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 <title>iMedia Connection: SEO - XML for .NET - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
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  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[How to boost your mobile search rank]]></title>
    <link>http://www.imediaconnection.com/content/39692.asp</link>
    <description><![CDATA[Now that more searches occur on mobile phones than computers in the U.S., it's essential to be at the top of the list.&nbsp;Here's where to focus your efforts.]]></description>
    <author><![CDATA[Marcus Tober]]></author>
    <authorid><![CDATA[71508]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tober_Marcus_70x70.jpg]]></image>
    <date><![CDATA[December 17, 2015]]></date>
</item><item>
    <title><![CDATA[Why performance marketing is winning over brand advertising]]></title>
    <link>http://www.imediaconnection.com/content/39032.asp</link>
    <description><![CDATA[Brand advertising is in the middle of a media buying revolution. Make sure you're up to speed on the best way to reach your audience.]]></description>
    <author><![CDATA[Brian Stempeck]]></author>
    <authorid><![CDATA[50846]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/Hs_Stempeck_Brian_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2015]]></date>
</item><item>
    <title><![CDATA[4 mistakes that destroy campaigns]]></title>
    <link>http://www.imediaconnection.com/content/39014.asp</link>
    <description><![CDATA[When first approaching programmatic, it's important to avoid some common pitfalls. Here's how you can come out ahead.]]></description>
    <author><![CDATA[Rob Sopkic]]></author>
    <authorid><![CDATA[26283]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/Hs_Sopkic_Rob_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2015]]></date>
</item><item>
    <title><![CDATA[What you can do to beat ad fraud bots]]></title>
    <link>http://www.imediaconnection.com/content/39002.asp</link>
    <description><![CDATA[Online scam bots can steal millions of dollars from advertisers. Avoid becoming a victim by following these suggestions.]]></description>
    <author><![CDATA[Alison Watson]]></author>
    <authorid><![CDATA[12065]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Watson_Alison_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2015]]></date>
</item><item>
    <title><![CDATA[5 tips for agile SEO practice]]></title>
    <link>http://www.imediaconnection.com/content/39007.asp</link>
    <description><![CDATA[Amid frequent algorithm changes, SEOs must always be ready to adjust their strategy. Here's some advice on how to keep your team on the ball.&nbsp; ]]></description>
    <author><![CDATA[Cory Howell]]></author>
    <authorid><![CDATA[67488]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Howell_Cory_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2015]]></date>
</item><item>
    <title><![CDATA[5 ways to win over a traditional marketing executive]]></title>
    <link>http://www.imediaconnection.com/content/38993.asp</link>
    <description><![CDATA[Winning the budgetary affections of a traditional marketer requires some finesse -- like a well-choreographed dance. Don't miss these&nbsp;steps that can help you dance your way to consistent wins. ]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_new_70x70.jpg]]></image>
    <date><![CDATA[July 28, 2015]]></date>
</item><item>
    <title><![CDATA[The evolution of SEO]]></title>
    <link>http://www.imediaconnection.com/content/38996.asp</link>
    <description><![CDATA[SEO isn't dead, but it is changing at a rapid pace.&nbsp;Take a look at the past, present, and future of search engine optimization. ]]></description>
    <author><![CDATA[John Iozzia]]></author>
    <authorid><![CDATA[67231]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_iozzia_john_70x70.jpg]]></image>
    <date><![CDATA[July 28, 2015]]></date>
</item><item>
    <title><![CDATA[When did content become so complicated?]]></title>
    <link>http://www.imediaconnection.com/content/38992.asp</link>
    <description><![CDATA[When considering your content strategy, it's important to not let new trends overshadow the simple backbone of telling a good story. Try to keep these things in mind when crafting yours. ]]></description>
    <author><![CDATA[Melinda Orlando]]></author>
    <authorid><![CDATA[39522]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_orlando_melinda_70x70.jpg]]></image>
    <date><![CDATA[July 27, 2015]]></date>
</item><item>
    <title><![CDATA[Don't fear Google's mobile algorithm update, embrace it]]></title>
    <link>http://www.imediaconnection.com/content/38642.asp</link>
    <description><![CDATA[If your site is 100 percent mobile-friendly, you'll only benefit from this Google algorithm update.&nbsp;Check out these&nbsp;reasons why this change benefits both B2Bs and B2Cs, and a few tips for passing Google's test with flying colors. ]]></description>
    <author><![CDATA[Ghennipher Weeks]]></author>
    <authorid><![CDATA[67069]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weeks_ghennipher_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2015]]></date>
</item><item>
    <title><![CDATA[The year of search personalization]]></title>
    <link>http://www.imediaconnection.com/content/38293.asp</link>
    <description><![CDATA[2015 is in full swing, but it's not too late to build a strong foundation in personalized search.]]></description>
    <author><![CDATA[Jennifer DeGiovanni]]></author>
    <authorid><![CDATA[65816]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_DeGiovanni_Jennifer_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2015]]></date>
</item><item>
    <title><![CDATA[Retail search intent: Find your focused online shopper]]></title>
    <link>http://www.imediaconnection.com/content/38190.asp</link>
    <description><![CDATA[As search's&nbsp;role in the purchase cycle increases at home and on the go, it's imperative to develop an effective strategy to capitalize on it. Find out what you can do. ]]></description>
    <author><![CDATA[Nii Ahene]]></author>
    <authorid><![CDATA[65986]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ahene_nii_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2015]]></date>
</item><item>
    <title><![CDATA[A new website trend that's affecting SEO]]></title>
    <link>http://www.imediaconnection.com/content/37827.asp</link>
    <description><![CDATA[A new design style is changing the way search engines work. Find out more about this update.]]></description>
    <author><![CDATA[Lauren Polinsky]]></author>
    <authorid><![CDATA[61871]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Polinsky_Lauren_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2014]]></date>
</item><item>
    <title><![CDATA[Get the best SEO from your content]]></title>
    <link>http://www.imediaconnection.com/content/37610.asp</link>
    <description><![CDATA[It pays to get back to marketing basics every now and then. Make sure your content strategy accounts for these little details that matter to search engines -- without sacrificing quality.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[October 28, 2014]]></date>
</item><item>
    <title><![CDATA[Your SEO program checklist]]></title>
    <link>http://www.imediaconnection.com/content/37440.asp</link>
    <description><![CDATA[Are you getting the most out of your search engine optimization efforts? Find out what you might be overlooking by asking yourself these six questions.]]></description>
    <author><![CDATA[Jeremy Walker]]></author>
    <authorid><![CDATA[56410]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Walker_Jeremy_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2014]]></date>
</item><item>
    <title><![CDATA[The battle of search advertising vs. social media marketing]]></title>
    <link>http://www.imediaconnection.com/content/37418.asp</link>
    <description><![CDATA[Search engine marketing and social media marketing serve very different purposes. Here's how to choose which strategy&nbsp;you should&nbsp;pursue.]]></description>
    <author><![CDATA[Juliana Casale ]]></author>
    <authorid><![CDATA[63234]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Casale_Juliana_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2014]]></date>
</item><item>
    <title><![CDATA[7 search and display tips for niche products]]></title>
    <link>http://www.imediaconnection.com/content/37070.asp</link>
    <description><![CDATA[Consumers often don't know&nbsp;what they&nbsp;need until they see the right ad. Here's how to succeed even when no one is searching for your product.]]></description>
    <author><![CDATA[Sandra Leung]]></author>
    <authorid><![CDATA[62712]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Leung_Sandra_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2014]]></date>
</item><item>
    <title><![CDATA[The death of search]]></title>
    <link>http://www.imediaconnection.com/content/36858.asp</link>
    <description><![CDATA[Recent developments in search have changed how companies respond to consumer needs. Here's what you need to know about the past, present, and future of search.]]></description>
    <author><![CDATA[Tom Goodwin ]]></author>
    <authorid><![CDATA[62249]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Goodwin_Tom_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2014]]></date>
</item><item>
    <title><![CDATA[10 SEO mistakes you don't want to make]]></title>
    <link>http://www.imediaconnection.com/content/36699.asp</link>
    <description><![CDATA[A flawed SEO strategy could be enough to ruin your business. Here's how to identify and overcome the worst blunders.]]></description>
    <author><![CDATA[Nathan Joynt]]></author>
    <authorid><![CDATA[59325]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Joynt_Nathan_70X70.jpg]]></image>
    <date><![CDATA[June 10, 2014]]></date>
</item><item>
    <title><![CDATA[7 ways Google's RLSA can help your brand]]></title>
    <link>http://www.imediaconnection.com/content/36637.asp</link>
    <description><![CDATA[Google's new paid search functionality can help your brand create a better profile of your targeted customers. Here are the ways to take advantage.]]></description>
    <author><![CDATA[Ty Martin ]]></author>
    <authorid><![CDATA[61950]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Martin_Ty_70x70.jpg]]></image>
    <date><![CDATA[May 28, 2014]]></date>
</item><item>
    <title><![CDATA[Changes you missed in search marketing]]></title>
    <link>http://www.imediaconnection.com/content/36519.asp</link>
    <description><![CDATA[The search landscape changes almost on the daily, so your strategy should be evolving with it. Here are the latest updates in SEO.]]></description>
    <author><![CDATA[Krista Olson]]></author>
    <authorid><![CDATA[62128]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Olson_Krista_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2014]]></date>
</item><item>
    <title><![CDATA[4 shortcomings of Google's attribution modeling tool]]></title>
    <link>http://www.imediaconnection.com/content/36259.asp</link>
    <description><![CDATA[While Google's attribution solution is a step in the right direction, there are some definite weaknesses. Here are the main reasons for marketers to be skeptical. ]]></description>
    <author><![CDATA[Phil Gross ]]></author>
    <authorid><![CDATA[61031]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gross_phil_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2014]]></date>
</item><item>
    <title><![CDATA[Why you should stop worrying about getting ranked by Google ]]></title>
    <link>http://www.imediaconnection.com/content/36080.asp</link>
    <description><![CDATA[For years, Google has been tweaking its search algorithms to weed out thin websites, spammers, and those engaging in black-hat SEO techniques. Do you know what you need to know?]]></description>
    <author><![CDATA[Camille McClane  ]]></author>
    <authorid><![CDATA[60174]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_McClane_Camille_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2014]]></date>
</item><item>
    <title><![CDATA[Why you need to care about Google Authorship]]></title>
