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 <title>iMedia Connection: Social Media - XML for .NET - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
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  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[When brands strike back on social media]]></title>
    <link>http://www.imediaconnection.com/content/39851.asp</link>
    <description><![CDATA[Everyone's a critic, and even the best campaigns may face adversity. Discover which brands have fought back and how they did it.]]></description>
    <author><![CDATA[Jenn Deering Davis]]></author>
    <authorid><![CDATA[52545]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_jenn_deering_new_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2016]]></date>
</item><item>
    <title><![CDATA[It's time for a philosophical shift in advertising value]]></title>
    <link>http://www.imediaconnection.com/content/39844.asp</link>
    <description><![CDATA[With open web advertising under siege, social may be the solution advertisers are looking for.]]></description>
    <author><![CDATA[Don Mathis]]></author>
    <authorid><![CDATA[53553]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mathis_don_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2016]]></date>
</item><item>
    <title><![CDATA[5 largely untapped ways to drive loyalty using social media ]]></title>
    <link>http://www.imediaconnection.com/content/39729.asp</link>
    <description><![CDATA[See how companies are using social media engagement to bond with consumers outside of the traditional transactional environment.]]></description>
    <author><![CDATA[Carlos Dunlap-Beard]]></author>
    <authorid><![CDATA[71073]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dunlap-beard_carlos_70x70.jpg]]></image>
    <date><![CDATA[January 07, 2016]]></date>
</item><item>
    <title><![CDATA[7 of the best UGC campaigns of 2015]]></title>
    <link>http://www.imediaconnection.com/content/39646.asp</link>
    <description><![CDATA[Consumer trust gets harder to earn every year, but user-generated content can show the power of authentic customer voices. Here are the 2015 campaigns to learn from.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2015]]></date>
</item><item>
    <title><![CDATA[The best social media campaigns of 2015]]></title>
    <link>http://www.imediaconnection.com/content/39630.asp</link>
    <description><![CDATA[It was an exciting year for social, especially when it comes to video content. Let's take a look at six of the greatest campaigns from the last 12 months.&nbsp; ]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[December 10, 2015]]></date>
</item><item>
    <title><![CDATA[15 ways marketers can use LinkedIn groups to their advantage]]></title>
    <link>http://www.imediaconnection.com/content/39593.asp</link>
    <description><![CDATA[LinkedIn groups have a lot of opportunities for marketers to connect, yet some people are confused about what to do. Here are some ideas from the YEC.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2015]]></date>
</item><item>
    <title><![CDATA[4 ways to monetize a live streaming app]]></title>
    <link>http://www.imediaconnection.com/content/39532.asp</link>
    <description><![CDATA[Live streaming apps are gaining speed among users, and advertisers need to find a way to reach that audience. Check out these tips to help you out.]]></description>
    <author><![CDATA[Dhawal Mujumdar]]></author>
    <authorid><![CDATA[71456]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Mujumdar_Dhawal_70x70.jpg]]></image>
    <date><![CDATA[November 23, 2015]]></date>
</item><item>
    <title><![CDATA[The rise of new celebrity on social media]]></title>
    <link>http://www.imediaconnection.com/content/39519.asp</link>
    <description><![CDATA[Establishing an authentic social presence is more important than ever before. Take a look at the ways in which public figures and brands alike can raise their clout.]]></description>
    <author><![CDATA[Rob McCarty]]></author>
    <authorid><![CDATA[68134]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_McCarty_Rob_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2015]]></date>
</item><item>
    <title><![CDATA[The best fast food brands on Twitter]]></title>
    <link>http://www.imediaconnection.com/content/39509.asp</link>
    <description><![CDATA[It may seem strange to a lot of us, but millions of people follow fast food chains on Twitter. Find out which brands are cooking with fire.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[November 16, 2015]]></date>
</item><item>
    <title><![CDATA[How to enable your customers to become your marketers]]></title>
    <link>http://www.imediaconnection.com/content/39478.asp</link>
    <description><![CDATA[Marketers need to learn how to cater to young shoppers who are motivated more by their peers and word-of-mouth. Take advantage of UGC with these tips.]]></description>
    <author><![CDATA[Jeff Soriano]]></author>
    <authorid><![CDATA[70988]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Soriano_Jeff_70x70.jpg]]></image>
    <date><![CDATA[November 12, 2015]]></date>
</item><item>
    <title><![CDATA[Tips for rocking this Black Friday on Twitter]]></title>
    <link>http://www.imediaconnection.com/content/39505.asp</link>
    <description><![CDATA[The day after Thanksgiving is the biggest shopping day of the year, and brands should be ready. Here's how marketers can learn from past holiday seasons on Twitter to have a better one in 2015.]]></description>
    <author><![CDATA[Jenn Deering Davis]]></author>
    <authorid><![CDATA[52545]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Deering_Davis_Jenn_70x70.jpg]]></image>
    <date><![CDATA[November 12, 2015]]></date>
</item><item>
    <title><![CDATA[A surprising tip for higher organic reach on Facebook]]></title>
    <link>http://www.imediaconnection.com/content/39442.asp</link>
    <description><![CDATA[The new emphasis on paid social media can be disheartening for some, but there is an upside. The following stats reveal a potentially&nbsp;unknown&nbsp;trend that may help brands on Facebook.]]></description>
    <author><![CDATA[John Bohan]]></author>
    <authorid><![CDATA[38497]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bohan_john_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2015]]></date>
</item><item>
    <title><![CDATA[4 things you can learn about your competitors on Facebook]]></title>
    <link>http://www.imediaconnection.com/content/39371.asp</link>
    <description><![CDATA[Smart marketers stay on top of their competitors' activities. See how to leverage the wealth of data the social network giant offers about your brand's rivals.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doug_schumacher_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2015]]></date>
</item><item>
    <title><![CDATA[3 misconceptions about social consumer participation]]></title>
    <link>http://www.imediaconnection.com/content/39339.asp</link>
    <description><![CDATA[Personally engaging with consumers can pay off big time, but some brands hesitate to compete for their attention. Here are three common objections marketers raise and how we can move beyond them. ]]></description>
    <author><![CDATA[Oscar Yuan]]></author>
    <authorid><![CDATA[68218]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Yuan_Oscar_70x70.jpg]]></image>
    <date><![CDATA[October 19, 2015]]></date>
</item><item>
    <title><![CDATA[The power of selfie marketing]]></title>
    <link>http://www.imediaconnection.com/content/39318.asp</link>
    <description><![CDATA[Selfies are here to stay. Find out how marketers can seize the opportunity and get more out of their campaigns.]]></description>
    <author><![CDATA[John Bohan]]></author>
    <authorid><![CDATA[38497]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bohan_john_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2015]]></date>
</item><item>
    <title><![CDATA[5 ways to generate buzz during your next big event]]></title>
    <link>http://www.imediaconnection.com/content/39317.asp</link>
    <description><![CDATA[A successful event today needs a solid social media strategy. Check out these tips for engaging your audience.]]></description>
    <author><![CDATA[Anthony Russo]]></author>
    <authorid><![CDATA[67879]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russo_Anthony_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2015]]></date>
</item><item>
    <title><![CDATA[11 brands with incredible social media strategies]]></title>
    <link>http://www.imediaconnection.com/content/39259.asp</link>
    <description><![CDATA[Social media is an integral part of marketing. Here are some brands that are going above and beyond in that space.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2015]]></date>
</item><item>
    <title><![CDATA[Marketing on Periscope: Lessons from early adopters]]></title>
    <link>http://www.imediaconnection.com/content/39215.asp</link>
    <description><![CDATA[The live-streaming app can help brands connect in a more personal way to consumers. Here are some early campaigns and the results of their experimentation.]]></description>
    <author><![CDATA[Brian Selander]]></author>
    <authorid><![CDATA[66917]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_selander_brian_70x70.jpg]]></image>
    <date><![CDATA[September 21, 2015]]></date>
</item><item>
    <title><![CDATA[The 5 funniest brands on Instagram]]></title>
    <link>http://www.imediaconnection.com/content/39207.asp</link>
    <description><![CDATA[It's not easy to convey humor on social media, especially on a visual platform like Instagram. The following brands have taken on this challenge, with excellent results.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2015]]></date>
</item><item>
    <title><![CDATA[The 3 best brand storytellers on social media]]></title>
    <link>http://www.imediaconnection.com/content/39188.asp</link>
    <description><![CDATA[Visual and engaging content that tells a story is key to cultivating a successful social strategy. These brands can show you how it's done.]]></description>
    <author><![CDATA[Jenn Deering Davis]]></author>
    <authorid><![CDATA[52545]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Deering_Davis_Jenn_70x70.jpg]]></image>
    <date><![CDATA[September 14, 2015]]></date>
</item><item>
    <title><![CDATA[5 ways to run a horrible social influencer campaign]]></title>
    <link>http://www.imediaconnection.com/content/39167.asp</link>
    <description><![CDATA[A great partnership with a blogger can boost your sales and brand recognition, but only if executed correctly. Be sure to avoid making the following mistakes. ]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2015]]></date>
</item><item>
    <title><![CDATA[9 clich� Instagram posts to avoid]]></title>
    <link>http://www.imediaconnection.com/content/39100.asp</link>
    <description><![CDATA[While you think that every image you post on Instagram is gold, your followers likely don't agree. Brand marketers may want to avoid some of the following subjects on the photo-sharing platform.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2015]]></date>
</item><item>
    <title><![CDATA[Easy-to-steal ideas from the biggest brands on Twitter]]></title>
    <link>http://www.imediaconnection.com/content/38975.asp</link>
    <description><![CDATA[These accounts have garnered huge followings on the popular social network. Take a few tips from the playbooks of these major names in order to build a Twitter presence.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2015]]></date>
</item><item>
    <title><![CDATA[3 reasons to sit up and pay attention to Snapchat]]></title>
    <link>http://www.imediaconnection.com/content/39013.asp</link>
    <description><![CDATA[No one knows the power of images and video better than the teen-centric social network. Learn how your brand can capitalize on the unique advertising methods of Snapchat.]]></description>
    <author><![CDATA[Stephen Boidock]]></author>
    <authorid><![CDATA[67302]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Boidock_Stephen_70x70.png]]></image>
    <date><![CDATA[August 03, 2015]]></date>
</item><item>
    <title><![CDATA[Brands that need to learn the difference between sexy and sexist]]></title>
    <link>http://www.imediaconnection.com/content/38974.asp</link>
    <description><![CDATA[Sex certainly sells, but unfortunately, so does sexism. Find out which brands are conflating the two.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2015]]></date>
</item><item>
    <title><![CDATA[Do you suffer from tech anxiety?]]></title>
    <link>http://www.imediaconnection.com/content/38970.asp</link>
    <description><![CDATA[The pressure to keep up with platforms has caused many professionals to second guess their social media strategies and often feel one step behind. See how to get over those mental hurdles. ]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[July 23, 2015]]></date>
</item><item>
    <title><![CDATA[7 deadly sins of Instagram marketing]]></title>
    <link>http://www.imediaconnection.com/content/38916.asp</link>
    <description><![CDATA[Whether you're just starting out on the photo-sharing platform or you've had an account for some time, your social strategy may need some work. Be sure you aren't breaking any of the cardinal rules of marketing on Instagram.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2015]]></date>
</item><item>
    <title><![CDATA[3 tips for outsmarting Facebook algorithm changes]]></title>
    <link>http://www.imediaconnection.com/content/38939.asp</link>
    <description><![CDATA[The popular social network now favors user-generated content over that of brands, causing widespread panic amongst marketers. Stand out on users' news feeds by employing these helpful hints.]]></description>
    <author><![CDATA[Joe Matthews]]></author>
    <authorid><![CDATA[67369]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Matthews_Joe_70x70.jpg]]></image>
    <date><![CDATA[July 16, 2015]]></date>
</item><item>
    <title><![CDATA[How to launch a winning Instagram strategy]]></title>
    <link>http://www.imediaconnection.com/content/38915.asp</link>
    <description><![CDATA[When it comes to social media, every platform requires its own strategy. Here are three ways marketers should be leveraging Instagram.]]></description>
    <author><![CDATA[Tom Edwards]]></author>
    <authorid><![CDATA[26279]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_tom_70x70.jpg]]></image>
    <date><![CDATA[July 15, 2015]]></date>
</item><item>
    <title><![CDATA[The best social media campaigns of 2015 (so far)]]></title>
    <link>http://www.imediaconnection.com/content/38914.asp</link>
    <description><![CDATA[Brands are not only understanding the power of social media, but they're also leveraging market trends for great success. Check out these inspirational campaigns. ]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[July 14, 2015]]></date>
</item><item>
    <title><![CDATA[9 social media marketing rules you should break]]></title>
    <link>http://www.imediaconnection.com/content/38858.asp</link>
    <description><![CDATA[The old rules of social media marketing no longer apply. Here's how to ensure your brand's social strategy is up to date.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2015]]></date>
</item><item>
    <title><![CDATA[6 brands that are doing #TBT right]]></title>
    <link>http://www.imediaconnection.com/content/38838.asp</link>
    <description><![CDATA[Any brand can take advantage of Throwback Thursday.&nbsp;Despite the trend's universal appeal, though, surprisingly few brands make the most of it. Thankfully, each week presents an opportunity to remedy that.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2015]]></date>
</item><item>
    <title><![CDATA[4 things brands need to understand about moms]]></title>
    <link>http://www.imediaconnection.com/content/38855.asp</link>
    <description><![CDATA[Mothers are a powerful group of consumers, and brands need to know how to reach them effectively. Take a look at these tips for succeeding with this audience. ]]></description>
    <author><![CDATA[Polly MacIsaac]]></author>
    <authorid><![CDATA[ 67303]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_MacIsaac_Polly_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2015]]></date>
</item><item>
    <title><![CDATA[What being moms has taught us about dealing with online comments]]></title>
    <link>http://www.imediaconnection.com/content/38834.asp</link>
    <description><![CDATA[There are plenty of learning lessons from parenthood that can be applied to responding to unhappy customers. Check out these seven tips for maintaining your online composure.&nbsp; ]]></description>
    <author><![CDATA[Beth Trejo]]></author>
    <authorid><![CDATA[65621]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_trejo_beth_70x70.jpg]]></image>
    <date><![CDATA[June 18, 2015]]></date>
</item><item>
    <title><![CDATA[5 new social startups you should start using now]]></title>
    <link>http://www.imediaconnection.com/content/38803.asp</link>
    <description><![CDATA[In the social world, early adopters have all the advantage. Check out these newcomers that you should know.<BR>]]></description>
    <author><![CDATA[John Boitnott]]></author>
    <authorid><![CDATA[53728]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Boitnott_John_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2015]]></date>
</item><item>
    <title><![CDATA[3 methods for meaningful WOM marketing]]></title>
    <link>http://www.imediaconnection.com/content/38755.asp</link>
    <description><![CDATA[It's time to stop chasing the ever-elusive viral campaign. Discover how you can&nbsp;leverage word-of-mouth marketing to create content that speaks to your audience.]]></description>
    <author><![CDATA[Jordan Slabaugh]]></author>
    <authorid><![CDATA[55373]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_slabaugh_jordan_new_70x70.jpg]]></image>
    <date><![CDATA[June 09, 2015]]></date>
</item><item>
    <title><![CDATA[3 tips to make social media more useful ]]></title>
    <link>http://www.imediaconnection.com/content/38753.asp</link>
    <description><![CDATA[There's more to social media than just sharing what you had for breakfast. See how you can get more out of it for you and your customers. ]]></description>
    <author><![CDATA[Phil Gerbyshak]]></author>
    <authorid><![CDATA[67146]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerbyshak_phil_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2015]]></date>
</item><item>
    <title><![CDATA[Why publishing directly on Facebook is a bad idea]]></title>
    <link>http://www.imediaconnection.com/content/38681.asp</link>
    <description><![CDATA[Big publishers are buzzing about posting articles directly on the social media giant, but the end goal seems fuzzy. Let's take a look at a few reasons why you should carefully decide before following suit.]]></description>
    <author><![CDATA[John Strabley]]></author>
    <authorid><![CDATA[66927]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_John_Strabley_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2015]]></date>
</item><item>
    <title><![CDATA[11�ways to beef up your LinkedIn profile]]></title>
    <link>http://www.imediaconnection.com/content/38655.asp</link>
    <description><![CDATA[Neglecting your social media presence is a sure way to put your career in jeopardy. Here's how to take your LinkedIn profile to the next level.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[May 20, 2015]]></date>
</item><item>
    <title><![CDATA[3 questions brands need to ask before using Meerkat or Periscope]]></title>
    <link>http://www.imediaconnection.com/content/38677.asp</link>
    <description><![CDATA[The live-streaming video revolution is here, and it can be tempting to jump onboard each new train leaving the station. Before you try out these video platforms, be sure to consider the following points.]]></description>
    <author><![CDATA[Brian Selander]]></author>
    <authorid><![CDATA[66917]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_selander_brian_70x70.jpg]]></image>
    <date><![CDATA[May 20, 2015]]></date>
</item><item>
    <title><![CDATA[5 tips for selling on LinkedIn]]></title>
    <link>http://www.imediaconnection.com/content/38584.asp</link>
    <description><![CDATA[As a seller, you may not be fully utilizing one of the greatest assets at your disposal -- your LinkedIn profile. Maximize your potential by following this guide to creating the perfect page.]]></description>
    <author><![CDATA[Neil Perry]]></author>
    <authorid><![CDATA[560]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_perry_neil_new_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2015]]></date>
</item><item>
    <title><![CDATA[The 5 core pillars of social marketing success ]]></title>
    <link>http://www.imediaconnection.com/content/38545.asp</link>
    <description><![CDATA[Establishing a strong foundation is key to driving fruitful results through social channels. Follow this guide for developing an all-encompassing plan that optimizes your brand's engagement. ]]></description>
    <author><![CDATA[Brad Brief]]></author>
    <authorid><![CDATA[52215]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Brief_Brad_70x70.jpg]]></image>
    <date><![CDATA[April 28, 2015]]></date>
</item><item>
    <title><![CDATA[How to take advantage of social media emotions]]></title>
    <link>http://www.imediaconnection.com/content/38541.asp</link>
    <description><![CDATA[Brands that understand that real engagement is emotional and non-transactional will have the most success with their audiences. Learn how to leverage those feelings.]]></description>
    <author><![CDATA[Nora Valencia]]></author>
    <authorid><![CDATA[ 66791]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_valencia_nora_70x70.jpg]]></image>
    <date><![CDATA[April 22, 2015]]></date>
</item><item>
    <title><![CDATA[Social media's role in the March Madness marketing game]]></title>
    <link>http://www.imediaconnection.com/content/38515.asp</link>
    <description><![CDATA[Now that the madness is over, it's time to reflect on the ads that dominated during the NCAA tournament.&nbsp;See the big players that&nbsp;made a slam dunk impact on social. ]]></description>
    <author><![CDATA[Sherrie Mersdorf]]></author>
    <authorid><![CDATA[66859]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mersdorf_sherrie_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2015]]></date>
</item><item>
    <title><![CDATA[4 best practices from Tumblr's top brands]]></title>
    <link>http://www.imediaconnection.com/content/38482.asp</link>
    <description><![CDATA[What does it take to survive on this platform? See what the site's most successfully marketed blogs have in common.]]></description>
    <author><![CDATA[Jenn Deering Davis]]></author>
    <authorid><![CDATA[52545]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Deering_Davis_Jenn_70x70.jpg]]></image>
    <date><![CDATA[April 14, 2015]]></date>
</item><item>
    <title><![CDATA[10 vital takeaways from F8 2015]]></title>
    <link>http://www.imediaconnection.com/content/38456.asp</link>
    <description><![CDATA[Facebook and its associated brands are gearing up for the future. Here are the most important things they shared with their peers at this year's developer conference. ]]></description>
    <author><![CDATA[Tom Edwards]]></author>
    <authorid><![CDATA[26279]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_tom_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2015]]></date>
</item><item>
    <title><![CDATA[How your brand can take down social media "criminals"]]></title>
    <link>http://www.imediaconnection.com/content/38424.asp</link>
    <description><![CDATA[Across social media platforms, promises of followers and rewards pour in from accounts masquerading as well-known brands. Here's what you need to know and what you can do to stop counterfeiters in their tracks. ]]></description>
    <author><![CDATA[David Franklin]]></author>
    <authorid><![CDATA[66277]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Franklin_David_70x70.png]]></image>
    <date><![CDATA[April 08, 2015]]></date>
</item><item>
    <title><![CDATA[Why live-streaming video is the next great thing]]></title>
    <link>http://www.imediaconnection.com/content/38452.asp</link>
    <description><![CDATA[Live broadcasting with social networks like Meerkat and Periscope&nbsp;is growing in popularity.&nbsp;Find out&nbsp;how it will change our lives and why brands need to jump in now.]]></description>
    <author><![CDATA[John Bohan]]></author>
    <authorid><![CDATA[38497]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bohan_john_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2015]]></date>
</item><item>
    <title><![CDATA[The 7 steps of performing a social media audit that will yield ROI]]></title>
    <link>http://www.imediaconnection.com/content/38399.asp</link>
    <description><![CDATA[Gather real insight into your social footprint and that of your competitors by conducting a thorough social media audit. Here's how it's done.]]></description>
    <author><![CDATA[Allie Rees]]></author>
    <authorid><![CDATA[66133]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Rees_Allie_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2015]]></date>
</item><item>
    <title><![CDATA[Successful social media on a budget]]></title>
    <link>http://www.imediaconnection.com/content/38226.asp</link>
    <description><![CDATA[Using social media to bolster your marketing efforts doesn't have to be difficult, expensive, or time-consuming. It's all in how you focus.]]></description>
    <author><![CDATA[Beth Trejo]]></author>
    <authorid><![CDATA[65621]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_trejo_beth_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2015]]></date>
</item><item>
    <title><![CDATA[The 10 commandments of Instagram marketing]]></title>
    <link>http://www.imediaconnection.com/content/38255.asp</link>
    <description><![CDATA[Make sure you're up on your Instagram marketing do's and don'ts, lest you miss out on opportunities on this incredibly valuable platform]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2015]]></date>
</item><item>
    <title><![CDATA[3 successful campaigns that encouraged gifting ]]></title>
    <link>http://www.imediaconnection.com/content/38239.asp</link>
    <description><![CDATA[Sharing is caring, but it's also a lucrative marketing move. Here are some examples where a kind gesture incentive paid off. ]]></description>
    <author><![CDATA[Tammy Chung ]]></author>
    <authorid><![CDATA[65678]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chung_tammy_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2015]]></date>
</item><item>
    <title><![CDATA[The top 10 most disastrous hashtag campaigns ]]></title>
    <link>http://www.imediaconnection.com/content/38174.asp</link>
    <description><![CDATA[Twitter is a force of good and evil. We've put together the ultimate countdown of the worst #marketing attempts. You'll be shocked by the firestorms these campaigns ignited. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2015]]></date>
</item><item>
    <title><![CDATA[10 LinkedIn mistakes that will cost you that job]]></title>
    <link>http://www.imediaconnection.com/content/37963.asp</link>
    <description><![CDATA[LinkedIn is a one-stop shop for hiring managers across industries. With this in mind, don't blow your next big opportunity by committing any of these egregious errors.]]></description>
    <author><![CDATA[J Barbush ]]></author>
    <authorid><![CDATA[5144]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barbush_j_70x70.jpg]]></image>
    <date><![CDATA[January 19, 2015]]></date>
</item><item>
    <title><![CDATA[5 platform tips from a Pinterest insider]]></title>
    <link>http://www.imediaconnection.com/content/38033.asp</link>
    <description><![CDATA[Pinterest can be a powerful brand-building tool, but only if it's used effectively. Check out these tactics that have&nbsp;proven to be successful. ]]></description>
    <author><![CDATA[Tram Nguyen ]]></author>
    <authorid><![CDATA[65616]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nguyen_tram_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2015]]></date>
</item><item>
    <title><![CDATA[Why your brand will love Snapchat in 2015]]></title>
    <link>http://www.imediaconnection.com/content/37957.asp</link>
    <description><![CDATA[Snapchat is primed to have a very big 2015. Here's everything you need to know to take advantage of this booming platform in the year to come.]]></description>
    <author><![CDATA[Tom Edwards]]></author>
    <authorid><![CDATA[26279]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_tom_70x70.jpg]]></image>
    <date><![CDATA[January 14, 2015]]></date>
</item><item>
    <title><![CDATA[6 reasons why brands need to leverage UGC in 2015]]></title>
    <link>http://www.imediaconnection.com/content/38022.asp</link>
    <description><![CDATA[There's an emerging opportunity for marketers to get an edge with content they don't even have to create. Find out why it's an important option to consider. ]]></description>
    <author><![CDATA[Josh Entman]]></author>
    <authorid><![CDATA[65577]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_entman_josh_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2015]]></date>
</item><item>
    <title><![CDATA[Brands that listened]]></title>
    <link>http://www.imediaconnection.com/content/38011.asp</link>
    <description><![CDATA[When it comes to the art of conversation, a lot of brands talk a big game. However,&nbsp;many of the biggest gains are made when a company actually listens to its customers. Take a look at who's done it&nbsp;right. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[January 12, 2015]]></date>
</item><item>
    <title><![CDATA[The 10 best user-generated campaigns of 2014]]></title>
    <link>http://www.imediaconnection.com/content/37888.asp</link>
    <description><![CDATA[User-generated content has quickly grown into a powerful marketing tool, but only the most unique ideas rise to the top. Here are the most remarkable UGC campaigns of 2014.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2014]]></date>
</item><item>
    <title><![CDATA[The best social media campaigns of 2014]]></title>
    <link>http://www.imediaconnection.com/content/37842.asp</link>
    <description><![CDATA[Social marketing has proven to be an innovative way for brands to connect with consumers, and this year has been no exception. Let's take a look at the top five. ]]></description>
    <author><![CDATA[Lauren Friedman ]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2014]]></date>
</item><item>
    <title><![CDATA[How 3 major brands nailed their social media strategies]]></title>
    <link>http://www.imediaconnection.com/content/37816.asp</link>
    <description><![CDATA[Connecting with your customers on social media takes more than just creating a few accounts. Check out how&nbsp;Ford and others are&nbsp;bonding with audiences online.]]></description>
    <author><![CDATA[Megan Ritter]]></author>
    <authorid><![CDATA[64981]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ritter_megan_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2014]]></date>
</item><item>
    <title><![CDATA[6 marketing lessons from killer Kickstarter campaigns ]]></title>
    <link>http://www.imediaconnection.com/content/37745.asp</link>
    <description><![CDATA[Kickstarter is not only a source of crowdfunding dollars, but it's also a hotbed of marketing expertise. Take a look at the best campaigns and the business lessons they offer.]]></description>
    <author><![CDATA[Lee Schneider ]]></author>
    <authorid><![CDATA[45660]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Lee_Schneider_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2014]]></date>
</item><item>
    <title><![CDATA[9 steps to achieve social marketing ROI ]]></title>
    <link>http://www.imediaconnection.com/content/37692.asp</link>
    <description><![CDATA[The formula for precise success with social reach is the stuff of probability mechanics' dreams. Fortunately, you don't need to be a scientist to get within 12 percent of your goals. Here's how.&nbsp; ]]></description>
    <author><![CDATA[Joseph Carrabis ]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2014]]></date>
</item><item>
    <title><![CDATA[5 Twitter hacks that will blow your mind]]></title>
    <link>http://www.imediaconnection.com/content/37611.asp</link>
    <description><![CDATA[Although Twitter is extremely popular, it has a lot more features than you realize. Check out these Twitter hacks to become a true power user.<BR>]]></description>
    <author><![CDATA[Greg Kihlstrom ]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2014]]></date>
</item><item>
    <title><![CDATA[Major marketing deals with social media stars ]]></title>
    <link>http://www.imediaconnection.com/content/37593.asp</link>
    <description><![CDATA[Brands have worked with social stars for years, but platforms like Vine and Snapchat have ushered in new waves of creative talent. Here's a look at the latest partnerships that are making waves.]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <date><![CDATA[October 29, 2014]]></date>
</item><item>
    <title><![CDATA[How to hire the perfect social media person]]></title>
    <link>http://www.imediaconnection.com/content/37620.asp</link>
    <description><![CDATA[Having the right person handle your company's image on social media is a lot more important (and difficult) than it may appear. Keep these things in mind during the hiring process.]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2014]]></date>
</item><item>
    <title><![CDATA[12 ways to leverage your social channels better than larger competitors]]></title>
    <link>http://www.imediaconnection.com/content/37571.asp</link>
    <description><![CDATA[Have you hit a social media wall? It's not just you. Here are innovative ways to refresh your strategy --&nbsp;and your audience.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2014]]></date>
</item><item>
    <title><![CDATA[How to build a social business ]]></title>
    <link>http://www.imediaconnection.com/content/37562.asp</link>
    <description><![CDATA[Becoming a social business requires more effort than just maintaining a presence on the go-to platforms. Here are the defining attributes to stay ahead of the curve.]]></description>
    <author><![CDATA[Eric Roach ]]></author>
    <authorid><![CDATA[58122]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Roach_Eric_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2014]]></date>
</item><item>
    <title><![CDATA[The new age of public relations ]]></title>
    <link>http://www.imediaconnection.com/content/37538.asp</link>
    <description><![CDATA[It's essential to build a good foundation and maintain a positive brand reputation through media relations. Here are the important steps to generate authentic coverage -- online and off.]]></description>
    <author><![CDATA[Stephanie Shkolnik]]></author>
    <authorid><![CDATA[ 44263]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Shkolnik_stephanie_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2014]]></date>
</item><item>
    <title><![CDATA[A marketer's complete guide to Reddit]]></title>
    <link>http://www.imediaconnection.com/content/37445.asp</link>
    <description><![CDATA[Reddit's vast and sometimes foreign world is one that every marketer should be considering. Here's how it works, some best practices, and examples of brand wins and fails.]]></description>
    <author><![CDATA[Fitz Maro ]]></author>
    <authorid><![CDATA[63649]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Fitz_Maro_70x70.jpg]]></image>
    <date><![CDATA[October 15, 2014]]></date>
</item><item>
    <title><![CDATA[Facebook Audience Network: A cure for what ails you?]]></title>
    <link>http://www.imediaconnection.com/content/37439.asp</link>
    <description><![CDATA[The social network's latest take on monetizing mobile has massive potential, but will it hurt or help the industry? ]]></description>
    <author><![CDATA[Slaven Radic]]></author>
    <authorid><![CDATA[63211]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Radic_Slaven_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2014]]></date>
</item><item>
    <title><![CDATA[Leverage your marketing prowess to land your next job ]]></title>
    <link>http://www.imediaconnection.com/content/37408.asp</link>
    <description><![CDATA[Find out how to apply your industry talents to promote your own personal brand and make your next big career move.&nbsp; ]]></description>
    <author><![CDATA[Deborah Hanamura]]></author>
    <authorid><![CDATA[53732]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hanamura_Deborah_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2014]]></date>
</item><item>
    <title><![CDATA[The best branded videos on Instagram]]></title>
    <link>http://www.imediaconnection.com/content/37271.asp</link>
    <description><![CDATA[Instagram video is now 1 year old, so it's time to celebrate the most impressive marketing wins. Here are eight brands uploading top-notch videos.]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2014]]></date>
</item><item>
    <title><![CDATA[The social platforms that deserve the most marketing attention]]></title>
    <link>http://www.imediaconnection.com/content/37289.asp</link>
    <description><![CDATA[Having a social presence is a marketing priority for every organization today. But which channels are the most effective? Here are the standouts and why they work.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2014]]></date>
</item><item>
    <title><![CDATA[The 10 commandments for social media failure]]></title>
    <link>http://www.imediaconnection.com/content/37311.asp</link>
    <description><![CDATA[iMedia's Best 2014 Content: To find out what social strategy will work best, it helps to know what doesn't work. So unless you're looking to bomb, here's a list of tactics to avoid at all costs. ]]></description>
    <author><![CDATA[Tania Yuki ]]></author>
    <authorid><![CDATA[19362]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Yuki_Tania_70x70.png]]></image>
    <date><![CDATA[September 10, 2014]]></date>
</item><item>
    <title><![CDATA[6 people on LinkedIn you should follow ]]></title>
    <link>http://www.imediaconnection.com/content/37135.asp</link>
    <description><![CDATA[These aren't the usual suspects like Richard Branson and Arianna Huffington. Here are the influencers who are more difficult to find but well worth seeking out.]]></description>
    <author><![CDATA[J. Barbush ]]></author>
    <authorid><![CDATA[5144]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barbush_j_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2014]]></date>
</item><item>
    <title><![CDATA[How to use gamification for increased social engagement]]></title>
    <link>http://www.imediaconnection.com/content/37179.asp</link>
    <description><![CDATA[While gamification&nbsp;can be&nbsp;immensely helpful, it can also create problems. Here's how to incorporate a strategy that works for your company.]]></description>
    <author><![CDATA[Eric Roach ]]></author>
    <authorid><![CDATA[58122]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Roach_Eric_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2014]]></date>
</item><item>
    <title><![CDATA[The latest shift in social media]]></title>
    <link>http://www.imediaconnection.com/content/37168.asp</link>
    <description><![CDATA[Money alone can't help a brand plan, create, and leverage better content or translate social insights into actionable business decisions. Here's what you need to know. ]]></description>
    <author><![CDATA[Lux Narayan ]]></author>
    <authorid><![CDATA[57840]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Narayan_Lux_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2014]]></date>
</item><item>
    <title><![CDATA[5 tips to increase organic reach on Facebook ]]></title>
    <link>http://www.imediaconnection.com/content/37154.asp</link>
    <description><![CDATA[Are you posting the right content to the right people at the right time? If you're not sure, here is a handful of tips that could improve your page engagement.]]></description>
    <author><![CDATA[Jamie Riddell ]]></author>
    <authorid><![CDATA[62749 ]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Riddell_Jamie_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2014]]></date>
</item><item>
    <title><![CDATA[How to choose social tools to fit your business]]></title>
    <link>http://www.imediaconnection.com/content/37105.asp</link>
    <description><![CDATA[Selecting the right social media management provider is essential to delivering measurable ROI. Here's what you should know before deciding.]]></description>
    <author><![CDATA[Lisa Tristano Martin]]></author>
    <authorid><![CDATA[55913]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_TristanoMartin_Lisa_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2014]]></date>
</item><item>
    <title><![CDATA[Why LinkedIn deserves more marketing attention]]></title>
    <link>http://www.imediaconnection.com/content/37134.asp</link>
    <description><![CDATA[Within the sea of social networks, LinkedIn is often overlooked by marketers. Here's why you should give it more consideration.]]></description>
    <author><![CDATA[Jim Anderson ]]></author>
    <authorid><![CDATA[61126]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Anderson_Jim_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2014]]></date>
</item><item>
    <title><![CDATA[Why you should re-evaluate your Facebook strategy]]></title>
    <link>http://www.imediaconnection.com/content/37043.asp</link>
    <description><![CDATA[Within a dynamic social media landscape, a brand has to alter its approach often. Here's how to make Facebook's changes work for you.]]></description>
    <author><![CDATA[Jordan Kretchmer ]]></author>
    <authorid><![CDATA[11386]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kretchmer_Jordan_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2014]]></date>
</item><item>
    <title><![CDATA[The state of brands on Instagram]]></title>
    <link>http://www.imediaconnection.com/content/37028.asp</link>
    <description><![CDATA[It's unwise to ignore any platform with 200 million monthly active users. Let's take a look at the latest stats on Instagram, as well as the approaches of the top brands on the growing platform. ]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[July 28, 2014]]></date>
</item><item>
    <title><![CDATA[3 ways to uncover Twitter's media placement opportunities]]></title>
    <link>http://www.imediaconnection.com/content/37014.asp</link>
    <description><![CDATA[You probably use this platform as a vehicle for brand messages. But do you know how to tap into its research potential to better target your audience? Here's how to sort through the data.]]></description>
    <author><![CDATA[Jack Holt ]]></author>
    <authorid><![CDATA[59951]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Holt_Jack_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2014]]></date>
</item><item>
    <title><![CDATA[The best social media campaigns of 2014 (so far) ]]></title>
    <link>http://www.imediaconnection.com/content/37001.asp</link>
    <description><![CDATA[There's never a dull moment in social media marketing. Let's take a look at some of the highlights of the year's brand campaigns to date. ]]></description>
    <author><![CDATA[Lauren Friedman ]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2014]]></date>
</item><item>
    <title><![CDATA[How to genuinely boost your company's social media]]></title>
    <link>http://www.imediaconnection.com/content/36990.asp</link>
    <description><![CDATA[In order for a company to achieve social media success, employees must take part in sharing. Here's how to ensure marketing content is embraced by followers and&nbsp;personnel alike.]]></description>
    <author><![CDATA[Eric Roach ]]></author>
    <authorid><![CDATA[58122]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Roach_Eric_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2014]]></date>
</item><item>
    <title><![CDATA[Destructive marketing habits of major brands ]]></title>
    <link>http://www.imediaconnection.com/content/36876.asp</link>
    <description><![CDATA[The pressure to adopt shiny new tactics can force brands to forego strategic thinking in favor of a quick fix. Here's how brands fall off track when using certain tools.]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <date><![CDATA[July 16, 2014]]></date>
</item><item>
    <title><![CDATA[The 8 best brands on Tumblr ]]></title>
    <link>http://www.imediaconnection.com/content/36869.asp</link>
    <description><![CDATA[Users spend 14 more minutes per visit on Tumblr than on Facebook or Twitter. Here are the smart brands that are making the most out of this giant opportunity.]]></description>
    <author><![CDATA[Brad Brief ]]></author>
    <authorid><![CDATA[52215]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Brief_Brad_70x70.jpg]]></image>
    <date><![CDATA[July 14, 2014]]></date>
</item><item>
    <title><![CDATA[New Facebook and Twitter tools for direct response ]]></title>
    <link>http://www.imediaconnection.com/content/36864.asp</link>
    <description><![CDATA[U.S. advertisers will spend nearly $30 billion on direct response initiatives in 2014. Here's what Facebook and Twitter are doing to capture this budget.]]></description>
    <author><![CDATA[Kelly Cooper ]]></author>
    <authorid><![CDATA[53016]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kelly_Cooper_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2014]]></date>
</item><item>
    <title><![CDATA[7 things to look for in a sharing tool]]></title>
    <link>http://www.imediaconnection.com/content/36912.asp</link>
    <description><![CDATA[Choosing the best way to share your content can make a huge difference for your business. Here are the features you should now expect from advanced tools.]]></description>
    <author><![CDATA[Rebecca Watson]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Watson_Rebecca_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2014]]></date>
</item><item>
    <title><![CDATA[Why social media is not the most effective channel for new business]]></title>
    <link>http://www.imediaconnection.com/content/36884.asp</link>
    <description><![CDATA[When it comes to making acquisitions, social media (paid or unpaid) captures consumers in the wrong frame of mind. Here's why it should be an additional channel -- not the main focus of your marketing strategy. ]]></description>
    <author><![CDATA[Bart Burggraaf ]]></author>
    <authorid><![CDATA[62323]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_burggraaf_bart_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2014]]></date>
</item><item>
    <title><![CDATA[10 social media facts that will keep you up at night]]></title>
    <link>http://www.imediaconnection.com/content/36883.asp</link>
    <description><![CDATA[Social media marketing is now enjoying its transition into the realm of standard practice. But that doesn't mean it's without challenges. Consider these dismaying facts.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2014]]></date>
</item><item>
    <title><![CDATA[Why it's not the end of social media marketing]]></title>
    <link>http://www.imediaconnection.com/content/36882.asp</link>
    <description><![CDATA[Recent headlines point to a study claiming that advertising via social channels does not impact purchase decisions. Here's the problem with Gallup's report.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[July 01, 2014]]></date>
</item><item>
    <title><![CDATA[How to avoid hazardous social postings by employees ]]></title>
    <link>http://www.imediaconnection.com/content/36788.asp</link>
    <description><![CDATA[Instead of fearing what employees might post on social media, you can tap these individuals as a valuable resource. Here are nine factors to consider when empowering advocates for your brand.]]></description>
    <author><![CDATA[Eric Roach ]]></author>
    <authorid><![CDATA[58122]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Roach_Eric_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2014]]></date>
</item><item>
    <title><![CDATA[A simple answer to licensing social content]]></title>
    <link>http://www.imediaconnection.com/content/36612.asp</link>
    <description><![CDATA[When leveraging user-generated content, brands need to seriously consider licensing, but the process is still uncertain. Here's one idea for a solution.]]></description>
    <author><![CDATA[Stephen Bradley]]></author>
    <authorid><![CDATA[62035]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Bradley_Stephen_70x70.jpg]]></image>
    <date><![CDATA[May 29, 2014]]></date>
</item><item>
    <title><![CDATA[How Facebook is vying for TV ad money]]></title>
    <link>http://www.imediaconnection.com/content/36641.asp</link>
    <description><![CDATA[The social platform's latest feature might seem like a nice add-on, but really it's a declaration of war on TV ads. Here's what marketers need to know.]]></description>
    <author><![CDATA[Tom Goodwin]]></author>
    <authorid><![CDATA[62249]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Goodwin_Tom_70x70.jpg]]></image>
    <date><![CDATA[May 29, 2014]]></date>
</item><item>
    <title><![CDATA[The best brands on Snapchat]]></title>
    <link>http://www.imediaconnection.com/content/36542.asp</link>
    <description><![CDATA[Snapchat's heavy teen user base offers a number of fresh opportunities for brands. Here's how top companies are taking advantage of this exciting app.]]></description>
    <author><![CDATA[Rebecca Sleeman ]]></author>
    <authorid><![CDATA[51901]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Sleeman_Rebecca_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2014]]></date>
</item><item>
    <title><![CDATA[5 predictions for the future of social media]]></title>
    <link>http://www.imediaconnection.com/content/36458.asp</link>
    <description><![CDATA[Based on current industry trends, here's how social media will fit into your marketing efforts in years to come.]]></description>
    <author><![CDATA[Chris Marentis ]]></author>
    <authorid><![CDATA[292]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marentis_chris_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2014]]></date>
</item><item>
    <title><![CDATA[10 huge marketing wins on Instagram]]></title>
    <link>http://www.imediaconnection.com/content/36444.asp</link>
    <description><![CDATA[After some initial resistance from users, Instagram has become a powerful platform for brands. Check out the early winners and how to&nbsp;get in the game. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[May 06, 2014]]></date>
</item><item>
    <title><![CDATA[The best crowdsourced social media campaigns ]]></title>
    <link>http://www.imediaconnection.com/content/36483.asp</link>
    <description><![CDATA[At its best, social media is a true collaboration. Here are the brands that obviously get it.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2014]]></date>
</item><item>
    <title><![CDATA[5 unique social media campaigns you missed]]></title>
    <link>http://www.imediaconnection.com/content/36401.asp</link>
    <description><![CDATA[Campaigns built specifically for social are often the most interesting. These creative uses of social media are sure to inspire.]]></description>
    <author><![CDATA[Andy Robbins]]></author>
    <authorid><![CDATA[30262]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Robbins_Andy_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2014]]></date>
</item><item>
    <title><![CDATA[Is Facebook afraid of its future?]]></title>
    <link>http://www.imediaconnection.com/content/36443.asp</link>
    <description><![CDATA[Facebook might be the king of social networks now, but its future path seems uncertain. Here's what the giant is doing wrong.]]></description>
    <author><![CDATA[Brian Easter ]]></author>
    <authorid><![CDATA[4160]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_easter_brian_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2014]]></date>
</item><item>
    <title><![CDATA[The best social media campaigns from auto brands]]></title>
    <link>http://www.imediaconnection.com/content/36375.asp</link>
    <description><![CDATA[It's no surprise that some of the slickest and most luxurious ad campaigns come out of the car industry. Let's take a look at the&nbsp;most impressive&nbsp;recent social initiatives.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2014]]></date>
</item><item>
    <title><![CDATA[6 top social media management tools]]></title>
    <link>http://www.imediaconnection.com/content/36371.asp</link>
    <description><![CDATA[A little assistance with organizing your communications goes a long way. Here are the best tools to help manage content delivery across social platforms.]]></description>
    <author><![CDATA[Greg Kihlstr�m]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <date><![CDATA[April 22, 2014]]></date>
</item><item>
    <title><![CDATA[Why social media is losing its sparkle]]></title>
    <link>http://www.imediaconnection.com/content/36317.asp</link>
    <description><![CDATA[Every shiny new digital channel has its day, but social media is already fading into the background. Here's why that's a good sign.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[April 09, 2014]]></date>
</item><item>
    <title><![CDATA[The real history of social media ]]></title>
    <link>http://www.imediaconnection.com/content/36232.asp</link>
    <description><![CDATA[Today's social juggernauts have not only changed marketing forever, but they've also reshaped how people interact with one another. So what are the implications for tomorrow?]]></description>
    <author><![CDATA[Gordon Plutsky ]]></author>
    <authorid><![CDATA[25548]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_plutsky_gordon_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2014]]></date>
</item><item>
    <title><![CDATA[How to convert Pinterest traffic into sales]]></title>
    <link>http://www.imediaconnection.com/content/36287.asp</link>
    <description><![CDATA[Pinterest is a powerhouse when it comes to driving online purchases. In fact, it's responsible for 23 percent of all social commerce. Here's how to convert visitors into buyers.]]></description>
    <author><![CDATA[Kevin Bobowski ]]></author>
    <authorid><![CDATA[61022]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bobowski_kevin_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2014]]></date>
</item><item>
    <title><![CDATA[Why marketers shouldn't overlook the value of Pinterest]]></title>
    <link>http://www.imediaconnection.com/content/36150.asp</link>
    <description><![CDATA[Almost any business can benefit from having an active presence on Pinterest. Here are some distinct opportunities that make this social network unique.]]></description>
    <author><![CDATA[Chris Marentis ]]></author>
    <authorid><![CDATA[292]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marentis_chris_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2014]]></date>
</item><item>
    <title><![CDATA[New social media mistakes we're making ]]></title>
    <link>http://www.imediaconnection.com/content/36111.asp</link>
    <description><![CDATA[Certain social strategies and tactics are sound, but&nbsp;disastrous decisions are being made for short-term gain. Here's how marketers are abusing social platforms.]]></description>
    <author><![CDATA[Keith Pape ]]></author>
    <authorid><![CDATA[3118]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pape_keith_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2014]]></date>
</item><item>
    <title><![CDATA[How Coca-Cola tells engaging stories via social]]></title>
    <link>http://www.imediaconnection.com/content/35942.asp</link>
    <description><![CDATA[Social media gives brands the opportunity to speak to vast audiences in real time. In this Q&amp;A, Brynn Bardacke describes how Coca-Cola uses social to spread its brand stories far and wide.]]></description>
    <author><![CDATA[Franchesca Nguyen]]></author>
    <authorid><![CDATA[53394]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nguyen_Franchesca_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2014]]></date>
</item><item>
    <title><![CDATA[The cultural landmines to avoid during global expansions]]></title>
    <link>http://www.imediaconnection.com/content/35995.asp</link>
    <description><![CDATA[Global expansion can open up unlimited possibilities for your brand, but it's also a dangerous process. Don't overlook these important aspects of growing your brand worldwide. ]]></description>
    <author><![CDATA[Patrice Francois ]]></author>
    <authorid><![CDATA[60193]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Francois_Patrice_70x70.jpg]]></image>
    <date><![CDATA[February 20, 2014]]></date>
</item><item>
    <title><![CDATA[Say goodbye to one-way social marketing]]></title>
    <link>http://www.imediaconnection.com/content/35875.asp</link>
    <description><![CDATA[It's no longer enough to passively observe and analyze the social conversations around your brand. Companies need to respond. Here are some tips for successful engagement.]]></description>
    <author><![CDATA[Folke Lemaitre ]]></author>
    <authorid><![CDATA[59945]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lemaitre_Folke_70x70.jpg]]></image>
    <date><![CDATA[February 04, 2014]]></date>
</item><item>
    <title><![CDATA[4 ways to get customers on your side]]></title>
    <link>http://www.imediaconnection.com/content/35808.asp</link>
    <description><![CDATA[Customers today demand more attention than an automated telephone system can provide. Try these social strategies to grab (and keep) their loyalty.]]></description>
    <author><![CDATA[Jordan Slabaugh ]]></author>
    <authorid><![CDATA[55373]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Slabaugh_Jordan_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2014]]></date>
</item><item>
    <title><![CDATA[Why Instagram ads aren't the end of the world ]]></title>
    <link>http://www.imediaconnection.com/content/35802.asp</link>
    <description><![CDATA[When Instagram introduced ads last year, it wasn't a total shock to marketers. But&nbsp;do users&nbsp;fear&nbsp;it&nbsp;will ruin the overall app experience?]]></description>
    <author><![CDATA[Bryan Maleszyk ]]></author>
    <authorid><![CDATA[26673]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_maleszyk_bryan_70x70(1).jpg]]></image>
    <date><![CDATA[January 28, 2014]]></date>
</item><item>
    <title><![CDATA[The declining value of social marketing]]></title>
    <link>http://www.imediaconnection.com/content/35711.asp</link>
    <description><![CDATA[Is social spending effective for marketers? According to some, it's not. These surprising sentiments suggest social marketing might be losing its pull.]]></description>
    <author><![CDATA[Joseph Carrabis ]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2014]]></date>
</item><item>
    <title><![CDATA[The top 5 social trends for 2014]]></title>
    <link>http://www.imediaconnection.com/content/35723.asp</link>
    <description><![CDATA[2013 brought big changes for social media, and this year will be no exception. Here are five predictions for the coming year.]]></description>
    <author><![CDATA[Eric Roach ]]></author>
    <authorid><![CDATA[58122]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Roach_Eric_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2014]]></date>
</item><item>
    <title><![CDATA[The best social media campaigns of 2013]]></title>
    <link>http://www.imediaconnection.com/content/35593.asp</link>
    <description><![CDATA[Even though social media is well established when it comes to online marketing, plenty of brands are still coming up with fresh ideas. Here are the ones that did it best this year.]]></description>
    <author><![CDATA[Lauren Friedman ]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2013]]></date>
</item><item>
    <title><![CDATA[How to dodge social marketing mistakes ]]></title>
    <link>http://www.imediaconnection.com/content/35579.asp</link>
    <description><![CDATA[While social has been the "golden ticket" for some brands, most are seemingly mystified by its power. Here are a few recent opportunities where companies have dropped the ball.]]></description>
    <author><![CDATA[Mark Smith ]]></author>
    <authorid><![CDATA[58553]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Smith_Mark_Provenir_70x70.jpg]]></image>
    <date><![CDATA[December 10, 2013]]></date>
</item><item>
    <title><![CDATA[4 effective ways to grow a brand's social media reach ]]></title>
    <link>http://www.imediaconnection.com/content/35481.asp</link>
    <description><![CDATA[Expanding&nbsp;a company's social&nbsp;network can be difficult when a small team is responsible for reaching the masses. So how can a company maximize its social media efforts? Here are some tips.]]></description>
    <author><![CDATA[Eric Roach ]]></author>
    <authorid><![CDATA[58122]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Roach_Eric_70x70.jpg]]></image>
    <date><![CDATA[December 03, 2013]]></date>
</item><item>
    <title><![CDATA[4 ways to build your personal brand]]></title>
    <link>http://www.imediaconnection.com/content/35426.asp</link>
    <description><![CDATA[Personal branding is crucial in order to stand out in today's competitive environment. Here are some tips to start your own self-marketing strategy. ]]></description>
    <author><![CDATA[Emily Weeks ]]></author>
    <authorid><![CDATA[56147]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Weeks_Emily_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2013]]></date>
</item><item>
    <title><![CDATA[Social media backfires: The 10 greatest hits]]></title>
    <link>http://www.imediaconnection.com/content/35358.asp</link>
