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 <title>iMedia Connection: Media Planning &amp;  Buying - XML for .NET  - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
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    <title><![CDATA[How the Google Knowledge Graph will affect search]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/TulraLBZZ8c/31903.asp</link>
    <description><![CDATA[The Knowledge Graph is a new search technology designed to help users find information quickly and easily. Here's how it could change the game for digital marketers and publishers. ]]></description>
    <author><![CDATA[Joseph M. Bruemmer]]></author>
    <authorid><![CDATA[46329]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[May 30, 2012]]></date>
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    <title><![CDATA[A shopper marketing cheat sheet]]></title>
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    <description><![CDATA[As retail goes digital, brands must keep pace with new developments to ensure in-store engagement. Here's a guide to the changing face of shopper marketing.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[May 29, 2012]]></date>
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    <title><![CDATA[How to ensure brand safety with RTB inventory]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/mVlfLiwJXuc/31847.asp</link>
    <description><![CDATA[How can advertisers maintain brand safety when it's so difficult to monitor where your ads are being served online? Here's how to keep the situation under control, even in the face of real-time bidding.]]></description>
    <author><![CDATA[Lee Byrne]]></author>
    <authorid><![CDATA[12636]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/hs_Byrne_Lee_70x70.jpg]]></image>
    <date><![CDATA[May 25, 2012]]></date>
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    <title><![CDATA[9 shocking ads and how they fared]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/JeUWcZIAzMY/31829.asp</link>
    <description><![CDATA[As the rules of marketing change and evolve, brands are trying "shock advertising" to garner awareness and attention. Here are some great examples of what works and what flops.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[May 22, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31829.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 bad habits that are ruining your career]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/KYELU4yiPVg/31761.asp</link>
    <description><![CDATA[Every career has its ups and downs. But things will go a lot better for you if you simply avoid these common tendencies.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
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    <date><![CDATA[May 16, 2012]]></date>
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    <title><![CDATA[5 ways brands can leverage the super-fan]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/htC98t2Rk3M/31755.asp</link>
    <description><![CDATA[Super-fans will deliver new customers to your brand -- if you treat them right. Use these tips to reward your fans and encourage your biggest supporters to sing your brand's praises online. ]]></description>
    <author><![CDATA[Alex LeMay]]></author>
    <authorid><![CDATA[46439]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
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    <date><![CDATA[May 15, 2012]]></date>
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    <title><![CDATA[Why your abandonment campaigns are failing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/c-fuHyN4pws/31732.asp</link>
    <description><![CDATA[About 60 percent of online customers choose to jump ship in the middle of the ordering process. Learn how to reel them back in by understanding why they abandoned the transaction.]]></description>
    <author><![CDATA[Angel Morales]]></author>
    <authorid><![CDATA[46120]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
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    <date><![CDATA[May 10, 2012]]></date>
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    <title><![CDATA[How to influence the customer journey]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/SDyveBHS_aE/31726.asp</link>
    <description><![CDATA[As consumers simultaneously peruse multiple devices, screens, and messages, the private space becomes a virtual Times Square. Read on for how marketers can harness attention, even when it's so fleeting.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31726.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 painfully common mistakes that salespeople make]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/3tk1BTPcRe8/31693.asp</link>
    <description><![CDATA[Salespeople don't have it easy. But quite often, they shoot themselves in the foot. Here are the most common blunders sellers make when working with media buyers.]]></description>
    <author><![CDATA[Andrew Ettinger]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[May 07, 2012]]></date>
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    <title><![CDATA[The missing link in your paid, owned, and earned strategy]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/zltu1n_wNhw/31631.asp</link>
    <description><![CDATA[Media companies are increasingly adding third-party content to ads, but their strategies for selecting the content and measuring success are often vague. Learn why data is instrumental in your paid, owned, and earned approach.]]></description>
    <author><![CDATA[Fred Han]]></author>
    <authorid><![CDATA[45927]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Han_Fred_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2012]]></date>
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    <title><![CDATA[Where online retailers are going horribly wrong]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/a-ssnqe6ffQ/31575.asp</link>
    <description><![CDATA[Retailers are being encouraged to "think like publishers" by a chorus of data, tech, and media companies. But why adopt a broken model? Consider this alternate strategy.]]></description>
    <author><![CDATA[John Haake]]></author>
    <authorid><![CDATA[7158]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Haake_John_70x70.jpg]]></image>
    <date><![CDATA[April 26, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31575.asp</feedburner:origLink></item><item>
    <title><![CDATA[New opportunities in native advertising]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Fr6Mexo0mCg/31548.asp</link>
    <description><![CDATA[Marketers are scrambling to better understand the "new" marketing landscape. But the tactics have been around since the 1900s. Here's how native advertising has evolved -- and where it stands today.]]></description>
    <author><![CDATA[Jack Krawczyk]]></author>
    <authorid><![CDATA[41823]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Krawczyk_Jack_70x07.jpg]]></image>
    <date><![CDATA[April 26, 2012]]></date>
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    <title><![CDATA[How time of day affects content performance]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/v5VE2E0FnOc/31577.asp</link>
    <description><![CDATA[While content is key, timing is everything. Here are the pivotal times you should consider when publishing new content on your website.]]></description>
    <author><![CDATA[Ky Harlin]]></author>
    <authorid><![CDATA[44909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harlin_ky_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31577.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 reasons to embrace affiliate marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/AztodvxkcA8/31544.asp</link>
    <description><![CDATA[A cost-per-action method not only meets your consumers' needs and desires, but also brings innovation and profit to your business model. Here's why marketers should embrace affiliate marketing.]]></description>
    <author><![CDATA[Peter Tarr ]]></author>
    <authorid><![CDATA[45940]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tarr_Peter_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31544.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why it's time to ditch panel-based media buying]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/soibO_jyiLo/31490.asp</link>
    <description><![CDATA[Panel-based measurements are inaccurate and waste hundreds of thousands of dollars. Here's why media agencies should include audience strategy in every branding campaign.]]></description>
    <author><![CDATA[Ran Cohen ]]></author>
    <authorid><![CDATA[4336]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cohen_ran_70x70(1).jpg]]></image>
    <date><![CDATA[April 17, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31490.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to write a killer RFP]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/WCpb7TfocZ0/31460.asp</link>
    <description><![CDATA[The request for proposal process is antiquated and broken, but it is not unfixable. Follow these tips to formulate goals and improve the RFP experience.]]></description>
    <author><![CDATA[Denise Zimmerman ]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31460.asp</feedburner:origLink></item><item>
    <title><![CDATA[The smart publisher's survival guide]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/KaAMyz1dav0/31414.asp</link>
    <description><![CDATA[As companies like Google and Facebook maintain their dominion, navigating the digital environment is risky business for smaller publishers. Here are tips every publisher should know.]]></description>
    <author><![CDATA[Jonathan Gardner ]]></author>
    <authorid><![CDATA[35185]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gardner_jonathan_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31414.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 trends in global web operations]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/rGImiaixjak/31431.asp</link>
    <description><![CDATA[It's crucial that advertisers keep up with all the shifting elements in digital marketing. Here are the mega trends emerging in content creation, publishing, and distribution. <BR>]]></description>
    <author><![CDATA[Marc Osofsky]]></author>
    <authorid><![CDATA[7061]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_osofsky_marc_70x70.jpg]]></image>
    <date><![CDATA[April 05, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31431.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why marketers need to rethink the path to purchase]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/lb-d0Xk0OlA/31371.asp</link>
    <description><![CDATA[The journey from awareness to purchase has gotten much more complex. Here are a few basic steps to help you successfully navigate the new digital sales funnel.]]></description>
    <author><![CDATA[Jeff Weidauer]]></author>
    <authorid><![CDATA[34040]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weidauer_jeff_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31371.asp</feedburner:origLink></item><item>
    <title><![CDATA[A brand's guide to content marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/QY99OcS-9iY/31401.asp</link>
    <description><![CDATA[When a brand makes the wrong impression, it can kiss a lasting relationship with the consumer goodbye. Here's how optimizing your website with strategic content targeting will help you present the perfect face to consumers. ]]></description>
    <author><![CDATA[Jeff Freund ]]></author>
    <authorid><![CDATA[45496]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Freund_Jeff_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31401.asp</feedburner:origLink></item><item>
    <title><![CDATA[Industry Update: Shazam teams up with Red Bull]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/br4gW2InLhE/31388.asp</link>
    <description><![CDATA[Photobucket names new EVP, Plink announces partnership with Arby's, and other exciting developments in the digital world. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/industry_update_logo_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31388.asp</feedburner:origLink></item><item>
    <title><![CDATA[11 agency buzzwords you need to know]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/CZAqIwMAS_A/31353.asp</link>
    <description><![CDATA[The endless supply of agency jargon can leave clients dizzy and disoriented. Here are the most confusing agency buzzwords defined to steady your advertising aim.]]></description>
    <author><![CDATA[Sean X Cummings ]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <date><![CDATA[March 28, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31353.asp</feedburner:origLink></item><item>
    <title><![CDATA[How paid, owned, and earned are becoming one]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/MVbJ5p4K2hQ/31333.asp</link>
    <description><![CDATA[The lines are blurring between paid, earned, and owned media. Read on for why this confluence is happening, and how marketers can take advantage.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[March 27, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31333.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why you shouldn't overlook affiliate marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/77e8FObAQUE/31336.asp</link>
    <description><![CDATA[Performance marketing monitors the success of your digital strategy down to each individual sale, so avoiding it can be a huge detriment. Here's how to maximize your budget.]]></description>
    <author><![CDATA[Aaron Weissman]]></author>
    <authorid><![CDATA[45291]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Weissman_Aaron_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31336.asp</feedburner:origLink></item><item>
    <title><![CDATA[The massive potential of word-of-mouth]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/W76KXP_Sw5c/31247.asp</link>
    <description><![CDATA[It's those in the middle of the influencer spectrum who truly steer consumer preferences. But who sways them? Read on for why word-of-mouth is the key to winning over the masses.]]></description>
    <author><![CDATA[Peyman Niforoush]]></author>
    <authorid><![CDATA[4411]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Niforoush_peyman_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31247.asp</feedburner:origLink></item><item>
    <title><![CDATA[Industry Update: The latest news and insights]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/oVig-lcDI8k/31241.asp</link>
    <description><![CDATA[HookLogic appoints a new VP of marketing, WebCollage announces partnership with EXPO, and Solve Media launches pre-roll insurance.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/industry_update_logo_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31241.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 tips to focus your digital campaign]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/wJsSK_zwFV0/31242.asp</link>
    <description><![CDATA[A digital strategy that lacks focus translates into a messy heap of marketing blunders. Here's how to build and stick to a potent digital strategy.]]></description>
    <author><![CDATA[Greg Kihlström ]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31242.asp</feedburner:origLink></item><item>
    <title><![CDATA[The digital strategy that scores for TV advertisers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/fQrhUdwnmcM/31157.asp</link>
    <description><![CDATA[Brands that pre-released Super Bowl commercials on the web saw a big payoff -- the videos received&nbsp;more than&nbsp;65 million views before the event. Here's what you can learn from the viral buzz.]]></description>
    <author><![CDATA[Allan Johnson]]></author>
    <authorid><![CDATA[45245]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_johnson_allan_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31157.asp</feedburner:origLink></item><item>
    <title><![CDATA[When brands brawl: 5 digital ad wars]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/9R7ZVczqjW4/31182.asp</link>
    <description><![CDATA[While comparative advertising is a powerful strategy for differentiating one product from another, many view it as a dirty game of mockery. Here are five examples of digital ad wars that got ugly.]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31182.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to monitor your global reputation]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/4glAh_4fMN0/31137.asp</link>
    <description><![CDATA[Responding to service complaints is a daunting task, complicated by the particulars of a multilingual world. Here's how to maintain your brand's image across the globe.]]></description>
    <author><![CDATA[Christian Arno ]]></author>
    <authorid><![CDATA[29542]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arno_christian_70x70.jpg]]></image>
    <date><![CDATA[March 08, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31137.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 tips to ease the pain of rich media ad development ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/xhK9zWSn0Zo/31156.asp</link>
    <description><![CDATA[Recently, a number of new technologies have arrived that promise to simplify the day-to-day life of the online marketer. Here is a five-point guide to navigating the world of rich media development.]]></description>
    <author><![CDATA[David Simon]]></author>
    <authorid><![CDATA[45069]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Simon_David_70x70.jpg]]></image>
    <date><![CDATA[March 07, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31156.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to create a killer ad proposal ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/bD99i9UockY/31126.asp</link>
    <description><![CDATA[Responding to RFPs with the highest quality of client-specific mock-ups is becoming increasingly important. Here's how you can wow potential clients.]]></description>
    <author><![CDATA[Jon Steinberg]]></author>
    <authorid><![CDATA[45070]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Steinberg_Jon_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31126.asp</feedburner:origLink></item><item>
    <title><![CDATA[Industry Update: What you missed this week]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/6fKqoqyvhUE/31123.asp</link>
    <description><![CDATA[C3 Metrics hires new advisor for TV, Legolas Media adds six more data providers, and Spruce Media announces new COO.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/industry_update_logo_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31123.asp</feedburner:origLink></item><item>
    <title><![CDATA[The best way to translate your copy]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/lrRLAVaYWz0/31098.asp</link>
    <description><![CDATA[As a general rule, the more unique and message-driven the copy, the greater marketing skill required to treat the copy. Read on for a detailed guide to help you choose between standard translation and a marketing translation service.]]></description>
    <author><![CDATA[Chanin Ballance]]></author>
    <authorid><![CDATA[17927]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ballance_chanin_70x70.jpg]]></image>
    <date><![CDATA[March 01, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31098.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 wonderfully nostalgic digital campaigns]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/pOxKE28nH98/31058.asp</link>
    <description><![CDATA[The internet adores the past. Here are four ways that brands are tapping into nostalgia and retro styles with their online campaigns.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[February 29, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31058.asp</feedburner:origLink></item><item>
    <title><![CDATA[The future of content marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/tD3JibdgifU/31083.asp</link>
    <description><![CDATA[More than ever before, marketers are becoming more ambitious technologically and less reliant on advertising -- meaning that the channel has become just as important as the content. Here's why.]]></description>
    <author><![CDATA[Rebecca Lieb ]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31083.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why the next big thing already happened]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/qN8iqjPM7jg/31056.asp</link>
    <description><![CDATA[Facebook's core strength isn't that it's a novel concept, but rather a smart application of a very old idea. With this in mind, use this article to help identify what's most marketable about your brand.]]></description>
    <author><![CDATA[Jonathan Salem Baskin]]></author>
    <authorid><![CDATA[38589]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baskin_jonathan_70.JPG]]></image>
    <date><![CDATA[February 24, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31056.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 reasons your co-workers hate you]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/MQxtmkDUb0I/31036.asp</link>
    <description><![CDATA[So many of us squander important work relationships and act in ways that make our co-workers' skin crawl when we walk in the room. If you suspect that might be you, keep reading.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31036.asp</feedburner:origLink></item><item>
    <title><![CDATA[What digital marketers can learn from TV]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/4-wT0RHRrC4/31028.asp</link>
    <description><![CDATA[While many claim TV advertising is inefficient, the dollars have stayed with it. Find out why TV is still winning out over digital and how brands should react.]]></description>
    <author><![CDATA[Jack Krawczyk]]></author>
    <authorid><![CDATA[41823]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Krawczyk_Jack_70x07.jpg]]></image>
    <date><![CDATA[February 21, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31028.asp</feedburner:origLink></item><item>
    <title><![CDATA[Industry Update: [x+1] and more]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/nJMHrUFcZGE/31016.asp</link>
    <description><![CDATA[Liquid Advertising announces two promotions, [x+1] makes new hires, and eXelate launches maX data.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/120217_xplusone_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31016.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to keep your digital employees from jumping ship]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/jiQjdgkQSkc/30954.asp</link>
    <description><![CDATA[Employment discussions rarely focus on how organizations can prevent existing employees from leaving and finding work elsewhere -- especially in digital, where poaching is rife and training is expensive. Find out what you can do to keep good employees of all ages.]]></description>
    <author><![CDATA[Erika Weinstein ]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[February 16, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30954.asp</feedburner:origLink></item><item>
    <title><![CDATA[The 8 stages of digital marketing success]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/qWEqP5UAx-w/31002.asp</link>
    <description><![CDATA[Before diving blindly into the crowded pool of online advertising, marketers need to embrace the structure of a digital marketing manual. Read on for an "Infomications" roadmap.]]></description>
    <author><![CDATA[John Wilson ]]></author>
    <authorid><![CDATA[45092]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wilson_John_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31002.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to get the most out of the new gTLDs]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/TvRSpToRY1Y/30974.asp</link>
    <description><![CDATA[As the internet becomes more personal, brands need a crucial differentiator to target the right segments. Here's how to leverage both the right and left side of the dot, and transform your brand's domain from generic to specific.]]></description>
    <author><![CDATA[Jim Rogers ]]></author>
    <authorid><![CDATA[44839]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rogers_Jim_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30974.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 hot new jobs for digital marketers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Uh28x5t573I/30926.asp</link>
    <description><![CDATA[The new jobs emerging this year represent a real change that's happening to our marketing strategies. Read about these exciting positions and why you should know about them.]]></description>
    <author><![CDATA[Robert Rose]]></author>
    <authorid><![CDATA[3953]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rose_rob_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30926.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 tricks for more visitor clicks]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Q9sx_54w1A0/30991.asp</link>
    <description><![CDATA[In terms of human behavior, three conditions must be present for a person to take action: motivation, ability, and an effective trigger.&nbsp;Here's how to ensure your customers are prepared to click and buy.]]></description>
    <author><![CDATA[Tim Ash]]></author>
    <authorid><![CDATA[44935]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ash_Tim_70x70.jpg]]></image>
    <date><![CDATA[February 08, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30991.asp</feedburner:origLink></item><item>
    <title><![CDATA[How brands can reach consumers on every platform]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/7Yehn2EEhwI/30956.asp</link>
    <description><![CDATA[Media brands that connect with consumers on only one platform are missing the boat. Here's how to reach consumers across the entire web by increasing brand value and demand.]]></description>
    <author><![CDATA[Kimberly Ficarra ]]></author>
    <authorid><![CDATA[44616]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ficarra_kimberly_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30956.asp</feedburner:origLink></item><item>
    <title><![CDATA[Industry Update: Yahoo and more]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Pgs3OQOaNcU/30965.asp</link>
    <description><![CDATA[Yahoo makes new hires, Digitas and Walgreens launch "Play Cupid" Facebook game, and Buddy Media announces record growth.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/120203_yahoo_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30965.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to cash in on banned ads]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/zINhE0_ADCs/30890.asp</link>
    <description><![CDATA[Maybe it's time your brand took some risks. These days, the tags "banned" or "too hot for TV" are desirable, and if you're smart, you can turn a rejected ad into an online sensation.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30890.asp</feedburner:origLink></item><item>
    <title><![CDATA[What new gTLDs mean for your brand]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/gWfyjZ6UjkU/30884.asp</link>
    <description><![CDATA[ICANN is expected to publish a list of up to 1,000 applications for the new domain name extensions. Here's what you can anticipate when these gTLDs become part of the digital space.]]></description>
    <author><![CDATA[Joshua Bourne]]></author>
    <authorid><![CDATA[17192]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Bourne_Josh_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30884.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why you should look beyond Google]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/m_DuttbwCP4/30905.asp</link>
    <description><![CDATA[You don't have to rely on Google to generate leads. Opt-in email targeting, alternative pay-per-click networks, and social media marketing are worth a closer look.]]></description>
    <author><![CDATA[Daniel Yomtobian]]></author>
    <authorid><![CDATA[4867]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yomtobian_daniel_70x70.jpg]]></image>
    <date><![CDATA[January 31, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30905.asp</feedburner:origLink></item><item>
    <title><![CDATA[The benefits of integrating paid, owned, and earned media]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Q7fSW0n11EQ/30906.asp</link>
    <description><![CDATA[The concept of paid, owned, and earned media has evolved. What were once separate notions of media can be integrated to better serve brands and consumers. Here's how to win with a combined strategy.]]></description>
    <author><![CDATA[Peyman Nilforoush]]></author>
    <authorid><![CDATA[4411]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Niforoush_peyman_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30906.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to raise ROI on daily deals]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/8APd_6sZMt0/30883.asp</link>
    <description><![CDATA[If a daily deal promotion is poorly planned, it can turn a business opportunity into a business nightmare. Here's how to ensure you make bank on your online offer.]]></description>
    <author><![CDATA[Grey Garner]]></author>
    <authorid><![CDATA[44580]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Garner_Grey_70x70.jpg]]></image>
    <date><![CDATA[January 27, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30883.asp</feedburner:origLink></item><item>
    <title><![CDATA[What the decline of print means for digital]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/mL4gDVscEzE/30879.asp</link>
    <description><![CDATA[As the print industry continues its downward spiral, digital marketers must begin to make the changes needed for the future. Read on for how to deal with the rise of visual information.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[January 24, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30879.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to bolster ad effectiveness in a sagging economy]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/HymmptNAxHg/30881.asp</link>
    <description><![CDATA[Advertisers need to invest less in creative development and media placement when the economy is weak. Here's how ads can still motivate consumers despite a lack of discretionary income.]]></description>
    <author><![CDATA[Aaron Katz]]></author>
    <authorid><![CDATA[44427]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Katz_Aaron_70x70.jpg]]></image>
    <date><![CDATA[January 24, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30881.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 marketing tips for putting customers first ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/YwP8xBnDp28/30844.asp</link>
    <description><![CDATA[Great customer service is as beneficial for the brand as it is for the client. Here are five steps to creating mutually rewarding campaigns.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30844.asp</feedburner:origLink></item><item>
    <title><![CDATA[9 campaigns that won with humor]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/7oB2zfcO4nw/30849.asp</link>
    <description><![CDATA[These nine brands did what many try but few succeed in doing -- create funny campaigns that capture our attention and drive action.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[January 20, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30849.asp</feedburner:origLink></item><item>
    <title><![CDATA[Media Motion: Legolas Media, Yahoo, and Digitas]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/BiGJlu1jPOk/30857.asp</link>
    <description><![CDATA[Announcements by Attensity, House Party, and Remark Media, plus other news about industry hires, partnerships, and launches.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/120120_Legolas_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30857.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 trends in pay-per-click marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/SB-nVNQDO8Y/30846.asp</link>
    <description><![CDATA[Before plunging into PPC advertising, marketers should evaluate emerging trends. Here are the latest developments to ensure up-to-date campaigns and strategic spending.]]></description>
    <author><![CDATA[Crystal Anderson]]></author>
    <authorid><![CDATA[7622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_crystal_70x70.jpg]]></image>
    <date><![CDATA[January 19, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30846.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 marketing buzzwords you need to know]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/j9jixkiMQgQ/30831.asp</link>
    <description><![CDATA[Our words define us, so identifying emerging terms such as "cloudsourcing" and "gamification" can tell us something about where we're headed, or where we want to go.&nbsp;Here are&nbsp;the seven buzzwords that should be on your lips.]]></description>
    <author><![CDATA[Eric Anderson]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30831.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to play nice with your development team]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/KjlYSpnm8d8/30843.asp</link>
    <description><![CDATA[Once you see beyond the surface of digital media strategies, you can identify new possibilities to stay ahead of the curve. Here are three tips to taking on tech talk and development to sharpen the competitive edge of your campaigns. ]]></description>
    <author><![CDATA[Shawn Rorick]]></author>
    <authorid><![CDATA[2751]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rorick_Shawn_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30843.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 ways to make your company future-friendly]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/bf3V6C_T0A0/30845.asp</link>
    <description><![CDATA[If you want your company to thrive, make sure you aren't stuck looking backward. Here are five ways to prepare for the future.]]></description>
    <author><![CDATA[Peter C. Horan]]></author>
    <authorid><![CDATA[2162]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_horan_peter_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30845.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 steps to localize your social media campaign]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/PdPqOgegAlo/30828.asp</link>
    <description><![CDATA[Marketers understand that localized campaigns drive sales by increasing relevance and engagement, but many companies fail to execute on the local front. Here's how to "go local" in the social sphere.]]></description>
    <author><![CDATA[Peter Heffring]]></author>
    <authorid><![CDATA[44251]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Heffring_Peter_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30828.asp</feedburner:origLink></item><item>
    <title><![CDATA[9 digital campaigns to learn from]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/ngfKtdMOONs/30772.asp</link>
    <description><![CDATA[These crafty campaigns reveal how far marketing has moved toward embracing digital creativity. Read on to learn from these integrated, multi-execution efforts and powerful one-offs.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[January 13, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30772.asp</feedburner:origLink></item><item>
    <title><![CDATA[The most important thing to invest in this year]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/_2wMorajMeI/30794.asp</link>
    <description><![CDATA[Big data hasn't gotten the same buzz as social media, but it offers value from the outset. Get ahead of the game with our tips.]]></description>
    <author><![CDATA[Jeff Weidauer]]></author>
    <authorid><![CDATA[34040]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weidauer_jeff_70x70.jpg]]></image>
    <date><![CDATA[January 12, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30794.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 trends in enterprise social media you must know]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/ieY5q6Fctno/30770.asp</link>
    <description><![CDATA[Companies must progress from fruitless social media experimentation to sound execution. Here are five upcoming developments to help revamp your social campaign. ]]></description>
    <author><![CDATA[Ragy Thomas]]></author>
    <authorid><![CDATA[44412]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Thomas_Ragy_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30770.asp</feedburner:origLink></item><item>
    <title><![CDATA[What marketers should ponder this year]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/1rrR9kBxiuY/30792.asp</link>
    <description><![CDATA[While industry predictions are fascinating, they are merely a guessing game. Rather than asking what's next, a more relevant question is "what's important?"]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[January 10, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30792.asp</feedburner:origLink></item><item>
    <title><![CDATA[8 marketing partnerships that succeeded ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/IxbF5koB7rA/30776.asp</link>
    <description><![CDATA[To tap the market's full potential, it helps to work together. Here are eight cutting-edge examples of digital marketing alliances to jumpstart your cooperative thinking. ]]></description>
    <author><![CDATA[Kyle Montero]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <date><![CDATA[January 10, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30776.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 new rules for a knock-out pitch]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/6UDw30Gw4i8/30759.asp</link>
    <description><![CDATA[Love 'em or hate 'em, the agency pitch is here to stay. Use this article to make sure your pitch is not just a formulaic, run of the mill boring meeting, but a performance that leaves them begging for more.]]></description>
    <author><![CDATA[Michael Weiss]]></author>
    <authorid><![CDATA[44561]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weiss_michael_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30759.asp</feedburner:origLink></item><item>
    <title><![CDATA[Trends you can’t ignore: Social TV and word-of-mouth]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/dTxpDG77naw/30741.asp</link>
    <description><![CDATA[If you thought 2011 was a big year in the world of digital advertising, the new year will blow your mind. Here are two important trends you must know when moving forward.]]></description>
    <author><![CDATA[Matt Arkin]]></author>
    <authorid><![CDATA[42157]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Arkin_Matt__70x70.jpg]]></image>
    <date><![CDATA[January 06, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30741.asp</feedburner:origLink></item><item>
    <title><![CDATA[Media Motion: Hipcricket, R/GA, and United Future]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/EQw8a-O_0i0/30757.asp</link>
    <description><![CDATA[Announcements by blurbIQ, MediaBrix, and Red Door Interactive plus other news about industry hires, partnerships, and launches.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/120106_hipcricket_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30757.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 ways to take conversions to new heights]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/54ucawUoslM/30740.asp</link>
    <description><![CDATA[How can marketers improve their current conversion rates? Here's how to personalize marketing across multiple channels to create a deeply engaging consumer experience.]]></description>
    <author><![CDATA[Anurag Wadehra]]></author>
    <authorid><![CDATA[44393]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wadehra_Anurag__70x70.jpg]]></image>
    <date><![CDATA[January 05, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30740.asp</feedburner:origLink></item><item>
    <title><![CDATA[The 10 hottest media trends for 2012]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/QriJ9qKa3Ek/30723.asp</link>
    <description><![CDATA[Last year was another great one for online advertising. Read on for the digital media trends we need to watch in 2012.]]></description>
    <author><![CDATA[Dean Donaldson]]></author>
    <authorid><![CDATA[6227]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_donaldson_dean_70x70.jpg]]></image>
    <date><![CDATA[January 04, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30723.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why mobile advertising isn't working for you]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Caaedu1qyNc/30669.asp</link>
    <description><![CDATA[Fragmentation, outdated ideas, and erratic executions have killed the growth of mobile advertising. Here's how to revive your marketing campaign.]]></description>
    <author><![CDATA[Srini Dharmaji]]></author>
    <authorid><![CDATA[35824]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dharmaji_srini_70(1).jpg]]></image>
    <date><![CDATA[January 03, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30669.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 digital marketing predictions for 2012]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/T1W-nC9AqVM/30687.asp</link>
    <description><![CDATA[This year, we saw everything from senior citizens on Facebook to the IPOs of both LinkedIn and Groupon. Here are some predictions for the year ahead.]]></description>
    <author><![CDATA[Anthony Joseph]]></author>
    <authorid><![CDATA[44370]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Joseph_Anthony_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30687.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to stop wasting your PPC budget]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/PUEgEo--nSo/30670.asp</link>
    <description><![CDATA[When developing your marketing campaign, it's easy to overlook important settings and tactics. Use this guide to ensure efficient spending on ads that drive consumers to targeted actions.]]></description>
    <author><![CDATA[Crystal Anderson]]></author>
    <authorid><![CDATA[7622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_crystal_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30670.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 tech startups that wowed us]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/cb1Xs-Qqd6w/30628.asp</link>
    <description><![CDATA[Successful startups know that the fastest way to growth and profitability is to target common problems. Check out these new solutions to some of digital marketers' woes.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[December 14, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30628.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 marketing megatrends you need to watch]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/oAUUltQ2sSM/30690.asp</link>
    <description><![CDATA[Is Facebook's star losing its shine? Will our industry finally gain access to better metrics? Let's take a look at these and other recent industry developments and their prospects for the coming year.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[December 14, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30690.asp</feedburner:origLink></item><item>
    <title><![CDATA[The pros and cons of affiliate marketing ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/_EI5eQ5jWr4/30615.asp</link>
    <description><![CDATA[Affiliate marketing can drive sales transactions and awareness, but seasoned marketers warn that its cost-benefit analysis doesn't always pan out. Read on to see if it's right for you. ]]></description>
    <author><![CDATA[Joanna Janus]]></author>
    <authorid><![CDATA[26297]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_janus_joanna_70x70.jpg]]></image>
    <date><![CDATA[December 13, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30615.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to market to foreign language speakers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/vornrmPP2aY/30618.asp</link>
    <description><![CDATA[Over half of all Google searches are made in a language other than English -- and that number is rapidly growing. Here are six essential tips to help you curry favor with the foreign lingo crowd.]]></description>
    <author><![CDATA[Christian Arno]]></author>
    <authorid><![CDATA[29542]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arno_christian_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30618.asp</feedburner:origLink></item><item>
    <title><![CDATA[Media Motion: VivaKi, Digital Broadcasting Group, and 90octane]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/eSrXAJNKNbw/30672.asp</link>
    <description><![CDATA[Announcements by The Visionaire Group, blurbIQ, and Catalyst S+F plus other news about industry hires, partnerships, and launches.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111209_vivaki_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30672.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 tips to engage the holiday shopper]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/F74zNmjuwaM/30624.asp</link>
    <description><![CDATA[As e-commerce sales continue to rise, it's important to provide consumers with engaging content that encourages social sharing. Here are six sure-fire ways to connect with consumers over the holidays. ]]></description>
    <author><![CDATA[ Jeff Ragovin]]></author>
    <authorid><![CDATA[7618]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ragovin_jeff_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30624.asp</feedburner:origLink></item><item>
    <title><![CDATA[A marketer's guide to the privacy debate]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/_VIwmEYGgW4/30629.asp</link>
    <description><![CDATA[What exactly can the government regulate? Use this guide to clarify the blurred line between consumer privacy and marketing practices.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(1).jpg]]></image>
    <date><![CDATA[December 08, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30629.asp</feedburner:origLink></item><item>
    <title><![CDATA[iMedia Agency Award Winners 2011]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/4lvvctGZoyE/30647.asp</link>
