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 <title>iMedia Connection: Media Planning &amp;  Buying - XML for .NET  - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
 <image>
  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[5 ways to keep marketers from jumping ship]]></title>
    <link>http://www.imediaconnection.com/content/39222.asp</link>
    <description><![CDATA[Save your company the time, money, and heartache that come with replacing team members by embracing these tips to reduce turnover. ]]></description>
    <author><![CDATA[Joe Staples]]></author>
    <authorid><![CDATA[64056 ]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Staples_Joe_70x70.jpg]]></image>
    <date><![CDATA[September 21, 2015]]></date>
</item><item>
    <title><![CDATA[How to stretch your research dollar]]></title>
    <link>http://www.imediaconnection.com/content/39210.asp</link>
    <description><![CDATA[Consumers are more willing to provide feedback than ever before. Take advantage of what's already out there with these five tips for conducting smarter research.]]></description>
    <author><![CDATA[Adam Rossow]]></author>
    <authorid><![CDATA[60705]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rossow_adam_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2015]]></date>
</item><item>
    <title><![CDATA[Save time and money by making your customer experience personal]]></title>
    <link>http://www.imediaconnection.com/content/39214.asp</link>
    <description><![CDATA[The amount of data that marketers have access to is unprecedented and constantly growing. Here's how you can make the most of it in a world where customers take the reins.]]></description>
    <author><![CDATA[Shafqat Islam]]></author>
    <authorid><![CDATA[47537]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_islam_shafqat_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2015]]></date>
</item><item>
    <title><![CDATA[5 lies you've been told about marketing to Millennials]]></title>
    <link>http://www.imediaconnection.com/content/39190.asp</link>
    <description><![CDATA[Millennial shoppers have tremendous buying power, yet they remain largely misunderstood. Here are the most dangerous misconceptions about this generation.]]></description>
    <author><![CDATA[Greg Kihlstr�m]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2015]]></date>
</item><item>
    <title><![CDATA[Become a binge-worthy brand]]></title>
    <link>http://www.imediaconnection.com/content/39206.asp</link>
    <description><![CDATA[Marketers are realizing that their brands must shift from interrupting the stories people love to telling them. These are the elements that lead to an episodic approach to advertising.]]></description>
    <author><![CDATA[Tom Gerace]]></author>
    <authorid><![CDATA[11917]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerace_tom_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2015]]></date>
</item><item>
    <title><![CDATA[How to maximize your mobile video campaign performance]]></title>
    <link>http://www.imediaconnection.com/content/39205.asp</link>
    <description><![CDATA[Video is particularly great for mobile advertisers. Check out these&nbsp;five ways to ensure that your campaign yields the best results.]]></description>
    <author><![CDATA[Janis Zech]]></author>
    <authorid><![CDATA[67623]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zech_janis_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2015]]></date>
</item><item>
    <title><![CDATA[10 top performance indicators for marketers]]></title>
    <link>http://www.imediaconnection.com/content/39204.asp</link>
    <description><![CDATA[It's crucial to keep track of metrics to analyze performance, but sometimes it's hard to know what's important. Here are the ones to pay attention to.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2015]]></date>
</item><item>
    <title><![CDATA[Research's untapped content marketing potential]]></title>
    <link>http://www.imediaconnection.com/content/39192.asp</link>
    <description><![CDATA[Solid research can be a powerful lead-gen tool and offer useful shareable content. Find out what it takes to pull together a credible research report. ]]></description>
    <author><![CDATA[Rebecca Lieb ]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[September 15, 2015]]></date>
</item><item>
    <title><![CDATA[The interstitial ad: Friend or foe? ]]></title>
    <link>http://www.imediaconnection.com/content/39193.asp</link>
    <description><![CDATA[Google has&nbsp;claimed interstitial ads are obtrusive, but some advertisers still see value. Here are the good and the bad aspects of these in-your-face ads.]]></description>
    <author><![CDATA[Ghennipher Weeks]]></author>
    <authorid><![CDATA[67069]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weeks_ghennipher_70x70.jpg]]></image>
    <date><![CDATA[September 14, 2015]]></date>
</item><item>
    <title><![CDATA[Turn big data into smarter media buys]]></title>
    <link>http://www.imediaconnection.com/content/39187.asp</link>
    <description><![CDATA[Collecting data is simple, but knowing how to turn it into something useful can make all the difference. Here are&nbsp;three ways you can make it work for you.]]></description>
    <author><![CDATA[Tim Koschella]]></author>
    <authorid><![CDATA[67550]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_koschella_tim_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2015]]></date>
</item><item>
    <title><![CDATA[Use intent data to anticipate your customers' needs]]></title>
    <link>http://www.imediaconnection.com/content/39179.asp</link>
    <description><![CDATA[B2B marketing tech is evolving&nbsp;more quickly&nbsp;than we realize. Ensure that you're reaching the right audience by gathering a deeper level of insight.]]></description>
    <author><![CDATA[Mike Burton]]></author>
    <authorid><![CDATA[67472]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_burton_mike_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2015]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Chandelier, Mintz + Hoke, and Van Straaten]]></title>
    <link>http://www.imediaconnection.com/content/39184.asp</link>
    <description><![CDATA[gShift made an acquisition, Segmint announced the global availability of a solution, and MultiView appointed a new CMO.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2015]]></date>
</item><item>
    <title><![CDATA[It's time for a truly transparent programmatic marketplace ]]></title>
    <link>http://www.imediaconnection.com/content/39168.asp</link>
    <description><![CDATA[The uncertainty in the marketplace is hurting all sides of programmatic. This is why transparency is the answer.]]></description>
    <author><![CDATA[Rael Cline]]></author>
    <authorid><![CDATA[67524]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Hs_Cline_Rael_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2015]]></date>
</item><item>
    <title><![CDATA[Why influencers ignore your pitch -- and what you can do about it ]]></title>
    <link>http://www.imediaconnection.com/content/39166.asp</link>
    <description><![CDATA[Influencers are an important link between you and your customers. Improve your odds of connecting with them by considering these tips. ]]></description>
    <author><![CDATA[Babette Pepaj]]></author>
    <authorid><![CDATA[26658]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pepaj_babette_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2015]]></date>
</item><item>
    <title><![CDATA[The most difficult agency talents to cultivate]]></title>
    <link>http://www.imediaconnection.com/content/39137.asp</link>
    <description><![CDATA[Hiring the right agency employee takes more than just finding someone with all the necessary job skills. Here are some of the more elusive qualities that make a difference.]]></description>
    <author><![CDATA[Thomas Moyer]]></author>
    <authorid><![CDATA[17136]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Moyer_Thomas_70x70.jpg]]></image>
    <date><![CDATA[September 02, 2015]]></date>
</item><item>
    <title><![CDATA[10 easy ways to get promoted at your agency]]></title>
    <link>http://www.imediaconnection.com/content/39077.asp</link>
    <description><![CDATA[Not sure how to take your career to the next level? Scoring a promotion might be simpler than you think. Here's how to get noticed at your agency.]]></description>
    <author><![CDATA[J Barbush]]></author>
    <authorid><![CDATA[5144]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barbush_j_70x70.jpg]]></image>
    <date><![CDATA[September 02, 2015]]></date>
</item><item>
    <title><![CDATA[The content software awareness problem]]></title>
    <link>http://www.imediaconnection.com/content/39136.asp</link>
    <description><![CDATA[Brands are surprisingly in the dark about the available tools for content marketing initiatives. Here's why the industry needs to close the awareness gap.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[September 01, 2015]]></date>
</item><item>
    <title><![CDATA[5 best music-brand partnerships]]></title>
    <link>http://www.imediaconnection.com/content/39124.asp</link>
    <description><![CDATA[Music is a universal language that creates emotional connections. Find out how marketers can use it to develop a solid strategy.]]></description>
    <author><![CDATA[Heidi Browning]]></author>
    <authorid><![CDATA[57994]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_browning_heidi_70x70.jpg]]></image>
    <date><![CDATA[August 31, 2015]]></date>
</item><item>
    <title><![CDATA[The merits of proactive advertising technology]]></title>
    <link>http://www.imediaconnection.com/content/39127.asp</link>
    <description><![CDATA[Online trends continually change, and we're often limited to tech that's already on its way out. See why we need to stop looking to short-sighted solutions.]]></description>
    <author><![CDATA[Michael Zarcone]]></author>
    <authorid><![CDATA[67618]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zarcone_mike_70x70.jpg]]></image>
    <date><![CDATA[August 31, 2015]]></date>
</item><item>
    <title><![CDATA[3 steps to add authenticity to your ad equation]]></title>
    <link>http://www.imediaconnection.com/content/39122.asp</link>
    <description><![CDATA[One recent campaign has shown us that an authentic&nbsp;approach trumps all others. Follow these methods for genuine advertising that speaks to your audience.]]></description>
    <author><![CDATA[Satish Polisetti]]></author>
    <authorid><![CDATA[56310]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Hs_Polisetti_Satish_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2015]]></date>
</item><item>
    <title><![CDATA[The art and science of customer persuasion ]]></title>
    <link>http://www.imediaconnection.com/content/39123.asp</link>
    <description><![CDATA[Establishing a real connection with consumers is crucial. These principles of persuasion will help.]]></description>
    <author><![CDATA[Jay Levenger]]></author>
    <authorid><![CDATA[67525]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Hs_Levenger_Jay_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2015]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Deep Focus, Kwittken, and Vizeum]]></title>
    <link>http://www.imediaconnection.com/content/39116.asp</link>
    <description><![CDATA[MobileBridge announced a new functionality in&nbsp;its platform, Reader's Digest Association partnered with Priceline Partner Network, and Magnetic made a new hire.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[39058]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2015]]></date>
</item><item>
    <title><![CDATA[4 reasons to manage search and shopping together]]></title>
    <link>http://www.imediaconnection.com/content/39114.asp</link>
    <description><![CDATA[Businesses can reap some serious benefits by combining SEM and Google Shopping campaigns. See how these efforts can alleviate your marketing stress. ]]></description>
    <author><![CDATA[Jay Stampfl]]></author>
    <authorid><![CDATA[67526]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Hs_Stampfl_Jay_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2015]]></date>
</item><item>
    <title><![CDATA[The best ways to create repeat customers]]></title>
    <link>http://www.imediaconnection.com/content/39046.asp</link>
    <description><![CDATA[Marketers know the importance of targeting new customers, but sometimes they forget to build relationships. Here's how to turn a one-time customer into a brand loyalist.]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
    <date><![CDATA[August 26, 2015]]></date>
</item><item>
    <title><![CDATA[Video, mobile, and interactivity: The new trifecta driving ROI]]></title>
    <link>http://www.imediaconnection.com/content/39110.asp</link>
    <description><![CDATA[Advertisers need to integrate brand engagement within existing content to better reach viewers. Check out some new findings about mobile and video to help boost your engagement.]]></description>
    <author><![CDATA[Steve Callanan]]></author>
    <authorid><![CDATA[67654]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Hs_Callanan_Steve_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2015]]></date>
</item><item>
    <title><![CDATA[3 rich media ad executions you need to know]]></title>
    <link>http://www.imediaconnection.com/content/39113.asp</link>
    <description><![CDATA[Consumers require content that is compatible across all devices. Look into these possible methods for creating rich media creative for multiple channels.]]></description>
    <author><![CDATA[Keith Ahern]]></author>
    <authorid><![CDATA[67372]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ahern_Keith_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2015]]></date>
</item><item>
    <title><![CDATA[Turn inevitable website errors into invaluable insights]]></title>
    <link>http://www.imediaconnection.com/content/39099.asp</link>
    <description><![CDATA[Website errors are not beyond marketers' realm of responsibility. Find out how your team can actually gain something valuable from technical glitches.]]></description>
    <author><![CDATA[Simon Harris ]]></author>
    <authorid><![CDATA[67537]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_simon_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2015]]></date>
</item><item>
    <title><![CDATA[The truth behind user attention]]></title>
    <link>http://www.imediaconnection.com/content/39105.asp</link>
    <description><![CDATA[There are still many unknowns when it comes to gauging the rate at which users are paying attention to ads. This is what we do know.]]></description>
    <author><![CDATA[Souptik Datta]]></author>
    <authorid><![CDATA[67395]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_datta_souptik_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2015]]></date>
</item><item>
    <title><![CDATA[4 unique ways to build relationships with account-based marketing]]></title>
    <link>http://www.imediaconnection.com/content/39098.asp</link>
    <description><![CDATA[When it comes to growth, it's essential to focus on deepening the current relationships with existing client companies. Check out these tips to help you expand.]]></description>
    <author><![CDATA[Mark Yeager]]></author>
    <authorid><![CDATA[66155]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yeager_mark_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2015]]></date>
</item><item>
    <title><![CDATA[Learn to love digital advertising's walled gardens]]></title>
    <link>http://www.imediaconnection.com/content/39095.asp</link>
    <description><![CDATA[The mobile ad world's big names are protecting the consumer data you need. An ad expert at eBay offers these tips to help you pick and choose the media you buy.]]></description>
    <author><![CDATA[Stephen Howard-Sarin]]></author>
    <authorid><![CDATA[67579]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_howard-sarin_stephen_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2015]]></date>
</item><item>
    <title><![CDATA[The marketing strategies of the presidential candidates  ]]></title>
    <link>http://www.imediaconnection.com/content/39070.asp</link>
    <description><![CDATA[To win the presidency, candidates must have strong branding to win over the electorate. From Hillary Clinton to Donald Trump, here are the players with the boldest marketing blueprints.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2015]]></date>
</item><item>
    <title><![CDATA[How "Orange Is the New Black" can inspire your campaigns]]></title>
    <link>http://www.imediaconnection.com/content/39096.asp</link>
    <description><![CDATA[One of the summer's most popular shows has found new and unique ways to reach its audience. Check out these strategic tips from the series.]]></description>
    <author><![CDATA[Lori Goldberg]]></author>
    <authorid><![CDATA[54744]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goldberg_lori_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2015]]></date>
</item><item>
    <title><![CDATA[Beware of toxic employees ]]></title>
    <link>http://www.imediaconnection.com/content/39076.asp</link>
    <description><![CDATA[These are the signs that you might be working with toxic employees. Find out how your team should address the matter before worse comes to worst.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2015]]></date>
</item><item>
    <title><![CDATA[4 ways to create a positive work environment]]></title>
    <link>http://www.imediaconnection.com/content/39043.asp</link>
    <description><![CDATA[Cooperation is at the heart of success for a marketing team, but sometimes it doesn't come easy. Here's how to keep office politics at bay.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2015]]></date>
</item><item>
    <title><![CDATA[Why OMG equals ROI ]]></title>
    <link>http://www.imediaconnection.com/content/39075.asp</link>
    <description><![CDATA[Text messaging is your customer experience secret weapon. Take a look at how it can help you create more powerful campaigns.]]></description>
    <author><![CDATA[Jason Sommerset ]]></author>
    <authorid><![CDATA[67407 ]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sommerset_jason_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2015]]></date>
</item><item>
    <title><![CDATA[How to cultivate a love of learning in the workplace]]></title>
    <link>http://www.imediaconnection.com/content/39069.asp</link>
    <description><![CDATA[Successful people are curious and embrace knowledge. Find out how you can encourage enthusiasm for industry education among your team. ]]></description>
    <author><![CDATA[Michelle Kruse]]></author>
    <authorid><![CDATA[64479]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kruse_michelle_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2015]]></date>
</item><item>
    <title><![CDATA[3 reasons why you need to learn about visual listening -- and fast]]></title>
    <link>http://www.imediaconnection.com/content/39066.asp</link>
    <description><![CDATA[Brands can't afford to limit their social listening to text conversations anymore.&nbsp;Find out&nbsp;why marketers need to dive into the visual side of things.]]></description>
    <author><![CDATA[Amy Inlow]]></author>
    <authorid><![CDATA[67258]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_inlow_amy_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2015]]></date>
</item><item>
    <title><![CDATA[How brands can securely grow their first-party data]]></title>
    <link>http://www.imediaconnection.com/content/39064.asp</link>
    <description><![CDATA[The biggest challenge for online marketers today is the lack of thorough knowledge of their consumer once they leave the brand's sites. Here's how you can tackle this issue with the right kind of data.]]></description>
    <author><![CDATA[Natalie Mazer]]></author>
    <authorid><![CDATA[67540]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mazer_natalie_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2015]]></date>
</item><item>
    <title><![CDATA[7 warning signs that a prospect is just wasting your time]]></title>
    <link>http://www.imediaconnection.com/content/39037.asp</link>
    <description><![CDATA[It can be tempting to snatch up every potential project that comes your way, but not every partnership is a fruitful one. Avoid working with clients who demonstrate the following.&nbsp; ]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2015]]></date>
</item><item>
    <title><![CDATA[Marketers can find healthy success with the wellness trend]]></title>
    <link>http://www.imediaconnection.com/content/39059.asp</link>
    <description><![CDATA[By learning from these greenwashing mistakes, marketers can make the most of the wellness movement for brands.]]></description>
    <author><![CDATA[Jennalee Reiff]]></author>
    <authorid><![CDATA[67656]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Hs_Reiff_Jennalee_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2015]]></date>
</item><item>
    <title><![CDATA[5 movies every marketer needs to see]]></title>
    <link>http://www.imediaconnection.com/content/39036.asp</link>
    <description><![CDATA[These movies aren't about marketing, but people in the industry can learn a great deal from them. Here is your must-see list.]]></description>
    <author><![CDATA[Tim Leake]]></author>
    <authorid><![CDATA[66264]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Leake_Tim_70x70.png]]></image>
    <date><![CDATA[August 12, 2015]]></date>
</item><item>
    <title><![CDATA[Getting caught in the ad viewability crossfire]]></title>
    <link>http://www.imediaconnection.com/content/39057.asp</link>
    <description><![CDATA[Measuring viewability is essential to the future of digital advertising but, right now, it's not a perfect process. Read on to learn why we need uniformity in impression measurement solutions.]]></description>
    <author><![CDATA[Gunnard Johnson]]></author>
    <authorid><![CDATA[8633]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_johnson_gunnard_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2015]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Cutwater, MODCo Group, and Yieldbot]]></title>
    <link>http://www.imediaconnection.com/content/39058.asp</link>
    <description><![CDATA[DiscoverOrg announced an acquisition, mono is opening a new office, and Vroom made a new hire.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2015]]></date>
</item><item>
    <title><![CDATA[Can online publishers embrace ad blocking?]]></title>
    <link>http://www.imediaconnection.com/content/39035.asp</link>
    <description><![CDATA[We need to stop fighting ad blocking and instead spend our time leveraging its benefits. Find out why and how. ]]></description>
    <author><![CDATA[Keith Fagan]]></author>
    <authorid><![CDATA[66411]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fagan_keith_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2015]]></date>
</item><item>
    <title><![CDATA[How to create a personal digital experience]]></title>
    <link>http://www.imediaconnection.com/content/39052.asp</link>
    <description><![CDATA[When it comes to digital, a first impression and solid content mean everything. Check out these ways to stay on top of your game.]]></description>
    <author><![CDATA[Tjeerd Brenninkmeijer]]></author>
    <authorid><![CDATA[66771]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brenninkmeijer_tjeerd_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2015]]></date>
</item><item>
    <title><![CDATA[5 steps to improve branded content quality]]></title>
    <link>http://www.imediaconnection.com/content/39029.asp</link>
    <description><![CDATA[It's important to ensure your content is consistent with the goals in your content strategy. These practical approaches will help you evaluate and improve your efforts.]]></description>
    <author><![CDATA[Ken Williams]]></author>
    <authorid><![CDATA[67370 ]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Williams_Ken_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2015]]></date>
</item><item>
    <title><![CDATA[How ad blocking will change digital advertising]]></title>
    <link>http://www.imediaconnection.com/content/38986.asp</link>
    <description><![CDATA[Ad-blocking software has gone mainstream. Here's why online publishers, agencies, and brands have no choice but to transform the way they advertise across the digital landscape.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2015]]></date>
</item><item>
    <title><![CDATA[5 ways brands are using Snapchat, Kik, and WhatsApp to engage consumers]]></title>
    <link>http://www.imediaconnection.com/content/39010.asp</link>
    <description><![CDATA[Top advertisers know that popular apps are key to reaching target audiences. Take a look at how brands are succeeding with them.]]></description>
    <author><![CDATA[Steve Glauberman]]></author>
    <authorid><![CDATA[3204]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_glauberman_steve_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2015]]></date>
</item><item>
    <title><![CDATA[Weaving influencers into a content strategy]]></title>
    <link>http://www.imediaconnection.com/content/39018.asp</link>
    <description><![CDATA[The basic steps for connecting with and working with influencers are fairly simple, yet frequently overlooked by harried, deadline-driven marketers. Don't miss this helpful checklist.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[August 04, 2015]]></date>
</item><item>
    <title><![CDATA[Brands that need to learn the difference between sexy and sexist]]></title>
    <link>http://www.imediaconnection.com/content/38974.asp</link>
    <description><![CDATA[Sex certainly sells, but unfortunately, so does sexism. Find out which brands are conflating the two.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2015]]></date>
</item><item>
    <title><![CDATA[The race for precision at scale]]></title>
    <link>http://www.imediaconnection.com/content/39003.asp</link>
    <description><![CDATA[Should you use a login-based or prediction-based method for gathering data? Learn why accuracy is only half the battle in the cross-device arms race.]]></description>
    <author><![CDATA[Devin Guan]]></author>
    <authorid><![CDATA[67233]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_guan_devin_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2015]]></date>
</item><item>
    <title><![CDATA[Elevate your marketing with music industry sponsorships]]></title>
    <link>http://www.imediaconnection.com/content/38999.asp</link>
    <description><![CDATA[There are plenty of opportunities to create more impactful and enriching relationships with customers and prospects at musical events. Take a look at what you might be missing. ]]></description>
    <author><![CDATA[David Saef]]></author>
    <authorid><![CDATA[63982]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Saef_David_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2015]]></date>
</item><item>
    <title><![CDATA[4 marketing techniques that consumers completely ignore]]></title>
    <link>http://www.imediaconnection.com/content/38973.asp</link>
    <description><![CDATA[Today's marketing is so pervasive that some shoppers are growing immune to it. Here are some of the tactics that simply aren't getting through to consumers.]]></description>
    <author><![CDATA[Greg Kihlstr�m]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2015]]></date>
</item><item>
    <title><![CDATA[4 ways to enhance company culture at your agency through digital]]></title>
    <link>http://www.imediaconnection.com/content/38971.asp</link>
    <description><![CDATA[Keeping your employees happy is a task that can be lost in the daily shuffle, especially at a busy creative agency. Play to your strengths and utilize tech to create an atmosphere where everyone thrives. ]]></description>
    <author><![CDATA[Stephanie Shkolnik]]></author>
    <authorid><![CDATA[44263]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Shkolnik_Stephanie_70x70.jpg]]></image>
    <date><![CDATA[July 27, 2015]]></date>
</item><item>
    <title><![CDATA[7 disturbing reincarnations of famous brand mascots ]]></title>
    <link>http://www.imediaconnection.com/content/38957.asp</link>
    <description><![CDATA[Sometimes a fresh take on an old image goes awry. Discover some mascot makeovers that sent chills down our spines.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[July 23, 2015]]></date>
</item><item>
    <title><![CDATA[Overcoming the greatest hurdles in predictive marketing]]></title>
    <link>http://www.imediaconnection.com/content/38969.asp</link>
    <description><![CDATA[Even with plenty of data at your disposal, successfully predicting consumer patterns comes with its fair share of barriers. Eliminate two possible roadblocks with the following advice.]]></description>
    <author><![CDATA[Jie Cheng]]></author>
    <authorid><![CDATA[67204]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheng_jie_70x70.jpg]]></image>
    <date><![CDATA[July 23, 2015]]></date>
</item><item>
    <title><![CDATA[In praise of the algorithm apocalypse]]></title>
    <link>http://www.imediaconnection.com/content/38955.asp</link>
    <description><![CDATA[Google and Facebook changed their algorithms this spring, and marketers panicked. However, all is not lost. Find out why the industry should embrace these changes.]]></description>
    <author><![CDATA[Mitchell Reichgut ]]></author>
    <authorid><![CDATA[40692 ]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Reichgut_Mitchell_70x70.jpg]]></image>
    <date><![CDATA[July 22, 2015]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Ignite OPM, Beeswax, and Zenzi]]></title>
    <link>http://www.imediaconnection.com/content/38967.asp</link>
    <description><![CDATA[GlimpzIt launched a new platform, HyprMX revealed a new tool, and Full Circle Insights, Inc. announced&nbsp;its new name.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[July 22, 2015]]></date>
</item><item>
    <title><![CDATA[8 digital marketing strategies you should add to your playbook]]></title>
    <link>http://www.imediaconnection.com/content/38954.asp</link>
    <description><![CDATA[With new digital strategies popping up daily, you may be wondering what works. Members of the Young Entrepreneur Council weigh in on what has been effective for them in 2015.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2015]]></date>
</item><item>
    <title><![CDATA[Publish or perish]]></title>
    <link>http://www.imediaconnection.com/content/38953.asp</link>
    <description><![CDATA[This mantra is no longer just for academia. See why it means big business for companies everywhere. ]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[July 21, 2015]]></date>
</item><item>
    <title><![CDATA[The secret to a profitable agency]]></title>
    <link>http://www.imediaconnection.com/content/38950.asp</link>
    <description><![CDATA[Brands are always looking for the best quality for the lowest price, but the two are dependent upon one another. Here's why the best agencies can charge a little bit more.]]></description>
    <author><![CDATA[Ed Lu]]></author>
    <authorid><![CDATA[42772]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lu_Ed_70x70.jpg]]></image>
    <date><![CDATA[July 20, 2015]]></date>
</item><item>
    <title><![CDATA[7 new strategies brands are using to build customer loyalty]]></title>
    <link>http://www.imediaconnection.com/content/38941.asp</link>
    <description><![CDATA[While brands are experiencing changes in consumer behavior, the goal remains to build long-lasting customer relationships. Here are some ways to gain a steadfast following.]]></description>
    <author><![CDATA[Geoff Smith]]></author>
    <authorid><![CDATA[66040]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Smith_Geoff_70x70.jpg]]></image>
    <date><![CDATA[July 20, 2015]]></date>
</item><item>
    <title><![CDATA[How to quit a job you love]]></title>
    <link>http://www.imediaconnection.com/content/38935.asp</link>
    <description><![CDATA[It's not easy to part ways with a position you love, but sometimes it has to be done. Check out these tips on how to ease the heartbreak for everyone involved.]]></description>
    <author><![CDATA[Michelle Kruse ]]></author>
    <authorid><![CDATA[64479]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kruse_michelle_70x70.jpg]]></image>
    <date><![CDATA[July 16, 2015]]></date>
</item><item>
    <title><![CDATA[Ease customer concerns about beacon technology]]></title>
    <link>http://www.imediaconnection.com/content/38940.asp</link>
    <description><![CDATA[Location-based marketing technology has so much potential, but there are still issues with privacy concerns. Find out how you can address fears and encourage adoption. ]]></description>
    <author><![CDATA[Ken Eissing]]></author>
    <authorid><![CDATA[67493]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_eissing_ken_70x70.jpg]]></image>
    <date><![CDATA[July 16, 2015]]></date>
</item><item>
    <title><![CDATA[Cure your media plan pains with people-based advertising]]></title>
    <link>http://www.imediaconnection.com/content/38934.asp</link>
    <description><![CDATA[Poor metrics are causing our media plans to go awry. Find out&nbsp;how and why&nbsp;we should treat the underlying cause instead of&nbsp;trying to manage the problems that they create.]]></description>
    <author><![CDATA[Jeff Collins]]></author>
    <authorid><![CDATA[65646]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_collins_jeff_70x70.jpg]]></image>
    <date><![CDATA[July 15, 2015]]></date>
</item><item>
    <title><![CDATA[10 qualities startups should look for in a potential CMO hire]]></title>
    <link>http://www.imediaconnection.com/content/38931.asp</link>
    <description><![CDATA[Hiring the right person for a CMO role can be a challenge. The YEC weighs in on the qualities that matter most.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[July 14, 2015]]></date>
</item><item>
    <title><![CDATA[How businesses are driving value from marketing analytics]]></title>
    <link>http://www.imediaconnection.com/content/38923.asp</link>
    <description><![CDATA[Analyzing marketing data can open many doors of possibility. Here are some takeaways that businesses are using to drive development of customized content.]]></description>
    <author><![CDATA[Tricia Heinrich]]></author>
    <authorid><![CDATA[62306]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_heinrich_tricia_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2015]]></date>
</item><item>
    <title><![CDATA[How to get consumers to love your sponsored content]]></title>
    <link>http://www.imediaconnection.com/content/38913.asp</link>
    <description><![CDATA[No one likes to be made a fool, and readers appreciate honesty in advertising. Learn how to create great sponsored content that your audience will enjoy.]]></description>
    <author><![CDATA[David Mennie]]></author>
    <authorid><![CDATA[66248]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mennie_david_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2015]]></date>
</item><item>
    <title><![CDATA[9 bizarre products successfully marketed]]></title>
    <link>http://www.imediaconnection.com/content/38903.asp</link>
    <description><![CDATA[Every so often a WTF product becomes an OMG phenomenon. Check out some brands&nbsp;that took everyone by surprise.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2015]]></date>
</item><item>
    <title><![CDATA[4 tips to jumpstart an affiliate marketing program]]></title>
    <link>http://www.imediaconnection.com/content/38897.asp</link>
    <description><![CDATA[It can be daunting to dive into affiliate marketing, and you may have a lot of questions. Here's some advice to help you get off on the right foot.]]></description>
    <author><![CDATA[Jeff Deisner]]></author>
    <authorid><![CDATA[67167]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_deisner_jeff_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2015]]></date>
</item><item>
    <title><![CDATA[Bring your creative back to the head of the table]]></title>
    <link>http://www.imediaconnection.com/content/38898.asp</link>
    <description><![CDATA[With the amazing leaps marketing has made in procuring and utilizing data, it's hard not to let it take control of strategy. Here's why you should bring the creative side back to the forefront.&nbsp; ]]></description>
    <author><![CDATA[John Nardone]]></author>
    <authorid><![CDATA[14888]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/JohnNardone_70.jpeg]]></image>
    <date><![CDATA[July 09, 2015]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Grace Blue, Erwin Penland, and Cosmose]]></title>
    <link>http://www.imediaconnection.com/content/38896.asp</link>
    <description><![CDATA[PrestaShop appointed a new CEO, Cxense announced a successful acquisition, and About.com launched a new content studio.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2015]]></date>
</item><item>
    <title><![CDATA[6 media planning rules you should break]]></title>
    <link>http://www.imediaconnection.com/content/38870.asp</link>
    <description><![CDATA[When it comes to digital marketing, there are no absolutes. Here are the media planning rules you thought were supreme but are no longer relevant.]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Friedman_Jay_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2015]]></date>
</item><item>
    <title><![CDATA[Don't just be consistent: Be relevant]]></title>
    <link>http://www.imediaconnection.com/content/38895.asp</link>
    <description><![CDATA[In order to truly engage your customers, you need to take chances. Here are six ways your brand can make a real connection with your audience. ]]></description>
    <author><![CDATA[Otto Hektor]]></author>
    <authorid><![CDATA[67152]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hektor_otto_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2015]]></date>
</item><item>
    <title><![CDATA[5 ways to actually use big data]]></title>
    <link>http://www.imediaconnection.com/content/38881.asp</link>
    <description><![CDATA[As overwhelming as big data can seem, there are concrete ways for marketers to tackle it. Check out these recs from experts in the data trenches.]]></description>
    <author><![CDATA[Vivek Sharma]]></author>
    <authorid><![CDATA[66914]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sharma_vivek_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2015]]></date>
</item><item>
    <title><![CDATA[Who should handle your content marketing? ]]></title>
    <link>http://www.imediaconnection.com/content/38892.asp</link>
    <description><![CDATA[Is content a DIY project, or is it a job better left to professionals? Take a look at these important considerations when deciding who should meet your content demands.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[July 07, 2015]]></date>
</item><item>
    <title><![CDATA[The best use of sex in marketing ]]></title>
    <link>http://www.imediaconnection.com/content/38859.asp</link>
    <description><![CDATA[Sex sells. Here are&nbsp;four brands owning this strategy to stimulate the public. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[July 02, 2015]]></date>
</item><item>
    <title><![CDATA[The key to digital advertising success]]></title>
    <link>http://www.imediaconnection.com/content/38879.asp</link>
    <description><![CDATA[There's an important advertising component that desperately requires more of the industry's attention. Make sure you're not overlooking this significant player.&nbsp;&nbsp;&nbsp; ]]></description>
    <author><![CDATA[Jason Appelbaum ]]></author>
    <authorid><![CDATA[62688 ]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_appelbaum_jason_70x70.jpg]]></image>
    <date><![CDATA[July 02, 2015]]></date>
</item><item>
    <title><![CDATA[Succeeding in a coupon-crazy world]]></title>
    <link>http://www.imediaconnection.com/content/38873.asp</link>
    <description><![CDATA[Is our consumers' affinity for snatching up deals wherever they can destroying brand loyalty? You can offer great deals and maintain a long-term customer base by following these suggestions.]]></description>
    <author><![CDATA[Karen Koslow]]></author>
    <authorid><![CDATA[67134]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_koslow_karen_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2015]]></date>
</item><item>
    <title><![CDATA[How to empower your teams to say "no"]]></title>
    <link>http://www.imediaconnection.com/content/38866.asp</link>
    <description><![CDATA[Pushing back is sometimes necessary for the benefit of the department, the company, and your own sanity. Check out these tips for knowing when to put on the brakes.&nbsp; ]]></description>
    <author><![CDATA[Joe Staples ]]></author>
    <authorid><![CDATA[64056]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Staples_Joe_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2015]]></date>
</item><item>
    <title><![CDATA[The CMO's guide to programmatic]]></title>
    <link>http://www.imediaconnection.com/content/38865.asp</link>
    <description><![CDATA[As programmatic continues to take over, understanding the landscape becomes more and more crucial. Here's what you need to know.]]></description>
    <author><![CDATA[Neil Coleman]]></author>
    <authorid><![CDATA[66565]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_coleman_neil_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2015]]></date>
</item><item>
    <title><![CDATA[Marketing your brand to the Boomer consumer]]></title>
    <link>http://www.imediaconnection.com/content/38857.asp</link>
    <description><![CDATA[Baby Boomers are redefining what it means to be "senior." It's time for advertisers to embrace this energetic, youthful perception.]]></description>
    <author><![CDATA[Jessica Hawthorne-Castro]]></author>
    <authorid><![CDATA[67162]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hawthorne-castro_jessica_70x70(1).jpg]]></image>
    <date><![CDATA[June 30, 2015]]></date>
</item><item>
    <title><![CDATA[7 ways to impress your clients]]></title>
    <link>http://www.imediaconnection.com/content/38808.asp</link>
    <description><![CDATA[There's more to winning over clientele than wining and dining them. Following are some hot tips from agency professionals who know how to keep their clients happy.]]></description>
    <author><![CDATA[Becca Bleznak]]></author>
    <authorid><![CDATA[66332]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bleznak_becca_70x70.jpg]]></image>
    <date><![CDATA[June 29, 2015]]></date>
</item><item>
    <title><![CDATA[Surprising best practices for advertising on Twitter]]></title>
    <link>http://www.imediaconnection.com/content/38856.asp</link>
    <description><![CDATA[Twitter has been around for more than&nbsp;nine years now, but many&nbsp;advertisers&nbsp;aren't aware of&nbsp;all&nbsp;its features. Find out how to unlock its potential. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2015]]></date>
</item><item>
    <title><![CDATA[5 smart ads that celebrate real American families]]></title>
    <link>http://www.imediaconnection.com/content/38836.asp</link>
    <description><![CDATA[Advertisers spent decades appealing to a "traditional" family, but now brands have a chance to stand out. These campaigns show the true uniqueness of each American household.]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2015]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: GSD&M, BBH, and Viewbix]]></title>
    <link>http://www.imediaconnection.com/content/38852.asp</link>
    <description><![CDATA[Evolve Media LLC acquired Martini Media, Centro announced new integrations, and Verve Mobile announced a new appointment.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2015]]></date>
</item><item>
    <title><![CDATA[9 m-commerce apps you need to see]]></title>
    <link>http://www.imediaconnection.com/content/38837.asp</link>
    <description><![CDATA[Move over, gaming. Retail is taking over your mobile space. Check out these apps that are changing the face of mobile commerce.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_new_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2015]]></date>
</item><item>
    <title><![CDATA[6 suggestions for hiring better employees]]></title>
    <link>http://www.imediaconnection.com/content/38805.asp</link>
    <description><![CDATA[From title changes to entirely new job descriptions, it can be difficult to keep up. These are just a few rules candidates and businesses alike can follow to improve the hiring process.]]></description>
    <author><![CDATA[Lynn Ingham]]></author>
    <authorid><![CDATA[46127]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ingham_lynn_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2015]]></date>
</item><item>
    <title><![CDATA[How to more effectively target travelers]]></title>
    <link>http://www.imediaconnection.com/content/38833.asp</link>
    <description><![CDATA[Travel is expected to increase this year as the economy recovers.&nbsp;Take a look at&nbsp;these tips for reaching this adventurous crowd.]]></description>
    <author><![CDATA[Raj Beri]]></author>
    <authorid><![CDATA[66376]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Beri_Raj_70x70.jpg]]></image>
    <date><![CDATA[June 18, 2015]]></date>
</item><item>
    <title><![CDATA[The other half of the battle against fraud]]></title>
    <link>http://www.imediaconnection.com/content/38815.asp</link>
    <description><![CDATA[Digital advertisers are coming up against bots at every turn. Swap your guess-based marketing for goal-based marketing, and see where your programmatic approach can take you.<BR>]]></description>
    <author><![CDATA[Ari Buchalter]]></author>
    <authorid><![CDATA[36202]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_buchalter_ari_70.jpg]]></image>
    <date><![CDATA[June 17, 2015]]></date>
</item><item>
    <title><![CDATA[3 questions you should be asking your agency]]></title>
    <link>http://www.imediaconnection.com/content/38786.asp</link>
    <description><![CDATA[When evaluating an agency, don't lose sight of the most important issues. Here's how to spot an effective partner in the digital age.]]></description>
    <author><![CDATA[Graham Nelson]]></author>
    <authorid><![CDATA[48895]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nelson_Graham_70x70.jpg]]></image>
    <date><![CDATA[June 17, 2015]]></date>
</item><item>
    <title><![CDATA[4 sneaky publisher tricks]]></title>
    <link>http://www.imediaconnection.com/content/38785.asp</link>
    <description><![CDATA[With the anonymity of the internet, fraudsters can hide behind screens and prey on unsuspecting individuals and businesses. Take a look at some of the shadiest publisher moves online.]]></description>
    <author><![CDATA[Rich Kahn]]></author>
    <authorid><![CDATA[33429]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kahn_rich_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2015]]></date>
</item><item>
    <title><![CDATA[6 shocking facts about food marketing]]></title>
    <link>http://www.imediaconnection.com/content/38784.asp</link>
    <description><![CDATA[Obesity runs rampant in the U.S., yet advertising for fast food isn't going anywhere. Check out what tricks the industry is pulling to keep its unhealthy products on the shelves. ]]></description>
    <author><![CDATA[Becca Bleznak]]></author>
    <authorid><![CDATA[66332]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bleznak_becca_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2015]]></date>
</item><item>
    <title><![CDATA[12 ways to set yourself up for a promotion]]></title>
    <link>http://www.imediaconnection.com/content/38783.asp</link>
    <description><![CDATA[Wondering how to climb the corporate&nbsp;ladder? The YEC weighs in on how to stand out in the office.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2015]]></date>
</item><item>
    <title><![CDATA[3 rebranding lessons from Caitlyn Jenner]]></title>
    <link>http://www.imediaconnection.com/content/38758.asp</link>
    <description><![CDATA[Since breaking the internet last week, the most viral story in America has been a unique&nbsp;exercise in relaunching a brand. Discover some simple marketing takeaways.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2015]]></date>
</item><item>
    <title><![CDATA[Why marketers job-hop like crazy]]></title>
    <link>http://www.imediaconnection.com/content/38757.asp</link>
    <description><![CDATA[Marketers seem to be jumping from company to company faster than ever. Here are the implications of the job-hopping culture for both professionals and the entire industry.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[June 10, 2015]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Kahuna, AerServ, and wywy]]></title>
    <link>http://www.imediaconnection.com/content/38777.asp</link>
    <description><![CDATA[Cxense is acquiring a new company, Simulmedia launched a new operating system, and NetSeer made a new hire.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[June 10, 2015]]></date>
</item><item>
    <title><![CDATA[4 keys to unlocking your treasure trove of data ]]></title>
    <link>http://www.imediaconnection.com/content/38756.asp</link>
    <description><![CDATA[You may understand how important your data is, but are you getting its maximum value? Find out what marketers need to keep in mind before diving in.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[June 09, 2015]]></date>
</item><item>
    <title><![CDATA[6 content marketing realities you can't ignore]]></title>
    <link>http://www.imediaconnection.com/content/38769.asp</link>
    <description><![CDATA[Whether your focus is on owned, earned, or paid media, content marketing is rapidly changing. These are just a few of the latest insights from leadings marketers and brands.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[June 09, 2015]]></date>
</item><item>
    <title><![CDATA[10 tips to make your resume stand out from the pack]]></title>
    <link>http://www.imediaconnection.com/content/38754.asp</link>
    <description><![CDATA[While no one can tell you how to craft the perfect resume, there are some hard-and-fast guidelines almost everyone can agree on. See how to land your dream job.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[June 08, 2015]]></date>
</item><item>
    <title><![CDATA[Marketing's forgotten segment is also its most lucrative]]></title>
    <link>http://www.imediaconnection.com/content/38749.asp</link>
    <description><![CDATA[If your strategy revolves around simply growing your audience, you need to reevaluate. Learn more about CXM and why this practice is essential to turning your followers into buyers.]]></description>
    <author><![CDATA[Dick O'Brien]]></author>
    <authorid><![CDATA[67136]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_obrien_dick_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2015]]></date>
</item><item>
    <title><![CDATA[The 5 greatest burnout risks for marketers]]></title>
    <link>http://www.imediaconnection.com/content/38719.asp</link>
    <description><![CDATA[Given the high-stress nature of marketing, it's no wonder that we've all seen colleagues burn out. Here are the top reasons it happens, along with some suggestions for how to combat them.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2015]]></date>
</item><item>
    <title><![CDATA[6 things your PR firm isn't doing to keep your business]]></title>
    <link>http://www.imediaconnection.com/content/38750.asp</link>
    <description><![CDATA[Is your PR firm pulling&nbsp;its weight? If any of these points hit close to home, your relationship may be in jeopardy.]]></description>
    <author><![CDATA[Erin Rohr]]></author>
    <authorid><![CDATA[67109]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rohr_erin_70x70.jpg]]></image>
    <date><![CDATA[June 02, 2015]]></date>
</item><item>
    <title><![CDATA[How wearables are transforming marketing]]></title>
    <link>http://www.imediaconnection.com/content/38739.asp</link>
    <description><![CDATA[Wearables may be making a splash, but consumers are often overwhelmed with information. Is your brand ready to combat data-overload in order to reach its audience? ]]></description>
    <author><![CDATA[Evan Lazarus]]></author>
    <authorid><![CDATA[14278]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lazarus_evan_70x70.jpg]]></image>
    <date><![CDATA[June 02, 2015]]></date>
</item><item>
    <title><![CDATA[Everything I know about social, I learned in kindergarten]]></title>
    <link>http://www.imediaconnection.com/content/38717.asp</link>
    <description><![CDATA[We often make social media out to be a daunting new frontier, but it doesn't have to be that way. See how you can apply childhood lessons to your marketing strategy.]]></description>
    <author><![CDATA[Beth Trejo]]></author>
    <authorid><![CDATA[65621]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_trejo_beth_70x70.jpg]]></image>
    <date><![CDATA[June 02, 2015]]></date>
</item><item>
    <title><![CDATA[5 things CMOs must know about the customer experience]]></title>
    <link>http://www.imediaconnection.com/content/38742.asp</link>
    <description><![CDATA[The customer experience&nbsp;includes every consumer interaction with your product or service, and it can no longer be overlooked. Check out these steps to help you transition smoothly to today's standards.]]></description>
    <author><![CDATA[Amber Bezahler]]></author>
    <authorid><![CDATA[67135]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Bezahler_Amber_70x70.jpg]]></image>
    <date><![CDATA[June 01, 2015]]></date>
</item><item>
    <title><![CDATA[2 mission critical areas where marketers are failing]]></title>
    <link>http://www.imediaconnection.com/content/38716.asp</link>
    <description><![CDATA[As part of an agency, you should constantly adjust your strategy in order to best meet the needs of your clients. Following are two focal points where your approach may be lacking. <BR>]]></description>
    <author><![CDATA[Thomas Moyer]]></author>
    <authorid><![CDATA[17136]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Moyer_Thomas_70x70.jpg]]></image>
    <date><![CDATA[June 01, 2015]]></date>
</item><item>
    <title><![CDATA[A brief guide to viewability for digital advertisers]]></title>
    <link>http://www.imediaconnection.com/content/38715.asp</link>
    <description><![CDATA[With improving technology and better understanding of consumer behavior, the advertising industry is now reconsidering how we define an impression. Let's take a look at what changes need to be made, and what new rules are being put into place.]]></description>
    <author><![CDATA[Lori Goldberg]]></author>
    <authorid><![CDATA[54744]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goldberg_lori_70x70.jpg]]></image>
    <date><![CDATA[May 28, 2015]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Kahuna, Tahzoo, and VideoAmp]]></title>
    <link>http://www.imediaconnection.com/content/38708.asp</link>
    <description><![CDATA[Drawbridge announced a new partnership, Magnetic announced a new merger, and GumGum&nbsp;made a new appointment.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[May 27, 2015]]></date>
</item><item>
    <title><![CDATA[Television's changing landscape]]></title>
    <link>http://www.imediaconnection.com/content/38706.asp</link>
    <description><![CDATA[With shifting trends in how people consume television, it can be difficult to stay current. This is what brands and advertisers need to know.]]></description>
    <author><![CDATA[Jamie Stewart]]></author>
    <authorid><![CDATA[66888]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stewart_jamie_70x70.jpg]]></image>
    <date><![CDATA[May 26, 2015]]></date>
</item><item>
    <title><![CDATA[Marketing tips for summer travel season]]></title>
    <link>http://www.imediaconnection.com/content/38684.asp</link>
    <description><![CDATA[Mid-sized advertisers in travel, hospitality, and e-commerce have a unique opportunity to compete with the giants. Read on for six tips to stand out this summer.]]></description>
    <author><![CDATA[Kiran Gopinath]]></author>
    <authorid><![CDATA[47032]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gopinath_kiran_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2015]]></date>
</item><item>
    <title><![CDATA[Warning signs that you're lacking as a manager]]></title>
    <link>http://www.imediaconnection.com/content/38656.asp</link>
    <description><![CDATA[Being a manager doesn't automatically mean that you're a leader. Take a look at where you may be falling short and what to do about it.]]></description>
    <author><![CDATA[Michelle Kruse]]></author>
    <authorid><![CDATA[64479]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kruse_michelle_70x70.jpg]]></image>
    <date><![CDATA[May 19, 2015]]></date>
</item><item>
    <title><![CDATA[The evolving role of content in the digital experience]]></title>
    <link>http://www.imediaconnection.com/content/38660.asp</link>
    <description><![CDATA[As marketers continue to look for ways to improve their value, they need to do more than just manage content. See how you can fine-tune your content strategy for maximum results.]]></description>
    <author><![CDATA[Tjeerd Brenninkmeijer]]></author>
    <authorid><![CDATA[66771]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brenninkmeijer_tjeerd_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2015]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Forensiq, PK4 Media, and Socialtyze]]></title>
    <link>http://www.imediaconnection.com/content/38648.asp</link>
    <description><![CDATA[Celtra Inc. has entered into a new partnership, Oban Digital released a report, and Code and Theory promoted a new partner.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2015]]></date>
</item><item>
    <title><![CDATA[10 little-known facts about media planning]]></title>
    <link>http://www.imediaconnection.com/content/38605.asp</link>
    <description><![CDATA[The landscape of media planning changes daily, and it can be hard to keep up with what matters. Here are some insights from a veteran in the field.]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
    <date><![CDATA[May 13, 2015]]></date>
</item><item>
    <title><![CDATA[The challenges of managing a successful international affiliate program]]></title>
    <link>http://www.imediaconnection.com/content/38598.asp</link>
    <description><![CDATA[Utilizing a single-point affiliate marketing agency is likely your best bet for achieving global results for your brand.&nbsp;This is&nbsp;why you should consider a hub-and-spoke approach.]]></description>
    <author><![CDATA[Robert Glazer]]></author>
    <authorid><![CDATA[54885]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_glazer_robert_70x70.jpg]]></image>
    <date><![CDATA[May 06, 2015]]></date>
</item><item>
    <title><![CDATA[What modern marketers can learn from Silver Age superheroes]]></title>
    <link>http://www.imediaconnection.com/content/38558.asp</link>
    <description><![CDATA[Succeeding in the marketing world requires a special kind of person. Do you have what it takes to uphold truth and justice -- and to prosper as a professional?]]></description>
    <author><![CDATA[Rick Liebling]]></author>
    <authorid><![CDATA[21519]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Liebling_rick_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2015]]></date>
</item><item>
    <title><![CDATA[Will existing attribution models work for native advertising?]]></title>
    <link>http://www.imediaconnection.com/content/38562.asp</link>
    <description><![CDATA[The path to purchase is generally the same for banner ads vs. native advertising, but the latter is gaining traction. In order to measure its effectiveness, we might need to change how we measure success.]]></description>
    <author><![CDATA[Vitaly Pecherskiy]]></author>
    <authorid><![CDATA[66286]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Pecherskiy_Vitaly_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2015]]></date>
</item><item>
    <title><![CDATA[How to solve programmatic's brand problem]]></title>
    <link>http://www.imediaconnection.com/content/38557.asp</link>
    <description><![CDATA[Resisting change is futile -- and may cost you serious revenue. Here are three reasons why your brand needs to embrace programmatic right now.]]></description>
    <author><![CDATA[Keith Lorizio]]></author>
    <authorid><![CDATA[2981]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lorizio_keith_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2015]]></date>
</item><item>
    <title><![CDATA[Real-time bidding 201]]></title>
    <link>http://www.imediaconnection.com/content/38559.asp</link>
    <description><![CDATA[Let's delve further into the subject of RTB by examining different methods with which to reach your audience, and how they work together to drive sales.]]></description>
    <author><![CDATA[Jag Duggal]]></author>
    <authorid><![CDATA[61501]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_duggal_jag_new_70x70.jpg]]></image>
    <date><![CDATA[April 27, 2015]]></date>
</item><item>
    <title><![CDATA[This year's 6 best summer blockbuster campaigns ]]></title>
    <link>http://www.imediaconnection.com/content/38544.asp</link>
    <description><![CDATA[If you want to know which summer flicks are successful, check the box office. If you want to know which films are good, go see them. And if you want to know which campaigns cut through the noise of blockbuster season, read on.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[April 27, 2015]]></date>
</item><item>
    <title><![CDATA[The ABCs for avoiding ad fraud loss]]></title>
    <link>http://www.imediaconnection.com/content/38543.asp</link>
    <description><![CDATA[Ad fraud&nbsp;will cost an estimated&nbsp;$6.3 billion loss in 2015. Here's how to avoid it.]]></description>
    <author><![CDATA[Kiran Gopinath]]></author>
    <authorid><![CDATA[47032]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gopinath_kiran_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2015]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Vizy, Framestore, and Soundcloud]]></title>
    <link>http://www.imediaconnection.com/content/38542.asp</link>
    <description><![CDATA[The Trade Desk announced a new partnership, Madison Logic Data went through a rebrand, and Verve Mobile made a new hire.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[April 22, 2015]]></date>
</item><item>
    <title><![CDATA[Content marketing's chicken and egg budget problem]]></title>
    <link>http://www.imediaconnection.com/content/38536.asp</link>
    <description><![CDATA[As content marketing grows up, so too must the staff behind it. Let's take a look at how budgets and organizational structures must evolve.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[April 21, 2015]]></date>
</item><item>
    <title><![CDATA[6 ways to get creative with swag]]></title>
    <link>http://www.imediaconnection.com/content/38523.asp</link>
    <description><![CDATA[If you want to woo clients and vendors, you need to think outside the box. These are just a few ways you can create unforgettable favors they'll want to keep. ]]></description>
    <author><![CDATA[Diana Adair]]></author>
    <authorid><![CDATA[66357]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_adair_diana_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2015]]></date>
</item><item>
    <title><![CDATA[9 reasons your startup can exist anywhere]]></title>
    <link>http://www.imediaconnection.com/content/38517.asp</link>
    <description><![CDATA[If you think you have to be in Silicon Valley for your startup to soar, you are mistaken. Here's why.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2015]]></date>
</item><item>
    <title><![CDATA[What is the real cost of email marketing?]]></title>
    <link>http://www.imediaconnection.com/content/38506.asp</link>
    <description><![CDATA[Though the price may seem low in comparison to other methods, there are many things that can go wrong in email marketing. Here are four potential&nbsp;problems and their possible solutions.]]></description>
    <author><![CDATA[Eric Krattenstein ]]></author>
    <authorid><![CDATA[66518]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_krattenstein_eric_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2015]]></date>
</item><item>
    <title><![CDATA[5 tips for delighting the customer who is always "on"]]></title>
    <link>http://www.imediaconnection.com/content/38449.asp</link>
    <description><![CDATA[These days, consumers are constantly on the move, and you need to be prepared to reach them wherever they are. Read on for five tips for bringing your marketing strategy into the 2015 digital marketplace.]]></description>
    <author><![CDATA[Ana Milicevic]]></author>
    <authorid><![CDATA[66552]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_milicevic_ana_70x70.jpg]]></image>
    <date><![CDATA[April 14, 2015]]></date>
</item><item>
    <title><![CDATA[Go home, native advertising!]]></title>
    <link>http://www.imediaconnection.com/content/38493.asp</link>
    <description><![CDATA[Telling personal stories has proven to be the best way to engage potential consumers. Learn from these examples of brands that are doing right.]]></description>
    <author><![CDATA[David Mennie]]></author>
    <authorid><![CDATA[66248]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mennie_david_70x70.jpg]]></image>
    <date><![CDATA[April 13, 2015]]></date>
</item><item>
    <title><![CDATA[10 job hunting myths you still believe]]></title>
    <link>http://www.imediaconnection.com/content/38425.asp</link>
    <description><![CDATA[Believing any one of the following misconceptions can cost you that perfect position. Stop letting these common myths hold you back.]]></description>
    <author><![CDATA[Dea Lawrence ]]></author>
    <authorid><![CDATA[1780]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lawrence_Dea_70x70.jpg]]></image>
    <date><![CDATA[April 13, 2015]]></date>
</item><item>
    <title><![CDATA[Content strategy is not permanent]]></title>
    <link>http://www.imediaconnection.com/content/38457.asp</link>
    <description><![CDATA[Many marketers believe that established strategies are set in stone, but content should regularly be reexamined and redirected to address priorities. Find out how, why, and when you need to shake things up.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[April 09, 2015]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Unilever Foundry, Hawthorne Direct, and clypd]]></title>
    <link>http://www.imediaconnection.com/content/38453.asp</link>
    <description><![CDATA[Sizmek released a report, AIS Media launched a new app, and MODCo Group made some new hires.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[April 08, 2015]]></date>
</item><item>
    <title><![CDATA[4 steps to building a strong CMO-CIO relationship]]></title>
    <link>http://www.imediaconnection.com/content/38443.asp</link>
    <description><![CDATA[When marketing and IT professionals work together, issues can arise. Here are a few ways to create a healthy partnership that benefits the entire company.]]></description>
    <author><![CDATA[Victoria Godfrey]]></author>
    <authorid><![CDATA[66594]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_godfrey_victoria_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2015]]></date>
</item><item>
    <title><![CDATA[Your guide to work-from-home policies]]></title>
    <link>http://www.imediaconnection.com/content/38445.asp</link>
    <description><![CDATA[Virtual offices are growing in popularity and demand, but are they right for you? Check out the potential benefits and drawbacks of working remotely. ]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2015]]></date>
</item><item>
    <title><![CDATA[How advertising ruined publishing]]></title>
    <link>http://www.imediaconnection.com/content/38375.asp</link>
    <description><![CDATA[Publishing used to be man's greatest accomplishment&nbsp;-- until advertising came around. Here's how the latter took over.]]></description>
    <author><![CDATA[Sean X]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_x_sean_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2015]]></date>
</item><item>
    <title><![CDATA[Create content a mother could love]]></title>
    <link>http://www.imediaconnection.com/content/38380.asp</link>
    <description><![CDATA[The behavior patterns of women online are often much different from those of men. This Mother's Day, tailor your content specifically to your female audience, using these findings.]]></description>
    <author><![CDATA[Steve Kerho]]></author>
    <authorid><![CDATA[4015]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kerho_steve_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2015]]></date>
</item><item>
    <title><![CDATA[7 tips for dealing with difficult clients]]></title>
    <link>http://www.imediaconnection.com/content/38405.asp</link>
    <description><![CDATA[Some clients are absolute dreams while others are complete nightmares. Knowing how to address challenges, though, can be the key to your success -- and sanity. Check out the sage advice from these industry veterans.]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marcus_nanette_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2015]]></date>
</item><item>
    <title><![CDATA[How doing good can lead to marketing success]]></title>
    <link>http://www.imediaconnection.com/content/38404.asp</link>
    <description><![CDATA[Using your brand's power to do good in the world can help you stand out from the pack. Here's how it can work for you.]]></description>
    <author><![CDATA[Mick Ebeling]]></author>
    <authorid><![CDATA[63198]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ebeling_Mick_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2015]]></date>
</item><item>
    <title><![CDATA[1 important lesson social marketers can learn from Starbucks]]></title>
    <link>http://www.imediaconnection.com/content/38385.asp</link>
    <description><![CDATA[Take a look at this breakdown of how the coffee giant successfully targeted a specific audience and increased downloads of its popular mobile app.]]></description>
    <author><![CDATA[Rick Liebling]]></author>
    <authorid><![CDATA[21519]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Liebling_rick_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2015]]></date>
</item><item>
    <title><![CDATA[The new agency model that works  ]]></title>
    <link>http://www.imediaconnection.com/content/38246.asp</link>
    <description><![CDATA[Want to keep your clients ridiculously happy and take your business to the next level? Follow this genuine approach for success.]]></description>
    <author><![CDATA[Beth Trejo ]]></author>
    <authorid><![CDATA[65621]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_trejo_beth_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2015]]></date>
</item><item>
    <title><![CDATA[7 campaign management tips for a competitive edge ]]></title>
    <link>http://www.imediaconnection.com/content/38403.asp</link>
    <description><![CDATA[With the shrinking attention spans of consumers, marketers have to work harder to stand out. These tips can help you shine.]]></description>
    <author><![CDATA[Kiran Gopinath]]></author>
    <authorid><![CDATA[47032]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gopinath_kiran_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2015]]></date>
</item><item>
    <title><![CDATA[The importance of having your digital ducks in a row]]></title>
    <link>http://www.imediaconnection.com/content/38400.asp</link>
    <description><![CDATA[In today's digital-dependent world, a presidential candidate's social presence (or lack thereof) can make or break their chances of getting to the White House. See how one candidate's recent debut flopped. ]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[March 25, 2015]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Adadyn, Mintz + Hoke, and Rakuten Marketing]]></title>
    <link>http://www.imediaconnection.com/content/38402.asp</link>
    <description><![CDATA[The Guardian announced a new alliance, Leadspace announced a new partnership, and Enso made a new hire.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2015]]></date>
</item><item>
    <title><![CDATA[Who should handle social media?]]></title>
    <link>http://www.imediaconnection.com/content/38374.asp</link>
    <description><![CDATA[Brands have many options for managing social media, and it can take time to find the delicate balance that gets them the best results. Take a look at the pros and cons of each potential player.&nbsp; ]]></description>
    <author><![CDATA[Aaron Dodez]]></author>
    <authorid><![CDATA[66350]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Dodez_Aaron_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2015]]></date>
</item><item>
    <title><![CDATA[The year customer-centric marketing takes over]]></title>
    <link>http://www.imediaconnection.com/content/38351.asp</link>
    <description><![CDATA[Customer feedback is invaluable. Instead of ignoring your audience, use their public opinions to drive your sales.]]></description>
    <author><![CDATA[Peter M�hlmann]]></author>
    <authorid><![CDATA[66234]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Muhlmann_Holten_Peter_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2015]]></date>
</item><item>
    <title><![CDATA[The importance of the phone in omnichannel retailing]]></title>
    <link>http://www.imediaconnection.com/content/38384.asp</link>
    <description><![CDATA[Although digital channels are only getting more complex and abundant, there is still value in real connection to your consumers through the phone. Here's what you need to know.]]></description>
    <author><![CDATA[Luke Rees]]></author>
    <authorid><![CDATA[66141]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rees_luke_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2015]]></date>
</item><item>
    <title><![CDATA[Advice for starting your own agency]]></title>
    <link>http://www.imediaconnection.com/content/38360.asp</link>
    <description><![CDATA[Moving out on your own to start a new agency is a very daunting task. Check out these tips for getting it right.]]></description>
    <author><![CDATA[Trevor Guthrie]]></author>
    <authorid><![CDATA[7670]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_guthrie_trevor_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2015]]></date>
</item><item>
    <title><![CDATA[Who is responsible for digital mistakes?]]></title>
    <link>http://www.imediaconnection.com/content/38347.asp</link>
    <description><![CDATA[In order to prevent potentially libelous or embarrassing errors online, a clear system needs to be put in place -- from the top down. Find out why and how. ]]></description>
    <author><![CDATA[Lisa Welchman]]></author>
    <authorid><![CDATA[66280]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_welchman_lisa_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2015]]></date>
</item><item>
    <title><![CDATA[10 tips for attracting the best talent]]></title>
    <link>http://www.imediaconnection.com/content/38357.asp</link>
    <description><![CDATA[Larger companies swallow up a lot of great candidates immediately. Here's how a young company can attract the best talent.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2015]]></date>
</item><item>
    <title><![CDATA[6 workplace policies killing your creativity -- and fun]]></title>
    <link>http://www.imediaconnection.com/content/38299.asp</link>
    <description><![CDATA[If your organization is in a creative slump, you may need to ditch the following workplace policies and practices.]]></description>
    <author><![CDATA[Greg Kihlstrom ]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2015]]></date>
</item><item>
    <title><![CDATA[A business-oriented content measurement framework]]></title>
    <link>http://www.imediaconnection.com/content/38349.asp</link>
    <description><![CDATA[When you create marketing content, you must have specific parameters in mind. Here are four suggestions for devising measurement strategies that will showcase real results.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[March 18, 2015]]></date>
</item><item>
    <title><![CDATA[Why advertisers need to tune in to digital radio]]></title>
    <link>http://www.imediaconnection.com/content/38337.asp</link>
    <description><![CDATA[While marketers focus on the shift from TV to digital video, the audio market has undergone a quiet renaissance as radio is redefined. It's time to listen up.]]></description>
    <author><![CDATA[Talia Arnold]]></author>
    <authorid><![CDATA[41968]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arnold_talia_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2015]]></date>
</item><item>
    <title><![CDATA[5 major marketing terms you're misusing]]></title>
    <link>http://www.imediaconnection.com/content/38336.asp</link>
    <description><![CDATA[You're familiar with all of these popular marketing phrases, but are you using them correctly? Learn the true definitions, and why you need to know them.]]></description>
    <author><![CDATA[Mark Yeager]]></author>
    <authorid><![CDATA[66155]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yeager_mark_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2015]]></date>
</item><item>
    <title><![CDATA[The marketing clich�s you need to stop repeating]]></title>
    <link>http://www.imediaconnection.com/content/38325.asp</link>
    <description><![CDATA[Some of these are simply annoying. Some are straight-up dangerous. How many are you spouting on a daily basis?]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2015]]></date>
</item><item>
    <title><![CDATA[How only the strong will survive in Snapchat's "Discover"]]></title>
    <link>http://www.imediaconnection.com/content/38328.asp</link>
    <description><![CDATA[The fast-paced social platform recently launched some exciting content options. Find out what this new model means for advertisers and how they should approach the app's finicky audience.]]></description>
    <author><![CDATA[Nicholas Manluccia]]></author>
    <authorid><![CDATA[66213]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Manluccia_Nicholas_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2015]]></date>
</item><item>
    <title><![CDATA[How technology is changing the quick-trip shopper]]></title>
    <link>http://www.imediaconnection.com/content/38324.asp</link>
    <description><![CDATA[Customers are moving away from local stores for all their daily needs -- they're now ordering online with faster and faster delivery.&nbsp;See&nbsp;how this digital shift affects retailers.]]></description>
    <author><![CDATA[Mary Kotyuk]]></author>
    <authorid><![CDATA[65759]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kotyuk_mary_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2015]]></date>
</item><item>
    <title><![CDATA[3 reasons your CMO is more important than your product]]></title>
    <link>http://www.imediaconnection.com/content/38318.asp</link>
    <description><![CDATA[Building a great product isn't the most important part of making the sale. Here's why you should take advantage of the personal connection the web allows company leaders to make with consumers.]]></description>
    <author><![CDATA[Doug Bewsher]]></author>
    <authorid><![CDATA[65873]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Bewsher_Doug_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2015]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Digital Pulp, Kvantum, and wywy]]></title>
    <link>http://www.imediaconnection.com/content/38319.asp</link>
    <description><![CDATA[Code and Theory made a new hire, Evolve Media LLC made an acquisition, and Sizmek made several promotions.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2015]]></date>
</item><item>
    <title><![CDATA[Why every marketer's job depends upon big data and mobile]]></title>
    <link>http://www.imediaconnection.com/content/38311.asp</link>
    <description><![CDATA[Despite a shift in focus to mobile technology, few marketers understand how to leverage the seemingly endless amount of data these devices offer. Follow this example of revolutionaries like Capitol One to stay ahead in the data game.]]></description>
    <author><![CDATA[Tyler Pietz]]></author>
    <authorid><![CDATA[65771]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pietz_tyler_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2015]]></date>
</item><item>
    <title><![CDATA[Definitive ways brands can harness the Internet of Things ]]></title>
    <link>http://www.imediaconnection.com/content/38310.asp</link>
    <description><![CDATA[Consumer-facing companies have been struggling to leverage this new technological opportunity, but this new report explains how to enhance customer experience with sensors. ]]></description>
    <author><![CDATA[Jessica Groopman]]></author>
    <authorid><![CDATA[66194]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_groopman_jessica_70x70.jpg]]></image>
    <date><![CDATA[March 10, 2015]]></date>
</item><item>
    <title><![CDATA[10 essential mobile apps for the modern marketer]]></title>
    <link>http://www.imediaconnection.com/content/38257.asp</link>
    <description><![CDATA[In today's mobile-heavy world, using the right apps can make all the difference. Check out this list that can give you an edge over the competition.]]></description>
    <author><![CDATA[Don Knox]]></author>
    <authorid><![CDATA[2457]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_knox_don_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2015]]></date>
</item><item>
    <title><![CDATA[6 ways to maximize limited ad budgets]]></title>
    <link>http://www.imediaconnection.com/content/38289.asp</link>
    <description><![CDATA[Smaller funds don't have to mean smaller success. Find out how to take back a little more market share from big brands with these strategies.]]></description>
    <author><![CDATA[Lori Goldberg]]></author>
    <authorid><![CDATA[54744]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goldberg_lori_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2015]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Piston, blinkx, and Vlocity]]></title>
    <link>http://www.imediaconnection.com/content/38274.asp</link>
    <description><![CDATA[Twenty20 launched out of beta, Fetch released a new report, and Nativo made a new hire.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2015]]></date>
</item><item>
    <title><![CDATA[10 tips for optimizing your creative for cross-device success]]></title>
    <link>http://www.imediaconnection.com/content/38273.asp</link>
    <description><![CDATA[The best ad campaigns strike a balance with creativity and data, but even then, these small tweaks are often what make a big difference in cross-device campaigns. ]]></description>
    <author><![CDATA[Brian Ferrario]]></author>
    <authorid><![CDATA[24106]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ferrario_brian_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2015]]></date>
</item><item>
    <title><![CDATA[Promoting your personal brand through self-publishing]]></title>
    <link>http://www.imediaconnection.com/content/38256.asp</link>
    <description><![CDATA[Marketers spend so much time advising clients on the power of promoting quality content, but how many of you practice what you preach when it comes to your own brand? Find out how and where to get started.]]></description>
    <author><![CDATA[Michelle Kruse]]></author>
    <authorid><![CDATA[64479]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kruse_michelle_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2015]]></date>
</item><item>
    <title><![CDATA[ASPY nominations close this Friday]]></title>
    <link>http://www.imediaconnection.com/content/38260.asp</link>
    <description><![CDATA[We get by with a little help from our friends -- so don't forget to thank them! Nominations for the ASPY Awards, honoring the agency community's favorite technology and solution providers, are now open.]]></description>
    <author><![CDATA[Peter Platt ]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2015]]></date>
</item><item>
    <title><![CDATA[5 brands with the craziest fans]]></title>
    <link>http://www.imediaconnection.com/content/38208.asp</link>
    <description><![CDATA[Today's successful companies are igniting customer loyalty by cultivating engaged and passionate followers. Check out which brands are causing the most hysteria.]]></description>
    <author><![CDATA[Chelsea Coleman ]]></author>
    <authorid><![CDATA[66064]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_coleman_chelsea_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2015]]></date>
</item><item>
    <title><![CDATA[How to avoid ad fraud in programmatic media]]></title>
    <link>http://www.imediaconnection.com/content/38234.asp</link>
    <description><![CDATA[Programmatic media buying and selling is going to become a larger part of the digital media equation, so it's crucial to do all you can to eliminate abuse.&nbsp;Start with these tips. &nbsp;]]></description>
    <author><![CDATA[Dean Harris ]]></author>
    <authorid><![CDATA[1084]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Harris_Dean_70x70.jpg]]></image>
    <date><![CDATA[February 25, 2015]]></date>
</item><item>
    <title><![CDATA[4 ways to manage brand reputation in a digital world ]]></title>
    <link>http://www.imediaconnection.com/content/38225.asp</link>
    <description><![CDATA[When bad things happen to good brands, it's often their response that matters most. Find out&nbsp;how marketers&nbsp;can divert the backlash.]]></description>
    <author><![CDATA[Richard Harrison ]]></author>
    <authorid><![CDATA[65814]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harrison_richard_70x70.jpg]]></image>
    <date><![CDATA[February 24, 2015]]></date>
</item><item>
    <title><![CDATA[7 ad campaigns that used reverse psychology]]></title>
    <link>http://www.imediaconnection.com/content/38223.asp</link>
    <description><![CDATA[Today, it's harder than ever for advertisers to meaningfully reach customers, so it's often the boldest strategies that succeed in drawing attention. Here are ads that leveraged reverse psychology.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[February 24, 2015]]></date>
</item><item>
    <title><![CDATA[Insider tips for making the most of analyst briefings]]></title>
    <link>http://www.imediaconnection.com/content/38233.asp</link>
    <description><![CDATA[Too many companies fail to take full advantage of this valuable communications strategy. Check out these tips for a successful conversation.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[February 24, 2015]]></date>
</item><item>
    <title><![CDATA[How to create a strong customer experience engine ]]></title>
    <link>http://www.imediaconnection.com/content/38222.asp</link>
    <description><![CDATA[Are you focusing on creating a superior and effective customer journey? Here are tips to make it work for you. <BR>]]></description>
    <author><![CDATA[Oliver Jaeger]]></author>
    <authorid><![CDATA[66017]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jaeger_oliver_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2015]]></date>
</item><item>
    <title><![CDATA[Bizarre "firsts" in marketing]]></title>
    <link>http://www.imediaconnection.com/content/38207.asp</link>
    <description><![CDATA[In the marketing world, doing something first doesn't necessarily make it an innovative move. Check out these companies that tried to be ahead of the curve.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2015]]></date>
</item><item>
    <title><![CDATA[How recent holiday sales are driving DCO]]></title>
    <link>http://www.imediaconnection.com/content/38198.asp</link>
    <description><![CDATA[Valentine's Day and President's Day weekend gave consumers another opportunity to spend -- and marketers the chance to try out a new strategic practice. Here's what you need to know.]]></description>
    <author><![CDATA[Kiran Gopinath ]]></author>
    <authorid><![CDATA[47032]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gopinath_Kiran_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2015]]></date>
</item><item>
    <title><![CDATA[Why loving your job matters ]]></title>
    <link>http://www.imediaconnection.com/content/38189.asp</link>
    <description><![CDATA[There are benefits to performing your job well, but even more if you enjoy doing it. Read on if you, or your employees, need to rekindle the flame. ]]></description>
    <author><![CDATA[Erika Weinstein ]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[February 18, 2015]]></date>
</item><item>
    <title><![CDATA[6 marketing tools that will soon be obsolete ]]></title>
    <link>http://www.imediaconnection.com/content/38122.asp</link>
    <description><![CDATA[As the digital landscape evolves, the following tools will fail to keep up. Are you ready to kiss these once-valuable options goodbye?]]></description>
    <author><![CDATA[Kent Lewis ]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[February 18, 2015]]></date>
</item><item>
    <title><![CDATA[Your guide to Millennials in the workplace]]></title>
    <link>http://www.imediaconnection.com/content/38173.asp</link>
    <description><![CDATA[Chances are you manage a Millennial, and a few simple considerations can go a long way to help you all succeed. Check out these tips. ]]></description>
    <author><![CDATA[Michelle Kruse]]></author>
    <authorid><![CDATA[64479]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kruse_michelle_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2015]]></date>
</item><item>
    <title><![CDATA[The brands that connect best with LGBT consumers]]></title>
    <link>http://www.imediaconnection.com/content/38130.asp</link>
    <description><![CDATA[Many industries are now taking a more-inclusive approach to building relationships with the LGBT community. Discover which companies are truly engaging with this demographic.]]></description>
    <author><![CDATA[Hector Pages ]]></author>
    <authorid><![CDATA[54349]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pages_hector_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2015]]></date>
</item><item>
    <title><![CDATA[3 ways misconceptions stunt creative innovation]]></title>
    <link>http://www.imediaconnection.com/content/38170.asp</link>
    <description><![CDATA[Perceived limitations can keep marketers a cautious step back from the edge of what's possible in digital creative, but it's time to set those fears aside. ]]></description>
    <author><![CDATA[Todd Pasternack]]></author>
    <authorid><![CDATA[46404]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pasternack_todd_70x70.jpg]]></image>
    <date><![CDATA[February 11, 2015]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Kvantum, Oban Digital, and SteelBrick]]></title>
    <link>http://www.imediaconnection.com/content/38171.asp</link>
    <description><![CDATA[RR Donnelley &amp; Sons is making an acquisition, Integral Ad Science opened a new lab, and wywy made new hires.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[February 11, 2015]]></date>
</item><item>
    <title><![CDATA[When all media are just media, what happens to advertising?]]></title>
    <link>http://www.imediaconnection.com/content/38166.asp</link>
    <description><![CDATA[Television's delivery method is changing at warp speed, but what does that mean for online advertisers? Take a look at what's to come and how it may -- or may not � change your campaign approach.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[February 10, 2015]]></date>
</item><item>
    <title><![CDATA[Surprising career insights from iconic ad campaigns ]]></title>
    <link>http://www.imediaconnection.com/content/38151.asp</link>
    <description><![CDATA[Successful campaigns can not only teach us to be stronger marketers, but they also give us powerful lessons about our careers as a whole. Find out how. ]]></description>
    <author><![CDATA[Michelle Kruse]]></author>
    <authorid><![CDATA[64479]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kruse_michelle_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2015]]></date>
</item><item>
    <title><![CDATA[The 6 best video game marketing campaigns]]></title>
    <link>http://www.imediaconnection.com/content/38136.asp</link>
    <description><![CDATA[Today's video game industry is a behemoth with millions of customers and billions in revenue. But the more popular video games become, the fiercer the competition to launch individual titles. Find out which video game campaigns scored big.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2015]]></date>
</item><item>
    <title><![CDATA[How to strengthen your attribution toolkit]]></title>
    <link>http://www.imediaconnection.com/content/38145.asp</link>
    <description><![CDATA[To harness the power of call analytics, marketers should consider these important tips.]]></description>
    <author><![CDATA[Bill Dinan]]></author>
    <authorid><![CDATA[55280]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Dinan_Bill_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2015]]></date>
</item><item>
    <title><![CDATA[A new perspective on affiliate marketing ]]></title>
    <link>http://www.imediaconnection.com/content/38134.asp</link>
    <description><![CDATA[In this crowded affiliate marketplace, there is an opportunity to get ahead of the pack with a new perspective. Dare to think differently with these tips.]]></description>
    <author><![CDATA[Per Petterson]]></author>
    <authorid><![CDATA[65330]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Pettersen_Per_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2015]]></date>