    <description><![CDATA[When social media marketing crashes and burns, you can usually glean lessons from the wreckage. Let's look at the unintended consequences of these now-infamous posts and campaigns.]]></description>
    <author><![CDATA[Betsy Farber ]]></author>
    <authorid><![CDATA[55336]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_farber_betsy_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2013]]></date>
</item><item>
    <title><![CDATA[The most intrusive ads in social media]]></title>
    <link>http://www.imediaconnection.com/content/35027.asp</link>
    <description><![CDATA[The most successful ads blend seamlessly into the user experience. On social networks, this is rarely the case. Here's why your ads are killing the experience.]]></description>
    <author><![CDATA[Thomas Moyer ]]></author>
    <authorid><![CDATA[17136]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Moyer_Thomas_70x70.jpg]]></image>
    <date><![CDATA[September 24, 2013]]></date>
</item><item>
    <title><![CDATA[Tips to attract the right influencers to your brand]]></title>
    <link>http://www.imediaconnection.com/content/34972.asp</link>
    <description><![CDATA[Celebrity endorsements in social&nbsp;media&nbsp;yield amazing results. But how does a brand get the attention of popular influencers? Here are a few tips for finding the right ambassadors for your brand.]]></description>
    <author><![CDATA[Luba Tolkachyov ]]></author>
    <authorid><![CDATA[57044]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tolkachyov_Luba_70x70.jpg]]></image>
    <date><![CDATA[September 24, 2013]]></date>
</item><item>
    <title><![CDATA[The fallout from a brand's fake Twitter hack]]></title>
    <link>http://www.imediaconnection.com/content/34912.asp</link>
    <description><![CDATA[A fake Twitter hack might provide an immediate swell in followers, but the surge erodes when the buzz ends. Here's why you shouldn't follow in the footsteps of Chipotle, MTV, and BET.]]></description>
    <author><![CDATA[Stephen Monaco ]]></author>
    <authorid><![CDATA[55617]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Monaco_Stephen_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2013]]></date>
</item><item>
    <title><![CDATA[Easy-to-steal ideas from Facebook's 10 biggest brands]]></title>
    <link>http://www.imediaconnection.com/content/34946.asp</link>
    <description><![CDATA[You don't need to be a Coca-Cola to post like one on Facebook. Borrow some of these simple and inexpensive tactics from the giants. ]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2013]]></date>
</item><item>
    <title><![CDATA[Social media: Why it's the worst phrase in marketing]]></title>
    <link>http://www.imediaconnection.com/content/34908.asp</link>
    <description><![CDATA[Social media is a misleading term that confuses both consumers and marketers. Here's why we need to change up our vernacular.]]></description>
    <author><![CDATA[Brandon Evans ]]></author>
    <authorid><![CDATA[38544]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_evans_brandon_70x70(1).jpg]]></image>
    <date><![CDATA[September 17, 2013]]></date>
</item><item>
    <title><![CDATA[How social campaigns drive viewers to the movies]]></title>
    <link>http://www.imediaconnection.com/content/34820.asp</link>
    <description><![CDATA[How can fans drive the course of entertainment campaigns? In this Q&amp;A, Gordon Paddison, CEO of Stradella Road, gives us the scoop on the most important aspects of social.]]></description>
    <author><![CDATA[Jennifer Marlo]]></author>
    <authorid><![CDATA[35826]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Marlo_Jennifer_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2013]]></date>
</item><item>
    <title><![CDATA[The worst Facebook marketing advice ]]></title>
    <link>http://www.imediaconnection.com/content/34886.asp</link>
    <description><![CDATA[On the surface, some marketing tips sound like spectacular ideas. But if you dig deeper, serious flaws are revealed. Here's the Facebook advice you've likely heard -- and hopefully ignored.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2013]]></date>
</item><item>
    <title><![CDATA[5 easy ways to master content marketing on LinkedIn]]></title>
    <link>http://www.imediaconnection.com/content/34857.asp</link>
    <description><![CDATA[One out of every three professionals on the planet is now on LinkedIn. Here's how to kick-start your brand's strategy on this&nbsp;essential social platform.]]></description>
    <author><![CDATA[Roger Katz]]></author>
    <authorid><![CDATA[22935]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_katz_roger_70x70.jpg]]></image>
    <date><![CDATA[August 29, 2013]]></date>
</item><item>
    <title><![CDATA[How to boost your brand on Facebook Graph Search]]></title>
    <link>http://www.imediaconnection.com/content/34796.asp</link>
    <description><![CDATA[As the world's most well-known social network transitions into search, SEO and social media marketing efforts must be integrated and optimized. Here are six ways&nbsp;to do it right.]]></description>
    <author><![CDATA[Ryan Mayberry ]]></author>
    <authorid><![CDATA[56418]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Mayberry_Ryan_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2013]]></date>
</item><item>
    <title><![CDATA[The proactive approach to social customer service ]]></title>
    <link>http://www.imediaconnection.com/content/34663.asp</link>
    <description><![CDATA[If your company's customer service is designed only for damage control, it's time for a refresh. Here's how to transform your brand into a socially savvy powerhouse.]]></description>
    <author><![CDATA[Jeannie Walters ]]></author>
    <authorid><![CDATA[56039]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Walters_Jeannie_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2013]]></date>
</item><item>
    <title><![CDATA[6 brands that have mastered Facebook advertising ]]></title>
    <link>http://www.imediaconnection.com/content/34715.asp</link>
    <description><![CDATA[Facebook ads can be a robust allocation of&nbsp;your&nbsp;budget. How? Just ask these brands. ]]></description>
    <author><![CDATA[Scott Meldrum ]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70_v3.jpg]]></image>
    <date><![CDATA[August 12, 2013]]></date>
</item><item>
    <title><![CDATA[5 ways to make Facebook work for your brand ]]></title>
    <link>http://www.imediaconnection.com/content/34630.asp</link>
    <description><![CDATA[Facebook is a fundamental marketing tool, but it falls short as a primary base of internet operations. Here's how to ensure the social network leads back to your website.]]></description>
    <author><![CDATA[Mahan Archer ]]></author>
    <authorid><![CDATA[56091]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Archer_Mahan_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2013]]></date>
</item><item>
    <title><![CDATA[How to get the most out of social mobile advertising]]></title>
    <link>http://www.imediaconnection.com/content/34541.asp</link>
    <description><![CDATA[The power of social engagement has combined with the dominance of mobile devices to create a marketing boom. Here are the new opportunities you can't afford to ignore.]]></description>
    <author><![CDATA[Deborah Hanamura ]]></author>
    <authorid><![CDATA[53732]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hanamura_Deborah_70x70.jpg]]></image>
    <date><![CDATA[July 22, 2013]]></date>
</item><item>
    <title><![CDATA[How to land your dream job in social media]]></title>
    <link>http://www.imediaconnection.com/content/34552.asp</link>
    <description><![CDATA[Social media is one of the hottest new career areas for marketers. Here's your guide to getting hired.]]></description>
    <author><![CDATA[Melonie Gallegos]]></author>
    <authorid><![CDATA[39034]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gallegos_Melonie_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2013]]></date>
</item><item>
    <title><![CDATA[The 4 marketing superpowers of Google+ ]]></title>
    <link>http://www.imediaconnection.com/content/34477.asp</link>
    <description><![CDATA[Your brand isn't on Google+ yet? Yikes. Here's why you're seriously missing out.]]></description>
    <author><![CDATA[Jordan Slabaugh ]]></author>
    <authorid><![CDATA[55373]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Slabaugh_Jordan_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2013]]></date>
</item><item>
    <title><![CDATA[5 often-forgotten LinkedIn best practices]]></title>
    <link>http://www.imediaconnection.com/content/34473.asp</link>
    <description><![CDATA[If you're lazy on LinkedIn, it shows. Marketers who follow these simple guidelines are the ones who stand out. ]]></description>
    <author><![CDATA[J. Barbush ]]></author>
    <authorid><![CDATA[5144]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barbush_j_70x70.jpg]]></image>
    <date><![CDATA[July 03, 2013]]></date>
</item><item>
    <title><![CDATA[The best social media campaigns of 2013 (so far)]]></title>
    <link>http://www.imediaconnection.com/content/34416.asp</link>
    <description><![CDATA[It's been an exciting six months for social media marketing. Let's take a look at some of the highlights -- and one lowlight -- of the year's brand campaigns to date.]]></description>
    <author><![CDATA[Lauren Friedman ]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2013]]></date>
</item><item>
    <title><![CDATA[12 habits of successful social media managers]]></title>
    <link>http://www.imediaconnection.com/content/34393.asp</link>
    <description><![CDATA[Looking to hire a social media manager? Here's how to spot the perfect candidate. If social management is your job, here are the daily activities to embrace.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <date><![CDATA[June 18, 2013]]></date>
</item><item>
    <title><![CDATA[Why brands fail to connect with Twitter users]]></title>
    <link>http://www.imediaconnection.com/content/34371.asp</link>
    <description><![CDATA[Brands frequently miss conversations on Twitter because users don't always employ hashtags or handles correctly. Here's how to fix this disconnect.&nbsp; ]]></description>
    <author><![CDATA[Ana Raynes ]]></author>
    <authorid><![CDATA[55127 ]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Raynes_Ana_70x70.jpg]]></image>
    <date><![CDATA[June 13, 2013]]></date>
</item><item>
    <title><![CDATA[7 types of Facebook fans that affect your business]]></title>
    <link>http://www.imediaconnection.com/content/34344.asp</link>
    <description><![CDATA[Facebook provides a place for your customers to praise, give feedback, or go off on angry rants. Here's a look at the different personas that can make or break your brand.<BR>]]></description>
    <author><![CDATA[Tiffany Monhollon ]]></author>
    <authorid><![CDATA[55086]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Monhollon_Tiffany_70x70.jpg]]></image>
    <date><![CDATA[June 13, 2013]]></date>
</item><item>
    <title><![CDATA[The 7 best photos to post on Facebook]]></title>
    <link>http://www.imediaconnection.com/content/34357.asp</link>
    <description><![CDATA[Posting photos to Facebook is a great way for brands to engage their fans. But don't&nbsp;just post&nbsp;anything. Take a page from these brands' playbooks.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2013]]></date>
</item><item>
    <title><![CDATA[Important lessons from the Instagram controversy]]></title>
    <link>http://www.imediaconnection.com/content/34249.asp</link>
    <description><![CDATA[Instagram's notorious update to its terms of service created immediate outrage, forcing the company to abandon the change. Here's what this incident means about the current state of internet privacy.]]></description>
    <author><![CDATA[Andrew Bolson ]]></author>
    <authorid><![CDATA[55372]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Bolson__Andrew_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2013]]></date>
</item><item>
    <title><![CDATA[When it's OK for your brand to be risqu&eacute; ]]></title>
    <link>http://www.imediaconnection.com/content/34250.asp</link>
    <description><![CDATA[Just because you might offend someone doesn't mean you shouldn't get a little racy from time to time. Here's when your brand can get away with posting not-safe-for-work content.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hubbard_Drew_70x70.jpg]]></image>
    <date><![CDATA[May 30, 2013]]></date>
</item><item>
    <title><![CDATA[Why businesses need to protect social data]]></title>
    <link>http://www.imediaconnection.com/content/34245.asp</link>
    <description><![CDATA[Digital marketers are increasingly accessing people's social behavior. But are consumers really OK with this invasion of privacy?]]></description>
    <author><![CDATA[Patrick Salyer ]]></author>
    <authorid><![CDATA[55176]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Salyer_Patrick_70x70.jpg]]></image>
    <date><![CDATA[May 30, 2013]]></date>
</item><item>
    <title><![CDATA[The implications of Twitter's new targeting]]></title>
    <link>http://www.imediaconnection.com/content/34239.asp</link>
    <description><![CDATA[Twitter is now targeting its ads based on keywords in users' tweets. Will the platform's simple appeal be compromised?]]></description>
    <author><![CDATA[Chris Marentis]]></author>
    <authorid><![CDATA[292]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marentis_chris_70x70.jpg]]></image>
    <date><![CDATA[May 29, 2013]]></date>
</item><item>
    <title><![CDATA[5 questions your social media team hates being asked]]></title>
    <link>http://www.imediaconnection.com/content/34214.asp</link>
    <description><![CDATA[There are certain questions that are routinely posed to social media managers that can really begin to grate over time. Here's how to ensure more productive -- and less annoying -- conversations. ]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2013]]></date>
</item><item>
    <title><![CDATA[How social media giants do search]]></title>
    <link>http://www.imediaconnection.com/content/34198.asp</link>
    <description><![CDATA[We know by now that social media provides huge marketing opportunities for brands. Read on for the latest search benefits of Facebook, YouTube, and Twitter.]]></description>
    <author><![CDATA[Mark Healey]]></author>
    <authorid><![CDATA[54113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Healey_Mark_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2013]]></date>
</item><item>
    <title><![CDATA[The best (and worst) social media marketing features ]]></title>
    <link>http://www.imediaconnection.com/content/34164.asp</link>
    <description><![CDATA[Social media has been around long enough for marketers to learn what they love about the category's marketing tools -- and what they can live without. Let's take a look.]]></description>
    <author><![CDATA[Justin Gray ]]></author>
    <authorid><![CDATA[49261]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gray_Justin_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2013]]></date>
</item><item>
    <title><![CDATA[Top 5 hottest social media tools ]]></title>
    <link>http://www.imediaconnection.com/content/33932.asp</link>
    <description><![CDATA[Behind every successful social media marketer is an arsenal of tools that help ideate, implement, and track the success of a campaign. Here are the best of the best.]]></description>
    <author><![CDATA[Rebecca Debono]]></author>
    <authorid><![CDATA[54062]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Debono_Rebecca_70x70.jpg]]></image>
    <date><![CDATA[May 09, 2013]]></date>
</item><item>
    <title><![CDATA[How to outsmart your competitors in social]]></title>
    <link>http://www.imediaconnection.com/content/33982.asp</link>
    <description><![CDATA[Failing to engage with competing companies can severely damage your image. Here's how to interact with other brands.]]></description>
    <author><![CDATA[Brad Brief ]]></author>
    <authorid><![CDATA[52215]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Brief_Brad_70x70.jpg]]></image>
    <date><![CDATA[April 18, 2013]]></date>
</item><item>
    <title><![CDATA[How to turn your social efforts into gold]]></title>
    <link>http://www.imediaconnection.com/content/33921.asp</link>
    <description><![CDATA[Deriving ROI from social investments is possible only when brands learn how to connect community and commerce. Learn how to conquer today's ultimate marketing challenge.<BR>]]></description>
    <author><![CDATA[Ken Burke]]></author>
    <authorid><![CDATA[53731]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Burke_Ken_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2013]]></date>
</item><item>
    <title><![CDATA[5 anti-social brands that should know better]]></title>
    <link>http://www.imediaconnection.com/content/33945.asp</link>
    <description><![CDATA[At this point, if your company isn't active on social media, you're late to the party. Here are the brands that seriously need to work on their social skills.]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[April 11, 2013]]></date>
</item><item>
    <title><![CDATA[10 ways to guarantee a losing social campaign]]></title>
    <link>http://www.imediaconnection.com/content/33943.asp</link>
    <description><![CDATA[If you're using any of these tactics in social, you will fail or spend loads of money avoiding disaster. Here's exactly what not to do when running&nbsp;your campaign.]]></description>
    <author><![CDATA[Joseph Carrabis ]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2013]]></date>
</item><item>
    <title><![CDATA[How to thrive in a post-social world]]></title>
    <link>http://www.imediaconnection.com/content/33936.asp</link>
    <description><![CDATA[With the fusion of offline and digital, social no longer exists. Here's why it's time to adapt to a post-social reality or become irrelevant like the Yellow Pages.]]></description>
    <author><![CDATA[Brian Easter ]]></author>
    <authorid><![CDATA[4160]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_easter_brian_70x70.jpg]]></image>
    <date><![CDATA[April 08, 2013]]></date>
</item><item>
    <title><![CDATA[8 ways to piss off your LinkedIn connections]]></title>
    <link>http://www.imediaconnection.com/content/33956.asp</link>
    <description><![CDATA[Are you a LinkedIn misfit? If you're making any of these moves, you might be sending the wrong message to your professional network.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[April 08, 2013]]></date>
</item><item>
    <title><![CDATA[7 ways to win laughs in social media]]></title>
    <link>http://www.imediaconnection.com/content/33887.asp</link>
    <description><![CDATA[Comedy in social media can easily backfire. But when humor hits the spot, everyone wins. Here's how the funniest brands in social pull it off.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hubbard_Drew_70x70.jpg]]></image>
    <date><![CDATA[April 04, 2013]]></date>
</item><item>
    <title><![CDATA[How to rescue your sinking social strategy]]></title>
    <link>http://www.imediaconnection.com/content/33864.asp</link>
    <description><![CDATA[We call it "social fatigue." Marketers are growing tired of social tools that create extra work for them. Here's why a paid-organic approach could be the solution. ]]></description>
    <author><![CDATA[Bob Gilbreath]]></author>
    <authorid><![CDATA[18468]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/BobGilbreath70x70.jpeg]]></image>
    <date><![CDATA[April 03, 2013]]></date>
</item><item>
    <title><![CDATA[5 tips for creating a branded social image strategy]]></title>
    <link>http://www.imediaconnection.com/content/33835.asp</link>
    <description><![CDATA[The consumers have spoken: They want to interact with your brand through engaging, shareable images. Here's how to build a robust visual strategy for the social web.]]></description>
    <author><![CDATA[Stephen Shepherd ]]></author>
    <authorid><![CDATA[53884]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Shepherd_Stephen_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2013]]></date>
</item><item>
    <title><![CDATA[The crucial social opportunity you're missing ]]></title>
    <link>http://www.imediaconnection.com/content/33820.asp</link>
    <description><![CDATA[Real-time marketing is the ability to harness a social stream, understand its components, and act before the trend has shifted. Are you ahead of the curve or behind it?]]></description>
    <author><![CDATA[Andrew Swinand]]></author>
    <authorid><![CDATA[53713]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Swinand_Andrew_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2013]]></date>
</item><item>
    <title><![CDATA[4 brands that really stretch their social dollars]]></title>
    <link>http://www.imediaconnection.com/content/33824.asp</link>
    <description><![CDATA[Sure, it's easy to be "always on" in social if you have limitless resources. But most brands don't. Here's how to make it seem like you do. ]]></description>
    <author><![CDATA[Keith Pape]]></author>
    <authorid><![CDATA[3118]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pape_keith_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2013]]></date>
</item><item>
    <title><![CDATA[How to drive sales with Facebook ads]]></title>
    <link>http://www.imediaconnection.com/content/33782.asp</link>
    <description><![CDATA[When using Facebook ads, marketers must consider the purchase funnel. Here's how to capture consumers through awareness, interest, desire, and action.]]></description>
    <author><![CDATA[Naren Reddy]]></author>
    <authorid><![CDATA[53619]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Reddy_Naren_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2013]]></date>
</item><item>
    <title><![CDATA[The perks of product placement on Facebook]]></title>
    <link>http://www.imediaconnection.com/content/33751.asp</link>
    <description><![CDATA[Heineken paid $45 million&nbsp;to place&nbsp;a beer bottle in the hands of Daniel Craig in "Skyfall." Here are some good reasons&nbsp;to try product placement on social.]]></description>
    <author><![CDATA[Patrick Sweeney]]></author>
    <authorid><![CDATA[51952]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sweeney_Patrick_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2013]]></date>
</item><item>
    <title><![CDATA[The 7 most annoying people on Twitter]]></title>
    <link>http://www.imediaconnection.com/content/33735.asp</link>
    <description><![CDATA[Your Twitter presence says a lot about you as a marketing professional. If you find yourself in any one of these buckets, you're irritating a lot of people.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2013]]></date>
</item><item>
    <title><![CDATA[Why social data is the key to your media buy]]></title>
    <link>http://www.imediaconnection.com/content/33666.asp</link>
    <description><![CDATA[Brands increasingly have access to huge amounts of social media data. Here's how you should be using these real-time insights.]]></description>
    <author><![CDATA[Samson Adepoju]]></author>
    <authorid><![CDATA[30248]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Adepoju_Samson_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2013]]></date>
</item><item>
    <title><![CDATA[The unique benefits of each social platform]]></title>
    <link>http://www.imediaconnection.com/content/33619.asp</link>
    <description><![CDATA[Even the best social media managers are struggling to keep up with the growing number of platforms. Here's a breakdown of the specific advantages of each one.]]></description>
    <author><![CDATA[Eileen Bernardo]]></author>
    <authorid><![CDATA[50759]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Bernardo_Eileen_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2013]]></date>
</item><item>
    <title><![CDATA[6 ways to control a social media crisis ]]></title>
    <link>http://www.imediaconnection.com/content/33623.asp</link>
    <description><![CDATA[Someone screwed up in your company, and the backlash is happening online. Use these tips to keep from being buried by a social media eruption.]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2013]]></date>
</item><item>
    <title><![CDATA[The end of digital and social media]]></title>
    <link>http://www.imediaconnection.com/content/33613.asp</link>
    <description><![CDATA[The terms "digital media" and "social media" are quickly approaching insignificance. Your brand needs these six qualities to stay relevant.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2013]]></date>
</item><item>
    <title><![CDATA[A guide to global social networking]]></title>
    <link>http://www.imediaconnection.com/content/33565.asp</link>
    <description><![CDATA[As social networks continue to grow in emerging markets, it's crucial to engage customers on a global scale. Here's the current state of social media around the world. ]]></description>
    <author><![CDATA[Christian Arno ]]></author>
    <authorid><![CDATA[29542]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arno_christian_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2013]]></date>
</item><item>
    <title><![CDATA[3 tips to leverage social data]]></title>
    <link>http://www.imediaconnection.com/content/33600.asp</link>
    <description><![CDATA[Social data insights arm marketers with the perspective they need to better appeal to their audience. Here's how to improve results and delight your clients.]]></description>
    <author><![CDATA[Shannon Duffy]]></author>
    <authorid><![CDATA[52966]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Duffy_Shannon_70x70.png]]></image>
    <date><![CDATA[February 12, 2013]]></date>
</item><item>
    <title><![CDATA[The 8 types of people who "like" your brand ]]></title>
    <link>http://www.imediaconnection.com/content/33572.asp</link>
    <description><![CDATA[Not all of your Facebook fans are out there singing your brand's praises. Sometimes the opposite is true. Let's take a look at who truly "likes" your brand. ]]></description>
    <author><![CDATA[Peter Platt ]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70_new.jpg]]></image>
    <date><![CDATA[February 06, 2013]]></date>
</item><item>
    <title><![CDATA[9 ways to guarantee a winning social campaign]]></title>
    <link>http://www.imediaconnection.com/content/33547.asp</link>
    <description><![CDATA[There are many reasons why social efforts fail, but there are far fewer that explain success. Out of more than 400 companies studied, here are the top strategies that led to thriving social campaigns. ]]></description>
    <author><![CDATA[Joseph Carrabis ]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Carrabis_Joseph_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2013]]></date>
</item><item>
    <title><![CDATA[3 ways to optimize social promotions]]></title>
    <link>http://www.imediaconnection.com/content/33544.asp</link>
    <description><![CDATA[As the social networking space continues to expand, so should your promotions. Here's how to reach a wide variety of consumers on multiple devices with contests and sweepstakes.&nbsp; ]]></description>
    <author><![CDATA[Jason Weaver ]]></author>
    <authorid><![CDATA[50850]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Weaver_Jason_70x70.jpg]]></image>
    <date><![CDATA[February 04, 2013]]></date>
</item><item>
    <title><![CDATA[Who should manage your social campaigns?]]></title>
    <link>http://www.imediaconnection.com/content/33491.asp</link>
    <description><![CDATA[When a new marketing channel gains traction, marketers must determine who is best suited to the challenge. Here's how to find the right person to manage your social campaigns.]]></description>
    <author><![CDATA[Thomas Moyer]]></author>
    <authorid><![CDATA[17136]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Moyer_Thomas_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2013]]></date>
</item><item>
    <title><![CDATA[The secret formula for social media success]]></title>
    <link>http://www.imediaconnection.com/content/33503.asp</link>
    <description><![CDATA[Now that we've moved past obsessing over audience size, it's time to actually interact with our fans and followers. Here are three brands generating huge results with social.]]></description>
    <author><![CDATA[Eric Enge ]]></author>
    <authorid><![CDATA[52272]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Enge_Eric_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2013]]></date>
</item><item>
    <title><![CDATA[3 brands with tremendous social potential]]></title>
    <link>http://www.imediaconnection.com/content/33483.asp</link>
    <description><![CDATA[It's the customer-to-customer experience that is central to brand building. Here are the companies that are attempting to build social communities.]]></description>
    <author><![CDATA[Neil Chaudhari]]></author>
    <authorid><![CDATA[52269]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Chaudhari_Neil_70x70.jpeg.jpg]]></image>
    <date><![CDATA[January 28, 2013]]></date>
</item><item>
    <title><![CDATA[Should you kill your social media bots?]]></title>
    <link>http://www.imediaconnection.com/content/33485.asp</link>
    <description><![CDATA[Social media bots can be valuable scheduling tools for your brand, but they can do real damage when left unattended. Before you hand over the reins, heed this advice.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[January 24, 2013]]></date>
</item><item>
    <title><![CDATA[How to integrate social search into digital campaigns]]></title>
    <link>http://www.imediaconnection.com/content/33459.asp</link>
    <description><![CDATA[With the growing influence of social on search algorithms, it's critical to modify the techniques&nbsp;of your online campaigns. Here's how.]]></description>
    <author><![CDATA[George Guildford ]]></author>
    <authorid><![CDATA[45655]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_guildford_george_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2013]]></date>
</item><item>
    <title><![CDATA[The 5 fatal ways brands overshare on social media]]></title>
    <link>http://www.imediaconnection.com/content/33472.asp</link>
    <description><![CDATA[If you're not careful, you could have your brand's followers shouting, "TMI!" Here are the topics to avoid at all costs.]]></description>
    <author><![CDATA[Brad Brief]]></author>
    <authorid><![CDATA[52215]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Brief_Brad_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2013]]></date>
</item><item>
    <title><![CDATA[How to choose the right social marketing solution]]></title>
    <link>http://www.imediaconnection.com/content/33458.asp</link>
    <description><![CDATA[Finding the right social marketing vendor in a crowded marketplace is a daunting task. Here's how to ensure your choice will take your brand to the next level. ]]></description>
    <author><![CDATA[Wendell Lansford ]]></author>
    <authorid><![CDATA[52170]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lansford__Wendell_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2013]]></date>
</item><item>
    <title><![CDATA[4 brands that are taking Tumblr by storm]]></title>
    <link>http://www.imediaconnection.com/content/33450.asp</link>
    <description><![CDATA[Your customers are on Tumblr. Are you? Here are the opportunities you are missing -- and the brands that are taking advantage.]]></description>
    <author><![CDATA[Jenn Deering Davis]]></author>
    <authorid><![CDATA[52545]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Deering_Davis_Jenn_70x70.jpg]]></image>
    <date><![CDATA[January 21, 2013]]></date>
</item><item>
    <title><![CDATA[How to stay ahead of the game on social]]></title>
    <link>http://www.imediaconnection.com/content/33449.asp</link>
    <description><![CDATA[Fresh content is essential for a winning social presence. Here's a guide to creating a content strategy your competition can't touch.]]></description>
    <author><![CDATA[Amy Kauffman]]></author>
    <authorid><![CDATA[46427]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kauffman_Amy_70x70.jpg]]></image>
    <date><![CDATA[January 21, 2013]]></date>
</item><item>
    <title><![CDATA[How social media influences email behavior]]></title>
    <link>http://www.imediaconnection.com/content/33447.asp</link>
    <description><![CDATA[Social media is now a cardinal driving force behind engagement, and it's changed our perception of how information should be presented and shared. Email marketers, take heed. ]]></description>
    <author><![CDATA[Gherard Jacobs]]></author>
    <authorid><![CDATA[51279]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Jacobs__Gerhard_70x70.jpg]]></image>
    <date><![CDATA[January 16, 2013]]></date>
</item><item>
    <title><![CDATA[6 ways brands can become more "likable"]]></title>
    <link>http://www.imediaconnection.com/content/33430.asp</link>
    <description><![CDATA[As the flow of sponsored communication increases, people are becoming more reluctant to "like" brands on Facebook. These insights will help you gain fans both online and off. ]]></description>
    <author><![CDATA[Matt Rosenberg]]></author>
    <authorid><![CDATA[2533]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosenberg_matt_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2013]]></date>
</item><item>
    <title><![CDATA[How to choose the best social network for your content]]></title>
    <link>http://www.imediaconnection.com/content/33390.asp</link>
    <description><![CDATA[Are you still barraging customers with irrelevant information in all the wrong places? Here are four simple steps to share the right content on the right social network.]]></description>
    <author><![CDATA[Casie Gillette ]]></author>
    <authorid><![CDATA[38480]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gilette_casie_70x70.jpg]]></image>
    <date><![CDATA[January 14, 2013]]></date>
</item><item>
    <title><![CDATA[Rediscover your brand for social success]]></title>
    <link>http://www.imediaconnection.com/content/33422.asp</link>
    <description><![CDATA[Having a better understanding of your brand will help you create a social media presence that truly makes an impact. Sometimes, high-level marketing begins with the basics. ]]></description>
    <author><![CDATA[Amy Kauffman]]></author>
    <authorid><![CDATA[ 46427]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kauffman_Amy_70x70.jpg]]></image>
    <date><![CDATA[January 14, 2013]]></date>
</item><item>
    <title><![CDATA[9 reasons your infographic stinks ]]></title>
    <link>http://www.imediaconnection.com/content/33381.asp</link>
    <description><![CDATA[Some marketers have really missed the boat on what makes a good infographic. Here are the most common offenses.]]></description>
    <author><![CDATA[Lisa Wehr ]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <date><![CDATA[January 07, 2013]]></date>
</item><item>
    <title><![CDATA[How social media best practices have changed]]></title>
    <link>http://www.imediaconnection.com/content/33298.asp</link>
    <description><![CDATA[This year our obsession with accumulating "likes" and followers gave way to stronger social media techniques that generate real results. Here's a quick look at the best.]]></description>
    <author><![CDATA[Matthew Sunbulli ]]></author>
    <authorid><![CDATA[52154]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sunbulli_Matt_70x70.jpg]]></image>
    <date><![CDATA[December 17, 2012]]></date>
</item><item>
    <title><![CDATA[The 8 best social media campaigns of 2012]]></title>
    <link>http://www.imediaconnection.com/content/33265.asp</link>
    <description><![CDATA[It's been an exciting year in social media marketing. Here are the brands that did great things on Facebook, Twitter, Pinterest, and YouTube. ]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2012]]></date>
</item><item>
    <title><![CDATA[Why marketers shouldn't forget Google+]]></title>
    <link>http://www.imediaconnection.com/content/33281.asp</link>
    <description><![CDATA[Google+&nbsp;might have more marketing potential than you think. Here's how to take advantage of the platform's growing user base. ]]></description>
    <author><![CDATA[Courtney Kettmann]]></author>
    <authorid><![CDATA[51860]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Kettman_Courtney_70x70.png]]></image>
    <date><![CDATA[December 12, 2012]]></date>
</item><item>
    <title><![CDATA[Step-by-step guide to planning a killer social campaign]]></title>
    <link>http://www.imediaconnection.com/content/33276.asp</link>
    <description><![CDATA[A successful social campaign stems from creativity, ingenuity, consistency, and a solid foundation that holds it all in place. Here is the bedrock of social media success. ]]></description>
    <author><![CDATA[Melonie Gallegos]]></author>
    <authorid><![CDATA[39034]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gallegos_Melonie_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2012]]></date>
</item><item>
    <title><![CDATA[When social media is (and isn't) the answer]]></title>
    <link>http://www.imediaconnection.com/content/33254.asp</link>
    <description><![CDATA[Is it really worthwhile to frantically tweet and update your company's Facebook status every day? Does it translate into higher traffic and increased conversion? Here are the surprising answers.]]></description>
    <author><![CDATA[Lane Cochrane ]]></author>
    <authorid><![CDATA[51508]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Cochrane_Lane_70x70.jpg]]></image>
    <date><![CDATA[December 10, 2012]]></date>
</item><item>
    <title><![CDATA[Social media marketing secrets from your local pub]]></title>
    <link>http://www.imediaconnection.com/content/33250.asp</link>
    <description><![CDATA[Facebook is the local pub of the Millennial generation. If you want to revamp your social strategy, check out these great lessons from behind the bar.]]></description>
    <author><![CDATA[Patrick Sweeney]]></author>
    <authorid><![CDATA[51952]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sweeney_Patrick_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2012]]></date>
</item><item>
    <title><![CDATA[4 steps to achieve social media maturity]]></title>
    <link>http://www.imediaconnection.com/content/33213.asp</link>
    <description><![CDATA[You know your brand's online reputation is crucial, but it's all too easy to lose control. Here's how to maintain an impressive social presence with the help of your customers.]]></description>
    <author><![CDATA[Susan Ganeshan]]></author>
    <authorid><![CDATA[50822]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ganeshan_Susan_70x70.jpg]]></image>
    <date><![CDATA[December 03, 2012]]></date>
</item><item>
    <title><![CDATA[Why identifying your influencers is crucial]]></title>
    <link>http://www.imediaconnection.com/content/33156.asp</link>
    <description><![CDATA[Because of the power of word-of-mouth, knowing who your company's top influencers are can be a great asset. Read on for how brands of all sizes can benefit.]]></description>
    <author><![CDATA[Eileen Bernardo]]></author>
    <authorid><![CDATA[50759]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Bernardo_Eileen_70x70.jpg]]></image>
    <date><![CDATA[November 26, 2012]]></date>
</item><item>
    <title><![CDATA[8 ways that Facebook drives marketers crazy]]></title>
    <link>http://www.imediaconnection.com/content/33144.asp</link>
    <description><![CDATA[Marketers today might need Facebook. But that doesn't mean they like it. These are the snags they most commonly encounter on the now-ubiquitous platform.]]></description>
    <author><![CDATA[Tricia Despres]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <date><![CDATA[November 26, 2012]]></date>
</item><item>
    <title><![CDATA[The 9 dumbest ways to measure social media]]></title>
    <link>http://www.imediaconnection.com/content/33132.asp</link>
    <description><![CDATA[Those numbers don't mean what you think they mean. Here's how to fix your otherwise broken system of social measurement.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2012]]></date>
</item><item>
    <title><![CDATA[5 topics that will get a social media manager fired]]></title>
    <link>http://www.imediaconnection.com/content/33108.asp</link>
    <description><![CDATA[Brands are not people, and they shouldn't behave like them in social media. Here are the subjects that community managers should avoid if they want to keep their sanity -- and jobs.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[November 19, 2012]]></date>
</item><item>
    <title><![CDATA[How to safely experiment with social media marketing ]]></title>
    <link>http://www.imediaconnection.com/content/33101.asp</link>
    <description><![CDATA[Trying new online advertising tactics is a frightening -- albeit necessary -- part of the job. Here's how to take strategic chances without compromising your overarching marketing strategy.]]></description>
    <author><![CDATA[Greg Kihlstrom]]></author>
    <authorid><![CDATA[42806 ]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <date><![CDATA[November 15, 2012]]></date>
</item><item>
    <title><![CDATA[Why Brazil is a social media marketer's dream]]></title>
    <link>http://www.imediaconnection.com/content/33043.asp</link>
    <description><![CDATA[Brazil is the second largest Facebook market in the world, yet brands have been slow to create social campaigns for this population. Here's why the country is marketing's golden opportunity.]]></description>
    <author><![CDATA[Patrick Eve ]]></author>
    <authorid><![CDATA[44345]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Eve_Patrick_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2012]]></date>
</item><item>
    <title><![CDATA[5 sure-fire ways to piss off a blogger]]></title>
    <link>http://www.imediaconnection.com/content/33070.asp</link>
    <description><![CDATA[Too few brands give thought to how blogger outreach programs can backfire. Here are the sometimes-not-obvious ways that marketers insult the very people they hope to woo.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2012]]></date>
</item><item>
    <title><![CDATA[The best and worst brands on Instagram]]></title>
    <link>http://www.imediaconnection.com/content/33047.asp</link>
    <description><![CDATA[About 40 percent of top brands use Instagram. But that doesn't mean they use it well. Check out these examples of the best uses (and abuses) of this popular visual platform. ]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2012]]></date>
</item><item>
    <title><![CDATA[3 ways to stop wasting time on social media]]></title>
    <link>http://www.imediaconnection.com/content/33029.asp</link>
    <description><![CDATA[If your social process is a disruptive time-suck, you need to streamline your efforts. Here's how to free up your time for what really matters in social -- engagement.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[November 01, 2012]]></date>
</item><item>
    <title><![CDATA[5 rules for marketing your app on Facebook]]></title>
    <link>http://www.imediaconnection.com/content/32962.asp</link>
    <description><![CDATA[Apps like "Angry Birds" and Instagram made their way to the digital forefront through the proper use of Facebook. Here's how to tap the platform's full potential.]]></description>
    <author><![CDATA[Rob Jewell ]]></author>
    <authorid><![CDATA[46272]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jewell_rob_70x70.png]]></image>
    <date><![CDATA[October 23, 2012]]></date>
</item><item>
    <title><![CDATA[6 contest tips to kick-start your social campaign]]></title>
    <link>http://www.imediaconnection.com/content/32877.asp</link>
    <description><![CDATA[A Google search of "social media contest" yields around 210 million results. This is a crash course in how to stand out from the crowd.]]></description>
    <author><![CDATA[Seth Lieberman]]></author>
    <authorid><![CDATA[48772 ]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieberman_Seth_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2012]]></date>
</item><item>
    <title><![CDATA[6 opportunities for Facebook's new "want" button]]></title>
    <link>http://www.imediaconnection.com/content/32888.asp</link>
    <description><![CDATA[With its new "want" button, Facebook has the opportunity to reinvent social commerce. Here's a glimpse into what the future might hold.]]></description>
    <author><![CDATA[David Clarke ]]></author>
    <authorid><![CDATA[5764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clarke_david_70x70.jpg]]></image>
    <date><![CDATA[October 15, 2012]]></date>
</item><item>
    <title><![CDATA[A sure-fire way to boost engagement (seriously)]]></title>
    <link>http://www.imediaconnection.com/content/32848.asp</link>
    <description><![CDATA[In today's age of media immersion, engagement continues to be one of the biggest challenges for advertisers. Here's how to capture consumer attention with value-exchange advertising.]]></description>
    <author><![CDATA[John Capano]]></author>
    <authorid><![CDATA[30008]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Capano_John_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2012]]></date>
</item><item>
    <title><![CDATA[The laziest brand posts on Facebook]]></title>
    <link>http://www.imediaconnection.com/content/32811.asp</link>
    <description><![CDATA[Come on, brands. At least try to make us believe that your heart is in this social media thing. When you put up these types of posts, we have to wonder. ]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[October 03, 2012]]></date>
</item><item>
    <title><![CDATA[Social media tools for the smart agency]]></title>
    <link>http://www.imediaconnection.com/content/32776.asp</link>
    <description><![CDATA[New social media solutions are emerging every day, but not all of them are worth the investment. Here's how to sift through the clutter.]]></description>
    <author><![CDATA[Scott Fiaschetti]]></author>
    <authorid><![CDATA[42224]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Fiaschetti_Scott_70x70.jpg]]></image>
    <date><![CDATA[October 01, 2012]]></date>
</item><item>
    <title><![CDATA[Why Facebook's valuation shouldn't worry marketers]]></title>
    <link>http://www.imediaconnection.com/content/32748.asp</link>
    <description><![CDATA[Wall Street values Facebook much differently than marketers who use the platform to promote their businesses. This data proves that Facebook isn't a marketing bust.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doug_schumacher_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2012]]></date>
</item><item>
    <title><![CDATA[Why Facebook advertising ROI is vastly undervalued]]></title>
    <link>http://www.imediaconnection.com/content/32592.asp</link>
    <description><![CDATA[Rarely getting its share of the credit, Facebook advertising has marketers constantly debating its value. Cast aside your doubts and recognize the true ROI that Facebook ads deliver.]]></description>
    <author><![CDATA[Josh Dreller ]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(1).jpg]]></image>
    <date><![CDATA[September 24, 2012]]></date>
</item><item>
    <title><![CDATA[Women are from Pinterest, men are from Google+]]></title>
    <link>http://www.imediaconnection.com/content/32712.asp</link>
    <description><![CDATA[Pinterest is overwhelmingly dominated by female users. But how are the genders divided across other social media platforms -- and why?]]></description>
    <author><![CDATA[Fiona Menzies]]></author>
    <authorid><![CDATA[48216]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Menzies__Fiona_70x70.jpg.jpg]]></image>
    <date><![CDATA[September 19, 2012]]></date>
</item><item>
    <title><![CDATA[How Facebook Timeline measures up for brands]]></title>
    <link>http://www.imediaconnection.com/content/32705.asp</link>
    <description><![CDATA[Since the introduction of Facebook Timeline for brands, some companies have stepped up to the challenge, while others continue to flounder. Here's how to make Timeline work for your brand.]]></description>
    <author><![CDATA[Roger Katz]]></author>
    <authorid><![CDATA[22935]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_katz_roger_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2012]]></date>
</item><item>
    <title><![CDATA[3 rules for earning quality UGC]]></title>
    <link>http://www.imediaconnection.com/content/32723.asp</link>
    <description><![CDATA[To convert a fragmented audience into loyal customers, successful brands create digital experiences that yield valuable user-generated content. Here are rules for&nbsp;a killer&nbsp;UGC campaign.]]></description>
    <author><![CDATA[Jay Acunzo ]]></author>
    <authorid><![CDATA[48075]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_acunzo_jay_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2012]]></date>
</item><item>
    <title><![CDATA[5 reasons Pinterest is overhyped for brands]]></title>
    <link>http://www.imediaconnection.com/content/32660.asp</link>
    <description><![CDATA[Although Pinterest might be the perfect home for some visual-centric brands, it's going to be a tough sell for others. Let's take a look at the platform's current limitations. ]]></description>
    <author><![CDATA[Tricia Despres ]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2012]]></date>
</item><item>
    <title><![CDATA[5 ways to boost your agency's social media IQ]]></title>
    <link>http://www.imediaconnection.com/content/32639.asp</link>
    <description><![CDATA[For the sake of your clients, who rely on your agency to be informed on social trends, you must make social media education a daily part of agency life. Here's how.]]></description>
    <author><![CDATA[Steve Glauberman]]></author>
    <authorid><![CDATA[3204]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_glauberman_steve_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2012]]></date>
</item><item>
    <title><![CDATA[4 ways to become an Instagram rock star]]></title>
    <link>http://www.imediaconnection.com/content/32643.asp</link>
    <description><![CDATA[If your brand isn't on Instagram, that's your first problem. Follow these tips to remedy that mistake and avoid others.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2012]]></date>
</item><item>
    <title><![CDATA[5 techniques to turbo-charge your Facebook page]]></title>
    <link>http://www.imediaconnection.com/content/32633.asp</link>
    <description><![CDATA[The dream of a thriving Facebook community is often crushed by the difficulty of&nbsp;attracting loyal, engaged fans. Here's how to overcome this problem by implementing&nbsp;these simple steps.]]></description>
    <author><![CDATA[Brandon Toller ]]></author>
    <authorid><![CDATA[47787]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Toller_Brandon_70x70.jpg]]></image>
    <date><![CDATA[September 06, 2012]]></date>
</item><item>
    <title><![CDATA[5 reasons your brand doesn't need Facebook ]]></title>
    <link>http://www.imediaconnection.com/content/32562.asp</link>
    <description><![CDATA[Everybody is on Facebook, so your brand has to be there. Or does it? Consider these reasons why you might be wasting too many resources on the platform.]]></description>
    <author><![CDATA[Peter Platt ]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70_new.jpg]]></image>
    <date><![CDATA[August 29, 2012]]></date>
</item><item>
    <title><![CDATA[How social is reshaping marketing's fundamentals]]></title>
    <link>http://www.imediaconnection.com/content/32559.asp</link>
    <description><![CDATA[Social media has revolutionized the basic tenets of marketing. Here's how it is deconstructing the venerable combination of price, product, placement, and promotion.]]></description>
    <author><![CDATA[Molly Glover Gallatin ]]></author>
    <authorid><![CDATA[6875]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Glover_Gallatin__Molly_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2012]]></date>
</item><item>
    <title><![CDATA[4 reasons Facebook ads flop]]></title>
    <link>http://www.imediaconnection.com/content/32549.asp</link>
    <description><![CDATA[If your ads aren't working, it probably isn't Facebook's fault. It's yours. Let's take a look at how advertisers can avoid these common errors.]]></description>
    <author><![CDATA[David Rollo]]></author>
    <authorid><![CDATA[3308]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rollo_Dave_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2012]]></date>
</item><item>
    <title><![CDATA[Why "likes" rarely translate to dollars]]></title>
    <link>http://www.imediaconnection.com/content/32507.asp</link>
    <description><![CDATA[Everyone wants to know how to crack the puzzle of social media measurement. One expert discusses the metrics to use -- and ignore.]]></description>
    <author><![CDATA[Josh Dreller ]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(1).jpg]]></image>
    <date><![CDATA[August 23, 2012]]></date>
</item><item>
    <title><![CDATA[What you need to know about Twitter's do-not-track feature]]></title>
    <link>http://www.imediaconnection.com/content/32454.asp</link>
    <description><![CDATA[News of Twitter's do-not-track feature is encouraging -- and also a bit confusing. Let's take a deeper dive into what it really means for consumers and marketers.]]></description>
    <author><![CDATA[Dennis Dayman ]]></author>
    <authorid><![CDATA[47280]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dayman_dennis_70x70.jpg]]></image>
    <date><![CDATA[August 23, 2012]]></date>
</item><item>
    <title><![CDATA[How to get close to the friends and followers who matter]]></title>
    <link>http://www.imediaconnection.com/content/32492.asp</link>
    <description><![CDATA[Productive engagement on Facebook and Twitter goes beyond a "like" or retweet. Take your consumer-brand relationship to the next level.]]></description>
    <author><![CDATA[Rich Fleck]]></author>
    <authorid><![CDATA[45757]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Fleck_Rich_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2012]]></date>
</item><item>
    <title><![CDATA[How your brand is abusing social networks ]]></title>
    <link>http://www.imediaconnection.com/content/32500.asp</link>
    <description><![CDATA[Social media accidents happen. But some brand missteps are deliberate. Here are the common ways in which marketers continue to misuse Facebook, Twitter, LinkedIn, and Pinterest.]]></description>
    <author><![CDATA[Robert Rose ]]></author>
    <authorid><![CDATA[3953]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rose_rob_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2012]]></date>
</item><item>
    <title><![CDATA[The 7 deadly sins of Pinterest ]]></title>
    <link>http://www.imediaconnection.com/content/32455.asp</link>
    <description><![CDATA[It's easy to jump on the Pinterest bandwagon, but it's not so easy to foster an engaged community of users. Avoid these common brand transgressions.]]></description>
    <author><![CDATA[Raj Kadam ]]></author>
    <authorid><![CDATA[47488]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kadam_Raj_70x70.jpg]]></image>
    <date><![CDATA[August 15, 2012]]></date>
</item><item>
    <title><![CDATA[Why agile marketing is the future of digital advertising]]></title>
    <link>http://www.imediaconnection.com/content/32448.asp</link>
    <description><![CDATA[The roles of brand manager and digital marketer are both essential to brand health -- yet neither is without fault. Discover how an agile brand management system can help align your strengths.]]></description>
    <author><![CDATA[Simon Ward]]></author>
    <authorid><![CDATA[46358]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ward_Simon_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2012]]></date>
</item><item>
    <title><![CDATA[5 ways social media can help avert a crisis]]></title>
    <link>http://www.imediaconnection.com/content/32438.asp</link>
    <description><![CDATA[A social media campaign can be executed at any time, providing an immediate and far-reaching response to any PR disaster. Here's how to use it to your benefit.]]></description>
    <author><![CDATA[Cliff Stein]]></author>
    <authorid><![CDATA[47216]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stein_cliff_70x70.jpg.jpg]]></image>
    <date><![CDATA[August 14, 2012]]></date>
</item><item>
    <title><![CDATA[7 Facebook marketing myths that will sink a campaign ]]></title>
    <link>http://www.imediaconnection.com/content/32433.asp</link>
    <description><![CDATA[Marketers have a lot of misconceptions about what does and doesn't work on Facebook. Here are some common fallacies that many people in the industry take as fact.]]></description>
    <author><![CDATA[Lisa Wehr ]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2012]]></date>
</item><item>
    <title><![CDATA[Social media lessons from travel marketers]]></title>
    <link>http://www.imediaconnection.com/content/32405.asp</link>
    <description><![CDATA[Many advertisers in the travel industry are successfully influencing summer travel decisions via Facebook. Here's how you can apply their techniques to your own campaign strategy. ]]></description>
    <author><![CDATA[Roger Katz]]></author>
    <authorid><![CDATA[22935]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_katz_roger_70x70.jpg]]></image>
    <date><![CDATA[August 08, 2012]]></date>
</item><item>
    <title><![CDATA[The dangers of Pinterest]]></title>
    <link>http://www.imediaconnection.com/content/32410.asp</link>
    <description><![CDATA[Does your brand have a Pinterest strategy? These six questions will help you get the ball rolling and plan for the hurdles you'll encounter.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 08, 2012]]></date>
</item><item>
    <title><![CDATA[Why you want users to "hack" your brand]]></title>
    <link>http://www.imediaconnection.com/content/32387.asp</link>
    <description><![CDATA[Culture hacking is the un-marketing approach to building social engagement. Here's how you can take advantage of this powerful phenomenon.]]></description>
    <author><![CDATA[Sailesh Wadhwa]]></author>
    <authorid><![CDATA[44627]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/WADHWA_SAILESH_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2012]]></date>
</item><item>
    <title><![CDATA[The 4 best times to engage your followers]]></title>
    <link>http://www.imediaconnection.com/content/32380.asp</link>
    <description><![CDATA[Your brand has millions of fans -- but how engaged are they? Here are the times when users are most receptive to your message.]]></description>
    <author><![CDATA[Michael Fisher]]></author>
    <authorid><![CDATA[47215]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Fisher_Michael_70x70.jpg.jpg]]></image>
    <date><![CDATA[August 02, 2012]]></date>
</item><item>
    <title><![CDATA[10 ways to be a rock star social media manager]]></title>
    <link>http://www.imediaconnection.com/content/32375.asp</link>
    <description><![CDATA[Here's how to&nbsp;ensure that you're the most effective, organized, and happy brand ambassador you can be.]]></description>
    <author><![CDATA[Aaron Weissman]]></author>
    <authorid><![CDATA[45291]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Weissman_Aaron_70x70.jpg]]></image>
    <date><![CDATA[August 02, 2012]]></date>
</item><item>
    <title><![CDATA[What  Facebook RTB means for marketers]]></title>
    <link>http://www.imediaconnection.com/content/32356.asp</link>
    <description><![CDATA[Facebook's shift to real-time bidding will profoundly affect both B2B and B2C marketers. Here are three things you need to know about this new move.]]></description>
    <author><![CDATA[Chris Mann]]></author>
    <authorid><![CDATA[47191]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/mann_chris_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2012]]></date>
</item><item>
    <title><![CDATA[Brands that mastered the art of subtlety]]></title>
    <link>http://www.imediaconnection.com/content/32311.asp</link>
    <description><![CDATA[Sophisticated marketers know how to leverage platforms to effectively convey a brand's story online. Here's how ditching obvious self-promotion can help you make real connections with consumers.]]></description>
    <author><![CDATA[Victoria Young]]></author>
    <authorid><![CDATA[46833]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Young_Victoria_70x70.jpg.jpg]]></image>
    <date><![CDATA[July 26, 2012]]></date>
</item><item>
    <title><![CDATA[The top marketing lesson learned from Facebook]]></title>
    <link>http://www.imediaconnection.com/content/32273.asp</link>
    <description><![CDATA[Facebook is a hotbed for social marketing lessons, but one in particular reigns supreme. Read on to put this best practice into action.]]></description>
    <author><![CDATA[Kevin Tate ]]></author>
    <authorid><![CDATA[18725]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tate_Kevin_70x70.jpg.jpg]]></image>
    <date><![CDATA[July 24, 2012]]></date>
</item><item>
    <title><![CDATA[9 buzzwords that ignite followers]]></title>
    <link>http://www.imediaconnection.com/content/32239.asp</link>
    <description><![CDATA[What makes a great post in social media? The inclusion of powerful buzzwords. Here's a guide to the most effective words and how to put them to work. ]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2012]]></date>
</item><item>
    <title><![CDATA[3 ways to use Facebook for "back to school" marketing]]></title>
    <link>http://www.imediaconnection.com/content/32137.asp</link>
    <description><![CDATA[In 2011, social media became the channel for parents and students to learn about back to school products and offers. Here's how you can tap into this trend before summer's end.&nbsp; ]]></description>
    <author><![CDATA[David Rollo]]></author>
    <authorid><![CDATA[3308]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rollo_Dave_70x70.jpg]]></image>
    <date><![CDATA[July 03, 2012]]></date>
</item><item>
    <title><![CDATA[9 ways to screw up advocacy marketing ]]></title>
    <link>http://www.imediaconnection.com/content/32138.asp</link>
