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 <title>iMedia Connection: Targeting - XML for .NET - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
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  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[Take persona targeting to the next level]]></title>
    <link>http://www.imediaconnection.com/content/39806.asp</link>
    <description><![CDATA[Make sure you're breaking through the marketing clutter and reaching your top target audiences with these tips.]]></description>
    <author><![CDATA[Amish Tolia]]></author>
    <authorid><![CDATA[67394]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tolia_amish_70x70.jpg]]></image>
    <date><![CDATA[February 01, 2016]]></date>
</item><item>
    <title><![CDATA[How digital has changed the way advertisers reach women]]></title>
    <link>http://www.imediaconnection.com/content/39528.asp</link>
    <description><![CDATA[In the past, women have been forced into the limited roles created for them in advertising. Take a look at how things are changing in the&nbsp;social media era. ]]></description>
    <author><![CDATA[Alexandra Press]]></author>
    <authorid><![CDATA[68069]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_press_alexandra_70x70.jpg]]></image>
    <date><![CDATA[November 19, 2015]]></date>
</item><item>
    <title><![CDATA[Look-alike targeting's new frontier]]></title>
    <link>http://www.imediaconnection.com/content/39523.asp</link>
    <description><![CDATA[Targeting consumers based upon what they've searched is not enough -- their motivation is equally as important. It's time to learn about think-alike marketing.]]></description>
    <author><![CDATA[Michael Horn]]></author>
    <authorid><![CDATA[71461]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_horn_michael_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2015]]></date>
</item><item>
    <title><![CDATA[4 rules for responsible marketing to children]]></title>
    <link>http://www.imediaconnection.com/content/39363.asp</link>
    <description><![CDATA[It should go without saying that advertising to children and for children's products should be done with care. Here are the guidelines to remember.]]></description>
    <author><![CDATA[Greg Kihlstr�m]]></author>
    <authorid><![CDATA[42806]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kihlstrom_Greg_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2015]]></date>
</item><item>
    <title><![CDATA[Could fraud exist in a cookie-less world?]]></title>
    <link>http://www.imediaconnection.com/content/39268.asp</link>
    <description><![CDATA[Cookies are a huge part of digital advertising, but they can be highly vulnerable to attack. Here's what would happen if we deleted them for good.]]></description>
    <author><![CDATA[David Cooper]]></author>
    <authorid><![CDATA[67644]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cooper_david_tremor_70x70.jpg]]></image>
    <date><![CDATA[October 01, 2015]]></date>
</item><item>
    <title><![CDATA[The best tools for light customer "stalking"]]></title>
    <link>http://www.imediaconnection.com/content/39140.asp</link>
    <description><![CDATA[Gathering relevant audience data is a surefire way to begin creating quality content. Take a look at some of the best means for collecting this info.&nbsp; ]]></description>
    <author><![CDATA[Evan Westenberger]]></author>
    <authorid><![CDATA[62827]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Westenberger_Evan_70x70.jpg]]></image>
    <date><![CDATA[September 03, 2015]]></date>
</item><item>
    <title><![CDATA[Cross-device marketing for festival season]]></title>
    <link>http://www.imediaconnection.com/content/38882.asp</link>
    <description><![CDATA[Don't miss a beat as you prepare for this music festival season. Check out these tips for getting the most out of your marketing dollars aimed at concertgoers. ]]></description>
    <author><![CDATA[Susan Lietz]]></author>
    <authorid><![CDATA[67371]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lietz_Susan_70x70.jpg]]></image>
    <date><![CDATA[July 06, 2015]]></date>
</item><item>
    <title><![CDATA[Marketing to the Millennial mom]]></title>
    <link>http://www.imediaconnection.com/content/38654.asp</link>
    <description><![CDATA[The latest research shows that today's moms are interested in old-fashioned values with modern convenience. Which brands are paving the way?]]></description>
    <author><![CDATA[Leeann Leahy]]></author>
    <authorid><![CDATA[67117]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leahy_leeann_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2015]]></date>
</item><item>
    <title><![CDATA[How to best leverage PPC bids]]></title>
    <link>http://www.imediaconnection.com/content/37992.asp</link>
    <description><![CDATA[There's a shift in the way marketers are handling PPC with affiliates, and if done correctly, it's a win-win for everyone. Find out more about this trend. ]]></description>
    <author><![CDATA[Greg Shepard]]></author>
    <authorid><![CDATA[65120]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shepard_greg_70x70.jpg]]></image>
    <date><![CDATA[January 07, 2015]]></date>
</item><item>
    <title><![CDATA[Programmatic's place at the top of the marketing funnel]]></title>
    <link>http://www.imediaconnection.com/content/37508.asp</link>
    <description><![CDATA[Most media buyers are missing out on much of the value that today's systems can provide. Here's why marketing personas matter for digital media.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2014]]></date>
</item><item>
    <title><![CDATA[7 deadly sins of Google AdWords]]></title>
    <link>http://www.imediaconnection.com/content/37382.asp</link>
    <description><![CDATA[AdWords can be a great way to reach new audiences, but there are blunders to avoid. Are you making these mistakes?]]></description>
    <author><![CDATA[Sheri Firstenberg ]]></author>
    <authorid><![CDATA[63117]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Firstenberg_Sheri_70x70.jpg]]></image>
    <date><![CDATA[September 22, 2014]]></date>
</item><item>
    <title><![CDATA[Why you should abandon ad personas]]></title>
    <link>http://www.imediaconnection.com/content/37242.asp</link>
    <description><![CDATA[Brands and agencies often define audiences using customer personas, but they're too static to capture reality. Here's more on the dynamic future of targeting.]]></description>
    <author><![CDATA[Adam Kapel ]]></author>
    <authorid><![CDATA[4016]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kapel_Adam_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2014]]></date>
</item><item>
    <title><![CDATA[Why audience verification isn't enough to combat ad fraud]]></title>
    <link>http://www.imediaconnection.com/content/37114.asp</link>
    <description><![CDATA[You shouldn't rely on singular detection or filtering solutions as your only line of defense against ad fraud. Here's what else you need to know.]]></description>
    <author><![CDATA[Sean Crawford ]]></author>
    <authorid><![CDATA[24421]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Crawford_Sean_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2014]]></date>
</item><item>
    <title><![CDATA[3 wrong answers to why no one saw your ad]]></title>
    <link>http://www.imediaconnection.com/content/36894.asp</link>
    <description><![CDATA[Serious questions are being raised about whether ads are really reaching their target audiences. Here's why the most common explanations are the least helpful.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2014]]></date>
</item><item>
    <title><![CDATA[The 6 sides of every customer]]></title>
    <link>http://www.imediaconnection.com/content/36653.asp</link>
    <description><![CDATA[To unlock the best possible results for your next marketing program, specific information about your prospects is vital. Here's a list of powerful data insights to better understand buyer persuasion. ]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nichols_Jim_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2014]]></date>
</item><item>
    <title><![CDATA[The 7 types of targeting you need to know]]></title>
    <link>http://www.imediaconnection.com/content/36533.asp</link>
    <description><![CDATA[Audience targeting has been evolving since ancient Greece. Today, here's what's available to you in the digital media space.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2014]]></date>
</item><item>
    <title><![CDATA[The factors that separate "great" brands from "also" brands]]></title>
    <link>http://www.imediaconnection.com/content/35727.asp</link>
    <description><![CDATA[Is your brand exceptional? Or does it just maintain the status quo?]]></description>
    <author><![CDATA[Cliff Medney]]></author>
    <authorid><![CDATA[27403]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_medney_cliff_70x70.jpg]]></image>
    <date><![CDATA[January 16, 2014]]></date>
</item><item>
    <title><![CDATA[How to reach the male demographic on mobile]]></title>
    <link>http://www.imediaconnection.com/content/35726.asp</link>
    <description><![CDATA[Connecting with the elusive 18- to 34-year-old male&nbsp;can be tricky for marketers. Here's what you need to know to engage him on mobile.]]></description>
    <author><![CDATA[Ethan Ross]]></author>
    <authorid><![CDATA[58908]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ross_Ethan_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2014]]></date>
</item><item>
    <title><![CDATA[3 trends in media consumption you need to know]]></title>
    <link>http://www.imediaconnection.com/content/35476.asp</link>
    <description><![CDATA[Despite all the rumors, the media landscape isn't so bleak after all. Here are the growing trends in media consumption and how brands can capitalize on them.]]></description>
    <author><![CDATA[Alex Friedman ]]></author>
    <authorid><![CDATA[57986]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Friedman_Alex_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2013]]></date>
</item><item>
    <title><![CDATA[3 social networks that brands should ignore]]></title>
    <link>http://www.imediaconnection.com/content/35461.asp</link>
    <description><![CDATA[Just because social media sites have audiences doesn't mean they're good places for marketing. Here's why you should reconsider your efforts on these popular platforms.]]></description>
    <author><![CDATA[Peter Platt ]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70.jpg]]></image>
    <date><![CDATA[November 25, 2013]]></date>
</item><item>
    <title><![CDATA[Google's first steps toward a cookie-free tomorrow]]></title>
    <link>http://www.imediaconnection.com/content/35347.asp</link>
    <description><![CDATA[Google is leading the charge to move away from cookies and improve the capabilities of tracking technology overall. Here's how the company is ushering in the new age of consumer targeting. ]]></description>
    <author><![CDATA[Andre Golsorkhi ]]></author>
    <authorid><![CDATA[58813]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Golsorkhi_Andre_70x70.jpg]]></image>
    <date><![CDATA[November 12, 2013]]></date>
</item><item>
    <title><![CDATA[Why people hate the ad industry]]></title>
    <link>http://www.imediaconnection.com/content/35311.asp</link>
    <description><![CDATA[Why do people hate our industry with such a fiery passion? Here are the major consumer complaints -- and how advertising can rescue its reputation.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2013]]></date>
</item><item>
    <title><![CDATA[How to use email to drive mobile app downloads]]></title>
    <link>http://www.imediaconnection.com/content/35262.asp</link>
    <description><![CDATA[Are you properly tapping into email to boost your mobile efforts? Here are some practical tips to drive downloads through a trusted channel.]]></description>
    <author><![CDATA[Gregory Kennedy ]]></author>
    <authorid><![CDATA[45643]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kennedy_Gregory_70x70.jpg]]></image>
    <date><![CDATA[October 31, 2013]]></date>
</item><item>
    <title><![CDATA[The 10 types of people you meet at marketing events]]></title>
    <link>http://www.imediaconnection.com/content/35257.asp</link>
    <description><![CDATA[An industry event can be a zoo, so you need to be a zookeeper. Here's your guide to identifying and taming the wildlife.]]></description>
    <author><![CDATA[Josh Dreller ]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2013]]></date>
</item><item>
    <title><![CDATA[Next Wave: The top startups in data, analytics, and performance]]></title>
    <link>http://www.imediaconnection.com/content/35266.asp</link>
    <description><![CDATA[This year's iMedia Next Wave Showcase shined a spotlight on cutting-edge startups in the fields of data, analytics, and performance. Check out the companies currently transforming our industry.]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2013]]></date>
</item><item>
    <title><![CDATA[The difference between digital and interactive]]></title>
    <link>http://www.imediaconnection.com/content/35235.asp</link>
    <description><![CDATA[For a long time, "digital" and "interactive" have been used interchangeably in the marketing world. Here's why it's time to redefine digital marketing.]]></description>
    <author><![CDATA[Jeremy Ozen]]></author>
    <authorid><![CDATA[55172]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ozen_jeremy_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2013]]></date>
</item><item>
    <title><![CDATA[The 5 personas of your online customers]]></title>
    <link>http://www.imediaconnection.com/content/35230.asp</link>
    <description><![CDATA[New research has uncovered five global online personas, each with differing online behaviors, sophistications, and concerns. Here's why you need to rethink your marketing in light of these findings. ]]></description>
    <author><![CDATA[Adam Broitman ]]></author>
    <authorid><![CDATA[4606]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_broitman_adam_70x70(1).jpg]]></image>
    <date><![CDATA[October 17, 2013]]></date>
</item><item>
    <title><![CDATA[Why dynamic creative has bounced back from failure]]></title>
    <link>http://www.imediaconnection.com/content/35170.asp</link>
    <description><![CDATA[For years, the price of inventory was so low that it was cheaper to run higher volumes of unoptimized ads than to pay for optimization services. Here's why that's no longer true. ]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2013]]></date>
</item><item>
    <title><![CDATA[Best practices for a brand's privacy policy]]></title>
    <link>http://www.imediaconnection.com/content/34513.asp</link>
    <description><![CDATA[A privacy policy can be a hassle or an asset; it's up to you. But with a little effort, you can allay consumer concerns with smart communications. Here's how.]]></description>
    <author><![CDATA[Brandt Dainow ]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2013]]></date>
</item><item>
    <title><![CDATA[How to bridge the gap between online and offline shopping]]></title>
    <link>http://www.imediaconnection.com/content/34450.asp</link>
    <description><![CDATA[Mobile shopping doesn't need to be&nbsp;that complicated. Here are five requirements for any merchant looking to create a better customer experience.]]></description>
    <author><![CDATA[Andy O'Dell ]]></author>
    <authorid><![CDATA[55282]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ODell_Andy_70_x_70.jpg]]></image>
    <date><![CDATA[July 02, 2013]]></date>
</item><item>
    <title><![CDATA[New ways to personalize campaigns ]]></title>
    <link>http://www.imediaconnection.com/content/34407.asp</link>
    <description><![CDATA[If you don't embrace modern techniques, you'll be left behind. Here are three ways to use mobile and social to deliver better branded experiences.]]></description>
    <author><![CDATA[Will Cohen ]]></author>
    <authorid><![CDATA[55277]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cohen_will_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2013]]></date>
</item><item>
    <title><![CDATA[The 7 deadly sins of personalization]]></title>
    <link>http://www.imediaconnection.com/content/34367.asp</link>
    <description><![CDATA[Along with the benefits of e-commerce personalization, there&nbsp;are innate risks. Here are the most commonly committed sins and how to avoid them.]]></description>
    <author><![CDATA[Dan Darnell ]]></author>
    <authorid><![CDATA[39108 ]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_darnell_daniel_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2013]]></date>
</item><item>
    <title><![CDATA[How to take behavioral targeting to the next level]]></title>
    <link>http://www.imediaconnection.com/content/34178.asp</link>
    <description><![CDATA[Marketers have access to a wealth of data about consumers in real-time. Here's how to use this information to deliver incredibly relevant and useful advertising.]]></description>
    <author><![CDATA[Usama Fayyad ]]></author>
    <authorid><![CDATA[53507]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Fayyad_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2013]]></date>
</item><item>
    <title><![CDATA[Why untargeted ads are a terrible investment]]></title>
    <link>http://www.imediaconnection.com/content/34158.asp</link>
    <description><![CDATA[For years, B2B marketers have been funneling money into untargeted ads -- and essentially flushing money down the drain. Here's how to recover.]]></description>
    <author><![CDATA[Jason Stewart]]></author>
    <authorid><![CDATA[54061]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Stewart_Jason_70x70.png]]></image>
    <date><![CDATA[May 08, 2013]]></date>
</item><item>
    <title><![CDATA[The new opportunity in cross-platform advertising]]></title>
    <link>http://www.imediaconnection.com/content/34122.asp</link>
    <description><![CDATA[The growing trend of cocooning is changing how brands interact with consumers. Here's how to engage the customers who choose to stay home.]]></description>
    <author><![CDATA[Joseph DeLuca ]]></author>
    <authorid><![CDATA[46787]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_deluca_joseph_70x70.jpg]]></image>
    <date><![CDATA[May 06, 2013]]></date>
</item><item>
    <title><![CDATA[The 5 most common big data screw-ups]]></title>
    <link>http://www.imediaconnection.com/content/33899.asp</link>
    <description><![CDATA[Many marketers are using big data in ineffective, illogical, or incomplete ways. Let's look at the most common offenses.]]></description>
    <author><![CDATA[Amy Masters]]></author>
    <authorid><![CDATA[51900]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Masters_Amy_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2013]]></date>
</item><item>
    <title><![CDATA[Targeting fundamentals everyone should know]]></title>
    <link>http://www.imediaconnection.com/content/33972.asp</link>
    <description><![CDATA[Despite the importance of targeting in online advertising, few people in our industry understand how the required information is gathered. Let's take a closer look at how to find the data.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[April 11, 2013]]></date>
</item><item>
    <title><![CDATA[How to prevent online ad placement fails]]></title>
    <link>http://www.imediaconnection.com/content/33937.asp</link>
    <description><![CDATA[The unfortunate placement of an online ad can be its doom. We've all seen what can happen. Here's how to avoid these embarrassing mistakes.]]></description>
    <author><![CDATA[Samson Adepoju]]></author>
    <authorid><![CDATA[30248]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Adepoju_Samson_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2013]]></date>
</item><item>
    <title><![CDATA[Why retargeting is fundamentally broken]]></title>
    <link>http://www.imediaconnection.com/content/33885.asp</link>
    <description><![CDATA[Many marketers consider site retargeting the most effective tactic in their media plans, yet the way it is measured is critically flawed. Here's how to do it right. ]]></description>
    <author><![CDATA[Dax Hamman]]></author>
    <authorid><![CDATA[39396 ]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hamman_dax_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2013]]></date>
</item><item>
    <title><![CDATA[Rebrandings that failed miserably]]></title>
    <link>http://www.imediaconnection.com/content/33871.asp</link>
    <description><![CDATA[Did New Coke teach us nothing? Don't screw with a good thing. Here are the lessons we learned when these beloved brands dared to toy with their own images.]]></description>
