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 <title>iMedia Connection: Verticals - XML for .NET - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
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    <title><![CDATA[Can digital rebuild trust in financial services?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/4O1kTSEYZfQ/24764.asp</link>
    <description><![CDATA[Can the financial sector bounce back in the public eye? See how these embattled companies can leverage social tools to regain trust while boosting branding.]]></description>
    <author><![CDATA[Kristin Della Volpe]]></author>
    <authorid><![CDATA[16092]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_della_volpe_kristin_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24764.asp</feedburner:origLink></item><item>
    <title><![CDATA[How financial marketers are staying afloat]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/OxphUp9TA6Q/20901.asp</link>
    <description><![CDATA[With a potential economic depression at the forefront of customers' minds, financial institutions focus on building trust in a changing world.]]></description>
    <author><![CDATA[Kristin Della Volpe]]></author>
    <authorid><![CDATA[16092]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_della_volpe_kristin_70x70.jpg]]></image>
    <date><![CDATA[October 22, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20901.asp</feedburner:origLink></item><item>
    <title><![CDATA[Selling Drugs like Cereal]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/Kzy6FHa0rzQ/15393.asp</link>
    <description><![CDATA[The CEO of a health-focused ad network shares the challenges of pharmaceutical companies and how industry changes may boost their online presence.]]></description>
    <author><![CDATA[Robert Kadar]]></author>
    <authorid><![CDATA[338]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kadar_robert_70x70.jpg]]></image>
    <date><![CDATA[July 02, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15393.asp</feedburner:origLink></item><item>
    <title><![CDATA[Newspapers Fight Back Online]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/WgfIPfulvjc/13544.asp</link>
    <description><![CDATA[Right Media's VP reports in from the Newspaper Association of America's marketing conference with some insight on the industry's future. Hint: Think online and local.]]></description>
    <author><![CDATA[Bennett Zucker]]></author>
    <authorid><![CDATA[1241]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zucker_bennett_70x70.jpg]]></image>
    <date><![CDATA[February 08, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13544.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Score: Online Retail is Strong]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/Xq8XXC6nSFo/12468.asp</link>
    <description><![CDATA[Early indicators observed by the research company forecast a healthy holiday spending season online.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/comscore_70x70.jpg]]></image>
    <date><![CDATA[November 16, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12468.asp</feedburner:origLink></item><item>
    <title><![CDATA[Coming Soon: The "Know-It-All" Patient]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/0zqgB0YR52I/12231.asp</link>
    <description><![CDATA[It could be a health marketer's worst nightmare-- or a dream come true. The "know-it-all" patient has arrived on the internet. HealthCentral Network's GM has the story.]]></description>
    <author><![CDATA[Bill Allman]]></author>
    <authorid><![CDATA[4037]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_allman_bill_70x70.jpg]]></image>
    <date><![CDATA[October 31, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12231.asp</feedburner:origLink></item><item>
    <title><![CDATA[Search Drives Beauty Product Purchases]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/7Dw2-1vup9w/11865.asp</link>
    <description><![CDATA[eMarketer reports that consumers are influenced by search results when making beauty product purchases.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[October 24, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11865.asp</feedburner:origLink></item><item>
    <title><![CDATA[CPG Advertisers Favor Online]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/GwXrsEcq3Q8/11801.asp</link>
    <description><![CDATA[Health and beauty brands favored the internet to TV and magazines as they reallocated ad dollars in the first half of 2006.]]></description>
    <author><![CDATA[Lisa Phillips]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[October 20, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11801.asp</feedburner:origLink></item><item>
    <title><![CDATA[Podcast: Online Travel]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/_aQqRLEmAGE/11500.asp</link>
    <description><![CDATA[Our managing editor sits down with Dean Harris, CMO of Kayak.com, to discuss online travel, vertical search and user-generated content at the recent iMedia Brand Summit.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70(1).gif]]></image>
    <date><![CDATA[October 04, 2006]]></date>
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    <title><![CDATA[The Score: Why Sports Can't Be Ignored]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/ZRM7KWJ_1Ms/11404.asp</link>
    <description><![CDATA[According to data, the Sports category now reaches nearly 40 percent of the total internet audience.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/comscore_70x70.jpg]]></image>
    <date><![CDATA[September 28, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11404.asp</feedburner:origLink></item><item>
    <title><![CDATA[Spam and Pharma Marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/pXfFdCzemZg/10868.asp</link>
    <description><![CDATA[eMarketer reports that pharmaceutical companies are the biggest spam culprits, above porn and gambling properties.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[August 22, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10868.asp</feedburner:origLink></item><item>
    <title><![CDATA[How Pharma Reaches Its Audience]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/7WooGFoOeac/10832.asp</link>
    <description><![CDATA[eMarketer reports on pharmaceutical advertising and how this sector is using interactive to push its message.]]></description>
    <author><![CDATA[Lisa Phillips]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[August 18, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10832.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Travel Grows]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/y85leV4nFEE/10708.asp</link>
    <description><![CDATA[eMarketer reports that more people are buying airline tickets online than ever before.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[August 08, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10708.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Travel Marketing on The Move]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/kJndDi8LAd8/10376.asp</link>
    <description><![CDATA[SmarterLiving.com's Krista Pappas talks with our news editor about the challenges of the online travel industry, search engines and metrics that matter.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pappas_krista_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10376.asp</feedburner:origLink></item><item>
    <title><![CDATA[Future of Pharma Marketing Online]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/Rf3-lSzkFgU/10476.asp</link>
    <description><![CDATA[HealthCentral Network's GM describes how recent legislation highlights the web's evolving role in health marketing.]]></description>
    <author><![CDATA[Bill Allman]]></author>
    <authorid><![CDATA[4037]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_allman_bill_70x70.jpg]]></image>
    <date><![CDATA[July 20, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10476.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Financial Services Media Mix]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/qtkQRHfgGvQ/10182.asp</link>