    <link>http://www.imediaconnection.com/content/35971.asp</link>
    <description><![CDATA[Google Authorship markup enables content producers to take ownership of their material and drives better traffic to the content itself. Here's what marketers need to know.]]></description>
    <author><![CDATA[Erik Freeman ]]></author>
    <authorid><![CDATA[47074]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Freeman_Erik_70x70.jpg]]></image>
    <date><![CDATA[February 18, 2014]]></date>
</item><item>
    <title><![CDATA[How to refine your long-term SEO strategy]]></title>
    <link>http://www.imediaconnection.com/content/35810.asp</link>
    <description><![CDATA[When you can't compete with mega-brands in Google search results, you have to get creative. Here's a solution to your SEO problems.]]></description>
    <author><![CDATA[Nathan Joynt ]]></author>
    <authorid><![CDATA[59325]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Joynt_Nathan_70X70.jpg]]></image>
    <date><![CDATA[January 30, 2014]]></date>
</item><item>
    <title><![CDATA[Why content marketing is ruining search results]]></title>
    <link>http://www.imediaconnection.com/content/35787.asp</link>
    <description><![CDATA[Are content marketers diluting real search results? Here are a few things to keep in mind.]]></description>
    <author><![CDATA[Gary Griffiths ]]></author>
    <authorid><![CDATA[59277]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Griffiths_Gary_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2014]]></date>
</item><item>
    <title><![CDATA[How semantic search is killing the keyword]]></title>
    <link>http://www.imediaconnection.com/content/35588.asp</link>
    <description><![CDATA[Google is now placing less importance on keywords alone. Here's how your search strategy needs to adapt for the latest algorithm changes. ]]></description>
    <author><![CDATA[Rich Benci]]></author>
    <authorid><![CDATA[58308]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Benci_Rich_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2013]]></date>
</item><item>
    <title><![CDATA[How recent Google changes affect your SEO ]]></title>
    <link>http://www.imediaconnection.com/content/35567.asp</link>
    <description><![CDATA[At the rate Google is churning out updates, your SEO practices may be obsolete in the near future. Here's a rundown of the latest algorithm changes and their long-lasting implications.&nbsp;&nbsp; ]]></description>
    <author><![CDATA[Nathan Joynt ]]></author>
    <authorid><![CDATA[59325]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Joynt_Nathan_70X70.jpg]]></image>
    <date><![CDATA[December 10, 2013]]></date>
</item><item>
    <title><![CDATA[The grand conspiracy of SEO agencies]]></title>
    <link>http://www.imediaconnection.com/content/35328.asp</link>
    <description><![CDATA[Search engine optimization is little more than fixing second-rate websites. Here's why millions of dollars are being wasted because of lazy and ignorant designers.]]></description>
    <author><![CDATA[Brandt Dainow ]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2013]]></date>
</item><item>
    <title><![CDATA[How to ease anxiety over Google updates]]></title>
    <link>http://www.imediaconnection.com/content/35375.asp</link>
    <description><![CDATA[With the constant flow of Google changes, marketers are always worried about staying relevant. Here is the latest from the SEO giant and how to keep up.]]></description>
    <author><![CDATA[Jason Squardo]]></author>
    <authorid><![CDATA[59280]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Squardo_Jason_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2013]]></date>
</item><item>
    <title><![CDATA[Signs your online reputation is in danger]]></title>
    <link>http://www.imediaconnection.com/content/35190.asp</link>
    <description><![CDATA[Have you found unwanted information linked to your or your brand's name? If so, here's what to do about it. ]]></description>
    <author><![CDATA[Shanna Mallon ]]></author>
    <authorid><![CDATA[57661]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Mallon_Shanna_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2013]]></date>
</item><item>
    <title><![CDATA[A beginner's complete guide to SEO]]></title>
    <link>http://www.imediaconnection.com/content/35061.asp</link>
    <description><![CDATA[Once you have a good foundation, you'll find that keeping up with the latest SEO developments is actually quite manageable. Here's the definitive guide for marketers.]]></description>
    <author><![CDATA[Lisa Wehr]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <date><![CDATA[September 26, 2013]]></date>
</item><item>
    <title><![CDATA[3 companies that are dominating the social check-in]]></title>
    <link>http://www.imediaconnection.com/content/34973.asp</link>
    <description><![CDATA[User-generated content is quickly demonstrating its effectiveness in improving local SEO. Here's why the power of social check-ins is not to be taken lightly.]]></description>
    <author><![CDATA[Courtney Gibb ]]></author>
    <authorid><![CDATA[57204]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gibb_Courtney_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2013]]></date>
</item><item>
    <title><![CDATA[The secret to a successful mobile commerce site]]></title>
    <link>http://www.imediaconnection.com/content/34338.asp</link>
    <description><![CDATA[Mobile purchasing has become the shopping method of choice for many consumers. Follow these simple tips to enhance your site and turn browsers into buyers. ]]></description>
    <author><![CDATA[Terry Costa ]]></author>
    <authorid><![CDATA[49119]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Costa_Terry_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2013]]></date>
</item><item>
    <title><![CDATA[5 ways you're already doing SEO]]></title>
    <link>http://www.imediaconnection.com/content/34096.asp</link>
    <description><![CDATA[You can easily optimize your site for search by paying closer attention to everyday marketing activities. Here's how you're boosting SEO on a daily basis.]]></description>
    <author><![CDATA[Casie Gillette]]></author>
    <authorid><![CDATA[38480]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gillette_Casie_70x70.jpg]]></image>
    <date><![CDATA[May 02, 2013]]></date>
</item><item>
    <title><![CDATA[A marketer's cheat sheet for Q&A search]]></title>
    <link>http://www.imediaconnection.com/content/34031.asp</link>
    <description><![CDATA[Mobile users are looking for relevant answers to their questions in a friendly, personal way. Here's an emerging form of search that meets these new consumer demands.]]></description>
    <author><![CDATA[Scott A. Jones ]]></author>
    <authorid><![CDATA[54059]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Jones_Scott_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2013]]></date>
</item><item>
    <title><![CDATA[11 essential tools for link building]]></title>
    <link>http://www.imediaconnection.com/content/34009.asp</link>
    <description><![CDATA[It's vital for SEO professionals to integrate the power of persuasion via third parties into their strategies. Here are some simple tools to help you do just that.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[April 22, 2013]]></date>
</item><item>
    <title><![CDATA[Why your SEO strategy is failing]]></title>
    <link>http://www.imediaconnection.com/content/33898.asp</link>
    <description><![CDATA[Rather than guessing the keywords people will use to find your content, you can push your content live and then optimize for best results. Here's how.]]></description>
    <author><![CDATA[Erin Robbins O'Brien ]]></author>
    <authorid><![CDATA[53279]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/OBrien_Erin_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2013]]></date>
</item><item>
    <title><![CDATA[3 ways to prepare for a Google Enhanced campaign]]></title>
    <link>http://www.imediaconnection.com/content/33819.asp</link>
    <description><![CDATA[Google's newly announced Enhanced campaigns will be rolled out in June. Here's what you need to do prior to launch.]]></description>
    <author><![CDATA[Helene Rosenblum]]></author>
    <authorid><![CDATA[53730]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rosenblum_Helene_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2013]]></date>
</item><item>
    <title><![CDATA[3 ways to simplify your landing page]]></title>
    <link>http://www.imediaconnection.com/content/33770.asp</link>
    <description><![CDATA[Does your landing page live up to user expectations -- or is it just annoying? Before your visitors jump ship, follow these rules to create a trouble-free online experience.]]></description>
    <author><![CDATA[Tim Ash ]]></author>
    <authorid><![CDATA[44935]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ash_Tim_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2013]]></date>
</item><item>
    <title><![CDATA[8 ways brands are screwing up content aggregation]]></title>
    <link>http://www.imediaconnection.com/content/33784.asp</link>
    <description><![CDATA[Content aggregation has become integral to marketing and branding, but many organizations fail to follow some very basic rules. Are you one of them?]]></description>
    <author><![CDATA[Rebecca Lieb ]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2013]]></date>
</item><item>
    <title><![CDATA[6 steps to stellar blogger relations]]></title>
    <link>http://www.imediaconnection.com/content/33760.asp</link>
    <description><![CDATA[Failing to connect with influential bloggers is a huge mistake. Here's how to generate leads and brand awareness by building authentic relationships.&nbsp;&nbsp;&nbsp; ]]></description>
    <author><![CDATA[Kristen Matthews ]]></author>
    <authorid><![CDATA[53343]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Matthews_Kristen_70x70.jpg]]></image>
    <date><![CDATA[March 14, 2013]]></date>
</item><item>
    <title><![CDATA[50 good reasons to quit digital marketing]]></title>
    <link>http://www.imediaconnection.com/content/33745.asp</link>
    <description><![CDATA[This industry is a lot more complex than many people think. If any of these statements resonate with you, consider giving up digital marketing as a career.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2013]]></date>
</item><item>
    <title><![CDATA[Why you're not ready for content marketing]]></title>
    <link>http://www.imediaconnection.com/content/33707.asp</link>
    <description><![CDATA[Brands and agencies alike are struggling with the unique challenges of content marketing. Here's how to prepare yourself for the change.]]></description>
    <author><![CDATA[Gilad de Vries]]></author>
    <authorid><![CDATA[53280]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/de_Vries_Gilad_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2013]]></date>
</item><item>
    <title><![CDATA[3 essentials for in-house content marketing]]></title>
    <link>http://www.imediaconnection.com/content/33672.asp</link>
    <description><![CDATA[Are you looking to jumpstart a content marketing process at your company? Here are some tips to ensure your success and sanity from the start.]]></description>
    <author><![CDATA[Erin Robbins O'Brien]]></author>
    <authorid><![CDATA[53279]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/OBrien_Erin_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2013]]></date>
</item><item>
    <title><![CDATA[5 new developments in content marketing]]></title>
    <link>http://www.imediaconnection.com/content/33708.asp</link>
    <description><![CDATA[Content marketing isn't new, but its best practices continue to evolve. Here are the latest developments that should be influencing your strategy.]]></description>
    <author><![CDATA[Brian Clark]]></author>
    <authorid><![CDATA[53548]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Clark_Brian_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2013]]></date>
</item><item>
    <title><![CDATA[3 fresh ways to look at keywords]]></title>
    <link>http://www.imediaconnection.com/content/33671.asp</link>
