <description><![CDATA[Search can be an etailer's best friend -- but only if you're smart about it.]]></description>
    <author><![CDATA[Hollis Thomases]]></author>
    <authorid><![CDATA[3500]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_pullmyhair.jpg]]></image>
    <date><![CDATA[August 19, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: More Brobdingnagian?]]></title>
    <link>http://www.imediaconnection.com/content/4020.asp</link>
    <description><![CDATA[At SES, acquisitions shined, beer flowed (kind of) and SEMPO rose (last of two parts).]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search.jpg]]></image>
    <date><![CDATA[August 17, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: A Brobdingnagian Search Show?]]></title>
    <link>http://www.imediaconnection.com/content/3976.asp</link>
    <description><![CDATA[Sheer mass of SES show pushes hot buttons on spam, alternative search and click fraud (first of two parts). ]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_search.gif]]></image>
    <date><![CDATA[August 10, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: My Plan to End Spam]]></title>
    <link>http://www.imediaconnection.com/content/3925.asp</link>
    <description><![CDATA[We haven't eliminated it because there's no money in doing that. But this plan will work, really, I promise.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_stopSpam.gif]]></image>
    <date><![CDATA[August 03, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Requiem for Direct Metrics]]></title>
    <link>http://www.imediaconnection.com/content/3885.asp</link>
    <description><![CDATA[IAB's &quot;lab test&quot; is shattering paid listing myths.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search.jpg]]></image>
    <date><![CDATA[July 27, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: More Integration Concentration]]></title>
    <link>http://www.imediaconnection.com/content/3836.asp</link>
    <description><![CDATA[What's up with the FTC, why didn't Coke C2 many reasons to include search in launch? (last of two parts)]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/image_dogma.jpg]]></image>
    <date><![CDATA[July 20, 2004]]></date>
</item><item>
    <title><![CDATA[Placement Really Does Matter]]></title>
    <link>http://www.imediaconnection.com/content/3814.asp</link>
    <description><![CDATA[Search study shows a 10x difference in traffic between the first listing and the tenth.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_searchMoney.gif]]></image>
    <date><![CDATA[July 15, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Integration Concentration]]></title>
    <link>http://www.imediaconnection.com/content/3802.asp</link>
    <description><![CDATA[Marketers chase integration, but will dogma kill the next evolution of search (first of two parts)?]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_bob.jpg]]></image>
    <date><![CDATA[July 13, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: MSN Gets a Facelift]]></title>
    <link>http://www.imediaconnection.com/content/3761.asp</link>
    <description><![CDATA[It's light, lean and low carb -- but is it that enough?]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_msnsearch.jpg]]></image>
    <date><![CDATA[July 06, 2004]]></date>
</item><item>
    <title><![CDATA[Be a Big Fish in a Small Pond]]></title>
    <link>http://www.imediaconnection.com/content/3690.asp</link>
    <description><![CDATA[In addition to big search engines, marketers should consider small and specialty search sites.]]></description>
    <author><![CDATA[Russell Shaw]]></author>
    <authorid><![CDATA[3487]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_fish.jpg]]></image>
    <date><![CDATA[June 23, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Paid Search Automation]]></title>
    <link>http://www.imediaconnection.com/content/3679.asp</link>
    <description><![CDATA[Can your search engine marketing program survive without� you?]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[/seo/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_searchMoney.gif]]></image>
    <date><![CDATA[June 22, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Parts Bigger than the Whole]]></title>
    <link>http://www.imediaconnection.com/content/3553.asp</link>
    <description><![CDATA[Whether you call it integrated or holistic, search yields its greatest power in combinations.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/search.jpg]]></image>
    <date><![CDATA[June 01, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Blame Canada!]]></title>
    <link>http://www.imediaconnection.com/content/3511.asp</link>