</item><item>
    <title><![CDATA[What's ahead in e-commerce trends]]></title>
    <link>http://www.imediaconnection.com/content/38129.asp</link>
    <description><![CDATA[It's important to stay current, and more importantly, stay ahead of the latest technology crazes. Find out what e-commerce has in store. ]]></description>
    <author><![CDATA[Ken M. Haggerty]]></author>
    <authorid><![CDATA[65833]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_haggerty_ken_70x70.jpg]]></image>
    <date><![CDATA[February 04, 2015]]></date>
</item><item>
    <title><![CDATA[19 outdated digital marketing strategies]]></title>
    <link>http://www.imediaconnection.com/content/38109.asp</link>
    <description><![CDATA[Is your work forward-thinking? Or does it need to get with the times? These are the obsolete approaches you need to avoid -- now and forever. ]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2015]]></date>
</item><item>
    <title><![CDATA[How to localize your brand while marketing globally]]></title>
    <link>http://www.imediaconnection.com/content/38128.asp</link>
    <description><![CDATA[Reaching international audiences comes with a brand new list of challenges. Here's how to navigate this marketing minefield.]]></description>
    <author><![CDATA[Dave Thompson]]></author>
    <authorid><![CDATA[65466]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Thompson_Dave_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2015]]></date>
</item><item>
    <title><![CDATA[10 ways marketers can seem smarter than they are]]></title>
    <link>http://www.imediaconnection.com/content/38107.asp</link>
    <description><![CDATA[Need to project competence and confidence even though you're feeling less than certain? Employ these tricks when you need to impress people despite being outside your comfort zone.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2015]]></date>
</item><item>
    <title><![CDATA[14 good reasons to start your own business ]]></title>
    <link>http://www.imediaconnection.com/content/38114.asp</link>
    <description><![CDATA[If you're seeking a reason to create a new brand or venture, look no further. Check out these testimonials from those who took the leap.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2015]]></date>
</item><item>
    <title><![CDATA[3 ways to find the right audience data ]]></title>
    <link>http://www.imediaconnection.com/content/38076.asp</link>
    <description><![CDATA[If you're an event marketer, the amount of big data available can seem like a mythical beast impossible to tame. Learn what tools will help slay what you don't need.]]></description>
    <author><![CDATA[Joseph Carrabis  ]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2015]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Digital Pulp, OpenX, and Wizeline]]></title>
    <link>http://www.imediaconnection.com/content/38105.asp</link>
    <description><![CDATA[Inuxu launched a new marketplace, PK4 Media revealed a new product, and INNOCEAN USA made a new hire.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[January 28, 2015]]></date>
</item><item>
    <title><![CDATA[5 myths about telecommuting]]></title>
    <link>http://www.imediaconnection.com/content/38103.asp</link>
    <description><![CDATA[Telecommuting is not as easy and carefree as it may seem. Check out these myths that need to be busted.]]></description>
    <author><![CDATA[Nick Rojas]]></author>
    <authorid><![CDATA[65463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rojas_Nick_70x70.jpg]]></image>
    <date><![CDATA[January 28, 2015]]></date>
</item><item>
    <title><![CDATA[The NFL teams with the best marketing this season]]></title>
    <link>http://www.imediaconnection.com/content/37974.asp</link>
    <description><![CDATA[Even if you're not a football fan, you can't help but admire the marketing efforts behind the following NFL teams.]]></description>
    <author><![CDATA[Anna Johansson ]]></author>
    <authorid><![CDATA[60442]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Johansson_Anna_70x70.jpg]]></image>
    <date><![CDATA[January 28, 2015]]></date>
</item><item>
    <title><![CDATA[How to not ruin relationships with content creators]]></title>
    <link>http://www.imediaconnection.com/content/38085.asp</link>
    <description><![CDATA[If an agency is smart, it will act as the steward between the brand and the influencer. Check out this case study, and learn from this brand's big mistake.]]></description>
    <author><![CDATA[Dan Toth ]]></author>
    <authorid><![CDATA[65705]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Toth_Dan_70x70.jpg]]></image>
    <date><![CDATA[January 27, 2015]]></date>
</item><item>
    <title><![CDATA[12 of the best brand partnerships ]]></title>
    <link>http://www.imediaconnection.com/content/38074.asp</link>
    <description><![CDATA[When two companies team up, it's not always a good match. Here are some brands that managed to&nbsp;succeed together.]]></description>
    <author><![CDATA[Anna Johansson]]></author>
    <authorid><![CDATA[60442]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Johansson_Anna_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2015]]></date>
</item><item>
    <title><![CDATA[21 profound quotes that will change the way you market]]></title>
    <link>http://www.imediaconnection.com/content/38047.asp</link>
    <description><![CDATA[We all need a little inspiration to do our jobs well. Read on for some timeless advice that could improve your marketing career.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2015]]></date>
</item><item>
    <title><![CDATA[How your company can make changes without sacrificing results  ]]></title>
    <link>http://www.imediaconnection.com/content/38070.asp</link>
    <description><![CDATA[Companies must constantly adjust to their environments to stay competitive or risk becoming out-of-date. Check out how to effectively adapt.]]></description>
    <author><![CDATA[Erika Weinstein ]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2015]]></date>
</item><item>
    <title><![CDATA[5 easy tips to craft a stellar pitch]]></title>
    <link>http://www.imediaconnection.com/content/38069.asp</link>
    <description><![CDATA[It's no secret that pitching can be a tricky process, even for the seasoned professionals. Here are some&nbsp;tips to keep it as pain-free as possible.]]></description>
    <author><![CDATA[Annabelle Bates ]]></author>
    <authorid><![CDATA[65465]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Bates_Annabelle_70x70.jpg]]></image>
    <date><![CDATA[January 21, 2015]]></date>
</item><item>
    <title><![CDATA[8 benefits of a homegrown affiliate marketing program]]></title>
    <link>http://www.imediaconnection.com/content/38062.asp</link>
    <description><![CDATA[Using an outside source to implement an affiliate program for your company is effective, but creating one in-house is a better option. Find out how to build your own.]]></description>
    <author><![CDATA[Ashish Mistry ]]></author>
    <authorid><![CDATA[41153]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mistry_ashish_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2015]]></date>
</item><item>
    <title><![CDATA[How to fix the ad industry's diversity problem]]></title>
    <link>http://www.imediaconnection.com/content/38057.asp</link>
    <description><![CDATA[When it comes to a diverse workforce, the ad industry hasn't made much progress since the "Mad Men" era. Here's how to address the diversity problem.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2015]]></date>
</item><item>
    <title><![CDATA[15 of the most impressive ad campaigns from 2014 ]]></title>
    <link>http://www.imediaconnection.com/content/38048.asp</link>
    <description><![CDATA[Before you completely forget about last year, check out these inspiring campaigns hand picked by a group of marketing professionals. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2015]]></date>
</item><item>
    <title><![CDATA[Why programmatic advertising is here to stay]]></title>
    <link>http://www.imediaconnection.com/content/38049.asp</link>
    <description><![CDATA[Programmatic is becoming more mainstream than ever, and now there's data to prove&nbsp; it. Check out this new study reinforcing the rapid&nbsp;growth.]]></description>
    <author><![CDATA[Keith Lorizio ]]></author>
    <authorid><![CDATA[2981]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lorizio_keith_70x70.jpg]]></image>
    <date><![CDATA[January 19, 2015]]></date>
</item><item>
    <title><![CDATA[How small data leads to big brand advocates]]></title>
    <link>http://www.imediaconnection.com/content/38038.asp</link>
    <description><![CDATA[Although personal data is a commodity for brands, it's easy to lose valuable consumers through&nbsp;general tracking. Find out why the details matter most. ]]></description>
    <author><![CDATA[Paige O�Neill]]></author>
    <authorid><![CDATA[65609]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ONeill_Paige_70x70(1).jpg]]></image>
    <date><![CDATA[January 15, 2015]]></date>
</item><item>
    <title><![CDATA[4 digital media trends to follow this year]]></title>
    <link>http://www.imediaconnection.com/content/38043.asp</link>
    <description><![CDATA[There are exciting things ahead in technology, channels, and advertising. Don't miss out on these areas that you should be watching with interest before they hit their peaks. ]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[January 15, 2015]]></date>
</item><item>
    <title><![CDATA[How word-of-mouth marketing shapes your brand]]></title>
    <link>http://www.imediaconnection.com/content/38034.asp</link>
    <description><![CDATA[Social media marketing can't stand on its own -- you need people to talk about your brand. Here's why this is so important.]]></description>
    <author><![CDATA[Matthew Langham]]></author>
    <authorid><![CDATA[65601]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Langham_Matthew_70x70.jpg]]></image>
    <date><![CDATA[January 14, 2015]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: The Goss Agency, mono, and Upshot ]]></title>
    <link>http://www.imediaconnection.com/content/38035.asp</link>
    <description><![CDATA[Latin3 is expanding globally, MEC announced a new partnership, and Vdopia made a new hire.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[January 14, 2015]]></date>
</item><item>
    <title><![CDATA[The best and worst of CES as a marketing meetup]]></title>
    <link>http://www.imediaconnection.com/content/38013.asp</link>
    <description><![CDATA[An electronics trade show may seem like an odd fit for online marketers, but there are some unique business opportunities if you know how to approach it and prepare for potential pitfalls. ]]></description>
    <author><![CDATA[Bob Gilbreath]]></author>
    <authorid><![CDATA[18468]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/BobGilbreath70x70.jpeg]]></image>
    <date><![CDATA[January 12, 2015]]></date>
</item><item>
    <title><![CDATA[The next phase of location-based advertising]]></title>
    <link>http://www.imediaconnection.com/content/38007.asp</link>
    <description><![CDATA[This trend is more than correlating ad campaigns to points on a map. Discover how you can deliver better experiences to consumers when and where it matters. ]]></description>
    <author><![CDATA[Lauren Weinberg]]></author>
    <authorid><![CDATA[1831]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinberg_lauren_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2015]]></date>
</item><item>
    <title><![CDATA[5 marketing trends you need to watch in 2015]]></title>
    <link>http://www.imediaconnection.com/content/37952.asp</link>
    <description><![CDATA[Not all trends will impact the average marketer's strategy, but these will. Find out where you need to focus this year.]]></description>
    <author><![CDATA[Jacqueline Lisk]]></author>
    <authorid><![CDATA[48755]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lisk_Jacqueline_70x70.jpg]]></image>
    <date><![CDATA[January 07, 2015]]></date>
</item><item>
    <title><![CDATA[The marketer's guide to creating a retargeting campaign]]></title>
    <link>http://www.imediaconnection.com/content/37980.asp</link>
    <description><![CDATA[The marketing world is changing faster than ever as new technology means new tools to reach potential consumers. These&nbsp;six tips will help you stay abreast of the trends.]]></description>
    <author><![CDATA[Frank Paterno]]></author>
    <authorid><![CDATA[65462]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Paterno_Frank_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2015]]></date>
</item><item>
    <title><![CDATA[Top 5 marketing resolutions for 2015]]></title>
    <link>http://www.imediaconnection.com/content/37951.asp</link>
    <description><![CDATA[This is the year to up your advertising game. Don't miss out on making these changes to stay ahead of the marketing curve. ]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[January 06, 2015]]></date>
</item><item>
    <title><![CDATA[6 ways to streamline your branded materials process]]></title>
    <link>http://www.imediaconnection.com/content/37986.asp</link>
    <description><![CDATA[Marketing teams need to think "lean" and remove wasteful tasks from branded material supply chains. Find out how to simplify your operation.<BR>]]></description>
    <author><![CDATA[Jesse Moen]]></author>
    <authorid><![CDATA[64994]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_moen_jesse_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2015]]></date>
</item><item>
    <title><![CDATA[The risk of becoming a feature buffet  ]]></title>
    <link>http://www.imediaconnection.com/content/37944.asp</link>
    <description><![CDATA[When&nbsp;building product identity, it's easy for brands to try to&nbsp;cater&nbsp;to everyone's needs. But is&nbsp;it&nbsp;the best approach? Find out how to highlight what matters most.]]></description>
    <author><![CDATA[Pini Yakuel ]]></author>
    <authorid><![CDATA[64852]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yakuel_pini_70x70.jpg]]></image>
    <date><![CDATA[January 05, 2015]]></date>
</item><item>
    <title><![CDATA[7 predictions for marketing in 2015]]></title>
    <link>http://www.imediaconnection.com/content/37950.asp</link>
    <description><![CDATA[All marketing pundits love taking the opportunity&nbsp;in the new&nbsp;year to pull out their crystal balls, however cloudy they might be. Let's jump on the bandwagon, shall we?]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[January 05, 2015]]></date>
</item><item>
    <title><![CDATA[4 ways to avoid the most common ad-tech traps ]]></title>
    <link>http://www.imediaconnection.com/content/37939.asp</link>
    <description><![CDATA[There are numerous pitfalls in the world of ad-tech. Here's a look at some of the most likely ones you'll encounter and how to get around them.]]></description>
    <author><![CDATA[Ernie Capobianco]]></author>
    <authorid><![CDATA[64789]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Capobianco_ernie_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2014]]></date>
</item><item>
    <title><![CDATA[How programmatic helps the fittest survive]]></title>
    <link>http://www.imediaconnection.com/content/37937.asp</link>
    <description><![CDATA[The business of marketing, just like evolution, has its own process of natural selection. Take a look at advertising through a Darwinian lens.]]></description>
    <author><![CDATA[Kiran Gopinath ]]></author>
    <authorid><![CDATA[47032]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gopinath_kiran_70x70.jpg]]></image>
    <date><![CDATA[December 17, 2014]]></date>
</item><item>
    <title><![CDATA[Content marketing in 2015 -- research, not predictions]]></title>
    <link>http://www.imediaconnection.com/content/37909.asp</link>
    <description><![CDATA[Forget crystal balls -- take a look at what's ahead for online marketing based on data and information.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[December 16, 2014]]></date>
</item><item>
    <title><![CDATA[4 ways to build trust amongst financial sector audiences]]></title>
    <link>http://www.imediaconnection.com/content/37910.asp</link>
    <description><![CDATA[The financial services sector may not be your first thought when you think of content marketing, but there's a lot of opportunity there. Consider these ways to reach that audience.]]></description>
    <author><![CDATA[Sam Martin]]></author>
    <authorid><![CDATA[64739]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_martin_sam_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2014]]></date>
</item><item>
    <title><![CDATA[The hottest marketing jobs for 2015]]></title>
    <link>http://www.imediaconnection.com/content/37886.asp</link>
    <description><![CDATA[Wondering what lies in the future of your marketing career? Check out these jobs that we predict will be booming next year.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2014]]></date>
</item><item>
    <title><![CDATA[3 performance-based marketing tips you should never forget ]]></title>
    <link>http://www.imediaconnection.com/content/37885.asp</link>
    <description><![CDATA[Data measurement has become pervasive part of the industry, but are you doing it right? These are the three factors to consider before you launch your next campaign. ]]></description>
    <author><![CDATA[Lawrence Herman ]]></author>
    <authorid><![CDATA[62611]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Herman_Lawrence_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2014]]></date>
</item><item>
    <title><![CDATA[7 tips for low-cost local marketing]]></title>
    <link>http://www.imediaconnection.com/content/37877.asp</link>
    <description><![CDATA[When your business is expanding, it's important to remember your roots. Here are&nbsp;seven tips&nbsp;for keeping your local customers happy.]]></description>
    <author><![CDATA[Mark Ditteaux]]></author>
    <authorid><![CDATA[64890]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ditteaux_mark_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2014]]></date>
</item><item>
    <title><![CDATA[How private marketplaces actually work]]></title>
    <link>http://www.imediaconnection.com/content/37878.asp</link>
    <description><![CDATA[Although PMPs today are a growing channel, they can still be extremely complicated. In order to remove the difficulties, it helps to understand the fundamentals.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2014]]></date>
</item><item>
    <title><![CDATA[iMedia Agency Award Winners 2014]]></title>
    <link>http://www.imediaconnection.com/content/37824.asp</link>
    <description><![CDATA[iMedia presents its list of 2014 Agency Award winners. These agencies, honored at the iMedia Agency Summit, are the key drivers of industry innovation in areas such as social media, video, mobile, and more. ]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/AA-2014-70x70.jpg]]></image>
    <date><![CDATA[December 10, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: BrandMaker, Mailify, and Sizmek]]></title>
    <link>http://www.imediaconnection.com/content/37880.asp</link>
    <description><![CDATA[Amobee announced a new technology, MediaMath released a new app, and 72andSunny made a new hire.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[December 10, 2014]]></date>
</item><item>
    <title><![CDATA[How to take remarketing lists for search ads into overdrive]]></title>
    <link>http://www.imediaconnection.com/content/37832.asp</link>
    <description><![CDATA[Most digital marketers are familiar with remarketing campaigns based on site behavior actions. However, that's only the tip of the iceberg. Follow these actions to go a step further.]]></description>
    <author><![CDATA[Brian Conner ]]></author>
    <authorid><![CDATA[64670]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_connor_brian_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2014]]></date>
</item><item>
    <title><![CDATA[5 simple strategies to build a brand in an emerging market ]]></title>
    <link>http://www.imediaconnection.com/content/37825.asp</link>
    <description><![CDATA[Developing markets are an extremely tough base to establish a brand in, but that doesn't mean it's impossible. Check out these approaches to win over a new space. ]]></description>
    <author><![CDATA[Bret Donovan ]]></author>
    <authorid><![CDATA[63826]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_donovan_bret_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2014]]></date>
</item><item>
    <title><![CDATA[10 great gift ideas for the marketers in your life]]></title>
    <link>http://www.imediaconnection.com/content/37841.asp</link>
    <description><![CDATA[If you're going to spend money on holiday presents for colleagues, why not be memorable? Kick off your gift brainstorm with this guide, and add a few of the items to your own wish list. ]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2014]]></date>
</item><item>
    <title><![CDATA[10 epic marketing fails of 2014]]></title>
    <link>http://www.imediaconnection.com/content/37811.asp</link>
    <description><![CDATA[It's hard to say no to a little Schadenfreude. Which is why we dare you <EM>not</EM> to click on this year's epic marketing fails. Seriously. We double dare you. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2014]]></date>
</item><item>
    <title><![CDATA[The 3 components of a culture of content]]></title>
    <link>http://www.imediaconnection.com/content/37826.asp</link>
    <description><![CDATA[No matter your business's size, there are ways to support the need to foster and organize valuable content. Find out what it takes to succeed.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[December 04, 2014]]></date>
</item><item>
    <title><![CDATA[3 reasons marketers can forget data brokers ]]></title>
    <link>http://www.imediaconnection.com/content/37817.asp</link>
    <description><![CDATA[The best data strategy no longer requires massive collection efforts from a third party. Before turning to an outside source, consider the data right in front of you for your next campaign. ]]></description>
    <author><![CDATA[Rob Heiser ]]></author>
    <authorid><![CDATA[64668]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_heiser_rob_70x70(1).jpg]]></image>
    <date><![CDATA[December 03, 2014]]></date>
</item><item>
    <title><![CDATA[5 new consumer behaviors that scare marketers -- but shouldn't ]]></title>
    <link>http://www.imediaconnection.com/content/37765.asp</link>
    <description><![CDATA[If you think these new consumer behaviors will derail your marketing efforts, you're wrong. Consider the opportunities these changing tendencies present.]]></description>
    <author><![CDATA[Rachel Honig]]></author>
    <authorid><![CDATA[58948]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Honig_70x70.jpg]]></image>
    <date><![CDATA[December 03, 2014]]></date>
</item><item>
    <title><![CDATA[How to revamp your failing PPC campaign ]]></title>
    <link>http://www.imediaconnection.com/content/37815.asp</link>
    <description><![CDATA[If you need to transform a mediocre PPC campaign into a winner, take a closer look at these areas and get more bang out of the click.]]></description>
    <author><![CDATA[Brad Shorr]]></author>
    <authorid><![CDATA[65280]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shorr_brad_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2014]]></date>
</item><item>
    <title><![CDATA[10 words that defined marketing in 2014 ]]></title>
    <link>http://www.imediaconnection.com/content/37797.asp</link>
    <description><![CDATA[The words we use in this industry, at any given time, are a useful way to look back at the trends during that period. So what words were on the tips of our tongues this past year?]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2014]]></date>
</item><item>
    <title><![CDATA[How to handle Facebook's latest ad changes]]></title>
    <link>http://www.imediaconnection.com/content/37810.asp</link>
    <description><![CDATA[Consumers have more control over what ads are served to them on the social media giant, but that doesn't mean all is lost for brands. Find out how this change benefits advertisers. ]]></description>
    <author><![CDATA[Braden Hoeppner]]></author>
    <authorid><![CDATA[ 65270]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hoeppner_braden_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2014]]></date>
</item><item>
    <title><![CDATA[12 common challenges new businesses face]]></title>
    <link>http://www.imediaconnection.com/content/37793.asp</link>
    <description><![CDATA[Starting a new venture requires financial, marketing, and even emotional planning. Find out the hurdles some entrepreneurs encountered and how to overcome them.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2014]]></date>
</item><item>
    <title><![CDATA[The 5 most dangerous job titles in marketing]]></title>
    <link>http://www.imediaconnection.com/content/37782.asp</link>
    <description><![CDATA[Some marketers' titles are working against their job security. Let's look at the ones that might seem expendable in the eyes of executives who are being pressed to make hard cuts.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[November 26, 2014]]></date>
</item><item>
    <title><![CDATA[A simple process to make data digestible ]]></title>
    <link>http://www.imediaconnection.com/content/37809.asp</link>
    <description><![CDATA[The overabundance of marketing data may feel like a curse, but there are easier ways to turn it all into a blessing. Consider these tips to make the task less daunting.&nbsp;&nbsp; ]]></description>
    <author><![CDATA[Rachel DiCola]]></author>
    <authorid><![CDATA[65153]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dicola_rachel_70x70.jpg]]></image>
    <date><![CDATA[November 26, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Lippincott, Struck, and BrandFire]]></title>
    <link>http://www.imediaconnection.com/content/37794.asp</link>
    <description><![CDATA[Vevo announced a departure, Genesis Media has a new partnership, and Havas Worldwide made a new hire.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[November 26, 2014]]></date>
</item><item>
    <title><![CDATA[How to prepare for Facebook's changing role]]></title>
    <link>http://www.imediaconnection.com/content/37790.asp</link>
    <description><![CDATA[With younger generations turning away from Facebook,&nbsp;is the social media giant in jeopardy?&nbsp;Check out this prediction.]]></description>
    <author><![CDATA[Richard Jones]]></author>
    <authorid><![CDATA[35070]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jones_richard_70x70.jpg]]></image>
    <date><![CDATA[November 25, 2014]]></date>
</item><item>
    <title><![CDATA[3 signs it's time to use your back-up holiday campaigns]]></title>
    <link>http://www.imediaconnection.com/content/37788.asp</link>
    <description><![CDATA[The margin of error on holiday campaigns is getting thinner, so having a Plan B for creative and specific marketing channels is necessary. Here's when to pull the trigger.]]></description>
    <author><![CDATA[Tyler Sandler]]></author>
    <authorid><![CDATA[41812]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sandler_tyler_70x70.jpg]]></image>
    <date><![CDATA[November 25, 2014]]></date>
</item><item>
    <title><![CDATA[Digital marketing for Small Business Saturday]]></title>
    <link>http://www.imediaconnection.com/content/37787.asp</link>
    <description><![CDATA[Small businesses have more opportunities thanks to the wide range of online tools at their disposal. See how and why they can be applied to capitalize on the upcoming holidays.&nbsp;&nbsp; ]]></description>
    <author><![CDATA[James Green]]></author>
    <authorid><![CDATA[44296]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Green_James_70x70.jpg]]></image>
    <date><![CDATA[November 25, 2014]]></date>
</item><item>
    <title><![CDATA[6 surprising marketing lessons from Taylor Swift]]></title>
    <link>http://www.imediaconnection.com/content/37777.asp</link>
    <description><![CDATA[Haters gonna hate, hate, hate, but it's hard to deny the brand power behind this performer's latest album push. These unexpected takeaways will inspire the way you present brands to your audiences. ]]></description>
    <author><![CDATA[Jeff Roach]]></author>
    <authorid><![CDATA[49045]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Roach_Jeff_70x70.jpg]]></image>
    <date><![CDATA[November 25, 2014]]></date>
</item><item>
    <title><![CDATA[6 brand spokespeople who need to die]]></title>
    <link>http://www.imediaconnection.com/content/37724.asp</link>
    <description><![CDATA[Geico, Progressive, and Skechers all have one thing in common: Their spokespeople need to be replaced. Follow these marketing rules for attaching your brand to the right personality, or discover when it's time to find a new one.]]></description>
    <author><![CDATA[Sean X ]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new(1).jpg]]></image>
    <date><![CDATA[November 20, 2014]]></date>
</item><item>
    <title><![CDATA[The issue that digital marketers can no longer ignore]]></title>
    <link>http://www.imediaconnection.com/content/37766.asp</link>
    <description><![CDATA[Time is money, and nowhere is that more true than this often-overlooked aspect of online marketing.&nbsp;Discover how and why you need to address this problem now.]]></description>
    <author><![CDATA[Michael Histen]]></author>
    <authorid><![CDATA[64788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Histen_michael_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2014]]></date>
</item><item>
    <title><![CDATA[4 reasons marketers need to adopt programmatic advertising ]]></title>
    <link>http://www.imediaconnection.com/content/37764.asp</link>
    <description><![CDATA[Today's consumers expect brands to reach them across all digital platforms and in the most efficient way. Take a look at why it's important to keep up with their demands.]]></description>
    <author><![CDATA[Kiran Gopinath ]]></author>
    <authorid><![CDATA[47032 ]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gopinath_kiran_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2014]]></date>
</item><item>
    <title><![CDATA[Brand innovation labs: The 4 boldest moves yet ]]></title>
    <link>http://www.imediaconnection.com/content/37712.asp</link>
    <description><![CDATA[Consumer power and market competition are forcing brands to innovate to survive. Take a peek at the game-changing experiments of some major players.]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <date><![CDATA[November 19, 2014]]></date>
</item><item>
    <title><![CDATA[How talent reviews can better your business]]></title>
    <link>http://www.imediaconnection.com/content/37762.asp</link>
    <description><![CDATA[When the HR department issues self-assessments, many employees are overcome with anxiety. But dread no more. Find out why this process is valuable for all parties.]]></description>
    <author><![CDATA[Erika Weinstein ]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[November 19, 2014]]></date>
</item><item>
    <title><![CDATA[The right way to use social media in a B2B industry]]></title>
    <link>http://www.imediaconnection.com/content/37761.asp</link>
    <description><![CDATA[Creating&nbsp;a Facebook and Twitter page just because your competitors did can lead to some misguided social strategies. Keep these tips in mind when posting online. ]]></description>
    <author><![CDATA[Frank Gothmann]]></author>
    <authorid><![CDATA[63130]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gothmann_Frank_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2014]]></date>
</item><item>
    <title><![CDATA[Why Facebook isn't as mean as marketers think]]></title>
    <link>http://www.imediaconnection.com/content/37757.asp</link>
    <description><![CDATA[Facebook's latest changes could actually benefit advertisers. Find out how.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[November 18, 2014]]></date>
</item><item>
    <title><![CDATA[Moms in marketing: Making it work]]></title>
    <link>http://www.imediaconnection.com/content/37722.asp</link>
    <description><![CDATA[Take a good look at the biggest challenges our industry moms are facing, as well as the emerging opportunities that allow them to shine on the job and still be home for bath time.]]></description>
    <author><![CDATA[Talia Arnold]]></author>
    <authorid><![CDATA[41968]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arnold_talia_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2014]]></date>
</item><item>
    <title><![CDATA[12 advantages of being the newest brand on the market]]></title>
    <link>http://www.imediaconnection.com/content/37729.asp</link>
    <description><![CDATA[The rookie might lack experience, but there are still benefits to be had when you're fresh on the market. Check out these&nbsp;must-read hints.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2014]]></date>
</item><item>
    <title><![CDATA[5 ways for brands to figure out what women want]]></title>
    <link>http://www.imediaconnection.com/content/37699.asp</link>
    <description><![CDATA[Understanding how to market and connect to women can be complicated, but it doesn't have to be. Find out how to simplify your message.]]></description>
    <author><![CDATA[Stephanie Shkolnik ]]></author>
    <authorid><![CDATA[44263]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Shkolnik_Stephanie_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2014]]></date>
</item><item>
    <title><![CDATA[How holiday trends can shape your strategy]]></title>
    <link>http://www.imediaconnection.com/content/37678.asp</link>
    <description><![CDATA[The end of the year brings an abundance of opportunities for marketers. Check out these figures from past seasons to formulate your upcoming&nbsp;campaigns.]]></description>
    <author><![CDATA[Michael Froggatt]]></author>
    <authorid><![CDATA[51773]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_froggatt_michael_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2014]]></date>
</item><item>
    <title><![CDATA[Programmatic buying: The FAQ every marketer needs]]></title>
    <link>http://www.imediaconnection.com/content/37716.asp</link>
    <description><![CDATA[Afraid you'll look ignorant if you ask some fundamental questions about programmatic buying? Read this article. (We won't tell.)]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Heineken, Ozone Media, and ADARA ]]></title>
    <link>http://www.imediaconnection.com/content/37708.asp</link>
    <description><![CDATA[Matomy Media Group acquired a new platform, Kahuna introduced a new tool, and IAB made several new appointments.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[November 12, 2014]]></date>
</item><item>
    <title><![CDATA[The case for ad networks]]></title>
    <link>http://www.imediaconnection.com/content/37705.asp</link>
    <description><![CDATA[Set aside your preconceived notions about industry labels, and discover what valuable types of companies you may be dismissing unfairly.&nbsp; ]]></description>
    <author><![CDATA[George Tarnopolsky]]></author>
    <authorid><![CDATA[64527]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tarnopolsky_george_70x70.jpg]]></image>
    <date><![CDATA[November 12, 2014]]></date>
</item><item>
    <title><![CDATA[Does your company deserve you? 4 questions to ask ]]></title>
    <link>http://www.imediaconnection.com/content/37679.asp</link>
    <description><![CDATA[Are you too good for your company, or is it too good for you? Consider these essential questions to know if you're on the right professional path.]]></description>
    <author><![CDATA[Sean Cheyney ]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[November 12, 2014]]></date>
</item><item>
    <title><![CDATA[The inbound marketer's secret weapon ]]></title>
    <link>http://www.imediaconnection.com/content/37680.asp</link>
    <description><![CDATA[Brands are constantly looking for better ways to glean consumer insights to create better content for their audiences.&nbsp;Find out more about&nbsp;the one tool that every marketer needs in their listening arsenal.]]></description>
    <author><![CDATA[John Donnelly III ]]></author>
    <authorid><![CDATA[63803]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_donnelly_john_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2014]]></date>
</item><item>
    <title><![CDATA[6 best traits to look for in a boss while job hunting]]></title>
    <link>http://www.imediaconnection.com/content/37696.asp</link>
    <description><![CDATA[In the stressful process of job hunting, it's important to make sure you get along with your superiors. Keep these traits in mind during interviews.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[November 10, 2014]]></date>
</item><item>
    <title><![CDATA[12 steps to pre-sales nirvana]]></title>
    <link>http://www.imediaconnection.com/content/37658.asp</link>
    <description><![CDATA[A successful first meeting with a potential client is&nbsp;a crucial step in&nbsp;closing deals and winning new business. Find out how to make the best first impression with these must-read tips. ]]></description>
    <author><![CDATA[George Tarnopolsky]]></author>
    <authorid><![CDATA[64527]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tarnopolsky_george_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2014]]></date>
</item><item>
    <title><![CDATA[4 brands engaging consumers through individualization  ]]></title>
    <link>http://www.imediaconnection.com/content/37670.asp</link>
    <description><![CDATA[There's a trend emerging where companies are going beyond mass customization and tailoring products based on a customer's specific needs. Learn how top brands are using this unique approach.]]></description>
    <author><![CDATA[Nanda Sibol ]]></author>
    <authorid><![CDATA[53047]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Sibol_Nanda_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2014]]></date>
</item><item>
    <title><![CDATA[Dumb marketing terms you need to know (and forget)]]></title>
    <link>http://www.imediaconnection.com/content/37646.asp</link>
    <description><![CDATA[Jargon comes with the industry territory, but lately it's gotten out of control. Find out which terms need to go.<BR>]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[November 04, 2014]]></date>
</item><item>
    <title><![CDATA[4 essential components of a content engine ]]></title>
    <link>http://www.imediaconnection.com/content/37668.asp</link>
    <description><![CDATA[Adopting a culture of content within an organization requires more than just solid marketing. Creating the best strategy requires these key ingredients.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[ 37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[November 04, 2014]]></date>
</item><item>
    <title><![CDATA[13 ridiculous job titles]]></title>
    <link>http://www.imediaconnection.com/content/37645.asp</link>
    <description><![CDATA[We've all rolled our eyes at a particularly strange job title, but some managers really cross the line. Here are 13 of the most&nbsp;ludicrous&nbsp;positions we could find.]]></description>
    <author><![CDATA[Anna Johansson ]]></author>
    <authorid><![CDATA[60442]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Johansson_Anna_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2014]]></date>
</item><item>
    <title><![CDATA[11 ways marketers are stuck in the past]]></title>
    <link>http://www.imediaconnection.com/content/37618.asp</link>
    <description><![CDATA[The rate of change&nbsp;across the digital landscape is faster than ever, and it can easily cause marketers to lag behind. Find out how&nbsp;some are&nbsp;staying relevant. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2014]]></date>
</item><item>
    <title><![CDATA[How brand marketers can adapt to the multi-tab shopper]]></title>
    <link>http://www.imediaconnection.com/content/37640.asp</link>
    <description><![CDATA[When trying to engage online shoppers, it's important to focus your strategy in the right direction. Incorporate these tips to reach your audience.]]></description>
    <author><![CDATA[Eric Siebert  ]]></author>
    <authorid><![CDATA[64011]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_siebert_eric_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2014]]></date>
</item><item>
    <title><![CDATA[13 scary marketing facts that will creep you out]]></title>
    <link>http://www.imediaconnection.com/content/37625.asp</link>
    <description><![CDATA[Mwahaha!&nbsp;This Halloween we've tracked down the most terrifying stats you need to know. Read on --&nbsp;unless you're a scaredy-cat. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2014]]></date>
</item><item>
    <title><![CDATA[7 ways marketers can market themselves]]></title>
    <link>http://www.imediaconnection.com/content/37639.asp</link>
    <description><![CDATA[You might have impressive professional qualifications. But are you showcasing them the fullest? Find out what you could be missing.]]></description>
    <author><![CDATA[Michelle Kruse]]></author>
    <authorid><![CDATA[64479]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kruse_michelle_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2014]]></date>
</item><item>
    <title><![CDATA[3 mistakes to avoid during the bidding process ]]></title>
    <link>http://www.imediaconnection.com/content/37617.asp</link>
    <description><![CDATA[Developing a new website or app can be difficult&nbsp;not only for the firm hired to do the job, but also for the&nbsp;client. Learn how to find a happy medium for all involved&nbsp;parties.]]></description>
    <author><![CDATA[Roy Chomko ]]></author>
    <authorid><![CDATA[35411]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chomko_roy_70x70.jpg]]></image>
    <date><![CDATA[October 29, 2014]]></date>
</item><item>
    <title><![CDATA[What the future of programmatic buying will entail]]></title>
    <link>http://www.imediaconnection.com/content/37597.asp</link>
    <description><![CDATA[Programmatic's momentum is undeniable, but there's no telling where the growth will lead. In order to prepare, marketers need to take a new approach.]]></description>
    <author><![CDATA[Cesar Brea ]]></author>
    <authorid><![CDATA[8176]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Brea_Cesar_70x70_.jpg]]></image>
    <date><![CDATA[October 28, 2014]]></date>
</item><item>
    <title><![CDATA[7 phrases that make marketers look outdated]]></title>
    <link>http://www.imediaconnection.com/content/37603.asp</link>
    <description><![CDATA[Are you behind the marketing times? A lot of the warning signs can be found in your everyday language. Consider these tell-tale signs.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Revenue.com, Playwire, and MobFox]]></title>
    <link>http://www.imediaconnection.com/content/37619.asp</link>
    <description><![CDATA[MediaMath acquired a new platform, PlaceIQ released a report, and Snap Skout&nbsp;has changed its name.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2014]]></date>
</item><item>
    <title><![CDATA[6 networking secrets for introverts]]></title>
    <link>http://www.imediaconnection.com/content/37572.asp</link>
    <description><![CDATA[Socializing at events with strangers can be a tedious task for shy people. Learn how to ease the stress and become the most popular marketer at your table.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70(1).jpg]]></image>
    <date><![CDATA[October 23, 2014]]></date>
</item><item>
    <title><![CDATA[4 things to consider before adopting new technology ]]></title>
    <link>http://www.imediaconnection.com/content/37493.asp</link>
    <description><![CDATA[Feeling pressure to adopt the latest technology but not sure if it's right for your company? Fear not. Here's a stress-free method for investing in or rejecting new technology with confidence.]]></description>
    <author><![CDATA[Justin Gray ]]></author>
    <authorid><![CDATA[49261]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gray_Justin_70x70.jpg]]></image>
    <date><![CDATA[October 22, 2014]]></date>
</item><item>
    <title><![CDATA[How to avoid hiring an empty suit]]></title>
    <link>http://www.imediaconnection.com/content/37586.asp</link>
    <description><![CDATA[We've all encountered employees who have made it to the corner office but aren't able to maintain the position effectively. Find out how to keep these false leaders from running your business.]]></description>
    <author><![CDATA[Erika Weinstein ]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[October 22, 2014]]></date>
</item><item>
    <title><![CDATA[It's a trap! 5 job interview trick questions]]></title>
    <link>http://www.imediaconnection.com/content/37570.asp</link>
    <description><![CDATA[When you're up for your dream job and a curve ball is thrown your way, what can you do? Check out these tips for addressing those sticky situations and landing the gig you want. ]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70(1).jpg]]></image>
    <date><![CDATA[October 21, 2014]]></date>
</item><item>
    <title><![CDATA[How to prevent the failure of marketing's future]]></title>
    <link>http://www.imediaconnection.com/content/37582.asp</link>
    <description><![CDATA[The gap between our industry's needs and available talent is significant. Find out the steps we should all&nbsp;take to prepare the next generation of our leadership.]]></description>
    <author><![CDATA[Denise E. Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70(2).jpg]]></image>
    <date><![CDATA[October 21, 2014]]></date>
</item><item>
    <title><![CDATA[10 great ads that went viral]]></title>
    <link>http://www.imediaconnection.com/content/37565.asp</link>
    <description><![CDATA[Creating a unique and memorable ad takes a lot of work and a little bit of luck. Here are 10 that hit it out of the ballpark.]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2014]]></date>
</item><item>
    <title><![CDATA[The transfer of knowledge: A guide for digital marketers]]></title>
    <link>http://www.imediaconnection.com/content/37555.asp</link>
    <description><![CDATA[Getting a new hire up to speed can be daunting, but it's worth the extra effort to do it right. Check out these tips for a smooth transition. ]]></description>
    <author><![CDATA[Andrew Underwood]]></author>
    <authorid><![CDATA[63499 ]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Underwood_Andrew_70x70.jpg]]></image>
    <date><![CDATA[October 15, 2014]]></date>
</item><item>
    <title><![CDATA[The pitfalls of influencer marketing ]]></title>
    <link>http://www.imediaconnection.com/content/37548.asp</link>
    <description><![CDATA[Partnering with a big name for your campaign is exciting, but your hard work may mean nothing if you don't tell your story wisely. Learn what mistakes to avoid.&nbsp; ]]></description>
    <author><![CDATA[Pam Sahota]]></author>
    <authorid><![CDATA[63506 ]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sahota_pam_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2014]]></date>
</item><item>
    <title><![CDATA[7 topics marketers are afraid to discuss]]></title>
    <link>http://www.imediaconnection.com/content/37522.asp</link>
    <description><![CDATA[No topic is truly taboo in marketing, but many important topics get short shrift in&nbsp;industry circles. Find out which subjects we all need&nbsp;to&nbsp;talk about more.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2014]]></date>
</item><item>
    <title><![CDATA[5 essential small business digital marketing tools ]]></title>
    <link>http://www.imediaconnection.com/content/37543.asp</link>
    <description><![CDATA[Online campaigns don't have to cost an arm and a leg. Find out how to maximize your budget and your time with these important resources. ]]></description>
    <author><![CDATA[Aaron Goodin]]></author>
    <authorid><![CDATA[62296]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goodin_aaron_headshot_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Bitly, StartApp, and Genesis Media]]></title>
    <link>http://www.imediaconnection.com/content/37499.asp</link>
    <description><![CDATA[Telerik has a new release, BlueConic introduced Contextual Dialogues, and Maxifier made a new hire.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2014]]></date>
</item><item>
    <title><![CDATA[What the ad agency will look like in 2020 ]]></title>
    <link>http://www.imediaconnection.com/content/37425.asp</link>
    <description><![CDATA[A lot can happen in five years. If you're an agency and want to thrive, some vital changes must be made. Here's a look at how the agency will adapt for the future.]]></description>
    <author><![CDATA[Jeff Ferguson ]]></author>
    <authorid><![CDATA[455]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ferguson_70.jpg]]></image>
    <date><![CDATA[October 08, 2014]]></date>
</item><item>
    <title><![CDATA[3 ways to become indispensable at your organization]]></title>
    <link>http://www.imediaconnection.com/content/37498.asp</link>
    <description><![CDATA[Are you doing everything you can to maintain and increase your value as an employee? Discover what you might be missing.]]></description>
    <author><![CDATA[Paul Gregory]]></author>
    <authorid><![CDATA[63424]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gregory_Paul_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2014]]></date>
</item><item>
    <title><![CDATA[15 ways to avoid rookie marketing mistakes]]></title>
    <link>http://www.imediaconnection.com/content/37374.asp</link>
    <description><![CDATA[Many young marketers, fresh from college, are being thrust into the driver's seat of some very important marketing programs. Here's how they can succeed.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[October 07, 2014]]></date>
</item><item>
    <title><![CDATA[3 ways to keep your brand relevant]]></title>
    <link>http://www.imediaconnection.com/content/37465.asp</link>
    <description><![CDATA[Looking for a way to keep your brand relevant in the minds of consumers?&nbsp;Integrate these strategies into your marketing plan.]]></description>
    <author><![CDATA[Alyson Schonholz ]]></author>
    <authorid><![CDATA[61218]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schonholz_alyson_70x70.jpg]]></image>
    <date><![CDATA[October 07, 2014]]></date>
</item><item>
    <title><![CDATA[4 pillars of recombinant content]]></title>
    <link>http://www.imediaconnection.com/content/37492.asp</link>
    <description><![CDATA[Is your brand keeping up with consumers in this fast-paced, multiscreen world? Find out what you need to know to make the most of your content in this dawn of a new media era.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[October 07, 2014]]></date>
</item><item>
    <title><![CDATA[Making RTB advertising a dynamic force in lead generation]]></title>
    <link>http://www.imediaconnection.com/content/37455.asp</link>
    <description><![CDATA[When it comes to this advertising staple, the details can make all the difference. Find out more about why you need to examine your campaigns closely. ]]></description>
    <author><![CDATA[Steve Yi]]></author>
    <authorid><![CDATA[63661]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yi_steve_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2014]]></date>
</item><item>
    <title><![CDATA[6 native ad campaigns that felt foreign]]></title>
    <link>http://www.imediaconnection.com/content/37451.asp</link>
    <description><![CDATA[Native ads have become a staple of today's advertising environment. However,&nbsp;it's too easy for brands and publishers to stray into dangerous&nbsp;foreign territory. See which native campaigns crossed the line.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2014]]></date>
</item><item>
    <title><![CDATA[The future of content creation belongs to agencies ]]></title>
    <link>http://www.imediaconnection.com/content/37403.asp</link>
    <description><![CDATA[The traditional relationship between advertising and entertainment has been shattered, and the change is greatly affecting both industries.&nbsp;Here's why the creative power is up for grabs. ]]></description>
    <author><![CDATA[Matthew Burnett ]]></author>
    <authorid><![CDATA[63344]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_burnett_matthew_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2014]]></date>
</item><item>
    <title><![CDATA[4 roadblocks in the way of online retailers]]></title>
    <link>http://www.imediaconnection.com/content/37398.asp</link>
    <description><![CDATA[Despite the fact that e-commerce is growing, consumers still have doubts. Here are the factors that continue to stand in the way of the online marketplace.]]></description>
    <author><![CDATA[Ian McGrath ]]></author>
    <authorid><![CDATA[62865]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_McGrath_Ian_70x70.jpg]]></image>
    <date><![CDATA[October 01, 2014]]></date>
</item><item>
    <title><![CDATA[13 seminal moments in marketing history]]></title>
    <link>http://www.imediaconnection.com/content/37346.asp</link>
    <description><![CDATA[From the telegraph to the content farm, history can teach us a lot about the present and future of marketing. Find out which moments changed the industry forever.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2014]]></date>
</item><item>
    <title><![CDATA[13 brands entrepreneurs love ]]></title>
    <link>http://www.imediaconnection.com/content/37417.asp</link>
    <description><![CDATA[We all need inspiration -- even if you're the boss. Here are the companies keeping a select group of young professionals in awe. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2014]]></date>
</item><item>
    <title><![CDATA[Beware of narrow-minded content marketing]]></title>
    <link>http://www.imediaconnection.com/content/37397.asp</link>
    <description><![CDATA[It's tempting to jump on the latest channel bandwagons. But are you narrowing your view and losing sight of what really matters? ]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[September 25, 2014]]></date>
</item><item>
    <title><![CDATA[3 brands suffering from identity crises]]></title>
    <link>http://www.imediaconnection.com/content/37351.asp</link>
    <description><![CDATA[Whether it's mixed marketing messages or multiple personalities, it's easy to experience an identity crisis. To safeguard your own corporate identity, consider these suffering brands.]]></description>
    <author><![CDATA[Mark Arnold ]]></author>
    <authorid><![CDATA[37647]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Arnold_Mark_70x70.jpg]]></image>
    <date><![CDATA[September 24, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Eleven, Bitly, and 3Q Digital]]></title>
    <link>http://www.imediaconnection.com/content/37395.asp</link>
    <description><![CDATA[PunchTab selects a new CEO, iCrossing has a new strategic partnership, and 72andSunny makes a new hire.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[September 24, 2014]]></date>
</item><item>
    <title><![CDATA[5 reasons technology doesn't have all the answers ]]></title>
    <link>http://www.imediaconnection.com/content/37394.asp</link>
    <description><![CDATA[The art of media management isn't dead as long as the right minds guide the way. See why industry artists should always be in demand.]]></description>
    <author><![CDATA[Lori Goldberg]]></author>
    <authorid><![CDATA[54744]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goldberg_lori_70x70.jpg]]></image>
    <date><![CDATA[September 24, 2014]]></date>
</item><item>
    <title><![CDATA[How to leverage the metrics of attractiveness ]]></title>
    <link>http://www.imediaconnection.com/content/37387.asp</link>
    <description><![CDATA[Standing out to potential clients and partners can be difficult. Here's how to&nbsp;stay desirable in today's competitive business world.]]></description>
    <author><![CDATA[Erika Weinstein ]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2014]]></date>
</item><item>
    <title><![CDATA[Why viewability is here to stay]]></title>
    <link>http://www.imediaconnection.com/content/37386.asp</link>
    <description><![CDATA[This important metric has the potential to create a rising tide across the marketing industry. Find out why you should keep your eye on it.]]></description>
    <author><![CDATA[Jon Schwartz]]></author>
    <authorid><![CDATA[3172]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Schwartz_Jon_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2014]]></date>
</item><item>
    <title><![CDATA[The dangerous implications of native advertising for brands]]></title>
    <link>http://www.imediaconnection.com/content/37331.asp</link>
    <description><![CDATA[Native ads are all the rage, but successful campaigns require a nuanced approach that preserves brand value. Here's an overview of what makes this innovative ad medium tick and what to avoid.]]></description>
    <author><![CDATA[David U. Simon ]]></author>
    <authorid><![CDATA[45069]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Simon_David_70x70(1).jpg]]></image>
    <date><![CDATA[September 18, 2014]]></date>
</item><item>
    <title><![CDATA[7 rules for providing an excellent customer experience]]></title>
    <link>http://www.imediaconnection.com/content/37344.asp</link>
    <description><![CDATA[In order to give today's consumers what they want, marketers need to shift focus from campaign-oriented marketing to real-time marketing. Here are the best tips for success.]]></description>
    <author><![CDATA[Grant Halloran]]></author>
    <authorid><![CDATA[63092]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Halloran_Grant_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2014]]></date>
</item><item>
    <title><![CDATA[11 tools that make content marketing a snap]]></title>
    <link>http://www.imediaconnection.com/content/37264.asp</link>
    <description><![CDATA[There's no magic bullet for achieving content marketing success. However, the following tools will make your efforts a whole lot easier.]]></description>
    <author><![CDATA[Stacy Thompson ]]></author>
    <authorid><![CDATA[53546]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Thompson_Stacy_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2014]]></date>
</item><item>
    <title><![CDATA[How to foster a culture of content]]></title>
    <link>http://www.imediaconnection.com/content/37343.asp</link>
    <description><![CDATA[The highest goal of content marketing is to actually monetize content, but that isn't in the cards for every brand. Here's why you should focus on evangelizing.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[September 16, 2014]]></date>
</item><item>
    <title><![CDATA[5 pieces of content marketing you can create today]]></title>
    <link>http://www.imediaconnection.com/content/37329.asp</link>
    <description><![CDATA[Looking to break the marketing equivalent of writer's block? Tap into one of these simple concepts to get your creative juices flowing and create valuable brand content. ]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2014]]></date>
</item><item>
    <title><![CDATA[The 10 most disrespectful 9/11 ads]]></title>
    <link>http://www.imediaconnection.com/content/37312.asp</link>
    <description><![CDATA[Although marketers have tried, taking advantage of Sept. 11 just doesn't work. Here are the most offensive attempts.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2014]]></date>
</item><item>
    <title><![CDATA[Content marketing that will get attacked by trolls ]]></title>
    <link>http://www.imediaconnection.com/content/37260.asp</link>
    <description><![CDATA[Internet trolls can wreak havoc on your marketing efforts. Before making your next content move, consider the following.]]></description>
    <author><![CDATA[Krista Olson ]]></author>
    <authorid><![CDATA[62128]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Olson_Krista_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Telerik, Millward Brown, and TotallyHer]]></title>
    <link>http://www.imediaconnection.com/content/37316.asp</link>
    <description><![CDATA[Refinery29 makes four new hires, YuMe and Instant.ly release a joint study on consumer TV habits, and Optimove launches the latest version of its SaaS solution.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2014]]></date>
</item><item>
    <title><![CDATA[Why you should include Millennials in your marketing strategy]]></title>
    <link>http://www.imediaconnection.com/content/37315.asp</link>
    <description><![CDATA[With shifting behaviors and consumption patterns, the Millennial generation has changed the way brands present their content. Here's why you should keep them in mind when crafting your strategy.]]></description>
    <author><![CDATA[Paige O'Neill]]></author>
    <authorid><![CDATA[34152]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ONeill_Paige_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2014]]></date>
</item><item>
    <title><![CDATA[3 content marketing lessons for B2B marketers]]></title>
    <link>http://www.imediaconnection.com/content/37310.asp</link>
    <description><![CDATA[A recent study found that less than 5 percent of B2B marketers who own a content marketing strategy reported successful campaigns. Here are the most important tips to consider.]]></description>
    <author><![CDATA[Frank Gothmann]]></author>
    <authorid><![CDATA[63130]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gothmann_Frank_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2014]]></date>
</item><item>
    <title><![CDATA[5 ways to produce content that drives revenue ]]></title>
    <link>http://www.imediaconnection.com/content/37285.asp</link>
    <description><![CDATA[If your content results are falling flat in the ROI department, it's time rethink your strategy. Here are tips to optimize your efforts.]]></description>
    <author><![CDATA[Erika Goldwater ]]></author>
    <authorid><![CDATA[63081]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Goldwater_Erika_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2014]]></date>
</item><item>
    <title><![CDATA[Marketers confess: What I wish I knew 5 years ago]]></title>
    <link>http://www.imediaconnection.com/content/37221.asp</link>
    <description><![CDATA[If you knew then what you know now, what would you have done differently? Here's a look at what nine top marketers wish they would have understood about the industry.]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2014]]></date>
</item><item>
    <title><![CDATA[The ultimate strategy for building customer loyalty]]></title>
    <link>http://www.imediaconnection.com/content/37286.asp</link>
    <description><![CDATA[The best brands keep the consumer at the center of everything. Here's what you need to know to stay on top. ]]></description>
    <author><![CDATA[Chuck Job]]></author>
    <authorid><![CDATA[62928]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Job_Chuck_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2014]]></date>
</item><item>
    <title><![CDATA[6 ways to regain control of your brand's digital shelf]]></title>
    <link>http://www.imediaconnection.com/content/37259.asp</link>
    <description><![CDATA[With the online retail market expected to hit $1.5 trillion, e-commerce can no longer be a second priority. Here's how to make online and offline experiences synonymous for consumers. ]]></description>
    <author><![CDATA[Matt Bennett]]></author>
    <authorid><![CDATA[62937]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bennett_matt_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2014]]></date>
</item><item>
    <title><![CDATA[The 8 fastest ways to make consumers hate your brand]]></title>
    <link>http://www.imediaconnection.com/content/37253.asp</link>
    <description><![CDATA[If a brand is looking to piss off its customer&nbsp;base, committing sinful ineptitudes is a good place to start. Here's a list of practices to avoid.]]></description>
    <author><![CDATA[Drew Neisser ]]></author>
    <authorid><![CDATA[1162]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neisser_drew_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2014]]></date>
</item><item>
    <title><![CDATA[The dirtiest jobs in digital marketing]]></title>
    <link>http://www.imediaconnection.com/content/37185.asp</link>
    <description><![CDATA[A job's a job -- but some jobs are much worse than others. Here are roles even the heartiest of marketers would decline.]]></description>
    <author><![CDATA[Kent Lewis ]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[September 03, 2014]]></date>
</item><item>
    <title><![CDATA[5 things great bosses always do]]></title>
    <link>http://www.imediaconnection.com/content/37181.asp</link>
    <description><![CDATA[If you're a frustrated employee, your boss is likely lacking these essential qualities. If you're the boss, here are best practices you can't afford to ignore.]]></description>
    <author><![CDATA[Peter Platt ]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70.jpg]]></image>
    <date><![CDATA[September 02, 2014]]></date>
</item><item>
    <title><![CDATA[4 ways to leverage customer reviews online]]></title>
    <link>http://www.imediaconnection.com/content/37236.asp</link>
    <description><![CDATA[Online reviews are crucial to a brand's success. But are you using them to their fullest potential? Here's how to wisely gather and use reviews.]]></description>
    <author><![CDATA[Blake Del Hoyo ]]></author>
    <authorid><![CDATA[62813]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_DelHoyo_Blake_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Live Nation, Kwittken, and JW Player]]></title>
    <link>http://www.imediaconnection.com/content/37235.asp</link>
    <description><![CDATA[G/O Digital releases a new study on Facebook Advertising, Sizmek announces the acquisition of Aerify Media, and Deutsch LA makes a new hire.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2014]]></date>
</item><item>
    <title><![CDATA[5 marketing tools you're using too much ]]></title>
    <link>http://www.imediaconnection.com/content/37109.asp</link>
    <description><![CDATA[It's time to rethink your old habits. Here are the common tactics that you're now abusing and some alternative methods to consider.]]></description>
    <author><![CDATA[Greg Kihlstr�m ]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2014]]></date>
</item><item>
    <title><![CDATA[5 popular cloud technologies that once failed]]></title>
    <link>http://www.imediaconnection.com/content/37165.asp</link>
    <description><![CDATA[If you're ready to embrace shared technology, you&nbsp;have&nbsp;to&nbsp;do your homework. Here's a guide to help you&nbsp;choose the best option for your business. ]]></description>
    <author><![CDATA[Anna Johansson ]]></author>
    <authorid><![CDATA[60442]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Johansson_Anna_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2014]]></date>
</item><item>
    <title><![CDATA[Agencies under attack: How the middle man must evolve]]></title>
    <link>http://www.imediaconnection.com/content/37163.asp</link>
    <description><![CDATA[Agencies have always faced competitive threats, but today's media landscape is perhaps the most challenging yet. Let's take a look at the greatest pressures and how embattled executives can adapt.&nbsp; ]]></description>
    <author><![CDATA[Lori Luechtefeld ]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2014]]></date>
</item><item>
    <title><![CDATA[7 sales pitch tactics that actually work ]]></title>
    <link>http://www.imediaconnection.com/content/37155.asp</link>
    <description><![CDATA[If you're not prepared, approaching a potential client can be a missed opportunity. Here are&nbsp;tips to help seal the deal.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2014]]></date>
</item><item>
    <title><![CDATA[The 4 types of digital agencies]]></title>
    <link>http://www.imediaconnection.com/content/37162.asp</link>
    <description><![CDATA[It can sometimes be difficult to know which agency is right for you. Here's the information you need to make an informed decision.]]></description>
    <author><![CDATA[Neil Chaudhari ]]></author>
    <authorid><![CDATA[52269]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Chaudhari_Neil_70x70.jpeg.jpg]]></image>
    <date><![CDATA[August 14, 2014]]></date>
</item><item>
    <title><![CDATA[8 reasons to love the ad industry right now]]></title>
    <link>http://www.imediaconnection.com/content/37090.asp</link>
    <description><![CDATA[No, you probably don't get to smoke cigarettes and drink martinis in the office all day, but it's still easy to make a case for working in advertising. Here's why the world of marketing still rocks.]]></description>
    <author><![CDATA[David Murdico ]]></author>
    <authorid><![CDATA[44597]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Murdico_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: StartApp, ChoiceStream, and AddThis]]></title>
    <link>http://www.imediaconnection.com/content/37153.asp</link>
    <description><![CDATA[Velocity premieres a new TV show, WapStart partners with Celtra, and Project: WorldWide acquires Pitch.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2014]]></date>
</item><item>
    <title><![CDATA[What's necessary for the future of customer marketing]]></title>
    <link>http://www.imediaconnection.com/content/37143.asp</link>
    <description><![CDATA[To achieve success with branded content, marketers need consumers to take action. Here's how today's tactics need to evolve.]]></description>
    <author><![CDATA[Kane Russell ]]></author>
    <authorid><![CDATA[62562]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_russell_kane_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2014]]></date>
</item><item>
    <title><![CDATA[7 steps to determine content marketing software needs]]></title>
    <link>http://www.imediaconnection.com/content/37151.asp</link>
    <description><![CDATA[As marketers navigate a growing universe of tools and technologies for content marketing, they must be aware of their specific needs. Here are the factors to consider.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[August 12, 2014]]></date>
</item><item>
    <title><![CDATA[9 inspiring ads that broke down stereotypes]]></title>
    <link>http://www.imediaconnection.com/content/37060.asp</link>
    <description><![CDATA[Many brands are using advertising to combat antiquated perceptions. Here's a look at those innovative companies.]]></description>
    <author><![CDATA[Dea Lawrence ]]></author>
    <authorid><![CDATA[1780]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lawrence_Dea_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2014]]></date>
</item><item>
    <title><![CDATA[3 rebranding lessons from Miley Cyrus]]></title>
    <link>http://www.imediaconnection.com/content/37076.asp</link>
    <description><![CDATA[Take it from the princess of pop: Changing your image isn't easy. Here's what any brand can glean from this marketing wrecking ball.]]></description>
    <author><![CDATA[Betsy Farber ]]></author>
    <authorid><![CDATA[55336]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_farber_betsy_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2014]]></date>
</item><item>
    <title><![CDATA[Marketing skills they don't teach in school]]></title>
    <link>http://www.imediaconnection.com/content/37044.asp</link>
    <description><![CDATA[Though you may have learned a lot in college, there are certain skills you only acquire after graduation. Here's what you must learn on the job.]]></description>
    <author><![CDATA[Reid Carr ]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2014]]></date>
</item><item>
    <title><![CDATA[The biggest moves in native advertising]]></title>
    <link>http://www.imediaconnection.com/content/37066.asp</link>
    <description><![CDATA[Need to get up to speed on native? Here are the most important players and trends shaping the space.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2014]]></date>
</item><item>
    <title><![CDATA[The 5 most common content marketing mistakes]]></title>
    <link>http://www.imediaconnection.com/content/37104.asp</link>
    <description><![CDATA[To know your content's true value, you need to be looking at the right indicators. Here's what you're doing wrong and how to fix it.]]></description>
    <author><![CDATA[Gilad de Vries ]]></author>
    <authorid><![CDATA[53280 ]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/de_Vries_Gilad_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2014]]></date>
</item><item>
    <title><![CDATA[How to build video into an omni-channel strategy]]></title>
    <link>http://www.imediaconnection.com/content/37098.asp</link>
    <description><![CDATA[Creating high-quality videos and incorporating them into an omni-channel commerce initiative isn't always easy, but it can be highly effective. Here are the requirements for success.]]></description>
    <author><![CDATA[Justin Foster ]]></author>
    <authorid><![CDATA[31958]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_foster_justin_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2014]]></date>
</item><item>
    <title><![CDATA[8 strengths lacking in today's marketers]]></title>
    <link>http://www.imediaconnection.com/content/37088.asp</link>
    <description><![CDATA[It's no secret that digital marketing requires many talents. Here are the skills that require a little more focus from our industry.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2014]]></date>
</item><item>
    <title><![CDATA[6 ways to make meetings go faster]]></title>
    <link>http://www.imediaconnection.com/content/37072.asp</link>
    <description><![CDATA[Meetings are a necessary, time-sucking evil in our industry. Let's make them shorter. Here's how.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2014]]></date>
</item><item>
    <title><![CDATA[4 event networking tips for marketers]]></title>
    <link>http://www.imediaconnection.com/content/37049.asp</link>
    <description><![CDATA[During events, it's crucial to make networking a priority. Here are some things to keep in mind when engaging in conversations.]]></description>
    <author><![CDATA[Samantha Patterson ]]></author>
    <authorid><![CDATA[62509]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_patterson_samantha_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2014]]></date>
</item><item>
    <title><![CDATA[The worst deals in digital advertising]]></title>
    <link>http://www.imediaconnection.com/content/37022.asp</link>
    <description><![CDATA[Certain advertising deals are terrible for both the buyer and seller. Here's a look at the&nbsp;lose-lose scenarios that still plague the marketing industry.]]></description>
    <author><![CDATA[Andrew Ettinger ]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70(1).jpg]]></image>
    <date><![CDATA[July 30, 2014]]></date>
</item><item>
    <title><![CDATA[5 signs you should end your vendor relationship]]></title>
    <link>http://www.imediaconnection.com/content/37034.asp</link>
    <description><![CDATA[Ending a relationship is no fun, but a toxic media partnership might be sabotaging your business. Here's how to know if it's time to divorce your current provider.]]></description>
    <author><![CDATA[Joel Breen]]></author>
    <authorid><![CDATA[62804]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Breen_Joel_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2014]]></date>
</item><item>
    <title><![CDATA[How to gather feedback before selecting content tools]]></title>
    <link>http://www.imediaconnection.com/content/37057.asp</link>
    <description><![CDATA[When choosing a new vendor, it's essential to involve multiple teams in the decision. Here's why you need input from your stakeholders.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[July 29, 2014]]></date>
</item><item>
    <title><![CDATA[Why marketers need a more data-driven approach to content marketing ]]></title>
    <link>http://www.imediaconnection.com/content/37039.asp</link>
    <description><![CDATA[In today's digital environment, content marketers need to expand their thinking beyond just creating content. Here's why.]]></description>
    <author><![CDATA[Steve Sachs ]]></author>
    <authorid><![CDATA[56402]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sachs_Steve_70x70.jpg]]></image>
    <date><![CDATA[July 28, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: SheKnows, Vevo, and Sizmek]]></title>
    <link>http://www.imediaconnection.com/content/37021.asp</link>
    <description><![CDATA[Mintz + Hoke makes a new hire, ZeroFOX will exhibit at Black Hat 2014, and Guardian News &amp; Media names a new CEO of Guardian US.<BR>]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[July 23, 2014]]></date>
</item><item>
    <title><![CDATA[Blogs every marketer should follow]]></title>
    <link>http://www.imediaconnection.com/content/36991.asp</link>
    <description><![CDATA[There's no shortage of great voices coming out of the marketing industry. Here are the essential blogs you should be reading and why.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[July 22, 2014]]></date>
</item><item>
    <title><![CDATA[Brands that won new customers through shared values]]></title>
    <link>http://www.imediaconnection.com/content/37010.asp</link>
    <description><![CDATA[Connecting with customers on a meaningful level builds the strongest relationships. Here's what you can learn from Jell-O, Dove, and Honey Maid.]]></description>
    <author><![CDATA[Kathryn Sloane ]]></author>
    <authorid><![CDATA[62560]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sloane_kathryn_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2014]]></date>
</item><item>
    <title><![CDATA[Why you should be taking more breaks]]></title>
    <link>http://www.imediaconnection.com/content/36965.asp</link>
    <description><![CDATA[Although many professionals leave vacation days unused, this practice could be sabotaging productivity. Here's why recharging your battery is so essential.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2014]]></date>
</item><item>
    <title><![CDATA[5 characteristics to assess when testing a DSP]]></title>
    <link>http://www.imediaconnection.com/content/36972.asp</link>
    <description><![CDATA[Companies now have the flexibility to work with one or many DSPs, but the breadth of options has made choosing the right partners difficult. Here's how to vet a technology to determine its value.]]></description>
    <author><![CDATA[Jona Mici ]]></author>
    <authorid><![CDATA[62423]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Mici_Jona_70x70.jpg]]></image>
    <date><![CDATA[July 16, 2014]]></date>
</item><item>
    <title><![CDATA[7 ways consumers are inspiring retailers to change]]></title>
    <link>http://www.imediaconnection.com/content/36955.asp</link>
    <description><![CDATA[These days, retailers must be innovative if they are going to meet customer expectations. Here's how to please the always-on consumer.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nichols_Jim_70x70.jpg]]></image>
    <date><![CDATA[July 15, 2014]]></date>
</item><item>
    <title><![CDATA[3 content marketing lessons from startups]]></title>
    <link>http://www.imediaconnection.com/content/36967.asp</link>
    <description><![CDATA[Content marketing is all the rage. But is your company doing it right? Here are takeaways from startup leaders to get you on track.]]></description>
    <author><![CDATA[Josh Breinlinger ]]></author>
    <authorid><![CDATA[29685]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_breinlinger__josh_70x70.jpg]]></image>
    <date><![CDATA[July 15, 2014]]></date>
</item><item>
    <title><![CDATA[What is a digital newsroom?]]></title>
    <link>http://www.imediaconnection.com/content/36971.asp</link>
    <description><![CDATA[Brands, agencies, and PR firms are now touting digital newsrooms for a variety of purposes. Here is the one defining principle they all share.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[July 15, 2014]]></date>
</item><item>
    <title><![CDATA[7 proven ways that facial cognition can drive business]]></title>
    <link>http://www.imediaconnection.com/content/36898.asp</link>
    <description><![CDATA[Facial cognition&nbsp;sounds like elusive jargon, but can be a powerful marketing tool. Here are insights&nbsp;taken from a new&nbsp;consumer&nbsp;study.]]></description>
    <author><![CDATA[Joseph Carrabis ]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2014]]></date>
</item><item>
    <title><![CDATA[Why brands are missing out on agile advertising]]></title>
    <link>http://www.imediaconnection.com/content/36949.asp</link>
    <description><![CDATA[Everyone wants to get in on the ground floor of what's currently trending, but not all brands are willing to take the associated risks. Here's why agile advertising should not be overlooked.]]></description>
    <author><![CDATA[Jaime Singson ]]></author>
    <authorid><![CDATA[57250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Singson_Jaime_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: NBCUniversal, Deutsch LA, and Victorious]]></title>
    <link>http://www.imediaconnection.com/content/36914.asp</link>
    <description><![CDATA[Datonics expands its partnership with VivaKi, DigiTrust announces its official launch, and The Trade Desk makes a new hire.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2014]]></date>
</item><item>
    <title><![CDATA[How to overcome the uncertainty of programmatic buying  ]]></title>
    <link>http://www.imediaconnection.com/content/36911.asp</link>
    <description><![CDATA[Programmatic buying is like fortune telling: It's based on predictions that might not be accurate. Here's how to use the unknown to your advantage. ]]></description>
    <author><![CDATA[Kiril Tsemekhman ]]></author>
    <authorid><![CDATA[62422]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tsemekhman_Kiril_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2014]]></date>
</item><item>
    <title><![CDATA[Idiots that forced brands to pull their sponsorships ]]></title>
    <link>http://www.imediaconnection.com/content/36755.asp</link>
    <description><![CDATA[It only takes one moron to ruin an important partnership. Here's a list of sponsorship deals that blew up in brands' faces.]]></description>
    <author><![CDATA[Anna Johansson ]]></author>
    <authorid><![CDATA[60442]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Johansson_Anna_70x70.jpg]]></image>
    <date><![CDATA[July 02, 2014]]></date>
</item><item>
    <title><![CDATA[Myths about real-time marketing]]></title>
    <link>http://www.imediaconnection.com/content/36857.asp</link>
    <description><![CDATA[Many marketers' opinions about real-time marketing are based on misconceptions. Here are the truths you can use in developing your strategy.]]></description>
    <author><![CDATA[Arthur Sweetser]]></author>
    <authorid><![CDATA[62258]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sweetser_Arthur_70x70.jpg]]></image>
    <date><![CDATA[July 02, 2014]]></date>
</item><item>
    <title><![CDATA[How marketers can feed off of consumers' curiosity]]></title>
    <link>http://www.imediaconnection.com/content/36859.asp</link>
    <description><![CDATA[Capturing consumer intrigue is a valuable marketing tactic, if used correctly. Here's how to spark interest to build stronger brand relationships.]]></description>
    <author><![CDATA[Jim Lucas ]]></author>
    <authorid><![CDATA[62290 ]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lucas_Jim_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2014]]></date>
</item><item>
    <title><![CDATA[6 reasons you should stop pretending to be a thought leader]]></title>
    <link>http://www.imediaconnection.com/content/36802.asp</link>
    <description><![CDATA[When it comes to preparing for your next client presentation, forget the rhetoric style of your favorite public speaker. Here's how to keep it simple and avoid ruining your pitch.]]></description>
    <author><![CDATA[Joseph Carrabis ]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: AddThis, Jun Group, and ThoughtBuzz]]></title>
    <link>http://www.imediaconnection.com/content/36834.asp</link>
    <description><![CDATA[Widen Enterprises announces a strategic partnership with Silicon Publishing, PaeDae rebrands to The Mobile Majority, and The Advertising Research Foundation presents a new award.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2014]]></date>
</item><item>
    <title><![CDATA[3 reasons young advertising leaders hurt the industry]]></title>
    <link>http://www.imediaconnection.com/content/36800.asp</link>
    <description><![CDATA[Although young executives have incredible levels of vision, they tend to lack the hindsight that's earned through years of experience. Here's why re-enlisting our elders will save us.]]></description>
    <author><![CDATA[Tom Goodwin ]]></author>
    <authorid><![CDATA[62249]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Goodwin_Tom_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2014]]></date>
</item><item>
    <title><![CDATA[10 essential qualities of a successful marketer]]></title>
    <link>http://www.imediaconnection.com/content/36790.asp</link>
    <description><![CDATA[Do you have what it takes to be a strong digital marketer? Industry experts share the necessary traits to take your career to the next level.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2014]]></date>
</item><item>
    <title><![CDATA[5 marketing terms that will be dead in 5 years]]></title>
    <link>http://www.imediaconnection.com/content/36747.asp</link>
    <description><![CDATA[The language of marketing tends to evolve at a much slower pace than the industry itself. Here are the terms we need to start eliminating from our vocabulary before they've become wholly irrelevant. ]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2014]]></date>
</item><item>
    <title><![CDATA[The right way to approach networking]]></title>
    <link>http://www.imediaconnection.com/content/36786.asp</link>
    <description><![CDATA[Even the most successful business professionals can get nervous before networking events. Here are the best tips to keep in mind.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2014]]></date>
</item><item>
    <title><![CDATA[Why most marketers fail at time management -- but you won't]]></title>
    <link>http://www.imediaconnection.com/content/36675.asp</link>
    <description><![CDATA[We all know time is money, yet many fail to manage it correctly. Here's how to accomplish more -- while reducing stress.]]></description>
    <author><![CDATA[Pierre Khawand ]]></author>
    <authorid><![CDATA[28780]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Khawand_Pierre_70x70.jpg]]></image>
    <date><![CDATA[June 18, 2014]]></date>
</item><item>
    <title><![CDATA[3 ways content marketing tools should be integrated]]></title>
    <link>http://www.imediaconnection.com/content/36776.asp</link>
    <description><![CDATA[Identifying essential integrations can help determine the best content marketing vendors. Does your software play well with others?]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[June 17, 2014]]></date>
</item><item>
    <title><![CDATA[5 marketing jobs that will be dead in 5 years]]></title>
    <link>http://www.imediaconnection.com/content/36668.asp</link>
    <description><![CDATA[You might disagree with these predictions, but you might also find yourself unemployed in the next five years. Are you confident in your current position? ]]></description>
    <author><![CDATA[Kent Lewis ]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2014]]></date>
</item><item>
    <title><![CDATA[3 companies successfully tracking offline customers]]></title>
    <link>http://www.imediaconnection.com/content/36777.asp</link>
    <description><![CDATA[Personalizing the customer experience requires in-depth knowledge about consumer behavior. Here's how Apple, Placed, and Disney are staying ahead.]]></description>
    <author><![CDATA[Rob Eisenbach ]]></author>
    <authorid><![CDATA[58950]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Eisenbach_Rob_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2014]]></date>
</item><item>
    <title><![CDATA[7 reasons your boss hates you]]></title>
    <link>http://www.imediaconnection.com/content/36627.asp</link>
    <description><![CDATA[It might be easier than you think to get on your boss's bad side. Here are common ways you're pissing off the one in charge.]]></description>
    <author><![CDATA[Adam Kleinberg ]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Bitly, YouGov, and The Story Lab]]></title>
    <link>http://www.imediaconnection.com/content/36733.asp</link>
    <description><![CDATA[Sq1 hires a new executive creative director, Magnetic acquires Cognitive Match, and SocialFlow partners with DigitasLBi.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2014]]></date>
</item><item>
    <title><![CDATA[Why marketing jargon must die]]></title>
    <link>http://www.imediaconnection.com/content/36734.asp</link>
    <description><![CDATA[Marketers insist that jargon is necessary for clear communication, but in reality, it creates ambiguity. Here are the words and phrases to avoid.]]></description>
    <author><![CDATA[Jeannette de Beauvoir ]]></author>
    <authorid><![CDATA[52128]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_deBeauvoir_Jeannette_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2014]]></date>
</item><item>
    <title><![CDATA[Why consumers are ignoring online ads]]></title>
    <link>http://www.imediaconnection.com/content/36716.asp</link>
    <description><![CDATA[Consumers are inundated with non-stop ads, which has led to widespread banner blindness. Here's how programmatic can help reverse the damage.]]></description>
    <author><![CDATA[Walter Knapp ]]></author>
    <authorid><![CDATA[48793]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Knapp_Walter_70x70.jpg]]></image>
    <date><![CDATA[June 10, 2014]]></date>
</item><item>
    <title><![CDATA[5 common media buying mistakes]]></title>
    <link>http://www.imediaconnection.com/content/36686.asp</link>
    <description><![CDATA[When building a buying strategy, planning ahead is not only important to maximize value for ad spending, but also to minimize the potential mistakes. Here's a list of the pitfalls to avoid.]]></description>
    <author><![CDATA[Rick Wyerman ]]></author>
    <authorid><![CDATA[62442]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wyerman_Rick_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2014]]></date>
</item><item>
    <title><![CDATA[The Davids and Goliaths of content marketing]]></title>
    <link>http://www.imediaconnection.com/content/36690.asp</link>
    <description><![CDATA[The content marketing vendor landscape is big, complex, and growing. Here's why both large and small companies are important in the space.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[June 03, 2014]]></date>
</item><item>
    <title><![CDATA[How to be a good partner in business]]></title>
    <link>http://www.imediaconnection.com/content/36674.asp</link>
    <description><![CDATA[Building successful relationships with your clients is very similar to building a healthy marriage. Here are some tips you can use for both.]]></description>
    <author><![CDATA[Jennifer Uhll ]]></author>
    <authorid><![CDATA[59841]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Uhll_Jennifer_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2014]]></date>
</item><item>
    <title><![CDATA[The idiocy of ROI and experts]]></title>
    <link>http://www.imediaconnection.com/content/36648.asp</link>
    <description><![CDATA[Don't make the mistake of believing in guarantees. Even in a world of big data, there's tremendous uncertainty and risk. Here's why you should embrace it. ]]></description>
    <author><![CDATA[Phil Simon]]></author>
    <authorid><![CDATA[60894]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Simon_Phil_70x70.jpg]]></image>
    <date><![CDATA[June 02, 2014]]></date>
</item><item>
    <title><![CDATA[Common phrases that are sabotaging your career ]]></title>
    <link>http://www.imediaconnection.com/content/36617.asp</link>
    <description><![CDATA[iMedia's Best 2014 Content: Our words reflect who we are, and certain phrases send the wrong message. Here's a list of thoughtless ones that are encumbering you professionally.]]></description>
    <author><![CDATA[Erika Weinstein ]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[June 02, 2014]]></date>
</item><item>
    <title><![CDATA[3 old-school marketing activities that still work]]></title>
    <link>http://www.imediaconnection.com/content/36552.asp</link>
    <description><![CDATA[Just because certain marketing tactics are old doesn't mean they're irrelevant today. If you're discarding any of these activities as&nbsp;outdated, you're making a big mistake.]]></description>
    <author><![CDATA[Jeff Ferguson ]]></author>
    <authorid><![CDATA[455]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ferguson_70.jpg]]></image>
    <date><![CDATA[May 28, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: PlaceIQ, BlueConic, and Jun Group]]></title>
    <link>http://www.imediaconnection.com/content/36647.asp</link>
    <description><![CDATA[BrightTag makes a new hire, Appnext acquires AppHome, and Epoxy announces a new launch.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[May 28, 2014]]></date>
</item><item>
    <title><![CDATA[8 ways retail digital marketing is changing ]]></title>
