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 <title>iMedia Connection: Viral Archives - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
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  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
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    <title><![CDATA[How to boost site traffic with social media]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/KWXprSaxykc/27424.asp</link>
    <description><![CDATA[Social media has helped businesses of all sizes expand their audiences. Here's how social nets can help boost the number of visitors you draw.]]></description>
    <author><![CDATA[Dimitri Onistsuk]]></author>
    <authorid><![CDATA[33349]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Onistsuk_dimitri_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/27424.asp</feedburner:origLink></item><item>
    <title><![CDATA[The problem with "going viral"]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/xFNL_dPbqPM/26780.asp</link>
    <description><![CDATA[Advertisers looking to make the most of their marketing dollars often seek campaigns that will "go viral." Let's examine what that word really means and why it isn't a strategy.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[May 25, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26780.asp</feedburner:origLink></item><item>
    <title><![CDATA[Case study: Doubling sales through social media]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/EjWY9BepDVI/26634.asp</link>
    <description><![CDATA[Need to drive product buzz -- and fast? See how one small brand leveraged the full social media spectrum to drive huge awareness and sales increases.]]></description>
    <author><![CDATA[Paul Magnani]]></author>
    <authorid><![CDATA[30521]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_magnani_paul_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/26634.asp</feedburner:origLink></item><item>
    <title><![CDATA[Help your brand story get in character]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/ySgfgOsNbss/25627.asp</link>
    <description><![CDATA[Using a fictional brand persona can help create a deeper connection between you and your audience. Use these tips and considerations to share your brand's themes more organically.]]></description>
    <author><![CDATA[Joanna Janus]]></author>
    <authorid><![CDATA[26297]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_janus_joanna_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2010]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25627.asp</feedburner:origLink></item><item>
    <title><![CDATA[Top iMedia Agency Summit buzz topics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/56VtW3r4rjw/25440.asp</link>
    <description><![CDATA[Attendees of last week's iMedia Agency Summit in Arizona came together to discuss the latest trends influencing how they do business. Here are the hottest online discussion topics that emerged.]]></description>
    <author><![CDATA[Dan Neely ]]></author>
    <authorid><![CDATA[6032]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neely_daniel_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25440.asp</feedburner:origLink></item><item>
    <title><![CDATA[Top 7 ad:tech buzz topics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/7X2GbH4Xps4/25103.asp</link>
    <description><![CDATA[Attendees of last week's ad:tech New York had a lot to say about the insights they gleaned at the event. Here are the hottest online discussion topics that emerged.]]></description>
    <author><![CDATA[Dan Neely ]]></author>
    <authorid><![CDATA[6032]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neely_daniel_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/25103.asp</feedburner:origLink></item><item>
    <title><![CDATA[When "funny" goes right (and wrong) for a brand]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/Ps97SL2xAT0/24815.asp</link>
    <description><![CDATA[Humor can be an advertiser's best weapon, but when a joke goes bad, it can often ruin a campaign. Here's why it pays to make sure users laugh with, not at, your brand.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[October 22, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24815.asp</feedburner:origLink></item><item>
    <title><![CDATA[Case studies: The value of online fandom]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/lf_mMjsi2zg/24584.asp</link>
    <description><![CDATA[The tools may be better, but the basic principles of social media remain the same. Hear about some updated techniques for listening, responding, empowering, and rewarding loyal supporters of your brand.]]></description>
    <author><![CDATA[Larry Weintraub]]></author>
    <authorid><![CDATA[18140]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weintraub_larry_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24584.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 steps to viralizing your content]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/tLgM_Zgahww/24052.asp</link>
    <description><![CDATA[If you think your branded content deserves the limelight, find out how to give it the best possible chance to shine.]]></description>
    <author><![CDATA[Tucker Aaron]]></author>