    <description><![CDATA[So you want to get people talking about your brand in a way that influences your bottom line? Here's a list of places where you might be going wrong.]]></description>
    <author><![CDATA[Brian Cavoli ]]></author>
    <authorid><![CDATA[39970]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cavoli_brian_70x70.jpg]]></image>
    <date><![CDATA[July 02, 2012]]></date>
</item><item>
    <title><![CDATA[6 ways to be a Pinterest superstar ]]></title>
    <link>http://www.imediaconnection.com/content/32127.asp</link>
    <description><![CDATA[Don't just pin -- provoke, peruse, and play. If you want to really tap into the power of Pinterest, consider implementing these tactics.]]></description>
    <author><![CDATA[Britt Peterson ]]></author>
    <authorid><![CDATA[16228]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_peterson_britt_70x70.jpg]]></image>
    <date><![CDATA[June 27, 2012]]></date>
</item><item>
    <title><![CDATA[What the Pinterest boom says about digital]]></title>
    <link>http://www.imediaconnection.com/content/32074.asp</link>
    <description><![CDATA[The explosion of Pinterest emphasizes the web's shift from textual to visual, and it is ushering in a new age of search. Read about the platform's other impacts and how you should respond.]]></description>
    <author><![CDATA[Heather Sundell]]></author>
    <authorid><![CDATA[44862]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sundell_heather_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2012]]></date>
</item><item>
    <title><![CDATA[The truth about engagement]]></title>
    <link>http://www.imediaconnection.com/content/32108.asp</link>
    <description><![CDATA[Without a deep understanding of human engagement, brands blindly waste interactive technologies. Here's&nbsp;a template to help&nbsp;you&nbsp;connect with consumers digitally.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2012]]></date>
</item><item>
    <title><![CDATA[The pros and cons of Facebook's Timeline]]></title>
    <link>http://www.imediaconnection.com/content/32103.asp</link>
    <description><![CDATA[Advertisers are flocking to Facebook in droves, but Timeline comes with problems. Here are the benefits and disadvantages of the new format.]]></description>
    <author><![CDATA[Craig Robinson ]]></author>
    <authorid><![CDATA[46875]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robinson_craig_70x70.png]]></image>
    <date><![CDATA[June 20, 2012]]></date>
</item><item>
    <title><![CDATA[Your guide to the new sales funnel]]></title>
    <link>http://www.imediaconnection.com/content/32052.asp</link>
    <description><![CDATA[As marketers, our job is to "sell" sexy, yet we must rely heavily on data and process in order to achieve desired ROI. Read about an exciting new way to do just that.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2012]]></date>
</item><item>
    <title><![CDATA[7 reasons why Pinterest is unique for marketers]]></title>
    <link>http://www.imediaconnection.com/content/32006.asp</link>
    <description><![CDATA[With "essential" social sites popping up like weeds, marketers are challenged to choose the right ones. Here's why Pinterest should definitely be a part of your brand's social media strategy.]]></description>
    <author><![CDATA[Bonnie Kintzer ]]></author>
    <authorid><![CDATA[45916]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kintzer_Bonnie_70x70.jpg]]></image>
    <date><![CDATA[June 08, 2012]]></date>
</item><item>
    <title><![CDATA[Why the future of social is all about engagement]]></title>
    <link>http://www.imediaconnection.com/content/31925.asp</link>
    <description><![CDATA[Now that Facebook has hit the market, the social media world is officially spinning at hyper speed. Use this article as your guide to digital's next phase.]]></description>
    <author><![CDATA[Dilip Venkatachari]]></author>
    <authorid><![CDATA[44212]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_venkatachari_dilip_70x70.jpg]]></image>
    <date><![CDATA[June 01, 2012]]></date>
</item><item>
    <title><![CDATA[10 entertainment brands that "get" social]]></title>
    <link>http://www.imediaconnection.com/content/31887.asp</link>
    <description><![CDATA[Having a dedicated Facebook or Twitter presence is now par for the course for entertainment brands. Here are the key industry leaders that took social to the next level. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70(2).jpg]]></image>
    <date><![CDATA[June 01, 2012]]></date>
</item><item>
    <title><![CDATA[Facebook rolls out status update promotions]]></title>
    <link>http://www.imediaconnection.com/content/31924.asp</link>
    <description><![CDATA[Facebook has just started implementing a feature that lets people pay $2 to promote their status updates above everyone else's in the news feed. Read about it here.]]></description>
    <author><![CDATA[Wikus Engelbrecht]]></author>
    <authorid><![CDATA[45418]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_engebrecht_wikus_70x70.jpg]]></image>
    <date><![CDATA[June 01, 2012]]></date>
</item><item>
    <title><![CDATA[The social log-in and sharing trends that may surprise you]]></title>
    <link>http://www.imediaconnection.com/content/31930.asp</link>
    <description><![CDATA[The proliferation of web content has left consumers reluctant to maintain distinct user names on frequently visited sites. Here's what people prefer for both sign-in and content sharing.]]></description>
    <author><![CDATA[Michael Olson]]></author>
    <authorid><![CDATA[46385]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_olson_michael_70x70.jpg_.jpg]]></image>
    <date><![CDATA[June 01, 2012]]></date>
</item><item>
    <title><![CDATA[Facebook's true value to marketers]]></title>
    <link>http://www.imediaconnection.com/content/31901.asp</link>
    <description><![CDATA[Even after the IPO letdown, we all know Facebook is a goldmine. But what makes it valuable? Read on for what Facebook is truly worth and two advantages the social network has to offer.]]></description>
    <author><![CDATA[Rob Jewell]]></author>
    <authorid><![CDATA[46272]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jewell_rob_70x70.png]]></image>
    <date><![CDATA[May 30, 2012]]></date>
</item><item>
    <title><![CDATA[5 ways to convince your boss to invest heavily in social]]></title>
    <link>http://www.imediaconnection.com/content/31848.asp</link>
    <description><![CDATA[Social media is more than just an ad, but not all companies treat it as such in their budgets. Here's how to justify a greater allocation of resources to this valuable channel.]]></description>
    <author><![CDATA[Lisa Wehr ]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <date><![CDATA[May 30, 2012]]></date>
</item><item>
    <title><![CDATA[How to build consumer trust through social media]]></title>
    <link>http://www.imediaconnection.com/content/31896.asp</link>
    <description><![CDATA[As public trust in companies declines, consumer faith in social media soars. Here's how to leverage user-generated content to build a credible campaign.]]></description>
    <author><![CDATA[Tom Tesluk ]]></author>
    <authorid><![CDATA[44808]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tesluk_tom_70x70.jpg]]></image>
    <date><![CDATA[May 29, 2012]]></date>
</item><item>
    <title><![CDATA[Why Google+ Hangouts are a big win for digital ]]></title>
    <link>http://www.imediaconnection.com/content/31877.asp</link>
    <description><![CDATA[Google recently began letting worldwide members of its social network broadcast live "hangouts" sessions for anyone to watch. Read about what this means for our industry.]]></description>
    <author><![CDATA[Wikus Engelbrecht ]]></author>
    <authorid><![CDATA[45418]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_engebrecht_wikus_70x70.jpg]]></image>
    <date><![CDATA[May 25, 2012]]></date>
</item><item>
    <title><![CDATA[Sure-fire ways to improve your brand's social presence ]]></title>
    <link>http://www.imediaconnection.com/content/31811.asp</link>
    <description><![CDATA[People are not following you on social media -- therefore no one is engaging with you. Here's how to ensure that your efforts are benefiting your business.<BR>]]></description>
    <author><![CDATA[Stephanie Sholnik]]></author>
    <authorid><![CDATA[44263]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Shkolnik_Stephanie_70x70.jpg]]></image>
    <date><![CDATA[May 24, 2012]]></date>
</item><item>
    <title><![CDATA[How to put agile marketing into practice]]></title>
    <link>http://www.imediaconnection.com/content/31809.asp</link>
    <description><![CDATA[Agile marketing gives advertisers the ability to act, experiment, adapt, and learn through doing -- all valuable given today's real-time demands. Here are five ways to put this into practice through social and content marketing.]]></description>
    <author><![CDATA[Simon Ward ]]></author>
    <authorid><![CDATA[46358]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ward_Simon_70x70.jpg]]></image>
    <date><![CDATA[May 23, 2012]]></date>
</item><item>
    <title><![CDATA[7 things GM doesn't understand about Facebook advertising]]></title>
    <link>http://www.imediaconnection.com/content/31836.asp</link>
    <description><![CDATA[Three days before the biggest IPO in U.S. history, one company decided to get noticed. Here's why you should take GM's very public proclamation against Facebook advertising with a grain of salt.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2012]]></date>
</item><item>
    <title><![CDATA[How 5 brands are scoring big on BuzzFeed]]></title>
    <link>http://www.imediaconnection.com/content/31801.asp</link>
    <description><![CDATA[BuzzFeed is quickly becoming a launching pad for brands that are serious about publishing their own content. Find out which brands are buzzing on BuzzFeed and scoring some serious earned media.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2012]]></date>
</item><item>
    <title><![CDATA[5 brands that embarrassed themselves on social]]></title>
    <link>http://www.imediaconnection.com/content/31756.asp</link>
    <description><![CDATA[Be glad you weren't the one responsible for these disastrous social media campaigns. Read on for mortifying social flops from some brands you might not expect.]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2012]]></date>
</item><item>
    <title><![CDATA[6 cheap tricks for better social media marketing]]></title>
    <link>http://www.imediaconnection.com/content/31737.asp</link>
    <description><![CDATA[As social matures as an advertising medium, the prices for ads are going up. Here's how marketers can drive their brand messages without significant financial investment.]]></description>
    <author><![CDATA[David Rollo ]]></author>
    <authorid><![CDATA[3308]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rollo_Dave_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2012]]></date>
</item><item>
    <title><![CDATA[Is gamification a solution for social businesses? ]]></title>
    <link>http://www.imediaconnection.com/content/31671.asp</link>
    <description><![CDATA[Over the last year, gamification has gone from an unknown term to one of the top tech trends. Here are five reasons why your business should consider incorporating it into your strategy today.]]></description>
    <author><![CDATA[Kris Duggan ]]></author>
    <authorid><![CDATA[46139]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Duggan_Kris_70x70.jpg]]></image>
    <date><![CDATA[May 11, 2012]]></date>
</item><item>
    <title><![CDATA[5 blunders your brand is making on Facebook Timeline ]]></title>
    <link>http://www.imediaconnection.com/content/31715.asp</link>
    <description><![CDATA[Facebook Timeline provides exceptional opportunities for social engagement, but many brands are still missing out. Is yours?]]></description>
    <author><![CDATA[Katrina Wong ]]></author>
    <authorid><![CDATA[46323]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wong_Katrina_70x70.jpg]]></image>
    <date><![CDATA[May 09, 2012]]></date>
</item><item>
    <title><![CDATA[The dirty truth about Facebook commerce]]></title>
    <link>http://www.imediaconnection.com/content/31650.asp</link>
    <description><![CDATA[The Wild West nature of social commerce has resulted in some disastrous brand experimentation. Here are five facts about this new frontier that every marketer should know. ]]></description>
    <author><![CDATA[Charles Nicholls]]></author>
    <authorid><![CDATA[18189]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_charles_nicholls_70x70.jpg]]></image>
    <date><![CDATA[May 03, 2012]]></date>
</item><item>
    <title><![CDATA[5 simple social habits for busy marketers]]></title>
    <link>http://www.imediaconnection.com/content/31658.asp</link>
    <description><![CDATA[How does an overworked marketing professional make time for social media in a meaningful way? This article outlines a few habits that all marketers can find the time to adopt.]]></description>
    <author><![CDATA[Samantha Stone ]]></author>
    <authorid><![CDATA[4185]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stone_samantha_70x70.jpg]]></image>
    <date><![CDATA[May 02, 2012]]></date>
</item><item>
    <title><![CDATA[8 social curation tricks for Pinterest and beyond]]></title>
    <link>http://www.imediaconnection.com/content/31640.asp</link>
    <description><![CDATA[With the rise of Pinterest and similar services, anybody can be a content curator. See how your brand can capitalize on the latest social craze.]]></description>
    <author><![CDATA[Melonie Gallegos]]></author>
    <authorid><![CDATA[39034]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_melonie_gallegos_70x70.jpg]]></image>
    <date><![CDATA[May 02, 2012]]></date>
</item><item>
    <title><![CDATA[7 ways to win awards for your social campaigns]]></title>
    <link>http://www.imediaconnection.com/content/31615.asp</link>
    <description><![CDATA[This year, there will be more opportunities than ever to get your social media work recognized. But what does it take to create an award-worthy campaign? Read on.]]></description>
    <author><![CDATA[Vanessa Naylon ]]></author>
    <authorid><![CDATA[42815]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Naylon_Vanessa_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2012]]></date>
</item><item>
    <title><![CDATA[3 ways brands are still failing at social media]]></title>
    <link>http://www.imediaconnection.com/content/31623.asp</link>
    <description><![CDATA[Many brands are still missing the mark on Pinterest, Twitter, and other social networks. Here are three misguided approaches to social brand design -- all of which boil down to lack of integration.]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[April 27, 2012]]></date>
</item><item>
    <title><![CDATA[The Facebook metrics you should be tracking]]></title>
    <link>http://www.imediaconnection.com/content/31613.asp</link>
    <description><![CDATA[Now that you have amassed a mountain of Facebook fans, it's time to keep them engaged with relevant content. Here's what you need to track in order to continually&nbsp;refine your Facebook strategy.]]></description>
    <author><![CDATA[Rich Fleck]]></author>
    <authorid><![CDATA[45757]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Fleck_Rich_70x70.jpg]]></image>
    <date><![CDATA[April 27, 2012]]></date>
</item><item>
    <title><![CDATA[9 brands taking Pinterest by storm]]></title>
    <link>http://www.imediaconnection.com/content/31534.asp</link>
    <description><![CDATA[Pinterest has captivated millions of people since it exploded on the scene. Here are several examples of how brands are successfully using the platform. ]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478 ]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[April 23, 2012]]></date>
</item><item>
    <title><![CDATA[What consumers share on Facebook -- and why]]></title>
    <link>http://www.imediaconnection.com/content/31503.asp</link>
    <description><![CDATA[The future of advertising according to Facebook is a content marketing world. Knowing what triggers your audience to engage can determine how your page performs.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doug_schumacher_70x70.jpg]]></image>
    <date><![CDATA[April 19, 2012]]></date>
</item><item>
    <title><![CDATA[6 reasons why people hate your online video ads]]></title>
    <link>http://www.imediaconnection.com/content/31520.asp</link>
    <description><![CDATA[Poor video execution can make a consumer zone out from boredom, frown in disgust, or click away. Here's how to avoid turning off your target audience.]]></description>
    <author><![CDATA[David Sanderson]]></author>
    <authorid><![CDATA[38431]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sanderson_david_70x70.jpg]]></image>
    <date><![CDATA[April 18, 2012]]></date>
</item><item>
    <title><![CDATA[Why digital marketers can't ignore Tumblr]]></title>
    <link>http://www.imediaconnection.com/content/31450.asp</link>
    <description><![CDATA[Tumblr may not have as much B2C cache as its competitors, but that doesn't mean the platform is irrelevant to marketers. In fact, it's the platform of choice for many agency creatives. Find out why.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70(1).jpg]]></image>
    <date><![CDATA[April 12, 2012]]></date>
</item><item>
    <title><![CDATA[7 ways to increase traffic via Pinterest]]></title>
    <link>http://www.imediaconnection.com/content/31429.asp</link>
    <description><![CDATA[With all this pinning going on, it's difficult to know where to start. Consider these tips to make it your greatest form of word-of-mouth marketing.]]></description>
    <author><![CDATA[Mark Simpson]]></author>
    <authorid><![CDATA[15927]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_simpson_mark_70x70.jpg]]></image>
    <date><![CDATA[April 05, 2012]]></date>
</item><item>
    <title><![CDATA[4 smart tactics for brands on Twitter]]></title>
    <link>http://www.imediaconnection.com/content/31395.asp</link>
    <description><![CDATA[With almost every brand now on Twitter and tweeting regularly, you don't want to be edged out by your competitors. Here are four ways to ensure your brand gets heard above the noise.]]></description>
    <author><![CDATA[Jon Elvekrog]]></author>
    <authorid><![CDATA[29668]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elvekrog_jon_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2012]]></date>
</item><item>
    <title><![CDATA[7 marketing opportunities on Pinterest]]></title>
    <link>http://www.imediaconnection.com/content/31369.asp</link>
    <description><![CDATA[Social media's newest addition garnered 11.7 million uniques in January alone. Suffice it&nbsp;to say, it's here to stay. Here are tips for creating a winning, pinning brand.]]></description>
    <author><![CDATA[Rosa Terrazas]]></author>
    <authorid><![CDATA[45791]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Terrazas_Rosa_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2012]]></date>
</item><item>
    <title><![CDATA[How to use your brain for social success]]></title>
    <link>http://www.imediaconnection.com/content/31293.asp</link>
    <description><![CDATA[The ad business is all about influence and the psychological drivers our messaging delivers. Consider these changes in the social sphere that can help you master the art of persuasion. ]]></description>
    <author><![CDATA[Kent Speakman]]></author>
    <authorid><![CDATA[17191]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_speakman_kent_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2012]]></date>
</item><item>
    <title><![CDATA[7 tips to take social to the next level]]></title>
    <link>http://www.imediaconnection.com/content/31346.asp</link>
    <description><![CDATA[Now that social media has permeated society, lazy social efforts are producing forgettable content. Here's how to avoid boring the consumer.]]></description>
    <author><![CDATA[Erick Mott ]]></author>
    <authorid><![CDATA[19376]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Mott_Erick_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2012]]></date>
</item><item>
    <title><![CDATA[5 thriving social TV apps]]></title>
    <link>http://www.imediaconnection.com/content/31389.asp</link>
    <description><![CDATA[TV consumption has increased from four hours to five hours -- per person, per day. Here are&nbsp;the social apps that consumers can't live without while watching TV.]]></description>
    <author><![CDATA[Kyle Montero]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2012]]></date>
</item><item>
    <title><![CDATA[How to protect your brand's social reputation]]></title>
    <link>http://www.imediaconnection.com/content/31345.asp</link>
    <description><![CDATA[When it comes to a brand's online image, customers are more crucial than ever. Here's how to balance your company's digital presence with the voices of its followers.]]></description>
    <author><![CDATA[Joshua March]]></author>
    <authorid><![CDATA[45490]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_March_Joshua_70x70.jpg]]></image>
    <date><![CDATA[March 29, 2012]]></date>
</item><item>
    <title><![CDATA[How brands can take advantage of Facebook Timeline]]></title>
    <link>http://www.imediaconnection.com/content/31349.asp</link>
    <description><![CDATA[Facebook is changing the very way the platform lives and breathes. Read about how brands can capitalize on the new opportunities Timeline affords.]]></description>
    <author><![CDATA[George Guildford]]></author>
    <authorid><![CDATA[45655]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_guildford_george_70x70.jpg]]></image>
    <date><![CDATA[March 28, 2012]]></date>
</item><item>
    <title><![CDATA[The 4 Cs of gaining social customers]]></title>
    <link>http://www.imediaconnection.com/content/31340.asp</link>
    <description><![CDATA[Marketers know how important it is to acquire new customers. But how do we get them to engage on social? Here are four steps to success.]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70_v3.jpg]]></image>
    <date><![CDATA[March 27, 2012]]></date>
</item><item>
    <title><![CDATA[3 brand benefits of Facebook's latest updates]]></title>
    <link>http://www.imediaconnection.com/content/31273.asp</link>
    <description><![CDATA[The dust has settled on the wave of changes Facebook announced earlier this month. Here's a look at how these updates are impacting marketers' efforts, and advice for how to successfully navigate the sea change.]]></description>
    <author><![CDATA[Matt Wurst]]></author>
    <authorid><![CDATA[39639]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wurst_matt_70x70.jpg]]></image>
    <date><![CDATA[March 21, 2012]]></date>
</item><item>
    <title><![CDATA[A brand's guide to true social engagement]]></title>
    <link>http://www.imediaconnection.com/content/31246.asp</link>
    <description><![CDATA[Careless interaction on social media can turn an assembly of advocates into a company of critics. Here�s how to foster long-term, genuine engagement with your fans and followers.]]></description>
    <author><![CDATA[Greg Kihlstr�m]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2012]]></date>
</item><item>
    <title><![CDATA[Why Pinterest is the next big thing for email]]></title>
    <link>http://www.imediaconnection.com/content/31237.asp</link>
    <description><![CDATA[Pinterest and email have something in common --&nbsp;targeted content sharing. Here's how integrating with Pinterest can give your email campaigns an extra edge.]]></description>
    <author><![CDATA[Wikus Engelbrecht]]></author>
    <authorid><![CDATA[45418]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_engebrecht_wikus_70x70.jpg]]></image>
    <date><![CDATA[March 15, 2012]]></date>
</item><item>
    <title><![CDATA[The Facebook changes marketers should know about]]></title>
    <link>http://www.imediaconnection.com/content/31218.asp</link>
    <description><![CDATA[On the cusp of its very high profile IPO, Facebook is on a mission to attract brand dollars. Here's a marketer's guide to the new Facebook ad units presented at the recent fMC event.]]></description>
    <author><![CDATA[Rebecca Lieb ]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2012]]></date>
</item><item>
    <title><![CDATA[Why Facebook is abandoning "likes" for Sponsored Stories]]></title>
    <link>http://www.imediaconnection.com/content/31193.asp</link>
    <description><![CDATA[Facebook is now focusing on the branded ad unit that performs best in terms of click-through rate, conversions, and effective CPM. Here's why this is a win for brands. ]]></description>
    <author><![CDATA[Dave Williams]]></author>
    <authorid><![CDATA[45554]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_dave_BLiNQ_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2012]]></date>
</item><item>
    <title><![CDATA[A brand's guide to Pinterest]]></title>
    <link>http://www.imediaconnection.com/content/31195.asp</link>
    <description><![CDATA[It's hard to resist the allure of "the next big thing," but in social media, there will always be something shiny and new. Here's what brands should consider before making the leap to Pinterest.]]></description>
    <author><![CDATA[Diane Walter ]]></author>
    <authorid><![CDATA[35682]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Walter_Diane_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2012]]></date>
</item><item>
    <title><![CDATA[3 customer comments you can't ignore ]]></title>
    <link>http://www.imediaconnection.com/content/31102.asp</link>
    <description><![CDATA[Social media has opened the doors to consumer insight, and not all of it is sunshine and unicorns. There are issues customers voice that need to be addressed, but there are also some that should fall to the wayside.]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[March 07, 2012]]></date>
</item><item>
    <title><![CDATA[Facebook Timeline for the 99 percent]]></title>
    <link>http://www.imediaconnection.com/content/31138.asp</link>
    <description><![CDATA[A slew of articles have been published that break down the new Facebook Timeline for pages and brand recommendations -- using examples like Coca-Cola and Ford. This is not one of those articles. Read on for advice on Timeline for the rest of us.]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70_v3.jpg]]></image>
    <date><![CDATA[March 05, 2012]]></date>
</item><item>
    <title><![CDATA[4 ways to bring discipline to social media]]></title>
    <link>http://www.imediaconnection.com/content/31082.asp</link>
    <description><![CDATA[Brands creating an ocean of social noise without regard to content value are counteracting their efforts. Here are tips to clean up your social campaign and truly engage the consumer.]]></description>
    <author><![CDATA[Rob Key ]]></author>
    <authorid><![CDATA[1379]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_key_rob_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2012]]></date>
</item><item>
    <title><![CDATA[Why social audience measurement hasn't delivered yet]]></title>
    <link>http://www.imediaconnection.com/content/31100.asp</link>
    <description><![CDATA[Social media measurement is evolving and maturing, and marketers are starting to see the bigger picture of what they should be measuring. Read about how to bring this metric up to par.]]></description>
    <author><![CDATA[Michael Hussey]]></author>
    <authorid><![CDATA[45115]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hussey_Michael_70x70.jpg]]></image>
    <date><![CDATA[March 01, 2012]]></date>
</item><item>
    <title><![CDATA[10 tips for a killer Facebook brand page]]></title>
    <link>http://www.imediaconnection.com/content/31111.asp</link>
    <description><![CDATA[Is your brand's Facebook page lagging behind? Or worse, is it still on the drawing board? Check out these essential tips from the experts for creating the ultimate branded Facebook page.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70(1).jpg]]></image>
    <date><![CDATA[March 01, 2012]]></date>
</item><item>
    <title><![CDATA[How to monetize fans on Facebook]]></title>
    <link>http://www.imediaconnection.com/content/31072.asp</link>
    <description><![CDATA[Brands committed to socializing commerce on Facebook are at a distinct advantage. Here's how to&nbsp;engage Facebook fans by turning the lonely shopping experience into a truly social event.]]></description>
    <author><![CDATA[Roger Katz ]]></author>
    <authorid><![CDATA[22935]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_katz_roger_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2012]]></date>
</item><item>
    <title><![CDATA[A brand's guide to handling social media jerks]]></title>
    <link>http://www.imediaconnection.com/content/31020.asp</link>
    <description><![CDATA[In order to handle&nbsp;problem people&nbsp;with elegance, brands must first know whom they're dealing with. Here are some&nbsp;game plans to steer them in the right direction. ]]></description>
    <author><![CDATA[Katelyn Watson ]]></author>
    <authorid><![CDATA[5830]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Watson_Katelyn_70x70.jpg]]></image>
    <date><![CDATA[February 21, 2012]]></date>
</item><item>
    <title><![CDATA[How social actually impacts your bottom line]]></title>
    <link>http://www.imediaconnection.com/content/31014.asp</link>
    <description><![CDATA[Brands small and large have embraced social as a marketing tool, but few know how to truly harness its advantages. Here are the critical components that will ensure the long-term success of your social media strategy.]]></description>
    <author><![CDATA[Stephanie Shkolnik]]></author>
    <authorid><![CDATA[44263]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Shkolnik_Stephanie_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2012]]></date>
</item><item>
    <title><![CDATA[Can Facebook live up to the branding hype?]]></title>
    <link>http://www.imediaconnection.com/content/31010.asp</link>
    <description><![CDATA[Despite doubts about Facebook's sustainability, here's why the social media giant will ultimately be the powerhouse in brand advertising online -- and eventually offline as well.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[February 16, 2012]]></date>
</item><item>
    <title><![CDATA[How to avoid a social media mess]]></title>
    <link>http://www.imediaconnection.com/content/30999.asp</link>
    <description><![CDATA[For many brands, developing content and posting into social channels is becoming a free-for-all. This four-step social editorial process will keep your posts consistent and engaging.]]></description>
    <author><![CDATA[Jordan Berg]]></author>
    <authorid><![CDATA[1444]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Berg_Jordan_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2012]]></date>
</item><item>
    <title><![CDATA[How Facebook will allocate its money]]></title>
    <link>http://www.imediaconnection.com/content/30994.asp</link>
    <description><![CDATA[As the biggest IPO in tech history shakes out, the question is "What's Facebook going to do with all that money?" Here's how Zuckerberg will invest in the growth of Facebook.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[February 14, 2012]]></date>
</item><item>
    <title><![CDATA[8 tips for launching an effective paid Facebook campaign]]></title>
    <link>http://www.imediaconnection.com/content/30940.asp</link>
    <description><![CDATA[What is a media planner to do when trying to craft a successful Facebook campaign? Read on as a search engine marketing guru reveals the answer with these unique tips.]]></description>
    <author><![CDATA[Stephen Anderson]]></author>
    <authorid><![CDATA[38021]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_stephen_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2012]]></date>
</item><item>
    <title><![CDATA[4 lessons from video game marketing]]></title>
    <link>http://www.imediaconnection.com/content/30993.asp</link>
    <description><![CDATA[Some of today's most advanced digital marketing strategies are being applied in the video game industry.&nbsp;Here are some&nbsp;important takeaways from this innovative world.]]></description>
    <author><![CDATA[Will Akerlof ]]></author>
    <authorid><![CDATA[38866]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Akerlof_Will_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2012]]></date>
</item><item>
    <title><![CDATA[Tactics for using social sharing data ]]></title>
    <link>http://www.imediaconnection.com/content/30975.asp</link>
    <description><![CDATA[In order to capitalize on the meteoric rise of social sharing, advertisers must understand the implicit social graph -- the friends and family connections of your customers. Read about how to use this data to your advantage.]]></description>
    <author><![CDATA[Gurbaksh Chahal]]></author>
    <authorid><![CDATA[2040]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chahal_gurbaksh_70x70.jpg]]></image>
    <date><![CDATA[February 07, 2012]]></date>
</item><item>
    <title><![CDATA[How social data mismanagement can doom your campaign]]></title>
    <link>http://www.imediaconnection.com/content/30977.asp</link>
    <description><![CDATA[Using the right data to inform your marketing strategy is critical to the success of your social media campaign. Here's where you can find the information that really matters.]]></description>
    <author><![CDATA[Ken Burbary]]></author>
    <authorid><![CDATA[24306]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Burbary_Ken_70x70.jpg]]></image>
    <date><![CDATA[February 07, 2012]]></date>
</item><item>
    <title><![CDATA[6 ways the social web is revolutionizing market research]]></title>
    <link>http://www.imediaconnection.com/content/30894.asp</link>
    <description><![CDATA[The democratization of media makes it ever-important for brands to understand what people are saying, who is doing the talking, and how and where the conversations are taking place.&nbsp;Here's an exciting new method that taps into this data stream.]]></description>
    <author><![CDATA[Sarah Hofstetter]]></author>
    <authorid><![CDATA[27478]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hofstetter_sarah_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2012]]></date>
</item><item>
    <title><![CDATA[How to guarantee your social media is regulation compliant]]></title>
    <link>http://www.imediaconnection.com/content/30852.asp</link>
    <description><![CDATA[Despite the promise of genuine, real-time communications with customers, social media can present quite the challenge when it comes to regulatory compliance. Make your life easier with this article.]]></description>
    <author><![CDATA[Scott Oppliger ]]></author>
    <authorid><![CDATA[44586]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Oppliger_Scott_70x70.jpg]]></image>
    <date><![CDATA[February 01, 2012]]></date>
</item><item>
    <title><![CDATA[2011 Super Bowl wins and fails]]></title>
    <link>http://www.imediaconnection.com/content/30925.asp</link>
    <description><![CDATA[From tawdry tactics to comedic storytelling, competing brands will use just about any trick to try and dominate the Super Bowl ad space. Here's a look at the winners and losers of last year's epic ad-off.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[February 01, 2012]]></date>
</item><item>
    <title><![CDATA[What you need to know about social's future]]></title>
    <link>http://www.imediaconnection.com/content/30904.asp</link>
    <description><![CDATA[Social media will continue to grow, but what does this progression mean for marketers? Consider these five social media predictions to steady your balance on social's future wave.]]></description>
    <author><![CDATA[Heather Sundell]]></author>
    <authorid><![CDATA[44862]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sundell_heather_70x70.jpg]]></image>
    <date><![CDATA[January 31, 2012]]></date>
</item><item>
    <title><![CDATA[9 social media hacks you need to embrace now]]></title>
    <link>http://www.imediaconnection.com/content/30887.asp</link>
    <description><![CDATA[Social media is too complicated for you to be spinning your wheels on activities and behaviors that won't make much difference. These solutions will save you time and propel you forward.]]></description>
    <author><![CDATA[Jay Baer]]></author>
    <authorid><![CDATA[13627]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baer_jay_70x70.jpg]]></image>
    <date><![CDATA[January 31, 2012]]></date>
</item><item>
    <title><![CDATA[Why the days of interruptive advertising are over]]></title>
    <link>http://www.imediaconnection.com/content/30886.asp</link>
    <description><![CDATA[Every day, millions of people watch and share good video content online -- forcing brands to create Super Bowl-worthy ads all year long. Here's why mundane ads that rely on interruptive tactics no longer work on today's high-demand audience.]]></description>
    <author><![CDATA[Dan Greenberg ]]></author>
    <authorid><![CDATA[44752]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/greenberg_dan_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2012]]></date>
</item><item>
    <title><![CDATA[3 brands that failed on Facebook ]]></title>
    <link>http://www.imediaconnection.com/content/30897.asp</link>
    <description><![CDATA[There's no denying the power that Facebook has on businesses. But for every social media success story, there comes a fable of failure. From missed opportunities to communication breakdowns, learn what not to do on Facebook from these three prominent brands. ]]></description>
    <author><![CDATA[David Clarke]]></author>
    <authorid><![CDATA[5764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clarke_david_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2012]]></date>
</item><item>
    <title><![CDATA[How to optimize with social media]]></title>
    <link>http://www.imediaconnection.com/content/30860.asp</link>
    <description><![CDATA[As social media continues to grow, media optimizers must turn their attention toward understanding how advertisements fit into the new digital ecosystem. Here are four ways to make sure your ads gel.]]></description>
    <author><![CDATA[Rebecca Denison]]></author>
    <authorid><![CDATA[44709]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Denison_Rebecca_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2012]]></date>
</item><item>
    <title><![CDATA[3 reasons Google+ is not a social network]]></title>
    <link>http://www.imediaconnection.com/content/30864.asp</link>
    <description><![CDATA[While Google+ brand pages were thought to put Facebook at risk, the feature-sets and overall functionality are just not going to cut it. Here are three reasons why it's not a social network -- and why brands should still participate.]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2012]]></date>
</item><item>
    <title><![CDATA[New technologies to manage social]]></title>
    <link>http://www.imediaconnection.com/content/30795.asp</link>
    <description><![CDATA[The social media boom has led to a vast proliferation of platforms, apps, and sites dedicated to the medium. Here are (almost) 200 of the hottest social media tools that you should be aware of. ]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(1).jpg]]></image>
    <date><![CDATA[January 12, 2012]]></date>
</item><item>
    <title><![CDATA[3 social media segments you can't ignore]]></title>
    <link>http://www.imediaconnection.com/content/30754.asp</link>
    <description><![CDATA[Brands are finding that customer segmentation on social networks is a daunting but fundamental marketing concept. Here are three segments that marketers should keep an eye on.]]></description>
    <author><![CDATA[Dilip Venkatachari]]></author>
    <authorid><![CDATA[44212]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_venkatachari_dilip_70x70.jpg]]></image>
    <date><![CDATA[January 12, 2012]]></date>
</item><item>
    <title><![CDATA[Why brands will lose if they ignore Google+]]></title>
    <link>http://www.imediaconnection.com/content/30780.asp</link>
    <description><![CDATA[Google+ grew its follower base from zero to 40 million in roughly 90 days, proving -- despite its initial lackluster functionality -- that it's not a platform to be ignored. Here are five essential ways brands and marketers can use Google+.]]></description>
    <author><![CDATA[Daniel Flamberg ]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flamberg_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2012]]></date>
</item><item>
    <title><![CDATA[How to show appreciation to your biggest fans]]></title>
    <link>http://www.imediaconnection.com/content/30749.asp</link>
    <description><![CDATA[It's important to reward the people who are the lifeblood of your website. Here's how to jumpstart a payback system that feels authentic and generates a good response.]]></description>
    <author><![CDATA[Carrie Peters]]></author>
    <authorid><![CDATA[36192]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_peters_carrie_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2012]]></date>
</item><item>
    <title><![CDATA[How to harness the power of the meme]]></title>
    <link>http://www.imediaconnection.com/content/30750.asp</link>
    <description><![CDATA[Can marketers tap into the influence of a meme? Sure, but to do so, you need to speak the language. Here's what you need to know. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2012]]></date>
</item><item>
    <title><![CDATA[2 crucial rules for managing search and social]]></title>
    <link>http://www.imediaconnection.com/content/30738.asp</link>
    <description><![CDATA[In search, it's all about the keyword. In social, it's all about participant segmentation. Here are two rules for how to successfully manage search versus social.]]></description>
    <author><![CDATA[Dana Todd]]></author>
    <authorid><![CDATA[26671]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_todd_dana_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2012]]></date>
</item><item>
    <title><![CDATA[Social media battlefield: Marketing versus PR ]]></title>
    <link>http://www.imediaconnection.com/content/30742.asp</link>
    <description><![CDATA[Marketing and public relations professionals have long prided themselves on being expert gatekeepers of communication. Read on for social media insights and advice for brands -- from both perspectives.]]></description>
    <author><![CDATA[Jennifer Mitchell]]></author>
    <authorid><![CDATA[44530]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mitchell_jennifer_70x70.jpg]]></image>
    <date><![CDATA[January 05, 2012]]></date>
</item><item>
    <title><![CDATA[How to find balance with Facebook influentials]]></title>
    <link>http://www.imediaconnection.com/content/30732.asp</link>
    <description><![CDATA[As brands strive to engage people at the highest level of activity, there are a lot of endorsements they can generate at lower levels of participation. Here are some key insights.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schumacher_doug_70x70(3).jpg]]></image>
    <date><![CDATA[December 16, 2011]]></date>
</item><item>
    <title><![CDATA[A simple way to boost your banner's effectiveness]]></title>
    <link>http://www.imediaconnection.com/content/30648.asp</link>
    <description><![CDATA[A static website or banner ad cannot answer a question or explain how something works. Here's how a live help button can attract customers and boost sales.]]></description>
    <author><![CDATA[Yuval Moed]]></author>
    <authorid><![CDATA[41947]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Moed_Yuval_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2011]]></date>
</item><item>
    <title><![CDATA[The best social media campaigns of 2011 ]]></title>
    <link>http://www.imediaconnection.com/content/30608.asp</link>
    <description><![CDATA[Every year, a few campaigns show us something we've never seen before. Let's check out the companies that took the biggest social risks -- and saw the biggest payoffs -- in 2011. ]]></description>
    <author><![CDATA[Amy Vernon]]></author>
    <authorid><![CDATA[35789]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Vernon_Amy_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2011]]></date>
</item><item>
    <title><![CDATA[How to engage the friends of your fans]]></title>
    <link>http://www.imediaconnection.com/content/30605.asp</link>
    <description><![CDATA[Consumers can spread a brand's message infinitely faster and more broadly than in the past. Here's why companies need to understand their fans' friends.]]></description>
    <author><![CDATA[Allie Kline]]></author>
    <authorid><![CDATA[39069]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kline_allie_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2011]]></date>
</item><item>
    <title><![CDATA[The biggest social media opportunity your brand is missing ]]></title>
    <link>http://www.imediaconnection.com/content/30546.asp</link>
    <description><![CDATA[Brands should be excited about social media's potential for brand discovery, not just brand loyalty. Here's how to shift your strategy.]]></description>
    <author><![CDATA[Jack Krawczyk]]></author>
    <authorid><![CDATA[41823]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Krawczyk_Jack_70x07.jpg]]></image>
    <date><![CDATA[November 29, 2011]]></date>
</item><item>
    <title><![CDATA[How to be a rock star on 8 social media platforms]]></title>
    <link>http://www.imediaconnection.com/content/30534.asp</link>
    <description><![CDATA[Many brands have figured out the basics of social media, but very few have taken it to the next level. Here's a marketer's guide for doing so.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[November 23, 2011]]></date>
</item><item>
    <title><![CDATA[A social media planner's guide to pleasing the boss]]></title>
    <link>http://www.imediaconnection.com/content/30497.asp</link>
    <description><![CDATA[To be a successful social strategist, you'll need buy-in from the execs in order to move forward with your brilliant marketing plan. Find out how to make them happy.]]></description>
    <author><![CDATA[Melonie Gallegos]]></author>
    <authorid><![CDATA[39034]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_melonie_gallegos_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2011]]></date>
</item><item>
    <title><![CDATA["Like" 2.0: New tactics to engage subscribers]]></title>
    <link>http://www.imediaconnection.com/content/30436.asp</link>
    <description><![CDATA[With all of the noise in the social hemisphere, how does a publisher regain a clear view into its audience? Here's how to maintain subscriber support. ]]></description>
    <author><![CDATA[Erik Kellener]]></author>
    <authorid><![CDATA[41580]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kellener_erik_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2011]]></date>
</item><item>
    <title><![CDATA[10 strategic benefits of Google+ brand pages]]></title>
    <link>http://www.imediaconnection.com/content/30492.asp</link>
    <description><![CDATA[Now is the time to define your brand's strategy when it comes to fully maximizing the benefits of Google+. Find out how.]]></description>
    <author><![CDATA[Tom Edwards]]></author>
    <authorid><![CDATA[26279]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_tom_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2011]]></date>
</item><item>
    <title><![CDATA[4 ways to get customers to brag about your brand ]]></title>
    <link>http://www.imediaconnection.com/content/30471.asp</link>
    <description><![CDATA[Social sharing programs are now must-have elements of social media engagement. Here are the four levels at which your brand should be incentivizing its customers.]]></description>
    <author><![CDATA[Keith Pape]]></author>
    <authorid><![CDATA[3118]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pape_keith_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2011]]></date>
</item><item>
    <title><![CDATA[3 lessons learned from rap's social media kings]]></title>
    <link>http://www.imediaconnection.com/content/30476.asp</link>
    <description><![CDATA[Find out how MC Hammer, Soulja Boy, and Nicki Minaj turned their small business dreams into major branding successes and became DIY social media stars.]]></description>
    <author><![CDATA[Dita Quinones]]></author>
    <authorid><![CDATA[38679]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_quinones_dita-70x70.jpg]]></image>
    <date><![CDATA[November 10, 2011]]></date>
</item><item>
    <title><![CDATA[11 ways to be a charming marketer]]></title>
    <link>http://www.imediaconnection.com/content/30414.asp</link>
    <description><![CDATA[Digital marketers might work online, but our offline interactions are what make the lasting impressions that lead to professional success. Use this article to ensure you're remembered fondly. ]]></description>
    <author><![CDATA[Kent Speakman]]></author>
    <authorid><![CDATA[17191]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_speakman_kent_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2011]]></date>
</item><item>
    <title><![CDATA[3 signs you're a success on Facebook ]]></title>
    <link>http://www.imediaconnection.com/content/30422.asp</link>
    <description><![CDATA[Setting goals for your Facebook efforts doesn't need to feel overly complex or cumbersome. Here are some of the key metrics by which you can judge your brand's success.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schumacher_doug_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2011]]></date>
</item><item>
    <title><![CDATA[7 tips for a successful Facebook commerce page]]></title>
    <link>http://www.imediaconnection.com/content/30398.asp</link>
    <description><![CDATA[Facebook presents brands with unique ways to reach consumers during the purchase cycle -- but you must be prepared for the opportunities and challenges that will arise. Here's how to establish and maintain a successful Facebook commerce strategy.]]></description>
    <author><![CDATA[Sarah Hofstetter]]></author>
    <authorid><![CDATA[27478]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hofstetter_sarah_70x70.jpg]]></image>
    <date><![CDATA[November 04, 2011]]></date>
</item><item>
    <title><![CDATA[Using social media for customer service: 3 vital tactics ]]></title>
    <link>http://www.imediaconnection.com/content/30392.asp</link>
    <description><![CDATA[Companies have no choice but to embrace customer relations through social media if they want to remain relevant. Here's how to make sure you don't drop the ball.]]></description>
    <author><![CDATA[David Clarke]]></author>
    <authorid><![CDATA[5764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clarke_david_70x70.jpg]]></image>
    <date><![CDATA[November 02, 2011]]></date>
</item><item>
    <title><![CDATA[4 social media tips for customer engagement]]></title>
    <link>http://www.imediaconnection.com/content/30411.asp</link>
    <description><![CDATA[It's not always easy for brands to fit in the social arena. Use these four tips to align your social media with traditional branding and keep customers satisfied.<BR>]]></description>
    <author><![CDATA[Anand Subramaniam ]]></author>
    <authorid><![CDATA[8061]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_subramaniam_anand_70x70.jpg]]></image>
    <date><![CDATA[November 01, 2011]]></date>
</item><item>
    <title><![CDATA[The marketing potential of non-tweeters on Twitter]]></title>
    <link>http://www.imediaconnection.com/content/30304.asp</link>
    <description><![CDATA[It's easy to focus on those doing the tweeting. But it's the "passive audience" that has the real potential to spread your message. Here's why.]]></description>
    <author><![CDATA[Josh Mackey]]></author>
    <authorid><![CDATA[41117]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mackey_josh_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2011]]></date>
</item><item>
    <title><![CDATA[Can Google+ succeed among the common people?]]></title>
    <link>http://www.imediaconnection.com/content/30295.asp</link>
    <description><![CDATA[Still wondering whether Google+ can compete with Facebook? A recent study sheds light on what it will take for the platform to truly take off.]]></description>
    <author><![CDATA[Alejandro Rivas-Micoud]]></author>
    <authorid><![CDATA[40478]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rivas-micoud_alejandro_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2011]]></date>
</item><item>
    <title><![CDATA[The 7 deadly sins of Facebook page design]]></title>
    <link>http://www.imediaconnection.com/content/30331.asp</link>
    <description><![CDATA[Is your Facebook page lacking good aesthetics? Or worse, functionality? Let's dive into the biggest mistakes you can make when designing your brand's Facebook page.]]></description>
    <author><![CDATA[Lisa Wehr]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2011]]></date>
</item><item>
    <title><![CDATA[5 ways to get creative with 140 characters ]]></title>
    <link>http://www.imediaconnection.com/content/30302.asp</link>
    <description><![CDATA[Even if 140 characters seems like a beautifully simplified approach to marketing, mastering this concept is still a challenge. Here are several tips for killer ad copy within the confines of a tweet. ]]></description>
    <author><![CDATA[Jon Elvekrog]]></author>
    <authorid><![CDATA[29668]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elvekrog_jon_70x70.jpg]]></image>
    <date><![CDATA[October 21, 2011]]></date>
</item><item>
    <title><![CDATA[Why you shouldn't hire a social media manager ]]></title>
    <link>http://www.imediaconnection.com/content/30276.asp</link>
    <description><![CDATA[Before you start filling positions in this fast-growing field, consider whether such hires will truly move you toward your goals. Here are the reasons you might not want to post that job listing.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2011]]></date>
</item><item>
    <title><![CDATA[The world's worst social media advice: What to ignore ]]></title>
    <link>http://www.imediaconnection.com/content/30254.asp</link>
    <description><![CDATA[Every self-proclaimed social media "guru" is happy to tell you what your brand is doing right -- and wrong -- in social media. But these commonly heard opinions aren't as sound as they might seem.]]></description>
    <author><![CDATA[Lori Dicker]]></author>
    <authorid><![CDATA[3106]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dicker_lori_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2011]]></date>
</item><item>
    <title><![CDATA[How to avoid brand embarrassments in real-time]]></title>
    <link>http://www.imediaconnection.com/content/30252.asp</link>
    <description><![CDATA[When it comes to real-time marketing, it's important to be prepared for disaster. Here's why it's wise to have a plan in place and always know who's minding the store for your brand, day and night.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[October 11, 2011]]></date>
</item><item>
    <title><![CDATA[Why Facebook fans are useless]]></title>
    <link>http://www.imediaconnection.com/content/30235.asp</link>
    <description><![CDATA[On their own, Facebook "likes" don't hold any value. However, with the right approach, there are smart things that marketers can do to convert fans into true customers. Here's how.]]></description>
    <author><![CDATA[Amielle Lake]]></author>
    <authorid><![CDATA[26282]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lake_amielle_70x70.jpg]]></image>
    <date><![CDATA[October 11, 2011]]></date>
</item><item>
    <title><![CDATA[9 ways to lose friends and alienate people in social media ]]></title>
    <link>http://www.imediaconnection.com/content/30157.asp</link>
    <description><![CDATA[Too few brands are following time-tested communications best practices when engaging in social media. Avoid making the same mistakes by following these basic principles.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2011]]></date>
</item><item>
    <title><![CDATA[How to determine the real value of a Facebook fan]]></title>
    <link>http://www.imediaconnection.com/content/30099.asp</link>
    <description><![CDATA[While many brands are scrambling to establish an ever-growing number of Facebook fans, smart companies are also taking the time to weigh in on the quality of their followers. Here's how you can too.&nbsp; ]]></description>
    <author><![CDATA[Kimberly Struyk ]]></author>
    <authorid><![CDATA[34350]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_struyk_kimberly_70x70.jpg]]></image>
    <date><![CDATA[October 04, 2011]]></date>
</item><item>
    <title><![CDATA[How to find actionable insights from online conversations]]></title>
    <link>http://www.imediaconnection.com/content/30150.asp</link>
    <description><![CDATA[Online conversations about your brand are taking place right now. Learn how to listen, understand, and act on that data in order to unleash new sales.]]></description>
    <author><![CDATA[Mark Johnson]]></author>
    <authorid><![CDATA[40431 ]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_johnson_mark_70x70.jpg]]></image>
    <date><![CDATA[October 03, 2011]]></date>
</item><item>
    <title><![CDATA[How the "new Facebook" impacts news feed optimization]]></title>
    <link>http://www.imediaconnection.com/content/30132.asp</link>
    <description><![CDATA[Facebook's recent changes to its platform could provide significant advantages for brand marketers. Here's a brief summary of some of these key enhancements, and how they will impact day-to-day marketing. ]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70_v3.jpg]]></image>
    <date><![CDATA[September 30, 2011]]></date>
</item><item>
    <title><![CDATA[How to get the metrics lowdown on Twitter... for free]]></title>
    <link>http://www.imediaconnection.com/content/30101.asp</link>
    <description><![CDATA[So you think Twitter isn't for your brand? Wake up. Get in touch with your inner tweeter with five tools to start energizing your audience engagement.]]></description>
    <author><![CDATA[Dita Quinones]]></author>
    <authorid><![CDATA[38679]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_quinones_dita-70x70.jpg]]></image>
    <date><![CDATA[September 29, 2011]]></date>
</item><item>
    <title><![CDATA[Using brand "mentions" to close the deal]]></title>
    <link>http://www.imediaconnection.com/content/30113.asp</link>
    <description><![CDATA[Luckily for marketers, there's a lot of transparency in online conversations with consumers. Learn how to use those "mentions" to your sales advantage in three easy steps.]]></description>
    <author><![CDATA[Jenny Vance]]></author>
    <authorid><![CDATA[40451]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vance_jenny_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2011]]></date>
</item><item>
    <title><![CDATA[How Facebook is reinventing digital advertising]]></title>
    <link>http://www.imediaconnection.com/content/30096.asp</link>
    <description><![CDATA[More and more media will be consumed within Facebook, given the size of its user base, and those who don't abandon advertising completely need to reassess how to reach consumers in this fragmented media ecosystem. Here's why.<BR>]]></description>
    <author><![CDATA[Rebecca Lieb ]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[September 27, 2011]]></date>
</item><item>
    <title><![CDATA[6 big Facebook opportunities brands are missing ]]></title>
    <link>http://www.imediaconnection.com/content/30033.asp</link>
    <description><![CDATA[Shouldn't marketers have figured out how to harness the full power of Facebook by now? Here are the facets of the platform that are often overlooked -- but shouldn't be.]]></description>
    <author><![CDATA[David Clarke]]></author>
    <authorid><![CDATA[5764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clarke_david_70x70.jpg]]></image>
    <date><![CDATA[September 21, 2011]]></date>
</item><item>
    <title><![CDATA[5 tips for responding to a crisis in real-time]]></title>
    <link>http://www.imediaconnection.com/content/30037.asp</link>
    <description><![CDATA[Without a social media crisis communication plan ready, it's hard to know how to respond to customers when something goes wrong. Here's a checklist of things to consider before calamity strikes.]]></description>
    <author><![CDATA[Allison Canty]]></author>
    <authorid><![CDATA[37534]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_canty_allison_70x70.jpg]]></image>
    <date><![CDATA[September 21, 2011]]></date>
</item><item>
    <title><![CDATA[Tips for taking your social media efforts global]]></title>
    <link>http://www.imediaconnection.com/content/29939.asp</link>
    <description><![CDATA[The majority of Facebook and Twitter users live outside the United States -- a tempting prospect for brands looking to reach untapped markets through social media. Before setting your overseas social campaign in motion, review these tips and best practices. ]]></description>
    <author><![CDATA[Jenna Lebel]]></author>
    <authorid><![CDATA[40624]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lebel_jenna_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2011]]></date>
</item><item>
    <title><![CDATA[How to use negative feedback to benefit your brand]]></title>
    <link>http://www.imediaconnection.com/content/29961.asp</link>
    <description><![CDATA["Your brand is terrible." While sentiments such as this are sprawled across the web, they shouldn't be cause for panic. See why negative feedback can be a positive thing for brands. ]]></description>
    <author><![CDATA[Jamie Pappas ]]></author>
    <authorid><![CDATA[39698 ]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pappas_jamie_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2011]]></date>
</item><item>
    <title><![CDATA[Facebook content calendars: The 4 vital pieces]]></title>
    <link>http://www.imediaconnection.com/content/29966.asp</link>
