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 <title>iMedia Connection: Video - XML for .NET - XML for .NET</title>
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 <description>iMedia Connection</description>
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  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[Learn to think beyond the page]]></title>
    <link>http://www.imediaconnection.com/content/39893.asp</link>
    <description><![CDATA[Shorter attention spans and advances in technology have brought multimedia to the forefront of advertising. Here's why marketers can't do without video content.]]></description>
    <author><![CDATA[Katie Staveley]]></author>
    <authorid><![CDATA[71796]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Staveley_Katie_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2016]]></date>
</item><item>
    <title><![CDATA[Technology brands shine with innovative video campaigns]]></title>
    <link>http://www.imediaconnection.com/content/39890.asp</link>
    <description><![CDATA[With CES kicking off the year, ads featuring tech were popular last month. See who made the chart.]]></description>
    <author><![CDATA[Brian Shin]]></author>
    <authorid><![CDATA[38327]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shin_brian_70x70.jpg]]></image>
    <date><![CDATA[February 22, 2016]]></date>
</item><item>
    <title><![CDATA[Video content partnerships are making waves]]></title>
    <link>http://www.imediaconnection.com/content/39787.asp</link>
    <description><![CDATA[The end of 2015 brought with it year-in-review campaigns, holiday-themed ads, and other viral hits. See which brands topped the chart.]]></description>
    <author><![CDATA[Brian Shin]]></author>
    <authorid><![CDATA[38327]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shin_brian_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2016]]></date>
</item><item>
    <title><![CDATA[4 basic principles of creative video content]]></title>
    <link>http://www.imediaconnection.com/content/39740.asp</link>
    <description><![CDATA[Your marketing strategy is lost without video. Effectively incorporate this growing medium when you heed the following advice.]]></description>
    <author><![CDATA[Tomer Afek]]></author>
    <authorid><![CDATA[71115]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_afek_tomer_70x70.jpg]]></image>
    <date><![CDATA[January 12, 2016]]></date>
</item><item>
    <title><![CDATA[Branded video campaigns for the holiday season]]></title>
    <link>http://www.imediaconnection.com/content/39694.asp</link>
    <description><![CDATA[The penultimate month of the year brings with it Thanksgiving and Christmas-themed video content. These are the brands that topped the November chart.]]></description>
    <author><![CDATA[Brian Shin]]></author>
    <authorid><![CDATA[38327]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shin_brian_70x70.jpg]]></image>
    <date><![CDATA[December 17, 2015]]></date>
</item><item>
    <title><![CDATA[6 ways video will connect consumers and brands in 2016]]></title>
    <link>http://www.imediaconnection.com/content/39634.asp</link>
    <description><![CDATA[In the new year, video will become a real driver of ROI. Here are a few predictions as to how things will evolve. ]]></description>
    <author><![CDATA[Ashley Eckel]]></author>
    <authorid><![CDATA[55342]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Eckel_Ashley_70x70.jpg]]></image>
    <date><![CDATA[December 07, 2015]]></date>
</item><item>
    <title><![CDATA[Top 10 most-watched video campaigns of 2015]]></title>
    <link>http://www.imediaconnection.com/content/39561.asp</link>
    <description><![CDATA[Successful brands know how powerful video can be in the overall marketing mix. Here's a look at this year's most-viewed campaigns.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2015]]></date>
</item><item>
    <title><![CDATA[The event-focused video takeover]]></title>
    <link>http://www.imediaconnection.com/content/39540.asp</link>
    <description><![CDATA[While many brands saw success with Halloween-themed spots in October, other events were popular as well. See the new players who rocked last month with innovative campaigns.]]></description>
    <author><![CDATA[Brian Shin]]></author>
    <authorid><![CDATA[38327]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shin_brian_70x70.jpg]]></image>
    <date><![CDATA[November 24, 2015]]></date>
</item><item>
    <title><![CDATA[How to create online video ads that work]]></title>
    <link>http://www.imediaconnection.com/content/39462.asp</link>
    <description><![CDATA[Not all online video ads are reaching consumers correctly. Here are some guidelines to consider when developing creative.]]></description>
    <author><![CDATA[Mark Yesayian]]></author>
    <authorid><![CDATA[68133]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Yesayian_Mark_70x70.jpg]]></image>
    <date><![CDATA[November 09, 2015]]></date>
</item><item>
    <title><![CDATA[The rise of athletes in branded video]]></title>
    <link>http://www.imediaconnection.com/content/39369.asp</link>
    <description><![CDATA[September's top video ad campaigns featured star athletes and smartphone wars in powerful storytelling formats. See who made it onto the chart.]]></description>
    <author><![CDATA[Brian Shin]]></author>
    <authorid><![CDATA[38327]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shin_brian_70x70.jpg]]></image>
    <date><![CDATA[October 22, 2015]]></date>
</item><item>
    <title><![CDATA[Why people respond to video more than text]]></title>
    <link>http://www.imediaconnection.com/content/39354.asp</link>
    <description><![CDATA[The rise of YouTube and the decline of traditional publishing proves one thing above all: Humans are drawn to visual marketing. Take a look at a few reasons why.]]></description>
    <author><![CDATA[Vitaly Shter]]></author>
    <authorid><![CDATA[68204]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shter_vitaly_70x70.jpg]]></image>
    <date><![CDATA[October 21, 2015]]></date>
</item><item>
    <title><![CDATA[Is there room for independence in video ad tech?]]></title>
    <link>http://www.imediaconnection.com/content/39292.asp</link>
    <description><![CDATA[Are concerns over a lack of independence in the video ad tech space justified, or is consolidation a positive evolutionary step? Find out here.]]></description>
    <author><![CDATA[Irfon Watkins]]></author>
    <authorid><![CDATA[60338]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_watkins_irfon_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2015]]></date>
</item><item>
    <title><![CDATA[Celebrities in branded video campaigns are taking over]]></title>
    <link>http://www.imediaconnection.com/content/39251.asp</link>
    <description><![CDATA[The month of August was dominated by celeb-filled videos that brought in big numbers. Take a look at which brands used this familiar strategy.]]></description>
    <author><![CDATA[Brian Shin]]></author>
    <authorid><![CDATA[38327]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shin_brian_70x70.jpg]]></image>
    <date><![CDATA[September 28, 2015]]></date>
</item><item>
    <title><![CDATA[Break through YouTube's glass ceiling]]></title>
    <link>http://www.imediaconnection.com/content/39139.asp</link>
    <description><![CDATA[It's a new world of content distribution, which brings with it some colossal opportunities for advertisers. Find out why the industry needs to focus on properties beyond YouTube.]]></description>
    <author><![CDATA[Irfon Watkins]]></author>
    <authorid><![CDATA[60338]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_watkins_irfon_70x70.jpg]]></image>
    <date><![CDATA[September 03, 2015]]></date>
</item><item>
    <title><![CDATA[The branded video strategies that never fail]]></title>
    <link>http://www.imediaconnection.com/content/39120.asp</link>
    <description><![CDATA[Last month's top brands in video leveraged tried-and-true approaches to gaining viewership. See which strategies you can apply to your own campaigns. ]]></description>
    <author><![CDATA[Brian Shin]]></author>
    <authorid><![CDATA[38327]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shin_brian_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2015]]></date>
</item><item>
    <title><![CDATA[Online video in Canada: The top 25 brands]]></title>
    <link>http://www.imediaconnection.com/content/39111.asp</link>
    <description><![CDATA[Canadian brands are making waves in the online video space, which has to date been dominated by U.S.-based players. Find out which brands have contributed most to the three-fold growth in Canadian viewership since last year.]]></description>
    <author><![CDATA[Seraj Bharwani]]></author>
    <authorid><![CDATA[40886]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Bharwani_Seraj_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2015]]></date>
</item><item>
    <title><![CDATA[Transforming video ads into branded entertainment]]></title>
    <link>http://www.imediaconnection.com/content/39084.asp</link>
    <description><![CDATA[We all know video is huge, but the new trend of interaction has become a necessity. Find out how you can use the content you have to create a positive user experience.]]></description>
    <author><![CDATA[Ashley Eckel]]></author>
    <authorid><![CDATA[55342]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Eckel_Ashley_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2015]]></date>
</item><item>
    <title><![CDATA[How to use video to drive organic growth]]></title>
    <link>http://www.imediaconnection.com/content/39034.asp</link>
    <description><![CDATA[Watch out, marketing world -- video is taking over. From Facebook to YouTube, learn how to create video content that's more than just advertising.]]></description>
    <author><![CDATA[Tim McMullen]]></author>
    <authorid><![CDATA[67595]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcmullen_tim_70x70.jpg]]></image>
    <date><![CDATA[August 10, 2015]]></date>
</item><item>
    <title><![CDATA[Maybelline, Gillette take vastly different approaches to building confidence]]></title>
    <link>http://www.imediaconnection.com/content/39004.asp</link>
    <description><![CDATA[Among the recent top brands in online video, these two personal care giants epitomize the gender gap when it comes to selling health and beauty to women versus men. ]]></description>
    <author><![CDATA[Brian Shin]]></author>
    <authorid><![CDATA[38327]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shin_brian_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2015]]></date>
</item><item>
    <title><![CDATA[Branded video: Bottomless budgets vs. low-cost campaigns]]></title>
    <link>http://www.imediaconnection.com/content/38851.asp</link>
    <description><![CDATA[Last month, brands scored big with both star-studded, expansive video campaigns and low-budget, evergreen content. See which brands are creating videos that continue to get watched long after their release.]]></description>
    <author><![CDATA[Brian Shin]]></author>
    <authorid><![CDATA[38327]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shin_brian_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2015]]></date>
</item><item>
    <title><![CDATA[6 months in review: 2015's best video campaigns so far]]></title>
    <link>http://www.imediaconnection.com/content/38787.asp</link>
    <description><![CDATA[With the first half of the year coming to a close, let's take a look back at this year's video campaigns that have made a real impact for brands. ]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[June 18, 2015]]></date>
</item><item>
    <title><![CDATA[3 new brand videos that are resonating globally]]></title>
    <link>http://www.imediaconnection.com/content/38678.asp</link>
    <description><![CDATA[The latest viral hits are the ones that ring true around the world. See which brands are leveraging video best for universal appeal. ]]></description>
    <author><![CDATA[Brian Shin]]></author>
    <authorid><![CDATA[38327]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shin_brian_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2015]]></date>
</item><item>
    <title><![CDATA[Why short-form video should be your next marketing focus]]></title>
    <link>http://www.imediaconnection.com/content/38588.asp</link>
    <description><![CDATA[There is no shortage of content out there, but consumers are actively seeking videos. Here are the benefits and challenges of short-form video marketing. ]]></description>
    <author><![CDATA[Irfon Watkins]]></author>
    <authorid><![CDATA[60338]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_watkins_irfon_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2015]]></date>
</item><item>
    <title><![CDATA[How a non-profit beat Budweiser at branded video]]></title>
    <link>http://www.imediaconnection.com/content/38531.asp</link>
    <description><![CDATA[Non-profits seldom have the budgets to compete with for-profit brands when it comes to video production or distribution, but they do have a distinct advantage too. Want to know what it is?]]></description>
    <author><![CDATA[Mallory Russell]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2015]]></date>
</item><item>
    <title><![CDATA[Is video the future of email marketing? ]]></title>
    <link>http://www.imediaconnection.com/content/38421.asp</link>
    <description><![CDATA[With the emergence of new technology, integrating video&nbsp;into emails has new possibilities. Here's what you need to know.]]></description>
    <author><![CDATA[Zach Watson]]></author>
    <authorid><![CDATA[65955]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_watson_zach_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2015]]></date>
</item><item>
    <title><![CDATA[3 brands that wisely rejected the Super Bowl]]></title>
    <link>http://www.imediaconnection.com/content/38401.asp</link>
    <description><![CDATA[A brand doesn't need the Super Bowl to drive big viewership -- all it needs is compelling creative. Here are the ones that got the memo. ]]></description>
    <author><![CDATA[Mallory Russell]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2015]]></date>
</item><item>
    <title><![CDATA[3 major myths about cross-device marketing]]></title>
    <link>http://www.imediaconnection.com/content/38329.asp</link>
    <description><![CDATA[Conventional belief dictates that login-based environments, often referred to as "walled gardens," are the only way to seamlessly and accurately reach consumers across devices. This is not true. It's time to bust some major myths and explore the massive success of technologically-driven identity approaches.]]></description>
    <author><![CDATA[Kamakshi Sivaramakrishnan]]></author>
    <authorid><![CDATA[65818]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sivaramakrishnan_Kamakshi_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2015]]></date>
</item><item>
    <title><![CDATA[The marketing strategy behind America's favorite puppy]]></title>
    <link>http://www.imediaconnection.com/content/38245.asp</link>
    <description><![CDATA[Budweiser dominated the branded video chart again last month. Here's why its popular ad was so much more than just an ad.]]></description>
    <author><![CDATA[Mallory Russell]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2015]]></date>
</item><item>
    <title><![CDATA[The newest brands to rock video content ]]></title>
    <link>http://www.imediaconnection.com/content/38175.asp</link>
    <description><![CDATA[Red Bull and Coca-Cola aren't the only companies using video as a primary medium for building their brands. Here are eight examples of new brands killing it with video content.]]></description>
    <author><![CDATA[Chris Marentis ]]></author>
    <authorid><![CDATA[292]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marentis_chris_70x70.jpg]]></image>
    <date><![CDATA[February 25, 2015]]></date>
</item><item>
    <title><![CDATA[5 qualities of an ideal DSP]]></title>
    <link>http://www.imediaconnection.com/content/38204.asp</link>
    <description><![CDATA[As media automation becomes more mainstream, the platform you choose can make or break future success. Here are the key checkpoints when shopping around. ]]></description>
    <author><![CDATA[Tim Sims]]></author>
    <authorid><![CDATA[65361]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sims_Tim_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2015]]></date>
</item><item>
    <title><![CDATA[5 ways programmatic will evolve in 2015 and beyond]]></title>
    <link>http://www.imediaconnection.com/content/38146.asp</link>
    <description><![CDATA[The industry's hottest growth area will undergo a major maturation process as it continues to transform digital marketing. Discover&nbsp;what you really&nbsp;need to know. ]]></description>
    <author><![CDATA[Richard Russey]]></author>
    <authorid><![CDATA[60169]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russey_Richard_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2015]]></date>
</item><item>
    <title><![CDATA[3 ways to integrate video into campaigns  ]]></title>
    <link>http://www.imediaconnection.com/content/38118.asp</link>
    <description><![CDATA[For marketers looking to add this powerhouse tool to their next campaign, it's not as daunting as some might think. Here are the best practices to ensure success.&nbsp; ]]></description>
    <author><![CDATA[John DeFilippis ]]></author>
    <authorid><![CDATA[65796 ]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_defilippi_john_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2015]]></date>
</item><item>
    <title><![CDATA[The marketing opportunity that U.S. retailers are missing]]></title>
    <link>http://www.imediaconnection.com/content/38081.asp</link>
    <description><![CDATA[Although retailers usually dominate the holiday season, they missed out on the branded video front last month. Learn where they fell short. ]]></description>
    <author><![CDATA[Mallory Russell]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[January 27, 2015]]></date>
</item><item>
    <title><![CDATA[3 reasons media automation is marketing's bright future]]></title>
    <link>http://www.imediaconnection.com/content/38039.asp</link>
    <description><![CDATA[Marketers have huge problems targeting relevant ads in this always-on world. Discover why programmatic has emerged as the best solution, and&nbsp;how it solves vital issues. ]]></description>
    <author><![CDATA[Ashley Bast]]></author>
    <authorid><![CDATA[61305]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bast_ashley_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2015]]></date>
</item><item>
    <title><![CDATA[Brands ring in the holidays with retail and travel ]]></title>
    <link>http://www.imediaconnection.com/content/37938.asp</link>
    <description><![CDATA[Online video viewership got a nice bump in November. Find out who topped the branded video chart -- and why. ]]></description>
    <author><![CDATA[Mallory Russell]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70(1).jpg]]></image>
    <date><![CDATA[December 18, 2014]]></date>
</item><item>
    <title><![CDATA[Top 10 most-watched video campaigns of 2014]]></title>
    <link>http://www.imediaconnection.com/content/37838.asp</link>
    <description><![CDATA[Branded video is well established as an important component of any brand's advertising strategy. Take a look at this year's most-viewed. ]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70(1).jpg]]></image>
    <date><![CDATA[December 09, 2014]]></date>
</item><item>
    <title><![CDATA[4 ways to capture holiday shoppers with interactive video ]]></title>
    <link>http://www.imediaconnection.com/content/37856.asp</link>
    <description><![CDATA[Whether you've already started or you're scraping together a last-minute promotion, there's still time to snag holiday consumers. Follow these steps for a festive campaign. ]]></description>
    <author><![CDATA[Ashley Eckel]]></author>
    <authorid><![CDATA[55342]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Eckel_Ashley_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2014]]></date>
</item><item>
    <title><![CDATA[The success secrets behind 2 viral video newcomers ]]></title>
    <link>http://www.imediaconnection.com/content/37786.asp</link>
    <description><![CDATA[A couple of auto brands scored big in online video last month. See what tactics resonated with their viewers. ]]></description>
    <author><![CDATA[Mallory Russell]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[November 24, 2014]]></date>
</item><item>
    <title><![CDATA[Viral Video Watch: John Oliver's Home Depot commercial, super-expensive video games, and Swiftamine]]></title>
    <link>http://www.imediaconnection.com/content/37674.asp</link>
    <description><![CDATA[John Oliver's take on robot helpers in retail, the 10 most expensive video games of all time, and what to do if you find that you like a Taylor Swift song. Here are iMedia's picks for the hottest videos you need to see.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2014]]></date>
</item><item>
    <title><![CDATA[How to get viral marketing right]]></title>
    <link>http://www.imediaconnection.com/content/37669.asp</link>
    <description><![CDATA[Getting a video to go viral requires a lot more foresight than it may seem. Check out these tips for a successful campaign.]]></description>
    <author><![CDATA[Frank Gothmann ]]></author>
    <authorid><![CDATA[63130]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gothmann_Frank_70x70.jpg]]></image>
    <date><![CDATA[November 04, 2014]]></date>
</item><item>
    <title><![CDATA[The smartphone wars are back on]]></title>
    <link>http://www.imediaconnection.com/content/37616.asp</link>
    <description><![CDATA[Apple and Samsung are at it again. Find out which one is dominating in the realm of branded video.]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2014]]></date>
</item><item>
    <title><![CDATA[Viral Video Watch: Weatherman vs. dog, IKEA's Kubrick homage, and "The Simpsons" multiplied?]]></title>
    <link>http://www.imediaconnection.com/content/37599.asp</link>
    <description><![CDATA[Dogs don't care about the&nbsp;weather, IKEA is ready for Halloween, and 1,000 versions of a beloved family. Here are iMedia's picks for the hottest videos you need to see.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2014]]></date>
</item><item>
    <title><![CDATA[Viral Video Watch: Bad slutty or good slutty, "SNL" on ebola, and clever advertising]]></title>
    <link>http://www.imediaconnection.com/content/37528.asp</link>
    <description><![CDATA[Halloween stereotypes, a movie trailer spoof, and a new dog in the house. Here are iMedia's picks for the hottest videos you need to see.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2014]]></date>
</item><item>
    <title><![CDATA[Viral Video Watch: Vacuuming a cat, NFL criminals, and Kristen Wiig naked?]]></title>
    <link>http://www.imediaconnection.com/content/37450.asp</link>
    <description><![CDATA[SNL pokes fun at football stars, inside Apple's bend test labs, and an interviewer who clearly hasn't seen the movie.&nbsp;Take a look at&nbsp;iMedia's picks for this week's&nbsp;hottest videos.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMedia_Editors_3d_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2014]]></date>
</item><item>
    <title><![CDATA[Viral Video Watch: iPhone 6 Plus bends in pockets, enthusiastic post-game interview, and quitting on live TV]]></title>
    <link>http://www.imediaconnection.com/content/37400.asp</link>
    <description><![CDATA[Trouble on the horizon for Apple, this kid is <EM>stoked</EM>, and how not to quit your job. Here are iMedia�s picks for the hottest videos you need to see.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2014]]></date>
</item><item>
    <title><![CDATA[Trends in branded video: What you missed this summer]]></title>
    <link>http://www.imediaconnection.com/content/37384.asp</link>
    <description><![CDATA[It was a big summer for branded video. Here are the trends that continue to drive record-breaking viewership in 2014. ]]></description>
    <author><![CDATA[Mallory Russell]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70(1).jpg]]></image>
    <date><![CDATA[September 23, 2014]]></date>
</item><item>
    <title><![CDATA[Viral Video Watch: Re-naming the Redskins, "The Simpsons" on Scotland, and a hamster vs. Kobayashi]]></title>
    <link>http://www.imediaconnection.com/content/37378.asp</link>
    <description><![CDATA[The Redskins get a makeover, Willie weighs in on Scotland, and the next world eating champion. Here are iMedia's picks for the hottest videos you need to see.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2014]]></date>
</item><item>
    <title><![CDATA[Viral Video Watch: Old-school NES, if Disney princes were real, and the bookbook]]></title>
    <link>http://www.imediaconnection.com/content/37325.asp</link>
    <description><![CDATA[Teenagers react to an old Nintendo, BuzzFeed's twist on Disney princes, and a funny tech twist. Here are iMedia's picks for the hottest videos you need to see. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2014]]></date>
</item><item>
    <title><![CDATA[Viral Video Watch: 6 crazy jobs, heavy metal in odd places, and the boy who cried "literally"]]></title>
    <link>http://www.imediaconnection.com/content/37281.asp</link>
    <description><![CDATA[Jobs that no one should do, awesome places to play metal, and how the misuse of "literally" can kill you. Here are iMedia's picks for the hottest videos you need to see.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2014]]></date>
</item><item>
    <title><![CDATA[Viral Video Watch: A Taser photo shoot, the "new iPhone 6," and DIY wedding planning]]></title>
    <link>http://www.imediaconnection.com/content/37248.asp</link>
    <description><![CDATA[Being photographed while Tased, the amazing "new iPhone," and the honest version of planning a wedding. Here are iMedia's picks for the hottest videos you need to see.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2014]]></date>
</item><item>
    <title><![CDATA[The unstoppable power of strong women in branded video]]></title>
    <link>http://www.imediaconnection.com/content/37196.asp</link>
    <description><![CDATA[Empowerment messages for women elicit emotion and stir up debate around social issues. Here are the brands that are telling the right stories with their branded video. ]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2014]]></date>
</item><item>
    <title><![CDATA[Viral Video Watch: Growing pains, dog faints from excitement, and Wal-Mart ice cream doesn't melt]]></title>
    <link>http://www.imediaconnection.com/content/37094.asp</link>
    <description><![CDATA[Growing up is heartbreaking, a pup passes out when seeing her owner after&nbsp;two years, and Wal-Mart ice cream can take the heat. Here are iMedia's picks for the hottest videos you need to see.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[July 31, 2014]]></date>
</item><item>
    <title><![CDATA[How to fight fraud and ensure video viewability]]></title>
    <link>http://www.imediaconnection.com/content/37071.asp</link>
    <description><![CDATA[As the industry develops viewability standards, planning campaigns will grow even more complex. Here are simple steps that a brand can take to avoid fraud.]]></description>
    <author><![CDATA[Mitchell Reichgut ]]></author>
    <authorid><![CDATA[40692]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Reichgut_Mitchell_70x70.jpg]]></image>
    <date><![CDATA[July 31, 2014]]></date>
</item><item>
    <title><![CDATA[Viral Video Watch: Weird Al's grammar smackdown, flexible TVs, and 3 strikes]]></title>