    <authorid><![CDATA[23450]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tucker_aaron_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24052.asp</feedburner:origLink></item><item>
    <title><![CDATA[Key tools for tracking online trends]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/lSdqCYjez18/23615.asp</link>
    <description><![CDATA[Staying ahead of the curve isn't easy. But for marketers, the ability to spot trends is more important than ever. Find out what tools and tactics your peers use to stay current.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23615.asp</feedburner:origLink></item><item>
    <title><![CDATA[Reach consumers who friend before they spend ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/U8e3uiP-RtU/22354.asp</link>
    <description><![CDATA[Educated, skeptical, and empowered like never before, online shoppers are making advertisers rethink traditional strategies. Are you speaking their language?]]></description>
    <author><![CDATA[Sean P. Egen]]></author>
    <authorid><![CDATA[12603]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_egen_sean_70.jpg]]></image>
    <date><![CDATA[March 20, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22354.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 brands using consumer benefit the right way]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/36-QVNwajXQ/21858.asp</link>
    <description><![CDATA[In hard times, "hope" as a consumer benefit can be a powerful marketing tool, transcending customer relationships and making a powerful brand impression at just the right time in our economic history.]]></description>
    <author><![CDATA[Kathy Sharpe]]></author>
    <authorid><![CDATA[4975]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sharpe_kathy_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21858.asp</feedburner:origLink></item><item>
    <title><![CDATA[What bandwidth caps mean for marketers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/QqvWCdi4WtY/21201.asp</link>
    <description><![CDATA[Connecting with brand advocates will become even more important in light of new online bandwidth caps. This Nielsen analyst explains.]]></description>
    <author><![CDATA[Brandon Eshman]]></author>
    <authorid><![CDATA[16476]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_eshman_brandon_70x70.jpg]]></image>
    <date><![CDATA[November 24, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21201.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 community leaders in the online space]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/UFLtjeOwvcw/21127.asp</link>
    <description><![CDATA[It doesn't get more targeted than marketing to communities that want to discuss your brand. Take a look at the companies that are making those conversations happen. ]]></description>
    <author><![CDATA[Sean P. Egen]]></author>
    <authorid><![CDATA[12603]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_egen_sean_70.jpg]]></image>
    <date><![CDATA[November 13, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21127.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tobaccowala on how marketers waste their money]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/EbBfwXlTJSQ/20962.asp</link>
    <description><![CDATA[Denuo's CEO discusses the silly things some marketers buy into and why chief marketing officer may not be an appropriate title in the future.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20962.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to use your hiring process to boost your brand]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/0omWaoz_KbY/20842.asp</link>
    <description><![CDATA[An individual's impression formed while applying for a job can be both powerful and lasting. By capitalizing on this process, your brand can earn strong advocates.]]></description>
    <author><![CDATA[Ryan Flynn]]></author>
    <authorid><![CDATA[14960]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flynn_ryan_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20842.asp</feedburner:origLink></item><item>
    <title><![CDATA[Secrets of viral fame]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/iaYi6d8qIxo/20614.asp</link>
    <description><![CDATA[Offend your audience. Surprise your audience. But whatever you do, don't tell them what to do.]]></description>
    <author><![CDATA[David Seaman]]></author>
    <authorid><![CDATA[15243]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_seaman_david_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20614.asp</feedburner:origLink></item><item>
    <title><![CDATA[Stop neglecting your viral metrics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/5-H33fXy-lo/20411.asp</link>
    <description><![CDATA[Think viral metrics are unobtainable? Guess again. Here's the easy way to track your viral campaign's success.]]></description>
    <author><![CDATA[Jay Kulkarni]]></author>
    <authorid><![CDATA[14249]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kulkarni_jay_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20411.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tips for successful media seeding]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/f8e_Dy9DWfA/20363.asp</link>