    <author><![CDATA[Tricia Despres]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2013]]></date>
</item><item>
    <title><![CDATA[Facebook's Lookalike Audience targeting in a nutshell]]></title>
    <link>http://www.imediaconnection.com/content/33870.asp</link>
    <description><![CDATA[Lookalike Audience targets consumers that look like those in a marketer's existing Custom Audience database. Great, but do "likes" really indicate possible purchase intent? Here's the scoop. ]]></description>
    <author><![CDATA[Brittany Schermerhorn]]></author>
    <authorid><![CDATA[38781]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Schermerhorn_Brittany_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2013]]></date>
</item><item>
    <title><![CDATA[3 mistakes that prevent retargeting success]]></title>
    <link>http://www.imediaconnection.com/content/33845.asp</link>
    <description><![CDATA[Retargeting can deliver impressive ROI -- when done right. Here are the missteps to avoid when creating an attribution framework.]]></description>
    <author><![CDATA[Jarvis Mak ]]></author>
    <authorid><![CDATA[38374]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mak_jarvis_70x70.jpg]]></image>
    <date><![CDATA[March 28, 2013]]></date>
</item><item>
    <title><![CDATA[The 7 hardest marketing jobs to fill]]></title>
    <link>http://www.imediaconnection.com/content/33801.asp</link>
    <description><![CDATA[Recruiters are fiercely fighting over a small set of marketing professionals with certain skills. Here are the job openings that agencies are competing to fill.]]></description>
    <author><![CDATA[Paul Gorrell ]]></author>
    <authorid><![CDATA[53755]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gorrell_Paul_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2013]]></date>
</item><item>
    <title><![CDATA[A guide to finding the most important data]]></title>
    <link>http://www.imediaconnection.com/content/33797.asp</link>
    <description><![CDATA[Navigating the seas of marketing data can be challenging. Use this guide to set sail in the right direction. ]]></description>
    <author><![CDATA[Shannon Duffy]]></author>
    <authorid><![CDATA[52966]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Duffy_Shannon_70x70.png]]></image>
    <date><![CDATA[March 20, 2013]]></date>
</item><item>
    <title><![CDATA[Why marketers should care about do-not-track]]></title>
    <link>http://www.imediaconnection.com/content/33715.asp</link>
    <description><![CDATA[If you want to make real connections with your customers, you must respect them. It's time to take DNT seriously. ]]></description>
    <author><![CDATA[Geoff Gieron ]]></author>
    <authorid><![CDATA[53550]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Gieron_Geoff_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2013]]></date>
</item><item>
    <title><![CDATA[Why privacy isn't the problem with online targeting]]></title>
    <link>http://www.imediaconnection.com/content/33251.asp</link>
    <description><![CDATA[Digital marketers have access to more personal data than ever, but privacy concerns can be misleading. Here is the real deal with real-time bidding.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2012]]></date>
</item><item>
    <title><![CDATA[A marketer's guide to using the interest graph]]></title>
    <link>http://www.imediaconnection.com/content/33238.asp</link>
    <description><![CDATA[With 266 billion "likes," follows, and other social cues to analyze, marketers are more equipped than ever to determine relevance. Here's how the interest graph can make your targeting dreams come true.]]></description>
    <author><![CDATA[Vanessa Naylon]]></author>
    <authorid><![CDATA[42815]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Naylon_Vanessa_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2012]]></date>
</item><item>
    <title><![CDATA[The 4 distinct personalities of connected consumers]]></title>
    <link>http://www.imediaconnection.com/content/32641.asp</link>
    <description><![CDATA[Today's consumers are defined by how they act, how they use technology, and what they consider time well spent online. Here's a quick guide to the various personality types. ]]></description>
    <author><![CDATA[Saul Berman]]></author>
    <authorid><![CDATA[47914]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Berman_Saul_70x70.jpg.jpg]]></image>
    <date><![CDATA[September 06, 2012]]></date>
</item><item>
    <title><![CDATA[6 brands that "get" gamers]]></title>
    <link>http://www.imediaconnection.com/content/32168.asp</link>
    <description><![CDATA[Gaining visibility and credibility with gamers is fraught with challenges but rife with opportunities. Here are the brands that are really tapping into this growing demographic. ]]></description>
    <author><![CDATA[Hal Halpin]]></author>
    <authorid><![CDATA[41886]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_halpin_hal_70x70.jpg]]></image>
    <date><![CDATA[June 28, 2012]]></date>
</item><item>
    <title><![CDATA[The retargeting myth]]></title>
    <link>http://www.imediaconnection.com/content/32106.asp</link>
    <description><![CDATA[In theory, RTB makes retargeting more scalable, and it enables rapid optimization and creative testing. But reality often differs considerably. Here's why.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[June 21, 2012]]></date>
</item><item>
    <title><![CDATA[3 steps to avoiding disastrous ad placements]]></title>
    <link>http://www.imediaconnection.com/content/32051.asp</link>
    <description><![CDATA[An ad placed alongside inappropriate content can be a brand's worst nightmare. Here's how to deliver relevant content to the right consumer.]]></description>
    <author><![CDATA[Ron Elwell ]]></author>
    <authorid><![CDATA[46592]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Elwell_Ron_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2012]]></date>
</item><item>
    <title><![CDATA[How targeted advertising can be saved]]></title>
    <link>http://www.imediaconnection.com/content/32043.asp</link>
    <description><![CDATA[Browsers are going to start turning on do-not-track settings by default. Here's the ethical path that tracking companies must follow if they want to save their businesses.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[June 14, 2012]]></date>
</item><item>
    <title><![CDATA[Why DMPs are the keystone of data-driven marketing]]></title>
    <link>http://www.imediaconnection.com/content/32019.asp</link>
    <description><![CDATA[As a marketer, the data management platform (DMP) will soon become the most important piece of technology you own. Here's why. ]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(1).jpg]]></image>
    <date><![CDATA[June 12, 2012]]></date>
</item><item>
    <title><![CDATA[How 5 brands connected (or didn't) with dads]]></title>
    <link>http://www.imediaconnection.com/content/31988.asp</link>
    <description><![CDATA[As fathers increase their social presences online, the "doofus dad" stereotype is catching widespread flack. Here are brands that missed the mark and others that hit the target when marketing to dads.]]></description>
    <author><![CDATA[Kyle Montero]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <date><![CDATA[June 08, 2012]]></date>
</item><item>
    <title><![CDATA[Why digital ad targeting is failing]]></title>
    <link>http://www.imediaconnection.com/content/31730.asp</link>
    <description><![CDATA[The industry is still a ways off from being able to fully leverage data surrounding ad context and consumer behavior. Find out how we can solve this problem.]]></description>
    <author><![CDATA[Jake Bailey ]]></author>
    <authorid><![CDATA[37273]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bailey_jake_70x70.jpg]]></image>
    <date><![CDATA[May 11, 2012]]></date>
</item><item>
    <title><![CDATA[6 steps to successful behavioral-based trigger marketing]]></title>
    <link>http://www.imediaconnection.com/content/31733.asp</link>
    <description><![CDATA[If done right, trigger marketing delivers relevant messages to willing customers at the right time. Here are six advanced techniques.]]></description>
    <author><![CDATA[Andrea Krohnberg]]></author>
    <authorid><![CDATA[41714]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_krohnberg_andrea_70x70.jpg]]></image>
    <date><![CDATA[May 10, 2012]]></date>
</item><item>
    <title><![CDATA[How to do "regional" right]]></title>
    <link>http://www.imediaconnection.com/content/31682.asp</link>
    <description><![CDATA[The concentration and repetition of regional advertising truly drives your marketing messages home. Here's how to craft a rich regional strategy.]]></description>
    <author><![CDATA[Bonnie Kintzer ]]></author>
    <authorid><![CDATA[45916]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kintzer_Bonnie_70x70.jpg]]></image>
    <date><![CDATA[May 09, 2012]]></date>
</item><item>
    <title><![CDATA[How to find your audience with retail targeting]]></title>
    <link>http://www.imediaconnection.com/content/31670.asp</link>
    <description><![CDATA[The "ubiquity of screens" has created a highly fragmented marketplace that&nbsp;presents a greater challenge for brands to engage with consumers. Read ahead to make your message heard.]]></description>
    <author><![CDATA[Jake Bailey ]]></author>
    <authorid><![CDATA[37273]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bailey_jake_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2012]]></date>
</item><item>
    <title><![CDATA[New insights into shopper marketing]]></title>
    <link>http://www.imediaconnection.com/content/31649.asp</link>
    <description><![CDATA[The offline and online worlds are blurring, and consumers are turning to an ever-widening variety of information sources before making a purchase. Learn how to adapt accordingly.]]></description>
    <author><![CDATA[Neel Grover ]]></author>
    <authorid><![CDATA[46044]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Grover_Neel_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2012]]></date>
</item><item>
    <title><![CDATA[Why brands on a budget need bloggers]]></title>
    <link>http://www.imediaconnection.com/content/31517.asp</link>
    <description><![CDATA[Working with bloggers is one of the smartest things a small brand can do to amplify its presence and compete with bigger and better-funded rivals. Read about the best way to incorporate bloggers into your campaigns.]]></description>
    <author><![CDATA[Bonnie Kintzer]]></author>
    <authorid><![CDATA[45916]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kintzer_Bonnie_70x70.jpg]]></image>
    <date><![CDATA[April 19, 2012]]></date>
</item><item>
    <title><![CDATA[A retailer's guide to creating brand loyalists]]></title>
    <link>http://www.imediaconnection.com/content/31338.asp</link>
    <description><![CDATA[To avoid frustrating customers with irrelevant recommendations, retailers need to understand their behavior. Here's a guide to building a lasting, brand-loyal relationship.]]></description>
    <author><![CDATA[Millie Park]]></author>
    <authorid><![CDATA[45489]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Park_Millie_70x70.jpg]]></image>
    <date><![CDATA[March 29, 2012]]></date>
</item><item>
    <title><![CDATA[The rich revenue stream of big data]]></title>
    <link>http://www.imediaconnection.com/content/31331.asp</link>
    <description><![CDATA[Digital advertising that isn't woven into the user experience can be irrelevant and annoying. Here�s how to use big data analytics to deliver just the right information.]]></description>
    <author><![CDATA[Michael Driscoll ]]></author>
    <authorid><![CDATA[45751]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Driscoll_Michael_70x70.jpg]]></image>
    <date><![CDATA[March 28, 2012]]></date>
</item><item>
    <title><![CDATA[How 10 apps became indispensable to moms]]></title>
    <link>http://www.imediaconnection.com/content/31256.asp</link>
    <description><![CDATA[If you're a mobile marketer not thinking about the mom demographic, it's time to start. These examples will help nurture that big idea.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70(2).jpg]]></image>
    <date><![CDATA[March 21, 2012]]></date>
</item><item>
    <title><![CDATA[The new targeting strategy you should know]]></title>
    <link>http://www.imediaconnection.com/content/31075.asp</link>
    <description><![CDATA[While digital marketers have evolved, the strategies for targeting online audiences largely have not. Here is why cookie-based targeting is sub-par and why you should embrace IP audience targeting.]]></description>
    <author><![CDATA[Jonathan Slavin ]]></author>
    <authorid><![CDATA[41870]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Slavin_Jonathan_70x70.jpg]]></image>
    <date><![CDATA[March 01, 2012]]></date>
</item><item>
    <title><![CDATA[5 winning demographics you should be tracking]]></title>
    <link>http://www.imediaconnection.com/content/30957.asp</link>
    <description><![CDATA[Marketers need to change the way they reach their target market. Here are five second-level demographics to pay attention to now.]]></description>
    <author><![CDATA[Jere Doyle]]></author>
    <authorid><![CDATA[4920]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Doyle_Jere_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2012]]></date>
</item><item>
    <title><![CDATA[The answer to inadequate metrics]]></title>
    <link>http://www.imediaconnection.com/content/30859.asp</link>
    <description><![CDATA[Gone are the days of archaic metrics like CTR and view-through attribution. Read on for the revolutionizing performance metric that&nbsp;improves optimization and attribution techniques.]]></description>
    <author><![CDATA[Tony Zito]]></author>
    <authorid><![CDATA[ 10307]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zito_tony_70x70.jpg]]></image>
    <date><![CDATA[January 27, 2012]]></date>
</item><item>
    <title><![CDATA[3 outdated metrics you're still using]]></title>
    <link>http://www.imediaconnection.com/content/30855.asp</link>
    <description><![CDATA[While consumers continue to adopt new digital behaviors, marketers have yet to develop tools to keep pace with consumer behavior. Here are&nbsp;optimization metrics that fail to provide adequate insight into overall campaign performance.]]></description>
    <author><![CDATA[Tony Zito]]></author>
    <authorid><![CDATA[10307]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zito_tony_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2012]]></date>
</item><item>
    <title><![CDATA[How to know when retargeting will make a difference]]></title>
    <link>http://www.imediaconnection.com/content/30858.asp</link>
    <description><![CDATA[A recent study on retargeting demonstrates that similar behavioral patterns are often observed in vastly differing audiences. Read on to see how you can make the most of this information. ]]></description>
    <author><![CDATA[Nena Marin]]></author>
    <authorid><![CDATA[44524]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/marin_nena_70x70.jpg]]></image>
    <date><![CDATA[January 25, 2012]]></date>
</item><item>
    <title><![CDATA[How to resonate with gamers]]></title>
    <link>http://www.imediaconnection.com/content/30614.asp</link>
    <description><![CDATA[Gamers are one of the most jaded and cynical demographics -- and they're also one of the most desirable. Find out how to win them over.]]></description>
    <author><![CDATA[Hal Halpin]]></author>
    <authorid><![CDATA[41886]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_halpin_hal_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2011]]></date>
</item><item>
    <title><![CDATA[7 ways you're abusing your best customers]]></title>
    <link>http://www.imediaconnection.com/content/30523.asp</link>
    <description><![CDATA[Although digital helps marketers treat people better, it also gives companies unique tools to violate consumer trust and respect. Ask yourself if your company is guilty of these bad behaviors.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[November 21, 2011]]></date>
</item><item>
    <title><![CDATA[Why our obsession with channels needs to end]]></title>
    <link>http://www.imediaconnection.com/content/30463.asp</link>
    <description><![CDATA[Channel integration will only work when done with your customers' actions and preferences in mind. Follow these steps to build customer-centric marketing plans for 2012. ]]></description>
    <author><![CDATA[Andrea Krohnberg]]></author>
    <authorid><![CDATA[41714]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_krohnberg_andrea_70x70.jpg]]></image>
    <date><![CDATA[November 09, 2011]]></date>
</item><item>
    <title><![CDATA[The social-savvy way to filter your data]]></title>
    <link>http://www.imediaconnection.com/content/30293.asp</link>
    <description><![CDATA[All of the data in the world doesn't accomplish much without the right filter. Find out how you can bridge the gap between the numbers and the real people they represent. ]]></description>
    <author><![CDATA[Eric Wheeler]]></author>
    <authorid><![CDATA[1225]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wheeler_eric_70x70.jpg]]></image>
    <date><![CDATA[October 26, 2011]]></date>
</item><item>
    <title><![CDATA[6 tips for driving leads through a corporate media site ]]></title>
    <link>http://www.imediaconnection.com/content/30168.asp</link>
    <description><![CDATA[Corporate media sites enable companies to share useful content with a strategic target audience. Learn how to create or improve your own version of this valuable tool.&nbsp;&nbsp;&nbsp;&nbsp; ]]></description>
    <author><![CDATA[Kim Weins]]></author>
    <authorid><![CDATA[40815]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weins_kim_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2011]]></date>
</item><item>
    <title><![CDATA[7 best practices for running a retargeting campaign]]></title>
    <link>http://www.imediaconnection.com/content/30093.asp</link>
    <description><![CDATA[When done right, retargeting is a simple and cost effective way to bring people back to your website. These tips will show you how to avoid the pitfalls and help you reach your goals.]]></description>
    <author><![CDATA[Samir Soriano]]></author>
    <authorid><![CDATA[31360]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_soriano_samir_70x70.jpg]]></image>
    <date><![CDATA[September 28, 2011]]></date>
</item><item>
    <title><![CDATA[Facebook's novel approach to ethnic targeting ]]></title>
    <link>http://www.imediaconnection.com/content/29960.asp</link>
    <description><![CDATA[Facebook's approach to multicultural marketing is quite different from what the vast majority of brands in the U.S. do to reach ethnic consumers. See what lessons you can glean from its methods.]]></description>
    <author><![CDATA[David Burgos ]]></author>
    <authorid><![CDATA[40419]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_burgos_david_70x70.jpg]]></image>
    <date><![CDATA[September 13, 2011]]></date>
</item><item>
    <title><![CDATA[The hybrid future of online ad targeting]]></title>
    <link>http://www.imediaconnection.com/content/29805.asp</link>
    <description><![CDATA[Current digital targeting methods aren't making the grade. Consider this blended approach to finding the right audience at the right time, in a brand-safe environment. ]]></description>
    <author><![CDATA[John Mracek]]></author>
    <authorid><![CDATA[40249]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mracek_john_70x70.jpg]]></image>
    <date><![CDATA[August 30, 2011]]></date>
</item><item>
    <title><![CDATA[5 horrible ad placements that could have been avoided]]></title>
    <link>http://www.imediaconnection.com/content/29720.asp</link>
    <description><![CDATA[Bad ad placements can range from uncomfortable associations to outright wastes of money. See how you can avoid these awkward situations.]]></description>
    <author><![CDATA[Andy Ellenthal]]></author>
    <authorid><![CDATA[166]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ellenthal_andy_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2011]]></date>
</item><item>
    <title><![CDATA[How to revamp your mom marketing tactics]]></title>
    <link>http://www.imediaconnection.com/content/29700.asp</link>
    <description><![CDATA[It's time to freshen up your marketing plan for moms. Here's how to connect with this decision-making consumer.]]></description>
    <author><![CDATA[Stacy DeBroff ]]></author>
    <authorid><![CDATA[39987]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_debroff_stacy_70x70.jpg]]></image>
    <date><![CDATA[August 15, 2011]]></date>
</item><item>
    <title><![CDATA[The art of turning "fans" into "persuaders"]]></title>