    <link>http://www.imediaconnection.com/content/37033.asp</link>
    <description><![CDATA[Weird Al is done with your lazy grammar, a TV that practically folds in half, and a crazy umpire. Here are iMedia's picks for the hottest videos you need to see.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2014]]></date>
</item><item>
    <title><![CDATA[Lessons from the world's biggest branded video event -- ever]]></title>
    <link>http://www.imediaconnection.com/content/37015.asp</link>
    <description><![CDATA[The World Cup ignited branded video viewership in a way we've never before seen. Here's how the best of the best took advantage. ]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70(1).jpg]]></image>
    <date><![CDATA[July 23, 2014]]></date>
</item><item>
    <title><![CDATA[Viral Video Watch: "Columbusing" things, giving idiots yellow cards, and meeting your girlfriend's best friend]]></title>
    <link>http://www.imediaconnection.com/content/36956.asp</link>
    <description><![CDATA["Discovering things," a ref in the city, and meeting someone who already knows&nbsp;<EM>everything</EM> about you. Here are iMedia's hottest video picks&nbsp;you need to see.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2014]]></date>
</item><item>
    <title><![CDATA[Viral Video Watch: Hipsters, fun with stereotypes, and puppies teaching babies]]></title>
    <link>http://www.imediaconnection.com/content/36842.asp</link>
    <description><![CDATA[Molting season in Williamsburg, fun with unintentional racism, and your daily dose of adorable. Here are iMedia's picks for the hottest videos you need to see. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2014]]></date>
</item><item>
    <title><![CDATA[The 3 must-have elements of video marketing]]></title>
    <link>http://www.imediaconnection.com/content/36836.asp</link>
    <description><![CDATA[Among content marketing vehicles, video can yield the best ROI. Are you getting it right?]]></description>
    <author><![CDATA[Jim Dicso]]></author>
    <authorid><![CDATA[46325]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Dicso_Jim_70x70.jpg.jpg]]></image>
    <date><![CDATA[June 24, 2014]]></date>
</item><item>
    <title><![CDATA[Branded video 101: World Cup edition]]></title>
    <link>http://www.imediaconnection.com/content/36833.asp</link>
    <description><![CDATA[The World Cup is dominating the online video scene right now by throwing big budgets behind tried-and-true tactics. Here are the lessons you can glean for your next effort.]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2014]]></date>
</item><item>
    <title><![CDATA[Viral Video Watch: World Cup, World Cup, World Cup!]]></title>
    <link>http://www.imediaconnection.com/content/36741.asp</link>
    <description><![CDATA[With the first kickoff today, the lead up to the 2014 FIFA World Cup has produced a lot of great videos. Here are iMedia's picks for the hottest World Cup videos you need to see.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2014]]></date>
</item><item>
    <title><![CDATA[Viral Video Watch: John Oliver on net neutrality, epic rap battle, and the internet ('90s style)]]></title>
    <link>http://www.imediaconnection.com/content/36692.asp</link>
    <description><![CDATA[The reason net neutrality is so important, Stephen King vs. Edgar Allen Poe, and a crazy-whack video explaining how to use the internet. Here are iMedia's picks for the hottest videos you need to see.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2014]]></date>
</item><item>
    <title><![CDATA[How binge-viewing is shaping the future of content]]></title>
    <link>http://www.imediaconnection.com/content/36479.asp</link>
    <description><![CDATA[For entertainment marketers, following the evolution of viewing habits is vital. In this Q&amp;A, Jack Myers shares his thoughts on branded content, wearable tech, the role of the CMO, and more.]]></description>
    <author><![CDATA[Jennifer Marlo]]></author>
    <authorid><![CDATA[35826]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Marlo_Jennifer_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2014]]></date>
</item><item>
    <title><![CDATA[Viral Video Watch: Will Ferrell vs. Chad Smith, the World Cup, and otter piano playing]]></title>
    <link>http://www.imediaconnection.com/content/36649.asp</link>
    <description><![CDATA[Will Ferrell and Chad Smith drum it out, the World Cup is coming (!!), and otters hitting the ivory. Here are iMedia's picks for the hottest videos you need to see.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[May 29, 2014]]></date>
</item><item>
    <title><![CDATA[The brands that are (already) winning the World Cup in online video]]></title>
    <link>http://www.imediaconnection.com/content/36616.asp</link>
    <description><![CDATA[If you can create content that engages soccer fans, they will watch, share, and talk about it with their friends -- a lot. Here are the ways to capitalize on their fanaticism. ]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[May 27, 2014]]></date>
</item><item>
    <title><![CDATA[Viral Video Watch: "Dr." Charlie Day, Tony Hawk, and Super Street Fighter problems]]></title>
    <link>http://www.imediaconnection.com/content/36632.asp</link>
    <description><![CDATA[Charlie Day's commencement address, Tony Hawk jumps a moving car, and Blanka just gets no love. Here are iMedia�s picks for the hottest videos you need to see.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2014]]></date>
</item><item>
    <title><![CDATA[Viral Video Watch: "Frozen" as a horror movie, #GodzillaProblems, and Michael Sam]]></title>
    <link>http://www.imediaconnection.com/content/36571.asp</link>
    <description><![CDATA["Frozen" as a horror movie, Godzilla ruins everything, and how to talk to your kids about Michael Sam. Here are iMedia's picks for the hottest videos you need to see.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2014]]></date>
</item><item>
    <title><![CDATA[How small brands can beat the big boys at online video]]></title>
    <link>http://www.imediaconnection.com/content/36353.asp</link>
    <description><![CDATA[Wren made a name for itself with a single video last month. Here's how other small brands can follow suit. ]]></description>
    <author><![CDATA[Mallory Russell]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2014]]></date>
</item><item>
    <title><![CDATA[The secret to driving success with a sequel campaign]]></title>
    <link>http://www.imediaconnection.com/content/36179.asp</link>
    <description><![CDATA[It's not unusual for brands to try to capitalize on the success of previous campaigns, but it is difficult to do well. So what makes for a successful sequel?]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2014]]></date>
</item><item>
    <title><![CDATA[Why shorter is sweeter for video]]></title>
    <link>http://www.imediaconnection.com/content/36130.asp</link>
    <description><![CDATA[Short videos on Vine and Instagram have taken off in a huge way. Keep these things in mind when adjusting your content strategy.]]></description>
    <author><![CDATA[Todd Henderson ]]></author>
    <authorid><![CDATA[61228]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_henderson_todd_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2014]]></date>
</item><item>
    <title><![CDATA[How to convert YouTube viewers into subscribers]]></title>
    <link>http://www.imediaconnection.com/content/36053.asp</link>
    <description><![CDATA[Getting viewers to watch your YouTube content is a challenge, but getting them to subscribe to your channel is a whole different beast. Here are some tips to help you grow your base.]]></description>
    <author><![CDATA[Teresa Caro ]]></author>
    <authorid><![CDATA[27398]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Caro_Teresa_70x70.jpg.jpg]]></image>
    <date><![CDATA[February 27, 2014]]></date>
</item><item>
    <title><![CDATA[10 predictions for the future of TV]]></title>
    <link>http://www.imediaconnection.com/content/35972.asp</link>
    <description><![CDATA[Recent changes in consumer behavior and technology have major implications for TV's future. Here's how marketers can succeed in the landscape of tomorrow.]]></description>
    <author><![CDATA[Zachary Weiner ]]></author>
    <authorid><![CDATA[45290]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wiener_zachary_70x70.jpg]]></image>
    <date><![CDATA[February 25, 2014]]></date>
</item><item>
    <title><![CDATA[3 keys to success on YouTube]]></title>
    <link>http://www.imediaconnection.com/content/36001.asp</link>
    <description><![CDATA[YouTube has become a powerful medium for content creators. Here are some tips to make it work for your brand.]]></description>
    <author><![CDATA[Lewis Ball ]]></author>
    <authorid><![CDATA[38290]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ball_Lewis_70x70.jpg]]></image>
    <date><![CDATA[February 24, 2014]]></date>
</item><item>
    <title><![CDATA[How to grow your YouTube subscriber base]]></title>
    <link>http://www.imediaconnection.com/content/35984.asp</link>
    <description><![CDATA[When it comes to YouTube, there are numerous metrics to track, but there's only one you need to optimize. Here's why your main focus should be on your subscribers.]]></description>
    <author><![CDATA[Yale Wang]]></author>
    <authorid><![CDATA[47542]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wang_yale_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2014]]></date>
</item><item>
    <title><![CDATA[How Budweiser suddenly figured out online video]]></title>
    <link>http://www.imediaconnection.com/content/35993.asp</link>
    <description><![CDATA[Budweiser has always been a strong Super Bowl advertiser, but it hasn't historically dominated online video. Here's why that appears to be changing in 2014.]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2014]]></date>
</item><item>
    <title><![CDATA[Why any brand can create a viral video]]></title>
    <link>http://www.imediaconnection.com/content/35950.asp</link>
    <description><![CDATA[Viral hits are often&nbsp;high-budget,&nbsp;but now&nbsp;the marketplace&nbsp;is creating options for brands of all kinds. Here's how advertisers are taking advantage.]]></description>
    <author><![CDATA[Mitchell Reichgut ]]></author>
    <authorid><![CDATA[40692]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reichgut_mitchell_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2014]]></date>
</item><item>
    <title><![CDATA[3 ways you're still screwing up social]]></title>
    <link>http://www.imediaconnection.com/content/35904.asp</link>
    <description><![CDATA[Are you disappointed with your social presence? Here are the things you're still doing wrong. ]]></description>
    <author><![CDATA[Dimple Thakkar]]></author>
    <authorid><![CDATA[43329]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_thakkar_dimple_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2014]]></date>
</item><item>
    <title><![CDATA[Easy-to-steal ideas from The New York Times redesign]]></title>
    <link>http://www.imediaconnection.com/content/35906.asp</link>
    <description><![CDATA[Costly redesigns aren't always necessary to bring more attention to native advertising. Here's what you can learn from The New York Times.]]></description>
    <author><![CDATA[Ash Nashed]]></author>
    <authorid><![CDATA[55358]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nashed_ash_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2014]]></date>
</item><item>
    <title><![CDATA[3 reasons Turkish Airlines' "Selfie Shootout" was so darn popular]]></title>
    <link>http://www.imediaconnection.com/content/35765.asp</link>
    <description><![CDATA[At the hottest time of year for branded video, one brand blew all the others out of the water. Let's see what made this particular campaign so special.]]></description>
    <author><![CDATA[Mallory Russell]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[January 21, 2014]]></date>
</item><item>
    <title><![CDATA[The future of multi-channel networks]]></title>
    <link>http://www.imediaconnection.com/content/35738.asp</link>
    <description><![CDATA[The role&nbsp;of MCNs in the market is growing rapidly. And in many ways, we've only scratched the surface. ]]></description>
    <author><![CDATA[Shahrzad Rafati ]]></author>
    <authorid><![CDATA[23248]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rafati_Shahrzad_70x70.jpg]]></image>
    <date><![CDATA[January 21, 2014]]></date>
</item><item>
    <title><![CDATA[How Volvo Trucks outshined retailers during the holiday season]]></title>
    <link>http://www.imediaconnection.com/content/35630.asp</link>
    <description><![CDATA[Despite a plethora of great holiday campaigns from retailers and non-profits, the top campaign this past month was another brand stunt. Here's why people can't resist these videos. ]]></description>
    <author><![CDATA[Mallory Russell]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[December 23, 2013]]></date>
</item><item>
    <title><![CDATA[Top 10 most-watched video campaigns of 2013]]></title>
    <link>http://www.imediaconnection.com/content/35542.asp</link>
    <description><![CDATA[This year, the best campaigns in online video were focused on perfecting the brand story. Let's take a look at the ones that viewers chose to watch the most.]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[December 10, 2013]]></date>
</item><item>
    <title><![CDATA[10 epic marketing fails of 2013]]></title>
    <link>http://www.imediaconnection.com/content/35501.asp</link>
    <description><![CDATA[The marketers behind these ads still have their palms to their faces. Here are the brands that catastrophically failed this year.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[December 03, 2013]]></date>
</item><item>
    <title><![CDATA[27 marketing myths (that we all believe)]]></title>
    <link>http://www.imediaconnection.com/content/35471.asp</link>
    <description><![CDATA[Lies, lies, and more lies. Here are the biggest marketing "facts" you didn't know were fiction.]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2013]]></date>
</item><item>
    <title><![CDATA[How Red Bull and Pepsi Max drive views to old videos ]]></title>
    <link>http://www.imediaconnection.com/content/35439.asp</link>
    <description><![CDATA[It's not impossible to turn a single event into more than just a one-off piece of creative. Here's how two brands squeeze new life out of old video campaigns.]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[November 19, 2013]]></date>
</item><item>
    <title><![CDATA[Top 10 brand tweets]]></title>
    <link>http://www.imediaconnection.com/content/35343.asp</link>
    <description><![CDATA[When a brand tweet bombs, it can be pretty embarrassing. But if the humor's right, a tweet can score a company big loyalty points. Here are the top brand tweets you need to see.]]></description>
    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_simpson_bethany_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2013]]></date>
</item><item>
    <title><![CDATA[7 huge problems marketers desperately need solved]]></title>
    <link>http://www.imediaconnection.com/content/35350.asp</link>
    <description><![CDATA[The industry is still plagued with challenges that make life difficult for forward-thinking leaders. Here are some of the biggest problems.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2013]]></date>
</item><item>
    <title><![CDATA[The dangers of emerging TV ad innovations]]></title>
    <link>http://www.imediaconnection.com/content/35265.asp</link>
    <description><![CDATA[As new TV ad technologies become more widespread, due diligence is essential. Here are three ways to avoid the pitfalls of emerging formats.]]></description>
    <author><![CDATA[Zachary Weiner ]]></author>
    <authorid><![CDATA[45290]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weiner_zach_70x70(1).jpg]]></image>
    <date><![CDATA[November 05, 2013]]></date>
</item><item>
    <title><![CDATA[The 13 most terrifying marketing campaigns of all time]]></title>
    <link>http://www.imediaconnection.com/content/35303.asp</link>
    <description><![CDATA[Boo! Marketing can be downright frightening. Here are the most horrifying campaigns that will haunt your dreams. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[October 31, 2013]]></date>
</item><item>
    <title><![CDATA[The top immersive content experiences ]]></title>
    <link>http://www.imediaconnection.com/content/35283.asp</link>
    <description><![CDATA[Consumers are harsh critics of shoddy web media and crave engaging experiences online. Here's a look at the amazing immersive content users love.]]></description>
    <author><![CDATA[Devanshi Garg ]]></author>
    <authorid><![CDATA[55482]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Garg_Devanshi_70x70.jpg]]></image>
    <date><![CDATA[October 29, 2013]]></date>
</item><item>
    <title><![CDATA[The 6 latest trends in marketing technology]]></title>
    <link>http://www.imediaconnection.com/content/35282.asp</link>
    <description><![CDATA[These days, it's tough to cut through all the hype over new technologies. Here are the most innovative tech partners tackling the future of marketing.]]></description>
    <author><![CDATA[Tom Edwards]]></author>
    <authorid><![CDATA[26279]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_tom_70x70.jpg]]></image>
    <date><![CDATA[October 29, 2013]]></date>
</item><item>
    <title><![CDATA[A newcomer in the smartphone marketing wars ]]></title>
    <link>http://www.imediaconnection.com/content/35255.asp</link>
    <description><![CDATA[Apple and Samsung are still battling for smartphone domination, but now there's a new company taking a shot at both giants in its marketing. Here's why that approach just might work.]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2013]]></date>
</item><item>
    <title><![CDATA[The best marketing ideas that never saw the light of day]]></title>
    <link>http://www.imediaconnection.com/content/35171.asp</link>
    <description><![CDATA[The concept was brilliant. The campaign would have been revolutionary. So why did the client shoot it down? Check out these six failed pitches that still haunt the marketers behind them.]]></description>
    <author><![CDATA[Tricia Despres ]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2013]]></date>
</item><item>
    <title><![CDATA[3 major new trends driving branded video ]]></title>
    <link>http://www.imediaconnection.com/content/35020.asp</link>
    <description><![CDATA[This summer, there were noticeable new trends when it came to branded video. Here are three tactics that raked in the views. ]]></description>
    <author><![CDATA[Brian Shin ]]></author>
    <authorid><![CDATA[38327]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Shin_Brian70x70(1).jpg]]></image>
    <date><![CDATA[October 02, 2013]]></date>
</item><item>
    <title><![CDATA[How to achieve true video integration]]></title>
    <link>http://www.imediaconnection.com/content/35018.asp</link>
    <description><![CDATA[Integrating video campaigns effectively across screens is a very complicated process. Here are specific guidelines to help clarify your marketing message.]]></description>
    <author><![CDATA[Paul Santello ]]></author>
    <authorid><![CDATA[1999]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_santello_paul_70x70.jpg]]></image>
    <date><![CDATA[October 01, 2013]]></date>
</item><item>
    <title><![CDATA[The secret formula for repeating a viral hit]]></title>
    <link>http://www.imediaconnection.com/content/34986.asp</link>
    <description><![CDATA[How do Intel and Toshiba have continued success with their social film project, while other brands struggle to repeat the success of a viral hit (or even find success at all)? Here's the scoop.]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2013]]></date>
</item><item>
    <title><![CDATA[The implications of the TV-digital gap]]></title>
    <link>http://www.imediaconnection.com/content/34840.asp</link>
    <description><![CDATA[Television viewers have become experts at evading commercials, and it is costing brands millions. So now what? Consider this strategy for bridging the divide. ]]></description>
    <author><![CDATA[Andrew Barrett ]]></author>
    <authorid><![CDATA[ 56669]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Barrett_Andrew_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2013]]></date>
</item><item>
    <title><![CDATA[How racist comments prolonged Cheerios' campaign]]></title>
    <link>http://www.imediaconnection.com/content/34795.asp</link>
    <description><![CDATA[Not all brands hit home runs with their own creative. Here's how controversial comments and user-generated content drove viral success for an uncontroversial video.]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2013]]></date>
</item><item>
    <title><![CDATA[5 ways you can screw up mobile video]]></title>
    <link>http://www.imediaconnection.com/content/34690.asp</link>
    <description><![CDATA[Video accounts for 51 percent of all data consumed via mobile,&nbsp;and marketers are taking note. Here's how to avoid making rookie mistakes.]]></description>
    <author><![CDATA[Scott Swanson]]></author>
    <authorid><![CDATA[28129]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_swanson_scott_70x70.jpg]]></image>
    <date><![CDATA[August 15, 2013]]></date>
</item><item>
    <title><![CDATA[What emerging smart TVs mean for marketers]]></title>
    <link>http://www.imediaconnection.com/content/34649.asp</link>
    <description><![CDATA[Similar to how smartphones transformed personal communications, smart TVs are profoundly changing mass communications. How will this paradigm shift affect your job?]]></description>
    <author><![CDATA[Dan Reitan]]></author>
    <authorid><![CDATA[ 56512]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Reitan_Dan_70x70.jpg]]></image>
    <date><![CDATA[August 08, 2013]]></date>
</item><item>
    <title><![CDATA[The best Vines posted by brands]]></title>
    <link>http://www.imediaconnection.com/content/34656.asp</link>
    <description><![CDATA[Short-form videos in social media are cool, fun, and accessible for any size brand. Take a page from the companies that are doing it right. ]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2013]]></date>
</item><item>
    <title><![CDATA[Why video creators need to think mobile]]></title>
    <link>http://www.imediaconnection.com/content/34281.asp</link>
    <description><![CDATA[Mobile provides a great opportunity for creative teams, yet most fail to reap the benefits of this interactive medium. Here are eight tips to enhance the viewer experience.]]></description>
    <author><![CDATA[David Sanderson ]]></author>
    <authorid><![CDATA[38431]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sanderson_david_70x70.jpg]]></image>
    <date><![CDATA[August 01, 2013]]></date>
</item><item>
    <title><![CDATA[The brands that are benefitting from summer blockbusters]]></title>
    <link>http://www.imediaconnection.com/content/34594.asp</link>
    <description><![CDATA[Big movie releases drive huge amounts of buzz. Is your brand taking advantage through smart partnerships?]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[July 23, 2013]]></date>
</item><item>
    <title><![CDATA[The worst Vines posted by brands]]></title>
    <link>http://www.imediaconnection.com/content/34509.asp</link>
    <description><![CDATA[It's good if your brand is experimenting with Vine, but&nbsp;your videos could still be quite bad. Here are some common mistakes that companies are making with the still-nascent video-sharing tool. ]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2013]]></date>
</item><item>
    <title><![CDATA[Why video on Instagram is already better than Vine]]></title>
    <link>http://www.imediaconnection.com/content/34508.asp</link>
    <description><![CDATA[With the latest moves by Facebook and Twitter, it's clear that video is essential for growth. Find out the biggest differences and similarities between these two offerings.]]></description>
    <author><![CDATA[Ryan Harris ]]></author>
    <authorid><![CDATA[56071]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Harris_Ryan_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2013]]></date>
</item><item>
    <title><![CDATA[Why not all brands should strive for a blockbuster viral hit]]></title>
    <link>http://www.imediaconnection.com/content/34382.asp</link>
    <description><![CDATA[What's better for your brand? A big viral hit or a string of consistent performers? Let's look at two brands' very different video strategies.]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[June 18, 2013]]></date>
</item><item>
    <title><![CDATA[Best practices for branded web series]]></title>
    <link>http://www.imediaconnection.com/content/34373.asp</link>
    <description><![CDATA[Today's consumers are looking for valuable content produced by brands. Here's how to launch a successful web series, with tips from industry experts.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_whitney_daisy_70x70.jpg]]></image>
    <date><![CDATA[June 13, 2013]]></date>
</item><item>
    <title><![CDATA[The secret behind the Evian and Dove viral sensations]]></title>
    <link>http://www.imediaconnection.com/content/34200.asp</link>
    <description><![CDATA[Your branded video content might be good. But is it newsworthy? If not, consider taking a page from these brands' playbooks.]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2013]]></date>
</item><item>
    <title><![CDATA[iMedia Coverage of the 2013 Digital Content NewFronts]]></title>
    <link>http://www.imediaconnection.com/content/34123.asp</link>
    <description><![CDATA[The 2013 Digital Content NewFronts have been full of unbelievable moments. Here's what you missed.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imedia_editors.png]]></image>
    <date><![CDATA[May 03, 2013]]></date>
</item><item>
    <title><![CDATA[How to make videos people want to watch]]></title>
    <link>http://www.imediaconnection.com/content/34073.asp</link>
    <description><![CDATA[A great video should be relevant and enjoyable -- without the blatant sales pitch. Here's how to draw in your viewers.]]></description>
    <author><![CDATA[Gary Lipkowitz]]></author>
    <authorid><![CDATA[53976]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lipkowitz_Gary_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2013]]></date>
</item><item>
    <title><![CDATA[Is YouTube an untapped gold mine for marketers?]]></title>
    <link>http://www.imediaconnection.com/content/33977.asp</link>
    <description><![CDATA[YouTube is the Wild West, and many marketers have written it off because of that. But before you do, here are two reasons you should be leveraging this platform.]]></description>
    <author><![CDATA[Mike Henry]]></author>
    <authorid><![CDATA[9301]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/MikeHenry_70.jpg]]></image>
    <date><![CDATA[April 25, 2013]]></date>
</item><item>
    <title><![CDATA[5 social video myths dispelled]]></title>
    <link>http://www.imediaconnection.com/content/34024.asp</link>
    <description><![CDATA[With consumers growing tired of pre-roll, it's time for a more engaging strategy. Don't be fooled by these common misconceptions about social video.]]></description>
    <author><![CDATA[David Waterhouse]]></author>
    <authorid><![CDATA[54060]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Waterhouse_David_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2013]]></date>
</item><item>
    <title><![CDATA[Why the Miami Heat's Harlem Shake was better than all others]]></title>
    <link>http://www.imediaconnection.com/content/34006.asp</link>