    <description><![CDATA[Don't create great content and then just hope the viewers will come. Find the greatest possible viewership with these strategic steps. ]]></description>
    <author><![CDATA[John Padua and David L. Smith]]></author>
    <authorid><![CDATA[13534]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_padua_john_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20363.asp</feedburner:origLink></item><item>
    <title><![CDATA[Social advertising: a plan for viral success]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/f87kECjHDqA/20302.asp</link>
    <description><![CDATA[You may not be able to anticipate which campaigns will be a hit with consumers, but there are ways to optimize your brand's chances of being accepted in their digital gathering spots.]]></description>
    <author><![CDATA[Michael Berkley]]></author>
    <authorid><![CDATA[13594]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berkley_michael_70x70.jpg]]></image>
    <date><![CDATA[August 29, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20302.asp</feedburner:origLink></item><item>
    <title><![CDATA[Best bets for branded word of mouth]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/S6ZmcOPOUTA/20097.asp</link>
    <description><![CDATA[Shared consumer experiences can make or break your brand when it comes to WOM. See how to increase your chances of getting on your customers' good sides.]]></description>
    <author><![CDATA[Lou Cuming]]></author>
    <authorid><![CDATA[14064]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cuming_lou_70x70.jpg]]></image>
    <date><![CDATA[August 15, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20097.asp</feedburner:origLink></item><item>
    <title><![CDATA[Add insight to engagement with biometrics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/6fJ9rhxwQs4/19893.asp</link>
    <description><![CDATA[The CEO of NeuroFocus reveals some neurological metrics that can improve marketers' chances of gaining consumers' attention, engaging them emotionally and crafting messages that stick in their minds.]]></description>
    <author><![CDATA[Dr. A.K. Pradeep]]></author>
    <authorid><![CDATA[13585]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pradeep_dr_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19893.asp</feedburner:origLink></item><item>
    <title><![CDATA[What it takes for an ad to go viral]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/qVhRXPwKq50/19654.asp</link>
    <description><![CDATA[Getting an ad to go viral is no easy feat. Here are some pointers on what it takes to get your ad picked up by the masses.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19654.asp</feedburner:origLink></item><item>
    <title><![CDATA[How Papa John's averted a WOM disaster]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/sioux8aU5AA/19390.asp</link>
    <description><![CDATA[A recent Papa John's public relations blunder gave the brand the opportunity to turn the episode into a brand publicity stunt --&nbsp;offering 23-cent pizzas to eager customers.]]></description>
    <author><![CDATA[Jon Eick]]></author>
    <authorid><![CDATA[12411]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_eick_jon_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19390.asp</feedburner:origLink></item><item>
    <title><![CDATA[The truth about web video seeding]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/NLtdcF8B59Y/19358.asp</link>
    <description><![CDATA[Feed's president addresses common questions and misperceptions about this new marketing tactic that's enabling video to go viral.]]></description>
    <author><![CDATA[Josh Warner]]></author>
    <authorid><![CDATA[11868]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_warner_josh_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19358.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 ways to overcome brand stigma]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/gamPq8cKTFA/19133.asp</link>
    <description><![CDATA[Gaining mainstream acceptance of a "taboo" product requires mass marketing, celebrities and testimonials. Here are some ways disgrace can get an about-face.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weeks_rebecca_70.jpg]]></image>
    <date><![CDATA[April 25, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/19133.asp</feedburner:origLink></item><item>
    <title><![CDATA[Word of mouth: empower or cower]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/E4xdi1_V8Xg/18444.asp</link>
    <description><![CDATA[Since you can't stop online chatter about your brand, provide consumers with a controlled platform to spread the word. It will&nbsp;benefit you both.]]></description>
    <author><![CDATA[Marc Guldimann]]></author>
    <authorid><![CDATA[10029]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_guldimann_marc_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/18444.asp</feedburner:origLink></item><item>
    <title><![CDATA[6 ways to generate buzz]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/ahjFAeB8txE/16294.asp</link>
    <description><![CDATA[The author of "Beyond Buzz: The Next Generation of Word of Mouth Marketing" provides these tips.]]></description>
    <author><![CDATA[Lois Kelly]]></author>
    <authorid><![CDATA[6806]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kelly_lois_70x70.jpg]]></image>