    <link>http://www.imediaconnection.com/content/29695.asp</link>
    <description><![CDATA[Getting your influencers to become persuaders is part art, part science. Use this checklist to turn this class of consumers into selling partners. ]]></description>
    <author><![CDATA[Ron Schott]]></author>
    <authorid><![CDATA[40035]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schott_ron_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2011]]></date>
</item><item>
    <title><![CDATA[How to harness the power of mobile moms]]></title>
    <link>http://www.imediaconnection.com/content/29630.asp</link>
    <description><![CDATA[Moms are one of the largest and most influential demographics in mobile. Here's how to make them happy.]]></description>
    <author><![CDATA[Tina Sharkey]]></author>
    <authorid><![CDATA[3607]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sharkey_tina_70x70_2.jpg]]></image>
    <date><![CDATA[August 04, 2011]]></date>
</item><item>
    <title><![CDATA[6 tips for multilingual social media success]]></title>
    <link>http://www.imediaconnection.com/content/29634.asp</link>
    <description><![CDATA[Since only 31 percent of online users are English-speaking, ramp up your social media efforts by going multilingual. Here are a few insights that will help your brand speak worldwide. ]]></description>
    <author><![CDATA[Christian Arno ]]></author>
    <authorid><![CDATA[29542]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arno_christian_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2011]]></date>
</item><item>
    <title><![CDATA[The 7 types of effective retargeting]]></title>
    <link>http://www.imediaconnection.com/content/29513.asp</link>
    <description><![CDATA[Successful retargeting efforts involve more than just reaching out to past customers with relevant display ads. Here are seven techniques you can use to gain and keep customers online. ]]></description>
    <author><![CDATA[Dax Hamman]]></author>
    <authorid><![CDATA[39396]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hamman_dax_70x70.jpg]]></image>
    <date><![CDATA[July 19, 2011]]></date>
</item><item>
    <title><![CDATA[An online marketer's guide to the full product life cycle]]></title>
    <link>http://www.imediaconnection.com/content/29501.asp</link>
    <description><![CDATA[Understanding the product development cycle is key to ultimate marketing success. If your company or client doesn't use some variant of this process, you should be concerned.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[July 14, 2011]]></date>
</item><item>
    <title><![CDATA[6 cost-saving ways to take your rich media global]]></title>
    <link>http://www.imediaconnection.com/content/29485.asp</link>
    <description><![CDATA[Introducing your campaign to a global market can result in translation problems.&nbsp; Here's how to modify each component for local success.]]></description>
    <author><![CDATA[Chanin Ballance]]></author>
    <authorid><![CDATA[17927]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ballance_chanin_70x70.jpg]]></image>
    <date><![CDATA[July 12, 2011]]></date>
</item><item>
    <title><![CDATA[5 key trends to shape your mobile strategy]]></title>
    <link>http://www.imediaconnection.com/content/29430.asp</link>
    <description><![CDATA[Consumers are rapidly embracing the local, social, and commerce aspects of mobile, and they're voting with their checkbooks. Read more about the trends you need to be tracking.]]></description>
    <author><![CDATA[David Staas]]></author>
    <authorid><![CDATA[22327]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_staas_david_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2011]]></date>
</item><item>
    <title><![CDATA[How to capture the mom demo with social games]]></title>
    <link>http://www.imediaconnection.com/content/29446.asp</link>
    <description><![CDATA[Women currently form the core audience of the social gaming landscape. The time to dive in is now. Here's how to make your brand stand out as a first mover in this emerging space.]]></description>
    <author><![CDATA[Julie Shumaker]]></author>
    <authorid><![CDATA[191]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Shumaker_Julie_70x70.jpg]]></image>
    <date><![CDATA[June 28, 2011]]></date>
</item><item>
    <title><![CDATA[Old tricks for stronger brand allegiance]]></title>
    <link>http://www.imediaconnection.com/content/29331.asp</link>
    <description><![CDATA[In a world of online information-sharing and communication, brands have even more opportunities to ask their customers what they think and value. Here's why connecting with your audience on a deeper level requires more than just a data-only approach.]]></description>
    <author><![CDATA[Bryan Gernert ]]></author>
    <authorid><![CDATA[29469 ]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gernert_bryan_70x70.jpg]]></image>
    <date><![CDATA[June 20, 2011]]></date>
</item><item>
    <title><![CDATA[5 new (and powerful) targeting methods ]]></title>
    <link>http://www.imediaconnection.com/content/29253.asp</link>
    <description><![CDATA[In the targeting game, we're always looking for new data and insights. Check out these novel approaches that are making a real difference for brands.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[June 13, 2011]]></date>
</item><item>
    <title><![CDATA[4 online marketing tips for reaching baby boomers]]></title>
    <link>http://www.imediaconnection.com/content/29225.asp</link>
    <description><![CDATA[The boomer generation is spending more time and money online. Find out how you can tap into this influential -- and lucrative -- market.]]></description>
    <author><![CDATA[Greg Bayer]]></author>
    <authorid><![CDATA[36027]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Bayer_Greg_70x70.jpg]]></image>
    <date><![CDATA[June 10, 2011]]></date>
</item><item>
    <title><![CDATA[The important role of data management platforms]]></title>
    <link>http://www.imediaconnection.com/content/29175.asp</link>
    <description><![CDATA[As terms like Kerry and McCain, buying lists, and privacy compliancy enter the digital marketing lexicon, where do DMPs fall? Use this article as your field guide. ]]></description>
    <author><![CDATA[David Jakubowski]]></author>
    <authorid><![CDATA[713]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jakubowski_david_70x70.jpg]]></image>
    <date><![CDATA[May 31, 2011]]></date>
</item><item>
    <title><![CDATA[Why everything you know about demographics is wrong]]></title>
    <link>http://www.imediaconnection.com/content/29166.asp</link>
    <description><![CDATA[As ad targeting gets more sophisticated, marketers are becoming increasingly adept at slicing and dicing audiences. But does that mean traditional demographics are a thing of the past?]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[May 31, 2011]]></date>
</item><item>
    <title><![CDATA[The marketer's dilemma: How to target fairly]]></title>
    <link>http://www.imediaconnection.com/content/29129.asp</link>
    <description><![CDATA[The digital landscape is evolving too rapidly for legislation to keep up. So why should marketers care about the privacy issue?]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[May 24, 2011]]></date>
</item><item>
    <title><![CDATA[New keys to mastering consumer perception and behavior]]></title>
    <link>http://www.imediaconnection.com/content/29106.asp</link>
    <description><![CDATA[The guiding principles for direct response and branding initiatives are about to be turned upside down. Here's why most marketers miss the mark when it comes to converting consumers.<BR>]]></description>
    <author><![CDATA[Jason Burnham]]></author>
    <authorid><![CDATA[62]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_burnham_jason_70x70.jpg]]></image>
    <date><![CDATA[May 20, 2011]]></date>
</item><item>
    <title><![CDATA[A new, faster way to measure campaign success ]]></title>
    <link>http://www.imediaconnection.com/content/29074.asp</link>
    <description><![CDATA[Trying to measure the effects of a campaign with highly variable content can be extremely frustrating. Read on to find out why tagging can simplify the entire process. ]]></description>
    <author><![CDATA[Paul Mandeville]]></author>
    <authorid><![CDATA[38689]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mandeville_paul_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2011]]></date>
</item><item>
    <title><![CDATA[Demystifying the tween demographic]]></title>
    <link>http://www.imediaconnection.com/content/29060.asp</link>
    <description><![CDATA[The tween demographic presents a great opportunity for marketers to build a relationship that can last through teen years and beyond. Find out how five brands did it right. ]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <date><![CDATA[May 17, 2011]]></date>
</item><item>
    <title><![CDATA[Why location-based services are just getting started ]]></title>
    <link>http://www.imediaconnection.com/content/29019.asp</link>
    <description><![CDATA[Location-based marketing has its advantages beyond simply checking in. Find out how social media can turn your LBS into an invaluable marketing tool.&nbsp; <BR>]]></description>
    <author><![CDATA[Eric Anderson]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <date><![CDATA[May 06, 2011]]></date>
</item><item>
    <title><![CDATA[Debunking 3 common cookie myths]]></title>
    <link>http://www.imediaconnection.com/content/28937.asp</link>
    <description><![CDATA[Our industry is rather misguided about cookie practices. Let's explore the truth behind several misconceptions.]]></description>
    <author><![CDATA[Jay Habegger]]></author>
    <authorid><![CDATA[21593]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Habegger_Jay_70x70.jpg]]></image>
    <date><![CDATA[May 02, 2011]]></date>
</item><item>
    <title><![CDATA[Our industry's unethical, indefensible behavior]]></title>
    <link>http://www.imediaconnection.com/content/28872.asp</link>
    <description><![CDATA[As an industry, our methods of tracking consumer behavior online are wrong. See why all of the arguments to the contrary fall apart when logic is applied.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2011]]></date>
</item><item>
    <title><![CDATA[Why advertisers don't value online engagement]]></title>
    <link>http://www.imediaconnection.com/content/28822.asp</link>
    <description><![CDATA[The nature of online media buying overlooks long-term branded relationships and places a priority on maximum momentary reach. Find out why this system has some serious flaws.<BR>]]></description>
    <author><![CDATA[Ben Elowitz]]></author>
    <authorid><![CDATA[5940]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elowitz_ben_70x70.jpg]]></image>
    <date><![CDATA[April 19, 2011]]></date>
</item><item>
    <title><![CDATA[How to capture a global audience online]]></title>
    <link>http://www.imediaconnection.com/content/28776.asp</link>
    <description><![CDATA[It is essential to know who your target audience is, especially when expanding into new areas. Find out how to ensure your brand message translates.]]></description>
    <author><![CDATA[Denise Colella]]></author>
    <authorid><![CDATA[10871]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_colella_denise_70x70.jpg]]></image>
    <date><![CDATA[April 04, 2011]]></date>
</item><item>
    <title><![CDATA[How one company bucked the marketing status quo]]></title>
    <link>http://www.imediaconnection.com/content/28727.asp</link>
    <description><![CDATA[Shifting media consumption patterns require marketers to turn some long-held best practices on their head. Visa's global CMO discusses how his company did just that. ]]></description>
    <author><![CDATA[Lori Luechtefeld ]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2011]]></date>
</item><item>
    <title><![CDATA[Missed opportunities in location-based marketing ]]></title>
    <link>http://www.imediaconnection.com/content/28729.asp</link>
    <description><![CDATA[The ability to influence consumer behavior at or near the point of sale is a compelling opportunity. Learn why the challenges to launching such programs are fewer than you might think.]]></description>
    <author><![CDATA[Lori Luechtefeld ]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2011]]></date>
</item><item>
    <title><![CDATA[6 companies we don't want to see fail ]]></title>
    <link>http://www.imediaconnection.com/content/28720.asp</link>
    <description><![CDATA[As the economy rebounds, many companies are not out of the woods yet. Some will fail. Here are a few that marketers should pray do not.]]></description>
    <author><![CDATA[Adam Kleinberg]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2011]]></date>
</item><item>
    <title><![CDATA[5 ways to personalize your customers' experience ]]></title>
    <link>http://www.imediaconnection.com/content/28590.asp</link>
    <description><![CDATA[Proper message personalization poses an important challenge for digital marketers. Find out what consumers are looking for, along with the targeting tactics they hate. ]]></description>
    <author><![CDATA[Carlos Carvajal]]></author>
    <authorid><![CDATA[37780]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carvajal_carlos_70x70.jpg]]></image>
    <date><![CDATA[March 07, 2011]]></date>
</item><item>
    <title><![CDATA[Data management platforms and why you need one ]]></title>
    <link>http://www.imediaconnection.com/content/28493.asp</link>
    <description><![CDATA[DMPs are still in their infancy, but they are bound to become one of the most vital tools in the digital marketing technology stack. Get a preview of things to come.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[February 22, 2011]]></date>
</item><item>
    <title><![CDATA[A true measure of retargeting effect ]]></title>
    <link>http://www.imediaconnection.com/content/28477.asp</link>
    <description><![CDATA[As proper targeting becomes synonymous with the success of online campaigns, how can you tell which strategies you use are leading to true lift? Follow this method for greater campaign insight.&nbsp; ]]></description>
    <author><![CDATA[Maxwell Knight ]]></author>
    <authorid><![CDATA[36234]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_knight_max_70.jpg]]></image>
    <date><![CDATA[February 11, 2011]]></date>
</item><item>
    <title><![CDATA[4 steps to a successful retargeting campaign]]></title>
    <link>http://www.imediaconnection.com/content/28421.asp</link>
    <description><![CDATA[Display retargeting is a useful advertising strategy that draws consumers back to brand websites. Here are the steps you can take to recapture your audience.]]></description>
    <author><![CDATA[Samir Soriano ]]></author>
    <authorid><![CDATA[31360]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_soriano_samir_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2011]]></date>
</item><item>
    <title><![CDATA[Lessons in branding from the Republican Party]]></title>
    <link>http://www.imediaconnection.com/content/28443.asp</link>
    <description><![CDATA[Regardless of your political leanings, the Republicans' success in the 2010 elections is undeniable. Find out how the winning strategies of the RNC can be applied to your brand.]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[February 08, 2011]]></date>
</item><item>
    <title><![CDATA[How we can avoid oppressive do-not-track laws ]]></title>
    <link>http://www.imediaconnection.com/content/28353.asp</link>
    <description><![CDATA[Proposed online privacy bills could hamper the growth of the online medium. Let's take a look at what our industry needs to do in order to effectively self-regulate. ]]></description>
    <author><![CDATA[George Pappachen]]></author>
    <authorid><![CDATA[36455]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Pappachen_George_70x70.jpg]]></image>
    <date><![CDATA[January 31, 2011]]></date>
</item><item>
    <title><![CDATA[Dissecting the "why" of buy]]></title>
    <link>http://www.imediaconnection.com/content/28317.asp</link>
    <description><![CDATA[Not all purchase decisions are made consciously, but Buyology's president offers some brand relationship advice that can help marketers increase their mindshare and influence.]]></description>
    <author><![CDATA[Jodi Harris ]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70.jpg]]></image>
    <date><![CDATA[January 14, 2011]]></date>
</item><item>
    <title><![CDATA[Why publishers are afraid of real-time bidding]]></title>
    <link>http://www.imediaconnection.com/content/28307.asp</link>
    <description><![CDATA[The biggest fears that publishers voice about RTB are not ones that should stop them from participating in this valuable channel. Let's review the reality of the situation.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2011]]></date>
</item><item>
    <title><![CDATA[Location-based apps: What works, what doesn't]]></title>
    <link>http://www.imediaconnection.com/content/28276.asp</link>
    <description><![CDATA[Location-based applications present huge opportunities for agencies and brands alike, but it's often hard to sort out the good from the bad. Here, four experts weigh in on what they like, what they hate, and why. ]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2011]]></date>
</item><item>
    <title><![CDATA[A look into the future of affiliate marketing]]></title>
    <link>http://www.imediaconnection.com/content/28231.asp</link>
    <description><![CDATA[Affiliate marketers are always looking to stay one step ahead of the pack. Let's take a look at the challenges and opportunities on the horizon.]]></description>
    <author><![CDATA[Greg Bayer ]]></author>
    <authorid><![CDATA[36027]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Bayer_Greg_70x70.jpg]]></image>
    <date><![CDATA[December 17, 2010]]></date>
</item><item>
    <title><![CDATA[Tips for using social to hit your target audience ]]></title>
    <link>http://www.imediaconnection.com/content/28196.asp</link>
    <description><![CDATA[Social networking should be part of any digital marketing plan. See how you can make your customers' social connections work for you. ]]></description>
    <author><![CDATA[Gurbaksh Chahal]]></author>
    <authorid><![CDATA[2040]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chahal_gurbaksh_70x70(1).jpg]]></image>
    <date><![CDATA[December 13, 2010]]></date>
</item><item>
    <title><![CDATA[Why consumers think online marketing is creepy]]></title>
    <link>http://www.imediaconnection.com/content/28158.asp</link>
    <description><![CDATA[The general public is becoming suspicious of marketers' online tracking capabilities. Let's consider why current industry practices might seem unsettling.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2010]]></date>
</item><item>
    <title><![CDATA[The new targeting technology you need to know about]]></title>
    <link>http://www.imediaconnection.com/content/28121.asp</link>
    <description><![CDATA[Brands must stay relevant to survive. Check out the technology basics marketers must understand in order to build true two-way engagements with their customers.]]></description>
    <author><![CDATA[Robert Carroll]]></author>
    <authorid><![CDATA[35065]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carroll_robert_70x70.jpg]]></image>
    <date><![CDATA[December 03, 2010]]></date>
</item><item>
    <title><![CDATA[Your guide to search retargeting]]></title>
    <link>http://www.imediaconnection.com/content/28059.asp</link>
    <description><![CDATA[Do you know the ins and outs of search retargeting? Chango's Chris Sukornyk explains what today's digital marketers need to learn if they want to pass the test.]]></description>
    <author><![CDATA[Chris Sukornyk]]></author>
    <authorid><![CDATA[32661]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chango_70x70.jpg]]></image>
    <date><![CDATA[November 29, 2010]]></date>
</item><item>
    <title><![CDATA[3 elements of a strong display campaign]]></title>
    <link>http://www.imediaconnection.com/content/28027.asp</link>
    <description><![CDATA[If you've struggled in the past with display advertising, you might be missing a few key components for success. Here are the fundamentals you need to have on your checklist.]]></description>
    <author><![CDATA[Samir Soriano]]></author>
    <authorid><![CDATA[31360]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_soriano_samir_70x70.jpg]]></image>
    <date><![CDATA[November 15, 2010]]></date>
</item><item>
    <title><![CDATA[Build a perfect data-driven display campaign]]></title>
    <link>http://www.imediaconnection.com/content/27980.asp</link>