    <description><![CDATA[When it comes to keyword research, you don't have to settle for the traditional tools. Here's how to listen to your users and identify how they truly search.]]></description>
    <author><![CDATA[Casie Gillette]]></author>
    <authorid><![CDATA[38480]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gillette_Casie_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2013]]></date>
</item><item>
    <title><![CDATA[Tips for managing mobile search campaigns]]></title>
    <link>http://www.imediaconnection.com/content/33620.asp</link>
    <description><![CDATA[Many marketers have been slow in transitioning to a mobile-centric world. Here's how to get with the program and launch well-executed campaigns.]]></description>
    <author><![CDATA[Mark Simon]]></author>
    <authorid><![CDATA[15681]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_simon_mark_70x70.jpg]]></image>
    <date><![CDATA[February 20, 2013]]></date>
</item><item>
    <title><![CDATA[4 ways Graph Search can boost social marketing success]]></title>
    <link>http://www.imediaconnection.com/content/33525.asp</link>
    <description><![CDATA[Facebook's Graph Search holds plenty of promise for digital marketing&nbsp;-- if used correctly. Here's how to ensure you don't blow this golden opportunity.]]></description>
    <author><![CDATA[Kelly Cooper ]]></author>
    <authorid><![CDATA[53016]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kelly_Cooper_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2013]]></date>
</item><item>
    <title><![CDATA[Why agility is vital to SEO]]></title>
    <link>http://www.imediaconnection.com/content/33389.asp</link>
    <description><![CDATA[A solid on-site SEO strategy doesn't just require high-quality, relevant content. For sustained success, brands need to create sharable material on a regular basis. Here's how.]]></description>
    <author><![CDATA[George Fischer]]></author>
    <authorid><![CDATA[52104]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Fischer_George_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2013]]></date>
</item><item>
    <title><![CDATA[How Google's Panda and Penguin are affecting your site's rankings]]></title>
    <link>http://www.imediaconnection.com/content/33313.asp</link>
    <description><![CDATA[Has your site been demoted by Google's algorithm updates Panda and Penguin? Here's how to prevent a deadly drop in search rankings and stay in Google's good graces.]]></description>
    <author><![CDATA[Kent Lewis ]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2012]]></date>
</item><item>
    <title><![CDATA[6 steps to optimizing your site search]]></title>
    <link>http://www.imediaconnection.com/content/33092.asp</link>
    <description><![CDATA[Stop turning off potential customers with a lousy search experience on your site. Here's how to build a rich and engaging site search that increases conversions and returns.]]></description>
    <author><![CDATA[Terry Costa ]]></author>
    <authorid><![CDATA[49119]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Costa_Terry_70x70.jpg]]></image>
    <date><![CDATA[November 15, 2012]]></date>
</item><item>
    <title><![CDATA[How to adapt to Google's latest algorithm update]]></title>
    <link>http://www.imediaconnection.com/content/32572.asp</link>
    <description><![CDATA[Have your search rankings been pummeled by Google's Penguin update? Here's how to get back on track with high-quality video links.]]></description>
    <author><![CDATA[Melody King ]]></author>
    <authorid><![CDATA[47443]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_king_melody_70x70.jpg]]></image>
    <date><![CDATA[August 30, 2012]]></date>
</item><item>
    <title><![CDATA[5 ways to optimize video for search]]></title>
    <link>http://www.imediaconnection.com/content/32214.asp</link>
    <description><![CDATA[With a 41 percent higher click-through rate than plain text, videos are integral to the success of any SEO strategy. Use this article to start optimizing today.]]></description>
    <author><![CDATA[Diane Buzzeo]]></author>
    <authorid><![CDATA[46813]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Buzzeo_Diane_70x70.jpg.jpg]]></image>
    <date><![CDATA[July 16, 2012]]></date>
</item><item>
    <title><![CDATA[5 big SEO changes you might have missed]]></title>
    <link>http://www.imediaconnection.com/content/30967.asp</link>
    <description><![CDATA[Optimum SEO can be achieved with proper website design and by keeping up-to-date with how to drive visitors to your site. Here are a few recent optimization shifts you need to know about.]]></description>
    <author><![CDATA[Lisa Wehr]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2012]]></date>
</item><item>
    <title><![CDATA[A creative guide to forming keyword lists]]></title>
    <link>http://www.imediaconnection.com/content/30841.asp</link>
    <description><![CDATA[Online marketers intimately understand the importance of SEO, yet few know the tools that can&nbsp;help them achieve their goals. Use these six down and dirty techniques to build a&nbsp;Google-friendly keyword list.]]></description>
    <author><![CDATA[Jessica Bowman]]></author>
    <authorid><![CDATA[39688]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bowman_jessica_70x70.jpg]]></image>
    <date><![CDATA[January 19, 2012]]></date>
</item><item>
    <title><![CDATA[4 questions to ask when hiring an SEO consultant]]></title>
    <link>http://www.imediaconnection.com/content/30775.asp</link>
    <description><![CDATA[Hiring an SEO expert is a great way to increase visibility, but how do you know they will deliver results? Here are key questions to ask any consultant before hiring, and the answers you should hear back.]]></description>
    <author><![CDATA[Louis Rix]]></author>
    <authorid><![CDATA[44351]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rix_Louis_70x70.jpg]]></image>
    <date><![CDATA[January 17, 2012]]></date>
</item><item>
    <title><![CDATA[5 tactics for combining search and display]]></title>
    <link>http://www.imediaconnection.com/content/30839.asp</link>
    <description><![CDATA[In order to improve ROI and integrate new behaviors of "searchers," brands need to innovate in their use of SEM. Here are ways to leverage the science of both search and display advertising.]]></description>
    <author><![CDATA[James Green]]></author>
    <authorid><![CDATA[44296]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Green_James_70x70.jpg]]></image>
    <date><![CDATA[January 17, 2012]]></date>
</item><item>
    <title><![CDATA[5 tips for selecting a paid search agency]]></title>
    <link>http://www.imediaconnection.com/content/30771.asp</link>
    <description><![CDATA[Marketers often turn to agencies for help managing their paid search programs. Selecting the right one is crucial. Here are five questions to ask prospects.]]></description>
    <author><![CDATA[Matt Lawson]]></author>
    <authorid><![CDATA[32110]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lawson_matthew_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2012]]></date>
</item><item>
    <title><![CDATA[The latest SEO developments you need to know]]></title>
    <link>http://www.imediaconnection.com/content/30651.asp</link>
    <description><![CDATA[The SEO landscape evolved significantly in 2011. Here are the major updates that will continue to influence your search marketing efforts into the new year.]]></description>
    <author><![CDATA[Ramsay Crooks ]]></author>
    <authorid><![CDATA[30460]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_crooks_ramsay_70x70.jpg]]></image>
    <date><![CDATA[December 14, 2011]]></date>
</item><item>
    <title><![CDATA[How to implement an advanced video SEO strategy]]></title>
    <link>http://www.imediaconnection.com/content/30590.asp</link>
    <description><![CDATA[A thorough video SEO strategy increases a business's competitive edge. Here are some great ways to implement your approach while creating a better shopping experience for consumers.]]></description>
    <author><![CDATA[Yaniv Axen]]></author>
    <authorid><![CDATA[39593]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_axen_yaniv_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2011]]></date>
</item><item>
    <title><![CDATA[3 domain strategies for international SEO]]></title>
    <link>http://www.imediaconnection.com/content/30591.asp</link>
    <description><![CDATA[Subfolders, TLDs, and microsites have their pros and cons. Here's how to choose which of these SEO domain strategies is right for your brand.]]></description>
    <author><![CDATA[Brian Easter]]></author>
    <authorid><![CDATA[4160]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_easter_brian_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2011]]></date>
</item><item>
    <title><![CDATA[How to cure your SEO blindness]]></title>
    <link>http://www.imediaconnection.com/content/30339.asp</link>
    <description><![CDATA[SEO is widely hailed as one of the most effective online marketing strategies, yet we continue to take it for granted. Here are the common SEO mistakes that you should avoid.]]></description>
    <author><![CDATA[Alan Bush]]></author>
    <authorid><![CDATA[41673]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bush_alan_70x70.jpg]]></image>
    <date><![CDATA[October 25, 2011]]></date>
</item><item>
    <title><![CDATA[3 link building tactics you shouldn't rely on]]></title>
    <link>http://www.imediaconnection.com/content/30325.asp</link>
    <description><![CDATA[Fast and easy link building strategies often do more harm than good for your company. Here are the short-sighted SEO gimmicks that you need to be wary of.]]></description>
    <author><![CDATA[Trung Ngo]]></author>
    <authorid><![CDATA[37154]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ngo_trung_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2011]]></date>
</item><item>
    <title><![CDATA[5 tips on selecting and optimizing keywords]]></title>
    <link>http://www.imediaconnection.com/content/30078.asp</link>
    <description><![CDATA[Well-crafted keyword phrases can make or break a business's dominance in search. Find out what you need to build an unbreakable SEO foundation. ]]></description>
    <author><![CDATA[Brian Flook]]></author>
    <authorid><![CDATA[40534]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flook_brian_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2011]]></date>
</item><item>
    <title><![CDATA[What you need to know about Google's acquisition of Zagat]]></title>
    <link>http://www.imediaconnection.com/content/29963.asp</link>
    <description><![CDATA[Sure, Google bought the venerable Zagat guides to get a leg up in local and to go head-to-head with properties such as Yelp. But there's more to the acquisition than meets the eye. ]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[September 14, 2011]]></date>
</item><item>
    <title><![CDATA[Marketing where Google isn't king]]></title>
    <link>http://www.imediaconnection.com/content/29938.asp</link>
    <description><![CDATA[Search engine marketing overseas is more than just a simple language translation. Find out how understanding the three biggest foreign markets can bring in mammoth returns.]]></description>
    <author><![CDATA[Christian Arno]]></author>
    <authorid><![CDATA[29542]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arno_christian_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2011]]></date>
</item><item>
    <title><![CDATA[Tools every SEO specialist and marketer should use]]></title>
    <link>http://www.imediaconnection.com/content/29871.asp</link>
    <description><![CDATA[Learn how to work SEO to your advantage. These six handy tools will increase your brand's online visibility and customer conversions.]]></description>
    <author><![CDATA[Jason Hennessey ]]></author>
    <authorid><![CDATA[40272]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hennessey_jason_70x70.JPG]]></image>
    <date><![CDATA[September 08, 2011]]></date>
</item><item>
    <title><![CDATA[New opportunities for improving search engine rankings]]></title>
    <link>http://www.imediaconnection.com/content/29549.asp</link>