    <description><![CDATA[There's more science behind posting to Facebook than you might think. Learn how to determine the optimal frequency, timing, context, and media types for your brand's wall.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doug_schumacher_70x70.jpg]]></image>
    <date><![CDATA[September 14, 2011]]></date>
</item><item>
    <title><![CDATA[Marketing beyond Facebook and Twitter]]></title>
    <link>http://www.imediaconnection.com/content/29862.asp</link>
    <description><![CDATA[To truly capitalize on the benefits that the social web offers, brands must research and explore other opportunities. Read about fantastic alternatives and get started today.]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2011]]></date>
</item><item>
    <title><![CDATA[The secrets to success with Facebook Ads]]></title>
    <link>http://www.imediaconnection.com/content/29808.asp</link>
    <description><![CDATA[Forward-thinking marketers are working to make their ads stand out among the 600 million users on Facebook. Here's how&nbsp;you can too. ]]></description>
    <author><![CDATA[Matt Lawson]]></author>
    <authorid><![CDATA[32110]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lawson_matthew_70x70.jpg]]></image>
    <date><![CDATA[September 02, 2011]]></date>
</item><item>
    <title><![CDATA[Tips on using social as a traffic and subscription model]]></title>
    <link>http://www.imediaconnection.com/content/29844.asp</link>
    <description><![CDATA[Email newsletters are far from dead, but there are many other channels in which users find, consume, and share content. Here's how to drive more eyeballs to your web pages.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2011]]></date>
</item><item>
    <title><![CDATA[5 PR nightmares you should have seen coming ]]></title>
    <link>http://www.imediaconnection.com/content/29837.asp</link>
    <description><![CDATA[Maintaining good public relations hinges on being prepared. Here are the recommended remedies to the cringe-worthy scenarios in which brands often find themselves.]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
    <date><![CDATA[August 31, 2011]]></date>
</item><item>
    <title><![CDATA[3 ways your brand can be more human ]]></title>
    <link>http://www.imediaconnection.com/content/29788.asp</link>
    <description><![CDATA[People relate to other people much more so than they relate to companies or institutions. Here's how your brand can tap into that deeper sense of trust.]]></description>
    <author><![CDATA[Francois Gossieaux]]></author>
    <authorid><![CDATA[39594]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gossieaux_francois_70x70.jpg]]></image>
    <date><![CDATA[August 29, 2011]]></date>
</item><item>
    <title><![CDATA[What to do after your brand hits 1 million Facebook fans]]></title>
    <link>http://www.imediaconnection.com/content/29761.asp</link>
    <description><![CDATA[Your brand hit the Facebook jackpot. Great! What should you do now? Read on for some key strategies you shouldn't overlook.]]></description>
    <author><![CDATA[Raashee Gupta ]]></author>
    <authorid><![CDATA[18363]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gupta_raashee_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2011]]></date>
</item><item>
    <title><![CDATA[4 factors driving the social coupon hype ]]></title>
    <link>http://www.imediaconnection.com/content/29762.asp</link>
    <description><![CDATA[Thanks to the sudden popularity of social couponing, consumers have become accustomed to daily deals. Find out how to adjust your plans accordingly. <BR>]]></description>
    <author><![CDATA[Wade Allen]]></author>
    <authorid><![CDATA[37462]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_allen_wade_70x70.jpg]]></image>
    <date><![CDATA[August 23, 2011]]></date>
</item><item>
    <title><![CDATA[How to hire the ultimate community manager]]></title>
    <link>http://www.imediaconnection.com/content/29755.asp</link>
    <description><![CDATA[The wrong person tweeting or writing on a Facebook wall can make a brand look insipid, off-message, or worse. Use this article as a guide to finding and hiring a qualified social media manager. ]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2011]]></date>
</item><item>
    <title><![CDATA[The latest trends in social commerce]]></title>
    <link>http://www.imediaconnection.com/content/29670.asp</link>
    <description><![CDATA[Social commerce is evolving quickly, and consumers are sharing products online more than ever. Here's how to harness the growing power of this movement.]]></description>
    <author><![CDATA[Jeff Ragovin]]></author>
    <authorid><![CDATA[7618]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ragovin_jeff_70x70.jpg]]></image>
    <date><![CDATA[August 09, 2011]]></date>
</item><item>
    <title><![CDATA[Social media insights you can glean from online dating sites]]></title>
    <link>http://www.imediaconnection.com/content/29672.asp</link>
    <description><![CDATA[What can social business learn from Match.com? Read on to gain valuable new insights on social media strategy.]]></description>
    <author><![CDATA[Sterling Raphael]]></author>
    <authorid><![CDATA[39780]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_raphael_sterling_70x70.jpg]]></image>
    <date><![CDATA[August 09, 2011]]></date>
</item><item>
    <title><![CDATA[Why nobody is paying attention to your social media ]]></title>
    <link>http://www.imediaconnection.com/content/29669.asp</link>
    <description><![CDATA[With most brands now invested in social media marketing, it's hard not to become just another face in the crowd. Avoid these mistakes and steal back the spotlight. ]]></description>
    <author><![CDATA[Matthew Roche]]></author>
    <authorid><![CDATA[39852]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_matthew_70x70.jpg]]></image>
    <date><![CDATA[August 08, 2011]]></date>
</item><item>
    <title><![CDATA[How to transform yourself into a brand]]></title>
    <link>http://www.imediaconnection.com/content/29635.asp</link>
    <description><![CDATA[Personal brands open up doors and create opportunities -- and they also can do the reverse. Use this article as your guide to boosting the brand of "you" and preventing missteps.]]></description>
    <author><![CDATA[Kent Speakman]]></author>
    <authorid><![CDATA[17191]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_speakman_kent_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2011]]></date>
</item><item>
    <title><![CDATA[The best time to test and optimize your email campaigns]]></title>
    <link>http://www.imediaconnection.com/content/29640.asp</link>
    <description><![CDATA[Summer is the prime time to prepare an email campaign before the intensity of the busy back-to-school and holiday seasons arrives. Here's why you should take action today.]]></description>
    <author><![CDATA[Rusty Warner]]></author>
    <authorid><![CDATA[36834]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_warner_rusty_70.jpg]]></image>
    <date><![CDATA[August 04, 2011]]></date>
</item><item>
    <title><![CDATA[What brand marketers can learn from PR]]></title>
    <link>http://www.imediaconnection.com/content/29626.asp</link>
    <description><![CDATA[Public relations is no longer just about media. The challenge now is to locate and target the influencers through SEO and social media. Here's how brand marketers can utilize this new-school approach to creating awareness.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[August 02, 2011]]></date>
</item><item>
    <title><![CDATA[5 brands that post terrible Facebook updates ]]></title>
    <link>http://www.imediaconnection.com/content/29615.asp</link>
    <description><![CDATA[It's easy for people to "unlike" a brand. Don't tempt them by employing these lazy and irritating tactics.]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[August 01, 2011]]></date>
</item><item>
    <title><![CDATA[Why Twitter is for twits ]]></title>
    <link>http://www.imediaconnection.com/content/29609.asp</link>
    <description><![CDATA[While there is no denying Twitter's popularity, the verdict is still out on its marketing value. Find out why a tweet isn't worth its weight in feathers.]]></description>
    <author><![CDATA[Osas Obaiza]]></author>
    <authorid><![CDATA[35190]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_obaiza_osas_70.jpg]]></image>
    <date><![CDATA[July 28, 2011]]></date>
</item><item>
    <title><![CDATA[5 steps to success with daily deals]]></title>
    <link>http://www.imediaconnection.com/content/29548.asp</link>
    <description><![CDATA[If you're a business owner, it's important to be prepared prior to running an online deal. You can easily find success with group buying by following these guidelines.]]></description>
    <author><![CDATA[Rich Razgaitis]]></author>
    <authorid><![CDATA[39600]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_razgaitis_rich_70x70.jpg]]></image>
    <date><![CDATA[July 27, 2011]]></date>
</item><item>
    <title><![CDATA[Forces that secretly control your campaigns]]></title>
    <link>http://www.imediaconnection.com/content/29597.asp</link>
    <description><![CDATA[In marketing, we only focus on a handful of indicators to determine the efficacy of our social campaigns -- Facebook fans, Twitter followers, and the like. Read on to find out what powers these elements, and start strengthening them today. ]]></description>
    <author><![CDATA[Peter Shankman]]></author>
    <authorid><![CDATA[10363]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shankman_peter_70x70.jpg]]></image>
    <date><![CDATA[July 27, 2011]]></date>
</item><item>
    <title><![CDATA[Why Facebook "likes" aren't always friendly ]]></title>
    <link>http://www.imediaconnection.com/content/29604.asp</link>
    <description><![CDATA[While brands do whatever possible to increase their Facebook "likes," they seem to be missing the bigger picture. Read on to understand what you're doing wrong.]]></description>
    <author><![CDATA[Macky Drese ]]></author>
    <authorid><![CDATA[39637]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_drese_macky_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2011]]></date>
</item><item>
    <title><![CDATA[Social buying: The right choice for your brand]]></title>
    <link>http://www.imediaconnection.com/content/29560.asp</link>
    <description><![CDATA[Are sites like Groupon and LivingSocial helping or hurting businesses? Watch as a handful of brands explain how social buying has worked for them.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110719_IndustryInt_V4_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2011]]></date>
</item><item>
    <title><![CDATA[Paid social media: 5 opportunities you're overlooking ]]></title>
    <link>http://www.imediaconnection.com/content/29531.asp</link>
    <description><![CDATA[Owned and earned media are great, but if you're ignoring paid opportunities in social media, your strategy is incomplete. Consider exploring these opportunities.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[July 20, 2011]]></date>
</item><item>
    <title><![CDATA[A quick guide to 5 social media platforms]]></title>
    <link>http://www.imediaconnection.com/content/29510.asp</link>
    <description><![CDATA[Here's a five-minute breakdown&nbsp;of&nbsp;the most commonly used social media platforms, and what marketers can do to succeed on each one.]]></description>
    <author><![CDATA[Linda Ireland]]></author>
    <authorid><![CDATA[39462]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ireland_linda_70x70.jpg]]></image>
    <date><![CDATA[July 15, 2011]]></date>
</item><item>
    <title><![CDATA[A quick guide for video success in social media]]></title>
    <link>http://www.imediaconnection.com/content/29514.asp</link>
    <description><![CDATA[New research proves that time spent with social media can improve engagement with online video for brands and businesses. Find out how to get the most bang for your buck.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[July 14, 2011]]></date>
</item><item>
    <title><![CDATA[When social media goes to hell: 4 action plans]]></title>
    <link>http://www.imediaconnection.com/content/29490.asp</link>
    <description><![CDATA[No matter how carefully planned your strategy is, a brand's social media reputation can burst into flames with little warning. Let's examine four common crises and how to remedy them.]]></description>
    <author><![CDATA[Eric Anderson]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2011]]></date>
</item><item>
    <title><![CDATA[3 user experience principles to live by]]></title>
    <link>http://www.imediaconnection.com/content/29469.asp</link>
    <description><![CDATA[Users desire control and want to know where they are and where they can go at all times. Here is how to keep them behind the wheel with a stronger user experience design strategy.]]></description>
    <author><![CDATA[Tara Loosvelt]]></author>
    <authorid><![CDATA[39557 ]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_loosvelt_tara_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2011]]></date>
</item><item>
    <title><![CDATA[7 ways to fuel fandom on Facebook]]></title>
    <link>http://www.imediaconnection.com/content/29468.asp</link>
    <description><![CDATA[The key to facilitating engagement lies in acquiring fans on Facebook. Employ these tactics if you're looking to grow your base of followers.]]></description>
    <author><![CDATA[Matthew Wurst]]></author>
    <authorid><![CDATA[39639]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wurst_matt_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2011]]></date>
</item><item>
    <title><![CDATA[When it's OK to confuse your customers ]]></title>
    <link>http://www.imediaconnection.com/content/29459.asp</link>
    <description><![CDATA[Marketers need to know how context can filter cognitive and emotional response -- both in physical and digital environments. If you don't pay attention to these filters, your target consumers may miss your message. Here's why.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2011]]></date>
</item><item>
    <title><![CDATA[2 social media startups to watch]]></title>
    <link>http://www.imediaconnection.com/content/29464.asp</link>
    <description><![CDATA[As more brands, businesses, and indie producers rely on social media for their marketing, here are two social media analytics startups that agencies and brands should keep an eye on.]]></description>
    <author><![CDATA[Daisy Whitney ]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[June 30, 2011]]></date>
</item><item>
    <title><![CDATA[Why social activity trumps social media]]></title>
    <link>http://www.imediaconnection.com/content/29449.asp</link>
    <description><![CDATA[Social activity is a different way of looking at what happens in the social realm -- not the medium itself, but what people are doing on it. Learn how this new mindset can benefit your brand.]]></description>
    <author><![CDATA[Chris Cunningham]]></author>
    <authorid><![CDATA[2209]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Chris_Cunningham_70x70.jpg]]></image>
    <date><![CDATA[June 29, 2011]]></date>
</item><item>
    <title><![CDATA[8 brands that were forced to apologize ]]></title>
    <link>http://www.imediaconnection.com/content/29423.asp</link>
    <description><![CDATA[When brands make mistakes, apologies are expected. Or are they? Here's a look at some of the biggest brand faux pas in recent memory, and the brand reactions that might surprise you.]]></description>
    <author><![CDATA[Jennifer Marlo]]></author>
    <authorid><![CDATA[35826]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Marlo_Jennifer_70x70.jpg]]></image>
    <date><![CDATA[June 29, 2011]]></date>
</item><item>
    <title><![CDATA[This year's best social media campaigns to date]]></title>
    <link>http://www.imediaconnection.com/content/29387.asp</link>
    <description><![CDATA[Social media marketing is one of the fastest evolving areas in digital. Find out which brands' campaigns have been a cut above the rest this year.]]></description>
    <author><![CDATA[Amy Vernon]]></author>
    <authorid><![CDATA[35789]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Vernon_Amy_70x70.jpg]]></image>
    <date><![CDATA[June 27, 2011]]></date>
</item><item>
    <title><![CDATA[Beyond Groupon: 5 market-moving trends in social couponing ]]></title>
    <link>http://www.imediaconnection.com/content/29415.asp</link>
    <description><![CDATA[Social couponing is becoming a billion-dollar business. Let's take a look at the newest trends in social couponing and how your brand can leverage them.]]></description>
    <author><![CDATA[Sonia Meisenheimer]]></author>
    <authorid><![CDATA[38016]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meisenhemier_sonia_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2011]]></date>
</item><item>
    <title><![CDATA[4 ways to stomp out a social media wildfire ]]></title>
    <link>http://www.imediaconnection.com/content/29346.asp</link>
    <description><![CDATA[Just like a real wildfire, damage and injury can occur after a social media disaster. Here's how to cover all your bases and keep the mess contained.]]></description>
    <author><![CDATA[Jennifer Samples]]></author>
    <authorid><![CDATA[4435]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_samples_jennifer_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2011]]></date>
</item><item>
    <title><![CDATA[How to master social business intelligence]]></title>
    <link>http://www.imediaconnection.com/content/29284.asp</link>
    <description><![CDATA[Smart businesses know how to leverage social media to gain a competitive advantage. Here are the three key components that you need to exercise true business intelligence online. ]]></description>
    <author><![CDATA[Ashish Gambhir]]></author>
    <authorid><![CDATA[39248]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gambhir_ashish_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2011]]></date>
</item><item>
    <title><![CDATA[Advanced LinkedIn strategies for marketers]]></title>
    <link>http://www.imediaconnection.com/content/29335.asp</link>
    <description><![CDATA[If you're currently using LinkedIn only to network, you're missing the true power of the platform. Learn how to optimize your personal and company profiles.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2011]]></date>
</item><item>
    <title><![CDATA[The decline of online reviews]]></title>
    <link>http://www.imediaconnection.com/content/29333.asp</link>
    <description><![CDATA[Consumers today are much more likely to "like" a local business than to review it online. Here's how your strategy should be adapting.]]></description>
    <author><![CDATA[Kara Nortman]]></author>
    <authorid><![CDATA[39244]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nortman_kara_70x70.jpg]]></image>
    <date><![CDATA[June 21, 2011]]></date>
</item><item>
    <title><![CDATA[4 ways to fail at social media ]]></title>
    <link>http://www.imediaconnection.com/content/29308.asp</link>
    <description><![CDATA[We still don't know how to measure social media success -- or failure. Here are four ways to tell your investment isn't paying off. ]]></description>
    <author><![CDATA[Jonathan Salem Baskin]]></author>
    <authorid><![CDATA[38589]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baskin_jonathan_70.JPG]]></image>
    <date><![CDATA[June 21, 2011]]></date>
</item><item>
    <title><![CDATA[How to prepare for a social media thrashing]]></title>
    <link>http://www.imediaconnection.com/content/29258.asp</link>
    <description><![CDATA[Social media, while extremely valuable, is also the place where negative sentiment about your brand is born and disseminated. Having a system in place will help minimize the damage -- or eradicate it all together. ]]></description>
    <author><![CDATA[David Vap]]></author>
    <authorid><![CDATA[39164]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vap_david_70x70.jpg]]></image>
    <date><![CDATA[June 20, 2011]]></date>
</item><item>
    <title><![CDATA[9 things brands should never do on Facebook]]></title>
    <link>http://www.imediaconnection.com/content/29273.asp</link>
    <description><![CDATA[You can't please everyone on Facebook, but that doesn't mean you shouldn't try. When establishing a brand presence on this popular social platform, don't alienate or offend your fan base -- or else.]]></description>
    <author><![CDATA[Charles Lauller]]></author>
    <authorid><![CDATA[39327]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lauller_charles_70.jpg]]></image>
    <date><![CDATA[June 17, 2011]]></date>
</item><item>
    <title><![CDATA[What is a brand worth to a Facebook fan?]]></title>
    <link>http://www.imediaconnection.com/content/29305.asp</link>
    <description><![CDATA[In the swirl of algorithms and activation schemes, we may have lost sight of the most important Facebook question. Read on for insights from a panel of experts on how to keep fans happy in the long-term.]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70_v3.jpg]]></image>
    <date><![CDATA[June 17, 2011]]></date>
</item><item>
    <title><![CDATA[Brands' favorite social media marketing]]></title>
    <link>http://www.imediaconnection.com/content/29304.asp</link>
    <description><![CDATA[When it comes to finding the best brands on social media, who better to evaluate this than a handful of branding thought leaders? Watch to find out which brands are pushing the envelope.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110608_IndustryInterview_Q3_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2011]]></date>
</item><item>
    <title><![CDATA[5 ways to harness the marketing power of Quora]]></title>
    <link>http://www.imediaconnection.com/content/29231.asp</link>
    <description><![CDATA[Get ahead of the competition by mastering the marketing opportunities Quora has to offer. Here are five simple steps to get you started. ]]></description>
    <author><![CDATA[Ashley Reed]]></author>
    <authorid><![CDATA[39185]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reed_ashley_70x70.jpg]]></image>
    <date><![CDATA[June 14, 2011]]></date>
</item><item>
    <title><![CDATA[Brands' biggest social media moves]]></title>
    <link>http://www.imediaconnection.com/content/29250.asp</link>
    <description><![CDATA[We asked four branding thought leaders to tell us their most dynamic social media effort from the past six months. Watch to find out what they had to say.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110608_IndustryInterview_Q2_70x70.jpg]]></image>
    <date><![CDATA[June 09, 2011]]></date>
</item><item>
    <title><![CDATA[How Facebook could dominate retail marketing]]></title>
    <link>http://www.imediaconnection.com/content/29203.asp</link>
    <description><![CDATA[Learn how Facebook and other social sites could become contenders in the retail marketing arena.]]></description>
    <author><![CDATA[Jeff Weitzman]]></author>
    <authorid><![CDATA[117]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weitzman_jeff_70x70.jpg]]></image>
    <date><![CDATA[June 08, 2011]]></date>
</item><item>
    <title><![CDATA[3 ways to segment your Facebook fan base]]></title>
    <link>http://www.imediaconnection.com/content/29201.asp</link>
    <description><![CDATA[It is critical for marketers to understand who their Facebook audiences are and how to reach them in more targeted ways. Read on to better understand the key audience "types" on Facebook.]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70_v3.jpg]]></image>
    <date><![CDATA[June 02, 2011]]></date>
</item><item>
    <title><![CDATA[How brands can win customers with social games]]></title>
    <link>http://www.imediaconnection.com/content/29191.asp</link>
    <description><![CDATA[Marketers are finally jumping aboard the social games starship. Check out these tips that will place your brand's social gaming campaign light-years ahead of the competition.]]></description>
    <author><![CDATA[Judy Wade]]></author>
    <authorid><![CDATA[38711]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wade_judy_70x70.jpg]]></image>
    <date><![CDATA[June 01, 2011]]></date>
</item><item>
    <title><![CDATA[9 social media questions you're afraid to ask]]></title>
    <link>http://www.imediaconnection.com/content/29125.asp</link>
    <description><![CDATA[Many brands are still unsure of how best to use Facebook and Twitter to their advantage. Learn how to tailor your social media strategy with these no-nonsense answers. ]]></description>
    <author><![CDATA[Melonie Gallegos]]></author>
    <authorid><![CDATA[39034]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_melonie_gallegos_70x70.jpg]]></image>
    <date><![CDATA[May 27, 2011]]></date>
</item><item>
    <title><![CDATA[Overlooked best practices for email design]]></title>
    <link>http://www.imediaconnection.com/content/29170.asp</link>
    <description><![CDATA[In the world of email, a healthy balance of text, images, and graphics leads to more conversions. Find out what you can do to improve your emails and, ultimately, increase ROI.<BR>]]></description>
    <author><![CDATA[John Murphy]]></author>
    <authorid><![CDATA[38886]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_murphy_john_70x70.jpg]]></image>
    <date><![CDATA[May 27, 2011]]></date>
</item><item>
    <title><![CDATA[How to optimize your social media: 3 do's and don'ts ]]></title>
    <link>http://www.imediaconnection.com/content/29156.asp</link>
    <description><![CDATA[Watch as Daisy Whitney outlines some tips from social media expert Scott Meldrum on how to succeed (and fail) in the social sphere.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[May 26, 2011]]></date>
</item><item>
    <title><![CDATA[Marketing insights behind women's social media patterns]]></title>
    <link>http://www.imediaconnection.com/content/29155.asp</link>
    <description><![CDATA[Women are using social media more than ever. Check out the latest research and see how brands can reach them in this arena.]]></description>
    <author><![CDATA[Elisa Camahort Page]]></author>
    <authorid><![CDATA[38676]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_camahort_page_elisa_70x70.jpg]]></image>
    <date><![CDATA[May 25, 2011]]></date>
</item><item>
    <title><![CDATA[5 trends that could take down Facebook]]></title>
    <link>http://www.imediaconnection.com/content/29065.asp</link>
    <description><![CDATA[Facebook is on top now, but what's stopping it from going the way of Myspace in a few years? Here are the industry shifts that could sink Zuckerberg. ]]></description>
    <author><![CDATA[Dave Knox]]></author>
    <authorid><![CDATA[33449]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_knox_dave_70x70.jpg]]></image>
    <date><![CDATA[May 24, 2011]]></date>
</item><item>
    <title><![CDATA[5 tips for building a super-sticky Facebook page ]]></title>
    <link>http://www.imediaconnection.com/content/29100.asp</link>
    <description><![CDATA[Your goal on Facebook should be to create an experience that makes users want to return and engage more. Here's how you can make your page socially sticky.]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[May 23, 2011]]></date>
</item><item>
    <title><![CDATA[How to stand out among social media clutter]]></title>
    <link>http://www.imediaconnection.com/content/29077.asp</link>
    <description><![CDATA[Strong narratives can help brands explain complex issues in a format that is entertaining, engaging, and educational. Discover how stories can draw viewers back to your social media properties again and again. ]]></description>
    <author><![CDATA[Keredy Stott]]></author>
    <authorid><![CDATA[33375]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stott_keredy_70x70.jpg]]></image>
    <date><![CDATA[May 17, 2011]]></date>
</item><item>
    <title><![CDATA[How to unleash the power of your brand's crowd]]></title>
    <link>http://www.imediaconnection.com/content/29073.asp</link>
    <description><![CDATA[Your crowd consists of the individuals who will go the extra mile for your brand. Learn how to harness this powerful resource.]]></description>
    <author><![CDATA[Brandon Evans]]></author>
    <authorid><![CDATA[38544]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_evans_brandon_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2011]]></date>
</item><item>
    <title><![CDATA[5 reasons social media is a waste of marketing dollars]]></title>
    <link>http://www.imediaconnection.com/content/29053.asp</link>
    <description><![CDATA[Recent industry news suggests that social media campaigns haven't proven to be viable marketing activities. Learn where brands are going wrong -- and how they can get back on track.]]></description>
    <author><![CDATA[Jonathan Salem Baskin]]></author>
    <authorid><![CDATA[38589]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baskin_jonathan_70.JPG]]></image>
    <date><![CDATA[May 16, 2011]]></date>
</item><item>
    <title><![CDATA[5 signs people think your brand is a social media liar]]></title>
    <link>http://www.imediaconnection.com/content/29047.asp</link>
    <description><![CDATA[Many companies come across as insincere on social despite their best efforts. Read ahead for five signs that your message has gone awry -- and solutions to get you back on track. ]]></description>
    <author><![CDATA[Peter Shankman]]></author>
    <authorid><![CDATA[10363]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shankman_peter_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2011]]></date>
</item><item>
    <title><![CDATA[Facebook codes of conduct for your brand]]></title>
    <link>http://www.imediaconnection.com/content/29038.asp</link>
    <description><![CDATA[It's essential for brands to have a clear and effective internal strategy for employees on social media. Read ahead to find out what your rules should be.]]></description>
    <author><![CDATA[Calum Brannan]]></author>
    <authorid><![CDATA[38421]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brannan_calum_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2011]]></date>
</item><item>
    <title><![CDATA[New lessons from 6 tweets gone wrong]]></title>
    <link>http://www.imediaconnection.com/content/29030.asp</link>
    <description><![CDATA[A Twitter foul-up can boost a brand's reputation just as easily as it can damage it. Here's a look at the most interesting Twitter snafus in recent history. ]]></description>
    <author><![CDATA[Jennifer Marlo]]></author>
    <authorid><![CDATA[35826]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Marlo_Jennifer_70x70.jpg]]></image>
    <date><![CDATA[May 11, 2011]]></date>
</item><item>
    <title><![CDATA[7 success strategies for "always on" marketing ]]></title>
    <link>http://www.imediaconnection.com/content/28947.asp</link>
    <description><![CDATA[Today's 24/7 marketplace demands that brands continually re-invent themselves to stay relevant. Consider these tactical moves that will help you to keep your customers engaged in the ever-changing marketing game.]]></description>
    <author><![CDATA[Cameron Bruns]]></author>
    <authorid><![CDATA[38227]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/BRUNS-Cameron70x70.jpg]]></image>
    <date><![CDATA[May 03, 2011]]></date>
</item><item>
    <title><![CDATA[The serious shortcomings of Facebook Messages ]]></title>
    <link>http://www.imediaconnection.com/content/28950.asp</link>
    <description><![CDATA[Facebook's entry into email set off alarms for marketers who have long worried about what Facebook's meteoric growth would mean for the email channel. Here's why they have little reason for concern -- at the moment.]]></description>
    <author><![CDATA[Jeffrey Rohrs]]></author>
    <authorid><![CDATA[38508]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rohrs_Jeff_70x70.jpg]]></image>
    <date><![CDATA[May 02, 2011]]></date>
</item><item>
    <title><![CDATA[The shortcomings of Facebook "likes"]]></title>
    <link>http://www.imediaconnection.com/content/28932.asp</link>
    <description><![CDATA[One of Facebook's most popular features offers no opportunity for further dialogue with consumers. Learn why you should not be relying on "likes" alone.]]></description>
    <author><![CDATA[Amielle Lake]]></author>
    <authorid><![CDATA[26282]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lake_amielle_70x70.jpg]]></image>
    <date><![CDATA[April 28, 2011]]></date>
</item><item>
    <title><![CDATA[Can Google "win" at social?]]></title>
    <link>http://www.imediaconnection.com/content/28893.asp</link>
    <description><![CDATA[Other than YouTube, every one of Google's social experiments has fallen flat. Here's what the search giant needs to focus on instead.]]></description>
    <author><![CDATA[Dave Martin]]></author>
    <authorid><![CDATA[11237]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Martin_Dave70x70.jpg]]></image>
    <date><![CDATA[April 28, 2011]]></date>
</item><item>
    <title><![CDATA[How Facebook rescued the local business ]]></title>
    <link>http://www.imediaconnection.com/content/28885.asp</link>
    <description><![CDATA[Facebook is helping to make the web commerce experience more human. Here are some tips that can help your brand add a personal touch to its social messages. <BR>]]></description>
    <author><![CDATA[Craig Donato]]></author>
    <authorid><![CDATA[38135]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Donato_Craig70x70.jpg]]></image>
    <date><![CDATA[April 26, 2011]]></date>
</item><item>
    <title><![CDATA[5 ways Facebook is changing search marketing ]]></title>
    <link>http://www.imediaconnection.com/content/28875.asp</link>
    <description><![CDATA[As Facebook grows in size and influence, it is affecting how consumers access information. Consider these implications for search and learn how you can stay ahead of the curve.]]></description>
    <author><![CDATA[Stephen Anderson ]]></author>
    <authorid><![CDATA[38021]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_stephen_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2011]]></date>
</item><item>
    <title><![CDATA[10 Facebook lessons from Apple vs. Google ]]></title>
    <link>http://www.imediaconnection.com/content/28863.asp</link>
    <description><![CDATA[Facebook is an incredible medium for stirring the fires of fan engagement. See the lessons one agency gleaned from its social media experiment -- one year and 55,000 "likes" later.]]></description>
    <author><![CDATA[David Clarke]]></author>
    <authorid><![CDATA[5764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clarke_david_70x70.jpg]]></image>
    <date><![CDATA[April 18, 2011]]></date>
</item><item>
    <title><![CDATA[10 simple tips for Facebook and Twitter success]]></title>
    <link>http://www.imediaconnection.com/content/28857.asp</link>
    <description><![CDATA[Social media is a vital part of digital strategy, but how do you ensure you are engaging with consumers in a relevant and meaningful way? Use these tips to make sure the right message is coming across. ]]></description>
    <author><![CDATA[Julie Glassman]]></author>
    <authorid><![CDATA[38287]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_glassman_julie_70x70.jpg]]></image>
    <date><![CDATA[April 14, 2011]]></date>
</item><item>
    <title><![CDATA[How to guarantee positive brand interactions on social]]></title>
    <link>http://www.imediaconnection.com/content/28778.asp</link>
    <description><![CDATA[Managing your brand's social media presence can be challenging, especially when it comes to negative comments and tweets. Read&nbsp;on for some simple solutions. ]]></description>
    <author><![CDATA[Justin Schuster]]></author>
    <authorid><![CDATA[37961]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Schuster_Justin_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2011]]></date>
</item><item>
    <title><![CDATA[Critical mom blogger realities that you're overlooking]]></title>
    <link>http://www.imediaconnection.com/content/28682.asp</link>
    <description><![CDATA[The term "mommy blogger" doesn't come close to accurately describing this dynamic and diverse group of influentials. Here are some insights and statistics that might surprise you.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2011]]></date>
</item><item>
    <title><![CDATA[7 things you need to know about location-based marketing ]]></title>
    <link>http://www.imediaconnection.com/content/28765.asp</link>
    <description><![CDATA[Whether you're ready to get started or still weighing your options, here are some considerations when plotting your brand's location-based strategy.]]></description>
    <author><![CDATA[Sonia Meisenheimer]]></author>
    <authorid><![CDATA[38016]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meisenhemier_sonia_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2011]]></date>
</item><item>
    <title><![CDATA[7 brands that post awesome Facebook updates ]]></title>
    <link>http://www.imediaconnection.com/content/28736.asp</link>
    <description><![CDATA[As Facebook implements more ways for users to control the content in their news feeds, brands need to be especially creative to make the cut. Consider these proven approaches.]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[March 28, 2011]]></date>
</item><item>
    <title><![CDATA[The best way to build digital relationships]]></title>
    <link>http://www.imediaconnection.com/content/28658.asp</link>
    <description><![CDATA[Online relationships with consumers are crucial for brands. Use these guidelines as a model for your company's social media interactions. ]]></description>
    <author><![CDATA[Ekaterina Walter]]></author>
    <authorid><![CDATA[37957]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_walter_ekaterina_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2011]]></date>
</item><item>
    <title><![CDATA[The future of social gaming  ]]></title>
    <link>http://www.imediaconnection.com/content/28680.asp</link>
    <description><![CDATA[Social gaming is transforming the way people interact online. With rising time spent and numbers of users, it's a great time for brands to take notice of this medium's tremendous potential. <BR>]]></description>
    <author><![CDATA[Osas Obaiza]]></author>
    <authorid><![CDATA[35190]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_obaiza_osas_70.jpg]]></image>
    <date><![CDATA[March 24, 2011]]></date>
</item><item>
    <title><![CDATA[How brands can leverage the new Facebook layout]]></title>
    <link>http://www.imediaconnection.com/content/28679.asp</link>
    <description><![CDATA[By now, your brand probably has a Facebook page. But are you up to speed? Check out these five tips to make the most of the new layout. ]]></description>
    <author><![CDATA[Pete Goold]]></author>
    <authorid><![CDATA[37847]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goold_pete_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2011]]></date>
</item><item>
    <title><![CDATA[A brand's etiquette guide to social media postings]]></title>
    <link>http://www.imediaconnection.com/content/28718.asp</link>
    <description><![CDATA[How can a marketer gauge what content is acceptable for marketing via social media and what is not? Consider these words of wisdom. ]]></description>
    <author><![CDATA[Carissa Newton]]></author>
    <authorid><![CDATA[27849]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_newton_carissa_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2011]]></date>
</item><item>
    <title><![CDATA[Redefining ROI for your social campaigns]]></title>
    <link>http://www.imediaconnection.com/content/28656.asp</link>
    <description><![CDATA[The true measure of social media success is relationships. Learn how to treat your digital influencers and evaluate your campaigns. ]]></description>
    <author><![CDATA[Dennis Franczak]]></author>
    <authorid><![CDATA[29235]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Franczak-Dennis-70.jpg]]></image>
    <date><![CDATA[March 22, 2011]]></date>
</item><item>
    <title><![CDATA[How to harness the marketing power of humor ]]></title>
    <link>http://www.imediaconnection.com/content/28675.asp</link>
    <description><![CDATA[Savvy advertisers can employ humor to persuade and encourage loyalty among consumers. Learn when, how, and why laughter can be the best marketing medicine.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[March 22, 2011]]></date>
</item><item>
    <title><![CDATA[A surprising way to win with social ]]></title>
    <link>http://www.imediaconnection.com/content/28686.asp</link>
    <description><![CDATA[Your social networking skills and creative approach can lead to immeasurable online reach and brand awareness in the realm of games. Check out the brands that are scoring big in this field. ]]></description>
    <author><![CDATA[Osas Obaiza]]></author>
    <authorid><![CDATA[35190]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_obaiza_osas_70.jpg]]></image>
    <date><![CDATA[March 18, 2011]]></date>
</item><item>
    <title><![CDATA[Tips for avoiding coupon overload ]]></title>
    <link>http://www.imediaconnection.com/content/28657.asp</link>
    <description><![CDATA[The couponing craze has proven to be more than just the next big thing. Check how you can use online coupons to build your brand without straining your resources.]]></description>
    <author><![CDATA[Jill Solomon]]></author>
    <authorid><![CDATA[37237]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_soloman_jill_70x70.jpg]]></image>
    <date><![CDATA[March 15, 2011]]></date>
</item><item>
    <title><![CDATA[5 brands that got flogged by blogs]]></title>
    <link>http://www.imediaconnection.com/content/28627.asp</link>
    <description><![CDATA[Bloggers don't hesitate to voice their objections to a brand. Read about five examples where the points raised caused major problems for the company in question, and learn from their mistakes.]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[March 15, 2011]]></date>
</item><item>
    <title><![CDATA[What you can learn from Facebook's mistakes]]></title>
    <link>http://www.imediaconnection.com/content/28643.asp</link>
    <description><![CDATA[With a consumer satisfaction rate similar to that of cable companies and airlines, Facebook is not a company to emulate when it comes to customer relations. Find out where they went wrong. ]]></description>
    <author><![CDATA[Simon Buckingham]]></author>
    <authorid><![CDATA[36847]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_buckingham_simon_70x70.jpg]]></image>
    <date><![CDATA[March 14, 2011]]></date>
</item><item>
    <title><![CDATA[Decoding a successful social strategy]]></title>
    <link>http://www.imediaconnection.com/content/28592.asp</link>
    <description><![CDATA[A comprehensive social media strategy is much more than just being on Twitter or Facebook. Find out what mistakes you might be making -- and how to correct them. ]]></description>
    <author><![CDATA[Justin Archer]]></author>
    <authorid><![CDATA[20509]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_archer_justin_70.JPG]]></image>
    <date><![CDATA[March 08, 2011]]></date>
</item><item>
    <title><![CDATA[What's your social media value exchange?]]></title>
    <link>http://www.imediaconnection.com/content/28606.asp</link>
    <description><![CDATA[While online advertising is still trying to steal a seat at the adult's table, social media is making a case for a table of its own. Check out how incentivizing social media can help spread your brand message.]]></description>
    <author><![CDATA[Jay Samit]]></author>
    <authorid><![CDATA[33763]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_samit_jay_70x70_v2.jpg]]></image>
    <date><![CDATA[March 07, 2011]]></date>
</item><item>
    <title><![CDATA[The 2 most dangerous pitfalls of social media marketing ]]></title>
    <link>http://www.imediaconnection.com/content/28588.asp</link>
    <description><![CDATA[Social media marketing can be a difficult path for brands to take. Find out how you can avoid any missteps in your SMM strategy. ]]></description>
    <author><![CDATA[Susan Gunelius]]></author>
    <authorid><![CDATA[37002]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Gunelius_Susan_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2011]]></date>
</item><item>
    <title><![CDATA[4 ingredients for successful influencer outreach  ]]></title>
    <link>http://www.imediaconnection.com/content/28574.asp</link>
    <description><![CDATA[There is no formula for finding the right social outlets to seed your campaign, but using these steps can help you plant your messages. ]]></description>
    <author><![CDATA[C.C. Chapman]]></author>
    <authorid><![CDATA[24396]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chapman_cc_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2011]]></date>
</item><item>
    <title><![CDATA[What to do when content, not SEO, is your problem]]></title>
    <link>http://www.imediaconnection.com/content/28571.asp</link>
    <description><![CDATA[Contrary to popular belief, search can't always be blamed for customer disinterest. Here are some insights on managing a brand's reputation with content, while improving search rankings to boot.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[March 01, 2011]]></date>
</item><item>
    <title><![CDATA[How to avoid a social media marketing train wreck]]></title>
    <link>http://www.imediaconnection.com/content/28519.asp</link>
    <description><![CDATA[Want to avoid having your program devolve into a wild, uncontrollable mess? Here's how to invest properly and keep your efforts accountable.]]></description>
    <author><![CDATA[Spencer Kollas ]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2011]]></date>
</item><item>
    <title><![CDATA[How to start building your brand ambassador community ]]></title>
    <link>http://www.imediaconnection.com/content/28554.asp</link>
    <description><![CDATA[Blogger communities can help promote -- or doom -- companies, products, and services that fall into their areas of interest. Find out how you can harness their power for the good of your brand. ]]></description>
    <author><![CDATA[Joanna Janus ]]></author>
    <authorid><![CDATA[26297]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_janus_joanna_70x70.jpg]]></image>
    <date><![CDATA[February 25, 2011]]></date>
</item><item>
    <title><![CDATA[How to determine the value of a social media mom ]]></title>
    <link>http://www.imediaconnection.com/content/28520.asp</link>
    <description><![CDATA[Millions of moms use social media. Maybe it's time that your brand reached out to them. ]]></description>
    <author><![CDATA[Holly Pavlika ]]></author>
    <authorid><![CDATA[37359]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Pavlika_Holly_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2011]]></date>
</item><item>
    <title><![CDATA[The most underestimated social media asset]]></title>
    <link>http://www.imediaconnection.com/content/28434.asp</link>
    <description><![CDATA[Your employees are the most valuable assets your brand has in forging social media connections. Learn how to inspire and enable your workforce.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[February 22, 2011]]></date>
</item><item>
    <title><![CDATA[The incredible power (and short life) of Super Bowl brand buzz]]></title>
    <link>http://www.imediaconnection.com/content/28509.asp</link>
    <description><![CDATA[Only one week after the Super Bowl, advertisers found that brand buzz had declined to pre-game levels. Are Super Bowl ads worth the investment? Read on to find out. ]]></description>
    <author><![CDATA[Jeff Rosenblum]]></author>
    <authorid><![CDATA[708]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosenblum_jeff_70x70.jpg]]></image>
    <date><![CDATA[February 18, 2011]]></date>
</item><item>
    <title><![CDATA[Social media: PepsiCo's keys for success]]></title>
    <link>http://www.imediaconnection.com/content/28510.asp</link>
    <description><![CDATA[Looking to establish your social media community? We talked with Bonin Bough, the global director of digital and social media for PepsiCo, about what marketers need to do to succeed in the space.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110216_DC_iMedia_Vid04_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2011]]></date>
</item><item>
    <title><![CDATA[4 key capabilities for the modern agency ]]></title>
    <link>http://www.imediaconnection.com/content/28504.asp</link>
    <description><![CDATA[Technology continues to advance digital marketing, so what steps are you taking to keep up? Check out these essentials for agency success this year. ]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[February 16, 2011]]></date>
</item><item>
    <title><![CDATA[Top 10 analytics tools for social media ]]></title>
    <link>http://www.imediaconnection.com/content/28476.asp</link>
    <description><![CDATA[Having trouble sifting through the hundreds of resources available for monitoring your social media presence? Check out these options that have already proven their worth.]]></description>
    <author><![CDATA[Adam Boyden]]></author>
    <authorid><![CDATA[3453]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_boyden_adam_70x70.jpg]]></image>
    <date><![CDATA[February 14, 2011]]></date>
</item><item>
    <title><![CDATA[The new rules for owning and controlling social data ]]></title>
    <link>http://www.imediaconnection.com/content/28486.asp</link>
    <description><![CDATA[How companies should manage their user data, privacy settings, and control options is likely to be a hot topic this year. Here are some steps that will help make sure you've got your bases covered. ]]></description>
    <author><![CDATA[Liza Hausman ]]></author>
    <authorid><![CDATA[14539]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hausman_liza_70x70_(2).jpg]]></image>
    <date><![CDATA[February 11, 2011]]></date>
</item><item>
    <title><![CDATA[Tips for defending brand equity in the age of social media]]></title>
    <link>http://www.imediaconnection.com/content/28467.asp</link>
    <description><![CDATA[Brands struggle to control equity and reputation in the social arena. Watch as five top-level marketers give advice on how to keep control of the space.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110209_DigitalCollective_iMedia_Vid02_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2011]]></date>
</item><item>
    <title><![CDATA[The future of brand marketing: Individual engagement ]]></title>
    <link>http://www.imediaconnection.com/content/28407.asp</link>
    <description><![CDATA[Forward-thinking businesses are redesigning branding philosophies to accommodate the needs and desires of individual customers. Find out how you too can meet the high expectations of today's savvy consumer.]]></description>
    <author><![CDATA[Rusty Warner]]></author>
    <authorid><![CDATA[36834]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_warner_rusty_70.jpg]]></image>
    <date><![CDATA[February 08, 2011]]></date>
</item><item>
    <title><![CDATA[How to leverage Facebook's news feed algorithm ]]></title>
    <link>http://www.imediaconnection.com/content/28429.asp</link>
    <description><![CDATA[Your Facebook efforts are pointless if you don't understand the "wallnomics" behind your fans' news feeds. Learn how to harness the network's EdgeRank algorithm to maximize your reach.]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70_v3.jpg]]></image>
    <date><![CDATA[February 07, 2011]]></date>
</item><item>
    <title><![CDATA[8 social media metrics you need to succeed ]]></title>
    <link>http://www.imediaconnection.com/content/28424.asp</link>
    <description><![CDATA[Social media has entered the new year with marketers' undivided attention. Check out these tips to help you accurately assess your social media efficiency.]]></description>
    <author><![CDATA[Dennis Franczak]]></author>
    <authorid><![CDATA[29235]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Franczak-Dennis-70.jpg]]></image>
    <date><![CDATA[February 04, 2011]]></date>
</item><item>
    <title><![CDATA[8 reasons marketers can't trust Facebook ]]></title>
    <link>http://www.imediaconnection.com/content/28410.asp</link>
    <description><![CDATA[Is your business or your clients' marketing heavily dependent on Facebook? If so, you have more to lose than you think. Here's why.]]></description>
    <author><![CDATA[Douglas Karr]]></author>
    <authorid><![CDATA[36947]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Karr_Douglas_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2011]]></date>
</item><item>
    <title><![CDATA[7 ways to make SMO work in the post-Google age ]]></title>
    <link>http://www.imediaconnection.com/content/28374.asp</link>
    <description><![CDATA[SEO is fading away and the rules of engagement are, once again, changing. Here's a glimpse at how social media optimizaton (SMO) can be more effectively deployed and measured than its counterpart.<BR>]]></description>
    <author><![CDATA[Ben Elowitz ]]></author>
    <authorid><![CDATA[5940]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elowitz_ben_70x70(1).jpg]]></image>
    <date><![CDATA[January 27, 2011]]></date>
</item><item>
    <title><![CDATA[5 ways social media will change your marketing plan]]></title>
    <link>http://www.imediaconnection.com/content/28335.asp</link>
    <description><![CDATA[Social media platforms offer brands a powerful way to reach consumers. Here are the trends that will drive integrated marketing in 2011.]]></description>
    <author><![CDATA[Leslie Grandy]]></author>
    <authorid><![CDATA[36601]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Grandy_Leslie_70x70.jpg]]></image>
    <date><![CDATA[January 25, 2011]]></date>
</item><item>
    <title><![CDATA[How to crowdsource creative advertising ]]></title>
    <link>http://www.imediaconnection.com/content/28360.asp</link>
    <description><![CDATA[Turning to the masses for creative is nothing new, but scoring big with outsiders' ideas isn't so easy. Here's how effective crowdsourcers make a good idea great. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70(5).jpg]]></image>
    <date><![CDATA[January 21, 2011]]></date>
</item><item>
    <title><![CDATA[Making a charity partnership work through social media]]></title>
    <link>http://www.imediaconnection.com/content/28328.asp</link>
    <description><![CDATA[Brands can raise a tremendous amount of money by getting people involved with worthy causes via social media. Find out how.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[January 19, 2011]]></date>
</item><item>
    <title><![CDATA[Getting past social media paralysis]]></title>
    <link>http://www.imediaconnection.com/content/28320.asp</link>
    <description><![CDATA[The power of social media for brands is profound. Here's why 2011 represents the next generation of scalable social intelligence that will provide real competitive advantage.]]></description>
    <author><![CDATA[Rob Key]]></author>
    <authorid><![CDATA[1379]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_key_rob_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2011]]></date>
</item><item>
    <title><![CDATA[How to hire an ideal community manager]]></title>
    <link>http://www.imediaconnection.com/content/28267.asp</link>
    <description><![CDATA[Check out this five-step process for finding a social media superstar.]]></description>
    <author><![CDATA[Annemarie Dooling]]></author>
    <authorid><![CDATA[28419]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dooling_annemarie_70x70.jpg]]></image>
    <date><![CDATA[January 10, 2011]]></date>
</item><item>
    <title><![CDATA[5 agency blogs you should be reading ]]></title>
    <link>http://www.imediaconnection.com/content/28294.asp</link>
    <description><![CDATA[Are any agency blogs worth reading? Actually, yes. Find out which ones we like and why.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[January 10, 2011]]></date>
</item><item>
    <title><![CDATA[The crucial differences between Facebook and Twitter]]></title>
    <link>http://www.imediaconnection.com/content/28284.asp</link>
    <description><![CDATA[Understanding the unique marketing roles of Facebook and Twitter is essential to building long-term customer-brand relationships. Read on to find out how you can use these differences to your advantage.]]></description>
    <author><![CDATA[Lauren Friedman ]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[January 07, 2011]]></date>
</item><item>
    <title><![CDATA[What Quora tells us about digital marketing ]]></title>
    <link>http://www.imediaconnection.com/content/28283.asp</link>
    <description><![CDATA[Can the big marketing questions ever really be answered in general terms? Here's an exploration of the social network Quora and the answers it's building for marketers.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70(3).jpg]]></image>
    <date><![CDATA[January 06, 2011]]></date>
</item><item>
    <title><![CDATA[How to choose a social media management tool ]]></title>
    <link>http://www.imediaconnection.com/content/28226.asp</link>
    <description><![CDATA[The need for powerful, efficient tools that manage and analyze social media has never been more essential. Here are four tips on how to pick the one that performs best for your brand.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(8).jpg]]></image>
    <date><![CDATA[December 17, 2010]]></date>
</item><item>
    <title><![CDATA[Contextual marketing lessons we can learn from Groupon ]]></title>
    <link>http://www.imediaconnection.com/content/28197.asp</link>
    <description><![CDATA[Displaying a relevant ad can go a long way toward driving loyalty. Find out how Groupon's success in CRM can help you entice and retain your customers.]]></description>
    <author><![CDATA[Dr. Christian Weichelt]]></author>
    <authorid><![CDATA[35674]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weichelt_christian70x70.JPG]]></image>
    <date><![CDATA[December 14, 2010]]></date>
</item><item>
    <title><![CDATA[5 tips for avoiding social media pitfalls]]></title>
    <link>http://www.imediaconnection.com/content/28142.asp</link>
    <description><![CDATA[Social media missteps can devastate a marketing campaign. Use these strategic tips to help navigate the fickle field of new media.]]></description>
    <author><![CDATA[Dennis Franczak]]></author>
    <authorid><![CDATA[29235]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Franczak-Dennis-70.jpg]]></image>
    <date><![CDATA[December 07, 2010]]></date>
</item><item>
    <title><![CDATA[4 social media myths that fooled marketers]]></title>
    <link>http://www.imediaconnection.com/content/28118.asp</link>
    <description><![CDATA[Before you let the latest alarmist headline send you into a panic, check the facts. Here are just a few situations where concern isn't justified.]]></description>
    <author><![CDATA[Dawn DeVirgilio]]></author>
    <authorid><![CDATA[35675]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_devirgilio_dawn70.jpg]]></image>
    <date><![CDATA[December 03, 2010]]></date>
</item><item>
    <title><![CDATA[The best social media campaigns of the year]]></title>
    <link>http://www.imediaconnection.com/content/28111.asp</link>
    <description><![CDATA[A&nbsp;few campaigns always stand out from the pack. Let's check out the companies that showed us how to harness the power of the people.]]></description>
    <author><![CDATA[Amy Vernon]]></author>
    <authorid><![CDATA[35789]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Vernon_Amy_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2010]]></date>
</item><item>
    <title><![CDATA[The 5 components of a complete social media program ]]></title>
    <link>http://www.imediaconnection.com/content/28075.asp</link>
    <description><![CDATA[Looking to design an effective social experience for your brand? Consider this strategic framework.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <date><![CDATA[November 22, 2010]]></date>
</item><item>
    <title><![CDATA[Should your brand join the group couponing craze?]]></title>
    <link>http://www.imediaconnection.com/content/28030.asp</link>
    <description><![CDATA[Group couponing is powerful, addicting, and a whole lot of fun for consumers. But can these social-enabled discounting services move the needle on sales and customer counts? Find out if your brand might benefit. ]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[November 16, 2010]]></date>
</item><item>
    <title><![CDATA[How to transform social media into a sales generation engine]]></title>
    <link>http://www.imediaconnection.com/content/28017.asp</link>
    <description><![CDATA[Brands must weave themselves into the social fabric of their target audience. Use these three steps to earn your place at the social media table. ]]></description>
    <author><![CDATA[Dror Liwer]]></author>
    <authorid><![CDATA[35258]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_liwer_dror_70x70.jpg]]></image>
    <date><![CDATA[November 16, 2010]]></date>
</item><item>
    <title><![CDATA[5 forces that could make Foursquare obsolete]]></title>
    <link>http://www.imediaconnection.com/content/28021.asp</link>
    <description><![CDATA[While it's not over yet, and Foursquare might have some tricks up its sleeve, there are a number of competing platforms that are slowly but surely doing everything Foursquare does, but better. Here's why.]]></description>
    <author><![CDATA[Jonathan Richman]]></author>
    <authorid><![CDATA[22707]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_richman_jonathan_70x70(1).jpg]]></image>
    <date><![CDATA[November 12, 2010]]></date>
</item><item>
    <title><![CDATA[How to quantify your social media investment]]></title>
    <link>http://www.imediaconnection.com/content/27981.asp</link>
    <description><![CDATA[Although social media is technically free, it comes with hidden costs. Learn how to evaluate how much your social media campaign is really worth. ]]></description>
    <author><![CDATA[Dan Martell]]></author>
    <authorid><![CDATA[34725]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_martell_dan_70x70.jpg]]></image>
    <date><![CDATA[November 10, 2010]]></date>
</item><item>
    <title><![CDATA[Social media trends to watch for 2011]]></title>
    <link>http://www.imediaconnection.com/content/27999.asp</link>