    <description><![CDATA[To master the data-driven display campaign, you need to understand the mechanics behind success. These tips will take you through the key steps. ]]></description>
    <author><![CDATA[Richard Frankel]]></author>
    <authorid><![CDATA[24884]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_frankel_richard_70x70.jpg]]></image>
    <date><![CDATA[November 09, 2010]]></date>
</item><item>
    <title><![CDATA[Digital marketing's biggest untapped audience]]></title>
    <link>http://www.imediaconnection.com/content/27912.asp</link>
    <description><![CDATA[Forrester Research's Tamara Barber sat down with iMedia to discuss why the Hispanic market has been overlooked -- and why ignoring this demographic is a huge mistake.]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[November 01, 2010]]></date>
</item><item>
    <title><![CDATA[7 tips for better use of cookies]]></title>
    <link>http://www.imediaconnection.com/content/27874.asp</link>
    <description><![CDATA[Simple snippets of code can reveal important insights into your customers. Consider these tactics for customizing and mining your cookies for optimal data analysis.]]></description>
    <author><![CDATA[Dane Christensen]]></author>
    <authorid><![CDATA[34591]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_christensen_dane_70x70.jpg]]></image>
    <date><![CDATA[October 21, 2010]]></date>
</item><item>
    <title><![CDATA[Reaching internet shoppers through retargeting]]></title>
    <link>http://www.imediaconnection.com/content/27804.asp</link>
    <description><![CDATA[Retargeting has come a long way since the birth of the online marketplace. Take a look at its origins and the exciting prospects on the horizon. ]]></description>
    <author><![CDATA[JB Rudelle]]></author>
    <authorid><![CDATA[33742]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rudelle_JB_70x70.jpg]]></image>
    <date><![CDATA[October 19, 2010]]></date>
</item><item>
    <title><![CDATA[The key to capturing the mindshare of moms]]></title>
    <link>http://www.imediaconnection.com/content/27741.asp</link>
    <description><![CDATA[Fresh from the success of the New Scientist cover, Dr. A. K. Pradeep, the CEO of neuromarketing firm NeuroFocus, tackles the mommy brain.]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2010]]></date>
</item><item>
    <title><![CDATA[3 ways privacy could play out for marketers]]></title>
    <link>http://www.imediaconnection.com/content/27743.asp</link>
    <description><![CDATA[How might new privacy laws affect your brands and their targeting strategies? Explore these plausible scenarios to see how popular opinion and potential legislation could reshape our industry.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[October 07, 2010]]></date>
</item><item>
    <title><![CDATA[A consumer-driven mindset in a big media package]]></title>
    <link>http://www.imediaconnection.com/content/27728.asp</link>
    <description><![CDATA[NBC Universal's Lauren Zalaznick knows it's not just websites or cool apps that are driving some of the biggest trends in technology and media. It's about the alchemy of rabid consumers, great content, and a powerful marketplace.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_V270x70.JPG]]></image>
    <date><![CDATA[October 05, 2010]]></date>
</item><item>
    <title><![CDATA[Is audience data more valuable than advertising inventory?]]></title>
    <link>http://www.imediaconnection.com/content/27659.asp</link>
    <description><![CDATA[We are entering a new era in which aggregated audience data outweighs advertising inventory. Let's look at the mechanics of how this happened and what you should do about it.]]></description>
    <author><![CDATA[Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_porres_eric_70x70.jpg]]></image>
    <date><![CDATA[September 27, 2010]]></date>
</item><item>
    <title><![CDATA[3 location-based advertising myths]]></title>
    <link>http://www.imediaconnection.com/content/27580.asp</link>
    <description><![CDATA[At this week's iMedia Brand Summit in Coronado, Calif., iMedia Connection's lead video editor presented common misconceptions surrounding the location-based marketing frenzy. Check them out here.]]></description>
    <author><![CDATA[Greg Bardsley]]></author>
    <authorid><![CDATA[17940]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bardsley_greg_70x70_2.jpg]]></image>
    <date><![CDATA[September 15, 2010]]></date>
</item><item>
    <title><![CDATA[5 approaches for more relevant marketing]]></title>
    <link>http://www.imediaconnection.com/content/27560.asp</link>
    <description><![CDATA[While interest-based advertising is gaining momentum, many marketers have yet to discover and test these powerful ROI-boosting tactics. Here are a few suggestions for easing into the process.]]></description>
    <author><![CDATA[Scott Litman]]></author>
    <authorid><![CDATA[28588]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_litman_scott_70x70.jpg]]></image>
    <date><![CDATA[September 13, 2010]]></date>
</item><item>
    <title><![CDATA[The real reason consumers are creeped out by online ads]]></title>
    <link>http://www.imediaconnection.com/content/27524.asp</link>
    <description><![CDATA[Ultimately, consumers will decide what is and isn't acceptable&nbsp;when it comes to online ad targeting. See how marketers are currently misinterpreting their wishes.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2010]]></date>
</item><item>
    <title><![CDATA[The truth about consumers' targeting fears]]></title>
    <link>http://www.imediaconnection.com/content/27483.asp</link>
    <description><![CDATA[To formulate proper behavioral targeting policies, our industry must understand what consumers want and need. Check out the latest insights into this important question.]]></description>
    <author><![CDATA[Karl Lendenmann ]]></author>
    <authorid><![CDATA[27151]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lendenmann_karl_70x70.jpg]]></image>
    <date><![CDATA[August 31, 2010]]></date>
</item><item>
    <title><![CDATA[The best way to predict brand affinity]]></title>
    <link>http://www.imediaconnection.com/content/27447.asp</link>
    <description><![CDATA[Micro-content -- web pages consumed by small, socially connected groups -- holds surprisingly strong signals for brand preference. Find out how to harness it.]]></description>
    <author><![CDATA[Tom Phillips]]></author>
    <authorid><![CDATA[33764]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_phillips_tom_70x70.V2.jpg]]></image>
    <date><![CDATA[August 24, 2010]]></date>
</item><item>
    <title><![CDATA[The fundamentals of real-time bidding]]></title>
    <link>http://www.imediaconnection.com/content/27430.asp</link>
    <description><![CDATA[Behold the online display advertising revolution. See how RTB enables advertisers to more efficiently and effectively achieve four common campaign objectives.]]></description>
    <author><![CDATA[Philip Smolin]]></author>
    <authorid><![CDATA[12960]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_smolin_phillip_70x70.jpg]]></image>
    <date><![CDATA[August 23, 2010]]></date>
</item><item>
    <title><![CDATA[Fixing online advertising's privacy woes]]></title>
    <link>http://www.imediaconnection.com/content/27364.asp</link>
    <description><![CDATA[Personalization is the key to boosting overall ad spending and, with it, the economy. Here's how to ensure the privacy debate doesn't get in the way of a rebound.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2010]]></date>
</item><item>
    <title><![CDATA[The lucrative market your brand can't neglect]]></title>
    <link>http://www.imediaconnection.com/content/27318.asp</link>
    <description><![CDATA[As the economy creeps back from recessionary levels, no market holds greater potential than the SMB market. Follow these tips for targeting this coveted group.]]></description>
    <author><![CDATA[Pam Springer]]></author>
    <authorid><![CDATA[32991]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_springer_pamela_70x70.jpg]]></image>
    <date><![CDATA[August 10, 2010]]></date>
</item><item>
    <title><![CDATA[The new email list-building rules]]></title>
    <link>http://www.imediaconnection.com/content/27310.asp</link>
    <description><![CDATA[The changing landscape of digital communications means you need to think on a broader scale about how to increase your mailing list. Consider these points.]]></description>
    <author><![CDATA[Wendy Roth]]></author>
    <authorid><![CDATA[3907]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_wendy_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2010]]></date>
</item><item>
    <title><![CDATA[The data advertisers are dying for]]></title>
    <link>http://www.imediaconnection.com/content/27241.asp</link>
    <description><![CDATA[In this week's New Media Minute, Daisy Whitney asks Break Media CEO Keith Richman about the key metrics that advertisers are looking for.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[July 20, 2010]]></date>
</item><item>
    <title><![CDATA[How well do you know BT?]]></title>
    <link>http://www.imediaconnection.com/content/27126.asp</link>
    <description><![CDATA[Behavioral targeting is a catch-all term that is actually comprised of vastly different methodologies. Use this guide to help you decide which strategy will best suit your campaign.]]></description>
    <author><![CDATA[Josh Gordon]]></author>
    <authorid><![CDATA[24312]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gordon_josh_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2010]]></date>
</item><item>
    <title><![CDATA[How to deal with the privacy problem]]></title>
    <link>http://www.imediaconnection.com/content/27127.asp</link>
    <description><![CDATA[If our industry wants to have compelling ad targeting offerings to rely on, we need to at least give self-restraint a try. Here are some questionable data practices.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-hespos-tom-70x70-new.jpg]]></image>
    <date><![CDATA[July 08, 2010]]></date>
</item><item>
    <title><![CDATA[Digital versus traditional: Where's your money going?]]></title>
    <link>http://www.imediaconnection.com/content/27108.asp</link>
    <description><![CDATA[Watch as a handful of brand marketers explain how their marketing spends have shifted in order to better capitalize on the ever-growing array of digital opportunities.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Brand2010_MiamiInt01_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2010]]></date>
</item><item>
    <title><![CDATA[The digital segment that is hiring]]></title>
    <link>http://www.imediaconnection.com/content/27020.asp</link>
    <description><![CDATA[New industry segments are creating job opportunities for digital marketing professionals. Learn how candidates can put themselves in the driver's seat.]]></description>
    <author><![CDATA[Erika Weinstein ]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2010]]></date>
</item><item>
    <title><![CDATA[How to create ads that consumers trust ]]></title>
    <link>http://www.imediaconnection.com/content/26915.asp</link>
    <description><![CDATA["Targeting" is incredibly useful -- but it just sounds creepy. Here are the resources we need to give consumers so they feel safe and empowered online.]]></description>
    <author><![CDATA[Jeff Katz ]]></author>
    <authorid><![CDATA[6007]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_katz_jeff_70x70.jpg]]></image>
    <date><![CDATA[June 09, 2010]]></date>
</item><item>
    <title><![CDATA[Dead internet ideas: The "right" to target]]></title>
    <link>http://www.imediaconnection.com/content/26888.asp</link>
    <description><![CDATA[Interactive marketing is full of traditional concepts that are no longer practical. At the iMedia Agency Summit, Doug Weaver outlined a dozen ideas currently killing imagination.]]></description>
    <author><![CDATA[Doug Weaver]]></author>
    <authorid><![CDATA[120]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weaver_doug_70x70(1).jpg]]></image>
    <date><![CDATA[June 03, 2010]]></date>
</item><item>
    <title><![CDATA[It's time to do something about privacy]]></title>
    <link>http://www.imediaconnection.com/content/26873.asp</link>
    <description><![CDATA[Privacy talk bores many people, but this is an area where you need to be well informed to make smart choices. Here's a guide for getting started.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[June 02, 2010]]></date>
</item><item>
    <title><![CDATA[Take a tip from your B2B brethren's emails]]></title>
    <link>http://www.imediaconnection.com/content/26849.asp</link>
    <description><![CDATA[Different audiences usually require different strategies, but there are still some valuable approaches B2C marketers can learn from their business-focused counterparts.]]></description>
    <author><![CDATA[Bill Nussey]]></author>
    <authorid><![CDATA[3634]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nussey_bill_70x70.jpg]]></image>
    <date><![CDATA[May 26, 2010]]></date>
</item><item>
    <title><![CDATA[Banishing CPMs forever]]></title>
    <link>http://www.imediaconnection.com/content/26661.asp</link>
    <description><![CDATA[The cost-per-thousand measurement doesn't translate into the online channel, where every medium enjoys a greater ability to target than old mass media. Let's look at the use of data to enhance targeting.]]></description>
    <author><![CDATA[Chris Marriott]]></author>
    <authorid><![CDATA[4110]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marriott_chris_70x70.jpg]]></image>
    <date><![CDATA[May 10, 2010]]></date>
</item><item>
    <title><![CDATA[Using offline data to find your online customers]]></title>
    <link>http://www.imediaconnection.com/content/26632.asp</link>
    <description><![CDATA[Digital media channels are converging, and you need to combine data from various sources to find your desired audience. Use these tips to get started.]]></description>
    <author><![CDATA[Jeff Hirsch]]></author>
    <authorid><![CDATA[848]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hirsch_jeff_70x70.jpg]]></image>
    <date><![CDATA[May 03, 2010]]></date>
</item><item>
    <title><![CDATA[5 steps to more-relevant marketing]]></title>
    <link>http://www.imediaconnection.com/content/26492.asp</link>
    <description><![CDATA[Customers are demanding precision marketing. Follow these guidelines to ensure your message resonates, rather than repulses. ]]></description>
    <author><![CDATA[Sandra Zoratti]]></author>
    <authorid><![CDATA[29594]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zarotti_sandra_70x70.jpg]]></image>
    <date><![CDATA[April 19, 2010]]></date>
</item><item>
    <title><![CDATA[The new advertising metrics]]></title>
    <link>http://www.imediaconnection.com/content/26429.asp</link>
    <description><![CDATA[Word of mouth. Earned media. No matter what you call it, social connections are becoming important data points for marketers. Check out the technologies that are driving the future of online metrics.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[April 08, 2010]]></date>
</item><item>
    <title><![CDATA[Extend your connections with social targeting]]></title>
    <link>http://www.imediaconnection.com/content/26406.asp</link>
    <description><![CDATA[If you're a brand with lots of seemingly unmonetizeable social media fans, you might want to test to see if social targeting is for you.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2010]]></date>
</item><item>
    <title><![CDATA[A different targeting method]]></title>
    <link>http://www.imediaconnection.com/content/26293.asp</link>
    <description><![CDATA[Traditional targeting methods just don't cut it anymore. See how attitudinal targeting connects brands to consumers with a new level of precision.]]></description>
    <author><![CDATA[Bryan Gernert]]></author>
    <authorid><![CDATA[29469]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gernert_bryan_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2010]]></date>
</item><item>
    <title><![CDATA[Retargeting: Helpful, harmful, or both?]]></title>
    <link>http://www.imediaconnection.com/content/26225.asp</link>
    <description><![CDATA[When is retargeting appropriate, and when can it be harmful to campaigns? Here's why the key consideration is the consumer's perception of appropriateness.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2010]]></date>
</item><item>
    <title><![CDATA[5 marketing battles that make no sense ]]></title>
    <link>http://www.imediaconnection.com/content/26202.asp</link>
    <description><![CDATA[Effective budget allocation doesn't always have to mean sacrifice. Check out these situations where marketers should be thinking "and" rather than "or."]]></description>
    <author><![CDATA[Chris Tolles]]></author>
    <authorid><![CDATA[13937]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tolles_chris_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2010]]></date>
</item><item>
    <title><![CDATA[The next step in audience targeting]]></title>
    <link>http://www.imediaconnection.com/content/25940.asp</link>
    <description><![CDATA[Data appending is a common practice for email marketers, but it has significant potential for display, ad exchanges, and search as well. Here's how to capitalize on the opportunity.]]></description>
    <author><![CDATA[Chris Neuner ]]></author>
    <authorid><![CDATA[254]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neuner_chris_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2010]]></date>
</item><item>
    <title><![CDATA[3 ways to better target your next campaign]]></title>
    <link>http://www.imediaconnection.com/content/25905.asp</link>
    <description><![CDATA[Better data, automation, and cost savings have all made behavioral targeting more accurate. Here's how to implement three of BT's most popular tools.]]></description>
    <author><![CDATA[David Jakubowski]]></author>
    <authorid><![CDATA[713]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jakubowski_david_70x70.jpg]]></image>
    <date><![CDATA[February 18, 2010]]></date>
</item><item>
    <title><![CDATA[How targeted display can extend your influence ]]></title>
    <link>http://www.imediaconnection.com/content/25806.asp</link>
    <description><![CDATA[New audience segmentation and display retargeting technologies demonstrate how you can increase brand interactions, clicks, and conversions well beyond a given season.]]></description>
    <author><![CDATA[David Jakubowski]]></author>
    <authorid><![CDATA[713]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jakubowski_david_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2010]]></date>
</item><item>
    <title><![CDATA[3 things every online ad should do]]></title>
    <link>http://www.imediaconnection.com/content/25682.asp</link>
    <description><![CDATA[Ad formats continue to evolve, but the fundamental requirements for success remain the same. Ensure your online ads adhere to this set of core principles.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[January 21, 2010]]></date>
</item><item>
    <title><![CDATA[Perplexing ethical dilemmas of online marketing]]></title>
    <link>http://www.imediaconnection.com/content/25704.asp</link>
    <description><![CDATA[The impact of agency-side audience development platforms has left industry stakeholders wondering whether supporting them is the right thing to do. Here are the questions we need to be asking ourselves.]]></description>
    <author><![CDATA[Tom Hespos ]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[January 21, 2010]]></date>
</item><item>
    <title><![CDATA[How marketers are blowing lead management]]></title>
    <link>http://www.imediaconnection.com/content/25503.asp</link>
    <description><![CDATA[Lead management is a critical and often-overlooked component of marketing. Check out these tips that you cannot afford to miss.]]></description>
    <author><![CDATA[Michael Ferree ]]></author>
    <authorid><![CDATA[26548]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ferree_mike_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2010]]></date>
</item><item>
    <title><![CDATA[Is ad targeting a privacy issue?]]></title>
    <link>http://www.imediaconnection.com/content/25343.asp</link>
    <description><![CDATA[The targeting of advertising is a small part of the much larger consumer privacy debate. Here's why even companies that are handling this issue appropriately need to stay on guard.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2009]]></date>
</item><item>
    <title><![CDATA[How to fix broken behavioral targeting]]></title>
    <link>http://www.imediaconnection.com/content/25146.asp</link>