    <description><![CDATA[A new report might just provoke us to start thinking globally in search.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_laughingCanada.gif]]></image>
    <date><![CDATA[May 25, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: On the DoubleClick-Performics Deal]]></title>
    <link>http://www.imediaconnection.com/content/3467.asp</link>
    <description><![CDATA[Another big consolidation means big search is about to get a whole lot bigger.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_search.gif]]></image>
    <date><![CDATA[May 18, 2004]]></date>
</item><item>
    <title><![CDATA[The 10 Top Keywords]]></title>
    <link>http://www.imediaconnection.com/content/3403.asp</link>
    <description><![CDATA[Are you missing opportunities to integrate them into your site?]]></description>
    <author><![CDATA[Eileen Shulock]]></author>
    <authorid><![CDATA[3486]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_topten.gif]]></image>
    <date><![CDATA[May 12, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Jumping Into Specialty Markets?]]></title>
    <link>http://www.imediaconnection.com/content/3374.asp</link>
    <description><![CDATA[Learn their language, buy their keywords.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_search.gif]]></image>
    <date><![CDATA[May 11, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Top 10 Questions]]></title>
    <link>http://www.imediaconnection.com/content/3330.asp</link>
    <description><![CDATA[Travel-weary columnist offers the top search tour questions -- with&nbsp;answers.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_qmarks.jpg]]></image>
    <date><![CDATA[May 04, 2004]]></date>
</item><item>
    <title><![CDATA[Still Searching for Analytics?]]></title>
    <link>http://www.imediaconnection.com/content/3321.asp</link>
    <description><![CDATA[Why aren't marketers effectively leveraging audience, ROI and site path analytics in every paid search campaign?]]></description>
    <author><![CDATA[David Hills]]></author>
    <authorid><![CDATA[952]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_analytics.gif]]></image>
    <date><![CDATA[May 03, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: From the Back of the Bus]]></title>
    <link>http://www.imediaconnection.com/content/3288.asp</link>
    <description><![CDATA[Sharing the secret conversations from the back of the iMediaLearning Search Tour's virtual conveyance.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_bus.jpg]]></image>
    <date><![CDATA[April 27, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Ryan on Ryan Redux]]></title>
    <link>http://www.imediaconnection.com/content/3205.asp</link>
    <description><![CDATA[The Kevins discuss issues DoubleClick&nbsp;faced entering the SEM program management biz (last of two parts).]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_search.gif]]></image>
    <date><![CDATA[April 13, 2004]]></date>
</item><item>
    <title><![CDATA[Too Close for Comfort?]]></title>
    <link>http://www.imediaconnection.com/content/3184.asp</link>
    <description><![CDATA[IntelliTXT founder fields questions about whether contextual keyword ads&nbsp;cross the editorial-advertising line -- even if users like them.]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid><![CDATA[1280]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_intellitxt.jpg]]></image>
    <date><![CDATA[April 08, 2004]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Ryan on Ryan]]></title>
    <link>http://www.imediaconnection.com/content/3164.asp</link>
    <description><![CDATA[DoubleClick�s Kevin Ryan subjects himself to a conversation with a certain pundit of the same name about moving into SEM (first of two parts).]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_search.gif]]></image>
    <date><![CDATA[April 06, 2004]]></date>
</item><item>
    <title><![CDATA[Write Search Copy that Gets Clicks]]></title>
    <link>http://www.imediaconnection.com/content/3114.asp</link>
    <description><![CDATA[You can buy great placement, but great copy is what really drives users to click on your search ad. Here's how to write it.]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid><![CDATA[1280]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_searchCopy.gif]]></image>
    <date><![CDATA[March 29, 2004]]></date>
</item><item>
    <title><![CDATA[Searchers Find Roadmap ]]></title>
    <link>http://www.imediaconnection.com/content/3110.asp</link>
    <description><![CDATA[As Search Marketing Tour opens in Los Angeles, participants gather to find answers to SEM's most vexing questions.]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid><![CDATA[1316]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_searchTour.jpg]]></image>