    <description><![CDATA[eMarketer looks at how the financial services sector advertises on the internet.]]></description>
    <author><![CDATA[Lisa Phillips]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[June 23, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10182.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Travel Sales to Boom]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/kAouwMN4kJg/9953.asp</link>
    <description><![CDATA[eMarketer&nbsp;reports that by 2010 roughly 46&nbsp;percent&nbsp;of total travel sales will be booked online, second only to computer hardware/software in the B2C category.]]></description>
    <author><![CDATA[Jeffrey Grau]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[June 09, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9953.asp</feedburner:origLink></item><item>
    <title><![CDATA[Reaching the Travel Audience]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/cxGkf6A6VuU/9004.asp</link>
    <description><![CDATA[USDM's CEO&nbsp;reports cities that created websites to attract visitors saw a massive influx of tourism.]]></description>
    <author><![CDATA[Leah Woolford]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_woolford_leah_70.jpg]]></image>
    <date><![CDATA[April 11, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9004.asp</feedburner:origLink></item><item>
    <title><![CDATA[Integrate '05 Coverage Continues]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/5mvWF6r8B-E/6318.asp</link>
    <description><![CDATA[At iMedia and Variety's Integrate '05 Summit, Rick Parkhill chatted about entertainment marketing with agency execs; later, Carat and Sony presented case studies.]]></description>
    <author><![CDATA[Gunjan Bagla]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/camera_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6318.asp</feedburner:origLink></item><item>
    <title><![CDATA[Dark Clouds Loom over Movie Marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/QPYCEzizO5Y/6273.asp</link>
    <description><![CDATA[Movie marketers at Integrate '05 discussed possible reasons behind recent box office gross failings.]]></description>
    <author><![CDATA[Gunjan Bagla]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/spotlight_70x70.jpg]]></image>
    <date><![CDATA[July 06, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6273.asp</feedburner:origLink></item><item>
    <title><![CDATA[Q&A with Jumpstart's Mitch Lowe]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/LNJG1derO18/5563.asp</link>
    <description><![CDATA[With automotive consumers turning to the web as often as they go to a dealer's show room, the stakes for auto sites have never been higher.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/jumpstart_100x100.gif]]></image>
    <date><![CDATA[April 25, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5563.asp</feedburner:origLink></item><item>
    <title><![CDATA[Absolut Access]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/OKoTKoWNZdw/5353.asp</link>
    <description><![CDATA[ABSOLUT and Emerge Partners have created a members-only community to boost the vodka company's CRM efforts. ]]></description>
    <author><![CDATA[Bruce C. Jonas]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/absolut_100x100.jpg]]></image>
    <date><![CDATA[March 28, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5353.asp</feedburner:origLink></item><item>
    <title><![CDATA[Clicking for Cars]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/PI54gBIxH0E/5259.asp</link>
    <description><![CDATA[The paradigm’s now in place -- a gradual shift in automotive advertising toward the internet and away from traditional mass media.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/keys.jpg]]></image>
    <date><![CDATA[March 16, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5259.asp</feedburner:origLink></item><item>
    <title><![CDATA[SCMP.com: More than an Online Newspaper]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/PCgi3FM6crA/5246.asp</link>
    <description><![CDATA[The South China Morning Post's digital counterparts reflect the evolution online news is undergoing in Asia.]]></description>
    <author><![CDATA[Elizabeth M. Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/scmp_100x200.gif]]></image>
    <date><![CDATA[March 15, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5246.asp</feedburner:origLink></item><item>
    <title><![CDATA[Extending Entertainment Brands]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/ZZDap0jDQk0/5218.asp</link>
    <description><![CDATA[Entertainment properties from TV channels to TV shows are branching out through the media universe.]]></description>
    <author><![CDATA[Gunjan Bagla]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/tv_100x100.jpg]]></image>
    <date><![CDATA[March 09, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5218.asp</feedburner:origLink></item><item>
    <title><![CDATA[Banking on the Wire]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/yntxcNBrw5o/5190.asp</link>
    <description><![CDATA[A recent Pew report says that online banking has increased by 47 percent since 2002 -- and it’s going up up up.]]></description>
    <author><![CDATA[Carmen M. Altamirano]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_money.jpg]]></image>
    <date><![CDATA[March 07, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5190.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Swears In, Part 4]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/bsVssBGUpcU/5166.asp</link>
    <description><![CDATA[Eric Porres, co-founder of online political advertising firm Pericles Consulting, describes challenges political advertisers face, and how they impact other marketers.]]></description>
    <author><![CDATA[Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/patriotic-bunting.gif]]></image>
    <date><![CDATA[March 02, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5166.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Swears In, Part 3]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/6bsMP5d18II/5164.asp</link>
    <description><![CDATA[Eric Porres, co-founder of online political advertising firm Pericles Consulting, describes challenges political advertisers face, and how they impact other marketers.]]></description>
    <author><![CDATA[Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_debate.jpg]]></image>
    <date><![CDATA[March 01, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5164.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Swears In, Part 2]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/a7F3aD8WLSE/5152.asp</link>
    <description><![CDATA[Eric Porres, co-founder of online political advertising firm Pericles Consulting, describes the challenges political advertisers face and how they impact other marketers.]]></description>
    <author><![CDATA[Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_vote.gif]]></image>
    <date><![CDATA[February 28, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5152.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Swears In, Part 1]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/SV_zkD3h8QI/5128.asp</link>
    <description><![CDATA[Eric Porres, co-founder of online political advertising firm Pericles Consulting, describes challenges political advertisers -- and others -- face.]]></description>
    <author><![CDATA[Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_debate.jpg]]></image>
    <date><![CDATA[February 24, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5128.asp</feedburner:origLink></item><item>
    <title><![CDATA[iMedia & Variety Present Integrate '05!]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/aO4T0ELsEO8/5089.asp</link>
    <description><![CDATA[Put June 29, 2005 on your calendars and don't forget to request an invitation for this exciting one-day Summit about marketing and the new entertainment consumer.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/integrate05_100x100.gif]]></image>
    <date><![CDATA[February 16, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5089.asp</feedburner:origLink></item><item>