    <description><![CDATA[User experience and behavior are becoming more important in the eyes of search engines. Here are the factors you need to consider when trying to boost your rankings. <BR>]]></description>
    <author><![CDATA[Trung Ngo]]></author>
    <authorid><![CDATA[37154]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ngo_trung_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2011]]></date>
</item><item>
    <title><![CDATA[Why SEO predictions are a necessary evil]]></title>
    <link>http://www.imediaconnection.com/content/29483.asp</link>
    <description><![CDATA[SEO forecasting doesn't always work, but when it does, it can help you to weather erratic changes in online search. Here's how to separate the good predictions from the bad and the ugly.]]></description>
    <author><![CDATA[Jessica Bowman]]></author>
    <authorid><![CDATA[39688]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bowman_jessica_70x70.jpg]]></image>
    <date><![CDATA[July 14, 2011]]></date>
</item><item>
    <title><![CDATA[Ways to dominate search results with video]]></title>
    <link>http://www.imediaconnection.com/content/29092.asp</link>
    <description><![CDATA[Video is much more likely to show up on the first page of a search engine's results than a text page from the same index. Here are nine tips for sending your content straight to the top.]]></description>
    <author><![CDATA[Geoff Stevens ]]></author>
    <authorid><![CDATA[38681]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stevens_geoff_70x70_(1).jpg]]></image>
    <date><![CDATA[May 26, 2011]]></date>
</item><item>
    <title><![CDATA[Content best practices for 5 marketing channels]]></title>
    <link>http://www.imediaconnection.com/content/29095.asp</link>
    <description><![CDATA[Generating quality content can have SEO benefits and drive brand impressions as the content is shared via email, social media, and third-party blogs. Refine your strategy with these insights.]]></description>
    <author><![CDATA[John Faris]]></author>
    <authorid><![CDATA[5218]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_faris_john_70x70new.jpg]]></image>
    <date><![CDATA[May 19, 2011]]></date>
</item><item>
    <title><![CDATA[Lessons from brands that were spanked by Google]]></title>
    <link>http://www.imediaconnection.com/content/29083.asp</link>
    <description><![CDATA[It is better to learn from the mistakes of others than to make the mistakes yourself. Let's take a look at what we can glean from recent black-hat SEO scandals.]]></description>
    <author><![CDATA[Ramsay Crooks]]></author>
    <authorid><![CDATA[30460]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_crooks_ramsay_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2011]]></date>
</item><item>
    <title><![CDATA[The secrets behind successful landing pages ]]></title>
    <link>http://www.imediaconnection.com/content/28959.asp</link>
    <description><![CDATA[First impressions matter. Follow these guidelines to ensure that consumers' snap judgments work in your favor.]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <date><![CDATA[May 09, 2011]]></date>
</item><item>
    <title><![CDATA[A faster way to evaluate keywords]]></title>
    <link>http://www.imediaconnection.com/content/29007.asp</link>
    <description><![CDATA[Metrics help you make faster and smarter decisions about your SEO strategy. Consider these insights on how to maximize your keyword effectiveness.]]></description>
    <author><![CDATA[Casie Gillette]]></author>
    <authorid><![CDATA[38480]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gilette_casie_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2011]]></date>
</item><item>
    <title><![CDATA[7 tragic SEO oversights ]]></title>
    <link>http://www.imediaconnection.com/content/28401.asp</link>
    <description><![CDATA[As best practices in SEO become widely implemented, the finer details can make all the difference. Check out these simple opportunities you're missing.]]></description>
    <author><![CDATA[Ramsay Crooks]]></author>
    <authorid><![CDATA[30460]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_crooks_ramsay_70x70.jpg]]></image>
    <date><![CDATA[January 31, 2011]]></date>
</item><item>
    <title><![CDATA[5 traps that can sink your SEO ship]]></title>
    <link>http://www.imediaconnection.com/content/28327.asp</link>
    <description><![CDATA[Search engine optimization can be a life preserver for a sustainable website. But unless you avoid these common misconceptions, your efforts may remain lost at sea. <BR>]]></description>
    <author><![CDATA[Andrew Ettinger]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70.jpg]]></image>
    <date><![CDATA[January 17, 2011]]></date>
</item><item>
    <title><![CDATA[Rules for beating Google at SEO]]></title>
    <link>http://www.imediaconnection.com/content/28301.asp</link>
    <description><![CDATA[If you're in the SEO business, you might want to check how many of these are in your toolkit. Some of these factors are simple, but the bottom line is that Google is watching, and how people react to your site affects your listings.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2011]]></date>
</item><item>
    <title><![CDATA[Why social media optimization is the new SEO]]></title>
    <link>http://www.imediaconnection.com/content/28264.asp</link>
    <description><![CDATA[Using social media as a complementary marketing tool can effectively boost your brand's online presence. Read on for useful tips.]]></description>
    <author><![CDATA[Dennis Franczak ]]></author>
    <authorid><![CDATA[29235]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Franczak-Dennis-70.jpg]]></image>
    <date><![CDATA[January 05, 2011]]></date>
</item><item>
    <title><![CDATA[2 key components for better search marketing]]></title>
    <link>http://www.imediaconnection.com/content/28068.asp</link>
    <description><![CDATA[Understanding the role that best practices play in achieving better ad positioning can help make your website more efficient and your users more willing to click.]]></description>
    <author><![CDATA[Jared Zimmerman]]></author>
    <authorid><![CDATA[35491]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_jared_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2010]]></date>
</item><item>
    <title><![CDATA[SEO's unexpected consequences: More lucrative traffic ]]></title>
    <link>http://www.imediaconnection.com/content/28071.asp</link>
    <description><![CDATA[<FONT face=Arial>It is possible to use SEO to improve the quality of search engine traffic without necessarily increasing the volume. Take a look at this case study to see how you can put this theory to work.</FONT>]]></description>
    <author><![CDATA[Brandt Dainow ]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70(1).jpg]]></image>
    <date><![CDATA[November 19, 2010]]></date>
</item><item>
    <title><![CDATA[Are marketers ignoring SEO?]]></title>
    <link>http://www.imediaconnection.com/content/28028.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions, Kevin Lee talks with SEO guru Bruce Clay about the dangers of ignoring search marketing in favor of social media.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70(1).jpg]]></image>
    <date><![CDATA[November 12, 2010]]></date>
</item><item>
    <title><![CDATA[How to market with less budget, more brains]]></title>
    <link>http://www.imediaconnection.com/content/27904.asp</link>
    <description><![CDATA[Today's marketers need to worry less about pretty pictures and more about content. Here's how to improve your SEO and the likelihood that prospects will find your business.]]></description>
    <author><![CDATA[Adam Boyden]]></author>
    <authorid><![CDATA[3453]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_boyden_adam_70x70.jpg]]></image>
    <date><![CDATA[November 04, 2010]]></date>
</item><item>
    <title><![CDATA[How to adapt to the evolving search landscape]]></title>
    <link>http://www.imediaconnection.com/content/27592.asp</link>
    <description><![CDATA[As search progresses, achieving prominence on results pages will require broader thinking. Find out why you need to be rethinking your current approach.]]></description>
    <author><![CDATA[Jonathan Shapiro]]></author>
    <authorid><![CDATA[26704]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shapiro_jonathan_70x70.jpg]]></image>
    <date><![CDATA[September 20, 2010]]></date>
</item><item>
    <title><![CDATA[Winning the battle of the keyword bulge]]></title>
    <link>http://www.imediaconnection.com/content/27581.asp</link>
    <description><![CDATA[Excessive keywords in your ad groups could be costing you money. Find out what searchers are looking for, and how to streamline your ad groups to fit their needs. ]]></description>
    <author><![CDATA[Thi Thumasathit]]></author>
    <authorid><![CDATA[33901]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Thumasathit_thi_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2010]]></date>
</item><item>
    <title><![CDATA[The dangers of ranking No. 1 on Google]]></title>
    <link>http://www.imediaconnection.com/content/27485.asp</link>
    <description><![CDATA[Top search results get a lot of clicks, but you might be wasting your time trying to climb to that first position. Here's why a top ranking isn't all it's cracked up to be.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[August 31, 2010]]></date>
</item><item>
    <title><![CDATA[Start planning for the new seasonality of search]]></title>
    <link>http://www.imediaconnection.com/content/27404.asp</link>
    <description><![CDATA[With a little digging, some free tools, and the following tips, search marketers can gain insight into new seasonal cycles and extend their chances of reaching shoppers through keyword searches.]]></description>
    <author><![CDATA[Seth Besmertnik]]></author>
    <authorid><![CDATA[16285]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_besmertnik_seth_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2010]]></date>
</item><item>
    <title><![CDATA[3 SEO boosters you're missing ]]></title>
    <link>http://www.imediaconnection.com/content/27054.asp</link>
    <description><![CDATA[Worried that your web presence is lagging behind the competition? You've gotten lazy on your SEO. Here are the areas you can improve.]]></description>
    <author><![CDATA[John Carcutt ]]></author>
    <authorid><![CDATA[32166]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carcutt_john_70x70.jpg]]></image>
    <date><![CDATA[June 28, 2010]]></date>
</item><item>
    <title><![CDATA[10 ways to screw up your SEO]]></title>
    <link>http://www.imediaconnection.com/content/27012.asp</link>
    <description><![CDATA[It's hard enough to get first-page ranking in organic search results. Don't make it any harder by making one of these mistakes.]]></description>
    <author><![CDATA[Dave McAnally]]></author>
    <authorid><![CDATA[31280]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs__McAnally_Dave_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2010]]></date>
</item><item>
    <title><![CDATA[5 tips for kick-starting your SEO]]></title>
    <link>http://www.imediaconnection.com/content/26937.asp</link>
    <description><![CDATA[Other channels get all the attention, but SEO is the digital area with the most potential. Follow these guidelines to climb to the top of the search rankings.]]></description>
    <author><![CDATA[Jim Yu]]></author>
    <authorid><![CDATA[32123]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yu_jim_70x70.jpg]]></image>
    <date><![CDATA[June 18, 2010]]></date>
</item><item>
    <title><![CDATA[7 ways to get more link love]]></title>
    <link>http://www.imediaconnection.com/content/26749.asp</link>
    <description><![CDATA[If you want others to help promote your content, you need to return the favor. Follow these guidelines to grow a robust content distribution network for link building.]]></description>
    <author><![CDATA[Garrett French]]></author>
    <authorid><![CDATA[30832]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_french_garrett_70x70.jpg]]></image>
    <date><![CDATA[May 19, 2010]]></date>
</item><item>
    <title><![CDATA[The 30-minute-a-day link building plan]]></title>
    <link>http://www.imediaconnection.com/content/26710.asp</link>