    <description><![CDATA[A lot of BT fails because it can't determine exactly who visits a website. Here's a three-step process for solving the problem.]]></description>
    <author><![CDATA[Dominic Bennett]]></author>
    <authorid><![CDATA[25527]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ha_bennett_dominic_70x70.jpg]]></image>
    <date><![CDATA[November 25, 2009]]></date>
</item><item>
    <title><![CDATA[Why it's time to throw out the 80-20 rule]]></title>
    <link>http://www.imediaconnection.com/content/25109.asp</link>
    <description><![CDATA[Heaps of data generated by digital campaigns make it easier to find your best customers. Discover why smart companies are going after a smaller percentage of consumers than ever before.]]></description>
    <author><![CDATA[Scott Morgan]]></author>
    <authorid><![CDATA[25128]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_morgan_scott_70x70.jpg]]></image>
    <date><![CDATA[November 16, 2009]]></date>
</item><item>
    <title><![CDATA[How to keep pace with changing consumer mindsets]]></title>
    <link>http://www.imediaconnection.com/content/25090.asp</link>
    <description><![CDATA[Achieving a deeper understanding of demographic trends can sometimes be the defining line between success and failure. Find out how to deliver your message to exactly the right audience segment. ]]></description>
    <author><![CDATA[Gretchen Hyman]]></author>
    <authorid><![CDATA[4830]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hyman_gretchen_70x70.jpg]]></image>
    <date><![CDATA[November 12, 2009]]></date>
</item><item>
    <title><![CDATA[A second chance to connect with consumers]]></title>
    <link>http://www.imediaconnection.com/content/24631.asp</link>
    <description><![CDATA[The data you already have can help you trigger and launch customized campaigns that will keep customers coming back. Find out how to get started. ]]></description>
    <author><![CDATA[Lee-Ann Vermaak]]></author>
    <authorid><![CDATA[4020]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vermaak_lee_ann_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2009]]></date>
</item><item>
    <title><![CDATA[How to take ad personalization beyond BT]]></title>
    <link>http://www.imediaconnection.com/content/23941.asp</link>
    <description><![CDATA[The marketing dream of true one-to-one relationships with consumers has yet to be realized. Here's what personalized media can do that behavioral targeting can't.]]></description>
    <author><![CDATA[Ken Treske ]]></author>
    <authorid><![CDATA[23251]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_treske_ken_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2009]]></date>
</item><item>
    <title><![CDATA[Survival strategies for behavioral marketers ]]></title>
    <link>http://www.imediaconnection.com/content/23524.asp</link>
    <description><![CDATA[Behavioral targeting can enhance online advertising, but consumers must feel safe with regard to their information. Here's how marketers can demonstrate their responsibility.]]></description>
    <author><![CDATA[Jeff Hirsch]]></author>
    <authorid><![CDATA[848]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hirsch_jeff_70x70.jpg]]></image>
    <date><![CDATA[June 18, 2009]]></date>
</item><item>
    <title><![CDATA[What a behavioral opt-in world looks like]]></title>
    <link>http://www.imediaconnection.com/content/23475.asp</link>
    <description><![CDATA[If legislators have their way, our industry could face a grim future. Find out what could happen if we don't start working with lawmakers on targeting requirements.]]></description>
    <author><![CDATA[Chad Little]]></author>
    <authorid><![CDATA[4184]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_little_chad_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2009]]></date>
</item><item>
    <title><![CDATA[Where do we draw the line on consumer profiling?]]></title>
    <link>http://www.imediaconnection.com/content/23155.asp</link>
    <description><![CDATA[Is it time for marketers and data companies to consider another standard for what data can be collected on consumers? Here's how to avoid another backlash.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2009]]></date>
</item><item>
    <title><![CDATA[The targeting strategy you can't afford to ignore]]></title>
    <link>http://www.imediaconnection.com/content/23014.asp</link>
    <description><![CDATA[Looking for increased impact with a reduced budget? A combination of targeting approaches can boost purchase intent by 45 percent while doubling positive brand perception.]]></description>
    <author><![CDATA[Joe Kyriakoza]]></author>
    <authorid><![CDATA[1819]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/JAM_JoeKyriakoza_70x70.jpg]]></image>
    <date><![CDATA[May 11, 2009]]></date>
</item><item>
    <title><![CDATA[Contextual earns a seat at the adult table]]></title>
    <link>http://www.imediaconnection.com/content/22819.asp</link>
    <description><![CDATA[Contextual advertising can offer reach, relevance, and scale to large and small business marketers, but it also suffers from limitations and a lack of understanding. Take a look at some progress the industry is making to bring this strategy into the limelight. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[April 24, 2009]]></date>
</item><item>
    <title><![CDATA[How to use BT to reach U.S. Hispanics  ]]></title>
    <link>http://www.imediaconnection.com/content/22771.asp</link>
    <description><![CDATA[Behavioral targeting provides marketers with an effective tool for reaching the growing U.S. Hispanic population, without breaking the bank. Here's how.]]></description>
    <author><![CDATA[Jeff Hirsch]]></author>
    <authorid><![CDATA[848]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hirsch_jeff_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2009]]></date>
</item><item>
    <title><![CDATA[3 ways Google will positively impact targeting]]></title>
    <link>http://www.imediaconnection.com/content/22515.asp</link>
    <description><![CDATA[Google's foray into BT has some specialists concerned, but the search giant's arrival may be the push the industry needs to progress. Here's why.]]></description>
    <author><![CDATA[Meir Zohar]]></author>
    <authorid><![CDATA[10202]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zohar_meir_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2009]]></date>
</item><item>
    <title><![CDATA[The marketing implications of artificial intelligence]]></title>
    <link>http://www.imediaconnection.com/content/22336.asp</link>
    <description><![CDATA[In the coming years, current behavioral targeting technologies will give way to the use of AI. Here are the benefits -- and challenges -- that the future holds.]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2009]]></date>
</item><item>
    <title><![CDATA[How to avoid risky targeting data]]></title>
    <link>http://www.imediaconnection.com/content/22249.asp</link>
    <description><![CDATA[Lots of online ad salespeople can promise you exactly the audience you're looking to target. But what happens when you dig deeper into how they're targeting ads?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2009]]></date>
</item><item>
    <title><![CDATA[Does Facebook own your data?]]></title>
    <link>http://www.imediaconnection.com/content/22203.asp</link>
    <description><![CDATA[If the issue of data ownership isn't settled properly, those who know far less about how behavioral targeting works are going to be the ones to shape how this business evolves. ]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2009]]></date>
</item><item>
    <title><![CDATA[4 new opportunities in ad targeting]]></title>
    <link>http://www.imediaconnection.com/content/22193.asp</link>
    <description><![CDATA[Ad targeting has the potential to become more sophisticated and reach users in unexpected ways. Here are the fundamental shifts marketers are going to see in the near future.]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2009]]></date>
</item><item>
    <title><![CDATA[5 ways to mix art and science in ad targeting]]></title>
    <link>http://www.imediaconnection.com/content/22161.asp</link>
    <description><![CDATA[There are many open-ended avenues to successfully reaching your target audience. Here are five steps to help determine the right goals and stick to a plan that works.]]></description>
    <author><![CDATA[David Kopp]]></author>
    <authorid><![CDATA[18428]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kopp_david_70x70.jpg]]></image>
    <date><![CDATA[February 25, 2009]]></date>
</item><item>
    <title><![CDATA[Engagement ads that create lasting impressions]]></title>
    <link>http://www.imediaconnection.com/content/22114.asp</link>
    <description><![CDATA[By using your ad-delivery mechanism to promote your own brand, you can leverage your existing technology to&nbsp;connect with&nbsp;your audience and build loyalty.]]></description>
    <author><![CDATA[Lotus Kam]]></author>
    <authorid><![CDATA[16251]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kam_Lotus_70x70.jpg]]></image>
    <date><![CDATA[February 20, 2009]]></date>
</item><item>
    <title><![CDATA[How to avoid selling to the wrong customer]]></title>
    <link>http://www.imediaconnection.com/content/22012.asp</link>
    <description><![CDATA[To maximize&nbsp;returns during short holiday sales cycles, marketers need&nbsp;their messaging to be as exact as possible.&nbsp;Behavioral segments&nbsp;can help you reach&nbsp;the consumers you're actually looking for.]]></description>
    <author><![CDATA[Jeff Hirsch]]></author>
    <authorid><![CDATA[848]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hirsch_jeff_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2009]]></date>
</item><item>
    <title><![CDATA[6 forces that will reshape behavioral targeting ]]></title>
    <link>http://www.imediaconnection.com/content/21596.asp</link>
    <description><![CDATA[Questions surrounding transparency, privacy, value, and consumer preferences continue to plague the BT industry. Our panel of experts weighs in on how these issues are likely to shake out.]]></description>
    <author><![CDATA[Sean P. Egen]]></author>
    <authorid><![CDATA[12603]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_egen_sean_70.jpg]]></image>
    <date><![CDATA[January 12, 2009]]></date>
</item><item>
    <title><![CDATA[8 ways to increase targeting effectiveness]]></title>
    <link>http://www.imediaconnection.com/content/21475.asp</link>
    <description><![CDATA[The best weapon publishers and advertisers have for fighting off the effects of the recession is consumer behavior data.&nbsp;Follow these tips for incorporating this powerful&nbsp;tool into your strategy.]]></description>
    <author><![CDATA[Meir Zohar]]></author>
    <authorid><![CDATA[10202]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zohar_meir_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2008]]></date>
</item><item>
    <title><![CDATA[How to align with your audience's passions ]]></title>
    <link>http://www.imediaconnection.com/content/21411.asp</link>
    <description><![CDATA[By engaging your audiences on an emotional level, you position yourself to shape their behavior.&nbsp;See how this tried-and-true offline strategy translates to the online world. ]]></description>
    <author><![CDATA[Trevor Wright]]></author>
    <authorid><![CDATA[17103]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wright_trevor_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2008]]></date>
</item><item>
    <title><![CDATA[Re-targeting options you may be missing]]></title>
    <link>http://www.imediaconnection.com/content/21271.asp</link>
    <description><![CDATA[Advertisers usually love to buy re-targeting impressions, but they can't find enough of them. Here are some tips&nbsp;for getting more.<BR>]]></description>
    <author><![CDATA[Roy de Souza]]></author>
    <authorid><![CDATA[2160]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_DeSouza_Roy_70x70.jpg]]></image>
    <date><![CDATA[December 03, 2008]]></date>
</item><item>
    <title><![CDATA[5 ways to bring targeting to another channel]]></title>
    <link>http://www.imediaconnection.com/content/21147.asp</link>
    <description><![CDATA[Targeting isn't solely reserved for display advertising. Here's how to use consumer behaviors to deliver&nbsp;relevant content to your email subscribers.]]></description>
    <author><![CDATA[Sheldon Gilbert]]></author>
    <authorid><![CDATA[15308]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gilbert_sheldon_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2008]]></date>
</item><item>
    <title><![CDATA[6 strategies for making your small budget seem huge ]]></title>
    <link>http://www.imediaconnection.com/content/20948.asp</link>
    <description><![CDATA[Don't be discouraged if your budget pales in comparison to that of your competitors. Here's how&nbsp;to do more with less. ]]></description>
    <author><![CDATA[Chad Little]]></author>
    <authorid><![CDATA[4184]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_little_chad_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2008]]></date>
</item><item>
    <title><![CDATA[How to tailor display to every user]]></title>
    <link>http://www.imediaconnection.com/content/20734.asp</link>
    <description><![CDATA[You need captivating display ads, and you need them in bulk. Here's are some guidelines for preparing your creative to scale.]]></description>
    <author><![CDATA[Chad Little]]></author>
    <authorid><![CDATA[4184]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_little_chad_100x100.jpg]]></image>
    <date><![CDATA[October 10, 2008]]></date>
</item><item>
    <title><![CDATA[BT's most overlooked issue]]></title>
    <link>http://www.imediaconnection.com/content/20522.asp</link>
    <description><![CDATA[If you're gathering data without permission, you may be maligning BT's image. Here are three reasons why consumer consent will be a major factor in the future of targeting.]]></description>
    <author><![CDATA[Mike Benedek]]></author>
    <authorid><![CDATA[14658]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_benedek_michael_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2008]]></date>
</item><item>
    <title><![CDATA[How to conquer online video advertising]]></title>
    <link>http://www.imediaconnection.com/content/20292.asp</link>
    <description><![CDATA[Pre-roll? Overlay? Who cares? Marketers need to focus less on ad formats and more on how behavioral targeting will influence online video consumption. ]]></description>
    <author><![CDATA[Meir Zohar]]></author>
    <authorid><![CDATA[10202]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zohar_meir_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2008]]></date>
</item><item>
    <title><![CDATA[The new definition of spam]]></title>
    <link>http://www.imediaconnection.com/content/20316.asp</link>
    <description><![CDATA[Getting a consumer's opt-in isn't enough. New research indicates your legitimate email promotions are still being discarded as spam. Here's what you can do about it. ]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2008]]></date>
</item><item>
    <title><![CDATA[Your BT campaign checklist]]></title>
    <link>http://www.imediaconnection.com/content/20318.asp</link>
    <description><![CDATA[Learn how to get greater returns from your next campaign with these crucial action items for targeting success. ]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[August 25, 2008]]></date>
</item><item>
    <title><![CDATA[6 questions for potential targeting providers]]></title>
    <link>http://www.imediaconnection.com/content/20232.asp</link>
    <description><![CDATA[One provider's definition of targeting can vary markedly from another's. Find out what to consider when choosing the partner that will work best for you.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[August 14, 2008]]></date>
</item><item>
    <title><![CDATA[Why your BT campaign doesn't deliver]]></title>
    <link>http://www.imediaconnection.com/content/20093.asp</link>
    <description><![CDATA[Marketers sometimes lose sight of the role BT plays in their integrated plans. Underscore Marketing's president examines why this happens and how to stay on track.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[July 31, 2008]]></date>
</item><item>
    <title><![CDATA[Zuckerberg reveals aggressive growth plan, and more]]></title>
    <link>http://www.imediaconnection.com/content/20046.asp</link>
    <description><![CDATA[Facebook has a new look, Yahoo is still independent and BT may be able to predict the future. Sort of. See what happened this week in interactive.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2008]]></date>
</item><item>
    <title><![CDATA[7 deadly myths of behavioral targeting]]></title>
    <link>http://www.imediaconnection.com/content/20010.asp</link>
    <description><![CDATA[Contrary to popular belief, BT is not a cure for all marketing ailments. Take a look at these misconceptions, and learn more about the truth behind them.]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[July 23, 2008]]></date>
</item><item>
    <title><![CDATA[Understand the 4 BT methods ]]></title>
    <link>http://www.imediaconnection.com/content/19935.asp</link>
    <description><![CDATA[Not all BT approaches are equally effective. Before you launch a targeted campaign, you first need to know your options.]]></description>
    <author><![CDATA[Joshua Koran]]></author>
    <authorid><![CDATA[13431]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_koran_joshua_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2008]]></date>
</item><item>
    <title><![CDATA[BT's critical role in life-stage marketing]]></title>
    <link>http://www.imediaconnection.com/content/19855.asp</link>
    <description><![CDATA[Behavioral targeting can play a special role for products and services where need is dictated by life stage. Here's how you might carve out a role for BT in your organization.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[July 03, 2008]]></date>
</item><item>
    <title><![CDATA[Face your targeting fears]]></title>
    <link>http://www.imediaconnection.com/content/19759.asp</link>
    <description><![CDATA[Before you launch a BT campaign, consider these six pointers to understand your customers' behaviors beyond the creative brief.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_reid_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2008]]></date>
</item><item>
    <title><![CDATA[Don't shout louder, aim better]]></title>
    <link>http://www.imediaconnection.com/content/19579.asp</link>
    <description><![CDATA[Underscore Marketing's president explains how targeting smarter and engaging consumers not only will get brands noticed but also can save them money.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/target1_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2008]]></date>
</item><item>
    <title><![CDATA[Getting to influencers the behavioral way]]></title>
    <link>http://www.imediaconnection.com/content/19482.asp</link>
    <description><![CDATA[You have a product launch coming up and success or failure depends on how far your limited ad budget can spread the word. Here's a new way to evaluate your media spend.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[May 29, 2008]]></date>
</item><item>
    <title><![CDATA[BT discipline for newbies]]></title>
    <link>http://www.imediaconnection.com/content/19242.asp</link>
    <description><![CDATA[If you look at behavioral targeting as a quick fix, your results will come up short. BT needs time and "training" to succeed.]]></description>
    <author><![CDATA[Marla Schimke]]></author>
    <authorid><![CDATA[3898]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schimke_marla_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2008]]></date>
</item><item>
    <title><![CDATA[How to spot a BT faker]]></title>
    <link>http://www.imediaconnection.com/content/19275.asp</link>
    <description><![CDATA[Who is delivering the behavioral targeting goods and who is just paying lip service? Underscore Marketing's president shows you how to separate the wheat from the chaff.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2008]]></date>
</item><item>
    <title><![CDATA[Combined forces strengthen BT's effect]]></title>
    <link>http://www.imediaconnection.com/content/19115.asp</link>
    <description><![CDATA[Find out how three elements, when combined, help publishers create a "perfect storm" of behavioral targeting opportunities essential to the lasting success of their websites.]]></description>
    <author><![CDATA[Jeff Hirsch ]]></author>
    <authorid><![CDATA[848]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hirsch_jeff_70x70.jpg]]></image>