    <link>http://www.imediaconnection.com/content/36601.asp</link>
    <description><![CDATA[Think retail is a sleepy little sector of digital? Think again. Here are some fascinating insights that reveal how retailers are at the forefront of the industry.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nichols_Jim_70x70.jpg]]></image>
    <date><![CDATA[May 27, 2014]]></date>
</item><item>
    <title><![CDATA[Why net neutrality is integral to content marketing]]></title>
    <link>http://www.imediaconnection.com/content/36590.asp</link>
    <description><![CDATA[If you don't understand the importance of a free and open web, you could be in trouble. Here's why every marketer should care.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[May 20, 2014]]></date>
</item><item>
    <title><![CDATA[5 tools to feed your content machine]]></title>
    <link>http://www.imediaconnection.com/content/36585.asp</link>
    <description><![CDATA[Successful marketing requires a constant stream of relevant content. Here are some ways you can keep the river flowing.]]></description>
    <author><![CDATA[Matthew T. Grant ]]></author>
    <authorid><![CDATA[62247]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Grant_Matthew_70x70.jpg]]></image>
    <date><![CDATA[May 20, 2014]]></date>
</item><item>
    <title><![CDATA[4 predictions for the future of shopping]]></title>
    <link>http://www.imediaconnection.com/content/36586.asp</link>
    <description><![CDATA[The world of commerce has been utterly transformed by the dawn of new technology, big data, and online shopping. Here's a look at what's next.]]></description>
    <author><![CDATA[Jacqueline Lisk]]></author>
    <authorid><![CDATA[48755]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lisk_Jacqueline_70x70.jpg]]></image>
    <date><![CDATA[May 19, 2014]]></date>
</item><item>
    <title><![CDATA[The 7 deadly sins of conference calls]]></title>
    <link>http://www.imediaconnection.com/content/36562.asp</link>
    <description><![CDATA[We've all forgotten to un-mute ourselves on a conference line. But the common sins on these calls run much deeper. Are you a guilty party?]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[May 19, 2014]]></date>
</item><item>
    <title><![CDATA[The 4 pillars of company growth]]></title>
    <link>http://www.imediaconnection.com/content/36568.asp</link>
    <description><![CDATA[What are the most effective ways to grow your business? The answer might surprise you. Here are the major factors.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2014]]></date>
</item><item>
    <title><![CDATA[10 business tactics that will be dead in 5 years]]></title>
    <link>http://www.imediaconnection.com/content/36538.asp</link>
    <description><![CDATA[The fast-changing digital world continues to usher in new technologies and professional norms, as well as eliminate old ones. Here are the ones that we can expect to fall by the wayside in the coming years.]]></description>
    <author><![CDATA[Gordon Plutsky ]]></author>
    <authorid><![CDATA[25548]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_plutsky_gordon_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2014]]></date>
</item><item>
    <title><![CDATA[How to stay out of the app wasteland]]></title>
    <link>http://www.imediaconnection.com/content/36541.asp</link>
    <description><![CDATA[So you've created an app. Now what? Keep these things in mind for your mobile future.]]></description>
    <author><![CDATA[Joe Gillespie ]]></author>
    <authorid><![CDATA[45972]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gillespie_Joe_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2014]]></date>
</item><item>
    <title><![CDATA[8 marketing management pitfalls to avoid]]></title>
    <link>http://www.imediaconnection.com/content/36527.asp</link>
    <description><![CDATA[Tens of billions of dollars are spent on marketing every year, but that doesn't mean all the money is spent wisely. Here are common missteps and how to steer clear of them.]]></description>
    <author><![CDATA[Cat Spurway-Hepler ]]></author>
    <authorid><![CDATA[3870]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Spurway_Cat_70x70(1).jpg]]></image>
    <date><![CDATA[May 14, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: AXS, Liquid Agency, and Blab]]></title>
    <link>http://www.imediaconnection.com/content/36560.asp</link>
    <description><![CDATA[SoDA releases its 2014 report, Thismoment and Sprinklr announce a strategic partnership, and DataXu acquires JasperLabs.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2014]]></date>
</item><item>
    <title><![CDATA[3 ways for agencies and clients to work together]]></title>
    <link>http://www.imediaconnection.com/content/36512.asp</link>
    <description><![CDATA[In an industry preoccupied with shiny objects, building real&nbsp;relationships is essential. Here's how solid collaborations will lead to revolutionary results. ]]></description>
    <author><![CDATA[Debbie Tung ]]></author>
    <authorid><![CDATA[15706]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tung_Debbie_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2014]]></date>
</item><item>
    <title><![CDATA[The silver lining to online advertising's murky secret]]></title>
    <link>http://www.imediaconnection.com/content/36540.asp</link>
    <description><![CDATA[The age of programmatic comes with a lot of challenges, but there's also a huge upside. Here's what you need to know.]]></description>
    <author><![CDATA[Jeremy Ozen ]]></author>
    <authorid><![CDATA[55172]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ozen_jeremy_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2014]]></date>
</item><item>
    <title><![CDATA[8 ways agencies can garner new business]]></title>
    <link>http://www.imediaconnection.com/content/36508.asp</link>
    <description><![CDATA[If you're like most ad agencies, landing clients is always top-of-mind. Here's how to set up a new business development program.]]></description>
    <author><![CDATA[Bob Sanders]]></author>
    <authorid><![CDATA[40058]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sanders_Bob_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2014]]></date>
</item><item>
    <title><![CDATA[5 video conference horror stories]]></title>
    <link>http://www.imediaconnection.com/content/36480.asp</link>
    <description><![CDATA[Virtual meetings have their perks, but they can also take a quick ugly turn. To prevent common mishaps, learn from these real-life video conferencing disasters.]]></description>
    <author><![CDATA[Eric Vidal ]]></author>
    <authorid><![CDATA[61793 ]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vidal_eric_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2014]]></date>
</item><item>
    <title><![CDATA[Why consumer intent is a vital part of your metrics]]></title>
    <link>http://www.imediaconnection.com/content/36518.asp</link>
    <description><![CDATA[Intent to purchase has historically been tough to track, but new technologies provide deeper insight into consumer behavior. Here's why you should care.]]></description>
    <author><![CDATA[Scott Cooper ]]></author>
    <authorid><![CDATA[61647]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Cooper_Scott_70x70.png]]></image>
    <date><![CDATA[May 07, 2014]]></date>
</item><item>
    <title><![CDATA[How to go global with content marketing]]></title>
    <link>http://www.imediaconnection.com/content/36532.asp</link>
    <description><![CDATA[Content created in the U.S. doesn't necessarily resonate with other cultures. Here's why the key is to keep it localized.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[May 06, 2014]]></date>
</item><item>
    <title><![CDATA[2014 ASPY Award winners unveiled]]></title>
    <link>http://www.imediaconnection.com/content/36455.asp</link>
    <description><![CDATA[The agency leaders have spoken. Here are the technology and service providers that they deemed to be most valuable to their businesses. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[May 06, 2014]]></date>
</item><item>
    <title><![CDATA[How to get shoppers to stick with your brand]]></title>
    <link>http://www.imediaconnection.com/content/36489.asp</link>
    <description><![CDATA[In a world where consumers are confronted with thousands of options each day, it's not always easy convincing them to keep coming back to you. Here's how to build the bond.]]></description>
    <author><![CDATA[Rachel Serpa ]]></author>
    <authorid><![CDATA[61658]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Serpa_Rachel_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2014]]></date>
</item><item>
    <title><![CDATA[The best crowdsourced social media campaigns ]]></title>
    <link>http://www.imediaconnection.com/content/36483.asp</link>
    <description><![CDATA[At its best, social media is a true collaboration. Here are the brands that obviously get it.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2014]]></date>
</item><item>
    <title><![CDATA[5 questions you need to ask about viewability]]></title>
    <link>http://www.imediaconnection.com/content/36482.asp</link>
    <description><![CDATA[New technologies can make viewability an increasingly big problem for advertisers. Consider these factors when strategizing.]]></description>
    <author><![CDATA[Matt Timothy ]]></author>
    <authorid><![CDATA[29476]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Timothy_Matt_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2014]]></date>
</item><item>
    <title><![CDATA[3 agencies that went rogue]]></title>
    <link>http://www.imediaconnection.com/content/36419.asp</link>
    <description><![CDATA[Starting your own agency might sound like an impossible delusion. But in reality, there are ways to pull it off. Here are three examples that broke the mold.]]></description>
    <author><![CDATA[Betsy Farber ]]></author>
    <authorid><![CDATA[55336]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_farber_betsy_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2014]]></date>
</item><item>
    <title><![CDATA[4 reasons why brands can't ignore native ads]]></title>
    <link>http://www.imediaconnection.com/content/36465.asp</link>
    <description><![CDATA[Native advertising is one of the fastest growing trends, yet many brands are still reluctant to apply it to their marketing strategies. Here are the keys factors to help persuade the skeptics. ]]></description>
    <author><![CDATA[L. Jasmine Kim]]></author>
    <authorid><![CDATA[61425]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kim_ljasmine_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2014]]></date>
</item><item>
    <title><![CDATA[Why retailers are struggling to reach online audiences]]></title>
    <link>http://www.imediaconnection.com/content/36382.asp</link>
    <description><![CDATA[Currently, 27 million pieces of content are shared every day. Here's how retail brands can avoid getting lost in the noise. ]]></description>
    <author><![CDATA[Jacqueline Lisk]]></author>
    <authorid><![CDATA[48755]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lisk_Jacqueline_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2014]]></date>
</item><item>
    <title><![CDATA[What media's best (and worst) can teach you about storytelling ]]></title>
    <link>http://www.imediaconnection.com/content/36420.asp</link>
    <description><![CDATA[Today's media outlets -- old and new -- are constantly reinventing their narrative formats. Here are the standout examples and takeaway tips to apply to your content.]]></description>
    <author><![CDATA[Kevin Dugan ]]></author>
    <authorid><![CDATA[42241]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dugan_kevin_70x70.jpg]]></image>
    <date><![CDATA[April 28, 2014]]></date>
</item><item>
    <title><![CDATA[Real-time marketing fails from major brands ]]></title>
    <link>http://www.imediaconnection.com/content/36335.asp</link>
    <description><![CDATA[Brands have jumped on the real-time marketing bandwagon in droves -- and it's getting out of hand. Here's how major brands have failed and what we've learned from their sorry attempts.]]></description>
    <author><![CDATA[Jenn Deering Davis ]]></author>
    <authorid><![CDATA[52545]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Deering_Davis_Jenn_70x70.jpg]]></image>
    <date><![CDATA[April 28, 2014]]></date>
</item><item>
    <title><![CDATA[Why wearable technology hasn't hit the mainstream]]></title>
    <link>http://www.imediaconnection.com/content/36413.asp</link>
    <description><![CDATA[As marketers await a wearable device breakthrough, consumers remain skeptical. Here are the key factors that need to align.]]></description>
    <author><![CDATA[Jay Wilson ]]></author>
    <authorid><![CDATA[61585]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wilson_Jay_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Beckon, PK4 Media, and Latinum Network]]></title>
    <link>http://www.imediaconnection.com/content/36412.asp</link>
    <description><![CDATA[Vevo extends its partnership with Yahoo, ROKKAN makes three new hires, and Waterfall expands its sales team.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2014]]></date>
</item><item>
    <title><![CDATA[The marketing jobs with the fastest turnover]]></title>
    <link>http://www.imediaconnection.com/content/36330.asp</link>
    <description><![CDATA[In marketing, high employee turnover seems unavoidable. Here are the people most likely to jump ship and tips for increasing the length of their employment.]]></description>
    <author><![CDATA[Reid Carr ]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2014]]></date>
</item><item>
    <title><![CDATA[Rethinking the human element in your marketing program]]></title>
    <link>http://www.imediaconnection.com/content/36383.asp</link>
    <description><![CDATA[Algorithms are monopolizing the search and marketing processes, but it's time to fight back. Here's how to beat the robots that have hijacked the industry. ]]></description>
    <author><![CDATA[Mike Mothner ]]></author>
    <authorid><![CDATA[61477]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mothner_michael_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2014]]></date>
</item><item>
    <title><![CDATA[Marketing automation: Friend or foe?]]></title>
    <link>http://www.imediaconnection.com/content/36373.asp</link>
    <description><![CDATA[Do the benefits of marketing automation outweigh the concerns? Here's what you need to know.]]></description>
    <author><![CDATA[You Mon Tsang ]]></author>
    <authorid><![CDATA[61552]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tsang_YouMon_70x70.jpg]]></image>
    <date><![CDATA[April 22, 2014]]></date>
</item><item>
    <title><![CDATA[Why content marketers are choosing the wrong solutions]]></title>
    <link>http://www.imediaconnection.com/content/36391.asp</link>
    <description><![CDATA[There is a fundamental disconnect between what content marketers need and what they invest in. Here's how they should actually be selecting software tools.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[April 22, 2014]]></date>
</item><item>
    <title><![CDATA[Marketing jargon translated for normal people]]></title>
    <link>http://www.imediaconnection.com/content/36364.asp</link>
    <description><![CDATA[We all know marketers have a problem with silly buzzwords and ridiculously flowery language. If you want your mother to understand what you do for a living, try explaining it like this.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2014]]></date>
</item><item>
    <title><![CDATA[6 steps for getting your brand into their heads]]></title>
    <link>http://www.imediaconnection.com/content/36324.asp</link>
    <description><![CDATA[What if you were able to tap into the natural tendencies of your audience's brains? Well, now you can. Here's a simple recipe for crafting your message so it sticks.]]></description>
    <author><![CDATA[Joseph Carrabis ]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2014]]></date>
</item><item>
    <title><![CDATA[5 keys to a successful employee advocacy program]]></title>
    <link>http://www.imediaconnection.com/content/36352.asp</link>
    <description><![CDATA[Appointing brand ambassadors within your company sends a powerful message. But before handing over the social media microphone to your employees, consider these factors.]]></description>
    <author><![CDATA[Eric Roach ]]></author>
    <authorid><![CDATA[58122]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Roach_Eric_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2014]]></date>
</item><item>
    <title><![CDATA[How to keep your employees inspired]]></title>
    <link>http://www.imediaconnection.com/content/36351.asp</link>
    <description><![CDATA[In order for your company to be successful, everyone needs to stay eager and engaged. Here's how to keep your team motivated.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2014]]></date>
</item><item>
    <title><![CDATA[The top 4 consumer trends you need to know]]></title>
    <link>http://www.imediaconnection.com/content/36325.asp</link>
    <description><![CDATA[For marketers, everything begins and ends with the customer. Here are today's most actionable consumer preferences and behaviors.]]></description>
    <author><![CDATA[Morgan Vawter]]></author>
    <authorid><![CDATA[49125]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vawter_morgan_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2014]]></date>
</item><item>
    <title><![CDATA[4 ways to enhance cross-channel marketing]]></title>
    <link>http://www.imediaconnection.com/content/36334.asp</link>
    <description><![CDATA[Media planners today are able to reach their desired target audiences in many ways, regardless of the channel or device. Here's how to take full advantage of cross-channel opportunities.]]></description>
    <author><![CDATA[Ran Sarig ]]></author>
    <authorid><![CDATA[61626]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sarig_Ran_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2014]]></date>
</item><item>
    <title><![CDATA[The top marketing companies accelerating tech trends]]></title>
    <link>http://www.imediaconnection.com/content/36343.asp</link>
    <description><![CDATA[For digital service providers, it's essential to stay relevant to the latest technology. Here are the important trends and companies to watch.]]></description>
    <author><![CDATA[Barry Lowenthal ]]></author>
    <authorid><![CDATA[50525]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowenthal_barry_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2014]]></date>
</item><item>
    <title><![CDATA[The 5 types of terrible networkers]]></title>
    <link>http://www.imediaconnection.com/content/36260.asp</link>
    <description><![CDATA[If you've been to any industry event, you've likely encountered a number of common characters. Here are the ones you shouldn't emulate.]]></description>
    <author><![CDATA[Sean Cheyney ]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[April 14, 2014]]></date>
</item><item>
    <title><![CDATA[The buyer's role in shaping programmatic's future]]></title>
    <link>http://www.imediaconnection.com/content/36322.asp</link>
    <description><![CDATA[All media buying and selling is becoming programmatic. Here's why buyer demands are likely to win out over publisher desires.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2014]]></date>
</item><item>
    <title><![CDATA[15 daily workplace habits that could get you fired]]></title>
    <link>http://www.imediaconnection.com/content/36294.asp</link>
    <description><![CDATA[There are things you might do every day that could get you canned. Here are the pitfalls to avoid if you want to keep your job.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Pheed, Nomi, and BrightRoll]]></title>
    <link>http://www.imediaconnection.com/content/36320.asp</link>
    <description><![CDATA[The CMO Club announces the 2014 CMO Awards, Operative makes a new hire, and The Media Rating Council lifts its advisory on viewable impressions for display ads.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2014]]></date>
</item><item>
    <title><![CDATA[3 ways to avoid being a petty click-bait marketer]]></title>
    <link>http://www.imediaconnection.com/content/36321.asp</link>
    <description><![CDATA[Of course you want your readers to click on and engage with your content. But where is the line between true attention-grabbing content and mere click bait? ]]></description>
    <author><![CDATA[Neil Mody ]]></author>
    <authorid><![CDATA[52252]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Mody_Neil_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2014]]></date>
</item><item>
    <title><![CDATA[Top 10 trends marketers wish would die ]]></title>
    <link>http://www.imediaconnection.com/content/36216.asp</link>
    <description><![CDATA[It's easy to ride new trends, but knowing when to abandon ship is hard. Here are major marketing trends that should be ditched. ]]></description>
    <author><![CDATA[David Murdico ]]></author>
    <authorid><![CDATA[44597]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Murdico_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2014]]></date>
</item><item>
    <title><![CDATA[A guide for marketers who want to become free agents]]></title>
    <link>http://www.imediaconnection.com/content/36189.asp</link>
    <description><![CDATA[Free agency holds great potential for the right person in the right context. For others, going rogue can be disastrous. Consider the following before ditching traditional employment.]]></description>
    <author><![CDATA[Emily Holdman ]]></author>
    <authorid><![CDATA[46730]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Eldridge_Emily_70x70.jpg.jpg]]></image>
    <date><![CDATA[April 02, 2014]]></date>
</item><item>
    <title><![CDATA[How ad tech partners should support agencies]]></title>
    <link>http://www.imediaconnection.com/content/36264.asp</link>
    <description><![CDATA[Today's campaigns are often optimized by a media partner, leaving some brands wondering about the agency's role. Here's why it's unwise for vendors to bypass agencies.]]></description>
    <author><![CDATA[Dax Hamman]]></author>
    <authorid><![CDATA[39396]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hamman_dax_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2014]]></date>
</item><item>
    <title><![CDATA[How marketers are wasting their budgets]]></title>
    <link>http://www.imediaconnection.com/content/36206.asp</link>
    <description><![CDATA[Your budget isn't unlimited, so don't throw away valuable marketing dollars. Here are seven spending mistakes you're making and how to correct them.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2014]]></date>
</item><item>
    <title><![CDATA[4 funny content marketing moves ]]></title>
    <link>http://www.imediaconnection.com/content/36258.asp</link>
    <description><![CDATA[Integrating humor with your content marketing can be extremely effective. Check out these brands whose risky campaigns paid off in hilarious ways. ]]></description>
    <author><![CDATA[Constance Aguilar ]]></author>
    <authorid><![CDATA[61359]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Aguilar_Constance_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2014]]></date>
</item><item>
    <title><![CDATA[Real-time bidding 101 ]]></title>
    <link>http://www.imediaconnection.com/content/36205.asp</link>
    <description><![CDATA[Although RTB has revolutionized advertising and created more efficient practices, it can still be mystifying -- even to the most seasoned professionals. Let's brush up on the basics.]]></description>
    <author><![CDATA[Jag Duggal ]]></author>
    <authorid><![CDATA[61501]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Duggal_Jag_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2014]]></date>
</item><item>
    <title><![CDATA[New and exciting ways brands can use Pinterest]]></title>
    <link>http://www.imediaconnection.com/content/36184.asp</link>
    <description><![CDATA[Brands savvy to the marketing potential of Pinterest are leveraging the site to generate engaging experiences for consumers. Here's a look at the ways top&nbsp;companies are experimenting with the evolving platform.]]></description>
    <author><![CDATA[Rebecca Sleeman ]]></author>
    <authorid><![CDATA[51901]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Sleeman_Rebecca_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Crowdtap, Vindico, and Realeyes]]></title>
    <link>http://www.imediaconnection.com/content/36215.asp</link>
    <description><![CDATA[Casale Media announces five new hires, MediaCrossing launches a partnership with ASL Marketing, and Ensighten acquires TagMan.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[March 27, 2014]]></date>
</item><item>
    <title><![CDATA[Why content marketing doesn't need to tell a story]]></title>
    <link>http://www.imediaconnection.com/content/36212.asp</link>
    <description><![CDATA[When it comes to content, the narrative form is not as important as you might think. Here's how effective marketing goes way beyond storytelling.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[March 27, 2014]]></date>
</item><item>
    <title><![CDATA[How to choose your targets carefully]]></title>
    <link>http://www.imediaconnection.com/content/36214.asp</link>
    <description><![CDATA[Targeting the right customers used to be fairly straightforward, but recent media shifts have resulted in a more complex process. Here's what you need to know about the changing landscape.]]></description>
    <author><![CDATA[Jeff Weidauer ]]></author>
    <authorid><![CDATA[34040]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weidauer_jeff_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2014]]></date>
</item><item>
    <title><![CDATA[Brands that have blazed trails in the sharing economy]]></title>
    <link>http://www.imediaconnection.com/content/36134.asp</link>
    <description><![CDATA[Rather than fear the sharing economy, smart marketers and brands have embraced it. Here's how major companies have found their place in this transformative economic system.]]></description>
    <author><![CDATA[Francine Hardaway ]]></author>
    <authorid><![CDATA[49290]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hardaway_francine_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2014]]></date>
</item><item>
    <title><![CDATA[How predictive scores are changing big data]]></title>
    <link>http://www.imediaconnection.com/content/36181.asp</link>
    <description><![CDATA[The big data explosion is providing plenty of new opportunities for CMOs -- but also plenty of potential for confusion. Here's how to cut through the noise.]]></description>
    <author><![CDATA[Chris Matty ]]></author>
    <authorid><![CDATA[60954]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Matty_Chris_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2014]]></date>
</item><item>
    <title><![CDATA[Why Bitcoin is failing]]></title>
    <link>http://www.imediaconnection.com/content/36140.asp</link>
    <description><![CDATA[Bitcoin arguably has the potential to transform every aspect of the internet and marketing as we know it. But for that to happen, we have to understand how it works. Here's a closer look.]]></description>
    <author><![CDATA[Sean X ]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new(1).jpg]]></image>
    <date><![CDATA[March 20, 2014]]></date>
</item><item>
    <title><![CDATA[The most effective way to gain a loyal following]]></title>
    <link>http://www.imediaconnection.com/content/36172.asp</link>
    <description><![CDATA[When it comes to social, are you placing your efforts in the right place? Here's the most important media value available to marketers. ]]></description>
    <author><![CDATA[Eric Roach ]]></author>
    <authorid><![CDATA[58122]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Roach_Eric_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2014]]></date>
</item><item>
    <title><![CDATA[New interview questions you should be asking]]></title>
    <link>http://www.imediaconnection.com/content/36119.asp</link>
    <description><![CDATA[Asking job candidates the right questions is crucial to finding the perfect fit. Avoid the misery of having to fire a new hire by focusing on these topics.]]></description>
    <author><![CDATA[Dea Lawrence ]]></author>
    <authorid><![CDATA[1780]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lawrence_Dea_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2014]]></date>
</item><item>
    <title><![CDATA[9 things you don't know about marketing in Canada]]></title>
    <link>http://www.imediaconnection.com/content/36159.asp</link>
    <description><![CDATA[If your marketing strategy for Canada is the same as your strategy for the U.S., you're seriously missing out. Here's what you might not know about this dynamic and growing market. ]]></description>
    <author><![CDATA[Jacqueline Lisk ]]></author>
    <authorid><![CDATA[48755]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lisk_Jacqueline_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2014]]></date>
</item><item>
    <title><![CDATA[The metrics missteps to fix in 2014]]></title>
    <link>http://www.imediaconnection.com/content/36145.asp</link>
    <description><![CDATA[Focusing on the wrong metrics can hurt you in the long run. Keep these eight&nbsp;basic rules in mind.]]></description>
    <author><![CDATA[Anna Johansson ]]></author>
    <authorid><![CDATA[60442]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Johansson_Anna_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2014]]></date>
</item><item>
    <title><![CDATA[The confusing language of ad exchanges ]]></title>
    <link>http://www.imediaconnection.com/content/36128.asp</link>
    <description><![CDATA[The most unclear terminology in our industry right now is related to programmatic buying. Here's why the words some people are using shouldn't apply to digital media.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: BrightTag, Sizmek, and ONE+K]]></title>
    <link>http://www.imediaconnection.com/content/36129.asp</link>
    <description><![CDATA[Organic names a new CMO, Bitly partners with Moz, and RadiumOne announces its expansion to international markets.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2014]]></date>
</item><item>
    <title><![CDATA[9 Facebook hacks that will blow your mind]]></title>
    <link>http://www.imediaconnection.com/content/36090.asp</link>
    <description><![CDATA[You'll be shocked by what you never knew your brand could do on social. These tactics will completely&nbsp;change your Facebook marketing game.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2014]]></date>
</item><item>
    <title><![CDATA[The worst tech etiquette blunders to avoid ]]></title>
    <link>http://www.imediaconnection.com/content/36067.asp</link>
    <description><![CDATA[Are you driving your colleagues up the wall with inappropriate tech behavior? Before sending another email or attending another meeting, consider these common etiquette fails.]]></description>
    <author><![CDATA[Andrew Ettinger ]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2014]]></date>
</item><item>
    <title><![CDATA[Why your content strategy needs a central theme]]></title>
    <link>http://www.imediaconnection.com/content/36127.asp</link>
    <description><![CDATA[If you don't provide a compelling idea for consumers to latch onto, your content will be forgettable. Here's how to give content marketing a specific direction.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[March 11, 2014]]></date>
</item><item>
    <title><![CDATA[Read this if you want to win more RFPs]]></title>
    <link>http://www.imediaconnection.com/content/36093.asp</link>
    <description><![CDATA[No matter the size of the prospective client you are pitching, several universal truths apply to the marketing tech RFP process. If you respect them, you'll win more business. ]]></description>
    <author><![CDATA[Christopher Marriott ]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[March 10, 2014]]></date>
</item><item>
    <title><![CDATA[How Pandora will dominate the connected car revolution]]></title>
    <link>http://www.imediaconnection.com/content/36109.asp</link>
    <description><![CDATA[The connected car is rolling off the lot, and Pandora is seizing the opportunity. Here's how the company&nbsp;plans&nbsp;to become&nbsp;the main entertainment medium in our vehicles. ]]></description>
    <author><![CDATA[Heidi Browning]]></author>
    <authorid><![CDATA[57994]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Heidi_Browning_140210_70.jpg]]></image>
    <date><![CDATA[March 10, 2014]]></date>
</item><item>
    <title><![CDATA[8 types of problem clients (and how to handle them)]]></title>
    <link>http://www.imediaconnection.com/content/36081.asp</link>
    <description><![CDATA[iMedia's Best 2014 Content: Clients' money keeps the lights on, so they earn the right to be a little goofy sometimes. But if you're running into these client difficulties, you'd better take action -- and quick. ]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[March 10, 2014]]></date>
</item><item>
    <title><![CDATA[6 signs your agency is dying]]></title>
    <link>http://www.imediaconnection.com/content/36065.asp</link>
    <description><![CDATA[Keeping an agency prosperous isn't as easy as it once was. These warning signs indicate that you might need to alter course.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2014]]></date>
</item><item>
    <title><![CDATA[The most important quote you'll ever hear about content marketing]]></title>
    <link>http://www.imediaconnection.com/content/36078.asp</link>
    <description><![CDATA[Can't quite pin down the problem with your content marketing strategy? This quote will knock your socks off. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2014]]></date>
</item><item>
    <title><![CDATA[How marketers can navigate a cookie-free web]]></title>
    <link>http://www.imediaconnection.com/content/36076.asp</link>
    <description><![CDATA[Data mining sometimes leads advertisers down the wrong path when it comes to targeting. Here's what you need to know to avoid annoying your customers.]]></description>
    <author><![CDATA[Michael Olson ]]></author>
    <authorid><![CDATA[46385]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_olson_michael_70x70.jpg_.jpg]]></image>
    <date><![CDATA[March 05, 2014]]></date>
</item><item>
    <title><![CDATA[5 ad technologies that will be dead in 5 years]]></title>
    <link>http://www.imediaconnection.com/content/36019.asp</link>
    <description><![CDATA[Changes in technology, ad formats, and overall regulation will shape a marketing landscape vastly different from today. Here are the ad technologies that will die out in the process.]]></description>
    <author><![CDATA[Thomas Moyer ]]></author>
    <authorid><![CDATA[17136]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Moyer_Thomas_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2014]]></date>
</item><item>
    <title><![CDATA[The importance of people in programmatic]]></title>
    <link>http://www.imediaconnection.com/content/36075.asp</link>
    <description><![CDATA[Although buying everything programmatically would be efficient, an algorithm will never replace a gut decision. Here's why the vital human element shouldn't be forgotten.]]></description>
    <author><![CDATA[Jon Schwartz ]]></author>
    <authorid><![CDATA[3172]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Schwartz_Jon_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2014]]></date>
</item><item>
    <title><![CDATA[3 simple steps to becoming relevant to consumers]]></title>
    <link>http://www.imediaconnection.com/content/36077.asp</link>
    <description><![CDATA[Are you a part of your customer's life or just incidental? Here are some easy ways to instantly become important to your target market. ]]></description>
    <author><![CDATA[Heidi Browning]]></author>
    <authorid><![CDATA[57994]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_browning_heidi1_70x70_3.jpg]]></image>
    <date><![CDATA[March 03, 2014]]></date>
</item><item>
    <title><![CDATA[5 requirements for a sustainable career in marketing]]></title>
    <link>http://www.imediaconnection.com/content/36014.asp</link>
    <description><![CDATA[How do you ensure career stability in digital marketing? Here are tips to swear by if you want long-term success, less anxiety, and a sure shot at climbing the agency ladder.]]></description>
    <author><![CDATA[Paul Gorrell ]]></author>
    <authorid><![CDATA[53755]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gorrell_Paul_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2014]]></date>
</item><item>
    <title><![CDATA[Lessons in content marketing from the travel industry]]></title>
    <link>http://www.imediaconnection.com/content/35943.asp</link>
    <description><![CDATA[The first secret to great content is that it must evoke emotion. Here's what marketers can learn from the travel industry's approach to content.]]></description>
    <author><![CDATA[Allison Way]]></author>
    <authorid><![CDATA[60814]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Way_Allison_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2014]]></date>
</item><item>
    <title><![CDATA[Why branded content is all about consumers]]></title>
    <link>http://www.imediaconnection.com/content/35917.asp</link>
    <description><![CDATA[Branded content presents an opportunity for companies to speak the language of consumers. In this Q&amp;A, Chris Cox explains how a thoughtful approach to content can help brands meet their goals.]]></description>
    <author><![CDATA[Franchesca Nguyen]]></author>
    <authorid><![CDATA[53394]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nguyen_Franchesca_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: DoubleVerify, Vivint, and DigitasLBi]]></title>
    <link>http://www.imediaconnection.com/content/36057.asp</link>
    <description><![CDATA[Rubicon Project announces a partnership with Dstillery, Jelli makes a new hire, and Criteo acquires Tedemis.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2014]]></date>
</item><item>
    <title><![CDATA[The 7 deadly sins of content marketing]]></title>
    <link>http://www.imediaconnection.com/content/36009.asp</link>
    <description><![CDATA[So you want to get into the content game?&nbsp;Here are the&nbsp;amateur mistakes to avoid.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2014]]></date>
</item><item>
    <title><![CDATA[7 ideas to drastically improve your digital marketing  ]]></title>
    <link>http://www.imediaconnection.com/content/35977.asp</link>
    <description><![CDATA[We're well into 2014. What are you doing to ensure success? Consider adopting these ideas to maximize your return on investment this year.]]></description>
    <author><![CDATA[Kent Lewis ]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2014]]></date>
</item><item>
    <title><![CDATA[Content marketing lessons from Hollywood ]]></title>
    <link>http://www.imediaconnection.com/content/36054.asp</link>
    <description><![CDATA[The entertainment industry is showing us how to do branded content right. Here are some ideas you can steal.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2014]]></date>
</item><item>
    <title><![CDATA[What to measure: ROI or KPIs?]]></title>
    <link>http://www.imediaconnection.com/content/36025.asp</link>
    <description><![CDATA[Everything that's digital is measurable -- except when it isn't. Here's why you need to rethink how you're determining campaign effectiveness.]]></description>
    <author><![CDATA[Rebecca Lieb ]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[February 25, 2014]]></date>
</item><item>
    <title><![CDATA[7 marketing facts you've taken for granted]]></title>
    <link>http://www.imediaconnection.com/content/36027.asp</link>
    <description><![CDATA[Marketing is still a massive growth industry, and recent changes prove it. Keep these developments in mind the next time you get discouraged.]]></description>
    <author><![CDATA[Rishad Tobaccowala]]></author>
    <authorid><![CDATA[1171]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tobaccowala_rishad_70x70.jpg]]></image>
    <date><![CDATA[February 25, 2014]]></date>
</item><item>
    <title><![CDATA[The state of ad spending for 2014]]></title>
    <link>http://www.imediaconnection.com/content/35963.asp</link>
    <description><![CDATA[How are ad budgets and publisher prices shifting this year? Let's take a look at some recent survey findings.]]></description>
    <author><![CDATA[Brandt Dainow ]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[February 24, 2014]]></date>
</item><item>
    <title><![CDATA[How Toyota is trailblazing audio content marketing]]></title>
    <link>http://www.imediaconnection.com/content/36011.asp</link>
    <description><![CDATA[Toyota�s presence on Pandora is raising eyebrows. Here is its unique strategy that is taking streaming audio content marketing to a new level.]]></description>
    <author><![CDATA[Heidi Browning]]></author>
    <authorid><![CDATA[57994]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Heidi_Browning_140210_70.jpg]]></image>
    <date><![CDATA[February 24, 2014]]></date>
</item><item>
    <title><![CDATA[2 industries about to undergo massive disruptions]]></title>
    <link>http://www.imediaconnection.com/content/36010.asp</link>
    <description><![CDATA[In many industries, digital advances are forcing inevitable change. Here's how marketers can prepare for the massive shifts that are about to sweep these two. ]]></description>
    <author><![CDATA[Babs Rangaiah]]></author>
    <authorid><![CDATA[997]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/BabsRangaiah_70.jpg]]></image>
    <date><![CDATA[February 20, 2014]]></date>
</item><item>
    <title><![CDATA[3 ways to capitalize on moment marketing]]></title>
    <link>http://www.imediaconnection.com/content/35988.asp</link>
    <description><![CDATA[Although real-time marketing provides a unique opportunity for marketers, there's more to it than just short-lived interactions. Here are tips for making your content last. ]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[February 20, 2014]]></date>
</item><item>
    <title><![CDATA[Essential daily habits of successful marketers]]></title>
    <link>http://www.imediaconnection.com/content/35946.asp</link>
    <description><![CDATA[Making small changes in your daily routine can lead to huge success down the road. Here are 15 simple habits that keep top marketers ahead of the game.]]></description>
    <author><![CDATA[Josh Dreller ]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2014]]></date>
</item><item>
    <title><![CDATA[9 controversial marketing issues you must address ]]></title>
    <link>http://www.imediaconnection.com/content/35998.asp</link>
    <description><![CDATA[Don't be left behind as the industry transforms. Here are the most pressing marketing challenges your agency needs to tackle. ]]></description>
    <author><![CDATA[John Montgomery]]></author>
    <authorid><![CDATA[38331]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/JohnMontgomery_70.jpg]]></image>
    <date><![CDATA[February 19, 2014]]></date>
</item><item>
    <title><![CDATA[9 ways for B2B marketers to avoid boring their customers]]></title>
    <link>http://www.imediaconnection.com/content/35982.asp</link>
    <description><![CDATA[Maintaining the full attention of your customers and colleagues can be a challenge. Here are practical ways to help keep your next audience engaged.]]></description>
    <author><![CDATA[Brian Ladyman ]]></author>
    <authorid><![CDATA[60273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ladyman_Brian_70x70.jpg]]></image>
    <date><![CDATA[February 18, 2014]]></date>
</item><item>
    <title><![CDATA[21 horrible (yet sexy) Valentine's Day marketing fails]]></title>
    <link>http://www.imediaconnection.com/content/35959.asp</link>
    <description><![CDATA[Love is in the air, but not for these brands. Here are the Valentine�s Day ads that will make you cringe.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2014]]></date>
</item><item>
    <title><![CDATA[2 ways marketers can demonstrate leadership]]></title>
    <link>http://www.imediaconnection.com/content/35908.asp</link>
    <description><![CDATA[When speaking with clients or employees, many claim you should leave emotion at the door. But this can lead to missed opportunities. Here's how to lead with your head and your heart.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Conversant, Datorama, and Dotcom Distribution]]></title>
    <link>http://www.imediaconnection.com/content/35912.asp</link>
    <description><![CDATA[33Across announces four new hires, Poptent partners with Rumblefish to launch Poptent Soundtracks, and VivaKi selects Innovid as a preferred partner.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2014]]></date>
</item><item>
    <title><![CDATA[3 ways to stop pissing off consumers with your privacy policy]]></title>
    <link>http://www.imediaconnection.com/content/35955.asp</link>
    <description><![CDATA[You may not care about privacy, but consumers sure do. Here are the simple ways to avoid angry consumers when creating new products. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2014]]></date>
</item><item>
    <title><![CDATA[How to maneuver the programmatic minefield]]></title>
    <link>http://www.imediaconnection.com/content/35921.asp</link>
    <description><![CDATA[Many advertisers have now woken up to the reality that advertising online is an inherently risky business. But here's why those fears shouldn't be stifling your campaigns. ]]></description>
    <author><![CDATA[Adrian Lacey ]]></author>
    <authorid><![CDATA[17027]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lacey_Adrian_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2014]]></date>
</item><item>
    <title><![CDATA[Why content marketing is not a passing trend]]></title>
    <link>http://www.imediaconnection.com/content/35954.asp</link>
    <description><![CDATA[Content marketing is just starting to heat up, and some are already claiming the party's over. Here's the problem with the argument that there's too much content.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[February 11, 2014]]></date>
</item><item>
    <title><![CDATA[How agencies are fighting to stay relevant]]></title>
    <link>http://www.imediaconnection.com/content/35914.asp</link>
    <description><![CDATA[In order to remain a vital asset to brands, today's agencies must continue to adapt to the consumer's changing environment. Here's how agencies are showing their worth.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[February 11, 2014]]></date>
</item><item>
    <title><![CDATA[Brands that Millennials love to hate]]></title>
    <link>http://www.imediaconnection.com/content/35913.asp</link>
    <description><![CDATA[Not all Millennials are alike, but many share a number of characteristics. Here are the brands that pissed off this generation by disregarding those key traits.]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2014]]></date>
</item><item>
    <title><![CDATA[How PepsiCo meets the needs of today's consumer]]></title>
    <link>http://www.imediaconnection.com/content/35733.asp</link>
    <description><![CDATA[As trends, purchasing behaviors, and interactions with brands evolve, companies must constantly adapt. In this Q&amp;A, Becky Frankiewicz explains how PepsiCo is leading innovation.]]></description>
    <author><![CDATA[Franchesca Nguyen]]></author>
    <authorid><![CDATA[53394]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nguyen_Franchesca_70x70.jpg]]></image>
    <date><![CDATA[February 07, 2014]]></date>
</item><item>
    <title><![CDATA[Digital disruption: A small step for consumers, a giant leap for brands]]></title>
    <link>http://www.imediaconnection.com/content/35732.asp</link>
    <description><![CDATA[Consumers have been living in a digital world for quite a while now. Here's why it is imperative that brands make big strides to catch up to their customers.]]></description>
    <author><![CDATA[James McQuivey]]></author>
    <authorid><![CDATA[58545]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_McQuivey_James_70x70.jpg]]></image>
    <date><![CDATA[February 07, 2014]]></date>
</item><item>
    <title><![CDATA[The resurgence of the purchase funnel]]></title>
    <link>http://www.imediaconnection.com/content/35910.asp</link>
    <description><![CDATA[With the introduction of the internet, many marketers thought that the purchase funnel was dead. Here's how programmatic has brought it back to life.]]></description>
    <author><![CDATA[Alex LePage ]]></author>
    <authorid><![CDATA[59965]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_LePage_Alex_70x70.jpg.jpg]]></image>
    <date><![CDATA[February 06, 2014]]></date>
</item><item>
    <title><![CDATA[3 tips to avoid consumer backlash with your online privacy policy]]></title>
    <link>http://www.imediaconnection.com/content/35911.asp</link>
    <description><![CDATA[Abuse of privacy is one of the&nbsp;worst ways brands piss off customers. Here are&nbsp;the simple ways to make sure your brand stays in their good graces.]]></description>
    <author><![CDATA[Amy King]]></author>
    <authorid><![CDATA[52592]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Amy_King_130225_70.jpg]]></image>
    <date><![CDATA[February 05, 2014]]></date>
</item><item>
    <title><![CDATA[12 mobile marketing secrets you need to know]]></title>
    <link>http://www.imediaconnection.com/content/35876.asp</link>
    <description><![CDATA[Do you want consumers to identify with your brand? Create a mobile experience just for them. Here are a dozen research findings to help you get started. ]]></description>
    <author><![CDATA[Joseph Carrabis ]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2014]]></date>
</item><item>
    <title><![CDATA[A tale of cross-channel marketing gone wrong]]></title>
    <link>http://www.imediaconnection.com/content/35877.asp</link>
    <description><![CDATA[With so many access points for marketing, sometimes the wires get a little crossed. Are you confusing your customers?]]></description>
    <author><![CDATA[Amanda Hinkle ]]></author>
    <authorid><![CDATA[59944]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hinkle_Amanda_70x70.jpg]]></image>
    <date><![CDATA[February 04, 2014]]></date>
</item><item>
    <title><![CDATA[6 campaigns that made us cry (and why they worked)]]></title>
    <link>http://www.imediaconnection.com/content/35803.asp</link>
    <description><![CDATA[Have you ever&nbsp;watched an&nbsp;ad that left you weeping shamelessly into your coffee? You're not alone. Here are the campaigns that successfully tapped into consumers' emotions.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2014]]></date>
</item><item>
    <title><![CDATA[Why Instagram ads aren't the end of the world ]]></title>
    <link>http://www.imediaconnection.com/content/35802.asp</link>
    <description><![CDATA[When Instagram introduced ads last year, it wasn't a total shock to marketers. But&nbsp;do users&nbsp;fear&nbsp;it&nbsp;will ruin the overall app experience?]]></description>
    <author><![CDATA[Bryan Maleszyk ]]></author>
    <authorid><![CDATA[26673]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_maleszyk_bryan_70x70(1).jpg]]></image>
    <date><![CDATA[January 28, 2014]]></date>
</item><item>
    <title><![CDATA[What's on your dream list of content marketing tools?]]></title>
    <link>http://www.imediaconnection.com/content/35821.asp</link>
    <description><![CDATA[There are marketing solutions out there for creation, curation, collaboration, compliance, and more. Here's how to weigh in on what tools <EM>should</EM> be available.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[January 28, 2014]]></date>
</item><item>
    <title><![CDATA[The 2 ways to write an annual marketing budget]]></title>
    <link>http://www.imediaconnection.com/content/35815.asp</link>
    <description><![CDATA[You've likely already locked down your budgets for 2014, but that's no reason not to stop and take stock. Did you get it right this year?]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[January 28, 2014]]></date>
</item><item>
    <title><![CDATA[6 tech trends you can ignore in 2014]]></title>
    <link>http://www.imediaconnection.com/content/35788.asp</link>
    <description><![CDATA[A lot of those widely touted "hot areas to watch this year" are actually just hot messes. Want to know which ones? ]]></description>
    <author><![CDATA[Eric Anderson ]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <date><![CDATA[January 27, 2014]]></date>
</item><item>
    <title><![CDATA[Managing the nuances of programmatic media]]></title>
    <link>http://www.imediaconnection.com/content/35796.asp</link>
    <description><![CDATA[With the nascency of programmatic buying just behind us, media managers are now presented with hurdles. Here's how to get past them.]]></description>
    <author><![CDATA[Thomas Moyer ]]></author>
    <authorid><![CDATA[17136]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Moyer_Thomas_70x70.jpg]]></image>
    <date><![CDATA[January 27, 2014]]></date>
</item><item>
    <title><![CDATA[Redefining online privacy]]></title>
    <link>http://www.imediaconnection.com/content/35777.asp</link>
    <description><![CDATA[Consumers&nbsp;often panic when they learn that their digital&nbsp;information is up for grabs.&nbsp;Here's how marketers&nbsp;should respond to the ongoing privacy debate.]]></description>
    <author><![CDATA[Matt Grebow ]]></author>
    <authorid><![CDATA[45872]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Grebow_Matt_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Code and Theory, Epidemic Sound, and Liquid Agency]]></title>
    <link>http://www.imediaconnection.com/content/35801.asp</link>
    <description><![CDATA[Castle Brands partners with blurbIQ, Vision Critical hires its first chief revenue officer, and Advice Media acquires Everyday Doctors.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2014]]></date>
</item><item>
    <title><![CDATA[5 unconventional approaches to customer service]]></title>
    <link>http://www.imediaconnection.com/content/35773.asp</link>
    <description><![CDATA[As the needs and wants of the modern consumer evolve, your brand should be open to new methods. Here are the innovative customer service strategies that work.]]></description>
    <author><![CDATA[Greg Kihlstr�m]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <date><![CDATA[January 21, 2014]]></date>
</item><item>
    <title><![CDATA[The 5 biggest myths about content marketing]]></title>
    <link>http://www.imediaconnection.com/content/35749.asp</link>
    <description><![CDATA[iMedia's Best 2014 Content: Don't make the wrong assumptions about what your content marketing strategy needs. Here are the myths to consider when looking at your company's future.]]></description>
    <author><![CDATA[Tom Foran ]]></author>
    <authorid><![CDATA[31270]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_foran_tom_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2014]]></date>
</item><item>
    <title><![CDATA[10 reasons you hired the wrong person]]></title>
    <link>http://www.imediaconnection.com/content/35741.asp</link>
    <description><![CDATA[There's nothing worse than the moment you realize a new hire isn't going to work out. To avoid this awkward situation, keep these mental biases in check.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2014]]></date>
</item><item>
    <title><![CDATA[How (and why) emerging media should plan for scale ]]></title>
    <link>http://www.imediaconnection.com/content/35748.asp</link>
    <description><![CDATA[People working in emerging media often have trouble wrapping their heads around the vital issue of scale. Let's shed some light on this often-misunderstood topic.<BR>]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[January 16, 2014]]></date>
</item><item>
    <title><![CDATA[Will smart TVs lead to smarter advertising?]]></title>
    <link>http://www.imediaconnection.com/content/35725.asp</link>
    <description><![CDATA[Although the future of&nbsp;TV advertising is still uncertain, there are ways for marketers to prepare. Here�s what you need to know to keep up.]]></description>
    <author><![CDATA[Ryan Manchee]]></author>
    <authorid><![CDATA[6503]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_manchee_ryan_70x70.jpg]]></image>
    <date><![CDATA[January 16, 2014]]></date>
</item><item>
    <title><![CDATA[9 digital marketing trends to watch in 2014]]></title>
    <link>http://www.imediaconnection.com/content/35736.asp</link>
    <description><![CDATA[Are you ready for an annual outlook based on actual industry analysis? Here's the list of marketing trends you can't ignore.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[January 14, 2014]]></date>
</item><item>
    <title><![CDATA[Why money can't buy customer loyalty]]></title>
    <link>http://www.imediaconnection.com/content/35715.asp</link>
    <description><![CDATA[Rewards and discounts are a good way to get customers in your doors. But how do you get them to come back? Here are three steps to earn loyal customers. <BR>]]></description>
    <author><![CDATA[Irving Fain ]]></author>
    <authorid><![CDATA[60139]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Fain_Irving_70x70.jpg]]></image>
    <date><![CDATA[January 14, 2014]]></date>
</item><item>
    <title><![CDATA[The biggest marketing hires of 2013]]></title>
    <link>http://www.imediaconnection.com/content/35728.asp</link>
    <description><![CDATA[These industry moves tie in closely with the latest trends in marketing. Check out the best hiring decisions of last year.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[January 14, 2014]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Yorktel, Cogenta, and Project Sunblock]]></title>
    <link>http://www.imediaconnection.com/content/35722.asp</link>
    <description><![CDATA[Integral Ad Science gains a patent, Adroit Digital announces the results of a study, and Surefire Social launches a new product.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2014]]></date>
</item><item>
    <title><![CDATA[5 companies using content to become thought leaders]]></title>
    <link>http://www.imediaconnection.com/content/35709.asp</link>
    <description><![CDATA[Companies are ramping up their thought leadership efforts to rise to the top of consumer awareness. Here are some of the most successful content marketing brands out there today.]]></description>
    <author><![CDATA[Gordon Plutsky ]]></author>
    <authorid><![CDATA[25548]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_plutsky_gordon_70x70_(new).jpg]]></image>
    <date><![CDATA[January 09, 2014]]></date>
</item><item>
    <title><![CDATA[10 words that confuse advertising executives]]></title>
    <link>http://www.imediaconnection.com/content/35677.asp</link>
    <description><![CDATA[As the marketing industry continues to rapidly change, so does the jargon. Here are 10 terms that often lead to misunderstandings.]]></description>
    <author><![CDATA[Andrew Ettinger ]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70(1).jpg]]></image>
    <date><![CDATA[January 08, 2014]]></date>
</item><item>
    <title><![CDATA[Unique company policies employees love]]></title>
    <link>http://www.imediaconnection.com/content/35641.asp</link>
    <description><![CDATA[These days, the smartest companies are innovating to inspire better workplaces and better results. Here are four ways policy can drive an amazing culture.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <date><![CDATA[January 07, 2014]]></date>
</item><item>
    <title><![CDATA[The evolution of ads on Google, Facebook, and Twitter ]]></title>
    <link>http://www.imediaconnection.com/content/35707.asp</link>
    <description><![CDATA[Google, Facebook, and Twitter are all racing to be the go-to platform for digital ad buying. Google is in the lead, but the gap is closing. Here's what you need to know.]]></description>
    <author><![CDATA[Kelly Cooper ]]></author>
    <authorid><![CDATA[53016]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kelly_Cooper_70x70.jpg]]></image>
    <date><![CDATA[January 07, 2014]]></date>
</item><item>
    <title><![CDATA[10 resolutions marketers must make for 2014]]></title>
    <link>http://www.imediaconnection.com/content/35683.asp</link>
    <description><![CDATA[A little professional self-reflection and improvement never hurt anyone. Here are the resolutions that we as marketers should be making this year.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2014]]></date>
</item><item>
    <title><![CDATA[The top 10 holiday ad fails of 2013]]></title>
    <link>http://www.imediaconnection.com/content/35667.asp</link>
    <description><![CDATA[While most brands bring their A-game for the holiday season, there are always a few duds. And this past holiday season was no exception.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[January 02, 2014]]></date>
</item><item>
    <title><![CDATA[4 ways to follow through on business goals]]></title>
    <link>http://www.imediaconnection.com/content/35636.asp</link>
    <description><![CDATA[Setting a goal for your business can be valuable -- but only if you actually take action. Here's a guide to keeping your company resolutions this year.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[January 02, 2014]]></date>
</item><item>
    <title><![CDATA[How to plan for real-time marketing execution]]></title>
    <link>http://www.imediaconnection.com/content/35616.asp</link>
    <description><![CDATA[When it comes time to execute, real-time campaigns should be seamless and scalable. Here's why preparing for real-time execution in advance is the key to success.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[January 02, 2014]]></date>
</item><item>
    <title><![CDATA[5 tips for capitalizing on Instagram ads]]></title>
    <link>http://www.imediaconnection.com/content/35647.asp</link>
    <description><![CDATA[It's hard to provide a definitive do's and don'ts guide for this new visually rich ad option. But&nbsp;here are&nbsp;the basics to keep in mind.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <date><![CDATA[December 23, 2013]]></date>
</item><item>
    <title><![CDATA[5 major marketing trends for 2014]]></title>
    <link>http://www.imediaconnection.com/content/35606.asp</link>
    <description><![CDATA[What can we expect for next year? Here are the trends to keep on your radar.]]></description>
    <author><![CDATA[Gordon Plutsky ]]></author>
    <authorid><![CDATA[25548]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_plutsky_gordon_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2013]]></date>
</item><item>
    <title><![CDATA[How to prepare a real-time marketing strategy]]></title>
    <link>http://www.imediaconnection.com/content/35615.asp</link>
    <description><![CDATA[How you plan for real-time campaigns will determine their success. Here's why it's essential to begin by listening to your customers.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[December 18, 2013]]></date>
</item><item>
    <title><![CDATA[5 ways to impress your CMO]]></title>
    <link>http://www.imediaconnection.com/content/35602.asp</link>
    <description><![CDATA[One of the most essential and challenging executive positions is that of the chief marketing officer. Here's how to make a positive and lasting impression on your CMO.]]></description>
    <author><![CDATA[Kent Lewis ]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[December 17, 2013]]></date>
</item><item>
    <title><![CDATA[6 things to consider before diving  into big data]]></title>
    <link>http://www.imediaconnection.com/content/35589.asp</link>
    <description><![CDATA[Big data can mean big rewards, but only if executed correctly. Here are some important questions to consider.]]></description>
    <author><![CDATA[Jim Carey]]></author>
    <authorid><![CDATA[57129]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Carey_Jim_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Poptent, Umbel, and NetSeer]]></title>
    <link>http://www.imediaconnection.com/content/35590.asp</link>
    <description><![CDATA[Dstillery and Pitney Bowes partner with Twitter, VEVO announces its availability on Chromecast, and Mashable makes a new hire.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2013]]></date>
</item><item>
    <title><![CDATA[How brands perpetuate myths about programmatic]]></title>
    <link>http://www.imediaconnection.com/content/35564.asp</link>
    <description><![CDATA[In today's world, brands are hesitant to stray from the status quo when it comes to automated spending. Here's what is holding them back.]]></description>
    <author><![CDATA[Jon Schwartz]]></author>
    <authorid><![CDATA[3172]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Schwartz_Jon_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2013]]></date>
</item><item>
    <title><![CDATA[iMedia Agency Award Winners 2013]]></title>
    <link>http://www.imediaconnection.com/content/35540.asp</link>
    <description><![CDATA[iMedia presents its list of 2013 Agency Award winners. These agencies, honored at the iMedia Agency Summit, are the key drivers of industry innovation in areas such as social media, video, mobile, and more.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo-agency-award-2013-70x70.jpg]]></image>
    <date><![CDATA[December 11, 2013]]></date>
</item><item>
    <title><![CDATA[iMedia 25: The top marketing innovators of 2013]]></title>
    <link>http://www.imediaconnection.com/content/35444.asp</link>
    <description><![CDATA[iMedia presents its 2013 list of cutting-edge creatives, strategists, and technology thought leaders. See who made the cut!]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/imedia25logo-70x70.jpg]]></image>
    <date><![CDATA[December 09, 2013]]></date>
</item><item>
    <title><![CDATA[Is "mani-pedi" selling dead?]]></title>
    <link>http://www.imediaconnection.com/content/35416.asp</link>
    <description><![CDATA[Historically, reps have used perks to butter up buyers -- but not anymore. Here's why seller tactics like the free mani-pedi are dying out.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nichols_Jim_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2013]]></date>
</item><item>
    <title><![CDATA[What Google Fiber means for marketers]]></title>
    <link>http://www.imediaconnection.com/content/35565.asp</link>
    <description><![CDATA[With Google Fiber's potential promises, you'll be able to upload a movie in a flash. But how will this shift in expectation of speed impact the way marketers do business?]]></description>
    <author><![CDATA[Chris Beck ]]></author>
    <authorid><![CDATA[58086]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Beck_Chris_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2013]]></date>
</item><item>
    <title><![CDATA[10 trends that reshaped digital marketing in 2013]]></title>
    <link>http://www.imediaconnection.com/content/35555.asp</link>
    <description><![CDATA[Because digital marketing is still young, new trends emerge constantly. Here are a few that prove the industry is heading into adulthood.]]></description>
    <author><![CDATA[Josh Dreller ]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(3).jpg]]></image>
    <date><![CDATA[December 05, 2013]]></date>
</item><item>
    <title><![CDATA[How to finish marketing projects faster]]></title>
    <link>http://www.imediaconnection.com/content/35529.asp</link>
    <description><![CDATA[Perfectionism can sink the most well-intentioned campaign. Here are the acceptable compromises marketers should make.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2013]]></date>
</item><item>
    <title><![CDATA[Programmatic buying: The challenges and opportunities]]></title>
    <link>http://www.imediaconnection.com/content/35479.asp</link>
    <description><![CDATA[Although programmatic media buying has been around for years, it wasn't until recently that many started to consider its benefits. Here are the issues surrounding this hot topic.]]></description>
    <author><![CDATA[Mark Glauberson ]]></author>
    <authorid><![CDATA[57389]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Glauberson_Mark_70x70.jpg]]></image>
    <date><![CDATA[December 03, 2013]]></date>
</item><item>
    <title><![CDATA[A guide to native advertising's legal issues]]></title>
    <link>http://www.imediaconnection.com/content/35490.asp</link>
    <description><![CDATA[Do you know if the FTC thinks your ads are unfair or deceptive? Here are guidelines to&nbsp;keep your native advertisements&nbsp;consistent&nbsp;with evolving laws and regulations. ]]></description>
    <author><![CDATA[Fernando A. Bohorquez Jr.]]></author>
    <authorid><![CDATA[56689 ]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Bohorquez_Fernando_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Mass Relevance, SoDA, and MediaMath]]></title>
    <link>http://www.imediaconnection.com/content/35489.asp</link>
    <description><![CDATA[Glam Media announces a new hire, Amplifinity lands a new client, and JiWire releases&nbsp;a research report.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[November 27, 2013]]></date>
</item><item>
    <title><![CDATA[How major brands use 3D printing ]]></title>
    <link>http://www.imediaconnection.com/content/35445.asp</link>
    <description><![CDATA[It's clear that 3D printing can spell big opportunity for brands. Here's a look at those embracing this nascent technology and what marketers need to know. ]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <date><![CDATA[November 27, 2013]]></date>
</item><item>
    <title><![CDATA[Common ways advertisers ruin their consumer relationships ]]></title>
    <link>http://www.imediaconnection.com/content/35436.asp</link>
    <description><![CDATA[Overzealous advertisers get caught up in the appeal of today's technologies and forget to focus on consumers.&nbsp;Here are the common missteps to&nbsp;avoid to win them back.]]></description>
    <author><![CDATA[Ash Nashed ]]></author>
    <authorid><![CDATA[55358]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nashed_70x70.jpg]]></image>
    <date><![CDATA[November 26, 2013]]></date>
</item><item>
    <title><![CDATA[Marketing acronyms that must die]]></title>
    <link>http://www.imediaconnection.com/content/35428.asp</link>
    <description><![CDATA[If it's more than one word, marketers will try to shorten it to two or more letters. Can we please stop? Here are the acronyms that are making us look and sound like morons. ]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2013]]></date>
</item><item>
    <title><![CDATA[The real reason why content matters]]></title>
    <link>http://www.imediaconnection.com/content/35462.asp</link>
    <description><![CDATA[Ten years ago, the magic marketing ingredient was search. Then it was social. Today, it's all about content. Here's why.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[November 19, 2013]]></date>
</item><item>
    <title><![CDATA[The fundamental disconnect between buyers and sellers]]></title>
    <link>http://www.imediaconnection.com/content/35438.asp</link>
    <description><![CDATA[No matter the media buying model, there's an information gap between buyers and sellers. Here's why we need to close it. ]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2013]]></date>
</item><item>
    <title><![CDATA[The end of the point-solution mindset]]></title>
    <link>http://www.imediaconnection.com/content/35365.asp</link>
    <description><![CDATA[Point solutions no longer make sense for marketers looking to build an enterprise marketing practice. Here's how to adapt in the ever-changing world of ad tech.]]></description>
    <author><![CDATA[Ari Buchalter ]]></author>
    <authorid><![CDATA[36202]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_buchalter_ari_70(2).jpg]]></image>
    <date><![CDATA[November 14, 2013]]></date>
</item><item>
    <title><![CDATA[Terrible marketing decisions that led to layoffs]]></title>
    <link>http://www.imediaconnection.com/content/35337.asp</link>
    <description><![CDATA[If you think you've made some bad calls in the past, check out these awful marketing decisions that caused serious staff cutbacks at AOL, Nokia, P&amp;G, Hostess, and Netflix.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Mashable, Drawbridge, and BFG]]></title>
    <link>http://www.imediaconnection.com/content/35355.asp</link>
    <description><![CDATA[Poptent and Rumblefish partner to create Poptent Soundtracks, Bonefish Grill chooses Blast Radius as its creative agency of record, and Celtra is selected as a mobile ad partner for Omnicom Media Group.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2013]]></date>
</item><item>
    <title><![CDATA[The nuances of 4 media buying strategies ]]></title>
    <link>http://www.imediaconnection.com/content/35271.asp</link>
    <description><![CDATA[So you want to launch a digital campaign. But should you buy your inventory directly from a publisher, go through an ad exchange, or choose some other path? Here's how to decide.&nbsp; ]]></description>
    <author><![CDATA[Douglas Melchior ]]></author>
    <authorid><![CDATA[57813]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Melchior_Douglas_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2013]]></date>
</item><item>
    <title><![CDATA[The best and worst possible results from Twitter's IPO]]></title>
    <link>http://www.imediaconnection.com/content/35344.asp</link>
    <description><![CDATA[Twitter is going public this week. What will be the aftermath? Here are the best and worst predictions from top marketers.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2013]]></date>
</item><item>
    <title><![CDATA[Men vs. women: 28 shocking marketing facts]]></title>
    <link>http://www.imediaconnection.com/content/35313.asp</link>
    <description><![CDATA[Marketers love to message according to sex, but digital gender lines are blurring. Here are surprising stats that break stereotypes -- and a few that prove some things never change.]]></description>
    <author><![CDATA[Betsy Farber ]]></author>
    <authorid><![CDATA[55336]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_farber_betsy_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2013]]></date>
</item><item>
    <title><![CDATA[The top 3 ways we screw up native advertising]]></title>
    <link>http://www.imediaconnection.com/content/35295.asp</link>
    <description><![CDATA[When done badly, native advertising can attract negative attention that calls the whole model into question. Here are the worst -- and unfortunately common -- native ad mistakes. ]]></description>
    <author><![CDATA[Antoine Boulin ]]></author>
    <authorid><![CDATA[15599]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Boulin_antoine_70x70.jpg]]></image>
    <date><![CDATA[November 04, 2013]]></date>
</item><item>
    <title><![CDATA[3 strategies to combat mobile ad fraud ]]></title>
    <link>http://www.imediaconnection.com/content/35254.asp</link>
    <description><![CDATA[A fundamental step to combating mobile fraud is testing for it. Here are three strategies you can employ.]]></description>
    <author><![CDATA[Stephen Weiss ]]></author>
    <authorid><![CDATA[57710]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Weiss_Stephen_70x70.jpg]]></image>
    <date><![CDATA[October 29, 2013]]></date>
</item><item>
    <title><![CDATA[The secret ingredient to successful marketing content]]></title>
    <link>http://www.imediaconnection.com/content/35236.asp</link>
    <description><![CDATA[If you don't have any insight into your target audience, even the most compelling offer or snazzy new value proposition will fall on deaf ears. Here's the personalization approach that will deliver big results.]]></description>
    <author><![CDATA[Monique Torres ]]></author>
    <authorid><![CDATA[57706]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Torres_Monique_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: DigitasLBi, Specific Media, and ADT]]></title>
    <link>http://www.imediaconnection.com/content/35253.asp</link>
    <description><![CDATA[Dataium announces a strategic partnership with eXelate, CKSK expands its leadership team, and YANGAROO is selected by REVOLT television network.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2013]]></date>
</item><item>
    <title><![CDATA[10 ways to be happier at work ]]></title>
    <link>http://www.imediaconnection.com/content/35194.asp</link>
    <description><![CDATA[Burnout is a very real problem, especially in the marketing world of rejection. Before letting it get the best of you, try these simple tricks to boost your happiness on the job.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113 ]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2013]]></date>
</item><item>
    <title><![CDATA[How Dell is innovating with native advertising]]></title>
    <link>http://www.imediaconnection.com/content/35250.asp</link>
    <description><![CDATA[Native advertising is still in its early stages, but some brands are already changing the game. Here's how Dell's sponsored content garnered the attention of a traditional publisher.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[October 22, 2013]]></date>
</item><item>
    <title><![CDATA[10 myths about native advertising]]></title>
    <link>http://www.imediaconnection.com/content/35206.asp</link>
    <description><![CDATA[With all this chatter about native advertising recently, it's no surprise that many misconceptions have arisen. Let's dispel a few of the most common ones. ]]></description>
    <author><![CDATA[Eric Berry ]]></author>
    <authorid><![CDATA[56149]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Berry_Eric_70x70.jpg]]></image>
    <date><![CDATA[October 21, 2013]]></date>
</item><item>
    <title><![CDATA[The death of the digital marketer]]></title>
    <link>http://www.imediaconnection.com/content/34882.asp</link>
    <description><![CDATA[These days, the incorporation of digital technology is becoming a given. So where does that leave the digital marketer? Here's how to prepare for what lies ahead.]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[October 18, 2013]]></date>
</item><item>
    <title><![CDATA[4 epic native advertising fails]]></title>
    <link>http://www.imediaconnection.com/content/35229.asp</link>
    <description><![CDATA[If you're not careful, a native advertising campaign can turn into a PR nightmare. Here are the worst offenders and what we can learn from their blunders.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[October 17, 2013]]></date>
</item><item>
    <title><![CDATA[How to evolve in the world of big data ]]></title>
    <link>http://www.imediaconnection.com/content/35169.asp</link>
    <description><![CDATA[Modern marketing is highly data-driven, and legacy methods just don't cut it anymore. So how do marketers adapt to the new era of consumer insights? ]]></description>
    <author><![CDATA[Mark Zagorksi ]]></author>
    <authorid><![CDATA[20865]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Zagorski_Mark_70x70(1).jpg]]></image>
    <date><![CDATA[October 15, 2013]]></date>
</item><item>
    <title><![CDATA[10 tips for quitting your job with grace]]></title>
    <link>http://www.imediaconnection.com/content/35151.asp</link>
    <description><![CDATA[Your departure from your job critically influences your professional reputation. So before you pen that satisfyingly snarky resignation letter, consider this advice.]]></description>
    <author><![CDATA[Dea Lawrence ]]></author>
    <authorid><![CDATA[1780]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lawrence_Dea_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Dunkin' Donuts, MailOnline, and Siegel+Gale]]></title>
    <link>http://www.imediaconnection.com/content/35150.asp</link>
    <description><![CDATA[The Network Advertising Initiative announces a new hire, VEVO continues its partnership with Miracle Whip, and ad:tech New York releases new features for its Startup Spotlight Series.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[ 32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2013]]></date>
</item><item>
    <title><![CDATA[Why generational marketing is ridiculous ]]></title>
    <link>http://www.imediaconnection.com/content/35038.asp</link>
    <description><![CDATA[Advertisers love to lump people into groups based on birth dates. Here's why the very notion of generations is&nbsp;no longer relevant.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2013]]></date>
</item><item>
    <title><![CDATA[4 tips to avoid fraud in programmatic]]></title>
    <link>http://www.imediaconnection.com/content/35073.asp</link>
    <description><![CDATA[There is a simple truth in online advertising: Where there is money to be made, there is fraudulent activity. Here are ways to stay safe when buying programmatically.]]></description>
    <author><![CDATA[Marco Muzzi]]></author>
    <authorid><![CDATA[38812]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Muzzi_Marco_70x70.png]]></image>
    <date><![CDATA[October 08, 2013]]></date>
</item><item>
    <title><![CDATA[7 brands driving programmatic buying]]></title>
    <link>http://www.imediaconnection.com/content/35042.asp</link>
    <description><![CDATA[Programmatic buying is a powerhouse of efficiency, but many companies have yet to adopt the process. This article is dedicated to those brands choosing to lead the way.]]></description>
    <author><![CDATA[Katelyn Watson ]]></author>
    <authorid><![CDATA[5830]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Watson_Katelyn_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2013]]></date>
</item><item>
    <title><![CDATA[5 mistakes you're making on conference calls ]]></title>
    <link>http://www.imediaconnection.com/content/35063.asp</link>
    <description><![CDATA[Web conferencing makes the marketing world a smaller place, but a number of common problems plague these virtual meetings. Here's what to avoid on your next call.]]></description>
    <author><![CDATA[Carrie Wynne ]]></author>
    <authorid><![CDATA[57481]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wynne_Carrie_70x70.jpg]]></image>
    <date><![CDATA[October 07, 2013]]></date>
</item><item>
    <title><![CDATA[Tell-tale signs that a brand still doesn't understand digital]]></title>
    <link>http://www.imediaconnection.com/content/35075.asp</link>
    <description><![CDATA[As digital practitioners, we tend to forget that there are plenty of advertisers out there that simply don't get it -- still. Let's take a look at the worst offenders and how they can be saved.]]></description>
    <author><![CDATA[Andrew Ettinger ]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70(1).jpg]]></image>
    <date><![CDATA[October 07, 2013]]></date>
</item><item>
    <title><![CDATA[How consumers interact with native advertising]]></title>
    <link>http://www.imediaconnection.com/content/35115.asp</link>
    <description><![CDATA[Native is all the rage with marketers lately. But how do users feel about it? Here's how native ads are capturing consumers' attention.]]></description>
    <author><![CDATA[Mark Glauberson]]></author>
    <authorid><![CDATA[57389]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Glauberson_Mark_70x70.jpg]]></image>
    <date><![CDATA[October 03, 2013]]></date>
</item><item>
    <title><![CDATA[How old brands stay young for Millenials]]></title>
    <link>http://www.imediaconnection.com/content/35055.asp</link>
    <description><![CDATA[Can old brands learn new tricks? For MTV, Ford, and Old Spice, maintaining relevance over time comes easy. Here's how they do it.]]></description>
    <author><![CDATA[Christie Garton ]]></author>
    <authorid><![CDATA[57371]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Garton_Christie_70x70.jpg]]></image>
    <date><![CDATA[October 01, 2013]]></date>
</item><item>
    <title><![CDATA[6 vendors our industry doesn't need ]]></title>
    <link>http://www.imediaconnection.com/content/34987.asp</link>
    <description><![CDATA[The vendor proliferation in our industry has gotten out of control. Let's look at&nbsp;the types of companies that are currently making headlines -- but not adding any value to the ecosystem. ]]></description>
    <author><![CDATA[Peter Platt ]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Platt_Peter_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: IBM, FremantleMedia, and Latin3 ]]></title>
    <link>http://www.imediaconnection.com/content/35064.asp</link>
    <description><![CDATA[PishPoshBaby announces the launch of the new PishPoshBaby online registry, Media6Degrees changes its name to Dstillery, and LinkedIn appoints Penry Price as VP of global sales, marketing solutions.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70.jpg]]></image>
    <date><![CDATA[September 26, 2013]]></date>
</item><item>
    <title><![CDATA[How publishers can ensure programmatic pays off]]></title>
    <link>http://www.imediaconnection.com/content/34975.asp</link>
    <description><![CDATA[Media companies are automating as many aspects of their businesses as possible. Here's how to decide where to focus in order to increase efficiencies.]]></description>
    <author><![CDATA[James McWilliams ]]></author>
    <authorid><![CDATA[57252]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_McWilliams_James_70x70.jpg]]></image>
    <date><![CDATA[September 26, 2013]]></date>
</item><item>
    <title><![CDATA[How the FTC is legitimizing native advertising]]></title>
    <link>http://www.imediaconnection.com/content/35051.asp</link>
    <description><![CDATA[The FTC is beginning to take a hard look at native advertising. Here's what marketers should bear in mind regarding transparency, disclosure, and trust.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[September 24, 2013]]></date>
</item><item>
    <title><![CDATA[5 ways brands win (or lose) with real-time marketing]]></title>
    <link>http://www.imediaconnection.com/content/35032.asp</link>
    <description><![CDATA[Trying to create powerful connections with consumers in real-time can be a dangerous game. Here's how some brands are turning big risks into bigger rewards.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2013]]></date>
</item><item>
    <title><![CDATA[Simple ways to recycle your content ]]></title>
    <link>http://www.imediaconnection.com/content/34957.asp</link>
    <description><![CDATA[Many businesses are turning to content marketing to get attention in the crowded online advertising world. Here are tips for stretching your investment even further. ]]></description>
    <author><![CDATA[Rick Ramos ]]></author>
    <authorid><![CDATA[56282]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ramos_Rick_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2013]]></date>
</item><item>
    <title><![CDATA[3 reasons entertainment is at a crossroads]]></title>
    <link>http://www.imediaconnection.com/content/34829.asp</link>
    <description><![CDATA[New technologies have created a ripple effect across the entire marketing space. Here are the key ways the entertainment industry is shifting.]]></description>
    <author><![CDATA[Lori Schwartz]]></author>
    <authorid><![CDATA[2701]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Schwartz_Lori_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2013]]></date>
</item><item>
    <title><![CDATA[The right way to fire employees]]></title>
    <link>http://www.imediaconnection.com/content/34967.asp</link>
    <description><![CDATA[Even Donald Trump has his reservations about letting people go, but it's a job that has to be done. Here's why firing the right people is the key to your success.]]></description>
    <author><![CDATA[Jeffrey Hayzlett]]></author>
    <authorid><![CDATA[30842]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hayzlett_jeff_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: VEVO, Dailymotion, and TubeStart]]></title>
    <link>http://www.imediaconnection.com/content/34911.asp</link>
    <description><![CDATA[Arnold Worldwide announces three new hires, Goodswipe and Plink launch a one-of-a-kind rewards program, and WWE appoints a new general manager of its performance center in Orlando.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2013]]></date>
</item><item>
    <title><![CDATA[5 old brands that won over Millennials]]></title>
    <link>http://www.imediaconnection.com/content/34928.asp</link>
    <description><![CDATA[Looking to increase appeal and purchase intent among Millennials? Here are the top tricks to stay relevant with this young audience and examples of iconic brands that do it best. ]]></description>
    <author><![CDATA[Ayanna Mancuso ]]></author>
    <authorid><![CDATA[57434]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Mancuso_Ayanna_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2013]]></date>
</item><item>
    <title><![CDATA[A definition of native advertising -- finally ]]></title>
    <link>http://www.imediaconnection.com/content/34936.asp</link>
    <description><![CDATA[The benefits of native advertising can't be reaped without a solid definition and guidelines to follow. Here are both to ensure effective marketing with this contentious method. ]]></description>
    <author><![CDATA[Rebecca Lieb ]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[September 12, 2013]]></date>
</item><item>
    <title><![CDATA[When will digital take over traditional media? ]]></title>
    <link>http://www.imediaconnection.com/content/34935.asp</link>
    <description><![CDATA[In the recent past, getting traditional folks to adopt digital media ad technology was simply ludicrous -- but not anymore. Here's where the two areas are converging. ]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2013]]></date>
</item><item>
    <title><![CDATA[5 brands that will be dead in 5 years]]></title>
    <link>http://www.imediaconnection.com/content/34895.asp</link>
    <description><![CDATA[The health of some major companies is in serious decline. Say your last goodbyes because these brands are on their way out.]]></description>
    <author><![CDATA[Sean X ]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <date><![CDATA[September 11, 2013]]></date>
</item><item>
    <title><![CDATA[The biggest content marketing mistakes]]></title>
    <link>http://www.imediaconnection.com/content/34858.asp</link>
    <description><![CDATA[Building a successful content strategy requires a very clear articulation of one's goals. Here's where most brands are falling short.&nbsp; ]]></description>
    <author><![CDATA[Gilad de Vries ]]></author>
    <authorid><![CDATA[53280]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/de_Vries_Gilad_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2013]]></date>
</item><item>
    <title><![CDATA[The top 3 marketing challenges facing brands today]]></title>
    <link>http://www.imediaconnection.com/content/34877.asp</link>
    <description><![CDATA[The role of the brand manager has significantly changed. Let's take a look at the top barriers to success that they face in an increasingly digital world.]]></description>
    <author><![CDATA[Denise E. Zimmerman ]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70(1).jpg]]></image>
    <date><![CDATA[September 10, 2013]]></date>
</item><item>
    <title><![CDATA[6 best practices for marketing automation ]]></title>
    <link>http://www.imediaconnection.com/content/34903.asp</link>
    <description><![CDATA[Using technology to manage and measure your marketing campaigns is a complicated process. Here's an essential guide to ease your automation journey. ]]></description>
    <author><![CDATA[Rebecca Whitefield ]]></author>
    <authorid><![CDATA[56665]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Whitefield_Rebecca_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2013]]></date>
</item><item>
    <title><![CDATA[Why content marketing matters now]]></title>
    <link>http://www.imediaconnection.com/content/34737.asp</link>
    <description><![CDATA[Have you ever read the comic in a pack of Bazooka gum? Companies have been creating and distributing content for years. Here's how digital is changing the game.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[September 06, 2013]]></date>
</item><item>
    <title><![CDATA[How to keep your brand's content pipeline flowing]]></title>
    <link>http://www.imediaconnection.com/content/34818.asp</link>
    <description><![CDATA[The key to content marketing success is consistency, yet this is where so many brands falter. Here are six ways to keep things churning.]]></description>
    <author><![CDATA[Pawan Deshpande ]]></author>
    <authorid><![CDATA[35124]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_deshpande_pawan_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2013]]></date>
</item><item>
    <title><![CDATA[The biggest lies vendors tell marketers]]></title>
    <link>http://www.imediaconnection.com/content/34834.asp</link>
    <description><![CDATA[If you've been in the industry any time at all, you're no stranger to vendor fibs. Check out these four agency leaders' stories of deceit.]]></description>
    <author><![CDATA[Tricia Despres ]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2013]]></date>
</item><item>
    <title><![CDATA[The agency team of the future]]></title>
    <link>http://www.imediaconnection.com/content/34841.asp</link>
    <description><![CDATA[Agencies are soon going to be expected to provide always-on content services. Here are the new skill sets you need to be hiring. ]]></description>
    <author><![CDATA[Robert Murray ]]></author>
    <authorid><![CDATA[56608]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Murray_Rob_70x70.jpg]]></image>
    <date><![CDATA[September 03, 2013]]></date>