    <title><![CDATA[Preparing for the Future Now (2 of 2)]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/SRUFpl1V1og/4995.asp</link>
    <description><![CDATA[Automotive and entertainment marketers at last week's i20 conference cited elements needed for a successful future.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/i20events_100x100.gif]]></image>
    <date><![CDATA[February 01, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4995.asp</feedburner:origLink></item><item>
    <title><![CDATA[Preparing for the Future Now (1 of 2)]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/GUo25tTwqrA/4986.asp</link>
    <description><![CDATA[Automotive and entertainment marketers at last week's i20 conference cited elements needed for a successful future.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/i20events_100x100.gif]]></image>
    <date><![CDATA[January 31, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4986.asp</feedburner:origLink></item><item>
    <title><![CDATA[Connecting Artists and Fans Online]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/ieYzMZPXVGo/4828.asp</link>
    <description><![CDATA[An ecommerce company aids the music industry with direct access to album and concert ticket buyers.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_CD.gif]]></image>
    <date><![CDATA[December 22, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4828.asp</feedburner:origLink></item><item>
    <title><![CDATA[Stay www.Here]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/272dSGBKI1Q/4803.asp</link>
    <description><![CDATA[Why local search is becoming increasingly important for the hotel business.]]></description>
    <author><![CDATA[Richard Zwicky]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_hotel.jpg]]></image>
    <date><![CDATA[December 20, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4803.asp</feedburner:origLink></item><item>
    <title><![CDATA[Up, Up and Away for ZUJI]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/OLbp6Eekxpc/4779.asp</link>
    <description><![CDATA[Online travel is becoming a big industry in Asia Pacific, and ZUJI.com is leading the way.]]></description>
    <author><![CDATA[Elizabeth M. Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_travel.gif]]></image>
    <date><![CDATA[December 14, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4779.asp</feedburner:origLink></item><item>
    <title><![CDATA[Lessons Learned from the Campaigns]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/xQSzmB9jKCQ/4629.asp</link>
    <description><![CDATA[Undoubtedly, the Net affected this year's election in many ways. But was it used to its full potential?]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_debate.jpg]]></image>
    <date><![CDATA[November 18, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4629.asp</feedburner:origLink></item><item>
    <title><![CDATA[Reaching Weekend Warriors Online]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/PTLjQZBfOKs/4517.asp</link>
    <description><![CDATA[Sports sites offer marketers targeting the male demographic innovative promotions and opportunities.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[ 3725]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_wimbeldon.jpg]]></image>
    <date><![CDATA[November 03, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4517.asp</feedburner:origLink></item><item>
    <title><![CDATA[In the Eye of the Beholder]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/ScTjcvhuenY/4448.asp</link>
    <description><![CDATA[Online, health and beauty marketers can become the medium and the message.]]></description>
    <author><![CDATA[Shelley Pannill Stein]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/makeup_eye.jpg]]></image>
    <date><![CDATA[October 21, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4448.asp</feedburner:origLink></item><item>
    <title><![CDATA[Direct to Dealer]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/iOCXkkEU5R4/4418.asp</link>
    <description><![CDATA[Mitsubishi finds the Internet's killer app for its current campaign.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/image_mitsubishi2.jpg]]></image>
    <date><![CDATA[October 18, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4418.asp</feedburner:origLink></item><item>
    <title><![CDATA[Drug Companies Catch the Buzz]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/j-074CO22eo/4398.asp</link>
    <description><![CDATA[Millions of Americans are conversing online about their health. Pharmaceutical marketers are starting to listen.]]></description>
    <author><![CDATA[Justin Anderson]]></author>
    <authorid><![CDATA[4040]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_pharmachat.jpg]]></image>
    <date><![CDATA[October 14, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4398.asp</feedburner:origLink></item><item>
    <title><![CDATA[Airlines Must Take New Heights]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/hL9mDA7j03g/4356.asp</link>
    <description><![CDATA[Can the friendly skies be saved by the Web?]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_united.jpg]]></image>
    <date><![CDATA[October 07, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4356.asp</feedburner:origLink></item><item>
    <title><![CDATA[Driving the Spanish Cyber Highway]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/CbHAb7NdcKs/4313.asp</link>
    <description><![CDATA[With an increasing number of Hispanics using the Internet in their car-buying process, marketers climb into the front seat.]]></description>
    <author><![CDATA[Elizabeth M. Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_toyotaespanol.jpg]]></image>
    <date><![CDATA[September 30, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4313.asp</feedburner:origLink></item><item>
    <title><![CDATA[We Know Why You Click]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/9wIxWfff0wA/4249.asp</link>
    <description><![CDATA[American Airlines' new online campaign reaches into consumers' experiences.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_we_know.jpg]]></image>
    <date><![CDATA[September 20, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4249.asp</feedburner:origLink></item><item>
    <title><![CDATA[Flying High Online]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/pDe8ia8rPl4/4235.asp</link>
    <description><![CDATA[Airlines are taking flight online in creative and innovative ways.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_travel.gif]]></image>
    <date><![CDATA[September 16, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4235.asp</feedburner:origLink></item><item>
    <title><![CDATA[Healthy Behaviors Online?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/7U61splAFV4/4207.asp</link>
    <description><![CDATA[Is behavioral targeting by pharmaceutical brands cyber stalking or effective marketing?]]></description>
    <author><![CDATA[Debrianna Obara]]></author>
    <authorid><![CDATA[687]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_pills.jpg]]></image>
    <date><![CDATA[September 13, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4207.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Suits Apparel Business]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/yxTLMqfNfKY/4115.asp</link>
    <description><![CDATA[Back-to-school means Web cha-ching for clothing manufacturers and retailers.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_landsend.jpg]]></image>
    <date><![CDATA[August 31, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4115.asp</feedburner:origLink></item><item>
    <title><![CDATA[Marketers Playing Games]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/Wd1LIuXbtgo/4076.asp</link>
    <description><![CDATA[The Olympics may be center stage, but they're not the only games in marketing town.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_fantasy_sports.jpg]]></image>
    <date><![CDATA[August 24, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4076.asp</feedburner:origLink></item><item>
    <title><![CDATA[Lights, Camera, Action]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/TzbZm-YGSTk/4015.asp</link>