    <date><![CDATA[April 28, 2008]]></date>
</item><item>
    <title><![CDATA[How to save BT from regulators]]></title>
    <link>http://www.imediaconnection.com/content/18926.asp</link>
    <description><![CDATA[In light of the&nbsp;current debate over privacy and BT, our industry can and should take three broad proactive steps to both protect consumer rights <EM>and</EM> behavioral targeting.]]></description>
    <author><![CDATA[Lauren Hudson]]></author>
    <authorid><![CDATA[11271]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hudson_lauren_70x70.jpg]]></image>
    <date><![CDATA[April 11, 2008]]></date>
</item><item>
    <title><![CDATA[An industry wake-up call]]></title>
    <link>http://www.imediaconnection.com/content/18977.asp</link>
    <description><![CDATA[With legislators once again raising consumers' fears about their online privacy, the industry needs to prepare for possible fall out.]]></description>
    <author><![CDATA[Terri Seligman]]></author>
    <authorid><![CDATA[4921]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_seligman_terri_70x70(1).jpg]]></image>
    <date><![CDATA[April 10, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: The high price of protecting privacy]]></title>
    <link>http://www.imediaconnection.com/content/18951.asp</link>
    <description><![CDATA[The biggest illusion is that we have any privacy online. It's bunk. So is New York Sen. Richard L. Brodsky's privacy bill, if it passes.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[April 08, 2008]]></date>
</item><item>
    <title><![CDATA[Know how your ads are targeted]]></title>
    <link>http://www.imediaconnection.com/content/18911.asp</link>
    <description><![CDATA[As a media buyer, you really have to dive into the weeds to find out how ads are being targeted. But understanding BT methodology pays handsome dividends.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2008]]></date>
</item><item>
    <title><![CDATA[The essential targeting starter kit]]></title>
    <link>http://www.imediaconnection.com/content/18811.asp</link>
    <description><![CDATA[Think you're ready for behavioral targeting? Think again. First consider these five important questions. ]]></description>
    <author><![CDATA[Paige Mantel and Anatoly Roytman]]></author>
    <authorid><![CDATA[10990]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080326_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2008]]></date>
</item><item>
    <title><![CDATA[3 factors improving BT's aim]]></title>
    <link>http://www.imediaconnection.com/content/18668.asp</link>
    <description><![CDATA[Marketers have gone from mass marketing to macro targeting, but the process can be even more efficient. Find out how.]]></description>
    <author><![CDATA[Bob Dykes]]></author>
    <authorid><![CDATA[10699]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dykes_robert_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2008]]></date>
</item><item>
    <title><![CDATA[3 themes shaping behavioral targeting]]></title>
    <link>http://www.imediaconnection.com/content/18549.asp</link>
    <description><![CDATA[As marketers&nbsp;test BT&nbsp;waters, they will need to come to grips with a still-evolving landscape and integrate some of the key lessons of the past 10 years.]]></description>
    <author><![CDATA[Sarah Welch ]]></author>
    <authorid><![CDATA[10563]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_welch_sarah_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2008]]></date>
</item><item>
    <title><![CDATA[A revenue-generating idea for publishers]]></title>
    <link>http://www.imediaconnection.com/content/18348.asp</link>
    <description><![CDATA[Here are five ways behavioral targeting can boost a website's bottom line. ]]></description>
    <author><![CDATA[Meir Zohar]]></author>
    <authorid><![CDATA[10202]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zohar_meir_70x70.jpg]]></image>
    <date><![CDATA[February 21, 2008]]></date>
</item><item>
    <title><![CDATA[Build a media plan that's right on target]]></title>
    <link>http://www.imediaconnection.com/content/18410.asp</link>
    <description><![CDATA[Learn how to balance behavioral, contextual and demographic buying strategies to get in front of the user you're really after.]]></description>
    <author><![CDATA[Anne Hunter]]></author>
    <authorid><![CDATA[972]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080220_70x70.jpg]]></image>
    <date><![CDATA[February 20, 2008]]></date>
</item><item>
    <title><![CDATA[Defining the success of modern marketing]]></title>
    <link>http://www.imediaconnection.com/content/18365.asp</link>
    <description><![CDATA[Our media strategies editor&nbsp;lays out some guidelines for navigating the technologically dependant, data-driven media and marketing environment.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2008]]></date>
</item><item>
    <title><![CDATA[Targeting tips for a converged media world]]></title>
    <link>http://www.imediaconnection.com/content/18166.asp</link>
    <description><![CDATA[How will marketers find their target consumers as media convergence increases? The CEO of Geary Interactive shares some key adaptive strategies. ]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080130_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2008]]></date>
</item><item>
    <title><![CDATA[Metrics, data and defining modern marketing]]></title>
    <link>http://www.imediaconnection.com/content/18079.asp</link>
    <description><![CDATA[With enough of the right kind of data, marketers can learn a lot more about what to do next, not just a lot about what they've already done.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/chart_metrics_70x70.gif]]></image>
    <date><![CDATA[January 22, 2008]]></date>
</item><item>
    <title><![CDATA[Behavioral targeting: what we've learned so far]]></title>
    <link>http://www.imediaconnection.com/content/17905.asp</link>
    <description><![CDATA[As we start the new year, Revenue Science's CEO examines some key changes to the online landscape that will affect how marketers connect with consumers through BT.]]></description>
    <author><![CDATA[Bill Gossman]]></author>
    <authorid><![CDATA[2264]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gossman_bill_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2008]]></date>
</item><item>
    <title><![CDATA[Behavioral targeting horoscopes for 2008]]></title>
    <link>http://www.imediaconnection.com/content/17813.asp</link>
    <description><![CDATA[Revenue Science's VP of marketing provides an insightful look at some of the BT concepts sure to fall in your favor for the upcoming year.]]></description>
    <author><![CDATA[Marla Schimke]]></author>
    <authorid><![CDATA[3898]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schimke_marla_70x70.jpg]]></image>
    <date><![CDATA[January 04, 2008]]></date>
</item><item>
    <title><![CDATA[How BT ensures its marketing power]]></title>
    <link>http://www.imediaconnection.com/content/17791.asp</link>
    <description><![CDATA[Our media strategies editor takes a look at behavioral targeting's uses, how to define success and its future as a campaign tactic. ]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/071217_70x70.jpg]]></image>
    <date><![CDATA[December 17, 2007]]></date>
</item><item>
    <title><![CDATA[The two sides of the Do-Not-Track controversy]]></title>
    <link>http://www.imediaconnection.com/content/17760.asp</link>
    <description><![CDATA[Depending on who you ask, the proposed DNT list is either a massive mistake or a step in the right direction. Find out the pros and cons of an idea that could radically alter the marketing landscape. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[December 14, 2007]]></date>
</item><item>
    <title><![CDATA[What online marketers can learn from ants]]></title>
    <link>http://www.imediaconnection.com/content/17455.asp</link>
    <description><![CDATA[Is your current targeting strategy fundamentally flawed? Baynote Inc.'s marketing director looks to the tiny kings of communal thinking for a better way to reach customers.]]></description>
    <author><![CDATA[Mike Svatek]]></author>
    <authorid><![CDATA[8657]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_svatek_mike_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2007]]></date>
</item><item>
    <title><![CDATA[Get personal with your landing pages]]></title>
    <link>http://www.imediaconnection.com/content/17397.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Find the users you really want by tailoring your site based on visitor behavior<B>. </B>Geary Interactive explains.<B> </B></SPAN>]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/071119_70x70.jpg]]></image>
    <date><![CDATA[November 19, 2007]]></date>
</item><item>
    <title><![CDATA[Online advertising could be doomed]]></title>
    <link>http://www.imediaconnection.com/content/17285.asp</link>
    <description><![CDATA[The report back from last week's FTC discussion about tracking and targeting should have all online advertisers worried, and scrambling to get involved. ]]></description>
    <author><![CDATA[Scott Nelson]]></author>
    <authorid><![CDATA[8368]]></authorid>
    <section><![CDATA[TARGETING]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nelson_scott_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2007]]></date>
</item><item>
    <title><![CDATA[5 tips for a deeper connection]]></title>
    <link>http://www.imediaconnection.com/content/17235.asp</link>
    <description><![CDATA[Offermatica's co-founder lists five easy ways to better reach your audience.]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_jamie_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2007]]></date>
</item><item>
    <title><![CDATA[The creative execution that's right for everyone]]></title>
    <link>http://www.imediaconnection.com/content/17234.asp</link>
    <description><![CDATA[With automated video ad personalization, serving the right ad to the right person could become a no-brainer. Read on for the benefits of this technology. ]]></description>
    <author><![CDATA[David Cannington]]></author>
    <authorid><![CDATA[7432]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cannington_david_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2007]]></date>
</item><item>
    <title><![CDATA[What it means to market to women]]></title>
    <link>http://www.imediaconnection.com/content/16716.asp</link>
    <description><![CDATA[The key to marketing to female consumers is understanding how women buyers think. Chrome Systems' general manager offers some helpful pointers. ]]></description>
    <author><![CDATA[Peter Batten]]></author>
    <authorid><![CDATA[4732]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/DI_batten_pete_70x70.jpg]]></image>
    <date><![CDATA[October 26, 2007]]></date>
</item><item>
    <title><![CDATA[Can social media deliver BT results?]]></title>
    <link>http://www.imediaconnection.com/content/16978.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">The promise of ad targeting based on social media consumption still remains largely unfulfilled. Radar Research's co-founder offers up a solution for the marketing disconnect between enthusiasm and advocacy. </SPAN>]]></description>
    <author><![CDATA[Marissa Gluck]]></author>
    <authorid><![CDATA[3855]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/071015_70x70.jpg]]></image>
    <date><![CDATA[October 15, 2007]]></date>
</item><item>
    <title><![CDATA[The general election and the rise of behavioral targeting]]></title>
    <link>http://www.imediaconnection.com/content/16929.asp</link>
    <description><![CDATA[Revenue Science's CEO says that consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising.]]></description>
    <author><![CDATA[Bill Gossman]]></author>
    <authorid><![CDATA[2264]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gossman_bill_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2007]]></date>
</item><item>
    <title><![CDATA[The missing link in the behavioral equation]]></title>
    <link>http://www.imediaconnection.com/content/16796.asp</link>
    <description><![CDATA[Advanced analytics hold new promise for optimizing the latest wave of targeting and delivery innovations for your brand. Exponential Inc.'s CEO explains. ]]></description>
    <author><![CDATA[Dilip DaSilva]]></author>
    <authorid><![CDATA[6034]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dasilva_dilip_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2007]]></date>
</item><item>
    <title><![CDATA[Surprising new ways to target]]></title>
    <link>http://www.imediaconnection.com/content/16781.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Marketers can take their campaigns to a new level with behavioral targeting in ways they may not have imagined. Geary Interactive's CEO explains.</SPAN>]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070926_70x70.jpg]]></image>
    <date><![CDATA[September 26, 2007]]></date>
</item><item>
    <title><![CDATA[The next big revenue generator]]></title>
    <link>http://www.imediaconnection.com/content/16524.asp</link>
    <description><![CDATA[You thought search was the biggest thing to hit online advertising? Just wait. Behavioral targeting will blow it out of the water.]]></description>
    <author><![CDATA[Dakota Sullivan]]></author>
    <authorid><![CDATA[523]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sullivan_dakota_70x70.JPG]]></image>
    <date><![CDATA[September 17, 2007]]></date>
</item><item>
    <title><![CDATA[Don't buy my data, unless it's from me]]></title>
    <link>http://www.imediaconnection.com/content/16543.asp</link>
    <description><![CDATA[By auctioning off my non-personally identifiable information, I was hoping to demonstrate the value in a data exchange ecosystem. But then things went wrong� ]]></description>
    <author><![CDATA[Highly Targeted ]]></author>
    <authorid><![CDATA[7196]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_trekguy_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2007]]></date>
</item><item>
    <title><![CDATA[Purchase behavior: the new behavioral thumbprint]]></title>
    <link>http://www.imediaconnection.com/content/16522.asp</link>
    <description><![CDATA[The keying of external purchase data profiles has opened up new options for evaluating online advertising. What does this mean for your brand?&nbsp; ]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[September 06, 2007]]></date>
</item><item>
    <title><![CDATA[How BT can and should change the industry]]></title>
    <link>http://www.imediaconnection.com/content/16408.asp</link>
    <description><![CDATA[Dave Morgan, founder of TACODA and Real Media, chats with iMedia about what he sees ahead personally, professionally and for BT. ]]></description>
    <author><![CDATA[Joe Kutchera]]></author>
    <authorid><![CDATA[5853]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kutchera_joe_70x70.jpg]]></image>
    <date><![CDATA[August 31, 2007]]></date>
</item><item>
    <title><![CDATA[MySpace, Facebook to use personal data]]></title>
    <link>http://www.imediaconnection.com/content/16407.asp</link>
    <description><![CDATA[Audience Marketplace's CEO explains&nbsp;that the detailed&nbsp;personal information available on social networks is what makes them so valuable.]]></description>
    <author><![CDATA[Noah Robinson]]></author>
    <authorid><![CDATA[3497]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robinson_noah_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2007]]></date>
</item><item>
    <title><![CDATA[How Coke was rewarded for its BT plan ]]></title>
    <link>http://www.imediaconnection.com/content/16346.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Coca-Cola's senior interactive brand manager explains how targeting helped My Coke Rewards exceed its brand objectives.</SPAN>]]></description>
    <author><![CDATA[Karna Crawford]]></author>
    <authorid><![CDATA[3020]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070822_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2007]]></date>
</item><item>
    <title><![CDATA[Would you pay $1 for this man's data?]]></title>
    <link>http://www.imediaconnection.com/content/16266.asp</link>
    <description><![CDATA[Want to own Mr. Data's non-personally identifiable information? Get it here, now.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chapell_alan_70x70.jpg]]></image>
    <date><![CDATA[August 16, 2007]]></date>
</item><item>
    <title><![CDATA[Putting the consumer first, literally]]></title>
    <link>http://www.imediaconnection.com/content/16145.asp</link>
    <description><![CDATA[As consumer roles and behaviors change, so too can online's ability to directly target and reach the right person with the right message.]]></description>
    <author><![CDATA[Brian Zeug]]></author>
    <authorid><![CDATA[6509]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zeug_brian_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2007]]></date>
</item><item>
    <title><![CDATA[How to reach your most valuable consumers]]></title>
    <link>http://www.imediaconnection.com/content/16094.asp</link>
    <description><![CDATA[Yahoo!'s CPG category development officer shares research showing behavioral targeting's effectiveness in reaching the <EM>right </EM>consumers.]]></description>
    <author><![CDATA[Brian Zeug]]></author>
    <authorid><![CDATA[6509]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zeug_brian_70x70.jpg]]></image>
    <date><![CDATA[August 09, 2007]]></date>
</item><item>
    <title><![CDATA[Improve the odds on your targeting guesses]]></title>
    <link>http://www.imediaconnection.com/content/16074.asp</link>
    <description><![CDATA[Offermatica's president demonstrates how to dramatically increase behavioral targeting results with minimal effort.]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_jamie_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2007]]></date>
</item><item>
    <title><![CDATA[How M&As tipped the scale in your favor]]></title>
    <link>http://www.imediaconnection.com/content/16053.asp</link>
    <description><![CDATA[Underscore Marketing's president explains how recent M&amp;As are delivering on promises made to media buyers during the first dotcom boom.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[August 02, 2007]]></date>
</item><item>
    <title><![CDATA[Your BT Cheat Sheet ]]></title>
    <link>http://www.imediaconnection.com/content/15969.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Geary Interactive's CEO offers this guide to </SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">clarify BT's function and impact within the online industry.</SPAN>]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070730_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2007]]></date>
</item><item>
    <title><![CDATA[Compete with Irresistible Content and Win]]></title>
    <link>http://www.imediaconnection.com/content/15774.asp</link>
    <description><![CDATA[With BT 3.0, advertisers can target -- and attract -- qualified prospects at their most distractible moments, across media. Zango's president explains.]]></description>
    <author><![CDATA[Daniel Todd]]></author>
    <authorid><![CDATA[5705]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_todd_daniel_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2007]]></date>
</item><item>
    <title><![CDATA[With TACODA in Tow, Will AOL Dominate?]]></title>
    <link>http://www.imediaconnection.com/content/15952.asp</link>
    <description><![CDATA[Once a titan, then a digital punchline, AOL grabbed headlines by plunking down a reported $275 million for TACODA. But will BT return AOL to dominance?]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2007]]></date>
</item><item>
    <title><![CDATA[Making Data Integration the Rule]]></title>
    <link>http://www.imediaconnection.com/content/15745.asp</link>
    <description><![CDATA[Some brave soul decided to auction his non-personally identifiable information on eBay. Here's what that means to the marketing industry.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chapell_alan_70x70.jpg]]></image>
    <date><![CDATA[July 16, 2007]]></date>
</item><item>
    <title><![CDATA[Retarget and Pump Up the Search Volume]]></title>
    <link>http://www.imediaconnection.com/content/15454.asp</link>
    <description><![CDATA[BlueLithium's CMO explains how to use behavioral targeting to take your search marketing program to the next level.]]></description>
    <author><![CDATA[Dakota Sullivan]]></author>
    <authorid><![CDATA[523]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sullivan_dakota_70x70.JPG]]></image>
    <date><![CDATA[July 11, 2007]]></date>
</item><item>
    <title><![CDATA[A Sneak Peek at What's Ahead for Targeting]]></title>