    <date><![CDATA[March 25, 2004]]></date>
</item><item>
    <title><![CDATA[Has SEM Jumped the Shark?]]></title>
    <link>http://www.imediaconnection.com/content/3082.asp</link>
    <description><![CDATA[Yahoo!�s Content Acquisition Program drove SEM slander into mainstream media -- is user relevance dead?]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_search.gif]]></image>
    <date><![CDATA[March 23, 2004]]></date>
</item><item>
    <title><![CDATA[Search THIS: Bright Lights, Search City]]></title>
    <link>http://www.imediaconnection.com/content/2944.asp</link>
    <description><![CDATA[Wondering what�s really hot in search engine marketing? Over a thousand people found it last week in New York. ]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin.jpg]]></image>
    <date><![CDATA[March 09, 2004]]></date>
</item><item>
    <title><![CDATA[Search THIS: Seven Steps to Rational SEM]]></title>
    <link>http://www.imediaconnection.com/content/2856.asp</link>
    <description><![CDATA[With search lawlessness running rampant, we need more common sense than formal guidelines for the industry.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin.jpg]]></image>
    <date><![CDATA[February 24, 2004]]></date>
</item><item>
    <title><![CDATA[Need Search Help? It�s Coming Your Way.]]></title>
    <link>http://www.imediaconnection.com/content/2849.asp</link>
    <description><![CDATA[iMedia Search Marketing Tour 2004&nbsp;will visit eight major cities this spring.]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_watters_lee.jpg]]></image>
    <date><![CDATA[February 20, 2004]]></date>
</item><item>
    <title><![CDATA[This Town Ain't Big Enough for Both of Us]]></title>
    <link>http://www.imediaconnection.com/content/2831.asp</link>
    <description><![CDATA[What does it mean for you that Google and Yahoo! rode out of Searchville in separate directions, hot on the trail of laissez-faire search engine marketing dominance?]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/icon_yahooGoogle.gif]]></image>
    <date><![CDATA[February 19, 2004]]></date>
</item><item>
    <title><![CDATA[Breaking News: Contextual Search Indicted]]></title>
    <link>http://www.imediaconnection.com/content/2816.asp</link>
    <description><![CDATA[Charged with lack of response. Advertisers expected to seek the death penalty, unless defense attorney Kevin Ryan can sway the jury.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin.jpg]]></image>
    <date><![CDATA[February 17, 2004]]></date>
</item><item>
    <title><![CDATA[Search THIS: ValueClick Profile]]></title>
    <link>http://www.imediaconnection.com/content/2781.asp</link>
    <description><![CDATA[�The Making of a Performance Marketing Monolith� or �The Little Cost-Per-Click Company That Could�]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/logo_valueclick.gif]]></image>
    <date><![CDATA[February 10, 2004]]></date>
</item><item>
    <title><![CDATA[Search THIS: The Search Match Game]]></title>
    <link>http://www.imediaconnection.com/content/2744.asp</link>
    <description><![CDATA[Matching terms to a range of paid results is more than just a really neat way for publishers to bilk cash from advertisers for unpopular terms.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin.jpg]]></image>
    <date><![CDATA[February 03, 2004]]></date>
</item><item>
    <title><![CDATA[Inclusion Just Got a Bit More Enticing]]></title>
    <link>http://www.imediaconnection.com/content/2712.asp</link>
    <description><![CDATA[Overture�s new paid inclusion program is sure to stir up the industry and serve the perfect SEM martini.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/martiniGlass.gif]]></image>
    <date><![CDATA[January 27, 2004]]></date>
</item><item>
    <title><![CDATA[Search: Write or Wrong?]]></title>
    <link>http://www.imediaconnection.com/content/2527.asp</link>
    <description><![CDATA[You can spend millions on search engine marketing and optimization, but if no one clicks on your listing, you can kiss every dollar goodbye.]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_watters_lee.jpg]]></image>
    <date><![CDATA[January 22, 2004]]></date>
</item><item>
    <title><![CDATA[Launching an SEM Initiative]]></title>
    <link>http://www.imediaconnection.com/content/2617.asp</link>
    <description><![CDATA[Getting started in search marketing requires an understanding of how the dynamics of different types of search marketing apply to your marketing objectives and budget.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 15, 2004]]></date>
</item><item>
    <title><![CDATA[Search: Today�s Silver Bullet]]></title>
    <link>http://www.imediaconnection.com/content/2616.asp</link>