    <description><![CDATA[Entertainment companies use the Net to entertain while branding.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_richMedia.jpg]]></image>
    <date><![CDATA[August 16, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4015.asp</feedburner:origLink></item><item>
    <title><![CDATA[Carrying the Torch]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/qL3XO7_YaKE/4008.asp</link>
    <description><![CDATA[Marketers finding Olympics opportunities online --&nbsp;and on the phone.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_NBCAthens.jpg]]></image>
    <date><![CDATA[August 12, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4008.asp</feedburner:origLink></item><item>
    <title><![CDATA[Reservations.com]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/Q1_xISd8Cas/3993.asp</link>
    <description><![CDATA[As travelers book more on the Web, travel companies fine-tune strategies.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_travel.gif]]></image>
    <date><![CDATA[August 11, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3993.asp</feedburner:origLink></item><item>
    <title><![CDATA[Cover Story]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/89RNkcQTFao/3992.asp</link>
    <description><![CDATA[Publishers&nbsp;use online&nbsp;partnerships and promotions to create author buzz and sell books.]]></description>
    <author><![CDATA[Cheryl Pruett]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_moonlight.jpg]]></image>
    <date><![CDATA[August 11, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3992.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tech Firms Get Creative]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/s9PtHn7Iko0/3949.asp</link>
    <description><![CDATA[Internet is a spectacular showcase for technology companies' wares.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hp.jpg]]></image>
    <date><![CDATA[August 05, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3949.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Clothes Lines]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/cnbN0vQYKQA/3932.asp</link>
    <description><![CDATA[Niche apparel retailers share common strategy -- make online shopping simple.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_landsend.jpg]]></image>
    <date><![CDATA[August 03, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3932.asp</feedburner:origLink></item><item>
    <title><![CDATA[Music Marketers' Top Mistakes]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/KqdsBhq3kkU/3934.asp</link>
    <description><![CDATA[Hype Council's Meldrum details the five most common online music blunders.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_CD.gif]]></image>
    <date><![CDATA[August 03, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3934.asp</feedburner:origLink></item><item>
    <title><![CDATA[Surf the Vote]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/QiRszzBKZ7I/3924.asp</link>
    <description><![CDATA[Convention boosted sites, but the Web's been driving political traffic since before the primaries.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_vote.gif]]></image>
    <date><![CDATA[August 02, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3924.asp</feedburner:origLink></item><item>
    <title><![CDATA[Writing the Book on Marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/jdYpDc74EgA/3905.asp</link>
    <description><![CDATA[Booksellers use affiliate programs and email newsletters -- not ads -- to draw customers.]]></description>
    <author><![CDATA[Cheryl Pruett]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_books.jpg]]></image>
    <date><![CDATA[July 29, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3905.asp</feedburner:origLink></item><item>
    <title><![CDATA[Driving Creativity]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/LhnHPh5uCpM/3911.asp</link>
    <description><![CDATA[The auto industry spends heavily online, and backs its bucks with innovation.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_galant.jpg]]></image>
    <date><![CDATA[July 29, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3911.asp</feedburner:origLink></item><item>
    <title><![CDATA[That's Entertainment?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/atTeTmHXMpc/3892.asp</link>
    <description><![CDATA[Marketers are thinking outside the TV spot box to align brands with entertainment franchises.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_bestbuy_cs.jpg]]></image>
    <date><![CDATA[July 27, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3892.asp</feedburner:origLink></item><item>
    <title><![CDATA[Money Talks, Walks and Drives]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/15CfrLEBHZ0/3843.asp</link>
    <description><![CDATA[Financial institutions generate online interest with creative that works.]]></description>
    <author><![CDATA[Staff]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_seinfeld.jpg]]></image>
    <date><![CDATA[July 20, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3843.asp</feedburner:origLink></item><item>
    <title><![CDATA[Pain Relief Blogging]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/DDMkNbBxntA/3827.asp</link>
    <description><![CDATA[Blogs have potential for pharmaceutical marketers, but blog with caution.]]></description>
    <author><![CDATA[Debrianna Obara]]></author>
    <authorid><![CDATA[687]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_pills.jpg]]></image>
    <date><![CDATA[July 19, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3827.asp</feedburner:origLink></item><item>
    <title><![CDATA[United Airlines Gets It]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/bmLDR4sKIns/3784.asp</link>
    <description><![CDATA[A tale of an online and offline branding experience gone right.]]></description>
    <author><![CDATA[Cheryl Gidley]]></author>
    <authorid><![CDATA[3784]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_united.jpg]]></image>
    <date><![CDATA[July 12, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3784.asp</feedburner:origLink></item><item>
    <title><![CDATA[Growing by Design]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/gPo2eYPP4RM/3751.asp</link>
    <description><![CDATA[How-to market growing as TV shows drive users online for home improvement help and products.]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid><![CDATA[1316]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_frenchdoors.jpg]]></image>
    <date><![CDATA[July 01, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3751.asp</feedburner:origLink></item><item>
    <title><![CDATA[Looking Good]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/jR8eM_obZn0/3660.asp</link>
    <description><![CDATA[Content and community are key for health and beauty sites.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/image_lipstick.jpg]]></image>
    <date><![CDATA[June 17, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3660.asp</feedburner:origLink></item><item>
    <title><![CDATA[Good News for Marketers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/x9abh51rnHA/3618.asp</link>
    <description><![CDATA[News sites leverage offline partners to help them draw highly-desirable, engaged audiences.]]></description>
    <author><![CDATA[Cheryl Pruett]]></author>
    <authorid />
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_msnbcnews.jpg]]></image>
    <date><![CDATA[June 10, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3618.asp</feedburner:origLink></item><item>
    <title><![CDATA[Web "Touches Everything We're Doing"]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/6DgoeIACv58/3599.asp</link>
    <description><![CDATA[Mitsubishi Motors fully integrating all campaigns, with Internet as linchpin, says head marketer (last of three parts).]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/image_mitsubishi2.jpg]]></image>
    <date><![CDATA[June 08, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3599.asp</feedburner:origLink></item><item>
    <title><![CDATA[Integration Machine]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/Wtav9tmQfW8/3594.asp</link>