    <description><![CDATA[The phenomenon shattered viral video records. Learn why the Harlem Shake became such a hit and why some brands did it better than others.]]></description>
    <author><![CDATA[Mallory Russell ]]></author>
    <authorid><![CDATA[54386]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Russell_Mallory_70x70.jpg]]></image>
    <date><![CDATA[April 18, 2013]]></date>
</item><item>
    <title><![CDATA[Why online video is living in the past]]></title>
    <link>http://www.imediaconnection.com/content/33976.asp</link>
    <description><![CDATA[Today, most advertisers have embraced third-party serving, but online video marketers are still dragging their feet. Here's why it's time to move forward.]]></description>
    <author><![CDATA[Shane Metzger]]></author>
    <authorid><![CDATA[54003]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Metzger_Shane_70x70.jpg]]></image>
    <date><![CDATA[April 11, 2013]]></date>
</item><item>
    <title><![CDATA[6 predictions for marketing's future ]]></title>
    <link>http://www.imediaconnection.com/content/33973.asp</link>
    <description><![CDATA[Guy Kawasaki gives us a glimpse into how evolving technology will change the marketing world. Will you be ready for these shifts? ]]></description>
    <author><![CDATA[Guy Kawasaki]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/GuyKawasaki_70.jpg]]></image>
    <date><![CDATA[April 10, 2013]]></date>
</item><item>
    <title><![CDATA[How digital is devouring TV -- and what it means for marketers]]></title>
    <link>http://www.imediaconnection.com/content/33964.asp</link>
    <description><![CDATA[Television isn't dying, but&nbsp;it's being slowly consumed by the digital beast. Here's why you need to pay attention to this shrinking divide.]]></description>
    <author><![CDATA[Marcien Jenckes]]></author>
    <authorid><![CDATA[52665]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/marcienj_70.jpg]]></image>
    <date><![CDATA[April 08, 2013]]></date>
</item><item>
    <title><![CDATA[Here are the big plans that Google has for YouTube]]></title>
    <link>http://www.imediaconnection.com/content/33961.asp</link>
    <description><![CDATA[Think YouTube is a dying platform for advertising? Think again. Here are Google's future plans for the world's No. 1 video platform. ]]></description>
    <author><![CDATA[Janee Poore]]></author>
    <authorid><![CDATA[53340]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/JaneePoore_70.jpg]]></image>
    <date><![CDATA[April 08, 2013]]></date>
</item><item>
    <title><![CDATA[How to take video beyond pre-roll]]></title>
    <link>http://www.imediaconnection.com/content/33857.asp</link>
    <description><![CDATA[Consumers and video advertisers alike are getting sick and tired of pre-roll -- and understandably so. Here are three alternatives.]]></description>
    <author><![CDATA[Mitchell Reichgut]]></author>
    <authorid><![CDATA[40692]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reichgut_mitchell_70x70.jpg]]></image>
    <date><![CDATA[April 04, 2013]]></date>
</item><item>
    <title><![CDATA[Why your video ads failed (and theirs didn't) ]]></title>
    <link>http://www.imediaconnection.com/content/33895.asp</link>
    <description><![CDATA[For digital marketers, video is one of the hardest channels to master. Here are three ways to avoid massive failure. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski-headshot-70x70.jpeg]]></image>
    <date><![CDATA[April 03, 2013]]></date>
</item><item>
    <title><![CDATA[What digital marketing will look like in 5 years]]></title>
    <link>http://www.imediaconnection.com/content/33861.asp</link>
    <description><![CDATA[What does the future hold for digital marketing? If you're not prepared for these shocking changes, you might get left behind.]]></description>
    <author><![CDATA[Brian David Johnson]]></author>
    <authorid><![CDATA[44842]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/BrianDavidJohnson_70.jpg]]></image>
    <date><![CDATA[April 01, 2013]]></date>
</item><item>
    <title><![CDATA[9 reasons your marketing should include cats]]></title>
    <link>http://www.imediaconnection.com/content/33771.asp</link>
    <description><![CDATA[Want your campaign to go viral? Here's why adding cats to your digital strategy will deliver blockbuster results. ]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/videos/videos_industry_insider.xml]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski-headshot-70x70.jpeg]]></image>
    <date><![CDATA[March 19, 2013]]></date>
</item><item>
    <title><![CDATA[How tech giants stole views from Super Bowl advertisers]]></title>
    <link>http://www.imediaconnection.com/content/33775.asp</link>
    <description><![CDATA[Tech companies Sony, Google, and Rovio generated more video views in February than the Super Bowl big spenders. How did this happen?]]></description>
    <author><![CDATA[Matt Fiorentino ]]></author>
    <authorid><![CDATA[38328]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fiorentino_matt_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2013]]></date>
</item><item>
    <title><![CDATA[How to use Vine and other video apps for marketing]]></title>
    <link>http://www.imediaconnection.com/content/33756.asp</link>
    <description><![CDATA[All of the buzz about Twitter's new video app, Vine, has left businesses wondering how they can take advantage of this new tool. Here are the do's and don'ts of using video apps for marketing.]]></description>
    <author><![CDATA[Rocky Walls]]></author>
    <authorid><![CDATA[53614]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Walls_Rocky_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2013]]></date>
</item><item>
    <title><![CDATA[Why Microsoft wants you to hate Internet Explorer]]></title>
    <link>http://www.imediaconnection.com/content/33670.asp</link>
    <description><![CDATA[The browser's self-loathing attitude has propelled it to the top of the viral video charts. Learn why this risky approach is paying off. ]]></description>
    <author><![CDATA[Matt Fiorentino]]></author>
    <authorid><![CDATA[38328]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fiorentino_matt_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2013]]></date>
</item><item>
    <title><![CDATA[6 ways you're wasting money on video]]></title>
    <link>http://www.imediaconnection.com/content/33538.asp</link>
    <description><![CDATA[In advertising, mistakes cost money. Here are the common and easy-to-fix gaffes that marketers make in digital video.]]></description>
    <author><![CDATA[Marc Mallett]]></author>
    <authorid><![CDATA[10796]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mallett_Marc_70x70.png]]></image>
    <date><![CDATA[February 07, 2013]]></date>
</item><item>
    <title><![CDATA[YouTube's formula for a can't-miss viral hit]]></title>
    <link>http://www.imediaconnection.com/content/33470.asp</link>
    <description><![CDATA[YouTube isn't just a place where videos go viral --&nbsp;it's a hit maker in its own right. Here's what brands can learn from YouTube's original content.]]></description>
    <author><![CDATA[Matt Fiorentino ]]></author>
    <authorid><![CDATA[38328]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fiorentino_matt_70x70.jpg]]></image>
    <date><![CDATA[January 24, 2013]]></date>
</item><item>
    <title><![CDATA[3 digital marketing predictions for 2013]]></title>
    <link>http://www.imediaconnection.com/content/33372.asp</link>
    <description><![CDATA[Predictions drive digital marketing forward, but haphazard guesses can lead advertisers astray. Here's what will come to fruition this year. ]]></description>
    <author><![CDATA[Brendan Cournoyer ]]></author>
    <authorid><![CDATA[47607]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Cournoyer_Brendan_70x70.jpg]]></image>
    <date><![CDATA[January 07, 2013]]></date>
</item><item>
    <title><![CDATA[This year's biggest winners and losers in online video]]></title>
    <link>http://www.imediaconnection.com/content/33334.asp</link>
    <description><![CDATA[In 2012, viral giants fell, and new heroes emerged in the video space. See which brands came out on top.]]></description>
    <author><![CDATA[Matt Fiorentino ]]></author>
    <authorid><![CDATA[38328]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fiorentino_matt_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2012]]></date>
</item><item>
    <title><![CDATA[Predictions for the upcoming year in video]]></title>
    <link>http://www.imediaconnection.com/content/33300.asp</link>
    <description><![CDATA[Will online video drive more dollars for brands in 2013? Should you plan to invest more in video? Here's what the future holds.]]></description>
    <author><![CDATA[Boaz Ram]]></author>
    <authorid><![CDATA[46563]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ram_Boaz_70x70(1).jpg]]></image>
    <date><![CDATA[December 17, 2012]]></date>
</item><item>
    <title><![CDATA[The 10 most-watched video campaigns of 2012]]></title>
    <link>http://www.imediaconnection.com/content/33217.asp</link>
    <description><![CDATA[When brands convince consumers to seek out their video ads, it pays off. See which brands succeeded this year.]]></description>
    <author><![CDATA[Matt Fiorentino ]]></author>
    <authorid><![CDATA[38328]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fiorentino_matt_70x70.jpg]]></image>
    <date><![CDATA[December 03, 2012]]></date>
</item><item>
    <title><![CDATA[8 campaigns that broke the rules and still went viral]]></title>
    <link>http://www.imediaconnection.com/content/33207.asp</link>
    <description><![CDATA[There's a lot of conventional wisdom about what makes campaigns go viral. However, these brands proved that even the most accepted rules can be thrown out in lieu of a good idea.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[November 29, 2012]]></date>
</item><item>
    <title><![CDATA[Why Red Bull's space jump was worth the risk]]></title>
    <link>http://www.imediaconnection.com/content/33152.asp</link>
    <description><![CDATA[Red Bull's idea of owning extreme sports led to Felix Baumgartner's jaw-dropping jump from the edge of space. Here's what happens when a brand's video content directly aligns with a master plan.]]></description>
    <author><![CDATA[Matt Fiorentino ]]></author>
    <authorid><![CDATA[38328]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fiorentino_matt_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2012]]></date>
</item><item>
    <title><![CDATA[How to craft the perfect instructional video for social media]]></title>
    <link>http://www.imediaconnection.com/content/33131.asp</link>
    <description><![CDATA[Instructional videos provide relevant content that keeps viewers engaged. Create them by following these four easy steps.]]></description>
    <author><![CDATA[Matt Singer]]></author>
    <authorid><![CDATA[49015]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Singer_Matt_70x70.jpg]]></image>
    <date><![CDATA[November 19, 2012]]></date>
</item><item>
    <title><![CDATA[How to make a testimonial video that will catch fire on social ]]></title>
    <link>http://www.imediaconnection.com/content/33083.asp</link>
    <description><![CDATA[Video testimonials are a great way to share personal brand stories. Here's a no-nonsense guide to creating video that truly complements your social media marketing efforts. ]]></description>
    <author><![CDATA[Matt Singer]]></author>
    <authorid><![CDATA[49015]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Singer_Matt_70x70.jpg]]></image>
    <date><![CDATA[November 12, 2012]]></date>
</item><item>
    <title><![CDATA[How to create effective video for social media marketing]]></title>
    <link>http://www.imediaconnection.com/content/33069.asp</link>
    <description><![CDATA[A well-executed promotional video can really spice up a brand's social media presence. Here's how to produce a killer event video without breaking the bank. ]]></description>
    <author><![CDATA[Matt Singer]]></author>
    <authorid><![CDATA[49015]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Singer_Matt_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2012]]></date>
</item><item>
    <title><![CDATA[Why Samsung is crushing Apple in online video]]></title>
    <link>http://www.imediaconnection.com/content/32892.asp</link>
    <description><![CDATA[Samsung is soundly dominating its main competitor when it comes to video viewership. Here's why Apple's market leadership is hurting its online content.]]></description>
    <author><![CDATA[Matt Fiorentino ]]></author>
    <authorid><![CDATA[38328]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fiorentino_matt_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2012]]></date>
</item><item>
    <title><![CDATA[3 brands that are innovating on YouTube]]></title>
    <link>http://www.imediaconnection.com/content/32827.asp</link>
    <description><![CDATA[Even though you don't have big bucks to spend on a glitzy video production, you can still make your YouTube channel a fun and engaging hub. Go ahead and steal these interactive ideas from top brands.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2012]]></date>
</item><item>
    <title><![CDATA[How Intel and Toshiba recreated success with "The Beauty Inside"]]></title>
    <link>http://www.imediaconnection.com/content/32698.asp</link>
    <description><![CDATA[Toshiba and Intel created a film that happened to also be an ad campaign. Read about their success and how you can get on board.]]></description>
    <author><![CDATA[Matt Fiorentino]]></author>
    <authorid><![CDATA[38328]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fiorentino_matt_70x70.jpg]]></image>
    <date><![CDATA[September 13, 2012]]></date>
</item><item>
    <title><![CDATA[How to boost email marketing with videos]]></title>
    <link>http://www.imediaconnection.com/content/32575.asp</link>
    <description><![CDATA[Still boring consumers with lifeless text-based emails? Here are four ways to animate your emails by incorporating video.]]></description>
    <author><![CDATA[Brendan Cournoyer ]]></author>
    <authorid><![CDATA[47607]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Cournoyer_Brendan_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2012]]></date>
</item><item>
    <title><![CDATA[Why online video remains in TV's shadow]]></title>
    <link>http://www.imediaconnection.com/content/32459.asp</link>
    <description><![CDATA[Online video will never have the gravitas of TV advertising until this crucial change takes place. (It's probably not what you think.)]]></description>
    <author><![CDATA[Boaz Ram ]]></author>
    <authorid><![CDATA[46563]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ram_Boaz_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2012]]></date>
</item><item>
    <title><![CDATA[YouTube video basics from its brightest stars]]></title>
    <link>http://www.imediaconnection.com/content/32442.asp</link>
    <description><![CDATA[Want to grow your brand's presence on YouTube? Consider these essential lessons in video from four YouTube sensations. ]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 16, 2012]]></date>
</item><item>
    <title><![CDATA[4 ways P&G is dominating the Olympics with online video]]></title>
    <link>http://www.imediaconnection.com/content/32431.asp</link>
    <description><![CDATA[The CPG giant planned ahead and spent wisely leading up to the Summer Games. Here are the lessons your brand can take away from its strategy.]]></description>
    <author><![CDATA[Matt Fiorentino ]]></author>
    <authorid><![CDATA[38328]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fiorentino_matt_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2012]]></date>
</item><item>
    <title><![CDATA[The ultimate guide to video marketing on YouTube]]></title>
    <link>http://www.imediaconnection.com/content/32406.asp</link>
    <description><![CDATA[Video is the darling of the marketing world, but many don't yet know how to use it. Learn about YouTube best practices, optimization essentials, analytics, and much more in this article.]]></description>
    <author><![CDATA[Kent Lewis]]></author>
    <authorid><![CDATA[23250]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lewis_kent_70x70.jpg]]></image>
    <date><![CDATA[August 09, 2012]]></date>
</item><item>
    <title><![CDATA[A manual for effective online video placement]]></title>
    <link>http://www.imediaconnection.com/content/32379.asp</link>
    <description><![CDATA[The most engaging videos will fail to charm customers if carelessly placed. Here's why your videos miss the mark and how to correct your aim.]]></description>
    <author><![CDATA[Amit Levran ]]></author>
    <authorid><![CDATA[47160]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/levran_amit_70x70.jpg]]></image>
    <date><![CDATA[August 08, 2012]]></date>
</item><item>
    <title><![CDATA[3 lousy branded YouTube channels]]></title>
    <link>http://www.imediaconnection.com/content/32289.asp</link>
    <description><![CDATA[YouTube's new channel layouts make it easier for brands to showcase exactly what they want, but some are failing to deliver. Here are examples of what not to do when creating your brand's channel. ]]></description>
    <author><![CDATA[Greg Jarboe ]]></author>
    <authorid><![CDATA[36609]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jarboe_greg_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2012]]></date>
</item><item>
    <title><![CDATA[7 steps to take video to the next level]]></title>
    <link>http://www.imediaconnection.com/content/32164.asp</link>
    <description><![CDATA[As online video takes center stage, unskilled video marketers will buckle under the pressures of competition. Here are&nbsp;seven steps to an advanced video campaign.]]></description>
    <author><![CDATA[Ronnie Lavi ]]></author>
    <authorid><![CDATA[21297]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lavi_Ronnie_70x70.jpg]]></image>
    <date><![CDATA[July 23, 2012]]></date>
</item><item>
    <title><![CDATA[3 ways McDonald's is dominating video this summer]]></title>
    <link>http://www.imediaconnection.com/content/32217.asp</link>
    <description><![CDATA[You wouldn't think of McDonald's as your traditional social video marketer --&nbsp;but in June it was one of the web's most-watched brands. Here's how the brand did it.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ronaldmcdonald_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2012]]></date>
</item><item>
    <title><![CDATA[How to find the hidden value in online video]]></title>
    <link>http://www.imediaconnection.com/content/32107.asp</link>
    <description><![CDATA[Most advertisers plan and evaluate online video incorrectly. Here are a few non-traditional ways to capture the value in this medium.]]></description>
    <author><![CDATA[Mitchell Reichgut]]></author>
    <authorid><![CDATA[40692]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reichgut_mitchell_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2012]]></date>
</item><item>
    <title><![CDATA[5 questions to keep video technology pitches honest]]></title>
    <link>http://www.imediaconnection.com/content/32066.asp</link>
    <description><![CDATA[Online video advertising is full of cutting-edge tech companies that stretch the truth to secure brand dollars. Here are the questions marketers should ask to separate the wheat from the chaff.]]></description>
    <author><![CDATA[Jason Burke ]]></author>
    <authorid><![CDATA[31761]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_burke_jason_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2012]]></date>
</item><item>
    <title><![CDATA[What you need to know about online video RTB ]]></title>
    <link>http://www.imediaconnection.com/content/32046.asp</link>
    <description><![CDATA[Real-time bidding (RTB) for online video is poised to explode over the next 18 months. Read about your options in this article.]]></description>
    <author><![CDATA[Mike Shehan]]></author>
    <authorid><![CDATA[6000]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shehan_mike_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2012]]></date>
</item><item>
    <title><![CDATA[Get over your job title: It's all just video]]></title>
    <link>http://www.imediaconnection.com/content/32025.asp</link>
    <description><![CDATA[If agency&nbsp;folks can think of themselves as video professionals instead of TV or online specialists, everyone -- especially advertisers -- wins. Here's how it's done.]]></description>
    <author><![CDATA[Boaz Ram]]></author>
    <authorid><![CDATA[46563]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ram_Boaz_70x70.jpg.jpg]]></image>
    <date><![CDATA[June 13, 2012]]></date>
</item><item>
    <title><![CDATA[10 brand videos you can't miss]]></title>
    <link>http://www.imediaconnection.com/content/31995.asp</link>
    <description><![CDATA[A single piece of sexy creative can get a brand noticed, but true online video success requires a thoughtful strategy. Check out the current most-watched brands in digital.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70.jpg]]></image>
    <date><![CDATA[June 11, 2012]]></date>
</item><item>
    <title><![CDATA[The most common mistake in video ad buying]]></title>
    <link>http://www.imediaconnection.com/content/32003.asp</link>
    <description><![CDATA[The highest-value ad space is not necessarily where you think. Read on for the most effective and accountable way to deliver video advertising.]]></description>
    <author><![CDATA[Mitchell Reichgut ]]></author>
    <authorid><![CDATA[40692]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reichgut_mitchell_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2012]]></date>
</item><item>
    <title><![CDATA[The best way to track consumer sentiment and trends]]></title>
    <link>http://www.imediaconnection.com/content/32024.asp</link>
    <description><![CDATA[It's increasingly difficult to learn what customers on the ground are thinking about products. Read about one method to capture this sentiment.]]></description>
    <author><![CDATA[Mark Drusch ]]></author>
    <authorid><![CDATA[46517]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_drusch_mark_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2012]]></date>
</item><item>
    <title><![CDATA[20 web TV shows we're watching]]></title>
    <link>http://www.imediaconnection.com/content/31856.asp</link>
    <description><![CDATA[Move over cable -- web TV is here to stay. Here's a list of some of our favorite new shows from Hulu, Netflix, Disney, and more.]]></description>
    <author><![CDATA[Bethany Simpson]]></author>
    <authorid><![CDATA[40621]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/simpson_70.jpg]]></image>
    <date><![CDATA[May 25, 2012]]></date>
</item><item>
    <title><![CDATA[5 ways to spend your video budget wisely]]></title>
    <link>http://www.imediaconnection.com/content/31855.asp</link>
    <description><![CDATA[As budgets shift due to the demand for online video, it's important for marketers to justify their new investments. Here's how to avoid wasting your online video budget.]]></description>
    <author><![CDATA[Rick Corteville ]]></author>
    <authorid><![CDATA[2015]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_corteville_rick_70x70.jpg]]></image>
    <date><![CDATA[May 24, 2012]]></date>
</item><item>
    <title><![CDATA[4 advanced online video techniques]]></title>
    <link>http://www.imediaconnection.com/content/31754.asp</link>
    <description><![CDATA[Online video tops the list of effective media for engaging consumers in a highly personalized manner. Here's how to attract, support, and expand customer relationships with this promising platform.]]></description>
    <author><![CDATA[Jim Dicso ]]></author>
    <authorid><![CDATA[46325]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Dicso_Jim_70x70.jpg.jpg]]></image>
    <date><![CDATA[May 14, 2012]]></date>
</item><item>
    <title><![CDATA[The top 10 hottest brands in online video]]></title>
    <link>http://www.imediaconnection.com/content/31701.asp</link>
    <description><![CDATA[iMedia's Top Brands in Video chart highlights the most-watched brands in digital. See which companies topped the list over the past month and watch their sexiest pieces of creative.]]></description>
    <author><![CDATA[iMedia Editors ]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70(2).jpg]]></image>
    <date><![CDATA[May 08, 2012]]></date>
</item><item>
    <title><![CDATA[6 lessons in launching a branded YouTube channel]]></title>
    <link>http://www.imediaconnection.com/content/31672.asp</link>
    <description><![CDATA[If brands are becoming content publishers, then it's time for a crash course in launching your YouTube channel. Here's what you need to know.]]></description>
    <author><![CDATA[Michael Estrin ]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2012]]></date>
</item><item>
    <title><![CDATA[Viral voices: Why one producer went digital]]></title>
    <link>http://www.imediaconnection.com/content/31699.asp</link>
    <description><![CDATA[Producer Zack Coffman talks about niche audiences and how his latest project could only work in digital channels.]]></description>
    <author><![CDATA[Lucia Davis ]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2012]]></date>
</item><item>
    <title><![CDATA[iMedia Coverage of the Digital Content NewFronts]]></title>
    <link>http://www.imediaconnection.com/content/31656.asp</link>
    <description><![CDATA[Check out news, commentary, and interviews with the leading minds in online video, brought to you by iMedia Connection, on location at the revolutionary 2012 Digital Content NewFronts.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70.jpg]]></image>
    <date><![CDATA[April 27, 2012]]></date>
</item><item>
    <title><![CDATA[Viral voices: How to become a YouTube sensation]]></title>
    <link>http://www.imediaconnection.com/content/31583.asp</link>
    <description><![CDATA[YouTube star Erik Hoffstad gives a behind-the-scenes look at a viral video and provides an unofficial guide to web series production.]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[April 27, 2012]]></date>
</item><item>
    <title><![CDATA[How to tap video advertising's potential]]></title>
    <link>http://www.imediaconnection.com/content/31582.asp</link>
    <description><![CDATA[Digital video campaigns not only provide advertisers with reach and relevance, but they also eliminate wasteful spending. Here's why companies lose when they neglect digital video opportunities.]]></description>
    <author><![CDATA[Chris Grech ]]></author>
    <authorid><![CDATA[40476]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Grech_Chris_70x70.jpg]]></image>
    <date><![CDATA[April 25, 2012]]></date>
</item><item>
    <title><![CDATA[Viral voices: How to win with an untapped audience]]></title>
    <link>http://www.imediaconnection.com/content/31584.asp</link>
    <description><![CDATA[Issa Rae, creator and star of an award-winning web series, dishes on YouTube partnerships, making money with digital video, and why digital trumps traditional for creatives.]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2012]]></date>
</item><item>
    <title><![CDATA[NewFronts: Hulu unveils original online series]]></title>
    <link>http://www.imediaconnection.com/content/31579.asp</link>
    <description><![CDATA[Hulu kicked off the Digital Content NewFronts in style by announcing new additions to its online video content -- with the help of some famous talent. Read on for the exciting event details.]]></description>
    <author><![CDATA[Kyle Montero]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2012]]></date>
</item><item>
    <title><![CDATA[Viral voices: Anatomy of a successful web series]]></title>
    <link>http://www.imediaconnection.com/content/31556.asp</link>