    <description><![CDATA[We can now share, socialize, and even monetize our conversations, but will 2011 hold any big changes for social media marketing? Let's look at some trends that will likely come into play.]]></description>
    <author><![CDATA[Denise E. Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[November 09, 2010]]></date>
</item><item>
    <title><![CDATA[5 deadly social media mistakes]]></title>
    <link>http://www.imediaconnection.com/content/27979.asp</link>
    <description><![CDATA[Social media can reap benefits for a brand, but only if it's used correctly. Watch to make sure you're not falling into the same traps.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Breakthrough_Vid03_70x70.jpg]]></image>
    <date><![CDATA[November 04, 2010]]></date>
</item><item>
    <title><![CDATA[6 social sharing best practices for driving traffic]]></title>
    <link>http://www.imediaconnection.com/content/27968.asp</link>
    <description><![CDATA[Use these tactics to determine when to offer the "like" button and when to offer the "share" button. Employed in the right combination, both are powerful tools.]]></description>
    <author><![CDATA[Liza Hausman]]></author>
    <authorid><![CDATA[14539]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hausman_liza_70x70.jpg]]></image>
    <date><![CDATA[November 02, 2010]]></date>
</item><item>
    <title><![CDATA[5 lessons from a social media pioneer]]></title>
    <link>http://www.imediaconnection.com/content/27913.asp</link>
    <description><![CDATA[The World Famous San Diego Chicken was an early innovator in viral marketing. Take a page from his playbook.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[November 02, 2010]]></date>
</item><item>
    <title><![CDATA[Fans are fickle: How to inspire loyalty after the "like"]]></title>
    <link>http://www.imediaconnection.com/content/27915.asp</link>
    <description><![CDATA[What got your Facebook fans to like you probably isn't what it will take to keep them coming back. Use these 15 pointers to help build more productive, enduring social relationships. ]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70_v3.jpg]]></image>
    <date><![CDATA[October 28, 2010]]></date>
</item><item>
    <title><![CDATA[How to prepare for social media's big shift]]></title>
    <link>http://www.imediaconnection.com/content/27884.asp</link>
    <description><![CDATA[Social media is not just a passing fad. See what mistakes are still being made and ensure you are planning for the future.]]></description>
    <author><![CDATA[Philippe Guegan]]></author>
    <authorid><![CDATA[35123]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_guegan_philippe_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2010]]></date>
</item><item>
    <title><![CDATA[3 emerging trends in social network analysis]]></title>
    <link>http://www.imediaconnection.com/content/27851.asp</link>
    <description><![CDATA[Identifying the right set of strategies, tools, and processes that pertain to social network analytics can be confusing and even intimidating. Read on for key insights.]]></description>
    <author><![CDATA[Krishnan Parasuraman]]></author>
    <authorid><![CDATA[34990]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_parasuraman_krishnan_70x70.jpg]]></image>
    <date><![CDATA[October 19, 2010]]></date>
</item><item>
    <title><![CDATA[The dynamics and dangers of Foursquare marketing]]></title>
    <link>http://www.imediaconnection.com/content/27821.asp</link>
    <description><![CDATA[Marketers testing the waters with geolocation networks must overcome multiple challenges. Here's how to avoid common pitfalls and tap into this noteworthy opportunity.]]></description>
    <author><![CDATA[Dennis Franczak]]></author>
    <authorid><![CDATA[29235]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Franczak-Dennis-70.jpg]]></image>
    <date><![CDATA[October 18, 2010]]></date>
</item><item>
    <title><![CDATA[7 unbelievable social media moves ]]></title>
    <link>http://www.imediaconnection.com/content/27831.asp</link>
    <description><![CDATA[For better or worse, companies are making bold moves in social media. See which ones paid off -- and which ones left us baffled.]]></description>
    <author><![CDATA[Ben Cathers]]></author>
    <authorid><![CDATA[27656]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cathers_ben_70x70.jpg]]></image>
    <date><![CDATA[October 18, 2010]]></date>
</item><item>
    <title><![CDATA[Tracking social media metrics: Is it worth it?]]></title>
    <link>http://www.imediaconnection.com/content/27788.asp</link>
    <description><![CDATA[Social media measurement is far from an exact science. Watch as a handful of brand marketers discuss what tools they are using and how useful those metrics have proven to be.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_101013_BrandCoronado_Int02_4Web_70x70.jpeg]]></image>
    <date><![CDATA[October 15, 2010]]></date>
</item><item>
    <title><![CDATA[5 rules for integrating ads into social games]]></title>
    <link>http://www.imediaconnection.com/content/27785.asp</link>
    <description><![CDATA[When it comes to digital advertising, social media ads are a whole other digital ballgame. Use these rules to ensure your brand is part of the play.]]></description>
    <author><![CDATA[Pauline Malcolm-John]]></author>
    <authorid><![CDATA[11360]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_malcolm-john__pauline_70x70_(new).jpg]]></image>
    <date><![CDATA[October 14, 2010]]></date>
</item><item>
    <title><![CDATA[Riding the rising tide of social media investment]]></title>
    <link>http://www.imediaconnection.com/content/27679.asp</link>
    <description><![CDATA[Few would dispute the marketing power of social media. But are brand usage and measurement as widespread as you would expect? Let's take a look.]]></description>
    <author><![CDATA[Gordon Plutsky]]></author>
    <authorid><![CDATA[25548]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_plutsky_gordon_70x70_(new).jpg]]></image>
    <date><![CDATA[October 08, 2010]]></date>
</item><item>
    <title><![CDATA[The search for the greatest social network]]></title>
    <link>http://www.imediaconnection.com/content/27746.asp</link>
    <description><![CDATA[Brands are experimenting with more social platforms than ever before, but some are more successful than others. Find out which familiar social network is getting the most fanfare from brand marketers.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_101006_BrandCoronado_Int01_4Web_70x70.jpeg.jpeg]]></image>
    <date><![CDATA[October 07, 2010]]></date>
</item><item>
    <title><![CDATA[4 small businesses that are rocking social media ]]></title>
    <link>http://www.imediaconnection.com/content/27734.asp</link>
    <description><![CDATA[We've heard countless tales of top brands' achievements in social media. Let's shed some light on the little guys that are taking these platforms to the next level.]]></description>
    <author><![CDATA[Skip Allums]]></author>
    <authorid><![CDATA[34447]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_allums_skip_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2010]]></date>
</item><item>
    <title><![CDATA[Your social media disaster kit]]></title>
    <link>http://www.imediaconnection.com/content/27692.asp</link>
    <description><![CDATA[When disaster strikes a brand, social media channels are the front lines. Find out what you need to know to win the battle.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[October 01, 2010]]></date>
</item><item>
    <title><![CDATA[Learn to leverage the social-search connection]]></title>
    <link>http://www.imediaconnection.com/content/27704.asp</link>
    <description><![CDATA[How should marketers be increasing their site traffic through the connection of social and search? Start with these four "musts" of on-site social optimization.]]></description>
    <author><![CDATA[Liza Hausman]]></author>
    <authorid><![CDATA[14539]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hausman_liza_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2010]]></date>
</item><item>
    <title><![CDATA[Taking a new look at social media]]></title>
    <link>http://www.imediaconnection.com/content/27669.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions, Kevin Lee talks with Doug Loots, online marketing manager for Wells Fargo, about the ways in which many companies are going wrong with social media.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2010]]></date>
</item><item>
    <title><![CDATA[10 fastest ways to optimize your brand on Twitter ]]></title>
    <link>http://www.imediaconnection.com/content/27670.asp</link>
    <description><![CDATA[Social media has become an integral player in brand awareness. Use these ten steps to take advantage of the bounty of market insight on Twitter while connecting with consumers.]]></description>
    <author><![CDATA[Ryan Holmes]]></author>
    <authorid><![CDATA[33769]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_holmes_ryan_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2010]]></date>
</item><item>
    <title><![CDATA[The next frontier for blogging]]></title>
    <link>http://www.imediaconnection.com/content/27676.asp</link>
    <description><![CDATA[The blog is as old as the internet itself, but has never waned in popularity. What's in store? We ask Technorati's Richard Jalichandra to give us the lowdown.]]></description>
    <author><![CDATA[Tim Loc]]></author>
    <authorid><![CDATA[29802]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_loc_tim_70x70.jpg]]></image>
    <date><![CDATA[September 28, 2010]]></date>
</item><item>
    <title><![CDATA[How to be the cool kid at the social media party]]></title>
    <link>http://www.imediaconnection.com/content/27647.asp</link>
    <description><![CDATA[If you're a brand, think of social media as one giant get-together. With that in mind, here's how to position yourself as the party-goer everyone wants to meet.]]></description>
    <author><![CDATA[Avi Savar]]></author>
    <authorid><![CDATA[30051]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Savar_Avi_70.jpg]]></image>
    <date><![CDATA[September 24, 2010]]></date>
</item><item>
    <title><![CDATA[Is social media making you anti-social? ]]></title>
    <link>http://www.imediaconnection.com/content/27618.asp</link>
    <description><![CDATA[True friendship is key to forging online relationships in social media. Use these ideas as a foundation for building lasting brand loyalty.]]></description>
    <author><![CDATA[David Grossman]]></author>
    <authorid><![CDATA[33736]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_grossman_david_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2010]]></date>
</item><item>
    <title><![CDATA[How to grow your Twitter following]]></title>
    <link>http://www.imediaconnection.com/content/27617.asp</link>
    <description><![CDATA[What's the best way to expand your social media influence and increase your base of Twitter followers? Consider these insights.]]></description>
    <author><![CDATA[Courtney Wiley]]></author>
    <authorid><![CDATA[33631]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wiley_courtney_70x70.jpg]]></image>
    <date><![CDATA[September 22, 2010]]></date>
</item><item>
    <title><![CDATA[How to amp up your multi-channel content plans]]></title>
    <link>http://www.imediaconnection.com/content/27597.asp</link>
    <description><![CDATA[Overwhelmed by the task of developing a content strategy that works across digital touchpoints? See how many of your current strategic mainstays can be invaluable to your plans to expand your reach.]]></description>
    <author><![CDATA[Ami Walsh]]></author>
    <authorid><![CDATA[34392]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_walsh_ami_70x70.jpg]]></image>
    <date><![CDATA[September 21, 2010]]></date>
</item><item>
    <title><![CDATA[5 signs your social media guru is a quack]]></title>
    <link>http://www.imediaconnection.com/content/27585.asp</link>
    <description><![CDATA[Many social media consultants come with impressive credentials and experience, but some are more fraud than friend to your brand. Find out how to tell the difference.]]></description>
    <author><![CDATA[Steve Lubetkin]]></author>
    <authorid><![CDATA[30102]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lubetkin_steve_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2010]]></date>
</item><item>
    <title><![CDATA[Home Depot vs. JetBlue: Who engages better on Facebook?]]></title>
    <link>http://www.imediaconnection.com/content/27582.asp</link>
    <description><![CDATA[The true test of your brand's social mettle is in how you steer the conversation when a consumer complains. Learn how to fashion your interactions based on the online behavior.]]></description>
    <author><![CDATA[David Clarke]]></author>
    <authorid><![CDATA[5764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clarke_david_70x70.jpg]]></image>
    <date><![CDATA[September 14, 2010]]></date>
</item><item>
    <title><![CDATA[4 must-have Facebook platforms]]></title>
    <link>http://www.imediaconnection.com/content/27533.asp</link>
    <description><![CDATA[Whether you are a small brand with zero social head count or a large brand with a social army, it's wise to use one or more Facebook marketing platforms. Here are a few solutions that can ease your social burden.]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70_V2.jpg]]></image>
    <date><![CDATA[September 09, 2010]]></date>
</item><item>
    <title><![CDATA[Social media marketing mistakes]]></title>
    <link>http://www.imediaconnection.com/content/27528.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions, Kevin Lee talks with Tim Schigel, CEO of ShareThis, about some missteps that brands and agencies make when dealing with social media.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2010]]></date>
</item><item>
    <title><![CDATA[Social media: What lies ahead]]></title>
    <link>http://www.imediaconnection.com/content/27497.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions, Kevin Lee talks with Deborah Swider, eMarketing manager for the ASPCA, about the influence of social media on the future of digital marketing.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[September 02, 2010]]></date>
</item><item>
    <title><![CDATA[3 reasons your brand doesn't have more Facebook fans]]></title>
    <link>http://www.imediaconnection.com/content/27466.asp</link>
    <description><![CDATA[Face it: You can't afford to fail at Facebook. But with a solid strategy in these key areas, you can build a substantial marketing channel through the power of your most devoted consumer base. ]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70_V2.jpg]]></image>
    <date><![CDATA[August 27, 2010]]></date>
</item><item>
    <title><![CDATA[What you need to know about Generation Z]]></title>
    <link>http://www.imediaconnection.com/content/27425.asp</link>
    <description><![CDATA[Marketers should be engaging with Generation Z in ways that are not only authentic and meaningful, but also highly downloadable and socially uploadable. Here's why.]]></description>
    <author><![CDATA[Angela Cross-Bystrom]]></author>
    <authorid><![CDATA[32815]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cross-bystrom_angela_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2010]]></date>
</item><item>
    <title><![CDATA[10 questions to ask a potential social media partner ]]></title>
    <link>http://www.imediaconnection.com/content/27411.asp</link>
    <description><![CDATA[The selection of a social media vendor should not be taken lightly. Use this checklist when screening potential candidates.]]></description>
    <author><![CDATA[Kevin Barenblat]]></author>
    <authorid><![CDATA[17976]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barenblat_kevin_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2010]]></date>
</item><item>
    <title><![CDATA[A formula for finding social media fans]]></title>
    <link>http://www.imediaconnection.com/content/27417.asp</link>
    <description><![CDATA[Social media is unlike any other medium, simply because you start with an audience of zero. Follow this guide to build a contingent of engaged consumers.]]></description>
    <author><![CDATA[Bob Wheatley]]></author>
    <authorid><![CDATA[17233]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wheatley_bob_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2010]]></date>
</item><item>
    <title><![CDATA[How are marketers really using social media?]]></title>
    <link>http://www.imediaconnection.com/content/27405.asp</link>
    <description><![CDATA[Based on results from Networked Insights' SocialSense analytical platform, here's a look at how marketers are integrating social media into their digital marketing strategies.]]></description>
    <author><![CDATA[Dan Neely]]></author>
    <authorid><![CDATA[6032]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neely_daniel_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2010]]></date>
</item><item>
    <title><![CDATA[5 reasons why the marketing team should own social media]]></title>
    <link>http://www.imediaconnection.com/content/27296.asp</link>
    <description><![CDATA[Social media can touch several pieces of a brand's business model, leading to confusion over who is in charge. Here's why you should hand the keys to the marketing department.]]></description>
    <author><![CDATA[Veronica Fielding]]></author>
    <authorid><![CDATA[33324]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fielding_veronica_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2010]]></date>
</item><item>
    <title><![CDATA[7 tips for choosing a social media provider]]></title>
    <link>http://www.imediaconnection.com/content/27346.asp</link>
    <description><![CDATA[There are a lot of options out there when deciding who should oversee your social media efforts. Find out the right questions to ask potential partners.]]></description>
    <author><![CDATA[Adam Cohen]]></author>
    <authorid><![CDATA[32499]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cohen_adam_70x70.jpg]]></image>
    <date><![CDATA[August 09, 2010]]></date>
</item><item>
    <title><![CDATA[A 3-month plan for adding social to your marketing mix]]></title>
    <link>http://www.imediaconnection.com/content/27277.asp</link>
    <description><![CDATA[There's no need to abandon search, display, and email just yet. Here's how social media can complement traditional digital tactics and boost ROI in a few short months.]]></description>
    <author><![CDATA[Bill Flitter]]></author>
    <authorid><![CDATA[4751]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flitter_bill_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2010]]></date>
</item><item>
    <title><![CDATA[What it takes to discover your social star]]></title>
    <link>http://www.imediaconnection.com/content/27278.asp</link>
    <description><![CDATA[Looking to hire a social media specialist? Here's a list of key skills to look for, and the tasks your social media manager should -- and shouldn't -- be expected to tackle. ]]></description>
    <author><![CDATA[Digital Diva]]></author>
    <authorid><![CDATA[32351]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-70x70.jpg]]></image>
    <date><![CDATA[July 27, 2010]]></date>
</item><item>
    <title><![CDATA[Best practices for a killer corporate blog]]></title>
    <link>http://www.imediaconnection.com/content/27253.asp</link>
    <description><![CDATA[Company blogs serve as living, breathing reflections of a brand's mission, objectives, and overall character. Here are some guidelines for doing it right.]]></description>
    <author><![CDATA[Sarah Hofstetter]]></author>
    <authorid><![CDATA[27478]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hofstetter_sarah_70x70.jpg]]></image>
    <date><![CDATA[July 23, 2010]]></date>
</item><item>
    <title><![CDATA[5 outside-the-box marketing jobs]]></title>
    <link>http://www.imediaconnection.com/content/27200.asp</link>
    <description><![CDATA[Forget job titles like "executive" and "guru." Meet five professionals who are putting a new spin on the role they play in the marketing equation.]]></description>
    <author><![CDATA[Madhuri Shekar]]></author>
    <authorid><![CDATA[23938]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shekar_madhuri_70x70.jpg]]></image>
    <date><![CDATA[July 15, 2010]]></date>
</item><item>
    <title><![CDATA[How Facebook is failing the mom demographic (page 2 of 2)]]></title>
    <link>http://www.imediaconnection.com/content/27178.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[Sarah Engel]]></author>
    <authorid><![CDATA[2916]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_engel_sarah_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2010]]></date>
</item><item>
    <title><![CDATA[How Facebook is failing the mom demographic]]></title>
    <link>http://www.imediaconnection.com/content/27177.asp</link>
    <description><![CDATA[Real dialogue is the key to a successful mom-focused campaign, so why aren't marketers using Facebook the right way, before it's too late?]]></description>
    <author><![CDATA[Sarah Engel]]></author>
    <authorid><![CDATA[2916]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_engel_sarah_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2010]]></date>
</item><item>
    <title><![CDATA[5 ways your Twitter strategy can be better ]]></title>
    <link>http://www.imediaconnection.com/content/27131.asp</link>
    <description><![CDATA[How do you keep your Twitter presence engaging and memorable as more companies step up their game? Here are a few ideas from the Twitter frontier.]]></description>
    <author><![CDATA[Steve Mulder]]></author>
    <authorid><![CDATA[3903]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mulder_steve_70x70.jpg]]></image>
    <date><![CDATA[July 12, 2010]]></date>
</item><item>
    <title><![CDATA[Brands make an open call for innovation]]></title>
    <link>http://www.imediaconnection.com/content/27109.asp</link>
    <description><![CDATA[Consumers' insights are more valuable than ever, but novel options for tapping into this resource are hard to come by. See how some top brands are injecting new life into participatory media. ]]></description>
    <author><![CDATA[Steve Glauberman]]></author>
    <authorid><![CDATA[3204]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_glauberman_steve_70x70.jpg]]></image>
    <date><![CDATA[July 06, 2010]]></date>
</item><item>
    <title><![CDATA[Is a social media bubble ready to burst?]]></title>
    <link>http://www.imediaconnection.com/content/27112.asp</link>
    <description><![CDATA[Are we in the middle of a social media bubble? A blog at the Harvard Business Review says yes. Let's see what marketing specialists have to say.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[July 02, 2010]]></date>
</item><item>
    <title><![CDATA[Social networking for recruiting: Gold mine or land mine?]]></title>
    <link>http://www.imediaconnection.com/content/27099.asp</link>
    <description><![CDATA[Use common sense and tread carefully when screening your digital job candidates online. Though a helpful practice, mining the social landscape can have some hidden legal entanglements.]]></description>
    <author><![CDATA[Todd Owens]]></author>
    <authorid><![CDATA[32075]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_owens_todd_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2010]]></date>
</item><item>
    <title><![CDATA[How to recognize and reward your brand's top fans]]></title>
    <link>http://www.imediaconnection.com/content/27069.asp</link>
    <description><![CDATA[Your key influencers can influence 30 percent or more of your sales just by recommending your products or services to their wider social networks. Here's how to romance them.]]></description>
    <author><![CDATA[Jon Siegal]]></author>
    <authorid><![CDATA[31948]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_siegal_jon_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2010]]></date>
</item><item>
    <title><![CDATA[How to separate the social media studs from the duds ]]></title>
    <link>http://www.imediaconnection.com/content/27031.asp</link>
    <description><![CDATA[Finding the right mix of social media talent can be tough, even in the current job market. These tips can help.]]></description>
    <author><![CDATA[Donna Farrugia ]]></author>
    <authorid><![CDATA[31941]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_farrugia_donna_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2010]]></date>
</item><item>
    <title><![CDATA[The Facebook haters who "like" your brand ]]></title>
    <link>http://www.imediaconnection.com/content/26977.asp</link>
    <description><![CDATA[Not all of your Facebook followers are actually supporters -- some of them truly despise your brand. Let's dissect the opportunities and challenges within the group of people who "like" you.]]></description>
    <author><![CDATA[David Clarke]]></author>
    <authorid><![CDATA[5764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clarke_david_70x70.jpg]]></image>
    <date><![CDATA[June 21, 2010]]></date>
</item><item>
    <title><![CDATA[Social media: The in-house vs. outsourced debate]]></title>
    <link>http://www.imediaconnection.com/content/26947.asp</link>
    <description><![CDATA[When it comes to social media marketing, who knows best, the agencies or the brands themselves? Take a glimpse into the biggest issues from experts on both sides of the fence. ]]></description>
    <author><![CDATA[agencyMouse99 and DigitalDiva]]></author>
    <authorid><![CDATA[32351]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-70x70.jpg]]></image>
    <date><![CDATA[June 18, 2010]]></date>
</item><item>
    <title><![CDATA[How to reach those crazy college kids]]></title>
    <link>http://www.imediaconnection.com/content/27009.asp</link>
    <description><![CDATA[Many brands think they know what college-age consumers want, but are clueless about the demographic's social media practices and priorities. Find out how to relate to them on their own terms. ]]></description>
    <author><![CDATA[Kelly Sutton]]></author>
    <authorid><![CDATA[31707]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sutton_kelly_70x70.jpg]]></image>
    <date><![CDATA[June 18, 2010]]></date>
</item><item>
    <title><![CDATA[3 surprising social media lessons]]></title>
    <link>http://www.imediaconnection.com/content/26999.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions, Kevin Lee talks with Doug Frisbie, the national social media and marketing integration manager for Toyota, to get his thoughts on&nbsp;how to do social media right.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[June 17, 2010]]></date>
</item><item>
    <title><![CDATA[Earn your badge for social and gaming success]]></title>
    <link>http://www.imediaconnection.com/content/26960.asp</link>
    <description><![CDATA[The power of combining social media and gaming has never been clearer. Take a look at some winning examples of companies that are mixing marketing business with consumer pleasure. ]]></description>
    <author><![CDATA[Dave Curry]]></author>
    <authorid><![CDATA[32111]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_curry_dave_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2010]]></date>
</item><item>
    <title><![CDATA[Social media: The next generation]]></title>
    <link>http://www.imediaconnection.com/content/26911.asp</link>
    <description><![CDATA[Facebook and Twitter are constantly evolving, but a wave of Facebook-like social networks is gaining steam. Here's a look at the social media landscape as it stands right now.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[June 10, 2010]]></date>
</item><item>
    <title><![CDATA[Brand survival in an insurgent world]]></title>
    <link>http://www.imediaconnection.com/content/26859.asp</link>
    <description><![CDATA[Can military innovation be applied to how marketers approach social technology? See how some key counterinsurgency operations could help improve brand relevance and strategy.]]></description>
    <author><![CDATA[Evan Molho]]></author>
    <authorid><![CDATA[31265]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_molho_evan_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2010]]></date>
</item><item>
    <title><![CDATA[How big brands can harness the group-buying craze]]></title>
    <link>http://www.imediaconnection.com/content/26855.asp</link>
    <description><![CDATA[Collective couponing is exploding in popularity, and it's not just local businesses that can take advantage. See why this is a lucrative opportunity for brands both large and small.]]></description>
    <author><![CDATA[Jere Doyle]]></author>
    <authorid><![CDATA[4920]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doyle_jere_70x70.jpg]]></image>
    <date><![CDATA[June 01, 2010]]></date>
</item><item>
    <title><![CDATA[Looking for a job? Highlight your personal brand]]></title>
    <link>http://www.imediaconnection.com/content/26851.asp</link>
    <description><![CDATA[Competition for jobs is fierce right now, so you need to differentiate yourself anyway you can. Try these three methods that other employment-seekers are likely overlooking. ]]></description>
    <author><![CDATA[Larry Weintraub]]></author>
    <authorid><![CDATA[18140]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weintraub_larry_70x70.jpg]]></image>
    <date><![CDATA[June 01, 2010]]></date>
</item><item>
    <title><![CDATA[5 tips for hiring the right social media manager]]></title>
    <link>http://www.imediaconnection.com/content/26775.asp</link>
    <description><![CDATA[The market is saturated with so-called social media experts, but you can leave the "gurus" for teaching yoga. Follow these tips to find the best fit for your brand.]]></description>
    <author><![CDATA[Heather Eddy]]></author>
    <authorid><![CDATA[31329]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_eddy_heather_70x70.jpg]]></image>
    <date><![CDATA[May 20, 2010]]></date>
</item><item>
    <title><![CDATA[Facebook's new functions (and how to leverage them)]]></title>
    <link>http://www.imediaconnection.com/content/26744.asp</link>
    <description><![CDATA[If you only look at Facebook as a place to have a fan page, you're missing the greater opportunity. Here's how to prepare for the future of this robust platform.]]></description>
    <author><![CDATA[Doug Akin]]></author>
    <authorid><![CDATA[30960]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_akin_doug_70x70.jpg]]></image>
    <date><![CDATA[May 17, 2010]]></date>
</item><item>
    <title><![CDATA[Social referrals: How to attract this vital currency]]></title>
    <link>http://www.imediaconnection.com/content/26722.asp</link>
    <description><![CDATA[Socially referred traffic is taking its place alongside search as a critical area of marketing analysis and investment. Learn how to jazz up your site to benefit from the trend. ]]></description>
    <author><![CDATA[Liza Hausman]]></author>
    <authorid><![CDATA[14539]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hausman_liza_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2010]]></date>
</item><item>
    <title><![CDATA[I'm done checking in... for now]]></title>
    <link>http://www.imediaconnection.com/content/26672.asp</link>
    <description><![CDATA[Foursquare has nailed its growth strategy, now it's time to add a component that makes the product more compelling and adds a revenue stream to boot.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-hespos-tom-70x70-new.jpg]]></image>
    <date><![CDATA[May 13, 2010]]></date>
</item><item>
    <title><![CDATA[A call for more accountable social media marketing]]></title>
    <link>http://www.imediaconnection.com/content/26698.asp</link>
    <description><![CDATA[It's time for truly integrated marketing that leverages social media with the metrics from other tactics. Strike the right balance between social media and other channels with these ideas.]]></description>
    <author><![CDATA[Jerry McLaughlin]]></author>
    <authorid><![CDATA[30697]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mclaughlin_jerry_70x70.jpg]]></image>
    <date><![CDATA[May 11, 2010]]></date>
</item><item>
    <title><![CDATA[How to harness mob rule in your brand's favor]]></title>
    <link>http://www.imediaconnection.com/content/26673.asp</link>
    <description><![CDATA[See how and why social proof -- the increased likelihood of doing something when you see others doing it -- can turn up the heat on your marketing power. ]]></description>
    <author><![CDATA[Anna Talerico]]></author>
    <authorid><![CDATA[28601]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_talerico_anna_70x70.jpg]]></image>
    <date><![CDATA[May 07, 2010]]></date>
</item><item>
    <title><![CDATA[New ways your online community can pay off]]></title>
    <link>http://www.imediaconnection.com/content/26659.asp</link>
    <description><![CDATA[Community platforms are not only petri dishes of innovation, but also testing grounds for new jobs, technologies, and methodologies. Learn how to leverage them.]]></description>
    <author><![CDATA[Jason Fellman]]></author>
    <authorid><![CDATA[30151]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Fellman_Jason_70x70.jpg]]></image>
    <date><![CDATA[May 06, 2010]]></date>
</item><item>
    <title><![CDATA[10 signs it's time for a social media makeover ]]></title>
    <link>http://www.imediaconnection.com/content/26663.asp</link>
    <description><![CDATA[Is your brand wasting its social media marketing opportunity? Read on to see if you've bought into these common misconceptions and counterproductive strategies.]]></description>
    <author><![CDATA[Lori Dicker]]></author>
    <authorid><![CDATA[3106]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dicker_lori_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2010]]></date>
</item><item>
    <title><![CDATA[What separates the best branded social networks]]></title>
    <link>http://www.imediaconnection.com/content/26647.asp</link>
    <description><![CDATA[A strong niche social network is built on dynamic discussion and shared consumer interest. Here's what your network needs to attract the right audience.]]></description>
    <author><![CDATA[Dominic Wheatley]]></author>
    <authorid><![CDATA[30301]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wheatley_dominic_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2010]]></date>
</item><item>
    <title><![CDATA[Rules for an air-tight social media strategy]]></title>
    <link>http://www.imediaconnection.com/content/26615.asp</link>
    <description><![CDATA[If your company has started even just one Twitter account, you'll want to check out these pointers for building a safe, and seamless, social plan.]]></description>
    <author><![CDATA[Annemarie Dooling]]></author>
    <authorid><![CDATA[28419]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dooling_annemarie_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2010]]></date>
</item><item>
    <title><![CDATA[Social media war rooms (and why you need one) ]]></title>
    <link>http://www.imediaconnection.com/content/26606.asp</link>
    <description><![CDATA[How do you keep a million posts and retweets from doing irreparable damage to your brand? Follow these five steps to stay ahead of the bad news.]]></description>
    <author><![CDATA[Ari Newman]]></author>
    <authorid><![CDATA[29918]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Newman_Ari_70x70.jpg]]></image>
    <date><![CDATA[April 28, 2010]]></date>
</item><item>
    <title><![CDATA[The pros and cons of Facebook "likes"]]></title>
    <link>http://www.imediaconnection.com/content/26576.asp</link>
    <description><![CDATA[Not everyone who clicks a button on Facebook actually likes your brand. Here's why you need to be prepared to be thrown under the bus.]]></description>
    <author><![CDATA[David Clarke]]></author>
    <authorid><![CDATA[5764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clarke_david_70x70.jpg]]></image>
    <date><![CDATA[April 28, 2010]]></date>
</item><item>
    <title><![CDATA[Facebook-savvy brands that might surprise you ]]></title>
    <link>http://www.imediaconnection.com/content/26567.asp</link>
    <description><![CDATA[Not all brands belong on Facebook, but some that might initially seem like bad fits are making great connections on the platform. Check out their inspiring success strategies.]]></description>
    <author><![CDATA[Roland Smart]]></author>
    <authorid><![CDATA[29917]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Smart_Roland_70x70.jpg]]></image>
    <date><![CDATA[April 26, 2010]]></date>
</item><item>
    <title><![CDATA[Is it possible to over-invest in social media?]]></title>
    <link>http://www.imediaconnection.com/content/26555.asp</link>
    <description><![CDATA[Like every other marketing channel, social media requires the right strategy, effort, and budget to be truly successful. Follow these tips to make sure your efforts aren't in vain. ]]></description>
    <author><![CDATA[Keith Kochberg]]></author>
    <authorid><![CDATA[29689]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kochberg_Keith_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2010]]></date>
</item><item>
    <title><![CDATA[Why we need to kill "social media"]]></title>
    <link>http://www.imediaconnection.com/content/26548.asp</link>
    <description><![CDATA[The social media conversation needs to shift away from setting up profile pages and instead focus on the transformative nature of this channel. Here's why.]]></description>
    <author><![CDATA[Rob Key]]></author>
    <authorid><![CDATA[1379]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/ks_key_rob_70x70.jpg]]></image>
    <date><![CDATA[April 22, 2010]]></date>
</item><item>
    <title><![CDATA[Fight your fear of social media]]></title>
    <link>http://www.imediaconnection.com/content/26503.asp</link>
    <description><![CDATA[Though there aren't any hard and fast rules for social media success, these guiding principles will help your brand go boldly where none have gone before.]]></description>
    <author><![CDATA[Rob Carpenter]]></author>
    <authorid><![CDATA[29916]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Carpenter_Rob_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2010]]></date>
</item><item>
    <title><![CDATA[6 experimental social media campaigns]]></title>
    <link>http://www.imediaconnection.com/content/26526.asp</link>
    <description><![CDATA[Even though most brands are delving into social media, bold moves in this space are few and far between. Take a lesson from these innovative endeavors.]]></description>
    <author><![CDATA[Larry Weintraub ]]></author>
    <authorid><![CDATA[18140]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weintraub_larry_70x70.jpg]]></image>
    <date><![CDATA[April 19, 2010]]></date>
</item><item>
    <title><![CDATA[Implications of Twitter's new (and obvious) ad model]]></title>
    <link>http://www.imediaconnection.com/content/26521.asp</link>
    <description><![CDATA[Twitter's new ad model changes the game for users, marketers, and the company itself. See why this is likely just the beginning of a larger evolution.]]></description>
    <author><![CDATA[Reid Carr ]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2010]]></date>
</item><item>
    <title><![CDATA[Before you make that social media leap...]]></title>
    <link>http://www.imediaconnection.com/content/26451.asp</link>
    <description><![CDATA[Use these five simple tips to avoid some of the common pitfalls associated with integrating social tools into your business initiatives. ]]></description>
    <author><![CDATA[Peter Bingaman]]></author>
    <authorid><![CDATA[29974]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Bingaman_Peter_70x70.jpg]]></image>
    <date><![CDATA[April 13, 2010]]></date>
</item><item>
    <title><![CDATA[8 brand personalities Facebook and Twitter users hate ]]></title>
    <link>http://www.imediaconnection.com/content/26456.asp</link>
    <description><![CDATA[Looking to develop your brand's voice in the social sphere? Save yourself some trouble by avoiding these annoying social media stereotypes.]]></description>
    <author><![CDATA[Kevin Barenblat]]></author>
    <authorid><![CDATA[17976]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barenblat_kevin_70x70.jpg]]></image>
    <date><![CDATA[April 12, 2010]]></date>
</item><item>
    <title><![CDATA[3 case studies in social media crisis management]]></title>
    <link>http://www.imediaconnection.com/content/26378.asp</link>
    <description><![CDATA[When faced with a crisis, many brands have successfully used social media to put out the fire. Read on for the right way to use these invaluable tools when disaster strikes.]]></description>
    <author><![CDATA[Tony Hoskins ]]></author>
    <authorid><![CDATA[30022]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Hoskins-Tony-70.jpg]]></image>
    <date><![CDATA[April 02, 2010]]></date>
</item><item>
    <title><![CDATA[A 3-step plan for learning more about your audience]]></title>
    <link>http://www.imediaconnection.com/content/26357.asp</link>
    <description><![CDATA[A tactical combination of email, retargeting, and branded communities can help you reach consumers before the competition does. Find out how to get started. ]]></description>
    <author><![CDATA[Neil Rosen]]></author>
    <authorid><![CDATA[29541 ]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosen_neil_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2010]]></date>
</item><item>
    <title><![CDATA[Don't let your social media presence crush your brand's future]]></title>
    <link>http://www.imediaconnection.com/content/26309.asp</link>
    <description><![CDATA[Online reputation management is more than just drowning out bad reviews and poor publicity. Take note of these strategies for helping your brand come out on top.]]></description>
    <author><![CDATA[Eric Papczun]]></author>
    <authorid><![CDATA[29379]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Papczun_Eric_70x70.jpg]]></image>
    <date><![CDATA[March 29, 2010]]></date>
</item><item>
    <title><![CDATA[Hal Riney's secret digital weapon, and why you should worry]]></title>
    <link>http://www.imediaconnection.com/content/26304.asp</link>
    <description><![CDATA[Find out why the digital/traditional distinction does more harm than good, and why beautiful websites aren't all they're cracked up to be in this interview with the CEO of Publicis &amp; Hal Riney.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2010]]></date>
</item><item>
    <title><![CDATA[How spammers will change the face of social marketing]]></title>
    <link>http://www.imediaconnection.com/content/26214.asp</link>
    <description><![CDATA[As social media becomes noisier, some users are beginning to limit the scope of their online networks. Here's why that's a good thing for marketers who understand relevance.]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[March 22, 2010]]></date>
</item><item>
    <title><![CDATA[7 ways to grow your Facebook audience on the cheap]]></title>
    <link>http://www.imediaconnection.com/content/26223.asp</link>
    <description><![CDATA[The pressure is on to develop your social media presence into a lucrative marketing channel. Adopt these expert habits to make sure you don't let hasty decisions and bad investments derail your success. ]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2010]]></date>
</item><item>
    <title><![CDATA[Smitten by social media: How to channel your passion]]></title>
    <link>http://www.imediaconnection.com/content/26209.asp</link>
    <description><![CDATA[Marketing expert Susan Bratton explains why personal enthusiasm for social media must be tempered with a common sense approach.]]></description>
    <author><![CDATA[Madhuri Shekar]]></author>
    <authorid><![CDATA[23938]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shekar_madhuri_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2010]]></date>
</item><item>
    <title><![CDATA[The 4 Cs of scaling social media]]></title>
    <link>http://www.imediaconnection.com/content/26145.asp</link>
    <description><![CDATA[Whether you are just entering the social media ecosystem or have been part of the landscape for a couple of years, focus on these components to grow your presence, along with your success.]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2010]]></date>
</item><item>
    <title><![CDATA[How to turn user-generated content into profits ]]></title>
    <link>http://www.imediaconnection.com/content/26107.asp</link>
    <description><![CDATA[There's a goldmine to be found in the ratings, reviews, and stories that visitors contribute to your site. See how you can create value with every step. ]]></description>
    <author><![CDATA[Sam Decker]]></author>
    <authorid><![CDATA[4631]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_decker_sam_70x70.jpg]]></image>
    <date><![CDATA[March 10, 2010]]></date>
</item><item>
    <title><![CDATA[The underlying drivers of social media success]]></title>
    <link>http://www.imediaconnection.com/content/26115.asp</link>
    <description><![CDATA[Tired of trying to keep up with every new platform? Here's how to shift your focus from the shiny new toys to your real marketing objectives. ]]></description>
    <author><![CDATA[Michael Burke ]]></author>
    <authorid><![CDATA[10701]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_burke_michael_70X70.jpg]]></image>
    <date><![CDATA[March 08, 2010]]></date>
</item><item>
    <title><![CDATA[Keeping up with the face of Facebook]]></title>
    <link>http://www.imediaconnection.com/content/25963.asp</link>
    <description><![CDATA[There's no magic solution for keeping your brand on top throughout Facebook's many facelifts. But here are some simple tips for preparing yourself, and your clients, for inevitable updates. ]]></description>
    <author><![CDATA[Annemarie Dooling]]></author>
    <authorid><![CDATA[28419]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dooling_annemarie_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2010]]></date>
</item><item>
    <title><![CDATA[7 things social media can't do ]]></title>
    <link>http://www.imediaconnection.com/content/25979.asp</link>
    <description><![CDATA[Understanding social media's limitations is perhaps more important than knowing its capabilities. Here are the situations in which social media reliance will fail you.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[February 22, 2010]]></date>
</item><item>
    <title><![CDATA[6 tips for connecting with social media content ]]></title>
    <link>http://www.imediaconnection.com/content/25860.asp</link>
    <description><![CDATA[Simply having a Facebook page or a Twitter account is no longer enough. Find out how to create content that fosters communication and brings you close to the consumer. ]]></description>
    <author><![CDATA[Gordon Plutsky]]></author>
    <authorid><![CDATA[25548]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_plutsky_gordon_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2010]]></date>
</item><item>
    <title><![CDATA[Keep the FTC away from your sponsored tweets ]]></title>
    <link>http://www.imediaconnection.com/content/25885.asp</link>
    <description><![CDATA[Don't let fears about fines prevent your brand from working with blogs and Twitter. Get some clarity on the newest guidelines here, which will keep you from falling prey to costly pitfalls.]]></description>
    <author><![CDATA[Ted Murphy]]></author>
    <authorid><![CDATA[27714]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_murphy_ted_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2010]]></date>
</item><item>
    <title><![CDATA[How to manage your brand in the age of social media]]></title>
    <link>http://www.imediaconnection.com/content/25939.asp</link>
    <description><![CDATA[The popularity of Facebook, Twitter, and YouTube means that a single post can make or break a brand. Learn how to identify potential brand nightmares and respond effectively. ]]></description>
    <author><![CDATA[Carissa Newton]]></author>
    <authorid><![CDATA[27849]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_newton_carissa_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2010]]></date>
</item><item>
    <title><![CDATA[Social media: Listen less and sell more]]></title>
    <link>http://www.imediaconnection.com/content/25820.asp</link>
    <description><![CDATA[Here are some proven best practices to transform your social media programs from a brand-building exercise into a sales-building channel.]]></description>
    <author><![CDATA[Clay McDaniel ]]></author>
    <authorid><![CDATA[19381]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcdaniel_clay_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2010]]></date>
</item><item>
    <title><![CDATA[Turn your employees into social media ambassadors]]></title>
    <link>http://www.imediaconnection.com/content/25812.asp</link>
    <description><![CDATA[A sound digital marketing strategy can always use a boost from your brand's internal ambassadors. Follow these tips to get them spreading your message.]]></description>
    <author><![CDATA[Steve McAbee]]></author>
    <authorid><![CDATA[24707]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcabee_steve_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2010]]></date>
</item><item>
    <title><![CDATA[How to avoid getting sued over social media]]></title>
    <link>http://www.imediaconnection.com/content/25805.asp</link>
    <description><![CDATA[Aggregating social media content leads to engaging campaigns, but you can easily run afoul of the law. Here are six tips for avoiding any serious consequences.]]></description>
    <author><![CDATA[Anthony J. Biller]]></author>
    <authorid><![CDATA[22976]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_biller_anthony_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2010]]></date>
</item><item>
    <title><![CDATA[4 ways social media can save you time and money]]></title>
    <link>http://www.imediaconnection.com/content/25769.asp</link>
    <description><![CDATA[Take a look at how social media can be more impactful than your current strategies for marketing, PR, market research, and customer service. ]]></description>
    <author><![CDATA[Larry Weintraub]]></author>
    <authorid><![CDATA[18140]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weintraub_larry_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2010]]></date>
</item><item>
    <title><![CDATA[Social media tools that marketers shouldn't miss ]]></title>
    <link>http://www.imediaconnection.com/content/25720.asp</link>
    <description><![CDATA[This guide to the latest in social media resources will help you find your desired audiences and key influencers, and put the right content in front of them to build word of mouth.]]></description>
    <author><![CDATA[Lori Dicker]]></author>
    <authorid><![CDATA[3106]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dicker_lori_70x70.jpg]]></image>
    <date><![CDATA[January 25, 2010]]></date>
</item><item>
    <title><![CDATA[6 elements shared by social media winners]]></title>
    <link>http://www.imediaconnection.com/content/25697.asp</link>
    <description><![CDATA[There's more to social media marketing than just building a profile page. Follow these rules to develop a campaign that engages and rewards your audience.]]></description>
    <author><![CDATA[Julia Hix]]></author>
    <authorid><![CDATA[27769]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hix_julia_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2010]]></date>
</item><item>
    <title><![CDATA[The secrets of successful digital branding]]></title>
    <link>http://www.imediaconnection.com/content/25703.asp</link>
    <description><![CDATA[Southwest Airline's digital champion, Anne Murray, shares her outlook for marketing technology, views on the role of social media, and the key focal points for customer conversations. <BR>]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_V270x70.JPG]]></image>
    <date><![CDATA[January 21, 2010]]></date>
</item><item>
    <title><![CDATA[Stop renting, start owning your social media audience]]></title>
    <link>http://www.imediaconnection.com/content/25614.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney looks at how big brands like Pepsi are changing the way they evaluate and invest in social media.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[January 13, 2010]]></date>
</item><item>
    <title><![CDATA[10 signs your Facebook app will fail ]]></title>
    <link>http://www.imediaconnection.com/content/25607.asp</link>
    <description><![CDATA[Branded apps are all the rage, but how many truly succeed with users? Take a look at these surefire paths to failure and see how top brands are avoiding such pitfalls. ]]></description>
    <author><![CDATA[Kevin Barenblat]]></author>
    <authorid><![CDATA[17976]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barenblat_kevin_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2010]]></date>
</item><item>
    <title><![CDATA[Tactics for avoiding a viral nightmare]]></title>
    <link>http://www.imediaconnection.com/content/25579.asp</link>
    <description><![CDATA[A proactive brand management program puts your company's fans and advocates to work, balancing bad news when a potential PR crisis hits. Here are some tips on how to build a first-strike strategy.]]></description>
    <author><![CDATA[Blake Cahill]]></author>
    <authorid><![CDATA[26700]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cahill_blake_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2010]]></date>
</item><item>
    <title><![CDATA[SEO tips for smarter social media]]></title>
    <link>http://www.imediaconnection.com/content/25497.asp</link>
    <description><![CDATA[Beyond drawing social media traffic to a website, marketers need to give users the chance to push content through their social spheres of influence. Here's how SEO can help.]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[January 05, 2010]]></date>
</item><item>
    <title><![CDATA[The perils of ad-supported social media ]]></title>
    <link>http://www.imediaconnection.com/content/25471.asp</link>
    <description><![CDATA[Social media will eventually play a huge role in the ad-supported ecosystem, but currently, it's a dangerous landscape. Outlined here are the risks that are currently keeping it from reaching its full potential.]]></description>
    <author><![CDATA[David Teitler ]]></author>
    <authorid><![CDATA[2425]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_teitler_david_70x70.jpg]]></image>
    <date><![CDATA[January 04, 2010]]></date>
</item><item>
    <title><![CDATA[Making the most of your social media monitors]]></title>
    <link>http://www.imediaconnection.com/content/25436.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, Bill Wagner of Vocus talks about social media monitoring programs and names a brand that is getting social networking right.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70(1).jpg]]></image>
    <date><![CDATA[December 17, 2009]]></date>
</item><item>
    <title><![CDATA[7 rules for aggregating brand content]]></title>
    <link>http://www.imediaconnection.com/content/25427.asp</link>
    <description><![CDATA[Letting the masses do some of your brand-based communication for you? Here are some sticky rules and regulations that you'll still be responsible for when launching a campaign of compiled content.]]></description>
    <author><![CDATA[Carnet Williams]]></author>
    <authorid><![CDATA[20686]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_carnet_70x70.jpg]]></image>
    <date><![CDATA[December 17, 2009]]></date>
</item><item>
    <title><![CDATA[2 brands in the social media dark age]]></title>
    <link>http://www.imediaconnection.com/content/25393.asp</link>
    <description><![CDATA[Here's why the real challenge in doing social media the right way isn't found in best practices, it's in setting up social media from a resource and ownership perspective, then making sure that strategy honors the brand.]]></description>
    <author><![CDATA[Alona Elkayam]]></author>
    <authorid><![CDATA[27013]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkayam_alona_70x70.JPG]]></image>
    <date><![CDATA[December 15, 2009]]></date>
</item><item>
    <title><![CDATA[Why Facebook is a tactic, not a strategy]]></title>
    <link>http://www.imediaconnection.com/content/25283.asp</link>
    <description><![CDATA[With more than 300 million users, Facebook has earned a place in your marketing strategy. But see why this tactic shouldn't be the only trick up your social media sleeve.]]></description>
    <author><![CDATA[Sang Kim]]></author>
    <authorid><![CDATA[26210]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kim_sang_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2009]]></date>
</item><item>
    <title><![CDATA[5 ways brands fail in social media]]></title>
    <link>http://www.imediaconnection.com/content/25360.asp</link>
    <description><![CDATA[Social media is the hottest thing in interactive marketing, but so many brands manage to screw things up. Here are five common mistakes to avoid. <BR>]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[December 10, 2009]]></date>
</item><item>
    <title><![CDATA[Social networks that will shine in 2010]]></title>
    <link>http://www.imediaconnection.com/content/25346.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney evaluates websites that have early adopters excited, and how they could become the next big thing.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[December 10, 2009]]></date>
</item><item>
    <title><![CDATA[A scientific method to tame social media madness]]></title>
    <link>http://www.imediaconnection.com/content/25287.asp</link>
    <description><![CDATA[Trying to decide which social media tactics will best align with your marketing strategies and advance your operational objectives? Use this step-by-step guide to help build your plan. <BR>]]></description>
    <author><![CDATA[Tamsen McMahon]]></author>
    <authorid><![CDATA[26482]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcmahon_tamsen_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2009]]></date>
</item><item>
    <title><![CDATA[Upcoming Facebook changes: 7 things brands need to know]]></title>
    <link>http://www.imediaconnection.com/content/25176.asp</link>
    <description><![CDATA[Be sure to understand the marketing implications of these changes before pitching your next Facebook project.]]></description>
    <author><![CDATA[Kevin Barenblat ]]></author>
    <authorid><![CDATA[17976]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barenblat_kevin_70x70.jpg]]></image>
    <date><![CDATA[December 03, 2009]]></date>
</item><item>
    <title><![CDATA[The power of social media partnerships]]></title>
    <link>http://www.imediaconnection.com/content/25225.asp</link>
    <description><![CDATA[Facebook and Twitter profiles are not enough for effective social media marketing. Learn why partnering with a niche social network is the best way to reach your audience.]]></description>
    <author><![CDATA[Joanna Janus ]]></author>
    <authorid><![CDATA[26297]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_janus_joanna_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2009]]></date>
</item><item>
    <title><![CDATA[4 ways to flaunt your brand's social media attitude ]]></title>
    <link>http://www.imediaconnection.com/content/25213.asp</link>
    <description><![CDATA[Which of these common social media personalities characterizes your brand? Find out how to unlock the potential within.]]></description>
    <author><![CDATA[Tom Edwards]]></author>
    <authorid><![CDATA[26279]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_tom_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2009]]></date>
</item><item>
    <title><![CDATA[Blogging tips that will boost your conversions ]]></title>
    <link>http://www.imediaconnection.com/content/25179.asp</link>
    <description><![CDATA[Blogging is a terrific search marketing tool. Here's how to ensure your corporate blog is attracting the consumers most likely to convert.]]></description>
    <author><![CDATA[Chris Baggott]]></author>
    <authorid><![CDATA[18921]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baggott_chris_70x70.jpg]]></image>
    <date><![CDATA[November 23, 2009]]></date>
</item><item>
    <title><![CDATA[How to avoid social media burnout ]]></title>
    <link>http://www.imediaconnection.com/content/25160.asp</link>
    <description><![CDATA[It's easy to get worn down when trying to evaluate all the latest trends and innovations in social media. Here are some tips for avoiding a marketer meltdown.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2009]]></date>
</item><item>
    <title><![CDATA[6 socially savvy brands ]]></title>
    <link>http://www.imediaconnection.com/content/25116.asp</link>
    <description><![CDATA[Not all social media platforms are created equal. Learn how these smart brands chose the right social media platforms for their needs and tailored campaigns to fit.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[November 16, 2009]]></date>
</item><item>
    <title><![CDATA[Mastering the mix for social media]]></title>
    <link>http://www.imediaconnection.com/content/25072.asp</link>
    <description><![CDATA[Learn new strategies for social media in video, augmented reality, and mobile marketing. Get the scoop on new marketing opportunities in these podcasts from the iMedia Breakthrough Summit in Henderson, Nev.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70(1).gif]]></image>
    <date><![CDATA[November 10, 2009]]></date>
</item><item>
    <title><![CDATA[How to protect your URL in a social world]]></title>
    <link>http://www.imediaconnection.com/content/24922.asp</link>
    <description><![CDATA[URL providers like tr.im and TinyURL provide a valuable service, but are they short-changing your brand? Here's why you should consider owning your own short URLs.]]></description>
    <author><![CDATA[Emile Daigle]]></author>