    <date><![CDATA[August 29, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/16294.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 Rules for Creating Buzz]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/tNt9YrR2oaU/15078.asp</link>
    <description><![CDATA[Do you want a mobile or static audience to set your viral campaign on fire? Don't know the difference? NextStage's CRO has the story.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[May 25, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/15078.asp</feedburner:origLink></item><item>
    <title><![CDATA[Let Boomers Spread the Word]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/UKsfGR8K4aE/14881.asp</link>
    <description><![CDATA[A new survey confirms baby boomers' reliance on word-of-mouth recommendations and provides tips for connecting with them online.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[May 11, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14881.asp</feedburner:origLink></item><item>
    <title><![CDATA[Moving Your Brand into New Markets]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/DWa8KgQu2XY/12486.asp</link>
    <description><![CDATA[NextStage's founder discusses markets and what the current landscape is-- including how you can put markets, and buzz, to work for you.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12486.asp</feedburner:origLink></item><item>
    <title><![CDATA[Beyond Word of Mouth]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/SQ_ZIo8hj4A/14064.asp</link>
    <description><![CDATA[Marketers who view consumers as partners rather than target markets will reap the rewards.]]></description>
    <author><![CDATA[Brandon Evans]]></author>
    <authorid><![CDATA[4979]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_evans_brandon_70x70.jpg]]></image>
    <date><![CDATA[April 04, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14064.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to Influence the Influencers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/k1EHhRhsOgg/13985.asp</link>
    <description><![CDATA[To find success with WOM marketing, one must reach and motivate the most influential 10 percent of the population.]]></description>
    <author><![CDATA[Dani Mariano]]></author>
    <authorid><![CDATA[5024]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mariano_dani_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13985.asp</feedburner:origLink></item><item>
    <title><![CDATA[Dispelling Myths about WOM]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/3Y1lKf_HVAM/12537.asp</link>
    <description><![CDATA[WOMMA's CEO takes issue with how many in the industry describe word-of-mouth marketing, and explains what it's really all about.]]></description>
    <author><![CDATA[Andy Sernovitz]]></author>
    <authorid><![CDATA[4030]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sernovitz_andy_70.jpg]]></image>
    <date><![CDATA[November 29, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12537.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to Earn WOM Recommendations]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/joOXy8uz6tY/12262.asp</link>
    <description><![CDATA[Word-of-mouth marketing doesn't just happen. Learn from these strategists what it takes to cultivate it.]]></description>
    <author><![CDATA[Larry Freed and Vicki Panagiotis]]></author>
    <authorid />
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_wordofmouth_70x70.jpg]]></image>
    <date><![CDATA[November 01, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12262.asp</feedburner:origLink></item><item>
    <title><![CDATA[Measure Word-of-Mouth Buzz]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/zqnp0XLmJus/11165.asp</link>
    <description><![CDATA[Word of mouth is all the rage-- but it's tough to gauge. Learn how to measure WOM's effect on your brand here.]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_molecular_70x70.gif]]></image>
    <date><![CDATA[September 13, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11165.asp</feedburner:origLink></item><item>
    <title><![CDATA[Don't Advertise in Social Networks-- Yet]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/LyRcFgpZh9U/11120.asp</link>
    <description><![CDATA[BzzAgent's founder and CEO says marketing with, not at, online communities will better generate word of mouth-- and sales.]]></description>
    <author><![CDATA[Dave Balter]]></author>
    <authorid />
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_balter_dave_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11120.asp</feedburner:origLink></item><item>
    <title><![CDATA[WOM in the New Social Media Landscape]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/Wx9UJk7MTxA/10533.asp</link>
    <description><![CDATA[An ad:tech Chicago panel discussed the concept of word of mouth-- how it has changed, and how it continues to evolve. ]]></description>
    <author><![CDATA[Frank Gruber]]></author>
    <authorid><![CDATA[4041]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gruber_frank_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10533.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Right Brand Evangelist]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/L0i1C5sbQu8/10432.asp</link>