    <description><![CDATA[Digital content creator Shawn Kohne talks about going viral, the benefits of having a show online, and how enormous success can be just a tweet away.]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2012]]></date>
</item><item>
    <title><![CDATA[Why marketers need to follow the NewFronts]]></title>
    <link>http://www.imediaconnection.com/content/31557.asp</link>
    <description><![CDATA[If you haven't heard about the Digital Content NewFronts yet, it's time to listen up. With Hulu, Digitas, Google, and more spearheading the effort, these upcoming events in New York City have the potential to revolutionize digital.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2012]]></date>
</item><item>
    <title><![CDATA[Why video is the new TV]]></title>
    <link>http://www.imediaconnection.com/content/31491.asp</link>
    <description><![CDATA[TV has been removed from our vocabulary, and online video has taken its spot. Here's why you should invest in video or risk falling out of touch with consumer consumption habits.]]></description>
    <author><![CDATA[Dan Albert ]]></author>
    <authorid><![CDATA[30345]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Albert_Dan_70x70.jpg]]></image>
    <date><![CDATA[April 19, 2012]]></date>
</item><item>
    <title><![CDATA[Top Ten Brands in Video: Big brands, Barack Obama, and Kony2012  ]]></title>
    <link>http://www.imediaconnection.com/content/31413.asp</link>
    <description><![CDATA[Invisible Children's controversial "Kony2012" topped the video charts in March, trailed by bigger brands like Rovio, Cartier, and Mercedes-Benz.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/march_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2012]]></date>
</item><item>
    <title><![CDATA[How to make video success more predictable]]></title>
    <link>http://www.imediaconnection.com/content/31458.asp</link>
    <description><![CDATA[If you think putting all your eggs in the viral-video basket might be too risky, you are not alone. Here's how to ensure video success.]]></description>
    <author><![CDATA[David  Rubinstein ]]></author>
    <authorid><![CDATA[45667]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rubinstein_David_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2012]]></date>
</item><item>
    <title><![CDATA[What brands can learn from Kony2012]]></title>
    <link>http://www.imediaconnection.com/content/31400.asp</link>
    <description><![CDATA[Kony2012's mission-driven marketing efforts have resulted in&nbsp;more than&nbsp;86 million video views to date. Here's how this phenomenon will impact social media marketing, and what it means for brands.]]></description>
    <author><![CDATA[Tom Tesluk ]]></author>
    <authorid><![CDATA[44808]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tesluk_tom_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2012]]></date>
</item><item>
    <title><![CDATA[A guide to multi-screen marketing]]></title>
    <link>http://www.imediaconnection.com/content/31278.asp</link>
    <description><![CDATA[When two&nbsp;powerhouses like TV and digital collide,&nbsp;it creates&nbsp;exciting implications for marketers on both sides of the spectrum. Here are some rules for planning campaigns in a multi-screen world.]]></description>
    <author><![CDATA[Zach Weiner]]></author>
    <authorid><![CDATA[45290]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weiner_zach_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2012]]></date>
</item><item>
    <title><![CDATA[How TV will change the game for digital marketers]]></title>
    <link>http://www.imediaconnection.com/content/31243.asp</link>
    <description><![CDATA[Nearly 25 percent of consumers go online after viewing a TV ad -- making it high time that TV and digital play nice. Here's how.]]></description>
    <author><![CDATA[Dean Donaldson]]></author>
    <authorid><![CDATA[6227]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dean_Donaldson_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2012]]></date>
</item><item>
    <title><![CDATA[Lessons from eBay's video advertising]]></title>
    <link>http://www.imediaconnection.com/content/31217.asp</link>
    <description><![CDATA[There are multiple variables that come into play when integrating a video advertising strategy. Here are tips to achieve viral reach and drive new sales with a successful video campaign.]]></description>
    <author><![CDATA[Mitch Gross ]]></author>
    <authorid><![CDATA[45065]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gross_Mitch_70x70.jpg]]></image>
    <date><![CDATA[March 14, 2012]]></date>
</item><item>
    <title><![CDATA[Top 10 Brands in Video: Super Bowl winners and losers]]></title>
    <link>http://www.imediaconnection.com/content/31144.asp</link>
    <description><![CDATA[With the Super Bowl landing on Feb. 6 this year, it was a big month for social video advertising. The chart this month has its biggest view counts ever, with all but one Super Bowl brand making the top 10.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/120305_brownMM_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2012]]></date>
</item><item>
    <title><![CDATA[A marketer's guide to mobile video advertising]]></title>
    <link>http://www.imediaconnection.com/content/31136.asp</link>
    <description><![CDATA[As media consumption continues to shift toward mobile, marketers need to stay ahead of the curve. Here are five basic rules to ensure an advanced mobile video advertising campaign.]]></description>
    <author><![CDATA[Paul Bremer ]]></author>
    <authorid><![CDATA[1279]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bremer_paul_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2012]]></date>
</item><item>
    <title><![CDATA[Why your online videos are failing]]></title>
    <link>http://www.imediaconnection.com/content/31018.asp</link>
    <description><![CDATA[Active shoppers require a rich, interactive experience, something that passive video (alone) cannot provide. Read on for how to give online shoppers the experience they demand.]]></description>
    <author><![CDATA[Jerry Spelic ]]></author>
    <authorid><![CDATA[44892]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spelic_jerry_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2012]]></date>
</item><item>
    <title><![CDATA[How to prepare your mobile video ads for HTML5]]></title>
    <link>http://www.imediaconnection.com/content/31017.asp</link>
    <description><![CDATA[Web video publishers are beginning to look for ways to monetize videos being played outside Flash. Read about what the HTML5 experience is like for consumers.]]></description>
    <author><![CDATA[Pablo Schklowsky]]></author>
    <authorid><![CDATA[44859]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schklowsky_pablo_70x70.jpg]]></image>
    <date><![CDATA[February 21, 2012]]></date>
</item><item>
    <title><![CDATA[The surprising drivers of social video success ]]></title>
    <link>http://www.imediaconnection.com/content/30988.asp</link>
    <description><![CDATA[When it comes to social video, some companies believe in a viral model and rely on relationships with Twitter superstars or bloggers. However, one study pinpoints other elements as more important. Read the conclusions -- they're not what you think.]]></description>
    <author><![CDATA[Mitchell Reichgut]]></author>
    <authorid><![CDATA[40692]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reichgut_mitchell_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2012]]></date>
</item><item>
    <title><![CDATA[How to defeat 3 common video ad problems]]></title>
    <link>http://www.imediaconnection.com/content/30955.asp</link>
    <description><![CDATA[Lost impressions, devaluation concerns, and complications of dealing with multiple demand sources are enough to keep an ad ops manager awake at night. Read on for tools to overcome each of those ailments.]]></description>
    <author><![CDATA[Erwin Castellanos]]></author>
    <authorid><![CDATA[4093]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Castellanos_Erwin_70x70.jpg]]></image>
    <date><![CDATA[February 07, 2012]]></date>
</item><item>
    <title><![CDATA[Top 10 Brands in Video: Doritos and Volkswagen see Super Bowl boosts]]></title>
    <link>http://www.imediaconnection.com/content/30978.asp</link>
    <description><![CDATA[Three brands make their debut on the chart this month: Icon, Doritos, and LG. In addition, we begin to see the influence of the Super Bowl on social video.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/greyhound_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2012]]></date>
</item><item>
    <title><![CDATA[The "TVization" of online video]]></title>
    <link>http://www.imediaconnection.com/content/30880.asp</link>
    <description><![CDATA[Consolidated buying teams, the adoption of GRPs, and content cataloging all pave the way for the industry as a whole. But will upfront dollars really move into online video? Read on for insight.]]></description>
    <author><![CDATA[Vijay Rao]]></author>
    <authorid><![CDATA[3811]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rao_Vijay_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2012]]></date>
</item><item>
    <title><![CDATA[iMedia 25: 2012 Brands Pioneering Online Video]]></title>
    <link>http://www.imediaconnection.com/content/30874.asp</link>
    <description><![CDATA[This list recognizes brands that are making innovative use of online video and are willing to take risks in this still-emerging space. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70(3).jpg]]></image>
    <date><![CDATA[January 25, 2012]]></date>
</item><item>
    <title><![CDATA[Top 10 Brands in Video: Rick Perry leads with controversial campaign ad]]></title>
    <link>http://www.imediaconnection.com/content/30766.asp</link>
    <description><![CDATA[This week, chart stalwarts T-Mobile, GE, and Old Spice are joined by two unexpected brand debuts. See who made the cut for December.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_120110_force_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2012]]></date>
</item><item>
    <title><![CDATA[The most successful video campaigns of 2011 ]]></title>
    <link>http://www.imediaconnection.com/content/30621.asp</link>
    <description><![CDATA[Everyone wants to find the initial spark that launches a video campaign into the stratosphere. Read on for the top 10 most viral campaigns of the year. ]]></description>
    <author><![CDATA[Matt Fiorentino]]></author>
    <authorid><![CDATA[38328]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fiorentino_matt_70x70.jpg]]></image>
    <date><![CDATA[December 14, 2011]]></date>
</item><item>
    <title><![CDATA[How social video is changing online advertising]]></title>
    <link>http://www.imediaconnection.com/content/30619.asp</link>
    <description><![CDATA[Unlike pre-roll, expanding banners, and other interruptive video units, social video puts users in control. Read ahead for key insights on this valuable channel.]]></description>
    <author><![CDATA[Mitchell Reichgut]]></author>
    <authorid><![CDATA[40692]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reichgut_mitchell_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2011]]></date>
</item><item>
    <title><![CDATA[Top 10 Brands in Video: Small brands threaten Apple's lead]]></title>
    <link>http://www.imediaconnection.com/content/30649.asp</link>
    <description><![CDATA[Apple is defending its top spot on the chart from newcomers. See where everyone landed after all the movement last month in social video. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70(2).jpg]]></image>
    <date><![CDATA[December 06, 2011]]></date>
</item><item>
    <title><![CDATA[The good and the bad of user-generated video]]></title>
    <link>http://www.imediaconnection.com/content/30598.asp</link>
    <description><![CDATA[User-generated video is great for testimonials and referrals, but is this home-grown style right for every brand? Here's the lowdown.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_whitney_daisy_70x70(1).jpg]]></image>
    <date><![CDATA[December 01, 2011]]></date>
</item><item>
    <title><![CDATA[5 critical steps for a social video campaign]]></title>
    <link>http://www.imediaconnection.com/content/30483.asp</link>
    <description><![CDATA[Social video is the latest essential in today's brand marketing mix, and well-executed crowdsourcing is key to its success. Here's how to get your campaign off the ground.&nbsp; ]]></description>
    <author><![CDATA[Wil Merritt]]></author>
    <authorid><![CDATA[41689]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_merritt_wil_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2011]]></date>
</item><item>
    <title><![CDATA[Top 10 Brands in Video: Siri bumps Apple to No. 1]]></title>
    <link>http://www.imediaconnection.com/content/30452.asp</link>
    <description><![CDATA[Apple's new iPhone helps rake in more than 23 million views, overshadowing industry players YouTube, Lenovo, and Fiat. See who else made the cut. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_thumbnail_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2011]]></date>
</item><item>
    <title><![CDATA[How to broaden your video's reach]]></title>
    <link>http://www.imediaconnection.com/content/30342.asp</link>
    <description><![CDATA[Making your video content globally accessible is easier than you think. These tips and tools will help you appeal to a multilingual market.]]></description>
    <author><![CDATA[Christian Arno]]></author>
    <authorid><![CDATA[29542]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arno_christian_70x70.jpg]]></image>
    <date><![CDATA[October 31, 2011]]></date>
</item><item>
    <title><![CDATA[The 4 basics for creating engaging videos]]></title>
    <link>http://www.imediaconnection.com/content/30319.asp</link>
    <description><![CDATA[Online video will continue to grow and evolve, so it is critical for everyone involved -- brands, agencies, video production houses, and videographers -- to keep a keen eye on user engagement. Here's how.]]></description>
    <author><![CDATA[Neil Perry]]></author>
    <authorid><![CDATA[560]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_perry_neil_70x70.jpg]]></image>
    <date><![CDATA[October 21, 2011]]></date>
</item><item>
    <title><![CDATA[Why video should be on your brand's to-do list]]></title>
    <link>http://www.imediaconnection.com/content/30288.asp</link>
    <description><![CDATA[Video production costs are dropping, quality is on the rise, and it has never been easier to grab consumer attention with viral video. Here are the basics to get you started.]]></description>
    <author><![CDATA[Jen Ringel]]></author>
    <authorid><![CDATA[41075]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ringel_jen_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2011]]></date>
</item><item>
    <title><![CDATA[Top 10 Brands in Video: Newcomers make a splash]]></title>
    <link>http://www.imediaconnection.com/content/30170.asp</link>
    <description><![CDATA[Four brands -- including a surprise viral hit in the form of a local taxidermist -- make their debut on this month's chart, and Nike climbs back into the top slot.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/111007-BrandsinVideo-NikeMcFly-70x70.jpg]]></image>
    <date><![CDATA[October 07, 2011]]></date>
</item><item>
    <title><![CDATA[How to choose the right video partner]]></title>
    <link>http://www.imediaconnection.com/content/30122.asp</link>
    <description><![CDATA[Creating a winning online video is essential, but picking the right distributor can be more important. Check out these guidelines for finding a great partner.]]></description>
    <author><![CDATA[Mitchell Reichgut]]></author>
    <authorid><![CDATA[40692]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reichgut_mitchell_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2011]]></date>
</item><item>
    <title><![CDATA[Top 10 Brands in Video: Old Spice views decline 80%]]></title>
    <link>http://www.imediaconnection.com/content/29872.asp</link>
    <description><![CDATA[Three new brands climb onto this month's chart, while some of the biggest branded video players see significant drops in traffic.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/110908_Old_Spice_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2011]]></date>
</item><item>
    <title><![CDATA[5 obstacles preventing online video advertising growth]]></title>
    <link>http://www.imediaconnection.com/content/29781.asp</link>
    <description><![CDATA[Why hasn't digital video advertising blown up yet? Here are some roadblocks preventing its rapid growth -- and ways to overcome them. ]]></description>
    <author><![CDATA[Julia Casale-Amorim ]]></author>
    <authorid><![CDATA[5320]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_casale_amorim_julia_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2011]]></date>
</item><item>
    <title><![CDATA[Why your viral video never went viral]]></title>
    <link>http://www.imediaconnection.com/content/29721.asp</link>
    <description><![CDATA[The most successful viral videos are not the ones that reinforce a brand position. They reinvent it. So if your video isn't turning people into advocates, then it's probably a waste of time. Here's why.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <date><![CDATA[August 16, 2011]]></date>
</item><item>
    <title><![CDATA[Top 10 Brands in Video: New names and killer campaigns]]></title>
    <link>http://www.imediaconnection.com/content/29655.asp</link>
    <description><![CDATA[Half of the names on this month's chart are newcomers, demonstrating how quickly brands can rise in the ranks of online video. Check out how they did it.]]></description>
    <author><![CDATA[Editorial Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/110805-VideoChart-Fabio_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2011]]></date>
</item><item>
    <title><![CDATA[4 ways to make more money with online video]]></title>
    <link>http://www.imediaconnection.com/content/29527.asp</link>
    <description><![CDATA[Why are so many e-tailers adding video assets to their online properties? Let's take a look at several compelling reasons.]]></description>
    <author><![CDATA[Yaniv Axen]]></author>
    <authorid><![CDATA[39593]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_axen_yaniv_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2011]]></date>
</item><item>
    <title><![CDATA[Top 10 Brands in Video: A small brand climbs among the titans]]></title>
    <link>http://www.imediaconnection.com/content/29479.asp</link>
    <description><![CDATA[The regional Alamo Drafthouse makes a surprise appearance on iMedia's June brand video chart by using a novel tactic -- insulting a customer.]]></description>
    <author><![CDATA[Editorial Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Alamo_logo_70.jpg]]></image>
    <date><![CDATA[July 08, 2011]]></date>
</item><item>
    <title><![CDATA[The top 5 brand video campaigns]]></title>
    <link>http://www.imediaconnection.com/content/29416.asp</link>
    <description><![CDATA[There are plenty of lessons to be gleaned from ads that people choose to watch. Let's examine the major themes behind this year's most-viewed video campaigns to date.]]></description>
    <author><![CDATA[Matt Fiorentino ]]></author>
    <authorid><![CDATA[38328]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fiorentino_matt_70x70.jpg]]></image>
    <date><![CDATA[June 27, 2011]]></date>
</item><item>
    <title><![CDATA[Critical things to know about online video]]></title>
    <link>http://www.imediaconnection.com/content/29261.asp</link>
    <description><![CDATA[Video's impact goes way beyond impressions. Make sure to consider these points when planning your strategy. ]]></description>
    <author><![CDATA[Andrew Ettinger]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70.jpg]]></image>
    <date><![CDATA[June 14, 2011]]></date>
</item><item>
    <title><![CDATA[9 ways brands are wasting money on video]]></title>
    <link>http://www.imediaconnection.com/content/29245.asp</link>
    <description><![CDATA[Video is one of the best tools in the digital marketing arsenal, but many brands are throwing away their dollars in its name. Use this article to make sure you're spending wisely.]]></description>
    <author><![CDATA[Kelly McEttrick ]]></author>
    <authorid><![CDATA[38686]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcettrick_kelly_70x70.jpg]]></image>
    <date><![CDATA[June 14, 2011]]></date>
</item><item>
    <title><![CDATA[Top 10 Brands in Video: Big names and bigger surprises]]></title>
    <link>http://www.imediaconnection.com/content/29209.asp</link>
    <description><![CDATA[iMedia's May brand video chart features some of the best and brightest online brand stars, along with a few unlikely players. Check out the first installment of this new industry resource.]]></description>
    <author><![CDATA[Editorial Staff]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/TMobile-Royal-Wedding_70.jpg]]></image>
    <date><![CDATA[June 03, 2011]]></date>
</item><item>
    <title><![CDATA[How to create quality videos for pennies apiece]]></title>
    <link>http://www.imediaconnection.com/content/29123.asp</link>
    <description><![CDATA[Video is a great way to communicate with consumers, and it is easier to manage than you'd think. Follow these tips to make the most out of this valuable marketing tool.]]></description>
    <author><![CDATA[Kirk Davis]]></author>
    <authorid><![CDATA[38710]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_kirk_70x70.jpg]]></image>
    <date><![CDATA[May 25, 2011]]></date>
</item><item>
    <title><![CDATA[Are you being a fool on Facebook?]]></title>
    <link>http://www.imediaconnection.com/content/29105.asp</link>
    <description><![CDATA[Facebook can be a valuable tool -- but only if you know how to use it. Watch as a handful of brands explain how they are using the platform to engage customers.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110518_IndustryInterview_Q1_70x70.jpg]]></image>
    <date><![CDATA[May 19, 2011]]></date>
</item><item>
    <title><![CDATA[Video essentials: A 5-minute tutorial]]></title>
    <link>http://www.imediaconnection.com/content/29076.asp</link>
    <description><![CDATA[Video offers unique advantages for marketers looking to boost their social media and SEO programs. Learn how to maximize your use of this valuable tool.]]></description>
    <author><![CDATA[Michael Rubin]]></author>
    <authorid><![CDATA[38682]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rubin_Michael_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2011]]></date>
</item><item>
    <title><![CDATA[Why a dip in TV is good news for video advertisers]]></title>
    <link>http://www.imediaconnection.com/content/29049.asp</link>
    <description><![CDATA[Nielsen reports that the total number of TV sales is dropping for the first time ever. Watch as Daisy Whitney explains why this shift is good news for digital marketers.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[May 13, 2011]]></date>
</item><item>
    <title><![CDATA[Reasons to ditch TV for online]]></title>
    <link>http://www.imediaconnection.com/content/28976.asp</link>
    <description><![CDATA[There are better ways to invest your television marketing dollars. Here's how to overcome the hurdles that are holding back the shift to online video.]]></description>
    <author><![CDATA[Bob Dees]]></author>
    <authorid><![CDATA[38285]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dees_Bob70x70.jpg]]></image>
    <date><![CDATA[May 09, 2011]]></date>
</item><item>
    <title><![CDATA[PepsiCo: Social media is not a magic bullet]]></title>
    <link>http://www.imediaconnection.com/content/28992.asp</link>
    <description><![CDATA[iMedia caught up with Bonin Bough, the global director of digital and social media at PepsiCo, to get tips on how marketers can better leverage social media.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110427_adtech2011_boninbough_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2011]]></date>
</item><item>
    <title><![CDATA[How to grow your YouTube audience]]></title>
    <link>http://www.imediaconnection.com/content/28930.asp</link>
    <description><![CDATA[Want to know the secret to success in online video? Watch as Daisy Whitney gets some tips from YouTube executive Bing Chen.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[April 25, 2011]]></date>
</item><item>
    <title><![CDATA[The secret source of better brand engagement]]></title>
    <link>http://www.imediaconnection.com/content/28884.asp</link>
    <description><![CDATA[Studies show that when consumers get to choose which ads they watch, brand lift metrics increase more than three times. Read on to find out why.]]></description>
    <author><![CDATA[Brian Shin]]></author>
    <authorid><![CDATA[38327]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Shin_Brian70x70.jpg]]></image>
    <date><![CDATA[April 22, 2011]]></date>
</item><item>
    <title><![CDATA[5 fantastic examples of interactive video ]]></title>
    <link>http://www.imediaconnection.com/content/28870.asp</link>
    <description><![CDATA[Many brands are missing opportunities in online video due to poor execution. Check out these examples of companies that understand the finer points.]]></description>
    <author><![CDATA[David Sanderson]]></author>
    <authorid><![CDATA[38431]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sanderson_david_70x70.jpg]]></image>
    <date><![CDATA[April 19, 2011]]></date>
</item><item>
    <title><![CDATA[Why viral video is a waste of money]]></title>
    <link>http://www.imediaconnection.com/content/28787.asp</link>
    <description><![CDATA[Your brand just has to have a viral video for its next campaign, right? But is this an attainable goal? Find out what agencies really think when they hear the phrase "viral video." ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[April 05, 2011]]></date>
</item><item>
    <title><![CDATA[The bar code branding boom]]></title>
    <link>http://www.imediaconnection.com/content/28771.asp</link>
    <description><![CDATA[Marketers are rallying behind services that tap into point of sale behaviors. Find out how some of today's biggest brands are using bar codes to connect with consumers.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[March 31, 2011]]></date>
</item><item>
    <title><![CDATA[Facebook or Twitter: What's better for branding?]]></title>
    <link>http://www.imediaconnection.com/content/28734.asp</link>
    <description><![CDATA[If you could only have one of these social networks for marketing purposes, which would you choose? Watch as branding thought leaders weigh in.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/takeastand_110324_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2011]]></date>
</item><item>
    <title><![CDATA[Tips for maximizing video reach]]></title>
    <link>http://www.imediaconnection.com/content/28659.asp</link>
    <description><![CDATA[Want more people to watch your videos? In today's New Media Minute, Daisy Whitney offers some tips for boosting views.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[March 17, 2011]]></date>
</item><item>
    <title><![CDATA[How to avoid hiring a dud]]></title>
    <link>http://www.imediaconnection.com/content/28607.asp</link>
    <description><![CDATA[Brands and agencies sometimes struggle to find good talent. Watch as a handful of marketers define what they look for in a key team member.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110304_CMO_Vid8_70x70.jpg]]></image>
    <date><![CDATA[March 10, 2011]]></date>
</item><item>
    <title><![CDATA[The next big things in video marketing ]]></title>
    <link>http://www.imediaconnection.com/content/28593.asp</link>