</item><item>
    <title><![CDATA[6 signs your co-workers are out to get you]]></title>
    <link>http://www.imediaconnection.com/content/34871.asp</link>
    <description><![CDATA[Do you ever get the feeling your co-workers are trying to sabotage your success? Here's how to know you're not just being paranoid.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[September 03, 2013]]></date>
</item><item>
    <title><![CDATA[6 steps to rebound from an ugly firing]]></title>
    <link>http://www.imediaconnection.com/content/34843.asp</link>
    <description><![CDATA[Concerned that a past employer or professional experience will haunt you the rest of your days? Fear not. These steps will get your career -- and life -- back on track. ]]></description>
    <author><![CDATA[Sean X ]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new(1).jpg]]></image>
    <date><![CDATA[August 28, 2013]]></date>
</item><item>
    <title><![CDATA[4 steps to jumpstart your content strategy]]></title>
    <link>http://www.imediaconnection.com/content/34835.asp</link>
    <description><![CDATA[For marketers, content has become vastly more important today than it was yesterday. Here are insights from the experts on the essential stages of content marketing.]]></description>
    <author><![CDATA[Steve Sachs]]></author>
    <authorid><![CDATA[56402]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sachs_Steve_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: LinkedIn, Omnicom, and Disney/ABC Television Group]]></title>
    <link>http://www.imediaconnection.com/content/34793.asp</link>
    <description><![CDATA[AARP collaborates with Alcon on a campaign, Edible Arrangements selects Horizon Media as its agency of record, and GroupM makes a new hire.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2013]]></date>
</item><item>
    <title><![CDATA[6 rising marketing stars that burnt out]]></title>
    <link>http://www.imediaconnection.com/content/34772.asp</link>
    <description><![CDATA[Marketers hear about "the next big thing" every week. But most bright and shiny objects end up fizzling. Let's look at a few examples.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2013]]></date>
</item><item>
    <title><![CDATA[Your guide to staying relevant in the agency world]]></title>
    <link>http://www.imediaconnection.com/content/34727.asp</link>
    <description><![CDATA[How does a leader begin to gain credibility, visibility, and influence for his or her agency? Here are five tips to get you started.]]></description>
    <author><![CDATA[Ryan O'Connell ]]></author>
    <authorid><![CDATA[56928]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_OConnell_Ryan_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2013]]></date>
</item><item>
    <title><![CDATA[Why every planner wants to be a programmatic buyer ]]></title>
    <link>http://www.imediaconnection.com/content/34781.asp</link>
    <description><![CDATA[In the near future, media buyers who don't know the ins and outs of programmatic will be considered out of date. Here's why they should happily embrace this automated process.]]></description>
    <author><![CDATA[Dax Hamman ]]></author>
    <authorid><![CDATA[39396]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hamman_Dax_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2013]]></date>
</item><item>
    <title><![CDATA[4 brands that made magic with small budgets]]></title>
    <link>http://www.imediaconnection.com/content/34783.asp</link>
    <description><![CDATA[Is your brand wasting money on expensive campaigns with disappointing results? Check out the companies that spent little to produce extraordinary behavior change.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2013]]></date>
</item><item>
    <title><![CDATA[Expertise every agency needs to have by 2014]]></title>
    <link>http://www.imediaconnection.com/content/34671.asp</link>
    <description><![CDATA[Brands looking to venture into uncharted territory need agencies proficient in the latest marketing disciplines. Here's how to prepare for the future.]]></description>
    <author><![CDATA[Thomas Moyer ]]></author>
    <authorid><![CDATA[17136]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Moyer_Thomas_70x70.jpg]]></image>
    <date><![CDATA[August 15, 2013]]></date>
</item><item>
    <title><![CDATA[Stop confusing real-time bidding with programmatic]]></title>
    <link>http://www.imediaconnection.com/content/34666.asp</link>
    <description><![CDATA[Although the industry has moved beyond RTB to the bigger picture of programmatic buying, marketers are still using these terms interchangeably. Here's why this semantic blunder is dangerous. ]]></description>
    <author><![CDATA[Will Doherty ]]></author>
    <authorid><![CDATA[52886]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Doherty_Will_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2013]]></date>
</item><item>
    <title><![CDATA[The simple rules of cross-device marketing ]]></title>
    <link>http://www.imediaconnection.com/content/34704.asp</link>
    <description><![CDATA[If you don't understand the basics of cross-device marketing, you'll waste a lot of money implementing a doomed plan. Here are the essentials for doing it right.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[August 13, 2013]]></date>
</item><item>
    <title><![CDATA[Why Jeff Bezos bought The Washington Post]]></title>
    <link>http://www.imediaconnection.com/content/34726.asp</link>
    <description><![CDATA[Although many don't realize it, Jeff Bezos' acquisition is actually a case of history repeating itself. Here's the deeper meaning behind the recent buy.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[August 13, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Hearst Magazines, Creative Allies, and the 4A's]]></title>
    <link>http://www.imediaconnection.com/content/34697.asp</link>
    <description><![CDATA[C. Wonder announces its website relaunch, YieldMetrics rebrands as Adomic, and Red Square Agency launches two divisions.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70.jpg]]></image>
    <date><![CDATA[August 08, 2013]]></date>
</item><item>
    <title><![CDATA[Defining "premium" in a programmatic world]]></title>
    <link>http://www.imediaconnection.com/content/34689.asp</link>
    <description><![CDATA[The term "premium" usually refers to either the prestige of the publisher or the ad format itself. Here's the critical element marketers are overlooking.]]></description>
    <author><![CDATA[John Mracek]]></author>
    <authorid><![CDATA[40249]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mracek_john_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2013]]></date>
</item><item>
    <title><![CDATA[10 surprising college majors of top marketers]]></title>
    <link>http://www.imediaconnection.com/content/34632.asp</link>
    <description><![CDATA[How does a zoology major end up in advertising? Here are the stories of marketers who came from the most unlikely fields of study.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2013]]></date>
</item><item>
    <title><![CDATA[3 steps to consistent omni-channel branding]]></title>
    <link>http://www.imediaconnection.com/content/34615.asp</link>
    <description><![CDATA[Increased consumer interactions across channels can produce severe consequences. Here's how to create a cohesive brand presence to boost trust and sales. ]]></description>
    <author><![CDATA[Sue Sentell ]]></author>
    <authorid><![CDATA[55923]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sentell_Sue_70x70.jpg]]></image>
    <date><![CDATA[August 01, 2013]]></date>
</item><item>
    <title><![CDATA[Online promotions made simple]]></title>
    <link>http://www.imediaconnection.com/content/34621.asp</link>
    <description><![CDATA[Contests and sweepstakes done right can be huge wins for your company. Here's how to make your promotions as easy as B2B and B2C.]]></description>
    <author><![CDATA[Marty Glovin]]></author>
    <authorid><![CDATA[20899]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Glovin_Marty_70x70.jpg]]></image>
    <date><![CDATA[August 01, 2013]]></date>
</item><item>
    <title><![CDATA[The insider's guide to keeping up with marketing trends]]></title>
    <link>http://www.imediaconnection.com/content/34623.asp</link>
    <description><![CDATA[If you don't stay abreast of industry trends, you're putting yourself out of a job. Use these expert tips to keep current while still having time to do actual work. ]]></description>
    <author><![CDATA[Josh Dreller ]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(3).jpg]]></image>
    <date><![CDATA[July 31, 2013]]></date>
</item><item>
    <title><![CDATA[21 marketing facts that will blow your mind]]></title>
    <link>http://www.imediaconnection.com/content/34634.asp</link>
    <description><![CDATA[Need to wake up? Here are some marketing tidbits that will shock you. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2013]]></date>
</item><item>
    <title><![CDATA[How shared media fits into the marketing mix]]></title>
    <link>http://www.imediaconnection.com/content/34653.asp</link>
    <description><![CDATA[We always hear about paid, owned, and earned. But what about shared? Here's why marketers need to start accounting for shared media.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[July 30, 2013]]></date>
</item><item>
    <title><![CDATA[The hottest companies in native advertising]]></title>
    <link>http://www.imediaconnection.com/content/34606.asp</link>
    <description><![CDATA[Native advertising isn't new, but it's certainly newly relevant. Let's take a look at the technology providers and publishers that are driving the revolution.]]></description>
    <author><![CDATA[Eric Berry ]]></author>
    <authorid><![CDATA[56149]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Berry_Eric_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2013]]></date>
</item><item>
    <title><![CDATA[3 surefire ways to improve your presentations]]></title>
    <link>http://www.imediaconnection.com/content/34581.asp</link>
    <description><![CDATA[If you're in marketing, you have to know how to speak to a room full of people to be successful. It's that simple. Here's how to impress the crowd.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Coupons.com, Media6Degrees, and AddThis]]></title>
    <link>http://www.imediaconnection.com/content/34598.asp</link>
    <description><![CDATA[Telerik announces a new product launch, Project Sunblock secures a second round of funding, and ChaCha makes four new hires.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[ 32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/130725_coupons_logo_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2013]]></date>
</item><item>
    <title><![CDATA[How to please cynical consumers]]></title>
    <link>http://www.imediaconnection.com/content/34551.asp</link>
    <description><![CDATA[Whether it's in politics, pop culture, or the marketplace, it's easy to see that Americans are more skeptical than ever. Here's how marketers can engage the haters.]]></description>
    <author><![CDATA[Matthew Owens ]]></author>
    <authorid><![CDATA[55642]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Owens_Matt_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2013]]></date>
</item><item>
    <title><![CDATA[The 5 biggest agency turf wars]]></title>
    <link>http://www.imediaconnection.com/content/34600.asp</link>
    <description><![CDATA[Some of our industry's territory disputes are more hype than reality. Others are a bloody mess. Let's take a look at where the lines are being drawn.]]></description>
    <author><![CDATA[Adam Kleinberg ]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2013]]></date>
</item><item>
    <title><![CDATA[How to end the confusion between strategy and tactics]]></title>
    <link>http://www.imediaconnection.com/content/34559.asp</link>
    <description><![CDATA[Strategy and tactics are so intertwined that marketers often confuse them. To make sure you're not one of them, consider this guide.]]></description>
    <author><![CDATA[Andrew Ettinger ]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70.jpg]]></image>
    <date><![CDATA[July 16, 2013]]></date>
</item><item>
    <title><![CDATA[How to build an audience for content marketing]]></title>
    <link>http://www.imediaconnection.com/content/34568.asp</link>
    <description><![CDATA[Yes, you built it. But how can you be sure they will come? Here are the six essential components of audience development.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[July 16, 2013]]></date>
</item><item>
    <title><![CDATA[Ad tech innovation: Moving beyond the buckets]]></title>
    <link>http://www.imediaconnection.com/content/34533.asp</link>
    <description><![CDATA[How does a company innovate if it's forced to adopt the approach of yesterday's world? Find out how&nbsp;to produce engaging campaigns with a new kind of dialogue.]]></description>
    <author><![CDATA[Michael Hegarty  ]]></author>
    <authorid><![CDATA[3780]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hegarty_michael_70x70.jpg]]></image>
    <date><![CDATA[July 15, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Mashable, GumGum, and YP]]></title>
    <link>http://www.imediaconnection.com/content/34537.asp</link>
    <description><![CDATA[Socialbakers makes a new hire, Valassis and Synergy Media announce a partnership, and Unruly launches a unique product set for Vine.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/130711_mashable_logo_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2013]]></date>
</item><item>
    <title><![CDATA[How arbitrage works in advertising today]]></title>
    <link>http://www.imediaconnection.com/content/34532.asp</link>
    <description><![CDATA[Arbitrage in advertising is a basic reality, but markers don't understand how it's currently being done. Here's a guide to the new class of arbitrage that's just entered the market.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2013]]></date>
</item><item>
    <title><![CDATA[Marketing predictions for the next 6 months]]></title>
    <link>http://www.imediaconnection.com/content/34490.asp</link>
    <description><![CDATA[It's time to take a peek into our industry's crystal ball. Here are the trends you need to track.]]></description>
    <author><![CDATA[Jim Meskauskas ]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2013]]></date>
</item><item>
    <title><![CDATA[How to solve native advertising's scale problem]]></title>
    <link>http://www.imediaconnection.com/content/34460.asp</link>
    <description><![CDATA[Native advertising is generating plenty of buzz, but marketers are failing to drive scale. Here's the solution.]]></description>
    <author><![CDATA[Ash Nashed ]]></author>
    <authorid><![CDATA[55358]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nashed_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2013]]></date>
</item><item>
    <title><![CDATA[Why you need repetition in your content strategy]]></title>
    <link>http://www.imediaconnection.com/content/34489.asp</link>
    <description><![CDATA[Are you struggling to come up with new material? Here are four reasons to include repetition in your content marketing strategy.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[July 02, 2013]]></date>
</item><item>
    <title><![CDATA[5 marketing trends defining 2013 (so far)]]></title>
    <link>http://www.imediaconnection.com/content/34467.asp</link>
    <description><![CDATA[It's hard to believe that half of the year is already behind us. Let's review the biggest trends that have shaped our industry and evaluate where we need to go.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Clear Channel, AARP, and NetSeer]]></title>
    <link>http://www.imediaconnection.com/content/34447.asp</link>
    <description><![CDATA[Dailybreak announces the launch of its mobile app, Yesmail Interactive partners with TruEffect, and SpinMedia hires a new chief revenue officer.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/130627_clearchannel_70x70.jpg]]></image>
    <date><![CDATA[June 27, 2013]]></date>
</item><item>
    <title><![CDATA[The secret to a compelling B2B website]]></title>
    <link>http://www.imediaconnection.com/content/34433.asp</link>
    <description><![CDATA[Your B2B website could be dramatically more effective if it looked and acted like a consumer site. Spice things up with these borrowed tactics.]]></description>
    <author><![CDATA[Paul Dunay ]]></author>
    <authorid><![CDATA[4065]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dunay_paul_70x70.jpg]]></image>
    <date><![CDATA[June 27, 2013]]></date>
</item><item>
    <title><![CDATA[How to free up more time for sales and marketing ]]></title>
    <link>http://www.imediaconnection.com/content/34437.asp</link>
    <description><![CDATA[Are your sales and marketing departments wasting valuable time? Find out how to leverage data to make better use of these resources.]]></description>
    <author><![CDATA[Kelly Crothers ]]></author>
    <authorid><![CDATA[55269]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Crothers_Kelly_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2013]]></date>
</item><item>
    <title><![CDATA[A crucial new role in digital marketing]]></title>
    <link>http://www.imediaconnection.com/content/34421.asp</link>
    <description><![CDATA[Achieving growth and reaching new markets have become more intertwined with the digital experiences that companies offer. Here's why your business needs a chief digital officer. ]]></description>
    <author><![CDATA[Prasant Varghese ]]></author>
    <authorid><![CDATA[52424]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Varghese__Prasant_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2013]]></date>
</item><item>
    <title><![CDATA[You know you're a digital marketer when...]]></title>
    <link>http://www.imediaconnection.com/content/34423.asp</link>
    <description><![CDATA[Let's face it: Digital marketers are a ridiculous bunch. Let's take a moment for a bit of self-mockery, shall we?<BR>]]></description>
    <author><![CDATA[Eric Anderson ]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2013]]></date>
</item><item>
    <title><![CDATA[5 brands that have mastered publishing]]></title>
    <link>http://www.imediaconnection.com/content/34408.asp</link>
    <description><![CDATA[First-rate publishers bring tailored content to readers while building long-term relationships. Here are the brands doing it best.]]></description>
    <author><![CDATA[Gohar Galyan ]]></author>
    <authorid><![CDATA[55459]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gohar_70x70.jpg]]></image>
    <date><![CDATA[June 20, 2013]]></date>
</item><item>
    <title><![CDATA[The 4 biggest wastes in your marketing budget ]]></title>
    <link>http://www.imediaconnection.com/content/34388.asp</link>
    <description><![CDATA[We all want bigger budgets. But shouldn't we also be wasting less of our current allocations? Here are the areas where you need to reevaluate your spend.]]></description>
    <author><![CDATA[Robert Rose ]]></author>
    <authorid><![CDATA[3953]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rose_rob_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2013]]></date>
</item><item>
    <title><![CDATA[Will the banner ad ever die?]]></title>
    <link>http://www.imediaconnection.com/content/34413.asp</link>
    <description><![CDATA[Marketers have long predicted the demise of the banner ad, yet it's holding strong. Here are the real issues that will determine&nbsp;its future.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[June 19, 2013]]></date>
</item><item>
    <title><![CDATA[How 4 publishers are eclipsing the agency model ]]></title>
    <link>http://www.imediaconnection.com/content/34329.asp</link>
    <description><![CDATA[Publishers are increasingly offering brand advertisers the creative services once provided by agencies. But every publisher is a little different. Let's compare.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70(7).jpg]]></image>
    <date><![CDATA[June 10, 2013]]></date>
</item><item>
    <title><![CDATA[Why most content marketing is backwards]]></title>
    <link>http://www.imediaconnection.com/content/34295.asp</link>
    <description><![CDATA[The key to great content marketing starts with strategy. Find out how to make it simple and authentic right out of the gate.<BR>]]></description>
    <author><![CDATA[Matt Kumin]]></author>
    <authorid><![CDATA[48656]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Kumin_Matthew_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: BuzzFeed, Yahoo, and Socialbakers]]></title>
    <link>http://www.imediaconnection.com/content/34325.asp</link>
    <description><![CDATA[Advertising Women of New York announces its new board of directors, Mindshare makes a new hire, and The Saturday Evening Post launches an iOS app]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/130606_Buzzfeed_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2013]]></date>
</item><item>
    <title><![CDATA[Why branded content will revitalize marketing]]></title>
    <link>http://www.imediaconnection.com/content/34265.asp</link>
    <description><![CDATA[Marketers who don't adapt to the digital landscape will face serious trouble down the road. Here are four reasons why you should embrace branded content.&nbsp; ]]></description>
    <author><![CDATA[Prasant Varghese ]]></author>
    <authorid><![CDATA[52424  ]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Varghese__Prasant_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2013]]></date>
</item><item>
    <title><![CDATA[5 ways to pick the perfect vendor]]></title>
    <link>http://www.imediaconnection.com/content/34320.asp</link>
    <description><![CDATA[The onslaught of pitches from potential partners makes choosing the right one extremely difficult. Here's how to filter the noise to find stellar solution providers.]]></description>
    <author><![CDATA[Thomas Moyer]]></author>
    <authorid><![CDATA[17136]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Moyer_Thomas_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2013]]></date>
</item><item>
    <title><![CDATA[Big marketing opportunities for under $10K]]></title>
    <link>http://www.imediaconnection.com/content/34266.asp</link>
    <description><![CDATA[It's often hard to justify allocating a large amount of budget toward something new. But these small experiments could deliver big results for your brand.]]></description>
    <author><![CDATA[Greg Kihlstr�m]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2013]]></date>
</item><item>
    <title><![CDATA[4 ways to fast and effective content marketing]]></title>
    <link>http://www.imediaconnection.com/content/34279.asp</link>
    <description><![CDATA[It is possible to push out content efficiently without sacrificing quality. Here's how to stop wasting your time.<BR>]]></description>
    <author><![CDATA[Stacy Thompson ]]></author>
    <authorid><![CDATA[53546]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Thompson_Stacy_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2013]]></date>
</item><item>
    <title><![CDATA[Native advertising's murky definition]]></title>
    <link>http://www.imediaconnection.com/content/34321.asp</link>
    <description><![CDATA[While working toward a definition of what native advertising is, it is equally important to focus on what native advertising is not. Here's where some of the confusion lies.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[June 04, 2013]]></date>
</item><item>
    <title><![CDATA[Marketer confessions: My worst job ever]]></title>
    <link>http://www.imediaconnection.com/content/34271.asp</link>
    <description><![CDATA[Bad bosses. Menial tasks. Debilitating stress levels. They build character, right? Here are the lessons that seven marketers gleaned from their very worst jobs.]]></description>
    <author><![CDATA[Tricia Despres]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2013]]></date>
</item><item>
    <title><![CDATA[6 marketing jobs that deserve more respect]]></title>
    <link>http://www.imediaconnection.com/content/34261.asp</link>
    <description><![CDATA[Top creative talent, tech company founders, and powerful media executives are lauded in the world of advertising. This article isn't about those people.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[May 29, 2013]]></date>
</item><item>
    <title><![CDATA[Why you shouldn't resist programmatic buying]]></title>
    <link>http://www.imediaconnection.com/content/34248.asp</link>
    <description><![CDATA[Despite reservations, spend on programmatic advertising has really begun to spike. Here's why this is a win-win for both buyers and sellers.]]></description>
    <author><![CDATA[Joe Lichtenberg ]]></author>
    <authorid><![CDATA[4317]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lichtenberg_Joe_100x100.jpg]]></image>
    <date><![CDATA[May 28, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Pandora, MailOnline, and Simply Hired]]></title>
    <link>http://www.imediaconnection.com/content/34237.asp</link>
    <description><![CDATA[Comedy Central makes a new hire, payvia announces the acquisition of Mogreet, and Silverpop launches a new product.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/111111_pandora_70x70.jpg]]></image>
    <date><![CDATA[May 23, 2013]]></date>
</item><item>
    <title><![CDATA[Sure-fire ways to boost customer loyalty]]></title>
    <link>http://www.imediaconnection.com/content/34202.asp</link>
    <description><![CDATA[Engaging today's hyper-connected consumer is more complicated than ever. Here's a marketer's guide to driving loyalty by connecting at the right time and in the right place.]]></description>
    <author><![CDATA[Kyle Priest ]]></author>
    <authorid><![CDATA[54101]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_priest_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2013]]></date>
</item><item>
    <title><![CDATA[How 5 brands took huge risks on controversial content]]></title>
    <link>http://www.imediaconnection.com/content/34186.asp</link>
    <description><![CDATA[In a bid to stand out, more and more brands are publishing controversial content. In some cases, it has&nbsp;paid off; in others, not so much. Here's a look at the winners and losers.]]></description>
    <author><![CDATA[Deborah Bates ]]></author>
    <authorid><![CDATA[52694]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Bates_Deborah_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2013]]></date>
</item><item>
    <title><![CDATA[Why everyone's confused about native advertising]]></title>
    <link>http://www.imediaconnection.com/content/34221.asp</link>
    <description><![CDATA[Everybody's talking about it. But what is it exactly? Here's the latest on the nebulous definition of native advertising.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2013]]></date>
</item><item>
    <title><![CDATA[4 ways to drive employee engagement through digital]]></title>
    <link>http://www.imediaconnection.com/content/34179.asp</link>
    <description><![CDATA[Employee recognition programs to reward jobs well done can easily backfire. Here's how to ensure your program is a success in today's changing workplace. ]]></description>
    <author><![CDATA[Autumn Manning ]]></author>
    <authorid><![CDATA[54103]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_manning_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2013]]></date>
</item><item>
    <title><![CDATA[The real problem with last-click attribution]]></title>
    <link>http://www.imediaconnection.com/content/34177.asp</link>
    <description><![CDATA[Marketers must gather evidence to determine the success of a campaign, but clicks are merely circumstantial. Here's how to look at a comprehensive set of metrics.]]></description>
    <author><![CDATA[Jeff Sporn]]></author>
    <authorid><![CDATA[52242]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sporn_Jeff_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2013]]></date>
</item><item>
    <title><![CDATA[4 brands that emotionally connect with consumers]]></title>
    <link>http://www.imediaconnection.com/content/34173.asp</link>
    <description><![CDATA[A loyal customer is someone who feels a strong connection with a brand. Here's how to add emotion to your marketing.]]></description>
    <author><![CDATA[Gordon Plutsky]]></author>
    <authorid><![CDATA[25548]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_plutsky_gordon_70x70_(new).jpg]]></image>
    <date><![CDATA[May 14, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: ZEDO, Skimlinks, and DG]]></title>
    <link>http://www.imediaconnection.com/content/34163.asp</link>
    <description><![CDATA[Vibrant Media announces a new hire, Metro partners with Blippar, and EachScape launches a new product.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/130509_zedo_70x70.jpg]]></image>
    <date><![CDATA[May 09, 2013]]></date>
</item><item>
    <title><![CDATA[The right way to cross-sell products]]></title>
    <link>http://www.imediaconnection.com/content/34172.asp</link>
    <description><![CDATA[Too often, e-commerce sites present add-on items to customers that lack relevancy. Here's how to cross-sell more effectively.]]></description>
    <author><![CDATA[Mike Perla]]></author>
    <authorid><![CDATA[54064]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Perla_Mike_70x70.jpg]]></image>
    <date><![CDATA[May 09, 2013]]></date>
</item><item>
    <title><![CDATA[What your resume really says about you]]></title>
    <link>http://www.imediaconnection.com/content/34152.asp</link>
    <description><![CDATA[A resume or LinkedIn profile doesn't paint a complete professional picture of a person. But here are some things it does say to prospective employers.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2013]]></date>
</item><item>
    <title><![CDATA[Why you're failing at content marketing]]></title>
    <link>http://www.imediaconnection.com/content/34125.asp</link>
    <description><![CDATA[Despite the growing need to feed the beast, companies have yet to develop an organized approach to content marketing. Here's why this is a huge mistake.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[May 07, 2013]]></date>
</item><item>
    <title><![CDATA[Why your C-suite needs a social and digital rock star]]></title>
    <link>http://www.imediaconnection.com/content/34090.asp</link>
    <description><![CDATA[Is your executive team undervaluing digital marketing? Here's how to know if you should be making room for&nbsp;a new C-level role.]]></description>
    <author><![CDATA[Noam Kostucki ]]></author>
    <authorid><![CDATA[54381]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kostucki_70x70.jpg]]></image>
    <date><![CDATA[May 02, 2013]]></date>
</item><item>
    <title><![CDATA[3 steps to create authentic branded content]]></title>
    <link>http://www.imediaconnection.com/content/34078.asp</link>
    <description><![CDATA[Do consumers value your sponsored content or see it as simply an ad in disguise? Here's how brands can develop content that customers actually appreciate.]]></description>
    <author><![CDATA[Steve Kondonijakos ]]></author>
    <authorid><![CDATA[53991]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kondonijakos_70x70.jpg]]></image>
    <date><![CDATA[May 02, 2013]]></date>
</item><item>
    <title><![CDATA[The 5 hottest job opportunities in digital marketing ]]></title>
    <link>http://www.imediaconnection.com/content/34082.asp</link>
    <description><![CDATA[Whether you're a recent graduate or an industry veteran, here are the emerging marketing roles that you should be eyeing if you want a secure and profitable future.]]></description>
    <author><![CDATA[Robert Rose ]]></author>
    <authorid><![CDATA[3953]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rose_rob_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2013]]></date>
</item><item>
    <title><![CDATA[7 ways you're wasting your time]]></title>
    <link>http://www.imediaconnection.com/content/34067.asp</link>
    <description><![CDATA[Is your job plagued by inefficiency? Let's take a look at the areas where you can reclaim some productivity.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2013]]></date>
</item><item>
    <title><![CDATA[4 secrets of a successful digital content strategy]]></title>
    <link>http://www.imediaconnection.com/content/33928.asp</link>
    <description><![CDATA[Wake up, marketers! The magic of content marketing isn't in the substance -- it's in the strategy. Here's how to plan your way to the top.]]></description>
    <author><![CDATA[Miranda Anderson]]></author>
    <authorid><![CDATA[53986]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Anderson_Miranda_70x70.jpg]]></image>
    <date><![CDATA[April 25, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Fender Musical Instruments, AOL, and Spike TV]]></title>
    <link>http://www.imediaconnection.com/content/34041.asp</link>
    <description><![CDATA[Plink launches a mobile app, Forward Worldwide makes two senior appointments, and NextMark announces an upgrade.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/130425_fender_70x70.jpg]]></image>
    <date><![CDATA[April 25, 2013]]></date>
</item><item>
    <title><![CDATA[How to create the perfect integrated campaign]]></title>
    <link>http://www.imediaconnection.com/content/34007.asp</link>
    <description><![CDATA[To truly excel at integrated marketing, you have to develop a solid plan. Here are the most important elements of a successful integrated strategy.]]></description>
    <author><![CDATA[Jennifer Wong]]></author>
    <authorid><![CDATA[52188]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wong_Jennifer_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2013]]></date>
</item><item>
    <title><![CDATA[The 8 worst things to say at an agency]]></title>
    <link>http://www.imediaconnection.com/content/33998.asp</link>
    <description><![CDATA[If you're sloppy with your language, you're being careless with your job. Here are the statements marketers must eliminate before losing total respect.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[April 18, 2013]]></date>
</item><item>
    <title><![CDATA[6 assets to focus on instead of your resume]]></title>
    <link>http://www.imediaconnection.com/content/33989.asp</link>
    <description><![CDATA[If you're relying&nbsp;on a polished resume to land that next job in digital, you're in trouble. Here are the other tools that hiring managers consider even more valuable. ]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2013]]></date>
</item><item>
    <title><![CDATA[Why customer service is the new marketing]]></title>
    <link>http://www.imediaconnection.com/content/33987.asp</link>
    <description><![CDATA[It's no secret that CRM and marketing go hand-in-hand, but few marketers truly understand the impact of online customer service. Here's why you need to shift your focus.]]></description>
    <author><![CDATA[Mike Hennessy]]></author>
    <authorid><![CDATA[53882]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hennessy_Mike_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2013]]></date>
</item><item>
    <title><![CDATA[Why your business model is becoming obsolete]]></title>
    <link>http://www.imediaconnection.com/content/33985.asp</link>
    <description><![CDATA[In the era of digital transformation, companies must learn to quickly imagine, design, and deliver new business models. Here's how to keep up with the shifting landscape.]]></description>
    <author><![CDATA[Esmeralda Swartz]]></author>
    <authorid><![CDATA[53862]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/swartz_esmeralda_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2013]]></date>
</item><item>
    <title><![CDATA[Why you've learned the wrong lessons in digital]]></title>
    <link>http://www.imediaconnection.com/content/33979.asp</link>
    <description><![CDATA[Several untold stories from the internet age hold the true secrets to success. Here are the unsung pioneers of digital and how they changed the world.]]></description>
    <author><![CDATA[Paul Springer ]]></author>
    <authorid><![CDATA[53925]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_springer_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: AccuWeather, WWE, and Yahoo]]></title>
    <link>http://www.imediaconnection.com/content/33984.asp</link>
    <description><![CDATA[Gigya announces a partnership with Google, veteran executives launch Magnetic Collaborative, and Whirled unveils a video highlights reel.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/130411_accuweather_70x70.jpg]]></image>
    <date><![CDATA[April 11, 2013]]></date>
</item><item>
    <title><![CDATA[Why nice brands finish first]]></title>
    <link>http://www.imediaconnection.com/content/33942.asp</link>
    <description><![CDATA[If your brand isn't kind, not only will profits suffer, but you'll also have to spend more money on marketing. Here's why it's time to play nice.]]></description>
    <author><![CDATA[Peter Shankman ]]></author>
    <authorid><![CDATA[10363]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shankman_peter_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2013]]></date>
</item><item>
    <title><![CDATA[6 developing trends in content marketing]]></title>
    <link>http://www.imediaconnection.com/content/33939.asp</link>
    <description><![CDATA[Marketers are rushing to jump on the content marketing bandwagon, but the landscape continues to shift. Here's the latest.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2013]]></date>
</item><item>
    <title><![CDATA[Why "native advertising" must die]]></title>
    <link>http://www.imediaconnection.com/content/33925.asp</link>
    <description><![CDATA[The term "native advertising" might seem innocuous, but it threatens the very foundations of publishing and marketing. Here are the dirty little secrets our industry needs to acknowledge.]]></description>
    <author><![CDATA[Lori Luechtefeld ]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2013]]></date>
</item><item>
    <title><![CDATA[6 ways to rock e-commerce]]></title>
    <link>http://www.imediaconnection.com/content/33833.asp</link>
    <description><![CDATA[E-commerce purchases hit $1 trillion last year, so it's definitely time to start thinking strategy. Here are the most important steps for winning with online shoppers.]]></description>
    <author><![CDATA[Prasant Varghese]]></author>
    <authorid><![CDATA[52424]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Varghese__Prasant_70x70.jpg]]></image>
    <date><![CDATA[March 28, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Comedy Central, Socialbakers, and Myspace]]></title>
    <link>http://www.imediaconnection.com/content/33853.asp</link>
    <description><![CDATA[IAB unveils a new product, Sway Group and Launched Productions launch Massive Sway, and AvatarLabs hires a new creative director.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/130328_comedy_logo_70x70.jpg]]></image>
    <date><![CDATA[March 28, 2013]]></date>
</item><item>
    <title><![CDATA[The war between programmatic buying and creativity]]></title>
    <link>http://www.imediaconnection.com/content/33847.asp</link>
    <description><![CDATA[You've heard the pitch: Deliver the right message to the right person at the right time. But is that a promise an agency can really keep?]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[March 28, 2013]]></date>
</item><item>
    <title><![CDATA[Awesome ads that saved lame products]]></title>
    <link>http://www.imediaconnection.com/content/33837.asp</link>
    <description><![CDATA[We all know that the "sheeple" of the world are easily conned by slick marketing. Here are the insanely brilliant ad campaigns that drove sales for lackluster products.]]></description>
    <author><![CDATA[Sean X ]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <date><![CDATA[March 26, 2013]]></date>
</item><item>
    <title><![CDATA[Why you need to stop billing by the hour]]></title>
    <link>http://www.imediaconnection.com/content/33818.asp</link>
    <description><![CDATA[Most agencies are still using the billable hour, but this model is a disadvantage to both the agency and the client. Here's how to move on.]]></description>
    <author><![CDATA[Drew McLellan]]></author>
    <authorid><![CDATA[53650]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mclellan_drew_70x70.jpg]]></image>
    <date><![CDATA[March 21, 2013]]></date>
</item><item>
    <title><![CDATA[5 questions to ask before accepting a new client]]></title>
    <link>http://www.imediaconnection.com/content/33792.asp</link>
    <description><![CDATA[Firing a client is stressful and wastes countless resources. To avoid an ugly breakup down the road, be sure to ask these invaluable questions up front.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hubbard_Drew_70x70.jpg]]></image>
    <date><![CDATA[March 21, 2013]]></date>
</item><item>
    <title><![CDATA[An essential field guide to omni-channel marketing]]></title>
    <link>http://www.imediaconnection.com/content/33795.asp</link>
    <description><![CDATA[Omni-channel success requires understanding the technology available to create seamless customer journeys. Here's how to turn interactions into transactions in an omni-channel world.]]></description>
    <author><![CDATA[Scott Holmes ]]></author>
    <authorid><![CDATA[45731]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_holmes_scott_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2013]]></date>
</item><item>
    <title><![CDATA[How to avoid creating worthless content]]></title>
    <link>http://www.imediaconnection.com/content/33762.asp</link>
    <description><![CDATA[What differentiates simple creation from strategic execution? Here's how to know whether your content will generate actual results or just take up space.]]></description>
    <author><![CDATA[Stacy Thompson ]]></author>
    <authorid><![CDATA[53546]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Thompson_Stacy_70x70.jpg]]></image>
    <date><![CDATA[March 14, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: The New York Times, AOL, and Traction]]></title>
    <link>http://www.imediaconnection.com/content/33759.asp</link>
    <description><![CDATA[Disney Interactive Media appoints a new VP of national sales, Ensighten announces a partnership with iJento, and Tealium adds Petco to its client roster.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/nytime_logo_70x70.jpg]]></image>
    <date><![CDATA[March 14, 2013]]></date>
</item><item>
    <title><![CDATA[How younger and older employees can work in harmony]]></title>
    <link>http://www.imediaconnection.com/content/33764.asp</link>
    <description><![CDATA[Each generation in our digital workforce has both strengths and weaknesses. While it's good to know what they are, beware -- labels can be misleading. ]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(1).jpg]]></image>
    <date><![CDATA[March 14, 2013]]></date>
</item><item>
    <title><![CDATA[The ultimate guide to creating a solid brand strategy]]></title>
    <link>http://www.imediaconnection.com/content/33740.asp</link>
    <description><![CDATA[To build a successful strategy, you must first understand what your brand means to your customers. Here are the five questions you should ask yourself.&nbsp; ]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2013]]></date>
</item><item>
    <title><![CDATA[How to create a stellar content marketing program ]]></title>
    <link>http://www.imediaconnection.com/content/33686.asp</link>
    <description><![CDATA[In order to do content marketing right, you must think and act like a publisher. Here are the tools you need to get started. ]]></description>
    <author><![CDATA[Craig Fitzgerald]]></author>
    <authorid><![CDATA[38014]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fitzgerald_craig_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2013]]></date>
</item><item>
    <title><![CDATA[How to avoid a disastrous product launch]]></title>
    <link>http://www.imediaconnection.com/content/33667.asp</link>
    <description><![CDATA[How you roll out a new product is crucial to its survival. Here are ways to ensure consumers are aware and informed by the time your offering hits the market.]]></description>
    <author><![CDATA[Doug Austin ]]></author>
    <authorid><![CDATA[53254]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Austin_Doug_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2013]]></date>
</item><item>
    <title><![CDATA[How to snag your dream job in digital]]></title>
    <link>http://www.imediaconnection.com/content/33654.asp</link>
    <description><![CDATA[Our industry is rife with opportunities, but candidates continue to sabotage their career paths. Five experts weigh in on how to win -- or lose -- your ideal digital job.]]></description>
    <author><![CDATA[Lucia Davis ]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Rovio, Tapjoy, and ad:tech]]></title>
    <link>http://www.imediaconnection.com/content/33668.asp</link>
    <description><![CDATA[Glassdoor makes new hires, Rightster partners with the British Fashion Council, and Revelation launches a new platform.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/130228_Rovio_Logo_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2013]]></date>
</item><item>
    <title><![CDATA[7 more bad habits that are ruining your career]]></title>
    <link>http://www.imediaconnection.com/content/33639.asp</link>
    <description><![CDATA[You think of them as your little "quirks." Others see them as serious personality flaws that impede your ability to get the job done. Here's why.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[February 27, 2013]]></date>
</item><item>
    <title><![CDATA[If you build it, they will come -- maybe]]></title>
    <link>http://www.imediaconnection.com/content/33660.asp</link>
    <description><![CDATA[True success in content marketing requires both quality content and solid distribution strategies that will get that content "out there." Here's the latest.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2013]]></date>
</item><item>
    <title><![CDATA[Why marketers are embracing content curation]]></title>
    <link>http://www.imediaconnection.com/content/33650.asp</link>
    <description><![CDATA[Are insufficient resources plaguing your marketing efforts? Here's a strategy to alleviate the challenges of content marketing with a limited budget and limited staff. ]]></description>
    <author><![CDATA[Pawan Deshpande ]]></author>
    <authorid><![CDATA[35124]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_deshpande_pawan_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2013]]></date>
</item><item>
    <title><![CDATA[4 masters of the owned media universe]]></title>
    <link>http://www.imediaconnection.com/content/33661.asp</link>
    <description><![CDATA[Thanks to the internet, companies can now produce their own content and share it with the world. Here's how big companies like Red Bull and Nike streamline the process.]]></description>
    <author><![CDATA[Taulbee Jackson]]></author>
    <authorid><![CDATA[53418]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jackson_Taulbee_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Believe Entertainment Group, AOL, and The Weather Channel]]></title>
    <link>http://www.imediaconnection.com/content/33614.asp</link>
    <description><![CDATA[SupersonicAds announces a U.S. expansion, Danny Fishman joins a new company, and HMG Creative shares the love this Valentine's Day.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/130214_weatherchannel_70x70.jpg]]></image>
    <date><![CDATA[February 14, 2013]]></date>
</item><item>
    <title><![CDATA[How to stop alienating traditional shoppers]]></title>
    <link>http://www.imediaconnection.com/content/33602.asp</link>
    <description><![CDATA[As marketers, we have to embrace new technology, but we can't leave traditional customers in the dust. Here are three lessons for shopper marketing in the digital age.]]></description>
    <author><![CDATA[Jeff Weidauer]]></author>
    <authorid><![CDATA[34040]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weidauer_jeff_70x70.jpg]]></image>
    <date><![CDATA[February 14, 2013]]></date>
</item><item>
    <title><![CDATA[3 easy steps to creating an app for Windows 8]]></title>
    <link>http://www.imediaconnection.com/content/33563.asp</link>
    <description><![CDATA[Windows 8 is a challenging platform for marketers to understand. Here's how to build an app for the new operating system that will take your brand to the next level.]]></description>
    <author><![CDATA[Bart Claeys]]></author>
    <authorid><![CDATA[52964]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Claeys_Bart_70x70.png]]></image>
    <date><![CDATA[February 13, 2013]]></date>
</item><item>
    <title><![CDATA[Simple ways to make your employees happier]]></title>
    <link>http://www.imediaconnection.com/content/33585.asp</link>
    <description><![CDATA[Throwing money at disgruntled employees won't solve your company's culture problems. Here are some simple (and less expensive) strategies that will. ]]></description>
    <author><![CDATA[Julie Roehm]]></author>
    <authorid><![CDATA[2799]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roehm_julie_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2013]]></date>
</item><item>
    <title><![CDATA[10 startup techniques to jump-start your brand]]></title>
    <link>http://www.imediaconnection.com/content/33592.asp</link>
    <description><![CDATA[Acting like a startup is more than just about taking risks -- it's about bringing passion and determination into every business decision. Here's how. ]]></description>
    <author><![CDATA[Dave Knox]]></author>
    <authorid><![CDATA[33449]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_knox_dave_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2013]]></date>
</item><item>
    <title><![CDATA[5 signs your brand is becoming uncool]]></title>
    <link>http://www.imediaconnection.com/content/33579.asp</link>
    <description><![CDATA[Popularity does not maintain itself. Here are the signs that your brand's cool factor is on the decline -- and some ways to counteract the lameness.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[February 11, 2013]]></date>
</item><item>
    <title><![CDATA[What $4 million can buy you in digital advertising]]></title>
    <link>http://www.imediaconnection.com/content/33599.asp</link>
    <description><![CDATA[The average 30-second Super Bowl ad cost advertisers close to $4 million, but what can you get for this small fortune? Let's compare the effectiveness of TV to performance-based marketing.]]></description>
    <author><![CDATA[Peter Vogel]]></author>
    <authorid><![CDATA[53087]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Vogel_Peter_70x70.jpg]]></image>
    <date><![CDATA[February 11, 2013]]></date>
</item><item>
    <title><![CDATA[How to lower costs by repurposing content]]></title>
    <link>http://www.imediaconnection.com/content/33577.asp</link>
    <description><![CDATA[A recent study found that producing enough content is the No. 1 challenge faced by marketers. Here are four tips for overcoming this obstacle.]]></description>
    <author><![CDATA[Gavin Finn]]></author>
    <authorid><![CDATA[36397]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_finn_gavin_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2013]]></date>
</item><item>
    <title><![CDATA[Why we need more women in ad tech]]></title>
    <link>http://www.imediaconnection.com/content/33543.asp</link>
    <description><![CDATA[There is a clear gender imbalance in ad tech, especially at the senior level. Here's how women can begin to flourish in the industry.]]></description>
    <author><![CDATA[Denise Colella]]></author>
    <authorid><![CDATA[10871]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_colella_denise_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2013]]></date>
</item><item>
    <title><![CDATA[9 marketing strategies you must stop using -- now]]></title>
    <link>http://www.imediaconnection.com/content/33546.asp</link>
    <description><![CDATA[As a digital marketer, you're tasked with keeping up with the times. Using these outdated techniques in 2013 guarantees poor results.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[February 04, 2013]]></date>
</item><item>
    <title><![CDATA[Understanding your audience one screen at a time]]></title>
    <link>http://www.imediaconnection.com/content/33527.asp</link>
    <description><![CDATA[Successful multi-screen reach is not so much about quantity as it is about quality. Here's why advertisers should invest in tactical targeting instead of volume.<BR>]]></description>
    <author><![CDATA[Heather Sundell]]></author>
    <authorid><![CDATA[44862]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sundell_heather_70x70.jpg]]></image>
    <date><![CDATA[February 04, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: IBM, ChaCha, and MediaCom]]></title>
    <link>http://www.imediaconnection.com/content/33545.asp</link>
    <description><![CDATA[Tealium announces a new launch, IAB and MMA release mobile guidelines, and Arnold Worldwide makes new hires.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/ibmlogo_70x70.jpg]]></image>
    <date><![CDATA[January 31, 2013]]></date>
</item><item>
    <title><![CDATA[5 signs CMOs are becoming more powerful]]></title>
    <link>http://www.imediaconnection.com/content/33505.asp</link>
    <description><![CDATA[It wasn't long ago that the average CMO tenure was only 23 months. Here's new evidence that the position is on the rise.]]></description>
    <author><![CDATA[Brian Kardon]]></author>
    <authorid><![CDATA[52933]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kardon_brian_70x70.jpg]]></image>
    <date><![CDATA[January 31, 2013]]></date>
</item><item>
    <title><![CDATA[The 7 worst things to say when pitching a new idea]]></title>
    <link>http://www.imediaconnection.com/content/33528.asp</link>
    <description><![CDATA[For an industry that revolves around the art of the pitch, some marketers are quite bad at it. If you're trying to sell your great idea, don't let these words come out of your mouth.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <date><![CDATA[January 31, 2013]]></date>
</item><item>
    <title><![CDATA[5 digital marketers who kicked butt at their new jobs]]></title>
    <link>http://www.imediaconnection.com/content/33532.asp</link>
    <description><![CDATA[A new job represents a new opportunity to make a name for yourself in digital. Meet the marketers who have been impressing people at their new gigs.]]></description>
    <author><![CDATA[Tricia Despres ]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2013]]></date>
</item><item>
    <title><![CDATA[Stupid questions you shouldn't ask in an interview]]></title>
    <link>http://www.imediaconnection.com/content/33493.asp</link>
    <description><![CDATA[If you believe there are no stupid questions, then you haven't sat through enough job interviews. Here are the ones that constantly sink candidates. ]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[January 28, 2013]]></date>
</item><item>
    <title><![CDATA[3 useless marketing strategies you should ditch]]></title>
    <link>http://www.imediaconnection.com/content/33464.asp</link>
    <description><![CDATA[While some marketing strategies are tried and true, others linger for no apparent reason. Here are the ones that need to be put out to pasture. ]]></description>
    <author><![CDATA[Justin Gray ]]></author>
    <authorid><![CDATA[49261]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gray_Justin_70x70.jpg]]></image>
    <date><![CDATA[January 24, 2013]]></date>
</item><item>
    <title><![CDATA[10 industry buzzwords that need to die]]></title>
    <link>http://www.imediaconnection.com/content/33473.asp</link>
    <description><![CDATA[Our industry loves to ruin a perfectly good phrase. Here are the ones that we've recently used to the point of irritating excess.]]></description>
    <author><![CDATA[Kaitlin Carpenter]]></author>
    <authorid><![CDATA[42464]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Carpenter_Kaitlin_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2013]]></date>
</item><item>
    <title><![CDATA[The ultimate guide to cross-channel campaign management]]></title>
    <link>http://www.imediaconnection.com/content/33460.asp</link>
    <description><![CDATA[CCCM offers marketers reduced cost-per-action, higher conversions, and comprehensive customer profiling across the entire media mix. Isn't it time you started looking at the bigger picture?]]></description>
    <author><![CDATA[Amielle Lake]]></author>
    <authorid><![CDATA[26282]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lake_amielle_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2013]]></date>
</item><item>
    <title><![CDATA[Why trusted brands should be sharing content]]></title>
    <link>http://www.imediaconnection.com/content/33471.asp</link>
    <description><![CDATA[Many claim that brands can't compete with Facebook friends when it comes to content sharing, but new survey results suggest otherwise. Here's the latest when it comes to your content strategy.]]></description>
    <author><![CDATA[Neil Mody]]></author>
    <authorid><![CDATA[52252]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mody_Neil_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Digitas, IAB, and SponsorPay]]></title>
    <link>http://www.imediaconnection.com/content/33455.asp</link>
    <description><![CDATA[Acquity Group makes a new hire, Triton Digital partners with eXelate, and DIYSEO rebrands as UpCity.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/digitas_70x70.jpg.png]]></image>
    <date><![CDATA[January 17, 2013]]></date>
</item><item>
    <title><![CDATA[Understanding the new "moments of truth"]]></title>
    <link>http://www.imediaconnection.com/content/33441.asp</link>
    <description><![CDATA[Bob Thacker, former CMO of OfficeMax, Target, and Sears, provides unique insights into reaching consumers at the right time with the right message.]]></description>
    <author><![CDATA[Katharine Panessidi ]]></author>
    <authorid><![CDATA[8249]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Panessidi_Katharine_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2013]]></date>
</item><item>
    <title><![CDATA[The first major media disruption of 2013]]></title>
    <link>http://www.imediaconnection.com/content/33440.asp</link>
    <description><![CDATA[This year, the AP ran sponsored tweets from Samsung during CES. Here's why this unprecedented move is an example of how quickly media convergence is shifting. ]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2013]]></date>
</item><item>
    <title><![CDATA[How to go hyperlocal on a national scale]]></title>
    <link>http://www.imediaconnection.com/content/33388.asp</link>
    <description><![CDATA[Millions of dollars are wasted on national campaigns that aren't truly for everyone. Here's how to maximize business results by working hyperlocal marketing tactics into your strategy.]]></description>
    <author><![CDATA[Mark Ailsworth ]]></author>
    <authorid><![CDATA[38661]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ailsworth_mark_70x70.jpg]]></image>
    <date><![CDATA[January 10, 2013]]></date>
</item><item>
    <title><![CDATA[5 tell-tale signs that your agency is lying to you]]></title>
    <link>http://www.imediaconnection.com/content/33398.asp</link>
    <description><![CDATA[Has your agency promised to make something go viral? Are your web analytics being held hostage? Newsflash: You're being lied to. ]]></description>
    <author><![CDATA[Nicole Rawski ]]></author>
    <authorid><![CDATA[21729]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rawski_nicole_70x70.jpg]]></image>
    <date><![CDATA[January 10, 2013]]></date>
</item><item>
    <title><![CDATA[The top 6 digital marketing trends for 2013]]></title>
    <link>http://www.imediaconnection.com/content/33374.asp</link>
    <description><![CDATA[To stay competitive, digital marketers must filter the core trends from the useless noise. Consider these major developments to stay ahead of the curve. ]]></description>
    <author><![CDATA[Jennifer Wong ]]></author>
    <authorid><![CDATA[52188]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wong_Jennifer_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2013]]></date>
</item><item>
    <title><![CDATA[5 reasons you should quit your job ]]></title>
    <link>http://www.imediaconnection.com/content/33391.asp</link>
    <description><![CDATA[Is your company holding you back or otherwise abusing you? Here are the red flags that mean you might want to head for the door.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2013]]></date>
</item><item>
    <title><![CDATA[3 steps to improve marketing productivity]]></title>
    <link>http://www.imediaconnection.com/content/33366.asp</link>
    <description><![CDATA[With hundreds of marketing tactics available, it's challenging for small to medium-sized businesses to track campaign effectiveness. These tips will help you stay on course in 2013. <BR>]]></description>
    <author><![CDATA[Steve Pogorzelski]]></author>
    <authorid><![CDATA[41126]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Pogorzelski_Steve_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2013]]></date>
</item><item>
    <title><![CDATA[The secret recipe for a great content strategy]]></title>
    <link>http://www.imediaconnection.com/content/33363.asp</link>
    <description><![CDATA[Good content is a big, juicy burger you're serving to your audiences, not some watery alphabet soup with a tired sales message. Here's the secret to a successful strategy.]]></description>
    <author><![CDATA[Kaitlin Carpenter]]></author>
    <authorid><![CDATA[42464]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Carpenter_Kaitlin_70x70.jpg]]></image>
    <date><![CDATA[January 07, 2013]]></date>
</item><item>
    <title><![CDATA[10 resolutions marketers must make for 2013]]></title>
    <link>http://www.imediaconnection.com/content/33353.asp</link>
    <description><![CDATA[Do you set goals for the new year only to lose your drive come February? Make this year count by keeping these critical digital marketing resolutions.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[January 03, 2013]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: IAB, Evolve Media, and TruEffect]]></title>
    <link>http://www.imediaconnection.com/content/33387.asp</link>
    <description><![CDATA[Chango launches a new advertising solution, 33Across makes a new hire, and Varick Media Management partners with eXelate.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iab_70x70.jpg.jpg]]></image>
    <date><![CDATA[January 03, 2013]]></date>
</item><item>
    <title><![CDATA[How to balance traditional, online, and social media]]></title>
    <link>http://www.imediaconnection.com/content/33362.asp</link>
    <description><![CDATA[The interplay&nbsp;among paid, owned, and earned media can radically alter the cost of customer acquisition. Discover the marketing mix that generates higher and more cost effective conversions.]]></description>
    <author><![CDATA[Pelin Thorogood]]></author>
    <authorid><![CDATA[51947]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/thorogood_pelin_70x70.jpg]]></image>
    <date><![CDATA[January 03, 2013]]></date>
</item><item>
    <title><![CDATA[5 secrets for getting big dollars from big brands]]></title>
    <link>http://www.imediaconnection.com/content/33346.asp</link>
    <description><![CDATA[There have never been more digital startups entering the marketplace, but most are struggling to reach the people who control the purse strings. Here's how they need to modify their approaches.]]></description>
    <author><![CDATA[Bob Gilbreath]]></author>
    <authorid><![CDATA[18468]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/BobGilbreath70x70.jpeg]]></image>
    <date><![CDATA[January 02, 2013]]></date>
</item><item>
    <title><![CDATA[5 ways to fix the broken agency partnership model]]></title>
    <link>http://www.imediaconnection.com/content/33302.asp</link>
    <description><![CDATA[The perception of our industry is that agencies can't form effective partnerships. That doesn't have to be true. Here's how to break the cycle of bad relationships. ]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2012]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Martini Media, Knotice, and Dailybreak]]></title>
    <link>http://www.imediaconnection.com/content/33335.asp</link>
    <description><![CDATA[IAB and Celtra release mobile studies, Machinima makes a new hire, and TargetSpot announces a partnership with AdsWizz.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/martinimedia_logo_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2012]]></date>
</item><item>
    <title><![CDATA[The best digital ads of 2012 ]]></title>
    <link>http://www.imediaconnection.com/content/33344.asp</link>
    <description><![CDATA[Competition is fierce in the advertising world, and it's hard to stand out. Here are the&nbsp;10 most innovative and eye-catching ads of this past year. ]]></description>
    <author><![CDATA[Samson Adepoju]]></author>
    <authorid><![CDATA[30248]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Adepoju_Samson_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2012]]></date>
</item><item>
    <title><![CDATA[7 digital marketing trends to watch in 2013]]></title>
    <link>http://www.imediaconnection.com/content/33337.asp</link>
    <description><![CDATA[Rather than merely guessing what's next in digital, let's instead focus on what's important. Here are the areas to keep a close eye on in the coming year.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2012]]></date>
</item><item>
    <title><![CDATA[2012 in digital: Summed up in 10 quotes ]]></title>
    <link>http://www.imediaconnection.com/content/33286.asp</link>
    <description><![CDATA[Our industry has seen a lot of action over the last 12 months. Check out these quotations that let you relive the year in just a few poignant sentences.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[December 17, 2012]]></date>
</item><item>
    <title><![CDATA[5 steps to find and engage your target audience]]></title>
    <link>http://www.imediaconnection.com/content/33301.asp</link>
    <description><![CDATA[Targeting the right audiences seems simple enough, but the process can quickly grow complicated. Here's how to reach your ideal prospects.]]></description>
    <author><![CDATA[David Karel]]></author>
    <authorid><![CDATA[51771]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Karel_David_70x70.jpg]]></image>
    <date><![CDATA[December 13, 2012]]></date>
</item><item>
    <title><![CDATA[How to tackle fragmentation and the second screen]]></title>
    <link>http://www.imediaconnection.com/content/33280.asp</link>
    <description><![CDATA[The attention span of today's viewer is split between many screens, but the advertising industry has been slow to adapt to this shift in consumer behavior. Here's how to dive in.]]></description>
    <author><![CDATA[John Douglas]]></author>
    <authorid><![CDATA[51948]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/douglas_john_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2012]]></date>
</item><item>
    <title><![CDATA[6 trends that will shape digital in 2013]]></title>
    <link>http://www.imediaconnection.com/content/33258.asp</link>
    <description><![CDATA[2013 is not going to be "the year of the [fill in the blank]." It's going to be a year of building on past successes. Here's how you should be preparing.]]></description>
    <author><![CDATA[Peter Platt]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70_new.jpg]]></image>
    <date><![CDATA[December 10, 2012]]></date>
</item><item>
    <title><![CDATA[A new shopper marketing playbook]]></title>
    <link>http://www.imediaconnection.com/content/33248.asp</link>
    <description><![CDATA[Shopper marketing can create deep connections that drive ROI and sustain loyalty beyond the trip down the aisle. Here's how to do it right.]]></description>
    <author><![CDATA[Katie Neil]]></author>
    <authorid><![CDATA[51198]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Neil_Katie_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2012]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Adap.tv, Celtra, and Love Football]]></title>
    <link>http://www.imediaconnection.com/content/33253.asp</link>
    <description><![CDATA[IAB releases two new studies, Metia appoints a new president, and AdSafe Media rebrands as Integral Ad Science.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/atv_logo_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2012]]></date>
</item><item>
    <title><![CDATA[iMedia Agency Award Winners 2012]]></title>
    <link>http://www.imediaconnection.com/content/33235.asp</link>
    <description><![CDATA[iMedia presents its list of 2012 Agency Award winners. These agencies, honored at the iMedia Agency Summit, are the key drivers of industry innovation in areas such as social media, video, mobile, and more.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/agency-award-logo-70x70_(2).jpg]]></image>
    <date><![CDATA[December 05, 2012]]></date>
</item><item>
    <title><![CDATA[4 signs it's time to fire your client]]></title>
    <link>http://www.imediaconnection.com/content/33219.asp</link>
    <description><![CDATA[Brands don't always fire agencies. In fact, sometimes it's the agency that needs to show a brand the door. Here are the red flags that signal a doomed partnership.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2012]]></date>
</item><item>
    <title><![CDATA[Why automation can make agencies more human]]></title>
    <link>http://www.imediaconnection.com/content/33216.asp</link>
    <description><![CDATA[Too often, the complex minutiae of digital execution take up valuable agency resources. Here's how to free up your time without looking like a robot. ]]></description>
    <author><![CDATA[Scott Neslund]]></author>
    <authorid><![CDATA[35394]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Neslund_Scott_70x70.jpg]]></image>
    <date><![CDATA[December 03, 2012]]></date>
</item><item>
    <title><![CDATA[5 essential rules for closing digital ad sales]]></title>
    <link>http://www.imediaconnection.com/content/33167.asp</link>
    <description><![CDATA[Are you chasing RFPs rather than building solid relationships? Follow these steps to win -- and keep -- great clients.]]></description>
    <author><![CDATA[Julie Clark ]]></author>
    <authorid><![CDATA[11673]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Clark_Julie_70X70.jpg]]></image>
    <date><![CDATA[November 29, 2012]]></date>
</item><item>
    <title><![CDATA[10 epic marketing fails of 2012]]></title>
    <link>http://www.imediaconnection.com/content/33168.asp</link>
    <description><![CDATA[When marketing goes bad, it goes really bad. Find out which brands failed the hardest this year.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[November 28, 2012]]></date>
</item><item>
    <title><![CDATA[4 simple steps to improve consumer engagement]]></title>
    <link>http://www.imediaconnection.com/content/33165.asp</link>
    <description><![CDATA[Brands that don't understand online behavior engage with consumers at the worst times. Here's when customers are ready to shop and how to best connect with them.]]></description>
    <author><![CDATA[Michael Fisher ]]></author>
    <authorid><![CDATA[47215]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Fisher_Michael_70x70.jpg.jpg]]></image>
    <date><![CDATA[November 28, 2012]]></date>
</item><item>
    <title><![CDATA[The ultimate checklist for startup agencies]]></title>
    <link>http://www.imediaconnection.com/content/33158.asp</link>
    <description><![CDATA[Fledgling entrepreneurs and successful business owners alike can benefit from reviewing the nuts and bolts of building a startup. Follow these steps to create an efficient, cost-effective, and focused agency.]]></description>
    <author><![CDATA[Dimple Thakkar]]></author>
    <authorid><![CDATA[43329]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_thakkar_dimple_70x70.jpg]]></image>
    <date><![CDATA[November 27, 2012]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: JiWire, Mediasmith, and IAB]]></title>
    <link>http://www.imediaconnection.com/content/33142.asp</link>
    <description><![CDATA[Tribal Fusion appoints its first global general manager, MediaCom brings in new clients, and DWA Media announces two new hires.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/jiwire_logo_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2012]]></date>
</item><item>
    <title><![CDATA[How native advertising shakes up publishing models]]></title>
    <link>http://www.imediaconnection.com/content/33141.asp</link>
    <description><![CDATA[Opening the doors to branded content can be a Pandora's Box for publishers. Here are the eight critical points that you must define before jumping into the "pay to play" model. ]]></description>
    <author><![CDATA[Rebecca Lieb ]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2012]]></date>
</item><item>
    <title><![CDATA[The iMedia 25: Digital's most innovative marketers]]></title>
    <link>http://www.imediaconnection.com/content/33068.asp</link>
    <description><![CDATA[iMedia presents its 2012 list of cutting-edge creatives, strategists, and technology thought leaders. See who made the cut!]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/2012-iMedia-25-logo-70x70.jpg]]></image>
    <date><![CDATA[November 14, 2012]]></date>
</item><item>
    <title><![CDATA[Why programmatic buying doesn't kill creativity]]></title>
    <link>http://www.imediaconnection.com/content/33090.asp</link>
    <description><![CDATA[Machine-based buying is the future of digital, but that doesn't mean creativity goes down the drain. Here's how media planners can maintain their humanity.]]></description>
    <author><![CDATA[Penry Price ]]></author>
    <authorid><![CDATA[2019]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_penry_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2012]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Nutrisystem, AppNexus, and VSA Partners]]></title>
    <link>http://www.imediaconnection.com/content/33084.asp</link>
    <description><![CDATA[Flypaper makes two new launches, Spotlight Financial Marketing makes a new hire, and eXelate releases a study with Digiday.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/nutrilogo_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2012]]></date>
</item><item>
    <title><![CDATA[Why employers are laughing at your resume]]></title>
    <link>http://www.imediaconnection.com/content/33076.asp</link>
    <description><![CDATA[You send out your resume again and again, but no one responds. It's almost like potential employers are silently mocking you. Here's why they won't give you the time of day.]]></description>
    <author><![CDATA[Sean X]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <date><![CDATA[November 08, 2012]]></date>
</item><item>
    <title><![CDATA[How visuals are reviving digital contests]]></title>
    <link>http://www.imediaconnection.com/content/33059.asp</link>
    <description><![CDATA[The visual web is giving digital contests a major shot in the arm. Here's how creative brands are using images in contests to reach new audiences and increase loyalty. ]]></description>
    <author><![CDATA[Evan Vogel ]]></author>
    <authorid><![CDATA[48993]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vogel_evan_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2012]]></date>
</item><item>
    <title><![CDATA[Why online fraud comes with the territory]]></title>
    <link>http://www.imediaconnection.com/content/33067.asp</link>
    <description><![CDATA[As long as the internet is controlled by humans, fraud will exist online. It's time digital marketers face reality and act accordingly.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2012]]></date>
</item><item>
    <title><![CDATA[4 reasons you're not as agile as you think]]></title>
    <link>http://www.imediaconnection.com/content/33054.asp</link>
    <description><![CDATA[You're likely using agile marketing techniques already, but there are common problems that may be counteracting your efforts. Here are the issues you need to address.]]></description>
    <author><![CDATA[Simon Ward ]]></author>
    <authorid><![CDATA[46358]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ward_Simon_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2012]]></date>
</item><item>
    <title><![CDATA[5 tips for delivering a killer presentation]]></title>
    <link>http://www.imediaconnection.com/content/33021.asp</link>
    <description><![CDATA[For those of us who aren't naturals, public speaking can be a nerve-wracking task. The man behind the YouTube sensation "United Breaks Guitars" tells us how to stay cool and give a dynamite performance.]]></description>
    <author><![CDATA[Dave Carroll]]></author>
    <authorid><![CDATA[48512]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Carroll_Dave_70x70.jpg]]></image>
    <date><![CDATA[November 01, 2012]]></date>
</item><item>
    <title><![CDATA[5 crucial questions to ask job candidates]]></title>
    <link>http://www.imediaconnection.com/content/33028.asp</link>
    <description><![CDATA[As the responsibilities of digital marketers grow and change, it's critical to have people on your team with broad skill sets.&nbsp;Here's how to ask the right questions before making a new hire.]]></description>
    <author><![CDATA[Susie Hall]]></author>
    <authorid><![CDATA[49011]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hall_Susie_70x70.jpg]]></image>
    <date><![CDATA[October 31, 2012]]></date>
</item><item>
    <title><![CDATA[6 reasons you should fire your employee]]></title>
    <link>http://www.imediaconnection.com/content/33012.asp</link>
    <description><![CDATA[Are the warning signs there? Let's take a look at a few reasons your organization and an employee might need to part ways.]]></description>
    <author><![CDATA[Tricia Despres]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <date><![CDATA[October 29, 2012]]></date>
</item><item>
    <title><![CDATA[2 critical campaign elements you can't do without]]></title>
    <link>http://www.imediaconnection.com/content/32996.asp</link>
    <description><![CDATA[More than 50 percent of all U.S. consumers use smartphones, which is why savvy marketers approach all projects from a mobile and social perspective. Are you up to speed?]]></description>
    <author><![CDATA[Vanessa Turner]]></author>
    <authorid><![CDATA[40168]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Turner_Vanessa_70x70.jpg]]></image>
    <date><![CDATA[October 25, 2012]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: In case you missed it]]></title>
    <link>http://www.imediaconnection.com/content/33011.asp</link>
    <description><![CDATA[Dell Services names a&nbsp;new VP of marketing, IAB and BIGinsight release new data, and Turn launches Asia-Pacific operations.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/121025_dell_70x70.jpg]]></image>
    <date><![CDATA[October 25, 2012]]></date>
</item><item>
    <title><![CDATA[Why digital media planners deserve more respect]]></title>
    <link>http://www.imediaconnection.com/content/32976.asp</link>
    <description><![CDATA[Media planners are underpaid, undervalued, and overstressed. Maybe if everyone knew about the complexities of this integral position, it would be held in higher esteem.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2012]]></date>
</item><item>
    <title><![CDATA[7 reasons people hate being in meetings with you]]></title>
    <link>http://www.imediaconnection.com/content/32970.asp</link>
    <description><![CDATA[Just look around the table. Look at those aggravated, disengaged faces. They don't want to be in this conference room with you. Here's why.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2012]]></date>
</item><item>
    <title><![CDATA[Why marketing teams must adapt faster than real time]]></title>
    <link>http://www.imediaconnection.com/content/32948.asp</link>
    <description><![CDATA[In order to keep up with consumers, marketing organizations need to adjust their efforts at lightning speed. Read on for why it's critical to work cooperatively and adapt.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2012]]></date>
</item><item>
    <title><![CDATA[6 tips for creating mind-blowing infographics]]></title>
    <link>http://www.imediaconnection.com/content/32894.asp</link>
    <description><![CDATA[There's an art to creating great infographics, so it takes guidance from industry experts to turn your data into a meaningful message. Here's their best advice.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2012]]></date>
</item><item>
    <title><![CDATA[How to media plan for an uncertain digital future]]></title>
    <link>http://www.imediaconnection.com/content/32897.asp</link>
    <description><![CDATA[How does one put together a long-term digital campaign that is consistent and relevant in the face of constant change? The answer might surprise you.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[October 18, 2012]]></date>
</item><item>
    <title><![CDATA[Stupid things that job candidates do]]></title>
    <link>http://www.imediaconnection.com/content/32917.asp</link>
    <description><![CDATA[It's tough out there for job seekers, but some of them are really making it hard on themselves. Here are the ridiculous -- and entertaining -- bloopers that hiring companies see every day.]]></description>
    <author><![CDATA[Julie Roehm]]></author>
    <authorid><![CDATA[2799]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roehm_julie_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2012]]></date>
</item><item>
    <title><![CDATA[A guide to ad strategy in a device-fragmented world]]></title>
    <link>http://www.imediaconnection.com/content/32880.asp</link>
    <description><![CDATA[Greater device fragmentation has led to greater advertiser inefficiency. Here's how to avoid wasting marketing dollars in our complicated mobile world.]]></description>
    <author><![CDATA[Murthy Nukala ]]></author>
    <authorid><![CDATA[48835]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nukala_Murthy_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2012]]></date>
</item><item>
    <title><![CDATA[5 essentials for your content marketing strategy]]></title>
    <link>http://www.imediaconnection.com/content/32875.asp</link>
    <description><![CDATA[We've all heard that content is king, but many brands are still missing the mark. Here's why you should reconsider your strategy.]]></description>
    <author><![CDATA[Amy Kauffman]]></author>
    <authorid><![CDATA[46427]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kauffman_Amy_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2012]]></date>
</item><item>
    <title><![CDATA[Why visual storytelling is the future of digital]]></title>
    <link>http://www.imediaconnection.com/content/32879.asp</link>
    <description><![CDATA[We live in a Facebook, Pinterest, and Instagram era in which consumers are infatuated with creating and sharing images online. Brands, it's time to dive in. ]]></description>
    <author><![CDATA[Chas Edwards]]></author>
    <authorid><![CDATA[2915]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs__Edwards_Chas_70x70.png]]></image>
    <date><![CDATA[October 16, 2012]]></date>
</item><item>
    <title><![CDATA[10 painfully common mistakes that buyers make]]></title>
    <link>http://www.imediaconnection.com/content/32843.asp</link>
    <description><![CDATA[Amateur and veteran media buyers alike are guilty of committing a number of everyday blunders. Here's a rundown of the top mistakes buyers should avoid.]]></description>
    <author><![CDATA[Andrew Ettinger ]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70.jpg]]></image>
    <date><![CDATA[October 11, 2012]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Here's the latest]]></title>
    <link>http://www.imediaconnection.com/content/32876.asp</link>
    <description><![CDATA[AOL announces a new project launch, Plink names a new CMO, and Red Door Interactive makes two new hires.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/aol_logo_70x70.jpg]]></image>
    <date><![CDATA[October 11, 2012]]></date>
</item><item>
    <title><![CDATA[7 customer retention tips for sales managers]]></title>
    <link>http://www.imediaconnection.com/content/32832.asp</link>
    <description><![CDATA[Achieving true customer satisfaction requires much more than a good product and a sound process. To avoid losing valuable customers, here's what every sales team should know.]]></description>
    <author><![CDATA[Brandon Balsley ]]></author>
    <authorid><![CDATA[48757]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Balsley_Brandon_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2012]]></date>
</item><item>
    <title><![CDATA[3 uses of data that win over customers]]></title>
    <link>http://www.imediaconnection.com/content/32831.asp</link>
    <description><![CDATA[Want to know a secret? Customers demand personal relationships with brands. Want to know a solution? This article demonstrates how data can help cultivate those relationships.]]></description>
    <author><![CDATA[Mark Smith]]></author>
    <authorid><![CDATA[48715]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_smith_mark_Pitney_Bowes_Software_70x70.jpg.jpg]]></image>
    <date><![CDATA[October 08, 2012]]></date>
</item><item>
    <title><![CDATA[4 bad seller behaviors that need to end]]></title>
    <link>http://www.imediaconnection.com/content/32834.asp</link>
    <description><![CDATA[Why does our industry still have a pervasive problem with the expectations that occur between buyers and sellers? Here are the behaviors that continue to give salespeople (and buyers) a bad name.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[October 08, 2012]]></date>
</item><item>
    <title><![CDATA[Shady brand tactics that work]]></title>
    <link>http://www.imediaconnection.com/content/32820.asp</link>
    <description><![CDATA[Let's be real here. From a numbers standpoint, questionable marketing tactics often work. But is it really worth sacrificing long-term brand health for a short-term revenue spike? You decide. ]]></description>
    <author><![CDATA[Sean X]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <date><![CDATA[October 04, 2012]]></date>
</item><item>
    <title><![CDATA[Why your employees should be working less]]></title>
    <link>http://www.imediaconnection.com/content/32803.asp</link>
    <description><![CDATA[Google requires that 20 percent of an employee's workday be dedicated to idea generation. Here's why every company needs to give its staff more time to relax and think.]]></description>
    <author><![CDATA[Ken Robbins]]></author>
    <authorid><![CDATA[45644]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Robbins_Ken_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2012]]></date>
</item><item>
    <title><![CDATA[A marketer's cheat sheet to digital governance]]></title>
    <link>http://www.imediaconnection.com/content/32774.asp</link>
    <description><![CDATA[Digital governance is a company policy surrounding the creation, rollout, and management of digital properties. Here's how to implement and maintain a robust system.]]></description>
    <author><![CDATA[Howard Tiersky ]]></author>
    <authorid><![CDATA[48650]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tiersky_Howard_70x70.jpg.jpg]]></image>
    <date><![CDATA[October 02, 2012]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Keeping you informed]]></title>
    <link>http://www.imediaconnection.com/content/32762.asp</link>
    <description><![CDATA[Digitas appoints Adam Shlachter as SVP of media, MoPub hires Paul Gelb as head of strategy, and Getty Images and SparkRebel announce a partnership.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_Digitas_70x70.jpg]]></image>
    <date><![CDATA[September 27, 2012]]></date>
</item><item>
    <title><![CDATA[5 digital trends you need to embrace]]></title>
    <link>http://www.imediaconnection.com/content/32763.asp</link>
    <description><![CDATA[As our industry quickly evolves, it's essential to accept the new tools and strategies that will help us succeed. Here are the trends marketers can't afford to ignore.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[September 27, 2012]]></date>
</item><item>
    <title><![CDATA[10 questions for digital marketers in the new world]]></title>
    <link>http://www.imediaconnection.com/content/32747.asp</link>
    <description><![CDATA[As the world of places and things becomes increasingly sentient, marketers must be prepared for change. Here are the questions to start asking now.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2012]]></date>
</item><item>
    <title><![CDATA[How direct marketing applies to digital]]></title>
    <link>http://www.imediaconnection.com/content/32733.asp</link>
    <description><![CDATA[Many corporate marketers have tremendous expertise in direct marketing. Here's how to use that knowledge in the real-time world of digital.]]></description>
    <author><![CDATA[John Kottcamp]]></author>
    <authorid><![CDATA[48704]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kottcamp_John_70x70.jpg]]></image>
    <date><![CDATA[September 20, 2012]]></date>
</item><item>
    <title><![CDATA[6 ways to dominate the holiday season]]></title>
    <link>http://www.imediaconnection.com/content/32725.asp</link>
    <description><![CDATA[Now is the time to review your personalization strategy to maximize your holiday revenue. Check out these tips to do just that.]]></description>
    <author><![CDATA[Bill Hustad]]></author>
    <authorid><![CDATA[48367]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hustad_bill_70x70.jpg]]></image>
    <date><![CDATA[September 20, 2012]]></date>
</item><item>
    <title><![CDATA[4 steps to make the right hiring decisions]]></title>
    <link>http://www.imediaconnection.com/content/32724.asp</link>
    <description><![CDATA[Don't fall into the trap of the quick, convenient hire. Here's how to ensure a thorough, strategic hiring process that will find and retain top talent while saving your company money.]]></description>
    <author><![CDATA[Erika Weinstein ]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2012]]></date>
</item><item>
    <title><![CDATA[9 infographics marketers need to see]]></title>
    <link>http://www.imediaconnection.com/content/32706.asp</link>
    <description><![CDATA[Good infographics present information in a clear, entertaining, and telegraphic way. These illustrations are tailor-made for the viewing pleasure of the inquisitive marketer.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[September 18, 2012]]></date>
</item><item>
    <title><![CDATA[Submit your nominations for the iMedia Agency Awards!]]></title>
    <link>http://www.imediaconnection.com/content/32704.asp</link>
    <description><![CDATA[The iMedia Agency Awards is just around the corner. Nominate your favorite agency today!]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70.jpg]]></image>
    <date><![CDATA[September 17, 2012]]></date>
</item><item>
    <title><![CDATA[How agencies value creative media]]></title>
    <link>http://www.imediaconnection.com/content/32700.asp</link>
    <description><![CDATA[It's extremely difficult to reach highly defined audiences at scale. So how do agencies plan their media buying? Read ahead to find out.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[September 13, 2012]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: News for the informed marketer]]></title>
    <link>http://www.imediaconnection.com/content/32702.asp</link>
    <description><![CDATA[Machinima appoints Kevin Doohan as EVP of marketing, Genesis Media hires Mark Yackanich as CEO, and Taykey names Matt Rosenberg VP of marketing.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/machinima_70x70.jpg]]></image>
    <date><![CDATA[September 13, 2012]]></date>
</item><item>
    <title><![CDATA[Customer loyalty on a budget]]></title>
    <link>http://www.imediaconnection.com/content/32661.asp</link>
    <description><![CDATA[Did you know that you can build brand loyalty for less than $1,000? Discover these surprisingly manageable tips and tricks to attract brand fans.]]></description>
    <author><![CDATA[Samantha Stone ]]></author>
    <authorid><![CDATA[4185]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stone_samantha_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2012]]></date>
</item><item>
    <title><![CDATA[4 luxury brands leading digital engagement]]></title>
    <link>http://www.imediaconnection.com/content/32649.asp</link>
    <description><![CDATA[To exceed customer expectations, top luxury brands are leveraging the latest trends to build durable relationships online. Here's how these brands are wowing clientele.]]></description>
    <author><![CDATA[Amy Kauffman ]]></author>
    <authorid><![CDATA[46427]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kauffman_Amy_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2012]]></date>
</item><item>
    <title><![CDATA[Co-op advertising: Digital's multi-billion dollar opportunity]]></title>
    <link>http://www.imediaconnection.com/content/32677.asp</link>
    <description><![CDATA[An estimated $50 to $520 billion is spent on co-op advertising annual, but less than 1 percent flows into digital channels. Here's how marketers can rectify this clear imbalance.]]></description>
    <author><![CDATA[Rebecca Lieb ]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2012]]></date>
</item><item>