    <description><![CDATA[The inaugural iMedia Agency Awards highlight the most innovative agencies of the last year, as well as those agencies leading the pack in social media, video, mobile, and more. See the full list of winners.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo-agency-award-2011_70x70.jpg]]></image>
    <date><![CDATA[December 07, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30647.asp</feedburner:origLink></item><item>
    <title><![CDATA[Top 10 epic fails of 2011]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/WGnE3eIKda8/30631.asp</link>
    <description><![CDATA[This year's marketing fails resulted in boycotts, rage-filled tweets, and stern Facebook statuses. Here are the most memorable digital advertising stumbles of 2011. ]]></description>
    <author><![CDATA[Tricia Despres]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30631.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to ensure your content marketing is sustainable]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/c_x0nIZPpus/30663.asp</link>
    <description><![CDATA[It's essential to plan for continuity in content marketing. Read on for strategies and tactics marketers can adopt to ensure longevity. ]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30663.asp</feedburner:origLink></item><item>
    <title><![CDATA[Signs that you're too reliant on outsourcing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/SqlSgeE-G4I/30620.asp</link>
    <description><![CDATA[Outsourcing certain marketing functions is not always the best option. In fact, owning your own data can give you a key advantage. Read on for four ways to ensure proper control.]]></description>
    <author><![CDATA[John Nardone]]></author>
    <authorid><![CDATA[14888]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nardone_john_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30620.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to talk a client off the ledge]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/o0ZSGBNYXxQ/30596.asp</link>
    <description><![CDATA[Dealing with challenging clients is a fact of agency life, so it's best to be prepared for the worst. Use this guide to help steer your clients away from the cliff and toward greener pastures. ]]></description>
    <author><![CDATA[Lisa Kaufmann]]></author>
    <authorid><![CDATA[43922]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kaufmann_lisa_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30596.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 warnings of a digital marketing apocalypse]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/vmXA8K41qcA/30593.asp</link>
    <description><![CDATA[The year 2012 might not mark the true apocalypse, but will it be the end of the world for digital marketing? Here are three dangers to think about going in to the new year.]]></description>
    <author><![CDATA[Mark Hughes]]></author>
    <authorid><![CDATA[2244]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hughes_mark_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30593.asp</feedburner:origLink></item><item>
    <title><![CDATA[The key to marketing success: Slow down]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/uv449givuTc/30594.asp</link>
    <description><![CDATA[For marketers, the speed of innovation and access to an unprecedented volume of real-time data can be terrifying. Here's how to engage your consumers in the face of dizzying change.]]></description>
    <author><![CDATA[Linda Fisk]]></author>
    <authorid><![CDATA[41863]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fisk_linda_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30594.asp</feedburner:origLink></item><item>
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    <description><![CDATA[A great business model without an inspired staff is a swimming pool without water. Here's how to form a winning company by creating the best environment for your employees.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[November 29, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30544.asp</feedburner:origLink></item><item>
    <title><![CDATA[Media Motion: Digitas, MediaBrix, and Atari]]></title>
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    <description><![CDATA[Announcements by KlickThru, [x+1], and appssavvy, plus other news about industry hires, partnerships, and launches.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/111123_digitas_70x70.jpg]]></image>
    <date><![CDATA[November 23, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30551.asp</feedburner:origLink></item><item>
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    <description><![CDATA[While gaining new customers is important, don't forget to reconnect with your old ones. Learn how to win them back.]]></description>
    <author><![CDATA[Janine Popick]]></author>
    <authorid><![CDATA[39591]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_popick_janine_70x70.jpg]]></image>
    <date><![CDATA[November 23, 2011]]></date>
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    <title><![CDATA[How to turn your holiday retail site into an online profit center]]></title>
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    <description><![CDATA[Retail media focuses on engaging shoppers in their path-to-purchase online. Here are three questions retailers should ask themselves before implementing a media strategy.]]></description>
    <author><![CDATA[John Federman]]></author>
    <authorid><![CDATA[4490]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_federman_john_70x70.jpg]]></image>
    <date><![CDATA[November 22, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30481.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why truly immersive ads are always viral]]></title>
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    <description><![CDATA[With the proliferation of new technologies, audiences have come to expect ever-more sophisticated marketing techniques. Here are several examples of campaigns that nailed immersive advertising by providing a flawless interactive user experience.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[November 22, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30560.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to compete against the internet titans]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/_5NvS69K348/30530.asp</link>
    <description><![CDATA[Google, Facebook, Amazon, and Apple are positioned to dominate a broad range of businesses. Here are some strategies for success in the face of immense power.]]></description>
    <author><![CDATA[Peter C. Horan]]></author>
    <authorid><![CDATA[2162]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_horan_peter_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30530.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to create a better customer journey]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/lo-Ufu7-1JU/30505.asp</link>
    <description><![CDATA[As shopping experiences become increasingly complex, it's necessary to understand how your customers move through the sales funnel. Learn about an exciting new approach.]]></description>
    <author><![CDATA[Charles Wiedenhoft ]]></author>
    <authorid><![CDATA[15127]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wiedenhoft_Charles_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30505.asp</feedburner:origLink></item><item>
    <title><![CDATA[The iMedia 25: Top innovators in digital marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/OvsOpv7Es-A/30491.asp</link>
    <description><![CDATA[iMedia presents its 2011 list of cutting-edge creatives, strategists, and technology thought leaders. See who made the cut!]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imedia25-70x70.jpg]]></image>
    <date><![CDATA[November 16, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30491.asp</feedburner:origLink></item><item>
    <title><![CDATA[The clients that agencies hate]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/iu-zKBXUNlI/30466.asp</link>
    <description><![CDATA[Agencies go off the record to reveal their worst client stories -- the funny, the ugly, and the inexplicable. ]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[November 15, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30466.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why you need to consider daily marketing messages]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/x7viRf5AHrk/30482.asp</link>
    <description><![CDATA[Today, brand marketers operate on slow seasonal cycles. Here's how to optimize your campaign by creating marketing messages on a daily basis.]]></description>
    <author><![CDATA[Will Price]]></author>
    <authorid><![CDATA[41713]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_price_will_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30482.asp</feedburner:origLink></item><item>
    <title><![CDATA[Media Motion: Pandora, Martin Williams, and Jun Group]]></title>
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    <description><![CDATA[Announcements by Compass Labs, Zibaba, and LeadLife Solutions, plus other news about industry hires, partnerships, and launches.]]></description>
    <author />
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111111_pandora_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30488.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 ways to rapidly optimize your website]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/3xCEP8kahVU/30419.asp</link>
    <description><![CDATA[A website that can easily adapt to the evolving needs of your visitors will generate business value. Here's how to analyze and improve your site based on lessons from the retail world.]]></description>
    <author><![CDATA[Glenn Conradt]]></author>
    <authorid><![CDATA[41679]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Conradt_Glenn_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30419.asp</feedburner:origLink></item><item>
    <title><![CDATA[Vote for your Agency Award winners today!]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/27xPf2OnA6s/30464.asp</link>
    <description><![CDATA[The finalists have been chosen for the iMedia Agency Awards. Check out the nominees and cast your vote for the winner. ]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc_100x100.jpg]]></image>
    <date><![CDATA[November 10, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30464.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 media planning mistakes to avoid ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/HCfoHPwiHEk/30444.asp</link>
    <description><![CDATA[To succeed in media planning, you have to be sharp, stay on your toes, and follow the industry like a hawk. Here are common areas where most planners stumble.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[November 09, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30444.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why brands want agencies that collaborate well]]></title>
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    <description><![CDATA[In the effort to juggle ever-increasing digital marketing avenues, big brands are starting to work with multiple agencies. Here's why it's imperative that your company plays well with others. ]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30456.asp</feedburner:origLink></item><item>
    <title><![CDATA[11 ways to be a charming marketer]]></title>
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    <description><![CDATA[Digital marketers might work online, but our offline interactions are what make the lasting impressions that lead to professional success. Use this article to ensure you're remembered fondly. ]]></description>
    <author><![CDATA[Kent Speakman]]></author>
    <authorid><![CDATA[17191]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_speakman_kent_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30414.asp</feedburner:origLink></item><item>
    <title><![CDATA[FTC Chair calls for ad transparency]]></title>
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    <description><![CDATA[The industry's most powerful figure weighs in on privacy, transparency, and how social and mobile complicate everything.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[November 04, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30430.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to implement a zero-waste ad strategy]]></title>
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    <description><![CDATA[With a limited budget, it's important to be efficient. Here's how zero-waste advertising can put your company on top.]]></description>
    <author><![CDATA[Jay Samit]]></author>
    <authorid><![CDATA[33763]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_samit_jay_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30359.asp</feedburner:origLink></item><item>
    <title><![CDATA[A marketer's guide to geek speak]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/cGHlDrhoOMQ/30417.asp</link>
    <description><![CDATA[Despite disparate skill sets and languages spoken by marketers and developers, both teams have to work together as colleagues, not enemies. Here's how to get everyone striving toward common goals.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30417.asp</feedburner:origLink></item><item>
    <title><![CDATA[Media Motion: blurbIQ, McCann Erickson, and Wikia]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/IjIVN9WE9Fk/30381.asp</link>
    <description><![CDATA[Announcements by Underdog Media, Datonics, and Ooyala, plus other news about industry hires, partnerships, and launches.]]></description>
    <author />
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111028_blurbiq_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30381.asp</feedburner:origLink></item><item>
    <title><![CDATA[Your step-by-step guide to acquiring a gTLD]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/KkUg4_mY564/30356.asp</link>
    <description><![CDATA[The process of applying for and launching a new generic top-level domain takes time, careful planning, and serious attention to detail. Read ahead to get started. ]]></description>
    <author><![CDATA[Josh Bourne]]></author>
    <authorid><![CDATA[17192]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bourne_josh_70x70.jpg]]></image>
    <date><![CDATA[October 26, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30356.asp</feedburner:origLink></item><item>
    <title><![CDATA[Nomination process begins for the iMedia Agency Awards]]></title>
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    <description><![CDATA[We need your nominations! The inaugural iMedia Agency Awards is inviting iMedia readers to nominate the agencies leading the industry forward in strategic areas such as social media, video, mobile, DOOH, and more.]]></description>
    <author><![CDATA[Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70.jpg]]></image>
    <date><![CDATA[October 20, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30326.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 signs your job is in danger ]]></title>
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    <description><![CDATA[What are the top indicators that your digital marketing job might be in jeopardy? Here's the vulture's-eye view.]]></description>
    <author><![CDATA[Eric Anderson]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <date><![CDATA[October 19, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30282.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to better leverage earned media for your brand]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/CnJl4egDKwQ/30261.asp</link>
    <description><![CDATA[Your brand's content can be a part of the conversation, but you must have something meaningful to say. Here's how to think like a publisher and get the most out of earned media.]]></description>
    <author><![CDATA[Pete Spande]]></author>
    <authorid><![CDATA[40942]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spande_pete_70x70.jpg]]></image>
    <date><![CDATA[October 19, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30261.asp</feedburner:origLink></item><item>
    <title><![CDATA[The system that can change your business]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/VAv-Y74B-pI/30236.asp</link>
    <description><![CDATA[So you just bought a web content management system. Now what? Here are five tips to get you off on the right foot with implementation and increasing ROI.]]></description>
    <author><![CDATA[Jeremy Nurse]]></author>
    <authorid><![CDATA[41085]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jeremy_nurse_70x70.jpg]]></image>
    <date><![CDATA[October 18, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30236.asp</feedburner:origLink></item><item>
    <title><![CDATA[Media Motion: R/GA, Spike, and adBrite]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/wF7zCntZUB4/30289.asp</link>
    <description><![CDATA[Announcements by 33Across, Digitas, and Local.com, plus other news about industry hires, partnerships, and launches.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111014_adbrite_30289_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30289.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to turn customers into brand fanatics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/hGf2Y-WR4sw/30251.asp</link>
    <description><![CDATA[If you nurture your loyal customers, they will become valuable voices in support of your company. Here's how to make that happen.]]></description>
    <author><![CDATA[Ashish Mistry]]></author>
    <authorid><![CDATA[41153]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mistry_ashish_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30251.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 ways you're annoying your online audience]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/fUc-kSPBAag/30191.asp</link>
    <description><![CDATA[In the effort to capture attention, ads can easily go from interesting to irritating. Here's how to ensure your ads are well received. ]]></description>
    <author><![CDATA[Peter Platt]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70_new.jpg]]></image>
    <date><![CDATA[October 07, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30191.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why smart brands embrace digital content marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/_6pr7TFXTgk/30104.asp</link>
    <description><![CDATA[Digital marketers must constantly update their approaches to stay current. However, sometimes tried-and-true methods work the best. Learn why advertisers are about to experience a renaissance in content marketing.]]></description>
    <author><![CDATA[David Sasson]]></author>
    <authorid><![CDATA[41086]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sasson_david_70x70.jpg]]></image>
    <date><![CDATA[October 04, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30104.asp</feedburner:origLink></item><item>
    <title><![CDATA[Media Motion: Allen & Gerritsen, Rockfish, and Tribal Fusion ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/BnnMFVO_p-w/30134.asp</link>
    <description><![CDATA[Announcements by Buddy Media, OpenFeint, and Yahoo, plus other news about industry hires, partnerships, and launches.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/mm_tribal_fusion_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30134.asp</feedburner:origLink></item><item>
    <title><![CDATA[Brands redefining social media in 2011]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/wF7Pa6fEY80/30043.asp</link>
    <description><![CDATA[iMedia presents its 2011 list of brands that are on top when it comes to engaging consumers on social media platforms. See which ones made the cut! ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imedia25-70x70.jpg]]></image>
    <date><![CDATA[September 28, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30043.asp</feedburner:origLink></item><item>
    <title><![CDATA[The most cost-effective and undervalued campaign element]]></title>
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    <description><![CDATA[Images are powerful marketing tools that can better convey a message than many other media. Find out how you should be using them.]]></description>
    <author><![CDATA[Joanna Janus]]></author>
    <authorid><![CDATA[26297]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_janus_joanna_70x70.jpg]]></image>
    <date><![CDATA[September 27, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30095.asp</feedburner:origLink></item><item>
    <title><![CDATA[The right (and wrong) ways to get promoted ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/H76chkCp1FI/29976.asp</link>
    <description><![CDATA[We all want to move up in our digital marketing careers. Here's how to go about doing it.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29976.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why your brand should invest in a category-defining domain name]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/rCUrtEpQKK0/30012.asp</link>
    <description><![CDATA[When properly leveraged, a strong category-defining domain name can capture large volumes of online traffic, thereby driving revenue and increasing online brand presence. Here's how.<BR>]]></description>
    <author><![CDATA[Taylor Frank]]></author>
    <authorid><![CDATA[40513]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_frank_taylor_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30012.asp</feedburner:origLink></item><item>
    <title><![CDATA[Simple steps for planning your marketing content ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/mYQTb9a6aCc/29981.asp</link>
    <description><![CDATA[To ensure that your marketing strategy informs all your content -- no matter where it's published -- you need a document that will guide your content development team. Here's how to create it. ]]></description>
    <author><![CDATA[Ami Walsh]]></author>
    <authorid><![CDATA[34392]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_walsh_ami_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29981.asp</feedburner:origLink></item><item>
    <title><![CDATA[Media Motion: Yahoo, Spike TV, and AudienceScience ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/vCW1nWNU7SM/29980.asp</link>
    <description><![CDATA[Announcements by Arnold Worldwide, Digitas, and Vizu Corp., plus other news about industry hires, partnerships, and launches.]]></description>
    <author />
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/yahoo_logo_70.jpg]]></image>
    <date><![CDATA[September 16, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29980.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to succeed in the global market]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/glqXgCplHvM/29883.asp</link>
    <description><![CDATA[Businesses that want to grow internationally need to listen to the desires of their potential customers abroad. Follow these tips for translation and localization to avoid the pitfalls of a poorly executed global campaign.]]></description>
    <author><![CDATA[Liz Elting]]></author>
    <authorid><![CDATA[39704]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elting_liz_70x70.jpg]]></image>
    <date><![CDATA[September 13, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29883.asp</feedburner:origLink></item><item>
    <title><![CDATA[A marketer's guide to finding cash]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/t2AbqjX-2Ts/29869.asp</link>
    <description><![CDATA[In this economic climate, every penny counts. Here are five tips to consider when searching for digital dollars.]]></description>
    <author><![CDATA[Scott Esmond]]></author>
    <authorid><![CDATA[15179]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_esmond_scott_70x70.jpg]]></image>
    <date><![CDATA[September 13, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29869.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 reasons you should love your job ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/wP0itT-GA68/29885.asp</link>
    <description><![CDATA[Why all the stern looks on marketers' faces these days? Now is the best time ever to be in our industry. Here's why.]]></description>
    <author><![CDATA[Robert Rose]]></author>
    <authorid><![CDATA[3953]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/hs_rose_rob_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29885.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital's competitive outlook for 2012 and beyond ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/BhWTv555kQE/29860.asp</link>
    <description><![CDATA[Do recent acquisitions mark the beginning of an inevitable consolidation wave that will squeeze out the smaller companies in our industry? Read on to see what the future holds. ]]></description>
    <author><![CDATA[Ronnie Lavi]]></author>
    <authorid><![CDATA[21297]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lavi_ronnie_70x70.jpg]]></image>
    <date><![CDATA[September 06, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29860.asp</feedburner:origLink></item><item>
    <title><![CDATA[Media Motion: Buddy Media, MediaWhiz, and Tremor Video ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/imomdhoP5dI/29855.asp</link>
    <description><![CDATA[Announcements by 33Across, George Little Management, and Starcom, plus other news about industry hires, partnerships, and launches.]]></description>
    <author />
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/buddy_media_70x70.jpg]]></image>
    <date><![CDATA[September 02, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29855.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why the web loses out to reality]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/ix9c0xW6wA0/29824.asp</link>
    <description><![CDATA[Digital marketing's current approach to the internet misses the true engagement opportunities it can afford. Here's why brands should use their online voices to make real offline connections.]]></description>
    <author><![CDATA[Jonathan Salem Baskin]]></author>
    <authorid><![CDATA[38589]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baskin_jonathan_70.JPG]]></image>
    <date><![CDATA[September 02, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29824.asp</feedburner:origLink></item><item>
    <title><![CDATA[Print's new role in digital]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/9iAQNozflmg/29798.asp</link>
    <description><![CDATA[The print industry has been faced with the challenge of moving online, and the process has been unnecessarily slow. Here are six reasons why bits are already the new ink. ]]></description>
    <author><![CDATA[Ariel Geifman]]></author>
    <authorid><![CDATA[27016]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_geifman_ariel_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29798.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to differentiate yourself from the competition]]></title>
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    <description><![CDATA[How do you set yourself apart from your competitors? Read on to learn the questions you need to ask yourself to make your brand distinct.&nbsp; <BR>]]></description>
    <author><![CDATA[Sharon Drew Morgen]]></author>
    <authorid><![CDATA[39749]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs__morgen_Sharon_drew__70x70.jpg]]></image>
    <date><![CDATA[August 29, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29800.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why lead generation and branding aren't mutually exclusive]]></title>
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    <description><![CDATA[Read about how sales and marketing can work together to generate leads and build the brand as part of the same effort.]]></description>
    <author><![CDATA[Chris Chariton]]></author>
    <authorid><![CDATA[13427]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chariton_chris_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29779.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to find the best marketing medium for your budget ]]></title>
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    <description><![CDATA[Branded audio, interactive media, and video all have a place in the marketing mix. So, what are the considerations that marketers must weigh when making a decision on where to focus their efforts?]]></description>
    <author><![CDATA[Dan Kashman]]></author>
    <authorid><![CDATA[40172]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kashman_dan_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29785.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 keys to picking the agency that fits your needs]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/w2oUVmlN7WY/29730.asp</link>
    <description><![CDATA[Using the old approach to hiring an agency is like choosing a favorite outfit that doesn't fit anymore. Here's how to select a powerhouse partner that will suit your digital needs.]]></description>
    <author><![CDATA[Erin Ransom]]></author>
    <authorid><![CDATA[40098]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ransom_erin_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29730.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 secrets to extending your brand's "15 minutes of fame"]]></title>
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    <description><![CDATA[When a great campaign makes your brand white-hot, you want to keep that excitement going. Learn Madonna's secrets to fanning the fires of fame. ]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[August 23, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29760.asp</feedburner:origLink></item><item>
    <title><![CDATA[Top content mistakes and how to avoid them]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/dcHoxcXtfH8/29741.asp</link>
    <description><![CDATA[Nothing turns your audience away from you quicker than egregious content mistakes. Here are the worst offenders -- and how to prevent them.]]></description>
    <author><![CDATA[Peter Shankman]]></author>
    <authorid><![CDATA[10363]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shankman_peter_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29741.asp</feedburner:origLink></item><item>
    <title><![CDATA[Media Motion: Critical Mass, ChaCha, and Vizu Corp.]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/6_Nw2j937Co/29759.asp</link>
    <description><![CDATA[Announcements by Optify, Hipcricket, and MTV Networks Entertainment Group, plus other news about industry hires, partnerships, and launches.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/chacha_logo-70.jpg]]></image>
    <date><![CDATA[August 19, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29759.asp</feedburner:origLink></item><item>
    <title><![CDATA[A workflow guide to content marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/IlD6GH8VizE/29712.asp</link>
    <description><![CDATA[Scrupulous content management is critical to the success of anyone doing business online. Follow these steps to get down to the nuts-and-bolts of making this happen the right way.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[August 16, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29712.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 people you should never hire]]></title>
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    <description><![CDATA[To avoid making mistakes as you screen new hires, consider these profiles of dangerous candidates.]]></description>
    <author><![CDATA[Karen Macumber]]></author>
    <authorid><![CDATA[25625]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macumber_karen_70x70.jpg]]></image>
    <date><![CDATA[August 10, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29676.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 rules for playing nice in the agency sandbox ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/sJVzLYpMtdI/29642.asp</link>
    <description><![CDATA[When agencies can't collaborate on behalf of a client, the work -- and everyone involved -- suffers. Follow these simple principles to reduce tensions.]]></description>
    <author><![CDATA[Avi Savar]]></author>
    <authorid><![CDATA[30051]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Savar_Avi_70.jpg]]></image>
    <date><![CDATA[August 03, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29642.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why digital marketing gets stiffed on the P&L]]></title>
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    <description><![CDATA[In order for advertisers to make the case for increased budget allocation to digital media, change needs to occur. Here are the factors limiting an increase in resources, and how to counter this trend. ]]></description>
    <author><![CDATA[Sonny Kim]]></author>
    <authorid><![CDATA[40037]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kim_sonny_70x70.jpg]]></image>
    <date><![CDATA[August 02, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29632.asp</feedburner:origLink></item><item>
    <title><![CDATA[Ways to tell your online marketing agency is faking it]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/-S5sSi6M-AI/29605.asp</link>
    <description><![CDATA[It's easy for an agency to over-promise, over-charge, and under-deliver. To really know where your return on investment stands, look for these red flags when evaluating a partner.]]></description>
    <author><![CDATA[Keith Kochberg]]></author>
    <authorid><![CDATA[29689]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kochberg_Keith_70x70.jpg]]></image>
    <date><![CDATA[August 01, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29605.asp</feedburner:origLink></item><item>
    <title><![CDATA[The digital marketer's checklist]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/LkhS8zJJyv8/29612.asp</link>
    <description><![CDATA[No one wants to work on something they know is misguided. Here are five questions to help keep your team -- and yourself -- on the smart track.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[July 29, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29612.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 deliberately controversial ad campaigns]]></title>
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    <description><![CDATA[Using controversy in ads can bring both positive and negative attention to brands. Here are four examples of ad campaigns that have pushed boundaries and buttons to stir the pot.]]></description>
    <author><![CDATA[Carrie Reichenthal]]></author>
    <authorid><![CDATA[38678]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reichenthal_carrie_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29540.asp</feedburner:origLink></item><item>
    <title><![CDATA[Forces that are slowing down the digital revolution]]></title>
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    <description><![CDATA[Why do some advertisers resist the inevitable transition to a digital world? Here are some culprits holding up the shift in marketing dollars.]]></description>
    <author><![CDATA[Joe Huber]]></author>
    <authorid><![CDATA[39558]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_huber_joe_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29499.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 things every digital advertising job candidate needs to know]]></title>
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    <description><![CDATA[Looking for a career in digital advertising? Play by these rules to get the job you want. ]]></description>
    <author><![CDATA[Winston Binch]]></author>
    <authorid><![CDATA[39489]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_binch_winston_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29508.asp</feedburner:origLink></item><item>
    <title><![CDATA[New tools for bridging the online-offline gap]]></title>
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    <description><![CDATA[Traditional media is continuing to grow alongside digital media. Here are some tactics that can help you successfully integrate the two into one effective campaign.]]></description>
    <author><![CDATA[David Henkel]]></author>
    <authorid><![CDATA[39247]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_henkel_david_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29344.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 mid-year digital trends to watch ]]></title>
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    <description><![CDATA[The latest shifts in our industry will dramatically affect how you do your job over the next six months. Read more to see which marketing trends will dominate the rest of 2011.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29451.asp</feedburner:origLink></item><item>
    <title><![CDATA[13 startups that wowed us]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/lykcYThnf8g/29409.asp</link>
    <description><![CDATA[Hundreds of startups offer ways to help brands connect with consumers and deliver messages. Here's a baker's dozen of new companies worth checking out.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[June 27, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29409.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 months in review: Digital's biggest trends]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/WaGaDAoDOGc/29425.asp</link>
    <description><![CDATA[We're halfway there, and it's time to take stock. Let's examine the biggest trends our industry has seen since the dawn of 2011, and their potential staying power for the coming months.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[June 27, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29425.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to avoid becoming the next Myspace]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/xSIB0NaMmB0/29341.asp</link>
    <description><![CDATA[As the valuations for recent IPOs go through the roof, history appears to be repeating itself. Keep these tips in mind to make sure you go the way of Facebook instead of Myspace.]]></description>
    <author><![CDATA[Peter Shankman]]></author>
    <authorid><![CDATA[10363]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shankman_peter_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29341.asp</feedburner:origLink></item><item>
    <title><![CDATA[The new PEO (paid, earned, owned) media model]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/gNl4dFAQ_sA/29345.asp</link>
    <description><![CDATA[The dynamics of PEO media have changed. Can you confidently say you know the distinctions and that your ad dollars are working?]]></description>
    <author><![CDATA[Greg Shove]]></author>
    <authorid><![CDATA[34463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shove_greg_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29345.asp</feedburner:origLink></item><item>
    <title><![CDATA[8 of the best multi-screen campaigns ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/eVFZCLnN6Ac/29279.asp</link>
    <description><![CDATA[The proliferation of new connected devices is enough to make any marketer dizzy. Here are the brands that understand what it takes to thrive in this multi-screen landscape.]]></description>
    <author><![CDATA[Bobby Figueroa]]></author>
    <authorid><![CDATA[12344]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_figueroa_bobby_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29279.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why your brand loyalty is failing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/z3x1ayaK6p4/29218.asp</link>
    <description><![CDATA[According to a recent Forrester survey, 40 percent of CMOs admit their brand loyalty programs underperform. Find out how to fix this crucial campaign element. ]]></description>
    <author><![CDATA[Luca S. Paderni]]></author>
    <authorid><![CDATA[39265]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_paderni_luca_70x70.jpg]]></image>
    <date><![CDATA[June 09, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29218.asp</feedburner:origLink></item><item>
    <title><![CDATA[A new approach to media buying]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/newl_0e7dIA/29193.asp</link>
    <description><![CDATA[Deciding on the right "when and where" to market your brand is the keystone to a successful campaign. Use the following tactics to outmaneuver your competition in the media buying process. ]]></description>
    <author><![CDATA[Chris Kane]]></author>
    <authorid><![CDATA[37862]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kane_chris_70.jpg]]></image>
    <date><![CDATA[June 02, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29193.asp</feedburner:origLink></item><item>
    <title><![CDATA[A streamlined approach to completely rebranding a company]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/9SSbLgiaiMM/29109.asp</link>
    <description><![CDATA[There's no reason to waste time or money getting stuck in the branding mud. Follow these easy steps for a total transformation.]]></description>
    <author><![CDATA[Molly Rice]]></author>
    <authorid><![CDATA[38685]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rice_molly_70x70.jpg]]></image>
    <date><![CDATA[May 23, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29109.asp</feedburner:origLink></item><item>
    <title><![CDATA[Surprising insights into online shopping patterns ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/i7SJu98Bne0/29040.asp</link>
    <description><![CDATA[Online holiday shoppers are timing their purchases to capitalize on retailers' deepest discounts. Learn more about how consumers choose what, where, and how to buy.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29040.asp</feedburner:origLink></item><item>
    <title><![CDATA[The science behind premium media buys]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/JrhLy0eRPJU/29046.asp</link>
    <description><![CDATA[When it comes to premium buys, critical decisions are still often made based on intuition. Read on to find out what you need to make data-driven decisions.]]></description>
    <author><![CDATA[Ronnie Lavi]]></author>
    <authorid><![CDATA[21297]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lavi_ronnie_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29046.asp</feedburner:origLink></item><item>
    <title><![CDATA[Mobile is dead: 5 marketing trends]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/tFlhib7GWfc/29035.asp</link>
    <description><![CDATA[As the digital marketing landscape continues to evolve, here are five things to keep your eye on. Check them out -- and use them to get ahead this year. <BR>]]></description>
    <author><![CDATA[Brian Monahan]]></author>
    <authorid><![CDATA[822]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_monahan_brian_70x70.jpg]]></image>
    <date><![CDATA[May 10, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29035.asp</feedburner:origLink></item><item>
    <title><![CDATA[Whose job is content?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/JzHwirmxT9U/29036.asp</link>
    <description><![CDATA[Managing quality content doesn't just happen by itself -- someone's got to actually do it. Discover how successful companies engage employees from many areas to create marketing content.]]></description>
    <author><![CDATA[Rebecca Lieb ]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[May 10, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29036.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 signs your client isn't happy ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/BycuZ-25NdM/29015.asp</link>
    <description><![CDATA[Is your client rethinking its relationship with your agency? Look for the telltale signs, and consider these strategies for salvaging an account that may be in jeopardy.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29015.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to ruin your brand's online reputation in 6 easy steps ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/w_vtenWpogw/28957.asp</link>
    <description><![CDATA[If you are looking to lose customer goodwill and squander your brand equity, here are the latest tactics you should put into practice.]]></description>
    <author><![CDATA[Jamie Beckland]]></author>
    <authorid><![CDATA[33049]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Beckland_Jamie_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28957.asp</feedburner:origLink></item><item>
    <title><![CDATA[A survival guide for startup agencies ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/4LSFRhKmaRI/28938.asp</link>
    <description><![CDATA[Thinking of starting your own shop? Find out what these agencies really learned in their first year of business, and how you can use that information to make your startup succeed. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[May 03, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28938.asp</feedburner:origLink></item><item>
    <title><![CDATA[Top social media platforms for businesses]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/GHtyg-UoyLo/28940.asp</link>
    <description><![CDATA[Consumer-facing brand marketers are wild about social media, but business-to-business marketers have been more skeptical about the value. Consider this proof that social marketing can and will work for B2B companies too.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[April 27, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28940.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 new online media-planning rules]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/xlV2vwoSSCc/28892.asp</link>
    <description><![CDATA[The media-planning environment is constantly changing. So too must the guidelines our industry lives by. Consider these ways to get the most from your media plan.]]></description>
    <author><![CDATA[Katelyn Watson ]]></author>
    <authorid><![CDATA[5830]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Watson_Katelyn_70x70.jpg]]></image>
    <date><![CDATA[April 25, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28892.asp</feedburner:origLink></item><item>
    <title><![CDATA[An essential guide to expanding your agency]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Dm1Cg5-G2jk/28889.asp</link>