    <description><![CDATA[Online video has experienced a meteoric rise, but with that comes fierce competition for eyeballs and ad share. Here's what YouTube, Boxee, Hulu, and Xbox Live have planned to keep them on top. ]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2011]]></date>
</item><item>
    <title><![CDATA[Making them share by making them laugh ]]></title>
    <link>http://www.imediaconnection.com/content/28583.asp</link>
    <description><![CDATA[Creating an engaging viral video can be a daunting task. Check out these tips on making one that's worth sharing.&nbsp; ]]></description>
    <author><![CDATA[Amy Rubin ]]></author>
    <authorid><![CDATA[36833]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rubin_amy_70.jpg]]></image>
    <date><![CDATA[March 03, 2011]]></date>
</item><item>
    <title><![CDATA[How to drive and measure video sharing]]></title>
    <link>http://www.imediaconnection.com/content/28473.asp</link>
    <description><![CDATA[Viral sharing is quickly becoming a key success criterion for any new communications idea. Find out what it takes to compete -- and win -- on this competitive playing field. ]]></description>
    <author><![CDATA[Duncan Southgate]]></author>
    <authorid><![CDATA[17420]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Duncan_Southgate_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2011]]></date>
</item><item>
    <title><![CDATA[Augmented reality gets practical]]></title>
    <link>http://www.imediaconnection.com/content/28433.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney outlines a number of mobile apps that are taking augmented reality from fun to functional.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[February 07, 2011]]></date>
</item><item>
    <title><![CDATA[Social media: What lies ahead?]]></title>
    <link>http://www.imediaconnection.com/content/28420.asp</link>
    <description><![CDATA[What will the social media landscape look like five years from now? See what Shelly Palmer, managing director of Advanced Media Ventures Group, thinks we can expect moving forward.]]></description>
    <author><![CDATA[Greg Bardsley]]></author>
    <authorid><![CDATA[17940]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110202_DigitalCollective_iMedia_Vid01_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2011]]></date>
</item><item>
    <title><![CDATA[5 hot digital marketing trends]]></title>
    <link>http://www.imediaconnection.com/content/28397.asp</link>
    <description><![CDATA[We asked some branding thought leaders what digital trends they'll be looking for in 2011. Watch to find out which sectors could be booming over the next 12 months.]]></description>
    <author><![CDATA[Greg Bardsley]]></author>
    <authorid><![CDATA[17940]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110127_BrandCoronado_Int09_4Web_70x70.jpg]]></image>
    <date><![CDATA[January 31, 2011]]></date>
</item><item>
    <title><![CDATA[How to unite your TV and online efforts]]></title>
    <link>http://www.imediaconnection.com/content/28394.asp</link>
    <description><![CDATA[Workflow differences and a quality divide in cross-platform campaigns can harm your ROI. Here are some tips to increase your chances of an efficient, successful execution.]]></description>
    <author><![CDATA[Robert Haskitt]]></author>
    <authorid><![CDATA[36489]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Haskitt_Robert_70x70.jpg]]></image>
    <date><![CDATA[January 27, 2011]]></date>
</item><item>
    <title><![CDATA[The rise of real-time bidding]]></title>
    <link>http://www.imediaconnection.com/content/28376.asp</link>
    <description><![CDATA[One of the hottest areas in the digital ad business is real-time bidding. Find out what this sector encompasses and why it is poised for growth in 2011.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[January 27, 2011]]></date>
</item><item>
    <title><![CDATA[How to shift more TV budget online]]></title>
    <link>http://www.imediaconnection.com/content/28287.asp</link>
    <description><![CDATA[Digital marketers still face challenges as they look to move a greater share of advertising budgets to the online space. Let's take a look at how we can overcome these hurdles.]]></description>
    <author><![CDATA[Iggy Fanlo]]></author>
    <authorid><![CDATA[36166]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fanlo_iggy_70.jpg]]></image>
    <date><![CDATA[January 14, 2011]]></date>
</item><item>
    <title><![CDATA[The secret to driving more video views]]></title>
    <link>http://www.imediaconnection.com/content/28109.asp</link>
    <description><![CDATA[In today's New Media Minute, RealSEO's Mark Robertson explains how to use Google video search to maximize reach.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[December 01, 2010]]></date>
</item><item>
    <title><![CDATA[Marketers debate online video's best uses]]></title>
    <link>http://www.imediaconnection.com/content/28066.asp</link>
    <description><![CDATA[Online video is making waves with marketers, but its best use is still unclear. Watch as a handful of brands explain how to bolster the power of this exciting tool.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_101117_BrandCoronado_Int04_4Web_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2010]]></date>
</item><item>
    <title><![CDATA[The critical data points for video success]]></title>
    <link>http://www.imediaconnection.com/content/27848.asp</link>
    <description><![CDATA[Online video represents a tremendous growth opportunity for digital, but what will it take to optimize brand impact on this platform? Learn what WPP's video evangelist, Jamison Tilsner, sees on the horizon.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_whitney_daisy_70x70.jpg]]></image>
    <date><![CDATA[October 21, 2010]]></date>
</item><item>
    <title><![CDATA[Tips for building the best custom video player ]]></title>
    <link>http://www.imediaconnection.com/content/27717.asp</link>
    <description><![CDATA[A custom media player is a great way to engage your consumers. Here are some guidelines to help get you started. ]]></description>
    <author><![CDATA[Gary Kahn]]></author>
    <authorid><![CDATA[34129]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kahn_gary_70x70.jpg]]></image>
    <date><![CDATA[October 15, 2010]]></date>
</item><item>
    <title><![CDATA[Beyond pre-roll: What's next for online video]]></title>
    <link>http://www.imediaconnection.com/content/27760.asp</link>
    <description><![CDATA[There is a new form of online video coming into play. Choose to ride the wave and start winning for your brand, or watch it roll on by.]]></description>
    <author><![CDATA[Alison Provost]]></author>
    <authorid><![CDATA[34897]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_provost_alison_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2010]]></date>
</item><item>
    <title><![CDATA[Breaking into the world of niche content]]></title>
    <link>http://www.imediaconnection.com/content/27498.asp</link>
    <description><![CDATA[Want to know the best strategies for reaching a target audience through the power of video? Take a cue from an expert on what it takes to share content that entertains the 18-34 male demographic.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_V270x70.JPG]]></image>
    <date><![CDATA[September 03, 2010]]></date>
</item><item>
    <title><![CDATA[The DIY white-label video hub]]></title>
    <link>http://www.imediaconnection.com/content/27448.asp</link>
    <description><![CDATA[With video engagement consistently rising, it's a great time to launch a community hub, create content, and promote your brand while generating revenue. Here are some tips to get started.]]></description>
    <author><![CDATA[Jason Prescott]]></author>
    <authorid><![CDATA[4607]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_prescott_jason_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2010]]></date>
</item><item>
    <title><![CDATA[Live streaming: The video ad opportunity of the future]]></title>
    <link>http://www.imediaconnection.com/content/27320.asp</link>
    <description><![CDATA[Live internet video is on the verge of exploding. Learn how you can capitalize on this fast-growing medium.]]></description>
    <author><![CDATA[Matt Smith]]></author>
    <authorid><![CDATA[32707]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_smith_matt_70x70.jpg]]></image>
    <date><![CDATA[August 10, 2010]]></date>
</item><item>
    <title><![CDATA[Social media tips for affiliate marketers]]></title>
    <link>http://www.imediaconnection.com/content/27143.asp</link>
    <description><![CDATA[If you're not already using video, you could be leaving a lot of revenue on the table. Use this quick guide to get started.]]></description>
    <author><![CDATA[Bobbi Leach]]></author>
    <authorid><![CDATA[31708]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leach_bobbi_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2010]]></date>
</item><item>
    <title><![CDATA[How to inject interactivity into your video]]></title>
    <link>http://www.imediaconnection.com/content/26921.asp</link>
    <description><![CDATA[Video's soaring popularity and ubiquity make it the perfect format for reaching consumers. Try these tips for creating immersive experiences.]]></description>
    <author><![CDATA[David Kaiser]]></author>
    <authorid><![CDATA[31148]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kaiser_david_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2010]]></date>
</item><item>
    <title><![CDATA[5 steps to consider when making long-form video]]></title>
    <link>http://www.imediaconnection.com/content/26892.asp</link>
    <description><![CDATA[In a world where anyone can knock out a short YouTube video in less than a day, long-form video may be that rare beast that allows advertisers to do something really different online.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2010]]></date>
</item><item>
    <title><![CDATA[Agency annoyances: 5 things that must change ]]></title>
    <link>http://www.imediaconnection.com/content/26860.asp</link>
    <description><![CDATA[Agencies often struggle with client woes, but the relationships don't have to be rocky. Watch as today's top digital agencies discuss what needs to be done to bridge the gap between agencies and clients.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Austin2010_Agency_MOTS1_70x70.jpg]]></image>
    <date><![CDATA[May 27, 2010]]></date>
</item><item>
    <title><![CDATA[Why digital threatens cable companies]]></title>
    <link>http://www.imediaconnection.com/content/26839.asp</link>
    <description><![CDATA[A new study finds that one in eight consumers plans to cut back or ditch their cable TV service. In today's New Media Minute, Daisy Whitney outlines the future of this troubled sector.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[May 26, 2010]]></date>
</item><item>
    <title><![CDATA[The fine art of video PR]]></title>
    <link>http://www.imediaconnection.com/content/26777.asp</link>
    <description><![CDATA[Savvy marketers are looking to maximize their&nbsp;exposure by leveraging video sites, social media profiles, email newsletters, and more. Consider these ways to differentiate your brand through online video.]]></description>
    <author><![CDATA[Jacques Hart]]></author>
    <authorid><![CDATA[3896]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hart_jacques_70x70.jpg]]></image>
    <date><![CDATA[May 20, 2010]]></date>
</item><item>
    <title><![CDATA[Savvy solutions for mixing video with email]]></title>
    <link>http://www.imediaconnection.com/content/26724.asp</link>
    <description><![CDATA[The demand is there, but email marketers still face challenges in effectively incorporating video into email campaigns. Here are a few current solutions that will help you work around the stumbling blocks.]]></description>
    <author><![CDATA[Jim Kelley]]></author>
    <authorid><![CDATA[30911]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kelley_jim_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2010]]></date>
</item><item>
    <title><![CDATA[What marketing newbies hope to learn at conferences]]></title>
    <link>http://www.imediaconnection.com/content/26723.asp</link>
    <description><![CDATA[iMedia and Catalyst:SF teamed up to see what today's marketers hope to get from industry events. Watch what they had to say.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_hs_Soapbox_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2010]]></date>
</item><item>
    <title><![CDATA[Cable giants expand test for "TV Everywhere"]]></title>
    <link>http://www.imediaconnection.com/content/26702.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney evaluates how cable companies are responding to demand for online cable and gives a forecast for the future of online TV.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[May 12, 2010]]></date>
</item><item>
    <title><![CDATA[Interactive marketers get on their soapboxes]]></title>
    <link>http://www.imediaconnection.com/content/26670.asp</link>
    <description><![CDATA[iMedia and Catalyst:SF teamed up to see what was on the minds of this year's ad:tech attendees. Hear more about the show's newest content improvements and attendees' forecasts for the overall industry.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_hs_Soapbox_70x70.jpg]]></image>
    <date><![CDATA[May 06, 2010]]></date>
</item><item>
    <title><![CDATA[Why tablets are unbeatable at audience measurement]]></title>
    <link>http://www.imediaconnection.com/content/26660.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney talks with Chris Anderson, editor-in-chief of Wired, about why tablets have an unfair advantage when it comes to tracking clicks.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[May 05, 2010]]></date>
</item><item>
    <title><![CDATA[9 ways to incorporate video into your ad plan]]></title>
    <link>http://www.imediaconnection.com/content/26655.asp</link>
    <description><![CDATA[If you're not using video, you're already chasing the competition. Use this guide to find the best video methods and get going in no time.]]></description>
    <author><![CDATA[Jason Prescott]]></author>
    <authorid><![CDATA[4607]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_prescott_jason_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2010]]></date>
</item><item>
    <title><![CDATA[How big brands approach online video]]></title>
    <link>http://www.imediaconnection.com/content/26596.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney talks with Jaime Cohen Szulc, CMO of Levi Strauss, about how brand executives determine where to invest their digital video dollars.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[April 27, 2010]]></date>
</item><item>
    <title><![CDATA[Social media's next evolution]]></title>
    <link>http://www.imediaconnection.com/content/26549.asp</link>
    <description><![CDATA[Twitter and Facebook have evolved significantly as marketing platforms over the past year. iMedia's marketer on the street asks industry thought leaders what's on the horizon.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/motswCR70x70.jpg]]></image>
    <date><![CDATA[April 22, 2010]]></date>
</item><item>
    <title><![CDATA[Interactive video: A powerful beast]]></title>
    <link>http://www.imediaconnection.com/content/26500.asp</link>
    <description><![CDATA[Clickable video technology incorporates the strongest traits of various platforms to aid brand awareness, favorability, and purchase intent. Take a look at three innovators in the space.]]></description>
    <author><![CDATA[David Rossiter]]></author>
    <authorid><![CDATA[5437]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rositer_david_70x70.JPG]]></image>
    <date><![CDATA[April 16, 2010]]></date>
</item><item>
    <title><![CDATA[Marketers debate Foursquare's true value ]]></title>
    <link>http://www.imediaconnection.com/content/26510.asp</link>
    <description><![CDATA[iMedia's marketer on the street talks with industry insiders about how marketers are using Foursquare and what it means for the future of location-based marketing.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/motswCR70x70.jpg]]></image>
    <date><![CDATA[April 15, 2010]]></date>
</item><item>
    <title><![CDATA[New digital trends to watch]]></title>
    <link>http://www.imediaconnection.com/content/26488.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney hits the floor of the 2010 NAB show and discusses two emerging trends that will influence the future of digital advertising.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[April 14, 2010]]></date>
</item><item>
    <title><![CDATA[How to avoid drowning in new media]]></title>
    <link>http://www.imediaconnection.com/content/26450.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions, Kevin Lee talks with Register.com's Jason Teichman about what brands need to do when evaluating new media opportunities.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2010]]></date>
</item><item>
    <title><![CDATA[4 dangers facing digital agencies]]></title>
    <link>http://www.imediaconnection.com/content/26434.asp</link>
    <description><![CDATA[iMedia's marketer on the street talks with industry thought leaders about why digital agencies are falling behind and what they must do to survive.]]></description>
    <author><![CDATA[Greg Bardsley]]></author>
    <authorid><![CDATA[17940]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/motswCR70x70.jpg]]></image>
    <date><![CDATA[April 08, 2010]]></date>
</item><item>
    <title><![CDATA[Why online TV will soon have more ads]]></title>
    <link>http://www.imediaconnection.com/content/26427.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney explains the recent push to increase ads on sites such as Hulu and Fancast.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[April 07, 2010]]></date>
</item><item>
    <title><![CDATA[How video can breathe new life into digital brands]]></title>
    <link>http://www.imediaconnection.com/content/26366.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney explains how video hotspots are changing the way brands do business online.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[March 31, 2010]]></date>
</item><item>
    <title><![CDATA[A new model for online branded entertainment]]></title>
    <link>http://www.imediaconnection.com/content/26196.asp</link>
    <description><![CDATA[Branded entertainment success requires effective distribution of appealing content. See what lessons online marketers should take from the offline world.]]></description>
    <author><![CDATA[Richard Shore ]]></author>
    <authorid><![CDATA[17159]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shore_richard_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2010]]></date>
</item><item>
    <title><![CDATA[3 companies making the most of new media]]></title>
    <link>http://www.imediaconnection.com/content/26200.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney presents several services that are changing the way users experience content.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[March 17, 2010]]></date>
</item><item>
    <title><![CDATA[Tools for alleviating video production pain]]></title>
    <link>http://www.imediaconnection.com/content/26158.asp</link>
    <description><![CDATA[Producing online video is vastly different from other marketing tasks. Luckily, technology can now help simplify the process.]]></description>
    <author><![CDATA[Seth Kenvin]]></author>
    <authorid><![CDATA[28847]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kenvin_seth_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2010]]></date>
</item><item>
    <title><![CDATA[Ad execs present online video predictions for 2010]]></title>
    <link>http://www.imediaconnection.com/content/26138.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney hits the 4A's conference in San Francisco to uncover the top opportunities and threats for online video this year. ]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[March 10, 2010]]></date>
</item><item>
    <title><![CDATA[2 ways to make your web series go pro]]></title>
    <link>http://www.imediaconnection.com/content/26003.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney outlines the growing opportunities for web video to make the jump from online to TV.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[February 24, 2010]]></date>
</item><item>
    <title><![CDATA[How video can dominate advertising]]></title>
    <link>http://www.imediaconnection.com/content/25733.asp</link>
    <description><![CDATA[To push video ads to their full potential, consider how the right environment can help you cater to the unique attributes of your users' behavior.]]></description>
    <author><![CDATA[Ariel Geifman]]></author>
    <authorid><![CDATA[27016]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_geifman_ariel_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2010]]></date>
</item><item>
    <title><![CDATA[3 rules for getting branded content right]]></title>
    <link>http://www.imediaconnection.com/content/25484.asp</link>
    <description><![CDATA[Innovative publishers and brands are moving past the early failures of branded web content to achieve engaging, measurable results. If you are ready to follow their lead, make sure to abide by these rules.]]></description>
    <author><![CDATA[Keith Richman]]></author>
    <authorid><![CDATA[5026]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_richman_keith_70x70.jpg]]></image>
    <date><![CDATA[January 04, 2010]]></date>
</item><item>
    <title><![CDATA[4 ways to maximize the value of video]]></title>
    <link>http://www.imediaconnection.com/content/25220.asp</link>
    <description><![CDATA[Whether you're planning a video campaign or already have finished product online, follow these tips for getting your content in front of the right audience.]]></description>
    <author><![CDATA[Adam Boyden]]></author>
    <authorid><![CDATA[3453]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_boyden_adam_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2009]]></date>
</item><item>
    <title><![CDATA[Fox hopes to flourish where Disney died]]></title>
    <link>http://www.imediaconnection.com/content/25266.asp</link>
    <description><![CDATA[Television networks' intrigue with digital studios is not a new concept, but it is one that has been generally tainted with disaster. Find out how Fox is learning from the mistakes of Disney's Stage 9.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[December 01, 2009]]></date>
</item><item>
    <title><![CDATA[5 steps to a manageable video strategy ]]></title>
    <link>http://www.imediaconnection.com/content/24990.asp</link>
    <description><![CDATA[As publishers create more content, the need for a more-personalized video experience increases. Follow these steps to building a manageable video strategy.]]></description>
    <author><![CDATA[Adam Singolda ]]></author>
    <authorid><![CDATA[25242]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_singolda_adam_70x70.jpg]]></image>
    <date><![CDATA[November 10, 2009]]></date>
</item><item>
    <title><![CDATA[Options for optimizing your creative on the fly ]]></title>
    <link>http://www.imediaconnection.com/content/24978.asp</link>
    <description><![CDATA[Online video presents a compelling opportunity for advertisers, but only if certain hurdles can be overcome. See how creative optimization platforms can help.]]></description>
    <author><![CDATA[Chip Hall ]]></author>
    <authorid><![CDATA[25240]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hall_chip_70x70.jpg]]></image>
    <date><![CDATA[November 09, 2009]]></date>
</item><item>
    <title><![CDATA[New media's most effective ad opportunity?]]></title>
    <link>http://www.imediaconnection.com/content/24807.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney evaluates the success of video-on-demand and shares her theory as to why these networks appear to be a more effective advertising medium than others. ]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[October 20, 2009]]></date>
</item><item>
    <title><![CDATA[10 SEO tips for YouTube]]></title>
    <link>http://www.imediaconnection.com/content/24745.asp</link>
    <description><![CDATA[Many marketers still fail to strategically optimize their videos. Learn how to avoid this common mistake and get the most out of your video efforts.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2009]]></date>
</item><item>
    <title><![CDATA[Social, meaningful marketing through online video]]></title>
    <link>http://www.imediaconnection.com/content/24630.asp</link>
    <description><![CDATA[Video is playing an increasingly important role in the marketing mix. Here are the social and educational tactics that are coming out on top. ]]></description>
    <author><![CDATA[Dave Chase ]]></author>
    <authorid><![CDATA[691]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chase_david_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2009]]></date>
</item><item>
    <title><![CDATA[5 pointers for marketing beyond YouTube ]]></title>
    <link>http://www.imediaconnection.com/content/24322.asp</link>
    <description><![CDATA[YouTube was a great place for brands to start their forays into online video. But if you want your viral campaigns to really take off, consider these points.]]></description>
    <author><![CDATA[Dave Chase]]></author>
    <authorid><![CDATA[691]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chase_david_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2009]]></date>
</item><item>
    <title><![CDATA[Images that are worth 1,000 friends]]></title>
    <link>http://www.imediaconnection.com/content/24149.asp</link>
    <description><![CDATA[Want your video content to take off? Find out the best ways to put the power of social networking behind it.]]></description>
    <author><![CDATA[David Wadler]]></author>
    <authorid><![CDATA[23078]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_walder_david_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2009]]></date>
</item><item>
    <title><![CDATA[The key to unlocking web video's potential]]></title>
    <link>http://www.imediaconnection.com/content/23843.asp</link>
    <description><![CDATA[For web video to excel as a marketing vehicle, the medium needs standards for ad formats, views, video players, and metrics. Here's what we need to tackle before the industry can achieve unity.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_whitney_daisy_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2009]]></date>
</item><item>
    <title><![CDATA[3 easy ways to personalize video messages]]></title>
    <link>http://www.imediaconnection.com/content/23671.asp</link>
    <description><![CDATA[Once just a marketing buzzword, true personalization of ads is finally being realized. Take a look at key technologies for delivering increased conversion and ROI.]]></description>
    <author><![CDATA[Naj Kidwai]]></author>
    <authorid><![CDATA[18298]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kidwai_naj_70x70.jpg]]></image>
    <date><![CDATA[July 06, 2009]]></date>
</item><item>
    <title><![CDATA[Stretching video budgets with the cloud]]></title>
    <link>http://www.imediaconnection.com/content/23614.asp</link>
    <description><![CDATA[The advent and growth of cloud computing has lowered the barriers to entry for many marketing channels, particularly video. Here's how publishers are ramping up their rich media plans on the cheap.]]></description>
    <author><![CDATA[Dave Chase]]></author>
    <authorid><![CDATA[691]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chase_david_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2009]]></date>