    <description><![CDATA[Link building requires time and resources, but it can easily be broken down into smaller parts. Follow this plan to deliver quality links with a small daily commitment.]]></description>
    <author><![CDATA[Garrett French]]></author>
    <authorid><![CDATA[30832]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_french_garrett_70x70.jpg]]></image>
    <date><![CDATA[May 17, 2010]]></date>
</item><item>
    <title><![CDATA[Simple tips for improving your website's links ]]></title>
    <link>http://www.imediaconnection.com/content/26680.asp</link>
    <description><![CDATA[Quality back-links are a key way to boost your SEO efforts. Find out what your site's links say about you.]]></description>
    <author><![CDATA[Ramsay Crooks]]></author>
    <authorid><![CDATA[30460]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_crooks_ramsay_70x70.jpg]]></image>
    <date><![CDATA[May 10, 2010]]></date>
</item><item>
    <title><![CDATA[How search can boost your social media campaigns]]></title>
    <link>http://www.imediaconnection.com/content/26626.asp</link>
    <description><![CDATA[Social media and search serve two very different purposes, but there is valuable insight in the overlap. Learn why you should think about search while you're planning to get social.]]></description>
    <author><![CDATA[Vanessa Newkirk]]></author>
    <authorid><![CDATA[1973]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Newkirk_Vanessa_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2010]]></date>
</item><item>
    <title><![CDATA[SEO: Why a client loved a 10% drop in search traffic]]></title>
    <link>http://www.imediaconnection.com/content/26389.asp</link>
    <description><![CDATA[Month-to-month traffic numbers can be misleading. Consider these additional factors before declaring your SEO strategy a success or failure. ]]></description>
    <author><![CDATA[Mike Santoro]]></author>
    <authorid><![CDATA[29914]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Santoro_Mike_70x70.jpg]]></image>
    <date><![CDATA[April 13, 2010]]></date>
</item><item>
    <title><![CDATA[4 ways to capitalize on Google's real-time search results]]></title>
    <link>http://www.imediaconnection.com/content/26390.asp</link>
    <description><![CDATA[Don't fret about Google's new real-time social media results displacing your rankings. Take these fundamental steps to get them actively working for your brand.]]></description>
    <author><![CDATA[Adam Riff]]></author>
    <authorid><![CDATA[29888]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_riff_adam_70x70.jpg]]></image>
    <date><![CDATA[April 05, 2010]]></date>
</item><item>
    <title><![CDATA[How to use search to shield your brand from negativity]]></title>
    <link>http://www.imediaconnection.com/content/26297.asp</link>
    <description><![CDATA[Adding search strategies to your reputation management plan can have a positive impact when your brand has a crisis. Here are a few ways you can get started.]]></description>
    <author><![CDATA[Eric Papczun]]></author>
    <authorid><![CDATA[29379]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Papczun_Eric_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2010]]></date>
</item><item>
    <title><![CDATA[How to optimize your site for Google in 2010]]></title>
    <link>http://www.imediaconnection.com/content/26275.asp</link>
    <description><![CDATA[Google will update its search algorithm sometime this year. Follow these tips to make sure you're not left in the dust.]]></description>
    <author><![CDATA[Jason Prescott]]></author>
    <authorid><![CDATA[4607]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_prescott_jason_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2010]]></date>
</item><item>
    <title><![CDATA[4 tips for higher rankings through better links]]></title>
    <link>http://www.imediaconnection.com/content/26143.asp</link>
    <description><![CDATA[Links have become as valuable as content when it comes to search engine results. Improve your rankings by following these rules.]]></description>
    <author><![CDATA[Matt Malden]]></author>
    <authorid><![CDATA[29386]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_malden_matt_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2010]]></date>
</item><item>
    <title><![CDATA[5 can't-miss SEO trends ]]></title>
    <link>http://www.imediaconnection.com/content/26173.asp</link>
    <description><![CDATA[Dramatic shifts have occurred in the search field, but the fundamentals of good SEO still apply. Here's how to adapt your tried-and-true strategies for the future.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[March 15, 2010]]></date>
</item><item>
    <title><![CDATA[The secrets of real-time search success]]></title>
    <link>http://www.imediaconnection.com/content/25877.asp</link>
    <description><![CDATA[Google now includes up-to-the-minute social media content near the top of its search results. Here's how you can take advantage of this new development and increase your visibility.]]></description>
    <author><![CDATA[Rick Egan]]></author>
    <authorid><![CDATA[28372]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_egan_rick_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2010]]></date>
</item><item>
    <title><![CDATA[3 reasons why your site search isn't working]]></title>
    <link>http://www.imediaconnection.com/content/25709.asp</link>
    <description><![CDATA[Are you losing traffic and sales because of sub-par site search? Learn how to fix some key problems and how you can make your search function a cut above the rest.]]></description>
    <author><![CDATA[Dr. Scott Brave]]></author>
    <authorid><![CDATA[26648]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brave_scott_70x70.jpg]]></image>
    <date><![CDATA[January 25, 2010]]></date>
</item><item>
    <title><![CDATA[5 marketing implications of Google Caffeine ]]></title>
    <link>http://www.imediaconnection.com/content/25359.asp</link>
    <description><![CDATA[Google is ready to roll out Caffeine, its new internal search architecture. Here are the nuances that will influence the visibility of your brand.]]></description>
    <author><![CDATA[Tim Kilroy]]></author>
    <authorid><![CDATA[26775]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kilroy_tim_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2009]]></date>
</item><item>
    <title><![CDATA[10 tips for adapting SEO for any situation]]></title>
    <link>http://www.imediaconnection.com/content/25175.asp</link>
    <description><![CDATA[Good SEO practices need to be carried out year-round, but you can easily optimize your website to take advantage of seasonal searches. Find out how. ]]></description>
    <author><![CDATA[Richard Zwicky]]></author>
    <authorid><![CDATA[26211]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zwicky_richard_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2009]]></date>
</item><item>
    <title><![CDATA[Creating link bait: 7 tips for social media ]]></title>
    <link>http://www.imediaconnection.com/content/25205.asp</link>
    <description><![CDATA[If you're seeking quality inbound links to your brand's site, your content needs to be worthy. Here's how to create link bait that will spread through social media like wildfire. ]]></description>
    <author><![CDATA[Brent Csutoras]]></author>
    <authorid><![CDATA[26325]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_csutoras_brent_70x70.jpg]]></image>
    <date><![CDATA[November 25, 2009]]></date>
</item><item>
    <title><![CDATA[3 SEO tips you can't afford to miss]]></title>
    <link>http://www.imediaconnection.com/content/25024.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, VP of Econsultancy, Rebecca Lieb, shares some pointers that could help strengthen your website's SEO.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[November 12, 2009]]></date>
</item><item>
    <title><![CDATA[10 tips for combining SEO and paid search]]></title>
    <link>http://www.imediaconnection.com/content/24967.asp</link>
    <description><![CDATA[SEO and paid search are often viewed as separate aspects of a campaign, but you can easily combine them to get the most&nbsp;out of search results pages. Here's how.]]></description>
    <author><![CDATA[Mike Dobbs]]></author>
    <authorid><![CDATA[25582]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dobbs_mike_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2009]]></date>
</item><item>
    <title><![CDATA[4 tools for measuring your keyword strength]]></title>
    <link>http://www.imediaconnection.com/content/24794.asp</link>
    <description><![CDATA[Keywords are the basic building blocks of search engine optimization. Use these tools to check their viability and value.]]></description>
    <author><![CDATA[Bob Alperin ]]></author>
    <authorid><![CDATA[24940]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_alperin_bob_70x70.jpg]]></image>
    <date><![CDATA[October 22, 2009]]></date>
</item><item>
    <title><![CDATA[Redefining ROI: The connections you're missing]]></title>
    <link>http://www.imediaconnection.com/content/24789.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, comScore's founder and chairman Gian Fulgoni discusses the dangers of attributing too much credit for a conversion to the final click made by the consumer.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70(1).jpg]]></image>
    <date><![CDATA[October 20, 2009]]></date>
</item><item>
    <title><![CDATA[How to get the most out of your SEO budget]]></title>
    <link>http://www.imediaconnection.com/content/24604.asp</link>
    <description><![CDATA[A high rank on a search engine for a high-traffic keyword is a gift that keeps on giving, but you might be paying too much for that gift. Here's a guide for streamlining your SEO process.]]></description>
    <author><![CDATA[Craig Macdonald]]></author>
    <authorid><![CDATA[10195]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macdonald_craig_70x70.jpg]]></image>
    <date><![CDATA[October 01, 2009]]></date>
</item><item>
    <title><![CDATA[How to prepare for Google's updated algorithm]]></title>
    <link>http://www.imediaconnection.com/content/24548.asp</link>
    <description><![CDATA[Changes in Google's search formula could lead to changes in your page ranking. Here's the scuttlebutt on the search giant's latest update and the differences you can expect.]]></description>
    <author><![CDATA[Claudia Bruemmer]]></author>
    <authorid><![CDATA[9405]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_claudia_70x70new.jpg]]></image>
    <date><![CDATA[September 25, 2009]]></date>
</item><item>
    <title><![CDATA[Tips and tools for measuring your SEO strength]]></title>
    <link>http://www.imediaconnection.com/content/24535.asp</link>
    <description><![CDATA[Optimizing your website to appear at the top of the search results is both an art and a science. Use these practical tips and tools to make sure your efforts are working.]]></description>
    <author><![CDATA[Grant Simmons]]></author>
    <authorid><![CDATA[24551]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_simmons_grant_70x70.jpg]]></image>
    <date><![CDATA[September 24, 2009]]></date>
</item><item>
    <title><![CDATA[How Google put the Flash back in search]]></title>
    <link>http://www.imediaconnection.com/content/24523.asp</link>
    <description><![CDATA[Thanks to the latest technology, Flash is no longer invisible to search engines. Find out how you can take advantage of this SEO boost.]]></description>
    <author><![CDATA[Claudia Bruemmer]]></author>
    <authorid><![CDATA[9405]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_claudia_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2009]]></date>
</item><item>
    <title><![CDATA[SEO tips for Facebook and Twitter]]></title>
    <link>http://www.imediaconnection.com/content/24335.asp</link>
    <description><![CDATA[Your social media presence means nothing without traffic, and search engines are one of the best ways to get it. Follow these tips when building your social media pages for the best SEO results.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2009]]></date>
</item><item>
    <title><![CDATA[5 ways to spot an SEO cheat]]></title>