    <authorid><![CDATA[25488]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_daigle_emile_70x70.jpg]]></image>
    <date><![CDATA[November 09, 2009]]></date>
</item><item>
    <title><![CDATA[The social media golden rule]]></title>
    <link>http://www.imediaconnection.com/content/24920.asp</link>
    <description><![CDATA[In the world of social media, one strategy will always ring true: Engage with your customers as you would have your vendors engage with you. See how this principle can shine through in your campaigns.]]></description>
    <author><![CDATA[Mark Badger]]></author>
    <authorid><![CDATA[25126]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_badger_mark_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2009]]></date>
</item><item>
    <title><![CDATA[4 steps for creating usable social media]]></title>
    <link>http://www.imediaconnection.com/content/24876.asp</link>
    <description><![CDATA[Launching&nbsp;social media campaigns is easy, but getting consumers to interact with your brand is a completely different challenge. Try employing these tactics.]]></description>
    <author><![CDATA[Jessica Want]]></author>
    <authorid><![CDATA[25241 ]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_want_jessica_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2009]]></date>
</item><item>
    <title><![CDATA[8 tips for B2B social media  ]]></title>
    <link>http://www.imediaconnection.com/content/24755.asp</link>
    <description><![CDATA[A lack of understanding is holding many businesses back from leveraging the power of social media. Find out how to clear the confusion.]]></description>
    <author><![CDATA[Steve McAbee]]></author>
    <authorid><![CDATA[24707]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcabee_steve_70x70.jpg]]></image>
    <date><![CDATA[October 19, 2009]]></date>
</item><item>
    <title><![CDATA[Social media success: 3 absolute musts]]></title>
    <link>http://www.imediaconnection.com/content/24712.asp</link>
    <description><![CDATA[See why transparency, authenticity, and credibility aren't just social media catchphrases -- they're vital concepts that some companies&nbsp;employ better than others. ]]></description>
    <author><![CDATA[Aaron Strout]]></author>
    <authorid><![CDATA[24150]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_strout_aaron_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2009]]></date>
</item><item>
    <title><![CDATA[4 reasons to shut up on Twitter ]]></title>
    <link>http://www.imediaconnection.com/content/24703.asp</link>
    <description><![CDATA[The use of Twitter can become an addiction for a brand, but sometimes it's best to just say "no." Check out these instances in which microblogging can do more harm than good. ]]></description>
    <author><![CDATA[Madhuri Shekar]]></author>
    <authorid><![CDATA[23938]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/091012_headshot_graphic_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2009]]></date>
</item><item>
    <title><![CDATA[Social media's shining marketing moments]]></title>
    <link>http://www.imediaconnection.com/content/24676.asp</link>
    <description><![CDATA[Take a look at some unique opportunities advertisers were given to engage with users on MySpace, LinkedIn, LiveJournal, and other social community sites.]]></description>
    <author><![CDATA[Ken Liebeskind]]></author>
    <authorid><![CDATA[22704]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_liebeskind_ken_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2009]]></date>
</item><item>
    <title><![CDATA[How to avoid getting sucked into social hype]]></title>
    <link>http://www.imediaconnection.com/content/24670.asp</link>
    <description><![CDATA[Marketers are stuggling to keep their brands relevant in tougher times. In this episode of Marketing Obsessions with Kevin Lee, PR specialist Peter Shankman talks about the dangers of letting your public relations slip with the economy.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/abe70x70-2.jpg]]></image>
    <date><![CDATA[October 07, 2009]]></date>
</item><item>
    <title><![CDATA[Putting the "social" back in social media]]></title>
    <link>http://www.imediaconnection.com/content/24647.asp</link>
    <description><![CDATA[With all the buzz surrounding social media, it is important to remember that the core principles behind engaging with customers never change. Here's why.]]></description>
    <author><![CDATA[Madhuri Shekar]]></author>
    <authorid><![CDATA[23938]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shekar_madhuri_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2009]]></date>
</item><item>
    <title><![CDATA[Does pay-per-tweet fit your brand's profile?]]></title>
    <link>http://www.imediaconnection.com/content/24563.asp</link>
    <description><![CDATA[Traditional display is being replaced by more active methods like sponsored conversations. Take a look at how this emerging marketing model works.]]></description>
    <author><![CDATA[Tricia Despres]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <date><![CDATA[September 28, 2009]]></date>
</item><item>
    <title><![CDATA[What will be the heir to the Twitter throne?]]></title>
    <link>http://www.imediaconnection.com/content/24503.asp</link>
    <description><![CDATA[What's next on the horizon&nbsp;for big digital breakthroughs? The staff at IPG's Emerging Media Lab offers its best bets for social media success.]]></description>
    <author><![CDATA[IPG Emerging Media Lab]]></author>
    <authorid><![CDATA[19084]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/IPGLab70_(2).gif]]></image>
    <date><![CDATA[September 22, 2009]]></date>
</item><item>
    <title><![CDATA[10 social media strategies from top brands]]></title>
    <link>http://www.imediaconnection.com/content/24470.asp</link>
    <description><![CDATA[Corporations&nbsp;like GE, Best Buy, and Cisco are all succeeding with social media. Discover what they've learned and how to apply it to your own endeavors.]]></description>
    <author><![CDATA[Lois Kelly]]></author>
    <authorid><![CDATA[6806]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kelly_lois_70x70.jpg]]></image>
    <date><![CDATA[September 21, 2009]]></date>
</item><item>
    <title><![CDATA[Find a social media strategy that works for you]]></title>
    <link>http://www.imediaconnection.com/content/24424.asp</link>
    <description><![CDATA[Is it better to build a page on Facebook or develop a customized, branded social network? Examine the pros and cons of each.]]></description>
    <author><![CDATA[Cynthia Francis ]]></author>
    <authorid><![CDATA[16990]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_francis_cynthia_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2009]]></date>
</item><item>
    <title><![CDATA[10 essential Twitter apps for marketers]]></title>
    <link>http://www.imediaconnection.com/content/24459.asp</link>
    <description><![CDATA[If you're using Twitter in your marketing strategies, you'll want to learn about these add-ons that marketers are saying they can't live without.]]></description>
    <author><![CDATA[Tricia Despres]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2009]]></date>
</item><item>
    <title><![CDATA[4 tools for easier social media management]]></title>
    <link>http://www.imediaconnection.com/content/24306.asp</link>
    <description><![CDATA[Convinced there aren't enough hours in the day to stay on top of everything related to social media? Try these handy tools that streamline the process.]]></description>
    <author><![CDATA[Adam Boyden]]></author>
    <authorid><![CDATA[3453]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_boyden_adam_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2009]]></date>
</item><item>
    <title><![CDATA[5 fresh Facebook apps ]]></title>
    <link>http://www.imediaconnection.com/content/24437.asp</link>
    <description><![CDATA[When done right, Facebook applications represent the ultimate in consumer engagement. Meet the brands that are taking full advantage of this opportunity.]]></description>
    <author><![CDATA[Susan Kuchinskas]]></author>
    <authorid><![CDATA[14057]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kuchinskas_susan_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2009]]></date>
</item><item>
    <title><![CDATA[First aid for bad buzz]]></title>
    <link>http://www.imediaconnection.com/content/24374.asp</link>
    <description><![CDATA[Getting hammered in social media and on blogs? Find out how you can patch the relationship before your brand is permanently scarred.]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2009]]></date>
</item><item>
    <title><![CDATA[Facebook's frighteningly impressive ad potential]]></title>
    <link>http://www.imediaconnection.com/content/24362.asp</link>
    <description><![CDATA[The social network has created one of the most powerful and elegant advertising tools ever seen. Take a lesson from these marketers who have learned how to tap into the opportunity. ]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2009]]></date>
</item><item>
    <title><![CDATA[How to measure your social media campaign's impact ]]></title>
    <link>http://www.imediaconnection.com/content/24353.asp</link>
    <description><![CDATA[It's not enough to develop a social media marketing strategy -- you have to be able to gauge your level of success. Here are the basic steps your measurement program should include.]]></description>
    <author><![CDATA[Daz Connell]]></author>
    <authorid><![CDATA[23683]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_connell_daz_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2009]]></date>
</item><item>
    <title><![CDATA[Twitter's hidden marketing superpowers ]]></title>
    <link>http://www.imediaconnection.com/content/24297.asp</link>
    <description><![CDATA[There's more to Twitter than meets the eye. Is your brand taking advantage of some of the platform's lesser-known marketing opportunities?]]></description>
    <author><![CDATA[Madhuri Shekar]]></author>
    <authorid><![CDATA[23938]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/090901_thumbnail_70x70.jpg]]></image>
    <date><![CDATA[September 02, 2009]]></date>
</item><item>
    <title><![CDATA[5 rules for marketing in niche social networks ]]></title>
    <link>http://www.imediaconnection.com/content/24241.asp</link>
    <description><![CDATA[If you're tired of having your brand's voice muffled in the great wide world of social media, consider adopting a niche strategy. Here are some tips you'll need to succeed.]]></description>
    <author><![CDATA[Blaise Nutter]]></author>
    <authorid><![CDATA[11710]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nutter_blaise_70x70.jpg]]></image>
    <date><![CDATA[August 31, 2009]]></date>
</item><item>
    <title><![CDATA[The gift that Facebook gives to your brand]]></title>
    <link>http://www.imediaconnection.com/content/24182.asp</link>
    <description><![CDATA[Virtual goods present a unique marketing opportunity, helping users to personalize their social network pages with your brand in mind. Find out how they can work for you.]]></description>
    <author><![CDATA[Paul Martecchini]]></author>
    <authorid><![CDATA[7727]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_martecchini_paul_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2009]]></date>
</item><item>
    <title><![CDATA[Social media marketing gets some love]]></title>
    <link>http://www.imediaconnection.com/content/24138.asp</link>
    <description><![CDATA[The ACPL funnel&nbsp;leaves a lot to be desired in the world of social media. Take a look at a new model that puts two-way communication back into the equation.]]></description>
    <author><![CDATA[Carnet Williams]]></author>
    <authorid><![CDATA[20686]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_carnet_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2009]]></date>
</item><item>
    <title><![CDATA[Why social media is safer than you think]]></title>
    <link>http://www.imediaconnection.com/content/24143.asp</link>
    <description><![CDATA[Even in these turbulent times, not all new media spending needs to be put on hold. Here's why social media should be part of a secure and sound defensive strategy.]]></description>
    <author><![CDATA[Doug Schumacher ]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schumacher_doug_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2009]]></date>
</item><item>
    <title><![CDATA[6 social media platforms at a glance ]]></title>
    <link>http://www.imediaconnection.com/content/24165.asp</link>
    <description><![CDATA[Developing a successful social media strategy requires a clear understanding of the technology, users, opportunities, and challenges. This essential checklist will help you evaluate which channels are appropriate for your marketing efforts. ]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2009]]></date>
</item><item>
    <title><![CDATA[10 practical tips for Facebook fan pages]]></title>
    <link>http://www.imediaconnection.com/content/24109.asp</link>
    <description><![CDATA[Social media is a two-way conversation, and you need to be present and active to make it work. Follow this guide to fostering more loyal fans.]]></description>
    <author><![CDATA[Carnet Williams]]></author>
    <authorid><![CDATA[20686]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_carnet_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2009]]></date>
</item><item>
    <title><![CDATA[Social media agencies to watch ]]></title>
    <link>http://www.imediaconnection.com/content/24100.asp</link>
    <description><![CDATA[There's no shortage of so-called social media experts, but not all have the know-how you need. Here's a look at a few agencies you might want to poke, friend, or even hire.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2009]]></date>
</item><item>
    <title><![CDATA[Tips for evicting Facebook cybersquatters]]></title>
    <link>http://www.imediaconnection.com/content/24058.asp</link>
    <description><![CDATA[In the world of social media, squatters are an ever-present nuisance. If someone has stolen your brand identity on Facebook, follow these tips to take it back.]]></description>
    <author><![CDATA[Anthony J. Biller]]></author>
    <authorid><![CDATA[22976]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_biller_anthony_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2009]]></date>
</item><item>
    <title><![CDATA[5 brands that added value to communities]]></title>
    <link>http://www.imediaconnection.com/content/24078.asp</link>
    <description><![CDATA[If you are looking to reach out and connect with your brand's pre-existing fans and social groups, take a tip from these successful approaches.]]></description>
    <author><![CDATA[David Lewis]]></author>
    <authorid><![CDATA[23281]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_dave_organic_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2009]]></date>
</item><item>
    <title><![CDATA[5 reasons Twitter simply doesn't matter]]></title>
    <link>http://www.imediaconnection.com/content/24055.asp</link>
    <description><![CDATA[Is Twitter the most powerful communications platform to ever emerge? Or an unwieldy, untargeted time-suck for the narcissistic? Here are a few reasons it could be considered the latter.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2009]]></date>
</item><item>
    <title><![CDATA[8 digital pros worth following on Twitter]]></title>
    <link>http://www.imediaconnection.com/content/24046.asp</link>
    <description><![CDATA[Lost in a sea of garbled tweets? Find out who's worth following and why. After all, on Twitter, you're only as good as the people you follow.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2009]]></date>
</item><item>
    <title><![CDATA[Pharma marketing more "social" than ever]]></title>
    <link>http://www.imediaconnection.com/content/24012.asp</link>
    <description><![CDATA[A recent article in Ad Age deemphasized the role of social media in pharmaceutical marketing. Here's why the author is just plain wrong.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2009]]></date>
</item><item>
    <title><![CDATA[5 social media campaign killers ]]></title>
    <link>http://www.imediaconnection.com/content/23999.asp</link>
    <description><![CDATA[Social media success requires a good deal of trial and error. But there are some clear-cut paths to embarrassment that you need to avoid. Here they are.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2009]]></date>
</item><item>
    <title><![CDATA[How to create a social media department]]></title>
    <link>http://www.imediaconnection.com/content/23984.asp</link>
    <description><![CDATA[Social media is the hottest trend in interactive, and brands want to take advantage right now. If you're thinking about taking the plunge, here's what you'll need.]]></description>
    <author><![CDATA[Meghann Ackerman]]></author>
    <authorid><![CDATA[23108]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ackerman_meghann_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2009]]></date>
</item><item>
    <title><![CDATA[8 social media sins to avoid]]></title>
    <link>http://www.imediaconnection.com/content/23906.asp</link>
    <description><![CDATA[For every social media success story, there are dozens of failures. Here's a look at the most common mistakes that turn companies anti-social in a social world.]]></description>
    <author><![CDATA[Chris Aarons]]></author>
    <authorid><![CDATA[23045]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_aarons_chris_70x70.jpg]]></image>
    <date><![CDATA[July 31, 2009]]></date>
</item><item>
    <title><![CDATA[Will Twitter prevail where others failed? ]]></title>
    <link>http://www.imediaconnection.com/content/23895.asp</link>
    <description><![CDATA[While it's important to consider Twitter's current benefits, it is also relevant to think about its likely trajectories. As web history shows us, not all glittering online media trends can be turned into marketing gold.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2009]]></date>
</item><item>
    <title><![CDATA[The keys to managing your Twitter talent]]></title>
    <link>http://www.imediaconnection.com/content/23873.asp</link>
    <description><![CDATA[You've got a Twitter account, but now what? Stick to this strategy to ensure your Twitterers are representing your brand correctly and getting the most out of microblogging.]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2009]]></date>
</item><item>
    <title><![CDATA[5 social media strategies you need]]></title>
    <link>http://www.imediaconnection.com/content/23856.asp</link>
    <description><![CDATA[Your brand is going social, whether you like it or not. Here's&nbsp;how you can&nbsp;embrace social media rather than being dragged in reluctantly.]]></description>
    <author><![CDATA[Bob Wheatley ]]></author>
    <authorid><![CDATA[17233]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wheatley_bob_70x70.jpg]]></image>
    <date><![CDATA[July 27, 2009]]></date>
</item><item>
    <title><![CDATA[6 ways to dispel fear and loathing of social media]]></title>
    <link>http://www.imediaconnection.com/content/23875.asp</link>
    <description><![CDATA[With the current hype around social media's role in the marketing mix, it often remains an important tactic in search of a strategic objective. Here's how to get past that.]]></description>
    <author><![CDATA[Kevin Nalty]]></author>
    <authorid><![CDATA[22569]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nalty_kevin_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2009]]></date>
</item><item>
    <title><![CDATA[What your audience is looking for in a widget]]></title>
    <link>http://www.imediaconnection.com/content/23854.asp</link>
    <description><![CDATA[Different widgets are suited for different environments and consumer needs. Find out why social widgets are your best bet for reaching users.]]></description>
    <author><![CDATA[Ben Pashman]]></author>
    <authorid><![CDATA[762]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pashman_ben_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2009]]></date>
</item><item>
    <title><![CDATA[5 essentials for social media marketing]]></title>
    <link>http://www.imediaconnection.com/content/23805.asp</link>
    <description><![CDATA[Social media marketing can increase brand awareness and sales for your business. But it takes real work to be successful. Follow these steps to get in the game.]]></description>
    <author><![CDATA[Lisa Wehr]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2009]]></date>
</item><item>
    <title><![CDATA[How to score the coveted retweet]]></title>
    <link>http://www.imediaconnection.com/content/23790.asp</link>
    <description><![CDATA[Retweets beget more followers who are likely to match the demographic you are seeking. Here's how you can increase your chances of getting passed along, while staying true to your brand.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[July 16, 2009]]></date>
</item><item>
    <title><![CDATA[Build a better bond with bloggers]]></title>
    <link>http://www.imediaconnection.com/content/23809.asp</link>
    <description><![CDATA[Follow these tips to make the sponsored-conversation equation pay off for your brand.]]></description>
    <author><![CDATA[Sean Egen]]></author>
    <authorid><![CDATA[12603]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_egen_sean_70.jpg]]></image>
    <date><![CDATA[July 16, 2009]]></date>
</item><item>
    <title><![CDATA[9 keys to the perfect corporate blog]]></title>
    <link>http://www.imediaconnection.com/content/23782.asp</link>
    <description><![CDATA[Simply having a company blog might have set your marketing apart a few years back, but today brand blogs are a necessity. The question is, how do you make them worthwhile for your users?]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[July 14, 2009]]></date>
</item><item>
    <title><![CDATA[Why Twitter can do more harm than good]]></title>
    <link>http://www.imediaconnection.com/content/23760.asp</link>
    <description><![CDATA[Does your boss or client think Twitter is the only thing that matters? Tell them to think again. If time and resources are at a premium, Twitter can actually hurt your brand.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2009]]></date>
</item><item>
    <title><![CDATA[Why agencies' social media use doesn't matter]]></title>
    <link>http://www.imediaconnection.com/content/23748.asp</link>
    <description><![CDATA[Here's why agencies shouldn't be picked on for not using particular social media tactics themselves, and why Ad Age has it all wrong.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2009]]></date>
</item><item>
    <title><![CDATA[5 mistakes to avoid when launching a viral campaign]]></title>
    <link>http://www.imediaconnection.com/content/23718.asp</link>
    <description><![CDATA[With the abundance of rich media composition and creation tools, here's how brands can capture mindshare with less effort and budget spend than ever before. ]]></description>
    <author><![CDATA[Michelle Wohl]]></author>
    <authorid><![CDATA[19365]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wohl_michelle_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2009]]></date>
</item><item>
    <title><![CDATA[5 outstanding corporate blogs ]]></title>
    <link>http://www.imediaconnection.com/content/23681.asp</link>
    <description><![CDATA[A good corporate blog is one that helps to achieve the broader goals of the organization. Here are examples of companies that found success with their strategies.]]></description>
    <author><![CDATA[Chris Baggott]]></author>
    <authorid><![CDATA[18921]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baggott_chris_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2009]]></date>
</item><item>
    <title><![CDATA[4 hot social media applications for internal use]]></title>
    <link>http://www.imediaconnection.com/content/23665.asp</link>
    <description><![CDATA[Is your team&nbsp;missing valuable opportunities to share industry knowledge with each other? Communicating more efficiently is easier than you might expect with these tools. ]]></description>
    <author><![CDATA[Tom Beck]]></author>
    <authorid><![CDATA[21860]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beck_tom_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2009]]></date>
</item><item>
    <title><![CDATA[Social media: How to separate hype from utility]]></title>
    <link>http://www.imediaconnection.com/content/23594.asp</link>
    <description><![CDATA[Buzz is rarely an undesirable commodity, but given the increasing need to target marketing activity where it&nbsp;will be&nbsp;most effective, can embracing any new social media trend guarantee a successful campaign?]]></description>
    <author><![CDATA[Paul Newnes]]></author>
    <authorid><![CDATA[19442]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Newnes_paul_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2009]]></date>
</item><item>
    <title><![CDATA[Where to find your free focus group]]></title>
    <link>http://www.imediaconnection.com/content/23513.asp</link>
    <description><![CDATA[Are you missing out on an opportunity to engage your target consumers? Illustrating findings from a recent industry study, JCPenney and adidas show you how it's done. ]]></description>
    <author><![CDATA[Samantha Skey]]></author>
    <authorid><![CDATA[4520]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_skey_samantha_70x70.jpg]]></image>
    <date><![CDATA[June 17, 2009]]></date>
</item><item>
    <title><![CDATA[Why B2B companies need social media too]]></title>
    <link>http://www.imediaconnection.com/content/23447.asp</link>
    <description><![CDATA[B2B companies need to be personable, responsible, and communicative. Here's why they can't afford to neglect blogs, LinkedIn, Twitter, and other social channels.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[June 17, 2009]]></date>
</item><item>
    <title><![CDATA[How to succeed across the social media spectrum]]></title>
    <link>http://www.imediaconnection.com/content/23491.asp</link>
    <description><![CDATA[Good marketing relies on consistent brand messaging, but social media requires you to place your message in a consumer's hands. Find out how to strike the right balance.]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2009]]></date>
</item><item>
    <title><![CDATA[Why Twitter will soon become obsolete ]]></title>
    <link>http://www.imediaconnection.com/content/23465.asp</link>
    <description><![CDATA[No matter what you've heard, Twitter is not the final answer to social media marketing. Here's why marketers who are investing heavily in this microblogging platform need to find wiser ways to spend their time and money. ]]></description>
    <author><![CDATA[Jason Clark]]></author>
    <authorid><![CDATA[21909]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clark_jason_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2009]]></date>
</item><item>
    <title><![CDATA[How to market your social media presence]]></title>
    <link>http://www.imediaconnection.com/content/23462.asp</link>
    <description><![CDATA[You may be tweeting, blogging, and friending consumers like crazy, but are you enabling your targets to find and follow you everywhere? Find out how to advertise and cross-pollinate your social media outreach.]]></description>
    <author><![CDATA[Steve Glauberman]]></author>
    <authorid><![CDATA[3204]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_glauberman_steve_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2009]]></date>
</item><item>
    <title><![CDATA[5 reasons why it pays to shorten your URLs]]></title>
    <link>http://www.imediaconnection.com/content/23449.asp</link>
    <description><![CDATA[Microblogging doesn't leave much room for your domain name in links, but the payoff of using a URL shortener is worth the sacrifice. Find out more about the marketing opportunities a smaller link provides.]]></description>
    <author><![CDATA[Uriah Av-Ro]]></author>
    <authorid><![CDATA[11295]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_avron_uriah_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2009]]></date>
</item><item>
    <title><![CDATA[Empower your social media users]]></title>
    <link>http://www.imediaconnection.com/content/23419.asp</link>
    <description><![CDATA[Does your campaign stem from the user? Are you focused on the right metrics from the start? Find out how to get the most from your program with these tips. ]]></description>
    <author><![CDATA[Michael Burke]]></author>
    <authorid><![CDATA[10701]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_burke_michael_70X70.jpg]]></image>
    <date><![CDATA[June 09, 2009]]></date>
</item><item>
    <title><![CDATA[How to use Twitter to mitigate a crisis]]></title>
    <link>http://www.imediaconnection.com/content/23342.asp</link>
    <description><![CDATA[Twitter is a great place to connect with your customers, as well as an effective channel for responding to a marketing crisis. Here's how some brands handled a few sticky situations -- in 140 characters or less.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2009]]></date>
</item><item>
    <title><![CDATA[Why brands should rethink partnerships with bloggers ]]></title>
    <link>http://www.imediaconnection.com/content/23300.asp</link>
    <description><![CDATA[Bloggers and the brands they sometimes represent have been caught in the FTC's crosshairs. Here&nbsp;are a few examples that highlight just how convoluted this battle might become. ]]></description>
    <author><![CDATA[Gunther Sonnenfeld]]></author>
    <authorid><![CDATA[19406]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sonnenfeld_gunther_70x70.jpg]]></image>
    <date><![CDATA[June 02, 2009]]></date>
</item><item>
    <title><![CDATA[Twitter brand smackdown: The winners and losers ]]></title>
    <link>http://www.imediaconnection.com/content/23259.asp</link>
    <description><![CDATA[Check out these sets of competitors and see which are leveraging the microblogging platform to its utmost potential.]]></description>
    <author><![CDATA[Rodney Rumford]]></author>
    <authorid><![CDATA[18532]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rumford_rodney_70x70.jpg]]></image>
    <date><![CDATA[June 01, 2009]]></date>
</item><item>
    <title><![CDATA[9 tips for dealing with social media enemies]]></title>
    <link>http://www.imediaconnection.com/content/23205.asp</link>
    <description><![CDATA[Social media provides an instant platform for anyone -- including opponents of your brand. Learn how to handle them --&nbsp; and hopefully win them over -- by following sound advice from our experts.]]></description>
    <author><![CDATA[Sean Egen]]></author>
    <authorid><![CDATA[12603]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_egen_sean_70.jpg]]></image>
    <date><![CDATA[May 27, 2009]]></date>
</item><item>
    <title><![CDATA[Social media: Whose job is it anyway? ]]></title>
    <link>http://www.imediaconnection.com/content/23165.asp</link>
    <description><![CDATA[In the online world, all media is quickly becoming social. But which part of your team should be responsible for handling it? Six industry leaders share their opinions.]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[May 26, 2009]]></date>
</item><item>
    <title><![CDATA[Social media vs. social responsibility]]></title>
    <link>http://www.imediaconnection.com/content/23162.asp</link>
    <description><![CDATA[There is a new obligation now that social media has transferred ownership of brands to consumers: If we like something, we need to speak up.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2009]]></date>
</item><item>
    <title><![CDATA[5 Twitter marketing experiments ]]></title>
    <link>http://www.imediaconnection.com/content/23146.asp</link>
    <description><![CDATA[Whether it's a tax return giant or a gourmet taco truck, companies are finding ways to leverage the popular microblogging tool with these innovative business approaches.]]></description>
    <author><![CDATA[Blaise Nutter]]></author>
    <authorid><![CDATA[11710]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nutter_blaise_70x70.jpg]]></image>
    <date><![CDATA[May 20, 2009]]></date>
</item><item>
    <title><![CDATA[9 tips to find your social sweet spot]]></title>
    <link>http://www.imediaconnection.com/content/23066.asp</link>
    <description><![CDATA[The endorsements social network marketing provides are more powerful than plain impressions, but you can damage your brand with too much of a good thing. Learn how to strike the right balance. ]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[May 15, 2009]]></date>
</item><item>
    <title><![CDATA[Launch an awesome Facebook app in 10 easy steps]]></title>
    <link>http://www.imediaconnection.com/content/23065.asp</link>
    <description><![CDATA[Over the past two years, brands have launched countless Facebook applications, with varying degrees of success. If you're still testing the waters, here are the tips you need to keep in mind.]]></description>
    <author><![CDATA[Charles Hull]]></author>
    <authorid><![CDATA[20687]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hull_charles_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2009]]></date>
</item><item>
    <title><![CDATA[How to maximize a brand's social relevance]]></title>
    <link>http://www.imediaconnection.com/content/23062.asp</link>
    <description><![CDATA[Well-targeted messaging and content can move consumers from superficial&nbsp;contact with brands to deeper engagement. See why traditional and digital are irrevocably tied when trying to reach this goal.]]></description>
    <author><![CDATA[Matt Kapko]]></author>
    <authorid><![CDATA[17638]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kapko_matt_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2009]]></date>
</item><item>
    <title><![CDATA[Getting to the bottom of marketing inspiration]]></title>
    <link>http://www.imediaconnection.com/content/23020.asp</link>
    <description><![CDATA[Good storytelling can lead to more successful social interactions with your customers. See how Levi's, FedEx, and others are using this technique to create marketing that has meaning. ]]></description>
    <author><![CDATA[Jodi Harris ]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[May 12, 2009]]></date>
</item><item>
    <title><![CDATA[4 signs you're a social media failure]]></title>
    <link>http://www.imediaconnection.com/content/22944.asp</link>
    <description><![CDATA[Check out these&nbsp;snafus made by Jenny Craig, Weight Watchers, Royal Caribbean, Skittles, and others, and see how similar situations could be turned into successes for your brand.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[May 06, 2009]]></date>
</item><item>
    <title><![CDATA[Key objectives for a killer social media play]]></title>
    <link>http://www.imediaconnection.com/content/22904.asp</link>
    <description><![CDATA[With clear guidelines from brands, savvy media buyers are&nbsp;best positioned to help agencies create effective social media campaigns that guarantee results.]]></description>
    <author><![CDATA[Carnet Williams]]></author>
    <authorid><![CDATA[20686]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_carnet_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2009]]></date>
</item><item>
    <title><![CDATA[The dark side of Twitter]]></title>
    <link>http://www.imediaconnection.com/content/22850.asp</link>
    <description><![CDATA[Twitter, like email, is great for moving bits of data, but it is not an experience, and it is not a conversation. Learn why the platform might be a false start for marketers.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2009]]></date>
</item><item>
    <title><![CDATA[Top link-building strategies for your corporate blog]]></title>
    <link>http://www.imediaconnection.com/content/22808.asp</link>
    <description><![CDATA[Corporate blogs are all about building&nbsp;lasting relationships and improving search engine optimization. Here's how to develop a social media link-building strategy.]]></description>
    <author><![CDATA[Justin Evans]]></author>
    <authorid><![CDATA[20433]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_evans_justin_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2009]]></date>
</item><item>
    <title><![CDATA[Meet the brands that 'get' Twitter ]]></title>
    <link>http://www.imediaconnection.com/content/22790.asp</link>
    <description><![CDATA[Whether your brand has an official Twitter account or not, users on the microblogging platform are talking about you. And if you're not tweeting back, you're losing.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[April 28, 2009]]></date>
</item><item>
    <title><![CDATA[5 companies that should buy Twitter]]></title>
    <link>http://www.imediaconnection.com/content/22795.asp</link>
    <description><![CDATA[Our industry experts take a look at what could happen and who could benefit from the purchase of the microblogging giant.]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marcus_nanette_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2009]]></date>
</item><item>
    <title><![CDATA[Innovate or die: Managing the barriers to change]]></title>
    <link>http://www.imediaconnection.com/content/22785.asp</link>
    <description><![CDATA[The shelf life for audience attention is decreasing, so innovation is key to keeping mindshare focused on your brand. See how key thought leaders are refining the process for creating and communicating what's new.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[April 22, 2009]]></date>
</item><item>
    <title><![CDATA[Why LinkedIn is essential for brand marketers ]]></title>
    <link>http://www.imediaconnection.com/content/22777.asp</link>
    <description><![CDATA[LinkedIn founder Reid Hoffman discusses the network's unique niche, the most common professional blunders made on the site, and how the platform will evolve in the coming years. ]]></description>
    <author><![CDATA[Lori Luechtefeld ]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[April 22, 2009]]></date>
</item><item>
    <title><![CDATA[7 tips for the perfect Twitter profile]]></title>
    <link>http://www.imediaconnection.com/content/22751.asp</link>
    <description><![CDATA[The decision to follow your Twitter account is made quickly. Make sure your page has what it takes to attract and keep an audience. ]]></description>
    <author><![CDATA[Jason Baer]]></author>
    <authorid><![CDATA[13627]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baer_jason_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2009]]></date>
</item><item>
    <title><![CDATA[How to breathe life into your loyalty program]]></title>
    <link>http://www.imediaconnection.com/content/22745.asp</link>
    <description><![CDATA[Loyalty programs often leave consumers caring about points instead of your brand. Here's how to build a relationship that benefits both you and your best customers.]]></description>
    <author><![CDATA[Robert Manning]]></author>
    <authorid><![CDATA[1261]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_manning_robert_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2009]]></date>
</item><item>
    <title><![CDATA[5 ways to create content for social media and SEO]]></title>
    <link>http://www.imediaconnection.com/content/22712.asp</link>
    <description><![CDATA[The heart of a brand's social media plan should revolve around interesting content. Here's how to maximize content value by attracting users no matter where they travel online.]]></description>
    <author><![CDATA[Andrew Rodrigues]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rodrigues_andy_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2009]]></date>
</item><item>
    <title><![CDATA[How social media can resurrect your brand's reputation]]></title>
    <link>http://www.imediaconnection.com/content/22699.asp</link>
    <description><![CDATA[You know social media has hit a new high when even GM, the third-largest advertiser in the U.S., can't adequately maintain conversations about its brands. Here's why all brands should start getting their feet wet in social media.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schumacher_doug_70x70.jpg]]></image>
    <date><![CDATA[April 14, 2009]]></date>
</item><item>
    <title><![CDATA[Bloggers beware: Big Brother is watching]]></title>
    <link>http://www.imediaconnection.com/content/22663.asp</link>
    <description><![CDATA[I understand the differences between commercial speech and political speech, and that undisclosed corporate shilling is a problem. But do I think the government should have dominion over online product recommendations?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2009]]></date>
</item><item>
    <title><![CDATA[7 marketing mistakes to avoid on Twitter ]]></title>
    <link>http://www.imediaconnection.com/content/22655.asp</link>
    <description><![CDATA[Having a profile for your brand on the popular microblogging site isn't enough. You have to create a real presence. Our expert shows you how.]]></description>
    <author><![CDATA[Rodney Rumford]]></author>
    <authorid><![CDATA[18532]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rumford_rodney_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2009]]></date>
</item><item>
    <title><![CDATA[How to craft a social media plan that connects]]></title>
    <link>http://www.imediaconnection.com/content/22575.asp</link>
    <description><![CDATA[If you want consumers to interact with you online, you'll need to give them a reason to do so. Follow these tips to strengthen brand loyalty through social media.]]></description>
    <author><![CDATA[Adam Weinroth]]></author>
    <authorid><![CDATA[10077]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinroth_adam_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2009]]></date>
</item><item>
    <title><![CDATA[How to engage customers in your business decisions ]]></title>
    <link>http://www.imediaconnection.com/content/22602.asp</link>
    <description><![CDATA[With marketing budgets getting cut, private online communities should be viewed as an efficient, low-cost&nbsp;outlet&nbsp;to engage consumers. Here's how including your most prized customers in executive discussions can pay off in spades.]]></description>
    <author><![CDATA[Menaka Gopinath]]></author>
    <authorid><![CDATA[19647]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gopina_Menaka_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2009]]></date>
</item><item>
    <title><![CDATA[Battle of the marketing sexes]]></title>
    <link>http://www.imediaconnection.com/content/22532.asp</link>
    <description><![CDATA[Does the female brain have an edge when it comes to marketing, or is that a myth? Take a look at some science that may fuel an industry gender war. ]]></description>
    <author><![CDATA[Susan Kuchinskas]]></author>
    <authorid><![CDATA[14057]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kuchinskas_susan_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2009]]></date>
</item><item>
    <title><![CDATA[5 ways to connect with your existing social media fans]]></title>
    <link>http://www.imediaconnection.com/content/22523.asp</link>
    <description><![CDATA[Brands have a responsibility to use social media to engage their fans and make them feel important. Follow these rules if you want to treat them right.]]></description>
    <author><![CDATA[Larry Weintraub]]></author>
    <authorid><![CDATA[18140]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weintraub_larry_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2009]]></date>
</item><item>
    <title><![CDATA[10 ways to boost the value of your corporate blog ]]></title>
    <link>http://www.imediaconnection.com/content/22426.asp</link>
    <description><![CDATA[Like every other marketing initiative, a company's blog should deliver a measurable return on investment. Here's how to make the most of yours. ]]></description>
    <author><![CDATA[Chris Baggott]]></author>
    <authorid><![CDATA[18921]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baggott_chris_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2009]]></date>
</item><item>
    <title><![CDATA[Jimmy Wales: Why the recession won't kill digital media]]></title>
    <link>http://www.imediaconnection.com/content/22473.asp</link>
    <description><![CDATA[The Wikipedia founder says branding through user-generated content is the future of online media, so go for it while it's still cheap. ]]></description>
    <author><![CDATA[Susan Kuchinskas]]></author>
    <authorid><![CDATA[14057]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kuchinskas_susan_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2009]]></date>
</item><item>
    <title><![CDATA[Rocket your brand into the Twittersphere]]></title>
    <link>http://www.imediaconnection.com/content/22381.asp</link>
    <description><![CDATA[Wondering how best to get on board the Twitter train? Watch as four brands explain how they are harnessing social networks to connect with consumers.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_CC09_090316_Q6_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2009]]></date>
</item><item>
    <title><![CDATA[A free DIY approach to social media]]></title>
    <link>http://www.imediaconnection.com/content/22455.asp</link>
    <description><![CDATA[You don't need a huge budget or a big agency to start harnessing the power of Facebook, LinkedIn, and Twitter. These five methods will increase your audience -- all by yourself. ]]></description>
    <author><![CDATA[Rebecca Weeks Watson]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weeks_rebecca_70.jpg]]></image>
    <date><![CDATA[March 25, 2009]]></date>
</item><item>
    <title><![CDATA[The rules of engagement marketing]]></title>
    <link>http://www.imediaconnection.com/content/22466.asp</link>
    <description><![CDATA[An exciting new age in marketing has arrived in which interacting and building relationships with customers is the key to delivering unprecedented ROI. ]]></description>
    <author><![CDATA[Bill Nussey]]></author>
    <authorid><![CDATA[3634]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nussey_bill_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2009]]></date>
</item><item>
    <title><![CDATA[Build a social media plan that never sleeps]]></title>
    <link>http://www.imediaconnection.com/content/22398.asp</link>
    <description><![CDATA[Today's social media conversations never stop, and brands need to be prepared to enter the discussion at a moment's notice. Here's how to update your strategy.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2009]]></date>
</item><item>
    <title><![CDATA[What's Twitter good for, anyway?]]></title>
    <link>http://www.imediaconnection.com/content/22407.asp</link>
    <description><![CDATA[Is Twitter the latest narcissistic invention of the "Me" generation? Or is there more to it? Here are some reasons why Twitter is more important than marketers realize.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2009]]></date>
</item><item>
    <title><![CDATA[Twitter, Zappos, and the science of happiness]]></title>
    <link>http://www.imediaconnection.com/content/22393.asp</link>
    <description><![CDATA[Can interactive bring happiness <I>and</I> marketing success? See what Zappos CEO Tony Hsieh got everyone tweeting about at SXSWi.]]></description>
    <author><![CDATA[Rynda Laurel]]></author>
    <authorid><![CDATA[5721]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/ha_rynda_laurel_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2009]]></date>
</item><item>
    <title><![CDATA[Taking risks with Twitter]]></title>
    <link>http://www.imediaconnection.com/content/22376.asp</link>
    <description><![CDATA[Take a look at these uses (and abuses) of Twitter to see if there really is a sensible marketing application for the platform. ]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2009]]></date>
</item><item>
    <title><![CDATA[Turning MySpace into Mom's space]]></title>
    <link>http://www.imediaconnection.com/content/22277.asp</link>
    <description><![CDATA[They're powerful, outspoken, and know how to band together to make brands sit up and take notice of their needs. Find out how and why you should seek the approval of moms for your next campaign. ]]></description>
    <author><![CDATA[John Gray]]></author>
    <authorid><![CDATA[2394]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gray_john_70x70.jpg]]></image>
    <date><![CDATA[March 10, 2009]]></date>
</item><item>
    <title><![CDATA[10 tips for getting started in apps marketing ]]></title>
    <link>http://www.imediaconnection.com/content/22275.asp</link>
    <description><![CDATA[Ready to dip your toes into the expanding pool of social media applications? Don't go to the negotiating table unless you are armed with this information for getting the right deal for your brand. ]]></description>
    <author><![CDATA[Chris Cunningham]]></author>
    <authorid><![CDATA[2209]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cunningham_chris_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2009]]></date>
</item><item>
    <title><![CDATA[Which social media ads are right for you?]]></title>
    <link>http://www.imediaconnection.com/content/22191.asp</link>
    <description><![CDATA[Data shows that many consumers welcome advertising on social networks, so take a look at how fan pages, branded virtual gifts, and more can lead to&nbsp;powerful user interactions. ]]></description>
    <author><![CDATA[Ian Swanson]]></author>
    <authorid><![CDATA[18426]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_swanson_ian_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2009]]></date>
</item><item>
    <title><![CDATA[4 points to consider when tackling Twitter]]></title>
    <link>http://www.imediaconnection.com/content/22181.asp</link>
    <description><![CDATA[Twitter can be a great business tool, but there is so much more to it than firing off short marketing messages. Keep these tips in mind before you sit down to tweet.]]></description>
    <author><![CDATA[Rich Cherecwich]]></author>
    <authorid><![CDATA[10649]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cherecwich_rich_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2009]]></date>
</item><item>
    <title><![CDATA[The greatest social media opportunities for brands]]></title>
    <link>http://www.imediaconnection.com/content/22162.asp</link>
    <description><![CDATA[Although social networks are more popular than ever, the jury is still out on the role brands should play in these portals. iMedia asked leading brand marketers to discuss their strategies for making a splash.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/video2_7070.jpg]]></image>
    <date><![CDATA[February 25, 2009]]></date>
</item><item>
    <title><![CDATA[10 tools for breaking into Twitter]]></title>
    <link>http://www.imediaconnection.com/content/22070.asp</link>
    <description><![CDATA[Trying to get a handle on this fast-growing micro-blogging platform? Here are some useful tips for getting started and making the most of your time and connections. ]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2009]]></date>
</item><item>
    <title><![CDATA[How can Facebook be worth $15 billion?]]></title>
    <link>http://www.imediaconnection.com/content/22094.asp</link>
    <description><![CDATA[In light of recent news articles concerning its true worth, how can Facebook even approach the valuation put forth after an investment by Microsoft? Here's some back-of-the-napkin math.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2009]]></date>
</item><item>
    <title><![CDATA[3 social media nightmares ]]></title>
    <link>http://www.imediaconnection.com/content/22050.asp</link>
    <description><![CDATA[With new media come new opportunities -- and new traps. Check out these three recent social media dustups and the lessons they taught us.]]></description>
    <author><![CDATA[Susan Kuchinskas]]></author>
    <authorid><![CDATA[14057]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kuchinskas_susan_70x70.jpg]]></image>
    <date><![CDATA[February 18, 2009]]></date>
</item><item>
    <title><![CDATA[Limit experimentation and focus on proven ROI]]></title>
    <link>http://www.imediaconnection.com/content/21994.asp</link>
    <description><![CDATA[It's time&nbsp;to shift from experimentation to a consolidated group of social marketing outlets. Here are five reasons even the most innovative digital marketers are narrowing their resources. ]]></description>
    <author><![CDATA[Michael Berkley]]></author>
    <authorid><![CDATA[13594]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berkley_michael_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2009]]></date>
</item><item>
    <title><![CDATA[How to be a LinkedIn superstar ]]></title>
    <link>http://www.imediaconnection.com/content/21944.asp</link>
    <description><![CDATA[The people you meet and do business with expect you to be wired into their community. Here's how to market yourself and your business through this powerful social network. ]]></description>
    <author><![CDATA[Larry Weintraub]]></author>
    <authorid><![CDATA[18140]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weintraub_larry_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2009]]></date>
</item><item>
    <title><![CDATA[Are social networks mining fool's gold?]]></title>
    <link>http://www.imediaconnection.com/content/21844.asp</link>
    <description><![CDATA[Marketers remain wary about putting dollars into social networks. iMedia asked a few agency trendsetters what they feel needs to be done to keep social networks viable and profitable as advertising platforms.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_090128_70x70.JPG]]></image>
    <date><![CDATA[January 28, 2009]]></date>
</item><item>
    <title><![CDATA[The right questions for choosing a social platform]]></title>
    <link>http://www.imediaconnection.com/content/21805.asp</link>
    <description><![CDATA[When creating a social media application, choosing the right place to host it is a top concern. Ask these questions to ensure that your app will live where your consumers do.]]></description>
    <author><![CDATA[Kevin Barenblat]]></author>
    <authorid><![CDATA[17976]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barenblat_kevin_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2009]]></date>
</item><item>
    <title><![CDATA[Heralding the death of non-social media ]]></title>
    <link>http://www.imediaconnection.com/content/21807.asp</link>
    <description><![CDATA[Think your brand should avoid social media? Good luck. If your marketing efforts don't currently involve social media, you're already playing catch-up. Here's why -- and how -- to get in the game. ]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doug_schumacher_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2009]]></date>
</item><item>
    <title><![CDATA[How to partner up for social media success]]></title>
    <link>http://www.imediaconnection.com/content/21724.asp</link>
    <description><![CDATA[Struggling to launch a large-scale social media campaign without the necessary staff and resources? Here's how to smoothly enlist a technology provider to meet your goals and make your client happy.]]></description>
    <author><![CDATA[Cynthia Francis]]></author>
    <authorid><![CDATA[16990]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_francis_cynthia_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2009]]></date>
</item><item>
    <title><![CDATA[Is Nick Denton's gloomy prediction for digital justified? ]]></title>
    <link>http://www.imediaconnection.com/content/21713.asp</link>
    <description><![CDATA[Gawker's CEO is battening down the hatches for an extended recession and a big decline in digital ad revenue. Is he overreacting? Underscore Marketing's president calls Nick Denton out on his reasoning.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2009]]></date>
</item><item>
    <title><![CDATA[Nick Denton: Why the downturn is an extinction-level event]]></title>
    <link>http://www.imediaconnection.com/content/21566.asp</link>
    <description><![CDATA[Gawker Media's publisher says we should batten down the hatches, pull up the drawbridge, and stick our money under the mattress in preparation for the recession of 2009.]]></description>
    <author><![CDATA[Susan Kuchinskas]]></author>
    <authorid><![CDATA[14057]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kuchinskas_susan_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2009]]></date>
</item><item>
    <title><![CDATA[Take a page from Obama, pragmatism works ]]></title>
    <link>http://www.imediaconnection.com/content/21604.asp</link>
    <description><![CDATA[With the new U.S. administration, there's an overwhelming sense that pragmatism is being restored and taking root. Here's why marketers should be pressed to follow a focused approach to social media as well.]]></description>
    <author><![CDATA[Brad B. McCormick]]></author>
    <authorid><![CDATA[17703]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcCormick_brad_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2009]]></date>
</item><item>
    <title><![CDATA[Why basic reputation management isn't enough]]></title>
    <link>http://www.imediaconnection.com/content/21538.asp</link>
    <description><![CDATA[A&nbsp;single dissatisfied customer can generate an overwhelming amount of negative attention for your brand. Here's how to control the damage and use the situation to your advantage.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[December 23, 2008]]></date>
</item><item>
    <title><![CDATA[Branding without brands: 3 success stories ]]></title>
    <link>http://www.imediaconnection.com/content/21456.asp</link>
    <description><![CDATA[Through creative media strategies, marketers can communicate more effectively than ever before -- without shoving their brands down consumers' throats. Check out these examples of companies that got it right.]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[December 17, 2008]]></date>
</item><item>
    <title><![CDATA[How to be a Twitter all-star]]></title>
    <link>http://www.imediaconnection.com/content/21343.asp</link>
    <description><![CDATA[On Twitter, what really matters is how you play the game. It's still early in the first inning, and if you haven't already, now is the time to get off the bench. Here's how.]]></description>
    <author><![CDATA[Denise Zimmerman ]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2008]]></date>
</item><item>
    <title><![CDATA[Don't be a social media flop]]></title>
    <link>http://www.imediaconnection.com/content/21272.asp</link>
    <description><![CDATA[There are numerous misguided approaches to using social media as an advertising channel. In these economic hard times, accountability will matter more than it has for a very long time.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2008]]></date>
</item><item>
    <title><![CDATA[How to avoid the marketing graveyard]]></title>
    <link>http://www.imediaconnection.com/content/21242.asp</link>
    <description><![CDATA[In a tough economy, jumping on the bandwagon may be jumping into an early grave. Take a look at which new media companies are most likely to outlive the competition.]]></description>
    <author><![CDATA[Sean Black]]></author>
    <authorid><![CDATA[2772]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_black_sean_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2008]]></date>
</item><item>
    <title><![CDATA[5 breakthrough social network conversations ]]></title>
    <link>http://www.imediaconnection.com/content/21252.asp</link>
    <description><![CDATA[Marketers continue to experiment with social media tools and techniques. Here are five organizations that have hit on a recipe for success.]]></description>
    <author><![CDATA[Eric Karofsky]]></author>
    <authorid><![CDATA[16134]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_karofsky_eric_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2008]]></date>
</item><item>
    <title><![CDATA[3 ways to justify spending on social networks]]></title>
    <link>http://www.imediaconnection.com/content/21232.asp</link>
    <description><![CDATA[To demonstrate social network success,&nbsp;savvy brand marketers must identify what success means, and then understand how it can be tracked.]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <date><![CDATA[November 25, 2008]]></date>
</item><item>
    <title><![CDATA[Social networking: Where it's headed]]></title>
    <link>http://www.imediaconnection.com/content/21158.asp</link>
    <description><![CDATA[Understand how social networking is evolving, which users are found in what networks and how to engage audiences as this medium starts to come into its own.]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <date><![CDATA[November 19, 2008]]></date>
</item><item>
    <title><![CDATA[The keys to beneficial brand/blogger relationships]]></title>
    <link>http://www.imediaconnection.com/content/21126.asp</link>
    <description><![CDATA[It's easy to embrace the blogosphere without creating an overt advertorial relationship. Here's how brands and blogs are working to overcome the stigma of "selling out."]]></description>
    <author><![CDATA[Todd Parsons]]></author>
    <authorid><![CDATA[9989]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_parsons_todd_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2008]]></date>
</item><item>
    <title><![CDATA[The art of self defense against brand-jacking]]></title>
    <link>http://www.imediaconnection.com/content/21110.asp</link>
    <description><![CDATA[If your brand is online, it's susceptible to consumer influence&nbsp;-- both benign and malicious. See what steps your company can take to mitigate the risks.<BR>]]></description>
    <author><![CDATA[Tim Lynch]]></author>
    <authorid><![CDATA[15486]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lynch_tim_70x70.jpg]]></image>
    <date><![CDATA[November 12, 2008]]></date>
</item><item>
    <title><![CDATA[Is YouTube the right pipeline for you?]]></title>