</item><item>
    <title><![CDATA[7 ways for digital studios to shine]]></title>
    <link>http://www.imediaconnection.com/content/23555.asp</link>
    <description><![CDATA[Despite the projected growth of online video, multimedia studios need to step up their game if they want to survive in this industry. ]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_whitney_daisy_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2009]]></date>
</item><item>
    <title><![CDATA[If you want to save video advertising... ]]></title>
    <link>http://www.imediaconnection.com/content/23255.asp</link>
    <description><![CDATA[Two standards guidelines could make video the star of the digital advertising world in 2009. See what could be at stake if we don't adopt these measures to help increase scale and reduce costs.]]></description>
    <author><![CDATA[Ronnie Lavi]]></author>
    <authorid><![CDATA[21297]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lavi_ronnie_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2009]]></date>
</item><item>
    <title><![CDATA[Guidelines for successful online video ads]]></title>
    <link>http://www.imediaconnection.com/content/23114.asp</link>
    <description><![CDATA[Video ads are a surefire way to get your brand's message across in a feature-rich and controllable environment. Follow these steps and heed these lessons to make your campaign a success.]]></description>
    <author><![CDATA[Martin Hayward]]></author>
    <authorid><![CDATA[4067]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hayward_martin_70x70.jpg]]></image>
    <date><![CDATA[May 19, 2009]]></date>
</item><item>
    <title><![CDATA[Why advertisers should think like comedians]]></title>
    <link>http://www.imediaconnection.com/content/23053.asp</link>
    <description><![CDATA[The age-old rules of storytelling apply just as much in online advertising as they do in comedy routines. Here's how storyboarding technology can help brands deliver customized video ad experiences.]]></description>
    <author><![CDATA[Naj Kidwai]]></author>
    <authorid><![CDATA[18298]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kidwai_naj_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2009]]></date>
</item><item>
    <title><![CDATA[10 ways to drive consumer action with video]]></title>
    <link>http://www.imediaconnection.com/content/22901.asp</link>
    <description><![CDATA[It's one thing to incorporate video into your campaign. It's another to get your customers to react to it as you've hoped. Find out how to get the results you're looking for. ]]></description>
    <author><![CDATA[Bud Rosenthal]]></author>
    <authorid><![CDATA[18922]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosenthal_bud_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2009]]></date>
</item><item>
    <title><![CDATA[Stop making your ads feel like ads]]></title>
    <link>http://www.imediaconnection.com/content/22668.asp</link>
    <description><![CDATA[Video presents unprecedented creative opportunities for advertising, yet many brands still get it wrong. See what Heavy.com's co-CEO thinks marketers can do to solve this dilemma.]]></description>
    <author><![CDATA[Rich Cherecwich]]></author>
    <authorid><![CDATA[10649]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cherecwich_rich_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2009]]></date>
</item><item>
    <title><![CDATA[4 factors preventing a targeted video breakthrough]]></title>
    <link>http://www.imediaconnection.com/content/22567.asp</link>
    <description><![CDATA[Contextualized video ads based on user behavior are now possible, but the medium isn't ready for the big time yet. Here's how to make video targeting valuable for everyone involved.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chapell_alan_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2009]]></date>
</item><item>
    <title><![CDATA[Hulu's Kilar on the social future of online video]]></title>
    <link>http://www.imediaconnection.com/content/22497.asp</link>
    <description><![CDATA[The premium online video provider's CEO discusses his company's rapid growth, its future opportunities and challenges, and what it all means for advertisers.&nbsp; ]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2009]]></date>
</item><item>
    <title><![CDATA[Why TV dollars won't become digital pennies ]]></title>
    <link>http://www.imediaconnection.com/content/22327.asp</link>
    <description><![CDATA[Ad supported online video is growing like gangbusters, but revenue is not following in kind. Here's how programmers, advertisers, and technology enablers are moving the industry forward.]]></description>
    <author><![CDATA[Levi Shapiro]]></author>
    <authorid><![CDATA[19618]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shapiro_levi_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2009]]></date>
</item><item>
    <title><![CDATA[The end of video CPMs]]></title>
    <link>http://www.imediaconnection.com/content/22127.asp</link>
    <description><![CDATA[Video ad spending will grow this year, but the current pricing model isn't working. Brands looking to get ahead should try this method, which rewards conversions, not just impressions.]]></description>
    <author><![CDATA[Naj Kidwai]]></author>
    <authorid><![CDATA[18298]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kidwai_naj_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2009]]></date>
</item><item>
    <title><![CDATA[Video search 101: Marketing and optimization]]></title>
    <link>http://www.imediaconnection.com/content/22098.asp</link>
    <description><![CDATA[As the online video audience continues to grow, it's essential to get the most from your videos. Mediasmith shows you how.]]></description>
    <author><![CDATA[Abe Snyder]]></author>
    <authorid><![CDATA[18425]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_snyder_abraham_70x70.jpg]]></image>
    <date><![CDATA[February 20, 2009]]></date>
</item><item>
    <title><![CDATA[The future of video marketing: 10 questions answered]]></title>
    <link>http://www.imediaconnection.com/content/21819.asp</link>
    <description><![CDATA[BBE's leader discusses the continued evolution of pre-roll and long-form advertising, as well as the brands that are succeeding -- and struggling -- in the realm of video marketing.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2009]]></date>
</item><item>
    <title><![CDATA[Online video: The profit formula]]></title>
    <link>http://www.imediaconnection.com/content/21434.asp</link>
    <description><![CDATA[Inexpensive, easy-to-use social media techniques are making video an expected part of the user experience. Find out how mid-sized web properties can get in on the action. ]]></description>
    <author><![CDATA[Christophe Louvion]]></author>
    <authorid><![CDATA[16921]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_louvion_christophe_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2008]]></date>
</item><item>
    <title><![CDATA[The video ad battleground: What's winning?]]></title>
    <link>http://www.imediaconnection.com/content/21277.asp</link>
    <description><![CDATA[The two video advertising models that have emerged are pre-roll and overlay, but if you're taking a hard look at your budget, which one is worth your money? <BR>]]></description>
    <author><![CDATA[Rob Campanell and Ferrin Schriner]]></author>
    <authorid><![CDATA[5685]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_campanell_rob_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2008]]></date>
</item><item>
    <title><![CDATA[Weeding through the mess of video metrics]]></title>
    <link>http://www.imediaconnection.com/content/21231.asp</link>
    <description><![CDATA[Video campaigns generate massive amounts of data, but publisher and ad network reports are often underwhelming. Here's how to tailor the metrics to your goals and truly measure the success of your campaign.]]></description>
    <author><![CDATA[Jayant Kadambi]]></author>
    <authorid><![CDATA[7853]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kadambi_jayant_70x70.jpg]]></image>
    <date><![CDATA[November 25, 2008]]></date>
</item><item>
    <title><![CDATA[The overlooked opportunity of online product pages ]]></title>
    <link>http://www.imediaconnection.com/content/21173.asp</link>
    <description><![CDATA[The key to transforming the online product page into an engaging and informative sales tool lies in the adoption of interactive rich media. Here's how to get started.&nbsp; ]]></description>
    <author><![CDATA[Rick Martin]]></author>
    <authorid><![CDATA[16233]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_martin_rick_70x70..jpg]]></image>
    <date><![CDATA[November 21, 2008]]></date>
</item><item>
    <title><![CDATA[The rules for advertising alongside short-form video ]]></title>
    <link>http://www.imediaconnection.com/content/21006.asp</link>
    <description><![CDATA[Short-form video is not online TV, and marketers who treat it as such will ultimately fail. Metacafe's CEO lays out the rules for tapping into this significant opportunity. ]]></description>
    <author><![CDATA[Erick Hachenburg]]></author>
    <authorid><![CDATA[16232]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hachenburg_Erick_70x70.jpg]]></image>
    <date><![CDATA[November 12, 2008]]></date>
</item><item>
    <title><![CDATA[Get the most from your video ad options ]]></title>
    <link>http://www.imediaconnection.com/content/20849.asp</link>
    <description><![CDATA[Video is taking off, but an advertising model that appeals to both big brands and viewers is still years away. Here's what to do in the interim.]]></description>
    <author><![CDATA[Benjamin Wayne]]></author>
    <authorid><![CDATA[15309]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wayne_ben_70x70.jpg]]></image>
    <date><![CDATA[October 22, 2008]]></date>
</item><item>
    <title><![CDATA[How to save video advertising from itself]]></title>
    <link>http://www.imediaconnection.com/content/20686.asp</link>
    <description><![CDATA[Hours of TV programming are being viewed online, yet video advertising is still not evolving. The key to monetization may come from TV's advertising past.]]></description>
    <author><![CDATA[Jeff Einstein]]></author>
    <authorid><![CDATA[14566]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_einstein_jeff_70x70.jpg]]></image>
    <date><![CDATA[October 01, 2008]]></date>
</item><item>
    <title><![CDATA[4 easy steps for a rewarding video contest]]></title>
    <link>http://www.imediaconnection.com/content/20564.asp</link>
    <description><![CDATA[User-generated contests may seem like a massive undertaking, but chances are you already have the necessary materials to get started and engage your audience. ]]></description>
    <author><![CDATA[Jim Kaskade]]></author>
    <authorid><![CDATA[14829]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kaskade_jim_70x70.jpg]]></image>
    <date><![CDATA[September 17, 2008]]></date>
</item><item>
    <title><![CDATA[What "Desperate Housewives" has that skateboarding dogs don't]]></title>
    <link>http://www.imediaconnection.com/content/20291.asp</link>
    <description><![CDATA[It's a scary user-generated world out there. Marketers should consider bucking up for high-quality video content.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[September 02, 2008]]></date>
</item><item>
    <title><![CDATA[Is Google really a monster?]]></title>
    <link>http://www.imediaconnection.com/content/20305.asp</link>
    <description><![CDATA[A Google clone highlights growing fears about the search engine, plus pre-roll makes a comeback, and the Olympics leave us wondering if there's really any gold for advertisers.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2008]]></date>
</item><item>
    <title><![CDATA[Can consensus conquer web video?]]></title>
    <link>http://www.imediaconnection.com/content/20070.asp</link>
    <description><![CDATA[The IAB worked with Deep Focus, OMD, Avenue A | Razorfish and others on video ad guidelines. Hear what one insider sees as the industry's next steps for migrating TV dollars to digital video.]]></description>
    <author><![CDATA[Julie Ruvolo]]></author>
    <authorid><![CDATA[4932]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ruvolo_julie_70x70.jpg]]></image>
    <date><![CDATA[July 31, 2008]]></date>
</item><item>
    <title><![CDATA[Drive audience loyalty with live video ]]></title>
    <link>http://www.imediaconnection.com/content/19996.asp</link>
    <description><![CDATA[By leveraging streaming video feeds, you can connect with viewers and transport them to the places they wish they could be.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[July 28, 2008]]></date>
</item><item>
    <title><![CDATA[Why aren't women going wild for video?]]></title>
    <link>http://www.imediaconnection.com/content/19999.asp</link>
    <description><![CDATA[Traditionally a male bastion for web content, online video has come a long way. But women haven't managed to close the gender gap just yet. Find out why and what that means for the future of video.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2008]]></date>
</item><item>
    <title><![CDATA[Online video: how to work it for your brand]]></title>
    <link>http://www.imediaconnection.com/content/19905.asp</link>
    <description><![CDATA[Deciding to have video on your website is just the beginning. Use this quick guide on purposes, placements and filming techniques to put your company's benefits into clear focus. ]]></description>
    <author><![CDATA[Mark Bonfigli]]></author>
    <authorid><![CDATA[13256]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bonfigli_mark_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2008]]></date>
</item><item>
    <title><![CDATA[3 fundamentals for successful branded video]]></title>
    <link>http://www.imediaconnection.com/content/19718.asp</link>
    <description><![CDATA[When it comes to video, you have&nbsp;two options: create a commercial or&nbsp;create branded content. If you take the latter route, you'll need to do more than just create a pretty video.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2008]]></date>
</item><item>
    <title><![CDATA[Who's doing video right?]]></title>
    <link>http://www.imediaconnection.com/content/19416.asp</link>
    <description><![CDATA[A number of brands are producing original online video, but not all the&nbsp;content is&nbsp;hitting the mark. See why Suave and Sprint get it, and why Bank of America does not.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[June 02, 2008]]></date>
</item><item>
    <title><![CDATA[Flash is the new black]]></title>
    <link>http://www.imediaconnection.com/content/19305.asp</link>
    <description><![CDATA[Flash has evolved in the dozen years since it launched. Learn how to make its new capabilities work for you.]]></description>
    <author><![CDATA[John O'Green]]></author>
    <authorid><![CDATA[9650]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ogreen_john_70x70.jpg]]></image>
    <date><![CDATA[May 20, 2008]]></date>
</item><item>
    <title><![CDATA[Will YouTube ever make money?]]></title>
    <link>http://www.imediaconnection.com/content/19309.asp</link>
    <description><![CDATA[Will YouTube ever be worth its selling price to Google? Here are a few suggestions for Google to get its money's worth out of the video property.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[May 13, 2008]]></date>
</item><item>
    <title><![CDATA[Video ad serving: know your options]]></title>
    <link>http://www.imediaconnection.com/content/19154.asp</link>
    <description><![CDATA[Video ad serving solutions are not one size fits all. ScanScout�s founder discusses the keys to seamless video integration.]]></description>
    <author><![CDATA[Steven Lee]]></author>
    <authorid><![CDATA[11378]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lee_steven_70x70.jpg]]></image>
    <date><![CDATA[May 06, 2008]]></date>
</item><item>
    <title><![CDATA[Reach your audience through integration]]></title>
    <link>http://www.imediaconnection.com/content/19089.asp</link>
    <description><![CDATA[The future of online video is good storytelling, and the key to engaging viewers is to craft a promotion that is part of that story, not an interruption to it.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2008]]></date>
</item><item>
    <title><![CDATA[The myths and realities of video advertising]]></title>
    <link>http://www.imediaconnection.com/content/18915.asp</link>
    <description><![CDATA[As online video matures, the large and unmeasured television campaign is losing its appeal. Here's how to take advantage of existing options without sacrificing potential reach or quality.]]></description>
    <author><![CDATA[Tod Sacerdoti]]></author>
    <authorid><![CDATA[5581]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sacerdoti_tod_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2008]]></date>
</item><item>
    <title><![CDATA[5 tips for hitting video goals]]></title>
    <link>http://www.imediaconnection.com/content/18864.asp</link>
    <description><![CDATA[Launch a successful video campaign&nbsp;by tailoring it&nbsp;to your specific campaign objectives. American Airlines and others&nbsp;demonstrate how it's done.]]></description>
    <author><![CDATA[Michael Griffin]]></author>
    <authorid><![CDATA[380]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_griffin_mike_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2008]]></date>
</item><item>
    <title><![CDATA[How to build your video's audience]]></title>
    <link>http://www.imediaconnection.com/content/18721.asp</link>
    <description><![CDATA[Don't bank on luck to create your audience; here are steps to get you closer to a guaranteed video viewership.]]></description>
    <author><![CDATA[Ephraim Cohen]]></author>
    <authorid><![CDATA[9090]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cohen_ephraim_70x70.jpg]]></image>
    <date><![CDATA[March 31, 2008]]></date>
</item><item>
    <title><![CDATA[Who's playing the out-of-home game?]]></title>
    <link>http://www.imediaconnection.com/content/18781.asp</link>
    <description><![CDATA[Reaching consumers when they are away from their TVs and computers is becoming big business for marketers. See how Coke, Visa and others are taking their digital strategies into the outside world. ]]></description>
    <author><![CDATA[Ron Greenberg]]></author>
    <authorid><![CDATA[10445]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greenberg_ron_70x70.JPG]]></image>
    <date><![CDATA[March 28, 2008]]></date>
</item><item>
    <title><![CDATA[How Quiksilver and others have mastered video]]></title>
    <link>http://www.imediaconnection.com/content/18769.asp</link>
    <description><![CDATA[As ad money moves from TV to interactive --&nbsp;and to online video --&nbsp;new and old rules of branding apply. Here are some pointers.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: Why online pre-roll is dead]]></title>
    <link>http://www.imediaconnection.com/content/18689.asp</link>
    <description><![CDATA[Pre-roll was a bad idea from the start. It was lazy traditional thinking encroaching on an innovative medium. Here's why.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2008]]></date>
</item><item>
    <title><![CDATA[Is there a digital primetime?]]></title>
    <link>http://www.imediaconnection.com/content/18505.asp</link>
    <description><![CDATA[Making sense of the web's fast-growing but fragmented video audience isn't easy. But the truth may be that reach is already here. It's just up to the marketers to find it.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[February 29, 2008]]></date>
</item><item>
    <title><![CDATA[An evening with the YouTube killers]]></title>
    <link>http://www.imediaconnection.com/content/18275.asp</link>
    <description><![CDATA[Marketers may be ready for video ads, but are users ready to embrace the platform with open arms? We&nbsp;got the&nbsp;scoop from the people who matter most -- users.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_youTube_70x70.gif]]></image>
    <date><![CDATA[February 15, 2008]]></date>
</item><item>
    <title><![CDATA[Prove your video's relevance to users]]></title>
    <link>http://www.imediaconnection.com/content/18033.asp</link>
    <description><![CDATA[Looking to make a connection with your audience? The Fifth Network's VP of communications gives pointers on how it's done.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2008]]></date>
</item><item>
    <title><![CDATA[Has web video solved the reach riddle?]]></title>
    <link>http://www.imediaconnection.com/content/18184.asp</link>
    <description><![CDATA[Online video may look like TV, but so far the tiny computer screen hasn't been able to deliver the same reach as its larger-screened rival. A new startup aims to change that.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2008]]></date>
</item><item>
    <title><![CDATA[Can targeted online video replace TV?]]></title>
    <link>http://www.imediaconnection.com/content/18185.asp</link>
    <description><![CDATA[With TV advertisers facing challenging economic times, Underscore Marketing's president offers an online alternative.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[January 31, 2008]]></date>
</item><item>
    <title><![CDATA[There's more to video than you think]]></title>
    <link>http://www.imediaconnection.com/content/17439.asp</link>
    <description><![CDATA[Whether you're running a video campaign inside or outside the banner, The Fifth Network's director of marketing has tips for you.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[November 26, 2007]]></date>
</item><item>
    <title><![CDATA[What adidas and Google have up their sleeves]]></title>
    <link>http://www.imediaconnection.com/content/17377.asp</link>
    <description><![CDATA[See how adidas and Google Maps adopted Immersive Media's technology to give audiences director-like control over their&nbsp;online experience.]]></description>
    <author><![CDATA[Adam Shahbaz]]></author>
    <authorid><![CDATA[5186]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shahbaz_adam_70x70.JPG]]></image>
    <date><![CDATA[November 16, 2007]]></date>
</item><item>
    <title><![CDATA[Is Hollywood's loss the web's gain?]]></title>
    <link>http://www.imediaconnection.com/content/17364.asp</link>
    <description><![CDATA[If the 1988 WGA strike was the mother's milk of cable TV, might Hollywood's current labor strife be a boon for online entertainment?]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[November 15, 2007]]></date>
</item><item>
    <title><![CDATA[The path to better video ads]]></title>
    <link>http://www.imediaconnection.com/content/17067.asp</link>
    <description><![CDATA[There are a number of factors that contribute to a video ad's success. With these metrics, you can better&nbsp;track and control them.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2007]]></date>
</item><item>
    <title><![CDATA[Crazy or brilliant: how to gamble with video users and win]]></title>
    <link>http://www.imediaconnection.com/content/17008.asp</link>
    <description><![CDATA[YuMe's CEO makes a case for a new paradigm of online video interaction, including letting users skip your ads.]]></description>
    <author><![CDATA[Jayant Kadambi]]></author>
    <authorid><![CDATA[7853]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kadambi_jayant_70x70.jpg]]></image>
    <date><![CDATA[October 19, 2007]]></date>
</item><item>
    <title><![CDATA[The Obama Girl guide to political viral video]]></title>
    <link>http://www.imediaconnection.com/content/16972.asp</link>
    <description><![CDATA[The creator of this smash hit gives tips on what works (and what doesn't) with presidential online video marketing.]]></description>
    <author><![CDATA[Ben Relles]]></author>
    <authorid><![CDATA[7838]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_relles_ben_70x70.jpg]]></image>
    <date><![CDATA[October 15, 2007]]></date>
</item><item>
    <title><![CDATA[Luxury autos carry the BMW Films torch]]></title>
    <link>http://www.imediaconnection.com/content/16696.asp</link>
    <description><![CDATA[Mercedes, Land Rover and Lexus are creating broadband video properties that more deeply engage lifestyle-conscious consumers. Enlighten's creative director explores this emerging trend.]]></description>
    <author><![CDATA[David Rossiter]]></author>
    <authorid><![CDATA[5437]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rossiter_david_70x70.jpg]]></image>
    <date><![CDATA[October 03, 2007]]></date>
</item><item>
    <title><![CDATA[Online video advertising's to-do list]]></title>
    <link>http://www.imediaconnection.com/content/16777.asp</link>
    <description><![CDATA[Reporting back from the MIXX Expo, a consultant provides a rundown on the work still needed to be done to harness the potential of online video advertising.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chapell_alan_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2007]]></date>
</item><item>
    <title><![CDATA[The jury is out on internet video]]></title>
    <link>http://www.imediaconnection.com/content/16721.asp</link>
    <description><![CDATA[What's the best format for your video? The Fifth Network's director weighs in.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[September 24, 2007]]></date>
</item><item>
    <title><![CDATA[3 ways to spark video advertising growth]]></title>
    <link>http://www.imediaconnection.com/content/16680.asp</link>
    <description><![CDATA[The potential is there for online video advertising, but several factors are holding it back. A MIVA senior VP describes what it will take to get it in gear.]]></description>
    <author><![CDATA[Dave McCarthy]]></author>
    <authorid><![CDATA[7360]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mccarthy_dave_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2007]]></date>
</item><item>
    <title><![CDATA[Internet video goes long form, with Chevy Chase]]></title>
    <link>http://www.imediaconnection.com/content/16570.asp</link>
    <description><![CDATA[Our video expert explains that video has a future in long form entertainment. Take this Chevy Chase comedy show as illustration of that fact.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2007]]></date>
</item><item>
    <title><![CDATA[Reach your local audience with video]]></title>
    <link>http://www.imediaconnection.com/content/16392.asp</link>
    <description><![CDATA[<FONT face=Arial color=#000000 size=2>Local news outlets are finding new life online. Your video campaign can find new life with local news outlets. Here's how.</FONT>]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2007]]></date>
</item><item>
    <title><![CDATA[Get your video seen]]></title>
    <link>http://www.imediaconnection.com/content/16171.asp</link>
    <description><![CDATA[Broadband Enterprises' COO explains how contextual relevance boosts a video's chances of getting watched.]]></description>
    <author><![CDATA[Bryon Evje]]></author>
    <authorid><![CDATA[3005]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Evje_bryon_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2007]]></date>
</item><item>
    <title><![CDATA[What we can learn from Bud.TV's mistakes]]></title>
    <link>http://www.imediaconnection.com/content/16199.asp</link>
    <description><![CDATA[Despite Bud.TV's shortcomings, PermissionTV's founder says it shows real vision and good business sense. Find out why, and what it will take to make the concept work.]]></description>
    <author><![CDATA[Dave Graves]]></author>
    <authorid><![CDATA[6601]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_graves_david_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2007]]></date>