    <description><![CDATA[Are you thinking about adding a practice area to your agency? Before you do, you might want to take a moment and hear from some peers about what you need to know before you flip the switch. <BR>]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28889.asp</feedburner:origLink></item><item>
    <title><![CDATA[Guy Kawasaki talks startups, Twitter]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/5rB6RzX3oXw/28886.asp</link>
    <description><![CDATA[The author and founding partner of Garage Technology Ventures took a moment to discuss what he looks for in a startup and how marketers could be using Twitter more effectively.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_adtech_guykawasaki_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28886.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to enchant customers, audiences, and viewers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/eVS6BIc1tr0/28869.asp</link>
    <description><![CDATA[Author and venture capitalist Guy Kawasaki spoke at ad:tech SF on how to impress everyone in your professional life. Watch as Daisy Whitney points out his biggest tips from the presentation.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[April 19, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28869.asp</feedburner:origLink></item><item>
    <title><![CDATA[The untapped branding power of utility content]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/0SFzux4ZRgs/28840.asp</link>
    <description><![CDATA[What do your customers need to do, find, or understand, and how can your brand help fulfill this need? It's your job to figure that out and provide the best utility to get them there. Here's how.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[April 13, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28840.asp</feedburner:origLink></item><item>
    <title><![CDATA[Startup spotlight: Creating effective ads for mobile games]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/qPTuYzDusiM/28845.asp</link>
    <description><![CDATA[Marketers are constantly being pitched on new advertising solutions, but how do you separate the wheat from the chaff? Take a note from TapMe as it pitches its startup to the iMedia audience.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/34hs-video_shelly_palmer_70x70.jpg]]></image>
    <date><![CDATA[April 12, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28845.asp</feedburner:origLink></item><item>
    <title><![CDATA[Startup spotlight: Is measurement holding mobile back?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/kYi11vq92zU/28841.asp</link>
    <description><![CDATA[Marketers are constantly being pitched on new advertising solutions, but how do you separate the wheat from the chaff? Take a note from Media Armor as it pitches its startup to the iMedia audience.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/44hs-video_shelly_palmer_70x70.jpg]]></image>
    <date><![CDATA[April 11, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28841.asp</feedburner:origLink></item><item>
    <title><![CDATA[Startup spotlight: GraphEffect takes Facebook further]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/UgGi0ropYV0/28824.asp</link>
    <description><![CDATA[Marketers are constantly being pitched on new advertising solutions, but how do you separate the wheat from the chaff? Take a note from GraphEffect as it pitches its startup to the iMedia audience.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110320_BreakthroughMiami_Startups_Vid2_70x70.jpg]]></image>
    <date><![CDATA[April 08, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28824.asp</feedburner:origLink></item><item>
    <title><![CDATA[Startup spotlight: TV Dinner takes the iPad to new heights]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/fPjY7Pe20M4/28821.asp</link>
    <description><![CDATA[Marketers are constantly being pitched on new advertising solutions, but how do you separate the wheat from the chaff? Take a note from TV Dinner as the startup pitches its business to the iMedia audience.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110320_BreakthroughMiami_Startups_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28821.asp</feedburner:origLink></item><item>
    <title><![CDATA[Funding social media with the price of a single ad ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/em7ease5RMw/28812.asp</link>
    <description><![CDATA[Do you think the expense required to break into social media is too much for your brand? Take a look as three specialists show how the cost of one traditional ad unit can be transformed into a full social program.]]></description>
    <author><![CDATA[Josh Dreller ]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28812.asp</feedburner:origLink></item><item>
    <title><![CDATA[Golden rules of social media]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/YVAvseUeYZY/28816.asp</link>
    <description><![CDATA[Social media is a powerful marketing tool, but the impact of Twitter and Facebook posts fades quickly. Find out how you can build long-term success by following three guidelines.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[April 06, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28816.asp</feedburner:origLink></item><item>
    <title><![CDATA[The alarming lack of new interactive talent]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/-7F0UttUP2Y/28737.asp</link>
    <description><![CDATA[We need digital professionals, and we need them now. Discover why your agency will soon be clamoring over graduates of ad-specific interactive programs. ]]></description>
    <author><![CDATA[John Stapleton]]></author>
    <authorid><![CDATA[38131]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Stapleton_John_70x70.jpg]]></image>
    <date><![CDATA[March 29, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28737.asp</feedburner:origLink></item><item>
    <title><![CDATA[Simple sales tips for the digital age ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/gMJ83roWHYs/28726.asp</link>
    <description><![CDATA[Salespeople often get a bad rap as being pushy or uninformed. Here's how you can refine your pitch to avoid being associated with such negative stereotypes. <BR>]]></description>
    <author><![CDATA[Patricia Clark]]></author>
    <authorid><![CDATA[1002]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clark_patricia_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28726.asp</feedburner:origLink></item><item>
    <title><![CDATA[The internet's most annoying campaigns  ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/D0z5bemU7WM/28689.asp</link>
    <description><![CDATA[Irritating online ads can sway public opinion of a brand for the worse. Let's take a look at some examples and discuss what people found particularly grating about these campaigns.]]></description>
    <author><![CDATA[Jennifer Marlo ]]></author>
    <authorid><![CDATA[35826]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Marlo_Jennifer_70x70.jpg]]></image>
    <date><![CDATA[March 21, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28689.asp</feedburner:origLink></item><item>
    <title><![CDATA[Essential skill sets for new online hires]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/KQz1mtM-QmU/28655.asp</link>
    <description><![CDATA[In today's sink-or-swim marketing world, job candidates must possess more than just talent in order to stay afloat. Discover the qualities that will help you rise to the top of the hiring pool.]]></description>
    <author><![CDATA[Josh Dreller ]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(1).jpg]]></image>
    <date><![CDATA[March 16, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28655.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital marketing's "next big things"]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/RnWArX_RDG4/28661.asp</link>
    <description><![CDATA[In an industry obsessed with predicting the future, a little logic can go a long way. Take a look at this formula for forecasting which trends will become game changers.]]></description>
    <author><![CDATA[Karen Macumber]]></author>
    <authorid><![CDATA[25625]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macumber_karen_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28661.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to get the most out of content creation]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/gssVJTYTjJk/28644.asp</link>
    <description><![CDATA[Everyone knows that viral isn't something you can count on, but smart marketers who invest time and dollars in content know that reusing and recycling can far extend the reach and ROI of their spend. Here's why.<BR>]]></description>
    <author><![CDATA[Rebecca Lieb ]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[March 15, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28644.asp</feedburner:origLink></item><item>
    <title><![CDATA[The ABCs of the DMP  ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/F0km8p28fN0/28624.asp</link>
    <description><![CDATA[People are talking about so-called data management platforms, but will they make a real difference for your brand? Find out why the industry really needs to know about this new kind of marketing services provider.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[March 10, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28624.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 silly questions clients love to ask ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/rWmhKLVQ34Q/28609.asp</link>
    <description><![CDATA[There's a good deal of ignorance out there with regard to our industry. Consider these uniformed client questions and learn how to formulate savvy answers.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28609.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 tips for avoiding technology overload]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/qiAZGWuc598/28585.asp</link>
    <description><![CDATA[We've seen accelerating growth in information technology over the last few years. Find out what steps marketers are taking to keep from falling behind.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110303_CMO_Vid7_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28585.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 daunting digital marketing challenges]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Xo1AJlAevCg/28572.asp</link>
    <description><![CDATA[The digital marketing industry is continuing to expand, but with that growth also comes some growing pains. Watch as five branding thought leaders define the industry's greatest roadblocks.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110301_Phoenix_Agency_iMedia_Vid10_70x70.jpg]]></image>
    <date><![CDATA[March 01, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28572.asp</feedburner:origLink></item><item>
    <title><![CDATA[The best marketing advice I've ever received ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/L_8MVba-tQE/28558.asp</link>
    <description><![CDATA[There's no shortage of suggestions circling our industry, but it's up to you to separate the good from the bad. These insights will help.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doug_schumacher_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28558.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 reasons why wikis work for advertisers ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/oBJzboJqCn4/28528.asp</link>
    <description><![CDATA[While social media continues to grab brand attention, there is another platform that promises even greater consumer interaction. Find out how a wiki page could strengthen your brand image. ]]></description>
    <author><![CDATA[Bob Huseby]]></author>
    <authorid><![CDATA[37274]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_huseby_bob_70.jpg]]></image>
    <date><![CDATA[February 24, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28528.asp</feedburner:origLink></item><item>
    <title><![CDATA[Brands that have mastered content marketing ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/nhMkAfN0jKg/28523.asp</link>
    <description><![CDATA[Content marketing is not just a tactic. It's a new way of thinking about your entire marketing strategy. Let's meet the brands that do it best.]]></description>
    <author><![CDATA[Rob Rose]]></author>
    <authorid><![CDATA[3953]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rose_rob_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28523.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketers debate the definition of engagement]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/9DCHV9WdPSA/28516.asp</link>
    <description><![CDATA[It's a term every marketer knows, yet its meaning varies from person to person. We asked four marketers to give us their take on what "engagement" truly means.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110218_DC_Vid05_70x70.jpg]]></image>
    <date><![CDATA[February 22, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28516.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why outsourcing media makes you a better expert ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/gLJR8dkLAz8/28512.asp</link>
    <description><![CDATA[Afraid to farm out your media planning operations because of quality or control concerns? Take a look at some scenarios where outsourcing can improve your client service.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[February 18, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28512.asp</feedburner:origLink></item><item>
    <title><![CDATA[Google's uncertain stance on net neutrality]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/t269mxQ720E/28505.asp</link>
    <description><![CDATA[Despite its previous opposition to internet regulation, Google has suddenly decided to support the new FCC standards. Find out why the company is waffling.]]></description>
    <author><![CDATA[Emily McClendon]]></author>
    <authorid><![CDATA[35997]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcclendon_emily_70x70.jpeg]]></image>
    <date><![CDATA[February 17, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28505.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 mobile marketing hurdles]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/SXHyfD1YI6E/28492.asp</link>
    <description><![CDATA[Mobile marketing is hot, but there are still some roadblocks that the industry needs to work through. Watch as our marketing experts reveal some of the biggest ones.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110214_DigitalCollective_iMedia_Vid03_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28492.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 reasons your digital media campaign tests fail ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/WkXOm8nwELA/28488.asp</link>
    <description><![CDATA[The success of a digital campaign relies heavily on numbers and percentages. But are your tests providing the information you truly need? Check out these tips for keeping them on track. ]]></description>
    <author><![CDATA[Jason Morrison]]></author>
    <authorid><![CDATA[36706]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Morrison_Jason_70x70.jpg]]></image>
    <date><![CDATA[February 14, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28488.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 digital marketing words that must die ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/h6-yoWoMzY8/28438.asp</link>
    <description><![CDATA[The language of online advertising is littered with the debris of words that have been lost, retired, or have simply passed away. Consider these examples.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28438.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tips for a lasting and profitable digital partnership]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/9LWabBYqTqQ/28408.asp</link>
    <description><![CDATA[What makes a good partnership in the digital industry? Consider these crucial criteria for success.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28408.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 tips for moving from the agency world to ad technology]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/xQsHpWjVNAE/28396.asp</link>
    <description><![CDATA[The boom of new ad technologies means there are more job opportunities than ever before. Here's some advice for those thinking of jumping from agency life into the digital technology space.]]></description>
    <author><![CDATA[Rose Ann Haran]]></author>
    <authorid><![CDATA[33653]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Haran_RoseAnn_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28396.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to make your website more enjoyable]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/DjtK1Uhk0yA/28325.asp</link>
    <description><![CDATA[Here are the things all successful businesses need to do to make their websites sing, increase online sales leads, and make clients feel good about doing business with them.]]></description>
    <author><![CDATA[Larry Bowden ]]></author>
    <authorid><![CDATA[36226]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bowden_larry_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28325.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 reasons you blew the RFP ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Aj9qeniLeio/28339.asp</link>
    <description><![CDATA[Potential clients rarely tell you that you missed the mark, made a critical error, or your presentation stank. But you still lost the business. Why? Let's take a look.]]></description>
    <author><![CDATA[Daniel Flamberg]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flamberg_70x70.jpg]]></image>
    <date><![CDATA[January 24, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28339.asp</feedburner:origLink></item><item>
    <title><![CDATA[Interactive platforms that are destined to die]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/T1fbJVKSfUY/28357.asp</link>
    <description><![CDATA[Will Twitter survive 2011? Is Groupon just a flash in the pan? We quizzed some brands to determine which interactive platforms aren't long for this world.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110118_BrandCoronado_Int08_4Web_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28357.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital expertise: Is your agency faking it?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/myR3R1EEiEQ/28322.asp</link>
    <description><![CDATA[Does your agency partner have genuine digital chops, or is it just talking the talk? Try asking these questions to separate the real deal from multidisciplinary mutts.]]></description>
    <author><![CDATA[Ben Wiener]]></author>
    <authorid><![CDATA[16595]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wiener_ben_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28322.asp</feedburner:origLink></item><item>
    <title><![CDATA[Building the buzz that will boost your brand]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/JcmBeJuNEYk/28336.asp</link>
    <description><![CDATA[Word of mouth is essential to digital marketing, yet few understand what really makes it click. Two of our experts go head-to-head to determine the keys to buzz-worthy communication. ]]></description>
    <author><![CDATA[Stephanie Bullis]]></author>
    <authorid><![CDATA[36701]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bullis_stephanie_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28336.asp</feedburner:origLink></item><item>
    <title><![CDATA[Executive insights: How digital is adapting]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/nEiyQ1ULLyE/28334.asp</link>
    <description><![CDATA[Razorfish chairman Clark Kokich reflects on his experience running a digital agency and explains what today's marketers need to do to keep up in the space.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_ExecIns_110114_ClarkK_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28334.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 lines digital marketers must not cross ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/xuA6PCxz6Bg/28330.asp</link>
    <description><![CDATA[Our jobs are far from black and white. But here are several boundaries you must set when it comes to your paid, earned, and owned digital marketing programs.]]></description>
    <author><![CDATA[Karen Macumber ]]></author>
    <authorid><![CDATA[25625]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macumber_karen_70x70.jpg]]></image>
    <date><![CDATA[January 17, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28330.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to navigate a niche social community]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/9iy-QDJMQpc/28319.asp</link>
    <description><![CDATA[As social media finds its way into metrics goals, brands must learn how to deftly maneuver themselves in this sometimes volatile space. Use these tips as a guide. ]]></description>
    <author><![CDATA[Heather Wetzler]]></author>
    <authorid><![CDATA[15037]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wetzler_heather__70.jpg]]></image>
    <date><![CDATA[January 17, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28319.asp</feedburner:origLink></item><item>
    <title><![CDATA[What an unsolved problem will cost you]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/L7NDpsOsEZc/28305.asp</link>
    <description><![CDATA[Kirk McDonald, president of digital at Time Inc., tackles marketers' most pressing questions.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_KirkMcDonald_P4_70x70.jpg]]></image>
    <date><![CDATA[January 14, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28305.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why digital must discover the human element]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/wGz662BX9mU/28304.asp</link>
    <description><![CDATA[Kirk McDonald, president of digital at Time Inc., emphasizes the importance of storytelling, authenticity, and soul. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_KirkMcDonald_P3_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28304.asp</feedburner:origLink></item><item>
    <title><![CDATA[Rebuilding the foundations of a great campaign]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/iCkxSH4WMJU/28302.asp</link>
    <description><![CDATA[Kirk McDonald, president of digital at Time Inc., outlines the bottom line for success in a digital marketing campaign.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_KirkMcDonald_P2_70x70.jpg]]></image>
    <date><![CDATA[January 12, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28302.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 signs your marketing is outdated ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/7xdpXHLVr6Y/28310.asp</link>
    <description><![CDATA[Despite the best intentions, marketing strategies can begin to lag. These indicators suggest that your program is behind the times.]]></description>
    <author><![CDATA[Robyn Freye]]></author>
    <authorid><![CDATA[4878]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_freye_robyn_70x70V2.jpg]]></image>
    <date><![CDATA[January 12, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28310.asp</feedburner:origLink></item><item>
    <title><![CDATA[Myths about the future of crowdsourcing ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/WA3Fkc3XD5k/28318.asp</link>
    <description><![CDATA[Budgets are still tight, and brands large and small are looking for innovative alternatives to spread their name. Video crowdsourcing could be the answer. ]]></description>
    <author><![CDATA[Neil Perry]]></author>
    <authorid><![CDATA[560]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_perry_neil_70x70(1).jpg]]></image>
    <date><![CDATA[January 12, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28318.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital marketing is about consumers, not algorithms]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/1gzCMdLrMno/28300.asp</link>
    <description><![CDATA[Kirk McDonald, the president of digital at Time Inc., explains that the secret to great marketing lies in the consumer connection.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_KirkMcDonald_P1_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28300.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 issues digital marketers will tackle in 2011]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/6wTGvJkc6fw/28285.asp</link>
    <description><![CDATA[We hit the reception at the iMedia Agency Summit in Phoenix, Ariz., to gain insight into today's hottest digital topics.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110105_Phoenix_Agency_iMedia_MOTS_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28285.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 hot marketing jobs for 2011 ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/PBAVilz68DI/28269.asp</link>
    <description><![CDATA[Looking to ride digital's next rising tide? Consider these in-demand positions for the coming year.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[January 05, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28269.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why digital-out-of-home advertising needs to change its tune ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/qgJjjXmTq8Q/28232.asp</link>
    <description><![CDATA[Digital-out-of-home is proving its relevancy. Check out what needs to be done to make that relevancy permanent. ]]></description>
    <author><![CDATA[Garry McGuire]]></author>
    <authorid><![CDATA[35469]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcguire_garry_70x70(1).jpg]]></image>
    <date><![CDATA[January 04, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28232.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 digital trends that will dominate in 2011]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/_VWnIYcGdPo/28230.asp</link>
    <description><![CDATA[2010 was a bright year for the world of digital and 2011 looks even more promising. Check out the trends that will still be glowing long after New Year's Eve.]]></description>
    <author><![CDATA[Eldad Persky]]></author>
    <authorid><![CDATA[25370]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_persky_eldad_70x70(1).jpg]]></image>
    <date><![CDATA[January 03, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28230.asp</feedburner:origLink></item><item>
    <title><![CDATA[The biggest waste of your ad money]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/YrdUnczmHck/28255.asp</link>
    <description><![CDATA[Despite claiming to create more opportunities to sell online ads, content mills are a dead end for your advertising money. Find out why -- and where your ads should really be going. ]]></description>
    <author><![CDATA[Peyman Nilforoush]]></author>
    <authorid><![CDATA[4411]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nilforoush_Peyman_70x70.JPG]]></image>
    <date><![CDATA[January 03, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28255.asp</feedburner:origLink></item><item>
    <title><![CDATA[The agency of the future]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/cY9EqJiONM0/28217.asp</link>
    <description><![CDATA[The agency model is changing as quickly as the digital marketing landscape. Find out what the future holds. ]]></description>
    <author><![CDATA[Uwe Hook]]></author>
    <authorid><![CDATA[3161]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hook_Uwe_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28217.asp</feedburner:origLink></item><item>
    <title><![CDATA[Brands' biggest agency qualms ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/L0WrFdVKg_w/28228.asp</link>
    <description><![CDATA[Watch as five brand marketing leaders discuss their greatest pet peeves when working with agency partners.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_101214_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28228.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 brands that flunked digital 101]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/h5YbHt8uywk/28222.asp</link>
    <description><![CDATA[There are brands that benefit from sticking to something that works, and brands that die because they stuck to it too long. Here are examples of brands that failed at Web 2.0 and why.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[December 14, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28222.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 fears that keep digital marketers up at night ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/RvW05ePZ86Y/28205.asp</link>
    <description><![CDATA[Fear is a basic survival instinct. Learn how to turn your professional phobias into insights that will help you thrive in the digital marketing jungle.]]></description>
    <author><![CDATA[Daniel Flamberg]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flamberg_70x70.jpg]]></image>
    <date><![CDATA[December 13, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28205.asp</feedburner:origLink></item><item>
    <title><![CDATA[Creative marketing strategies for the new ecosystem]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/ss93IIuMrGE/28143.asp</link>
    <description><![CDATA[If you think new technology is all that drives the industry, think again. Here are some tried and true marketing strategies that continue to build successful brands. ]]></description>
    <author><![CDATA[Chris O'Hara]]></author>
    <authorid><![CDATA[17402]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Chris-O-Hara-70.jpg]]></image>
    <date><![CDATA[December 08, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28143.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 experts' predictions for 2011 ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/fUDNz0vymg8/28160.asp</link>
    <description><![CDATA[iMedia's panel of industry thought leaders weighs in on the companies, campaigns, and technologies that are going to change the digital marketing game.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28160.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 companies that can help you drive real engagement ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/sM5_zAzoIbk/28129.asp</link>
    <description><![CDATA[One thing that's apparent in the rush toward engagement -- there is no one way to drive it. But here are just a few of the solutions that can help you sustain the vital marketing relationship. <BR>]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(4).jpg]]></image>
    <date><![CDATA[December 03, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28129.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to convert site visitors into members]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/1KKmyjaBdRg/28106.asp</link>
    <description><![CDATA[Transforming users into members is crucial for any site's growth. Here are some proven ways to make your site more inviting.]]></description>
    <author><![CDATA[Tore Steen]]></author>
    <authorid><![CDATA[35340]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_steen_tore_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28106.asp</feedburner:origLink></item><item>
    <title><![CDATA[This year's best online campaigns]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/UItF-0IxLA8/28125.asp</link>
    <description><![CDATA[From Aflac to Old Spice, 2010 was a breakthrough year for online marketing. Watch as a handful of brands pinpoint their favorite campaigns of the year.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_101202_BrandCoronado_Int05_4Web_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28125.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why you've lost control of your brand's image ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/OQhPrzexuGA/28080.asp</link>
    <description><![CDATA[A successful marketing campaign conveys the essence of a brand no matter where customers, clients, or prospects stumble upon it. See if your campaign is up to snuff. ]]></description>
    <author><![CDATA[Jeff Cannon]]></author>
    <authorid><![CDATA[823]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cannon_jeff_70x70.jpg]]></image>
    <date><![CDATA[November 29, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28080.asp</feedburner:origLink></item><item>
    <title><![CDATA[The internet's greatest marketing bloopers ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Nyyjv-5Lc5I/28099.asp</link>
    <description><![CDATA[Everyone loves a good blooper -- until your own brand becomes the butt of the joke. Let's examine some digital flubs and what we should take away from them.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(2).jpg]]></image>
    <date><![CDATA[November 29, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28099.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why killer content is not enough]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/4c2cH0-8p8Y/28057.asp</link>
    <description><![CDATA[Creating or curating compelling content will only get media companies so far. Here's why a revolution needs technology behind it.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[November 22, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28057.asp</feedburner:origLink></item><item>
    <title><![CDATA[Brands and brains collaborate on packaging]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/BlgJE1hf50g/28065.asp</link>
    <description><![CDATA[Big brands are testing the neuromarking waters to find out how consumers respond to their packaging on a physical level. See what insights this technique can reveal. ]]></description>
    <author><![CDATA[Brian Easter]]></author>
    <authorid><![CDATA[4160]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[November 18, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28065.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 steps to a winning content strategy]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/C4pgGYan9c4/28056.asp</link>
    <description><![CDATA[Strong content can give you a competitive advantage and increase your customers' confidence in your business value. Follow this map to build a content plan that leads to success. ]]></description>
    <author><![CDATA[Chris Chariton]]></author>
    <authorid><![CDATA[13427]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chariton_chris_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28056.asp</feedburner:origLink></item><item>
    <title><![CDATA[The real-world way to optimize reach and frequency]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/M3Kzyt4FfJU/28018.asp</link>
    <description><![CDATA[As with all things digital, there is a practical way to identify an appropriate level of impressions and spend for online media. Learn how.]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
    <date><![CDATA[November 17, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28018.asp</feedburner:origLink></item><item>
    <title><![CDATA[How social media should influence your TV buys]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/t37mP_3Oq7Q/28026.asp</link>
    <description><![CDATA[Fresh from ad:tech, these insights will give you an in-depth look at what metrics you should be tracking -- and how to interpret them correctly. ]]></description>
    <author><![CDATA[Dan Neely]]></author>
    <authorid><![CDATA[6032]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neely_daniel_70x70.jpg]]></image>
    <date><![CDATA[November 15, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28026.asp</feedburner:origLink></item><item>
    <title><![CDATA[9 basic tips every digital marketer needs ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Hh2_0wt7rmc/28048.asp</link>
    <description><![CDATA[There is a series of classic tactics that&nbsp;are essential to any digital program. Here are those basic -- yet critical -- techniques.]]></description>
    <author><![CDATA[Oscar Padilla]]></author>
    <authorid><![CDATA[10465]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_padilla_oscar70x70.jpg]]></image>
    <date><![CDATA[November 15, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28048.asp</feedburner:origLink></item><item>
    <title><![CDATA[Companies that will rule 2011]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/JMNtJX7KfZE/28014.asp</link>
    <description><![CDATA[Check out five digital marketing trends for the coming year, and the companies leading the charge.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/28014.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 tasks brands shouldn't dump on agencies ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/vlm1GgPv6Yg/27959.asp</link>
    <description><![CDATA[There are many functions that brands can do quicker, better, and definitely cheaper than their agencies can. Here's what you should be keeping on your own plate.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[November 08, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27959.asp</feedburner:origLink></item><item>
    <title><![CDATA[Sales success without the sales staff?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/gWLmb_nZV-4/27976.asp</link>
    <description><![CDATA[Self service ad platforms can win over advertisers and reduce costs, but are they the right solution for your site? Here are some advantages to launching one, and some tips for determining if it will work for you.]]></description>
    <author><![CDATA[Sharon Raj Bethapudi]]></author>
    <authorid><![CDATA[34736]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bethapudi_sharon_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27976.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to campaign across all platforms]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/LOkTb-CKMbA/27889.asp</link>
    <description><![CDATA[As we approach 100 percent connectedness as a society, we must find ways to cope with the constant stream of information. Read what ad:tech speaker Amanda Richman has to add to the conversation.<BR>]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[October 26, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27889.asp</feedburner:origLink></item><item>
    <title><![CDATA[Partner programs: How to find one that fits]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/yLw5tf8EBWk/27900.asp</link>
    <description><![CDATA[Finding a partner with the right blend of complementary strengths can be a challenge. These tips will help take the guesswork out of choosing a team that will support your marketing goals.]]></description>
    <author><![CDATA[Blaine Mathieu]]></author>
    <authorid><![CDATA[14317]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mathieu_blaine_70x70.jpg]]></image>
    <date><![CDATA[October 26, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27900.asp</feedburner:origLink></item><item>
    <title><![CDATA[The 7 dirty words of online marketing ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/UI8JTfp3cgg/27892.asp</link>
    <description><![CDATA[The language we use can be one of the best indicators of our understanding of a subject. Here are the words that we in online marketing need to banish from our vocabularies.]]></description>
    <author><![CDATA[Josh Rose]]></author>
    <authorid><![CDATA[32935]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rose_Josh_70x70.jpg]]></image>
    <date><![CDATA[October 25, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27892.asp</feedburner:origLink></item><item>
    <title><![CDATA[Making world-class content available everywhere]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/K2bckO77fpM/27790.asp</link>
    <description><![CDATA[Find out what the president of digital at Time Inc. has to say about the company's approach to advertising and the evolution of branded content.]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[October 15, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27790.asp</feedburner:origLink></item><item>
    <title><![CDATA[IAB's revenue numbers inspire, but "let's be careful out there"]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/eT5PJkn9h3c/27789.asp</link>
    <description><![CDATA[The release of the IAB's revenue report indicates an uptick in growth for digital advertising in the first half of 2010, but it might be too early to break out the bubbly. Here's why.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27789.asp</feedburner:origLink></item><item>
    <title><![CDATA[8 false promises agencies make to clients ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/tfh80xnoDgQ/27748.asp</link>
    <description><![CDATA[During the pitch process, agencies will say a lot of things to land a brand's business. Here is a list of claims that should raise eyebrows among potential clients.]]></description>
    <author><![CDATA[Robyn Freye]]></author>
    <authorid><![CDATA[4878]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_freye_robyn_70x70V2.jpg]]></image>
    <date><![CDATA[October 11, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27748.asp</feedburner:origLink></item><item>
    <title><![CDATA[Closing the gap between search and display]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/7rx3fTTFo_I/27756.asp</link>
    <description><![CDATA[In order to compete for overall ad spend, display advertising must embrace many of search marketing's best ideas and practices. Here are just a few that will translate into better ROI.]]></description>
    <author><![CDATA[Jeff Weitzman]]></author>
    <authorid><![CDATA[117]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weitzman_jeff_70x70.jpg]]></image>
    <date><![CDATA[October 11, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27756.asp</feedburner:origLink></item><item>
    <title><![CDATA[Does your campaign pass the longevity test?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/bBJZJ3FJePs/27695.asp</link>
    <description><![CDATA[The infinite life of marketing content is an often underplayed byproduct of the digital evolution. Use these tips to determine if your branding efforts will stand the test of time.<BR>]]></description>
    <author><![CDATA[Jim Spinello]]></author>
    <authorid><![CDATA[8075]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spinello_jim_70x70.jpg]]></image>
    <date><![CDATA[October 07, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27695.asp</feedburner:origLink></item><item>
    <title><![CDATA[A peek into the future of digital display]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/XKKNnpsibFc/27732.asp</link>
    <description><![CDATA[Display may be the aging grand dame of digital, but some much needed enhancements are on the way. See what's in store in terms of content, data, and&nbsp;integration.]]></description>
    <author><![CDATA[Chris O'Hara]]></author>
    <authorid><![CDATA[17402]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Chris-O-Hara-70.jpg]]></image>
    <date><![CDATA[October 06, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27732.asp</feedburner:origLink></item><item>
    <title><![CDATA[Scale vs. performance: Which wins?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/dEzibgDdXxY/27690.asp</link>
    <description><![CDATA[Although advertisers and agencies have the same goals, they have radically different perspectives and approaches. Here are some tips for striking a balance.]]></description>
    <author><![CDATA[Dean Vegliante]]></author>
    <authorid><![CDATA[34255]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vegliante_dean_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27690.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why innovation needs its agency champions]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/eOkawphlvz4/27678.asp</link>
    <description><![CDATA[Agencies are well poised to identify current growth areas and hasten a remarkable -- and lucrative -- digital evolution. Here are some specific steps to help your team do just that. ]]></description>
    <author><![CDATA[Mollie Spilman]]></author>
    <authorid><![CDATA[666]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spilman_molly_70x70.jpg]]></image>
    <date><![CDATA[October 01, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27678.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 ways to prevent getting dropped by a client]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/vEYU2Adp8oU/27658.asp</link>
    <description><![CDATA[One of the most common reasons brands switch agencies is because their current partners aren't pushing them to try new things. Here's how to deliver what clients want.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[September 27, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27658.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to fire smart, and hire smarter]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/6N6MbSrQzNw/27607.asp</link>
    <description><![CDATA[In these lean economic times, it's essential to have a staff that's operating on the same wavelength. Use these tips to build a team that will get the job done.]]></description>
    <author><![CDATA[Dennis Franczak]]></author>
    <authorid><![CDATA[29235]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Franczak-Dennis-70.jpg]]></image>
    <date><![CDATA[September 21, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27607.asp</feedburner:origLink></item><item>
    <title><![CDATA[The 5 most frightening client conversations ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/itE8aWg00kI/27612.asp</link>
    <description><![CDATA[Learn how to address and dissipate anxieties associated with pitching new business, delivering final recommendations, and critical points in between.]]></description>
    <author><![CDATA[Rob Snyder]]></author>
    <authorid><![CDATA[33577]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_snyder_rob_70x70.jpg]]></image>
    <date><![CDATA[September 20, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27612.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to measure online actions in offline dollars]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/LriDWzOGNY8/27558.asp</link>
    <description><![CDATA[Incremental site traffic is not simply an online action but rather a proxy to sales. Learn how to use your online metrics to predict offline revenue.]]></description>
    <author><![CDATA[Ariel Geifman]]></author>
    <authorid><![CDATA[27016]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_geifman_ariel_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27558.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 steps to a successful dynamic campaign launch]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/sMcDgH8yZsM/27562.asp</link>