    <link>http://www.imediaconnection.com/content/21096.asp</link>
    <description><![CDATA[Is the new, high-profile Web 2.0 darling the right vehicle for your marketing goals? Take a look at some considerations when leveraging social media's strengths -- not just its hype -- for your brand. ]]></description>
    <author><![CDATA[Matthew Pollock]]></author>
    <authorid><![CDATA[16513]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pollock_matt_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2008]]></date>
</item><item>
    <title><![CDATA[Capturing social media success in a bottle]]></title>
    <link>http://www.imediaconnection.com/content/21004.asp</link>
    <description><![CDATA[Gary Vaynerchuk, the "social media sommelier," shares some of his secret sauce for building a powerful brand.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[November 04, 2008]]></date>
</item><item>
    <title><![CDATA[The secret to branding among teens and tweens ]]></title>
    <link>http://www.imediaconnection.com/content/20883.asp</link>
    <description><![CDATA[If you want to connect with teens and tweens, you need to play where they play. Check out these examples of brands that are getting it right.]]></description>
    <author><![CDATA[Mira Schwirtz]]></author>
    <authorid><![CDATA[8635]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwirtz_mira_70x70.JPG]]></image>
    <date><![CDATA[October 21, 2008]]></date>
</item><item>
    <title><![CDATA[Your guide to steering the social dialogue]]></title>
    <link>http://www.imediaconnection.com/content/20808.asp</link>
    <description><![CDATA[Social media offers the opportunity to directly connect with consumers, but savvy brands know you've got to test the waters before you dive into the discussion.]]></description>
    <author><![CDATA[Arthur Ceria]]></author>
    <authorid><![CDATA[15115]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ceria_arthur_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2008]]></date>
</item><item>
    <title><![CDATA[LinkedIn's insights on cracking social media]]></title>
    <link>http://www.imediaconnection.com/content/20855.asp</link>
    <description><![CDATA[Think buying on social networks is all the same? Think again. LinkedIn's director of ad sales, Steve Patrizi,&nbsp;gives you the inside scoop on leveraging the space.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2008]]></date>
</item><item>
    <title><![CDATA[How to create better brand advocates ]]></title>
    <link>http://www.imediaconnection.com/content/20695.asp</link>
    <description><![CDATA[Vocal consumer communities can be effective extensions of your sales team&nbsp;-- if you know how to get them on your side. ]]></description>
    <author><![CDATA[Daphne Kwon]]></author>
    <authorid><![CDATA[15488]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kwon_daphne_70x70.JPG]]></image>
    <date><![CDATA[October 06, 2008]]></date>
</item><item>
    <title><![CDATA[3 top tools for branding in a Web 2.0 world]]></title>
    <link>http://www.imediaconnection.com/content/20723.asp</link>
    <description><![CDATA[As more sites and services emerge, retaining your brand identity in the Web 2.0 space is bound to get more complex. Get some helpful tips for sites and strategies that will make you stand out in the clutter. ]]></description>
    <author><![CDATA[John Gray]]></author>
    <authorid><![CDATA[2394]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gray_john_70x70.jpg]]></image>
    <date><![CDATA[October 03, 2008]]></date>
</item><item>
    <title><![CDATA[How brands can win in the blogosphere]]></title>
    <link>http://www.imediaconnection.com/content/20664.asp</link>
    <description><![CDATA[Blogs offer very safe environments for advertisers, but it's still important to plan your full strategy before jumping in. Technorati CEO Richard Jalichandra explains why.]]></description>
    <author><![CDATA[Joe Kutchera]]></author>
    <authorid><![CDATA[5853]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kutchera_joe_70x70.jpg]]></image>
    <date><![CDATA[September 26, 2008]]></date>
</item><item>
    <title><![CDATA[Social media's killer app]]></title>
    <link>http://www.imediaconnection.com/content/20658.asp</link>
    <description><![CDATA[Having a presence in the social space is a time commitment. But how do you avoid social media overload, and is there a third option that streamlines the networking process?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2008]]></date>
</item><item>
    <title><![CDATA[How agencies tackle social media]]></title>
    <link>http://www.imediaconnection.com/content/20561.asp</link>
    <description><![CDATA[Social media offers huge insight into consumer behavior, but how do you get the most out of this&nbsp;complex medium? ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/Socialmedia.jpg]]></image>
    <date><![CDATA[September 17, 2008]]></date>
</item><item>
    <title><![CDATA[Navigate the blogosphere's biggest ad networks]]></title>
    <link>http://www.imediaconnection.com/content/20486.asp</link>
    <description><![CDATA[Millions of consumers read blogs, including your target audience. Make the most of this growing marketing opportunity&nbsp;with&nbsp;the right niche&nbsp;ad network.]]></description>
    <author><![CDATA[Joe Kutchera]]></author>
    <authorid><![CDATA[5853]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kutchera_joe_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2008]]></date>
</item><item>
    <title><![CDATA[5 marketing tips for tackling Twitter]]></title>
    <link>http://www.imediaconnection.com/content/20495.asp</link>
    <description><![CDATA[Discover how Dell, JetBlue, H&amp;R Block and even Obama are leveraging this tool to connect with target audiences. ]]></description>
    <author><![CDATA[Steve Mulder]]></author>
    <authorid><![CDATA[3903]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mulder_steve_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2008]]></date>
</item><item>
    <title><![CDATA[Why social media demands killer creative]]></title>
    <link>http://www.imediaconnection.com/content/20358.asp</link>
    <description><![CDATA[Deep Focus' outspoken CEO urges marketers to re-examine the creative process, discusses the greatest legacy of recent media history and reveals who might make Twitter a viable marketing platform. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[August 28, 2008]]></date>
</item><item>
    <title><![CDATA[Is your brand at social media's ground zero?]]></title>
    <link>http://www.imediaconnection.com/content/20251.asp</link>
    <description><![CDATA[Facebook, MySpace and other social networks can be very tempting for marketers but challenging for the brand overall. Consider these obstacles you may encounter on the road to social media success. ]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2008]]></date>
</item><item>
    <title><![CDATA[Avoid social networking aggression]]></title>
    <link>http://www.imediaconnection.com/content/20237.asp</link>
    <description><![CDATA[Running an online community means occasionally having to deal with the anti-social antics of trolls. Underscore Marketing's president lays out a plan for keeping the peace.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2008]]></date>
</item><item>
    <title><![CDATA[10 steps to capture the cool crowd ]]></title>
    <link>http://www.imediaconnection.com/content/20099.asp</link>
    <description><![CDATA[Motivate influential consumers on your behalf and watch your campaign spread like wildfire. ]]></description>
    <author><![CDATA[Jane Paolucci]]></author>
    <authorid><![CDATA[10801]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_paolucci_jane_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2008]]></date>
</item><item>
    <title><![CDATA[It's a blogger's world; learn to fit in]]></title>
    <link>http://www.imediaconnection.com/content/20161.asp</link>
    <description><![CDATA[Bloggers offer marketers a new way to reach consumers, but you will need to know their rules before you can play in their sandbox. Check out these tips to make sure you engage them the right way.]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marcus_nanette_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2008]]></date>
</item><item>
    <title><![CDATA[Top 10 social media misconceptions]]></title>
    <link>http://www.imediaconnection.com/content/20056.asp</link>
    <description><![CDATA[Think beyond Facebook and stop being a control freak. Our author provides these and other tips for making the most of your social media campaign. ]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[August 04, 2008]]></date>
</item><item>
    <title><![CDATA[Cuil loses its cool, Facebook app yanked ]]></title>
    <link>http://www.imediaconnection.com/content/20101.asp</link>
    <description><![CDATA[On the web, good news travels fast, but disaster spreads at the speed of light. See which brands belly-flopped this week, and how MySpace nipped a potential catastrophe in the bud.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 01, 2008]]></date>
</item><item>
    <title><![CDATA[Savvy marketers deliver service that sells]]></title>
    <link>http://www.imediaconnection.com/content/20036.asp</link>
    <description><![CDATA[Recent Nike and Visa campaigns provide true value to customers and prospects. Learn how to boost your brand through similar online strategies. ]]></description>
    <author><![CDATA[Drew Neisser]]></author>
    <authorid><![CDATA[1162]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neisser_drew_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2008]]></date>
</item><item>
    <title><![CDATA[Achieve viral results without leaving your site]]></title>
    <link>http://www.imediaconnection.com/content/20015.asp</link>
    <description><![CDATA[Facebook and Twitter can be powerful tools, but neither has as much juice as your website. Find out how to make your No. 1 digital asset the centerpiece of your social media strategy.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_reid_70x70.jpg]]></image>
    <date><![CDATA[July 23, 2008]]></date>
</item><item>
    <title><![CDATA[3 things to consider before marketing on Facebook ]]></title>
    <link>http://www.imediaconnection.com/content/19976.asp</link>
    <description><![CDATA[Facebook users are on guard against marketing-heavy applications.&nbsp;Underscore Marketing's president offers some tips for launching an application&nbsp;that users will embrace, not reject.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2008]]></date>
</item><item>
    <title><![CDATA[LinkedIn secrets to marketing success ]]></title>
    <link>http://www.imediaconnection.com/content/19929.asp</link>
    <description><![CDATA[LinkedIn offers you access to influential business decision makers, as well as a space to market your brand. Here's how to take advantage of the site and its functionality.]]></description>
    <author><![CDATA[Chet Geschickter]]></author>
    <authorid><![CDATA[13613]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_geschickter_chet_70x70.jpg]]></image>
    <date><![CDATA[July 16, 2008]]></date>
</item><item>
    <title><![CDATA[Has social media lost its luster?]]></title>
    <link>http://www.imediaconnection.com/content/19921.asp</link>
    <description><![CDATA[Impressions may be through the roof, but social networks aren't the apple of a serious media buyer's eye anymore. Get the inside scoop on what's working in that finicky space and why some brands just won't go there -- period.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2008]]></date>
</item><item>
    <title><![CDATA[3 tactics to make Web 2.0 work ]]></title>
    <link>http://www.imediaconnection.com/content/19839.asp</link>
    <description><![CDATA[Web 2.0 is real, raw and can require a scary change of mindset for some brands. With some help from these proven strategies, you can rein in the danger while still engaging consumers.]]></description>
    <author><![CDATA[David Armitage]]></author>
    <authorid><![CDATA[13159]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_armitage_david_70x70.jpg]]></image>
    <date><![CDATA[July 03, 2008]]></date>
</item><item>
    <title><![CDATA[Ad campaigns that could have done better]]></title>
    <link>http://www.imediaconnection.com/content/19785.asp</link>
    <description><![CDATA[Could classic ad campaigns have benefitted from social media? Underscore Marketing's president looks at how things might have been in advertising's heyday. ]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: Can Fox conquer social media?]]></title>
    <link>http://www.imediaconnection.com/content/19764.asp</link>
    <description><![CDATA[As the entire media system is about to completely fracture, did Fox make the right move by jumping into the social media fracas? Here are four simple rules to live by.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2008]]></date>
</item><item>
    <title><![CDATA[Learn to syndicate your brand identity]]></title>
    <link>http://www.imediaconnection.com/content/19650.asp</link>
    <description><![CDATA[To get the greatest value out of your social networking strategy, you need to communicate consistently across every platform used. An online communities expert explains how. ]]></description>
    <author><![CDATA[Adam Broitman]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[June 13, 2008]]></date>
</item><item>
    <title><![CDATA[Dear Dawn: Is soliciting user content safe?]]></title>
    <link>http://www.imediaconnection.com/content/19581.asp</link>
    <description><![CDATA[Great user-generated content comes from great brand planning. MindComet explains how to create a framework for creativity.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[June 13, 2008]]></date>
</item><item>
    <title><![CDATA[Use social networks to boost search results]]></title>
    <link>http://www.imediaconnection.com/content/19464.asp</link>
    <description><![CDATA[Looking for creative SEO tactics? Here's a four-step strategy for constructing a social network seeding campaign.]]></description>
    <author><![CDATA[Richard Banfield]]></author>
    <authorid><![CDATA[12533]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_banfield_richard_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: If the Pope gets social media, why can't we?]]></title>
    <link>http://www.imediaconnection.com/content/19513.asp</link>
    <description><![CDATA[Now that social media has shattered the illusion of brand control, is your company ready for this brave new world?]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2008]]></date>
</item><item>
    <title><![CDATA[Branding beyond borders]]></title>
    <link>http://www.imediaconnection.com/content/19507.asp</link>
    <description><![CDATA[Savvy brand managers know that there is a social network life outside of Facebook. Find out more about the importance of culture on other sites and how you can put this knowledge to work for you]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <date><![CDATA[June 02, 2008]]></date>
</item><item>
    <title><![CDATA[Why agencies are failing]]></title>
    <link>http://www.imediaconnection.com/content/19453.asp</link>
    <description><![CDATA[With more eyes turning to interactive, agencies aren't doing enough to connect with evolving consumers. Find out what you're missing. ]]></description>
    <author><![CDATA[Joseph Dumont]]></author>
    <authorid><![CDATA[1149]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dumont_joseph_70x70.jpg]]></image>
    <date><![CDATA[May 28, 2008]]></date>
</item><item>
    <title><![CDATA[Your dedicated social media staffer]]></title>
    <link>http://www.imediaconnection.com/content/19350.asp</link>
    <description><![CDATA[If you're still looking to get a better handle on Web 2.0, it may be time to hire someone to specifically track and improve&nbsp;your brand's social media presence.]]></description>
    <author><![CDATA[Alex Vlasto]]></author>
    <authorid><![CDATA[9993]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vlasto_alex_70x70.JPG]]></image>
    <date><![CDATA[May 19, 2008]]></date>
</item><item>
    <title><![CDATA[Tap into the sphere of influencers]]></title>
    <link>http://www.imediaconnection.com/content/19349.asp</link>
    <description><![CDATA[Paul Martecchini explains how marketers can leverage new technologies to reach their prime audience. ]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/70.jpg]]></image>
    <date><![CDATA[May 14, 2008]]></date>
</item><item>
    <title><![CDATA[6 tips for building community]]></title>
    <link>http://www.imediaconnection.com/content/19164.asp</link>
    <description><![CDATA[Nurturing communities with a natural linkage to your business can be an&nbsp;incredibly effective way&nbsp;to build your brand. Here's how to get started.]]></description>
    <author><![CDATA[Jim Leach]]></author>
    <authorid><![CDATA[11033]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leach_jim_70x70.jpg]]></image>
    <date><![CDATA[May 02, 2008]]></date>
</item><item>
    <title><![CDATA[Do users really want to be in control? ]]></title>
    <link>http://www.imediaconnection.com/content/19160.asp</link>
    <description><![CDATA[Our media strategies editor suggests that user-generated content is more about the user, less about the content, and therefore remains a challenge to advertisers.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2008]]></date>
</item><item>
    <title><![CDATA[Tips for success in a Web 2.0 world]]></title>
    <link>http://www.imediaconnection.com/content/19108.asp</link>
    <description><![CDATA[MRM Worldwide's digital strategist outlines three key considerations for keeping up&nbsp;with the new online consumer.]]></description>
    <author><![CDATA[Dr. Augustine Fou]]></author>
    <authorid><![CDATA[10976]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fou_augustine_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2008]]></date>
</item><item>
    <title><![CDATA[Are advertisers killing Facebook?]]></title>
    <link>http://www.imediaconnection.com/content/19057.asp</link>
    <description><![CDATA[Is a social network <EM>really</EM> an ad platform? Consider the nature of the site before you buy.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: MySpace is better than yours]]></title>
    <link>http://www.imediaconnection.com/content/19037.asp</link>
    <description><![CDATA[When you talk to people in our industry, Facebook is hotter than MySpace. But the truth is that consumers in vast numbers --&nbsp;and at a content-engaging level --&nbsp;are on MySpace.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2008]]></date>
</item><item>
    <title><![CDATA[How to monetize social media]]></title>
    <link>http://www.imediaconnection.com/content/18989.asp</link>
    <description><![CDATA[Underscore Marketing's president thinks social media aggregators may have the answer to the platform's scale and relevance issues. See why.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2008]]></date>
</item><item>
    <title><![CDATA[Confessions of a Facebook rookie]]></title>
    <link>http://www.imediaconnection.com/content/18871.asp</link>
    <description><![CDATA[As consumers like me struggle to get the best use out of social media, marketers need to show us the value.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[April 04, 2008]]></date>
</item><item>
    <title><![CDATA[How to reach business contacts on social media]]></title>
    <link>http://www.imediaconnection.com/content/18820.asp</link>
    <description><![CDATA[Here's a list of best practices to keep&nbsp;your Facebook and LinkedIn business connections alive and strong.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[March 27, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: Facebook, are you listening?]]></title>
    <link>http://www.imediaconnection.com/content/18693.asp</link>
    <description><![CDATA[Facebook is a great social networking site, but are the employees really that socially clueless in their ad targeting? Do you think you're creating a positive brand experience, Facebook?]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2008]]></date>
</item><item>
    <title><![CDATA[Get in on the social shopping craze]]></title>
    <link>http://www.imediaconnection.com/content/18640.asp</link>
    <description><![CDATA[The social element of shopping is manifesting in many ways online, providing marketers with&nbsp;opportunities -- and challenges. NetPlus Marketing's president describes the environment.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2008]]></date>
</item><item>
    <title><![CDATA[Dear Dawn: social media has us stumped]]></title>
    <link>http://www.imediaconnection.com/content/18594.asp</link>
    <description><![CDATA[Morpheus Media provides help for a reader looking to justify social media marketing buys.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[March 14, 2008]]></date>
</item><item>
    <title><![CDATA[Find the right social network for your brand]]></title>
    <link>http://www.imediaconnection.com/content/18577.asp</link>
    <description><![CDATA[Learn how to narrow the social network field and target the right prospects by partnering with lead generation providers.]]></description>
    <author><![CDATA[Jere Doyle]]></author>
    <authorid><![CDATA[4920]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doyle_jere_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2008]]></date>
</item><item>
    <title><![CDATA[Avoid these Facebook faux pas]]></title>
    <link>http://www.imediaconnection.com/content/18612.asp</link>
    <description><![CDATA[Before your brand tries its luck on social networks, consider this advice to make sure you don't end up with egg on your face. ]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/080310_70x70.jpg]]></image>
    <date><![CDATA[March 10, 2008]]></date>
</item><item>
    <title><![CDATA[Sandwich eaters spark UGA debate]]></title>
    <link>http://www.imediaconnection.com/content/18420.asp</link>
    <description><![CDATA[Subway's recent suit against Quiznos for claims made in user-generated ads raises some sticky legal questions. An attorney explores the issue.]]></description>
    <author><![CDATA[Terri J. Seligman]]></author>
    <authorid><![CDATA[4921]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_seligman_terri_70x70(1).jpg]]></image>
    <date><![CDATA[February 25, 2008]]></date>
</item><item>
    <title><![CDATA[Is the influencer model dead or evolved?]]></title>
    <link>http://www.imediaconnection.com/content/18328.asp</link>
    <description><![CDATA[It has been said that the influencer model is dead. That may be true offline, but it is alive -- and essential to marketers -- on the net.]]></description>
    <author><![CDATA[Todd Parsons]]></author>
    <authorid><![CDATA[9989]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_parsons_todd_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2008]]></date>
</item><item>
    <title><![CDATA[Mr. Engineer? Facebook is on line 1]]></title>
    <link>http://www.imediaconnection.com/content/18352.asp</link>
    <description><![CDATA[When you want your brand to take control of an outside social network, the last person you want to send in is corporate communications.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2008]]></date>
</item><item>
    <title><![CDATA[Making sense of social media]]></title>
    <link>http://www.imediaconnection.com/content/18301.asp</link>
    <description><![CDATA[Integrating social media into your marketing efforts deserves as much attention to detail as you would give to other similarly budgeted programs.]]></description>
    <author><![CDATA[Adam Weinroth]]></author>
    <authorid><![CDATA[10077]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinroth_adam_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2008]]></date>
</item><item>
    <title><![CDATA[The path to social network riches]]></title>
    <link>http://www.imediaconnection.com/content/18112.asp</link>
    <description><![CDATA[Advertising on social networks can be very expensive -- with little payoff. Here's an easy solution to this cost problem.]]></description>
    <author><![CDATA[Mason Wiley]]></author>
    <authorid><![CDATA[9741]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wiley_mason_70x70.jpg]]></image>
    <date><![CDATA[February 04, 2008]]></date>
</item><item>
    <title><![CDATA[Controlling a brand conversation]]></title>
    <link>http://www.imediaconnection.com/content/18203.asp</link>
    <description><![CDATA[You can't&nbsp;really control what the blogosphere says about your brand, but with these simple steps you can exert more influence. The NextStage CRO explains.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[February 01, 2008]]></date>
</item><item>
    <title><![CDATA[Facebook applications: the do's and don'ts]]></title>
    <link>http://www.imediaconnection.com/content/18100.asp</link>
    <description><![CDATA[Facebook's flexible API opened up a world of possibilities for marketers --&nbsp;but there are still some constraints. Find out how to work around them.]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2008]]></date>
</item><item>
    <title><![CDATA[Influence purchase patterns with social media]]></title>
    <link>http://www.imediaconnection.com/content/18155.asp</link>
    <description><![CDATA[Social networks offer marketers more than just large audiences. Red Door Interactive's president describes some opportunities.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_reid_70x70.jpg]]></image>
    <date><![CDATA[January 28, 2008]]></date>
</item><item>
    <title><![CDATA[Get in the user-generated ad game]]></title>
    <link>http://www.imediaconnection.com/content/18018.asp</link>
    <description><![CDATA[XLNTads' acting CEO shares the tricks of the trade from marketers who enlisted&nbsp;audiences to create their Super Bowl ads last year.]]></description>
    <author><![CDATA[Neil Perry]]></author>
    <authorid><![CDATA[560]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_perry_neil_70x70.jpg]]></image>
    <date><![CDATA[January 28, 2008]]></date>
</item><item>
    <title><![CDATA[Measure the impact of social media on your brand]]></title>
    <link>http://www.imediaconnection.com/content/18025.asp</link>
    <description><![CDATA[iCrossing's VP of strategy explains how to navigate the uncharted waters of social media's marketing impact.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[January 24, 2008]]></date>
</item><item>
    <title><![CDATA[Meet your brand advocates]]></title>
    <link>http://www.imediaconnection.com/content/18073.asp</link>
    <description><![CDATA[Brand advocates can be highly sought after resources in digital marketing, but do marketers really know what they're thinking? Meet some of the people behind user-generated videos.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2008]]></date>
</item><item>
    <title><![CDATA[Niche content: brand with an attitude]]></title>
    <link>http://www.imediaconnection.com/content/17930.asp</link>
    <description><![CDATA[As more and more traffic is directed to niche content -- whether edgier, lower budget, user-generated or just off-beat -- you need to know&nbsp;why and how to market in this content category.&nbsp;]]></description>
    <author><![CDATA[Rip Warendorf]]></author>
    <authorid><![CDATA[1137]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_warendorf_rip_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2008]]></date>
</item><item>
    <title><![CDATA[Bloggers, influence and your brand]]></title>
    <link>http://www.imediaconnection.com/content/18001.asp</link>
    <description><![CDATA[How do you decide who at your company should blog for your brand? The NextStage CRO is on the case.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2008]]></date>
</item><item>
    <title><![CDATA[Branded social strategy: easy as 3+3]]></title>
    <link>http://www.imediaconnection.com/content/18009.asp</link>
    <description><![CDATA[Here's a simple plan for creating a unique brand experience&nbsp;with social networks, created by Powered Inc.'s account management VP.]]></description>
    <author><![CDATA[Mark Drosos]]></author>
    <authorid><![CDATA[2480]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_drosos_mark_70x70.jpg]]></image>
    <date><![CDATA[January 17, 2008]]></date>
</item><item>
    <title><![CDATA[Killer social media marketing in 7 steps]]></title>
    <link>http://www.imediaconnection.com/content/17918.asp</link>
    <description><![CDATA[Studiocom's national strategy practice lead explains how to get in sync with your consumer base and strengthen your brand's allure in 2008.]]></description>
    <author><![CDATA[Robert Manning]]></author>
    <authorid><![CDATA[1261]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_manning_robert_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2008]]></date>
</item><item>
    <title><![CDATA[Simple tips for gathering customer feedback]]></title>
    <link>http://www.imediaconnection.com/content/17941.asp</link>
    <description><![CDATA[Have you lost sight of the easiest way to find out what your customers really think about your business? AccuQuote's Sean Cheyney shows you how.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/080109_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2008]]></date>
</item><item>
    <title><![CDATA[Build a social network in less than 60 minutes]]></title>
    <link>http://www.imediaconnection.com/content/17912.asp</link>
    <description><![CDATA[As social networking sites continue to grow at an unprecedented rate, creating an exclusive network for your brand is not always as complicated or expensive as you might think.]]></description>
    <author><![CDATA[Adam Shahbaz]]></author>
    <authorid><![CDATA[5186]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shahbaz_adam_70x70.JPG]]></image>
    <date><![CDATA[January 08, 2008]]></date>
</item><item>
    <title><![CDATA[Social media & consumer preference]]></title>
    <link>http://www.imediaconnection.com/content/17834.asp</link>
    <description><![CDATA[Why do people prefer Facebook to LinkedIn and vice versa? The NextStage CRO explains.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[December 21, 2007]]></date>
</item><item>
    <title><![CDATA[Lessons from the Beacon backlash]]></title>
    <link>http://www.imediaconnection.com/content/17792.asp</link>
    <description><![CDATA[Facebook alienated its community in launching Beacon; this blog guru explains the issue and gives pointers on how to avoid making such a mistake. ]]></description>
    <author><![CDATA[Geoff Livingston]]></author>
    <authorid><![CDATA[9069]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_livingston_geoff_70x70.jpg]]></image>
    <date><![CDATA[December 21, 2007]]></date>
</item><item>
    <title><![CDATA[How to nurture an online community]]></title>
    <link>http://www.imediaconnection.com/content/17758.asp</link>
    <description><![CDATA[Like gardens, online communities need weeding and feeding to grow and thrive. Prospero Technology's VP explains.]]></description>
    <author><![CDATA[Rusty Williams]]></author>
    <authorid><![CDATA[4318]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_rusty_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2007]]></date>
</item><item>
    <title><![CDATA[How social networks are courting marketers]]></title>
    <link>http://www.imediaconnection.com/content/17505.asp</link>
    <description><![CDATA[Social networks are pulling out all the stops to get advertiser dollars, but what do they really have to offer marketers? New Media Strategies' CEO explores the topic.]]></description>
    <author><![CDATA[Pete Snyder]]></author>
    <authorid><![CDATA[3949]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_snyder_pete_70.jpg]]></image>
    <date><![CDATA[December 07, 2007]]></date>
</item><item>
    <title><![CDATA[Keys to social media success]]></title>
    <link>http://www.imediaconnection.com/content/17408.asp</link>
    <description><![CDATA[Want to get in the social media game? Keep these pointers in mind as you design your marketing campaign.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[November 29, 2007]]></date>
</item><item>
    <title><![CDATA[Will advertising on Facebook work?]]></title>
    <link>http://www.imediaconnection.com/content/17476.asp</link>
    <description><![CDATA[Our media strategies editor wonders whether Facebook can grow, become fiscally viable and remain relevant with its own audience all at the same time.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[November 27, 2007]]></date>
</item><item>
    <title><![CDATA[A Web 2.0 platform you may have missed]]></title>
    <link>http://www.imediaconnection.com/content/17399.asp</link>
    <description><![CDATA[Find out from Freewebs' president why advertisers need to know about this next step on the engagement-marketing continuum.]]></description>
    <author><![CDATA[Shervin Pishevar]]></author>
    <authorid><![CDATA[4144]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pishevar_shervin_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2007]]></date>
</item><item>
    <title><![CDATA[Move from eyeballs to interactions]]></title>
    <link>http://www.imediaconnection.com/content/17373.asp</link>
    <description><![CDATA[With interactive media, it's not enough to know how many people viewed the content, or even transacted. Find out about the new metric needed from Networked Insights' CEO. ]]></description>
    <author><![CDATA[Daniel Neely]]></author>
    <authorid><![CDATA[6032]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neely_daniel_70x70.jpg]]></image>
    <date><![CDATA[November 19, 2007]]></date>
</item><item>
    <title><![CDATA[How hot products warmed up to social media]]></title>
    <link>http://www.imediaconnection.com/content/17309.asp</link>
    <description><![CDATA[Nintendo's Wii, Starbucks and Webkinz found creative ways to generate buzz with social media. Oneupweb takes a look at what made these campaigns tick. ]]></description>
    <author><![CDATA[Lisa Wehr]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/071112_70x70.jpg]]></image>
    <date><![CDATA[November 12, 2007]]></date>
</item><item>
    <title><![CDATA[Will Google's OpenSocial matter?]]></title>
    <link>http://www.imediaconnection.com/content/17261.asp</link>
    <description><![CDATA[Underscore Marketing's president questions the platform's significance, and wonders about social networking's future course.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2007]]></date>
</item><item>
    <title><![CDATA[OpenSocial to undo Facebook?]]></title>
    <link>http://www.imediaconnection.com/content/17238.asp</link>
    <description><![CDATA[MIVA's Chrysi Philalithes explains that OpenSocial may just mark a tipping point in social media, one that levels the playing field.]]></description>
    <author><![CDATA[Chrysi Philalithes]]></author>
    <authorid><![CDATA[3947]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Philalithes_Chrysi_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2007]]></date>
</item><item>
    <title><![CDATA[Get outta my Facebook!]]></title>
    <link>http://www.imediaconnection.com/content/17143.asp</link>
    <description><![CDATA[Media Strategies Editor Jim Meskauskas discusses the viability&nbsp;-- or lack thereof&nbsp;-- of the social networking space as an advertising vehicle.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2007]]></date>
</item><item>
    <title><![CDATA[Facebook woos business crowd]]></title>
    <link>http://www.imediaconnection.com/content/17124.asp</link>
    <description><![CDATA[Facebook's latest strategic deals bode well for the company and for marketers eager to reach a high net-worth demographic through the social networking site.]]></description>
    <author><![CDATA[Emma Brownell]]></author>
    <authorid><![CDATA[2409]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brownell_emma_70x70.jpg.jpg]]></image>
    <date><![CDATA[October 26, 2007]]></date>
</item><item>
    <title><![CDATA[Tactical and strategic: 2 key approaches]]></title>
    <link>http://www.imediaconnection.com/content/17082.asp</link>
    <description><![CDATA[Social media is a new, and hot, marketing platform. In the wake of two social media industry events, Noah Elkin asks, when will marketers marry the tactical and strategic approaches?]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[October 25, 2007]]></date>
</item><item>
    <title><![CDATA[Low-cost options for social media branding]]></title>
    <link>http://www.imediaconnection.com/content/17106.asp</link>
    <description><![CDATA[Looking for a cheap (free) way to dip your toe in the social media waters?&nbsp;Underscore Marketing's president shares some pointers.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 25, 2007]]></date>
</item><item>
    <title><![CDATA[Don't leave customer feedback to chance]]></title>
    <link>http://www.imediaconnection.com/content/17033.asp</link>
    <description><![CDATA[Soliciting comments from customers might seem scary, but it's less risky than ignoring their need to speak up. RatePoint's CEO explains how to proactively manage the process.]]></description>
    <author><![CDATA[Neal Creighton]]></author>
    <authorid><![CDATA[7964]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_creighton_neal_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2007]]></date>
</item><item>
    <title><![CDATA[See how SKYY and others broke the branding mold]]></title>
    <link>http://www.imediaconnection.com/content/16919.asp</link>
    <description><![CDATA[Mindcomet shares case studies for three brands that successfully tapped consumer content.]]></description>
    <author><![CDATA[Tara Lamberson]]></author>
    <authorid><![CDATA[4977]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lamberson_tara_70x70.jpg]]></image>
    <date><![CDATA[October 18, 2007]]></date>
</item><item>
    <title><![CDATA[Is the MySpace crowd lying to marketers?]]></title>
    <link>http://www.imediaconnection.com/content/16993.asp</link>
    <description><![CDATA[Social networks are starting to target ads based on interests expressed by users. But are marketers relying on jokes, lies and deception when planning campaigns?]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2007]]></date>
</item><item>
    <title><![CDATA[Why MySpace just won't cut it]]></title>
    <link>http://www.imediaconnection.com/content/16831.asp</link>
    <description><![CDATA[Social networking for companies means more than putting up a MySpace page. Learn from Neighborhood America's exec VP how to drive engagement and profits.]]></description>
    <author><![CDATA[David Bankston]]></author>
    <authorid><![CDATA[6593]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bankston_david_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2007]]></date>
</item><item>
    <title><![CDATA[How a "cause" can help your marketing bottom line]]></title>
    <link>http://www.imediaconnection.com/content/16430.asp</link>
    <description><![CDATA[Cause marketing allows a company to align its core values with a consumer passion and positively impact a societal need. ]]></description>
    <author><![CDATA[Brian Reich]]></author>
    <authorid><![CDATA[3120]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reich_brian_70x70.JPG]]></image>
    <date><![CDATA[October 04, 2007]]></date>
</item><item>
    <title><![CDATA[Viral campaigns with infectious results]]></title>
    <link>http://www.imediaconnection.com/content/16883.asp</link>
    <description><![CDATA[Social networks are all the rage, but do you know how to use them to market your brand? In this video, Powerstar Consulting's principal offers&nbsp;some examples.]]></description>
    <author><![CDATA[Paul Martecchini]]></author>
    <authorid><![CDATA[7727]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_story_071005_70x70.jpg]]></image>
    <date><![CDATA[October 04, 2007]]></date>
</item><item>
    <title><![CDATA[The 2-minute guide to a brand-centric community]]></title>
    <link>http://www.imediaconnection.com/content/16799.asp</link>
    <description><![CDATA[Building a community site is easy; creating a successful community requires a lot more effort. KickApps CEO outlines the process.]]></description>
    <author><![CDATA[Alex Blum]]></author>
    <authorid><![CDATA[7488]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_blum_alex_70x70.jpg]]></image>
    <date><![CDATA[October 03, 2007]]></date>
</item><item>
    <title><![CDATA[Is Yahoo! poised to make a social killing?]]></title>
    <link>http://www.imediaconnection.com/content/16824.asp</link>
    <description><![CDATA[Does Yahoo!'s new social network smack of desperation, or is it the stuff of inspiration? Get a sneak peek at Mash, Yahoo's answer to MySpace and Facebook.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2007]]></date>
</item><item>
    <title><![CDATA[Social media: not just for kids]]></title>
    <link>http://www.imediaconnection.com/content/16703.asp</link>
    <description><![CDATA[Sites that deliver on the&nbsp;needs of adults for social interaction also deliver advertiser results. Learn from Enlighten what these sites have to offer.]]></description>
    <author><![CDATA[John Gray]]></author>
    <authorid><![CDATA[2394]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gray_john_70x70.jpg]]></image>
    <date><![CDATA[September 28, 2007]]></date>
</item><item>
    <title><![CDATA[The marketing ROI of social networks]]></title>
    <link>http://www.imediaconnection.com/content/16693.asp</link>
    <description><![CDATA[The power of marketing through social networks is in identifying like-minded groups who will be receptive to your message. Chelsea Media's president explains how to do it.]]></description>
    <author><![CDATA[Robert Maxwell]]></author>
    <authorid><![CDATA[6637]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_maxwell_bob_70x70.jpg]]></image>
    <date><![CDATA[September 26, 2007]]></date>
</item><item>
    <title><![CDATA[Travel meets Web 2.0: a match made in heaven]]></title>
    <link>http://www.imediaconnection.com/content/16597.asp</link>
    <description><![CDATA[With the advent of Web 2.0, travel companies are realizing they must incorporate rich media and other tools in order to enrich the customer experience.]]></description>
    <author><![CDATA[Joe Lichtenberg]]></author>
    <authorid><![CDATA[4317]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lichtenberg_joe_70x70.jpg]]></image>
    <date><![CDATA[September 21, 2007]]></date>
</item><item>
    <title><![CDATA[Harnessing conversation in a social media world]]></title>
    <link>http://www.imediaconnection.com/content/16545.asp</link>
    <description><![CDATA[Web 2.0 lets brands become a part of the consumer conversations that are already happening.]]></description>
    <author><![CDATA[Justin Cooper]]></author>
    <authorid><![CDATA[6607]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cooper_justin_70x70.jpg]]></image>
    <date><![CDATA[September 14, 2007]]></date>
</item><item>
    <title><![CDATA[Wikipedia's new rules of engagement]]></title>
    <link>http://www.imediaconnection.com/content/16335.asp</link>
    <description><![CDATA[iCrossing's VP of corporate strategy explains the importance, and constraints, of this collaborative encyclopedia.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[August 30, 2007]]></date>
</item><item>
    <title><![CDATA[How to play nice with the Mommy brigade]]></title>
    <link>http://www.imediaconnection.com/content/16377.asp</link>
    <description><![CDATA[Here are some tips on successfully reaching out to children, assuaging parents' fears and ensuring that your brand messages are welcome in the home.]]></description>
    <author><![CDATA[Carole Newton McManus]]></author>
    <authorid><![CDATA[6472]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcmanus_carole_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2007]]></date>
</item><item>
    <title><![CDATA[Inviting comments? Do it safely]]></title>
    <link>http://www.imediaconnection.com/content/16351.asp</link>
    <description><![CDATA[Want to use reviews to drive conversions but you're concerned about negative posts? Here�s how to encourage balance.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_reid_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2007]]></date>
</item><item>
    <title><![CDATA[Social media: Don't promote, participate]]></title>
    <link>http://www.imediaconnection.com/content/16287.asp</link>
    <description><![CDATA[A MIVA VP explains why these five steps are key to social media marketing success.]]></description>
    <author><![CDATA[Chrysi Philalithes]]></author>
    <authorid><![CDATA[3947]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Philalithes_Chrysi_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2007]]></date>
</item><item>
    <title><![CDATA[Socialize your site for better insights]]></title>
    <link>http://www.imediaconnection.com/content/16170.asp</link>
    <description><![CDATA[Transform your site into a knowledge base of customer insights. Networked Insights' CEO explains.]]></description>
    <author><![CDATA[Daniel Neely]]></author>
    <authorid><![CDATA[6032]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neely_daniel_70x70.jpg]]></image>
    <date><![CDATA[August 16, 2007]]></date>
</item><item>
    <title><![CDATA[Share your content for Web 2.0 success]]></title>
    <link>http://www.imediaconnection.com/content/16269.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">It's important to be open with your users and make site content sharable and reusable. Molecular explains.</SPAN>]]></description>
    <author><![CDATA[Riccardo La Rosa and Steve Mulder]]></author>
    <authorid><![CDATA[5537]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/070815_70x70.jpg]]></image>
    <date><![CDATA[August 15, 2007]]></date>
</item><item>
    <title><![CDATA[Take the social media plunge: 6 pointers]]></title>
    <link>http://www.imediaconnection.com/content/16050.asp</link>
    <description><![CDATA[If you use traditional media assessment formulas to plan an ad strategy in the new world of social media, you're making a big mistake. Here's why.]]></description>
    <author><![CDATA[Rob Crumpler]]></author>
    <authorid><![CDATA[6382]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_crumpler_rob_70x70.jpg]]></image>
    <date><![CDATA[August 09, 2007]]></date>
</item><item>
    <title><![CDATA[7.5 rules for creating a great business blog]]></title>
    <link>http://www.imediaconnection.com/content/15995.asp</link>
    <description><![CDATA[Considering launching a business blog, or looking to improve one you have already? Yahoo!'s blog guru gives some pointers.]]></description>
    <author><![CDATA[Michael Mattis]]></author>
    <authorid><![CDATA[6422]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mattis_michael_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2007]]></date>
</item><item>
    <title><![CDATA[Warning: Your IM strategy may be outdated]]></title>
    <link>http://www.imediaconnection.com/content/15937.asp</link>
    <description><![CDATA[Social networking sites are poised to supplant IM use by the teen demographic. Enlighten's VP of interactive marketing advises evaluating your tactics now.]]></description>
    <author><![CDATA[John Gray]]></author>
    <authorid><![CDATA[2394]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gray_john_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2007]]></date>
</item><item>
    <title><![CDATA[A Marketer's Guide to Emerging Social Networks]]></title>
    <link>http://www.imediaconnection.com/content/16028.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Go beyond MySpace, Facebook and others with the latest social networks. Renegade Marketing explains</SPAN>.]]></description>
    <author><![CDATA[Drew Neisser]]></author>
    <authorid><![CDATA[1162]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/070801_70x70.jpg]]></image>
    <date><![CDATA[August 01, 2007]]></date>
</item><item>
    <title><![CDATA[Facebook Horror Story: A Millennial Speaks Out]]></title>
    <link>http://www.imediaconnection.com/content/15976.asp</link>
    <description><![CDATA[When Facebook opened its doors to a limitless age group, did this alienate its coveted youth demographic?]]></description>
    <author><![CDATA[Adam Shahbaz]]></author>
    <authorid><![CDATA[5186]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shahbaz_adam_70x70.JPG]]></image>
    <date><![CDATA[July 30, 2007]]></date>
</item><item>
    <title><![CDATA[Will Facebook's Heat Make MySpace Meat?]]></title>
    <link>http://www.imediaconnection.com/content/15981.asp</link>
    <description><![CDATA[Facebook has come on so strong lately that CEO Mark Zuckerberg has made his rivals look like fuddy-duddies. But will its meteoric rise equal MySpace-sized ad dollars?]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[July 27, 2007]]></date>
</item><item>
    <title><![CDATA[How to Do Social Media Marketing Right]]></title>
    <link>http://www.imediaconnection.com/content/15762.asp</link>
    <description><![CDATA[Find out how to best launch your campaign with&nbsp;these industry examples and supporting research.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weeks_rebecca_70.jpg]]></image>
    <date><![CDATA[July 12, 2007]]></date>
</item><item>
    <title><![CDATA[Why Funny Ads Get Serious Brand ROI ]]></title>
    <link>http://www.imediaconnection.com/content/15620.asp</link>
    <description><![CDATA[Learn when humor works -- and when it doesn't -- as a brand-building tool.]]></description>
    <author><![CDATA[Corey Kronengold]]></author>
    <authorid><![CDATA[4176]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/070702_70x70.jpg]]></image>
    <date><![CDATA[July 02, 2007]]></date>
</item><item>
    <title><![CDATA[Agencies: Can You Cope with the Candid Camera?]]></title>
    <link>http://www.imediaconnection.com/content/15399.asp</link>
    <description><![CDATA[XLNTads' acting CEO talks with a user-generated ad videographer about how people like him are changing the industry.]]></description>
    <author><![CDATA[Neil Perry]]></author>
    <authorid><![CDATA[560]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_perry_neil_70x70.jpg]]></image>
    <date><![CDATA[June 28, 2007]]></date>
</item><item>
    <title><![CDATA[3 Steps to Measuring Blog Buzz]]></title>
    <link>http://www.imediaconnection.com/content/15373.asp</link>
    <description><![CDATA[Follow these steps outlined by Blastro Network's founder to turn conversation on your company blog into consumer insight.]]></description>
    <author><![CDATA[Rob Campanell]]></author>
    <authorid><![CDATA[5685]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_campanell_rob_70x70.jpg]]></image>
    <date><![CDATA[June 18, 2007]]></date>
</item><item>
    <title><![CDATA[The Big Idea Behind Social Commerce]]></title>
    <link>http://www.imediaconnection.com/content/15372.asp</link>
    <description><![CDATA[Social commerce helps underscore two important themes that marketing professionals should orbit themselves around.]]></description>
    <author><![CDATA[Sam Decker]]></author>
    <authorid><![CDATA[4631]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_decker_sam_70x70.jpg]]></image>
    <date><![CDATA[June 14, 2007]]></date>
</item><item>
    <title><![CDATA[Don't Be a Social Misfit]]></title>
    <link>http://www.imediaconnection.com/content/15144.asp</link>
    <description><![CDATA[Social networking sites have unwritten but unmistakable rules for marketers. Learn what they are from iProspect's president.]]></description>
    <author><![CDATA[Robert J. Murray]]></author>
    <authorid><![CDATA[3081]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_murray_robert_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2007]]></date>
</item><item>
    <title><![CDATA[What Kills a Social Media Campaign]]></title>
    <link>http://www.imediaconnection.com/content/15155.asp</link>
    <description><![CDATA[Check out the good, the dreadful and the redeeming in corporate social media marketing.]]></description>
    <author><![CDATA[BL Ochman]]></author>
    <authorid><![CDATA[5120]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/070604_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2007]]></date>
</item><item>
    <title><![CDATA[What to Do When Customers Attack]]></title>
    <link>http://www.imediaconnection.com/content/15091.asp</link>
    <description><![CDATA[UnderScore Marketing's president explains how to listen to your users' comments and bring them to bear on your business.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[May 29, 2007]]></date>
</item><item>
    <title><![CDATA[The Trick to Web 2.0: Give Up Control]]></title>
    <link>http://www.imediaconnection.com/content/15070.asp</link>
    <description><![CDATA[Once-static websites have now become organic systems that are flexible and evolve, that grow with our users and keep us in tune with their needs.]]></description>
    <author><![CDATA[Steve Mulder and Riccardo La Rosa]]></author>
    <authorid><![CDATA[3903]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mulder_steve_70x70.jpg]]></image>
    <date><![CDATA[May 25, 2007]]></date>
</item><item>
    <title><![CDATA[2 Simple Rules for Social Media]]></title>
    <link>http://www.imediaconnection.com/content/15020.asp</link>
    <description><![CDATA[iCrossing's VP of corporate strategy advises marketers on how to listen to consumer-supported social networks, and how to be useful to them.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[May 24, 2007]]></date>
</item><item>
    <title><![CDATA[How to Market Social Media to Execs]]></title>
    <link>http://www.imediaconnection.com/content/14767.asp</link>
    <description><![CDATA[The VP of marketing and products for Bazaarvoice says you need to combine logic and emotion to make your case. <BR>]]></description>
    <author><![CDATA[Sam Decker]]></author>
    <authorid><![CDATA[4631]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_decker_sam_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2007]]></date>
</item><item>
    <title><![CDATA[Conversational Marketing in 2 Mins.]]></title>
    <link>http://www.imediaconnection.com/content/14954.asp</link>
    <description><![CDATA[Communispace's CEO shares&nbsp;five conversational marketing best practices in this two-minute guide.]]></description>
    <author><![CDATA[Diane Hessan]]></author>
    <authorid><![CDATA[5559]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hessan_diane_70x70.jpg]]></image>
    <date><![CDATA[May 17, 2007]]></date>
</item><item>
    <title><![CDATA[What Twitter Means for Marketers]]></title>
    <link>http://www.imediaconnection.com/content/14859.asp</link>
    <description><![CDATA[Real Branding takes a look at why you and your brand should care about this latest online phenomenon.]]></description>
    <author><![CDATA[Mark Silva]]></author>
    <authorid><![CDATA[1921]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/070514_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2007]]></date>
</item><item>
    <title><![CDATA[Social Networks: Niche vs. MySpace]]></title>
    <link>http://www.imediaconnection.com/content/14488.asp</link>
    <description><![CDATA[BlueLithium's CEO&nbsp;explains why&nbsp;brands and their agencies should consider niche social networks to reach a targeted audience.]]></description>
    <author><![CDATA[Gurbaksh Chahal]]></author>
    <authorid><![CDATA[2040]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chahal_gurbaksh_70x70.jpg]]></image>
    <date><![CDATA[May 07, 2007]]></date>
</item><item>
    <title><![CDATA[Sony Spins Spider-Man's Marketing Web]]></title>
    <link>http://www.imediaconnection.com/content/14759.asp</link>
    <description><![CDATA[Sony spent up to $500 million on "Spider-Man 3." Here's a glimpse at the multimillion-dollar web.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2007]]></date>
</item><item>
    <title><![CDATA[Keep User-Generated Content Legal]]></title>
    <link>http://www.imediaconnection.com/content/14456.asp</link>
    <description><![CDATA[A solid Terms of Use policy can sometimes save an advertiser from getting into dangerous legal territory with user-generated content.]]></description>
    <author><![CDATA[Terri J. Seligman]]></author>
    <authorid><![CDATA[4921]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_seligman_terri_70x70.jpg]]></image>
    <date><![CDATA[May 03, 2007]]></date>
</item><item>
    <title><![CDATA[The Dangers of Exploiting Social Media]]></title>
    <link>http://www.imediaconnection.com/content/14709.asp</link>
    <description><![CDATA[In the media frenzy over the Virginia Tech shootings, it seems that taste and decency took a back seat to deadlines and immediacy.]]></description>
    <author><![CDATA[Pete Snyder and Kaitlyn Wilkins]]></author>
    <authorid><![CDATA[3949]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_snyder_pete_70.jpg]]></image>
    <date><![CDATA[May 02, 2007]]></date>
</item><item>
    <title><![CDATA[Use Web 2.0 Tools to Drive Loyalty]]></title>
    <link>http://www.imediaconnection.com/content/14680.asp</link>
    <description><![CDATA[Customer engagement drives loyalty and the effective use of Web 2.0 drives customer engagement.<BR>]]></description>
    <author><![CDATA[Joe Lichtenberg]]></author>
    <authorid><![CDATA[4317]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lichtenberg_joe_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2007]]></date>
</item><item>
    <title><![CDATA[Wunderman's Lessons for Social Media]]></title>
    <link>http://www.imediaconnection.com/content/14619.asp</link>
    <description><![CDATA[When you hand brand control to your users, know what's ahead and how best to handle the results. iCrossing's VP of corporate strategy explains.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[April 26, 2007]]></date>
</item><item>
    <title><![CDATA[Boost Business with Customer Dialogue]]></title>
    <link>http://www.imediaconnection.com/content/14343.asp</link>
    <description><![CDATA[Eluma's VP of marketing and business development discusses what's needed for an effective customer-centric strategy.]]></description>
    <author><![CDATA[Joe Lichtenberg]]></author>
    <authorid><![CDATA[4317]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lichtenberg_joe_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2007]]></date>
</item><item>
    <title><![CDATA[JetBlue & Taco Bell: Lessons in Crisis Marketing]]></title>
    <link>http://www.imediaconnection.com/content/14452.asp</link>
    <description><![CDATA[Social media spreads bad company news like wildfire. Oneupweb's president discusses best practices in extinguishing crisis in a Web 2.0 environment.]]></description>
    <author><![CDATA[Lisa Wehr]]></author>
    <authorid><![CDATA[3764]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehr_lisa_70x70.jpg]]></image>
    <date><![CDATA[April 19, 2007]]></date>
</item><item>
    <title><![CDATA[Social Networks Give Brand-Building Advice]]></title>
    <link>http://www.imediaconnection.com/content/14522.asp</link>
    <description><![CDATA[WIT Strategy's associate reports in from the Wharton Graduate School of Business panel discussion, "Building Community Around Content," featuring MySpace and Passenger.]]></description>
    <author><![CDATA[Elizabeth Catterall]]></author>
    <authorid><![CDATA[5217]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_catterall_elizabeth_70x70.jpg]]></image>
    <date><![CDATA[April 19, 2007]]></date>
</item><item>
    <title><![CDATA[Why Coke & Mentos Exploded on the Web]]></title>
    <link>http://www.imediaconnection.com/content/14472.asp</link>
    <description><![CDATA[The EepyBird guys explain how brands and consumer video creators can work together. ]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[April 13, 2007]]></date>
</item><item>
    <title><![CDATA[SPEED Puts Viewers in Driver's Seat]]></title>
    <link>http://www.imediaconnection.com/content/14197.asp</link>
    <description><![CDATA[MindComet's VP of marketing showcases how a sports cable network tapped into user-generated content to promote a show's new season.]]></description>
    <author><![CDATA[Tara Lamberson]]></author>
    <authorid><![CDATA[4977]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lamberson_tara_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2007]]></date>
</item><item>
    <title><![CDATA[Virtual Worlds: Your Place or Theirs?]]></title>
    <link>http://www.imediaconnection.com/content/14408.asp</link>
    <description><![CDATA[Morpheus Media breaks down the pros and cons of creating a customized virtual world vs. a branded world.]]></description>
    <author><![CDATA[Adam Broitman and Lauren Driver]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70.JPG]]></image>
    <date><![CDATA[April 10, 2007]]></date>
</item><item>
    <title><![CDATA[Social Media: A Business Marketer's Guide]]></title>
    <link>http://www.imediaconnection.com/content/14114.asp</link>
    <description><![CDATA[Four questions a marketer should ask before determining if social media will improve performance.<BR>]]></description>
    <author><![CDATA[Dan Morrison]]></author>
    <authorid><![CDATA[3914]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_morrison_dan_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2007]]></date>
</item><item>
    <title><![CDATA[New Social Marketing Opportunities]]></title>
    <link>http://www.imediaconnection.com/content/13947.asp</link>
    <description><![CDATA[Sharpe Partners' CEO describes five ways to prepare for marketing within social networks&nbsp;in the near future.<BR>]]></description>
    <author><![CDATA[Kathy Sharpe]]></author>
    <authorid><![CDATA[4975]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sharpe_kathy_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2007]]></date>
</item><item>
    <title><![CDATA[Protect Your Brand from Users]]></title>
    <link>http://www.imediaconnection.com/content/13920.asp</link>
    <description><![CDATA[Turn users into passionate brand advocates with user-generated marketing tactics.<BR>]]></description>
    <author><![CDATA[Adam Benjamin]]></author>