    <description><![CDATA[Mitsubishi shifting budget from network TV to Internet as integration hub, marketing head tells Summit (second of three parts).]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_galant.jpg]]></image>
    <date><![CDATA[June 07, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3594.asp</feedburner:origLink></item><item>
    <title><![CDATA[A Galant Effort]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/dyKBri5iXxI/3576.asp</link>
    <description><![CDATA[Mitsubishi's head marketer takes Summit for a ride down car company's new road (first of three parts).]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/beavis.jpg]]></image>
    <date><![CDATA[June 03, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3576.asp</feedburner:origLink></item><item>
    <title><![CDATA[Health Risks]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/UFvlOFOaEkE/3423.asp</link>
    <description><![CDATA[Chat rooms provide ideal audiences for pharmaceutical companies, unless they try to advertise.]]></description>
    <author><![CDATA[Debrianna Obara]]></author>
    <authorid><![CDATA[687]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_pharmachat.jpg]]></image>
    <date><![CDATA[May 13, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3423.asp</feedburner:origLink></item><item>
    <title><![CDATA[Book 'Em]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/1SzK3hqg6yo/3350.asp</link>
    <description><![CDATA[Hotels must improve Web sites to turn lookers into bookers, study says.]]></description>
    <author><![CDATA[Ken Liebeskind]]></author>
    <authorid><![CDATA[3350]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_hotel.jpg]]></image>
    <date><![CDATA[May 06, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3350.asp</feedburner:origLink></item><item>
    <title><![CDATA["The Plane! The Plane!"]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/y0PSrODt5hA/3306.asp</link>
    <description><![CDATA[Fantasy sports take users into their dreams -- and smart marketers are there to greet them.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_fantasy_sports.jpg]]></image>
    <date><![CDATA[April 29, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3306.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Travel Part 3: Is Bigger Better?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/2UKpjc6AR5s/3236.asp</link>
    <description><![CDATA[There's a reason millions of people visit general travel sites -- one-stop shopping (last of three parts).]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_sunset.jpg]]></image>
    <date><![CDATA[April 19, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3236.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Travel Part 2: Is Bigger Better?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/qdbzeaU7MY4/3224.asp</link>
    <description><![CDATA[Hotel chains use Web specials and features to draw bookings away from travel sites (part two of three).]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_hotel.jpg]]></image>
    <date><![CDATA[April 15, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3224.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Travel: Is Bigger Better?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/AnatWAYcEms/3217.asp</link>
    <description><![CDATA[Do you get more by using big travel sites or airline and hotel sites? (part one of three)]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_travel.gif]]></image>
    <date><![CDATA[April 14, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3217.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Politics on the Line]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/-TccUnm818U/3175.asp</link>
    <description><![CDATA[When Howard Dean's campaign died, did it take online political marketing with it?]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_vote.gif]]></image>
    <date><![CDATA[April 07, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3175.asp</feedburner:origLink></item><item>
    <title><![CDATA[Un-Fair Balance?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/LH9yfyYdJS8/3132.asp</link>
    <description><![CDATA[Ever wonder why drug ads don't say what the medication does? If they did, there'd be no room for the ad itself.]]></description>
    <author><![CDATA[Debrianna Obara]]></author>
    <authorid><![CDATA[687]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_cialis.jpg]]></image>
    <date><![CDATA[March 30, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3132.asp</feedburner:origLink></item><item>
    <title><![CDATA[eTail Conference Raises Confidence]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/UfRoXm0kVjs/3026.asp</link>
    <description><![CDATA[Retailers like Best Buy and Tower Records share challenges, successes in integrating offline and online channels.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_eTailing.gif]]></image>
    <date><![CDATA[March 17, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3026.asp</feedburner:origLink></item><item>
    <title><![CDATA[Lexus Shifts Ad Dollars from TV to Web]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/jPWq3AbuzQw/2926.asp</link>
    <description><![CDATA[Luxury automaker seeks to maximize the Internet’s power to drive&nbsp;the&nbsp;process of buying a certified pre-owned car.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_certPreOwned.gif]]></image>
    <date><![CDATA[March 04, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2926.asp</feedburner:origLink></item><item>
    <title><![CDATA[More Web Users Getting Carded]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/ctFEC6EKdu8/2890.asp</link>
    <description><![CDATA[Paid ecards are less than one percent of the greeting card market, but the lucrative female-skewed audience is driving solid growth.]]></description>
    <author><![CDATA[Russell Shaw]]></author>
    <authorid><![CDATA[3487]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_greetCard.gif]]></image>
    <date><![CDATA[March 01, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2890.asp</feedburner:origLink></item><item>
    <title><![CDATA[Dating Campaigns Take It Personally]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/xIMBDbSVkak/2801.asp</link>
    <description><![CDATA[Just as with dating, online matchmaking sites must attract potential suitors (and suit-ees), court them and woo them into long-term relationships.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[February 12, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2801.asp</feedburner:origLink></item><item>
    <title><![CDATA[B2B Marketers Happy to Feel SIC]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/J-vtHNQ46gc/2762.asp</link>
    <description><![CDATA[New targeting tool helps them target business decision makers outside the B2B world.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn.jpg]]></image>
    <date><![CDATA[February 05, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2762.asp</feedburner:origLink></item><item>
    <title><![CDATA[Seasonal Consumers Return to Tax Sites]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/OPEd76lGJ4Y/2720.asp</link>
    <description><![CDATA[This unique sector of the financial services category has one season a year to catch customers online.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_1040.gif]]></image>
    <date><![CDATA[January 29, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2720.asp</feedburner:origLink></item><item>
    <title><![CDATA[Online Quenches Beverage Advertisers’ Thirst]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/I2T7P_BjuAc/2673.asp</link>
    <description><![CDATA[The Internet enables critical data collection and relationship-building for a category that relies on consumers to purchase its products over and over and over again.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim.jpg]]></image>
    <date><![CDATA[January 21, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2673.asp</feedburner:origLink></item><item>