    <title><![CDATA[How to integrate a production department correctly]]></title>
    <link>http://www.imediaconnection.com/content/32493.asp</link>
    <description><![CDATA[Integrated production departments usually consist of broadcast producers who also produce digital video content. Read about why this is wrong and how you can fix it.]]></description>
    <author><![CDATA[Peter Blitzer]]></author>
    <authorid><![CDATA[46969]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_blitzer_peter_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2012]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: All the news you missed]]></title>
    <link>http://www.imediaconnection.com/content/32578.asp</link>
    <description><![CDATA[GumGum hires Tony Winders as senior vice president of marketing, Shiny Ads announces a pair of new partnerships, and Sprinklr adds Scott Doniger as senior vice president of strategy and services.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/gumgum_70x70.jpg]]></image>
    <date><![CDATA[August 30, 2012]]></date>
</item><item>
    <title><![CDATA[The missing link in your media buying]]></title>
    <link>http://www.imediaconnection.com/content/32540.asp</link>
    <description><![CDATA[Programmatic premium buying can deliver both quality placements and efficiency. Here are the ins and outs of this relatively new strategy.]]></description>
    <author><![CDATA[Joe Krokus ]]></author>
    <authorid><![CDATA[34472]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_krokus_joe_70x70.jpg]]></image>
    <date><![CDATA[August 29, 2012]]></date>
</item><item>
    <title><![CDATA[How publishers adapt to avoid their Armageddon]]></title>
    <link>http://www.imediaconnection.com/content/32541.asp</link>
    <description><![CDATA[In June, Reuters brought scary news that digital ad revenue had hit a plateau, but smart publishers are responding in ways that actually increase CPMs. Here are three publisher survival tactics.]]></description>
    <author><![CDATA[Dax Hamman ]]></author>
    <authorid><![CDATA[39396]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hamman_dax_70x70.jpg]]></image>
    <date><![CDATA[August 23, 2012]]></date>
</item><item>
    <title><![CDATA[Do consumers really mistrust big data?]]></title>
    <link>http://www.imediaconnection.com/content/32419.asp</link>
    <description><![CDATA[As marketers, we often utilize big data to define and reach desirable audiences -- despite the fact that consumer privacy issues have rendered it controversial. Here's how people really feel about data collection.]]></description>
    <author><![CDATA[Ted Rooke]]></author>
    <authorid><![CDATA[46642]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rooke_Ted_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2012]]></date>
</item><item>
    <title><![CDATA[10 deadly interview sins]]></title>
    <link>http://www.imediaconnection.com/content/32462.asp</link>
    <description><![CDATA[Do you interview like a pro or come across as an amateur? For your sake, review the following before botching your big chance.]]></description>
    <author><![CDATA[Dea Lawrence ]]></author>
    <authorid><![CDATA[1780]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lawrence_Dea_70x70.jpg.jpg]]></image>
    <date><![CDATA[August 21, 2012]]></date>
</item><item>
    <title><![CDATA[Why social media agencies are a farce]]></title>
    <link>http://www.imediaconnection.com/content/32488.asp</link>
    <description><![CDATA[Social media, although still quite a hot topic, is only one piece of the brand building and customer acquisition puzzle. Here's why social media agencies won't survive.]]></description>
    <author><![CDATA[David Waterman]]></author>
    <authorid><![CDATA[47279]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_waterman_david_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2012]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: Industry news you missed]]></title>
    <link>http://www.imediaconnection.com/content/32485.asp</link>
    <description><![CDATA[Gannett appoints Emma Gilding as vice president of brand research and strategy, StrikeAd announces a major expansion, and ZEDO hires Paul Prior as company president.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gannett_70x70.jpg.jpg]]></image>
    <date><![CDATA[August 16, 2012]]></date>
</item><item>
    <title><![CDATA[7 political ad tactics every marketer should know]]></title>
    <link>http://www.imediaconnection.com/content/32453.asp</link>
    <description><![CDATA[Spending $9.8 billion in TV and online advertising, political campaigns have access to the most advanced marketing technologies available. Here's a new set of ad tactics to best reach your audience.]]></description>
    <author><![CDATA[Andy Ellenthal ]]></author>
    <authorid><![CDATA[166]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ellenthal_andy_70x70.jpg]]></image>
    <date><![CDATA[August 15, 2012]]></date>
</item><item>
    <title><![CDATA[Why your brand content is failing]]></title>
    <link>http://www.imediaconnection.com/content/32418.asp</link>
    <description><![CDATA[Marketers need to weave a strong universal message throughout their content. Here is why&nbsp;your audience&nbsp;is the critical element. ]]></description>
    <author><![CDATA[Will Campbell ]]></author>
    <authorid><![CDATA[47493]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Campbell_Will_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2012]]></date>
</item><item>
    <title><![CDATA[How publishers sell ad inventory]]></title>
    <link>http://www.imediaconnection.com/content/32420.asp</link>
    <description><![CDATA[You'd be surprised how many people in our industry don't fundamentally understand how publishers sell ad space. If you're one of them, read on. (We won't tell.)]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[August 09, 2012]]></date>
</item><item>
    <title><![CDATA[What buyers want to hear from sellers]]></title>
    <link>http://www.imediaconnection.com/content/32401.asp</link>
    <description><![CDATA[Dishonesty, arrogance, and excessive industry jargon can plague buyer-seller relationships. Here's how to avoid painful interactions by understanding what buyers actually want.]]></description>
    <author><![CDATA[Andrew Ettinger ]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2012]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: News you missed]]></title>
    <link>http://www.imediaconnection.com/content/32386.asp</link>
    <description><![CDATA[Digitas appoints Matt Jacobs to lead strategy in San Francisco, Velti hires Harry Patz as CRO, and YuMe launches a new mobile video format.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/digitas_70x70.jpg.png]]></image>
    <date><![CDATA[August 02, 2012]]></date>
</item><item>
    <title><![CDATA[How to avoid being overwhelmed by the digital job market]]></title>
    <link>http://www.imediaconnection.com/content/32314.asp</link>
    <description><![CDATA[Both finding a new job and hiring digital talent are challenging tasks. Here's how hiring managers and job seekers alike can survive and thrive in a new reality.]]></description>
    <author><![CDATA[Tracy Sinclair ]]></author>
    <authorid><![CDATA[47036]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sinclair_tracy_70x70.jpg]]></image>
    <date><![CDATA[August 01, 2012]]></date>
</item><item>
    <title><![CDATA[Why only adaptive marketers will survive]]></title>
    <link>http://www.imediaconnection.com/content/32377.asp</link>
    <description><![CDATA[Companies must flow learnings, functions, processes, creative, and analytics across all three media channels while eliminating redundancies. Here's why this is essential, now.]]></description>
    <author><![CDATA[Rebecca Lieb ]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[July 31, 2012]]></date>
</item><item>
    <title><![CDATA[The most meaningless (and hilarious) job titles on LinkedIn]]></title>
    <link>http://www.imediaconnection.com/content/32359.asp</link>
    <description><![CDATA[When on Earth did it become standard practice for people in our industry to invent absurd titles for themselves? Here are the gurus, ninjas, demi-gods, and overlords of the internet. Heaven help us.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818 ]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[July 31, 2012]]></date>
</item><item>
    <title><![CDATA[How brands can tackle 3 screens with a single execution ]]></title>
    <link>http://www.imediaconnection.com/content/32308.asp</link>
    <description><![CDATA[In light of the proliferation of devices and platforms, how can marketers execute cost-efficient campaigns? Here are four tips to streamline multi-screen campaigns.]]></description>
    <author><![CDATA[Srini Dharmaji ]]></author>
    <authorid><![CDATA[35824]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dharmaji_srini_70(1).jpg]]></image>
    <date><![CDATA[July 26, 2012]]></date>
</item><item>
    <title><![CDATA[How in-banner surveys measure campaign success]]></title>
    <link>http://www.imediaconnection.com/content/32300.asp</link>
    <description><![CDATA[Click-counting doesn't take into account brand awareness, brand sentiment, or offline conversions. In order to tell the whole story, you need to start using in-banner surveys. ]]></description>
    <author><![CDATA[Doug Miller]]></author>
    <authorid><![CDATA[46995]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_miller_doug_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2012]]></date>
</item><item>
    <title><![CDATA[How to avoid being lost in the digital crowd]]></title>
    <link>http://www.imediaconnection.com/content/32272.asp</link>
    <description><![CDATA[Consumers are spread thin online, which weakens their relationships with brands. Here's how to stand out by bolstering your brand's digital identity.]]></description>
    <author><![CDATA[Chuck Cordray ]]></author>
    <authorid><![CDATA[46951]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Cordray_Chuck_70x70.jpg]]></image>
    <date><![CDATA[July 23, 2012]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch: AdSafe Media, Appssavvy, and R/GA]]></title>
    <link>http://www.imediaconnection.com/content/32279.asp</link>
    <description><![CDATA[PulsePoint hires Sloan Gaon as CEO, AdNetik rebrands as Digilant, and Affiliate Window releases its latest mobile and m-commerce figures.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/rga_70x70.jpg.jpg]]></image>
    <date><![CDATA[July 19, 2012]]></date>
</item><item>
    <title><![CDATA[Why luxury brands are dominating SoLoMo]]></title>
    <link>http://www.imediaconnection.com/content/32245.asp</link>
    <description><![CDATA[Fifty-seven percent of the wealthy want the latest in gadgets and technology, compared to only 18 percent of the general population. Read on for why SoLoMo marketing is essential for high-end brands.]]></description>
    <author><![CDATA[Brinda Cockburn ]]></author>
    <authorid><![CDATA[46136]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Cockburn_Brinda_70x70.jpg]]></image>
    <date><![CDATA[July 19, 2012]]></date>
</item><item>
    <title><![CDATA[How to take advantage of social discovery on Airtime]]></title>
    <link>http://www.imediaconnection.com/content/32262.asp</link>
    <description><![CDATA[Airtime has a ways to go before it becomes a household name, but that doesn't mean you should hold off on using the platform. Here are&nbsp;tips&nbsp;for early adopters. ]]></description>
    <author><![CDATA[Rick Corteville]]></author>
    <authorid><![CDATA[2015]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_corteville_rick_70x70.jpg]]></image>
    <date><![CDATA[July 16, 2012]]></date>
</item><item>
    <title><![CDATA[5 ways to create rich content]]></title>
    <link>http://www.imediaconnection.com/content/32201.asp</link>
    <description><![CDATA[The key to an engaging site is rich content, but many marketers don't know how to get it. Here are the strategies that will help you develop the right creative for your brand.]]></description>
    <author><![CDATA[Gregg Freishtat ]]></author>
    <authorid><![CDATA[45412]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Freishtat_Gregg_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2012]]></date>
</item><item>
    <title><![CDATA[Digital's 5 biggest trends to watch ]]></title>
    <link>http://www.imediaconnection.com/content/32176.asp</link>
    <description><![CDATA[What trends have shaped the digital marketing landscape the most over the last six months? Here are our top picks.]]></description>
    <author><![CDATA[Katelyn Watson ]]></author>
    <authorid><![CDATA[5830]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Watson_Katelyn_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2012]]></date>
</item><item>
    <title><![CDATA[The new creative sources of digital marketing]]></title>
    <link>http://www.imediaconnection.com/content/32209.asp</link>
    <description><![CDATA[When marketing creative flows from multiple sources, the way advertising works must inevitably shift. Here's how the convergence of paid, earned, and owned media are shaking things up. ]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2012]]></date>
</item><item>
    <title><![CDATA[How to kick-start a culture of innovation]]></title>
    <link>http://www.imediaconnection.com/content/32192.asp</link>
    <description><![CDATA[Innovation requires a delicate balance of creativity and calculated risks. They say there's a fine line between madness and genius -- here's how ensure your brand stays on the smart side.]]></description>
    <author><![CDATA[David Rubinstein]]></author>
    <authorid><![CDATA[45667]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rubinstein_David_70x70.jpg]]></image>
    <date><![CDATA[July 03, 2012]]></date>
</item><item>
    <title><![CDATA[How to keep your online marketing alive]]></title>
    <link>http://www.imediaconnection.com/content/32191.asp</link>
    <description><![CDATA[Too often, businesses become so focused on building lists and increasing CTRs that they forget to develop the personalities of their brands. Here's how to ensure you don't bore your audience to death.]]></description>
    <author><![CDATA[Michelle Salater]]></author>
    <authorid><![CDATA[46754]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_salater_michelle_70x70.jpg.jpg]]></image>
    <date><![CDATA[July 02, 2012]]></date>
</item><item>
    <title><![CDATA[How agencies can avoid nightmare clients]]></title>
    <link>http://www.imediaconnection.com/content/32113.asp</link>
    <description><![CDATA[Good clients make you money; bad clients don't. Here's how to screen for the best and worst of the bunch.]]></description>
    <author><![CDATA[Brent Beshore ]]></author>
    <authorid><![CDATA[46889]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Beshore_Brent_70x70.jpg.png]]></image>
    <date><![CDATA[June 25, 2012]]></date>
</item><item>
    <title><![CDATA[Stupid (but common) resume mistakes]]></title>
    <link>http://www.imediaconnection.com/content/32114.asp</link>
    <description><![CDATA[If you want to get your foot in the door with a prospective employer, you better look good on paper. Consider these common slip-ups that marketers make when compiling their resumes.]]></description>
    <author><![CDATA[Julie Roehm ]]></author>
    <authorid><![CDATA[2799]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roehm_julie_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2012]]></date>
</item><item>
    <title><![CDATA[5 signs your online customers are cheating on you ]]></title>
    <link>http://www.imediaconnection.com/content/32078.asp</link>
    <description><![CDATA[Our booming digital age makes it easier for consumers to be disloyal -- and get rewarded for doing so. Find out how to keep your customers and attract new ones.]]></description>
    <author><![CDATA[Mark Simpson]]></author>
    <authorid><![CDATA[15927]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_simpson_mark_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2012]]></date>
</item><item>
    <title><![CDATA[Why the future of marketing relies on social]]></title>
    <link>http://www.imediaconnection.com/content/32075.asp</link>
    <description><![CDATA[Antiquated marketing tactics are ineffective and impede brand growth. Here are the new shifts in consumer behavior that will make you rethink your marketing approach. ]]></description>
    <author><![CDATA[Curtis Hougland]]></author>
    <authorid><![CDATA[43364]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Hougland_Curtis_70x70.jpg]]></image>
    <date><![CDATA[June 18, 2012]]></date>
</item><item>
    <title><![CDATA[How to harness the incredible potential of blogs]]></title>
    <link>http://www.imediaconnection.com/content/32026.asp</link>
    <description><![CDATA[What turns an independent blog into a business success story? Consider these insights from the bloggers who have done it right.]]></description>
    <author><![CDATA[Rosa Terrazas]]></author>
    <authorid><![CDATA[45791]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Terrazas_Rosa_70x70.jpg]]></image>
    <date><![CDATA[June 14, 2012]]></date>
</item><item>
    <title><![CDATA[The pros and cons of coupling data and media ]]></title>
    <link>http://www.imediaconnection.com/content/32050.asp</link>
    <description><![CDATA[Data sets have become a hot commodity, and a lot of companies are choosing to couple audience data and media. But is this the best approach for marketers? Consider these perspectives.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(1).jpg]]></image>
    <date><![CDATA[June 13, 2012]]></date>
</item><item>
    <title><![CDATA[Common misconceptions about social listening]]></title>
    <link>http://www.imediaconnection.com/content/31981.asp</link>
    <description><![CDATA[Social listening tells us a lot about what people are saying about a brand. But how do we take action on these insights? Consider this new way of thinking.]]></description>
    <author><![CDATA[Scott Fiaschetti ]]></author>
    <authorid><![CDATA[42224]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Fiaschetti_Scott_70x70.jpg.jpg]]></image>
    <date><![CDATA[June 07, 2012]]></date>
</item><item>
    <title><![CDATA[7 reasons why your agency pitch doesn't work]]></title>
    <link>http://www.imediaconnection.com/content/31997.asp</link>
    <description><![CDATA[You've got the capabilities and the passion, so why aren't your prospects choosing you? Here's why what you're saying is falling on deaf ears.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[June 07, 2012]]></date>
</item><item>
    <title><![CDATA[How to successfully navigate the new digital landscape]]></title>
    <link>http://www.imediaconnection.com/content/31940.asp</link>
    <description><![CDATA[Moving product off the shelf is the ultimate goal, and the digital ecosystem is now in a position to deliver. But it will take teamwork. Here's why.]]></description>
    <author><![CDATA[Joe Zawadzki ]]></author>
    <authorid><![CDATA[29957]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Zawadski_Joe_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2012]]></date>
</item><item>
    <title><![CDATA[How the Google Knowledge Graph will affect search]]></title>
    <link>http://www.imediaconnection.com/content/31903.asp</link>
    <description><![CDATA[The Knowledge Graph is a new search technology designed to help users find information quickly and easily. Here's how it could change the game for digital marketers and publishers. ]]></description>
    <author><![CDATA[Joseph M. Bruemmer]]></author>
    <authorid><![CDATA[46329]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Bruemmer_Joseph_70x70.jpg.jpg]]></image>
    <date><![CDATA[May 30, 2012]]></date>
</item><item>
    <title><![CDATA[A shopper marketing cheat sheet]]></title>
    <link>http://www.imediaconnection.com/content/31908.asp</link>
    <description><![CDATA[As retail goes digital, brands must keep pace with new developments to ensure in-store engagement. Here's a guide to the changing face of shopper marketing.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[May 29, 2012]]></date>
</item><item>
    <title><![CDATA[How to ensure brand safety with RTB inventory]]></title>
    <link>http://www.imediaconnection.com/content/31847.asp</link>
    <description><![CDATA[How can advertisers maintain brand safety when it's so difficult to monitor where your ads are being served online? Here's how to keep the situation under control, even in the face of real-time bidding.]]></description>
    <author><![CDATA[Lee Byrne]]></author>
    <authorid><![CDATA[12636]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Byrne_Lee_70x70.jpg]]></image>
    <date><![CDATA[May 25, 2012]]></date>
</item><item>
    <title><![CDATA[9 shocking ads and how they fared]]></title>
    <link>http://www.imediaconnection.com/content/31829.asp</link>
    <description><![CDATA[As the rules of marketing change and evolve, brands are trying "shock advertising" to garner awareness and attention. Here are some great examples of what works and what flops.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[May 22, 2012]]></date>
</item><item>
    <title><![CDATA[7 bad habits that are ruining your career]]></title>
    <link>http://www.imediaconnection.com/content/31761.asp</link>
    <description><![CDATA[Every career has its ups and downs. But things will go a lot better for you if you simply avoid these common tendencies.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[May 16, 2012]]></date>
</item><item>
    <title><![CDATA[5 ways brands can leverage the super-fan]]></title>
    <link>http://www.imediaconnection.com/content/31755.asp</link>
    <description><![CDATA[Super-fans will deliver new customers to your brand -- if you treat them right. Use these tips to reward your fans and encourage your biggest supporters to sing your brand's praises online. ]]></description>
    <author><![CDATA[Alex LeMay]]></author>
    <authorid><![CDATA[46439]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_LeMay_Alex_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2012]]></date>
</item><item>
    <title><![CDATA[Why your abandonment campaigns are failing]]></title>
    <link>http://www.imediaconnection.com/content/31732.asp</link>
    <description><![CDATA[About 60 percent of online customers choose to jump ship in the middle of the ordering process. Learn how to reel them back in by understanding why they abandoned the transaction.]]></description>
    <author><![CDATA[Angel Morales]]></author>
    <authorid><![CDATA[46120]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Morales_Angel_70x70.jpg]]></image>
    <date><![CDATA[May 10, 2012]]></date>
</item><item>
    <title><![CDATA[How to influence the customer journey]]></title>
    <link>http://www.imediaconnection.com/content/31726.asp</link>
    <description><![CDATA[As consumers simultaneously peruse multiple devices, screens, and messages, the private space becomes a virtual Times Square. Read on for how marketers can harness attention, even when it's so fleeting.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2012]]></date>
</item><item>
    <title><![CDATA[10 painfully common mistakes that salespeople make]]></title>
    <link>http://www.imediaconnection.com/content/31693.asp</link>
    <description><![CDATA[Salespeople don't have it easy. But quite often, they shoot themselves in the foot. Here are the most common blunders sellers make when working with media buyers.]]></description>
    <author><![CDATA[Andrew Ettinger]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70.jpg]]></image>
    <date><![CDATA[May 07, 2012]]></date>
</item><item>
    <title><![CDATA[The missing link in your paid, owned, and earned strategy]]></title>
    <link>http://www.imediaconnection.com/content/31631.asp</link>
    <description><![CDATA[Media companies are increasingly adding third-party content to ads, but their strategies for selecting the content and measuring success are often vague. Learn why data is instrumental in your paid, owned, and earned approach.]]></description>
    <author><![CDATA[Fred Han]]></author>
    <authorid><![CDATA[45927]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Han_Fred_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2012]]></date>
</item><item>
    <title><![CDATA[Where online retailers are going horribly wrong]]></title>
    <link>http://www.imediaconnection.com/content/31575.asp</link>
    <description><![CDATA[Retailers are being encouraged to "think like publishers" by a chorus of data, tech, and media companies. But why adopt a broken model? Consider this alternate strategy.]]></description>
    <author><![CDATA[John Haake]]></author>
    <authorid><![CDATA[7158]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Haake_John_70x70.jpg]]></image>
    <date><![CDATA[April 26, 2012]]></date>
</item><item>
    <title><![CDATA[New opportunities in native advertising]]></title>
    <link>http://www.imediaconnection.com/content/31548.asp</link>
    <description><![CDATA[Marketers are scrambling to better understand the "new" marketing landscape. But the tactics have been around since the 1900s. Here's how native advertising has evolved -- and where it stands today.]]></description>
    <author><![CDATA[Jack Krawczyk]]></author>
    <authorid><![CDATA[41823]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Krawczyk_Jack_70x07.jpg]]></image>
    <date><![CDATA[April 26, 2012]]></date>
</item><item>
    <title><![CDATA[How time of day affects content performance]]></title>
    <link>http://www.imediaconnection.com/content/31577.asp</link>
    <description><![CDATA[While content is key, timing is everything. Here are the pivotal times you should consider when publishing new content on your website.]]></description>
    <author><![CDATA[Ky Harlin]]></author>
    <authorid><![CDATA[44909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harlin_ky_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2012]]></date>
</item><item>
    <title><![CDATA[4 reasons to embrace affiliate marketing]]></title>
    <link>http://www.imediaconnection.com/content/31544.asp</link>
    <description><![CDATA[A cost-per-action method not only meets your consumers' needs and desires, but also brings innovation and profit to your business model. Here's why marketers should embrace affiliate marketing.]]></description>
    <author><![CDATA[Peter Tarr ]]></author>
    <authorid><![CDATA[45940]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tarr_Peter_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2012]]></date>
</item><item>
    <title><![CDATA[Why it's time to ditch panel-based media buying]]></title>
    <link>http://www.imediaconnection.com/content/31490.asp</link>
    <description><![CDATA[Panel-based measurements are inaccurate and waste hundreds of thousands of dollars. Here's why media agencies should include audience strategy in every branding campaign.]]></description>
    <author><![CDATA[Ran Cohen ]]></author>
    <authorid><![CDATA[4336]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cohen_ran_70x70(1).jpg]]></image>
    <date><![CDATA[April 17, 2012]]></date>
</item><item>
    <title><![CDATA[How to write a killer RFP]]></title>
    <link>http://www.imediaconnection.com/content/31460.asp</link>
    <description><![CDATA[The request for proposal process is antiquated and broken, but it is not unfixable. Follow these tips to formulate goals and improve the RFP experience.]]></description>
    <author><![CDATA[Denise Zimmerman ]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2012]]></date>
</item><item>
    <title><![CDATA[The smart publisher's survival guide]]></title>
    <link>http://www.imediaconnection.com/content/31414.asp</link>
    <description><![CDATA[As companies like Google and Facebook maintain their dominion, navigating the digital environment is risky business for smaller publishers. Here are tips every publisher should know.]]></description>
    <author><![CDATA[Jonathan Gardner ]]></author>
    <authorid><![CDATA[35185]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gardner_jonathan_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2012]]></date>
</item><item>
    <title><![CDATA[5 trends in global web operations]]></title>
    <link>http://www.imediaconnection.com/content/31431.asp</link>
    <description><![CDATA[It's crucial that advertisers keep up with all the shifting elements in digital marketing. Here are the mega trends emerging in content creation, publishing, and distribution. <BR>]]></description>
    <author><![CDATA[Marc Osofsky]]></author>
    <authorid><![CDATA[7061]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_osofsky_marc_70x70.jpg]]></image>
    <date><![CDATA[April 05, 2012]]></date>
</item><item>
    <title><![CDATA[Why marketers need to rethink the path to purchase]]></title>
    <link>http://www.imediaconnection.com/content/31371.asp</link>
    <description><![CDATA[The journey from awareness to purchase has gotten much more complex. Here are a few basic steps to help you successfully navigate the new digital sales funnel.]]></description>
    <author><![CDATA[Jeff Weidauer]]></author>
    <authorid><![CDATA[34040]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weidauer_jeff_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2012]]></date>
</item><item>
    <title><![CDATA[A brand's guide to content marketing]]></title>
    <link>http://www.imediaconnection.com/content/31401.asp</link>
    <description><![CDATA[When a brand makes the wrong impression, it can kiss a lasting relationship with the consumer goodbye. Here's how optimizing your website with strategic content targeting will help you present the perfect face to consumers. ]]></description>
    <author><![CDATA[Jeff Freund ]]></author>
    <authorid><![CDATA[45496]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Freund_Jeff_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2012]]></date>
</item><item>
    <title><![CDATA[Industry Update: Shazam teams up with Red Bull]]></title>
    <link>http://www.imediaconnection.com/content/31388.asp</link>
    <description><![CDATA[Photobucket names new EVP, Plink announces partnership with Arby's, and other exciting developments in the digital world. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/industry_update_logo_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2012]]></date>
</item><item>
    <title><![CDATA[11 agency buzzwords you need to know]]></title>
    <link>http://www.imediaconnection.com/content/31353.asp</link>
    <description><![CDATA[The endless supply of agency jargon can leave clients dizzy and disoriented. Here are the most confusing agency buzzwords defined to steady your advertising aim.]]></description>
    <author><![CDATA[Sean X Cummings ]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <date><![CDATA[March 28, 2012]]></date>
</item><item>
    <title><![CDATA[How paid, owned, and earned are becoming one]]></title>
    <link>http://www.imediaconnection.com/content/31333.asp</link>
    <description><![CDATA[The lines are blurring between paid, earned, and owned media. Read on for why this confluence is happening, and how marketers can take advantage.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[March 27, 2012]]></date>
</item><item>
    <title><![CDATA[Why you shouldn't overlook affiliate marketing]]></title>
    <link>http://www.imediaconnection.com/content/31336.asp</link>
    <description><![CDATA[Performance marketing monitors the success of your digital strategy down to each individual sale, so avoiding it can be a huge detriment. Here's how to maximize your budget.]]></description>
    <author><![CDATA[Aaron Weissman]]></author>
    <authorid><![CDATA[45291]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Weissman_Aaron_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2012]]></date>
</item><item>
    <title><![CDATA[The massive potential of word-of-mouth]]></title>
    <link>http://www.imediaconnection.com/content/31247.asp</link>
    <description><![CDATA[It's those in the middle of the influencer spectrum who truly steer consumer preferences. But who sways them? Read on for why word-of-mouth is the key to winning over the masses.]]></description>
    <author><![CDATA[Peyman Niforoush]]></author>
    <authorid><![CDATA[4411]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Niforoush_peyman_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2012]]></date>
</item><item>
    <title><![CDATA[Industry Update: The latest news and insights]]></title>
    <link>http://www.imediaconnection.com/content/31241.asp</link>
    <description><![CDATA[HookLogic appoints a new VP of marketing, WebCollage announces partnership with EXPO, and Solve Media launches pre-roll insurance.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/industry_update_logo_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2012]]></date>
</item><item>
    <title><![CDATA[4 tips to focus your digital campaign]]></title>
    <link>http://www.imediaconnection.com/content/31242.asp</link>
    <description><![CDATA[A digital strategy that lacks focus translates into a messy heap of marketing blunders. Here's how to build and stick to a potent digital strategy.]]></description>
    <author><![CDATA[Greg Kihlstr�m ]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2012]]></date>
</item><item>
    <title><![CDATA[When brands brawl: 5 digital ad wars]]></title>
    <link>http://www.imediaconnection.com/content/31182.asp</link>
    <description><![CDATA[While comparative advertising is a powerful strategy for differentiating one product from another, many view it as a dirty game of mockery. Here are five examples of digital ad wars that got ugly.]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2012]]></date>
</item><item>
    <title><![CDATA[The digital strategy that scores for TV advertisers]]></title>
    <link>http://www.imediaconnection.com/content/31157.asp</link>
    <description><![CDATA[Brands that pre-released Super Bowl commercials on the web saw a big payoff -- the videos received&nbsp;more than&nbsp;65 million views before the event. Here's what you can learn from the viral buzz.]]></description>
    <author><![CDATA[Allan Johnson]]></author>
    <authorid><![CDATA[45245]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_johnson_allan_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2012]]></date>
</item><item>
    <title><![CDATA[How to monitor your global reputation]]></title>
    <link>http://www.imediaconnection.com/content/31137.asp</link>
    <description><![CDATA[Responding to service complaints is a daunting task, complicated by the particulars of a multilingual world. Here's how to maintain your brand's image across the globe.]]></description>
    <author><![CDATA[Christian Arno ]]></author>
    <authorid><![CDATA[29542]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arno_christian_70x70.jpg]]></image>
    <date><![CDATA[March 08, 2012]]></date>
</item><item>
    <title><![CDATA[5 tips to ease the pain of rich media ad development ]]></title>
    <link>http://www.imediaconnection.com/content/31156.asp</link>
    <description><![CDATA[Recently, a number of new technologies have arrived that promise to simplify the day-to-day life of the online marketer. Here is a five-point guide to navigating the world of rich media development.]]></description>
    <author><![CDATA[David Simon]]></author>
    <authorid><![CDATA[45069]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Simon_David_70x70.jpg]]></image>
    <date><![CDATA[March 07, 2012]]></date>
</item><item>
    <title><![CDATA[How to create a killer ad proposal ]]></title>
    <link>http://www.imediaconnection.com/content/31126.asp</link>
    <description><![CDATA[Responding to RFPs with the highest quality of client-specific mock-ups is becoming increasingly important. Here's how you can wow potential clients.]]></description>
    <author><![CDATA[Jon Steinberg]]></author>
    <authorid><![CDATA[45070]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Steinberg_Jon_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2012]]></date>
</item><item>
    <title><![CDATA[Industry Update: What you missed this week]]></title>
    <link>http://www.imediaconnection.com/content/31123.asp</link>
    <description><![CDATA[C3 Metrics hires new advisor for TV, Legolas Media adds six more data providers, and Spruce Media announces new COO.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/industry_update_logo_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2012]]></date>
</item><item>
    <title><![CDATA[The best way to translate your copy]]></title>
    <link>http://www.imediaconnection.com/content/31098.asp</link>
    <description><![CDATA[As a general rule, the more unique and message-driven the copy, the greater marketing skill required to treat the copy. Read on for a detailed guide to help you choose between standard translation and a marketing translation service.]]></description>
    <author><![CDATA[Chanin Ballance]]></author>
    <authorid><![CDATA[17927]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ballance_chanin_70x70.jpg]]></image>
    <date><![CDATA[March 01, 2012]]></date>
</item><item>
    <title><![CDATA[10 wonderfully nostalgic digital campaigns]]></title>
    <link>http://www.imediaconnection.com/content/31058.asp</link>
    <description><![CDATA[The internet adores the past. Here are four ways that brands are tapping into nostalgia and retro styles with their online campaigns.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[February 29, 2012]]></date>
</item><item>
    <title><![CDATA[The future of content marketing]]></title>
    <link>http://www.imediaconnection.com/content/31083.asp</link>
    <description><![CDATA[More than ever before, marketers are becoming more ambitious technologically and less reliant on advertising -- meaning that the channel has become just as important as the content. Here's why.]]></description>
    <author><![CDATA[Rebecca Lieb ]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2012]]></date>
</item><item>
    <title><![CDATA[Why the next big thing already happened]]></title>
    <link>http://www.imediaconnection.com/content/31056.asp</link>
    <description><![CDATA[Facebook's core strength isn't that it's a novel concept, but rather a smart application of a very old idea. With this in mind, use this article to help identify what's most marketable about your brand.]]></description>
    <author><![CDATA[Jonathan Salem Baskin]]></author>
    <authorid><![CDATA[38589]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baskin_jonathan_70.JPG]]></image>
    <date><![CDATA[February 24, 2012]]></date>
</item><item>
    <title><![CDATA[7 reasons your co-workers hate you]]></title>
    <link>http://www.imediaconnection.com/content/31036.asp</link>
    <description><![CDATA[So many of us squander important work relationships and act in ways that make our co-workers' skin crawl when we walk in the room. If you suspect that might be you, keep reading.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2012]]></date>
</item><item>
    <title><![CDATA[What digital marketers can learn from TV]]></title>
    <link>http://www.imediaconnection.com/content/31028.asp</link>
    <description><![CDATA[While many claim TV advertising is inefficient, the dollars have stayed with it. Find out why TV is still winning out over digital and how brands should react.]]></description>
    <author><![CDATA[Jack Krawczyk]]></author>
    <authorid><![CDATA[41823]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Krawczyk_Jack_70x07.jpg]]></image>
    <date><![CDATA[February 21, 2012]]></date>
</item><item>
    <title><![CDATA[Industry Update: [x+1] and more]]></title>
    <link>http://www.imediaconnection.com/content/31016.asp</link>
    <description><![CDATA[Liquid Advertising announces two promotions, [x+1] makes new hires, and eXelate launches maX data.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/120217_xplusone_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2012]]></date>
</item><item>
    <title><![CDATA[How to keep your digital employees from jumping ship]]></title>
    <link>http://www.imediaconnection.com/content/30954.asp</link>
    <description><![CDATA[Employment discussions rarely focus on how organizations can prevent existing employees from leaving and finding work elsewhere -- especially in digital, where poaching is rife and training is expensive. Find out what you can do to keep good employees of all ages.]]></description>
    <author><![CDATA[Erika Weinstein ]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[February 16, 2012]]></date>
</item><item>
    <title><![CDATA[The 8 stages of digital marketing success]]></title>
    <link>http://www.imediaconnection.com/content/31002.asp</link>
    <description><![CDATA[Before diving blindly into the crowded pool of online advertising, marketers need to embrace the structure of a digital marketing manual. Read on for an "Infomications" roadmap.]]></description>
    <author><![CDATA[John Wilson ]]></author>
    <authorid><![CDATA[45092]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wilson_John_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2012]]></date>
</item><item>
    <title><![CDATA[How to get the most out of the new gTLDs]]></title>
    <link>http://www.imediaconnection.com/content/30974.asp</link>
    <description><![CDATA[As the internet becomes more personal, brands need a crucial differentiator to target the right segments. Here's how to leverage both the right and left side of the dot, and transform your brand's domain from generic to specific.]]></description>
    <author><![CDATA[Jim Rogers ]]></author>
    <authorid><![CDATA[44839]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rogers_Jim_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2012]]></date>
</item><item>
    <title><![CDATA[5 hot new jobs for digital marketers]]></title>
    <link>http://www.imediaconnection.com/content/30926.asp</link>
    <description><![CDATA[The new jobs emerging this year represent a real change that's happening to our marketing strategies. Read about these exciting positions and why you should know about them.]]></description>
    <author><![CDATA[Robert Rose]]></author>
    <authorid><![CDATA[3953]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rose_rob_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2012]]></date>
</item><item>
    <title><![CDATA[3 tricks for more visitor clicks]]></title>
    <link>http://www.imediaconnection.com/content/30991.asp</link>
    <description><![CDATA[In terms of human behavior, three conditions must be present for a person to take action: motivation, ability, and an effective trigger.&nbsp;Here's how to ensure your customers are prepared to click and buy.]]></description>
    <author><![CDATA[Tim Ash]]></author>
    <authorid><![CDATA[44935]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ash_Tim_70x70.jpg]]></image>
    <date><![CDATA[February 08, 2012]]></date>
</item><item>
    <title><![CDATA[How to cash in on banned ads]]></title>
    <link>http://www.imediaconnection.com/content/30890.asp</link>
    <description><![CDATA[Maybe it's time your brand took some risks. These days, the tags "banned" or "too hot for TV" are desirable, and if you're smart, you can turn a rejected ad into an online sensation.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2012]]></date>
</item><item>
    <title><![CDATA[How brands can reach consumers on every platform]]></title>
    <link>http://www.imediaconnection.com/content/30956.asp</link>
    <description><![CDATA[Media brands that connect with consumers on only one platform are missing the boat. Here's how to reach consumers across the entire web by increasing brand value and demand.]]></description>
    <author><![CDATA[Kimberly Ficarra ]]></author>
    <authorid><![CDATA[44616]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ficarra_kimberly_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2012]]></date>
</item><item>
    <title><![CDATA[Industry Update: Yahoo and more]]></title>
    <link>http://www.imediaconnection.com/content/30965.asp</link>
    <description><![CDATA[Yahoo makes new hires, Digitas and Walgreens launch "Play Cupid" Facebook game, and Buddy Media announces record growth.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/120203_yahoo_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2012]]></date>
</item><item>
    <title><![CDATA[What new gTLDs mean for your brand]]></title>
    <link>http://www.imediaconnection.com/content/30884.asp</link>
    <description><![CDATA[ICANN is expected to publish a list of up to 1,000 applications for the new domain name extensions. Here's what you can anticipate when these gTLDs become part of the digital space.]]></description>
    <author><![CDATA[Joshua Bourne]]></author>
    <authorid><![CDATA[17192]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Bourne_Josh_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2012]]></date>
</item><item>
    <title><![CDATA[Why you should look beyond Google]]></title>
    <link>http://www.imediaconnection.com/content/30905.asp</link>
    <description><![CDATA[You don't have to rely on Google to generate leads. Opt-in email targeting, alternative pay-per-click networks, and social media marketing are worth a closer look.]]></description>
    <author><![CDATA[Daniel Yomtobian]]></author>
    <authorid><![CDATA[4867]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yomtobian_daniel_70x70.jpg]]></image>
    <date><![CDATA[January 31, 2012]]></date>
</item><item>
    <title><![CDATA[The benefits of integrating paid, owned, and earned media]]></title>
    <link>http://www.imediaconnection.com/content/30906.asp</link>
    <description><![CDATA[The concept of paid, owned, and earned media has evolved. What were once separate notions of media can be integrated to better serve brands and consumers. Here's how to win with a combined strategy.]]></description>
    <author><![CDATA[Peyman Nilforoush]]></author>
    <authorid><![CDATA[4411]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Niforoush_peyman_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2012]]></date>
</item><item>
    <title><![CDATA[How to raise ROI on daily deals]]></title>
    <link>http://www.imediaconnection.com/content/30883.asp</link>
    <description><![CDATA[If a daily deal promotion is poorly planned, it can turn a business opportunity into a business nightmare. Here's how to ensure you make bank on your online offer.]]></description>
    <author><![CDATA[Grey Garner]]></author>
    <authorid><![CDATA[44580]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Garner_Grey_70x70.jpg]]></image>
    <date><![CDATA[January 27, 2012]]></date>
</item><item>
    <title><![CDATA[What the decline of print means for digital]]></title>
    <link>http://www.imediaconnection.com/content/30879.asp</link>
    <description><![CDATA[As the print industry continues its downward spiral, digital marketers must begin to make the changes needed for the future. Read on for how to deal with the rise of visual information.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[January 24, 2012]]></date>
</item><item>
    <title><![CDATA[How to bolster ad effectiveness in a sagging economy]]></title>
    <link>http://www.imediaconnection.com/content/30881.asp</link>
    <description><![CDATA[Advertisers need to invest less in creative development and media placement when the economy is weak. Here's how ads can still motivate consumers despite a lack of discretionary income.]]></description>
    <author><![CDATA[Aaron Katz]]></author>
    <authorid><![CDATA[44427]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Katz_Aaron_70x70.jpg]]></image>
    <date><![CDATA[January 24, 2012]]></date>
</item><item>
    <title><![CDATA[5 marketing tips for putting customers first ]]></title>
    <link>http://www.imediaconnection.com/content/30844.asp</link>
    <description><![CDATA[Great customer service is as beneficial for the brand as it is for the client. Here are five steps to creating mutually rewarding campaigns.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2012]]></date>
</item><item>
    <title><![CDATA[9 campaigns that won with humor]]></title>
    <link>http://www.imediaconnection.com/content/30849.asp</link>
    <description><![CDATA[These nine brands did what many try but few succeed in doing -- create funny campaigns that capture our attention and drive action.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[January 20, 2012]]></date>
</item><item>
    <title><![CDATA[Media Motion: Legolas Media, Yahoo, and Digitas]]></title>
    <link>http://www.imediaconnection.com/content/30857.asp</link>
    <description><![CDATA[Announcements by Attensity, House Party, and Remark Media, plus other news about industry hires, partnerships, and launches.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/120120_Legolas_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2012]]></date>
</item><item>
    <title><![CDATA[5 trends in pay-per-click marketing]]></title>
    <link>http://www.imediaconnection.com/content/30846.asp</link>
    <description><![CDATA[Before plunging into PPC advertising, marketers should evaluate emerging trends. Here are the latest developments to ensure up-to-date campaigns and strategic spending.]]></description>
    <author><![CDATA[Crystal Anderson]]></author>
    <authorid><![CDATA[7622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_crystal_70x70.jpg]]></image>
    <date><![CDATA[January 19, 2012]]></date>
</item><item>
    <title><![CDATA[7 marketing buzzwords you need to know]]></title>
    <link>http://www.imediaconnection.com/content/30831.asp</link>
    <description><![CDATA[Our words define us, so identifying emerging terms such as "cloudsourcing" and "gamification" can tell us something about where we're headed, or where we want to go.&nbsp;Here are&nbsp;the seven buzzwords that should be on your lips.]]></description>
    <author><![CDATA[Eric Anderson]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2012]]></date>
</item><item>
    <title><![CDATA[How to play nice with your development team]]></title>
    <link>http://www.imediaconnection.com/content/30843.asp</link>
    <description><![CDATA[Once you see beyond the surface of digital media strategies, you can identify new possibilities to stay ahead of the curve. Here are three tips to taking on tech talk and development to sharpen the competitive edge of your campaigns. ]]></description>
    <author><![CDATA[Shawn Rorick]]></author>
    <authorid><![CDATA[2751]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rorick_Shawn_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2012]]></date>
</item><item>
    <title><![CDATA[5 ways to make your company future-friendly]]></title>
    <link>http://www.imediaconnection.com/content/30845.asp</link>
    <description><![CDATA[If you want your company to thrive, make sure you aren't stuck looking backward. Here are five ways to prepare for the future.]]></description>
    <author><![CDATA[Peter C. Horan]]></author>
    <authorid><![CDATA[2162]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_horan_peter_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2012]]></date>
</item><item>
    <title><![CDATA[7 steps to localize your social media campaign]]></title>
    <link>http://www.imediaconnection.com/content/30828.asp</link>
    <description><![CDATA[Marketers understand that localized campaigns drive sales by increasing relevance and engagement, but many companies fail to execute on the local front. Here's how to "go local" in the social sphere.]]></description>
    <author><![CDATA[Peter Heffring]]></author>
    <authorid><![CDATA[44251]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Heffring_Peter_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2012]]></date>
</item><item>
    <title><![CDATA[9 digital campaigns to learn from]]></title>
    <link>http://www.imediaconnection.com/content/30772.asp</link>
    <description><![CDATA[These crafty campaigns reveal how far marketing has moved toward embracing digital creativity. Read on to learn from these integrated, multi-execution efforts and powerful one-offs.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[January 13, 2012]]></date>
</item><item>
    <title><![CDATA[The most important thing to invest in this year]]></title>
    <link>http://www.imediaconnection.com/content/30794.asp</link>
    <description><![CDATA[Big data hasn't gotten the same buzz as social media, but it offers value from the outset. Get ahead of the game with our tips.]]></description>
    <author><![CDATA[Jeff Weidauer]]></author>
    <authorid><![CDATA[34040]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weidauer_jeff_70x70.jpg]]></image>
    <date><![CDATA[January 12, 2012]]></date>
</item><item>
    <title><![CDATA[5 trends in enterprise social media you must know]]></title>
    <link>http://www.imediaconnection.com/content/30770.asp</link>
    <description><![CDATA[Companies must progress from fruitless social media experimentation to sound execution. Here are five upcoming developments to help revamp your social campaign. ]]></description>
    <author><![CDATA[Ragy Thomas]]></author>
    <authorid><![CDATA[44412]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Thomas_Ragy_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2012]]></date>
</item><item>
    <title><![CDATA[8 marketing partnerships that succeeded ]]></title>
    <link>http://www.imediaconnection.com/content/30776.asp</link>
    <description><![CDATA[To tap the market's full potential, it helps to work together. Here are eight cutting-edge examples of digital marketing alliances to jumpstart your cooperative thinking. ]]></description>
    <author><![CDATA[Kyle Montero]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <date><![CDATA[January 10, 2012]]></date>
</item><item>
    <title><![CDATA[What marketers should ponder this year]]></title>
    <link>http://www.imediaconnection.com/content/30792.asp</link>
    <description><![CDATA[While industry predictions are fascinating, they are merely a guessing game. Rather than asking what's next, a more relevant question is "what's important?"]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[January 10, 2012]]></date>
</item><item>
    <title><![CDATA[5 new rules for a knock-out pitch]]></title>
    <link>http://www.imediaconnection.com/content/30759.asp</link>
    <description><![CDATA[Love 'em or hate 'em, the agency pitch is here to stay. Use this article to make sure your pitch is not just a formulaic, run of the mill boring meeting, but a performance that leaves them begging for more.]]></description>
    <author><![CDATA[Michael Weiss]]></author>
    <authorid><![CDATA[44561]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weiss_michael_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2012]]></date>
</item><item>
    <title><![CDATA[Trends you can�t ignore: Social TV and word-of-mouth]]></title>
    <link>http://www.imediaconnection.com/content/30741.asp</link>
    <description><![CDATA[If you thought 2011 was a big year in the world of digital advertising, the new year will blow your mind. Here are two important trends you must know when moving forward.]]></description>
    <author><![CDATA[Matt Arkin]]></author>
    <authorid><![CDATA[42157]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Arkin_Matt__70x70.jpg]]></image>
    <date><![CDATA[January 06, 2012]]></date>
</item><item>
    <title><![CDATA[Media Motion: Hipcricket, R/GA, and United Future]]></title>
    <link>http://www.imediaconnection.com/content/30757.asp</link>
    <description><![CDATA[Announcements by blurbIQ, MediaBrix, and Red Door Interactive plus other news about industry hires, partnerships, and launches.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/120106_hipcricket_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2012]]></date>
</item><item>
    <title><![CDATA[3 ways to take conversions to new heights]]></title>
    <link>http://www.imediaconnection.com/content/30740.asp</link>
    <description><![CDATA[How can marketers improve their current conversion rates? Here's how to personalize marketing across multiple channels to create a deeply engaging consumer experience.]]></description>
    <author><![CDATA[Anurag Wadehra]]></author>
    <authorid><![CDATA[44393]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wadehra_Anurag__70x70.jpg]]></image>
    <date><![CDATA[January 05, 2012]]></date>
</item><item>
    <title><![CDATA[The 10 hottest media trends for 2012]]></title>
    <link>http://www.imediaconnection.com/content/30723.asp</link>
    <description><![CDATA[Last year was another great one for online advertising. Read on for the digital media trends we need to watch in 2012.]]></description>
    <author><![CDATA[Dean Donaldson]]></author>
    <authorid><![CDATA[6227]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_donaldson_dean_70x70.jpg]]></image>
    <date><![CDATA[January 04, 2012]]></date>
</item><item>
    <title><![CDATA[Why mobile advertising isn't working for you]]></title>
    <link>http://www.imediaconnection.com/content/30669.asp</link>
    <description><![CDATA[Fragmentation, outdated ideas, and erratic executions have killed the growth of mobile advertising. Here's how to revive your marketing campaign.]]></description>
    <author><![CDATA[Srini Dharmaji]]></author>
    <authorid><![CDATA[35824]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dharmaji_srini_70(1).jpg]]></image>
    <date><![CDATA[January 03, 2012]]></date>
</item><item>
    <title><![CDATA[7 digital marketing predictions for 2012]]></title>
    <link>http://www.imediaconnection.com/content/30687.asp</link>
    <description><![CDATA[This year, we saw everything from senior citizens on Facebook to the IPOs of both LinkedIn and Groupon. Here are some predictions for the year ahead.]]></description>
    <author><![CDATA[Anthony Joseph]]></author>
    <authorid><![CDATA[44370]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Joseph_Anthony_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2011]]></date>
</item><item>
    <title><![CDATA[How to stop wasting your PPC budget]]></title>
    <link>http://www.imediaconnection.com/content/30670.asp</link>
    <description><![CDATA[When developing your marketing campaign, it's easy to overlook important settings and tactics. Use this guide to ensure efficient spending on ads that drive consumers to targeted actions.]]></description>
    <author><![CDATA[Crystal Anderson]]></author>
    <authorid><![CDATA[7622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_crystal_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2011]]></date>
</item><item>
    <title><![CDATA[4 marketing megatrends you need to watch]]></title>
    <link>http://www.imediaconnection.com/content/30690.asp</link>
    <description><![CDATA[Is Facebook's star losing its shine? Will our industry finally gain access to better metrics? Let's take a look at these and other recent industry developments and their prospects for the coming year.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[December 14, 2011]]></date>
</item><item>
    <title><![CDATA[10 tech startups that wowed us]]></title>
    <link>http://www.imediaconnection.com/content/30628.asp</link>
    <description><![CDATA[Successful startups know that the fastest way to growth and profitability is to target common problems. Check out these new solutions to some of digital marketers' woes.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[December 14, 2011]]></date>
</item><item>
    <title><![CDATA[The pros and cons of affiliate marketing ]]></title>
    <link>http://www.imediaconnection.com/content/30615.asp</link>
    <description><![CDATA[Affiliate marketing can drive sales transactions and awareness, but seasoned marketers warn that its cost-benefit analysis doesn't always pan out. Read on to see if it's right for you. ]]></description>
    <author><![CDATA[Joanna Janus]]></author>
    <authorid><![CDATA[26297]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_janus_joanna_70x70.jpg]]></image>
    <date><![CDATA[December 13, 2011]]></date>
</item><item>
    <title><![CDATA[How to market to foreign language speakers]]></title>
    <link>http://www.imediaconnection.com/content/30618.asp</link>
    <description><![CDATA[Over half of all Google searches are made in a language other than English -- and that number is rapidly growing. Here are six essential tips to help you curry favor with the foreign lingo crowd.]]></description>
    <author><![CDATA[Christian Arno]]></author>
    <authorid><![CDATA[29542]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arno_christian_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2011]]></date>
</item><item>
    <title><![CDATA[Media Motion: VivaKi, Digital Broadcasting Group, and 90octane]]></title>
    <link>http://www.imediaconnection.com/content/30672.asp</link>
    <description><![CDATA[Announcements by The Visionaire Group, blurbIQ, and Catalyst S+F plus other news about industry hires, partnerships, and launches.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/111209_vivaki_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2011]]></date>
</item><item>
    <title><![CDATA[A marketer's guide to the privacy debate]]></title>
    <link>http://www.imediaconnection.com/content/30629.asp</link>
    <description><![CDATA[What exactly can the government regulate? Use this guide to clarify the blurred line between consumer privacy and marketing practices.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(1).jpg]]></image>
    <date><![CDATA[December 08, 2011]]></date>
</item><item>
    <title><![CDATA[6 tips to engage the holiday shopper]]></title>
    <link>http://www.imediaconnection.com/content/30624.asp</link>
    <description><![CDATA[As e-commerce sales continue to rise, it's important to provide consumers with engaging content that encourages social sharing. Here are six sure-fire ways to connect with consumers over the holidays. ]]></description>
    <author><![CDATA[ Jeff Ragovin]]></author>
    <authorid><![CDATA[7618]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ragovin_jeff_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2011]]></date>
</item><item>
    <title><![CDATA[iMedia Agency Award Winners 2011]]></title>
    <link>http://www.imediaconnection.com/content/30647.asp</link>
    <description><![CDATA[The inaugural iMedia Agency Awards highlight the most innovative agencies of the last year, as well as those agencies leading the pack in social media, video, mobile, and more. See the full list of winners.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo-agency-award-2011_70x70.jpg]]></image>
    <date><![CDATA[December 07, 2011]]></date>
</item><item>
    <title><![CDATA[How to ensure your content marketing is sustainable]]></title>
    <link>http://www.imediaconnection.com/content/30663.asp</link>
    <description><![CDATA[It's essential to plan for continuity in content marketing. Read on for strategies and tactics marketers can adopt to ensure longevity. ]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2011]]></date>
</item><item>
    <title><![CDATA[Top 10 epic fails of 2011]]></title>
    <link>http://www.imediaconnection.com/content/30631.asp</link>
    <description><![CDATA[This year's marketing fails resulted in boycotts, rage-filled tweets, and stern Facebook statuses. Here are the most memorable digital advertising stumbles of 2011. ]]></description>
    <author><![CDATA[Tricia Despres]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2011]]></date>
</item><item>
    <title><![CDATA[Signs that you're too reliant on outsourcing]]></title>
    <link>http://www.imediaconnection.com/content/30620.asp</link>
    <description><![CDATA[Outsourcing certain marketing functions is not always the best option. In fact, owning your own data can give you a key advantage. Read on for four ways to ensure proper control.]]></description>
    <author><![CDATA[John Nardone]]></author>
    <authorid><![CDATA[14888]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nardone_john_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2011]]></date>
</item><item>
    <title><![CDATA[3 warnings of a digital marketing apocalypse]]></title>
    <link>http://www.imediaconnection.com/content/30593.asp</link>
    <description><![CDATA[The year 2012 might not mark the true apocalypse, but will it be the end of the world for digital marketing? Here are three dangers to think about going in to the new year.]]></description>
    <author><![CDATA[Mark Hughes]]></author>
    <authorid><![CDATA[2244]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hughes_mark_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2011]]></date>
</item><item>
    <title><![CDATA[How to talk a client off the ledge]]></title>
    <link>http://www.imediaconnection.com/content/30596.asp</link>
    <description><![CDATA[Dealing with challenging clients is a fact of agency life, so it's best to be prepared for the worst. Use this guide to help steer your clients away from the cliff and toward greener pastures. ]]></description>
    <author><![CDATA[Lisa Kaufmann]]></author>
    <authorid><![CDATA[43922]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kaufmann_lisa_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2011]]></date>
</item><item>
    <title><![CDATA[The key to marketing success: Slow down]]></title>
    <link>http://www.imediaconnection.com/content/30594.asp</link>
    <description><![CDATA[For marketers, the speed of innovation and access to an unprecedented volume of real-time data can be terrifying. Here's how to engage your consumers in the face of dizzying change.]]></description>
    <author><![CDATA[Linda Fisk]]></author>
    <authorid><![CDATA[41863]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fisk_linda_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2011]]></date>
</item><item>
    <title><![CDATA[Ways to build a better workplace]]></title>
    <link>http://www.imediaconnection.com/content/30544.asp</link>
    <description><![CDATA[A great business model without an inspired staff is a swimming pool without water. Here's how to form a winning company by creating the best environment for your employees.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[November 29, 2011]]></date>
</item><item>
    <title><![CDATA[How to win back old customers via email]]></title>
    <link>http://www.imediaconnection.com/content/30490.asp</link>
    <description><![CDATA[While gaining new customers is important, don't forget to reconnect with your old ones. Learn how to win them back.]]></description>
    <author><![CDATA[Janine Popick]]></author>
    <authorid><![CDATA[39591]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_popick_janine_70x70.jpg]]></image>
    <date><![CDATA[November 23, 2011]]></date>
</item><item>
    <title><![CDATA[Media Motion: Digitas, MediaBrix, and Atari]]></title>
    <link>http://www.imediaconnection.com/content/30551.asp</link>
    <description><![CDATA[Announcements by KlickThru, [x+1], and appssavvy, plus other news about industry hires, partnerships, and launches.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/111123_digitas_70x70.jpg]]></image>
    <date><![CDATA[November 23, 2011]]></date>
</item><item>
    <title><![CDATA[Why truly immersive ads are always viral]]></title>
    <link>http://www.imediaconnection.com/content/30560.asp</link>
    <description><![CDATA[With the proliferation of new technologies, audiences have come to expect ever-more sophisticated marketing techniques. Here are several examples of campaigns that nailed immersive advertising by providing a flawless interactive user experience.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[November 22, 2011]]></date>
</item><item>
    <title><![CDATA[How to turn your holiday retail site into an online profit center]]></title>
    <link>http://www.imediaconnection.com/content/30481.asp</link>
    <description><![CDATA[Retail media focuses on engaging shoppers in their path-to-purchase online. Here are three questions retailers should ask themselves before implementing a media strategy.]]></description>
    <author><![CDATA[John Federman]]></author>
    <authorid><![CDATA[4490]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_federman_john_70x70.jpg]]></image>
    <date><![CDATA[November 22, 2011]]></date>
</item><item>
    <title><![CDATA[How to compete against the internet titans]]></title>
    <link>http://www.imediaconnection.com/content/30530.asp</link>
    <description><![CDATA[Google, Facebook, Amazon, and Apple are positioned to dominate a broad range of businesses. Here are some strategies for success in the face of immense power.]]></description>
    <author><![CDATA[Peter C. Horan]]></author>
    <authorid><![CDATA[2162]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_horan_peter_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2011]]></date>
</item><item>
    <title><![CDATA[How to create a better customer journey]]></title>
    <link>http://www.imediaconnection.com/content/30505.asp</link>
    <description><![CDATA[As shopping experiences become increasingly complex, it's necessary to understand how your customers move through the sales funnel. Learn about an exciting new approach.]]></description>
    <author><![CDATA[Charles Wiedenhoft ]]></author>
    <authorid><![CDATA[15127]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wiedenhoft_Charles_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2011]]></date>
</item><item>
    <title><![CDATA[The iMedia 25: Top innovators in digital marketing]]></title>
    <link>http://www.imediaconnection.com/content/30491.asp</link>
    <description><![CDATA[iMedia presents its 2011 list of cutting-edge creatives, strategists, and technology thought leaders. See who made the cut!]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/imedia25-70x70.jpg]]></image>
    <date><![CDATA[November 16, 2011]]></date>
</item><item>
    <title><![CDATA[The clients that agencies hate]]></title>
    <link>http://www.imediaconnection.com/content/30466.asp</link>
    <description><![CDATA[Agencies go off the record to reveal their worst client stories -- the funny, the ugly, and the inexplicable. ]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[November 15, 2011]]></date>
</item><item>
    <title><![CDATA[Why you need to consider daily marketing messages]]></title>
    <link>http://www.imediaconnection.com/content/30482.asp</link>
    <description><![CDATA[Today, brand marketers operate on slow seasonal cycles. Here's how to optimize your campaign by creating marketing messages on a daily basis.]]></description>
    <author><![CDATA[Will Price]]></author>
    <authorid><![CDATA[41713]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_price_will_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2011]]></date>
</item><item>
    <title><![CDATA[4 ways to rapidly optimize your website]]></title>
    <link>http://www.imediaconnection.com/content/30419.asp</link>
    <description><![CDATA[A website that can easily adapt to the evolving needs of your visitors will generate business value. Here's how to analyze and improve your site based on lessons from the retail world.]]></description>
    <author><![CDATA[Glenn Conradt]]></author>
    <authorid><![CDATA[41679]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Conradt_Glenn_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2011]]></date>
</item><item>
    <title><![CDATA[Media Motion: Pandora, Martin Williams, and Jun Group]]></title>
    <link>http://www.imediaconnection.com/content/30488.asp</link>
    <description><![CDATA[Announcements by Compass Labs, Zibaba, and LeadLife Solutions, plus other news about industry hires, partnerships, and launches.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/111111_pandora_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2011]]></date>
</item><item>
    <title><![CDATA[Vote for your Agency Award winners today!]]></title>
    <link>http://www.imediaconnection.com/content/30464.asp</link>
    <description><![CDATA[The finalists have been chosen for the iMedia Agency Awards. Check out the nominees and cast your vote for the winner. ]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc_100x100.jpg]]></image>
    <date><![CDATA[November 10, 2011]]></date>
</item><item>
    <title><![CDATA[7 media planning mistakes to avoid ]]></title>
    <link>http://www.imediaconnection.com/content/30444.asp</link>
    <description><![CDATA[To succeed in media planning, you have to be sharp, stay on your toes, and follow the industry like a hawk. Here are common areas where most planners stumble.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[November 09, 2011]]></date>
</item><item>
    <title><![CDATA[Why brands want agencies that collaborate well]]></title>
    <link>http://www.imediaconnection.com/content/30456.asp</link>
    <description><![CDATA[In the effort to juggle ever-increasing digital marketing avenues, big brands are starting to work with multiple agencies. Here's why it's imperative that your company plays well with others. ]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2011]]></date>
</item><item>
    <title><![CDATA[11 ways to be a charming marketer]]></title>
    <link>http://www.imediaconnection.com/content/30414.asp</link>
    <description><![CDATA[Digital marketers might work online, but our offline interactions are what make the lasting impressions that lead to professional success. Use this article to ensure you're remembered fondly. ]]></description>
    <author><![CDATA[Kent Speakman]]></author>
    <authorid><![CDATA[17191]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_speakman_kent_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2011]]></date>
</item><item>
    <title><![CDATA[FTC Chair calls for ad transparency]]></title>
    <link>http://www.imediaconnection.com/content/30430.asp</link>
    <description><![CDATA[The industry's most powerful figure weighs in on privacy, transparency, and how social and mobile complicate everything.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[November 04, 2011]]></date>
</item><item>
    <title><![CDATA[How to implement a zero-waste ad strategy]]></title>
    <link>http://www.imediaconnection.com/content/30359.asp</link>
    <description><![CDATA[With a limited budget, it's important to be efficient. Here's how zero-waste advertising can put your company on top.]]></description>
    <author><![CDATA[Jay Samit]]></author>
    <authorid><![CDATA[33763]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_samit_jay_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2011]]></date>
</item><item>
    <title><![CDATA[A marketer's guide to geek speak]]></title>
    <link>http://www.imediaconnection.com/content/30417.asp</link>
    <description><![CDATA[Despite disparate skill sets and languages spoken by marketers and developers, both teams have to work together as colleagues, not enemies. Here's how to get everyone striving toward common goals.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2011]]></date>
</item><item>
    <title><![CDATA[Media Motion: blurbIQ, McCann Erickson, and Wikia]]></title>
    <link>http://www.imediaconnection.com/content/30381.asp</link>
    <description><![CDATA[Announcements by Underdog Media, Datonics, and Ooyala, plus other news about industry hires, partnerships, and launches.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/111028_blurbiq_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2011]]></date>
</item><item>
    <title><![CDATA[Your step-by-step guide to acquiring a gTLD]]></title>
    <link>http://www.imediaconnection.com/content/30356.asp</link>
    <description><![CDATA[The process of applying for and launching a new generic top-level domain takes time, careful planning, and serious attention to detail. Read ahead to get started. ]]></description>
    <author><![CDATA[Josh Bourne]]></author>
    <authorid><![CDATA[17192]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bourne_josh_70x70.jpg]]></image>
    <date><![CDATA[October 26, 2011]]></date>
</item><item>
    <title><![CDATA[Nomination process begins for the iMedia Agency Awards]]></title>
    <link>http://www.imediaconnection.com/content/30326.asp</link>
    <description><![CDATA[We need your nominations! The inaugural iMedia Agency Awards is inviting iMedia readers to nominate the agencies leading the industry forward in strategic areas such as social media, video, mobile, DOOH, and more.]]></description>
    <author><![CDATA[Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70.jpg]]></image>
    <date><![CDATA[October 20, 2011]]></date>
</item><item>
    <title><![CDATA[How to better leverage earned media for your brand]]></title>
    <link>http://www.imediaconnection.com/content/30261.asp</link>
    <description><![CDATA[Your brand's content can be a part of the conversation, but you must have something meaningful to say. Here's how to think like a publisher and get the most out of earned media.]]></description>
    <author><![CDATA[Pete Spande]]></author>
    <authorid><![CDATA[40942]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spande_pete_70x70.jpg]]></image>
    <date><![CDATA[October 19, 2011]]></date>
</item><item>
    <title><![CDATA[6 signs your job is in danger ]]></title>
    <link>http://www.imediaconnection.com/content/30282.asp</link>
    <description><![CDATA[What are the top indicators that your digital marketing job might be in jeopardy? Here's the vulture's-eye view.]]></description>
    <author><![CDATA[Eric Anderson]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <date><![CDATA[October 19, 2011]]></date>
</item><item>
    <title><![CDATA[The system that can change your business]]></title>
    <link>http://www.imediaconnection.com/content/30236.asp</link>
    <description><![CDATA[So you just bought a web content management system. Now what? Here are five tips to get you off on the right foot with implementation and increasing ROI.]]></description>
    <author><![CDATA[Jeremy Nurse]]></author>
    <authorid><![CDATA[41085]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jeremy_nurse_70x70.jpg]]></image>
    <date><![CDATA[October 18, 2011]]></date>
</item><item>
    <title><![CDATA[Media Motion: R/GA, Spike, and adBrite]]></title>
    <link>http://www.imediaconnection.com/content/30289.asp</link>
    <description><![CDATA[Announcements by 33Across, Digitas, and Local.com, plus other news about industry hires, partnerships, and launches.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/111014_adbrite_30289_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2011]]></date>
</item><item>
    <title><![CDATA[How to turn customers into brand fanatics]]></title>
    <link>http://www.imediaconnection.com/content/30251.asp</link>
    <description><![CDATA[If you nurture your loyal customers, they will become valuable voices in support of your company. Here's how to make that happen.]]></description>
    <author><![CDATA[Ashish Mistry]]></author>
    <authorid><![CDATA[41153]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mistry_ashish_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2011]]></date>
</item><item>
    <title><![CDATA[4 ways you're annoying your online audience]]></title>
    <link>http://www.imediaconnection.com/content/30191.asp</link>
    <description><![CDATA[In the effort to capture attention, ads can easily go from interesting to irritating. Here's how to ensure your ads are well received. ]]></description>
    <author><![CDATA[Peter Platt]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70_new.jpg]]></image>
    <date><![CDATA[October 07, 2011]]></date>
</item><item>
    <title><![CDATA[Why smart brands embrace digital content marketing]]></title>
    <link>http://www.imediaconnection.com/content/30104.asp</link>
    <description><![CDATA[Digital marketers must constantly update their approaches to stay current. However, sometimes tried-and-true methods work the best. Learn why advertisers are about to experience a renaissance in content marketing.]]></description>
    <author><![CDATA[David Sasson]]></author>
    <authorid><![CDATA[41086]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sasson_david_70x70.jpg]]></image>
    <date><![CDATA[October 04, 2011]]></date>
</item><item>
    <title><![CDATA[Media Motion: Allen & Gerritsen, Rockfish, and Tribal Fusion ]]></title>
    <link>http://www.imediaconnection.com/content/30134.asp</link>
    <description><![CDATA[Announcements by Buddy Media, OpenFeint, and Yahoo, plus other news about industry hires, partnerships, and launches.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/mm_tribal_fusion_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2011]]></date>
</item><item>
    <title><![CDATA[Brands redefining social media in 2011]]></title>
    <link>http://www.imediaconnection.com/content/30043.asp</link>
    <description><![CDATA[iMedia presents its 2011 list of brands that are on top when it comes to engaging consumers on social media platforms. See which ones made the cut! ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/imedia25-70x70.jpg]]></image>
    <date><![CDATA[September 28, 2011]]></date>
</item><item>
    <title><![CDATA[The most cost-effective and undervalued campaign element]]></title>
    <link>http://www.imediaconnection.com/content/30095.asp</link>
    <description><![CDATA[Images are powerful marketing tools that can better convey a message than many other media. Find out how you should be using them.]]></description>
    <author><![CDATA[Joanna Janus]]></author>
    <authorid><![CDATA[26297]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_janus_joanna_70x70.jpg]]></image>
    <date><![CDATA[September 27, 2011]]></date>
</item><item>
    <title><![CDATA[Why your brand should invest in a category-defining domain name]]></title>
    <link>http://www.imediaconnection.com/content/30012.asp</link>
    <description><![CDATA[When properly leveraged, a strong category-defining domain name can capture large volumes of online traffic, thereby driving revenue and increasing online brand presence. Here's how.<BR>]]></description>
    <author><![CDATA[Taylor Frank]]></author>
    <authorid><![CDATA[40513]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_frank_taylor_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2011]]></date>
</item><item>
    <title><![CDATA[The right (and wrong) ways to get promoted ]]></title>
    <link>http://www.imediaconnection.com/content/29976.asp</link>
    <description><![CDATA[We all want to move up in our digital marketing careers. Here's how to go about doing it.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2011]]></date>
</item><item>
    <title><![CDATA[Media Motion: Yahoo, Spike TV, and AudienceScience ]]></title>
    <link>http://www.imediaconnection.com/content/29980.asp</link>
    <description><![CDATA[Announcements by Arnold Worldwide, Digitas, and Vizu Corp., plus other news about industry hires, partnerships, and launches.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/yahoo_logo_70.jpg]]></image>
    <date><![CDATA[September 16, 2011]]></date>
</item><item>
    <title><![CDATA[Simple steps for planning your marketing content ]]></title>
    <link>http://www.imediaconnection.com/content/29981.asp</link>
    <description><![CDATA[To ensure that your marketing strategy informs all your content -- no matter where it's published -- you need a document that will guide your content development team. Here's how to create it. ]]></description>
    <author><![CDATA[Ami Walsh]]></author>
    <authorid><![CDATA[34392]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_walsh_ami_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2011]]></date>
</item><item>
    <title><![CDATA[How to succeed in the global market]]></title>
    <link>http://www.imediaconnection.com/content/29883.asp</link>
    <description><![CDATA[Businesses that want to grow internationally need to listen to the desires of their potential customers abroad. Follow these tips for translation and localization to avoid the pitfalls of a poorly executed global campaign.]]></description>
    <author><![CDATA[Liz Elting]]></author>
    <authorid><![CDATA[39704]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elting_liz_70x70.jpg]]></image>
    <date><![CDATA[September 13, 2011]]></date>
</item><item>
    <title><![CDATA[A marketer's guide to finding cash]]></title>
    <link>http://www.imediaconnection.com/content/29869.asp</link>
    <description><![CDATA[In this economic climate, every penny counts. Here are five tips to consider when searching for digital dollars.]]></description>
    <author><![CDATA[Scott Esmond]]></author>
    <authorid><![CDATA[15179]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_esmond_scott_70x70.jpg]]></image>
    <date><![CDATA[September 13, 2011]]></date>
</item><item>
    <title><![CDATA[5 reasons you should love your job ]]></title>
    <link>http://www.imediaconnection.com/content/29885.asp</link>
    <description><![CDATA[Why all the stern looks on marketers' faces these days? Now is the best time ever to be in our industry. Here's why.]]></description>
    <author><![CDATA[Robert Rose]]></author>
    <authorid><![CDATA[3953]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rose_rob_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2011]]></date>
</item><item>
    <title><![CDATA[Digital's competitive outlook for 2012 and beyond ]]></title>
    <link>http://www.imediaconnection.com/content/29860.asp</link>
    <description><![CDATA[Do recent acquisitions mark the beginning of an inevitable consolidation wave that will squeeze out the smaller companies in our industry? Read on to see what the future holds. ]]></description>
    <author><![CDATA[Ronnie Lavi]]></author>
    <authorid><![CDATA[21297]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lavi_ronnie_70x70.jpg]]></image>
    <date><![CDATA[September 06, 2011]]></date>
</item><item>
    <title><![CDATA[Media Motion: Buddy Media, MediaWhiz, and Tremor Video ]]></title>
    <link>http://www.imediaconnection.com/content/29855.asp</link>
    <description><![CDATA[Announcements by 33Across, George Little Management, and Starcom, plus other news about industry hires, partnerships, and launches.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/buddy_media_70x70.jpg]]></image>
    <date><![CDATA[September 02, 2011]]></date>
</item><item>
    <title><![CDATA[Why the web loses out to reality]]></title>
    <link>http://www.imediaconnection.com/content/29824.asp</link>
    <description><![CDATA[Digital marketing's current approach to the internet misses the true engagement opportunities it can afford. Here's why brands should use their online voices to make real offline connections.]]></description>
    <author><![CDATA[Jonathan Salem Baskin]]></author>
    <authorid><![CDATA[38589]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baskin_jonathan_70.JPG]]></image>
    <date><![CDATA[September 02, 2011]]></date>
</item><item>
    <title><![CDATA[Print's new role in digital]]></title>
    <link>http://www.imediaconnection.com/content/29798.asp</link>
    <description><![CDATA[The print industry has been faced with the challenge of moving online, and the process has been unnecessarily slow. Here are six reasons why bits are already the new ink. ]]></description>
    <author><![CDATA[Ariel Geifman]]></author>
    <authorid><![CDATA[27016]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_geifman_ariel_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2011]]></date>
</item><item>
    <title><![CDATA[How to differentiate yourself from the competition]]></title>
    <link>http://www.imediaconnection.com/content/29800.asp</link>
    <description><![CDATA[How do you set yourself apart from your competitors? Read on to learn the questions you need to ask yourself to make your brand distinct.&nbsp; <BR>]]></description>
    <author><![CDATA[Sharon Drew Morgen]]></author>
    <authorid><![CDATA[39749]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs__morgen_Sharon_drew__70x70.jpg]]></image>
    <date><![CDATA[August 29, 2011]]></date>
</item><item>
    <title><![CDATA[Why lead generation and branding aren't mutually exclusive]]></title>
    <link>http://www.imediaconnection.com/content/29779.asp</link>
    <description><![CDATA[Read about how sales and marketing can work together to generate leads and build the brand as part of the same effort.]]></description>
    <author><![CDATA[Chris Chariton]]></author>
    <authorid><![CDATA[13427]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chariton_chris_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2011]]></date>
</item><item>
    <title><![CDATA[How to find the best marketing medium for your budget ]]></title>
    <link>http://www.imediaconnection.com/content/29785.asp</link>
    <description><![CDATA[Branded audio, interactive media, and video all have a place in the marketing mix. So, what are the considerations that marketers must weigh when making a decision on where to focus their efforts?]]></description>
    <author><![CDATA[Dan Kashman]]></author>
    <authorid><![CDATA[40172]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kashman_dan_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2011]]></date>
</item><item>
    <title><![CDATA[3 keys to picking the agency that fits your needs]]></title>
    <link>http://www.imediaconnection.com/content/29730.asp</link>
    <description><![CDATA[Using the old approach to hiring an agency is like choosing a favorite outfit that doesn't fit anymore. Here's how to select a powerhouse partner that will suit your digital needs.]]></description>
    <author><![CDATA[Erin Ransom]]></author>
    <authorid><![CDATA[40098]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ransom_erin_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2011]]></date>
</item><item>
    <title><![CDATA[5 secrets to extending your brand's "15 minutes of fame"]]></title>
    <link>http://www.imediaconnection.com/content/29760.asp</link>
    <description><![CDATA[When a great campaign makes your brand white-hot, you want to keep that excitement going. Learn Madonna's secrets to fanning the fires of fame. ]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[August 23, 2011]]></date>
</item><item>
    <title><![CDATA[Top content mistakes and how to avoid them]]></title>
    <link>http://www.imediaconnection.com/content/29741.asp</link>
    <description><![CDATA[Nothing turns your audience away from you quicker than egregious content mistakes. Here are the worst offenders -- and how to prevent them.]]></description>
    <author><![CDATA[Peter Shankman]]></author>
    <authorid><![CDATA[10363]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shankman_peter_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2011]]></date>
</item><item>
    <title><![CDATA[Media Motion: Critical Mass, ChaCha, and Vizu Corp.]]></title>
    <link>http://www.imediaconnection.com/content/29759.asp</link>
    <description><![CDATA[Announcements by Optify, Hipcricket, and MTV Networks Entertainment Group, plus other news about industry hires, partnerships, and launches.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/chacha_logo-70.jpg]]></image>
    <date><![CDATA[August 19, 2011]]></date>
</item><item>
    <title><![CDATA[A workflow guide to content marketing]]></title>
    <link>http://www.imediaconnection.com/content/29712.asp</link>
    <description><![CDATA[Scrupulous content management is critical to the success of anyone doing business online. Follow these steps to get down to the nuts-and-bolts of making this happen the right way.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[August 16, 2011]]></date>
</item><item>
    <title><![CDATA[5 people you should never hire]]></title>
    <link>http://www.imediaconnection.com/content/29676.asp</link>
    <description><![CDATA[To avoid making mistakes as you screen new hires, consider these profiles of dangerous candidates.]]></description>
    <author><![CDATA[Karen Macumber]]></author>
    <authorid><![CDATA[25625]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macumber_karen_70x70.jpg]]></image>
    <date><![CDATA[August 10, 2011]]></date>
</item><item>
    <title><![CDATA[5 rules for playing nice in the agency sandbox ]]></title>
    <link>http://www.imediaconnection.com/content/29642.asp</link>
    <description><![CDATA[When agencies can't collaborate on behalf of a client, the work -- and everyone involved -- suffers. Follow these simple principles to reduce tensions.]]></description>
    <author><![CDATA[Avi Savar]]></author>
    <authorid><![CDATA[30051]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Savar_Avi_70.jpg]]></image>
    <date><![CDATA[August 03, 2011]]></date>
</item><item>
    <title><![CDATA[Why digital marketing gets stiffed on the P&L]]></title>
    <link>http://www.imediaconnection.com/content/29632.asp</link>
    <description><![CDATA[In order for advertisers to make the case for increased budget allocation to digital media, change needs to occur. Here are the factors limiting an increase in resources, and how to counter this trend. ]]></description>
    <author><![CDATA[Sonny Kim]]></author>
    <authorid><![CDATA[40037]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kim_sonny_70x70.jpg]]></image>
    <date><![CDATA[August 02, 2011]]></date>
</item><item>
    <title><![CDATA[Ways to tell your online marketing agency is faking it]]></title>
    <link>http://www.imediaconnection.com/content/29605.asp</link>
    <description><![CDATA[It's easy for an agency to over-promise, over-charge, and under-deliver. To really know where your return on investment stands, look for these red flags when evaluating a partner.]]></description>
    <author><![CDATA[Keith Kochberg]]></author>
    <authorid><![CDATA[29689]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kochberg_Keith_70x70.jpg]]></image>
    <date><![CDATA[August 01, 2011]]></date>
</item><item>
    <title><![CDATA[The digital marketer's checklist]]></title>
    <link>http://www.imediaconnection.com/content/29612.asp</link>
    <description><![CDATA[No one wants to work on something they know is misguided. Here are five questions to help keep your team -- and yourself -- on the smart track.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[July 29, 2011]]></date>