    <authorid><![CDATA[4919]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_benjamin_adam_70x70.jpg]]></image>
    <date><![CDATA[March 14, 2007]]></date>
</item><item>
    <title><![CDATA[Smart Marketing in a Wiki World]]></title>
    <link>http://www.imediaconnection.com/content/13868.asp</link>
    <description><![CDATA[There's a fine line between influencing the message and creating propaganda. CoreBrand's brand director explains where to draw it.<BR>]]></description>
    <author><![CDATA[Jonathan Paisner]]></author>
    <authorid><![CDATA[4978]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_paiser_johnathan_70x70(1).jpg]]></image>
    <date><![CDATA[March 08, 2007]]></date>
</item><item>
    <title><![CDATA[When Users Post, Do Advertisers Pay?]]></title>
    <link>http://www.imediaconnection.com/content/13830.asp</link>
    <description><![CDATA[Learn from an attorney about the potential liabilities of advertising on user-generated content sites.]]></description>
    <author><![CDATA[Terri Seligman]]></author>
    <authorid><![CDATA[4921]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_seligman_terri_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2007]]></date>
</item><item>
    <title><![CDATA[Citizen Marketers Take Over!]]></title>
    <link>http://www.imediaconnection.com/content/13839.asp</link>
    <description><![CDATA[In this exclusive book excerpt, Ben McConnell and Jackie Huba explain how four different types of users can impact your brand.]]></description>
    <author><![CDATA[Ben McConnell and Jackie Huba]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 28, 2007]]></date>
</item><item>
    <title><![CDATA[Social Media Winners & Losers]]></title>
    <link>http://www.imediaconnection.com/content/13779.asp</link>
    <description><![CDATA[Underscore Marketing's president shares five tips for getting the most from social media.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 22, 2007]]></date>
</item><item>
    <title><![CDATA[The Democracy of User-Generated Media]]></title>
    <link>http://www.imediaconnection.com/content/13676.asp</link>
    <description><![CDATA[Trust in the power of the democracy, but understand the value of a lobbyist and get to know who wields the power in your areas of interest.<BR>]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_reid_70x70.jpg]]></image>
    <date><![CDATA[February 14, 2007]]></date>
</item><item>
    <title><![CDATA[The Snickers Factor: When Buzz Turns Bad]]></title>
    <link>http://www.imediaconnection.com/content/13609.asp</link>
    <description><![CDATA[Although initial online reaction to the candy bar's Super Bowl ad was positive, New Media Strategies explains what went wrong that resulted in the company pulling it from its site.]]></description>
    <author><![CDATA[Sam Huxley]]></author>
    <authorid><![CDATA[4558]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_huxley_sam_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2007]]></date>
</item><item>
    <title><![CDATA[Good vs. Evil 2.0 in Open Media]]></title>
    <link>http://www.imediaconnection.com/content/13563.asp</link>
    <description><![CDATA[At the iMedia Brand Summit's second day, blogging pioneer Jason Calacanis, now Sequoia Capital's entrepreneur in action, engaged a jammed room on how marketers can join conversations with consumers.]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
    <date><![CDATA[February 07, 2007]]></date>
</item><item>
    <title><![CDATA[AOL's Falco: Consumers Are in Control]]></title>
    <link>http://www.imediaconnection.com/content/13534.asp</link>
    <description><![CDATA[In an iMedia Brand Summit opening keynote address, AOL's Randy Falco shared his vision for the future of the internet and his new company.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_falco_randy_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2007]]></date>
</item><item>
    <title><![CDATA[Do User-Generated Ads Work Harder?]]></title>
    <link>http://www.imediaconnection.com/content/13452.asp</link>
    <description><![CDATA[Regardless of who wins Super Bowl XLI, 2007 will be remembered as the year big brands let users create their Super Bowl ads. We review the participants and potential pitfalls. ]]></description>
    <author><![CDATA[Nick Usborne]]></author>
    <authorid><![CDATA[3440]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_usborne_nick_70x70.jpg]]></image>
    <date><![CDATA[February 01, 2007]]></date>
</item><item>
    <title><![CDATA[Positives About Negative Product Reviews]]></title>
    <link>http://www.imediaconnection.com/content/13386.asp</link>
    <description><![CDATA[Worried about opening your company to consumer reviews? Don't be. Bazaarvoice's VP explains why bad reviews are good for your business.]]></description>
    <author><![CDATA[Sam Decker]]></author>
    <authorid><![CDATA[4631]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_decker_sam_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2007]]></date>
</item><item>
    <title><![CDATA[Balance Brand Control with Users' Voices]]></title>
    <link>http://www.imediaconnection.com/content/13206.asp</link>
    <description><![CDATA[Because ignoring the conversations happening all around you is no longer an option, Eluma's VP of marketing and biz development suggests ways to embrace them. ]]></description>
    <author><![CDATA[Joe Lichtenberg]]></author>
    <authorid><![CDATA[4317]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lichtenberg_joe_70x70.jpg]]></image>
    <date><![CDATA[January 19, 2007]]></date>
</item><item>
    <title><![CDATA[2007: The Year Users Will Make Your Ads]]></title>
    <link>http://www.imediaconnection.com/content/13012.asp</link>
    <description><![CDATA[UGENmedia's co-founder/president predicts that advertiser demand for user-generated advertising will rise, consumer excitement will grow and the marketer/consumer relationship will be transformed.]]></description>
    <author><![CDATA[Roger Jehenson]]></author>
    <authorid><![CDATA[1270]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jehenson_roger_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2007]]></date>
</item><item>
    <title><![CDATA[How to Brand in User-Controlled Media]]></title>
    <link>http://www.imediaconnection.com/content/13004.asp</link>
    <description><![CDATA[vSocial's CEO describes the dynamics of "Channel Me" and how marketers can be a part of this new media climate.]]></description>
    <author><![CDATA[Mark Sigal]]></author>
    <authorid><![CDATA[4600]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sigal_mark_70x70.jpg]]></image>
    <date><![CDATA[January 03, 2007]]></date>
</item><item>
    <title><![CDATA[Paying for Blog Juice Could Be Illegal]]></title>
    <link>http://www.imediaconnection.com/content/12967.asp</link>
    <description><![CDATA[The FTC's recent staff opinion might cast the legality of paid blogging programs in the U.S. in a questionable light. Underscore Marketing's president discusses what this opinion means for marketers.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[December 21, 2006]]></date>
</item><item>
    <title><![CDATA[Six Degrees of Nick Lachey? ]]></title>
    <link>http://www.imediaconnection.com/content/12911.asp</link>
    <description><![CDATA[Userplane's president and founder discusses the impact of celebrities and online social networks.]]></description>
    <author><![CDATA[Mike Jones]]></author>
    <authorid><![CDATA[4042]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jones_mike_70x70.jpg]]></image>
    <date><![CDATA[December 21, 2006]]></date>
</item><item>
    <title><![CDATA[Social Advertising, the Aristotle Way]]></title>
    <link>http://www.imediaconnection.com/content/12917.asp</link>
    <description><![CDATA[Whyville's COO explains why social networking sites are so revolutionary, and cites a few examples of how brands have leveraged the Whyville website to reach future consumers.]]></description>
    <author><![CDATA[Jay Goss]]></author>
    <authorid><![CDATA[3989]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goss_jay_70x70.jpg]]></image>
    <date><![CDATA[December 20, 2006]]></date>
</item><item>
    <title><![CDATA[The Score: Blogs Gain Favor Worldwide]]></title>
    <link>http://www.imediaconnection.com/content/12750.asp</link>
    <description><![CDATA[The research company examines blog visitation throughout North America and Western Europe.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/comscore_70x70.jpg]]></image>
    <date><![CDATA[December 14, 2006]]></date>
</item><item>
    <title><![CDATA[UGM Done Wrong Could Hurt You]]></title>
    <link>http://www.imediaconnection.com/content/12806.asp</link>
    <description><![CDATA[As marketers rush to embrace cutting-edge user-generated marketing techniques, 121Media's senior marketing manager warns it could put&nbsp;their brands -- and their selves-- at risk.]]></description>
    <author><![CDATA[Corey Kronengold]]></author>
    <authorid><![CDATA[4176]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kronengold_Corey_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2006]]></date>
</item><item>
    <title><![CDATA[How to Turn UGM into Business Results]]></title>
    <link>http://www.imediaconnection.com/content/12755.asp</link>
    <description><![CDATA[NetPlus Marketing's VP of technology and creative lays out a game plan for harnessing user-generated media for media planning.]]></description>
    <author><![CDATA[Colton Perry]]></author>
    <authorid><![CDATA[4494]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_perry_colton_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2006]]></date>
</item><item>
    <title><![CDATA[Your Marketers Just Killed Your Blog]]></title>
    <link>http://www.imediaconnection.com/content/12640.asp</link>
    <description><![CDATA[BzzAgent's CEO discusses how company blogs should be done with honest passion, not obligation, because consumers know the difference. ]]></description>
    <author><![CDATA[Dave Balter]]></author>
    <authorid><![CDATA[4568]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_balter_dave_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2006]]></date>
</item><item>
    <title><![CDATA[Don't Just Sell, Solve!]]></title>
    <link>http://www.imediaconnection.com/content/12642.asp</link>
    <description><![CDATA[How can you reach consumers? Freeweb's president&nbsp;writes that the answer is to offer online models that solve&nbsp;consumers' problems and a brand that adheres to their terms.]]></description>
    <author><![CDATA[Shervin Pishevar]]></author>
    <authorid><![CDATA[4144]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pishevar_shervin_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2006]]></date>
</item><item>
    <title><![CDATA[Profile of the User-Generated Market]]></title>
    <link>http://www.imediaconnection.com/content/12608.asp</link>
    <description><![CDATA[eMarketer looks at how social networkers' web&nbsp;behavior differs from that of the rest of the population, and examines key points to keep in mind when launching a viral campaign.]]></description>
    <author><![CDATA[David Hallerman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[December 01, 2006]]></date>
</item><item>
    <title><![CDATA[User-Generated Risks and Rewards]]></title>
    <link>http://www.imediaconnection.com/content/12539.asp</link>
    <description><![CDATA[Alka-Seltzer, Chevy, Frito-Lay and other brands are inviting consumers to create their Super Bowl ads, but is this a good idea? Avenue A/Razorfish's VP of media explains.]]></description>
    <author><![CDATA[Sarah Baehr]]></author>
    <authorid><![CDATA[872]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baehr_sarah_70x70.jpg]]></image>
    <date><![CDATA[November 22, 2006]]></date>
</item><item>
    <title><![CDATA[Can Blog Influence Be Bought?]]></title>
    <link>http://www.imediaconnection.com/content/12471.asp</link>
    <description><![CDATA[Underscore Marketing's president takes on the PayPerPost brouhaha, and explains why the company is bad for all blogging.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[November 16, 2006]]></date>
</item><item>
    <title><![CDATA[Negative Feedback is an Opportunity]]></title>
    <link>http://www.imediaconnection.com/content/12351.asp</link>
    <description><![CDATA[Real conversations can get negative, and so can conversational marketing. Underscore's president tells us about what AccuQuote did when it happened to them.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[November 09, 2006]]></date>
</item><item>
    <title><![CDATA[Look at B2B for Social Media Success]]></title>
    <link>http://www.imediaconnection.com/content/12287.asp</link>
    <description><![CDATA[Want to know what an effective engagement with Conversational Marketing looks like? Underscore Marketing's president points to B2B.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[November 02, 2006]]></date>
</item><item>
    <title><![CDATA[What Conversational Marketing is NOT]]></title>
    <link>http://www.imediaconnection.com/content/11921.asp</link>
    <description><![CDATA[Conversational marketing and word-of-mouth marketing are different; if you think they're the same, then you suffer under broadcast thinking's corrupting influence. Underscore Marketing's president explains.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 26, 2006]]></date>
</item><item>
    <title><![CDATA[What Facebook Offers Marketers]]></title>
    <link>http://www.imediaconnection.com/content/11834.asp</link>
    <description><![CDATA[This web consultant went straight to the social networking site's chief revenue officer for insight on its latest initiatives.]]></description>
    <author><![CDATA[Pam Stein]]></author>
    <authorid><![CDATA[175]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stein_pam_70x70.jpg]]></image>
    <date><![CDATA[October 26, 2006]]></date>
</item><item>
    <title><![CDATA[Don't Just Blog-- Boost Business]]></title>
    <link>http://www.imediaconnection.com/content/11894.asp</link>
    <description><![CDATA[AccuQuote's VP of marketing and business development shares successful strategies that have worked for his company.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70x70.jpg]]></image>
    <date><![CDATA[October 25, 2006]]></date>
</item><item>
    <title><![CDATA[Advertising & Social Networks-- MySpace, LinkedIn & Beyond]]></title>
    <link>http://www.imediaconnection.com/content/11844.asp</link>
    <description><![CDATA[New social networks for very specialized audiences are popping up every day, and that means new advertising opportunities. Take a look at where your target demographics are congregating.]]></description>
    <author><![CDATA[Kibibi Springs]]></author>
    <authorid><![CDATA[3902]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_springs_kibibi_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2006]]></date>
</item><item>
    <title><![CDATA[Wal-Mart: Blazing the Trail to Distrust]]></title>
    <link>http://www.imediaconnection.com/content/11814.asp</link>
    <description><![CDATA[The retail giant has received several black eyes for how it has disingenuously engaged with social media. So what SHOULD Wal-Mart do? Underscore Marketing's president has sound advice.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 19, 2006]]></date>
</item><item>
    <title><![CDATA[User Content Fuels Audience Growth]]></title>
    <link>http://www.imediaconnection.com/content/11620.asp</link>
    <description><![CDATA[The need for audience development is greater than ever, and Mediasmith's CSO says Web 2.0 tools like blogs and video-sharing are a publisher's greatest assets.]]></description>
    <author><![CDATA[Bob Heyman]]></author>
    <authorid><![CDATA[1993]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_heyman_bob_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Maintaining Customer Dialogue]]></title>
    <link>http://www.imediaconnection.com/content/11571.asp</link>
    <description><![CDATA[iMedia's search editor sits down with Sean Cheyney, VP of marketing and AccuQuote, to discuss how brands interact with their online customers.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[October 12, 2006]]></date>
</item><item>
    <title><![CDATA[UGM: Keep an Open Dialogue]]></title>
    <link>http://www.imediaconnection.com/content/11523.asp</link>
    <description><![CDATA[NetPlus' VP of technology and creative discusses trends in user-generated media, and how brands should get involved.]]></description>
    <author><![CDATA[Colton Perry]]></author>
    <authorid><![CDATA[4494]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_perry_colton_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2006]]></date>
</item><item>
    <title><![CDATA[Why You Should Put Consumers in Control]]></title>
    <link>http://www.imediaconnection.com/content/11625.asp</link>
    <description><![CDATA[Find out how Nike, Diet Coke, Burger King and others opened their messaging for consumer-tinkering and lived to brag about the ROI.]]></description>
    <author><![CDATA[Pete Stein]]></author>
    <authorid><![CDATA[4381]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stein_pete_70x70.jpg]]></image>
    <date><![CDATA[October 11, 2006]]></date>
</item><item>
    <title><![CDATA[The Score: The Value of Facebook.com]]></title>
    <link>http://www.imediaconnection.com/content/11516.asp</link>
    <description><![CDATA[As Facebook's founder negotiates a selling price for the social networking site, comScore examines its usage and audience.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/comscore_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2006]]></date>
</item><item>
    <title><![CDATA[Listening to the Pulse of the Internet]]></title>
    <link>http://www.imediaconnection.com/content/11533.asp</link>
    <description><![CDATA[You know there's a conversation about your brand happening out there online, but you don't know where to go to listen. Underscore's president shows you the way.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2006]]></date>
</item><item>
    <title><![CDATA[How to Win at the User-Generated Game]]></title>
    <link>http://www.imediaconnection.com/content/11390.asp</link>
    <description><![CDATA[The Prospero Technologies co-founder outlines 10 tips to help you embrace, rather than recoil from, new market dynamics.]]></description>
    <author><![CDATA[Rusty Williams]]></author>
    <authorid><![CDATA[4318]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_rusty_70x70.jpg]]></image>
    <date><![CDATA[September 27, 2006]]></date>
</item><item>
    <title><![CDATA[How to Talk WITH Your Customers]]></title>
    <link>http://www.imediaconnection.com/content/11407.asp</link>
    <description><![CDATA[Check out what John Battelle, Tom Hespos, Jackie Huba and Mark Naples have to say about this growing trend.]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marcus_nanette_70x70.jpg]]></image>
    <date><![CDATA[September 27, 2006]]></date>
</item><item>
    <title><![CDATA[What Brand Attributes Make a Difference]]></title>
    <link>http://www.imediaconnection.com/content/11358.asp</link>
    <description><![CDATA[Molecular's Steve Mulder &amp; Ziv Yaar discuss how to prioritize your brand attributes for measurable business results.]]></description>
    <author><![CDATA[Steve Mulder & Ziv Yaar ]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_molecular_70x70.gif]]></image>
    <date><![CDATA[September 25, 2006]]></date>
</item><item>
    <title><![CDATA[Risk-Free Social Network Marketing]]></title>
    <link>http://www.imediaconnection.com/content/11329.asp</link>
    <description><![CDATA[Eluma's VP, marketing &amp; business development, explains how branded communities offer the advantages of social networks while enabling brand control.]]></description>
    <author><![CDATA[Joe Lichtenberg]]></author>
    <authorid><![CDATA[4317]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lichtenberg_joe_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2006]]></date>
</item><item>
    <title><![CDATA[What We Can Learn from Facebook's Fiasco]]></title>
    <link>http://www.imediaconnection.com/content/11270.asp</link>
    <description><![CDATA[An iMedia contributor puts the recent Facebook debacle into perspective, and shows what we can learn from the company's CEO's awkward apology.]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2006]]></date>
</item><item>
    <title><![CDATA[Morbidly Curious Flock to Eons.com]]></title>
    <link>http://www.imediaconnection.com/content/11141.asp</link>
    <description><![CDATA[Leavitt Communications' president writes about one of the newcomers to the social networking scene-- an obituary site; the audience is the desirable senior crowd.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leavitt_neal_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2006]]></date>
</item><item>
    <title><![CDATA[Social Networking Changes IM]]></title>
    <link>http://www.imediaconnection.com/content/10978.asp</link>
    <description><![CDATA[Userplane's founder and president explains how social networks are using instant messaging, and what the advertising opportunity is for you.]]></description>
    <author><![CDATA[Michael Jones]]></author>
    <authorid><![CDATA[4042]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jones_mike_70x70.jpg]]></image>
    <date><![CDATA[September 06, 2006]]></date>
</item><item>
    <title><![CDATA[MySpace Future is Golden]]></title>
    <link>http://www.imediaconnection.com/content/11027.asp</link>
    <description><![CDATA[eMarketer zeros in on this successful social network, looking at its growth trajectory, competitors and ad revenue.]]></description>
    <author><![CDATA[Debra Aho Williamson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[September 01, 2006]]></date>
</item><item>
    <title><![CDATA[The Score: Wikis Aid UGC]]></title>
    <link>http://www.imediaconnection.com/content/11018.asp</link>
    <description><![CDATA[comScore looks at the growing popularity of these collaborative tools, and who's using them and why.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/comscore_70x70.jpg]]></image>
    <date><![CDATA[August 31, 2006]]></date>
</item><item>
    <title><![CDATA[5 Brands Make Their Mark on MySpace]]></title>
    <link>http://www.imediaconnection.com/content/11010.asp</link>
    <description><![CDATA[Learn how these brands are winning the social network popularity contest.]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pietroforte_nanette_70.jpg]]></image>
    <date><![CDATA[August 30, 2006]]></date>
</item><item>
    <title><![CDATA[The Score: User-Generated News Grows]]></title>
    <link>http://www.imediaconnection.com/content/10826.asp</link>
    <description><![CDATA[Analysis shows that sites offering user-generated news are increasing in popularity, visited by lucrative audience groups.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/comscore_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2006]]></date>
</item><item>
    <title><![CDATA[The Agency's Role in a UGC World]]></title>
    <link>http://www.imediaconnection.com/content/10811.asp</link>
    <description><![CDATA[As brands struggle to leverage user-generated content, this iMedia contributor says they should be looking to their agencies.]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2006]]></date>
</item><item>
    <title><![CDATA[How to Measure Blog Influence]]></title>
    <link>http://www.imediaconnection.com/content/10812.asp</link>
    <description><![CDATA[Dandelife.com's CEO gives step-by-step directions on how to gauge blog buzz around your brand.]]></description>
    <author><![CDATA[Kelly Abbott]]></author>
    <authorid><![CDATA[3856]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_abbott_kelly_70.jpg]]></image>
    <date><![CDATA[August 16, 2006]]></date>
</item><item>
    <title><![CDATA[MySpace Traffic and Page Views]]></title>
    <link>http://www.imediaconnection.com/content/10796.asp</link>
    <description><![CDATA[eMarketer reports on the number of average daily visitors, total page views and time spent on this social network site.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[August 15, 2006]]></date>
</item><item>
    <title><![CDATA[The Outlook for Corporate Blogs]]></title>
    <link>http://www.imediaconnection.com/content/10798.asp</link>
    <description><![CDATA[Cymfony's chief strategy&nbsp;and marketing officer writes about the current use of corporate blogs, the benefits they offer and what's ahead.]]></description>
    <author><![CDATA[Jim Nail]]></author>
    <authorid><![CDATA[1247]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nail_Jim_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2006]]></date>
</item><item>
    <title><![CDATA[Study Shows Blog Impact on Brands]]></title>
    <link>http://www.imediaconnection.com/content/10602.asp</link>
    <description><![CDATA[Research on the French blogosphere uncovers key traits of those who read blogs, including how they consult blogs to learn more about and communicate with brands.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2006]]></date>
</item><item>
    <title><![CDATA[MySpace Drives Ad Spend]]></title>
    <link>http://www.imediaconnection.com/content/10656.asp</link>
    <description><![CDATA[eMarketer looks at advertising spending on social network sites.]]></description>
    <author><![CDATA[Debra Aho Williamson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[August 04, 2006]]></date>
</item><item>
    <title><![CDATA[MySpace, Facebook and Bolt Boom]]></title>
    <link>http://www.imediaconnection.com/content/10623.asp</link>
    <description><![CDATA[eMarkter reports that while the industry has grown by 4 percent,&nbsp;certain social networking sites have seen triple-digit growth.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[August 01, 2006]]></date>
</item><item>
    <title><![CDATA[Lighting a Fire Under Digital Content]]></title>
    <link>http://www.imediaconnection.com/content/10622.asp</link>
    <description><![CDATA[Digital media executives debate the future of user-generated content forms and business models.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weeks_rebecca_70.jpg]]></image>
    <date><![CDATA[July 31, 2006]]></date>
</item><item>
    <title><![CDATA[Advertising on Social Networks]]></title>
    <link>http://www.imediaconnection.com/content/10585.asp</link>
    <description><![CDATA[An ad:tech panel explores the advertising and marketing possibilities within social networking sites like MySpace and Facebook.]]></description>
    <author><![CDATA[Frank Gruber]]></author>
    <authorid><![CDATA[4041]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gruber_frank_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2006]]></date>
</item><item>
    <title><![CDATA[Why EarthLink Embraces Social Media]]></title>
    <link>http://www.imediaconnection.com/content/10477.asp</link>
    <description><![CDATA[The ISP's head of corporate communications explains why sponsoring Rocketboom and the Podshow, as well as blogging, are important to the company's future.]]></description>
    <author><![CDATA[Dan Greenfield]]></author>
    <authorid><![CDATA[4036]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greenfield_dan_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2006]]></date>
</item><item>
    <title><![CDATA[What Advertisers Say about UGM]]></title>
    <link>http://www.imediaconnection.com/content/10324.asp</link>
    <description><![CDATA[We asked some of our Amelia Island Agency Summit attendees about the pros and cons of user-generated marketing. Here's what they had to say.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70.jpg]]></image>
    <date><![CDATA[July 20, 2006]]></date>
</item><item>
    <title><![CDATA[Corporate Blogs in the U.S.]]></title>
    <link>http://www.imediaconnection.com/content/10406.asp</link>
    <description><![CDATA[eMarketer reports that blogs, while an industry buzzword, haven't yet caught on in the corporate world.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[July 18, 2006]]></date>
</item><item>
    <title><![CDATA[The Score: The Popularity of Blogs]]></title>
    <link>http://www.imediaconnection.com/content/10359.asp</link>
    <description><![CDATA[Record numbers of people are now visiting blogs, proving that blog visitation is now part of mainstream online behavior for many internet users.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/comscore_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2006]]></date>
</item><item>
    <title><![CDATA[Your Corporate Internet Presence]]></title>
    <link>http://www.imediaconnection.com/content/10354.asp</link>
    <description><![CDATA[Dandelife.com's CEO explains that corporations must actively manage their web presence.]]></description>
    <author><![CDATA[Kelly Abbott]]></author>
    <authorid><![CDATA[3856]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_abbott_kelly_70.jpg]]></image>
    <date><![CDATA[July 12, 2006]]></date>
</item><item>
    <title><![CDATA[Don't Get Burned by User-Generated Media]]></title>
    <link>http://www.imediaconnection.com/content/10368.asp</link>
    <description><![CDATA[Learn how to work with your audience and embrace their feedback for marketing success.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[July 12, 2006]]></date>
</item><item>
    <title><![CDATA[MySpace in the Marketing Mix]]></title>
    <link>http://www.imediaconnection.com/content/10273.asp</link>
    <description><![CDATA[Does MySpace deserve the hype? Mark Naples examines MySpace-- its strengths and its future as a marketing vehicle.]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2006]]></date>
</item><item>
    <title><![CDATA[The Consumer Influence on Your Brand]]></title>
    <link>http://www.imediaconnection.com/content/10162.asp</link>
    <description><![CDATA[iMedia's senior editor talks with CoreBrand's Brand Director Jonathan Paisner about the impact consumers have in shaping and marketing a brand.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_paiser_johnathan_70x70.jpg]]></image>
    <date><![CDATA[June 29, 2006]]></date>
</item><item>
    <title><![CDATA[How to Use Social Media in B2B Marketing]]></title>
    <link>http://www.imediaconnection.com/content/10017.asp</link>
    <description><![CDATA[The ITtoolbox CEO describes the differences between consumer communities of interest and professional communities of practice and explains how the latter create opportunities for B2B marketers.]]></description>
    <author><![CDATA[Dan Morrison]]></author>
    <authorid><![CDATA[3914]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_morrison_dan_70x70.jpg]]></image>
    <date><![CDATA[June 21, 2006]]></date>
</item><item>
    <title><![CDATA[There's Nothing Wrong with "User"]]></title>
    <link>http://www.imediaconnection.com/content/10061.asp</link>
    <description><![CDATA[But there's plenty that's bad about using the word &quot;consumer&quot; when it comes to consumer-generated content. Our exec editor explains why.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2006]]></date>
</item><item>
    <title><![CDATA[How the Social Web Should Impact Strategy]]></title>
    <link>http://www.imediaconnection.com/content/9836.asp</link>
    <description><![CDATA[Cymfony's chief strategy and marketing officer makes the case for incorporating social media into the marketing plan.]]></description>
    <author><![CDATA[Jim Nail]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nail_Jim_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2006]]></date>
</item><item>
    <title><![CDATA[Build Your Brand Through Social Networking]]></title>
    <link>http://www.imediaconnection.com/content/9913.asp</link>
    <description><![CDATA[Check out these&nbsp;five tips on how to use the power of the people to enhance your marketing.]]></description>
    <author><![CDATA[Steve Mulder & Evan Gerber]]></author>
    <authorid><![CDATA[3903]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mulder_steve_70x70.jpg]]></image>
    <date><![CDATA[June 07, 2006]]></date>
</item><item>
    <title><![CDATA[MySpace Meets American Idol]]></title>
    <link>http://www.imediaconnection.com/content/9768.asp</link>
    <description><![CDATA[Contest Factory's CEO suggests UGM Bracketed Contests as a way to leverage consumer-generated content while still maintaining control of the campaign.]]></description>
    <author><![CDATA[Iman Foroutan]]></author>
    <authorid><![CDATA[3134]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_contestFactory_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2006]]></date>
</item><item>
    <title><![CDATA[What Marketers Can Learn From MySpace]]></title>
    <link>http://www.imediaconnection.com/content/9663.asp</link>
    <description><![CDATA[The principal of the trend research company Zandl Group describes the attributes of social networking sites that marketers should apply to their strategies.]]></description>
    <author><![CDATA[Irma Zandl]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zandl_irma_70x70.jpg]]></image>
    <date><![CDATA[May 31, 2006]]></date>
</item><item>
    <title><![CDATA[Social Networking 101]]></title>
    <link>http://www.imediaconnection.com/content/9496.asp</link>
    <description><![CDATA[nurun | ant farm interactive's executive vice president, North America, explains what social networks offer, and who should be using them in their marketing plan and why.]]></description>
    <author><![CDATA[Michael Koziol]]></author>
    <authorid><![CDATA[4107]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_koziol_michael_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2006]]></date>
</item><item>
    <title><![CDATA[Start Using RSS Today!]]></title>
    <link>http://www.imediaconnection.com/content/9606.asp</link>
    <description><![CDATA[See how content syndication can lead to Really Simple Success.]]></description>
    <author><![CDATA[Phil Gomes]]></author>
    <authorid><![CDATA[3889]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gomes_phil_70x70.jpg]]></image>
    <date><![CDATA[May 17, 2006]]></date>
</item><item>
    <title><![CDATA[Are Consumer-Generated Ads Here to Stay?]]></title>
    <link>http://www.imediaconnection.com/content/9521.asp</link>
    <description><![CDATA[Experts opine on the current effectiveness of consumer-generated advertising and what will happen with it in the future.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[May 10, 2006]]></date>
</item><item>
    <title><![CDATA[What to Expect from CGC]]></title>
    <link>http://www.imediaconnection.com/content/9332.asp</link>
    <description><![CDATA[Renegade execs predict that the branding opportunities of the future lie in filtering, repackaging and ultimately paying for quality consumer-generated content.]]></description>
    <author><![CDATA[Noah Brier and Drew Neisser]]></author>
    <authorid><![CDATA[1162]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_renegade_70x70.gif]]></image>
    <date><![CDATA[May 01, 2006]]></date>
</item><item>
    <title><![CDATA[The Agency of the Future: Consumers]]></title>
    <link>http://www.imediaconnection.com/content/9265.asp</link>
    <description><![CDATA[Five&nbsp;consumer-generated campaigns.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[April 26, 2006]]></date>
</item><item>
    <title><![CDATA[User-Generated Content Lessons]]></title>
    <link>http://www.imediaconnection.com/content/9197.asp</link>
    <description><![CDATA[Marketers should pay attention and learn from the history of user-generated content in order to avoid making the same mistakes.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2006]]></date>
</item><item>
    <title><![CDATA[Social Networks and Viral Marketing]]></title>
    <link>http://www.imediaconnection.com/content/9195.asp</link>
    <description><![CDATA[The NextStage CRO talks about joke lists, your online network, and how trust powers good word of mouth.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast Advertising Gaining on Blogs]]></title>
    <link>http://www.imediaconnection.com/content/9146.asp</link>
    <description><![CDATA[A new report out by PQ Media defines, sizes and forecasts advertising within the alternative media sector.]]></description>
    <author><![CDATA[Leo Kivijarv, Ph.D.]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/pqmedia_70x70_1.gif]]></image>
    <date><![CDATA[April 18, 2006]]></date>
</item><item>
    <title><![CDATA[Social Computing & Interactive Marketing]]></title>
    <link>http://www.imediaconnection.com/content/8765.asp</link>
    <description><![CDATA[A new Forrester Research report argues that in order to succeed, marketers should discard top-down communication in favor of collaboration.]]></description>
    <author><![CDATA[Fiona Torrance]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_torrance_fiona_70x70.jpg]]></image>
    <date><![CDATA[March 22, 2006]]></date>
</item><item>
    <title><![CDATA[Maven-Mapping for Fun & Profits]]></title>
    <link>http://www.imediaconnection.com/content/8682.asp</link>
    <description><![CDATA[The director of information strategy for Red Door Interactive describes the influence of mavens, how to chart their online course, and why you should.]]></description>
    <author><![CDATA[Kelly Abbott]]></author>
    <authorid><![CDATA[3856]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_abbott_kelly_70.jpg]]></image>
    <date><![CDATA[March 15, 2006]]></date>
</item><item>
    <title><![CDATA[Encourage Consumers to Tell the Tale]]></title>
    <link>http://www.imediaconnection.com/content/8486.asp</link>
    <description><![CDATA[The VP, digital marketing for Rapp Collins LA identifies &quot;life caching&quot; as a pertinent idea to connect with today�s upwardly mobile younger consumer.]]></description>
    <author><![CDATA[Robert Manning]]></author>
    <authorid><![CDATA[1261]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_manning_robert_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2006]]></date>
</item><item>
    <title><![CDATA[Social Nets Study has Marketing Lessons ]]></title>
    <link>http://www.imediaconnection.com/content/8269.asp</link>
    <description><![CDATA[Pew analyst explains how a recent report helps marketers understand social networks and adjust messaging for ads at these sites.]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rainie_lee_70.jpg]]></image>
    <date><![CDATA[February 17, 2006]]></date>
</item><item>
    <title><![CDATA[The Year in Consumer Generated Content]]></title>
    <link>http://www.imediaconnection.com/content/7800.asp</link>
    <description><![CDATA[Hitwise's senior research analyst takes a look at the trends that made 2005 a breakout year for citizen's media.]]></description>
    <author><![CDATA[LeeAnn Prescott]]></author>
    <authorid><![CDATA[4034]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_hitwise_70x70.gif]]></image>
    <date><![CDATA[January 11, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: John Battelle, Summit Keynote]]></title>
    <link>http://www.imediaconnection.com/content/7747.asp</link>
    <description><![CDATA[Battelle speaks at a recent Agency Summit on the intersection of search, media and technology in an internet-driven world.&nbsp;]]></description>
    <author><![CDATA[John Battelle]]></author>
    <authorid><![CDATA[2941]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[January 09, 2006]]></date>
</item><item>
    <title><![CDATA[Chris Anderson on Corporate Blogging]]></title>
    <link>http://www.imediaconnection.com/content/7738.asp</link>
    <description><![CDATA[When the Wired editor in chief's new Xbox 360 didn't work, he reached out to Microsoft's helpful bloggers-- now he talks about the experience.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_chris_70x70.jpg]]></image>
    <date><![CDATA[January 05, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Consumer Generated Content]]></title>
    <link>http://www.imediaconnection.com/content/7662.asp</link>
    <description><![CDATA[CNET SVP of Games and Entertainment Vince Broady explains how to harness the power of consumer generated content.]]></description>
    <author><![CDATA[Vince Broady]]></author>
    <authorid><![CDATA[2892]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[January 02, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Fox's Web Strategy]]></title>
    <link>http://www.imediaconnection.com/content/7593.asp</link>
    <description><![CDATA[Fox Interactive Media President Ross Levinsohn speaks with Doug Weaver about News Corp's online ambitions.]]></description>
    <author><![CDATA[Ross Levinsohn]]></author>
    <authorid><![CDATA[2898]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_levinsohn_ross_70.jpg]]></image>
    <date><![CDATA[December 19, 2005]]></date>
</item><item>
    <title><![CDATA[Ross Levinsohn on Fox's Digital Charge]]></title>
    <link>http://www.imediaconnection.com/content/7478.asp</link>
    <description><![CDATA[During Monday's iMedia Agency Summit keynote, Fox Interactive's president described how the News Corp. media giant is working to build a broad online base.&nbsp; ]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_levinsohn_ross_70.jpg]]></image>
    <date><![CDATA[December 06, 2005]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Me Media]]></title>
    <link>http://www.imediaconnection.com/content/7185.asp</link>
    <description><![CDATA[Dipsie's Sean Cummings discusses with Editor at Large Masha Geller the nature of online culture and what that means for advertisers.]]></description>
    <author><![CDATA[Masha Geller]]></author>
    <authorid><![CDATA[2525]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[November 09, 2005]]></date>
</item><item>
    <title><![CDATA[Guy Kawasaki Talks Consumer Evangelism]]></title>
    <link>http://www.imediaconnection.com/content/7192.asp</link>
    <description><![CDATA[Garage Technology Venture's Guy Kawasaki discusses how brand advocates are born and what he thinks about the potential for a second bubble.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kawasaki_guy_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2005]]></date>
</item><item>
    <title><![CDATA[After the Storm: Bloggers Save the Day]]></title>
    <link>http://www.imediaconnection.com/content/7059.asp</link>
    <description><![CDATA[New Media Strategies CEO Pete Synder writes how the most multi-faceted and extensive word-of-mouth campaign was not a product of marketers, but bloggers.]]></description>
    <author><![CDATA[Pete Snyder]]></author>
    <authorid><![CDATA[3949]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_snyder_pete_70.jpg]]></image>
    <date><![CDATA[October 25, 2005]]></date>
</item><item>
    <title><![CDATA[Blog On (Carefully)!]]></title>
    <link>http://www.imediaconnection.com/content/7015.asp</link>
    <description><![CDATA[Contributor George Simpson reports in from this week's BlogOn Conference with the news that marketers are still anxious about blogs and social media.]]></description>
    <author><![CDATA[George Simpson]]></author>
    <authorid><![CDATA[4675]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_simpson_george_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2005]]></date>
</item><item>
    <title><![CDATA[Creating Customer Evangelists]]></title>
    <link>http://www.imediaconnection.com/content/7013.asp</link>
    <description><![CDATA[&quot;Church of the Customer&quot; authors Ben McConnell and Jackie Huba provide tips for turning loyal customers into brand ambassadors.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/churchofthecustomer_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2005]]></date>
</item><item>
    <title><![CDATA[Globalization of Blogs: Not If, but How]]></title>
    <link>http://www.imediaconnection.com/content/6992.asp</link>
    <description><![CDATA[Gawker's Gaby Darbyshire shares details behind her company's new partnership with VNU to localize a popular blog for Europe.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_oriel_gaby_70x70.jpg]]></image>
    <date><![CDATA[October 18, 2005]]></date>
</item><item>
    <title><![CDATA[Know Thy Blogger, Know Thyself]]></title>
    <link>http://www.imediaconnection.com/content/6946.asp</link>
    <description><![CDATA[Red Door's Kelly Abbott explains what motivates bloggers, and how to reach them to further your marketing objectives.]]></description>
    <author><![CDATA[Kelly Abbott]]></author>
    <authorid><![CDATA[3856]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_abbott_kelly_70.jpg]]></image>
    <date><![CDATA[October 13, 2005]]></date>
</item><item>
    <title><![CDATA[Case Study: Macromedia and Blogs]]></title>
    <link>http://www.imediaconnection.com/content/6729.asp</link>
    <description><![CDATA[John Cass of Backbone Media relates how Macromedia's opening product development to bloggers created happier customers and higher web traffic.]]></description>
    <author><![CDATA[John Cass]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cass_john_70.jpg]]></image>
    <date><![CDATA[September 13, 2005]]></date>
</item><item>
    <title><![CDATA[How Blogs Pertain to You]]></title>
    <link>http://www.imediaconnection.com/content/6616.asp</link>
    <description><![CDATA[Ezra Palmer recognizes the power of the blogger, and how you can use him to your marketing advantage.]]></description>
    <author><![CDATA[Ezra Palmer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[August 26, 2005]]></date>
</item><item>
    <title><![CDATA[Embrace and Empower Employees]]></title>
    <link>http://www.imediaconnection.com/content/6596.asp</link>
    <description><![CDATA[New Media Strategies' Pete Snyder guides companies on how to turn employee bloggers into brand ambassadors.]]></description>
    <author><![CDATA[Pete Snyder]]></author>
    <authorid><![CDATA[3949]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_snyder_pete_70.jpg]]></image>
    <date><![CDATA[August 24, 2005]]></date>
</item><item>
    <title><![CDATA[Customer Relationships are Fundamental]]></title>
    <link>http://www.imediaconnection.com/content/6163.asp</link>
    <description><![CDATA[Feedster CEO writes about turning on customers to your brand through blogs.]]></description>
    <author><![CDATA[Scott Rafer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/blog1_70x70.jpg]]></image>
    <date><![CDATA[June 20, 2005]]></date>
</item><item>
    <title><![CDATA[Consumer Generated Content]]></title>
    <link>http://www.imediaconnection.com/content/6096.asp</link>
    <description><![CDATA[Editor at Large&nbsp;Joseph Jaffe outlines a bold new alternative to traditional advertising where consumers are willing participants in the communication process.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/pict_jjaffe_70x70.jpg]]></image>
    <date><![CDATA[June 13, 2005]]></date>
</item><item>
    <title><![CDATA[Blogger, Meet Marketer]]></title>
    <link>http://www.imediaconnection.com/content/6084.asp</link>
    <description><![CDATA[John Battelle described his business model for connecting bloggers and marketers.]]></description>
    <author><![CDATA[Fawn Fitter]]></author>
    <authorid><![CDATA[3897]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fitter_fawn_70.jpg]]></image>
    <date><![CDATA[June 09, 2005]]></date>
</item><item>
    <title><![CDATA[How to Analyze Consumer Generated Media]]></title>
    <link>http://www.imediaconnection.com/content/6039.asp</link>
    <description><![CDATA[Cymfony's Jeffrey Feldman describes types of CGM, how to find it and methods for interpreting it.]]></description>
    <author><![CDATA[Jeffrey Feldman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/cymphony_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2005]]></date>
</item><item>
    <title><![CDATA[Examining the Role of Political Blogs]]></title>
    <link>http://www.imediaconnection.com/content/5947.asp</link>
    <description><![CDATA[A report released last week suggests blogs are an add-on to mainstream media.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_blog.gif]]></image>
    <date><![CDATA[May 24, 2005]]></date>
</item><item>
    <title><![CDATA[Preaching to the Converted]]></title>
    <link>http://www.imediaconnection.com/content/5719.asp</link>
    <description><![CDATA[The CooperKatz &amp; Company VP reminds us that your customer evangelists are in the blogosphere just waiting to shepherd your message.]]></description>
    <author><![CDATA[Steve Rubel]]></author>
    <authorid><![CDATA[2172]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rubel_steve_70x70.jpg]]></image>
    <date><![CDATA[May 11, 2005]]></date>
</item><item>
    <title><![CDATA[Tagvertising = Blogging 2.0... Already?]]></title>
    <link>http://www.imediaconnection.com/content/5467.asp</link>
    <description><![CDATA[Blog guru Steve Rubel gives us the skinny on folksonomies and tagvertising: the new ways to reach loyal audiences.]]></description>
    <author><![CDATA[Steve Rubel]]></author>
    <authorid><![CDATA[2172]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_blog.gif]]></image>
    <date><![CDATA[April 13, 2005]]></date>
</item><item>
    <title><![CDATA[The Force of Empowered Consumers 1 of 3]]></title>
    <link>http://www.imediaconnection.com/content/5331.asp</link>
    <description><![CDATA[iMedia Columnist Steve Rubel told Summit attendees not to fear consumer-generated media. Part 1.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/privacy4_100x100.jpg]]></image>
    <date><![CDATA[March 24, 2005]]></date>
</item><item>
    <title><![CDATA[Blogs: Phenomena or Force? (Part 3)]]></title>
    <link>http://www.imediaconnection.com/content/5267.asp</link>
    <description><![CDATA[Advance.net's Jeff Jarvis answered iMedia Brand Summit attendee's questions about consumer-generated media.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 17, 2005]]></date>
</item><item>
    <title><![CDATA[Blogs: Phenomena or Force? (Part 1)]]></title>
    <link>http://www.imediaconnection.com/content/5248.asp</link>
    <description><![CDATA[Advance.net's Jeff Jarvis explained the impact of blogs at February's iMedia Brand Summit.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/brandsummit_100x100.gif]]></image>
    <date><![CDATA[March 15, 2005]]></date>
</item><item>
    <title><![CDATA[Five Reasons to Blog]]></title>
    <link>http://www.imediaconnection.com/content/5229.asp</link>
    <description><![CDATA[If you still don't think blogging should be part of your marketing piece, here are strategies to consider.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_blog.gif]]></image>
    <date><![CDATA[March 14, 2005]]></date>
</item><item>
    <title><![CDATA[WANTED: Media Concierge, Part 1]]></title>
    <link>http://www.imediaconnection.com/content/5179.asp</link>
    <description><![CDATA[At February's iMedia Brand Summit, OMD's Joe Uva described what may unfold in the future of measured media.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_keyboard.jpg]]></image>
    <date><![CDATA[March 03, 2005]]></date>
</item><item>
    <title><![CDATA[Showdown at the New Tech Corral]]></title>
    <link>http://www.imediaconnection.com/content/5109.asp</link>
    <description><![CDATA[The Bay Area Interactive Group learns that RSS is hot, &quot;multiperson blogs&quot; are cool, and tomorrow's Google is out there today.]]></description>
    <author><![CDATA[Fawn Fitter]]></author>
    <authorid><![CDATA[3897]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_sfbig.jpg]]></image>
    <date><![CDATA[February 21, 2005]]></date>
</item><item>
    <title><![CDATA[Bye Bye Email?]]></title>
    <link>http://www.imediaconnection.com/content/5085.asp</link>
    <description><![CDATA[Speakers at a recent Blog Business Summit believe blogs are replacing email as an effective two-way dialog tool.]]></description>
    <author><![CDATA[Russell Shaw]]></author>
    <authorid><![CDATA[3487]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_blog.gif]]></image>
    <date><![CDATA[February 16, 2005]]></date>
</item><item>
    <title><![CDATA[The Demise of the Fourth Estate]]></title>
    <link>http://www.imediaconnection.com/content/5020.asp</link>
    <description><![CDATA[How Google and Amazon could destroy the news media -- a theory.]]></description>
    <author><![CDATA[Masha Geller]]></author>
    <authorid><![CDATA[2525]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/epic_100x100.gif]]></image>
    <date><![CDATA[February 07, 2005]]></date>
</item><item>
    <title><![CDATA[The "Long Tail" of the Blogosphere]]></title>
    <link>http://www.imediaconnection.com/content/4559.asp</link>
    <description><![CDATA[Blogs have already started to change the news media: Now it's time for marketers to adjust their strategies.]]></description>
    <author><![CDATA[Steve Rubel]]></author>
    <authorid><![CDATA[2172]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_blog.gif]]></image>
    <date><![CDATA[November 10, 2004]]></date>
</item><item>
    <title><![CDATA[A Third, Powerful Dialogue]]></title>
    <link>http://www.imediaconnection.com/content/4392.asp</link>
    <description><![CDATA[Social networks aren't just for tracking down contacts or a new job: companies should use them for branding.]]></description>
    <author><![CDATA[Michael Jones]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_AIM.gif]]></image>
    <date><![CDATA[October 13, 2004]]></date>
</item><item>
    <title><![CDATA[Blogs, RSS and PR Professionals]]></title>
    <link>http://www.imediaconnection.com/content/4365.asp</link>
    <description><![CDATA[Seminar discusses how to communicate with your audience through blogging.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_blog.gif]]></image>
    <date><![CDATA[October 07, 2004]]></date>
</item><item>
    <title><![CDATA[Making Microsoft Human]]></title>
    <link>http://www.imediaconnection.com/content/4314.asp</link>
    <description><![CDATA[The company's Channel 9 developers blog sheds light on how marketers can use these forums.]]></description>
    <author><![CDATA[Russell Shaw]]></author>
    <authorid><![CDATA[3487]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_channel9.jpg]]></image>
    <date><![CDATA[September 30, 2004]]></date>
</item><item>
    <title><![CDATA[Who Owns Your Blog?]]></title>
    <link>http://www.imediaconnection.com/content/4128.asp</link>
    <description><![CDATA[Copyright issues to watch, plus ideas of how different corporate departments can use this tool (last of two parts).]]></description>
    <author><![CDATA[Cheryl Gidley]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_bloglines.jpg]]></image>
    <date><![CDATA[September 02, 2004]]></date>
</item><item>
    <title><![CDATA[To Blog or Not to Blog?]]></title>
    <link>http://www.imediaconnection.com/content/4119.asp</link>
    <description><![CDATA[Reasons you should and reasons you shouldn't --&nbsp;depending on your&nbsp;marketing communications strategy (first of two parts).]]></description>
    <author><![CDATA[Cheryl Gidley]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_blog.gif]]></image>
    <date><![CDATA[September 01, 2004]]></date>
</item><item>
    <title><![CDATA[Get Social]]></title>
    <link>http://www.imediaconnection.com/content/4095.asp</link>
    <description><![CDATA[A new wave of networks are creating exciting behavior marketing trends.]]></description>
    <author><![CDATA[Peter Klinge]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_talkingto.jpg]]></image>
    <date><![CDATA[August 26, 2004]]></date>
</item><item>
    <title><![CDATA[Branding the Elephant]]></title>
    <link>http://www.imediaconnection.com/content/4090.asp</link>
    <description><![CDATA[A look behind the blogger sites covering the Republican National Convention (last of two parts).]]></description>
    <author><![CDATA[Russell Shaw]]></author>
    <authorid><![CDATA[3487]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_rnc.jpg]]></image>
    <date><![CDATA[August 26, 2004]]></date>
</item><item>
    <title><![CDATA[Avoiding Becoming Once-ler]]></title>
    <link>http://www.imediaconnection.com/content/4087.asp</link>
    <description><![CDATA[Advice for companies thinking of incorporating blogging into their marketing efforts (last of two parts).]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_bloglines.jpg]]></image>
    <date><![CDATA[August 26, 2004]]></date>
</item><item>
    <title><![CDATA[Are Blogs the Once-ler of the Net?]]></title>
    <link>http://www.imediaconnection.com/content/4085.asp</link>
    <description><![CDATA[Web logs can be innovative marketing tools if not allowed to run amuck (part one of two).]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_blog.gif]]></image>
    <date><![CDATA[August 25, 2004]]></date>
</item><item>
    <title><![CDATA[Consumer-Generated Marketing]]></title>
    <link>http://www.imediaconnection.com/content/4045.asp</link>
    <description><![CDATA[Word-of-mouth isn't new, but Web enables marketers to tap into it (first of two parts).]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_wordofmouth.jpg]]></image>
    <date><![CDATA[August 19, 2004]]></date>
</item><item>
    <title><![CDATA[Social Media: 5 Things You Need to Know]]></title>
    <link>http://www.imediaconnection.com/content/3913.asp</link>
    <description><![CDATA[After BlogOn, I think I see the light -- let me shine it on your brand.]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_bloglines.jpg]]></image>
    <date><![CDATA[July 29, 2004]]></date>
</item><item>
    <title><![CDATA[Branding the Donkey]]></title>
    <link>http://www.imediaconnection.com/content/3882.asp</link>
    <description><![CDATA[Convention bloggers use interactive marketing techniques to brand their candidate (first of two parts).]]></description>
    <author><![CDATA[Russell Shaw]]></author>
    <authorid><![CDATA[3487]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_donkey.jpg]]></image>
    <date><![CDATA[July 27, 2004]]></date>
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    <title><![CDATA[More Blog Rolling]]></title>
    <link>http://www.imediaconnection.com/content/3881.asp</link>
    <description><![CDATA[BlogOn Boot Camp�s hunt for a business model continues (last of two parts).]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_bloglines.jpg]]></image>
    <date><![CDATA[July 27, 2004]]></date>
</item><item>
    <title><![CDATA[Blog Rolling]]></title>
    <link>http://www.imediaconnection.com/content/3874.asp</link>
    <description><![CDATA[Dispatches from the BlogOn Boot Camp�s hunt for a business model (first of two parts).]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_blog.gif]]></image>
    <date><![CDATA[July 26, 2004]]></date>
</item><item>
    <title><![CDATA[Powered by the People]]></title>
    <link>http://www.imediaconnection.com/content/3674.asp</link>
    <description><![CDATA[Businesses turning to blogs to leverage employee intelligence, introduce products and drive interaction.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_blog.gif]]></image>
    <date><![CDATA[June 21, 2004]]></date>
</item><item>
    <title><![CDATA[A New Brand of Blog]]></title>
    <link>http://www.imediaconnection.com/content/3634.asp</link>
    <description><![CDATA[Gawker and Nike leap into branded blogging with Art of Speed.]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid><![CDATA[1316]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_nike.jpg]]></image>
    <date><![CDATA[June 14, 2004]]></date>
</item><item>
    <title><![CDATA[Power to the People]]></title>
    <link>http://www.imediaconnection.com/content/3585.asp</link>
    <description><![CDATA[Dyson tells Summit that the more you let the consumer decide, the more they'll be satisfied (last of three parts).]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dyson_esther.jpg]]></image>
    <date><![CDATA[June 07, 2004]]></date>
</item><item>
    <title><![CDATA[Marketing is a Conversation]]></title>
    <link>http://www.imediaconnection.com/content/3570.asp</link>
    <description><![CDATA[Futurist Dyson tells Summit how social networking could monetize and mobilize (first of three parts).]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dyson_esther.jpg]]></image>
    <date><![CDATA[June 02, 2004]]></date>
</item><item>
    <title><![CDATA[Blogging is Booming]]></title>
    <link>http://www.imediaconnection.com/content/3162.asp</link>
    <description><![CDATA[And so is the potential for smart marketers who&nbsp;embrace this high-traffic phenomenon.]]></description>
    <author><![CDATA[Rick E. Bruner]]></author>
    <authorid><![CDATA[2217]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_blog.gif]]></image>
    <date><![CDATA[April 05, 2004]]></date>
</item><item>
    <title><![CDATA[The Water Cooler Dilemma]]></title>
    <link>http://www.imediaconnection.com/content/1148.asp</link>
    <description><![CDATA[As cable and other media begin to diminish the water cooler effect of television programming, is there a way for the Internet to step up and fill the bill?]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 13, 2003]]></date>
</item><item>
    <title><![CDATA[Articles - Social Media 28591]]></title>
    <link>http://www.imediaconnection.com/content/28591.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[]]></author>
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    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[]]></date>
</item><item>
    <title><![CDATA[The social login and sharing trends that may surprise you]]></title>
    <link>http://www.imediaconnection.com/content/31929.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Consumer Voices & Blogs]]></section>
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    <title><![CDATA[Articles - Social Media 36868]]></title>
    <link>http://www.imediaconnection.com/content/36868.asp</link>
    <description><![CDATA[]]></description>
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    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[]]></date>
</item><item>
    <title><![CDATA[Cool Facebook contests]]></title>
    <link>http://www.imediaconnection.com/content/38046.asp</link>
    <description><![CDATA[]]></description>
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    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
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    <section><![CDATA[Social Media]]></section>
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