    <title><![CDATA[Spotlight: Paid Music Advances Despite Setbacks]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/h6oJo-9LO9M/2606.asp</link>
    <description><![CDATA[Despite piracy issues, music online continues to gain popularity. Value and business smarts will triumph over scare tactics in the continuing saga of downloadable tunes.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[January 14, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2606.asp</feedburner:origLink></item><item>
    <title><![CDATA[Destination Dot-Com]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/bYDExgPcdbs/2605.asp</link>
    <description><![CDATA[Travel has been a top-spending category on the Internet, and new capabilities provide promise for enhanced ROI.]]></description>
    <author><![CDATA[Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[December 17, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2605.asp</feedburner:origLink></item><item>
    <title><![CDATA[Spotlight on Consumer Electronics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/Vwb0eJQDSCA/2301.asp</link>
    <description><![CDATA[Retailers already know consumers use the Web to research electronics before they buy, but are marketers missing opportunities to connect and influence the purchase?]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[December 03, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2301.asp</feedburner:origLink></item><item>
    <title><![CDATA[Spotlight on Politics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/rnkUP-fhjVw/2207.asp</link>
    <description><![CDATA[The political sector has just begun to tap the Net for fundraising, educating constituents, and promoting causes, and there’s plenty more potential.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[November 19, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2207.asp</feedburner:origLink></item><item>
    <title><![CDATA[Spotlight on Automotive Advertisers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/hV2ew9UqoiU/2186.asp</link>
    <description><![CDATA[The automotive category has raised the bar of online marketing through its spending, creativity, use of new tools, and seamless media mix integration.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim.jpg]]></image>
    <date><![CDATA[November 12, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2186.asp</feedburner:origLink></item><item>
    <title><![CDATA[Telecommunications in the Virtual World]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/be0paPojaD0/2135.asp</link>
    <description><![CDATA[This Spotlight takes a look at what this industry is spending online, and what it’s hoping to get from that spend.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 29, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2135.asp</feedburner:origLink></item><item>
    <title><![CDATA[Best Practices in Retail]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/zCrxxxS5KTs/1770.asp</link>
    <description><![CDATA[There is innovation and progress being achieved across the retailing board today, with great strides being made by some of the leading traditional &amp; dot-com retailing brands.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 20, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1770.asp</feedburner:origLink></item><item>
    <title><![CDATA[Pharmaceutical Best Practices]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/bayVzjl5q6w/1769.asp</link>
    <description><![CDATA[There are a surprisingly healthy number of case studies and research projects that validate and support the Web's multi-faceted role in the pharmaceutical sector.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 13, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1769.asp</feedburner:origLink></item><item>
    <title><![CDATA[Digital Hollywood Coverage]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/f0TDoVqkE0E/2614.asp</link>
    <description><![CDATA[Although the primary focus of this event was on the technical side of digital entertainment, nearly all of its content could impact online marketers. Here’s a summary.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 09, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2614.asp</feedburner:origLink></item><item>
    <title><![CDATA[Automotive Best Practices]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/TW76blspqlU/1768.asp</link>
    <description><![CDATA[The automotive sector already is among the top industries utilizing the Web for marketing but there’s more it can do to embrace a larger chunk of the market.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 06, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1768.asp</feedburner:origLink></item><item>
    <title><![CDATA[CPG Best Practices]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/AnXEbrG1VLU/1767.asp</link>
    <description><![CDATA[CPG marketing is taking on an entirely new purpose and role online, utilizing a bushel of best practice tactics that are helping amplify and solidify brand purpose.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[September 29, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1767.asp</feedburner:origLink></item><item>
    <title><![CDATA[Financial Advertisers in Bust & Boom]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/2pvsAJUnyYY/2025.asp</link>
    <description><![CDATA[Targetability and flexibility are the features that have kept financial products and services advertisers enamored with the Internet.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[September 24, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2025.asp</feedburner:origLink></item><item>
    <title><![CDATA[Driving Offline Sales]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/lMG_VHiE1uQ/1766.asp</link>
    <description><![CDATA[By popular demand, we're repeating an earlier best practice which seemed to resonate strongly with the iMedia readers.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[September 22, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1766.asp</feedburner:origLink></item><item>
    <title><![CDATA[Revisiting Retail: National Chains Online]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/7KJFvP8uLAI/2024.asp</link>
    <description><![CDATA[The Internet is fast becoming an indispensable platform by which retailers make contact with prospects and transform them into consumers.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[September 17, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2024.asp</feedburner:origLink></item><item>
    <title><![CDATA[Best Practices in Entertainment]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/L3LTw-cG8zc/1765.asp</link>
    <description><![CDATA[Each medium does its part to help boost box-office sales. TV entertains; print informs; radio delivers something in-between. The Web does it all and then some.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[September 15, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1765.asp</feedburner:origLink></item><item>
    <title><![CDATA[Cyber-Snacks: Food Companies Go Online]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/KsDD2Mv39mg/2022.asp</link>
    <description><![CDATA[Packaged food advertisers use the Web to engage consumers in intimate and interactive relationships, enabling customer relationship marketing and hastening demand.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[September 03, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2022.asp</feedburner:origLink></item><item>
    <title><![CDATA[Health & Pharmaceuticals Embrace the Web]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/kdeX_u86hQ4/665.asp</link>
    <description><![CDATA[The Internet seems to be tailor-made for healthcare marketers. Contextual relevance and self-selection have been huge drivers, but healthcare marketers also are embracing search engine marketing, sponsorships and targeted e-mail.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[August 20, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/665.asp</feedburner:origLink></item><item>
    <title><![CDATA[From Market to Fridge with a Mouse Click]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/Bgzr4WNfivA/2019.asp</link>