    <link>http://www.imediaconnection.com/content/15703.asp</link>
    <description><![CDATA[A Revenue Science account director examines how behavioral targeting has progressed overseas, providing a glimpse of BT's future here.]]></description>
    <author><![CDATA[Jeremy Mason]]></author>
    <authorid><![CDATA[4416]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mason_jeremy_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2007]]></date>
</item><item>
    <title><![CDATA[Take a Page from TV Networks]]></title>
    <link>http://www.imediaconnection.com/content/15655.asp</link>
    <description><![CDATA[Websites, like&nbsp;TV networks, should keep the homepage's "programming" fresh and relevant to each viewer.]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_jamie_70x70.jpg]]></image>
    <date><![CDATA[July 06, 2007]]></date>
</item><item>
    <title><![CDATA[Don't Target Your Customers into Oblivion]]></title>
    <link>http://www.imediaconnection.com/content/15658.asp</link>
    <description><![CDATA[Overtargeting isn't just a scale problem, it's a complex issue that owes its existence to a number of industry challenges.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2007]]></date>
</item><item>
    <title><![CDATA[3D Target Marketing for Better Results]]></title>
    <link>http://www.imediaconnection.com/content/15533.asp</link>
    <description><![CDATA[The next step for behavioral marketing avoids disconnects with consumers and provides a more consistent experience.]]></description>
    <author><![CDATA[Sean Quick]]></author>
    <authorid><![CDATA[4676]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_quick_sean_70x70.jpg]]></image>
    <date><![CDATA[June 27, 2007]]></date>
</item><item>
    <title><![CDATA[Targeting or Segmentation. Get the Difference?]]></title>
    <link>http://www.imediaconnection.com/content/15250.asp</link>
    <description><![CDATA[With so many advertisers stuck in Behavioral Marketing 101, Underscore Marketing's president explains how to take advantage of BT's strengths.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/targeting3_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2007]]></date>
</item><item>
    <title><![CDATA[Put Targeting Control in Users' Hands]]></title>
    <link>http://www.imediaconnection.com/content/14829.asp</link>
    <description><![CDATA[Behavioral targeting works. User-generated content gets response. BlueLithium's CMO says it's time to marry these two ideas.]]></description>
    <author><![CDATA[Dakota Sullivan]]></author>
    <authorid><![CDATA[523]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sullivan_dakota_70x70.JPG]]></image>
    <date><![CDATA[June 13, 2007]]></date>
</item><item>
    <title><![CDATA[The Targeting Solution You've Been Waiting For]]></title>
    <link>http://www.imediaconnection.com/content/15223.asp</link>
    <description><![CDATA[Find out how one tasty cookie can solve five targeting issues. LookSmart's Ari Kaufman explains.]]></description>
    <author><![CDATA[Ari Kaufman]]></author>
    <authorid><![CDATA[5170]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070606_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2007]]></date>
</item><item>
    <title><![CDATA[Tap the Sphere of Influence: 3 Secrets]]></title>
    <link>http://www.imediaconnection.com/content/15000.asp</link>
    <description><![CDATA[Smart marketers create their own social networks for customers, giving them the opportunity to self-identify and share information.]]></description>
    <author><![CDATA[Matt Heinz]]></author>
    <authorid><![CDATA[729]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_matt_heinz_70.jpg]]></image>
    <date><![CDATA[May 22, 2007]]></date>
</item><item>
    <title><![CDATA[Why BT is a Bargain]]></title>
    <link>http://www.imediaconnection.com/content/14964.asp</link>
    <description><![CDATA[With the industry�s insistence on measuring media delivery via reach, frequency and GRPs against demographic targets, behavioral targeting can get overlooked. Underscore Marketing�s president explains why it shouldn't.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[May 17, 2007]]></date>
</item><item>
    <title><![CDATA[The Pitfalls of Over-Targeting]]></title>
    <link>http://www.imediaconnection.com/content/14802.asp</link>
    <description><![CDATA[It's important to reduce media waste, but there is such a thing as too small a slice of the targeting pie. ]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070509_70x70.jpg]]></image>
    <date><![CDATA[May 09, 2007]]></date>
</item><item>
    <title><![CDATA[Clear Up Confusion and Cash in on BT]]></title>
    <link>http://www.imediaconnection.com/content/14605.asp</link>
    <description><![CDATA[Knowing what you're buying can dispel confusion and increase ad investment. Revenue Science's chief revenue officer provides the questions to ask.]]></description>
    <author><![CDATA[Jeff Hirsch]]></author>
    <authorid><![CDATA[848]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hirsch_jeff_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2007]]></date>
</item><item>
    <title><![CDATA[Why Your Creative Needs to Catch Up]]></title>
    <link>http://www.imediaconnection.com/content/14615.asp</link>
    <description><![CDATA[Tweak your creative to reach the consumer you're really after. TACODA's Dave Morgan shows you how.]]></description>
    <author><![CDATA[Dave Morgan]]></author>
    <authorid><![CDATA[263]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070425_70x70.jpg]]></image>
    <date><![CDATA[April 25, 2007]]></date>
</item><item>
    <title><![CDATA[Getting Ads to the Right Eyeballs]]></title>
    <link>http://www.imediaconnection.com/content/14559.asp</link>
    <description><![CDATA["Fishing From a Barrel" author Rob Graham explains how to put the right ads in front of the right people.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2007]]></date>
</item><item>
    <title><![CDATA[Google Gobbles DoubleClick... Now What?]]></title>
    <link>http://www.imediaconnection.com/content/14454.asp</link>
    <description><![CDATA[For display advertising to grow, reach and engagement have to go together or nobody wins.]]></description>
    <author><![CDATA[Bill Gossman]]></author>
    <authorid><![CDATA[2264]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gossman_bill_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2007]]></date>
</item><item>
    <title><![CDATA[Moving Beyond Event-Based Targeting]]></title>
    <link>http://www.imediaconnection.com/content/14391.asp</link>
    <description><![CDATA[There are many different kinds of behavioral targeting, from event based to site-side and beyond. Find out what you're missing.<BR>]]></description>
    <author><![CDATA[Ari Kaufman]]></author>
    <authorid><![CDATA[5170]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kaufman_ari_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2007]]></date>
</item><item>
    <title><![CDATA[6 Tips to Launch Your BT Campaign]]></title>
    <link>http://www.imediaconnection.com/content/14242.asp</link>
    <description><![CDATA[Mediaplex's senior director of product management outlines six steps to foolproof targeting.]]></description>
    <author><![CDATA[Sean Quick]]></author>
    <authorid><![CDATA[4676]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_quick_sean_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2007]]></date>
</item><item>
    <title><![CDATA[Target Audience, Not Sites]]></title>
    <link>http://www.imediaconnection.com/content/14063.asp</link>
    <description><![CDATA[ALMONDNET's CEO responds to TACODA's Curt Viebranz and his article on the lack of transparency in ad networks.<BR>]]></description>
    <author><![CDATA[Roy Shkedi]]></author>
    <authorid><![CDATA[4787]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_almondnet_70x70.jpg]]></image>
    <date><![CDATA[March 29, 2007]]></date>
</item><item>
    <title><![CDATA[Use Social Networks to Target Ads]]></title>
    <link>http://www.imediaconnection.com/content/14061.asp</link>
    <description><![CDATA[Seethroo's CEO&nbsp;speaks about&nbsp;how&nbsp;the company&nbsp;uses Web 2.0 behavioral patterns to target&nbsp;audiences.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[March 22, 2007]]></date>
</item><item>
    <title><![CDATA[How to Conquer an Inventory Crisis]]></title>
    <link>http://www.imediaconnection.com/content/14012.asp</link>
    <description><![CDATA[Find out what to do when the inventory you want isn't available.]]></description>
    <author><![CDATA[Eric L. Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070314_70x70.jpg]]></image>
    <date><![CDATA[March 14, 2007]]></date>
</item><item>
    <title><![CDATA[The Ethics of Behavioral Targeting]]></title>
    <link>http://www.imediaconnection.com/content/13902.asp</link>
    <description><![CDATA[When does our fascination with media technology end up contributing to something more than we are comfortable with?]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[March 07, 2007]]></date>
</item><item>
    <title><![CDATA[3 Steps to Targeting Nirvana]]></title>
    <link>http://www.imediaconnection.com/content/13837.asp</link>
    <description><![CDATA[Behavioral targeting can be hit or miss. Here's how to sift through a lot of dirt to find the nuggets of gold.<BR>]]></description>
    <author><![CDATA[Bennett Zucker]]></author>
    <authorid><![CDATA[1241]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zucker_bennett_70x70.jpg]]></image>
    <date><![CDATA[March 01, 2007]]></date>
</item><item>
    <title><![CDATA[Target Better, Reduce Costs?]]></title>
    <link>http://www.imediaconnection.com/content/13692.asp</link>
    <description><![CDATA[Industry insiders weigh in on whether behavioral targeting enables advertisers to spend less while getting better results.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[February 22, 2007]]></date>
</item><item>
    <title><![CDATA[Gaining Ground with Behavioral Targeting]]></title>
    <link>http://www.imediaconnection.com/content/13640.asp</link>
    <description><![CDATA[In the rapidly developing world of online marketing, Mediaplex's Sean Quick points out the different facets of behavioral marketing for the biggest gain.]]></description>
    <author><![CDATA[Sean Quick]]></author>
    <authorid><![CDATA[4676]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_quick_sean_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2007]]></date>
</item><item>
    <title><![CDATA[Snapple's Recipe for Tasty Targeting]]></title>
    <link>http://www.imediaconnection.com/content/13598.asp</link>
    <description><![CDATA[Discover how this big brand targeted its ideal customers, and what they learned along the way.]]></description>
    <author><![CDATA[Dave Morgan]]></author>
    <authorid><![CDATA[263]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070212_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2007]]></date>
</item><item>
    <title><![CDATA[Let Search be Your Targeting Guide]]></title>
    <link>http://www.imediaconnection.com/content/13463.asp</link>
    <description><![CDATA[Behavioral targeting's true value is its ability to deliver ads to those who have displayed -- through search -- intent to purchase. AlmondNet's founder and CEO explains.]]></description>
    <author><![CDATA[Roy Shkedi]]></author>
    <authorid><![CDATA[4787]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/targeting3_70x70.jpg]]></image>
    <date><![CDATA[February 08, 2007]]></date>
</item><item>
    <title><![CDATA[Targeting Secrets of 5 Industries]]></title>
    <link>http://www.imediaconnection.com/content/13420.asp</link>
    <description><![CDATA[See how behavioral targeting can tackle big marketing challenges.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070131_70x70.jpg]]></image>
    <date><![CDATA[January 31, 2007]]></date>
</item><item>
    <title><![CDATA[2007: The Year of People vs. Pages]]></title>
    <link>http://www.imediaconnection.com/content/13359.asp</link>
    <description><![CDATA[Revenue Science's president and CEO shares five predictions for 2007, the year that the attention economy will take hold.]]></description>
    <author><![CDATA[Bill Gossman]]></author>
    <authorid><![CDATA[2264]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gossman_bill_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2007]]></date>
</item><item>
    <title><![CDATA[Top Secret BT Tips for Retailers]]></title>
    <link>http://www.imediaconnection.com/content/13257.asp</link>
    <description><![CDATA[Behavioral targeting offers retailers great potential, but NetPlus Marketing's president and&nbsp;CSO says they must rethink how they calculate ROI.]]></description>
    <author><![CDATA[Denise E. Zimmerman ]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[January 25, 2007]]></date>
</item><item>
    <title><![CDATA[Segment to Get More ROI from Targeting]]></title>
    <link>http://www.imediaconnection.com/content/13192.asp</link>
    <description><![CDATA[Revenue Science's account director shares&nbsp;five tips for building better audience segments.]]></description>
    <author><![CDATA[Jeremy Mason]]></author>
    <authorid><![CDATA[4416]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mason_jeremy_70x70.jpg]]></image>
    <date><![CDATA[January 16, 2007]]></date>
</item><item>
    <title><![CDATA[Retargeting: There's More Than 1 Tactic]]></title>
    <link>http://www.imediaconnection.com/content/13156.asp</link>
    <description><![CDATA[Technology is making it easier to bucket your site's users and market to them more effectively. Underscore Marketing's president shows you the nuts and bolts.]]></description>
    <author><![CDATA[Tom  Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2007]]></date>
</item><item>
    <title><![CDATA[Quick & Painless Targeting Tips]]></title>
    <link>http://www.imediaconnection.com/content/12900.asp</link>
    <description><![CDATA[Use these tips to get results without wasting too much time defining behavioral segments.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/061218_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2006]]></date>
</item><item>
    <title><![CDATA[Get More from Your BT Campaign]]></title>
    <link>http://www.imediaconnection.com/content/12773.asp</link>
    <description><![CDATA[Revenue Science Chief Revenue Officer Jeff Hirsch speaks with our news editor about his company, BT tips and what's ahead in the field.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_park_roger_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2006]]></date>
</item><item>
    <title><![CDATA[An Improved Version of BT]]></title>
    <link>http://www.imediaconnection.com/content/12629.asp</link>
    <description><![CDATA[Is straight BT the answer? Underscore Marketing's COO explains that coupling site-side behavior with display media served on the web might be a better solution.&nbsp;]]></description>
    <author><![CDATA[Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_porres_eric_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2006]]></date>
</item><item>
    <title><![CDATA[Targeting Hard-to-Reach Customers]]></title>
    <link>http://www.imediaconnection.com/content/12575.asp</link>
    <description><![CDATA[With available inventory getting tighter and prices increasing, here's how to target audiences in new and innovative ways without breaking the bank.]]></description>
    <author><![CDATA[Pam Stein]]></author>
    <authorid><![CDATA[175]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stein_pam_70x70.jpg]]></image>
    <date><![CDATA[November 29, 2006]]></date>
</item><item>
    <title><![CDATA[Using BT to Dodge the Undesirable]]></title>
    <link>http://www.imediaconnection.com/content/15550.asp</link>
    <description><![CDATA[If 20 percent of your customers drag down your company's profitability, can you use behavioral targeting to avoid showing these people your ads? Underscore Marketing's president has the story. ]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[November 22, 2006]]></date>
</item><item>
    <title><![CDATA[Where Does BT Go From Here?]]></title>
    <link>http://www.imediaconnection.com/content/12467.asp</link>
    <description><![CDATA[In the wake of FTC hearings and advocacy groups calling for more regulation regarding data collection, industry insiders give their thoughts on the future of behavioral targeting.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[November 16, 2006]]></date>
</item><item>
    <title><![CDATA[How to Create BT Segments]]></title>
    <link>http://www.imediaconnection.com/content/12299.asp</link>
    <description><![CDATA[Publishers-- learn how to create a well-defined segment of users&nbsp;from Revenue Science's account director.]]></description>
    <author><![CDATA[Jeremy Mason]]></author>
    <authorid><![CDATA[4416]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mason_jeremy_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2006]]></date>
</item><item>
    <title><![CDATA[5 Targeting Success Stories]]></title>
    <link>http://www.imediaconnection.com/content/12221.asp</link>
    <description><![CDATA[Check out these successful targeting executions in various verticals and learn how their campaigns can improve your ROI. ]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[October 30, 2006]]></date>
</item><item>
    <title><![CDATA[When Out-of-Context Outperforms]]></title>
    <link>http://www.imediaconnection.com/content/11892.asp</link>
    <description><![CDATA[BlueLithium execs highlight data that show behaviorally targeted ads placed out of context convert better for some product categories than in-context ads.]]></description>
    <author><![CDATA[Dakota Sullivan and Dave Zinman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_blueLithium_70x70.gif]]></image>
    <date><![CDATA[October 30, 2006]]></date>
</item><item>
    <title><![CDATA[Forrester: On-Site BT is a Top Strategy]]></title>
    <link>http://www.imediaconnection.com/content/11790.asp</link>
    <description><![CDATA[Touch Clarity's CMO shares results from recent Forrester research that show a relatively unknown tech solution has catapulted in significance-- and investment.]]></description>
    <author><![CDATA[Brent Hieggelke]]></author>
    <authorid><![CDATA[4337]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hieggelke_brent_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2006]]></date>
</item><item>
    <title><![CDATA[5 Step Plan for BT Beginners]]></title>
    <link>http://www.imediaconnection.com/content/10785.asp</link>
    <description><![CDATA[Learn how to build a better marketing plan with behavioral targeting.]]></description>
    <author><![CDATA[Jack Smith]]></author>
    <authorid><![CDATA[3789]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_smith_jack_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2006]]></date>
</item><item>
    <title><![CDATA[Advertisers Weigh in on BT]]></title>
    <link>http://www.imediaconnection.com/content/10355.asp</link>
    <description><![CDATA[We asked some Amelia Island iMedia Summit attendees their thoughts on behavorial targeting. Here's what they had to say.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70.jpg]]></image>
    <date><![CDATA[July 19, 2006]]></date>
</item><item>
    <title><![CDATA[The Key to Engagement: Ads People Want]]></title>
    <link>http://www.imediaconnection.com/content/10327.asp</link>
    <description><![CDATA[In his first iMedia byline, the Tacoda CEO talks about what engagement is, what it isn't, and what we need to do in order to engage with consumers.]]></description>
    <author><![CDATA[Dave Morgan]]></author>
    <authorid><![CDATA[263]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_morgan_dave_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2006]]></date>
</item><item>
    <title><![CDATA[Behavioral Retargeting 101]]></title>
    <link>http://www.imediaconnection.com/content/10276.asp</link>
    <description><![CDATA[What is retargeting and what does it mean for you? Chapell Associates' manager of market intelligence explains.]]></description>
    <author><![CDATA[Isaac Scarborough]]></author>
    <authorid><![CDATA[3899]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_scarborough_isaac_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2006]]></date>
</item><item>
    <title><![CDATA[BT, Contextual Targeting and Video]]></title>
    <link>http://www.imediaconnection.com/content/10199.asp</link>
    <description><![CDATA[Tremor Network's Jason Glickman chats about ad networks, interactive and combining behavioral and contextual targeting with video]]></description>
    <author><![CDATA[Corey Kronengold]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/target1_70x70.jpg]]></image>