    <description><![CDATA[The emergence of dynamic platforms in the online display sector has facilitated streamlined creative development and improved ROI. Here's why.]]></description>
    <author><![CDATA[Greg Smith]]></author>
    <authorid><![CDATA[33259]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_smith_gregory_70x70.jpg]]></image>
    <date><![CDATA[September 14, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27562.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 obsolete digital marketing strategies]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/yUm_DR8-sMg/27564.asp</link>
    <description><![CDATA[Many of the old dogs of digital and traditional marketing are not quick to learn new tricks. See why these outdated techniques can sabotage your campaign.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[September 13, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27564.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing platforms that miss the mark]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/wUtLnw9b02E/27508.asp</link>
    <description><![CDATA[All marketing channels are not created equal. Watch as a handful of marketers discuss the platforms that haven't added value for their brands.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Brand2010_MiamiInt104_70x70.jpg]]></image>
    <date><![CDATA[September 03, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27508.asp</feedburner:origLink></item><item>
    <title><![CDATA[PR stunts gone horribly wrong ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/yTjvlawG6mw/27491.asp</link>
    <description><![CDATA[Taking risks is no substitute for smart PR planning. Follow these tips to ensure an attention-grabbing exploit doesn't blow up in your face. ]]></description>
    <author><![CDATA[Craig Calder]]></author>
    <authorid><![CDATA[11537]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_calder_craig_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27491.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 free online PR tactics that deliver ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/9jwPsvC2R48/27467.asp</link>
    <description><![CDATA[There are many simple online steps you can take to increase your brand's exposure. Are you taking advantage of all these opportunities?]]></description>
    <author><![CDATA[Rachel Hunt]]></author>
    <authorid><![CDATA[33578]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hunt_rachel_70x70.jpg]]></image>
    <date><![CDATA[August 30, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27467.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to use digital media to find new customers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/JR43cbq9yZk/27480.asp</link>
    <description><![CDATA[Digital media has opened new doors for customer acquisition. Watch as a handful of brand marketers discuss how they are using digital media to find new customers.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Brand2010_MiamiInt103_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27480.asp</feedburner:origLink></item><item>
    <title><![CDATA[8 marketing blunders to avoid ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/OX6WiJmbDyQ/27454.asp</link>
    <description><![CDATA[Repeating mistakes can take a significant toll on your brand. Take a history lesson from these marketing calamities.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[August 25, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27454.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 strategies for a captivating social media conversation]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/I3yL7WDKDzk/27431.asp</link>
    <description><![CDATA[In the social media sphere, it is imperative to look at your objectives and determine which tactics will deliver on your goals. Here are five approaches to consider.]]></description>
    <author><![CDATA[Peter Platt]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27431.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 new rules for your online surveys]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/sbDDkB5snK8/27359.asp</link>
    <description><![CDATA[Surveys are a quick and productive way to test your assumptions and pick your consumers' brains. Use these pointers to get the most from your efforts.]]></description>
    <author><![CDATA[Mike Courtney]]></author>
    <authorid><![CDATA[33261]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_courtney_mike_70x70.jpg]]></image>
    <date><![CDATA[August 16, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27359.asp</feedburner:origLink></item><item>
    <title><![CDATA[A roadmap for socially conscious brands]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Hav9VkXhLUg/27385.asp</link>
    <description><![CDATA[A lot of brands are turning to social causes to amplify their own messaging and engage consumers on a deeper level. Find out the rules for the road.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27385.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 jobs that brands are struggling to fill]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/FQ21V8i_YzE/27391.asp</link>
    <description><![CDATA[Growth is a good thing for any company, but sometimes that success comes with new challenges. Watch as three brands discuss the areas in which they need the most help.]]></description>
    <author />
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Brand2010_MiamiInt102_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27391.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to measure SEO for maximum impact]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/lV304ZDzCR0/27329.asp</link>
    <description><![CDATA[Tracking organic rankings is an easy way to measure your progress in SEO, but it only scratches the surface. Here's how to make your analysis more actionable. ]]></description>
    <author><![CDATA[John Faris]]></author>
    <authorid><![CDATA[5218]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_faris_john_70x70new.jpg]]></image>
    <date><![CDATA[August 05, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27329.asp</feedburner:origLink></item><item>
    <title><![CDATA[Technology to liven up your creative]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/xO4zzMDpJRI/27321.asp</link>
    <description><![CDATA[It can be a struggle to find a great idea that can be applied to online ad creative. But innovative technology from four companies might help you lighten the load.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27321.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to start your own agency]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/DrFlrbier74/27312.asp</link>
    <description><![CDATA[Tired of answering to a boss? Thinking about going out on your own? Follow this sound advice from some successful entrepreneurs.]]></description>
    <author><![CDATA[Rich Cherecwich]]></author>
    <authorid><![CDATA[10649]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cherecwich_rich_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27312.asp</feedburner:origLink></item><item>
    <title><![CDATA[A guide to launching your virtual event]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/ioaqEmZXgbg/27290.asp</link>
    <description><![CDATA[Virtual engagement platforms are a great way to reach audiences around the clock. Use these pointers to attract engaged consumers to your campaign.]]></description>
    <author><![CDATA[Joerg Rathenberg]]></author>
    <authorid><![CDATA[33321]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rathenberg_joerg_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27290.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why agencies must lead the technology charge]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/DKpZN2fcqX8/27291.asp</link>
    <description><![CDATA[Emerging advertising technologies are altering the competitive landscape for agencies. Here's how they can adapt and survive. ]]></description>
    <author><![CDATA[Amielle Lake]]></author>
    <authorid><![CDATA[26282]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lake_amielle_70x70.jpg]]></image>
    <date><![CDATA[August 02, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27291.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 online advertising trends to track]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/DzurqTWUJiA/27280.asp</link>
    <description><![CDATA[After a dismal year in 2009, online advertising is bouncing back. Read more on the trends you'll see playing out this year.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27280.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketers' favorite digital tools and toys]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/RavGN7ayDQA/27289.asp</link>
    <description><![CDATA[Discover the new technologies that are capturing the industry's attention right now.]]></description>
    <author />
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Brand2010_MiamiInt05_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27289.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 fantastic campaigns where digital came first ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/bkz-2MF1PHQ/27266.asp</link>
    <description><![CDATA[Your digital marketing shouldn't support your TV advertising -- it should be the other way around. Check out these brands that get it right.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[July 26, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27266.asp</feedburner:origLink></item><item>
    <title><![CDATA[Brands that love user-generated content]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/OzIUL5-8dr0/27258.asp</link>
    <description><![CDATA[User-generated content is hot, but can it compete with in-house ideas from the pros? Watch as three brand marketers reveal how it has worked for them.]]></description>
    <author />
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Brand2010_MiamiInt04_70x70.jpg]]></image>
    <date><![CDATA[July 22, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27258.asp</feedburner:origLink></item><item>
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    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/h734mLMpNhA/27141.asp</link>
    <description><![CDATA[Who is responsible for value in the media supply chain? Find out why the answer to this question has not -- and will not -- change.]]></description>
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    <authorid><![CDATA[79]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_coffin_jarvis_70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/27141.asp</feedburner:origLink></item><item>
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    <description><![CDATA[In a highly competitive marketplace, it can be hard to let down your guard and partner with other agencies. But here's what you have to gain in doing so.]]></description>
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    <authorid><![CDATA[29235]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Franczak-Dennis-70.jpg]]></image>
    <date><![CDATA[July 20, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27193.asp</feedburner:origLink></item><item>
    <title><![CDATA[What you can do now to drive ROI]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/7CJscaJbOxY/27239.asp</link>
    <description><![CDATA[As marketers test out the latest optimization techniques, there are some key areas that they -- and their publishing partners -- should zero in on to get the most bang for their bucks.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_petix_christopher_70x70.jpg]]></image>
    <date><![CDATA[July 20, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27239.asp</feedburner:origLink></item><item>
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    <description><![CDATA[What's a demand-side platform, and how does it differ from the myriad available ad strategies? Find out what makes this discipline stand out, and whether it might be a good option for your next campaign.]]></description>
    <author><![CDATA[Rob Leathern]]></author>
    <authorid><![CDATA[31336]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leathern_rob_70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/27227.asp</feedburner:origLink></item><item>
    <title><![CDATA[Social media: What platforms deliver?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/f3c5KLFvI5Y/27208.asp</link>
    <description><![CDATA[As marketers continue to experiment with social media, some brands are finding that certain platforms tend to work better than others. Watch as a handful of brand marketers weigh in on what works best for them.]]></description>
    <author />
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Brand2010_MiamiInt03_70x70.jpg]]></image>
    <date><![CDATA[July 16, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27208.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to make the digital career transition]]></title>
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    <description><![CDATA[Moving from the traditional to the digital marketing world can be challenging. Follow these tips to prove your passion and value.]]></description>
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    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/27205.asp</feedburner:origLink></item><item>
    <title><![CDATA[The platform wars: Who will win and who will lose?]]></title>
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    <description><![CDATA[In an industry rife with middlemen, the marketplace noise for the average media buyer is epic. Take a look at what needs to happen for technology to help -- not hurt -- all players in the ad monetization game.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Chris-O-Hara-70.jpg]]></image>
    <date><![CDATA[July 14, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27180.asp</feedburner:origLink></item><item>
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    <description><![CDATA[As women overtake men online, stale assumptions have become flimsy and obvious. Here are some critical insights on how to reach women online.]]></description>
    <author><![CDATA[Emily Girolamo]]></author>
    <authorid><![CDATA[21165]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_girolamo_emily__70x70.jpg]]></image>
    <date><![CDATA[July 09, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27122.asp</feedburner:origLink></item><item>
    <title><![CDATA[Agencies versus brands: Who tracks new technologies?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/WdJt1ujMqkk/27129.asp</link>
    <description><![CDATA[Should brands be at the forefront of tracking and adopting new technologies, or is that the agency's domain? We asked a handful of brand marketers where they stand.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Brand2010_MiamiInt02_70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/27129.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 ways to kill your marketing career ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/YSm8IjHC_c0/27076.asp</link>
    <description><![CDATA[If you find yourself falling into any of these traps in your career as a digital marketing professional, you might want to grab a life preserver.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image />
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<feedburner:origLink>http://www.imediaconnection.com/content/27076.asp</feedburner:origLink></item><item>
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    <description><![CDATA[After a tough year, digital is jumping again. Take a look back at the biggest stories so far and how they will affect the rest of the year.]]></description>
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    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[June 24, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26995.asp</feedburner:origLink></item><item>
    <title><![CDATA[The agency relationship is broken ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/QlroWqjBb00/27045.asp</link>
    <description><![CDATA[It's time to stop pretending that there isn't a problem with brand-agency relations. Here's why it might be a smart idea to fire your agency and never look back.]]></description>
    <author><![CDATA[Marc Fleishhacker]]></author>
    <authorid><![CDATA[31105]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fleishhacker_marc_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27045.asp</feedburner:origLink></item><item>
    <title><![CDATA[A sense of place: Why environments matter]]></title>
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    <description><![CDATA[The Online Publishers Association released a new study to help brand marketers better understand how consumers receive and respond to online brand advertising.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_horan_pam_70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/27016.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to reap the rewards of print's demise]]></title>
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    <description><![CDATA[With more money flowing into digital, agency and publisher relationships are about to change dramatically. Here's how both groups can profit in this new marketing era.]]></description>
    <author><![CDATA[Stanley Federman ]]></author>
    <authorid><![CDATA[31277]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_federman_stanley_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2010]]></date>
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    <title><![CDATA[Which jobs are agencies scrambling to fill? ]]></title>
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    <description><![CDATA[As digital agencies continue to grow, certain job positions are becoming harder to staff. Watch as today's top digital agencies pinpoint the most challenging skills to find.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Austin_MOTS3_70x70.jpg]]></image>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weaver_doug_70x70(1).jpg]]></image>
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    <description><![CDATA[Interactive marketing is full of traditional concepts that are no longer practical. At the iMedia Agency Summit, Doug Weaver outlined a dozen ideas currently killing imagination.]]></description>
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    <authorid><![CDATA[120]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weaver_doug_70x70(1).jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/26891.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital marketing: Going beyond our sexy exterior]]></title>
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    <description><![CDATA[Our industry is sexy, but it's also smart. Here's why digital marketers need to start commanding respect for their business practices -- not just their knowledge of the latest toys.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26889.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Everything has changed, and in this "Mad Max" marketing world, only the fittest will survive. Read on to see whether it's time to blow up your entire business model.]]></description>
    <author><![CDATA[Tony Quin ]]></author>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_quin_tony_70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/26831.asp</feedburner:origLink></item><item>
    <title><![CDATA[Dead internet ideas: Blind RFPs]]></title>
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    <description><![CDATA[Interactive marketing is full of traditional concepts that are no longer practical. At the iMedia Agency Summit, Doug Weaver outlined a dozen ideas currently killing imagination.]]></description>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weaver_doug_70x70(1).jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/26885.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Interactive marketing is full of traditional concepts that are no longer practical. At the iMedia Agency Summit, Doug Weaver outlined a dozen ideas currently killing imagination.]]></description>
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    <image><![CDATA[/images/content/hs_weaver_doug_70x70(1).jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/26884.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Some clients just don't get it, no matter how hard you try. Here's a lighthearted guide to some common and comical types, along with some very dumb -- and very real -- things they say.]]></description>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_easter_brian_70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/26881.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Rolling the dice on new business, services, and personnel is the only way to keep an agency thriving. Use this guide to decide when a risk is -- or isn't -- worth it.&nbsp; ]]></description>
    <author><![CDATA[Dennis Franczak]]></author>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Franczak-Dennis-70.jpg]]></image>
    <date><![CDATA[May 25, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26810.asp</feedburner:origLink></item><item>
    <title><![CDATA[Attracting and retaining the agency staff you need]]></title>
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    <description><![CDATA[When hiring for your company, it helps to draw from a wide variety of philosophies and skill sets. Follow these pointers to make sure you have the gaps covered. ]]></description>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[May 19, 2010]]></date>
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    <description><![CDATA[Ready to dip your toes in performance waters, but you don't know your CPMs from CPCs or DSPs? Check out the essential ABCs of this burgeoning media discipline. ]]></description>
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    <image><![CDATA[/images/content/hs_shor_david_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2010]]></date>
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    <title><![CDATA[What's in a name? The truth about odd agencies]]></title>
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    <description><![CDATA[Dull agency names that simply list the partners have been replaced by unique, instantly memorable monikers. Here's how five digital shops found theirs.]]></description>
    <author><![CDATA[Tim Loc]]></author>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_loc_tim_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2010]]></date>
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    <title><![CDATA[8 tips for a legendary marketing resume ]]></title>
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    <description><![CDATA[Standing out in a competitive job market is no easy task. Find out what gets these interactive executives excited when they're sifting through resumes.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26704.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to climb the agency ladder]]></title>
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    <description><![CDATA[Ad agencies are unique workplaces, but the principles for career advancement are still basic. Follow these tips to find success in this ever-changing industry.]]></description>
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    <authorid><![CDATA[24396]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chapman_cc_70x70.jpg]]></image>
    <date><![CDATA[May 11, 2010]]></date>
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    <title><![CDATA[Kodak's focus for digital success: Be willing to go for it ]]></title>
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    <description><![CDATA[As CMO of one of the biggest brands around, Kodak's Jeffrey Hayzlett knows the value of clear direction and a solid business plan. Hear what this entertaining executive has to say about living in a marketer's world.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_V270x70.JPG]]></image>
    <date><![CDATA[May 07, 2010]]></date>
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    <title><![CDATA[Why it's time for new marketing optimism]]></title>
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    <description><![CDATA[Afraid that troubled times and new media responsibilities mean digital's golden age is over? Starcom USA's CEO, Lisa Donohue, explains why&nbsp;an era of change will&nbsp;prove how indispensible good marketers are.]]></description>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Donohue_Lisa_70x70.jpg]]></image>
    <date><![CDATA[May 06, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26674.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 challenges facing small digital agencies]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/_YLKA1izs6A/26511.asp</link>
    <description><![CDATA[There are certain obstacles that keep smaller agencies from landing big-name clients. Learn how to work around these common challenges and form a better plan of attack.]]></description>
    <author><![CDATA[Dennis Franczak]]></author>
    <authorid><![CDATA[29235]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Franczak-Dennis-70.jpg]]></image>
    <date><![CDATA[April 23, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26511.asp</feedburner:origLink></item><item>
    <title><![CDATA[The new rules for agency outreach]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/vnc2AGs0VZE/26483.asp</link>
    <description><![CDATA[Agencies often forget to apply their marketing advice to their own efforts. Here's what one digital shop learned when it finally started to practice what it preached.]]></description>
    <author><![CDATA[Eric Anderson]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <date><![CDATA[April 19, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26483.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to instill authenticity in your marketing message]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/WU_15SyxQZ8/26407.asp</link>
    <description><![CDATA[There is no grey area in today's marketplace -- your message is either simple and true, or it is confusing and false. Use these tips to keep your brand messages on point. ]]></description>
    <author><![CDATA[Jeff Cannon]]></author>
    <authorid><![CDATA[823]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cannon_jeff_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26407.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital marketing questions in search of answers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/yn9_6CTWDbM/26358.asp</link>
    <description><![CDATA[Digital media proliferation is driving agencies to seek common-sense strategies, but they're encountering more challenges than solutions. Here are some of their top concerns. ]]></description>
    <author><![CDATA[Chris O'Hara]]></author>
    <authorid><![CDATA[17402]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Chris-O-Hara-70.jpg]]></image>
    <date><![CDATA[April 06, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26358.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 reasons digital agencies will fail ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/JwW1OzMklzU/26392.asp</link>
    <description><![CDATA[The role of the digital agency is evolving quickly, and those that don't adapt will be left behind. Here are the current industry forces that threaten digital agencies' relevance.]]></description>
    <author><![CDATA[Karen Macumber]]></author>
    <authorid><![CDATA[25625]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macumber_karen_70x70(1).jpg]]></image>
    <date><![CDATA[April 05, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26392.asp</feedburner:origLink></item><item>
    <title><![CDATA[Fresh ideas for your next campaign]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/3HZlJTO-Sy4/26371.asp</link>
    <description><![CDATA[History's great innovators were never concerned with ROI or 50/50 splits, and you shouldn't be either. Try these bold tactics for reenergizing your marketing strategy.]]></description>
    <author><![CDATA[Jeanniey Mullen]]></author>
    <authorid><![CDATA[3748]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mullen_jeanniey_70x70.jpg]]></image>
    <date><![CDATA[April 05, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26371.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 words you should never say to your client ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/T2EoxfJOb7o/26322.asp</link>
    <description><![CDATA[If you want to communicate meaningfully with your clients, there are a few terms you should throw away. Try to eliminate these from your vocabulary.]]></description>
    <author><![CDATA[Phyllis Schaeffler Dealy]]></author>
    <authorid><![CDATA[29659]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_deally_phyllis_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26322.asp</feedburner:origLink></item><item>
    <title><![CDATA[Your guide for marketing to marketers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/JWbnetqMvN8/26188.asp</link>
    <description><![CDATA[Pitching to the ever-savvy CMO crowd can be a daunting challenge. To effectively reach this elite group, follow these tips.]]></description>
    <author><![CDATA[Robyn Freye ]]></author>
    <authorid><![CDATA[4878]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_freye_robin_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26188.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to deliver a rockin' client pitch ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/N_nMVWaD6BQ/26216.asp</link>
    <description><![CDATA[Every pitch holds the promise of greatness -- as well as an opportunity to completely blow it. Consider these tactics for setting yourself apart from competitors.]]></description>
    <author><![CDATA[Daniel Flamberg]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flamberg_70x70.jpg]]></image>
    <date><![CDATA[March 22, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26216.asp</feedburner:origLink></item><item>
    <title><![CDATA[The 3 pillars of advertising innovation]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/aJUVWKWjOgM/26189.asp</link>
    <description><![CDATA[Many marketers incorrectly believe that innovation requires new technology. Here are three trends that will lead to innovation through thinking, not technology. ]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[March 16, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26189.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital agencies' greatest obstacles]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/eP4T1sgFE_Q/26149.asp</link>
    <description><![CDATA[Watch as iMedia's marketer on the street uncovers the biggest threats facing digital agencies in today's marketplace.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_hs-video_kevinryan_vegas_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26149.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why marketers can't ignore the cloud computing revolution]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/2lMOAJ2QG70/26124.asp</link>
    <description><![CDATA[Think cloud computing is too techie a topic for you to care about it? See why disregarding this megatrend is like shutting your eyes to the future of online advertising.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26124.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 habits of highly effective online marketers ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/ZBFRgAjYNWE/26131.asp</link>
    <description><![CDATA[Mediocrity doesn't cut it in this business. Learn the traits and practices that will put you on the road to mastering the craft of online marketing.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[March 10, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26131.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why old media is drowning in new media waters]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/cTDwCXawDbA/26112.asp</link>
    <description><![CDATA[The iPad won't patch the leak that is draining the print media audience, but there's another digital technology that will keep some newspapers and magazines afloat.]]></description>
    <author><![CDATA[Andrew Edwards ]]></author>
    <authorid><![CDATA[19809]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_andrews_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26112.asp</feedburner:origLink></item><item>
    <title><![CDATA[Who owns digital data?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/eRF33BC-GRA/26078.asp</link>
    <description><![CDATA[The data ownership question is a sticky one. Business models hang in the balance, and apparently the IAB and the AAAA have an answer. But is it the right one?]]></description>
    <author><![CDATA[Tom Hespos ]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26078.asp</feedburner:origLink></item><item>
    <title><![CDATA[8 signs it's time to quit your job ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/TWL_jzoNtz0/26069.asp</link>
    <description><![CDATA[In an industry where people live and breathe their work, have you started to hate your life? Consider these indications that it might be time to part ways with your current company. ]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26069.asp</feedburner:origLink></item><item>
    <title><![CDATA[Key points that will define media's next revolution]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/wjQfSqNgr3M/26030.asp</link>
    <description><![CDATA[While 2010 might not be the year for a complete shake-up, there are a few areas where big shifts are most likely to happen.]]></description>
    <author><![CDATA[Zephrin Lasker ]]></author>
    <authorid><![CDATA[16458]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lasker_zephrin_70x70.jpg]]></image>
    <date><![CDATA[March 01, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26030.asp</feedburner:origLink></item><item>
    <title><![CDATA[An ROI-boosting alternative to search marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/1tRZLQMJ-ik/26022.asp</link>
    <description><![CDATA[Paid search is a mainstay of online advertising, but there are other performance-based platforms that can outperform search. Take a look at the available options.]]></description>
    <author><![CDATA[Scott Litman]]></author>
    <authorid><![CDATA[28588]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_litman_scott_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26022.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 brands to watch in 2010]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/EdCEVAiB280/26021.asp</link>
    <description><![CDATA[Watch as iMedia's marketer on the street investigates which brands will make a big splash this year.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_hs-video_kevinryan_vegas_70x70.jpg]]></image>
    <date><![CDATA[February 24, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26021.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 neglected interactive marketing best practices ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/_Jr7HBHfNqI/26005.asp</link>
    <description><![CDATA[In a rapidly changing industry, it's easy to lose track of common-sense success strategies. Consider this your guide for getting back on track.]]></description>
    <author><![CDATA[Fred Brown]]></author>
    <authorid><![CDATA[24145]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brown_fred_70x70.jpg]]></image>
    <date><![CDATA[February 24, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26005.asp</feedburner:origLink></item><item>
    <title><![CDATA[Developing digital: Policy, process, and protection]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/p_rDKucZCKI/25974.asp</link>
    <description><![CDATA[What are the best ways to develop a strategy, determine your social media parameters, and safely navigate uncharted digital territory? Find out in these master class podcasts from the iMedia Brand Summit in Las Vegas.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70(1).gif]]></image>
    <date><![CDATA[February 23, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25974.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 signs of poor brand management in the digital age]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/-dyP6lctjD8/25964.asp</link>
    <description><![CDATA[The most important brands in our lives earned their spots through strong leadership. If you want to be among the best, avoid these common pitfalls.]]></description>
    <author><![CDATA[Matthew Loebman]]></author>
    <authorid><![CDATA[28733]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_loebman_matt_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25964.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 sneaky marketing tactics you need to avoid ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/pDqgVj1VtBY/25915.asp</link>
    <description><![CDATA[It can be tempting to get crafty with your online marketing practices, but certain shortcuts will harm your brand more than you think. See why you need to steer clear of these common deceptions.]]></description>
    <author><![CDATA[Jonathan Richman]]></author>
    <authorid><![CDATA[22707]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_richman_jonathan_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25915.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to realign your digital marketing focus]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/IAnldAlvMbc/25910.asp</link>
    <description><![CDATA[With economic recovery still in the distance, now is the perfect time to look at how work gets done at your organization. Use these strategies to get your brand or agency running smoother than ever.]]></description>
    <author><![CDATA[Hilary Weber]]></author>
    <authorid><![CDATA[3931]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weber_hilary_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25910.asp</feedburner:origLink></item><item>
    <title><![CDATA[How online maps will change advertising]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/WofayGbPBIA/25861.asp</link>
    <description><![CDATA[The latest Google and Bing online mapping functionalities have huge implications for advertising going forward. Get acquainted with the opportunities.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25861.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 ways marketers can regain consumer trust]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/ax0YbwHFplE/25772.asp</link>
    <description><![CDATA[Creating trustworthy ads in a user-controlled space is no easy feat, and marketers must also create a true value exchange by providing something that people want. Here's what you can do.]]></description>
    <author><![CDATA[Anna Kassoway]]></author>
    <authorid><![CDATA[27675]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kassoway_anna_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25772.asp</feedburner:origLink></item><item>
    <title><![CDATA[CMO oversights that will lead to failure]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/icye4irqJkQ/25844.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, Pam Horan, president of the Online Publishers Association, presents some common CMO mistakes and explains the detrimental effects they can cause if ignored.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[February 04, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25844.asp</feedburner:origLink></item><item>
    <title><![CDATA[Top marketing innovation killers ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/twDLYOJigsg/25787.asp</link>
    <description><![CDATA[Digital marketing has lost its edge, leaving us trapped in a vicious cycle of mediocrity. Take a look at these top barriers to innovation -- and see how you can circumvent them.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[February 01, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25787.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 CMO mistakes that will ruin your brand]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/FeqjvbVF0HQ/25780.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, Jeff Hayzlett, CMO of Kodak, talks about common CMO mistakes that can lead to a branding downfall.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70(1).jpg]]></image>
    <date><![CDATA[January 29, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25780.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 qualities that all digital talent must have]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/ibOAkK1NntM/25766.asp</link>
    <description><![CDATA[We asked some top digital agencies to tell us what characteristics they look for when hiring new team members. Watch to find out what ranks at the top.]]></description>
    <author><![CDATA[Greg Bardsley]]></author>
    <authorid><![CDATA[17940]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-video_vid9_70x70.jpg]]></image>
    <date><![CDATA[January 28, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25766.asp</feedburner:origLink></item><item>
    <title><![CDATA[TV networks try new tricks to solve old problems]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/EoxLGPehqyE/25756.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney interviews executives from USA and Discovery to learn what new trends and technologies will emerge this year.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[January 27, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25756.asp</feedburner:origLink></item><item>
    <title><![CDATA[How online marketing must change]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/19WElh9Ybyk/25731.asp</link>
    <description><![CDATA[iMedia asked some top digital agency leaders to discuss what they see as the single greatest obstacle facing digital marketing. See what they had to say.]]></description>
    <author><![CDATA[Greg Bardsley]]></author>
    <authorid><![CDATA[17940]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/gregbardsley_smaller70x70.jpg]]></image>
    <date><![CDATA[January 25, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25731.asp</feedburner:origLink></item><item>
    <title><![CDATA[13 signs the marketing industry is recovering ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Jvv4usC8QSc/25655.asp</link>
    <description><![CDATA[There are good reasons to be optimistic about a marketing industry upturn this year, especially in the digital sector. Consider these glimmers of hope.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25655.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 principles of breakthrough success in the "Relationship Era"]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/2H13rsWbwRw/25594.asp</link>
    <description><![CDATA[Until recently, there were only two eras of marketing. But times are changing. Here are some approaches that successful brands are using to push past the rest of the pack. ]]></description>
    <author><![CDATA[Doug Levy ]]></author>
    <authorid><![CDATA[22977]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_levy_doug_70x70.jpg]]></image>
    <date><![CDATA[January 12, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25594.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 CMO mistakes to avoid in 2010]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/lJ908foZcGI/25598.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, John Wiseman of Thrillist discusses the online media spending decisions that could land CMOs in the hotseat.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25598.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 ways to combat a CMO's digital ignorance ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/2YnmbEyuSiY/25571.asp</link>
    <description><![CDATA[Is your CMO in need of some digital marketing education? Here are the talking points you will need when fighting for proper strategies in mobile, social media, video, and search and display.]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[January 11, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25571.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 ways reach rankings can mislead you]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/HUzB_j6SHPg/25565.asp</link>
    <description><![CDATA[Media planners place a lot of weight on ad network reach rankings, but this indicator might not be taking quality into consideration. See how to know if you're getting the best bang for your buck.]]></description>
    <author><![CDATA[Julia Casale-Amorim]]></author>
    <authorid><![CDATA[5320]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_casale_amorim_julia_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25565.asp</feedburner:origLink></item><item>
    <title><![CDATA[Interactive strategies that will flourish (or flop) ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/6Q1dqAc9hG8/25509.asp</link>
    <description><![CDATA[2010 won't be all roses and kittens. See which marketing channels have a tough year ahead of them, and which strategies are poised for unprecedented success.]]></description>
    <author><![CDATA[Daniel Flamberg]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flamberg_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25509.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital marketing resolutions for 2010]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/WZcDgzGpkjQ/25483.asp</link>
    <description><![CDATA[2009 was a challenging year for marketers. So what have we learned, and how can we put those lessons into practice? Here are one agency leader's resolutions for the coming year.]]></description>
    <author><![CDATA[Adam Kleinberg ]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[January 05, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25483.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 digital agency survival tips for 2010 ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/DRCX2g10H5E/25464.asp</link>
    <description><![CDATA[Looking to stay alive in the ever-changing agency world? Heed these words of advice for the coming year.]]></description>
    <author><![CDATA[Liz Ross]]></author>
    <authorid><![CDATA[1998]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ross_liz_70x70.jpg]]></image>