</item><item>
    <title><![CDATA[4 deliberately controversial ad campaigns]]></title>
    <link>http://www.imediaconnection.com/content/29540.asp</link>
    <description><![CDATA[Using controversy in ads can bring both positive and negative attention to brands. Here are four examples of ad campaigns that have pushed boundaries and buttons to stir the pot.]]></description>
    <author><![CDATA[Carrie Reichenthal]]></author>
    <authorid><![CDATA[38678]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reichenthal_carrie_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2011]]></date>
</item><item>
    <title><![CDATA[Forces that are slowing down the digital revolution]]></title>
    <link>http://www.imediaconnection.com/content/29499.asp</link>
    <description><![CDATA[Why do some advertisers resist the inevitable transition to a digital world? Here are some culprits holding up the shift in marketing dollars.]]></description>
    <author><![CDATA[Joe Huber]]></author>
    <authorid><![CDATA[39558]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_huber_joe_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2011]]></date>
</item><item>
    <title><![CDATA[10 things every digital advertising job candidate needs to know]]></title>
    <link>http://www.imediaconnection.com/content/29508.asp</link>
    <description><![CDATA[Looking for a career in digital advertising? Play by these rules to get the job you want. ]]></description>
    <author><![CDATA[Winston Binch]]></author>
    <authorid><![CDATA[39489]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_binch_winston_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2011]]></date>
</item><item>
    <title><![CDATA[New tools for bridging the online-offline gap]]></title>
    <link>http://www.imediaconnection.com/content/29344.asp</link>
    <description><![CDATA[Traditional media is continuing to grow alongside digital media. Here are some tactics that can help you successfully integrate the two into one effective campaign.]]></description>
    <author><![CDATA[David Henkel]]></author>
    <authorid><![CDATA[39247]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_henkel_david_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2011]]></date>
</item><item>
    <title><![CDATA[5 mid-year digital trends to watch ]]></title>
    <link>http://www.imediaconnection.com/content/29451.asp</link>
    <description><![CDATA[The latest shifts in our industry will dramatically affect how you do your job over the next six months. Read more to see which marketing trends will dominate the rest of 2011.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2011]]></date>
</item><item>
    <title><![CDATA[6 months in review: Digital's biggest trends]]></title>
    <link>http://www.imediaconnection.com/content/29425.asp</link>
    <description><![CDATA[We're halfway there, and it's time to take stock. Let's examine the biggest trends our industry has seen since the dawn of 2011, and their potential staying power for the coming months.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[June 27, 2011]]></date>
</item><item>
    <title><![CDATA[13 startups that wowed us]]></title>
    <link>http://www.imediaconnection.com/content/29409.asp</link>
    <description><![CDATA[Hundreds of startups offer ways to help brands connect with consumers and deliver messages. Here's a baker's dozen of new companies worth checking out.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[June 27, 2011]]></date>
</item><item>
    <title><![CDATA[How to avoid becoming the next Myspace]]></title>
    <link>http://www.imediaconnection.com/content/29341.asp</link>
    <description><![CDATA[As the valuations for recent IPOs go through the roof, history appears to be repeating itself. Keep these tips in mind to make sure you go the way of Facebook instead of Myspace.]]></description>
    <author><![CDATA[Peter Shankman]]></author>
    <authorid><![CDATA[10363]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shankman_peter_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2011]]></date>
</item><item>
    <title><![CDATA[The new PEO (paid, earned, owned) media model]]></title>
    <link>http://www.imediaconnection.com/content/29345.asp</link>
    <description><![CDATA[The dynamics of PEO media have changed. Can you confidently say you know the distinctions and that your ad dollars are working?]]></description>
    <author><![CDATA[Greg Shove]]></author>
    <authorid><![CDATA[34463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shove_greg_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2011]]></date>
</item><item>
    <title><![CDATA[8 of the best multi-screen campaigns ]]></title>
    <link>http://www.imediaconnection.com/content/29279.asp</link>
    <description><![CDATA[The proliferation of new connected devices is enough to make any marketer dizzy. Here are the brands that understand what it takes to thrive in this multi-screen landscape.]]></description>
    <author><![CDATA[Bobby Figueroa]]></author>
    <authorid><![CDATA[12344]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_figueroa_bobby_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2011]]></date>
</item><item>
    <title><![CDATA[Why your brand loyalty is failing]]></title>
    <link>http://www.imediaconnection.com/content/29218.asp</link>
    <description><![CDATA[According to a recent Forrester survey, 40 percent of CMOs admit their brand loyalty programs underperform. Find out how to fix this crucial campaign element. ]]></description>
    <author><![CDATA[Luca S. Paderni]]></author>
    <authorid><![CDATA[39265]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_paderni_luca_70x70.jpg]]></image>
    <date><![CDATA[June 09, 2011]]></date>
</item><item>
    <title><![CDATA[A new approach to media buying]]></title>
    <link>http://www.imediaconnection.com/content/29193.asp</link>
    <description><![CDATA[Deciding on the right "when and where" to market your brand is the keystone to a successful campaign. Use the following tactics to outmaneuver your competition in the media buying process. ]]></description>
    <author><![CDATA[Chris Kane]]></author>
    <authorid><![CDATA[37862]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kane_chris_70.jpg]]></image>
    <date><![CDATA[June 02, 2011]]></date>
</item><item>
    <title><![CDATA[A streamlined approach to completely rebranding a company]]></title>
    <link>http://www.imediaconnection.com/content/29109.asp</link>
    <description><![CDATA[There's no reason to waste time or money getting stuck in the branding mud. Follow these easy steps for a total transformation.]]></description>
    <author><![CDATA[Molly Rice]]></author>
    <authorid><![CDATA[38685]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rice_molly_70x70.jpg]]></image>
    <date><![CDATA[May 23, 2011]]></date>
</item><item>
    <title><![CDATA[The science behind premium media buys]]></title>
    <link>http://www.imediaconnection.com/content/29046.asp</link>
    <description><![CDATA[When it comes to premium buys, critical decisions are still often made based on intuition. Read on to find out what you need to make data-driven decisions.]]></description>
    <author><![CDATA[Ronnie Lavi]]></author>
    <authorid><![CDATA[21297]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lavi_ronnie_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2011]]></date>
</item><item>
    <title><![CDATA[Surprising insights into online shopping patterns ]]></title>
    <link>http://www.imediaconnection.com/content/29040.asp</link>
    <description><![CDATA[Online holiday shoppers are timing their purchases to capitalize on retailers' deepest discounts. Learn more about how consumers choose what, where, and how to buy.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2011]]></date>
</item><item>
    <title><![CDATA[Whose job is content?]]></title>
    <link>http://www.imediaconnection.com/content/29036.asp</link>
    <description><![CDATA[Managing quality content doesn't just happen by itself -- someone's got to actually do it. Discover how successful companies engage employees from many areas to create marketing content.]]></description>
    <author><![CDATA[Rebecca Lieb ]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[May 10, 2011]]></date>
</item><item>
    <title><![CDATA[Mobile is dead: 5 marketing trends]]></title>
    <link>http://www.imediaconnection.com/content/29035.asp</link>
    <description><![CDATA[As the digital marketing landscape continues to evolve, here are five things to keep your eye on. Check them out -- and use them to get ahead this year. <BR>]]></description>
    <author><![CDATA[Brian Monahan]]></author>
    <authorid><![CDATA[822]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_monahan_brian_70x70.jpg]]></image>
    <date><![CDATA[May 10, 2011]]></date>
</item><item>
    <title><![CDATA[6 signs your client isn't happy ]]></title>
    <link>http://www.imediaconnection.com/content/29015.asp</link>
    <description><![CDATA[Is your client rethinking its relationship with your agency? Look for the telltale signs, and consider these strategies for salvaging an account that may be in jeopardy.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2011]]></date>
</item><item>
    <title><![CDATA[How to ruin your brand's online reputation in 6 easy steps ]]></title>
    <link>http://www.imediaconnection.com/content/28957.asp</link>
    <description><![CDATA[If you are looking to lose customer goodwill and squander your brand equity, here are the latest tactics you should put into practice.]]></description>
    <author><![CDATA[Jamie Beckland]]></author>
    <authorid><![CDATA[33049]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Beckland_Jamie_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2011]]></date>
</item><item>
    <title><![CDATA[A survival guide for startup agencies ]]></title>
    <link>http://www.imediaconnection.com/content/28938.asp</link>
    <description><![CDATA[Thinking of starting your own shop? Find out what these agencies really learned in their first year of business, and how you can use that information to make your startup succeed. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[May 03, 2011]]></date>
</item><item>
    <title><![CDATA[Top social media platforms for businesses]]></title>
    <link>http://www.imediaconnection.com/content/28940.asp</link>
    <description><![CDATA[Consumer-facing brand marketers are wild about social media, but business-to-business marketers have been more skeptical about the value. Consider this proof that social marketing can and will work for B2B companies too.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[April 27, 2011]]></date>
</item><item>
    <title><![CDATA[5 new online media-planning rules]]></title>
    <link>http://www.imediaconnection.com/content/28892.asp</link>
    <description><![CDATA[The media-planning environment is constantly changing. So too must the guidelines our industry lives by. Consider these ways to get the most from your media plan.]]></description>
    <author><![CDATA[Katelyn Watson ]]></author>
    <authorid><![CDATA[5830]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Watson_Katelyn_70x70.jpg]]></image>
    <date><![CDATA[April 25, 2011]]></date>
</item><item>
    <title><![CDATA[An essential guide to expanding your agency]]></title>
    <link>http://www.imediaconnection.com/content/28889.asp</link>
    <description><![CDATA[Are you thinking about adding a practice area to your agency? Before you do, you might want to take a moment and hear from some peers about what you need to know before you flip the switch. <BR>]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2011]]></date>
</item><item>
    <title><![CDATA[Guy Kawasaki talks startups, Twitter]]></title>
    <link>http://www.imediaconnection.com/content/28886.asp</link>
    <description><![CDATA[The author and founding partner of Garage Technology Ventures took a moment to discuss what he looks for in a startup and how marketers could be using Twitter more effectively.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_adtech_guykawasaki_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2011]]></date>
</item><item>
    <title><![CDATA[How to enchant customers, audiences, and viewers]]></title>
    <link>http://www.imediaconnection.com/content/28869.asp</link>
    <description><![CDATA[Author and venture capitalist Guy Kawasaki spoke at ad:tech SF on how to impress everyone in your professional life. Watch as Daisy Whitney points out his biggest tips from the presentation.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[April 19, 2011]]></date>
</item><item>
    <title><![CDATA[The untapped branding power of utility content]]></title>
    <link>http://www.imediaconnection.com/content/28840.asp</link>
    <description><![CDATA[What do your customers need to do, find, or understand, and how can your brand help fulfill this need? It's your job to figure that out and provide the best utility to get them there. Here's how.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[April 13, 2011]]></date>
</item><item>
    <title><![CDATA[Startup spotlight: Creating effective ads for mobile games]]></title>
    <link>http://www.imediaconnection.com/content/28845.asp</link>
    <description><![CDATA[Marketers are constantly being pitched on new advertising solutions, but how do you separate the wheat from the chaff? Take a note from TapMe as it pitches its startup to the iMedia audience.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/34hs-video_shelly_palmer_70x70.jpg]]></image>
    <date><![CDATA[April 12, 2011]]></date>
</item><item>
    <title><![CDATA[Startup spotlight: Is measurement holding mobile back?]]></title>
    <link>http://www.imediaconnection.com/content/28841.asp</link>
    <description><![CDATA[Marketers are constantly being pitched on new advertising solutions, but how do you separate the wheat from the chaff? Take a note from Media Armor as it pitches its startup to the iMedia audience.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/44hs-video_shelly_palmer_70x70.jpg]]></image>
    <date><![CDATA[April 11, 2011]]></date>
</item><item>
    <title><![CDATA[Startup spotlight: GraphEffect takes Facebook further]]></title>
    <link>http://www.imediaconnection.com/content/28824.asp</link>
    <description><![CDATA[Marketers are constantly being pitched on new advertising solutions, but how do you separate the wheat from the chaff? Take a note from GraphEffect as it pitches its startup to the iMedia audience.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110320_BreakthroughMiami_Startups_Vid2_70x70.jpg]]></image>
    <date><![CDATA[April 08, 2011]]></date>
</item><item>
    <title><![CDATA[Startup spotlight: TV Dinner takes the iPad to new heights]]></title>
    <link>http://www.imediaconnection.com/content/28821.asp</link>
    <description><![CDATA[Marketers are constantly being pitched on new advertising solutions, but how do you separate the wheat from the chaff? Take a note from TV Dinner as the startup pitches its business to the iMedia audience.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110320_BreakthroughMiami_Startups_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2011]]></date>
</item><item>
    <title><![CDATA[Funding social media with the price of a single ad ]]></title>
    <link>http://www.imediaconnection.com/content/28812.asp</link>
    <description><![CDATA[Do you think the expense required to break into social media is too much for your brand? Take a look as three specialists show how the cost of one traditional ad unit can be transformed into a full social program.]]></description>
    <author><![CDATA[Josh Dreller ]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2011]]></date>
</item><item>
    <title><![CDATA[Golden rules of social media]]></title>
    <link>http://www.imediaconnection.com/content/28816.asp</link>
    <description><![CDATA[Social media is a powerful marketing tool, but the impact of Twitter and Facebook posts fades quickly. Find out how you can build long-term success by following three guidelines.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[April 06, 2011]]></date>
</item><item>
    <title><![CDATA[The alarming lack of new interactive talent]]></title>
    <link>http://www.imediaconnection.com/content/28737.asp</link>
    <description><![CDATA[We need digital professionals, and we need them now. Discover why your agency will soon be clamoring over graduates of ad-specific interactive programs. ]]></description>
    <author><![CDATA[John Stapleton]]></author>
    <authorid><![CDATA[38131]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Stapleton_John_70x70.jpg]]></image>
    <date><![CDATA[March 29, 2011]]></date>
</item><item>
    <title><![CDATA[Simple sales tips for the digital age ]]></title>
    <link>http://www.imediaconnection.com/content/28726.asp</link>
    <description><![CDATA[Salespeople often get a bad rap as being pushy or uninformed. Here's how you can refine your pitch to avoid being associated with such negative stereotypes. <BR>]]></description>
    <author><![CDATA[Patricia Clark]]></author>
    <authorid><![CDATA[1002]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clark_patricia_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2011]]></date>
</item><item>
    <title><![CDATA[The internet's most annoying campaigns  ]]></title>
    <link>http://www.imediaconnection.com/content/28689.asp</link>
    <description><![CDATA[Irritating online ads can sway public opinion of a brand for the worse. Let's take a look at some examples and discuss what people found particularly grating about these campaigns.]]></description>
    <author><![CDATA[Jennifer Marlo ]]></author>
    <authorid><![CDATA[35826]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Marlo_Jennifer_70x70.jpg]]></image>
    <date><![CDATA[March 21, 2011]]></date>
</item><item>
    <title><![CDATA[Essential skill sets for new online hires]]></title>
    <link>http://www.imediaconnection.com/content/28655.asp</link>
    <description><![CDATA[In today's sink-or-swim marketing world, job candidates must possess more than just talent in order to stay afloat. Discover the qualities that will help you rise to the top of the hiring pool.]]></description>
    <author><![CDATA[Josh Dreller ]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(1).jpg]]></image>
    <date><![CDATA[March 16, 2011]]></date>
</item><item>
    <title><![CDATA[Digital marketing's "next big things"]]></title>
    <link>http://www.imediaconnection.com/content/28661.asp</link>
    <description><![CDATA[In an industry obsessed with predicting the future, a little logic can go a long way. Take a look at this formula for forecasting which trends will become game changers.]]></description>
    <author><![CDATA[Karen Macumber]]></author>
    <authorid><![CDATA[25625]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macumber_karen_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2011]]></date>
</item><item>
    <title><![CDATA[How to get the most out of content creation]]></title>
    <link>http://www.imediaconnection.com/content/28644.asp</link>
    <description><![CDATA[Everyone knows that viral isn't something you can count on, but smart marketers who invest time and dollars in content know that reusing and recycling can far extend the reach and ROI of their spend. Here's why.<BR>]]></description>
    <author><![CDATA[Rebecca Lieb ]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[March 15, 2011]]></date>
</item><item>
    <title><![CDATA[The ABCs of the DMP  ]]></title>
    <link>http://www.imediaconnection.com/content/28624.asp</link>
    <description><![CDATA[People are talking about so-called data management platforms, but will they make a real difference for your brand? Find out why the industry really needs to know about this new kind of marketing services provider.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[March 10, 2011]]></date>
</item><item>
    <title><![CDATA[10 silly questions clients love to ask ]]></title>
    <link>http://www.imediaconnection.com/content/28609.asp</link>
    <description><![CDATA[There's a good deal of ignorance out there with regard to our industry. Consider these uniformed client questions and learn how to formulate savvy answers.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2011]]></date>
</item><item>
    <title><![CDATA[4 tips for avoiding technology overload]]></title>
    <link>http://www.imediaconnection.com/content/28585.asp</link>
    <description><![CDATA[We've seen accelerating growth in information technology over the last few years. Find out what steps marketers are taking to keep from falling behind.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110303_CMO_Vid7_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2011]]></date>
</item><item>
    <title><![CDATA[5 daunting digital marketing challenges]]></title>
    <link>http://www.imediaconnection.com/content/28572.asp</link>
    <description><![CDATA[The digital marketing industry is continuing to expand, but with that growth also comes some growing pains. Watch as five branding thought leaders define the industry's greatest roadblocks.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110301_Phoenix_Agency_iMedia_Vid10_70x70.jpg]]></image>
    <date><![CDATA[March 01, 2011]]></date>
</item><item>
    <title><![CDATA[The best marketing advice I've ever received ]]></title>
    <link>http://www.imediaconnection.com/content/28558.asp</link>
    <description><![CDATA[There's no shortage of suggestions circling our industry, but it's up to you to separate the good from the bad. These insights will help.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doug_schumacher_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2011]]></date>
</item><item>
    <title><![CDATA[5 reasons why wikis work for advertisers ]]></title>
    <link>http://www.imediaconnection.com/content/28528.asp</link>
    <description><![CDATA[While social media continues to grab brand attention, there is another platform that promises even greater consumer interaction. Find out how a wiki page could strengthen your brand image. ]]></description>
    <author><![CDATA[Bob Huseby]]></author>
    <authorid><![CDATA[37274]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_huseby_bob_70.jpg]]></image>
    <date><![CDATA[February 24, 2011]]></date>
</item><item>
    <title><![CDATA[Brands that have mastered content marketing ]]></title>
    <link>http://www.imediaconnection.com/content/28523.asp</link>
    <description><![CDATA[Content marketing is not just a tactic. It's a new way of thinking about your entire marketing strategy. Let's meet the brands that do it best.]]></description>
    <author><![CDATA[Rob Rose]]></author>
    <authorid><![CDATA[3953]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rose_rob_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2011]]></date>
</item><item>
    <title><![CDATA[Marketers debate the definition of engagement]]></title>
    <link>http://www.imediaconnection.com/content/28516.asp</link>
    <description><![CDATA[It's a term every marketer knows, yet its meaning varies from person to person. We asked four marketers to give us their take on what "engagement" truly means.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110218_DC_Vid05_70x70.jpg]]></image>
    <date><![CDATA[February 22, 2011]]></date>
</item><item>
    <title><![CDATA[Why outsourcing media makes you a better expert ]]></title>
    <link>http://www.imediaconnection.com/content/28512.asp</link>
    <description><![CDATA[Afraid to farm out your media planning operations because of quality or control concerns? Take a look at some scenarios where outsourcing can improve your client service.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[February 18, 2011]]></date>
</item><item>
    <title><![CDATA[Google's uncertain stance on net neutrality]]></title>
    <link>http://www.imediaconnection.com/content/28505.asp</link>
    <description><![CDATA[Despite its previous opposition to internet regulation, Google has suddenly decided to support the new FCC standards. Find out why the company is waffling.]]></description>
    <author><![CDATA[Emily McClendon]]></author>
    <authorid><![CDATA[35997]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcclendon_emily_70x70.jpeg]]></image>
    <date><![CDATA[February 17, 2011]]></date>
</item><item>
    <title><![CDATA[3 mobile marketing hurdles]]></title>
    <link>http://www.imediaconnection.com/content/28492.asp</link>
    <description><![CDATA[Mobile marketing is hot, but there are still some roadblocks that the industry needs to work through. Watch as our marketing experts reveal some of the biggest ones.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110214_DigitalCollective_iMedia_Vid03_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2011]]></date>
</item><item>
    <title><![CDATA[3 reasons your digital media campaign tests fail ]]></title>
    <link>http://www.imediaconnection.com/content/28488.asp</link>
    <description><![CDATA[The success of a digital campaign relies heavily on numbers and percentages. But are your tests providing the information you truly need? Check out these tips for keeping them on track. ]]></description>
    <author><![CDATA[Jason Morrison]]></author>
    <authorid><![CDATA[36706]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Morrison_Jason_70x70.jpg]]></image>
    <date><![CDATA[February 14, 2011]]></date>
</item><item>
    <title><![CDATA[6 digital marketing words that must die ]]></title>
    <link>http://www.imediaconnection.com/content/28438.asp</link>
    <description><![CDATA[The language of online advertising is littered with the debris of words that have been lost, retired, or have simply passed away. Consider these examples.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2011]]></date>
</item><item>
    <title><![CDATA[Tips for a lasting and profitable digital partnership]]></title>
    <link>http://www.imediaconnection.com/content/28408.asp</link>
    <description><![CDATA[What makes a good partnership in the digital industry? Consider these crucial criteria for success.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2011]]></date>
</item><item>
    <title><![CDATA[3 tips for moving from the agency world to ad technology]]></title>
    <link>http://www.imediaconnection.com/content/28396.asp</link>
    <description><![CDATA[The boom of new ad technologies means there are more job opportunities than ever before. Here's some advice for those thinking of jumping from agency life into the digital technology space.]]></description>
    <author><![CDATA[Rose Ann Haran]]></author>
    <authorid><![CDATA[33653]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Haran_RoseAnn_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2011]]></date>
</item><item>
    <title><![CDATA[How to make your website more enjoyable]]></title>
    <link>http://www.imediaconnection.com/content/28325.asp</link>
    <description><![CDATA[Here are the things all successful businesses need to do to make their websites sing, increase online sales leads, and make clients feel good about doing business with them.]]></description>
    <author><![CDATA[Larry Bowden ]]></author>
    <authorid><![CDATA[36226]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bowden_larry_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2011]]></date>
</item><item>
    <title><![CDATA[4 reasons you blew the RFP ]]></title>
    <link>http://www.imediaconnection.com/content/28339.asp</link>
    <description><![CDATA[Potential clients rarely tell you that you missed the mark, made a critical error, or your presentation stank. But you still lost the business. Why? Let's take a look.]]></description>
    <author><![CDATA[Daniel Flamberg]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flamberg_70x70.jpg]]></image>
    <date><![CDATA[January 24, 2011]]></date>
</item><item>
    <title><![CDATA[Interactive platforms that are destined to die]]></title>
    <link>http://www.imediaconnection.com/content/28357.asp</link>
    <description><![CDATA[Will Twitter survive 2011? Is Groupon just a flash in the pan? We quizzed some brands to determine which interactive platforms aren't long for this world.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110118_BrandCoronado_Int08_4Web_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2011]]></date>
</item><item>
    <title><![CDATA[Digital expertise: Is your agency faking it?]]></title>
    <link>http://www.imediaconnection.com/content/28322.asp</link>
    <description><![CDATA[Does your agency partner have genuine digital chops, or is it just talking the talk? Try asking these questions to separate the real deal from multidisciplinary mutts.]]></description>
    <author><![CDATA[Ben Wiener]]></author>
    <authorid><![CDATA[16595]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wiener_ben_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2011]]></date>
</item><item>
    <title><![CDATA[Executive insights: How digital is adapting]]></title>
    <link>http://www.imediaconnection.com/content/28334.asp</link>
    <description><![CDATA[Razorfish chairman Clark Kokich reflects on his experience running a digital agency and explains what today's marketers need to do to keep up in the space.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_ExecIns_110114_ClarkK_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2011]]></date>
</item><item>
    <title><![CDATA[Building the buzz that will boost your brand]]></title>
    <link>http://www.imediaconnection.com/content/28336.asp</link>
    <description><![CDATA[Word of mouth is essential to digital marketing, yet few understand what really makes it click. Two of our experts go head-to-head to determine the keys to buzz-worthy communication. ]]></description>
    <author><![CDATA[Stephanie Bullis]]></author>
    <authorid><![CDATA[36701]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bullis_stephanie_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2011]]></date>
</item><item>
    <title><![CDATA[How to navigate a niche social community]]></title>
    <link>http://www.imediaconnection.com/content/28319.asp</link>
    <description><![CDATA[As social media finds its way into metrics goals, brands must learn how to deftly maneuver themselves in this sometimes volatile space. Use these tips as a guide. ]]></description>
    <author><![CDATA[Heather Wetzler]]></author>
    <authorid><![CDATA[15037]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wetzler_heather__70.jpg]]></image>
    <date><![CDATA[January 17, 2011]]></date>
</item><item>
    <title><![CDATA[3 lines digital marketers must not cross ]]></title>
    <link>http://www.imediaconnection.com/content/28330.asp</link>
    <description><![CDATA[Our jobs are far from black and white. But here are several boundaries you must set when it comes to your paid, earned, and owned digital marketing programs.]]></description>
    <author><![CDATA[Karen Macumber ]]></author>
    <authorid><![CDATA[25625]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macumber_karen_70x70.jpg]]></image>
    <date><![CDATA[January 17, 2011]]></date>
</item><item>
    <title><![CDATA[What an unsolved problem will cost you]]></title>
    <link>http://www.imediaconnection.com/content/28305.asp</link>
    <description><![CDATA[Kirk McDonald, president of digital at Time Inc., tackles marketers' most pressing questions.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_KirkMcDonald_P4_70x70.jpg]]></image>
    <date><![CDATA[January 14, 2011]]></date>
</item><item>
    <title><![CDATA[Why digital must discover the human element]]></title>
    <link>http://www.imediaconnection.com/content/28304.asp</link>
    <description><![CDATA[Kirk McDonald, president of digital at Time Inc., emphasizes the importance of storytelling, authenticity, and soul. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_KirkMcDonald_P3_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2011]]></date>
</item><item>
    <title><![CDATA[Myths about the future of crowdsourcing ]]></title>
    <link>http://www.imediaconnection.com/content/28318.asp</link>
    <description><![CDATA[Budgets are still tight, and brands large and small are looking for innovative alternatives to spread their name. Video crowdsourcing could be the answer. ]]></description>
    <author><![CDATA[Neil Perry]]></author>
    <authorid><![CDATA[560]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_perry_neil_70x70(1).jpg]]></image>
    <date><![CDATA[January 12, 2011]]></date>
</item><item>
    <title><![CDATA[Rebuilding the foundations of a great campaign]]></title>
    <link>http://www.imediaconnection.com/content/28302.asp</link>
    <description><![CDATA[Kirk McDonald, president of digital at Time Inc., outlines the bottom line for success in a digital marketing campaign.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_KirkMcDonald_P2_70x70.jpg]]></image>
    <date><![CDATA[January 12, 2011]]></date>
</item><item>
    <title><![CDATA[5 signs your marketing is outdated ]]></title>
    <link>http://www.imediaconnection.com/content/28310.asp</link>
    <description><![CDATA[Despite the best intentions, marketing strategies can begin to lag. These indicators suggest that your program is behind the times.]]></description>
    <author><![CDATA[Robyn Freye]]></author>
    <authorid><![CDATA[4878]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_freye_robyn_70x70V2.jpg]]></image>
    <date><![CDATA[January 12, 2011]]></date>
</item><item>
    <title><![CDATA[Digital marketing is about consumers, not algorithms]]></title>
    <link>http://www.imediaconnection.com/content/28300.asp</link>
    <description><![CDATA[Kirk McDonald, the president of digital at Time Inc., explains that the secret to great marketing lies in the consumer connection.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_KirkMcDonald_P1_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2011]]></date>
</item><item>
    <title><![CDATA[3 issues digital marketers will tackle in 2011]]></title>
    <link>http://www.imediaconnection.com/content/28285.asp</link>
    <description><![CDATA[We hit the reception at the iMedia Agency Summit in Phoenix, Ariz., to gain insight into today's hottest digital topics.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110105_Phoenix_Agency_iMedia_MOTS_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2011]]></date>
</item><item>
    <title><![CDATA[5 hot marketing jobs for 2011 ]]></title>
    <link>http://www.imediaconnection.com/content/28269.asp</link>
    <description><![CDATA[Looking to ride digital's next rising tide? Consider these in-demand positions for the coming year.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[January 05, 2011]]></date>
</item><item>
    <title><![CDATA[Why digital-out-of-home advertising needs to change its tune ]]></title>
    <link>http://www.imediaconnection.com/content/28232.asp</link>
    <description><![CDATA[Digital-out-of-home is proving its relevancy. Check out what needs to be done to make that relevancy permanent. ]]></description>
    <author><![CDATA[Garry McGuire]]></author>
    <authorid><![CDATA[35469]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcguire_garry_70x70(1).jpg]]></image>
    <date><![CDATA[January 04, 2011]]></date>
</item><item>
    <title><![CDATA[The biggest waste of your ad money]]></title>
    <link>http://www.imediaconnection.com/content/28255.asp</link>
    <description><![CDATA[Despite claiming to create more opportunities to sell online ads, content mills are a dead end for your advertising money. Find out why -- and where your ads should really be going. ]]></description>
    <author><![CDATA[Peyman Nilforoush]]></author>
    <authorid><![CDATA[4411]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nilforoush_Peyman_70x70.JPG]]></image>
    <date><![CDATA[January 03, 2011]]></date>
</item><item>
    <title><![CDATA[10 digital trends that will dominate in 2011]]></title>
    <link>http://www.imediaconnection.com/content/28230.asp</link>
    <description><![CDATA[2010 was a bright year for the world of digital and 2011 looks even more promising. Check out the trends that will still be glowing long after New Year's Eve.]]></description>
    <author><![CDATA[Eldad Persky]]></author>
    <authorid><![CDATA[25370]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_persky_eldad_70x70(1).jpg]]></image>
    <date><![CDATA[January 03, 2011]]></date>
</item><item>
    <title><![CDATA[The agency of the future]]></title>
    <link>http://www.imediaconnection.com/content/28217.asp</link>
    <description><![CDATA[The agency model is changing as quickly as the digital marketing landscape. Find out what the future holds. ]]></description>
    <author><![CDATA[Uwe Hook]]></author>
    <authorid><![CDATA[3161]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hook_Uwe_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2010]]></date>
</item><item>
    <title><![CDATA[Brands' biggest agency qualms ]]></title>
    <link>http://www.imediaconnection.com/content/28228.asp</link>
    <description><![CDATA[Watch as five brand marketing leaders discuss their greatest pet peeves when working with agency partners.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_101214_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2010]]></date>
</item><item>
    <title><![CDATA[3 brands that flunked digital 101]]></title>
    <link>http://www.imediaconnection.com/content/28222.asp</link>
    <description><![CDATA[There are brands that benefit from sticking to something that works, and brands that die because they stuck to it too long. Here are examples of brands that failed at Web 2.0 and why.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[December 14, 2010]]></date>
</item><item>
    <title><![CDATA[10 fears that keep digital marketers up at night ]]></title>
    <link>http://www.imediaconnection.com/content/28205.asp</link>
    <description><![CDATA[Fear is a basic survival instinct. Learn how to turn your professional phobias into insights that will help you thrive in the digital marketing jungle.]]></description>
    <author><![CDATA[Daniel Flamberg]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flamberg_70x70.jpg]]></image>
    <date><![CDATA[December 13, 2010]]></date>
</item><item>
    <title><![CDATA[Creative marketing strategies for the new ecosystem]]></title>
    <link>http://www.imediaconnection.com/content/28143.asp</link>
    <description><![CDATA[If you think new technology is all that drives the industry, think again. Here are some tried and true marketing strategies that continue to build successful brands. ]]></description>
    <author><![CDATA[Chris O'Hara]]></author>
    <authorid><![CDATA[17402]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Chris-O-Hara-70.jpg]]></image>
    <date><![CDATA[December 08, 2010]]></date>
</item><item>
    <title><![CDATA[7 experts' predictions for 2011 ]]></title>
    <link>http://www.imediaconnection.com/content/28160.asp</link>
    <description><![CDATA[iMedia's panel of industry thought leaders weighs in on the companies, campaigns, and technologies that are going to change the digital marketing game.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2010]]></date>
</item><item>
    <title><![CDATA[4 companies that can help you drive real engagement ]]></title>
    <link>http://www.imediaconnection.com/content/28129.asp</link>
    <description><![CDATA[One thing that's apparent in the rush toward engagement -- there is no one way to drive it. But here are just a few of the solutions that can help you sustain the vital marketing relationship. <BR>]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(4).jpg]]></image>
    <date><![CDATA[December 03, 2010]]></date>
</item><item>
    <title><![CDATA[This year's best online campaigns]]></title>
    <link>http://www.imediaconnection.com/content/28125.asp</link>
    <description><![CDATA[From Aflac to Old Spice, 2010 was a breakthrough year for online marketing. Watch as a handful of brands pinpoint their favorite campaigns of the year.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_101202_BrandCoronado_Int05_4Web_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2010]]></date>
</item><item>
    <title><![CDATA[How to convert site visitors into members]]></title>
    <link>http://www.imediaconnection.com/content/28106.asp</link>
    <description><![CDATA[Transforming users into members is crucial for any site's growth. Here are some proven ways to make your site more inviting.]]></description>
    <author><![CDATA[Tore Steen]]></author>
    <authorid><![CDATA[35340]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_steen_tore_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2010]]></date>
</item><item>
    <title><![CDATA[Why you've lost control of your brand's image ]]></title>
    <link>http://www.imediaconnection.com/content/28080.asp</link>
    <description><![CDATA[A successful marketing campaign conveys the essence of a brand no matter where customers, clients, or prospects stumble upon it. See if your campaign is up to snuff. ]]></description>
    <author><![CDATA[Jeff Cannon]]></author>
    <authorid><![CDATA[823]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cannon_jeff_70x70.jpg]]></image>
    <date><![CDATA[November 29, 2010]]></date>
</item><item>
    <title><![CDATA[The internet's greatest marketing bloopers ]]></title>
    <link>http://www.imediaconnection.com/content/28099.asp</link>
    <description><![CDATA[Everyone loves a good blooper -- until your own brand becomes the butt of the joke. Let's examine some digital flubs and what we should take away from them.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(2).jpg]]></image>
    <date><![CDATA[November 29, 2010]]></date>
</item><item>
    <title><![CDATA[Why killer content is not enough]]></title>
    <link>http://www.imediaconnection.com/content/28057.asp</link>
    <description><![CDATA[Creating or curating compelling content will only get media companies so far. Here's why a revolution needs technology behind it.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[November 22, 2010]]></date>
</item><item>
    <title><![CDATA[Brands and brains collaborate on packaging]]></title>
    <link>http://www.imediaconnection.com/content/28065.asp</link>
    <description><![CDATA[Big brands are testing the neuromarking waters to find out how consumers respond to their packaging on a physical level. See what insights this technique can reveal. ]]></description>
    <author><![CDATA[Brian Easter]]></author>
    <authorid><![CDATA[4160]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[November 18, 2010]]></date>
</item><item>
    <title><![CDATA[5 steps to a winning content strategy]]></title>
    <link>http://www.imediaconnection.com/content/28056.asp</link>
    <description><![CDATA[Strong content can give you a competitive advantage and increase your customers' confidence in your business value. Follow this map to build a content plan that leads to success. ]]></description>
    <author><![CDATA[Chris Chariton]]></author>
    <authorid><![CDATA[13427]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chariton_chris_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2010]]></date>
</item><item>
    <title><![CDATA[The real-world way to optimize reach and frequency]]></title>
    <link>http://www.imediaconnection.com/content/28018.asp</link>
    <description><![CDATA[As with all things digital, there is a practical way to identify an appropriate level of impressions and spend for online media. Learn how.]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
    <date><![CDATA[November 17, 2010]]></date>
</item><item>
    <title><![CDATA[How social media should influence your TV buys]]></title>
    <link>http://www.imediaconnection.com/content/28026.asp</link>
    <description><![CDATA[Fresh from ad:tech, these insights will give you an in-depth look at what metrics you should be tracking -- and how to interpret them correctly. ]]></description>
    <author><![CDATA[Dan Neely]]></author>
    <authorid><![CDATA[6032]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neely_daniel_70x70.jpg]]></image>
    <date><![CDATA[November 15, 2010]]></date>
</item><item>
    <title><![CDATA[9 basic tips every digital marketer needs ]]></title>
    <link>http://www.imediaconnection.com/content/28048.asp</link>
    <description><![CDATA[There is a series of classic tactics that&nbsp;are essential to any digital program. Here are those basic -- yet critical -- techniques.]]></description>
    <author><![CDATA[Oscar Padilla]]></author>
    <authorid><![CDATA[10465]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_padilla_oscar70x70.jpg]]></image>
    <date><![CDATA[November 15, 2010]]></date>
</item><item>
    <title><![CDATA[Companies that will rule 2011]]></title>
    <link>http://www.imediaconnection.com/content/28014.asp</link>
    <description><![CDATA[Check out five digital marketing trends for the coming year, and the companies leading the charge.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2010]]></date>
</item><item>
    <title><![CDATA[5 tasks brands shouldn't dump on agencies ]]></title>
    <link>http://www.imediaconnection.com/content/27959.asp</link>
    <description><![CDATA[There are many functions that brands can do quicker, better, and definitely cheaper than their agencies can. Here's what you should be keeping on your own plate.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[November 08, 2010]]></date>
</item><item>
    <title><![CDATA[Sales success without the sales staff?]]></title>
    <link>http://www.imediaconnection.com/content/27976.asp</link>
    <description><![CDATA[Self service ad platforms can win over advertisers and reduce costs, but are they the right solution for your site? Here are some advantages to launching one, and some tips for determining if it will work for you.]]></description>
    <author><![CDATA[Sharon Raj Bethapudi]]></author>
    <authorid><![CDATA[34736]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bethapudi_sharon_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2010]]></date>
</item><item>
    <title><![CDATA[How to campaign across all platforms]]></title>
    <link>http://www.imediaconnection.com/content/27889.asp</link>
    <description><![CDATA[As we approach 100 percent connectedness as a society, we must find ways to cope with the constant stream of information. Read what ad:tech speaker Amanda Richman has to add to the conversation.<BR>]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[October 26, 2010]]></date>
</item><item>
    <title><![CDATA[Partner programs: How to find one that fits]]></title>
    <link>http://www.imediaconnection.com/content/27900.asp</link>
    <description><![CDATA[Finding a partner with the right blend of complementary strengths can be a challenge. These tips will help take the guesswork out of choosing a team that will support your marketing goals.]]></description>
    <author><![CDATA[Blaine Mathieu]]></author>
    <authorid><![CDATA[14317]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mathieu_blaine_70x70.jpg]]></image>
    <date><![CDATA[October 26, 2010]]></date>
</item><item>
    <title><![CDATA[The 7 dirty words of online marketing ]]></title>
    <link>http://www.imediaconnection.com/content/27892.asp</link>
    <description><![CDATA[The language we use can be one of the best indicators of our understanding of a subject. Here are the words that we in online marketing need to banish from our vocabularies.]]></description>
    <author><![CDATA[Josh Rose]]></author>
    <authorid><![CDATA[32935]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rose_Josh_70x70.jpg]]></image>
    <date><![CDATA[October 25, 2010]]></date>
</item><item>
    <title><![CDATA[Making world-class content available everywhere]]></title>
    <link>http://www.imediaconnection.com/content/27790.asp</link>
    <description><![CDATA[Find out what the president of digital at Time Inc. has to say about the company's approach to advertising and the evolution of branded content.]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[October 15, 2010]]></date>
</item><item>
    <title><![CDATA[IAB's revenue numbers inspire, but "let's be careful out there"]]></title>
    <link>http://www.imediaconnection.com/content/27789.asp</link>
    <description><![CDATA[The release of the IAB's revenue report indicates an uptick in growth for digital advertising in the first half of 2010, but it might be too early to break out the bubbly. Here's why.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2010]]></date>
</item><item>
    <title><![CDATA[8 false promises agencies make to clients ]]></title>
    <link>http://www.imediaconnection.com/content/27748.asp</link>
    <description><![CDATA[During the pitch process, agencies will say a lot of things to land a brand's business. Here is a list of claims that should raise eyebrows among potential clients.]]></description>
    <author><![CDATA[Robyn Freye]]></author>
    <authorid><![CDATA[4878]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_freye_robyn_70x70V2.jpg]]></image>
    <date><![CDATA[October 11, 2010]]></date>
</item><item>
    <title><![CDATA[Closing the gap between search and display]]></title>
    <link>http://www.imediaconnection.com/content/27756.asp</link>
    <description><![CDATA[In order to compete for overall ad spend, display advertising must embrace many of search marketing's best ideas and practices. Here are just a few that will translate into better ROI.]]></description>
    <author><![CDATA[Jeff Weitzman]]></author>
    <authorid><![CDATA[117]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weitzman_jeff_70x70.jpg]]></image>
    <date><![CDATA[October 11, 2010]]></date>
</item><item>
    <title><![CDATA[Does your campaign pass the longevity test?]]></title>
    <link>http://www.imediaconnection.com/content/27695.asp</link>
    <description><![CDATA[The infinite life of marketing content is an often underplayed byproduct of the digital evolution. Use these tips to determine if your branding efforts will stand the test of time.<BR>]]></description>
    <author><![CDATA[Jim Spinello]]></author>
    <authorid><![CDATA[8075]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spinello_jim_70x70.jpg]]></image>
    <date><![CDATA[October 07, 2010]]></date>
</item><item>
    <title><![CDATA[A peek into the future of digital display]]></title>
    <link>http://www.imediaconnection.com/content/27732.asp</link>
    <description><![CDATA[Display may be the aging grand dame of digital, but some much needed enhancements are on the way. See what's in store in terms of content, data, and&nbsp;integration.]]></description>
    <author><![CDATA[Chris O'Hara]]></author>
    <authorid><![CDATA[17402]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Chris-O-Hara-70.jpg]]></image>
    <date><![CDATA[October 06, 2010]]></date>
</item><item>
    <title><![CDATA[Scale vs. performance: Which wins?]]></title>
    <link>http://www.imediaconnection.com/content/27690.asp</link>
    <description><![CDATA[Although advertisers and agencies have the same goals, they have radically different perspectives and approaches. Here are some tips for striking a balance.]]></description>
    <author><![CDATA[Dean Vegliante]]></author>
    <authorid><![CDATA[34255]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vegliante_dean_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2010]]></date>
</item><item>
    <title><![CDATA[Why innovation needs its agency champions]]></title>
    <link>http://www.imediaconnection.com/content/27678.asp</link>
    <description><![CDATA[Agencies are well poised to identify current growth areas and hasten a remarkable -- and lucrative -- digital evolution. Here are some specific steps to help your team do just that. ]]></description>
    <author><![CDATA[Mollie Spilman]]></author>
    <authorid><![CDATA[666]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spilman_molly_70x70.jpg]]></image>
    <date><![CDATA[October 01, 2010]]></date>
</item><item>
    <title><![CDATA[4 ways to prevent getting dropped by a client]]></title>
    <link>http://www.imediaconnection.com/content/27658.asp</link>
    <description><![CDATA[One of the most common reasons brands switch agencies is because their current partners aren't pushing them to try new things. Here's how to deliver what clients want.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[September 27, 2010]]></date>
</item><item>
    <title><![CDATA[How to fire smart, and hire smarter]]></title>
    <link>http://www.imediaconnection.com/content/27607.asp</link>
    <description><![CDATA[In these lean economic times, it's essential to have a staff that's operating on the same wavelength. Use these tips to build a team that will get the job done.]]></description>
    <author><![CDATA[Dennis Franczak]]></author>
    <authorid><![CDATA[29235]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Franczak-Dennis-70.jpg]]></image>
    <date><![CDATA[September 21, 2010]]></date>
</item><item>
    <title><![CDATA[The 5 most frightening client conversations ]]></title>
    <link>http://www.imediaconnection.com/content/27612.asp</link>
    <description><![CDATA[Learn how to address and dissipate anxieties associated with pitching new business, delivering final recommendations, and critical points in between.]]></description>
    <author><![CDATA[Rob Snyder]]></author>
    <authorid><![CDATA[33577]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_snyder_rob_70x70.jpg]]></image>
    <date><![CDATA[September 20, 2010]]></date>
</item><item>
    <title><![CDATA[How to measure online actions in offline dollars]]></title>
    <link>http://www.imediaconnection.com/content/27558.asp</link>
    <description><![CDATA[Incremental site traffic is not simply an online action but rather a proxy to sales. Learn how to use your online metrics to predict offline revenue.]]></description>
    <author><![CDATA[Ariel Geifman]]></author>
    <authorid><![CDATA[27016]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_geifman_ariel_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2010]]></date>
</item><item>
    <title><![CDATA[6 steps to a successful dynamic campaign launch]]></title>
    <link>http://www.imediaconnection.com/content/27562.asp</link>
    <description><![CDATA[The emergence of dynamic platforms in the online display sector has facilitated streamlined creative development and improved ROI. Here's why.]]></description>
    <author><![CDATA[Greg Smith]]></author>
    <authorid><![CDATA[33259]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_smith_gregory_70x70.jpg]]></image>
    <date><![CDATA[September 14, 2010]]></date>
</item><item>
    <title><![CDATA[7 obsolete digital marketing strategies]]></title>
    <link>http://www.imediaconnection.com/content/27564.asp</link>
    <description><![CDATA[Many of the old dogs of digital and traditional marketing are not quick to learn new tricks. See why these outdated techniques can sabotage your campaign.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[September 13, 2010]]></date>
</item><item>
    <title><![CDATA[Marketing platforms that miss the mark]]></title>
    <link>http://www.imediaconnection.com/content/27508.asp</link>
    <description><![CDATA[All marketing channels are not created equal. Watch as a handful of marketers discuss the platforms that haven't added value for their brands.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Brand2010_MiamiInt104_70x70.jpg]]></image>
    <date><![CDATA[September 03, 2010]]></date>
</item><item>
    <title><![CDATA[PR stunts gone horribly wrong ]]></title>
    <link>http://www.imediaconnection.com/content/27491.asp</link>
    <description><![CDATA[Taking risks is no substitute for smart PR planning. Follow these tips to ensure an attention-grabbing exploit doesn't blow up in your face. ]]></description>
    <author><![CDATA[Craig Calder]]></author>
    <authorid><![CDATA[11537]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_calder_craig_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2010]]></date>
</item><item>
    <title><![CDATA[6 free online PR tactics that deliver ]]></title>
    <link>http://www.imediaconnection.com/content/27467.asp</link>
    <description><![CDATA[There are many simple online steps you can take to increase your brand's exposure. Are you taking advantage of all these opportunities?]]></description>
    <author><![CDATA[Rachel Hunt]]></author>
    <authorid><![CDATA[33578]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hunt_rachel_70x70.jpg]]></image>
    <date><![CDATA[August 30, 2010]]></date>
</item><item>
    <title><![CDATA[How to use digital media to find new customers]]></title>
    <link>http://www.imediaconnection.com/content/27480.asp</link>
    <description><![CDATA[Digital media has opened new doors for customer acquisition. Watch as a handful of brand marketers discuss how they are using digital media to find new customers.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Brand2010_MiamiInt103_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2010]]></date>
</item><item>
    <title><![CDATA[8 marketing blunders to avoid ]]></title>
    <link>http://www.imediaconnection.com/content/27454.asp</link>
    <description><![CDATA[Repeating mistakes can take a significant toll on your brand. Take a history lesson from these marketing calamities.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[August 25, 2010]]></date>
</item><item>
    <title><![CDATA[5 strategies for a captivating social media conversation]]></title>
    <link>http://www.imediaconnection.com/content/27431.asp</link>
    <description><![CDATA[In the social media sphere, it is imperative to look at your objectives and determine which tactics will deliver on your goals. Here are five approaches to consider.]]></description>
    <author><![CDATA[Peter Platt]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2010]]></date>
</item><item>
    <title><![CDATA[5 new rules for your online surveys]]></title>
    <link>http://www.imediaconnection.com/content/27359.asp</link>
    <description><![CDATA[Surveys are a quick and productive way to test your assumptions and pick your consumers' brains. Use these pointers to get the most from your efforts.]]></description>
    <author><![CDATA[Mike Courtney]]></author>
    <authorid><![CDATA[33261]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_courtney_mike_70x70.jpg]]></image>
    <date><![CDATA[August 16, 2010]]></date>
</item><item>
    <title><![CDATA[A roadmap for socially conscious brands]]></title>
    <link>http://www.imediaconnection.com/content/27385.asp</link>
    <description><![CDATA[A lot of brands are turning to social causes to amplify their own messaging and engage consumers on a deeper level. Find out the rules for the road.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2010]]></date>
</item><item>
    <title><![CDATA[3 jobs that brands are struggling to fill]]></title>
    <link>http://www.imediaconnection.com/content/27391.asp</link>
    <description><![CDATA[Growth is a good thing for any company, but sometimes that success comes with new challenges. Watch as three brands discuss the areas in which they need the most help.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Brand2010_MiamiInt102_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2010]]></date>
</item><item>
    <title><![CDATA[How to measure SEO for maximum impact]]></title>
    <link>http://www.imediaconnection.com/content/27329.asp</link>
    <description><![CDATA[Tracking organic rankings is an easy way to measure your progress in SEO, but it only scratches the surface. Here's how to make your analysis more actionable. ]]></description>
    <author><![CDATA[John Faris]]></author>
    <authorid><![CDATA[5218]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_faris_john_70x70new.jpg]]></image>
    <date><![CDATA[August 05, 2010]]></date>
</item><item>
    <title><![CDATA[Technology to liven up your creative]]></title>
    <link>http://www.imediaconnection.com/content/27321.asp</link>
    <description><![CDATA[It can be a struggle to find a great idea that can be applied to online ad creative. But innovative technology from four companies might help you lighten the load.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2010]]></date>
</item><item>
    <title><![CDATA[How to start your own agency]]></title>
    <link>http://www.imediaconnection.com/content/27312.asp</link>
    <description><![CDATA[Tired of answering to a boss? Thinking about going out on your own? Follow this sound advice from some successful entrepreneurs.]]></description>
    <author><![CDATA[Rich Cherecwich]]></author>
    <authorid><![CDATA[10649]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cherecwich_rich_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2010]]></date>
</item><item>
    <title><![CDATA[A guide to launching your virtual event]]></title>
    <link>http://www.imediaconnection.com/content/27290.asp</link>
    <description><![CDATA[Virtual engagement platforms are a great way to reach audiences around the clock. Use these pointers to attract engaged consumers to your campaign.]]></description>
    <author><![CDATA[Joerg Rathenberg]]></author>
    <authorid><![CDATA[33321]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rathenberg_joerg_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2010]]></date>
</item><item>
    <title><![CDATA[Why agencies must lead the technology charge]]></title>
    <link>http://www.imediaconnection.com/content/27291.asp</link>
    <description><![CDATA[Emerging advertising technologies are altering the competitive landscape for agencies. Here's how they can adapt and survive. ]]></description>
    <author><![CDATA[Amielle Lake]]></author>
    <authorid><![CDATA[26282]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lake_amielle_70x70.jpg]]></image>
    <date><![CDATA[August 02, 2010]]></date>
</item><item>
    <title><![CDATA[10 online advertising trends to track]]></title>
    <link>http://www.imediaconnection.com/content/27280.asp</link>
    <description><![CDATA[After a dismal year in 2009, online advertising is bouncing back. Read more on the trends you'll see playing out this year.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2010]]></date>
</item><item>
    <title><![CDATA[Marketers' favorite digital tools and toys]]></title>
    <link>http://www.imediaconnection.com/content/27289.asp</link>
    <description><![CDATA[Discover the new technologies that are capturing the industry's attention right now.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Brand2010_MiamiInt05_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2010]]></date>
</item><item>
    <title><![CDATA[5 fantastic campaigns where digital came first ]]></title>
    <link>http://www.imediaconnection.com/content/27266.asp</link>
    <description><![CDATA[Your digital marketing shouldn't support your TV advertising -- it should be the other way around. Check out these brands that get it right.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[July 26, 2010]]></date>
</item><item>
    <title><![CDATA[Brands that love user-generated content]]></title>
    <link>http://www.imediaconnection.com/content/27258.asp</link>
    <description><![CDATA[User-generated content is hot, but can it compete with in-house ideas from the pros? Watch as three brand marketers reveal how it has worked for them.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Brand2010_MiamiInt04_70x70.jpg]]></image>
    <date><![CDATA[July 22, 2010]]></date>
</item><item>
    <title><![CDATA[The real source of value online]]></title>
    <link>http://www.imediaconnection.com/content/27141.asp</link>
    <description><![CDATA[Who is responsible for value in the media supply chain? Find out why the answer to this question has not -- and will not -- change.]]></description>
    <author><![CDATA[Jarvis Coffin]]></author>
    <authorid><![CDATA[79]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_coffin_jarvis_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2010]]></date>
</item><item>
    <title><![CDATA[Why agency partnerships work]]></title>
    <link>http://www.imediaconnection.com/content/27193.asp</link>
    <description><![CDATA[In a highly competitive marketplace, it can be hard to let down your guard and partner with other agencies. But here's what you have to gain in doing so.]]></description>
    <author><![CDATA[Dennis Franczak]]></author>
    <authorid><![CDATA[29235]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Franczak-Dennis-70.jpg]]></image>
    <date><![CDATA[July 20, 2010]]></date>
</item><item>
    <title><![CDATA[What you can do now to drive ROI]]></title>
    <link>http://www.imediaconnection.com/content/27239.asp</link>
    <description><![CDATA[As marketers test out the latest optimization techniques, there are some key areas that they -- and their publishing partners -- should zero in on to get the most bang for their bucks.]]></description>
    <author><![CDATA[Christopher Petix]]></author>
    <authorid><![CDATA[28161]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_petix_christopher_70x70.jpg]]></image>
    <date><![CDATA[July 20, 2010]]></date>
</item><item>
    <title><![CDATA[Social media: What platforms deliver?]]></title>
    <link>http://www.imediaconnection.com/content/27208.asp</link>
    <description><![CDATA[As marketers continue to experiment with social media, some brands are finding that certain platforms tend to work better than others. Watch as a handful of brand marketers weigh in on what works best for them.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Brand2010_MiamiInt03_70x70.jpg]]></image>
    <date><![CDATA[July 16, 2010]]></date>
</item><item>
    <title><![CDATA[DSPs demystified]]></title>
    <link>http://www.imediaconnection.com/content/27227.asp</link>
    <description><![CDATA[What's a demand-side platform, and how does it differ from the myriad available ad strategies? Find out what makes this discipline stand out, and whether it might be a good option for your next campaign.]]></description>
    <author><![CDATA[Rob Leathern]]></author>
    <authorid><![CDATA[31336]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leathern_rob_70x70.jpg]]></image>
    <date><![CDATA[July 16, 2010]]></date>
</item><item>
    <title><![CDATA[How to make the digital career transition]]></title>
    <link>http://www.imediaconnection.com/content/27205.asp</link>
    <description><![CDATA[Moving from the traditional to the digital marketing world can be challenging. Follow these tips to prove your passion and value.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[July 15, 2010]]></date>
</item><item>
    <title><![CDATA[The platform wars: Who will win and who will lose?]]></title>
    <link>http://www.imediaconnection.com/content/27180.asp</link>
    <description><![CDATA[In an industry rife with middlemen, the marketplace noise for the average media buyer is epic. Take a look at what needs to happen for technology to help -- not hurt -- all players in the ad monetization game.]]></description>
    <author><![CDATA[Chris O'Hara]]></author>
    <authorid><![CDATA[17402]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Chris-O-Hara-70.jpg]]></image>
    <date><![CDATA[July 14, 2010]]></date>
</item><item>
    <title><![CDATA[7 key insights on what women want from your brand]]></title>
    <link>http://www.imediaconnection.com/content/27122.asp</link>
    <description><![CDATA[As women overtake men online, stale assumptions have become flimsy and obvious. Here are some critical insights on how to reach women online.]]></description>
    <author><![CDATA[Emily Girolamo]]></author>
    <authorid><![CDATA[21165]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_girolamo_emily__70x70.jpg]]></image>
    <date><![CDATA[July 09, 2010]]></date>
</item><item>
    <title><![CDATA[Agencies versus brands: Who tracks new technologies?]]></title>
    <link>http://www.imediaconnection.com/content/27129.asp</link>
    <description><![CDATA[Should brands be at the forefront of tracking and adopting new technologies, or is that the agency's domain? We asked a handful of brand marketers where they stand.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Brand2010_MiamiInt02_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2010]]></date>
</item><item>
    <title><![CDATA[6 ways to kill your marketing career ]]></title>
    <link>http://www.imediaconnection.com/content/27076.asp</link>
    <description><![CDATA[If you find yourself falling into any of these traps in your career as a digital marketing professional, you might want to grab a life preserver.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 30, 2010]]></date>
</item><item>
    <title><![CDATA[The 7 newest interactive trends: How will they affect you?]]></title>
    <link>http://www.imediaconnection.com/content/26995.asp</link>
    <description><![CDATA[After a tough year, digital is jumping again. Take a look back at the biggest stories so far and how they will affect the rest of the year.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[June 24, 2010]]></date>
</item><item>
    <title><![CDATA[The agency relationship is broken ]]></title>
    <link>http://www.imediaconnection.com/content/27045.asp</link>
    <description><![CDATA[It's time to stop pretending that there isn't a problem with brand-agency relations. Here's why it might be a smart idea to fire your agency and never look back.]]></description>
    <author><![CDATA[Marc Fleishhacker]]></author>
    <authorid><![CDATA[31105]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fleishhacker_marc_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2010]]></date>
</item><item>
    <title><![CDATA[A sense of place: Why environments matter]]></title>
    <link>http://www.imediaconnection.com/content/27016.asp</link>
    <description><![CDATA[The Online Publishers Association released a new study to help brand marketers better understand how consumers receive and respond to online brand advertising.]]></description>
    <author><![CDATA[Pam Horan]]></author>
    <authorid><![CDATA[2121]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_horan_pam_70x70.jpg]]></image>
    <date><![CDATA[June 21, 2010]]></date>
</item><item>
    <title><![CDATA[How to reap the rewards of print's demise]]></title>
    <link>http://www.imediaconnection.com/content/26933.asp</link>
    <description><![CDATA[With more money flowing into digital, agency and publisher relationships are about to change dramatically. Here's how both groups can profit in this new marketing era.]]></description>
    <author><![CDATA[Stanley Federman ]]></author>
    <authorid><![CDATA[31277]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_federman_stanley_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2010]]></date>
</item><item>
    <title><![CDATA[Which jobs are agencies scrambling to fill? ]]></title>
    <link>http://www.imediaconnection.com/content/26936.asp</link>
    <description><![CDATA[As digital agencies continue to grow, certain job positions are becoming harder to staff. Watch as today's top digital agencies pinpoint the most challenging skills to find.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Austin_MOTS3_70x70.jpg]]></image>
    <date><![CDATA[June 10, 2010]]></date>
</item><item>
    <title><![CDATA[Dead internet ideas: Getting it all figured out]]></title>
    <link>http://www.imediaconnection.com/content/26920.asp</link>
    <description><![CDATA[Interactive marketing is full of traditional concepts that are no longer practical. At the iMedia Agency Summit, Doug Weaver outlined a dozen ideas currently killing imagination.]]></description>
    <author><![CDATA[Doug Weaver]]></author>
    <authorid><![CDATA[120]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weaver_doug_70x70(1).jpg]]></image>
    <date><![CDATA[June 09, 2010]]></date>
</item><item>
    <title><![CDATA[Digital marketing: Going beyond our sexy exterior]]></title>
    <link>http://www.imediaconnection.com/content/26889.asp</link>
    <description><![CDATA[Our industry is sexy, but it's also smart. Here's why digital marketers need to start commanding respect for their business practices -- not just their knowledge of the latest toys.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2010]]></date>
</item><item>
    <title><![CDATA[Dead internet ideas: The agency as velvet rope]]></title>
    <link>http://www.imediaconnection.com/content/26891.asp</link>
    <description><![CDATA[Interactive marketing is full of traditional concepts that are no longer practical. At the iMedia Agency Summit, Doug Weaver outlined a dozen ideas currently killing imagination.]]></description>
    <author><![CDATA[Doug Weaver]]></author>
    <authorid><![CDATA[120]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weaver_doug_70x70(1).jpg]]></image>
    <date><![CDATA[June 04, 2010]]></date>
</item><item>
    <title><![CDATA[Ad-mageddon: Surviving in the post-apocalyptic marketing world]]></title>
    <link>http://www.imediaconnection.com/content/26831.asp</link>
    <description><![CDATA[Everything has changed, and in this "Mad Max" marketing world, only the fittest will survive. Read on to see whether it's time to blow up your entire business model.]]></description>
    <author><![CDATA[Tony Quin ]]></author>
    <authorid><![CDATA[1276]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_quin_tony_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2010]]></date>
</item><item>
    <title><![CDATA[Dead internet ideas: Blind RFPs]]></title>
    <link>http://www.imediaconnection.com/content/26885.asp</link>
    <description><![CDATA[Interactive marketing is full of traditional concepts that are no longer practical. At the iMedia Agency Summit, Doug Weaver outlined a dozen ideas currently killing imagination.]]></description>
    <author><![CDATA[Doug Weaver]]></author>
    <authorid><![CDATA[120]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weaver_doug_70x70(1).jpg]]></image>
    <date><![CDATA[June 02, 2010]]></date>
</item><item>
    <title><![CDATA[5 funny (and frustrating) client types ]]></title>
    <link>http://www.imediaconnection.com/content/26881.asp</link>
    <description><![CDATA[Some clients just don't get it, no matter how hard you try. Here's a lighthearted guide to some common and comical types, along with some very dumb -- and very real -- things they say.]]></description>
    <author><![CDATA[Brian Easter ]]></author>
    <authorid><![CDATA[4160]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_easter_brian_70x70.jpg]]></image>
    <date><![CDATA[June 01, 2010]]></date>
</item><item>
    <title><![CDATA[Dead internet ideas: The campaign]]></title>
    <link>http://www.imediaconnection.com/content/26884.asp</link>
    <description><![CDATA[Interactive marketing is full of traditional concepts that are no longer practical. At the iMedia Agency Summit, Doug Weaver outlined a dozen ideas currently killing imagination.]]></description>
    <author><![CDATA[Doug Weaver]]></author>
    <authorid><![CDATA[120]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weaver_doug_70x70(1).jpg]]></image>
    <date><![CDATA[June 01, 2010]]></date>
</item><item>
    <title><![CDATA[The rules for agency risk taking]]></title>
    <link>http://www.imediaconnection.com/content/26810.asp</link>
    <description><![CDATA[Rolling the dice on new business, services, and personnel is the only way to keep an agency thriving. Use this guide to decide when a risk is -- or isn't -- worth it.&nbsp; ]]></description>
    <author><![CDATA[Dennis Franczak]]></author>
    <authorid><![CDATA[29235]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Franczak-Dennis-70.jpg]]></image>
    <date><![CDATA[May 25, 2010]]></date>
</item><item>
    <title><![CDATA[Attracting and retaining the agency staff you need]]></title>
    <link>http://www.imediaconnection.com/content/26767.asp</link>
    <description><![CDATA[When hiring for your company, it helps to draw from a wide variety of philosophies and skill sets. Follow these pointers to make sure you have the gaps covered. ]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[May 19, 2010]]></date>
</item><item>
    <title><![CDATA[Performance marketing: Avoid the newbie mistakes]]></title>
    <link>http://www.imediaconnection.com/content/26752.asp</link>
    <description><![CDATA[Ready to dip your toes in performance waters, but you don't know your CPMs from CPCs or DSPs? Check out the essential ABCs of this burgeoning media discipline. ]]></description>
    <author><![CDATA[David Shor]]></author>
    <authorid><![CDATA[21687]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shor_david_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2010]]></date>
</item><item>
    <title><![CDATA[What's in a name? The truth about odd agencies]]></title>
    <link>http://www.imediaconnection.com/content/26719.asp</link>
    <description><![CDATA[Dull agency names that simply list the partners have been replaced by unique, instantly memorable monikers. Here's how five digital shops found theirs.]]></description>
    <author><![CDATA[Tim Loc]]></author>
    <authorid><![CDATA[29802]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_loc_tim_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2010]]></date>
</item><item>
    <title><![CDATA[8 tips for a legendary marketing resume ]]></title>
    <link>http://www.imediaconnection.com/content/26704.asp</link>
    <description><![CDATA[Standing out in a competitive job market is no easy task. Find out what gets these interactive executives excited when they're sifting through resumes.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2010]]></date>
</item><item>
    <title><![CDATA[How to climb the agency ladder]]></title>
    <link>http://www.imediaconnection.com/content/26695.asp</link>
    <description><![CDATA[Ad agencies are unique workplaces, but the principles for career advancement are still basic. Follow these tips to find success in this ever-changing industry.]]></description>
    <author><![CDATA[C.C. Chapman]]></author>
    <authorid><![CDATA[24396]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chapman_cc_70x70.jpg]]></image>
    <date><![CDATA[May 11, 2010]]></date>
</item><item>
    <title><![CDATA[Kodak's focus for digital success: Be willing to go for it ]]></title>
    <link>http://www.imediaconnection.com/content/26677.asp</link>
    <description><![CDATA[As CMO of one of the biggest brands around, Kodak's Jeffrey Hayzlett knows the value of clear direction and a solid business plan. Hear what this entertaining executive has to say about living in a marketer's world.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_V270x70.JPG]]></image>
    <date><![CDATA[May 07, 2010]]></date>
</item><item>
    <title><![CDATA[Why it's time for new marketing optimism]]></title>
    <link>http://www.imediaconnection.com/content/26674.asp</link>
    <description><![CDATA[Afraid that troubled times and new media responsibilities mean digital's golden age is over? Starcom USA's CEO, Lisa Donohue, explains why&nbsp;an era of change will&nbsp;prove how indispensible good marketers are.]]></description>
    <author><![CDATA[Lisa Donohue]]></author>
    <authorid><![CDATA[28355]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Donohue_Lisa_70x70.jpg]]></image>
    <date><![CDATA[May 06, 2010]]></date>
</item><item>
    <title><![CDATA[6 challenges facing small digital agencies]]></title>
    <link>http://www.imediaconnection.com/content/26511.asp</link>
    <description><![CDATA[There are certain obstacles that keep smaller agencies from landing big-name clients. Learn how to work around these common challenges and form a better plan of attack.]]></description>
    <author><![CDATA[Dennis Franczak]]></author>
    <authorid><![CDATA[29235]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Franczak-Dennis-70.jpg]]></image>
    <date><![CDATA[April 23, 2010]]></date>
</item><item>
    <title><![CDATA[The new rules for agency outreach]]></title>
    <link>http://www.imediaconnection.com/content/26483.asp</link>
    <description><![CDATA[Agencies often forget to apply their marketing advice to their own efforts. Here's what one digital shop learned when it finally started to practice what it preached.]]></description>
    <author><![CDATA[Eric Anderson]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <date><![CDATA[April 19, 2010]]></date>
</item><item>
    <title><![CDATA[How to instill authenticity in your marketing message]]></title>
    <link>http://www.imediaconnection.com/content/26407.asp</link>
    <description><![CDATA[There is no grey area in today's marketplace -- your message is either simple and true, or it is confusing and false. Use these tips to keep your brand messages on point. ]]></description>
    <author><![CDATA[Jeff Cannon]]></author>
    <authorid><![CDATA[823]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cannon_jeff_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2010]]></date>
</item><item>
    <title><![CDATA[Digital marketing questions in search of answers]]></title>
    <link>http://www.imediaconnection.com/content/26358.asp</link>
    <description><![CDATA[Digital media proliferation is driving agencies to seek common-sense strategies, but they're encountering more challenges than solutions. Here are some of their top concerns. ]]></description>
    <author><![CDATA[Chris O'Hara]]></author>
    <authorid><![CDATA[17402]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Chris-O-Hara-70.jpg]]></image>
    <date><![CDATA[April 06, 2010]]></date>
</item><item>
    <title><![CDATA[5 reasons digital agencies will fail ]]></title>
    <link>http://www.imediaconnection.com/content/26392.asp</link>
    <description><![CDATA[The role of the digital agency is evolving quickly, and those that don't adapt will be left behind. Here are the current industry forces that threaten digital agencies' relevance.]]></description>
    <author><![CDATA[Karen Macumber]]></author>
    <authorid><![CDATA[25625]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macumber_karen_70x70(1).jpg]]></image>
    <date><![CDATA[April 05, 2010]]></date>
</item><item>
    <title><![CDATA[Fresh ideas for your next campaign]]></title>
    <link>http://www.imediaconnection.com/content/26371.asp</link>
    <description><![CDATA[History's great innovators were never concerned with ROI or 50/50 splits, and you shouldn't be either. Try these bold tactics for reenergizing your marketing strategy.]]></description>
    <author><![CDATA[Jeanniey Mullen]]></author>
    <authorid><![CDATA[3748]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mullen_jeanniey_70x70.jpg]]></image>
    <date><![CDATA[April 05, 2010]]></date>
</item><item>
    <title><![CDATA[7 words you should never say to your client ]]></title>
    <link>http://www.imediaconnection.com/content/26322.asp</link>
    <description><![CDATA[If you want to communicate meaningfully with your clients, there are a few terms you should throw away. Try to eliminate these from your vocabulary.]]></description>
    <author><![CDATA[Phyllis Schaeffler Dealy]]></author>
    <authorid><![CDATA[29659]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_deally_phyllis_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2010]]></date>
</item><item>
    <title><![CDATA[Your guide for marketing to marketers]]></title>
    <link>http://www.imediaconnection.com/content/26188.asp</link>
    <description><![CDATA[Pitching to the ever-savvy CMO crowd can be a daunting challenge. To effectively reach this elite group, follow these tips.]]></description>
    <author><![CDATA[Robyn Freye ]]></author>
    <authorid><![CDATA[4878]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_freye_robin_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2010]]></date>
</item><item>
    <title><![CDATA[How to deliver a rockin' client pitch ]]></title>
    <link>http://www.imediaconnection.com/content/26216.asp</link>
    <description><![CDATA[Every pitch holds the promise of greatness -- as well as an opportunity to completely blow it. Consider these tactics for setting yourself apart from competitors.]]></description>
    <author><![CDATA[Daniel Flamberg]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flamberg_70x70.jpg]]></image>
    <date><![CDATA[March 22, 2010]]></date>
</item><item>
    <title><![CDATA[The 3 pillars of advertising innovation]]></title>
    <link>http://www.imediaconnection.com/content/26189.asp</link>
    <description><![CDATA[Many marketers incorrectly believe that innovation requires new technology. Here are three trends that will lead to innovation through thinking, not technology. ]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[March 16, 2010]]></date>
</item><item>
    <title><![CDATA[Digital agencies' greatest obstacles]]></title>
    <link>http://www.imediaconnection.com/content/26149.asp</link>
    <description><![CDATA[Watch as iMedia's marketer on the street uncovers the biggest threats facing digital agencies in today's marketplace.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_hs-video_kevinryan_vegas_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2010]]></date>
</item><item>
    <title><![CDATA[Why marketers can't ignore the cloud computing revolution]]></title>
    <link>http://www.imediaconnection.com/content/26124.asp</link>
    <description><![CDATA[Think cloud computing is too techie a topic for you to care about it? See why disregarding this megatrend is like shutting your eyes to the future of online advertising.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2010]]></date>
</item><item>
    <title><![CDATA[7 habits of highly effective online marketers ]]></title>
    <link>http://www.imediaconnection.com/content/26131.asp</link>
    <description><![CDATA[Mediocrity doesn't cut it in this business. Learn the traits and practices that will put you on the road to mastering the craft of online marketing.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[March 10, 2010]]></date>
</item><item>
    <title><![CDATA[Why old media is drowning in new media waters]]></title>
    <link>http://www.imediaconnection.com/content/26112.asp</link>
    <description><![CDATA[The iPad won't patch the leak that is draining the print media audience, but there's another digital technology that will keep some newspapers and magazines afloat.]]></description>
    <author><![CDATA[Andrew Edwards ]]></author>
    <authorid><![CDATA[19809]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_andrews_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2010]]></date>
</item><item>
    <title><![CDATA[Who owns digital data?]]></title>
    <link>http://www.imediaconnection.com/content/26078.asp</link>
    <description><![CDATA[The data ownership question is a sticky one. Business models hang in the balance, and apparently the IAB and the AAAA have an answer. But is it the right one?]]></description>
    <author><![CDATA[Tom Hespos ]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2010]]></date>
</item><item>
    <title><![CDATA[8 signs it's time to quit your job ]]></title>
    <link>http://www.imediaconnection.com/content/26069.asp</link>
    <description><![CDATA[In an industry where people live and breathe their work, have you started to hate your life? Consider these indications that it might be time to part ways with your current company. ]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2010]]></date>
</item><item>
    <title><![CDATA[Key points that will define media's next revolution]]></title>
    <link>http://www.imediaconnection.com/content/26030.asp</link>
    <description><![CDATA[While 2010 might not be the year for a complete shake-up, there are a few areas where big shifts are most likely to happen.]]></description>
    <author><![CDATA[Zephrin Lasker ]]></author>
    <authorid><![CDATA[16458]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lasker_zephrin_70x70.jpg]]></image>
    <date><![CDATA[March 01, 2010]]></date>
</item><item>
    <title><![CDATA[An ROI-boosting alternative to search marketing]]></title>
    <link>http://www.imediaconnection.com/content/26022.asp</link>
    <description><![CDATA[Paid search is a mainstay of online advertising, but there are other performance-based platforms that can outperform search. Take a look at the available options.]]></description>
    <author><![CDATA[Scott Litman]]></author>
    <authorid><![CDATA[28588]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_litman_scott_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2010]]></date>
</item><item>
    <title><![CDATA[10 brands to watch in 2010]]></title>
    <link>http://www.imediaconnection.com/content/26021.asp</link>
    <description><![CDATA[Watch as iMedia's marketer on the street investigates which brands will make a big splash this year.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_hs-video_kevinryan_vegas_70x70.jpg]]></image>
    <date><![CDATA[February 24, 2010]]></date>
</item><item>
    <title><![CDATA[10 neglected interactive marketing best practices ]]></title>
    <link>http://www.imediaconnection.com/content/26005.asp</link>
    <description><![CDATA[In a rapidly changing industry, it's easy to lose track of common-sense success strategies. Consider this your guide for getting back on track.]]></description>
    <author><![CDATA[Fred Brown]]></author>
    <authorid><![CDATA[24145]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brown_fred_70x70.jpg]]></image>
    <date><![CDATA[February 24, 2010]]></date>
</item><item>
    <title><![CDATA[Developing digital: Policy, process, and protection]]></title>
    <link>http://www.imediaconnection.com/content/25974.asp</link>
    <description><![CDATA[What are the best ways to develop a strategy, determine your social media parameters, and safely navigate uncharted digital territory? Find out in these master class podcasts from the iMedia Brand Summit in Las Vegas.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70(1).gif]]></image>
    <date><![CDATA[February 23, 2010]]></date>
</item><item>
    <title><![CDATA[3 signs of poor brand management in the digital age]]></title>
    <link>http://www.imediaconnection.com/content/25964.asp</link>
    <description><![CDATA[The most important brands in our lives earned their spots through strong leadership. If you want to be among the best, avoid these common pitfalls.]]></description>
    <author><![CDATA[Matthew Loebman]]></author>
    <authorid><![CDATA[28733]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_loebman_matt_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2010]]></date>
</item><item>
    <title><![CDATA[10 sneaky marketing tactics you need to avoid ]]></title>
    <link>http://www.imediaconnection.com/content/25915.asp</link>
    <description><![CDATA[It can be tempting to get crafty with your online marketing practices, but certain shortcuts will harm your brand more than you think. See why you need to steer clear of these common deceptions.]]></description>
    <author><![CDATA[Jonathan Richman]]></author>
    <authorid><![CDATA[22707]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_richman_jonathan_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2010]]></date>
</item><item>
    <title><![CDATA[How to realign your digital marketing focus]]></title>
    <link>http://www.imediaconnection.com/content/25910.asp</link>
    <description><![CDATA[With economic recovery still in the distance, now is the perfect time to look at how work gets done at your organization. Use these strategies to get your brand or agency running smoother than ever.]]></description>
    <author><![CDATA[Hilary Weber]]></author>
    <authorid><![CDATA[3931]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weber_hilary_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2010]]></date>
</item><item>
    <title><![CDATA[How online maps will change advertising]]></title>
    <link>http://www.imediaconnection.com/content/25861.asp</link>
    <description><![CDATA[The latest Google and Bing online mapping functionalities have huge implications for advertising going forward. Get acquainted with the opportunities.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2010]]></date>
</item><item>
    <title><![CDATA[4 ways marketers can regain consumer trust]]></title>
    <link>http://www.imediaconnection.com/content/25772.asp</link>
    <description><![CDATA[Creating trustworthy ads in a user-controlled space is no easy feat, and marketers must also create a true value exchange by providing something that people want. Here's what you can do.]]></description>
    <author><![CDATA[Anna Kassoway]]></author>
    <authorid><![CDATA[27675]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kassoway_anna_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2010]]></date>
</item><item>
    <title><![CDATA[CMO oversights that will lead to failure]]></title>
    <link>http://www.imediaconnection.com/content/25844.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, Pam Horan, president of the Online Publishers Association, presents some common CMO mistakes and explains the detrimental effects they can cause if ignored.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[February 04, 2010]]></date>
</item><item>
    <title><![CDATA[Top marketing innovation killers ]]></title>
    <link>http://www.imediaconnection.com/content/25787.asp</link>
    <description><![CDATA[Digital marketing has lost its edge, leaving us trapped in a vicious cycle of mediocrity. Take a look at these top barriers to innovation -- and see how you can circumvent them.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[February 01, 2010]]></date>
</item><item>
    <title><![CDATA[3 CMO mistakes that will ruin your brand]]></title>
    <link>http://www.imediaconnection.com/content/25780.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, Jeff Hayzlett, CMO of Kodak, talks about common CMO mistakes that can lead to a branding downfall.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70(1).jpg]]></image>
    <date><![CDATA[January 29, 2010]]></date>
</item><item>
    <title><![CDATA[3 qualities that all digital talent must have]]></title>
    <link>http://www.imediaconnection.com/content/25766.asp</link>