    <description><![CDATA[The U.S. grocery business is a $400 billion industry. And despite some failed early attempts at tapping this market online, players in the space today stand to gain big.]]></description>
    <author><![CDATA[Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[August 13, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2019.asp</feedburner:origLink></item><item>
    <title><![CDATA[Life Event-based Marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/QAqT47YX12I/1079.asp</link>
    <description><![CDATA[There are moments in everyone’s lives when they are uniquely open and predisposed to messaging pertaining to a particular subject, occasion or event at hand.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[August 11, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1079.asp</feedburner:origLink></item><item>
    <title><![CDATA[Technology Cos. Embrace Web Technology]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/mUQF5IJunD8/2018.asp</link>
    <description><![CDATA[Technology companies were among the first to advertise on the Web, and today represent one of four categories making up 75% of all online advertising. Here’s why, and what’s ahead.]]></description>
    <author><![CDATA[Tim McHale]]></author>
    <authorid><![CDATA[280]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[August 06, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2018.asp</feedburner:origLink></item><item>
    <title><![CDATA[In Search of QEIB: Robin Bechtel Interview]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/CzSeU5bxNKM/1399.asp</link>
    <description><![CDATA[The VP New Media for Warner Bros. Records was generating buzz way back in 1992 with her first online promotion. Find out what other initiatives she has cooked up.]]></description>
    <author><![CDATA[Ty Braswell]]></author>
    <authorid><![CDATA[50]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[August 04, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1399.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Potential of Online Job Boards]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/MBGabUS81Jg/2013.asp</link>
    <description><![CDATA[With 52 million Americans seeking job information online, job search and online recruiting resources offer marketers lucrative space.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[July 02, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2013.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Net Scores for the Sports Category]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/keeoynIGemA/2012.asp</link>
    <description><![CDATA[Where there is fanatical devotion, there is an opportunity for passionate two-way communication. And where there is an opportunity for that, there is a role for the Internet.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[June 25, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2012.asp</feedburner:origLink></item><item>
    <title><![CDATA[In Search of QEIB: Interview w/Interscope’s Holt, II]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/6YR6yS5PSG0/1389.asp</link>
    <description><![CDATA[As head of New Media and Strategic Marketing for Interscope-Geffen-A&amp;M Records, Courtney Holt knows a thing or two about generating buzz. Part two of two parts. ]]></description>
    <author><![CDATA[Ty Braswell]]></author>
    <authorid><![CDATA[50]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[June 16, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1389.asp</feedburner:origLink></item><item>
    <title><![CDATA[In Search of QEIB: Interview w/Interscope’s Holt ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/Evv2bSZXmdM/1388.asp</link>
    <description><![CDATA[As head of New Media and Strategic Marketing for Interscope-Geffen-A&amp;M Records, Courtney Holt knows a thing or two about generating buzz. Part one of two parts.]]></description>
    <author><![CDATA[Ty Braswell]]></author>
    <authorid><![CDATA[50]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[June 12, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1388.asp</feedburner:origLink></item><item>
    <title><![CDATA[Internet: A Sour Note for the Music Biz?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/2kJg5tSdVyg/2008.asp</link>
    <description><![CDATA[Although most of the entertainment industry has embraced the Internet, the music category has struggled to adapt its current business model to take advantage of the Net.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[May 28, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2008.asp</feedburner:origLink></item><item>
    <title><![CDATA[Movie Marketers Need to be Online]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/CS7drKbVNmI/2005.asp</link>
    <description><![CDATA[Online media can impact moviegoers’ purchase decision significantly because the channel is not constrained by the limitations of the 30-second spot.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[May 07, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2005.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Travel Industry Sails Online]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/ohmuobAM9o4/2000.asp</link>
    <description><![CDATA[Now more than ever, travel marketers must focus on marketing efficiency as they defend their dwindling market share, so they’re embracing the Web with great gusto.]]></description>
    <author><![CDATA[Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[April 02, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2000.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Publishers’ Tug of War]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/8HqMCz85QDg/1999.asp</link>
    <description><![CDATA[With innovative ad technologies being criticized for enabling intrusiveness, how do publishers provide a pleasant user experience while accommodating their advertisers?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[March 26, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1999.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Potential of Affinity Marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/krL1386JJho/1054.asp</link>
    <description><![CDATA[The Web is shaping up to deliver a powerful one-two punch in terms of being able to deliver against affinity segments on a mass-reach scale.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[March 24, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1054.asp</feedburner:origLink></item><item>
    <title><![CDATA[Entertainment Advertising Moves the Needle]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/AJ9ZcNClw1k/1995.asp</link>
    <description><![CDATA[Entertainment is big business for which advertising its products is essential. And the Internet is becoming an increasingly essential medium by which to do so.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[February 26, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1995.asp</feedburner:origLink></item><item>
    <title><![CDATA[Driving Offline Sales]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/P5XjYF-5tnM/1046.asp</link>
    <description><![CDATA[The Internet is a pivotal cog in the complex inner workings of the multi-channel conversion process but needs to be measured by its role in conjunction with other pieces.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[January 27, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1046.asp</feedburner:origLink></item><item>
    <title><![CDATA[Jaffe Juice: Reader Feedback]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/4o2mU0hvlqE/1121.asp</link>
    <description><![CDATA[Joseph e-mailed Ken Jarvis -- the assembly candidate who is using the Internet to campaign – for comment on his column on the topic. This is his response.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 24, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1121.asp</feedburner:origLink></item><item>
    <title><![CDATA[Jaffe Juice: Political Agendas]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/wmtkair35RY/1119.asp</link>