    <link>http://www.imediaconnection.com/content/24320.asp</link>
    <description><![CDATA[Black hat SEO tactics should never be part of your search strategy, but many people still cheat the system. Whether&nbsp;it's a competitor or an agency you've hired, find out how to spot these schemers.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2009]]></date>
</item><item>
    <title><![CDATA[5 tips for rebranding in the SEO era]]></title>
    <link>http://www.imediaconnection.com/content/24113.asp</link>
    <description><![CDATA[Want increased brand awareness, search engine traffic, and page views and impressions? See how and why upgrading your SEO strategy can pay off more than other brand marketing efforts.]]></description>
    <author><![CDATA[John Lusk]]></author>
    <authorid><![CDATA[23054]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lusk_josh_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2009]]></date>
</item><item>
    <title><![CDATA[Metadata secrets for expanding your content's reach]]></title>
    <link>http://www.imediaconnection.com/content/24057.asp</link>
    <description><![CDATA[These seven habits can help any premium content owner start building a search-based strategy that can optimize content programming, performance measurement, and audience building.]]></description>
    <author><![CDATA[Ben Weinberger]]></author>
    <authorid><![CDATA[22787]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinberger_ben_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2009]]></date>
</item><item>
    <title><![CDATA[How to avoid SEO failure ]]></title>
    <link>http://www.imediaconnection.com/content/23487.asp</link>
    <description><![CDATA[SEO is critical, but how do you know it's working? Here are some tips and tools for spot-checking your SEO efforts and fixing the weaknesses.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[June 18, 2009]]></date>
</item><item>
    <title><![CDATA[4 ways to make long-tail search deliver]]></title>
    <link>http://www.imediaconnection.com/content/23141.asp</link>
    <description><![CDATA[A long-term keyword search play is cost efficient and much more likely to convert into immediate sales. Improve on your search-related sales and get more out of your SEO budget.]]></description>
    <author><![CDATA[Craig Greenfield]]></author>
    <authorid><![CDATA[21331]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greenfield_craig_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2009]]></date>
</item><item>
    <title><![CDATA[Build a better keyword plan in 10 easy steps]]></title>
    <link>http://www.imediaconnection.com/content/23122.asp</link>
    <description><![CDATA[Are your search marketing efforts suffering due to the tedium of managing your campaigns? Here's a quick fix for tackling keyword complacency and improving your marketing results.]]></description>
    <author><![CDATA[Larry Kim]]></author>
    <authorid><![CDATA[20639]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kim_larry_70x70.jpg]]></image>
    <date><![CDATA[May 20, 2009]]></date>
</item><item>
    <title><![CDATA[How to beat Google at search]]></title>
    <link>http://www.imediaconnection.com/content/22773.asp</link>
    <description><![CDATA[The next generation of search will require a shift in how we approach&nbsp;its most important aspect: the users. ]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[April 22, 2009]]></date>
</item><item>
    <title><![CDATA[8 ways to SEO your personal brand ]]></title>
    <link>http://www.imediaconnection.com/content/22765.asp</link>
    <description><![CDATA[Major online players spend millions on SEO, as well as protecting and cultivating their brands. Here are some tips from the experts on doing the same for yourself.]]></description>
    <author><![CDATA[Sean Egen]]></author>
    <authorid><![CDATA[12603]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_egen_sean_70.jpg]]></image>
    <date><![CDATA[April 21, 2009]]></date>
</item><item>
    <title><![CDATA["Cheap" SEO tricks and how to use them ]]></title>
    <link>http://www.imediaconnection.com/content/22447.asp</link>
    <description><![CDATA[Marketers have traditionally avoided aligning their brands with the word "cheap," even in search. But no more. Find out who's capitalizing on this previously dirty word.]]></description>
    <author><![CDATA[Tom Crandall]]></author>
    <authorid><![CDATA[5490]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_crandall_tom_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2009]]></date>
</item><item>
    <title><![CDATA[6 cures for common SEO mistakes]]></title>
    <link>http://www.imediaconnection.com/content/22013.asp</link>
    <description><![CDATA[Just because your site has been optimized doesn't mean the work is done. Here are six commonly overlooked SEO techniques and how to&nbsp;incorporate them into your campaign. ]]></description>
    <author><![CDATA[Brian Easter]]></author>
    <authorid><![CDATA[4160]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_easter_brian_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2009]]></date>
</item><item>
    <title><![CDATA[Dirty SEO tricks you should avoid]]></title>
    <link>http://www.imediaconnection.com/content/21826.asp</link>
    <description><![CDATA[Everyone wants to get the top search results, but some quick fixes only amount to shooting yourself in the foot. iMedia rounded up industry experts to shed some light on the gray areas of SEO. ]]></description>
    <author><![CDATA[Rich Cherecwich]]></author>
    <authorid><![CDATA[10649]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cherecwich_rich_70x70.jpg]]></image>
    <date><![CDATA[January 27, 2009]]></date>
</item><item>
    <title><![CDATA[The future of search: 5 ways to prepare ]]></title>
    <link>http://www.imediaconnection.com/content/21726.asp</link>
    <description><![CDATA[Blended search has changed the way we find everything on the web. Here's a look at the modern audience optimization tactics that can help marketers achieve big wins in this evolving area.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[January 19, 2009]]></date>
</item><item>
    <title><![CDATA[Turn to SEO to help beat a bad economy]]></title>
    <link>http://www.imediaconnection.com/content/21246.asp</link>
    <description><![CDATA[Paid search helped the industry through dire times before, but don't put all your eggs in one basket during the current crisis. SEO can be just as effective as SEM, sometimes at much less cost.]]></description>
    <author><![CDATA[Seth Besmertnik]]></author>
    <authorid><![CDATA[16285]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_besmertnik_seth_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2008]]></date>
</item><item>
    <title><![CDATA[Is it time to fire your SEO agency?]]></title>
    <link>http://www.imediaconnection.com/content/21022.asp</link>
    <description><![CDATA[Find out what the red flags are, and how you can tell if your optimization team is worth the expense.]]></description>
    <author><![CDATA[Ron Belanger]]></author>
    <authorid><![CDATA[2351]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_belanger_ron_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2008]]></date>
</item><item>
    <title><![CDATA[How to solve search's image problem]]></title>
    <link>http://www.imediaconnection.com/content/20608.asp</link>
    <description><![CDATA[Optimizing video and images for search is no longer optional. It's a must-have for brands that want to continue connecting with their customers.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[September 25, 2008]]></date>
</item><item>
    <title><![CDATA[SEO on a shoestring ]]></title>
    <link>http://www.imediaconnection.com/content/20646.asp</link>
    <description><![CDATA[While it's important to know when to bring in the experts to maximize your search engine presence, there's a strong foundation you can lay for yourself using these guidelines and resources. ]]></description>
    <author><![CDATA[Claudia Bruemmer]]></author>
    <authorid><![CDATA[9405]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_claudia_70x70.jpg]]></image>
    <date><![CDATA[September 24, 2008]]></date>
</item><item>
    <title><![CDATA[5 experts demystify SEO link building]]></title>
    <link>http://www.imediaconnection.com/content/20448.asp</link>
    <description><![CDATA[Confused about when and how to link? Our panel of SEO gurus dishes the straight dirt on the best practices for inbound linking.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2008]]></date>
</item><item>
    <title><![CDATA[7 ways SEO consultants rip off their clients]]></title>
    <link>http://www.imediaconnection.com/content/20231.asp</link>
    <description><![CDATA[Think the days of unscrupulous SEO "experts" are gone? Think again. Here's a list of techniques being used to scam clients out of money.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2008]]></date>
</item><item>
    <title><![CDATA[The worst SEO mistake you can make]]></title>
    <link>http://www.imediaconnection.com/content/20052.asp</link>
    <description><![CDATA[Learn where most companies misstep when it comes to this crucial component of their online marketing strategies.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2008]]></date>
</item><item>
    <title><![CDATA[How will Flash alter the SEO landscape?]]></title>
    <link>http://www.imediaconnection.com/content/20032.asp</link>
    <description><![CDATA[News of Adobe's decision to work with Google and Yahoo to make Flash searchable spread like wildfire. But so far, agencies aren't sure what this change really means.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2008]]></date>
</item><item>
    <title><![CDATA[6 tips for better video SEO]]></title>
    <link>http://www.imediaconnection.com/content/19955.asp</link>
    <description><![CDATA[Organic video search is still in&nbsp;the nascent stage, but applying these traditional SEO tactics can help your video ads climb the search rankings.]]></description>
    <author><![CDATA[Glenn Pingul]]></author>
    <authorid><![CDATA[13535]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pingul_glenn_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2008]]></date>
</item><item>
    <title><![CDATA[The SEO makeover: simple tools for better traffic]]></title>
    <link>http://www.imediaconnection.com/content/19883.asp</link>
    <description><![CDATA[An expert in natural search optimization reviews three websites, including iMedia, to provide deeper SEO-friendly insights, as well as tools and tips to improve lead quality and visitors' overall experience.]]></description>
    <author><![CDATA[Andrew Hazen]]></author>
    <authorid><![CDATA[13584]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hazen_andrew_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2008]]></date>
</item><item>
    <title><![CDATA[10 SEO myths debunked ]]></title>
    <link>http://www.imediaconnection.com/content/19803.asp</link>
    <description><![CDATA[Confused about SEO? You're not alone. We reached out to leading SEO gurus, including Google's search evangelist and Danny Sullivan from Search Engine Land, to uncover the truth behind the most common myths.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2008]]></date>
</item><item>
    <title><![CDATA[11 steps to boost your search visibility]]></title>
    <link>http://www.imediaconnection.com/content/19731.asp</link>
    <description><![CDATA[If your company's&nbsp;organic search results aren't what you wish they were,&nbsp;check out these key tricks to know and implement.&nbsp;]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[June 26, 2008]]></date>
</item><item>
    <title><![CDATA[A crib sheet for search-savvy marketers]]></title>
    <link>http://www.imediaconnection.com/content/19721.asp</link>
    <description><![CDATA[Satisfying user intent from off-site search engines or on-site internal search is a crucial way to reach modern-day searchers. Here are some key pointers.]]></description>
    <author><![CDATA[Paul Bruemmer]]></author>
    <authorid><![CDATA[3441]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_paul_70.jpg]]></image>
    <date><![CDATA[June 20, 2008]]></date>
</item><item>