    <description><![CDATA[We asked some top digital agencies to tell us what characteristics they look for when hiring new team members. Watch to find out what ranks at the top.]]></description>
    <author><![CDATA[Greg Bardsley]]></author>
    <authorid><![CDATA[17940]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-video_vid9_70x70.jpg]]></image>
    <date><![CDATA[January 28, 2010]]></date>
</item><item>
    <title><![CDATA[TV networks try new tricks to solve old problems]]></title>
    <link>http://www.imediaconnection.com/content/25756.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney interviews executives from USA and Discovery to learn what new trends and technologies will emerge this year.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[January 27, 2010]]></date>
</item><item>
    <title><![CDATA[How online marketing must change]]></title>
    <link>http://www.imediaconnection.com/content/25731.asp</link>
    <description><![CDATA[iMedia asked some top digital agency leaders to discuss what they see as the single greatest obstacle facing digital marketing. See what they had to say.]]></description>
    <author><![CDATA[Greg Bardsley]]></author>
    <authorid><![CDATA[17940]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/gregbardsley_smaller70x70.jpg]]></image>
    <date><![CDATA[January 25, 2010]]></date>
</item><item>
    <title><![CDATA[13 signs the marketing industry is recovering ]]></title>
    <link>http://www.imediaconnection.com/content/25655.asp</link>
    <description><![CDATA[There are good reasons to be optimistic about a marketing industry upturn this year, especially in the digital sector. Consider these glimmers of hope.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2010]]></date>
</item><item>
    <title><![CDATA[5 principles of breakthrough success in the "Relationship Era"]]></title>
    <link>http://www.imediaconnection.com/content/25594.asp</link>
    <description><![CDATA[Until recently, there were only two eras of marketing. But times are changing. Here are some approaches that successful brands are using to push past the rest of the pack. ]]></description>
    <author><![CDATA[Doug Levy ]]></author>
    <authorid><![CDATA[22977]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_levy_doug_70x70.jpg]]></image>
    <date><![CDATA[January 12, 2010]]></date>
</item><item>
    <title><![CDATA[3 CMO mistakes to avoid in 2010]]></title>
    <link>http://www.imediaconnection.com/content/25598.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, John Wiseman of Thrillist discusses the online media spending decisions that could land CMOs in the hotseat.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2010]]></date>
</item><item>
    <title><![CDATA[4 ways to combat a CMO's digital ignorance ]]></title>
    <link>http://www.imediaconnection.com/content/25571.asp</link>
    <description><![CDATA[Is your CMO in need of some digital marketing education? Here are the talking points you will need when fighting for proper strategies in mobile, social media, video, and search and display.]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[January 11, 2010]]></date>
</item><item>
    <title><![CDATA[3 ways reach rankings can mislead you]]></title>
    <link>http://www.imediaconnection.com/content/25565.asp</link>
    <description><![CDATA[Media planners place a lot of weight on ad network reach rankings, but this indicator might not be taking quality into consideration. See how to know if you're getting the best bang for your buck.]]></description>
    <author><![CDATA[Julia Casale-Amorim]]></author>
    <authorid><![CDATA[5320]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_casale_amorim_julia_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2010]]></date>
</item><item>
    <title><![CDATA[Interactive strategies that will flourish (or flop) ]]></title>
    <link>http://www.imediaconnection.com/content/25509.asp</link>
    <description><![CDATA[2010 won't be all roses and kittens. See which marketing channels have a tough year ahead of them, and which strategies are poised for unprecedented success.]]></description>
    <author><![CDATA[Daniel Flamberg]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flamberg_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2010]]></date>
</item><item>
    <title><![CDATA[Digital marketing resolutions for 2010]]></title>
    <link>http://www.imediaconnection.com/content/25483.asp</link>
    <description><![CDATA[2009 was a challenging year for marketers. So what have we learned, and how can we put those lessons into practice? Here are one agency leader's resolutions for the coming year.]]></description>
    <author><![CDATA[Adam Kleinberg ]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 05, 2010]]></date>
</item><item>
    <title><![CDATA[6 digital agency survival tips for 2010 ]]></title>
    <link>http://www.imediaconnection.com/content/25464.asp</link>
    <description><![CDATA[Looking to stay alive in the ever-changing agency world? Heed these words of advice for the coming year.]]></description>
    <author><![CDATA[Liz Ross]]></author>
    <authorid><![CDATA[1998]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ross_liz_70x70.jpg]]></image>
    <date><![CDATA[January 04, 2010]]></date>
</item><item>
    <title><![CDATA[10 tactics that will dominate digital in 2010]]></title>
    <link>http://www.imediaconnection.com/content/25423.asp</link>
    <description><![CDATA[As we head into the new year, marketers can either go for the gold or go home. Here's how savvy marketers will develop winning digital campaigns in 2010.]]></description>
    <author><![CDATA[Drew Neisser]]></author>
    <authorid><![CDATA[1162]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neisser_drew_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2009]]></date>
</item><item>
    <title><![CDATA[Death of the marketing budget ]]></title>
    <link>http://www.imediaconnection.com/content/25416.asp</link>
    <description><![CDATA[If your marketing department is still battling for its fair share of the budget every year, you're waging an outdated war. Here's how your planning needs to evolve.]]></description>
    <author><![CDATA[Jonathan Shapiro]]></author>
    <authorid><![CDATA[26704]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shapiro_jonathan_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2009]]></date>
</item><item>
    <title><![CDATA[5 tips to maximize online ROI]]></title>
    <link>http://www.imediaconnection.com/content/25422.asp</link>
    <description><![CDATA[Consumers are asking for more product information in context before they agree to take action. Here are some suggestions for taking advantage of their increased interest to drive higher ROI.<BR>]]></description>
    <author><![CDATA[Scott Severson]]></author>
    <authorid><![CDATA[17562]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_severson_scott_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2009]]></date>
</item><item>
    <title><![CDATA[Websites that popped (or flopped) in 2009]]></title>
    <link>http://www.imediaconnection.com/content/25426.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney looks at five websites that were predicted to fare well over the previous year and determines which is the winner for 2009.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[December 16, 2009]]></date>
</item><item>
    <title><![CDATA[Why are brand marketers still afraid of digital?]]></title>
    <link>http://www.imediaconnection.com/content/25400.asp</link>
    <description><![CDATA[iMedia's marketer on the street questions why brands continue to ignore digital and opt to put the bulk of their spend into traditional media instead.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Q2_Still70x70.jpg]]></image>
    <date><![CDATA[December 15, 2009]]></date>
</item><item>
    <title><![CDATA[5 ways to craft a meaningful internship]]></title>
    <link>http://www.imediaconnection.com/content/25364.asp</link>
    <description><![CDATA[Properly conceived internships provide value to both employers and candidates. Follow these guidelines to ensure you get the most out of your program.]]></description>
    <author><![CDATA[Christin Accomando]]></author>
    <authorid><![CDATA[26109]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_accomando_christin_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2009]]></date>
</item><item>
    <title><![CDATA[6 ways to sabotage your PR efforts]]></title>
    <link>http://www.imediaconnection.com/content/25386.asp</link>
    <description><![CDATA[A solid public relations team can boost exposure, but you can't expect it to pull off miracles. Keep your team happy by avoiding these missteps.]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2009]]></date>
</item><item>
    <title><![CDATA[More expert marketing predictions for 2010 ]]></title>
    <link>http://www.imediaconnection.com/content/25348.asp</link>
    <description><![CDATA[iMedia's panel of industry thought leaders weighs in on the interactive marketing platforms and campaign strategies that will connect with consumers in the coming year.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2009]]></date>
</item><item>
    <title><![CDATA[The frightful future of print media]]></title>
    <link>http://www.imediaconnection.com/content/25247.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, Robert Fleming of the eMarketing Association explains why newspapers will disappear by 2019 and what this means for the future of print media.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2009]]></date>
</item><item>
    <title><![CDATA[8 experts' predictions for 2010 ]]></title>
    <link>http://www.imediaconnection.com/content/25313.asp</link>
    <description><![CDATA[iMedia's panel of industry thought leaders weighs in on the brands, agencies, and technologies that are going to reshape the interactive space in the coming year.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[December 07, 2009]]></date>
</item><item>
    <title><![CDATA[Marketing platforms that will reach fruition in 2010]]></title>
    <link>http://www.imediaconnection.com/content/25200.asp</link>
    <description><![CDATA[iMedia's marketer on the street investigates the digital marketing platforms that will come into their own in the year ahead.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Q2_Still70x70.jpg]]></image>
    <date><![CDATA[December 03, 2009]]></date>
</item><item>
    <title><![CDATA[5 tips to prevent your pitches from stinking]]></title>
    <link>http://www.imediaconnection.com/content/25202.asp</link>
    <description><![CDATA[Marketers can smell an improperly motivated vendor a mile away. Try these simple tactics to prove that you want more than the sale -- you want to be a valued partner.]]></description>
    <author><![CDATA[Chad Little]]></author>
    <authorid><![CDATA[4184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_little_chad_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2009]]></date>
</item><item>
    <title><![CDATA[Why your campaign is cheapening digital]]></title>
    <link>http://www.imediaconnection.com/content/25198.asp</link>
    <description><![CDATA[As media transactions are becoming more commoditized, we are losing the business value that agencies provide. See why this impending cycle is likely to stifle creativity and strategy in the name of cost savings.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2009]]></date>
</item><item>
    <title><![CDATA[Don't ditch diligence in favor of digital]]></title>
    <link>http://www.imediaconnection.com/content/25199.asp</link>
    <description><![CDATA[In this case study, a financial company struggled because it ignored some marketing fundamentals when creating its digital plan. Take a lesson from its missteps, and see how it got back on track.]]></description>
    <author><![CDATA[Dan Eggleston]]></author>
    <authorid><![CDATA[25649]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_eggleston_dan_70x70.jpg.jpg]]></image>
    <date><![CDATA[November 25, 2009]]></date>
</item><item>
    <title><![CDATA[The questionable future of branded entertainment]]></title>
    <link>http://www.imediaconnection.com/content/25203.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, MediaLink President Wenda Harris Millard explains how branded entertainment is changing and what we can expect to see in the future.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[November 24, 2009]]></date>
</item><item>
    <title><![CDATA[The skills digital agencies will need to lead ]]></title>
    <link>http://www.imediaconnection.com/content/25163.asp</link>
    <description><![CDATA[If it takes a village to build a brand, agencies themselves will need to evolve into strong communities of service providers to survive. Here are some of the essential building blocks that will make it happen.]]></description>
    <author><![CDATA[John Lane]]></author>
    <authorid><![CDATA[14103]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lane_john_70x70.jpg]]></image>
    <date><![CDATA[November 23, 2009]]></date>
</item><item>
    <title><![CDATA[3 ways to revitalize your digital media strategy]]></title>
    <link>http://www.imediaconnection.com/content/25132.asp</link>
    <description><![CDATA[Why separate earned from paid media, social from commercial content, or advertising from search? Consider this strategy for approaching digital marketing with one budget pool that leverages all media.]]></description>
    <author><![CDATA[Karen Macumber]]></author>
    <authorid><![CDATA[25625]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macumber_karen_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2009]]></date>
</item><item>
    <title><![CDATA[Preparing for a world without salespeople]]></title>
    <link>http://www.imediaconnection.com/content/25153.asp</link>
    <description><![CDATA[The latest generation of consumers doesn't want to talk to your salespeople. Here's how to put those resources to better use.]]></description>
    <author><![CDATA[Reid Carr ]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[November 19, 2009]]></date>
</item><item>
    <title><![CDATA[Brands that agencies would love to land]]></title>
    <link>http://www.imediaconnection.com/content/25159.asp</link>
    <description><![CDATA[When agencies find a perfect client, it can be like magic. We asked some top digital agencies to tell us the brands that they dream of working with.]]></description>
    <author><![CDATA[Greg Bardsley]]></author>
    <authorid><![CDATA[17940]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/vid4.jpg]]></image>
    <date><![CDATA[November 19, 2009]]></date>
</item><item>
    <title><![CDATA[Achieving viral video success for your brand]]></title>
    <link>http://www.imediaconnection.com/content/25147.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney hits the iMedia Breakthrough Summit to ask viral video expert Kevin Nalty how brands can harness the power of YouTube.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[November 18, 2009]]></date>
</item><item>
    <title><![CDATA[Tools for cutting out tedious campaign tasks]]></title>
    <link>http://www.imediaconnection.com/content/25126.asp</link>
    <description><![CDATA[Every digital campaign features lots of small, repetitive jobs. Your agency can save time and become even more efficient by employing these tools.]]></description>
    <author><![CDATA[Eldad Persky ]]></author>
    <authorid><![CDATA[25370]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_persky_eldad_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2009]]></date>
</item><item>
    <title><![CDATA[Why brands need to own their content channels]]></title>
    <link>http://www.imediaconnection.com/content/25131.asp</link>
    <description><![CDATA[Traditional advertising doesn't work when consumers have complete control over what they watch, read, and listen. Here's why controlling your own media channel will help you break through.]]></description>
    <author><![CDATA[Gordon Plutsky]]></author>
    <authorid><![CDATA[25548]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_plutsky_gordon_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2009]]></date>
</item><item>
    <title><![CDATA[Digital agencies: What's holding them back?]]></title>
    <link>http://www.imediaconnection.com/content/25108.asp</link>
    <description><![CDATA[Watch as iMedia's marketer on the street investigates the biggest challenges threatening digital agencies today.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Q2_Still70x70.jpg]]></image>
    <date><![CDATA[November 13, 2009]]></date>
</item><item>
    <title><![CDATA[The secret media-buying revolution]]></title>
    <link>http://www.imediaconnection.com/content/25073.asp</link>
    <description><![CDATA[We're witnessing a radical shift in the media-buying world -- and most people haven't realized it yet. Here's the irrefutable evidence, and what you'll need to know.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2009]]></date>
</item><item>
    <title><![CDATA[How to own your personal brand]]></title>
    <link>http://www.imediaconnection.com/content/25076.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney interviews New York Times bestselling author Gary Vaynerchuk and discovers how his "crush it" philosophy can help you excel at your job.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[November 10, 2009]]></date>
</item><item>
    <title><![CDATA[Healthcare for your brand on a budget]]></title>
    <link>http://www.imediaconnection.com/content/25036.asp</link>
    <description><![CDATA[When funds are scarce and investments are heavily scrutinized, you owe it to your shareholders to assess your brand's state of wellness. Here's why. ]]></description>
    <author><![CDATA[Laurence Vincent]]></author>
    <authorid><![CDATA[23044]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vincent_laurence_70x70.jpg]]></image>
    <date><![CDATA[November 10, 2009]]></date>
</item><item>
    <title><![CDATA[How to build a team that has the "it" factor]]></title>
    <link>http://www.imediaconnection.com/content/24889.asp</link>
    <description><![CDATA[Tired of endless churn within your mediocre team? Boost your results -- not to mention morale -- by implementing this process for building a highly effective squad of go-getters.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[November 06, 2009]]></date>
</item><item>
    <title><![CDATA[5 things a CMO should know about brand protection]]></title>
    <link>http://www.imediaconnection.com/content/25034.asp</link>
    <description><![CDATA[Taking an active role in protecting your brand online has never been more important for CMOs. Here are five areas you can (and should) address right now.]]></description>
    <author><![CDATA[Frederick Felman]]></author>
    <authorid><![CDATA[24752]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_felman_frederick_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2009]]></date>
</item><item>
    <title><![CDATA[3 things that keep News Corp. execs awake at night]]></title>
    <link>http://www.imediaconnection.com/content/25043.asp</link>
    <description><![CDATA[Interactive's future hinges on the success of mobile, display, and the free content debate. Jonathan Miller explains why the paradigm needs to flip for all three to succeed.]]></description>
    <author><![CDATA[Rich Cherecwich]]></author>
    <authorid><![CDATA[10649]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cherecwich_rich_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2009]]></date>
</item><item>
    <title><![CDATA[Why consumers think your brand doesn't get it]]></title>
    <link>http://www.imediaconnection.com/content/24928.asp</link>
    <description><![CDATA[Marketers don't always get that they are part of a service industry, and that even consumer fans still want to treat them as such. See how you can overcome their wary perceptions when playing on their turf.]]></description>
    <author><![CDATA[Morgan Stewart]]></author>
    <authorid><![CDATA[10434]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stewart_morgan_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2009]]></date>
</item><item>
    <title><![CDATA[Sir Martin Sorrell's advice for the changing agency landscape]]></title>
    <link>http://www.imediaconnection.com/content/25033.asp</link>
    <description><![CDATA[In the next decade, agencies and holding companies will spend less time fitting into the traditional mold of an ad agency and more time focusing on consumer data and new media. WPP's chief explains why.]]></description>
    <author><![CDATA[Rich Cherecwich]]></author>
    <authorid><![CDATA[10649]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cherecwich_rich_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2009]]></date>
</item><item>
    <title><![CDATA[9 digital trends to watch in 2010]]></title>
    <link>http://www.imediaconnection.com/content/24987.asp</link>
    <description><![CDATA[Marketing in 2010 is shaping up to be even more dynamic than this year. But what changes and trends are poised to make a major impact? Take a look at a few predictions.]]></description>
    <author><![CDATA[Nuri Djavit]]></author>
    <authorid><![CDATA[24347]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_djavit_nuri_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2009]]></date>
</item><item>
    <title><![CDATA[How to think like a venture capitalist]]></title>
    <link>http://www.imediaconnection.com/content/25025.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney hits the iMedia Breakthrough Summit to explore venture capitalist techniques, as well as purchase decisions on social media.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[November 04, 2009]]></date>
</item><item>
    <title><![CDATA[5 larger-than-life agency personalities ]]></title>
    <link>http://www.imediaconnection.com/content/24981.asp</link>
    <description><![CDATA[The ad world is full of colorful characters. Here are five types you are sure to encounter, whether you are working in an agency or hiring one.]]></description>
    <author><![CDATA[Daniel Flamberg]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/091104_headshot_graphic_70x70.jpg]]></image>
    <date><![CDATA[November 04, 2009]]></date>
</item><item>
    <title><![CDATA[5 marketing megatrends you can't ignore ]]></title>
    <link>http://www.imediaconnection.com/content/24911.asp</link>
    <description><![CDATA[Our society is undergoing massive fundamental transitions. Learn how these forward-thinking brands seized the underlying marketing opportunities.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[November 02, 2009]]></date>
</item><item>
    <title><![CDATA[The role of the modern agency]]></title>
    <link>http://www.imediaconnection.com/content/24896.asp</link>
    <description><![CDATA[An upcoming ad:tech panel will deal with the role of the modern agency. But will they discuss the serious moral issues that are becoming more relevant as agencies restructure to compete?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 29, 2009]]></date>
</item><item>
    <title><![CDATA[Will publishers and ad networks ever strike a balance?]]></title>
    <link>http://www.imediaconnection.com/content/24877.asp</link>
    <description><![CDATA[Low media prices are great for media buyers and advertisers, but here's why we need to develop a model that provides value to publishers, advertisers, and users.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2009]]></date>
</item><item>
    <title><![CDATA[6 PR facts every marketer must know]]></title>
    <link>http://www.imediaconnection.com/content/24822.asp</link>
    <description><![CDATA[Your public relations, like all your marketing efforts, should have clear objectives. Here's a crash course on reaching those goals and how to tell if your current firm is helping or hurting you.]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2009]]></date>
</item><item>
    <title><![CDATA[5 predictions for interactive marketing in 2010]]></title>
    <link>http://www.imediaconnection.com/content/24744.asp</link>
    <description><![CDATA[With 2009 winding down, marketers are beginning to assess what lies ahead. Here are five predictions from some top digital agencies on what we can expect to see in 2010.]]></description>
    <author><![CDATA[Greg Bardsley]]></author>
    <authorid><![CDATA[17940]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/vid270x70.jpg]]></image>
    <date><![CDATA[October 15, 2009]]></date>
</item><item>
    <title><![CDATA[How to avoid wasting agency fees]]></title>
    <link>http://www.imediaconnection.com/content/24687.asp</link>
    <description><![CDATA[The right agency can be an invaluable partner for your brand. But that partner doesn't come cheap. Find out if your compensation model is on the money.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[October 15, 2009]]></date>
</item><item>
    <title><![CDATA[MTV's digital strategy and why it's succeeding]]></title>
    <link>http://www.imediaconnection.com/content/24717.asp</link>
    <description><![CDATA[The lines between creative and marketing roles are blurring as advertising becomes more heavily integrated with content. But one thing remains constant: The audience is king.]]></description>
    <author><![CDATA[Madhuri Shekar]]></author>
    <authorid><![CDATA[23938]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shekar_madhuri_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2009]]></date>
</item><item>
    <title><![CDATA[Climbing inside the mind of a CMO]]></title>
    <link>http://www.imediaconnection.com/content/24694.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, Yahoo SVP Joanne Bradford talks about how top CMOs are moving their assets to digital while maintaining an edge through exclusivity.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70(1).jpg]]></image>
    <date><![CDATA[October 13, 2009]]></date>
</item><item>
    <title><![CDATA[How technology will save media planning]]></title>
    <link>http://www.imediaconnection.com/content/24672.asp</link>
    <description><![CDATA[The ad platforms of the future are going to be game changers. Take a look at how the next generation of software will alter the fundamental role of media planners.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2009]]></date>
</item><item>
    <title><![CDATA[5 client personalities and how to cope ]]></title>
    <link>http://www.imediaconnection.com/content/24654.asp</link>
    <description><![CDATA[Working with clients often means dealing with extreme personalities. Learn how to handle these common archetypes.]]></description>
    <author><![CDATA[Daniel Flamberg]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/091006_article_art_70x70.jpg]]></image>
    <date><![CDATA[October 07, 2009]]></date>
</item><item>
    <title><![CDATA[10 ways marketers waste their time ]]></title>
    <link>http://www.imediaconnection.com/content/24637.asp</link>
    <description><![CDATA[When marketing resources are scarce, you can't afford to spin your wheels for even a moment. Be on the lookout for these notorious time-sucks. ]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2009]]></date>
</item><item>
    <title><![CDATA[Why it's time for an industry overhaul]]></title>
    <link>http://www.imediaconnection.com/content/24614.asp</link>
    <description><![CDATA[The IAB streamlined the way media buyers and sellers do business. But times have changed. Here's why we need to update our industry's Terms &amp; Conditions.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 01, 2009]]></date>
</item><item>
    <title><![CDATA[Budgeting for social media: Insider tips ]]></title>
    <link>http://www.imediaconnection.com/content/24607.asp</link>
    <description><![CDATA[Social media is hot, but marketers are still struggling to determine where it belongs in their media plans. Here are a few tips from top digital agencies.]]></description>
    <author><![CDATA[Greg Bardsley]]></author>
    <authorid><![CDATA[17940]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/agency_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2009]]></date>
</item><item>
    <title><![CDATA[Why you should reevaluate your agency right now]]></title>
    <link>http://www.imediaconnection.com/content/24591.asp</link>
    <description><![CDATA[Putting an agency up for review can be a costly and time-consuming task. But with agencies clamoring for more clients, the recession might be the right time to weigh your options.]]></description>
    <author><![CDATA[Robyn Freye]]></author>
    <authorid><![CDATA[4878]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_freye_robin_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2009]]></date>
</item><item>
    <title><![CDATA[5 reasons why clients are so dysfunctional]]></title>
    <link>http://www.imediaconnection.com/content/24575.asp</link>
    <description><![CDATA[There are five basic employee archetypes, and the interplay among them dictates how agencies interact with clients. Here's a look at the structural problems each of them face.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2009]]></date>
</item><item>
    <title><![CDATA[6 reasons your boss won't promote you ]]></title>
    <link>http://www.imediaconnection.com/content/24568.asp</link>
    <description><![CDATA[Your boss wants to strangle you. Here's why -- and what you should be doing differently.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[September 28, 2009]]></date>
</item><item>
    <title><![CDATA[How brands can make emotional connections online]]></title>
    <link>http://www.imediaconnection.com/content/24469.asp</link>
    <description><![CDATA[Digital marketers have an opportunity to build campaigns as memorable as iconic brands' classic TV spots. Employ these strategies and technologies for enabling a higher level of engagement. ]]></description>
    <author><![CDATA[Mitch Spolan ]]></author>
    <authorid><![CDATA[24356]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spolan_mitch_70x70.jpg]]></image>
    <date><![CDATA[September 21, 2009]]></date>
</item><item>
    <title><![CDATA[3 ways to tell a CPG marketer is behind the curve]]></title>
    <link>http://www.imediaconnection.com/content/24460.asp</link>
    <description><![CDATA[Consumer packaged goods marketers are coming around on digital, but many have a long way to go in their evolutions. If you're not exploring these strategies, you're at risk of falling behind. ]]></description>
    <author><![CDATA[Tom Hespos ]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2009]]></date>
</item><item>
    <title><![CDATA[5 steps for winning the pitch]]></title>
    <link>http://www.imediaconnection.com/content/24412.asp</link>
    <description><![CDATA[No one loves having to pitch a prospective client, but it's an unavoidable part of agency life. Adhere to these five steps, and you'll be wowing clients in no time.]]></description>
    <author><![CDATA[C.C. Chapman]]></author>
    <authorid><![CDATA[24396]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chapman_cc_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2009]]></date>
</item><item>
    <title><![CDATA[Quick tips to boost your brand profile]]></title>
    <link>http://www.imediaconnection.com/content/24398.asp</link>
    <description><![CDATA[The internet is a hotbed of discussions about your brand -- good and bad. Learn to keep tabs on the conversation and come out smelling like a rose.]]></description>
    <author><![CDATA[Tom Kurz]]></author>
    <authorid><![CDATA[23380]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kurtz_tom_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2009]]></date>
</item><item>
    <title><![CDATA[Why your brand depends on page-level quality]]></title>
    <link>http://www.imediaconnection.com/content/24364.asp</link>
    <description><![CDATA[Many advertisers have invested billions in their brands over time, so it's crucial that they protect themselves from damaging content adjacencies.]]></description>
    <author><![CDATA[Andy Atherton]]></author>
    <authorid><![CDATA[16351]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_atherton_andy_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2009]]></date>
</item><item>
    <title><![CDATA[Tips to stay afloat in a continued downturn]]></title>
    <link>http://www.imediaconnection.com/content/24361.asp</link>
    <description><![CDATA[As the economy continues its standstill, brands are being put into tough corners. Watch as marketers discuss three tips that can help your brand stay relevant in tremulous times.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_090908_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2009]]></date>
</item><item>
    <title><![CDATA[The revolutionary power of transmedia storytelling]]></title>
    <link>http://www.imediaconnection.com/content/24339.asp</link>
    <description><![CDATA[Brands like Coca-Cola and Dove have successfully blurred the line between advertising and entertainment with content-rich narratives. See why this strategy will become an integral part of all campaigns in the near future.]]></description>
    <author><![CDATA[Gunther Sonnenfeld]]></author>
    <authorid><![CDATA[19406]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sonnenfeld_gunther_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2009]]></date>
</item><item>
    <title><![CDATA[Why every brand marketer needs a digital agency]]></title>
    <link>http://www.imediaconnection.com/content/24312.asp</link>
    <description><![CDATA[Sean Cummings' Aug. 20 article blasting agencies was an eye-opener. But many of his arguments can be used to prove why agencies are still so important. ]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[September 03, 2009]]></date>
</item><item>
    <title><![CDATA[Tips for avoiding a client catastrophe]]></title>
    <link>http://www.imediaconnection.com/content/24292.asp</link>
    <description><![CDATA[iMedia asked a handful of agency thought leaders what their greatest challenge is regarding client relations. See what they had to say. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/LAQUINTA2NDCOMINGVID1STILL70x70.jpg]]></image>
    <date><![CDATA[September 01, 2009]]></date>
</item><item>
    <title><![CDATA[Am I getting my agency's A-team?]]></title>
    <link>http://www.imediaconnection.com/content/24189.asp</link>
    <description><![CDATA[You pay a lot for your agency, but are you getting what you're paying for? Here are some tips that will&nbsp;ensure your agency gives you its all.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2009]]></date>
</item><item>
    <title><![CDATA[Rethinking the agency-of-record model]]></title>
    <link>http://www.imediaconnection.com/content/24174.asp</link>
    <description><![CDATA[Big results come from big ideas. But big ideas come from all corners -- sometimes at the expense of your agency of record. Find out what that means for brand-agency relationships and how to get the best ideas without burning bridges.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2009]]></date>
</item><item>
    <title><![CDATA[What will be the next global growth driver?]]></title>
    <link>http://www.imediaconnection.com/content/24187.asp</link>
    <description><![CDATA[Sean Finnegan of Starcom MediaVest Group says digital will find its future in video and social media, but not without first mining consumer sentiment and intent. Here's why.]]></description>
    <author><![CDATA[Gretchen Hyman]]></author>
    <authorid><![CDATA[4830]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hyman_gretchen_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2009]]></date>
</item><item>
    <title><![CDATA[3 bare essentials for getting started with digital]]></title>
    <link>http://www.imediaconnection.com/content/24123.asp</link>
    <description><![CDATA[If you are a digital newbie, or need to brush up on core considerations for every campaign, ignore these tips at your peril.]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
    <date><![CDATA[August 21, 2009]]></date>
</item><item>
    <title><![CDATA[5 reasons you no longer need an ad agency]]></title>
    <link>http://www.imediaconnection.com/content/24140.asp</link>
    <description><![CDATA[Agencies have morphed into advanced communication production shops, but they aren't serving your brand as well as your own company resources can. Here's why.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2009]]></date>
</item><item>
    <title><![CDATA[Job-hunting tips for our desperate environment ]]></title>
    <link>http://www.imediaconnection.com/content/24150.asp</link>
    <description><![CDATA[Now is not the time to freak out if you're jobless or living in fear of a layoff. Heed these words of advice from an agency that's actually hiring.]]></description>
    <author><![CDATA[Reid Carr ]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2009]]></date>
</item><item>
    <title><![CDATA[6 steps to controlling brand buzz on review sites ]]></title>
    <link>http://www.imediaconnection.com/content/24126.asp</link>
    <description><![CDATA[Industry experts provide advice on how brands can monitor -- and even influence -- their reputations on product and service review sites.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leavitt_neal_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2009]]></date>
</item><item>
    <title><![CDATA[A call for "marketing with meaning"]]></title>
    <link>http://www.imediaconnection.com/content/24070.asp</link>
    <description><![CDATA[In the trash heap of "traditional digital," a new and improved model is starting to show signs of life. Here's why marketers need to focus on&nbsp;more meaningful connections.]]></description>
    <author><![CDATA[Bob Gilbreath]]></author>
    <authorid><![CDATA[18468]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gilbreath_bob_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2009]]></date>
</item><item>
    <title><![CDATA[Pivotal points in my marketing career]]></title>
    <link>http://www.imediaconnection.com/content/24137.asp</link>
    <description><![CDATA[Marketers' lives&nbsp;are full of moments of epiphany. Listen as these industry experts describe their greatest revelations.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/abcdefghijklmnop.jpg]]></image>
    <date><![CDATA[August 18, 2009]]></date>
</item><item>
    <title><![CDATA[How to reduce waste in your marketing spend]]></title>
    <link>http://www.imediaconnection.com/content/24081.asp</link>
    <description><![CDATA[Clicks from display, search, and email don't always translate into customers, so why spend so much on them? These four tips will help you acquire the consumers you want. ]]></description>
    <author><![CDATA[Gayle Guzzardo ]]></author>
    <authorid><![CDATA[7191]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_guzzardo_gayle_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2009]]></date>
</item><item>
    <title><![CDATA[4 ways to sustain your consumer outreach]]></title>
    <link>http://www.imediaconnection.com/content/24087.asp</link>
    <description><![CDATA[Find out how to turn your digital "one night stands" into a lasting love connection with consumers.]]></description>
    <author><![CDATA[Doug Levy]]></author>
    <authorid><![CDATA[22977]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_levy_doug_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2009]]></date>
</item><item>
    <title><![CDATA[Keep your brand from failing at social media]]></title>
    <link>http://www.imediaconnection.com/content/24080.asp</link>
    <description><![CDATA[As brands continue to increase their social network spends, the challenge becomes how to stay relevant. iMedia asked social media experts what brands need to be doing to make the most of their investments.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_Q2_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2009]]></date>
</item><item>
    <title><![CDATA[How to evolve brand management for social media]]></title>
    <link>http://www.imediaconnection.com/content/24030.asp</link>
    <description><![CDATA[The general consensus is that marketing needs to change with the times, but there's been little action so far. Follow these tips to better promote your brand in today's media climate.]]></description>
    <author><![CDATA[Dan Neely]]></author>
    <authorid><![CDATA[6032]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neely_daniel_70x70.jpg]]></image>
    <date><![CDATA[August 10, 2009]]></date>
</item><item>
    <title><![CDATA[Is Twitter here to stay? ]]></title>
    <link>http://www.imediaconnection.com/content/24007.asp</link>
    <description><![CDATA[Will Twitter remain an integral piece of digital marketing's future or simply fade away? iMedia takes a look at what lies ahead.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Still70x70yeaaahitis.jpg]]></image>
    <date><![CDATA[August 05, 2009]]></date>
</item><item>
    <title><![CDATA[The myth of media buyers' clout]]></title>
    <link>http://www.imediaconnection.com/content/23958.asp</link>
    <description><![CDATA[The concept of clout should be viewed as the industry's bane. Here's why a cost-centric view of media will only keep us in the transactional ghetto.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2009]]></date>
</item><item>
    <title><![CDATA[7 misguided brand strategies]]></title>
    <link>http://www.imediaconnection.com/content/23921.asp</link>
    <description><![CDATA[There are many guaranteed paths to brand failure, and during a downturn, botching a campaign is even less of an option. Here's how to avoid damaging your brand.]]></description>
    <author><![CDATA[Laurence Vincent ]]></author>
    <authorid><![CDATA[23044]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vincent_laurence_70x70.jpg]]></image>
    <date><![CDATA[July 28, 2009]]></date>
</item><item>
    <title><![CDATA[7 reasons your employees hate you ]]></title>
    <link>http://www.imediaconnection.com/content/23863.asp</link>
    <description><![CDATA[If you are guilty of any of these managerial sins, there's a good chance your people secretly despise you. It's time to make amends.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 22, 2009]]></date>
</item><item>
    <title><![CDATA[4 lessons we'll learn from the downturn]]></title>
    <link>http://www.imediaconnection.com/content/23855.asp</link>
    <description><![CDATA[Is there an upside to the economic crunch? See what a handful of industry leaders told iMedia they would be keeping an eye on.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/still70x70.jpg]]></image>
    <date><![CDATA[July 22, 2009]]></date>
</item><item>
    <title><![CDATA[The silver lining in recession-era buying]]></title>
    <link>http://www.imediaconnection.com/content/23850.asp</link>
    <description><![CDATA[Strangely enough, hard times are creating a perfect storm of marketing opportunities for brands. Find out how to leverage the hidden benefits.]]></description>
    <author><![CDATA[Jordan Greene]]></author>
    <authorid><![CDATA[5793]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greene_jordon_70x70.jpg]]></image>
    <date><![CDATA[July 22, 2009]]></date>
</item><item>
    <title><![CDATA[Will cost-per-lead meet your needs?]]></title>
    <link>http://www.imediaconnection.com/content/23846.asp</link>
    <description><![CDATA[Performance marketing models are climbing to the top of the ROI value ladder. Find out how this technique can be used for both branding and direct response, across all industry sectors.]]></description>
    <author><![CDATA[Zephrin Lasker]]></author>
    <authorid><![CDATA[16458]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lasker_zephrin_70x70.jpg]]></image>
    <date><![CDATA[July 20, 2009]]></date>
</item><item>
    <title><![CDATA[How we dropped the ball on rich media]]></title>
    <link>http://www.imediaconnection.com/content/23781.asp</link>
    <description><![CDATA[For more than a decade, rich media has presented significant potential for advertisers. But that potential still has yet to be fully realized. Here's how our industry can right this wrong. ]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[July 14, 2009]]></date>
</item><item>
    <title><![CDATA[11 ways to rock an RFP ]]></title>
    <link>http://www.imediaconnection.com/content/23769.asp</link>
    <description><![CDATA[The process for finding an agency partner rarely predicts the texture or substance of the subsequent relationship. By following these steps, you can change all that.]]></description>
    <author><![CDATA[Daniel Flamberg]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flamberg_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2009]]></date>
</item><item>
    <title><![CDATA[Win the battle against spoofs, spam, pharming, and phishing]]></title>
    <link>http://www.imediaconnection.com/content/23742.asp</link>
    <description><![CDATA[Take a look at some of the dirtiest tricks of the digital trade, and how you can help your customers avoid getting tangled in their web.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_moskowitz_robert_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2009]]></date>
</item><item>
    <title><![CDATA[6 marketing tactics I can't believe we're still using ]]></title>
    <link>http://www.imediaconnection.com/content/23728.asp</link>
    <description><![CDATA[Here's why it's imperative to listen to your audience, deliver innovation, and make sure you don't become static in your approach.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[July 08, 2009]]></date>
</item><item>
    <title><![CDATA[How to reach your audience through ads, Twitter]]></title>
    <link>http://www.imediaconnection.com/content/23694.asp</link>
    <description><![CDATA[Watch as iMedia's marketer on the street hones in on the tricks that will keep communication flowing.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/KR_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2009]]></date>
</item><item>
    <title><![CDATA[Marketing lessons from where you'd least expect them]]></title>
    <link>http://www.imediaconnection.com/content/23652.asp</link>
    <description><![CDATA[Check out these tips for ensuring your addressable media campaigns stay fresh and continue to connect with the right consumers.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[June 29, 2009]]></date>
</item><item>
    <title><![CDATA[The fundamentals every seller needs to know]]></title>
    <link>http://www.imediaconnection.com/content/23593.asp</link>
    <description><![CDATA[In the fast-moving early days of interactive, many sellers left sound business practices by the wayside. Fortunately, the recession has provided the time to slow down and get back to basics.]]></description>
    <author><![CDATA[Larry Allen]]></author>
    <authorid><![CDATA[3189]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_larry_allen_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2009]]></date>
</item><item>
    <title><![CDATA[Taking bias out of agency compensation]]></title>
    <link>http://www.imediaconnection.com/content/23599.asp</link>
    <description><![CDATA[If we want to fix agency compensation, we have to pay agencies for the job we want them to do, not for something else. Here's why.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2009]]></date>
</item><item>
    <title><![CDATA[Online advertising's 4 biggest problems ]]></title>
    <link>http://www.imediaconnection.com/content/23585.asp</link>
    <description><![CDATA[The long-term success of our industry hinges on decisions being made now. Here are the main problems that exist in the space and some suggested ways to fix them.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2009]]></date>
</item><item>
    <title><![CDATA[Platforms that provide the biggest bang]]></title>
    <link>http://www.imediaconnection.com/content/23596.asp</link>
    <description><![CDATA[What channels are top marketers relying on to maximize their digital spend? iMedia reveals how four industry leaders would choose to divide a $1 million budget.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_CC09_Q2_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2009]]></date>
</item><item>
    <title><![CDATA[The 5 newest interactive trends: How will they affect you?]]></title>
    <link>http://www.imediaconnection.com/content/23568.asp</link>
    <description><![CDATA[In 2009, the ever-changing interactive landscape has been simultaneously shaped by innovations in online behavior and the dark clouds of the recession. Take a look back at the biggest stories and how they will affect the rest of the year.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[June 23, 2009]]></date>
</item><item>
    <title><![CDATA[The illegal marketing practices you may be using]]></title>
    <link>http://www.imediaconnection.com/content/23539.asp</link>
    <description><![CDATA[Most marketers are often unaware of consumer protection laws until it's too late. Find out how to&nbsp;shield yourself from unwanted legal action.]]></description>
    <author><![CDATA[Rachelle Milbank]]></author>
    <authorid><![CDATA[21817]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_milbank_rachelle_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2009]]></date>
</item><item>
    <title><![CDATA[Why your CPM obsession needs to end]]></title>
    <link>http://www.imediaconnection.com/content/23544.asp</link>
    <description><![CDATA[Online media planners always focus on the CPMs, but they shouldn't. Our media strategies editor explains why. ]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2009]]></date>
</item><item>
    <title><![CDATA[6 stupid media planning mistakes ]]></title>
    <link>http://www.imediaconnection.com/content/23517.asp</link>
    <description><![CDATA[A seemingly simple oversight can doom your media plan from the start, render it sterile and ineffectual, or make it a complete waste of time and money. See how you can cover your campaign bases.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[June 17, 2009]]></date>
</item><item>
    <title><![CDATA[8 ways to create a rock-star internship program]]></title>
    <link>http://www.imediaconnection.com/content/23434.asp</link>
    <description><![CDATA[It's a mistake to think of interns as merely free or low-cost labor. Here's how to structure your program to get the most out of these enthusiastic beginners.]]></description>
    <author><![CDATA[Megan Slabinski]]></author>
    <authorid><![CDATA[21674]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_slabinski_megan_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2009]]></date>
</item><item>
    <title><![CDATA[How to cut media budgets the smart way]]></title>
    <link>http://www.imediaconnection.com/content/23448.asp</link>
    <description><![CDATA[In this challenged economy, it's tempting to slash ad budgets by a given percentage and renegotiate all your digital ad contracts. Here's why this can be dangerous.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2009]]></date>
</item><item>
    <title><![CDATA[The game changers: 6 predictions for 2010 ]]></title>
    <link>http://www.imediaconnection.com/content/23381.asp</link>
    <description><![CDATA[Agency experts discuss the fluid nature of interactive marketing and anticipate how the industry will change next year.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/MOTS_LostPines09_70x70.jpg]]></image>
    <date><![CDATA[June 10, 2009]]></date>
</item><item>
    <title><![CDATA[The new rules of agency collaboration]]></title>
    <link>http://www.imediaconnection.com/content/23431.asp</link>
    <description><![CDATA[The old-school marketing mantra was to keep your ideas to yourself and leave the competition at bay. Nowadays, a little teamwork can boost your bottom line.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_whitney_daisy_70x70.jpg]]></image>
    <date><![CDATA[June 10, 2009]]></date>
</item><item>
    <title><![CDATA[4 steps for customer service success on Twitter]]></title>
    <link>http://www.imediaconnection.com/content/23425.asp</link>
    <description><![CDATA[The microblogging sensation lets you connect on a deeply personal level, making it optimal for resolving consumer issues and concerns. Here's how top brands like Comcast are tweeting their way into the hearts of customers. ]]></description>
    <author><![CDATA[Rich Cherecwich]]></author>
    <authorid><![CDATA[10649]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cherecwich_rich_70x70.jpg]]></image>
    <date><![CDATA[June 09, 2009]]></date>
</item><item>
    <title><![CDATA[How social media and search can reach the pickiest audience]]></title>
    <link>http://www.imediaconnection.com/content/23382.asp</link>
    <description><![CDATA[A new segment of super-informed, well-researched consumers is springing up online. Are you implementing a strategy for connecting with them?]]></description>
    <author><![CDATA[David A. Yovanno]]></author>
    <authorid><![CDATA[521]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yovanno_david_70x70.jpg]]></image>
    <date><![CDATA[June 08, 2009]]></date>
</item><item>
    <title><![CDATA[Agencies: How experienced are your partners?]]></title>
    <link>http://www.imediaconnection.com/content/23268.asp</link>
    <description><![CDATA[Be careful not to hand over your clients' brands to just any vendor. Here's some criteria to help you choose wisely.]]></description>
    <author><![CDATA[Bryan Everett]]></author>
    <authorid><![CDATA[7492]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_everett_bryan_70x70.jpg]]></image>
    <date><![CDATA[June 01, 2009]]></date>
</item><item>
    <title><![CDATA[5 tips for objective media planning]]></title>
    <link>http://www.imediaconnection.com/content/23245.asp</link>
    <description><![CDATA[When deciding how and where to allocate your media budget, you must remain neutral with all your ad vendors. Find out how to set aside your bias to improve your bottom line.]]></description>
    <author><![CDATA[Jinenne Sutherland]]></author>
    <authorid><![CDATA[1383]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sutherlands_Jinenne_70x70.jpg]]></image>
    <date><![CDATA[May 29, 2009]]></date>
</item><item>
    <title><![CDATA[The secret reason why you lose clients]]></title>
    <link>http://www.imediaconnection.com/content/23227.asp</link>
    <description><![CDATA[Put your accounts on more solid ground by following this process designed to help you identify, plan around, and act upon your clients' most fundamental needs.]]></description>
    <author><![CDATA[Ben Nneji]]></author>
    <authorid><![CDATA[13821]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nneji_Ben_70x70.jpg]]></image>
    <date><![CDATA[May 28, 2009]]></date>
</item><item>
    <title><![CDATA[How to avoid getting ripped off in brand-agency negotiations ]]></title>
    <link>http://www.imediaconnection.com/content/23083.asp</link>
    <description><![CDATA[Contracts&nbsp;are fraught with opportunities for conflict. Take a look at some of the latest perceptions and best practices on both sides.]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[May 18, 2009]]></date>
</item><item>
    <title><![CDATA[Getting fired: Your pink-slip checklist]]></title>
    <link>http://www.imediaconnection.com/content/23040.asp</link>
    <description><![CDATA[If you've recently joined -- or fear you may soon join -- the growing ranks of the jobless, here are the important steps you need to take. ]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2009]]></date>
</item><item>
    <title><![CDATA[How we screwed up online advertising]]></title>
    <link>http://www.imediaconnection.com/content/23023.asp</link>
    <description><![CDATA[Fifteen years after the dawn of modern display advertising, we're still laboring under an ill-conceived planning and buying process. Now is the time for change. Here's what needs to happen.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2009]]></date>
</item><item>
    <title><![CDATA[Why top talent will trump the recession]]></title>
    <link>http://www.imediaconnection.com/content/22992.asp</link>
    <description><![CDATA[Grim forecasts and reports of layoffs may have you hiding under your desk, but fear not. See why industry leaders think this is an excellent time for the right executives to land jobs.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2009]]></date>
</item><item>
    <title><![CDATA[5 ways to find hidden money in web globalization]]></title>
    <link>http://www.imediaconnection.com/content/22972.asp</link>
    <description><![CDATA[The sagging economy makes it difficult to expand into new foreign markets, but you can use these tips to maintain your global online presence during these uncertain times.]]></description>
    <author><![CDATA[James Douglas]]></author>
    <authorid><![CDATA[19860]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_douglas_james_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2009]]></date>
</item><item>
    <title><![CDATA[9 critical hiring strategies for every employee]]></title>
    <link>http://www.imediaconnection.com/content/22956.asp</link>
    <description><![CDATA[Successful hiring is more important now than ever. Use these recommendations to make the right picks, right now, to accelerate growth in your organization. ]]></description>
    <author><![CDATA[Matt Heinz]]></author>
    <authorid><![CDATA[729]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_matt_heinz_70.jpg]]></image>
    <date><![CDATA[May 06, 2009]]></date>
</item><item>
    <title><![CDATA[Where should you spend your social media dollars?]]></title>
    <link>http://www.imediaconnection.com/content/22929.asp</link>
    <description><![CDATA[iMedia asked some industry leaders where they are investing in social media to determine which outlets provide the best bang for your buck.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_CC09_090501_Q8_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2009]]></date>
</item><item>
    <title><![CDATA[Secrets for innovating in a downturn]]></title>
    <link>http://www.imediaconnection.com/content/22936.asp</link>
    <description><![CDATA[Is making measured, strategic experiments in the down economy the key to a distinct, and lasting, competitive advantage? Take a look at&nbsp;the current innovation landscape, and which strategies are likely to prevail.&nbsp; ]]></description>
    <author><![CDATA[Marc Ruxin]]></author>
    <authorid><![CDATA[18478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ruxin_marc_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2009]]></date>
</item><item>
    <title><![CDATA[5 tips for evolving your digital presence]]></title>
    <link>http://www.imediaconnection.com/content/22917.asp</link>
    <description><![CDATA[While traditional ad channels are feeling the economic crunch, online has an opportunity to gain a sizable share of overall budgets if done the right way at the right time. ]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2009]]></date>
</item><item>
    <title><![CDATA[How to master ad campaigns in a weak economy]]></title>
    <link>http://www.imediaconnection.com/content/22900.asp</link>
    <description><![CDATA[Despite all the trauma being endured by the media industry, there are well-positioned companies with rich media know-how and solid creative experience that can get brands and agencies out of the weeds.]]></description>
    <author><![CDATA[Michael Griffin]]></author>
    <authorid><![CDATA[380]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_griffin_michael_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2009]]></date>
</item><item>
    <title><![CDATA[Tasteless tactics and the brands that use them]]></title>
    <link>http://www.imediaconnection.com/content/22868.asp</link>
    <description><![CDATA[Watch as digital marketers reflect on recent campaigns that rubbed them the wrong way.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_CC09_090427_Q7_70x70.jpg]]></image>
    <date><![CDATA[April 28, 2009]]></date>
</item><item>
    <title><![CDATA[4 secrets to making the perfect digital hire ]]></title>
    <link>http://www.imediaconnection.com/content/22829.asp</link>
    <description><![CDATA[Hiring new interactive marketing staff -- at all levels -- requires clear thinking and careful planning. Here's how to ensure you find a good fit.]]></description>
    <author><![CDATA[Daniel Flamberg]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flamberg_70x70.jpg]]></image>
    <date><![CDATA[April 27, 2009]]></date>
</item><item>
    <title><![CDATA[Why our revenue-sharing model is flawed]]></title>
    <link>http://www.imediaconnection.com/content/22816.asp</link>
    <description><![CDATA[While a majority of campaign results are driven by the quality of "intent" data, today's rev-share model does not compensate publishers accordingly. Here's what needs to change.]]></description>
    <author><![CDATA[Omar Tawakol]]></author>
    <authorid><![CDATA[1136]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tawakol_omar_70x70.jpg]]></image>
    <date><![CDATA[April 27, 2009]]></date>
</item><item>
    <title><![CDATA[Tools that ease marketers' worst fears]]></title>
    <link>http://www.imediaconnection.com/content/22801.asp</link>
    <description><![CDATA[Big changes often inspire great fear -- before they open the door to enduring innovation. Take a look at three new technologies that are poised to bring about a new age of advertising enlightenment.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[April 23, 2009]]></date>
</item><item>
    <title><![CDATA[The new contenders for ad unit dominance]]></title>
    <link>http://www.imediaconnection.com/content/22753.asp</link>
    <description><![CDATA[Bigger ads are on the way. But will they work? And more importantly, what will they mean for you?]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2009]]></date>
</item><item>
    <title><![CDATA[Marketing channels that bring profits, not problems]]></title>
    <link>http://www.imediaconnection.com/content/22714.asp</link>
    <description><![CDATA[Marketers are constantly struggling to determine which media channels promise the best ROI. Watch as some of the marketing industry's top minds discuss where you should be investing your marketing dollars right now.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_CC09_090413_Q3_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2009]]></date>
</item><item>
    <title><![CDATA[6 tips for rapid campaign execution ]]></title>
    <link>http://www.imediaconnection.com/content/22686.asp</link>
    <description><![CDATA[Marketers are expected to execute campaigns flawlessly -- no matter how truncated the timeline. Here's how agencies can move quickly, without stumbling.]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[April 14, 2009]]></date>
</item><item>
    <title><![CDATA[How to get more digital dollars from your CFO]]></title>
    <link>http://www.imediaconnection.com/content/22646.asp</link>
    <description><![CDATA[In this economic environment, the importance of marketing couldn't be higher, yet new tactics are needed to build the case for spend. Here's how to get money into digital faster.]]></description>
    <author><![CDATA[Eric Karofsky]]></author>
    <authorid><![CDATA[16134]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_karofsky_eric_70x70.jpg]]></image>
    <date><![CDATA[April 13, 2009]]></date>
</item><item>
    <title><![CDATA[5 things agencies want from their clients (besides more money)]]></title>
    <link>http://www.imediaconnection.com/content/22621.asp</link>
    <description><![CDATA[Here are some simple ways to improve the impact of digital marketing efforts by making small changes in the way agencies and their clients work together.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[April 08, 2009]]></date>
</item><item>
    <title><![CDATA[Texting, tweeting, friending, and gaming: Marketing in the social age]]></title>
    <link>http://www.imediaconnection.com/content/22608.asp</link>
    <description><![CDATA[Get an insider's view on connecting your brand to engaged users in the collaborative world of Web 2.0 with these podcasts from the iMedia Breakthrough Summit.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[April 08, 2009]]></date>
</item><item>
    <title><![CDATA[Creative woes and economic blows for marketers]]></title>
    <link>http://www.imediaconnection.com/content/22639.asp</link>
    <description><![CDATA[Watch as six industry experts discuss the biggest threats to the marketing industry, and how they are shifting their strategies to adjust.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_CC09_090406_Q1_70x70.jpg]]></image>
    <date><![CDATA[April 08, 2009]]></date>
</item><item>
    <title><![CDATA[How 5 brands scored free marketing ]]></title>
    <link>http://www.imediaconnection.com/content/22613.asp</link>
    <description><![CDATA[Whether the economy is up or down, nothing beats free press coverage. But can you really get the media to carry your message? Here are five campaigns that did just that. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2009]]></date>
</item><item>
    <title><![CDATA[Why budgets are shifting to audience-centric buying]]></title>
    <link>http://www.imediaconnection.com/content/22517.asp</link>
    <description><![CDATA[Overall ad spending is expected to remain flat or decline, depending on whose projections you trust. More money is going to audience-centric&nbsp;strategies however, and site-specific models are losing share as a result.<BR>]]></description>
    <author><![CDATA[Joe Apprendi]]></author>
    <authorid><![CDATA[15]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_apprendi_joe_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2009]]></date>
</item><item>
    <title><![CDATA[The fuzzy math behind digital's value]]></title>
    <link>http://www.imediaconnection.com/content/22461.asp</link>
    <description><![CDATA[How can 20 million online users be worth less to advertisers than 1 million print readers? Welcome to digital's ongoing struggle to decide whether superior ROI and engagement capabilities are worth ad rate equality. ]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[March 24, 2009]]></date>
</item><item>
    <title><![CDATA[Making the most of your staff in a slow economy]]></title>
    <link>http://www.imediaconnection.com/content/22422.asp</link>
    <description><![CDATA[Companies have to stop thinking about short-term staffing needs and focus on cultivating top talent. Three industry leaders explain.]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2009]]></date>
</item><item>
    <title><![CDATA[Interactive's most offensive campaigns ]]></title>
    <link>http://www.imediaconnection.com/content/22360.asp</link>
    <description><![CDATA[See how these campaigns disturbed, annoyed, and even repulsed people. ]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[March 16, 2009]]></date>
</item><item>
    <title><![CDATA[10 ways to turn angry consumers into brand advocates]]></title>
    <link>http://www.imediaconnection.com/content/22292.asp</link>
    <description><![CDATA[Customer service is just as critical to success as any other aspect of a marketing plan. Here's how to guarantee these interactions won't reflect poorly on your brand. ]]></description>
    <author><![CDATA[Chad Little]]></author>
    <authorid><![CDATA[4184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_little_chad_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2009]]></date>
</item><item>
    <title><![CDATA[What marketers want from new hires]]></title>
    <link>http://www.imediaconnection.com/content/22308.asp</link>
    <description><![CDATA[In this tough economy, job hunters have it harder than ever. See what key traits will land you the job.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_CC09_Q5_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2009]]></date>
</item><item>
    <title><![CDATA[A scalable agency solution for an ailing economy]]></title>
    <link>http://www.imediaconnection.com/content/22225.asp</link>
    <description><![CDATA[Beyond living leaner and leveraging better-than-ever optimization, most agencies aren't shifting their business models for the new economy. Here's how marketers can turn that all around. ]]></description>
    <author><![CDATA[Mario Schulzke]]></author>
    <authorid><![CDATA[19382]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulzke_mario_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2009]]></date>
</item><item>
    <title><![CDATA[Pitfalls to avoid when agencies meet with brands]]></title>
    <link>http://www.imediaconnection.com/content/22229.asp</link>
    <description><![CDATA[A simple mistake can be the difference between a deal and a disaster. See what agency experts need to avoid when they connect with brands.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_CoconutPoint_Vid3_7070.jpg]]></image>
    <date><![CDATA[March 04, 2009]]></date>
</item><item>
    <title><![CDATA[The interactive platforms that will go kaput]]></title>
    <link>http://www.imediaconnection.com/content/22078.asp</link>
    <description><![CDATA[As new and exciting interactive platforms continue to emerge, there is only so much room for established media. iMedia asked a selection of branding experts what interactive platforms we should expect to see thrive, and which we will watch fall.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/090217_70x70.jpg]]></image>
    <date><![CDATA[February 18, 2009]]></date>
</item><item>
    <title><![CDATA[5 insights into allocating digital dollars]]></title>
    <link>http://www.imediaconnection.com/content/22005.asp</link>
    <description><![CDATA[The key to a long-term relationship with a marketer may depend in part on an agency's involvement and contribution to the client's budgeting&nbsp;process.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2009]]></date>
</item><item>
    <title><![CDATA[Branding for success in a bad economy]]></title>
    <link>http://www.imediaconnection.com/content/21936.asp</link>
    <description><![CDATA[Brands are faced with tough choices as the economic situation escalates. Take a look at how some agency experts recommend handling a brand during the lean times. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_090211_70x70.JPG]]></image>
    <date><![CDATA[February 11, 2009]]></date>
</item><item>
    <title><![CDATA[5 online initiatives we weren't ready for ]]></title>
    <link>http://www.imediaconnection.com/content/21987.asp</link>
    <description><![CDATA[Even the most visionary ideas will go to waste if the&nbsp;target audience is not ready to embrace them. Check out these stories of online innovators who were ahead of their time.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[February 11, 2009]]></date>
</item><item>
    <title><![CDATA[Putting your content where it matters]]></title>
    <link>http://www.imediaconnection.com/content/21922.asp</link>
    <description><![CDATA[Consumers are empowered with the choice to consume media -- and embrace brands -- on their own terms. Use these techniques to give them a reason to choose yours.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 06, 2009]]></date>
</item><item>
    <title><![CDATA[10 ways to streamline your branding plan]]></title>
    <link>http://www.imediaconnection.com/content/21931.asp</link>
    <description><![CDATA[The tools and tactics needed to ride out the recession already exist for online advertising. See how you can avoid cutting ad spends by eliminating some key inefficiencies. ]]></description>
    <author><![CDATA[Ran Cohen]]></author>
    <authorid><![CDATA[4336]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cohen_ran_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2009]]></date>
</item><item>
    <title><![CDATA[Marketing's next stage: Platform ubiquity]]></title>
    <link>http://www.imediaconnection.com/content/21901.asp</link>
    <description><![CDATA[Digital marketers need to think about media as more than just dissimilar platforms lumped loosely together by the word "media." Content is everywhere, but it lives nowhere. Here's why.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2009]]></date>
</item><item>
    <title><![CDATA[How to make ROI more than just a number]]></title>
    <link>http://www.imediaconnection.com/content/21863.asp</link>
    <description><![CDATA[The more data interactive campaigns produce, the cloudier the definition of ROI becomes. Follow these steps to streamline your marketing process and increase accountability throughout your organization.]]></description>
    <author><![CDATA[Rich Newman]]></author>
    <authorid><![CDATA[17147]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_newman_rich_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2009]]></date>
</item><item>
    <title><![CDATA[Brands convert Super Bowl eyes into digital chatter]]></title>
    <link>http://www.imediaconnection.com/content/21870.asp</link>
    <description><![CDATA[TV commercials don't always translate to online consumer excitement, so marketers are tackling new channels this year. Here's how brands like Doritos and GoDaddy are using social media to build online buzz after the big game.]]></description>
    <author><![CDATA[Matt Kapko]]></author>
    <authorid><![CDATA[17638]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kapko_matt_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2009]]></date>
</item><item>
    <title><![CDATA[5 ways to boost your lead conversion rate]]></title>
    <link>http://www.imediaconnection.com/content/21820.asp</link>
    <description><![CDATA[When companies' lead generation teams and sales forces are separate entities, integration can prove challenging. Check out these strategies for closing the gap. ]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2009]]></date>
</item><item>
    <title><![CDATA[7 places online marketers can find more money]]></title>
    <link>http://www.imediaconnection.com/content/21822.asp</link>
    <description><![CDATA[For better or worse, marketing budget cuts have become a reality at most companies. Here are a few ways to squeeze more out of your existing interactive dollars.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[January 27, 2009]]></date>
</item><item>
    <title><![CDATA[Harness the cloud with little technical know-how]]></title>
    <link>http://www.imediaconnection.com/content/21815.asp</link>
    <description><![CDATA[Thanks to an incredibly fast growing set of online tools, marketers now have access to technology that was out of their reach just a few years ago. Here are six free and readily available applications that should be added to your arsenal.]]></description>
    <author><![CDATA[Adam Boyden]]></author>
    <authorid><![CDATA[3453]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_boyden_adam_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2009]]></date>
</item><item>
    <title><![CDATA["But this is perfect for the client..."]]></title>
    <link>http://www.imediaconnection.com/content/21788.asp</link>
    <description><![CDATA[Some digital proposals that seem like lay-ups aren't. Underscore Marketing's president looks at why so many unsolicited proposals are off-strategy.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2009]]></date>
</item><item>
    <title><![CDATA[Obama means change for marketers]]></title>
    <link>http://www.imediaconnection.com/content/21761.asp</link>
    <description><![CDATA[What does the first wired president mean for the marketing world? iMedia met with agency innovators to discuss how Obama will affect the ways in which marketers do business.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_090121_70x70.JPG]]></image>
    <date><![CDATA[January 21, 2009]]></date>
</item><item>
    <title><![CDATA[2 simple ways to innovate during a recession]]></title>
    <link>http://www.imediaconnection.com/content/21757.asp</link>
    <description><![CDATA[Here are some positive steps that can be taken by both clients and their agencies to weather these hard times.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2009]]></date>
</item><item>
    <title><![CDATA[The end of the agency RFP era]]></title>
    <link>http://www.imediaconnection.com/content/21668.asp</link>
    <description><![CDATA[Today, you have to pick an agency based on chemistry and human interaction. Here are some tips for revising the current outdated proposal process. ]]></description>
    <author><![CDATA[Bob Wheatley]]></author>
    <authorid><![CDATA[17233]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wheatley_bob_70x70.jpg]]></image>
    <date><![CDATA[January 16, 2009]]></date>
</item><item>
    <title><![CDATA[How to evaluate your ad operations efficiency]]></title>
    <link>http://www.imediaconnection.com/content/21693.asp</link>
    <description><![CDATA[Well-honed ad operations can free up resources for core revenue-generating activities. Here are some questions to consider when determining how to delegate these responsibilities.]]></description>
    <author><![CDATA[Charisse Tabak]]></author>
    <authorid><![CDATA[2986]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tabak_charisse_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2009]]></date>
</item><item>
    <title><![CDATA[Agency shoot-out: A master class in crisis marketing]]></title>
    <link>http://www.imediaconnection.com/content/21664.asp</link>
    <description><![CDATA[After creating a killer campaign to save the reputation of a beleaguered bank, Geary Interactive won the iMedia shoot-out contest and learned a thing or two about rebuilding customer loyalty. ]]></description>
    <author><![CDATA[Leslie Hammann]]></author>
    <authorid><![CDATA[10520]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hammann_leslie_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2009]]></date>
</item><item>
    <title><![CDATA[6 reasons agencies get canned ]]></title>
    <link>http://www.imediaconnection.com/content/21685.asp</link>
    <description><![CDATA[If you want to keep your clients close to you, use common sense. Here are a few tips that -- although seemingly simple -- will set you apart from your competition.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[January 14, 2009]]></date>
</item><item>
    <title><![CDATA[A look forward: How 2009 will change marketing]]></title>
    <link>http://www.imediaconnection.com/content/21682.asp</link>
    <description><![CDATA[iMedia met with agency notables to find out what will thrive in the digital marketing industry this year.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/mots_090114_70x70.JPG]]></image>
    <date><![CDATA[January 14, 2009]]></date>
</item><item>
    <title><![CDATA[Why the forecasters are wrong about digital in 2009]]></title>
    <link>http://www.imediaconnection.com/content/21634.asp</link>
    <description><![CDATA[While the pundits may be singing a similar tune when it comes to digital advertising's immediate future, here are a few points they may not have considered.&nbsp;]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2009]]></date>
</item><item>
    <title><![CDATA[7 recession survival tips]]></title>
    <link>http://www.imediaconnection.com/content/21576.asp</link>
    <description><![CDATA[Recessions are a murky time, particularly for newer brands trying to shape their messages during economic lulls. Follow these surefire steps to emerge even stronger than before.]]></description>
    <author><![CDATA[Dave Chase]]></author>
    <authorid><![CDATA[691]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chase_david_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2009]]></date>
</item><item>
    <title><![CDATA[2008 scorecard: What flew, what flopped]]></title>
    <link>http://www.imediaconnection.com/content/21514.asp</link>
    <description><![CDATA[How clear was the industry's crystal ball at this time last year? Our media strategies editor takes a look at five 2008 predictions and determines which came true -- and which were just pipe dreams.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[December 24, 2008]]></date>
</item><item>
    <title><![CDATA[Reading the tea leaves for digital marketing in 2009]]></title>
    <link>http://www.imediaconnection.com/content/21544.asp</link>
    <description><![CDATA[Where will the digital marketing industry be 12 months from now? iMedia asked four agency thought leaders about&nbsp;the trends and surprises that await us in the coming year.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-video_shelly_palmer_70x70wplay.jpg]]></image>
    <date><![CDATA[December 24, 2008]]></date>
</item><item>
    <title><![CDATA[2008's top interactive mergers and acquisitions]]></title>
    <link>http://www.imediaconnection.com/content/21468.asp</link>
    <description><![CDATA[Two experts discuss the implications of this year's M&amp;A activity within the online media and marketing services sectors, as well as their predictions for the consolidation we're likely to see in 2009. ]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[December 23, 2008]]></date>
</item><item>
    <title><![CDATA[How to craft the safest, smartest media plans]]></title>
    <link>http://www.imediaconnection.com/content/21470.asp</link>
    <description><![CDATA[A wide variety of legal constraints can affect what your digital media plan recommends. Here's what to keep in mind when dodging regulatory hurdles.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2008]]></date>
</item><item>
    <title><![CDATA[iMedia survey looks at agency/client relationships ]]></title>
    <link>http://www.imediaconnection.com/content/21437.asp</link>
    <description><![CDATA[Want to know how industry leaders feel about their existing partnerships and what they expect in the coming year? See the results from iMedia's Agency Summit in La Quinta, Calif.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/agencysummit_logo_70x70.GIF]]></image>
    <date><![CDATA[December 16, 2008]]></date>
</item><item>
    <title><![CDATA[Why marketing abhors a black box]]></title>
    <link>http://www.imediaconnection.com/content/21398.asp</link>
    <description><![CDATA[It's not enough for marketers to know that something performs well -- they need to know why it performs well.&nbsp;In this regard,&nbsp;it's crucial that our industry not repeat its past mistakes. ]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2008]]></date>
</item><item>
    <title><![CDATA[4 insights into interactive's uncertain future]]></title>
    <link>http://www.imediaconnection.com/content/21412.asp</link>
    <description><![CDATA[The Obama administration may be a boon for technology, but new regulatory groups could usher in major changes for interactive. Here's how the industry can control its own fate.]]></description>
    <author><![CDATA[Chris Schroeder]]></author>
    <authorid><![CDATA[16716]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schroeder_chris_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2008]]></date>
</item><item>
    <title><![CDATA[Brand management: The new playbook]]></title>
    <link>http://www.imediaconnection.com/content/21291.asp</link>
    <description><![CDATA[As marketers continue to struggle with brand messaging, experienced professionals explain why some tactics work better than others.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_still70x70.jpg]]></image>
    <date><![CDATA[December 10, 2008]]></date>
</item><item>
    <title><![CDATA[6 reasons agencies want to strangle clients ]]></title>
    <link>http://www.imediaconnection.com/content/21376.asp</link>
    <description><![CDATA[When agencies and clients don't mesh, moving a campaign forward is nearly impossible. Here's how agencies can align themselves with problem clients and serve them more effectively. ]]></description>
    <author><![CDATA[Andreas Roell and Sarah Kotlova ]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[December 10, 2008]]></date>
</item><item>
    <title><![CDATA[Free benchmarking tools you should be using]]></title>
    <link>http://www.imediaconnection.com/content/21244.asp</link>
    <description><![CDATA[If your budget doesn't allow for advanced competitive intelligence, don't fret. Here are three tools you can use to demonstrate the effectiveness of your online efforts.]]></description>
    <author><![CDATA[Michael McVeigh]]></author>
    <authorid><![CDATA[16428]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcveigh_michael_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2008]]></date>
</item><item>
    <title><![CDATA[How to avoid contextual tragedies]]></title>
    <link>http://www.imediaconnection.com/content/21333.asp</link>
    <description><![CDATA[Like semantic search, semantic advertising holds promise to improve the overall relevance of marketing. Take a look at some of the ways to use this strategy to create more effective, revenue-generating ads.]]></description>
    <author><![CDATA[J. Brooke Aker]]></author>
    <authorid><![CDATA[17091]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_aker_jbrooke_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2008]]></date>
</item><item>
    <title><![CDATA[The one element missing from your online plan]]></title>
    <link>http://www.imediaconnection.com/content/21320.asp</link>
    <description><![CDATA[By following a few simple tips, advertisers can implement an effective new campaign model that can generate guaranteed returns on a marketing investment. ]]></description>
    <author><![CDATA[Zephrin Lasker]]></author>
    <authorid><![CDATA[16458]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lasker_zephrin_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2008]]></date>
</item><item>
    <title><![CDATA[6 experts' predictions for 2009 ]]></title>
    <link>http://www.imediaconnection.com/content/21323.asp</link>
    <description><![CDATA[iMedia's panel of industry insiders weighs in on the brands, agencies and technologies that are likely to shake up online marketing in the coming year.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leavitt_neal_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2008]]></date>
</item><item>
    <title><![CDATA[Fighting our way "out of the box"]]></title>
    <link>http://www.imediaconnection.com/content/21314.asp</link>
    <description><![CDATA[We often think of digital as fulfilling specific roles, yet new roles are emerging continuously. Underscore Marketing's president describes the institutional inertia our industry faces.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2008]]></date>
</item><item>
    <title><![CDATA[Tips for bringing your brand into the Facebook era]]></title>
    <link>http://www.imediaconnection.com/content/21266.asp</link>
    <description><![CDATA[Electronic Arts, Coca-Cola and more explain how they are positioning their brands on social networks such as Facebook and MySpace.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_still70x70_coronado08_q9.jpg]]></image>
    <date><![CDATA[December 02, 2008]]></date>
</item><item>
    <title><![CDATA[Agency pitches gone bad]]></title>
    <link>http://www.imediaconnection.com/content/21238.asp</link>
    <description><![CDATA[Industry leaders from Coca-Cola, Upper Deck, Kaiser Permanente and more share war stories about how good agencies made bad decisions.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_still70x70_CoronadoQ3_111708.jpg]]></image>
    <date><![CDATA[November 26, 2008]]></date>
</item><item>
    <title><![CDATA[Online: You may be planning to fail]]></title>
    <link>http://www.imediaconnection.com/content/21198.asp</link>
    <description><![CDATA[If you want to surround your current and potential customers with a resonating message, be prepared to tackle your online media plans as a higher priority in the mix. <BR>]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schumacher_doug_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2008]]></date>
</item><item>
    <title><![CDATA[Terrestrial radio and other faltering channels]]></title>
    <link>http://www.imediaconnection.com/content/21193.asp</link>
    <description><![CDATA[An increasing number of people are falling into media potholes, where they can't be reached via traditional media. Here's what that means for you.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2008]]></date>
</item><item>
    <title><![CDATA[An insider's guide to winning a brand]]></title>
    <link>http://www.imediaconnection.com/content/21188.asp</link>
    <description><![CDATA[Prominent branding professionals from Coca-Cola, Kaiser Permanente, Zappos.com and more share their strategies for cutting through the clutter to pick an agency that is right for them.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/head1.jpg]]></image>
    <date><![CDATA[November 19, 2008]]></date>
</item><item>
    <title><![CDATA[8 myths that haunt online marketers ]]></title>
    <link>http://www.imediaconnection.com/content/21149.asp</link>
    <description><![CDATA[Just because everyone says it, doesn't make it true. These prevalent misconceptions can lead to lost money, improper planning and needless industry in-fighting. ]]></description>
    <author><![CDATA[Susan Kuchinskas]]></author>
    <authorid><![CDATA[14057]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kuchinskas_susan_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2008]]></date>
</item><item>
    <title><![CDATA[How to avoid insidious budget wasters]]></title>
    <link>http://www.imediaconnection.com/content/21115.asp</link>
    <description><![CDATA[Is your money being sucked into the black hole of false starts and endless meetings? Here's how to make efficient use of your interactive marketing budget.]]></description>
    <author><![CDATA[Ben Nneji]]></author>
    <authorid><![CDATA[13821]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nneji_Ben_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2008]]></date>
</item><item>
    <title><![CDATA[An open letter to Obama/Biden]]></title>
    <link>http://www.imediaconnection.com/content/21121.asp</link>
    <description><![CDATA[With a new administration on the way, what does the future hold for the digital business? Here are some suggestions for the new president and vice president.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2008]]></date>
</item><item>
    <title><![CDATA[A practical new framework for web marketing]]></title>
    <link>http://www.imediaconnection.com/content/21085.asp</link>
    <description><![CDATA[The Four Ps -- product, price, place and promotion -- is an outdated marketing formula in this time of virtual products and services. See how The Five Cs&nbsp;are taking&nbsp;their place.<BR>]]></description>
    <author><![CDATA[Jim Leach]]></author>
    <authorid><![CDATA[11033]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leach_jim_70x70.jpg]]></image>
    <date><![CDATA[November 10, 2008]]></date>
</item><item>
    <title><![CDATA[Do something smart, not just something mobile]]></title>
    <link>http://www.imediaconnection.com/content/21007.asp</link>
    <description><![CDATA[Tried and true online buying strategies don't always apply to the wireless web. See how some minor planning adjustments can help you play to the strengths of the mobile channel. ]]></description>
    <author><![CDATA[Jordan Greene and Dr. Augustine Fou]]></author>
    <authorid><![CDATA[5793]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greene_jordon_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2008]]></date>
</item><item>
    <title><![CDATA[The identity crisis of today's ad agencies]]></title>
    <link>http://www.imediaconnection.com/content/21060.asp</link>
    <description><![CDATA[Industry experts discuss the evolving shape of the modern agency and debate the merits of hiring new digital talent vs. retraining their traditional counterparts.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2008]]></date>
</item><item>
    <title><![CDATA[A how-to guide for outsourcing your ad operations]]></title>
    <link>http://www.imediaconnection.com/content/20889.asp</link>
    <description><![CDATA[Wondering if outsourcing is right for you? Here's how to know when it's the right time to examine this option and how you'll benefit in the long run.]]></description>
    <author><![CDATA[Jay Kulkarni]]></author>
    <authorid><![CDATA[14249]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kulkarni_jay_70x70.jpg]]></image>
    <date><![CDATA[October 29, 2008]]></date>
</item><item>
    <title><![CDATA[8 steps to smarter media buying on a budget]]></title>
    <link>http://www.imediaconnection.com/content/20929.asp</link>
    <description><![CDATA[In frugal times, the best way to maximize smaller media budgets is to make sure money is spent efficiently and in a way that will make investments go further.]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2008]]></date>
</item><item>
    <title><![CDATA[How brands can build trust among consumers ]]></title>
    <link>http://www.imediaconnection.com/content/20847.asp</link>
    <description><![CDATA[To ensure successful communications, marketers need to stop thinking in terms of compliance and start thinking in terms of trust. Here's how to get this culture shift started.]]></description>
    <author><![CDATA[Michael Raisanen]]></author>
    <authorid><![CDATA[14149]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_raisanen_michael_70x70.jpg]]></image>
    <date><![CDATA[October 21, 2008]]></date>
</item><item>
    <title><![CDATA[How brands thrived during the Great Depression]]></title>
    <link>http://www.imediaconnection.com/content/20821.asp</link>
    <description><![CDATA[Companies can and do&nbsp;prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival.]]></description>
    <author><![CDATA[Dave Chase]]></author>
    <authorid><![CDATA[691]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chase_david_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2008]]></date>
</item><item>
    <title><![CDATA[How to make the dynamic ad model work]]></title>
    <link>http://www.imediaconnection.com/content/20778.asp</link>