    <date><![CDATA[January 04, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25464.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 tactics that will dominate digital in 2010]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/WcMImfCZP_k/25423.asp</link>
    <description><![CDATA[As we head into the new year, marketers can either go for the gold or go home. Here's how savvy marketers will develop winning digital campaigns in 2010.]]></description>
    <author><![CDATA[Drew Neisser]]></author>
    <authorid><![CDATA[1162]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neisser_drew_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25423.asp</feedburner:origLink></item><item>
    <title><![CDATA[Websites that popped (or flopped) in 2009]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/z_33Z6hxiOU/25426.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney looks at five websites that were predicted to fare well over the previous year and determines which is the winner for 2009.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[December 16, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25426.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 tips to maximize online ROI]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/UvrgfNkScww/25422.asp</link>
    <description><![CDATA[Consumers are asking for more product information in context before they agree to take action. Here are some suggestions for taking advantage of their increased interest to drive higher ROI.<BR>]]></description>
    <author><![CDATA[Scott Severson]]></author>
    <authorid><![CDATA[17562]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_severson_scott_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25422.asp</feedburner:origLink></item><item>
    <title><![CDATA[Death of the marketing budget ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/8lHFH9lHxvk/25416.asp</link>
    <description><![CDATA[If your marketing department is still battling for its fair share of the budget every year, you're waging an outdated war. Here's how your planning needs to evolve.]]></description>
    <author><![CDATA[Jonathan Shapiro]]></author>
    <authorid><![CDATA[26704]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shapiro_jonathan_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25416.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why are brand marketers still afraid of digital?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/h0HfKqVKHbM/25400.asp</link>
    <description><![CDATA[iMedia's marketer on the street questions why brands continue to ignore digital and opt to put the bulk of their spend into traditional media instead.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Q2_Still70x70.jpg]]></image>
    <date><![CDATA[December 15, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25400.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 ways to craft a meaningful internship]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/8w6FOWV0SmQ/25364.asp</link>
    <description><![CDATA[Properly conceived internships provide value to both employers and candidates. Follow these guidelines to ensure you get the most out of your program.]]></description>
    <author><![CDATA[Christin Accomando]]></author>
    <authorid><![CDATA[26109]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_accomando_christin_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25364.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 ways to sabotage your PR efforts]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/HpDIX2NYWX0/25386.asp</link>
    <description><![CDATA[A solid public relations team can boost exposure, but you can't expect it to pull off miracles. Keep your team happy by avoiding these missteps.]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25386.asp</feedburner:origLink></item><item>
    <title><![CDATA[More expert marketing predictions for 2010 ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/qxBy6v5-UGM/25348.asp</link>
    <description><![CDATA[iMedia's panel of industry thought leaders weighs in on the interactive marketing platforms and campaign strategies that will connect with consumers in the coming year.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25348.asp</feedburner:origLink></item><item>
    <title><![CDATA[The frightful future of print media]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/CW0QKwlUydc/25247.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, Robert Fleming of the eMarketing Association explains why newspapers will disappear by 2019 and what this means for the future of print media.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25247.asp</feedburner:origLink></item><item>
    <title><![CDATA[8 experts' predictions for 2010 ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/8t7bMqCRLBY/25313.asp</link>
    <description><![CDATA[iMedia's panel of industry thought leaders weighs in on the brands, agencies, and technologies that are going to reshape the interactive space in the coming year.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[December 07, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25313.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing platforms that will reach fruition in 2010]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/lJfJ7thAw8E/25200.asp</link>
    <description><![CDATA[iMedia's marketer on the street investigates the digital marketing platforms that will come into their own in the year ahead.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Q2_Still70x70.jpg]]></image>
    <date><![CDATA[December 03, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25200.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 tips to prevent your pitches from stinking]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/d3-PhjuRwOw/25202.asp</link>
    <description><![CDATA[Marketers can smell an improperly motivated vendor a mile away. Try these simple tactics to prove that you want more than the sale -- you want to be a valued partner.]]></description>
    <author><![CDATA[Chad Little]]></author>
    <authorid><![CDATA[4184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_little_chad_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25202.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why your campaign is cheapening digital]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/02sE5ajhHKE/25198.asp</link>
    <description><![CDATA[As media transactions are becoming more commoditized, we are losing the business value that agencies provide. See why this impending cycle is likely to stifle creativity and strategy in the name of cost savings.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25198.asp</feedburner:origLink></item><item>
    <title><![CDATA[Don't ditch diligence in favor of digital]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/a3rm15lA2xE/25199.asp</link>
    <description><![CDATA[In this case study, a financial company struggled because it ignored some marketing fundamentals when creating its digital plan. Take a lesson from its missteps, and see how it got back on track.]]></description>
    <author><![CDATA[Dan Eggleston]]></author>
    <authorid><![CDATA[25649]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_eggleston_dan_70x70.jpg.jpg]]></image>
    <date><![CDATA[November 25, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25199.asp</feedburner:origLink></item><item>
    <title><![CDATA[The questionable future of branded entertainment]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/jGzczUdU4Kc/25203.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, MediaLink President Wenda Harris Millard explains how branded entertainment is changing and what we can expect to see in the future.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[November 24, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25203.asp</feedburner:origLink></item><item>
    <title><![CDATA[The skills digital agencies will need to lead ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/DprvzT_-tHg/25163.asp</link>
    <description><![CDATA[If it takes a village to build a brand, agencies themselves will need to evolve into strong communities of service providers to survive. Here are some of the essential building blocks that will make it happen.]]></description>
    <author><![CDATA[John Lane]]></author>
    <authorid><![CDATA[14103]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lane_john_70x70.jpg]]></image>
    <date><![CDATA[November 23, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25163.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 ways to revitalize your digital media strategy]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/aMLdrpXAoJg/25132.asp</link>
    <description><![CDATA[Why separate earned from paid media, social from commercial content, or advertising from search? Consider this strategy for approaching digital marketing with one budget pool that leverages all media.]]></description>
    <author><![CDATA[Karen Macumber]]></author>
    <authorid><![CDATA[25625]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macumber_karen_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25132.asp</feedburner:origLink></item><item>
    <title><![CDATA[Preparing for a world without salespeople]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/YRTY01Hqp-k/25153.asp</link>
    <description><![CDATA[The latest generation of consumers doesn't want to talk to your salespeople. Here's how to put those resources to better use.]]></description>
    <author><![CDATA[Reid Carr ]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[November 19, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25153.asp</feedburner:origLink></item><item>
    <title><![CDATA[Brands that agencies would love to land]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/igL6MxijtU0/25159.asp</link>
    <description><![CDATA[When agencies find a perfect client, it can be like magic. We asked some top digital agencies to tell us the brands that they dream of working with.]]></description>
    <author><![CDATA[Greg Bardsley]]></author>
    <authorid><![CDATA[17940]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/vid4.jpg]]></image>
    <date><![CDATA[November 19, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25159.asp</feedburner:origLink></item><item>
    <title><![CDATA[Achieving viral video success for your brand]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Bgmq5PvJE4Q/25147.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney hits the iMedia Breakthrough Summit to ask viral video expert Kevin Nalty how brands can harness the power of YouTube.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[November 18, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25147.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tools for cutting out tedious campaign tasks]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/olDqCBRTD6Y/25126.asp</link>
    <description><![CDATA[Every digital campaign features lots of small, repetitive jobs. Your agency can save time and become even more efficient by employing these tools.]]></description>
    <author><![CDATA[Eldad Persky ]]></author>
    <authorid><![CDATA[25370]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_persky_eldad_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25126.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why brands need to own their content channels]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/xpVKjh01Bb0/25131.asp</link>
    <description><![CDATA[Traditional advertising doesn't work when consumers have complete control over what they watch, read, and listen. Here's why controlling your own media channel will help you break through.]]></description>
    <author><![CDATA[Gordon Plutsky]]></author>
    <authorid><![CDATA[25548]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_plutsky_gordon_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25131.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital agencies: What's holding them back?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/IfAKykxKThU/25108.asp</link>
    <description><![CDATA[Watch as iMedia's marketer on the street investigates the biggest challenges threatening digital agencies today.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Q2_Still70x70.jpg]]></image>
    <date><![CDATA[November 13, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25108.asp</feedburner:origLink></item><item>
    <title><![CDATA[The secret media-buying revolution]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/FNRBbgOnh3E/25073.asp</link>
    <description><![CDATA[We're witnessing a radical shift in the media-buying world -- and most people haven't realized it yet. Here's the irrefutable evidence, and what you'll need to know.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25073.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to own your personal brand]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/j-l2DlxZ0xU/25076.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney interviews New York Times bestselling author Gary Vaynerchuk and discovers how his "crush it" philosophy can help you excel at your job.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[November 10, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25076.asp</feedburner:origLink></item><item>
    <title><![CDATA[Healthcare for your brand on a budget]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/i6cs2Qg8an0/25036.asp</link>
    <description><![CDATA[When funds are scarce and investments are heavily scrutinized, you owe it to your shareholders to assess your brand's state of wellness. Here's why. ]]></description>
    <author><![CDATA[Laurence Vincent]]></author>
    <authorid><![CDATA[23044]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vincent_laurence_70x70.jpg]]></image>
    <date><![CDATA[November 10, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25036.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 things that keep News Corp. execs awake at night]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/ZqrtaCLaJsM/25043.asp</link>
    <description><![CDATA[Interactive's future hinges on the success of mobile, display, and the free content debate. Jonathan Miller explains why the paradigm needs to flip for all three to succeed.]]></description>
    <author><![CDATA[Rich Cherecwich]]></author>
    <authorid><![CDATA[10649]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cherecwich_rich_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25043.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to build a team that has the "it" factor]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/0FTinr6RxiY/24889.asp</link>
    <description><![CDATA[Tired of endless churn within your mediocre team? Boost your results -- not to mention morale -- by implementing this process for building a highly effective squad of go-getters.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[November 06, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24889.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 things a CMO should know about brand protection]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/8ODW0HEFrkk/25034.asp</link>
    <description><![CDATA[Taking an active role in protecting your brand online has never been more important for CMOs. Here are five areas you can (and should) address right now.]]></description>
    <author><![CDATA[Frederick Felman]]></author>
    <authorid><![CDATA[24752]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_felman_frederick_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25034.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why consumers think your brand doesn't get it]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/o3wyDBAC5Yk/24928.asp</link>
    <description><![CDATA[Marketers don't always get that they are part of a service industry, and that even consumer fans still want to treat them as such. See how you can overcome their wary perceptions when playing on their turf.]]></description>
    <author><![CDATA[Morgan Stewart]]></author>
    <authorid><![CDATA[10434]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stewart_morgan_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24928.asp</feedburner:origLink></item><item>
    <title><![CDATA[Sir Martin Sorrell's advice for the changing agency landscape]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/dmUDU30IUug/25033.asp</link>
    <description><![CDATA[In the next decade, agencies and holding companies will spend less time fitting into the traditional mold of an ad agency and more time focusing on consumer data and new media. WPP's chief explains why.]]></description>
    <author><![CDATA[Rich Cherecwich]]></author>
    <authorid><![CDATA[10649]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cherecwich_rich_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25033.asp</feedburner:origLink></item><item>
    <title><![CDATA[9 digital trends to watch in 2010]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/k-qxIH2aecQ/24987.asp</link>
    <description><![CDATA[Marketing in 2010 is shaping up to be even more dynamic than this year. But what changes and trends are poised to make a major impact? Take a look at a few predictions.]]></description>
    <author><![CDATA[Nuri Djavit]]></author>
    <authorid><![CDATA[24347]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_djavit_nuri_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24987.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 larger-than-life agency personalities ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/wi7Yks9GlVI/24981.asp</link>
    <description><![CDATA[The ad world is full of colorful characters. Here are five types you are sure to encounter, whether you are working in an agency or hiring one.]]></description>
    <author><![CDATA[Daniel Flamberg]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/091104_headshot_graphic_70x70.jpg]]></image>
    <date><![CDATA[November 04, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24981.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to think like a venture capitalist]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/DzoizTyabsw/25025.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney hits the iMedia Breakthrough Summit to explore venture capitalist techniques, as well as purchase decisions on social media.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[November 04, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25025.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 marketing megatrends you can't ignore ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/_K81qdh_xjM/24911.asp</link>
    <description><![CDATA[Our society is undergoing massive fundamental transitions. Learn how these forward-thinking brands seized the underlying marketing opportunities.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[November 02, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24911.asp</feedburner:origLink></item><item>
    <title><![CDATA[The role of the modern agency]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/6lwI9QVVEBs/24896.asp</link>
    <description><![CDATA[An upcoming ad:tech panel will deal with the role of the modern agency. But will they discuss the serious moral issues that are becoming more relevant as agencies restructure to compete?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 29, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24896.asp</feedburner:origLink></item><item>
    <title><![CDATA[Will publishers and ad networks ever strike a balance?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/1sWVLeDYQXA/24877.asp</link>
    <description><![CDATA[Low media prices are great for media buyers and advertisers, but here's why we need to develop a model that provides value to publishers, advertisers, and users.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24877.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 PR facts every marketer must know]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/gv5MdCyX-UA/24822.asp</link>
    <description><![CDATA[Your public relations, like all your marketing efforts, should have clear objectives. Here's a crash course on reaching those goals and how to tell if your current firm is helping or hurting you.]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24822.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to avoid wasting agency fees]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/hB4otbI3U10/24687.asp</link>
    <description><![CDATA[The right agency can be an invaluable partner for your brand. But that partner doesn't come cheap. Find out if your compensation model is on the money.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[October 15, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24687.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 predictions for interactive marketing in 2010]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/mzJlEj4-JnE/24744.asp</link>
    <description><![CDATA[With 2009 winding down, marketers are beginning to assess what lies ahead. Here are five predictions from some top digital agencies on what we can expect to see in 2010.]]></description>
    <author><![CDATA[Greg Bardsley]]></author>
    <authorid><![CDATA[17940]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/vid270x70.jpg]]></image>
    <date><![CDATA[October 15, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24744.asp</feedburner:origLink></item><item>
    <title><![CDATA[Climbing inside the mind of a CMO]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/f1kJ2BLXw6w/24694.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, Yahoo SVP Joanne Bradford talks about how top CMOs are moving their assets to digital while maintaining an edge through exclusivity.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70(1).jpg]]></image>
    <date><![CDATA[October 13, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24694.asp</feedburner:origLink></item><item>
    <title><![CDATA[MTV's digital strategy and why it's succeeding]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Y7eBq_yHdTo/24717.asp</link>
    <description><![CDATA[The lines between creative and marketing roles are blurring as advertising becomes more heavily integrated with content. But one thing remains constant: The audience is king.]]></description>
    <author><![CDATA[Madhuri Shekar]]></author>
    <authorid><![CDATA[23938]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shekar_madhuri_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24717.asp</feedburner:origLink></item><item>
    <title><![CDATA[How technology will save media planning]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/oakPQLGQqvk/24672.asp</link>
    <description><![CDATA[The ad platforms of the future are going to be game changers. Take a look at how the next generation of software will alter the fundamental role of media planners.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24672.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 client personalities and how to cope ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/WDTO_rAyoOA/24654.asp</link>
    <description><![CDATA[Working with clients often means dealing with extreme personalities. Learn how to handle these common archetypes.]]></description>
    <author><![CDATA[Daniel Flamberg]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/091006_article_art_70x70.jpg]]></image>
    <date><![CDATA[October 07, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24654.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 ways marketers waste their time ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/b3hUHkpHFTE/24637.asp</link>
    <description><![CDATA[When marketing resources are scarce, you can't afford to spin your wheels for even a moment. Be on the lookout for these notorious time-sucks. ]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24637.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why it's time for an industry overhaul]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/akHhyu0UiSI/24614.asp</link>
    <description><![CDATA[The IAB streamlined the way media buyers and sellers do business. But times have changed. Here's why we need to update our industry's Terms &amp; Conditions.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 01, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24614.asp</feedburner:origLink></item><item>
    <title><![CDATA[Budgeting for social media: Insider tips ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/hFUsdEUJH2w/24607.asp</link>
    <description><![CDATA[Social media is hot, but marketers are still struggling to determine where it belongs in their media plans. Here are a few tips from top digital agencies.]]></description>
    <author><![CDATA[Greg Bardsley]]></author>
    <authorid><![CDATA[17940]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/agency_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24607.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why you should reevaluate your agency right now]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/52rWvMPVsHc/24591.asp</link>
    <description><![CDATA[Putting an agency up for review can be a costly and time-consuming task. But with agencies clamoring for more clients, the recession might be the right time to weigh your options.]]></description>
    <author><![CDATA[Robyn Freye]]></author>
    <authorid><![CDATA[4878]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_freye_robin_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24591.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 reasons why clients are so dysfunctional]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/BOuFQC_xecc/24575.asp</link>
    <description><![CDATA[There are five basic employee archetypes, and the interplay among them dictates how agencies interact with clients. Here's a look at the structural problems each of them face.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24575.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 reasons your boss won't promote you ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/kQjfBvdWdHs/24568.asp</link>
    <description><![CDATA[Your boss wants to strangle you. Here's why -- and what you should be doing differently.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[September 28, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24568.asp</feedburner:origLink></item><item>
    <title><![CDATA[How brands can make emotional connections online]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/jbiHkFx1aac/24469.asp</link>
    <description><![CDATA[Digital marketers have an opportunity to build campaigns as memorable as iconic brands' classic TV spots. Employ these strategies and technologies for enabling a higher level of engagement. ]]></description>
    <author><![CDATA[Mitch Spolan ]]></author>
    <authorid><![CDATA[24356]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spolan_mitch_70x70.jpg]]></image>
    <date><![CDATA[September 21, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24469.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 ways to tell a CPG marketer is behind the curve]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/3ea_q_Xp3ig/24460.asp</link>
    <description><![CDATA[Consumer packaged goods marketers are coming around on digital, but many have a long way to go in their evolutions. If you're not exploring these strategies, you're at risk of falling behind. ]]></description>
    <author><![CDATA[Tom Hespos ]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24460.asp</feedburner:origLink></item><item>
    <title><![CDATA[Quick tips to boost your brand profile]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/YPypNeIGp30/24398.asp</link>
    <description><![CDATA[The internet is a hotbed of discussions about your brand -- good and bad. Learn to keep tabs on the conversation and come out smelling like a rose.]]></description>
    <author><![CDATA[Tom Kurz]]></author>
    <authorid><![CDATA[23380]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kurtz_tom_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24398.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 steps for winning the pitch]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/D5gr7NUjHTs/24412.asp</link>
    <description><![CDATA[No one loves having to pitch a prospective client, but it's an unavoidable part of agency life. Adhere to these five steps, and you'll be wowing clients in no time.]]></description>
    <author><![CDATA[C.C. Chapman]]></author>
    <authorid><![CDATA[24396]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chapman_cc_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24412.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why your brand depends on page-level quality]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/T1SDNPwqFI8/24364.asp</link>
    <description><![CDATA[Many advertisers have invested billions in their brands over time, so it's crucial that they protect themselves from damaging content adjacencies.]]></description>
    <author><![CDATA[Andy Atherton]]></author>
    <authorid><![CDATA[16351]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_atherton_andy_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24364.asp</feedburner:origLink></item><item>
    <title><![CDATA[The revolutionary power of transmedia storytelling]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/HLinMWw_KMI/24339.asp</link>
    <description><![CDATA[Brands like Coca-Cola and Dove have successfully blurred the line between advertising and entertainment with content-rich narratives. See why this strategy will become an integral part of all campaigns in the near future.]]></description>
    <author><![CDATA[Gunther Sonnenfeld]]></author>
    <authorid><![CDATA[19406]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sonnenfeld_gunther_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24339.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tips to stay afloat in a continued downturn]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/9Ect2qKNNa8/24361.asp</link>
    <description><![CDATA[As the economy continues its standstill, brands are being put into tough corners. Watch as marketers discuss three tips that can help your brand stay relevant in tremulous times.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_090908_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24361.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why every brand marketer needs a digital agency]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/olsgaiyVQh8/24312.asp</link>
    <description><![CDATA[Sean Cummings' Aug. 20 article blasting agencies was an eye-opener. But many of his arguments can be used to prove why agencies are still so important. ]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[September 03, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24312.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tips for avoiding a client catastrophe]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/fnJUGtZ8CLc/24292.asp</link>
    <description><![CDATA[iMedia asked a handful of agency thought leaders what their greatest challenge is regarding client relations. See what they had to say. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/LAQUINTA2NDCOMINGVID1STILL70x70.jpg]]></image>
    <date><![CDATA[September 01, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24292.asp</feedburner:origLink></item><item>
    <title><![CDATA[Am I getting my agency's A-team?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/8a0WRYZ-DxA/24189.asp</link>
    <description><![CDATA[You pay a lot for your agency, but are you getting what you're paying for? Here are some tips that will&nbsp;ensure your agency gives you its all.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24189.asp</feedburner:origLink></item><item>
    <title><![CDATA[What will be the next global growth driver?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/OyUqvcMcWEs/24187.asp</link>
    <description><![CDATA[Sean Finnegan of Starcom MediaVest Group says digital will find its future in video and social media, but not without first mining consumer sentiment and intent. Here's why.]]></description>
    <author><![CDATA[Gretchen Hyman]]></author>
    <authorid><![CDATA[4830]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hyman_gretchen_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24187.asp</feedburner:origLink></item><item>
    <title><![CDATA[Rethinking the agency-of-record model]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/ZvvrFGjH87w/24174.asp</link>
    <description><![CDATA[Big results come from big ideas. But big ideas come from all corners -- sometimes at the expense of your agency of record. Find out what that means for brand-agency relationships and how to get the best ideas without burning bridges.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24174.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 bare essentials for getting started with digital]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/mwaLyycO0qI/24123.asp</link>
    <description><![CDATA[If you are a digital newbie, or need to brush up on core considerations for every campaign, ignore these tips at your peril.]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
    <date><![CDATA[August 21, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24123.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 reasons you no longer need an ad agency]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/MmHCBoALGFY/24140.asp</link>
    <description><![CDATA[Agencies have morphed into advanced communication production shops, but they aren't serving your brand as well as your own company resources can. Here's why.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24140.asp</feedburner:origLink></item><item>
    <title><![CDATA[Job-hunting tips for our desperate environment ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/o5i8ApeZtZM/24150.asp</link>
    <description><![CDATA[Now is not the time to freak out if you're jobless or living in fear of a layoff. Heed these words of advice from an agency that's actually hiring.]]></description>
    <author><![CDATA[Reid Carr ]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24150.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 steps to controlling brand buzz on review sites ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/j6v1A_xFutg/24126.asp</link>
    <description><![CDATA[Industry experts provide advice on how brands can monitor -- and even influence -- their reputations on product and service review sites.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leavitt_neal_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24126.asp</feedburner:origLink></item><item>
    <title><![CDATA[A call for "marketing with meaning"]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/RwFGDlFQGvc/24070.asp</link>
    <description><![CDATA[In the trash heap of "traditional digital," a new and improved model is starting to show signs of life. Here's why marketers need to focus on&nbsp;more meaningful connections.]]></description>
    <author><![CDATA[Bob Gilbreath]]></author>
    <authorid><![CDATA[18468]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gilbreath_bob_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24070.asp</feedburner:origLink></item><item>
    <title><![CDATA[Pivotal points in my marketing career]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/xbGtuPpXbxs/24137.asp</link>
    <description><![CDATA[Marketers' lives&nbsp;are full of moments of epiphany. Listen as these industry experts describe their greatest revelations.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/abcdefghijklmnop.jpg]]></image>
    <date><![CDATA[August 18, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24137.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 ways to sustain your consumer outreach]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Qxx2m5ZvuYk/24087.asp</link>
    <description><![CDATA[Find out how to turn your digital "one night stands" into a lasting love connection with consumers.]]></description>
    <author><![CDATA[Doug Levy]]></author>
    <authorid><![CDATA[22977]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_levy_doug_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24087.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to reduce waste in your marketing spend]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/UtNH3qQX-Gw/24081.asp</link>
    <description><![CDATA[Clicks from display, search, and email don't always translate into customers, so why spend so much on them? These four tips will help you acquire the consumers you want. ]]></description>
    <author><![CDATA[Gayle Guzzardo ]]></author>
    <authorid><![CDATA[7191]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_guzzardo_gayle_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24081.asp</feedburner:origLink></item><item>
    <title><![CDATA[Keep your brand from failing at social media]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/CLd0x3nMfso/24080.asp</link>
    <description><![CDATA[As brands continue to increase their social network spends, the challenge becomes how to stay relevant. iMedia asked social media experts what brands need to be doing to make the most of their investments.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_Q2_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24080.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to evolve brand management for social media]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/mTbbPjF8BpU/24030.asp</link>
    <description><![CDATA[The general consensus is that marketing needs to change with the times, but there's been little action so far. Follow these tips to better promote your brand in today's media climate.]]></description>
    <author><![CDATA[Dan Neely]]></author>
    <authorid><![CDATA[6032]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neely_daniel_70x70.jpg]]></image>
    <date><![CDATA[August 10, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24030.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is Twitter here to stay? ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/x8aUjDHbsZ4/24007.asp</link>
    <description><![CDATA[Will Twitter remain an integral piece of digital marketing's future or simply fade away? iMedia takes a look at what lies ahead.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Still70x70yeaaahitis.jpg]]></image>
    <date><![CDATA[August 05, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24007.asp</feedburner:origLink></item><item>
    <title><![CDATA[The myth of media buyers' clout]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Z2xhVK9XjrM/23958.asp</link>
    <description><![CDATA[The concept of clout should be viewed as the industry's bane. Here's why a cost-centric view of media will only keep us in the transactional ghetto.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23958.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 misguided brand strategies]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Phu6_WMlyzM/23921.asp</link>
    <description><![CDATA[There are many guaranteed paths to brand failure, and during a downturn, botching a campaign is even less of an option. Here's how to avoid damaging your brand.]]></description>
    <author><![CDATA[Laurence Vincent ]]></author>
    <authorid><![CDATA[23044]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vincent_laurence_70x70.jpg]]></image>
    <date><![CDATA[July 28, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23921.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 reasons your employees hate you ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/t1RsWSn_7JM/23863.asp</link>
    <description><![CDATA[If you are guilty of any of these managerial sins, there's a good chance your people secretly despise you. It's time to make amends.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[July 22, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23863.asp</feedburner:origLink></item><item>
    <title><![CDATA[The silver lining in recession-era buying]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/HEnXEq12djY/23850.asp</link>
    <description><![CDATA[Strangely enough, hard times are creating a perfect storm of marketing opportunities for brands. Find out how to leverage the hidden benefits.]]></description>
    <author><![CDATA[Jordan Greene]]></author>
    <authorid><![CDATA[5793]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greene_jordon_70x70.jpg]]></image>
    <date><![CDATA[July 22, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23850.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 lessons we'll learn from the downturn]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/1xT6GiHVlQQ/23855.asp</link>
    <description><![CDATA[Is there an upside to the economic crunch? See what a handful of industry leaders told iMedia they would be keeping an eye on.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/still70x70.jpg]]></image>
    <date><![CDATA[July 22, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23855.asp</feedburner:origLink></item><item>
    <title><![CDATA[Will cost-per-lead meet your needs?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/FSInSFW3RhY/23846.asp</link>
    <description><![CDATA[Performance marketing models are climbing to the top of the ROI value ladder. Find out how this technique can be used for both branding and direct response, across all industry sectors.]]></description>
    <author><![CDATA[Zephrin Lasker]]></author>
    <authorid><![CDATA[16458]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lasker_zephrin_70x70.jpg]]></image>
    <date><![CDATA[July 20, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23846.asp</feedburner:origLink></item><item>
    <title><![CDATA[How we dropped the ball on rich media]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/6uC6UL7asJg/23781.asp</link>
    <description><![CDATA[For more than a decade, rich media has presented significant potential for advertisers. But that potential still has yet to be fully realized. Here's how our industry can right this wrong. ]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[July 14, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23781.asp</feedburner:origLink></item><item>
    <title><![CDATA[11 ways to rock an RFP ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/tOT280jj3f8/23769.asp</link>
    <description><![CDATA[The process for finding an agency partner rarely predicts the texture or substance of the subsequent relationship. By following these steps, you can change all that.]]></description>
    <author><![CDATA[Daniel Flamberg]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flamberg_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23769.asp</feedburner:origLink></item><item>
    <title><![CDATA[Win the battle against spoofs, spam, pharming, and phishing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/aM5knVuXHpY/23742.asp</link>
    <description><![CDATA[Take a look at some of the dirtiest tricks of the digital trade, and how you can help your customers avoid getting tangled in their web.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <description><![CDATA[Check out these tips for ensuring your addressable media campaigns stay fresh and continue to connect with the right consumers.]]></description>
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    <description><![CDATA[If we want to fix agency compensation, we have to pay agencies for the job we want them to do, not for something else. Here's why.]]></description>
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    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
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    <description><![CDATA[In the fast-moving early days of interactive, many sellers left sound business practices by the wayside. Fortunately, the recession has provided the time to slow down and get back to basics.]]></description>
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    <description><![CDATA[What channels are top marketers relying on to maximize their digital spend? iMedia reveals how four industry leaders would choose to divide a $1 million budget.]]></description>
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    <description><![CDATA[The long-term success of our industry hinges on decisions being made now. Here are the main problems that exist in the space and some suggested ways to fix them.]]></description>
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    <description><![CDATA[Online media planners always focus on the CPMs, but they shouldn't. Our media strategies editor explains why. ]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
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    <description><![CDATA[A seemingly simple oversight can doom your media plan from the start, render it sterile and ineffectual, or make it a complete waste of time and money. See how you can cover your campaign bases.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
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    <authorid><![CDATA[21674]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/hs_slabinski_megan_70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/23434.asp</feedburner:origLink></item><item>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <description><![CDATA[The microblogging sensation lets you connect on a deeply personal level, making it optimal for resolving consumer issues and concerns. Here's how top brands like Comcast are tweeting their way into the hearts of customers. ]]></description>
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    <date><![CDATA[June 09, 2009]]></date>
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    <date><![CDATA[June 08, 2009]]></date>
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    <description><![CDATA[Be careful not to hand over your clients' brands to just any vendor. Here's some criteria to help you choose wisely.]]></description>
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    <date><![CDATA[June 01, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23268.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Put your accounts on more solid ground by following this process designed to help you identify, plan around, and act upon your clients' most fundamental needs.]]></description>
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    <description><![CDATA[Fifteen years after the dawn of modern display advertising, we're still laboring under an ill-conceived planning and buying process. Now is the time for change. Here's what needs to happen.]]></description>