    <title><![CDATA[Gain the competitive edge with SEO]]></title>
    <link>http://www.imediaconnection.com/content/19430.asp</link>
    <description><![CDATA[Leaving organic search results to chance can be costly for your brand. Here's a strategic, scalable system for success.]]></description>
    <author><![CDATA[Craig Macdonald]]></author>
    <authorid><![CDATA[10195]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macdonald_craig_70x70.jpg]]></image>
    <date><![CDATA[May 23, 2008]]></date>
</item><item>
    <title><![CDATA[Deal with search marketing's flaws]]></title>
    <link>http://www.imediaconnection.com/content/19155.asp</link>
    <description><![CDATA[With search engines serving users and shareholders, marketers' needs often get shortchanged. Here's how to make the most of the situation.]]></description>
    <author><![CDATA[Dave Pasternack]]></author>
    <authorid><![CDATA[10420]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pasternack_dave_70x70.jpg]]></image>
    <date><![CDATA[May 02, 2008]]></date>
</item><item>
    <title><![CDATA[The new SEO: organic search]]></title>
    <link>http://www.imediaconnection.com/content/19146.asp</link>
    <description><![CDATA[SEO campaigns need to focus on more than just page optimization. Expand your scope of expertise to keep clients at the top of search results pages.]]></description>
    <author><![CDATA[Andrew Rodrigues]]></author>
    <authorid><![CDATA[11795]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rodrigues_andy_70x70.jpg]]></image>
    <date><![CDATA[April 28, 2008]]></date>
</item><item>
    <title><![CDATA[PPC vs. SEO: what's the optimum mix?]]></title>
    <link>http://www.imediaconnection.com/content/18714.asp</link>
    <description><![CDATA[Running pay-per-click ads on&nbsp;content networks can reach parts of the web that SEO can't. Here are some&nbsp;key factors to consider.]]></description>
    <author><![CDATA[Alex Vlasto]]></author>
    <authorid><![CDATA[9993]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vlasto_alex_70x70.JPG]]></image>
    <date><![CDATA[March 17, 2008]]></date>
</item><item>
    <title><![CDATA[Recession-proof search strategies]]></title>
    <link>http://www.imediaconnection.com/content/18636.asp</link>
    <description><![CDATA[Natural and paid search are significant drivers of traffic for most websites. But as the economy softens, there is increased demand to prove investments are working. Here's why measurement is critical.]]></description>
    <author><![CDATA[Paul J. Bruemmer]]></author>
    <authorid><![CDATA[3441]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_paul_70.jpg]]></image>
    <date><![CDATA[March 11, 2008]]></date>
</item><item>
    <title><![CDATA[Strike business gold in local search]]></title>
    <link>http://www.imediaconnection.com/content/18236.asp</link>
    <description><![CDATA[To rank well in local search, your site should be optimized for organic listings -- here's how.]]></description>
    <author><![CDATA[Claudia Bruemmer]]></author>
    <authorid><![CDATA[9405]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_claudia_70x70.jpg]]></image>
    <date><![CDATA[February 07, 2008]]></date>
</item><item>
    <title><![CDATA[Why conversational SEO is worth talking about]]></title>
    <link>http://www.imediaconnection.com/content/18216.asp</link>
    <description><![CDATA[When marketers embrace and engage users' conversations, it leads to a better brand reputation and improved search rankings.&nbsp;]]></description>
    <author><![CDATA[Michael Brito]]></author>
    <authorid><![CDATA[9912]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/080204_70x70.jpg]]></image>
    <date><![CDATA[February 04, 2008]]></date>
</item><item>
    <title><![CDATA[When to say no to clients]]></title>
    <link>http://www.imediaconnection.com/content/17757.asp</link>
    <description><![CDATA[You risk your reputation when you over-promise and under-deliver on SEO. Exclusive Concepts' CEO explains how to avoid getting into this situation.]]></description>
    <author><![CDATA[Scott Smigler]]></author>
    <authorid><![CDATA[8829]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_smigler_scott_70x70.jpg]]></image>
    <date><![CDATA[December 14, 2007]]></date>
</item><item>
    <title><![CDATA[3 overlooked ways to draw searchers]]></title>
    <link>http://www.imediaconnection.com/content/17194.asp</link>
    <description><![CDATA[Powered Inc.'s senior marketing director provides some easily implemented techniques for expanding your brand's natural search footprint.]]></description>
    <author><![CDATA[Jeff Petry]]></author>
    <authorid><![CDATA[7737]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_petry_jeff_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2007]]></date>
</item><item>
    <title><![CDATA[SEO lessons Nike and Tiffany's didn't learn]]></title>
    <link>http://www.imediaconnection.com/content/17011.asp</link>
    <description><![CDATA[A newly released Oneupweb study of retailers reveals some startling facts about the power of optimizing for search.]]></description>
    <author><![CDATA[Lisa Wehr]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2007]]></date>
</item><item>
    <title><![CDATA[What to do when your keyword rankings drop]]></title>
    <link>http://www.imediaconnection.com/content/16879.asp</link>
    <description><![CDATA[Don't panic. Take action. An Avenue A | Razorfish SEM account director explains. ]]></description>
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    <authorid><![CDATA[7616]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/paidsearch/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosti_ray_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2007]]></date>
</item><item>
    <title><![CDATA[The future of search: no keywords]]></title>
    <link>http://www.imediaconnection.com/content/16520.asp</link>
    <description><![CDATA[A new way of delivering search results will make it easier on searchers, but will it eliminate the need for SEO? A 24/7 Real Media SVP discusses the issue.]]></description>
    <author><![CDATA[Matt Kain]]></author>
    <authorid><![CDATA[2336]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kain_matt_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2007]]></date>
</item><item>
    <title><![CDATA[When SEO gets dangerous for your brand]]></title>
    <link>http://www.imediaconnection.com/content/16278.asp</link>
    <description><![CDATA[Your legal department may need to be more involved in your SEO results than you realize. Ayohwahr Interactive's CEO explains.]]></description>
    <author><![CDATA[Tom Crandall]]></author>
    <authorid><![CDATA[5490]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_crandall_tom_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2007]]></date>
</item><item>
    <title><![CDATA[Learn the secrets of video search]]></title>
    <link>http://www.imediaconnection.com/content/15954.asp</link>
    <description><![CDATA[Major players in the video search field confide in Mediasmith's chief search officer about current possibilities and future potential.]]></description>
    <author><![CDATA[Bob Heyman]]></author>
    <authorid><![CDATA[1993]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_heyman_bob_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2007]]></date>
</item><item>
    <title><![CDATA[The New Google Search Universe]]></title>
    <link>http://www.imediaconnection.com/content/15912.asp</link>
    <description><![CDATA[With Google Universal on the search scene, iCrossing's VP of corporate strategy explains how to boost your search results, and what's ahead for the industry.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[July 26, 2007]]></date>
</item><item>
    <title><![CDATA[Social Media's Role in Search Visibility]]></title>
    <link>http://www.imediaconnection.com/content/15536.asp</link>
    <description><![CDATA[iCrossing's VP of corporate strategy explains that social media sites are increasingly visible in, and important to,&nbsp;political search results.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[July 05, 2007]]></date>
</item><item>
    <title><![CDATA[A 6-Step Plan to Boost Conversions]]></title>
    <link>http://www.imediaconnection.com/content/15551.asp</link>
    <description><![CDATA[TMP Directional Marketing's SVP, interactive provides a guide for moving beyond bid-centric strategies and improving all elements of a performance-based program.]]></description>
    <author><![CDATA[Gregg Stewart]]></author>
    <authorid><![CDATA[5738]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stewart_gregg_70x70.jpg]]></image>
    <date><![CDATA[June 29, 2007]]></date>
</item><item>
    <title><![CDATA[Link Your Way to a Successful Site]]></title>
    <link>http://www.imediaconnection.com/content/14998.asp</link>
    <description><![CDATA[Red Door Interactive's SEO analyst explains how to revitalize your site with a new transfusion of link donors.]]></description>
    <author><![CDATA[John Faris]]></author>
    <authorid><![CDATA[5218]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_faris_john_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2007]]></date>
</item><item>
    <title><![CDATA[The 7 Deadly Sins of Site Search]]></title>
    <link>http://www.imediaconnection.com/content/14930.asp</link>
    <description><![CDATA[With billions spent on search marketing, are brand owners failing site searchers? Our search editor has the answer.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/search2_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2007]]></date>
</item><item>
    <title><![CDATA[Is Google Killing SEO?]]></title>
    <link>http://www.imediaconnection.com/content/14606.asp</link>
    <description><![CDATA[Paid search listings could become more relevant than organic listings because of the emphasis on inbound links in search algorithms.]]></description>
    <author><![CDATA[Jason Prescott]]></author>
    <authorid><![CDATA[4607]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_prescott_jason_70x70.jpg]]></image>
    <date><![CDATA[April 27, 2007]]></date>
</item><item>
    <title><![CDATA[Improve Search with a Dedicated Staff]]></title>
    <link>http://www.imediaconnection.com/content/14563.asp</link>
    <description><![CDATA[With search budgets growing, it may be time to manage search in-house. Red Door Interactive's director of search marketing tells you how to pull it off.]]></description>
    <author><![CDATA[Paul Bruemmer]]></author>
    <authorid><![CDATA[3441]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_paul_70.jpg]]></image>
    <date><![CDATA[April 23, 2007]]></date>
</item><item>
    <title><![CDATA[Want Better Search Results? Try This...]]></title>
    <link>http://www.imediaconnection.com/content/14535.asp</link>
    <description><![CDATA[Advertising and search have a symbiotic relationship, to improve search results consider better branding.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_reid_70x70.jpg]]></image>
    <date><![CDATA[April 18, 2007]]></date>
</item><item>
    <title><![CDATA[A Search Fable: The Tortoise and the Hare ]]></title>
    <link>http://www.imediaconnection.com/content/13941.asp</link>
    <description><![CDATA[Despite temptation to call on the hare (SEM) to get things done, an Avenue A | Razorfish search expert recommends you rely on the tortoise (SEO).<BR>]]></description>
    <author><![CDATA[Joshua Palau]]></author>
    <authorid><![CDATA[4004]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_palau_joshua_70x70.JPG]]></image>
    <date><![CDATA[April 13, 2007]]></date>
</item><item>
    <title><![CDATA[How and When to Integrate Search]]></title>
    <link>http://www.imediaconnection.com/content/14231.asp</link>
    <description><![CDATA[When is the right time to integrate SEO and paid search into your marketing mix? Our search editor takes out his stopwatch.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2007]]></date>
</item><item>
    <title><![CDATA[A Redesign Worthy of Google De-listing]]></title>
    <link>http://www.imediaconnection.com/content/13986.asp</link>
    <description><![CDATA[Delivering a better customer experience could reduce your search engine ranking, but it may be worth it.]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_jamie_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2007]]></date>