    <date><![CDATA[June 28, 2006]]></date>
</item><item>
    <title><![CDATA[Derail Your Competition with Conquest Ads]]></title>
    <link>http://www.imediaconnection.com/content/10228.asp</link>
    <description><![CDATA[Add your brand into the consumer's consideration set� even when the consumer is eyeing your competitor's product.]]></description>
    <author><![CDATA[Mitch Lowe]]></author>
    <authorid><![CDATA[3517]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lowe_mitch_70x70.jpg]]></image>
    <date><![CDATA[June 28, 2006]]></date>
</item><item>
    <title><![CDATA[The Death of Mass Marketing]]></title>
    <link>http://www.imediaconnection.com/content/10063.asp</link>
    <description><![CDATA[eMarketer looks at the rise of ad targeting.]]></description>
    <author><![CDATA[David Hallerman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[June 16, 2006]]></date>
</item><item>
    <title><![CDATA[When Bad Performance is Good]]></title>
    <link>http://www.imediaconnection.com/content/9909.asp</link>
    <description><![CDATA[DRIVEpm's president explains why filtering is the mirror-twin of targeting and how it can generate equally effective results.]]></description>
    <author><![CDATA[Scott Howe]]></author>
    <authorid><![CDATA[779]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_howe_scott_70.jpg]]></image>
    <date><![CDATA[June 13, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Q&A with EchoTarget's Greg Smith]]></title>
    <link>http://www.imediaconnection.com/content/9850.asp</link>
    <description><![CDATA[iMedia's executive editor talks with EchoTarget's CEO about the differences among BT solutions, how to choose a vendor and more.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[June 06, 2006]]></date>
</item><item>
    <title><![CDATA[BT Puts Theory into Practice Online]]></title>
    <link>http://www.imediaconnection.com/content/9829.asp</link>
    <description><![CDATA[The Revenue Science president and CEO illustrates how the evolution of online advertising is a great reflection of how academics study the mass media.]]></description>
    <author><![CDATA[Bill Gossman]]></author>
    <authorid><![CDATA[2264]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gossman_bill_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2006]]></date>
</item><item>
    <title><![CDATA[Getting More from BT]]></title>
    <link>http://www.imediaconnection.com/content/9736.asp</link>
    <description><![CDATA[DRIVEpm's president steps into the shoes of a &quot;concerned marketer&quot; to write a letter about how careless behavioral targeting can go wrong, and what marketers can do to protect themselves.]]></description>
    <author><![CDATA[Scott Howe]]></author>
    <authorid><![CDATA[779]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_howe_scott_70.jpg]]></image>
    <date><![CDATA[June 02, 2006]]></date>
</item><item>
    <title><![CDATA[Consumers Respond to BT]]></title>
    <link>http://www.imediaconnection.com/content/9651.asp</link>
    <description><![CDATA[Bill Harvey, author of TACODA's recent behavioral vs. contextual targeting studies, explains the significance of the results.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harvey_bill_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2006]]></date>
</item><item>
    <title><![CDATA[Maximize Web Encounters by Retargeting]]></title>
    <link>http://www.imediaconnection.com/content/9589.asp</link>
    <description><![CDATA[The director of product development at Vendare explains how to develop a retargeting plan.]]></description>
    <author><![CDATA[Adam Glantz]]></author>
    <authorid><![CDATA[2526]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_glantz_adam_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2006]]></date>
</item><item>
    <title><![CDATA[Behavioral Targeting's Effect on ROI]]></title>
    <link>http://www.imediaconnection.com/content/9546.asp</link>
    <description><![CDATA[The 24/7 Real Media SVP of media and technology presents charts and data to help educate marketers. ]]></description>
    <author><![CDATA[Ari Bluman]]></author>
    <authorid><![CDATA[1390]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bluman_ari_70x70.jpg]]></image>
    <date><![CDATA[May 11, 2006]]></date>
</item><item>
    <title><![CDATA[4 Steps to Better Campaign Performance]]></title>
    <link>http://www.imediaconnection.com/content/9413.asp</link>
    <description><![CDATA[The VP of optimization services at DoubleClick explains why targeting alone is not enough.]]></description>
    <author><![CDATA[Brad Bender]]></author>
    <authorid><![CDATA[3851]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bender_brad_70.jpg]]></image>
    <date><![CDATA[May 02, 2006]]></date>
</item><item>
    <title><![CDATA[4 Ways to Make BT Better]]></title>
    <link>http://www.imediaconnection.com/content/9386.asp</link>
    <description><![CDATA[From easier executions to giving consumers more notice, here's how BT can move the industry forward.]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marcus_nanette_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2006]]></date>
</item><item>
    <title><![CDATA[Exclusive Q&A with the NY AG's Office]]></title>
    <link>http://www.imediaconnection.com/content/9263.asp</link>
    <description><![CDATA[Ken Dreifach, chief of the Internet Bureau in the Office of New York Attorney General Eliot Spitzer, talks about legal issues facing the online media world.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ny_attorneygen_seal_70x70.gif]]></image>
    <date><![CDATA[April 26, 2006]]></date>
</item><item>
    <title><![CDATA[Behavioral Targeting Best Practices]]></title>
    <link>http://www.imediaconnection.com/content/9114.asp</link>
    <description><![CDATA[Get your customer to the point of purchase with the right message at the right time, every time.]]></description>
    <author><![CDATA[Marla R. Schimke]]></author>
    <authorid><![CDATA[3898]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schimke_marla_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with WhenU's Bill Day]]></title>
    <link>http://www.imediaconnection.com/content/9019.asp</link>
    <description><![CDATA[Chapell &amp; Associates' president talks with WhenU's CEO about providing consumers value, branding, privacy and more.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_day_bill_70x70.jpg]]></image>
    <date><![CDATA[April 12, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A With Claria's Scott Eagle]]></title>
    <link>http://www.imediaconnection.com/content/8914.asp</link>
    <description><![CDATA[Our&nbsp;managing editor asks Claria EVP/CMO&nbsp;Scott Eagle about the company's new product and its decision to leave the adware business.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_eagle_scott_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2006]]></date>
</item><item>
    <title><![CDATA[A Case for Behavioral Targeting]]></title>
    <link>http://www.imediaconnection.com/content/8819.asp</link>
    <description><![CDATA[The president/creative director for Basement Inc. highlights results from the behavioral targeting element of a campaign, and provides insights as to why BT works.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schumacher_doug_70x70.jpg]]></image>
    <date><![CDATA[March 28, 2006]]></date>
</item><item>
    <title><![CDATA[Five BT Companies Reviewed]]></title>
    <link>http://www.imediaconnection.com/content/8751.asp</link>
    <description><![CDATA[We examine the leading behavioral targeting companies and their capabilities.]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pietroforte_nanette_70.jpg]]></image>
    <date><![CDATA[March 22, 2006]]></date>
</item><item>
    <title><![CDATA[Is There an Inventory Crisis?]]></title>
    <link>http://www.imediaconnection.com/content/8713.asp</link>
    <description><![CDATA[David L. Smith, CEO of Mediasmith, examines the state of web inventory today and what marketers can do tomorrow.]]></description>
    <author><![CDATA[David L. Smith]]></author>
    <authorid><![CDATA[141]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 20, 2006]]></date>
</item><item>
    <title><![CDATA[How Behavioral Targeting Fuels DR]]></title>
    <link>http://www.imediaconnection.com/content/8558.asp</link>
    <description><![CDATA[NetPlus Marketing's president and chief strategy officer discusses the key elements for leveraging behavioral targeting to increase customer understanding and response.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2006]]></date>
</item><item>
    <title><![CDATA[BT Engages with People, Not Pages]]></title>
    <link>http://www.imediaconnection.com/content/8583.asp</link>
    <description><![CDATA[Revenue Science's president and CEO talks about Battelle's &quot;The Search&quot; and explains why behavioral targeting is the perfect complement to search.]]></description>
    <author><![CDATA[Bill Gossman]]></author>
    <authorid><![CDATA[2264]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gossman_bill_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2006]]></date>
</item><item>
    <title><![CDATA[Targeting Japanese Behavior]]></title>
    <link>http://www.imediaconnection.com/content/8399.asp</link>
    <description><![CDATA[Through a unique partnership with Japan�s DAC, Revenue Science brings behavioral targeting to Japan.]]></description>
    <author><![CDATA[Elizabeth M. Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lloyd_elizabeth_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2006]]></date>
</item><item>
    <title><![CDATA[BT: Like Shopping.com for Marketers]]></title>
    <link>http://www.imediaconnection.com/content/8384.asp</link>
    <description><![CDATA[Poindexter Systems' SVP of client services describes how behavioral targeting helps marketers narrow down their placement choices.]]></description>
    <author><![CDATA[Leon Zemel]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zemel_leon_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2006]]></date>
</item><item>
    <title><![CDATA[BT: A Key to the Future of Marketing]]></title>
    <link>http://www.imediaconnection.com/content/8224.asp</link>
    <description><![CDATA[In this interview with Draft's Brad Back, he tells us how to leverage consumer behavior knowledge for marketing on many levels.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_back_brad_70.jpg]]></image>
    <date><![CDATA[February 13, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: The Future of BT]]></title>
    <link>http://www.imediaconnection.com/content/8134.asp</link>
    <description><![CDATA[Masha Geller talks with Revenue Science's Nick Johnson and Internet Broadcasting's Adam Gordon about where behavioral targeting is headed.]]></description>
    <author><![CDATA[Masha Geller]]></author>
    <authorid><![CDATA[2525]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[February 08, 2006]]></date>
</item><item>
    <title><![CDATA[The Evolution of Behaviorial Targeting]]></title>
    <link>http://www.imediaconnection.com/content/8170.asp</link>
    <description><![CDATA[What�s next for behavioral targeting? Technology providers discuss obstacles, effectiveness and where it�s all going. ]]></description>
    <author><![CDATA[Rob Graham]]></author>
    <authorid><![CDATA[2093]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 06, 2006]]></date>
</item><item>
    <title><![CDATA[Behavioral Targeting Has More Visibility]]></title>
    <link>http://www.imediaconnection.com/content/8121.asp</link>
    <description><![CDATA[A recent study shows that behavioral targeting is more engaging than contextual, particularly with increased frequency.]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pietroforte_nanette_70.jpg]]></image>
    <date><![CDATA[February 01, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: The Power of BT]]></title>
    <link>http://www.imediaconnection.com/content/8084.asp</link>
    <description><![CDATA[Next Century Media's CEO reports on research that shows&nbsp;behavioral targeting to be more effective than contextual targeting.]]></description>
    <author><![CDATA[Bill Harvey]]></author>
    <authorid><![CDATA[2409]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[January 31, 2006]]></date>
</item><item>
    <title><![CDATA[Retargeting Will Feature in Your Future ]]></title>
    <link>http://www.imediaconnection.com/content/7907.asp</link>
    <description><![CDATA[Even in an environment where online ad targeting becomes more effective every day, retargeting is something special.]]></description>
    <author><![CDATA[Jack Smith]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_smith_jack_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2006]]></date>
</item><item>
    <title><![CDATA[Behavioral Targeting & Social Networking]]></title>
    <link>http://www.imediaconnection.com/content/7831.asp</link>
    <description><![CDATA[Tracking how consumers behave when they're on their favorite sites -- is this a perfect storm for advertising?]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 16, 2006]]></date>
</item><item>
    <title><![CDATA[Six Targeting Ideas for '06]]></title>
    <link>http://www.imediaconnection.com/content/7728.asp</link>
    <description><![CDATA[DRIVEpm's president gives advice on how to boost success of your targeting efforts this year.]]></description>
    <author><![CDATA[Scott Howe]]></author>
    <authorid><![CDATA[779]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_howe_scott_70.jpg]]></image>
    <date><![CDATA[January 12, 2006]]></date>
</item><item>
    <title><![CDATA[A Lighthearted Look Ahead at Targeting]]></title>
    <link>http://www.imediaconnection.com/content/7597.asp</link>
    <description><![CDATA[Revenue Science's president and CEO mixes sure bets and long shots in his list of behavioral targeting predictions for 2006.]]></description>
    <author><![CDATA[Bill Gossman]]></author>
    <authorid><![CDATA[2264]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gossman_bill_70x70.jpg]]></image>
    <date><![CDATA[January 02, 2006]]></date>
</item><item>
    <title><![CDATA[Content, Targeting & Advertising]]></title>
    <link>http://www.imediaconnection.com/content/7555.asp</link>
    <description><![CDATA[AdValiant's president describes how behavioral targeting boosts the value of content in a post-Google world.]]></description>
    <author><![CDATA[Peter Bordes]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bordes_peter_70x70.jpg]]></image>
    <date><![CDATA[December 20, 2005]]></date>
</item><item>
    <title><![CDATA[Targeting, Search & Privacy Concerns]]></title>
    <link>http://www.imediaconnection.com/content/7595.asp</link>
    <description><![CDATA[As search engines begin to employ behavioral targeting techniques, privacy issues are beginning to smolder; Chapell &amp; Associates' president reports.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chapell_alan_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2005]]></date>
</item><item>
    <title><![CDATA[Claria Expands Behavioral Technology]]></title>
    <link>http://www.imediaconnection.com/content/7474.asp</link>
    <description><![CDATA[Early next year, Claria will introduce Personal Web, a software download that will serve up content recommendations to consumers' home pages.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[December 13, 2005]]></date>
</item><item>
    <title><![CDATA[Personalizing Search]]></title>
    <link>http://www.imediaconnection.com/content/7422.asp</link>
    <description><![CDATA[There are two models of personalized search emerging, one of which focuses on user input (behavior).]]></description>
    <author><![CDATA[Isaac Scarborough]]></author>
    <authorid><![CDATA[3899]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_scarborough_isaac_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2005]]></date>
</item><item>
    <title><![CDATA[Targeting for Dummies]]></title>
    <link>http://www.imediaconnection.com/content/7349.asp</link>
    <description><![CDATA[DRIVE Performance Media's president gives you a step-by-step plan to create a successful online targeting program.]]></description>
    <author><![CDATA[Scott Howe]]></author>
    <authorid><![CDATA[779]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_howe_scott_70.jpg]]></image>
    <date><![CDATA[November 28, 2005]]></date>
</item><item>
    <title><![CDATA[MSN Late to Search Market with New Tools]]></title>
    <link>http://www.imediaconnection.com/content/7208.asp</link>
    <description><![CDATA[Although late, MSN delivers a powerful new tool for advertisers, the first in a new campaign to lead the online ad space.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[November 22, 2005]]></date>
</item><item>
    <title><![CDATA[Automotive Industry Drives Behavioral]]></title>
    <link>http://www.imediaconnection.com/content/7289.asp</link>
    <description><![CDATA[A panel at a recent automotive summit discussed the significance of behavioral targeting, issues still to solve and what the future holds. ]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70.jpg]]></image>
    <date><![CDATA[November 15, 2005]]></date>
</item><item>
    <title><![CDATA[Behavioral Targeting -- Just the Facts]]></title>
    <link>http://www.imediaconnection.com/content/7159.asp</link>
    <description><![CDATA[Revenue Science's&nbsp;CEO explains why behavioral targeting minimizes advertising costs and maximizes visibility.]]></description>
    <author><![CDATA[Bill Gossman]]></author>
    <authorid><![CDATA[2264]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gossman_bill_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2005]]></date>
</item><item>
    <title><![CDATA[Targeting Review: DRIVEpm ]]></title>
    <link>http://www.imediaconnection.com/content/7072.asp</link>
    <description><![CDATA[Contributor Robert Moskowitz gets under the hood of DRIVEpm, AQuantive's new targeting division.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[October 27, 2005]]></date>
</item><item>
    <title><![CDATA[Safecount Q&A with Starcom's Mike Zeman]]></title>
    <link>http://www.imediaconnection.com/content/6797.asp</link>
    <description><![CDATA[Brad Berens chats with Safecount board member Mike Zeman about the fight to save cookies. ]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zeman_mike_70x70.jpg]]></image>
    <date><![CDATA[September 22, 2005]]></date>
</item><item>
    <title><![CDATA[Targeting Technology Steps Forward]]></title>
    <link>http://www.imediaconnection.com/content/5834.asp</link>
    <description><![CDATA[A look at where the trend toward precision delivery of content is going.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_targeting3_100x100.jpg]]></image>
    <date><![CDATA[May 18, 2005]]></date>
</item><item>
    <title><![CDATA[Spyware, Adware, and the Future]]></title>
    <link>http://www.imediaconnection.com/content/5818.asp</link>
    <description><![CDATA[New iMedia contributor Isaac Scarborough of Chapell &amp; Associates reports on last week's NAI conference on spyware.]]></description>
    <author><![CDATA[Isaac Scarborough]]></author>
    <authorid><![CDATA[3899]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/adware.jpg]]></image>
    <date><![CDATA[May 17, 2005]]></date>
</item><item>
    <title><![CDATA[The Fittest Will Survive]]></title>
    <link>http://www.imediaconnection.com/content/5799.asp</link>
    <description><![CDATA[Revenue Science's Bill Gossman explains why, in a Darwinian world, the IP-fueled internet model will win the evolutionary war.]]></description>
    <author><![CDATA[Bill Gossman]]></author>
    <authorid><![CDATA[2264]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/chimp.jpg]]></image>
    <date><![CDATA[May 16, 2005]]></date>
</item><item>
    <title><![CDATA[The Debate over Cookies Must Go Further]]></title>
    <link>http://www.imediaconnection.com/content/5754.asp</link>
    <description><![CDATA[Poindexter Systems' Rich Person asserts that the industry just needs a new recipe.]]></description>
    <author><![CDATA[Rich Person]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cookies_100x100.jpg]]></image>
    <date><![CDATA[May 12, 2005]]></date>
</item><item>
    <title><![CDATA[Why Branding Ads Will Work on the Web]]></title>
    <link>http://www.imediaconnection.com/content/5668.asp</link>
    <description><![CDATA[New contributor George Simpson writes in with a defense of why online precision targeting and brand advertising are two great tastes that go together.]]></description>
    <author><![CDATA[George Simpson]]></author>
    <authorid><![CDATA[4675]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_targeting3_100x100.jpg]]></image>
    <date><![CDATA[May 04, 2005]]></date>
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