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    <description><![CDATA[If you've recently joined -- or fear you may soon join -- the growing ranks of the jobless, here are the important steps you need to take. ]]></description>
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    <date><![CDATA[May 13, 2009]]></date>
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    <description><![CDATA[The sagging economy makes it difficult to expand into new foreign markets, but you can use these tips to maintain your global online presence during these uncertain times.]]></description>
    <author><![CDATA[James Douglas]]></author>
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    <date><![CDATA[May 08, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22972.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Grim forecasts and reports of layoffs may have you hiding under your desk, but fear not. See why industry leaders think this is an excellent time for the right executives to land jobs.]]></description>
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    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22992.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Successful hiring is more important now than ever. Use these recommendations to make the right picks, right now, to accelerate growth in your organization. ]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
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    <date><![CDATA[May 06, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22956.asp</feedburner:origLink></item><item>
    <title><![CDATA[Where should you spend your social media dollars?]]></title>
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    <description><![CDATA[iMedia asked some industry leaders where they are investing in social media to determine which outlets provide the best bang for your buck.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/iMC_CC09_090501_Q8_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22929.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Is making measured, strategic experiments in the down economy the key to a distinct, and lasting, competitive advantage? Take a look at&nbsp;the current innovation landscape, and which strategies are likely to prevail.&nbsp; ]]></description>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
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    <date><![CDATA[May 05, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22936.asp</feedburner:origLink></item><item>
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    <description><![CDATA[While traditional ad channels are feeling the economic crunch, online has an opportunity to gain a sizable share of overall budgets if done the right way at the right time. ]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22917.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Despite all the trauma being endured by the media industry, there are well-positioned companies with rich media know-how and solid creative experience that can get brands and agencies out of the weeds.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
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    <date><![CDATA[May 01, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22900.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tasteless tactics and the brands that use them]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/lEKSvdqJDa4/22868.asp</link>
    <description><![CDATA[Watch as digital marketers reflect on recent campaigns that rubbed them the wrong way.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_CC09_090427_Q7_70x70.jpg]]></image>
    <date><![CDATA[April 28, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22868.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why our revenue-sharing model is flawed]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/J_8jyRzTFtI/22816.asp</link>
    <description><![CDATA[While a majority of campaign results are driven by the quality of "intent" data, today's rev-share model does not compensate publishers accordingly. Here's what needs to change.]]></description>
    <author><![CDATA[Omar Tawakol]]></author>
    <authorid><![CDATA[1136]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tawakol_omar_70x70.jpg]]></image>
    <date><![CDATA[April 27, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22816.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 secrets to making the perfect digital hire ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/olmYL-kzOHw/22829.asp</link>
    <description><![CDATA[Hiring new interactive marketing staff -- at all levels -- requires clear thinking and careful planning. Here's how to ensure you find a good fit.]]></description>
    <author><![CDATA[Daniel Flamberg]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flamberg_70x70.jpg]]></image>
    <date><![CDATA[April 27, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22829.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tools that ease marketers' worst fears]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/lqgWAxCJwt8/22801.asp</link>
    <description><![CDATA[Big changes often inspire great fear -- before they open the door to enduring innovation. Take a look at three new technologies that are poised to bring about a new age of advertising enlightenment.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[April 23, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22801.asp</feedburner:origLink></item><item>
    <title><![CDATA[The new contenders for ad unit dominance]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/3tgWq4GUpBY/22753.asp</link>
    <description><![CDATA[Bigger ads are on the way. But will they work? And more importantly, what will they mean for you?]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22753.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing channels that bring profits, not problems]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/UA2DN3lTmMA/22714.asp</link>
    <description><![CDATA[Marketers are constantly struggling to determine which media channels promise the best ROI. Watch as some of the marketing industry's top minds discuss where you should be investing your marketing dollars right now.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_CC09_090413_Q3_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22714.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 tips for rapid campaign execution ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/eTKUCaQjWOM/22686.asp</link>
    <description><![CDATA[Marketers are expected to execute campaigns flawlessly -- no matter how truncated the timeline. Here's how agencies can move quickly, without stumbling.]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[April 14, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22686.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to get more digital dollars from your CFO]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/ONEhw8JCFpo/22646.asp</link>
    <description><![CDATA[In this economic environment, the importance of marketing couldn't be higher, yet new tactics are needed to build the case for spend. Here's how to get money into digital faster.]]></description>
    <author><![CDATA[Eric Karofsky]]></author>
    <authorid><![CDATA[16134]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_karofsky_eric_70x70.jpg]]></image>
    <date><![CDATA[April 13, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22646.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 things agencies want from their clients (besides more money)]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Z_FrMvInPY8/22621.asp</link>
    <description><![CDATA[Here are some simple ways to improve the impact of digital marketing efforts by making small changes in the way agencies and their clients work together.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[April 08, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22621.asp</feedburner:origLink></item><item>
    <title><![CDATA[Creative woes and economic blows for marketers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/lrSL9QPm6vk/22639.asp</link>
    <description><![CDATA[Watch as six industry experts discuss the biggest threats to the marketing industry, and how they are shifting their strategies to adjust.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_CC09_090406_Q1_70x70.jpg]]></image>
    <date><![CDATA[April 08, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22639.asp</feedburner:origLink></item><item>
    <title><![CDATA[Texting, tweeting, friending, and gaming: Marketing in the social age]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/GvLowX7TJZA/22608.asp</link>
    <description><![CDATA[Get an insider's view on connecting your brand to engaged users in the collaborative world of Web 2.0 with these podcasts from the iMedia Breakthrough Summit.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[April 08, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22608.asp</feedburner:origLink></item><item>
    <title><![CDATA[How 5 brands scored free marketing ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/LUEh0RWV2pY/22613.asp</link>
    <description><![CDATA[Whether the economy is up or down, nothing beats free press coverage. But can you really get the media to carry your message? Here are five campaigns that did just that. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22613.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why budgets are shifting to audience-centric buying]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/M2afN6mCLOI/22517.asp</link>
    <description><![CDATA[Overall ad spending is expected to remain flat or decline, depending on whose projections you trust. More money is going to audience-centric&nbsp;strategies however, and site-specific models are losing share as a result.<BR>]]></description>
    <author><![CDATA[Joe Apprendi]]></author>
    <authorid><![CDATA[15]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_apprendi_joe_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22517.asp</feedburner:origLink></item><item>
    <title><![CDATA[The fuzzy math behind digital's value]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Fvlr4AkecU4/22461.asp</link>
    <description><![CDATA[How can 20 million online users be worth less to advertisers than 1 million print readers? Welcome to digital's ongoing struggle to decide whether superior ROI and engagement capabilities are worth ad rate equality. ]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[March 24, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22461.asp</feedburner:origLink></item><item>
    <title><![CDATA[Making the most of your staff in a slow economy]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/UebsrsbUX6M/22422.asp</link>
    <description><![CDATA[Companies have to stop thinking about short-term staffing needs and focus on cultivating top talent. Three industry leaders explain.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22422.asp</feedburner:origLink></item><item>
    <title><![CDATA[Interactive's most offensive campaigns ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/E7sH7wIsBG0/22360.asp</link>
    <description><![CDATA[See how these campaigns disturbed, annoyed, and even repulsed people. ]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[March 16, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22360.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 ways to turn angry consumers into brand advocates]]></title>
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    <description><![CDATA[Customer service is just as critical to success as any other aspect of a marketing plan. Here's how to guarantee these interactions won't reflect poorly on your brand. ]]></description>
    <author><![CDATA[Chad Little]]></author>
    <authorid><![CDATA[4184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_little_chad_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22292.asp</feedburner:origLink></item><item>
    <title><![CDATA[What marketers want from new hires]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/GWL3MXww1Ec/22308.asp</link>
    <description><![CDATA[In this tough economy, job hunters have it harder than ever. See what key traits will land you the job.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_CC09_Q5_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22308.asp</feedburner:origLink></item><item>
    <title><![CDATA[A scalable agency solution for an ailing economy]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/5Bu_U3j0fEw/22225.asp</link>
    <description><![CDATA[Beyond living leaner and leveraging better-than-ever optimization, most agencies aren't shifting their business models for the new economy. Here's how marketers can turn that all around. ]]></description>
    <author><![CDATA[Mario Schulzke]]></author>
    <authorid><![CDATA[19382]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulzke_mario_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22225.asp</feedburner:origLink></item><item>
    <title><![CDATA[Pitfalls to avoid when agencies meet with brands]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/4osv2H454Q4/22229.asp</link>
    <description><![CDATA[A simple mistake can be the difference between a deal and a disaster. See what agency experts need to avoid when they connect with brands.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_CoconutPoint_Vid3_7070.jpg]]></image>
    <date><![CDATA[March 04, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22229.asp</feedburner:origLink></item><item>
    <title><![CDATA[The interactive platforms that will go kaput]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/A1lZCYRGA6c/22078.asp</link>
    <description><![CDATA[As new and exciting interactive platforms continue to emerge, there is only so much room for established media. iMedia asked a selection of branding experts what interactive platforms we should expect to see thrive, and which we will watch fall.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/090217_70x70.jpg]]></image>
    <date><![CDATA[February 18, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22078.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 insights into allocating digital dollars]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/e9tm4Y6r-qg/22005.asp</link>
    <description><![CDATA[The key to a long-term relationship with a marketer may depend in part on an agency's involvement and contribution to the client's budgeting&nbsp;process.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22005.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 online initiatives we weren't ready for ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/L9lpTfgw1Kg/21987.asp</link>
    <description><![CDATA[Even the most visionary ideas will go to waste if the&nbsp;target audience is not ready to embrace them. Check out these stories of online innovators who were ahead of their time.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[February 11, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21987.asp</feedburner:origLink></item><item>
    <title><![CDATA[Branding for success in a bad economy]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/o8U_pg7ELe8/21936.asp</link>
    <description><![CDATA[Brands are faced with tough choices as the economic situation escalates. Take a look at how some agency experts recommend handling a brand during the lean times. ]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_090211_70x70.JPG]]></image>
    <date><![CDATA[February 11, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21936.asp</feedburner:origLink></item><item>
    <title><![CDATA[Putting your content where it matters]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/EBSQgG5nwVc/21922.asp</link>
    <description><![CDATA[Consumers are empowered with the choice to consume media -- and embrace brands -- on their own terms. Use these techniques to give them a reason to choose yours.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[February 06, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21922.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 ways to streamline your branding plan]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/3WvhMRNo39U/21931.asp</link>
    <description><![CDATA[The tools and tactics needed to ride out the recession already exist for online advertising. See how you can avoid cutting ad spends by eliminating some key inefficiencies. ]]></description>
    <author><![CDATA[Ran Cohen]]></author>
    <authorid><![CDATA[4336]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cohen_ran_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21931.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing's next stage: Platform ubiquity]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/KBfAwzVbdXo/21901.asp</link>
    <description><![CDATA[Digital marketers need to think about media as more than just dissimilar platforms lumped loosely together by the word "media." Content is everywhere, but it lives nowhere. Here's why.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21901.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to make ROI more than just a number]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/auL-dvjxTIw/21863.asp</link>
    <description><![CDATA[The more data interactive campaigns produce, the cloudier the definition of ROI becomes. Follow these steps to streamline your marketing process and increase accountability throughout your organization.]]></description>
    <author><![CDATA[Rich Newman]]></author>
    <authorid><![CDATA[17147]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_newman_rich_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21863.asp</feedburner:origLink></item><item>
    <title><![CDATA[Brands convert Super Bowl eyes into digital chatter]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/HB_67OzL1yY/21870.asp</link>
    <description><![CDATA[TV commercials don't always translate to online consumer excitement, so marketers are tackling new channels this year. Here's how brands like Doritos and GoDaddy are using social media to build online buzz after the big game.]]></description>
    <author><![CDATA[Matt Kapko]]></author>
    <authorid><![CDATA[17638]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kapko_matt_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21870.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 ways to boost your lead conversion rate]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Z4HcmglJQT0/21820.asp</link>
    <description><![CDATA[When companies' lead generation teams and sales forces are separate entities, integration can prove challenging. Check out these strategies for closing the gap. ]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21820.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 places online marketers can find more money]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/N7qW8MmSWh4/21822.asp</link>
    <description><![CDATA[For better or worse, marketing budget cuts have become a reality at most companies. Here are a few ways to squeeze more out of your existing interactive dollars.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[January 27, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21822.asp</feedburner:origLink></item><item>
    <title><![CDATA[Harness the cloud with little technical know-how]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/v21Auz_4-eQ/21815.asp</link>
    <description><![CDATA[Thanks to an incredibly fast growing set of online tools, marketers now have access to technology that was out of their reach just a few years ago. Here are six free and readily available applications that should be added to your arsenal.]]></description>
    <author><![CDATA[Adam Boyden]]></author>
    <authorid><![CDATA[3453]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_boyden_adam_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21815.asp</feedburner:origLink></item><item>
    <title><![CDATA["But this is perfect for the client..."]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/KF1LpVK89jw/21788.asp</link>
    <description><![CDATA[Some digital proposals that seem like lay-ups aren't. Underscore Marketing's president looks at why so many unsolicited proposals are off-strategy.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21788.asp</feedburner:origLink></item><item>
    <title><![CDATA[Obama means change for marketers]]></title>
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    <description><![CDATA[What does the first wired president mean for the marketing world? iMedia met with agency innovators to discuss how Obama will affect the ways in which marketers do business.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_090121_70x70.JPG]]></image>
    <date><![CDATA[January 21, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21761.asp</feedburner:origLink></item><item>
    <title><![CDATA[2 simple ways to innovate during a recession]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Hric9LuXjmk/21757.asp</link>
    <description><![CDATA[Here are some positive steps that can be taken by both clients and their agencies to weather these hard times.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21757.asp</feedburner:origLink></item><item>
    <title><![CDATA[The end of the agency RFP era]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/yA-5tOjyHLc/21668.asp</link>
    <description><![CDATA[Today, you have to pick an agency based on chemistry and human interaction. Here are some tips for revising the current outdated proposal process. ]]></description>
    <author><![CDATA[Bob Wheatley]]></author>
    <authorid><![CDATA[17233]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wheatley_bob_70x70.jpg]]></image>
    <date><![CDATA[January 16, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21668.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to evaluate your ad operations efficiency]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Crwi5h-tLkM/21693.asp</link>
    <description><![CDATA[Well-honed ad operations can free up resources for core revenue-generating activities. Here are some questions to consider when determining how to delegate these responsibilities.]]></description>
    <author><![CDATA[Charisse Tabak]]></author>
    <authorid><![CDATA[2986]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tabak_charisse_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21693.asp</feedburner:origLink></item><item>
    <title><![CDATA[Agency shoot-out: A master class in crisis marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/fmV3P7zW8Jw/21664.asp</link>
    <description><![CDATA[After creating a killer campaign to save the reputation of a beleaguered bank, Geary Interactive won the iMedia shoot-out contest and learned a thing or two about rebuilding customer loyalty. ]]></description>
    <author><![CDATA[Leslie Hammann]]></author>
    <authorid><![CDATA[10520]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hammann_leslie_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21664.asp</feedburner:origLink></item><item>
    <title><![CDATA[A look forward: How 2009 will change marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/4vmcjwLQt-g/21682.asp</link>
    <description><![CDATA[iMedia met with agency notables to find out what will thrive in the digital marketing industry this year.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/mots_090114_70x70.JPG]]></image>
    <date><![CDATA[January 14, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21682.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 reasons agencies get canned ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/AXHRe0srGmI/21685.asp</link>
    <description><![CDATA[If you want to keep your clients close to you, use common sense. Here are a few tips that -- although seemingly simple -- will set you apart from your competition.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[January 14, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21685.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why the forecasters are wrong about digital in 2009]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/RRSk0GfOg54/21634.asp</link>
    <description><![CDATA[While the pundits may be singing a similar tune when it comes to digital advertising's immediate future, here are a few points they may not have considered.&nbsp;]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21634.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 recession survival tips]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/RH1TaXoUnio/21576.asp</link>
    <description><![CDATA[Recessions are a murky time, particularly for newer brands trying to shape their messages during economic lulls. Follow these surefire steps to emerge even stronger than before.]]></description>
    <author><![CDATA[Dave Chase]]></author>
    <authorid><![CDATA[691]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chase_david_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21576.asp</feedburner:origLink></item><item>
    <title><![CDATA[Reading the tea leaves for digital marketing in 2009]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/KVvpIAhqBB4/21544.asp</link>
    <description><![CDATA[Where will the digital marketing industry be 12 months from now? iMedia asked four agency thought leaders about&nbsp;the trends and surprises that await us in the coming year.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-video_shelly_palmer_70x70wplay.jpg]]></image>
    <date><![CDATA[December 24, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21544.asp</feedburner:origLink></item><item>
    <title><![CDATA[2008 scorecard: What flew, what flopped]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/39I6mBDtZi8/21514.asp</link>
    <description><![CDATA[How clear was the industry's crystal ball at this time last year? Our media strategies editor takes a look at five 2008 predictions and determines which came true -- and which were just pipe dreams.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[December 24, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21514.asp</feedburner:origLink></item><item>
    <title><![CDATA[2008's top interactive mergers and acquisitions]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/A5T3Vt1AghI/21468.asp</link>
    <description><![CDATA[Two experts discuss the implications of this year's M&amp;A activity within the online media and marketing services sectors, as well as their predictions for the consolidation we're likely to see in 2009. ]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[December 23, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21468.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to craft the safest, smartest media plans]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/1LCkinGnUOs/21470.asp</link>
    <description><![CDATA[A wide variety of legal constraints can affect what your digital media plan recommends. Here's what to keep in mind when dodging regulatory hurdles.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21470.asp</feedburner:origLink></item><item>
    <title><![CDATA[iMedia survey looks at agency/client relationships ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/8ZfmwV7TdZo/21437.asp</link>
    <description><![CDATA[Want to know how industry leaders feel about their existing partnerships and what they expect in the coming year? See the results from iMedia's Agency Summit in La Quinta, Calif.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/agencysummit_logo_70x70.GIF]]></image>
    <date><![CDATA[December 16, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21437.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why marketing abhors a black box]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/NTndk0T0ebQ/21398.asp</link>
    <description><![CDATA[It's not enough for marketers to know that something performs well -- they need to know why it performs well.&nbsp;In this regard,&nbsp;it's crucial that our industry not repeat its past mistakes. ]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21398.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 insights into interactive's uncertain future]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/gPH2O__lnOo/21412.asp</link>
    <description><![CDATA[The Obama administration may be a boon for technology, but new regulatory groups could usher in major changes for interactive. Here's how the industry can control its own fate.]]></description>
    <author><![CDATA[Chris Schroeder]]></author>
    <authorid><![CDATA[16716]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schroeder_chris_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21412.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 reasons agencies want to strangle clients ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/geQWJFKgtic/21376.asp</link>
    <description><![CDATA[When agencies and clients don't mesh, moving a campaign forward is nearly impossible. Here's how agencies can align themselves with problem clients and serve them more effectively. ]]></description>
    <author><![CDATA[Andreas Roell and Sarah Kotlova ]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[December 10, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21376.asp</feedburner:origLink></item><item>
    <title><![CDATA[Brand management: The new playbook]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/ntvhcRckxmw/21291.asp</link>
    <description><![CDATA[As marketers continue to struggle with brand messaging, experienced professionals explain why some tactics work better than others.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_still70x70.jpg]]></image>
    <date><![CDATA[December 10, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21291.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to avoid contextual tragedies]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/6oTXneMQQzo/21333.asp</link>
    <description><![CDATA[Like semantic search, semantic advertising holds promise to improve the overall relevance of marketing. Take a look at some of the ways to use this strategy to create more effective, revenue-generating ads.]]></description>
    <author><![CDATA[J. Brooke Aker]]></author>
    <authorid><![CDATA[17091]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_aker_jbrooke_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21333.asp</feedburner:origLink></item><item>
    <title><![CDATA[Free benchmarking tools you should be using]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/M_1_hneIPwY/21244.asp</link>
    <description><![CDATA[If your budget doesn't allow for advanced competitive intelligence, don't fret. Here are three tools you can use to demonstrate the effectiveness of your online efforts.]]></description>
    <author><![CDATA[Michael McVeigh]]></author>
    <authorid><![CDATA[16428]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcveigh_michael_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21244.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 experts' predictions for 2009 ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/_vGlr_3zWGs/21323.asp</link>
    <description><![CDATA[iMedia's panel of industry insiders weighs in on the brands, agencies and technologies that are likely to shake up online marketing in the coming year.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leavitt_neal_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21323.asp</feedburner:origLink></item><item>
    <title><![CDATA[The one element missing from your online plan]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/qPy5JKr6E_E/21320.asp</link>
    <description><![CDATA[By following a few simple tips, advertisers can implement an effective new campaign model that can generate guaranteed returns on a marketing investment. ]]></description>
    <author><![CDATA[Zephrin Lasker]]></author>
    <authorid><![CDATA[16458]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lasker_zephrin_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21320.asp</feedburner:origLink></item><item>
    <title><![CDATA[Fighting our way "out of the box"]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/HEYIp7GATnM/21314.asp</link>
    <description><![CDATA[We often think of digital as fulfilling specific roles, yet new roles are emerging continuously. Underscore Marketing's president describes the institutional inertia our industry faces.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21314.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tips for bringing your brand into the Facebook era]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/qzka9J8TeKE/21266.asp</link>
    <description><![CDATA[Electronic Arts, Coca-Cola and more explain how they are positioning their brands on social networks such as Facebook and MySpace.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_still70x70_coronado08_q9.jpg]]></image>
    <date><![CDATA[December 02, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21266.asp</feedburner:origLink></item><item>
    <title><![CDATA[Agency pitches gone bad]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/vkltjNhzfds/21238.asp</link>
    <description><![CDATA[Industry leaders from Coca-Cola, Upper Deck, Kaiser Permanente and more share war stories about how good agencies made bad decisions.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_still70x70_CoronadoQ3_111708.jpg]]></image>
    <date><![CDATA[November 26, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21238.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online: You may be planning to fail]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/pYZO5-wj5Z0/21198.asp</link>
    <description><![CDATA[If you want to surround your current and potential customers with a resonating message, be prepared to tackle your online media plans as a higher priority in the mix. <BR>]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schumacher_doug_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21198.asp</feedburner:origLink></item><item>
    <title><![CDATA[Terrestrial radio and other faltering channels]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/D_EvTh5qX34/21193.asp</link>
    <description><![CDATA[An increasing number of people are falling into media potholes, where they can't be reached via traditional media. Here's what that means for you.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21193.asp</feedburner:origLink></item><item>
    <title><![CDATA[An insider's guide to winning a brand]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/6tKxIV2QdWw/21188.asp</link>
    <description><![CDATA[Prominent branding professionals from Coca-Cola, Kaiser Permanente, Zappos.com and more share their strategies for cutting through the clutter to pick an agency that is right for them.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/head1.jpg]]></image>
    <date><![CDATA[November 19, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21188.asp</feedburner:origLink></item><item>
    <title><![CDATA[8 myths that haunt online marketers ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/uiVpTU6bEZU/21149.asp</link>
    <description><![CDATA[Just because everyone says it, doesn't make it true. These prevalent misconceptions can lead to lost money, improper planning and needless industry in-fighting. ]]></description>
    <author><![CDATA[Susan Kuchinskas]]></author>
    <authorid><![CDATA[14057]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kuchinskas_susan_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21149.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to avoid insidious budget wasters]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/yUd_oMKzMq8/21115.asp</link>
    <description><![CDATA[Is your money being sucked into the black hole of false starts and endless meetings? Here's how to make efficient use of your interactive marketing budget.]]></description>
    <author><![CDATA[Ben Nneji]]></author>
    <authorid><![CDATA[13821]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nneji_Ben_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21115.asp</feedburner:origLink></item><item>
    <title><![CDATA[An open letter to Obama/Biden]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/gGuXtDTkjm0/21121.asp</link>
    <description><![CDATA[With a new administration on the way, what does the future hold for the digital business? Here are some suggestions for the new president and vice president.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21121.asp</feedburner:origLink></item><item>
    <title><![CDATA[A practical new framework for web marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/bEfy02qb3vM/21085.asp</link>
    <description><![CDATA[The Four Ps -- product, price, place and promotion -- is an outdated marketing formula in this time of virtual products and services. See how The Five Cs&nbsp;are taking&nbsp;their place.<BR>]]></description>
    <author><![CDATA[Jim Leach]]></author>
    <authorid><![CDATA[11033]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leach_jim_70x70.jpg]]></image>
    <date><![CDATA[November 10, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21085.asp</feedburner:origLink></item><item>
    <title><![CDATA[Do something smart, not just something mobile]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/k5Kmcjj2Rw4/21007.asp</link>
    <description><![CDATA[Tried and true online buying strategies don't always apply to the wireless web. See how some minor planning adjustments can help you play to the strengths of the mobile channel. ]]></description>
    <author><![CDATA[Jordan Greene and Dr. Augustine Fou]]></author>
    <authorid><![CDATA[5793]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greene_jordon_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21007.asp</feedburner:origLink></item><item>
    <title><![CDATA[The identity crisis of today's ad agencies]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/DabUTe2pb9Y/21060.asp</link>
    <description><![CDATA[Industry experts discuss the evolving shape of the modern agency and debate the merits of hiring new digital talent vs. retraining their traditional counterparts.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21060.asp</feedburner:origLink></item><item>
    <title><![CDATA[A how-to guide for outsourcing your ad operations]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/TE9e7f75YiI/20889.asp</link>
    <description><![CDATA[Wondering if outsourcing is right for you? Here's how to know when it's the right time to examine this option and how you'll benefit in the long run.]]></description>
    <author><![CDATA[Jay Kulkarni]]></author>
    <authorid><![CDATA[14249]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kulkarni_jay_70x70.jpg]]></image>
    <date><![CDATA[October 29, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20889.asp</feedburner:origLink></item><item>
    <title><![CDATA[8 steps to smarter media buying on a budget]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Wg_tDfgsWg0/20929.asp</link>
    <description><![CDATA[In frugal times, the best way to maximize smaller media budgets is to make sure money is spent efficiently and in a way that will make investments go further.]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20929.asp</feedburner:origLink></item><item>
    <title><![CDATA[How brands can build trust among consumers ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/__aaOimXS7U/20847.asp</link>
    <description><![CDATA[To ensure successful communications, marketers need to stop thinking in terms of compliance and start thinking in terms of trust. Here's how to get this culture shift started.]]></description>
    <author><![CDATA[Michael Raisanen]]></author>
    <authorid><![CDATA[14149]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_raisanen_michael_70x70.jpg]]></image>
    <date><![CDATA[October 21, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20847.asp</feedburner:origLink></item><item>
    <title><![CDATA[How brands thrived during the Great Depression]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/EPY4Cvy7AIs/20821.asp</link>
    <description><![CDATA[Companies can and do&nbsp;prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival.]]></description>
    <author><![CDATA[Dave Chase]]></author>
    <authorid><![CDATA[691]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chase_david_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20821.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why smart strategists focus on experience and optimization ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Ge2Ri3Yv0s8/20780.asp</link>
    <description><![CDATA[Creating a positive customer experience and translating it into a solid optimization strategy is more attainable than ever -- if you have an open mind and a forward-looking strategy on hand. ]]></description>
    <author><![CDATA[Adam Broitman and Nancy Marzouk]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[October 09, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20780.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to make the dynamic ad model work]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Eug7QnYEvKE/20778.asp</link>
    <description><![CDATA[The digital ad industry has placed a lot of effort behind innovating within the process of planning and buying. Here's what needs to be delivered with the next wave of planning and buying tools.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20778.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 brands with winning discount strategies ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/MgdCHcHzC9Q/20762.asp</link>
    <description><![CDATA[Poorly executed sales promotions can cheapen your brand. Check out these companies that have managed to preserve their value while still delivering deals.]]></description>
    <author><![CDATA[Tony Bombacino]]></author>
    <authorid><![CDATA[1051]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bombacino_tony_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20762.asp</feedburner:origLink></item><item>
    <title><![CDATA[Your outdated planning process and how to fix it]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/fX-lrYL2WZE/20753.asp</link>
    <description><![CDATA[The way audiences use media has changed, but agencies' planning processes have not. Here's how marketers need to adapt for the platform-independent future of media consumption.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[October 07, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20753.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 tips for marketing to small businesses]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/D2GpXWNvkCU/20699.asp</link>
    <description><![CDATA[Small businesses are a big target, but they require special attention on behalf of interactive marketers.&nbsp;Here's&nbsp;how&nbsp;to forge and maintain a meaningful relationship with this community.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20699.asp</feedburner:origLink></item><item>
    <title><![CDATA[Media buyers reveal their favorite sites ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/DY_FPxp1Hpg/20703.asp</link>
    <description><![CDATA[How do you know where to place your ad dollar bets? Industry experts weigh in on which categories, as well as specific sites, give the most for their money.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[October 01, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20703.asp</feedburner:origLink></item><item>
    <title><![CDATA[What it takes to land a brand's business ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/QrvRvWBYB1o/20698.asp</link>
    <description><![CDATA[There's more to working with a major brand than just hard work and passion. Coca-Cola, Kaiser Permanente and others discuss the keys to winning their business.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Land_a_brand.jpg]]></image>
    <date><![CDATA[October 01, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20698.asp</feedburner:origLink></item><item>
    <title><![CDATA[Are you drowning in data?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/_eQ35-0AEm4/20584.asp</link>
    <description><![CDATA[The internet offers unprecedented insight into consumer behavior, but not all the information is useful. The key to a successful campaign is having access to intent data.]]></description>
    <author><![CDATA[Omar Tawakol]]></author>
    <authorid><![CDATA[1136]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tawakol_omar_70x70.jpg]]></image>
    <date><![CDATA[September 26, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20584.asp</feedburner:origLink></item><item>
    <title><![CDATA[Interactive's biggest flops ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/zVl2ev71tk0/20615.asp</link>
    <description><![CDATA[From overspending on launch parties to brands neglecting to buy keywords, the digital space has had some fantastic failures. Agencies discuss the biggest bombs they've seen.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Flops.jpg]]></image>
    <date><![CDATA[September 24, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20615.asp</feedburner:origLink></item><item>
    <title><![CDATA[iMedia survey uncovers what marketers are thinking]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/NO0awqxZcY4/20631.asp</link>
    <description><![CDATA[Curious about the state of online advertising? See the results from iMedia's Brand Summit in Coronado, Calif.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/brandsummit_logo_70x70.GIF]]></image>
    <date><![CDATA[September 23, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20631.asp</feedburner:origLink></item><item>
    <title><![CDATA[The simplest strategy that your brand is overlooking]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/QxS6avqDHQg/20445.asp</link>
    <description><![CDATA[Want to run with the big dogs? Take a lesson from their playbooks and learn how to create and maintain brand consistency online.]]></description>
    <author><![CDATA[Daniel Vogelzang]]></author>
    <authorid><![CDATA[14095]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vogelzang_dan_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20445.asp</feedburner:origLink></item><item>
    <title><![CDATA[Secrets to client negotiation]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/q-HUcEwvyc0/20426.asp</link>