</item><item>
    <title><![CDATA[Video gets back to the basics]]></title>
    <link>http://www.imediaconnection.com/content/16194.asp</link>
    <description><![CDATA[The Fifth Network's director of marketing explains that OPA's recent announcement on video's most effective format confirms what we've all known.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2007]]></date>
</item><item>
    <title><![CDATA[Don't let pre-roll costs shut you out]]></title>
    <link>http://www.imediaconnection.com/content/16177.asp</link>
    <description><![CDATA[Demand for pre-roll video is boosting the cost. Fear not. Underscore Marketing's president has a solution for video-hungry advertisers.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[August 09, 2007]]></date>
</item><item>
    <title><![CDATA[Unleash the wonder of rich media]]></title>
    <link>http://www.imediaconnection.com/content/16100.asp</link>
    <description><![CDATA[EyeWonder's client solutions director explains how to make the implementation of rich media and video easier, enabling more time for creativity.]]></description>
    <author><![CDATA[Ryan K Manchee]]></author>
    <authorid><![CDATA[6503]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_manchee_ryan_70x70.jpg]]></image>
    <date><![CDATA[August 08, 2007]]></date>
</item><item>
    <title><![CDATA[Video campaign traps to avoid]]></title>
    <link>http://www.imediaconnection.com/content/15827.asp</link>
    <description><![CDATA[SpotXchange's president and CEO explains what's holding up online video advertising, and why now is the time to get in.]]></description>
    <author><![CDATA[Michael Shehan]]></author>
    <authorid><![CDATA[6000]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shehan_mike_70x70.jpg]]></image>
    <date><![CDATA[August 02, 2007]]></date>
</item><item>
    <title><![CDATA[4 Steps to a Robust Video Campaign]]></title>
    <link>http://www.imediaconnection.com/content/15977.asp</link>
    <description><![CDATA[When it comes to video, it's worth building a strong foundation, and that can be achieved with the help&nbsp;of your ad operations team. Here's how.&nbsp;]]></description>
    <author><![CDATA[OJ Paranone]]></author>
    <authorid><![CDATA[6353]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_paranone_oj_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2007]]></date>
</item><item>
    <title><![CDATA[Sony Sparks User-Generated Revolution]]></title>
    <link>http://www.imediaconnection.com/content/15949.asp</link>
    <description><![CDATA[Sony's decision to relaunch Grouper as Crackle signals a shift away from user-generated video as we know it, but will high-quality virals deliver advertiser results?]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sony_70x70.gif]]></image>
    <date><![CDATA[July 25, 2007]]></date>
</item><item>
    <title><![CDATA[Get Your Audience to Take a Trip, with Video]]></title>
    <link>http://www.imediaconnection.com/content/15716.asp</link>
    <description><![CDATA[The Fifth Network's director of travel marketing explains why video is the perfect way to reach and engage potential travelers.]]></description>
    <author><![CDATA[Lauri O. Klefos]]></author>
    <authorid><![CDATA[5876]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_klefos_lauri_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2007]]></date>
</item><item>
    <title><![CDATA[Danger Ahead: Video Faces Bumpy Road]]></title>
    <link>http://www.imediaconnection.com/content/15632.asp</link>
    <description><![CDATA[Recent big name acquisitions will bring chaos before order to the online video industry. Broadband Enterprises' COO explains.]]></description>
    <author><![CDATA[Bryon Evje]]></author>
    <authorid><![CDATA[3005]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Evje_bryon_70x70.jpg]]></image>
    <date><![CDATA[July 03, 2007]]></date>
</item><item>
    <title><![CDATA[4 Smart Ways to Use Video]]></title>
    <link>http://www.imediaconnection.com/content/15520.asp</link>
    <description><![CDATA[Learn four new ways to spin video for maximum effect from the Fifth Network's director of marketing.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2007]]></date>
</item><item>
    <title><![CDATA[Stanford Plays Host to E-Commerce Brainstorm]]></title>
    <link>http://www.imediaconnection.com/content/15508.asp</link>
    <description><![CDATA[Stanford's e-commerce gathering took place this week and WIT Strategy Associate Elizabeth Catterall was there.]]></description>
    <author><![CDATA[Elizabeth Catterall]]></author>
    <authorid><![CDATA[5217]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_catterall_elizabeth_70x70.jpg]]></image>
    <date><![CDATA[June 21, 2007]]></date>
</item><item>
    <title><![CDATA[Want Big Results? Get Bigger Video!]]></title>
    <link>http://www.imediaconnection.com/content/15356.asp</link>
    <description><![CDATA[Even video has the challenge of breaking through the clutter. A Fifth Network marketing director offers best practice tips for getting noticed.]]></description>
    <author><![CDATA[Alexis Ames]]></author>
    <authorid><![CDATA[5720]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ames_alexis_70x70.jpg]]></image>
    <date><![CDATA[June 20, 2007]]></date>
</item><item>
    <title><![CDATA[Turn Old Video Assets into Profits]]></title>
    <link>http://www.imediaconnection.com/content/15181.asp</link>
    <description><![CDATA[The president and CEO of ON24 Inc. and Insight24 explains how B2B marketers can leverage webcasts, corporate videos and product demos.]]></description>
    <author><![CDATA[Sharat Sharan]]></author>
    <authorid><![CDATA[4824]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sharat_sharan_70x70.jpg]]></image>
    <date><![CDATA[June 08, 2007]]></date>
</item><item>
    <title><![CDATA[The Key to Video Ad Placement]]></title>
    <link>http://www.imediaconnection.com/content/14764.asp</link>
    <description><![CDATA[Voxant's VP of advertising explains the advantages of running video ads around licensed vs. user-generated content.]]></description>
    <author><![CDATA[Susan Briglia]]></author>
    <authorid><![CDATA[5313]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_briglia_susan_70x70.JPG]]></image>
    <date><![CDATA[May 31, 2007]]></date>
</item><item>
    <title><![CDATA[Video: will costs skyrocket?]]></title>
    <link>http://www.imediaconnection.com/content/14991.asp</link>
    <description><![CDATA[Even though actors may soon require compensation for online video versions of their work, video's value is still slated to grow.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2007]]></date>
</item><item>
    <title><![CDATA[Repurposed vs. Web-only Video Content]]></title>
    <link>http://www.imediaconnection.com/content/14847.asp</link>
    <description><![CDATA[When it comes to online video content, Undertone Networks' president &amp; CEO says you can be successful when creating it or borrowing it.]]></description>
    <author><![CDATA[Michael Cassidy]]></author>
    <authorid><![CDATA[4109]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cassidy_mike_Intercept_Interactive_70x70.jpg]]></image>
    <date><![CDATA[May 09, 2007]]></date>
</item><item>
    <title><![CDATA[The Wal-Mart Model for Video Advertising]]></title>
    <link>http://www.imediaconnection.com/content/14738.asp</link>
    <description><![CDATA[Wal-Mart's approach to selling CDs draws from the theory that advertising should be based on a person's interests; video advertisers take note.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[May 07, 2007]]></date>
</item><item>
    <title><![CDATA[Broadband TV: The Big Spike for Ad Dollars]]></title>
    <link>http://www.imediaconnection.com/content/14464.asp</link>
    <description><![CDATA[As bandwidth improves and devices get more memory, the opportunities for increased ad revenue will be huge.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[May 03, 2007]]></date>
</item><item>
    <title><![CDATA[So What Is Premium Video Inventory?]]></title>
    <link>http://www.imediaconnection.com/content/14584.asp</link>
    <description><![CDATA[The Fifth Network's media planning expert explains that premium video inventory is a mix of these placements.]]></description>
    <author><![CDATA[Jolie Gibson]]></author>
    <authorid><![CDATA[5365]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gibson_jolie_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2007]]></date>
</item><item>
    <title><![CDATA[Online Video Advertising: Making the Case for Standardization]]></title>
    <link>http://www.imediaconnection.com/content/14453.asp</link>
    <description><![CDATA[Tremor Media's Kronengold charts his own experience watching long-form content and its video ads on the web. Here's what he discovered.]]></description>
    <author><![CDATA[Corey Kronengold]]></author>
    <authorid><![CDATA[4176]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kronengold_Corey_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2007]]></date>
</item><item>
    <title><![CDATA[A Whole New Video Experience]]></title>
    <link>http://www.imediaconnection.com/content/14395.asp</link>
    <description><![CDATA[The Fifth Network's director of product and innovation reports back from the NY Video 2.0 conference with ideas for video advertising's next frontier.]]></description>
    <author><![CDATA[Ben Barokas]]></author>
    <authorid><![CDATA[3452]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barokas_ben_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2007]]></date>
</item><item>
    <title><![CDATA[Video Ads Get Personal]]></title>
    <link>http://www.imediaconnection.com/content/13973.asp</link>
    <description><![CDATA[With technology now enabling dynamic ad insertion in video, marketers can pinpoint target and boost efficiencies.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[April 03, 2007]]></date>
</item><item>
    <title><![CDATA[Build Emotional Connection to Video]]></title>
    <link>http://www.imediaconnection.com/content/14157.asp</link>
    <description><![CDATA[Just throwing a bunch of videos online isn't effective. The Fifth Network's director of marketing explains how to get users to care about the video they're exposed to.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2007]]></date>
</item><item>
    <title><![CDATA[Valuing the No-Skip World of Online Video]]></title>
    <link>http://www.imediaconnection.com/content/13905.asp</link>
    <description><![CDATA[The pre-roll's place within an online video budget will recede as advertisers begin to turn their eyes toward integrated original programming.]]></description>
    <author><![CDATA[Bryon Evje]]></author>
    <authorid><![CDATA[3005]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Evje_bryon_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2007]]></date>
</item><item>
    <title><![CDATA[Video: An Operational Perspective]]></title>
    <link>http://www.imediaconnection.com/content/13995.asp</link>
    <description><![CDATA[By looking holistically at the video ecosystem, more valuable and scalable video ad products can be created with the proper outlook.]]></description>
    <author><![CDATA[Ben Barokas]]></author>
    <authorid><![CDATA[3452]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barokas_ben_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2007]]></date>
</item><item>
    <title><![CDATA[Reach Online Video's Earning Potential]]></title>
    <link>http://www.imediaconnection.com/content/13900.asp</link>
    <description><![CDATA[ScanScout's founder outlines the larger challenges facing companies that are driving the growth of video online and offers solutions.]]></description>
    <author><![CDATA[Waikit Lau]]></author>
    <authorid><![CDATA[4786]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_waikit_lau_70x70.jpg]]></image>
    <date><![CDATA[March 07, 2007]]></date>
</item><item>
    <title><![CDATA[Avoid the Pitfalls of Online Video]]></title>
    <link>http://www.imediaconnection.com/content/13828.asp</link>
    <description><![CDATA[Preparation and utilization of the right video ad solutions, and awareness of how your campaign is doing on multiple fronts, can ensure a high rate of success. ]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2007]]></date>
</item><item>
    <title><![CDATA[Branding in Online Video]]></title>
    <link>http://www.imediaconnection.com/content/13782.asp</link>
    <description><![CDATA[The NextStage CRO talks about the questions you need to ask in order to make sure that consumers remember your brand videos.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2007]]></date>
</item><item>
    <title><![CDATA[How to Make Webcasts Pay Off]]></title>
    <link>http://www.imediaconnection.com/content/13478.asp</link>
    <description><![CDATA[The president and CEO of ON24 Inc. outlines findings from a study of webcast data, and defines what the results mean for marketers.]]></description>
    <author><![CDATA[Sharat Sharan]]></author>
    <authorid><![CDATA[4824]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sharat_sharan_70x70.jpg]]></image>
    <date><![CDATA[February 21, 2007]]></date>
</item><item>
    <title><![CDATA[5 Steps to Successful Video Advertising]]></title>
    <link>http://www.imediaconnection.com/content/13487.asp</link>
    <description><![CDATA[ClipBlast's founder and president outlines a plan to help marketers take full advantage of the online video revolution.]]></description>
    <author><![CDATA[Gary Baker]]></author>
    <authorid><![CDATA[4644]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baker_gary_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2007]]></date>
</item><item>
    <title><![CDATA[Want to Get Video Seen? Think Context]]></title>
    <link>http://www.imediaconnection.com/content/13606.asp</link>
    <description><![CDATA[The Fifth Network's director of business development reveals&nbsp;how content producers and their distribution partners can provide context to maximize a video's reach, relevance and revenue.]]></description>
    <author><![CDATA[Brian Rosenberg]]></author>
    <authorid><![CDATA[3229]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosenberg_brian_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2007]]></date>
</item><item>
    <title><![CDATA[2 Strategies for the Future of Online TV]]></title>
    <link>http://www.imediaconnection.com/content/13630.asp</link>
    <description><![CDATA[NextStage's founder describes how the business models for ManiaTV and FORA.tv each reveal different opportunities for advertisers in the brave new world of iTV.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2007]]></date>
</item><item>
    <title><![CDATA[Video Ad Serving Solved in a Flash]]></title>
    <link>http://www.imediaconnection.com/content/13340.asp</link>
    <description><![CDATA[The greatest video inventory is worthless if we can't streamline the way to get there. Underscore Marketing's COO provides tips gleaned from YouTube.]]></description>
    <author><![CDATA[Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_porres_eric_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2007]]></date>
</item><item>
    <title><![CDATA[Three Steps to Valuable Video]]></title>
    <link>http://www.imediaconnection.com/content/13310.asp</link>
    <description><![CDATA[The Fifth Network's director of marketing explains why Relevance, Brand and Distribution are the&nbsp;main ingredients for successful video.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2007]]></date>
</item><item>
    <title><![CDATA[Make Online Video Easier to Sell]]></title>
    <link>http://www.imediaconnection.com/content/13020.asp</link>
    <description><![CDATA[Broadband video offers mind-blowing possibilities for interaction, but DoubleClick's VP of rich media says the wrong conversations are taking place.]]></description>
    <author><![CDATA[Ari Paparo]]></author>
    <authorid><![CDATA[4417]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_paparo_ari_70x70.jpg]]></image>
    <date><![CDATA[January 16, 2007]]></date>
</item><item>
    <title><![CDATA[Resolution: Doing Video RIGHT]]></title>
    <link>http://www.imediaconnection.com/content/13112.asp</link>
    <description><![CDATA[The Fifth Network's director of marketing defends pre-roll and tells us that doing online video the right way is more important than doing it at all.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2007]]></date>
</item><item>
    <title><![CDATA[Who's Driving Online Video Ad Growth?]]></title>
    <link>http://www.imediaconnection.com/content/12864.asp</link>
    <description><![CDATA[Tremor Media's CEO separates the fact from the fiction surrounding the online video advertising revolution.]]></description>
    <author><![CDATA[Jason Glickman]]></author>
    <authorid><![CDATA[4347]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_glickman_jason_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2006]]></date>
</item><item>
    <title><![CDATA[How Do People Find Video?]]></title>
    <link>http://www.imediaconnection.com/content/12871.asp</link>
    <description><![CDATA[eMarketer looks at the fact that users don't favor search when hunting for video-- they prefer direct navigation.]]></description>
    <author><![CDATA[David Hallerman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[December 15, 2006]]></date>
</item><item>
    <title><![CDATA[For Video Ads, Shorter is Better]]></title>
    <link>http://www.imediaconnection.com/content/12800.asp</link>
    <description><![CDATA[eMarketer reports that 46 percent of polled users refuse to watch more than 20 seconds of online video.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[December 12, 2006]]></date>
</item><item>
    <title><![CDATA[Video Trends for 2007]]></title>
    <link>http://www.imediaconnection.com/content/12762.asp</link>
    <description><![CDATA[The Fifth Network's experts write about what's up for video in 2007, including BT and contextual targeting, sponsor cards, five-second bumpers, end cards, telescoping and more.]]></description>
    <author><![CDATA[Bradley Werner and Ben Barokas]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2006]]></date>
</item><item>
    <title><![CDATA[How to Get the Most from a Video Shoot]]></title>
    <link>http://www.imediaconnection.com/content/12644.asp</link>
    <description><![CDATA[Even if you work with an experienced production company, you'll still need to be involved in the process. Basement, Inc.'s president/creative director explains what you need to know.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schumacher_doug_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2006]]></date>
</item><item>
    <title><![CDATA[Innovative Ways to Use Webcasting]]></title>
    <link>http://www.imediaconnection.com/content/12591.asp</link>
    <description><![CDATA[IVT's CEO describes the benefits of webcasting, and provides case studies of companies using it in their marketing and communications efforts.]]></description>
    <author><![CDATA[Greg Pulier]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pulier_greg_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2006]]></date>
</item><item>
    <title><![CDATA[Advertiser-Friendly User-Generated Video]]></title>
    <link>http://www.imediaconnection.com/content/12560.asp</link>
    <description><![CDATA[The Fifth Network's director of marketing explains that user-generated content doesn't have to make advertisers wary.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[November 27, 2006]]></date>
</item><item>
    <title><![CDATA[Have Video? Be Found]]></title>
    <link>http://www.imediaconnection.com/content/12439.asp</link>
    <description><![CDATA[EVTV1.com's CEO identifies three strategies video sites use to promote their best content, and the pros and cons of each.]]></description>
    <author><![CDATA[Jaffer Ali]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jaffer_ali_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2006]]></date>
</item><item>
    <title><![CDATA[YouTube's Audience--  Not Who You Think]]></title>
    <link>http://www.imediaconnection.com/content/12474.asp</link>
    <description><![CDATA[eMarketer clarifies misconceptions about YouTube's users.]]></description>
    <author><![CDATA[David Hallerman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[November 17, 2006]]></date>
</item><item>
    <title><![CDATA[The Online Video Oligopoly]]></title>
    <link>http://www.imediaconnection.com/content/12399.asp</link>
    <description><![CDATA[eMarketer reports that the majority of online video traffic goes to YouTube, MySpace and Google.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[November 14, 2006]]></date>
</item><item>
    <title><![CDATA[How to Serve Winning Video]]></title>
    <link>http://www.imediaconnection.com/content/12381.asp</link>
    <description><![CDATA[The Fifth Network's director of marketing explains that every site has different video needs, and how to assess yours.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2006]]></date>
</item><item>
    <title><![CDATA[Video Lessons from the Elections]]></title>
    <link>http://www.imediaconnection.com/content/12302.asp</link>
    <description><![CDATA[Mirror Image's VP, sales and marketing, shows validation of the importance of online video in campaigns-- political or otherwise.]]></description>
    <author><![CDATA[Jim Hart]]></author>
    <authorid><![CDATA[4492]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hart_jim_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2006]]></date>
</item><item>
    <title><![CDATA[How Video Sharing will Impact Marketers]]></title>
    <link>http://www.imediaconnection.com/content/11913.asp</link>
    <description><![CDATA[iCrossing's VP, communications compares consumers' video-sharing activity to search. Find out why, and the implications for marketing.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[October 26, 2006]]></date>
</item><item>
    <title><![CDATA[How to Measure Video Performance]]></title>
    <link>http://www.imediaconnection.com/content/11811.asp</link>
    <description><![CDATA[The Fifth Network's director of marketing&nbsp;lists key performance metrics for a video campaign-- whether measuring audience, awareness or interaction.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2006]]></date>
</item><item>
    <title><![CDATA[Build Subscriber List with Video Clips]]></title>
    <link>http://www.imediaconnection.com/content/11768.asp</link>
    <description><![CDATA[The Marketing Experiments journal discusses using YouTube as a low-cost way to add new names to your subscriber lists.]]></description>
    <author><![CDATA[The Marketing Experiments Journal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_marketing_experiments_70x70.gif]]></image>
    <date><![CDATA[October 18, 2006]]></date>
</item><item>
    <title><![CDATA[Making Metrics Manageable]]></title>
    <link>http://www.imediaconnection.com/content/11765.asp</link>
    <description><![CDATA[When it comes to measuring the effectiveness of online video advertising, DoubleClick's VP of rich media product management says you only need five key metrics.]]></description>
    <author><![CDATA[Ari Paparo]]></author>
    <authorid><![CDATA[4417]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_paparo_ari_70x70.jpg]]></image>
    <date><![CDATA[October 18, 2006]]></date>
</item><item>
    <title><![CDATA[The Beginning of a Trend]]></title>
    <link>http://www.imediaconnection.com/content/11666.asp</link>
    <description><![CDATA[Our senior editor talks with New Media Strategies' Pete Snyder about Google's acquisition of YouTube and how it impacts fans and users,&nbsp;its role in Google&nbsp;and the landscape of Web 2.0.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_snyder_pete_70.jpg]]></image>
    <date><![CDATA[October 10, 2006]]></date>
</item><item>
    <title><![CDATA[Google AdSense to Benefit YouTube]]></title>
    <link>http://www.imediaconnection.com/content/11634.asp</link>
    <description><![CDATA[Questus' chief creative officer advises YouTube and other video sharing sites to invest in a new advertising strategy, one where Google's AdSense lets the ad travel with the video.]]></description>
    <author><![CDATA[Jordan Berg]]></author>
    <authorid><![CDATA[1444]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berg_jordan_70.jpg]]></image>
    <date><![CDATA[October 10, 2006]]></date>
</item><item>
    <title><![CDATA[Predictions for a Google-Charged YouTube]]></title>
    <link>http://www.imediaconnection.com/content/11661.asp</link>
    <description><![CDATA[A bit of confusion, a safe haven for ads, and automated solutions: Tremor Media's CRO Randy Kilgore, a 15-year media vet, ponders the next steps for YouTube.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_youTube_70x70.gif]]></image>
    <date><![CDATA[October 10, 2006]]></date>
</item><item>
    <title><![CDATA[The Industry Weighs In!]]></title>
    <link>http://www.imediaconnection.com/content/11665.asp</link>
    <description><![CDATA[See what thought leaders from Avenue A/Razorfish, Bolt, Brand New World, Burst Media, Eyeblaster, Real Girls Media, TACODA, Winstar and more say about Google's acquisition of YouTube.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2006]]></date>
</item><item>
    <title><![CDATA[News Analysis: And the Winner Is...]]></title>
    <link>http://www.imediaconnection.com/content/11658.asp</link>
    <description><![CDATA[Google? YouTube? Somebody else? Our news editor analyzes media coverage on the recent acquisition.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_google_70x70.gif]]></image>
    <date><![CDATA[October 10, 2006]]></date>
</item><item>
    <title><![CDATA[The Score: YouTube's Value to Google]]></title>
    <link>http://www.imediaconnection.com/content/11656.asp</link>
    <description><![CDATA[comScore takes issue with how some research companies are evaluating the transaction, and provides data on actual video streaming activity-- and Google's potential ad revenue from streaming.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/comscore_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2006]]></date>
</item><item>
    <title><![CDATA[Who Speaks for the Interactive Industry?]]></title>
    <link>http://www.imediaconnection.com/content/11635.asp</link>
    <description><![CDATA[What do BusinessWeek's cover story on click fraud and the big Google/YouTube deal have to do with each other? WIT Strategy's managing partner has the answer.]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2006]]></date>
</item><item>
    <title><![CDATA[Video: Get the Customers' Attention]]></title>
    <link>http://www.imediaconnection.com/content/11499.asp</link>
    <description><![CDATA[The Fifth Network's director of marketing explains how to create video ads that attract eyes, and convey just the right amount of information.]]></description>
    <author><![CDATA[Bradley Werner]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_werner_bradley_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2006]]></date>
</item><item>
    <title><![CDATA[Gamers Accelerate Video Ad Acceptance]]></title>
    <link>http://www.imediaconnection.com/content/11455.asp</link>
    <description><![CDATA[Eyeblaster's director, emerging media shows statistics on video usage by gamers, and introduces a way for advertisers to get their video ads in front of this audience.]]></description>
    <author><![CDATA[Ran Cohen]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cohen_ran_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2006]]></date>
</item><item>
    <title><![CDATA[How Sears Enlisted Evangelists]]></title>
    <link>http://www.imediaconnection.com/content/11416.asp</link>
    <description><![CDATA[Find out how MEC Interaction / Community Activation helped Sears generate word-of-mouth promotion of its Craftsmen online videos.]]></description>