    <description><![CDATA[The digital ad industry has placed a lot of effort behind innovating within the process of planning and buying. Here's what needs to be delivered with the next wave of planning and buying tools.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2008]]></date>
</item><item>
    <title><![CDATA[Why smart strategists focus on experience and optimization ]]></title>
    <link>http://www.imediaconnection.com/content/20780.asp</link>
    <description><![CDATA[Creating a positive customer experience and translating it into a solid optimization strategy is more attainable than ever -- if you have an open mind and a forward-looking strategy on hand. ]]></description>
    <author><![CDATA[Adam Broitman and Nancy Marzouk]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[October 09, 2008]]></date>
</item><item>
    <title><![CDATA[3 brands with winning discount strategies ]]></title>
    <link>http://www.imediaconnection.com/content/20762.asp</link>
    <description><![CDATA[Poorly executed sales promotions can cheapen your brand. Check out these companies that have managed to preserve their value while still delivering deals.]]></description>
    <author><![CDATA[Tony Bombacino]]></author>
    <authorid><![CDATA[1051]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bombacino_tony_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2008]]></date>
</item><item>
    <title><![CDATA[Your outdated planning process and how to fix it]]></title>
    <link>http://www.imediaconnection.com/content/20753.asp</link>
    <description><![CDATA[The way audiences use media has changed, but agencies' planning processes have not. Here's how marketers need to adapt for the platform-independent future of media consumption.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[October 07, 2008]]></date>
</item><item>
    <title><![CDATA[4 tips for marketing to small businesses]]></title>
    <link>http://www.imediaconnection.com/content/20699.asp</link>
    <description><![CDATA[Small businesses are a big target, but they require special attention on behalf of interactive marketers.&nbsp;Here's&nbsp;how&nbsp;to forge and maintain a meaningful relationship with this community.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2008]]></date>
</item><item>
    <title><![CDATA[What it takes to land a brand's business ]]></title>
    <link>http://www.imediaconnection.com/content/20698.asp</link>
    <description><![CDATA[There's more to working with a major brand than just hard work and passion. Coca-Cola, Kaiser Permanente and others discuss the keys to winning their business.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Land_a_brand.jpg]]></image>
    <date><![CDATA[October 01, 2008]]></date>
</item><item>
    <title><![CDATA[Media buyers reveal their favorite sites ]]></title>
    <link>http://www.imediaconnection.com/content/20703.asp</link>
    <description><![CDATA[How do you know where to place your ad dollar bets? Industry experts weigh in on which categories, as well as specific sites, give the most for their money.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[October 01, 2008]]></date>
</item><item>
    <title><![CDATA[Are you drowning in data?]]></title>
    <link>http://www.imediaconnection.com/content/20584.asp</link>
    <description><![CDATA[The internet offers unprecedented insight into consumer behavior, but not all the information is useful. The key to a successful campaign is having access to intent data.]]></description>
    <author><![CDATA[Omar Tawakol]]></author>
    <authorid><![CDATA[1136]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tawakol_omar_70x70.jpg]]></image>
    <date><![CDATA[September 26, 2008]]></date>
</item><item>
    <title><![CDATA[Interactive's biggest flops ]]></title>
    <link>http://www.imediaconnection.com/content/20615.asp</link>
    <description><![CDATA[From overspending on launch parties to brands neglecting to buy keywords, the digital space has had some fantastic failures. Agencies discuss the biggest bombs they've seen.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Flops.jpg]]></image>
    <date><![CDATA[September 24, 2008]]></date>
</item><item>
    <title><![CDATA[iMedia survey uncovers what marketers are thinking]]></title>
    <link>http://www.imediaconnection.com/content/20631.asp</link>
    <description><![CDATA[Curious about the state of online advertising? See the results from iMedia's Brand Summit in Coronado, Calif.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/brandsummit_logo_70x70.GIF]]></image>
    <date><![CDATA[September 23, 2008]]></date>
</item><item>
    <title><![CDATA[The simplest strategy that your brand is overlooking]]></title>
    <link>http://www.imediaconnection.com/content/20445.asp</link>
    <description><![CDATA[Want to run with the big dogs? Take a lesson from their playbooks and learn how to create and maintain brand consistency online.]]></description>
    <author><![CDATA[Daniel Vogelzang]]></author>
    <authorid><![CDATA[14095]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vogelzang_dan_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2008]]></date>
</item><item>
    <title><![CDATA[Secrets to client negotiation]]></title>
    <link>http://www.imediaconnection.com/content/20426.asp</link>
    <description><![CDATA[Hear how agencies&nbsp;give and take&nbsp;to ensure every partnership is a win-win situation for both parties.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Negotiate.jpg]]></image>
    <date><![CDATA[September 03, 2008]]></date>
</item><item>
    <title><![CDATA[When is it time to dump a client?]]></title>
    <link>http://www.imediaconnection.com/content/20347.asp</link>
    <description><![CDATA[Agencies want to do great work and make clients happy, but where do you draw the line with a disrespectful client?]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/breakingup70.jpg]]></image>
    <date><![CDATA[August 27, 2008]]></date>
</item><item>
    <title><![CDATA[3 back-to-school basics for marketers]]></title>
    <link>http://www.imediaconnection.com/content/20296.asp</link>
    <description><![CDATA[The back-to-school season isn't just for kids. Now is the time for marketers to get a leg up against the competition and shake off the end-of-summer blues.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2008]]></date>
</item><item>
    <title><![CDATA[Pitching tips from the pros]]></title>
    <link>http://www.imediaconnection.com/content/20276.asp</link>
    <description><![CDATA[You can't afford to blow it when meeting with new clients. Digitas, T3, BBDO Atlanta and others share their secrets for pitching success.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/pitching70.jpg]]></image>
    <date><![CDATA[August 20, 2008]]></date>
</item><item>
    <title><![CDATA[The battle for digital spend]]></title>
    <link>http://www.imediaconnection.com/content/20217.asp</link>
    <description><![CDATA[Find out how agencies fight for bigger digital budgets and where the money is going.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/813.jpg]]></image>
    <date><![CDATA[August 13, 2008]]></date>
</item><item>
    <title><![CDATA[Times are tough: get what you pay for]]></title>
    <link>http://www.imediaconnection.com/content/20214.asp</link>
    <description><![CDATA[In this struggling economy, there's a lot of talk recently about big advertisers changing ad spending and agencies lowering their prices. Here's why that's a bad idea.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2008]]></date>
</item><item>
    <title><![CDATA[How agencies blew the pitch ]]></title>
    <link>http://www.imediaconnection.com/content/20190.asp</link>
    <description><![CDATA[Your agency may be brilliant, but are you guilty of these pitch faux pas? Cringe at horror stories of how pitches went awry, as told by execs at Men's Wearhouse, Black &amp; Decker, Upper Deck and others.]]></description>
    <author><![CDATA[Blaise Nutter]]></author>
    <authorid><![CDATA[11710]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nutter_blaise_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2008]]></date>
</item><item>
    <title><![CDATA[Plan your holiday e-communications now ]]></title>
    <link>http://www.imediaconnection.com/content/20143.asp</link>
    <description><![CDATA[To avoid getting lost in the holiday shuffle, interactive marketers need to prepare their year-end strategies during the summer months. Check out these tips for a stress-free approach. ]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2008]]></date>
</item><item>
    <title><![CDATA[Stop complaining about a small talent pool]]></title>
    <link>http://www.imediaconnection.com/content/20177.asp</link>
    <description><![CDATA[It's our own fault that we can't find a good stream of talent. Here's why and how as an industry we need to do a much better job selling ourselves.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[August 08, 2008]]></date>
</item><item>
    <title><![CDATA[Risks that brands should take]]></title>
    <link>http://www.imediaconnection.com/content/20160.asp</link>
    <description><![CDATA[Hear what agencies would love to see their clients do more of in the digital space. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Risk.jpg]]></image>
    <date><![CDATA[August 06, 2008]]></date>
</item><item>
    <title><![CDATA[Intrusive ads: a necessary evil]]></title>
    <link>http://www.imediaconnection.com/content/20122.asp</link>
    <description><![CDATA[Today's marketers live in fear of annoying their audiences. Here's why you shouldn't be sorry when you intrude. ]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[August 05, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: Dust the cobwebs from your brand's attic]]></title>
    <link>http://www.imediaconnection.com/content/20135.asp</link>
    <description><![CDATA[Your brand may not be built on nostalgia like McDonald's, but you can still tap into a consumer's fond recollections to create online buzz.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2008]]></date>
</item><item>
    <title><![CDATA[What digital taught a Google exec about branding]]></title>
    <link>http://www.imediaconnection.com/content/20064.asp</link>
    <description><![CDATA[CPG head&nbsp;Kevin Kells looks back on his days as a brand manager and examines how digital capabilities could have transformed his campaign.]]></description>
    <author><![CDATA[Kevin Kells]]></author>
    <authorid><![CDATA[3208]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kells_kevin_70x70.jpg]]></image>
    <date><![CDATA[August 01, 2008]]></date>
</item><item>
    <title><![CDATA[Who are agencies dying to work with?]]></title>
    <link>http://www.imediaconnection.com/content/20069.asp</link>
    <description><![CDATA[Some agencies want to work with small, passionate brands. Others would like to improve the image of a maligned corporation. Find out who Carat, Digitas, BBDO Atlanta and others&nbsp;see as their dream clients.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dream.jpg]]></image>
    <date><![CDATA[July 30, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: Is digital a hopeless medium?]]></title>
    <link>http://www.imediaconnection.com/content/20057.asp</link>
    <description><![CDATA[Can online ever pack the same emotional punch as television advertising? Here are&nbsp;six obstacles that stand in the way.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2008]]></date>
</item><item>
    <title><![CDATA[7 ways to lure top-notch talent]]></title>
    <link>http://www.imediaconnection.com/content/20039.asp</link>
    <description><![CDATA[Having trouble filling key digital positions with the right candidates? Maybe the problem is you! For better results, consider these tips.]]></description>
    <author><![CDATA[Ty Braswell]]></author>
    <authorid><![CDATA[50]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_braswell_ty_70x70.jpg]]></image>
    <date><![CDATA[July 28, 2008]]></date>
</item><item>
    <title><![CDATA[Is online advertising losing its luster?]]></title>
    <link>http://www.imediaconnection.com/content/20023.asp</link>
    <description><![CDATA[Trends suggest that spending on online promotions will soon surpass spending on banners, search, email and other interactive advertising. Find out why.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leavitt_neal_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2008]]></date>
</item><item>
    <title><![CDATA[Shakeups put billions of ad dollars in flux ]]></title>
    <link>http://www.imediaconnection.com/content/19991.asp</link>
    <description><![CDATA[Hundreds of millions may be slashed from ad budgets, and the nation's biggest advertiser lost its CMO. Step inside and follow the money.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2008]]></date>
</item><item>
    <title><![CDATA[Get your digital ducks in a row]]></title>
    <link>http://www.imediaconnection.com/content/19966.asp</link>
    <description><![CDATA[Your organization can't succeed in digital if all its operations aren't properly aligned. With this simple guide, you'll be on the right path in no time. ]]></description>
    <author><![CDATA[Andy Peebler]]></author>
    <authorid><![CDATA[13803]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_peebler_andy_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2008]]></date>
</item><item>
    <title><![CDATA[5 ways to boost your industry reputation]]></title>
    <link>http://www.imediaconnection.com/content/19947.asp</link>
    <description><![CDATA[Taking the right steps&nbsp;in this industry will pay big dividends. Although interactive leaders have unique traits, here are common denominators to help you stand out. ]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[July 16, 2008]]></date>
</item><item>
    <title><![CDATA[Perfect your agency's pitch]]></title>
    <link>http://www.imediaconnection.com/content/19949.asp</link>
    <description><![CDATA[Pitching interactive media to a traditional brand is never easy. Agencies share their advice for winning these clients while alleviating any anxiety the brands might have.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/pitch70.jpg]]></image>
    <date><![CDATA[July 16, 2008]]></date>
</item><item>
    <title><![CDATA[The era of self-centered marketing]]></title>
    <link>http://www.imediaconnection.com/content/19938.asp</link>
    <description><![CDATA[A common problem when putting together campaigns is when clients use themselves as the basis upon which to build a communications strategy. Here's what to do.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[July 15, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: Should you go after the long tail?]]></title>
    <link>http://www.imediaconnection.com/content/19944.asp</link>
    <description><![CDATA[The long tail has been the mantra of online marketing, but is it really the right paradigm? Find out why the prevailing wisdom may be flawed. ]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[July 15, 2008]]></date>
</item><item>
    <title><![CDATA[Build a robust marketing plan in 4 steps]]></title>
    <link>http://www.imediaconnection.com/content/19903.asp</link>
    <description><![CDATA[Create a&nbsp;media plan that fits your long-term and big picture&nbsp;objectives&nbsp;with this mix of analysis, strategy and tactics.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[July 14, 2008]]></date>
</item><item>
    <title><![CDATA[When ROI isn't enough]]></title>
    <link>http://www.imediaconnection.com/content/19899.asp</link>
    <description><![CDATA[Digital has much more to offer than just the ability to track ROI. It's time to think about the big picture and consider a new metric --&nbsp;return on engagement.]]></description>
    <author><![CDATA[John Padua]]></author>
    <authorid><![CDATA[13534]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_padua_john_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2008]]></date>
</item><item>
    <title><![CDATA[What Millennials can do for you]]></title>
    <link>http://www.imediaconnection.com/content/19860.asp</link>
    <description><![CDATA[Don't rule out the value of working with Millennials. One agency pro explains how to tap the strengths of the generation that came up with Facebook.]]></description>
    <author><![CDATA[Sarah Potemkin]]></author>
    <authorid><![CDATA[4431]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_potemkin_sarah_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2008]]></date>
</item><item>
    <title><![CDATA[13 tips for closing the deal ]]></title>
    <link>http://www.imediaconnection.com/content/19887.asp</link>
    <description><![CDATA[Good sales skills can improve your job&nbsp;performance no matter what your title or role. Here's a primer on how to sell effectively.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[July 08, 2008]]></date>
</item><item>
    <title><![CDATA[4 tips for brand experiences that stick]]></title>
    <link>http://www.imediaconnection.com/content/19864.asp</link>
    <description><![CDATA[Check out these simple ways to convert prospects into customers and then into card-carrying brand evangelists.]]></description>
    <author><![CDATA[Drew Neisser]]></author>
    <authorid><![CDATA[1162]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neisser_drew_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2008]]></date>
</item><item>
    <title><![CDATA[The 6 newest interactive trends: how will they affect you?]]></title>
    <link>http://www.imediaconnection.com/content/19846.asp</link>
    <description><![CDATA[Only six months in, 2008 has already seen aborted mergers, an executive exodus and Yahoo's death rattle.&nbsp;Take a look at the biggest interactive marketing stories and how they will affect the rest of the year.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[July 03, 2008]]></date>
</item><item>
    <title><![CDATA[Have you lost track of your users?]]></title>
    <link>http://www.imediaconnection.com/content/19840.asp</link>
    <description><![CDATA[The rapidly changing media landscape requires constant adjustments to stay ahead. Hear what strategies marketers are using to keep up.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/Viewership70.jpg]]></image>
    <date><![CDATA[July 02, 2008]]></date>
</item><item>
    <title><![CDATA[Dear Dawn: What are the best media planning resources?]]></title>
    <link>http://www.imediaconnection.com/content/19715.asp</link>
    <description><![CDATA[Here's a list of books, newsletters and training programs that will help rookie media planners hit the ground running.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[June 27, 2008]]></date>
</item><item>
    <title><![CDATA[Get the most out of your media planner]]></title>
    <link>http://www.imediaconnection.com/content/19757.asp</link>
    <description><![CDATA[Our media strategies editor explains how those on the publisher side can optimize their relationships with media planners and buyers, thus ensuring&nbsp;better business.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2008]]></date>
</item><item>
    <title><![CDATA[Do marketers really know the new media user?]]></title>
    <link>http://www.imediaconnection.com/content/19701.asp</link>
    <description><![CDATA[Marketers characterize this demographic and explain how they reach them.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/video.jpg]]></image>
    <date><![CDATA[June 18, 2008]]></date>
</item><item>
    <title><![CDATA[5 ways to ruin your industry reputation]]></title>
    <link>http://www.imediaconnection.com/content/19697.asp</link>
    <description><![CDATA[In a highly connected industry, your reputation can either be your greatest asset or your Achilles' heel. Here are common mistakes that can hurt your industry credibility. ]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[June 18, 2008]]></date>
</item><item>
    <title><![CDATA[7 tips to find and develop a smart sales team]]></title>
    <link>http://www.imediaconnection.com/content/19612.asp</link>
    <description><![CDATA[It's not easy to recruit and maintain a stellar team of digital sales folks. Let this guide show you the way. ]]></description>
    <author><![CDATA[Peter Green]]></author>
    <authorid><![CDATA[1216]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_green_peter_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: Diary of an anonymous AE]]></title>
    <link>http://www.imediaconnection.com/content/19616.asp</link>
    <description><![CDATA[If clients are going to make last minute requests that will inconvenience your staff and cause stress, have the guts to make them pay for it!]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[June 10, 2008]]></date>
</item><item>
    <title><![CDATA[The state of marketing revealed]]></title>
    <link>http://www.imediaconnection.com/content/19526.asp</link>
    <description><![CDATA[Learn&nbsp;from this marketer survey if you match your peers in such areas as spending, hiring and accountability.]]></description>
    <author><![CDATA[Steve Woods]]></author>
    <authorid><![CDATA[12737]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_woods_steve_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2008]]></date>
</item><item>
    <title><![CDATA[How 2 trends will improve online advertising]]></title>
    <link>http://www.imediaconnection.com/content/19475.asp</link>
    <description><![CDATA[See what's happening in the digital space that will bring about relevant micro-targeting and more precise measurement.]]></description>
    <author><![CDATA[Dilip DaSilva]]></author>
    <authorid><![CDATA[6034]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dasilva_dilip_70x70(1).jpg]]></image>
    <date><![CDATA[June 03, 2008]]></date>
</item><item>
    <title><![CDATA[Bud brings out the dude in consumers]]></title>
    <link>http://www.imediaconnection.com/content/19483.asp</link>
    <description><![CDATA[Anheuser-Busch recently added consumer-generated videos to its Bud Light "Dude" campaign. But was it a successful brew or did it merely water down the brand?]]></description>
    <author><![CDATA[Sean P. Egen]]></author>
    <authorid><![CDATA[12603]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_egen_sean_70.jpg]]></image>
    <date><![CDATA[May 29, 2008]]></date>
</item><item>
    <title><![CDATA[The truth about engagement]]></title>
    <link>http://www.imediaconnection.com/content/19465.asp</link>
    <description><![CDATA[NebuAd's CEO explains what&nbsp;constitutes engagement, and why interactive is the perfect medium to build an&nbsp;audience.]]></description>
    <author><![CDATA[Bob Dykes]]></author>
    <authorid><![CDATA[10699]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dykes_robert_70x70.jpg]]></image>
    <date><![CDATA[May 28, 2008]]></date>
</item><item>
    <title><![CDATA[iMedia survey unearths surprising results]]></title>
    <link>http://www.imediaconnection.com/content/19444.asp</link>
    <description><![CDATA[Want to know what industry leaders think about the critical issues confronting online advertising? See the results from iMedia's Agency Summit in Austin, Texas.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/agencysummit_logo_70x70.GIF]]></image>
    <date><![CDATA[May 27, 2008]]></date>
</item><item>
    <title><![CDATA[7 strategies for marketing in a downturn]]></title>
    <link>http://www.imediaconnection.com/content/19318.asp</link>
    <description><![CDATA[The following tips will carry your company through the&nbsp;lean times&nbsp;and beyond.]]></description>
    <author><![CDATA[Guy Maser]]></author>
    <authorid><![CDATA[11985]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/maser_guy-70x70.jpg]]></image>
    <date><![CDATA[May 22, 2008]]></date>
</item><item>
    <title><![CDATA[Dig online for competitive pay dirt]]></title>
    <link>http://www.imediaconnection.com/content/19265.asp</link>
    <description><![CDATA[You can learn bushels from your competitors about how to market your brand. All it takes is the right tools, and a little analysis know-how. ]]></description>
    <author><![CDATA[Lauren Klostermann]]></author>
    <authorid><![CDATA[11780]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/klostermann_lauren_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2008]]></date>
</item><item>
    <title><![CDATA[How do you explain your job to mom?]]></title>
    <link>http://www.imediaconnection.com/content/19286.asp</link>
    <description><![CDATA[In honor of Mother's Day,&nbsp;iMedia asks marketers how they describe their jobs to their moms.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/moms_day.jpg]]></image>
    <date><![CDATA[May 09, 2008]]></date>
</item><item>
    <title><![CDATA[Solve the media puzzle]]></title>
    <link>http://www.imediaconnection.com/content/19228.asp</link>
    <description><![CDATA[Crossword lovers, test your interactive media knowledge with this custom-created puzzle.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/img_crosswordpuzzle_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2008]]></date>
</item><item>
    <title><![CDATA[Agencies address the pressure to change]]></title>
    <link>http://www.imediaconnection.com/content/19196.asp</link>
    <description><![CDATA[The old agency model is broken. Hear agency reps and others describe the agency of the future.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/for_video_70.jpg]]></image>
    <date><![CDATA[May 01, 2008]]></date>
</item><item>
    <title><![CDATA[A low-cost plan to elevate your brand]]></title>
    <link>http://www.imediaconnection.com/content/19129.asp</link>
    <description><![CDATA[As the economy weakens and your competitors cut budgets, you can get the leg up with a thought-out digital marketing strategy.]]></description>
    <author><![CDATA[Alan Ruthazer]]></author>
    <authorid><![CDATA[11808]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ruthazer_alan_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2008]]></date>
</item><item>
    <title><![CDATA[A solution for staffing woes]]></title>
    <link>http://www.imediaconnection.com/content/19106.asp</link>
    <description><![CDATA[Take a look at the pros and cons of virtual talent networks, an innovative business model focused on flexibility and freelancers.]]></description>
    <author><![CDATA[Blaise Nutter]]></author>
    <authorid><![CDATA[11710]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nutter_blaise_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: Who do consumers think they are?]]></title>
    <link>http://www.imediaconnection.com/content/19066.asp</link>
    <description><![CDATA[Like most kings, the consumer can be greedy, selfish and out of touch with the world. So why are marketers still working with ad formats that&nbsp;offer our products for free?]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[April 22, 2008]]></date>
</item><item>
    <title><![CDATA[Why Yahoo won't sell]]></title>
    <link>http://www.imediaconnection.com/content/19065.asp</link>
    <description><![CDATA[Microsoft dropped its Yahoo bombshell almost three months ago, and since then the U.S. has seen an economic downturn. But hard times might be good for Yahoo -- and the rest of the web. Find out why.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2008]]></date>
</item><item>
    <title><![CDATA[Balancing digital spending]]></title>
    <link>http://www.imediaconnection.com/content/19016.asp</link>
    <description><![CDATA[VIDEO: Brands explain what would motivate them to allocate more budget to digital.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/080416_video_img_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2008]]></date>
</item><item>
    <title><![CDATA[What's a Yahoo to do?]]></title>
    <link>http://www.imediaconnection.com/content/19042.asp</link>
    <description><![CDATA[Yahoo is being publicly courted again. This time, there is talk about a possible AOL merger. At the same time, Yahoo has announced it is going to test AdSense over 3 percent of its search. What is to become of Yahoo?]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2008]]></date>
</item><item>
    <title><![CDATA[Reach fans of user-generated media ]]></title>
    <link>http://www.imediaconnection.com/content/18940.asp</link>
    <description><![CDATA[VIDEO: Agencies&nbsp;share lessons learned on user engagement.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2008]]></date>
</item><item>
    <title><![CDATA[Combat shrinking budgets with digital]]></title>
    <link>http://www.imediaconnection.com/content/18809.asp</link>
    <description><![CDATA[Marketers looking for an increased edge during leaner times will discover that certain aspects of online advertising make taking the digital plunge much more practical when every penny counts.]]></description>
    <author><![CDATA[Warren Tomlin]]></author>
    <authorid><![CDATA[10896]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tomlin_warren_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2008]]></date>
</item><item>
    <title><![CDATA[How to break up without burning a bridge]]></title>
    <link>http://www.imediaconnection.com/content/18870.asp</link>
    <description><![CDATA[It's important to end relationships with vendors, partners and publishers on a positive note. Sean Cheyney shows you how and why. ]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/080402_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2008]]></date>
</item><item>
    <title><![CDATA[What the perfect agency looks like]]></title>
    <link>http://www.imediaconnection.com/content/18877.asp</link>
    <description><![CDATA[VIDEO: Brands reveal how agencies can evolve to meet their needs. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_thumb_70t.jpg]]></image>
    <date><![CDATA[April 02, 2008]]></date>
</item><item>
    <title><![CDATA[Get past the unsexy side of online media]]></title>
    <link>http://www.imediaconnection.com/content/18863.asp</link>
    <description><![CDATA[Advances in making online advertising a potentially more profitable enterprise will be found in both standardization <EM>and</EM> in clients taking the process more seriously.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2008]]></date>
</item><item>
    <title><![CDATA[Will interactive survive a recession?]]></title>
    <link>http://www.imediaconnection.com/content/18831.asp</link>
    <description><![CDATA[There have been recent predictions concerning advertising's future if a recession hits. Underscore Marketing's president offers some predictions of his own.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 27, 2008]]></date>
</item><item>
    <title><![CDATA[Agencies speak out about ad platforms]]></title>
    <link>http://www.imediaconnection.com/content/18774.asp</link>
    <description><![CDATA[VIDEO: Agencies give their thoughts on ad platforms that leave them scratching their heads.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_thumb_70t.jpg]]></image>
    <date><![CDATA[March 25, 2008]]></date>
</item><item>
    <title><![CDATA[iMedia survey results released]]></title>
    <link>http://www.imediaconnection.com/content/18789.asp</link>
    <description><![CDATA[The results are in. iMedia breaks down the numbers behind its survey of leading marketers and agencies.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2008]]></date>
</item><item>
    <title><![CDATA[Get more relevant with niche media]]></title>
    <link>http://www.imediaconnection.com/content/18770.asp</link>
    <description><![CDATA[Media buyers are facing an increasingly volatile online advertising market, making targeted niche media opportunities attractive alternatives to traditional buys. Explore the possibilities.]]></description>
    <author><![CDATA[Peter Gombert]]></author>
    <authorid><![CDATA[10920]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gombert_pete_70x70.jpg]]></image>
    <date><![CDATA[March 21, 2008]]></date>
</item><item>
    <title><![CDATA[Does engagement need a common definition?]]></title>
    <link>http://www.imediaconnection.com/content/18767.asp</link>
    <description><![CDATA[Is it really necessary for all marketers to settle on a common definition of engagement? Here's a breakdown of the issue.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2008]]></date>
</item><item>
    <title><![CDATA[How new media can shape politics]]></title>
    <link>http://www.imediaconnection.com/content/18740.asp</link>
    <description><![CDATA[As advertisers learn to use social media and mobile in their media mixes, so must politicians. It&nbsp;could make all the difference.]]></description>
    <author><![CDATA[Dave Coffey]]></author>
    <authorid><![CDATA[8598]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_coffey_david_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2008]]></date>
</item><item>
    <title><![CDATA[3 reasons for agencies NOT to fear Google]]></title>
    <link>http://www.imediaconnection.com/content/18727.asp</link>
    <description><![CDATA[Google keeps telling agencies and other members of the media community not to be afraid. Google's right, but not for the reasons everyone might think.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2008]]></date>
</item><item>
    <title><![CDATA[How to survive the age of client discontent]]></title>
    <link>http://www.imediaconnection.com/content/18581.asp</link>
    <description><![CDATA[Marketers dumped their agencies in record numbers last year and the mass exodus isn't letting up. Here's what agencies can do to stem the tide.]]></description>
    <author><![CDATA[Justin Berton]]></author>
    <authorid><![CDATA[10684]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berton_justin_70x70.jpg]]></image>
    <date><![CDATA[March 14, 2008]]></date>
</item><item>
    <title><![CDATA[8 ways to win the pitch]]></title>
    <link>http://www.imediaconnection.com/content/18588.asp</link>
    <description><![CDATA[Just because your agency is the most qualified doesn't mean you'll necessarily get the bid. Follow these simple pointers to increase your odds of success.]]></description>
    <author><![CDATA[Charisse Tabak]]></author>
    <authorid><![CDATA[2986]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tabak_charisse_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2008]]></date>
</item><item>
    <title><![CDATA[Can AOL get out of its own way?]]></title>
    <link>http://www.imediaconnection.com/content/18679.asp</link>
    <description><![CDATA[With constant, disruptive change as the mantra of AOL's advertising sales organization, will AOL ever achieve its full potential?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2008]]></date>
</item><item>
    <title><![CDATA[Is digital ready to take the lead?]]></title>
    <link>http://www.imediaconnection.com/content/18664.asp</link>
    <description><![CDATA[Forrester suggests that interactive agencies need to work harder to become lead agencies, but are they ready for the challenge? ]]></description>
    <author><![CDATA[Leah Messinger]]></author>
    <authorid><![CDATA[8130]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/080312_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2008]]></date>
</item><item>
    <title><![CDATA[The new media evolution will be personalized]]></title>
    <link>http://www.imediaconnection.com/content/18571.asp</link>
    <description><![CDATA[Planning to develop a made-to-order content strategy that can increase brand awareness, boost product trials and enhance overall marketing value? Enlighten's VP of interactive media shares some key insights on making it work.]]></description>
    <author><![CDATA[John Gray]]></author>
    <authorid><![CDATA[2394]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gray_john_70x70.jpg]]></image>
    <date><![CDATA[March 07, 2008]]></date>
</item><item>
    <title><![CDATA[Why the web still isn't right for politicians]]></title>
    <link>http://www.imediaconnection.com/content/18540.asp</link>
    <description><![CDATA[The internet has largely been overlooked by many of the presidential candidates. Here's why the web's reach and influence has still not convinced political marketers.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2008]]></date>
</item><item>
    <title><![CDATA[4 factors stunting online growth]]></title>
    <link>http://www.imediaconnection.com/content/18504.asp</link>
    <description><![CDATA[Marketers are still spending just 7.5 percent of their budgets on a medium consuming 30 percent of their audiences' time. Find out why and how to raise that ratio.]]></description>
    <author><![CDATA[Steve Latham]]></author>
    <authorid><![CDATA[10442]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_latham_steve_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2008]]></date>
</item><item>
    <title><![CDATA[Digital leadership: the agenda emerges]]></title>
    <link>http://www.imediaconnection.com/content/18496.asp</link>
    <description><![CDATA[New research from the Marketing &amp; Media Ecosystem 2010 study reveals strategies and core competencies needed for marketers to drive industry growth and connect with the complex consumer landscape.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[February 28, 2008]]></date>
</item><item>
    <title><![CDATA[Horton hears a Microhoo]]></title>
    <link>http://www.imediaconnection.com/content/18359.asp</link>
    <description><![CDATA[If&nbsp;the acquisition goes through, it will alter the primal core of online advertising and elevate the value of CPA. Here's one VP's predictions. ]]></description>
    <author><![CDATA[Mason Wiley]]></author>
    <authorid><![CDATA[9741]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wiley_mason_70x70.jpg]]></image>
    <date><![CDATA[February 20, 2008]]></date>
</item><item>
    <title><![CDATA[Full results from iMedia survey released]]></title>
    <link>http://www.imediaconnection.com/content/18379.asp</link>
    <description><![CDATA[The results are in. iMedia breaks down the numbers behind its survey of leading brand marketers. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/brandsummit_logo_70x70.GIF]]></image>
    <date><![CDATA[February 19, 2008]]></date>
</item><item>
    <title><![CDATA[The dating game: can marketers play?]]></title>
    <link>http://www.imediaconnection.com/content/18335.asp</link>
    <description><![CDATA[Members may sign up for a chance at love, but marketers shouldn't dismiss dating sites for their campaigns. Dating gurus from two of the space's top sites share their advice.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[February 14, 2008]]></date>
</item><item>
    <title><![CDATA[The badly needed overhaul for Terms & Conditions]]></title>
    <link>http://www.imediaconnection.com/content/18330.asp</link>
    <description><![CDATA[One of digital media buying's core standards needs significant updating. Underscore Marketing's president discusses issues with the IAB/AAAA Terms &amp; Conditions.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 14, 2008]]></date>
</item><item>
    <title><![CDATA[Recession marketing: be brave or be gone]]></title>
    <link>http://www.imediaconnection.com/content/18280.asp</link>
    <description><![CDATA[Here's a list of strategies marketers can employ to mine the golden opportunities economic downturns offer.]]></description>
    <author><![CDATA[Drew Neisser]]></author>
    <authorid><![CDATA[1162]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neisser_drew_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2008]]></date>
</item><item>
    <title><![CDATA[Notes from a true believer: the rise of online advertising]]></title>
    <link>http://www.imediaconnection.com/content/18266.asp</link>
    <description><![CDATA[Online advertising makes up just 7.6 percent of all advertising, so we have nowhere to go but up, even if a recession hits.]]></description>
    <author><![CDATA[Joe Apprendi]]></author>
    <authorid><![CDATA[15]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_apprendi_joe_70x70.jpg]]></image>
    <date><![CDATA[February 11, 2008]]></date>
</item><item>
    <title><![CDATA[5 insights into the Microsoft/Yahoo bid]]></title>
    <link>http://www.imediaconnection.com/content/18259.asp</link>
    <description><![CDATA[Speculation about Microsoft's hostile bid for Yahoo is running rampant all over the news media and the blogosphere. Underscore Marketing's president tries to make sense of it all.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 07, 2008]]></date>
</item><item>
    <title><![CDATA[Marketer confessional: Sean Cheyney speaks]]></title>
    <link>http://www.imediaconnection.com/content/18240.asp</link>
    <description><![CDATA[VIDEO:&nbsp; In our interview with this AccuQuote VP, we hear why mobile didn't work for his company, why he gets annoyed at websites, and&nbsp;his concerns for 2008.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70x70.jpg]]></image>
    <date><![CDATA[February 07, 2008]]></date>
</item><item>
    <title><![CDATA[Get legal to bless your campaigns]]></title>
    <link>http://www.imediaconnection.com/content/18245.asp</link>
    <description><![CDATA[Working with your attorneys doesn't have to be painful. Find out how to educate and integrate your legal department into marketing initiatives without the stress.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/080206_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2008]]></date>
</item><item>
    <title><![CDATA[Microsoft and Yahoo: the pros and cons]]></title>
    <link>http://www.imediaconnection.com/content/18239.asp</link>
    <description><![CDATA[Our media strategies editor takes a look at Microsoft's bid for Yahoo and what this could mean for the online media industry.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2008]]></date>
</item><item>
    <title><![CDATA[Super Bowl winners and losers]]></title>
    <link>http://www.imediaconnection.com/content/18241.asp</link>
    <description><![CDATA[Fox, the once-perfect Patriots and the underdog Giants combined to create one of the biggest media events ever. But many of this year's ads treated the web as an afterthought. Did brands fumble the digital handoff?]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2008]]></date>
</item><item>
    <title><![CDATA[Industry split on Microsoft's $44B ad play]]></title>
    <link>http://www.imediaconnection.com/content/18231.asp</link>
    <description><![CDATA[Microsoft's $44.6 billion offer to buy Yahoo sent shockwaves through the interactive ad industry, but what does the mega-deal mean for marketers? Industry insiders read the tea leaves.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_money_70x70.gif]]></image>
    <date><![CDATA[February 04, 2008]]></date>
</item><item>
    <title><![CDATA[Trends to watch in 2008]]></title>
    <link>http://www.imediaconnection.com/content/18171.asp</link>
    <description><![CDATA[VIDEO:&nbsp;What will be hot&nbsp;in 2008?&nbsp;Watch and find out.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/camera_70x70.jpg]]></image>
    <date><![CDATA[February 01, 2008]]></date>
</item><item>
    <title><![CDATA[Winning substitutes for Super Bowl commercials]]></title>
    <link>http://www.imediaconnection.com/content/18119.asp</link>
    <description><![CDATA[The Super Bowl might be one of the last remaining shared media moments in broadcast, but it shouldn't command such premium pricing. Underscore Marketing's president explores online alternatives.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[January 24, 2008]]></date>
</item><item>
    <title><![CDATA[How to get the best leads at the right price]]></title>
    <link>http://www.imediaconnection.com/content/17997.asp</link>
    <description><![CDATA[Customized predictive models provide a process that evaluates each new, incoming lead, and then automates important marketing decisions.]]></description>
    <author><![CDATA[Jeff Liebl]]></author>
    <authorid><![CDATA[7000]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_liebl_jeff_70x70.jpg]]></image>
    <date><![CDATA[January 16, 2008]]></date>
</item><item>
    <title><![CDATA[Top 10 challenges interactive marketers face]]></title>
    <link>http://www.imediaconnection.com/content/17970.asp</link>
    <description><![CDATA[Conversations with thousands of marketing folks revealed their greatest challenges going forward. Here are some tips for tackling them.]]></description>
    <author><![CDATA[Aaron Kahlow]]></author>
    <authorid><![CDATA[3383]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kahlow_aaron_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2008]]></date>
</item><item>
    <title><![CDATA[3 trends that will NOT happen in 2008]]></title>
    <link>http://www.imediaconnection.com/content/17922.asp</link>
    <description><![CDATA[Media Strategies Editor Jim Meskauskas takes a look ahead at what the biggest trends will be for the online media and marketing industry in 2008, and how it won't matter.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2008]]></date>
</item><item>
    <title><![CDATA[How to justify more digital dollars]]></title>
    <link>http://www.imediaconnection.com/content/17814.asp</link>
    <description><![CDATA[If you failed to get the kind of boost in your marketing budget you were hoping for, it might be time to take a long, hard look at how you're measuring marketing effectiveness.]]></description>
    <author><![CDATA[Will Schnabel]]></author>
    <authorid><![CDATA[9170]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schnabel_will_70x70.jpg]]></image>
    <date><![CDATA[January 02, 2008]]></date>
</item><item>
    <title><![CDATA[Try a new course: 10 ideas for 2008]]></title>
    <link>http://www.imediaconnection.com/content/17866.asp</link>
    <description><![CDATA[Get into the swing of marketing for 2008. Renegade's president and CEO shows you how.]]></description>
    <author><![CDATA[Drew Neisser]]></author>
    <authorid><![CDATA[1162]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/080102_70x70.jpg]]></image>
    <date><![CDATA[January 02, 2008]]></date>
</item><item>
    <title><![CDATA[Stretch your ad budget with these metrics]]></title>
    <link>http://www.imediaconnection.com/content/17778.asp</link>
    <description><![CDATA[If you're only measuring frequency and impressions, good luck in getting more online ad dollars. Red Door Interactive's president explains what metrics really matter.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_reid_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2007]]></date>
</item><item>
    <title><![CDATA[Best & worst of 2007: experts weigh in]]></title>
    <link>http://www.imediaconnection.com/content/17812.asp</link>
    <description><![CDATA[Our industry experts wax eloquent about this year's successes, duds and truly innovating stuff that will make you think, "I should have thought of that."]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/071219_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2007]]></date>
</item><item>
    <title><![CDATA[Full results from iMedia survey released]]></title>
    <link>http://www.imediaconnection.com/content/17777.asp</link>
    <description><![CDATA[The results are in. iMedia breaks down the numbers behind the results from its survey of leading agency executives.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/agencysummit_logo_70x70.GIF]]></image>
    <date><![CDATA[December 17, 2007]]></date>
</item><item>
    <title><![CDATA[Agencies: face change or relative chaos]]></title>
    <link>http://www.imediaconnection.com/content/17720.asp</link>
    <description><![CDATA[Media Strategies Editor Jim Meskauskas discusses how the media RFP process is antithetical to creativity, and how there is nothing we can do about it.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2007]]></date>
</item><item>
    <title><![CDATA[Stay in control of the media mix]]></title>
    <link>http://www.imediaconnection.com/content/17577.asp</link>
    <description><![CDATA[Immediacy of market feedback is a big selling point for digital media. But how long will it be before interactive-based research can deliver actionable feedback on integrated campaigns?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2007]]></date>
</item><item>
    <title><![CDATA[The buyer's guide to video ads]]></title>
    <link>http://www.imediaconnection.com/content/17484.asp</link>
    <description><![CDATA[Navigate your clients through the fast-changing&nbsp;online video advertising world with some pricing advice from SpotXchange's CEO.]]></description>
    <author><![CDATA[Michael Shehan]]></author>
    <authorid><![CDATA[6000]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_shehan_mike_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2007]]></date>
</item><item>
    <title><![CDATA[Hear, hear for web fragmentation]]></title>
    <link>http://www.imediaconnection.com/content/17398.asp</link>
    <description><![CDATA[Sapient's director of media discusses the marketing implications of aligning technology through key partnerships.]]></description>
    <author><![CDATA[Dave Coffey]]></author>
    <authorid><![CDATA[8598]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_coffey_david_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2007]]></date>
</item><item>
    <title><![CDATA[Nissan and Dell: innovation pays off]]></title>
    <link>http://www.imediaconnection.com/content/17310.asp</link>
    <description><![CDATA[T3's VP, group creative director shares examples of how the creative and media&nbsp;teams can break down their silos and&nbsp;work together.]]></description>
    <author><![CDATA[Glen Sheehan]]></author>
    <authorid><![CDATA[790]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sheehan_glen_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2007]]></date>
</item><item>
    <title><![CDATA[Click here! Buy now!]]></title>
    <link>http://www.imediaconnection.com/content/17341.asp</link>
    <description><![CDATA[In the wake of last week's ad:tech conference, when all is said and done, the market still perceives online's strongest feature as its ability to deliver advertising treated as direct response.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2007]]></date>
</item><item>
    <title><![CDATA[Close interactive's hardest sell ]]></title>
    <link>http://www.imediaconnection.com/content/17219.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Sean X Cummings reveals what it takes to get in front of brands and traditional agencies as early as possible.</SPAN>]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/071105_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2007]]></date>
</item><item>
    <title><![CDATA[Take back control of the buy/sell process]]></title>
    <link>http://www.imediaconnection.com/content/17214.asp</link>
    <description><![CDATA[Traffiq's CEO explains how the control and transparency available on open ad trading platforms can benefit all participants, including long tail and niche publishers.]]></description>
    <author><![CDATA[Mark Kahn]]></author>
    <authorid><![CDATA[8250]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kahn_mark_70x70.jpg]]></image>
    <date><![CDATA[November 02, 2007]]></date>
</item><item>
    <title><![CDATA[How fewer ads can mean more dollars]]></title>
    <link>http://www.imediaconnection.com/content/17169.asp</link>
    <description><![CDATA[Dynamic Logic offers up proof that frequency capping can improve the results of your campaign. ]]></description>
    <author><![CDATA[Ken Mallon]]></author>
    <authorid><![CDATA[4173]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mallon_ken_70x70.jpg]]></image>
    <date><![CDATA[November 01, 2007]]></date>
</item><item>
    <title><![CDATA[Did Microsoft miscalculate Facebook?]]></title>
    <link>http://www.imediaconnection.com/content/17190.asp</link>
    <description><![CDATA[Microsoft may have won the battle for Facebook, but it may not realize what that win means for the online marketing business.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[November 01, 2007]]></date>
</item><item>
    <title><![CDATA[Marketing mistakes that matter]]></title>
    <link>http://www.imediaconnection.com/content/17141.asp</link>
    <description><![CDATA[In keeping with the idea that you can learn more from the foolish than the wise, here are some egregious marketing errors to avoid.]]></description>
    <author><![CDATA[Christopher Richards]]></author>
    <authorid><![CDATA[8131]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_richards_christopher_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2007]]></date>
</item><item>
    <title><![CDATA[Agency compensation hits dire straits]]></title>
    <link>http://www.imediaconnection.com/content/16979.asp</link>
    <description><![CDATA[The time has come to figure out a better way of handling the business end of the agency business -- otherwise there won't be much of a business left.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2007]]></date>
</item><item>
    <title><![CDATA[Are we paying too much for media?]]></title>
    <link>http://www.imediaconnection.com/content/16852.asp</link>
    <description><![CDATA[The agency model may be based on buying and producing TV spots, but the consumer has been exiled from the equation and is paying the price. ]]></description>
    <author><![CDATA[Joe Pilotta]]></author>
    <authorid><![CDATA[3736]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pilotta_joe_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2007]]></date>
</item><item>
    <title><![CDATA[Double your buy's value in the mid-tail]]></title>
    <link>http://www.imediaconnection.com/content/16901.asp</link>
    <description><![CDATA[Gorilla Nation's SVP/advertising sales explains how to get the biggest bang for your media-buying buck. ]]></description>
    <author><![CDATA[Brad Agens]]></author>
    <authorid><![CDATA[2717]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_agens_brad_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2007]]></date>
</item><item>
    <title><![CDATA[The 9 lives of media planning]]></title>
    <link>http://www.imediaconnection.com/content/16871.asp</link>
    <description><![CDATA[Our media strategies editor points out some lessons about advertising that can be learned from our brethren in the animal kingdom: the house cat.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2007]]></date>
</item><item>
    <title><![CDATA[4 signs you're choosing the wrong agency]]></title>
    <link>http://www.imediaconnection.com/content/16842.asp</link>
    <description><![CDATA[<SPAN>Don't waste another minute in a mismatched client-agency relationship. Applegate Media Group's CEO explains the most common traps to avoid. </SPAN>]]></description>
    <author><![CDATA[Susan Applegate]]></author>
    <authorid><![CDATA[7435]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/071001_70x70.jpg]]></image>
    <date><![CDATA[October 01, 2007]]></date>
</item><item>
    <title><![CDATA[Will online kill the annual plan?]]></title>
    <link>http://www.imediaconnection.com/content/16682.asp</link>
    <description><![CDATA[As it turns out, planning ahead may be counter-intuitive to your brand's ultimate strategy and efficiency goals. Goodway 2.0's president explains how to work around these potential pitfalls. ]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
    <date><![CDATA[September 25, 2007]]></date>
</item><item>
    <title><![CDATA[How to make better use of meeting time]]></title>
    <link>http://www.imediaconnection.com/content/16776.asp</link>
    <description><![CDATA[After our media strategies editor attended several meetings with publishers and media providers in the last few weeks, here is his review of some basic things that should be in every meeting. ]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2007]]></date>
</item><item>
    <title><![CDATA[Stop feeding the barriers to optimization]]></title>
    <link>http://www.imediaconnection.com/content/16603.asp</link>
    <description><![CDATA[Marketers constantly encounter obstacles that keep them from experimenting with campaign improvements. Offermatica's president reveals these barriers, and some quick fixes.]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_jamie_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2007]]></date>
</item><item>
    <title><![CDATA["No" sometimes means no, even in advertising]]></title>
    <link>http://www.imediaconnection.com/content/16525.asp</link>
    <description><![CDATA[Our media strategies editor finishes off his three-part series&nbsp;on the three truths of advertising.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2007]]></date>
</item><item>
    <title><![CDATA[7 steps to reduce customer churn]]></title>
    <link>http://www.imediaconnection.com/content/16492.asp</link>
    <description><![CDATA[Unlock the mystery behind your customers' actions and increase product loyalty. Zango's director of marketing explains.]]></description>
    <author><![CDATA[Meredith Turner]]></author>
    <authorid><![CDATA[6703]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_turner_meredith_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2007]]></date>
</item><item>
    <title><![CDATA[Don't let the last cookie crumble your campaign]]></title>
    <link>http://www.imediaconnection.com/content/16500.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Sean X Cummings shows you how to tame the cookie monster and go beyond standard metrics to get the most from your online campaigns.</SPAN>]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/070905_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2007]]></date>
</item><item>
    <title><![CDATA[The internet's dirty secret: free will cost you]]></title>
    <link>http://www.imediaconnection.com/content/16432.asp</link>
    <description><![CDATA[As the saying goes, "You get what you pay for," suggesting that paying for services may actually be better for the bottom line than using free ones. Squarespace's CEO explains.]]></description>
    <author><![CDATA[Anthony Casalena]]></author>
    <authorid><![CDATA[7001]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_casalena_anthony_70x730.jpg]]></image>
    <date><![CDATA[August 31, 2007]]></date>
</item><item>
    <title><![CDATA[5 brand blunders to avoid]]></title>
    <link>http://www.imediaconnection.com/content/16445.asp</link>
    <description><![CDATA[The online experience is an important extension of a brand's cornerstone values. But some brands are still not projecting the image they need to.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[August 30, 2007]]></date>
</item><item>
    <title><![CDATA[The second truth of advertising: conversation]]></title>
    <link>http://www.imediaconnection.com/content/16410.asp</link>
    <description><![CDATA[Our media strategies editor follows up last week's column with a review of possible methods for integrating the three truths of advertising. ]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2007]]></date>
</item><item>
    <title><![CDATA[Get the attention you're already paying for]]></title>
    <link>http://www.imediaconnection.com/content/16373.asp</link>
    <description><![CDATA[Whisper to be seen, wave your hands to be heard. Joseph Carrabis explains.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2007]]></date>
</item><item>
    <title><![CDATA[3 ways to maximize scarce inventory]]></title>
    <link>http://www.imediaconnection.com/content/16286.asp</link>
    <description><![CDATA[CheckM8's CEO explains how big media brands can make more money with less inventory, while still providing advertisers premium positions.]]></description>
    <author><![CDATA[Dana Ghavami]]></author>
    <authorid><![CDATA[6803]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ghavami_dana_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2007]]></date>
</item><item>
    <title><![CDATA[The first truth of advertising: selling]]></title>
    <link>http://www.imediaconnection.com/content/16341.asp</link>
    <description><![CDATA[Just as important as being clear about what you have to offer is being clear about what you want your audience to do with it.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2007]]></date>
</item><item>
    <title><![CDATA[Why online engagement beats TV ]]></title>
    <link>http://www.imediaconnection.com/content/16288.asp</link>
    <description><![CDATA[Everywhere media professionals turn, research companies are publishing studies overstating American consumption of offline media. How long will this continue?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[August 16, 2007]]></date>
</item><item>
    <title><![CDATA[Follow Coke's loyalty-building lead]]></title>
    <link>http://www.imediaconnection.com/content/16232.asp</link>
    <description><![CDATA[My Coke Rewards enables Coca-Cola to gather and leverage data for marketing one-to-one. Learn from OnCard Marketing's COO how you can do it too.]]></description>
    <author><![CDATA[Seth Sarelson]]></author>
    <authorid><![CDATA[6604]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sarelson_seth_70x70.jpg]]></image>
    <date><![CDATA[August 15, 2007]]></date>
</item><item>
    <title><![CDATA[3 things every marketer should know]]></title>
    <link>http://www.imediaconnection.com/content/16241.asp</link>
    <description><![CDATA[iMedia's media strategies editor offers the three truths of advertising that he finds are the most fundamental and yet the most often overlooked.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2007]]></date>
</item><item>
    <title><![CDATA[Agencies: it's time to prove your value]]></title>
    <link>http://www.imediaconnection.com/content/16162.asp</link>
    <description><![CDATA[The time has come for agencies to start acting like agents and clients to start treating them with the respect they deserve.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2007]]></date>
</item><item>
    <title><![CDATA[8 things that terrify account execs]]></title>
    <link>http://www.imediaconnection.com/content/16081.asp</link>
    <description><![CDATA[Sean X Cummings examines frustrating scenarios for online agency execs and how a great AE stays calm under pressure.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/070806_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2007]]></date>
</item><item>
    <title><![CDATA[Will Media Nomads Doom Marketing?]]></title>
    <link>http://www.imediaconnection.com/content/15990.asp</link>
    <description><![CDATA[Our media strategies editor offers up two potential marketing worlds that could evolve from the public consumption of private media.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[July 31, 2007]]></date>
</item><item>
    <title><![CDATA[The True Value of Media Buying Currency ]]></title>
    <link>http://www.imediaconnection.com/content/15953.asp</link>
    <description><![CDATA[Delivery of basic online campaigns can be evaluated against simple demographic audiences, but we're a long way off from an audience-based currency in online media.<BR>]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2007]]></date>
</item><item>
    <title><![CDATA[Understanding Mass Media Consumption]]></title>
    <link>http://www.imediaconnection.com/content/15821.asp</link>
    <description><![CDATA[Online or digital media planners don't just have to be experts in the internet, they need to become experts of media consumption behavior.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2007]]></date>
</item><item>
    <title><![CDATA[Marketing Tips from Apple's Guy in the Tie]]></title>
    <link>http://www.imediaconnection.com/content/15760.asp</link>
    <description><![CDATA[As Apple proved with its Mac vs. PC ads, whether to use a brand or a direct-response approach depends on your customer. A Range Online Media director tells you more.]]></description>
    <author><![CDATA[Dustin Engel]]></author>
    <authorid><![CDATA[5956]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_engel_dustin_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2007]]></date>
</item><item>
    <title><![CDATA[Media Device Convergence: How It Sets Us Free]]></title>
    <link>http://www.imediaconnection.com/content/15779.asp</link>
    <description><![CDATA[Our media strategies editor contemplates the unfettering of media from time and space and how technology has made it possible.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2007]]></date>
</item><item>
    <title><![CDATA[The Key to Better Online Leads: Quality]]></title>
    <link>http://www.imediaconnection.com/content/15777.asp</link>
    <description><![CDATA[Prospectiv's president and CEO offers tips to deliver a high volume of quality leads without hurting your brand.]]></description>
    <author><![CDATA[Jere Doyle]]></author>
    <authorid><![CDATA[4920]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doyle_jere_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2007]]></date>
</item><item>
    <title><![CDATA[5 Media Planning "Anti-Laws"]]></title>
    <link>http://www.imediaconnection.com/content/15771.asp</link>
    <description><![CDATA[Underscore Marketing's president flips many of the tested axioms of media planning upside down.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2007]]></date>
</item><item>
    <title><![CDATA[Memo to Brands: Fear the Wiki]]></title>
    <link>http://www.imediaconnection.com/content/15730.asp</link>
    <description><![CDATA[Wikipedia pages have the potential to tarnish your brand image, so don't turn a blind eye to this growing community.]]></description>
    <author><![CDATA[Sandeep Krishnamurthy]]></author>
    <authorid><![CDATA[5916]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/070711_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2007]]></date>
</item><item>
    <title><![CDATA[5 Ways to Drive a Media Professional Crazy]]></title>
    <link>http://www.imediaconnection.com/content/15651.asp</link>
    <description><![CDATA[Our iMedia strategies editor reviews the top five activities from the media buying and planning side that need to be corrected.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[July 03, 2007]]></date>
</item><item>
    <title><![CDATA[What Keeps a Media Planner Up At Night?]]></title>
    <link>http://www.imediaconnection.com/content/15559.asp</link>
    <description><![CDATA[Sleepless nights are part of any media planner's regimen during planning cycles, but what about the stuff that keeps us up the rest of the time?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[June 28, 2007]]></date>
</item><item>
    <title><![CDATA[Top 5 Pet Peeves for Sellers]]></title>
    <link>http://www.imediaconnection.com/content/15542.asp</link>
    <description><![CDATA[Our media strategies editor reviews the top five things on the sales side that drive media planners and buyers absolutely nuts!]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2007]]></date>
</item><item>
    <title><![CDATA[An Integrated Agency "Pulp Fiction" Style?]]></title>
    <link>http://www.imediaconnection.com/content/15511.asp</link>
    <description><![CDATA[Separating agencies by specialties can work, but it's time to stop passing the buck. Here's a better approach.]]></description>
    <author><![CDATA[Joshua Palau]]></author>
    <authorid><![CDATA[4004]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_palau_joshua_70x70.JPG]]></image>
    <date><![CDATA[June 22, 2007]]></date>
</item><item>
    <title><![CDATA[Where You Should Stick Your Ad and Why]]></title>
    <link>http://www.imediaconnection.com/content/15489.asp</link>
    <description><![CDATA[The NextStage CRO debuts exciting new research about ad placement and warns that what media planners don't know may be killing them!]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2007]]></date>
</item><item>
    <title><![CDATA[Keep Industry Standards Intact: Why It Matters]]></title>
    <link>http://www.imediaconnection.com/content/15483.asp</link>
    <description><![CDATA[Without certain standards, online advertising would return to its Wild West roots. Underscore Marketing's president explains the danger.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[June 21, 2007]]></date>
</item><item>
    <title><![CDATA[Drive Conversions with Online Branding]]></title>
    <link>http://www.imediaconnection.com/content/15428.asp</link>
    <description><![CDATA[Need to up your campaign's conversions? Online branding could boost your conversions by 28 percent.]]></description>
    <author><![CDATA[Chris Beirne]]></author>
    <authorid><![CDATA[5631]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beirne_chris_70x70.jpg]]></image>
    <date><![CDATA[June 20, 2007]]></date>
</item><item>
    <title><![CDATA[The Big Deal About Getting Small]]></title>
    <link>http://www.imediaconnection.com/content/15436.asp</link>
    <description><![CDATA[Marketers have an opportunity to find their niche and own it. See who's doing it right online.]]></description>
    <author><![CDATA[Debra L. Eckerling]]></author>
    <authorid><![CDATA[4981]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/070620_70x70.jpg]]></image>
    <date><![CDATA[June 20, 2007]]></date>
</item><item>
    <title><![CDATA[Remember Dayparting? Put Time on Your Side]]></title>
    <link>http://www.imediaconnection.com/content/15433.asp</link>
    <description><![CDATA[When putting together a media plan, it is important to think about using the best possible time slot to advertise that message.<BR>]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2007]]></date>
</item><item>
    <title><![CDATA[Understanding the Language of Marketing]]></title>
    <link>http://www.imediaconnection.com/content/15325.asp</link>
    <description><![CDATA[By letting the business lingo we currently use do the thinking for us, we get further away from being able to accomplish our jobs successfully.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2007]]></date>
</item><item>
    <title><![CDATA[Will Advertising Become a Commodity?]]></title>
    <link>http://www.imediaconnection.com/content/15238.asp</link>
    <description><![CDATA[Is the expert advice of advertising agencies as irreplaceable as they believe? Underscore Marketing's president explores a dark potential future for the ad business.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[June 07, 2007]]></date>
</item><item>
    <title><![CDATA[Strategies to Beat Online Price Hikes]]></title>
    <link>http://www.imediaconnection.com/content/15237.asp</link>
    <description><![CDATA[Consumer behavior and advertiser reaction are causing rate inflation. An Avenue A | Razorfish president describes how to avoid overpaying for online media.]]></description>
    <author><![CDATA[David Friedman]]></author>
    <authorid><![CDATA[4131]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_dave_70x70.jpg]]></image>
    <date><![CDATA[June 07, 2007]]></date>
</item><item>
    <title><![CDATA[Contextualizing Your Consumers]]></title>
    <link>http://www.imediaconnection.com/content/15211.asp</link>
    <description><![CDATA[Our media strategies editor suggests that looking at the entirety of a target audience's daily life will lead to more effective media plans.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2007]]></date>
</item><item>
    <title><![CDATA[Please Call Back]]></title>
    <link>http://www.imediaconnection.com/content/15097.asp</link>
    <description><![CDATA[Media planners and buyers are notorious for never answering their phone. Our media strategies editor has some suggestions for basic phone protocol.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[May 29, 2007]]></date>
</item><item>
    <title><![CDATA[Optimize Your Next Big Marketing Play]]></title>
    <link>http://www.imediaconnection.com/content/14999.asp</link>
    <description><![CDATA[Optimization is a powerful tool for improving the performance of your marketing programs. The good news is it really works.]]></description>
    <author><![CDATA[Bill Seely]]></author>
    <authorid><![CDATA[5190]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_seely_bill_70x70.jpg]]></image>
    <date><![CDATA[May 24, 2007]]></date>
</item><item>
    <title><![CDATA[Buying People's Emotions: Online vs. TV]]></title>
    <link>http://www.imediaconnection.com/content/15010.asp</link>
    <description><![CDATA[During this upfront season, some marketers are still doubtful about online's role in the overall marketing mix.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2007]]></date>
</item><item>
    <title><![CDATA[Who Gets the Local Media Dollar?]]></title>
    <link>http://www.imediaconnection.com/content/14928.asp</link>
    <description><![CDATA[Doing business has reached critical mass, and while the media universe is expanding, budgets, unfortunately, are not.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2007]]></date>
</item><item>
    <title><![CDATA[Turn the Net into a Lead Machine]]></title>
    <link>http://www.imediaconnection.com/content/14947.asp</link>
    <description><![CDATA[Prospectiv's president and CEO separates myth from reality and defines best practices in online lead generation.]]></description>
    <author><![CDATA[Jere Doyle]]></author>
    <authorid><![CDATA[4920]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doyle_jere_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2007]]></date>
</item><item>
    <title><![CDATA[Frontin' the Upfront]]></title>
    <link>http://www.imediaconnection.com/content/14922.asp</link>
    <description><![CDATA[Our media strategies editor wonders what ever happened to the cable networks' previously stated interest in cross-platform, online media?]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2007]]></date>
</item><item>
    <title><![CDATA[6 Ways to Blow a Pitch]]></title>
    <link>http://www.imediaconnection.com/content/14914.asp</link>
    <description><![CDATA[Ask.com's Sean X Cummings&nbsp;reveals the most common pitch killers and how to avoid them in your next bid for new business.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2007]]></date>
</item><item>
    <title><![CDATA[Expert Tips for Publishers and Planners]]></title>
    <link>http://www.imediaconnection.com/content/14776.asp</link>
    <description><![CDATA[Organic's associate media director reviews why we all need to work better at working together.]]></description>
    <author><![CDATA[Chris Portella]]></author>
    <authorid><![CDATA[4428]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_portella_chris_70x70.jpg]]></image>
    <date><![CDATA[May 09, 2007]]></date>
</item><item>
    <title><![CDATA[DVRs: The Threat That Never Was]]></title>
    <link>http://www.imediaconnection.com/content/14798.asp</link>
    <description><![CDATA[Our media strategies guru explains that content �time-shifting� and its impact on advertising should be minimal, if anything at all.<BR>]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2007]]></date>
</item><item>
    <title><![CDATA[How to Be a Rock Star Media Planner]]></title>
    <link>http://www.imediaconnection.com/content/14743.asp</link>
    <description><![CDATA[Seven things you can do to make your peers jealous and get famous while doing it.]]></description>
    <author><![CDATA[David L. Smith]]></author>
    <authorid><![CDATA[141]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/070507_70x70.jpg]]></image>
    <date><![CDATA[May 07, 2007]]></date>
</item><item>
    <title><![CDATA[Have Cookies Lost Their Flavor?]]></title>
    <link>http://www.imediaconnection.com/content/14737.asp</link>
    <description><![CDATA[Our media strategies editor discusses the ramifications of planning without reliable cookie data; and he asks just how much such data matters any way.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2007]]></date>
</item><item>
    <title><![CDATA[Why Agencies Should Be Terrified]]></title>
    <link>http://www.imediaconnection.com/content/14716.asp</link>
    <description><![CDATA[Consumers are the new medium, and few agencies have figured out how to harness that power.]]></description>
    <author><![CDATA[Matt Heinz]]></author>
    <authorid><![CDATA[729]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_matt_heinz_70.jpg]]></image>
    <date><![CDATA[May 01, 2007]]></date>
</item><item>
    <title><![CDATA[4 Ways to Turn Prospects into Customers]]></title>
    <link>http://www.imediaconnection.com/content/14524.asp</link>
    <description><![CDATA[Make your online customer acquisition strategies engaging and you'll&nbsp;turn prospects into&nbsp;loyal customers. Prospectiv's president &amp; CEO explains.]]></description>
    <author><![CDATA[Jere Doyle]]></author>
    <authorid><![CDATA[4920]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doyle_jere_70x70.jpg]]></image>
    <date><![CDATA[April 27, 2007]]></date>
</item><item>
    <title><![CDATA[5 Tactics for Finding Your Niche]]></title>
    <link>http://www.imediaconnection.com/content/14598.asp</link>
    <description><![CDATA[Our media strategies editor lays out five tactics that can help you find small, hidden website gems for your online media plan.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2007]]></date>
</item><item>
    <title><![CDATA[Generic Advertising: The New Media Buy?]]></title>
    <link>http://www.imediaconnection.com/content/14424.asp</link>
    <description><![CDATA[Spotzer Media's CEO reveals how stock ads at low prices could democratize the media landscape.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[April 19, 2007]]></date>
</item><item>
    <title><![CDATA[Network Reach: Composition vs. Coverage]]></title>
    <link>http://www.imediaconnection.com/content/14523.asp</link>
    <description><![CDATA[iMedia's media strategies editor explains why it often makes the most sense to opt for quality over quantity.<BR>]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2007]]></date>
</item><item>
    <title><![CDATA[Google/DoubleClick Deal Divides Industry]]></title>
    <link>http://www.imediaconnection.com/content/14521.asp</link>
    <description><![CDATA[Will the mega-merger damage or improve the industry landscape? Experts differ on the consequences of this surprising deal.]]></description>
    <author><![CDATA[Gretchen Hyman]]></author>
    <authorid><![CDATA[4830]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hyman_gretchen_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2007]]></date>
</item><item>
    <title><![CDATA[Googling Up a Whole New Empire]]></title>
    <link>http://www.imediaconnection.com/content/14516.asp</link>
    <description><![CDATA[What does this acquisition mean for marketers, their agencies and publishers?<BR>]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2007]]></date>
</item><item>
    <title><![CDATA[The Double-Goo Monster: Are We Jumping at Shadows?]]></title>
    <link>http://www.imediaconnection.com/content/14511.asp</link>
    <description><![CDATA[Google's acquisition of Doubleclick has already spawned widespread fear and loathing of the undisputed master of CPC.]]></description>
    <author><![CDATA[Cree Lawson]]></author>
    <authorid><![CDATA[4605]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lawson_cree_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2007]]></date>
</item><item>
    <title><![CDATA[GoogleClick: 10 Things to Keep an Eye On]]></title>
    <link>http://www.imediaconnection.com/content/14519.asp</link>
    <description><![CDATA[The deal gives Google one centralized system for advertisers and publishers to buy/sell, serve and track all media campaigns.<BR>]]></description>
    <author><![CDATA[Aaron Goldman]]></author>
    <authorid><![CDATA[5221]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goldman_aaron_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2007]]></date>
</item><item>
    <title><![CDATA[News Analysis: The Google/DoubleClick Marriage]]></title>
    <link>http://www.imediaconnection.com/content/14520.asp</link>
    <description><![CDATA[Our senior editor recaps what's in the news about the Google snap up of DoubleClick.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[April 16, 2007]]></date>
</item><item>
    <title><![CDATA[Google/DoubleClick, You Must Be Kidding]]></title>
    <link>http://www.imediaconnection.com/content/14509.asp</link>
    <description><![CDATA[Has the Google/DoubleClick acquisition left you with a flurry of questions? Here are some important issues and variables to consider.<BR>]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2007]]></date>
</item><item>
    <title><![CDATA[Extreme Makeover: Banner Ads Redux]]></title>
    <link>http://www.imediaconnection.com/content/14134.asp</link>
    <description><![CDATA[New and improved rich media expandable banners let companies make an emotional connection with customers.<BR>]]></description>
    <author><![CDATA[Jayson Fittipaldi]]></author>
    <authorid><![CDATA[5056]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fittipaldi_jayson_70x70.jpg]]></image>
    <date><![CDATA[April 12, 2007]]></date>
</item><item>
    <title><![CDATA[Planning Beyond the Top 20 Sites]]></title>
    <link>http://www.imediaconnection.com/content/14423.asp</link>
    <description><![CDATA[As online advertising grows by leaps and bounds, can the industry scale? Our media strategies editor looks at what has to happen.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2007]]></date>
</item><item>
    <title><![CDATA[Death Watch: Yahoo!]]></title>
    <link>http://www.imediaconnection.com/content/14380.asp</link>
    <description><![CDATA[Find out what iMedia's search editor says will make or break America's favorite search portal.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/070409_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2007]]></date>
</item><item>
    <title><![CDATA[Finding the YouTube Tipping Point]]></title>
    <link>http://www.imediaconnection.com/content/14307.asp</link>
    <description><![CDATA[Our media strategies editor explains why you need to plan&nbsp;for ALL of an audience's media usage, not just for the online hot spots.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2007]]></date>
</item><item>
    <title><![CDATA[The Secret to Online Media Consumption]]></title>
    <link>http://www.imediaconnection.com/content/14225.asp</link>
    <description><![CDATA[One thing that causes interactive stumbles is a failure to understand how online and offline media consumption differ. Underscore Marketing's president helps you keep your footing.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 29, 2007]]></date>
</item><item>
    <title><![CDATA[Predict Reach & Frequency Online]]></title>
    <link>http://www.imediaconnection.com/content/14198.asp</link>
    <description><![CDATA[Our media strategies editor&nbsp;discusses the&nbsp;need for&nbsp;predictive tools when it comes to interactive media planning.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[March 27, 2007]]></date>
</item><item>
    <title><![CDATA[Why Low Engagement Can Be Good]]></title>
    <link>http://www.imediaconnection.com/content/14108.asp</link>
    <description><![CDATA[Red Door Interactive's president explains how advertising on a deeply engaging site may detract attention from your ads.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_reid_70x70.jpg]]></image>
    <date><![CDATA[March 21, 2007]]></date>
</item><item>
    <title><![CDATA[Making the Best Use of Time]]></title>
    <link>http://www.imediaconnection.com/content/14095.asp</link>
    <description><![CDATA[Compared with traditional media, online media pros have to use more of what little time is available when planning a particular campaign.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2007]]></date>
</item><item>
    <title><![CDATA[Creative Integration: Deliver the Promise]]></title>
    <link>http://www.imediaconnection.com/content/13919.asp</link>
    <description><![CDATA[Some level of contextual relevancy is essential if you want to connect with --&nbsp;rather than tune out --&nbsp;young&nbsp;consumers.]]></description>
    <author><![CDATA[Aaron Broder]]></author>
    <authorid><![CDATA[1934]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/broder.jpg]]></image>
    <date><![CDATA[March 15, 2007]]></date>
</item><item>
    <title><![CDATA[Planning & Buying, Better Off Alone?]]></title>
    <link>http://www.imediaconnection.com/content/14002.asp</link>
    <description><![CDATA[Should the planning and buying of online media be merged, or is there wisdom in a divide and conquer approach?<BR>]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2007]]></date>
</item><item>
    <title><![CDATA[The Death of the Page View]]></title>
    <link>http://www.imediaconnection.com/content/13989.asp</link>
    <description><![CDATA[Learn the techniques replacing this standard measurement tool, and how they can improve your analytics. ]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/070312_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2007]]></date>
</item><item>
    <title><![CDATA[Branding and Online Ad Placement]]></title>
    <link>http://www.imediaconnection.com/content/13969.asp</link>
    <description><![CDATA[If you want your customer to think, put your ad in the upper left of the screen. Want the customer to feel? Try the middle. NextStage's CRO explains.<BR>]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2007]]></date>
</item><item>
    <title><![CDATA[Escaping the RFP Straightjacket]]></title>
    <link>http://www.imediaconnection.com/content/13939.asp</link>
    <description><![CDATA[How do we keep the systems we've adopted for managing campaign proposals from stifling media innovation? Underscore Marketing's president offers some solutions.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 08, 2007]]></date>
</item><item>
    <title><![CDATA[Get Real with Your Customer Count]]></title>
    <link>http://www.imediaconnection.com/content/13901.asp</link>
    <description><![CDATA[Bloated numbers sound good on paper, but DataFlux's president and CEO explains why a more accurate analysis of your user base results in better marketing.]]></description>
    <author><![CDATA[Tony Fisher]]></author>
    <authorid><![CDATA[4839]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fisher_tony_70x70.jpg]]></image>
    <date><![CDATA[March 08, 2007]]></date>
</item><item>
    <title><![CDATA[Online Video is Worth More than TV!]]></title>
    <link>http://www.imediaconnection.com/content/13903.asp</link>
    <description><![CDATA[Online video audiences can be worth more than offline audiences. Find out what is needed to make that argument powerful for your clients.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2007]]></date>
</item><item>
    <title><![CDATA[Planners: Don't Be Ruled by Your Tools!]]></title>
    <link>http://www.imediaconnection.com/content/13829.asp</link>
    <description><![CDATA[Our media strategies editor worries that too much technology -- or too much reliance on it -- is bad for media planning.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2007]]></date>
</item><item>
    <title><![CDATA[11 Experts' Predictions for 2007]]></title>
    <link>http://www.imediaconnection.com/content/13816.asp</link>
    <description><![CDATA[Our industry panel takes a look at what the year ahead may have in store.]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/070226_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2007]]></date>
</item><item>
    <title><![CDATA[Know Thy Customer: Content Strategies]]></title>
    <link>http://www.imediaconnection.com/content/13763.asp</link>
    <description><![CDATA[Instead of saturating several distribution channels with unwanted information, select strategic channels to send specific content to your users. <BR>]]></description>
    <author><![CDATA[Kevin Nichols]]></author>
    <authorid><![CDATA[4870]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_kevin_70x70.jpg]]></image>
    <date><![CDATA[February 20, 2007]]></date>
</item><item>
    <title><![CDATA[Online Agency Dollars Making Sense]]></title>
    <link>http://www.imediaconnection.com/content/13679.asp</link>
    <description><![CDATA[Agency compensation on the interactive media side hasn't conformed well to traditional models. Underscore Marketing's president explains why, and explores the notion of getting paid for strategic thinking rather than for execution.<BR>]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2007]]></date>
</item><item>
    <title><![CDATA[The Medium is the Metric for Online Ads]]></title>
    <link>http://www.imediaconnection.com/content/13668.asp</link>
    <description><![CDATA[The Mediasmith CEO predicts that in the near future there will be an Agency of Record for metrics, and he explains why metrics are the future of online media.]]></description>
    <author><![CDATA[David L. Smith]]></author>
    <authorid><![CDATA[141]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/smith_dave_70x70_new.jpg]]></image>
    <date><![CDATA[February 14, 2007]]></date>
</item><item>
    <title><![CDATA[Tools for Better Media Planning]]></title>
    <link>http://www.imediaconnection.com/content/13666.asp</link>
    <description><![CDATA[Our media strategies editor explores research and technologies that can make your media planning and buying better-- and talks about what planners still need.]]></description>
    <author><![CDATA[Jim Meskauskas ]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2007]]></date>
</item><item>
    <title><![CDATA[The RFP Scorecard]]></title>
    <link>http://www.imediaconnection.com/content/13480.asp</link>
    <description><![CDATA[Our media strategies editor has a method for judging RFPs that will help your online media planning be more efficient-- and improve your relationships with sites even when they DON'T get on the buy.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2007]]></date>
</item><item>
    <title><![CDATA[4 Ways to Avoid Wasting Ads]]></title>
    <link>http://www.imediaconnection.com/content/13495.asp</link>
    <description><![CDATA[Learn how to determine exactly where your online ad spending is being wasted using these helpful measurement guidelines.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/070205_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2007]]></date>
</item><item>
    <title><![CDATA[Don't Get Sidelined at the Big Game]]></title>
    <link>http://www.imediaconnection.com/content/13440.asp</link>
    <description><![CDATA[Don't have $2.6 million for a Super Bowl spot? That doesn't mean you need to sit on the sidelines. Underscore Marketing's president shows you how to capitalize on the Big Game without shelling out the big bucks.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 01, 2007]]></date>
</item><item>
    <title><![CDATA[Media Planning Tips for Virtual Reality]]></title>
    <link>http://www.imediaconnection.com/content/13385.asp</link>
    <description><![CDATA[Our media strategies editor examines a new online phenomenon -- massive multiplayer online role playing games -- and talks about whether or not to use them for advertising.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2007]]></date>
</item><item>
    <title><![CDATA[Best & Worst of 2006: Experts Weigh in]]></title>
    <link>http://www.imediaconnection.com/content/13260.asp</link>
    <description><![CDATA[Find out what our industry panel has to say about last year's biggest successes, failures and innovations.&nbsp; ]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/070117_70x70.jpg]]></image>
    <date><![CDATA[January 17, 2007]]></date>
</item><item>
    <title><![CDATA[Clickthrough Rates: When They Matter ]]></title>
    <link>http://www.imediaconnection.com/content/13253.asp</link>
    <description><![CDATA[Our media strategies editor reminds readers not to confuse CTR with effectiveness or efficiency, particularly when dealing with clients new to online.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[January 16, 2007]]></date>
</item><item>
    <title><![CDATA[Don't Forget to Read the RFP!]]></title>
    <link>http://www.imediaconnection.com/content/13144.asp</link>
    <description><![CDATA[Our media strategies editor makes a plea for more careful reading of RFPs sent, and he&nbsp;asks whatever happened to the act of negotiation?]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2007]]></date>
</item><item>
    <title><![CDATA[Think Like a Coach to Improve Your Stats]]></title>
    <link>http://www.imediaconnection.com/content/13005.asp</link>
    <description><![CDATA[Range Online Media's president explains three factors to focus your media game plan: data accessibility, your campaign channels and analysis.]]></description>
    <author><![CDATA[Misty Locke]]></author>
    <authorid><![CDATA[3948]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_locke_misty_70x70.jpg]]></image>
    <date><![CDATA[January 05, 2007]]></date>
</item><item>
    <title><![CDATA[Setting Interactive's Budget Share]]></title>
    <link>http://www.imediaconnection.com/content/13070.asp</link>
    <description><![CDATA[Many major brands are still struggling to determine interactive's share of their overall media budget. Underscore Marketing's president shares some methods for getting down to brass tacks.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[January 04, 2007]]></date>
</item><item>
    <title><![CDATA[3 Innovative Media Plans]]></title>
    <link>http://www.imediaconnection.com/content/9206.asp</link>
    <description><![CDATA[Make websites into your partners and go way beyond the banner.]]></description>
    <author><![CDATA[Pam Stein]]></author>
    <authorid><![CDATA[175]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stein_pam_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2006]]></date>
</item><item>
    <title><![CDATA[5 advertising blunders: What we learned ]]></title>
    <link>http://www.imediaconnection.com/content/21907.asp</link>
    <description><![CDATA[What failed for advertisers this past year? iMedia met with some agency experts to determine what went wrong and why.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_090204_70x70.jpg]]></image>
    <date><![CDATA[]]></date>
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