    <description><![CDATA[Hear how agencies&nbsp;give and take&nbsp;to ensure every partnership is a win-win situation for both parties.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Negotiate.jpg]]></image>
    <date><![CDATA[September 03, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20426.asp</feedburner:origLink></item><item>
    <title><![CDATA[When is it time to dump a client?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/4qXJ7PM9-co/20347.asp</link>
    <description><![CDATA[Agencies want to do great work and make clients happy, but where do you draw the line with a disrespectful client?]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/breakingup70.jpg]]></image>
    <date><![CDATA[August 27, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20347.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 back-to-school basics for marketers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/4Y99bvuaKPk/20296.asp</link>
    <description><![CDATA[The back-to-school season isn't just for kids. Now is the time for marketers to get a leg up against the competition and shake off the end-of-summer blues.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20296.asp</feedburner:origLink></item><item>
    <title><![CDATA[Pitching tips from the pros]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/6HWfzNgcgrc/20276.asp</link>
    <description><![CDATA[You can't afford to blow it when meeting with new clients. Digitas, T3, BBDO Atlanta and others share their secrets for pitching success.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/pitching70.jpg]]></image>
    <date><![CDATA[August 20, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20276.asp</feedburner:origLink></item><item>
    <title><![CDATA[The battle for digital spend]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Zau6k0kt_9Y/20217.asp</link>
    <description><![CDATA[Find out how agencies fight for bigger digital budgets and where the money is going.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/813.jpg]]></image>
    <date><![CDATA[August 13, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20217.asp</feedburner:origLink></item><item>
    <title><![CDATA[Times are tough: get what you pay for]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/mLQ7-0meWVc/20214.asp</link>
    <description><![CDATA[In this struggling economy, there's a lot of talk recently about big advertisers changing ad spending and agencies lowering their prices. Here's why that's a bad idea.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20214.asp</feedburner:origLink></item><item>
    <title><![CDATA[Plan your holiday e-communications now ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/fucOPTLyNHg/20143.asp</link>
    <description><![CDATA[To avoid getting lost in the holiday shuffle, interactive marketers need to prepare their year-end strategies during the summer months. Check out these tips for a stress-free approach. ]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20143.asp</feedburner:origLink></item><item>
    <title><![CDATA[How agencies blew the pitch ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/d8Vjyj3LvK4/20190.asp</link>
    <description><![CDATA[Your agency may be brilliant, but are you guilty of these pitch faux pas? Cringe at horror stories of how pitches went awry, as told by execs at Men's Wearhouse, Black &amp; Decker, Upper Deck and others.]]></description>
    <author><![CDATA[Blaise Nutter]]></author>
    <authorid><![CDATA[11710]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nutter_blaise_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20190.asp</feedburner:origLink></item><item>
    <title><![CDATA[Stop complaining about a small talent pool]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/zJBi-so7jQk/20177.asp</link>
    <description><![CDATA[It's our own fault that we can't find a good stream of talent. Here's why and how as an industry we need to do a much better job selling ourselves.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[August 08, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20177.asp</feedburner:origLink></item><item>
    <title><![CDATA[Risks that brands should take]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/14RK9Q_OrT8/20160.asp</link>
    <description><![CDATA[Hear what agencies would love to see their clients do more of in the digital space. ]]></description>
    <author />
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Risk.jpg]]></image>
    <date><![CDATA[August 06, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20160.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Today's marketers live in fear of annoying their audiences. Here's why you shouldn't be sorry when you intrude. ]]></description>
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    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
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    <description><![CDATA[CPG head&nbsp;Kevin Kells looks back on his days as a brand manager and examines how digital capabilities could have transformed his campaign.]]></description>
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    <image><![CDATA[/images/content/hs_kells_kevin_70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/20064.asp</feedburner:origLink></item><item>
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    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/VLedOySpzVU/20069.asp</link>
    <description><![CDATA[Some agencies want to work with small, passionate brands. Others would like to improve the image of a maligned corporation. Find out who Carat, Digitas, BBDO Atlanta and others&nbsp;see as their dream clients.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
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<feedburner:origLink>http://www.imediaconnection.com/content/20069.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Can online ever pack the same emotional punch as television advertising? Here are&nbsp;six obstacles that stand in the way.]]></description>
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    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
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    <description><![CDATA[Having trouble filling key digital positions with the right candidates? Maybe the problem is you! For better results, consider these tips.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/hs_braswell_ty_70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/20039.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is online advertising losing its luster?]]></title>
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    <description><![CDATA[Trends suggest that spending on online promotions will soon surpass spending on banners, search, email and other interactive advertising. Find out why.]]></description>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
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    <title><![CDATA[Shakeups put billions of ad dollars in flux ]]></title>
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    <description><![CDATA[Hundreds of millions may be slashed from ad budgets, and the nation's biggest advertiser lost its CMO. Step inside and follow the money.]]></description>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/19991.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Your organization can't succeed in digital if all its operations aren't properly aligned. With this simple guide, you'll be on the right path in no time. ]]></description>
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    <description><![CDATA[Pitching interactive media to a traditional brand is never easy. Agencies share their advice for winning these clients while alleviating any anxiety the brands might have.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
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<feedburner:origLink>http://www.imediaconnection.com/content/19949.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Taking the right steps&nbsp;in this industry will pay big dividends. Although interactive leaders have unique traits, here are common denominators to help you stand out. ]]></description>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/19947.asp</feedburner:origLink></item><item>
    <title><![CDATA[The era of self-centered marketing]]></title>
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    <description><![CDATA[A common problem when putting together campaigns is when clients use themselves as the basis upon which to build a communications strategy. Here's what to do.]]></description>
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    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/19938.asp</feedburner:origLink></item><item>
    <title><![CDATA[The X Factor: Should you go after the long tail?]]></title>
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    <description><![CDATA[The long tail has been the mantra of online marketing, but is it really the right paradigm? Find out why the prevailing wisdom may be flawed. ]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
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    <description><![CDATA[Create a&nbsp;media plan that fits your long-term and big picture&nbsp;objectives&nbsp;with this mix of analysis, strategy and tactics.]]></description>
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    <authorid><![CDATA[5478]]></authorid>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/19903.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Digital has much more to offer than just the ability to track ROI. It's time to think about the big picture and consider a new metric --&nbsp;return on engagement.]]></description>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
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    <title><![CDATA[13 tips for closing the deal ]]></title>
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    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
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    <image><![CDATA[/images/content/hs_neisser_drew_70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/19864.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Only six months in, 2008 has already seen aborted mergers, an executive exodus and Yahoo's death rattle.&nbsp;Take a look at the biggest interactive marketing stories and how they will affect the rest of the year.]]></description>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
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    <description><![CDATA[The rapidly changing media landscape requires constant adjustments to stay ahead. Hear what strategies marketers are using to keep up.]]></description>
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    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
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    <date><![CDATA[July 02, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19840.asp</feedburner:origLink></item><item>
    <title><![CDATA[Dear Dawn: What are the best media planning resources?]]></title>
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    <description><![CDATA[Here's a list of books, newsletters and training programs that will help rookie media planners hit the ground running.]]></description>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
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<feedburner:origLink>http://www.imediaconnection.com/content/19715.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Our media strategies editor explains how those on the publisher side can optimize their relationships with media planners and buyers, thus ensuring&nbsp;better business.]]></description>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/19757.asp</feedburner:origLink></item><item>
    <title><![CDATA[Do marketers really know the new media user?]]></title>
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    <description><![CDATA[Marketers characterize this demographic and explain how they reach them.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/video.jpg]]></image>
    <date><![CDATA[June 18, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19701.asp</feedburner:origLink></item><item>
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    <description><![CDATA[In a highly connected industry, your reputation can either be your greatest asset or your Achilles' heel. Here are common mistakes that can hurt your industry credibility. ]]></description>
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    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
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    <description><![CDATA[It's not easy to recruit and maintain a stellar team of digital sales folks. Let this guide show you the way. ]]></description>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_green_peter_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19612.asp</feedburner:origLink></item><item>
    <title><![CDATA[The X Factor: Diary of an anonymous AE]]></title>
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    <description><![CDATA[If clients are going to make last minute requests that will inconvenience your staff and cause stress, have the guts to make them pay for it!]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[June 10, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19616.asp</feedburner:origLink></item><item>
    <title><![CDATA[The state of marketing revealed]]></title>
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    <description><![CDATA[Learn&nbsp;from this marketer survey if you match your peers in such areas as spending, hiring and accountability.]]></description>
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    <authorid><![CDATA[12737]]></authorid>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_woods_steve_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19526.asp</feedburner:origLink></item><item>
    <title><![CDATA[How 2 trends will improve online advertising]]></title>
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    <description><![CDATA[See what's happening in the digital space that will bring about relevant micro-targeting and more precise measurement.]]></description>
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dasilva_dilip_70x70(1).jpg]]></image>
    <date><![CDATA[June 03, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19475.asp</feedburner:origLink></item><item>
    <title><![CDATA[Bud brings out the dude in consumers]]></title>
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    <description><![CDATA[Anheuser-Busch recently added consumer-generated videos to its Bud Light "Dude" campaign. But was it a successful brew or did it merely water down the brand?]]></description>
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    <authorid><![CDATA[12603]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_egen_sean_70.jpg]]></image>
    <date><![CDATA[May 29, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19483.asp</feedburner:origLink></item><item>
    <title><![CDATA[The truth about engagement]]></title>
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    <description><![CDATA[NebuAd's CEO explains what&nbsp;constitutes engagement, and why interactive is the perfect medium to build an&nbsp;audience.]]></description>
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    <authorid><![CDATA[10699]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dykes_robert_70x70.jpg]]></image>
    <date><![CDATA[May 28, 2008]]></date>
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    <title><![CDATA[iMedia survey unearths surprising results]]></title>
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    <description><![CDATA[Want to know what industry leaders think about the critical issues confronting online advertising? See the results from iMedia's Agency Summit in Austin, Texas.]]></description>
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    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/agencysummit_logo_70x70.GIF]]></image>
    <date><![CDATA[May 27, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19444.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 strategies for marketing in a downturn]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/a6u8Xtw6H-I/19318.asp</link>
    <description><![CDATA[The following tips will carry your company through the&nbsp;lean times&nbsp;and beyond.]]></description>
    <author><![CDATA[Guy Maser]]></author>
    <authorid><![CDATA[11985]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
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    <image><![CDATA[/images/content/maser_guy-70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/19318.asp</feedburner:origLink></item><item>
    <title><![CDATA[Dig online for competitive pay dirt]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/LQOvtH2FrSc/19265.asp</link>
    <description><![CDATA[You can learn bushels from your competitors about how to market your brand. All it takes is the right tools, and a little analysis know-how. ]]></description>
    <author><![CDATA[Lauren Klostermann]]></author>
    <authorid><![CDATA[11780]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/klostermann_lauren_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19265.asp</feedburner:origLink></item><item>
    <title><![CDATA[How do you explain your job to mom?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/oTQiOGxtB6c/19286.asp</link>
    <description><![CDATA[In honor of Mother's Day,&nbsp;iMedia asks marketers how they describe their jobs to their moms.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/moms_day.jpg]]></image>
    <date><![CDATA[May 09, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19286.asp</feedburner:origLink></item><item>
    <title><![CDATA[Solve the media puzzle]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/vuxbisQ18S4/19228.asp</link>
    <description><![CDATA[Crossword lovers, test your interactive media knowledge with this custom-created puzzle.]]></description>
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    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/img_crosswordpuzzle_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19228.asp</feedburner:origLink></item><item>
    <title><![CDATA[Agencies address the pressure to change]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/-nX7-VzrBLs/19196.asp</link>
    <description><![CDATA[The old agency model is broken. Hear agency reps and others describe the agency of the future.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/for_video_70.jpg]]></image>
    <date><![CDATA[May 01, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19196.asp</feedburner:origLink></item><item>
    <title><![CDATA[A low-cost plan to elevate your brand]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/ejiMACGNdQ8/19129.asp</link>
    <description><![CDATA[As the economy weakens and your competitors cut budgets, you can get the leg up with a thought-out digital marketing strategy.]]></description>
    <author><![CDATA[Alan Ruthazer]]></author>
    <authorid><![CDATA[11808]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ruthazer_alan_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19129.asp</feedburner:origLink></item><item>
    <title><![CDATA[A solution for staffing woes]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/YJBxHlr_WQ0/19106.asp</link>
    <description><![CDATA[Take a look at the pros and cons of virtual talent networks, an innovative business model focused on flexibility and freelancers.]]></description>
    <author><![CDATA[Blaise Nutter]]></author>
    <authorid><![CDATA[11710]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nutter_blaise_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19106.asp</feedburner:origLink></item><item>
    <title><![CDATA[The X Factor: Who do consumers think they are?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/MkeVer2dPzM/19066.asp</link>
    <description><![CDATA[Like most kings, the consumer can be greedy, selfish and out of touch with the world. So why are marketers still working with ad formats that&nbsp;offer our products for free?]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[April 22, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19066.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why Yahoo won't sell]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/vPJo7PeHUUQ/19065.asp</link>
    <description><![CDATA[Microsoft dropped its Yahoo bombshell almost three months ago, and since then the U.S. has seen an economic downturn. But hard times might be good for Yahoo -- and the rest of the web. Find out why.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19065.asp</feedburner:origLink></item><item>
    <title><![CDATA[Balancing digital spending]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/P1wnspykbjc/19016.asp</link>
    <description><![CDATA[VIDEO: Brands explain what would motivate them to allocate more budget to digital.]]></description>
    <author />
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080416_video_img_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19016.asp</feedburner:origLink></item><item>
    <title><![CDATA[What's a Yahoo to do?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/D22idq44nBk/19042.asp</link>
    <description><![CDATA[Yahoo is being publicly courted again. This time, there is talk about a possible AOL merger. At the same time, Yahoo has announced it is going to test AdSense over 3 percent of its search. What is to become of Yahoo?]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19042.asp</feedburner:origLink></item><item>
    <title><![CDATA[Reach fans of user-generated media ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Jyagz0E6Y4k/18940.asp</link>
    <description><![CDATA[VIDEO: Agencies&nbsp;share lessons learned on user engagement.]]></description>
    <author />
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18940.asp</feedburner:origLink></item><item>
    <title><![CDATA[Combat shrinking budgets with digital]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/riy6aJus0GE/18809.asp</link>
    <description><![CDATA[Marketers looking for an increased edge during leaner times will discover that certain aspects of online advertising make taking the digital plunge much more practical when every penny counts.]]></description>
    <author><![CDATA[Warren Tomlin]]></author>
    <authorid><![CDATA[10896]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tomlin_warren_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18809.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to break up without burning a bridge]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/2tmvKJkVmZ8/18870.asp</link>
    <description><![CDATA[It's important to end relationships with vendors, partners and publishers on a positive note. Sean Cheyney shows you how and why. ]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080402_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18870.asp</feedburner:origLink></item><item>
    <title><![CDATA[What the perfect agency looks like]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/kg5-PIokL3Y/18877.asp</link>
    <description><![CDATA[VIDEO: Brands reveal how agencies can evolve to meet their needs. ]]></description>
    <author />
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    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_thumb_70t.jpg]]></image>
    <date><![CDATA[April 02, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18877.asp</feedburner:origLink></item><item>
    <title><![CDATA[Get past the unsexy side of online media]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/oCDZlUw5E_8/18863.asp</link>
    <description><![CDATA[Advances in making online advertising a potentially more profitable enterprise will be found in both standardization <EM>and</EM> in clients taking the process more seriously.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18863.asp</feedburner:origLink></item><item>
    <title><![CDATA[Will interactive survive a recession?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/unNJnnv_i1Q/18831.asp</link>
    <description><![CDATA[There have been recent predictions concerning advertising's future if a recession hits. Underscore Marketing's president offers some predictions of his own.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 27, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18831.asp</feedburner:origLink></item><item>
    <title><![CDATA[Agencies speak out about ad platforms]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/KFxRT2L2z0w/18774.asp</link>
    <description><![CDATA[VIDEO: Agencies give their thoughts on ad platforms that leave them scratching their heads.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_thumb_70t.jpg]]></image>
    <date><![CDATA[March 25, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18774.asp</feedburner:origLink></item><item>
    <title><![CDATA[iMedia survey results released]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/mq7uk2R4z1s/18789.asp</link>
    <description><![CDATA[The results are in. iMedia breaks down the numbers behind its survey of leading marketers and agencies.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18789.asp</feedburner:origLink></item><item>
    <title><![CDATA[Get more relevant with niche media]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/bsEFaB98WXQ/18770.asp</link>
    <description><![CDATA[Media buyers are facing an increasingly volatile online advertising market, making targeted niche media opportunities attractive alternatives to traditional buys. Explore the possibilities.]]></description>
    <author><![CDATA[Peter Gombert]]></author>
    <authorid><![CDATA[10920]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gombert_pete_70x70.jpg]]></image>
    <date><![CDATA[March 21, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18770.asp</feedburner:origLink></item><item>
    <title><![CDATA[Does engagement need a common definition?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/5ZYZQOnH8U0/18767.asp</link>
    <description><![CDATA[Is it really necessary for all marketers to settle on a common definition of engagement? Here's a breakdown of the issue.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18767.asp</feedburner:origLink></item><item>
    <title><![CDATA[How new media can shape politics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/c0Po--sxwO4/18740.asp</link>
    <description><![CDATA[As advertisers learn to use social media and mobile in their media mixes, so must politicians. It&nbsp;could make all the difference.]]></description>
    <author><![CDATA[Dave Coffey]]></author>
    <authorid><![CDATA[8598]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_coffey_david_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18740.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 reasons for agencies NOT to fear Google]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/zIJgYzkjgzQ/18727.asp</link>
    <description><![CDATA[Google keeps telling agencies and other members of the media community not to be afraid. Google's right, but not for the reasons everyone might think.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18727.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to survive the age of client discontent]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/pHHwTCgi-y0/18581.asp</link>
    <description><![CDATA[Marketers dumped their agencies in record numbers last year and the mass exodus isn't letting up. Here's what agencies can do to stem the tide.]]></description>
    <author><![CDATA[Justin Berton]]></author>
    <authorid><![CDATA[10684]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berton_justin_70x70.jpg]]></image>
    <date><![CDATA[March 14, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18581.asp</feedburner:origLink></item><item>
    <title><![CDATA[Can AOL get out of its own way?]]></title>
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    <description><![CDATA[With constant, disruptive change as the mantra of AOL's advertising sales organization, will AOL ever achieve its full potential?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18679.asp</feedburner:origLink></item><item>
    <title><![CDATA[8 ways to win the pitch]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/9whlni16qYI/18588.asp</link>
    <description><![CDATA[Just because your agency is the most qualified doesn't mean you'll necessarily get the bid. Follow these simple pointers to increase your odds of success.]]></description>
    <author><![CDATA[Charisse Tabak]]></author>
    <authorid><![CDATA[2986]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tabak_charisse_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18588.asp</feedburner:origLink></item><item>
    <title><![CDATA[Is digital ready to take the lead?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/V_N040r00fw/18664.asp</link>
    <description><![CDATA[Forrester suggests that interactive agencies need to work harder to become lead agencies, but are they ready for the challenge? ]]></description>
    <author><![CDATA[Leah Messinger]]></author>
    <authorid><![CDATA[8130]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080312_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18664.asp</feedburner:origLink></item><item>
    <title><![CDATA[The new media evolution will be personalized]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/NaytviGu8-Y/18571.asp</link>
    <description><![CDATA[Planning to develop a made-to-order content strategy that can increase brand awareness, boost product trials and enhance overall marketing value? Enlighten's VP of interactive media shares some key insights on making it work.]]></description>
    <author><![CDATA[John Gray]]></author>
    <authorid><![CDATA[2394]]></authorid>
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    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gray_john_70x70.jpg]]></image>
    <date><![CDATA[March 07, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18571.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why the web still isn't right for politicians]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/raE4t1M6dGM/18540.asp</link>
    <description><![CDATA[The internet has largely been overlooked by many of the presidential candidates. Here's why the web's reach and influence has still not convinced political marketers.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18540.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 factors stunting online growth]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Y2_GQRboWkI/18504.asp</link>
    <description><![CDATA[Marketers are still spending just 7.5 percent of their budgets on a medium consuming 30 percent of their audiences' time. Find out why and how to raise that ratio.]]></description>
    <author><![CDATA[Steve Latham]]></author>
    <authorid><![CDATA[10442]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_latham_steve_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18504.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital leadership: the agenda emerges]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/96d_WIYTghA/18496.asp</link>
    <description><![CDATA[New research from the Marketing &amp; Media Ecosystem 2010 study reveals strategies and core competencies needed for marketers to drive industry growth and connect with the complex consumer landscape.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[February 28, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18496.asp</feedburner:origLink></item><item>
    <title><![CDATA[Horton hears a Microhoo]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/8SoqCWs01FI/18359.asp</link>
    <description><![CDATA[If&nbsp;the acquisition goes through, it will alter the primal core of online advertising and elevate the value of CPA. Here's one VP's predictions. ]]></description>
    <author><![CDATA[Mason Wiley]]></author>
    <authorid><![CDATA[9741]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wiley_mason_70x70.jpg]]></image>
    <date><![CDATA[February 20, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18359.asp</feedburner:origLink></item><item>
    <title><![CDATA[Full results from iMedia survey released]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/oVDFRUjlnW8/18379.asp</link>
    <description><![CDATA[The results are in. iMedia breaks down the numbers behind its survey of leading brand marketers. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/brandsummit_logo_70x70.GIF]]></image>
    <date><![CDATA[February 19, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18379.asp</feedburner:origLink></item><item>
    <title><![CDATA[The dating game: can marketers play?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/ba5f1uYNkys/18335.asp</link>
    <description><![CDATA[Members may sign up for a chance at love, but marketers shouldn't dismiss dating sites for their campaigns. Dating gurus from two of the space's top sites share their advice.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[February 14, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18335.asp</feedburner:origLink></item><item>
    <title><![CDATA[The badly needed overhaul for Terms & Conditions]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/sHUXDNwgjI8/18330.asp</link>
    <description><![CDATA[One of digital media buying's core standards needs significant updating. Underscore Marketing's president discusses issues with the IAB/AAAA Terms &amp; Conditions.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 14, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18330.asp</feedburner:origLink></item><item>
    <title><![CDATA[Recession marketing: be brave or be gone]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/jb9b0iuSiRA/18280.asp</link>
    <description><![CDATA[Here's a list of strategies marketers can employ to mine the golden opportunities economic downturns offer.]]></description>
    <author><![CDATA[Drew Neisser]]></author>
    <authorid><![CDATA[1162]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neisser_drew_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18280.asp</feedburner:origLink></item><item>
    <title><![CDATA[Notes from a true believer: the rise of online advertising]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/CtaRx7qYv3A/18266.asp</link>
    <description><![CDATA[Online advertising makes up just 7.6 percent of all advertising, so we have nowhere to go but up, even if a recession hits.]]></description>
    <author><![CDATA[Joe Apprendi]]></author>
    <authorid><![CDATA[15]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_apprendi_joe_70x70.jpg]]></image>
    <date><![CDATA[February 11, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18266.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketer confessional: Sean Cheyney speaks]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/t5cF14tRICc/18240.asp</link>
    <description><![CDATA[VIDEO:&nbsp; In our interview with this AccuQuote VP, we hear why mobile didn't work for his company, why he gets annoyed at websites, and&nbsp;his concerns for 2008.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70x70.jpg]]></image>
    <date><![CDATA[February 07, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18240.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 insights into the Microsoft/Yahoo bid]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/2kfUMpMuqqo/18259.asp</link>
    <description><![CDATA[Speculation about Microsoft's hostile bid for Yahoo is running rampant all over the news media and the blogosphere. Underscore Marketing's president tries to make sense of it all.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 07, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18259.asp</feedburner:origLink></item><item>
    <title><![CDATA[Get legal to bless your campaigns]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/K3-Ktpb7HSc/18245.asp</link>
    <description><![CDATA[Working with your attorneys doesn't have to be painful. Find out how to educate and integrate your legal department into marketing initiatives without the stress.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080206_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18245.asp</feedburner:origLink></item><item>
    <title><![CDATA[Microsoft and Yahoo: the pros and cons]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/1kYFPfPAUnk/18239.asp</link>
    <description><![CDATA[Our media strategies editor takes a look at Microsoft's bid for Yahoo and what this could mean for the online media industry.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18239.asp</feedburner:origLink></item><item>
    <title><![CDATA[Super Bowl winners and losers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/knlciiJ1VQs/18241.asp</link>
    <description><![CDATA[Fox, the once-perfect Patriots and the underdog Giants combined to create one of the biggest media events ever. But many of this year's ads treated the web as an afterthought. Did brands fumble the digital handoff?]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18241.asp</feedburner:origLink></item><item>
    <title><![CDATA[Industry split on Microsoft's $44B ad play]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/lF1MXFpTzcU/18231.asp</link>
    <description><![CDATA[Microsoft's $44.6 billion offer to buy Yahoo sent shockwaves through the interactive ad industry, but what does the mega-deal mean for marketers? Industry insiders read the tea leaves.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_money_70x70.gif]]></image>
    <date><![CDATA[February 04, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18231.asp</feedburner:origLink></item><item>
    <title><![CDATA[Trends to watch in 2008]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/3_wbYT0c3eo/18171.asp</link>
    <description><![CDATA[VIDEO:&nbsp;What will be hot&nbsp;in 2008?&nbsp;Watch and find out.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/camera_70x70.jpg]]></image>
    <date><![CDATA[February 01, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18171.asp</feedburner:origLink></item><item>
    <title><![CDATA[Winning substitutes for Super Bowl commercials]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/9JoktWJFILk/18119.asp</link>
    <description><![CDATA[The Super Bowl might be one of the last remaining shared media moments in broadcast, but it shouldn't command such premium pricing. Underscore Marketing's president explores online alternatives.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[January 24, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18119.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to get the best leads at the right price]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/G3fEFS3as0E/17997.asp</link>
    <description><![CDATA[Customized predictive models provide a process that evaluates each new, incoming lead, and then automates important marketing decisions.]]></description>
    <author><![CDATA[Jeff Liebl]]></author>
    <authorid><![CDATA[7000]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_liebl_jeff_70x70.jpg]]></image>
    <date><![CDATA[January 16, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17997.asp</feedburner:origLink></item><item>
    <title><![CDATA[Top 10 challenges interactive marketers face]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/S8CYs8fNlyo/17970.asp</link>
    <description><![CDATA[Conversations with thousands of marketing folks revealed their greatest challenges going forward. Here are some tips for tackling them.]]></description>
    <author><![CDATA[Aaron Kahlow]]></author>
    <authorid><![CDATA[3383]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kahlow_aaron_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17970.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 trends that will NOT happen in 2008]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/JTVDG9ZRnx4/17922.asp</link>
    <description><![CDATA[Media Strategies Editor Jim Meskauskas takes a look ahead at what the biggest trends will be for the online media and marketing industry in 2008, and how it won't matter.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17922.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to justify more digital dollars]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/KATXE_x__rA/17814.asp</link>
    <description><![CDATA[If you failed to get the kind of boost in your marketing budget you were hoping for, it might be time to take a long, hard look at how you're measuring marketing effectiveness.]]></description>
    <author><![CDATA[Will Schnabel]]></author>
    <authorid><![CDATA[9170]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schnabel_will_70x70.jpg]]></image>
    <date><![CDATA[January 02, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17814.asp</feedburner:origLink></item><item>
    <title><![CDATA[Try a new course: 10 ideas for 2008]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/K9Ls2_4JcVM/17866.asp</link>
    <description><![CDATA[Get into the swing of marketing for 2008. Renegade's president and CEO shows you how.]]></description>
    <author><![CDATA[Drew Neisser]]></author>
    <authorid><![CDATA[1162]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080102_70x70.jpg]]></image>
    <date><![CDATA[January 02, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17866.asp</feedburner:origLink></item><item>
    <title><![CDATA[Best & worst of 2007: experts weigh in]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/1tryXAad64g/17812.asp</link>
    <description><![CDATA[Our industry experts wax eloquent about this year's successes, duds and truly innovating stuff that will make you think, "I should have thought of that."]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/071219_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17812.asp</feedburner:origLink></item><item>
    <title><![CDATA[Stretch your ad budget with these metrics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/klouUyrESL4/17778.asp</link>
    <description><![CDATA[If you're only measuring frequency and impressions, good luck in getting more online ad dollars. Red Door Interactive's president explains what metrics really matter.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_reid_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17778.asp</feedburner:origLink></item><item>
    <title><![CDATA[Full results from iMedia survey released]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/FDxIQ9HKzNc/17777.asp</link>
    <description><![CDATA[The results are in. iMedia breaks down the numbers behind the results from its survey of leading agency executives.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/agencysummit_logo_70x70.GIF]]></image>
    <date><![CDATA[December 17, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17777.asp</feedburner:origLink></item><item>
    <title><![CDATA[Agencies: face change or relative chaos]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/JIMaRXCau_s/17720.asp</link>
    <description><![CDATA[Media Strategies Editor Jim Meskauskas discusses how the media RFP process is antithetical to creativity, and how there is nothing we can do about it.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17720.asp</feedburner:origLink></item><item>
    <title><![CDATA[Stay in control of the media mix]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/b8XMrrAYJm0/17577.asp</link>
    <description><![CDATA[Immediacy of market feedback is a big selling point for digital media. But how long will it be before interactive-based research can deliver actionable feedback on integrated campaigns?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17577.asp</feedburner:origLink></item><item>
    <title><![CDATA[The buyer's guide to video ads]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/7zZtD2Ow9w4/17484.asp</link>
    <description><![CDATA[Navigate your clients through the fast-changing&nbsp;online video advertising world with some pricing advice from SpotXchange's CEO.]]></description>
    <author><![CDATA[Michael Shehan]]></author>
    <authorid><![CDATA[6000]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl />
    <image><![CDATA[/images/content/hs_shehan_mike_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17484.asp</feedburner:origLink></item><item>
    <title><![CDATA[Hear, hear for web fragmentation]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/974c5We5tnM/17398.asp</link>
    <description><![CDATA[Sapient's director of media discusses the marketing implications of aligning technology through key partnerships.]]></description>
    <author><![CDATA[Dave Coffey]]></author>
    <authorid><![CDATA[8598]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_coffey_david_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17398.asp</feedburner:origLink></item><item>
    <title><![CDATA[Nissan and Dell: innovation pays off]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/TlEgHv7wv4k/17310.asp</link>
    <description><![CDATA[T3's VP, group creative director shares examples of how the creative and media&nbsp;teams can break down their silos and&nbsp;work together.]]></description>
    <author><![CDATA[Glen Sheehan]]></author>
    <authorid><![CDATA[790]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sheehan_glen_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17310.asp</feedburner:origLink></item><item>
    <title><![CDATA[Click here! Buy now!]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/nQGdNqfKjAk/17341.asp</link>
    <description><![CDATA[In the wake of last week's ad:tech conference, when all is said and done, the market still perceives online's strongest feature as its ability to deliver advertising treated as direct response.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17341.asp</feedburner:origLink></item><item>
    <title><![CDATA[Close interactive's hardest sell ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/uHYIAJqfEiE/17219.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Sean X Cummings reveals what it takes to get in front of brands and traditional agencies as early as possible.</SPAN>]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/071105_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17219.asp</feedburner:origLink></item><item>
    <title><![CDATA[Take back control of the buy/sell process]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/A11j-XKfXvo/17214.asp</link>
    <description><![CDATA[Traffiq's CEO explains how the control and transparency available on open ad trading platforms can benefit all participants, including long tail and niche publishers.]]></description>