    <description><![CDATA[Here’s a story about a political candidate who won his primary by using the Internet and spending less than $1 on advertising. There are parallelisms between his crusade and ours.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 17, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1119.asp</feedburner:origLink></item><item>
    <title><![CDATA[Beverage Marketers Focus on Brand Traits]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/W9DePns1BAE/1937.asp</link>
    <description><![CDATA[Interactive media provides brand immersion and interaction, allowing brand fans to experience what they’ve come to expect from their preferred brands.]]></description>
    <author><![CDATA[Tim McHale, Tom Hespos, and Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 16, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1937.asp</feedburner:origLink></item><item>
    <title><![CDATA[Electronics Cos. Market to Lifestyles]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/7ZnpmcR4pZ4/1927.asp</link>
    <description><![CDATA[Marketing for these companies is focused on building messages for age sectors, “surrounding” each with the products that make the most sense for where they are in life.]]></description>
    <author><![CDATA[Tim McHale, Tom Hespos, and Eric Porres]]></author>
    <authorid><![CDATA[280]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 02, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1927.asp</feedburner:origLink></item><item>
    <title><![CDATA[CPG Marketers Embrace the Web]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/iTAs5zppkn0/1918.asp</link>
    <description><![CDATA[New media that offer consumers the ability to interact with brands represent a chance for CPG companies to get in front of consumers in a more compelling way.]]></description>
    <author><![CDATA[Tim McHale, Tom Hespos, and Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[September 18, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1918.asp</feedburner:origLink></item><item>
    <title><![CDATA[Fashion Marketing Requires Latest Trends]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/tWIO3Yu80ko/1916.asp</link>
    <description><![CDATA[Innovative technologies are making it possible to communicate product attributes online, as well as enabling effective marketing strategies.]]></description>
    <author><![CDATA[Tim McHale, Tom Hespos, and Eric Porres]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[September 11, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1916.asp</feedburner:origLink></item><item>
    <title><![CDATA[What Marketing Techniques Work Best for B2B?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/r6uSFeEMlys/1914.asp</link>
    <description><![CDATA[Digging deep and hitting at the right time are two imperatives for B2B marketers.]]></description>
    <author><![CDATA[Tim McHale, Tom Hespos, and Eric Porres]]></author>
    <authorid><![CDATA[280]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[September 04, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1914.asp</feedburner:origLink></item><item>
    <title><![CDATA[B2B Marketers Have an Audience Online]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/9E2_80zpr14/1915.asp</link>
    <description><![CDATA[B2B advertisers have been slow to move to Internet advertising. But the Web's narrowcasting ability holds potential for these marketers.]]></description>
    <author><![CDATA[Tim McHale, Tom Hespos, and Eric Porres]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[September 04, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1915.asp</feedburner:origLink></item><item>
    <title><![CDATA[Entertaining the Internet]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/_YhMd5cyK80/1910.asp</link>
    <description><![CDATA[Web savvy consumers demand engaging, entertaining content from advertisers. Entertainment content is so crucial to the success of a web site and can help advertisers dazzle their audience.]]></description>
    <author><![CDATA[Tim McHale, Tom Hespos, and Eric Porres]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[August 14, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1910.asp</feedburner:origLink></item><item>
    <title><![CDATA[Travel Marketing Soars Online]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/L6_ShBhooyA/1908.asp</link>
    <description><![CDATA[Travel companies are using the Web to reach consumers during the planning phase, as well as to target those who have booked certain trips or are traveling for business.]]></description>
    <author><![CDATA[Tim McHale, Tom Hespos, and Eric Porres]]></author>
    <authorid><![CDATA[280]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[August 07, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1908.asp</feedburner:origLink></item><item>
    <title><![CDATA[Retail Sites Add Value to Stores]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/DqZiDql4DTs/1906.asp</link>
    <description><![CDATA[Online retail sites enable customer segmentation analysis, personalized communications with consumers and brand building.]]></description>
    <author><![CDATA[Tim McHale, Tom Hespos, and Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[July 31, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1906.asp</feedburner:origLink></item><item>
    <title><![CDATA[Financial Services Use Web to Build Brand]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/meriD81sQDc/1904.asp</link>
    <description><![CDATA[Interactive media and marketing are playing a critical role in extending financial service companies’ core values of trustworthiness and customer-centricity. ]]></description>
    <author><![CDATA[Tim McHale, Tom Hespos, and Eric Porres]]></author>
    <authorid><![CDATA[280]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[July 24, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1904.asp</feedburner:origLink></item><item>
    <title><![CDATA[“Nutraceuticals” Challenge Drug Cos.]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/Th-_DhGwV1c/1903.asp</link>
    <description><![CDATA[As a follow-up to yesterday’s report on the health and pharmaceutical industries’ use of interactive media for marketing, Underscore Marketing takes a close-up look at a sometimes complimentary, sometimes competitive industry – nutrition.]]></description>
    <author><![CDATA[Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[July 17, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1903.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Key to Auto Advertising: Integration]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/up3MkjSLRKs/600.asp</link>
    <description><![CDATA[Car manufacturers spend billions trying to capture consumers’ attention. Research shows that putting that money behind integrated marketing that includes the Web pays off.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[July 10, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/600.asp</feedburner:origLink></item><item>
    <title><![CDATA[iSweeps Month Raises Questions & Ideas]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/ZPMfKKcsnNQ/1093.asp</link>
    <description><![CDATA[All Hell broke loose when Nielsen//NetRatings and the International Academy of Arts and Sciences announced this concept. But it does have redeeming qualities.]]></description>
    <author><![CDATA[Dawn Anfuso & Kim Allen]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[May 06, 2002]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1093.asp</feedburner:origLink></item><item>
    <title><![CDATA[Clinical Trials Get a Boost From the Web]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Verticals/~3/X7BETeY7ZqA/601.asp</link>
    <description><![CDATA[Clinical trials are a vital component in the lifecycle of an emerging drug, yet more than half miss their deadlines. The Internet’s survey and response technology can help.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[VERTICALS]]></section>
    <sectionurl><![CDATA[/verticals/index.asp]]></sectionurl>
    <image />
    <date />
<feedburner:origLink>http://www.imediaconnection.com/content/601.asp</feedburner:origLink></item>
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