    <description><![CDATA[It used to be an overlooked nuisance, but now search can make or break your marketing career.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 15, 2004]]></date>
</item><item>
    <title><![CDATA[Search and Rescue from the iMedia Summit]]></title>
    <link>http://www.imediaconnection.com/content/2612.asp</link>
    <description><![CDATA[Kevin Ryan�s journey for search marketing harmony coincided with an almost near-death experience on a snowy Colorado mountain.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin.jpg]]></image>
    <date><![CDATA[January 12, 2004]]></date>
</item><item>
    <title><![CDATA[12 Secrets of Successful Search Marketers]]></title>
    <link>http://www.imediaconnection.com/content/2532.asp</link>
    <description><![CDATA[You may be overlooking some basic strategies among all the search fervor. Here are a dozen ways you can improve visibility.]]></description>
    <author><![CDATA[Matt Heinz]]></author>
    <authorid><![CDATA[729]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_heinz_matt.jpg]]></image>
    <date><![CDATA[January 05, 2004]]></date>
</item><item>
    <title><![CDATA[The Year in Search]]></title>
    <link>http://www.imediaconnection.com/content/2613.asp</link>
    <description><![CDATA[As our search marketing man about town, Kevin Ryan takes a look at this year�s search marketing coverage in iMedia newsletters. My, how search marketing has changed.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[December 22, 2003]]></date>
</item><item>
    <title><![CDATA[What's Up with Search?]]></title>
    <link>http://www.imediaconnection.com/content/2308.asp</link>
    <description><![CDATA[A random sampling of top search minds paints the industry as a modern-day Hindenburg. But asking smart questions could lead this voyage to a happy ending.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[December 08, 2003]]></date>
</item><item>
    <title><![CDATA[The Pay or Not-to-Pay Conundrum]]></title>
    <link>http://www.imediaconnection.com/content/2204.asp</link>
    <description><![CDATA[Kevin Ryan answers the most taboo question in search marketing today: Can a search marketing program be successful in skipping search engine optimization to just buy paid listings and vice versa?]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[November 17, 2003]]></date>
</item><item>
    <title><![CDATA[The Chronology of Search]]></title>
    <link>http://www.imediaconnection.com/content/2156.asp</link>
    <description><![CDATA[Here's a breakdown of search events in the recent past, grouped into three categories: M&amp;A Activity, Advertiser Impact, and Press Grabs.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[November 03, 2003]]></date>
</item><item>
    <title><![CDATA[Dialing in on Channel Conflicts]]></title>
    <link>http://www.imediaconnection.com/content/1408.asp</link>
    <description><![CDATA[This week, Kevin Ryan suggests a best practice for handling channel conflicts in paid search marketing and announces his late entry into the California gubernatorial race.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 06, 2003]]></date>
</item><item>
    <title><![CDATA[What�s a Click Worth?]]></title>
    <link>http://www.imediaconnection.com/content/1404.asp</link>
    <description><![CDATA[Analysis of click-to-impression rates can leave you standing in a large empty room screaming for tech support. It doesn�t have to be that way. ]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[September 08, 2003]]></date>
</item><item>
    <title><![CDATA[Interpreting the Redundancy Nightmare]]></title>
    <link>http://www.imediaconnection.com/content/1403.asp</link>
    <description><![CDATA[Today�s search environment enables multiple paid results from multiple providers for the same query to appear on the top five search sites. Is there such a thing as too much of a good thing?]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[August 25, 2003]]></date>
</item><item>
    <title><![CDATA[Can�t We All Get Along?]]></title>
    <link>http://www.imediaconnection.com/content/1398.asp</link>
    <description><![CDATA[Clients often work with three firms to accomplish the tasks of building, marketing and optimizing a site for search marketing. Here�s help for a harmonious process.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 28, 2003]]></date>
</item><item>
    <title><![CDATA[News Spotlight: Yahoo! Buys Overture]]></title>
    <link>http://www.imediaconnection.com/content/1395.asp</link>
    <description><![CDATA[Search columnist Kevin Ryan wades through the hype surrounding Monday�s announcement.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 17, 2003]]></date>
</item><item>
    <title><![CDATA[It Can be Found Here if the Price is Right]]></title>