    <author><![CDATA[Mark Kahn]]></author>
    <authorid><![CDATA[8250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kahn_mark_70x70.jpg]]></image>
    <date><![CDATA[November 02, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17214.asp</feedburner:origLink></item><item>
    <title><![CDATA[Did Microsoft miscalculate Facebook?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/BfD4jNHDVfo/17190.asp</link>
    <description><![CDATA[Microsoft may have won the battle for Facebook, but it may not realize what that win means for the online marketing business.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[November 01, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17190.asp</feedburner:origLink></item><item>
    <title><![CDATA[How fewer ads can mean more dollars]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Jyij39PxxNc/17169.asp</link>
    <description><![CDATA[Dynamic Logic offers up proof that frequency capping can improve the results of your campaign. ]]></description>
    <author><![CDATA[Ken Mallon]]></author>
    <authorid><![CDATA[4173]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mallon_ken_70x70.jpg]]></image>
    <date><![CDATA[November 01, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17169.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing mistakes that matter]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/joN9536XWkI/17141.asp</link>
    <description><![CDATA[In keeping with the idea that you can learn more from the foolish than the wise, here are some egregious marketing errors to avoid.]]></description>
    <author><![CDATA[Christopher Richards]]></author>
    <authorid><![CDATA[8131]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_richards_christopher_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/17141.asp</feedburner:origLink></item><item>
    <title><![CDATA[Agency compensation hits dire straits]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/tOR4AIN9WZ8/16979.asp</link>
    <description><![CDATA[The time has come to figure out a better way of handling the business end of the agency business -- otherwise there won't be much of a business left.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16979.asp</feedburner:origLink></item><item>
    <title><![CDATA[Are we paying too much for media?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Q_VXyiec4aM/16852.asp</link>
    <description><![CDATA[The agency model may be based on buying and producing TV spots, but the consumer has been exiled from the equation and is paying the price. ]]></description>
    <author><![CDATA[Joe Pilotta]]></author>
    <authorid><![CDATA[3736]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pilotta_joe_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16852.asp</feedburner:origLink></item><item>
    <title><![CDATA[Double your buy's value in the mid-tail]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/PSehy57RlmU/16901.asp</link>
    <description><![CDATA[Gorilla Nation's SVP/advertising sales explains how to get the biggest bang for your media-buying buck. ]]></description>
    <author><![CDATA[Brad Agens]]></author>
    <authorid><![CDATA[2717]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_agens_brad_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16901.asp</feedburner:origLink></item><item>
    <title><![CDATA[The 9 lives of media planning]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/CtAOejyWe_U/16871.asp</link>
    <description><![CDATA[Our media strategies editor points out some lessons about advertising that can be learned from our brethren in the animal kingdom: the house cat.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16871.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 signs you're choosing the wrong agency]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/zAIZPDUaeVs/16842.asp</link>
    <description><![CDATA[<SPAN>Don't waste another minute in a mismatched client-agency relationship. Applegate Media Group's CEO explains the most common traps to avoid. </SPAN>]]></description>
    <author><![CDATA[Susan Applegate]]></author>
    <authorid><![CDATA[7435]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/071001_70x70.jpg]]></image>
    <date><![CDATA[October 01, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16842.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to make better use of meeting time]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/QRF1N44vusw/16776.asp</link>
    <description><![CDATA[After our media strategies editor attended several meetings with publishers and media providers in the last few weeks, here is his review of some basic things that should be in every meeting. ]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16776.asp</feedburner:origLink></item><item>
    <title><![CDATA[Will online kill the annual plan?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/f-s2fCAhdmk/16682.asp</link>
    <description><![CDATA[As it turns out, planning ahead may be counter-intuitive to your brand's ultimate strategy and efficiency goals. Goodway 2.0's president explains how to work around these potential pitfalls. ]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
    <date><![CDATA[September 25, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16682.asp</feedburner:origLink></item><item>
    <title><![CDATA[Stop feeding the barriers to optimization]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/yTLg5wA4Wq0/16603.asp</link>
    <description><![CDATA[Marketers constantly encounter obstacles that keep them from experimenting with campaign improvements. Offermatica's president reveals these barriers, and some quick fixes.]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_jamie_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16603.asp</feedburner:origLink></item><item>
    <title><![CDATA["No" sometimes means no, even in advertising]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/mUtjJxgzjsg/16525.asp</link>
    <description><![CDATA[Our media strategies editor finishes off his three-part series&nbsp;on the three truths of advertising.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16525.asp</feedburner:origLink></item><item>
    <title><![CDATA[7 steps to reduce customer churn]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/U3tQZ7qjxzU/16492.asp</link>
    <description><![CDATA[Unlock the mystery behind your customers' actions and increase product loyalty. Zango's director of marketing explains.]]></description>
    <author><![CDATA[Meredith Turner]]></author>
    <authorid><![CDATA[6703]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_turner_meredith_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16492.asp</feedburner:origLink></item><item>
    <title><![CDATA[Don't let the last cookie crumble your campaign]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/7r4wQIA3YZY/16500.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Sean X Cummings shows you how to tame the cookie monster and go beyond standard metrics to get the most from your online campaigns.</SPAN>]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070905_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16500.asp</feedburner:origLink></item><item>
    <title><![CDATA[The internet's dirty secret: free will cost you]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/CO9b3KLuYs0/16432.asp</link>
    <description><![CDATA[As the saying goes, "You get what you pay for," suggesting that paying for services may actually be better for the bottom line than using free ones. Squarespace's CEO explains.]]></description>
    <author><![CDATA[Anthony Casalena]]></author>
    <authorid><![CDATA[7001]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_casalena_anthony_70x730.jpg]]></image>
    <date><![CDATA[August 31, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16432.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 brand blunders to avoid]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/ODF2W776b1Y/16445.asp</link>
    <description><![CDATA[The online experience is an important extension of a brand's cornerstone values. But some brands are still not projecting the image they need to.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[August 30, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16445.asp</feedburner:origLink></item><item>
    <title><![CDATA[The second truth of advertising: conversation]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/2v1trm3uSWs/16410.asp</link>
    <description><![CDATA[Our media strategies editor follows up last week's column with a review of possible methods for integrating the three truths of advertising. ]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16410.asp</feedburner:origLink></item><item>
    <title><![CDATA[Get the attention you're already paying for]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/12oVFLeB1rE/16373.asp</link>
    <description><![CDATA[Whisper to be seen, wave your hands to be heard. Joseph Carrabis explains.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16373.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 ways to maximize scarce inventory]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/PDoWq3Xuvtg/16286.asp</link>
    <description><![CDATA[CheckM8's CEO explains how big media brands can make more money with less inventory, while still providing advertisers premium positions.]]></description>
    <author><![CDATA[Dana Ghavami]]></author>
    <authorid><![CDATA[6803]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ghavami_dana_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16286.asp</feedburner:origLink></item><item>
    <title><![CDATA[The first truth of advertising: selling]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/rcLFllhtTAU/16341.asp</link>
    <description><![CDATA[Just as important as being clear about what you have to offer is being clear about what you want your audience to do with it.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16341.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why online engagement beats TV ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/1wEA6SClGNY/16288.asp</link>
    <description><![CDATA[Everywhere media professionals turn, research companies are publishing studies overstating American consumption of offline media. How long will this continue?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[August 16, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16288.asp</feedburner:origLink></item><item>
    <title><![CDATA[Follow Coke's loyalty-building lead]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Qn-mkyxUAdo/16232.asp</link>
    <description><![CDATA[My Coke Rewards enables Coca-Cola to gather and leverage data for marketing one-to-one. Learn from OnCard Marketing's COO how you can do it too.]]></description>
    <author><![CDATA[Seth Sarelson]]></author>
    <authorid><![CDATA[6604]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sarelson_seth_70x70.jpg]]></image>
    <date><![CDATA[August 15, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16232.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 things every marketer should know]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/BZ_mlcx7r6g/16241.asp</link>
    <description><![CDATA[iMedia's media strategies editor offers the three truths of advertising that he finds are the most fundamental and yet the most often overlooked.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16241.asp</feedburner:origLink></item><item>
    <title><![CDATA[Agencies: it's time to prove your value]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/a5eDFmJNDKA/16162.asp</link>
    <description><![CDATA[The time has come for agencies to start acting like agents and clients to start treating them with the respect they deserve.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16162.asp</feedburner:origLink></item><item>
    <title><![CDATA[8 things that terrify account execs]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/jtyxVie4KWI/16081.asp</link>
    <description><![CDATA[Sean X Cummings examines frustrating scenarios for online agency execs and how a great AE stays calm under pressure.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070806_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16081.asp</feedburner:origLink></item><item>
    <title><![CDATA[Will Media Nomads Doom Marketing?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/htNy4scDdWE/15990.asp</link>
    <description><![CDATA[Our media strategies editor offers up two potential marketing worlds that could evolve from the public consumption of private media.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[July 31, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15990.asp</feedburner:origLink></item><item>
    <title><![CDATA[The True Value of Media Buying Currency ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/DHFg7EgYM5Q/15953.asp</link>
    <description><![CDATA[Delivery of basic online campaigns can be evaluated against simple demographic audiences, but we're a long way off from an audience-based currency in online media.<BR>]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15953.asp</feedburner:origLink></item><item>
    <title><![CDATA[Understanding Mass Media Consumption]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Lk7LvPrbOTk/15821.asp</link>
    <description><![CDATA[Online or digital media planners don't just have to be experts in the internet, they need to become experts of media consumption behavior.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15821.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketing Tips from Apple's Guy in the Tie]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/cR3ux4GXLT4/15760.asp</link>
    <description><![CDATA[As Apple proved with its Mac vs. PC ads, whether to use a brand or a direct-response approach depends on your customer. A Range Online Media director tells you more.]]></description>
    <author><![CDATA[Dustin Engel]]></author>
    <authorid><![CDATA[5956]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_engel_dustin_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15760.asp</feedburner:origLink></item><item>
    <title><![CDATA[Media Device Convergence: How It Sets Us Free]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/c4esKzq-Pek/15779.asp</link>
    <description><![CDATA[Our media strategies editor contemplates the unfettering of media from time and space and how technology has made it possible.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15779.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 Media Planning "Anti-Laws"]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/xkI1RBBnJeU/15771.asp</link>
    <description><![CDATA[Underscore Marketing's president flips many of the tested axioms of media planning upside down.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15771.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Key to Better Online Leads: Quality]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/edYdhZcFgdk/15777.asp</link>
    <description><![CDATA[Prospectiv's president and CEO offers tips to deliver a high volume of quality leads without hurting your brand.]]></description>
    <author><![CDATA[Jere Doyle]]></author>
    <authorid><![CDATA[4920]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doyle_jere_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15777.asp</feedburner:origLink></item><item>
    <title><![CDATA[Memo to Brands: Fear the Wiki]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/X_ZB4q-eEv8/15730.asp</link>
    <description><![CDATA[Wikipedia pages have the potential to tarnish your brand image, so don't turn a blind eye to this growing community.]]></description>
    <author><![CDATA[Sandeep Krishnamurthy]]></author>
    <authorid><![CDATA[5916]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070711_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15730.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 Ways to Drive a Media Professional Crazy]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/uw7McZMmcaQ/15651.asp</link>
    <description><![CDATA[Our iMedia strategies editor reviews the top five activities from the media buying and planning side that need to be corrected.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[July 03, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15651.asp</feedburner:origLink></item><item>
    <title><![CDATA[What Keeps a Media Planner Up At Night?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/vCsttJyvml0/15559.asp</link>
    <description><![CDATA[Sleepless nights are part of any media planner's regimen during planning cycles, but what about the stuff that keeps us up the rest of the time?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[June 28, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15559.asp</feedburner:origLink></item><item>
    <title><![CDATA[Top 5 Pet Peeves for Sellers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/3BoRFZre7wc/15542.asp</link>
    <description><![CDATA[Our media strategies editor reviews the top five things on the sales side that drive media planners and buyers absolutely nuts!]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15542.asp</feedburner:origLink></item><item>
    <title><![CDATA[Where You Should Stick Your Ad and Why]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/2z3VQwFdZM8/15489.asp</link>
    <description><![CDATA[The NextStage CRO debuts exciting new research about ad placement and warns that what media planners don't know may be killing them!]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15489.asp</feedburner:origLink></item><item>
    <title><![CDATA[An Integrated Agency "Pulp Fiction" Style?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/YZXaSNeXqZs/15511.asp</link>
    <description><![CDATA[Separating agencies by specialties can work, but it's time to stop passing the buck. Here's a better approach.]]></description>
    <author><![CDATA[Joshua Palau]]></author>
    <authorid><![CDATA[4004]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_palau_joshua_70x70.JPG]]></image>
    <date><![CDATA[June 22, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15511.asp</feedburner:origLink></item><item>
    <title><![CDATA[Keep Industry Standards Intact: Why It Matters]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/aIpccl1SySo/15483.asp</link>
    <description><![CDATA[Without certain standards, online advertising would return to its Wild West roots. Underscore Marketing's president explains the danger.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[June 21, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15483.asp</feedburner:origLink></item><item>
    <title><![CDATA[Drive Conversions with Online Branding]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/gKGYbLslYAc/15428.asp</link>
    <description><![CDATA[Need to up your campaign's conversions? Online branding could boost your conversions by 28 percent.]]></description>
    <author><![CDATA[Chris Beirne]]></author>
    <authorid><![CDATA[5631]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beirne_chris_70x70.jpg]]></image>
    <date><![CDATA[June 20, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15428.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Big Deal About Getting Small]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/k0j-d81o5YA/15436.asp</link>
    <description><![CDATA[Marketers have an opportunity to find their niche and own it. See who's doing it right online.]]></description>
    <author><![CDATA[Debra L. Eckerling]]></author>
    <authorid><![CDATA[4981]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070620_70x70.jpg]]></image>
    <date><![CDATA[June 20, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15436.asp</feedburner:origLink></item><item>
    <title><![CDATA[Remember Dayparting? Put Time on Your Side]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/pNrlRgzCkfg/15433.asp</link>
    <description><![CDATA[When putting together a media plan, it is important to think about using the best possible time slot to advertise that message.<BR>]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15433.asp</feedburner:origLink></item><item>
    <title><![CDATA[Understanding the Language of Marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/iVRG0W6yXnk/15325.asp</link>
    <description><![CDATA[By letting the business lingo we currently use do the thinking for us, we get further away from being able to accomplish our jobs successfully.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15325.asp</feedburner:origLink></item><item>
    <title><![CDATA[Strategies to Beat Online Price Hikes]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/uQ0hL0fmioY/15237.asp</link>
    <description><![CDATA[Consumer behavior and advertiser reaction are causing rate inflation. An Avenue A | Razorfish president describes how to avoid overpaying for online media.]]></description>
    <author><![CDATA[David Friedman]]></author>
    <authorid><![CDATA[4131]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_dave_70x70.jpg]]></image>
    <date><![CDATA[June 07, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15237.asp</feedburner:origLink></item><item>
    <title><![CDATA[Will Advertising Become a Commodity?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/frB0YRLR5Jk/15238.asp</link>
    <description><![CDATA[Is the expert advice of advertising agencies as irreplaceable as they believe? Underscore Marketing's president explores a dark potential future for the ad business.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[June 07, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15238.asp</feedburner:origLink></item><item>
    <title><![CDATA[Contextualizing Your Consumers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/mF0efnTfUb8/15211.asp</link>
    <description><![CDATA[Our media strategies editor suggests that looking at the entirety of a target audience's daily life will lead to more effective media plans.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15211.asp</feedburner:origLink></item><item>
    <title><![CDATA[Please Call Back]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/QkR6Aixk6uQ/15097.asp</link>
    <description><![CDATA[Media planners and buyers are notorious for never answering their phone. Our media strategies editor has some suggestions for basic phone protocol.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[May 29, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15097.asp</feedburner:origLink></item><item>
    <title><![CDATA[Optimize Your Next Big Marketing Play]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/3Om4H-YMqOw/14999.asp</link>
    <description><![CDATA[Optimization is a powerful tool for improving the performance of your marketing programs. The good news is it really works.]]></description>
    <author><![CDATA[Bill Seely]]></author>
    <authorid><![CDATA[5190]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_seely_bill_70x70.jpg]]></image>
    <date><![CDATA[May 24, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14999.asp</feedburner:origLink></item><item>
    <title><![CDATA[Buying People's Emotions: Online vs. TV]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/NyqASqF5AWA/15010.asp</link>
    <description><![CDATA[During this upfront season, some marketers are still doubtful about online's role in the overall marketing mix.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15010.asp</feedburner:origLink></item><item>
    <title><![CDATA[Turn the Net into a Lead Machine]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/7MoipAIZKms/14947.asp</link>
    <description><![CDATA[Prospectiv's president and CEO separates myth from reality and defines best practices in online lead generation.]]></description>
    <author><![CDATA[Jere Doyle]]></author>
    <authorid><![CDATA[4920]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doyle_jere_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14947.asp</feedburner:origLink></item><item>
    <title><![CDATA[Who Gets the Local Media Dollar?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/qwszPksQN7A/14928.asp</link>
    <description><![CDATA[Doing business has reached critical mass, and while the media universe is expanding, budgets, unfortunately, are not.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14928.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 Ways to Blow a Pitch]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/4H6WWccvIFA/14914.asp</link>
    <description><![CDATA[Ask.com's Sean X Cummings&nbsp;reveals the most common pitch killers and how to avoid them in your next bid for new business.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14914.asp</feedburner:origLink></item><item>
    <title><![CDATA[Frontin' the Upfront]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/rcXZ9PLzmas/14922.asp</link>
    <description><![CDATA[Our media strategies editor wonders what ever happened to the cable networks' previously stated interest in cross-platform, online media?]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14922.asp</feedburner:origLink></item><item>
    <title><![CDATA[Expert Tips for Publishers and Planners]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/rJq6mpKdzlU/14776.asp</link>
    <description><![CDATA[Organic's associate media director reviews why we all need to work better at working together.]]></description>
    <author><![CDATA[Chris Portella]]></author>
    <authorid><![CDATA[4428]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_portella_chris_70x70.jpg]]></image>
    <date><![CDATA[May 09, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14776.asp</feedburner:origLink></item><item>
    <title><![CDATA[DVRs: The Threat That Never Was]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/UTBbtJbOH6s/14798.asp</link>
    <description><![CDATA[Our media strategies guru explains that content “time-shifting” and its impact on advertising should be minimal, if anything at all.<BR>]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14798.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to Be a Rock Star Media Planner]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/OhGRM8eZ4XA/14743.asp</link>
    <description><![CDATA[Seven things you can do to make your peers jealous and get famous while doing it.]]></description>
    <author><![CDATA[David L. Smith]]></author>
    <authorid><![CDATA[141]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070507_70x70.jpg]]></image>
    <date><![CDATA[May 07, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14743.asp</feedburner:origLink></item><item>
    <title><![CDATA[Have Cookies Lost Their Flavor?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/6FDirPJ1FvU/14737.asp</link>
    <description><![CDATA[Our media strategies editor discusses the ramifications of planning without reliable cookie data; and he asks just how much such data matters any way.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14737.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why Agencies Should Be Terrified]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/gzZ4FjQMj-8/14716.asp</link>
    <description><![CDATA[Consumers are the new medium, and few agencies have figured out how to harness that power.]]></description>
    <author><![CDATA[Matt Heinz]]></author>
    <authorid><![CDATA[729]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_matt_heinz_70.jpg]]></image>
    <date><![CDATA[May 01, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14716.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 Ways to Turn Prospects into Customers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/3DBLMn0qDTQ/14524.asp</link>
    <description><![CDATA[Make your online customer acquisition strategies engaging and you'll&nbsp;turn prospects into&nbsp;loyal customers. Prospectiv's president &amp; CEO explains.]]></description>
    <author><![CDATA[Jere Doyle]]></author>
    <authorid><![CDATA[4920]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doyle_jere_70x70.jpg]]></image>
    <date><![CDATA[April 27, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14524.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 Tactics for Finding Your Niche]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/rVP_ynC7IUY/14598.asp</link>
    <description><![CDATA[Our media strategies editor lays out five tactics that can help you find small, hidden website gems for your online media plan.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14598.asp</feedburner:origLink></item><item>
    <title><![CDATA[Generic Advertising: The New Media Buy?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/UFZQwvyxyHA/14424.asp</link>
    <description><![CDATA[Spotzer Media's CEO reveals how stock ads at low prices could democratize the media landscape.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[April 19, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14424.asp</feedburner:origLink></item><item>
    <title><![CDATA[Google/DoubleClick Deal Divides Industry]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/apMu4KN8yPU/14521.asp</link>
    <description><![CDATA[Will the mega-merger damage or improve the industry landscape? Experts differ on the consequences of this surprising deal.]]></description>
    <author><![CDATA[Gretchen Hyman]]></author>
    <authorid><![CDATA[4830]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hyman_gretchen_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14521.asp</feedburner:origLink></item><item>
    <title><![CDATA[Network Reach: Composition vs. Coverage]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/zrIPoUJYm40/14523.asp</link>
    <description><![CDATA[iMedia's media strategies editor explains why it often makes the most sense to opt for quality over quantity.<BR>]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14523.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Double-Goo Monster: Are We Jumping at Shadows?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Iop0V33eZnI/14511.asp</link>
    <description><![CDATA[Google's acquisition of Doubleclick has already spawned widespread fear and loathing of the undisputed master of CPC.]]></description>
    <author><![CDATA[Cree Lawson]]></author>
    <authorid><![CDATA[4605]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lawson_cree_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14511.asp</feedburner:origLink></item><item>
    <title><![CDATA[Google/DoubleClick, You Must Be Kidding]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/IDc8b8ADLAo/14509.asp</link>
    <description><![CDATA[Has the Google/DoubleClick acquisition left you with a flurry of questions? Here are some important issues and variables to consider.<BR>]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14509.asp</feedburner:origLink></item><item>
    <title><![CDATA[GoogleClick: 10 Things to Keep an Eye On]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/e0JgH8v6lH4/14519.asp</link>
    <description><![CDATA[The deal gives Google one centralized system for advertisers and publishers to buy/sell, serve and track all media campaigns.<BR>]]></description>
    <author><![CDATA[Aaron Goldman]]></author>
    <authorid><![CDATA[5221]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goldman_aaron_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14519.asp</feedburner:origLink></item><item>
    <title><![CDATA[Googling Up a Whole New Empire]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/ApflwFOQDqw/14516.asp</link>
    <description><![CDATA[What does this acquisition mean for marketers, their agencies and publishers?<BR>]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14516.asp</feedburner:origLink></item><item>
    <title><![CDATA[News Analysis: The Google/DoubleClick Marriage]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/dp1-eQxq3Cs/14520.asp</link>
    <description><![CDATA[Our senior editor recaps what's in the news about the Google snap up of DoubleClick.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[April 16, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14520.asp</feedburner:origLink></item><item>
    <title><![CDATA[Extreme Makeover: Banner Ads Redux]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/6CQ9wY2IRYw/14134.asp</link>
    <description><![CDATA[New and improved rich media expandable banners let companies make an emotional connection with customers.<BR>]]></description>
    <author><![CDATA[Jayson Fittipaldi]]></author>
    <authorid><![CDATA[5056]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fittipaldi_jayson_70x70.jpg]]></image>
    <date><![CDATA[April 12, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14134.asp</feedburner:origLink></item><item>
    <title><![CDATA[Planning Beyond the Top 20 Sites]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/GrGZfPslMLw/14423.asp</link>
    <description><![CDATA[As online advertising grows by leaps and bounds, can the industry scale? Our media strategies editor looks at what has to happen.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14423.asp</feedburner:origLink></item><item>
    <title><![CDATA[Death Watch: Yahoo!]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/rXMPUD68m3o/14380.asp</link>
    <description><![CDATA[Find out what iMedia's search editor says will make or break America's favorite search portal.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070409_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14380.asp</feedburner:origLink></item><item>
    <title><![CDATA[Finding the YouTube Tipping Point]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/MmY1DCOGfvc/14307.asp</link>
    <description><![CDATA[Our media strategies editor explains why you need to plan&nbsp;for ALL of an audience's media usage, not just for the online hot spots.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14307.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Secret to Online Media Consumption]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/kuVXowiKGuQ/14225.asp</link>
    <description><![CDATA[One thing that causes interactive stumbles is a failure to understand how online and offline media consumption differ. Underscore Marketing's president helps you keep your footing.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 29, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14225.asp</feedburner:origLink></item><item>
    <title><![CDATA[Predict Reach & Frequency Online]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/9FlGBc0SEvc/14198.asp</link>
    <description><![CDATA[Our media strategies editor&nbsp;discusses the&nbsp;need for&nbsp;predictive tools when it comes to interactive media planning.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[March 27, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14198.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why Low Engagement Can Be Good]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Wt7kKvrebqc/14108.asp</link>
    <description><![CDATA[Red Door Interactive's president explains how advertising on a deeply engaging site may detract attention from your ads.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_reid_70x70.jpg]]></image>
    <date><![CDATA[March 21, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14108.asp</feedburner:origLink></item><item>
    <title><![CDATA[Making the Best Use of Time]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/zIKAMGcpxdE/14095.asp</link>
    <description><![CDATA[Compared with traditional media, online media pros have to use more of what little time is available when planning a particular campaign.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14095.asp</feedburner:origLink></item><item>
    <title><![CDATA[Creative Integration: Deliver the Promise]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/bYlmzz2j5Hw/13919.asp</link>
    <description><![CDATA[Some level of contextual relevancy is essential if you want to connect with --&nbsp;rather than tune out --&nbsp;young&nbsp;consumers.]]></description>
    <author><![CDATA[Aaron Broder]]></author>
    <authorid><![CDATA[1934]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/broder.jpg]]></image>
    <date><![CDATA[March 15, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13919.asp</feedburner:origLink></item><item>
    <title><![CDATA[Planning & Buying, Better Off Alone?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/18bb5e1Y_Fw/14002.asp</link>
    <description><![CDATA[Should the planning and buying of online media be merged, or is there wisdom in a divide and conquer approach?<BR>]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14002.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Death of the Page View]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/pgzHblmfhi4/13989.asp</link>
    <description><![CDATA[Learn the techniques replacing this standard measurement tool, and how they can improve your analytics. ]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070312_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13989.asp</feedburner:origLink></item><item>
    <title><![CDATA[Branding and Online Ad Placement]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/BvxdX_E7PL0/13969.asp</link>
    <description><![CDATA[If you want your customer to think, put your ad in the upper left of the screen. Want the customer to feel? Try the middle. NextStage's CRO explains.<BR>]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13969.asp</feedburner:origLink></item><item>
    <title><![CDATA[Escaping the RFP Straightjacket]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/4BeuaF_Gb3w/13939.asp</link>
    <description><![CDATA[How do we keep the systems we've adopted for managing campaign proposals from stifling media innovation? Underscore Marketing's president offers some solutions.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 08, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13939.asp</feedburner:origLink></item><item>
    <title><![CDATA[Get Real with Your Customer Count]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/d3c2UW33Tlc/13901.asp</link>
    <description><![CDATA[Bloated numbers sound good on paper, but DataFlux's president and CEO explains why a more accurate analysis of your user base results in better marketing.]]></description>
    <author><![CDATA[Tony Fisher]]></author>
    <authorid><![CDATA[4839]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fisher_tony_70x70.jpg]]></image>
    <date><![CDATA[March 08, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13901.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Video is Worth More than TV!]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/einRbKvQO0k/13903.asp</link>
    <description><![CDATA[Online video audiences can be worth more than offline audiences. Find out what is needed to make that argument powerful for your clients.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13903.asp</feedburner:origLink></item><item>
    <title><![CDATA[Planners: Don't Be Ruled by Your Tools!]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/bSZ1Zj2pv8A/13829.asp</link>
    <description><![CDATA[Our media strategies editor worries that too much technology -- or too much reliance on it -- is bad for media planning.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13829.asp</feedburner:origLink></item><item>
    <title><![CDATA[11 Experts' Predictions for 2007]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/w9EVXOYrpTw/13816.asp</link>
    <description><![CDATA[Our industry panel takes a look at what the year ahead may have in store.]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070226_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13816.asp</feedburner:origLink></item><item>
    <title><![CDATA[Know Thy Customer: Content Strategies]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/oS5KT86fJSA/13763.asp</link>
    <description><![CDATA[Instead of saturating several distribution channels with unwanted information, select strategic channels to send specific content to your users. <BR>]]></description>
    <author><![CDATA[Kevin Nichols]]></author>
    <authorid><![CDATA[4870]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_kevin_70x70.jpg]]></image>
    <date><![CDATA[February 20, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13763.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Agency Dollars Making Sense]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/o596n1PhNQk/13679.asp</link>
    <description><![CDATA[Agency compensation on the interactive media side hasn't conformed well to traditional models. Underscore Marketing's president explains why, and explores the notion of getting paid for strategic thinking rather than for execution.<BR>]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13679.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Medium is the Metric for Online Ads]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/kC1L0bJdwzM/13668.asp</link>
    <description><![CDATA[The Mediasmith CEO predicts that in the near future there will be an Agency of Record for metrics, and he explains why metrics are the future of online media.]]></description>
    <author><![CDATA[David L. Smith]]></author>
    <authorid><![CDATA[141]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/smith_dave_70x70_new.jpg]]></image>
    <date><![CDATA[February 14, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13668.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tools for Better Media Planning]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Zp4OEo9ASYU/13666.asp</link>
    <description><![CDATA[Our media strategies editor explores research and technologies that can make your media planning and buying better-- and talks about what planners still need.]]></description>
    <author><![CDATA[Jim Meskauskas ]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13666.asp</feedburner:origLink></item><item>
    <title><![CDATA[The RFP Scorecard]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/SdwVUMisRjw/13480.asp</link>
    <description><![CDATA[Our media strategies editor has a method for judging RFPs that will help your online media planning be more efficient-- and improve your relationships with sites even when they DON'T get on the buy.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13480.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 Ways to Avoid Wasting Ads]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/Yk5fuzeLEfs/13495.asp</link>
    <description><![CDATA[Learn how to determine exactly where your online ad spending is being wasted using these helpful measurement guidelines.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070205_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13495.asp</feedburner:origLink></item><item>
    <title><![CDATA[Don't Get Sidelined at the Big Game]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/rSErNWt-j1g/13440.asp</link>
    <description><![CDATA[Don't have $2.6 million for a Super Bowl spot? That doesn't mean you need to sit on the sidelines. Underscore Marketing's president shows you how to capitalize on the Big Game without shelling out the big bucks.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 01, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13440.asp</feedburner:origLink></item><item>
    <title><![CDATA[Media Planning Tips for Virtual Reality]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/HMj0jUIxn_o/13385.asp</link>
    <description><![CDATA[Our media strategies editor examines a new online phenomenon -- massive multiplayer online role playing games -- and talks about whether or not to use them for advertising.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13385.asp</feedburner:origLink></item><item>
    <title><![CDATA[Best & Worst of 2006: Experts Weigh in]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/FP-VXweSX8U/13260.asp</link>
    <description><![CDATA[Find out what our industry panel has to say about last year's biggest successes, failures and innovations.&nbsp; ]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070117_70x70.jpg]]></image>
    <date><![CDATA[January 17, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13260.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Our media strategies editor reminds readers not to confuse CTR with effectiveness or efficiency, particularly when dealing with clients new to online.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[January 16, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13253.asp</feedburner:origLink></item><item>
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    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/fSV0BkDzg5k/13144.asp</link>
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    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13144.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Range Online Media's president explains three factors to focus your media game plan: data accessibility, your campaign channels and analysis.]]></description>
    <author><![CDATA[Misty Locke]]></author>
    <authorid><![CDATA[3948]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_locke_misty_70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/13005.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Many major brands are still struggling to determine interactive's share of their overall media budget. Underscore Marketing's president shares some methods for getting down to brass tacks.]]></description>
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    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[January 04, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13070.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 Innovative Media Plans]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/rfkFJoJk_hg/9206.asp</link>
    <description><![CDATA[Make websites into your partners and go way beyond the banner.]]></description>
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    <authorid><![CDATA[175]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stein_pam_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9206.asp</feedburner:origLink></item><item>
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    <link>http://feedproxy.google.com/~r/iMedia/PlanningBuying/~3/2pKtykoZO50/21907.asp</link>
    <description><![CDATA[What failed for advertisers this past year? iMedia met with some agency experts to determine what went wrong and why.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_090204_70x70.jpg]]></image>
    <date />
<feedburner:origLink>http://www.imediaconnection.com/content/21907.asp</feedburner:origLink></item>
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