    <author><![CDATA[Emma Brownell]]></author>
    <authorid><![CDATA[2409]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_MECinteraction_70x70.gif]]></image>
    <date><![CDATA[October 02, 2006]]></date>
</item><item>
    <title><![CDATA[Rich Media to Change Political Marketing]]></title>
    <link>http://www.imediaconnection.com/content/11414.asp</link>
    <description><![CDATA[PointRoll's CEO describes the greater role rich media will play in the next presidential election, and why.]]></description>
    <author><![CDATA[Chris Saridakis]]></author>
    <authorid><![CDATA[1269]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_saridakis_chris_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2006]]></date>
</item><item>
    <title><![CDATA[How to Simplify the Rich Media Process]]></title>
    <link>http://www.imediaconnection.com/content/11360.asp</link>
    <description><![CDATA[DoubleClick's EVP, rich media, says we've reached a point where full-service, one-stop shops are needed to eliminate the hassle and take control of every step of the process.]]></description>
    <author><![CDATA[Chris Young]]></author>
    <authorid><![CDATA[2039]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_young_chris_70x70.jpg]]></image>
    <date><![CDATA[September 28, 2006]]></date>
</item><item>
    <title><![CDATA[YouTube's Online Video Best Practices]]></title>
    <link>http://www.imediaconnection.com/content/11168.asp</link>
    <description><![CDATA[YouTube's VP of Sales Tony Nethercutt and CEO and co-founder Chad Hurley talk to our exec editor about advertising opportunities, engagement and relationship building.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_youTube_70x70.gif]]></image>
    <date><![CDATA[September 14, 2006]]></date>
</item><item>
    <title><![CDATA[Promote Your Video Clips in Blogs]]></title>
    <link>http://www.imediaconnection.com/content/11197.asp</link>
    <description><![CDATA[Marketing Experiments examines how to kick start your video clip with exposure in related blogs.]]></description>
    <author><![CDATA[The Marketing Experiments Journal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_marketing_experiments_70x70.gif]]></image>
    <date><![CDATA[September 13, 2006]]></date>
</item><item>
    <title><![CDATA[Anheuser-Busch Speaks! Execs Talk Bud.TV]]></title>
    <link>http://www.imediaconnection.com/content/11159.asp</link>
    <description><![CDATA[Our editor in chief talks with VPs Tony Ponturo and Jim Schumacker about the beer company's new investment in online video content.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_budweiser_70x70.gif]]></image>
    <date><![CDATA[September 12, 2006]]></date>
</item><item>
    <title><![CDATA[Double D of Video: Distribution and DRM]]></title>
    <link>http://www.imediaconnection.com/content/11049.asp</link>
    <description><![CDATA[Entriq's vice president of marketing discusses how distribution and DRM work together in successful online video campaigns.]]></description>
    <author><![CDATA[Stephen Condon]]></author>
    <authorid><![CDATA[3516]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_condon_stephen_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2006]]></date>
</item><item>
    <title><![CDATA[Advertise in IPTV]]></title>
    <link>http://www.imediaconnection.com/content/10944.asp</link>
    <description><![CDATA[eMarketer predicts that broadband will soon reach 422 million households, making IPTV a solid marketing option.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[August 29, 2006]]></date>
</item><item>
    <title><![CDATA[Find out What's Next for IPTV]]></title>
    <link>http://www.imediaconnection.com/content/10961.asp</link>
    <description><![CDATA[Concerned about limited web advertising opportunities? Check out IPTV-- an&nbsp;up-and-coming&nbsp;interactive marketing option.]]></description>
    <author><![CDATA[Ben Macklin]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[August 25, 2006]]></date>
</item><item>
    <title><![CDATA[The Score: Bush Boosts YouTube Traffic]]></title>
    <link>http://www.imediaconnection.com/content/10652.asp</link>
    <description><![CDATA[Data show online video viewing is up, with YouTube.com leading the way with a surge of traffic from recent &quot;news&quot; events.]]></description>
    <author><![CDATA[comScore Media Metrix]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/comscore_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with Chris Young]]></title>
    <link>http://www.imediaconnection.com/content/10635.asp</link>
    <description><![CDATA[Our exec. editor sits down with Chris Young, co-founder of Klipmart, to chat about the recent DoubleClick acquisition of Klipmart and the future of online video.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_young_chris_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2006]]></date>
</item><item>
    <title><![CDATA[Using Video Clips to Market Online]]></title>
    <link>http://www.imediaconnection.com/content/10632.asp</link>
    <description><![CDATA[The Marketing Experiments Journal looks at the potential of short video clips used to market products and services.]]></description>
    <author><![CDATA[The Marketing Experiments Journal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_marketing_experiments_70x70.gif]]></image>
    <date><![CDATA[August 02, 2006]]></date>
</item><item>
    <title><![CDATA[Video & TV: The Next Generation]]></title>
    <link>http://www.imediaconnection.com/content/10586.asp</link>
    <description><![CDATA[Two experts in emerging media share their thoughts at ad:tech Chicago on the future of television, and how it has and will translate into the interactive space.]]></description>
    <author><![CDATA[Justin Anderson]]></author>
    <authorid><![CDATA[4040]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_justin_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2006]]></date>
</item><item>
    <title><![CDATA[Licensed vs. User-Generated Video]]></title>
    <link>http://www.imediaconnection.com/content/10357.asp</link>
    <description><![CDATA[EVTV1.com's CEO discusses issues with user-generated video content, and how it relates to a brand's need to control&nbsp;its image.]]></description>
    <author><![CDATA[Jaffer Ali]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jaffer_ali_70x70.jpg]]></image>
    <date><![CDATA[July 13, 2006]]></date>
</item><item>
    <title><![CDATA[Video Advertising Solutions]]></title>
    <link>http://www.imediaconnection.com/content/10112.asp</link>
    <description><![CDATA[Assets, budgets and metrics-- our summit content director talks about the current state of video advertising, and what we need to do to advance it.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weeks_rebecca_70.jpg]]></image>
    <date><![CDATA[June 27, 2006]]></date>
</item><item>
    <title><![CDATA[Video: Tracking Success]]></title>
    <link>http://www.imediaconnection.com/content/10016.asp</link>
    <description><![CDATA[Red Door Interactive's president explains how you should use video to drive interaction, and why you need to gauge it.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_reid_70x70.jpg]]></image>
    <date><![CDATA[June 14, 2006]]></date>
</item><item>
    <title><![CDATA[Best of Interactive Movie Marketing]]></title>
    <link>http://www.imediaconnection.com/content/9952.asp</link>
    <description><![CDATA[A group of agencies report on what they're doing to strengthen interactive movie marketing; learn about the hottest and newest techniques.]]></description>
    <author><![CDATA[Emma Brownell]]></author>
    <authorid><![CDATA[2409]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/camera_70x70.jpg]]></image>
    <date><![CDATA[June 08, 2006]]></date>
</item><item>
    <title><![CDATA[How to Improve a Video Campaign]]></title>
    <link>http://www.imediaconnection.com/content/9593.asp</link>
    <description><![CDATA[Eyeblaster VP Nir Shimoni explains how to create a video campaign that gets eyes and&nbsp;clicks.]]></description>
    <author><![CDATA[Nir Shimoni]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shimoni_nir_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Video Beyond the Box]]></title>
    <link>http://www.imediaconnection.com/content/9531.asp</link>
    <description><![CDATA[Arise Communication's President Andrew Rosenmen&nbsp;leads a panel discussion on video programming and ad creativity in new channels.]]></description>
    <author><![CDATA[Andrew Rosenman]]></author>
    <authorid><![CDATA[3332]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70(1).gif]]></image>
    <date><![CDATA[May 10, 2006]]></date>
</item><item>
    <title><![CDATA[Video That Sizzles]]></title>
    <link>http://www.imediaconnection.com/content/9436.asp</link>
    <description><![CDATA[TheFifthNetwork COO discusses hot niche online video sites and why advertisers should target their focused and engaged audience.]]></description>
    <author><![CDATA[Thomas Bosco]]></author>
    <authorid><![CDATA[833]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bosco_tim_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2006]]></date>
</item><item>
    <title><![CDATA[What is IPTV?]]></title>
    <link>http://www.imediaconnection.com/content/9198.asp</link>
    <description><![CDATA[Jay Amato, Viewpoint alum and managing partner of PersonalScreen Media, defines IPTV vs. VOD and answers other questions about this emerging medium.]]></description>
    <author><![CDATA[Corey Kronengold]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_amato_jay_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2006]]></date>
</item><item>
    <title><![CDATA[Case Study: Video Promotes Pageant]]></title>
    <link>http://www.imediaconnection.com/content/9184.asp</link>
    <description><![CDATA[The CEO of Rovion Inc. shows how an interactive video played on TVGuide.com helped boost viewership of the &quot;Miss America Pageant&quot; on CMT.]]></description>
    <author><![CDATA[Len Ostroff]]></author>
    <authorid><![CDATA[3654]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ostrof_len_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2006]]></date>
</item><item>
    <title><![CDATA[Video Provides the Best ROI]]></title>
    <link>http://www.imediaconnection.com/content/9005.asp</link>
    <description><![CDATA[Broadband Enterprises' COO explains why online video is not only strategically effective, but cost-effective, too.]]></description>
    <author><![CDATA[Bryon Evje]]></author>
    <authorid><![CDATA[3005]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Evje_bryon_70x70.jpg]]></image>
    <date><![CDATA[April 13, 2006]]></date>
</item><item>
    <title><![CDATA[Online Video Upfront]]></title>
    <link>http://www.imediaconnection.com/content/9037.asp</link>
    <description><![CDATA[Industry veteran Cory Treffiletti talks with our news editor about Klipmart's upfront initiative, and about online video in general.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/treffiletti_cory_70x70.jpg]]></image>
    <date><![CDATA[April 12, 2006]]></date>
</item><item>
    <title><![CDATA[Marketers: Are We Giving Good Video?]]></title>
    <link>http://www.imediaconnection.com/content/8398.asp</link>
    <description><![CDATA[G.R. Wyse's &amp; Co.'s online customer acquisition expert asks if applying interactivity to video will bring&nbsp;consumers beyond the single click.]]></description>
    <author><![CDATA[Greg Morey]]></author>
    <authorid><![CDATA[1384]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_morey_greg_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2006]]></date>
</item><item>
    <title><![CDATA[On Point about Online Video]]></title>
    <link>http://www.imediaconnection.com/content/8407.asp</link>
    <description><![CDATA[iMedia talks with PointRoll CEO Chris Saridakis about online video, Gannett and the future of rich media advertising.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_saridakis_chris_70x70.jpg]]></image>
    <date><![CDATA[February 24, 2006]]></date>
</item><item>
    <title><![CDATA[IPTV: A Future Just Around the Corner?]]></title>
    <link>http://www.imediaconnection.com/content/8274.asp</link>
    <description><![CDATA[How far&nbsp;is internet protocol television (IPTV) from becoming a marketing reality? Find out what speakers at last week's Network Ventures event had to say.]]></description>
    <author><![CDATA[Fawn Fitter]]></author>
    <authorid><![CDATA[3897]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fitter_fawn_70.jpg]]></image>
    <date><![CDATA[February 13, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Accessible Video]]></title>
    <link>http://www.imediaconnection.com/content/8253.asp</link>
    <description><![CDATA[The Fifth Network's COO speaks with iMedia Editor at Large Masha Geller about making video a more accessible medium for advertisers.]]></description>
    <author><![CDATA[Masha Geller]]></author>
    <authorid><![CDATA[2525]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[February 10, 2006]]></date>
</item><item>
    <title><![CDATA[Three Reasons to Invest in Online Video]]></title>
    <link>http://www.imediaconnection.com/content/8029.asp</link>
    <description><![CDATA[Userplane's Michael Jones explains why online video must be included in your marketing mix.]]></description>
    <author><![CDATA[Michael Jones]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jones_mike_70x70.jpg]]></image>
    <date><![CDATA[February 08, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Video's Future]]></title>
    <link>http://www.imediaconnection.com/content/8150.asp</link>
    <description><![CDATA[Klipmart's CEO and COO speak with Masha Geller about online video's evolving role in marketing and entertainment.]]></description>
    <author><![CDATA[Masha Geller]]></author>
    <authorid><![CDATA[2525]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[February 06, 2006]]></date>
</item><item>
    <title><![CDATA[Giving Order to the Chaos]]></title>
    <link>http://www.imediaconnection.com/content/7953.asp</link>
    <description><![CDATA[Klipmart's CEO describes how to simplify the video advertising component in your marketing mix.]]></description>
    <author><![CDATA[Chris Young]]></author>
    <authorid><![CDATA[2039]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_young_chris_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2006]]></date>
</item><item>
    <title><![CDATA[Mass Media from the Masses]]></title>
    <link>http://www.imediaconnection.com/content/7977.asp</link>
    <description><![CDATA[Contributor Rob Graham on online video, recent consumer generated content and the new accessibility it creates.]]></description>
    <author><![CDATA[Rob Graham]]></author>
    <authorid><![CDATA[2093]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_graham_rob_70x70.jpg]]></image>
    <date><![CDATA[February 01, 2006]]></date>
</item><item>
    <title><![CDATA[Get in the Game with Online Video Ads]]></title>
    <link>http://www.imediaconnection.com/content/7940.asp</link>
    <description><![CDATA[ROO's Sr. VP of Sales and Marketing, Greg Verdino, offers tips and tricks to get your online video campaigns rolling.]]></description>
    <author><![CDATA[Greg Verdino]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_verdino_greg_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2006]]></date>
</item><item>
    <title><![CDATA[Cable, Convergence and Consumption]]></title>
    <link>http://www.imediaconnection.com/content/7909.asp</link>
    <description><![CDATA[Contributor Jeanne Rogers examines if new content distribution points will kill cable.]]></description>
    <author><![CDATA[Jeanne Rogers]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rogers_jeanne_70x70.jpg]]></image>
    <date><![CDATA[January 27, 2006]]></date>
</item><item>
    <title><![CDATA[Report from Sundance]]></title>
    <link>http://www.imediaconnection.com/content/7997.asp</link>
    <description><![CDATA[Our Summit content director observes that user-generated content and increased online video viewership is disrupting the entertainment industry.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ioLoadImage.jpg]]></image>
    <date><![CDATA[January 26, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Matt Wasserlauf]]></title>
    <link>http://www.imediaconnection.com/content/7975.asp</link>
    <description><![CDATA[Broadband Enterprises' CEO speaks with Masha Geller about his predictions for video in 2006.]]></description>
    <author><![CDATA[Masha Geller]]></author>
    <authorid><![CDATA[2525]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[January 25, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Web as Entertainment]]></title>
    <link>http://www.imediaconnection.com/content/7888.asp</link>
    <description><![CDATA[Executives from Yahoo! and MSN speak with a BusinessWeek columnist about the future of online video.]]></description>
    <author><![CDATA[Jon Fine]]></author>
    <authorid><![CDATA[2926]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[January 19, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Video & VOD Best Practices]]></title>
    <link>http://www.imediaconnection.com/content/7687.asp</link>
    <description><![CDATA[Online video experts Brad Heureux of Comcast and Lori Schwartz of MRM Partners' spoke at our recent iMedia Agency Summit in La Quinta, CA.]]></description>
    <author><![CDATA[Brad Heureux]]></author>
    <authorid><![CDATA[2896]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[January 06, 2006]]></date>
</item><item>
    <title><![CDATA[Interactivity Sneaks onto the Set-Top]]></title>
    <link>http://www.imediaconnection.com/content/7718.asp</link>
    <description><![CDATA[See what's coming to that box in your living room in 2006: the president of Arise Communications talks about the present and near future of iTV.]]></description>
    <author><![CDATA[Andrew Rosenman]]></author>
    <authorid><![CDATA[3332]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosenman_andrew_70x70.jpg]]></image>
    <date><![CDATA[January 04, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Video Innovations]]></title>
    <link>http://www.imediaconnection.com/content/7679.asp</link>
    <description><![CDATA[IQTV President Tony Quin speaks with iMedia about his agency's specialty, online video.]]></description>
    <author><![CDATA[Emma Brownell]]></author>
    <authorid><![CDATA[2409]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[January 03, 2006]]></date>
</item><item>
    <title><![CDATA[Online Video Advertising]]></title>
    <link>http://www.imediaconnection.com/content/7605.asp</link>
    <description><![CDATA[eMarketer predicts online video ad spending to quadruple by 2008.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[December 20, 2005]]></date>
</item><item>
    <title><![CDATA[Mobile Video: Present and Future]]></title>
    <link>http://www.imediaconnection.com/content/7587.asp</link>
    <description><![CDATA[eMarketer assesses the current state of mobile video entertainment and the logistics of advertising&nbsp;in this medium.]]></description>
    <author><![CDATA[Debra Aho Williamson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[December 16, 2005]]></date>
</item><item>
    <title><![CDATA[Q&A with Scott Crowder]]></title>
    <link>http://www.imediaconnection.com/content/7541.asp</link>
    <description><![CDATA[Entriq COO answers questions about the evolving landscape of internet TV.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_crowder_scott_70x70.jpg]]></image>
    <date><![CDATA[December 14, 2005]]></date>
</item><item>
    <title><![CDATA[Beyond 30 Seconds]]></title>
    <link>http://www.imediaconnection.com/content/7440.asp</link>
    <description><![CDATA[JRP's creative director looks at the accomplishments and potentials of VOD and other forms of streaming video.]]></description>
    <author><![CDATA[Matt Solomon]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_solomon_matt_70x70.jpg]]></image>
    <date><![CDATA[December 07, 2005]]></date>
</item><item>
    <title><![CDATA[Online Video Takes the Next Step]]></title>
    <link>http://www.imediaconnection.com/content/7354.asp</link>
    <description><![CDATA[Online video is no longer linear, passive or static, but truly interactive, non-linear, personalized, relevant and dynamic with real-time reporting.]]></description>
    <author><![CDATA[David Hemingway]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hemingway_david_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2005]]></date>
</item><item>
    <title><![CDATA[Out of Doors, Top of Mind]]></title>
    <link>http://www.imediaconnection.com/content/7364.asp</link>
    <description><![CDATA[Video streaming in public spaces is gaining ground, with airlines, soup makers and credit card companies all chasing the on-the-go consumer.]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwarz_joyce_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2005]]></date>
</item><item>
    <title><![CDATA[Make Internet Video Interactive]]></title>
    <link>http://www.imediaconnection.com/content/7287.asp</link>
    <description><![CDATA[The president of Virtual-Image reminds us that marketers who don�t see a differentiator between interactive and traditional have no reason to move a single penny.]]></description>
    <author><![CDATA[Keith Pape]]></author>
    <authorid><![CDATA[3118]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pape_keith_70x70.jpg]]></image>
    <date><![CDATA[November 28, 2005]]></date>
</item><item>
    <title><![CDATA[Mobile Video Revolution]]></title>
    <link>http://www.imediaconnection.com/content/7336.asp</link>
    <description><![CDATA[Our news editor talks to execs from Disney/ABC, AOL and other industry experts about mobile TV and what it means for interactive marketing.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/camera_70x70.jpg]]></image>
    <date><![CDATA[November 23, 2005]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Online Video]]></title>
    <link>http://www.imediaconnection.com/content/7298.asp</link>
    <description><![CDATA[Broadband Enterprises' CEO talks with Editor at Large Masha Geller about the state of online video.]]></description>
    <author><![CDATA[Masha Geller]]></author>
    <authorid><![CDATA[2525]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[November 16, 2005]]></date>
</item><item>
    <title><![CDATA[Asking the Right Questions about iTV]]></title>
    <link>http://www.imediaconnection.com/content/7149.asp</link>
    <description><![CDATA[The discussion about the future of iTV needs to be focused on consumer behavior and relevancy and NOT around solving an advertising issue.]]></description>
    <author><![CDATA[David Hemingway]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hemingway_david_70x70.jpg]]></image>
    <date><![CDATA[November 09, 2005]]></date>
</item><item>
    <title><![CDATA[TiVo-Casting: New Ad Opportunities]]></title>
    <link>http://www.imediaconnection.com/content/6962.asp</link>
    <description><![CDATA[Contributor Jeanne Rogers talks about a new TiVo innovation -- med-casting -- and what it means for marketing.]]></description>
    <author><![CDATA[Jeanne Rogers]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rogers_jeanne_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2005]]></date>
</item><item>
    <title><![CDATA[Emerging Platforms (Part 1)]]></title>
    <link>http://www.imediaconnection.com/content/6416.asp</link>
    <description><![CDATA[OMD's Jeff Minsky discusses how to navigate the emerging media landscape and make important decisions about how, where and when to engage.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/remote_70x70.jpg]]></image>
    <date><![CDATA[August 02, 2005]]></date>
</item><item>
    <title><![CDATA[VOD: Brother from Another Mother]]></title>
    <link>http://www.imediaconnection.com/content/6282.asp</link>
    <description><![CDATA[Contributor Jeanne Rogers asks why interactive formats like video on demand receive less than one percent of the TV advertising spend.]]></description>
    <author><![CDATA[Jeanne Rogers]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/remote_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2005]]></date>
</item><item>
    <title><![CDATA[Soon, ALL Ads Will be Interactive]]></title>
    <link>http://www.imediaconnection.com/content/6112.asp</link>
    <description><![CDATA[Contributor George Simpson tells us to get ready, because the future is just around the corner.]]></description>
    <author><![CDATA[George Simpson]]></author>
    <authorid><![CDATA[4675]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/tv2_70x70.jpg]]></image>
    <date><![CDATA[June 14, 2005]]></date>
</item><item>
    <title><![CDATA[Tune In Tomorrow's TV]]></title>
    <link>http://www.imediaconnection.com/content/5901.asp</link>
    <description><![CDATA[Interactive television could be the next big thing for effective marketing. The Bay Area Interactive Group explores what might happen.]]></description>
    <author><![CDATA[Fawn Fitter]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_sfbig.jpg]]></image>
    <date><![CDATA[May 23, 2005]]></date>
</item><item>
    <title><![CDATA[Q&A with Reebok's Marc Fireman]]></title>
    <link>http://www.imediaconnection.com/content/5772.asp</link>
    <description><![CDATA[Reebok's global director of interactive marketing talks about the company's experiment with video-on-demand footage of celebrities.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/041025_reebok_sm.jpg]]></image>
    <date><![CDATA[May 13, 2005]]></date>
</item><item>
    <title><![CDATA[Beyond the TiVo-lution 1 of 2]]></title>
    <link>http://www.imediaconnection.com/content/4789.asp</link>
    <description><![CDATA[Exploring the end of television as we know it, and what lies ahead (part one of two).]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwarz_joyce_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2004]]></date>
</item><item>
    <title><![CDATA[TiVo 2.0]]></title>
    <link>http://www.imediaconnection.com/content/4693.asp</link>
    <description><![CDATA[In its game of chicken with advertisers, TiVo has officially blinked. Are there lessons here for interactive marketers?]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_tivo.jpg]]></image>
    <date><![CDATA[November 30, 2004]]></date>
</item><item>
    <title><![CDATA[How Old Marketing Failed TiVo]]></title>
    <link>http://www.imediaconnection.com/content/3743.asp</link>
    <description><![CDATA[This technology is the greatest thing since sliced bread, but it's just not selling.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_tivo.jpg]]></image>
    <date><![CDATA[July 01, 2004]]></date>
</item><item>
    <title><![CDATA[If You Can't Beat Them...]]></title>
    <link>http://www.imediaconnection.com/content/3633.asp</link>
    <description><![CDATA[Ad-on-demand is helping advertisers get messages to an audience that skips commercials.]]></description>
    <author><![CDATA[Robert Aksman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_tivo.jpg]]></image>
    <date><![CDATA[June 15, 2004]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: On "Push, Nevada"]]></title>
    <link>http://www.imediaconnection.com/content/1120.asp</link>
    <description><![CDATA[Created by Ben Affleck, this highly interactive experiment premiered on ABC this fall (but already has been pulled). Was this show was way ahead of its time, or way off base.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 24, 2002]]></date>
</item><item>
    <title><![CDATA[Reach your audience through integration]]></title>
    <link>http://www.imediaconnection.com/content/19088.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
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