    <link>http://www.imediaconnection.com/content/2014.asp</link>
    <description><![CDATA[Brands that take paid-search marketing seriously can communicate with prospects and customers in a way and at a time no one else is communicating with them.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 09, 2003]]></date>
</item><item>
    <title><![CDATA[The 411 on Tier-Two Paid-Search Providers]]></title>
    <link>http://www.imediaconnection.com/content/1392.asp</link>
    <description><![CDATA[Buying efficiencies, expanded keyword list advantages and ever increasing distribution strength make tier-two paid-search providers a must for your Search Engine Marketing program.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 03, 2003]]></date>
</item><item>
    <title><![CDATA[Tools of the Trade Part II]]></title>
    <link>http://www.imediaconnection.com/content/1390.asp</link>
    <description><![CDATA[In this second of a two-part series, Kevin Ryan explores third-party management and formulas for measurement of pay-for-placement search marketing.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 19, 2003]]></date>
</item><item>
    <title><![CDATA[Tools of the Trade Part I]]></title>
    <link>http://www.imediaconnection.com/content/1387.asp</link>
    <description><![CDATA[In this first of a two-part series, Kevin Ryan explores such paraphernalia and tricks associated with pay-for-placement search marketing as key-word assistance and planning tools. ]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 09, 2003]]></date>
</item><item>
    <title><![CDATA[Links Sold Separately]]></title>
    <link>http://www.imediaconnection.com/content/1191.asp</link>
    <description><![CDATA[The influential successes of Pay-for-Placement sites are bleeding onto inclusion, allowing an easy to adopt cost-per-click structure.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[May 22, 2003]]></date>
</item><item>
    <title><![CDATA[Paid Search Killed the Banner]]></title>
    <link>http://www.imediaconnection.com/content/1182.asp</link>
    <description><![CDATA[Pay-for-placement, paid inclusion, and other new ad formats appear to be sucking the life out of revenue generated by the banner. Is it time to mourn, or to celebrate?]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[May 12, 2003]]></date>
</item><item>
    <title><![CDATA[The Game of Contextual Paid Search]]></title>
    <link>http://www.imediaconnection.com/content/1160.asp</link>
    <description><![CDATA[Using baseball analogies, Kevin Ryan takes us through the game of contextual paid search, profiling the current players and those in the bullpen, and speculating on the next season.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[April 21, 2003]]></date>
</item><item>
    <title><![CDATA[Local Search has Arrived, or Has It?]]></title>
    <link>http://www.imediaconnection.com/content/1159.asp</link>
    <description><![CDATA[There�s a real need for advertisers to provide consumers relevant, local search results. As search engines begin to move in the direction of providing this, marketers struggle to make it happen.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[April 14, 2003]]></date>
</item><item>
    <title><![CDATA[Buy Me Some Traffic]]></title>
    <link>http://www.imediaconnection.com/content/1157.asp</link>
    <description><![CDATA[Paid search results marketing is an effective tactic that has caught on. Here�s a brief history, and an overview of who�s who.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 24, 2003]]></date>
</item><item>
    <title><![CDATA[Pull-based Marketing]]></title>
    <link>http://www.imediaconnection.com/content/1053.asp</link>
    <description><![CDATA[Pull-based marketing is the embodiment of a technology-infused world, in which empowered consumers reward marketers for relevance. Search makes it possible.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 17, 2003]]></date>
</item><item>
    <title><![CDATA[Search Engines Should be Part of Mix]]></title>
    <link>http://www.imediaconnection.com/content/1094.asp</link>
    <description><![CDATA[Search is the second-most used Web application, making it a powerful marketing medium. Top firms discussed its potential at the iMedia Summit last week. ]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Paid Search]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[May 20, 2002]]></date>
</item><item>
    <title><![CDATA[Search marketing's best and worst: 3 case studies]]></title>
    <link>http://www.imediaconnection.com/content/28366.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[PAID SEARCH]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[]]></date>
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