</item><item>
    <title><![CDATA[6 Steps to Better Organic Search Results]]></title>
    <link>http://www.imediaconnection.com/content/13441.asp</link>
    <description><![CDATA[iProspect's director of paid search explains how to boost clicks and ROI by turning meta tags into ad copy.]]></description>
    <author><![CDATA[Ben Perry]]></author>
    <authorid><![CDATA[4782]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_perry_ben_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2007]]></date>
</item><item>
    <title><![CDATA[Extend Reach & Boost Conversions]]></title>
    <link>http://www.imediaconnection.com/content/13274.asp</link>
    <description><![CDATA[JP Communications' CEO shares guidelines for promoting B2B sites on vertical search engines to boost sales.]]></description>
    <author><![CDATA[Jason Prescott]]></author>
    <authorid><![CDATA[4607]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_prescott_jason_70x70.jpg]]></image>
    <date><![CDATA[January 24, 2007]]></date>
</item><item>
    <title><![CDATA[Improve Search Results with a Tune Up]]></title>
    <link>http://www.imediaconnection.com/content/12742.asp</link>
    <description><![CDATA[Even if you have a self-optimizing search delivery system, SEMphonic's president/chief technology officer suggests you follow this optimization guide.]]></description>
    <author><![CDATA[Gary Angel]]></author>
    <authorid><![CDATA[3852]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_angel_gary_70x70.jpg]]></image>
    <date><![CDATA[December 07, 2006]]></date>
</item><item>
    <title><![CDATA[Maximize Return with a Marketing Model]]></title>
    <link>http://www.imediaconnection.com/content/12586.asp</link>
    <description><![CDATA[iProspect's director of technology&nbsp;recommends that you track how different components of your campaign interact; read on to find out how and why.]]></description>
    <author><![CDATA[Charles Haggerty]]></author>
    <authorid><![CDATA[4556]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_haggerty_charles_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2006]]></date>
</item><item>
    <title><![CDATA[Boost Online Visibility and Relevance]]></title>
    <link>http://www.imediaconnection.com/content/12577.asp</link>
    <description><![CDATA[NeboWeb's CEO outlines strategies you can implement now, and a few to keep in mind for the months ahead, to maximize your brand's  online "shelf space."]]></description>
    <author><![CDATA[Brian Easter]]></author>
    <authorid><![CDATA[4160]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_easter_brian_70x70.jpg]]></image>
    <date><![CDATA[November 29, 2006]]></date>
</item><item>
    <title><![CDATA[5 Steps Toward Better Search Rankings]]></title>
    <link>http://www.imediaconnection.com/content/11577.asp</link>
    <description><![CDATA[The first step to getting your site higher listings on Google and Yahoo! is to optimize your keywords. Here's how to do it. ]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leavitt_neal_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2006]]></date>
</item><item>
    <title><![CDATA[SEO PR: Buzzworthy or Overhyped?]]></title>
    <link>http://www.imediaconnection.com/content/10959.asp</link>
    <description><![CDATA[The NeboWeb CEO demystifies an integrative technique for organically raising the profile of your company's messages.]]></description>
    <author><![CDATA[Brian Easter]]></author>
    <authorid><![CDATA[4160]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_easter_brian_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2006]]></date>
</item><item>
    <title><![CDATA[Improve Your SEO in Minutes with Titles]]></title>
    <link>http://www.imediaconnection.com/content/10639.asp</link>
    <description><![CDATA[That blue bar at the top of the browser window is the page title, and it's the key to great rankings.]]></description>
    <author><![CDATA[Michael Murray]]></author>
    <authorid><![CDATA[3442]]></authorid>
    <section><![CDATA[SEO]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_murray_michael_70x70.jpg]]></image>
    <date><![CDATA[August 02, 2006]]></date>
</item><item>
    <title><![CDATA[Think SEO During Site Design]]></title>
    <link>http://www.imediaconnection.com/content/10390.asp</link>
    <description><![CDATA[You can stop playing the SEO blame game, says the Avenue A | Razorfish search business development manager, if it's thought about from the start.]]></description>
    <author><![CDATA[Joshua Palau]]></author>
    <authorid><![CDATA[4004]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_palau_joshua_70x70.JPG]]></image>
    <date><![CDATA[July 17, 2006]]></date>
</item><item>
    <title><![CDATA[Get Better Search Results]]></title>
    <link>http://www.imediaconnection.com/content/10179.asp</link>
    <description><![CDATA[The president of MoreVisibility reveals why marketers aren't achieving their desired results from their SEM and SEO programs.]]></description>
    <author><![CDATA[Andrew Wetzler]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wetzler_andrew_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2006]]></date>
</item><item>
    <title><![CDATA[Why SEO Matters in Site Re-Design]]></title>
    <link>http://www.imediaconnection.com/content/9652.asp</link>
    <description><![CDATA[iProspect's managing director explains why incorporating traffic-driving elements into a site re-design is a critical step you can't afford to miss.]]></description>
    <author><![CDATA[Brian Kaminski]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/Kaminski_Brian_70x70.jpg]]></image>
    <date><![CDATA[May 26, 2006]]></date>
</item><item>
    <title><![CDATA[Putting SEO in Your Dashboard]]></title>
    <link>http://www.imediaconnection.com/content/9395.asp</link>
    <description><![CDATA[Red Door Interactive's Paul Bruemmer identifies&nbsp;SEO's economic and strategic benefits.]]></description>
    <author><![CDATA[Paul J. Bruemmer]]></author>
    <authorid><![CDATA[3441]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_paul_70.jpg]]></image>
    <date><![CDATA[May 02, 2006]]></date>
</item><item>
    <title><![CDATA[How to Capture Mother's Day Shoppers]]></title>
    <link>http://www.imediaconnection.com/content/9156.asp</link>
    <description><![CDATA[Our search editor offers data on Mother's Day search activity, and tips for optimizing it.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/search1_70x70.jpg]]></image>
    <date><![CDATA[April 19, 2006]]></date>
</item><item>
    <title><![CDATA[The Cost of Organic Search]]></title>
    <link>http://www.imediaconnection.com/content/8853.asp</link>
    <description><![CDATA[The search marketing director at Acceleration dispels the myth that natural search is free and explains how to measure its value.]]></description>
    <author><![CDATA[Wayne Lieb]]></author>
    <authorid><![CDATA[4549]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_wayne_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2006]]></date>
</item><item>
    <title><![CDATA[In Search of Better Organic Rankings]]></title>
    <link>http://www.imediaconnection.com/content/8714.asp</link>
    <description><![CDATA[Red Door Interactive's director of search marketing discusses how to increase brand awareness, attract prospects and convert more leads through SEO.]]></description>
    <author><![CDATA[Paul J. Bruemmer]]></author>
    <authorid><![CDATA[3441]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_paul_70.jpg]]></image>
    <date><![CDATA[March 20, 2006]]></date>
</item><item>
    <title><![CDATA[Fighting the Search Slowdown]]></title>
    <link>http://www.imediaconnection.com/content/8711.asp</link>
    <description><![CDATA[iCrossing's Noah Elkin explains why relying entirely on paid search is a mistake, and why natural search optimization is key to your marketing mix.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[March 20, 2006]]></date>
</item><item>
    <title><![CDATA[SEO vs. Paid Search]]></title>
    <link>http://www.imediaconnection.com/content/8276.asp</link>
    <description><![CDATA[Red Door Interactive's Paul Bruemmer weighs the benefits of paid search against the often overlooked power of SEO.]]></description>
    <author><![CDATA[Paul Bruemmer]]></author>
    <authorid><![CDATA[3441]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_paul_70.jpg]]></image>
    <date><![CDATA[February 27, 2006]]></date>
</item><item>
    <title><![CDATA[Winning the Search Bowl]]></title>
    <link>http://www.imediaconnection.com/content/8375.asp</link>
    <description><![CDATA[The big game is over, but in the contest for Super Bowl search preparedness, results are just getting in-- iCrossing's director of industry relations explains.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[February 22, 2006]]></date>
</item><item>
    <title><![CDATA[Link Building in Five Steps]]></title>
    <link>http://www.imediaconnection.com/content/8147.asp</link>
    <description><![CDATA[Fathom SEO's VP spells out how to boost your website's ranking with link building.]]></description>
    <author><![CDATA[Michael Murray]]></author>
    <authorid><![CDATA[3442]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_murray_michael_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2006]]></date>
</item><item>
    <title><![CDATA[SEO Gone Wild]]></title>
    <link>http://www.imediaconnection.com/content/7791.asp</link>
    <description><![CDATA[Fathom SEO's Michael Murray lists five over-the-top SEO practices that can hurt your website.]]></description>
    <author><![CDATA[Michael M. Murray]]></author>
    <authorid><![CDATA[3442]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_murray_michael_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2006]]></date>
</item><item>
    <title><![CDATA[Traveling toward SEO]]></title>
    <link>http://www.imediaconnection.com/content/7598.asp</link>
    <description><![CDATA[iCrossing's director of industry relations explains why optimizing search keywords is mission critical for the travel industry.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[December 19, 2005]]></date>
</item><item>
    <title><![CDATA[How to Budget for SEO]]></title>
    <link>http://www.imediaconnection.com/content/7123.asp</link>
    <description><![CDATA[A Bruce Clay, Inc. business analyst explains how to satisfy senior executives' demands for greater accountability.]]></description>
    <author><![CDATA[Paul J. Bruemmer]]></author>
    <authorid><![CDATA[3441]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_paul_70.jpg]]></image>
    <date><![CDATA[November 04, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Apparel Behavior Unleashed]]></title>
    <link>http://www.imediaconnection.com/content/7180.asp</link>
    <description><![CDATA[Recently released data from Yahoo! reveals search insights and buying funnel behavior.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/search2_70x70.jpg]]></image>
    <date><![CDATA[November 02, 2005]]></date>
</item><item>
    <title><![CDATA[Ethical SEO]]></title>
    <link>http://www.imediaconnection.com/content/7090.asp</link>
    <description><![CDATA[Fathom SEO's Michael Murray outlines eight ways to stay ethically clean while optimizing your search results.]]></description>
    <author><![CDATA[Michael M. Murray]]></author>
    <authorid><![CDATA[3442]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_murray_michael_70x70.jpg]]></image>
    <date><![CDATA[November 02, 2005]]></date>
</item><item>
    <title><![CDATA[Defending the Art and Craft of SEO]]></title>
    <link>http://www.imediaconnection.com/content/6598.asp</link>
    <description><![CDATA[trademarkSEO's Paul Bruemmer explains why getting into the top 10 organic listings may ultimately be worth more than perching at the top of the sponsored listings.]]></description>
    <author><![CDATA[Paul J. Bruemmer]]></author>
    <authorid><![CDATA[3441]]></authorid>
    <section><![CDATA[Search]]></section>
    <sectionurl><![CDATA[/seo/5627.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_paul_70.jpg]]></image>
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