    <description><![CDATA[Interested in launching a word-of-mouth campaign? BzzAgent's CEO describes your target brand evangelist.]]></description>
    <author><![CDATA[Dave Balter]]></author>
    <authorid />
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_balter_dave_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10432.asp</feedburner:origLink></item><item>
    <title><![CDATA[WOM: Who's Spreading the Word?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/S6iznSCnK_Q/10293.asp</link>
    <description><![CDATA[Lucid Marketing's president writes about key findings from&nbsp;his company's&nbsp;recently released &quot;Word of Mouth Communications Study Report.&quot;]]></description>
    <author><![CDATA[Kevin Burke]]></author>
    <authorid />
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_burke_kevin_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10293.asp</feedburner:origLink></item><item>
    <title><![CDATA[Yes, You Can Predict Viral Marketing ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/wvpCzkDvZHE/10198.asp</link>
    <description><![CDATA[Some marketers think that you can't control word-of-mouth marketing, but the NextStage CRO disagrees.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/10198.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to Identify Your Key Customer Voices]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/LG36LrOAImA/9973.asp</link>
    <description><![CDATA[The founder and CEO of crmmetrix explains how to find, listen to and learn from the customers that matter.]]></description>
    <author><![CDATA[Laurent Flores]]></author>
    <authorid><![CDATA[3874]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flores_laurent_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9973.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to Identify Your Key Customer Voices (Pg. 2 of 2)]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/Zh1vow5hmz0/9971.asp</link>
    <description><![CDATA[The founder and CEO of crmmetrix explains how to find, listen to and learn from the customers that matter.]]></description>
    <author><![CDATA[Laurent Flores]]></author>
    <authorid><![CDATA[3847]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flores_laurent_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9971.asp</feedburner:origLink></item><item>
    <title><![CDATA[WOM Drives Electronic Online Purchases]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/wrcnWA_-axI/9666.asp</link>
    <description><![CDATA[New data from BIGresearch reveals the top media for influencing electronic purchases.]]></description>
    <author><![CDATA[Joe Pilota]]></author>
    <authorid><![CDATA[3736]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pilotta_joe_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9666.asp</feedburner:origLink></item><item>
    <title><![CDATA[How and Where to Listen to Customers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/89Hby51za_8/9561.asp</link>
    <description><![CDATA[The CEO of crmmetrix provides insight for leveraging word-of-mouth marketing.]]></description>
    <author><![CDATA[Laurent Flores]]></author>
    <authorid><![CDATA[3874]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flores_laurent_70x70.jpg]]></image>
    <date><![CDATA[May 23, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9561.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why Some Viral Marketing Doesn't Work]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/Cta54_9eXCE/9472.asp</link>
    <description><![CDATA[The NextStage CRO explains how conveying attainability to your consumer can light up your word of mouth campaign.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9472.asp</feedburner:origLink></item><item>
    <title><![CDATA[To Leverage WOM, Listen First]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/TCWN4dPDP34/9378.asp</link>
    <description><![CDATA[The founder and CEO of crmmetrix describes how to go from marketing to consumers to marketing with consumers.]]></description>
    <author><![CDATA[Laurent Flores]]></author>
    <authorid><![CDATA[3874]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flores_laurent_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9378.asp</feedburner:origLink></item><item>
    <title><![CDATA[Target Engaged!]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/fvCQjPT7pcM/9331.asp</link>
    <description><![CDATA[eMarketer looks at a new variation of online ad targeting.]]></description>
    <author><![CDATA[David Hallerman]]></author>
    <authorid />
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[April 28, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/9331.asp</feedburner:origLink></item><item>
    <title><![CDATA[Three WOM Channels You Can't Ignore]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/jhfia-sJoXM/8232.asp</link>
    <description><![CDATA[A shift in the media landscape makes it imperative for marketers to go &quot;beyond the browser&quot; with marketing efforts.]]></description>
    <author><![CDATA[Leah Woolford]]></author>
    <authorid />
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_woolford_leah_70.jpg]]></image>
    <date><![CDATA[February 14, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8232.asp</feedburner:origLink></item><item>
    <title><![CDATA[WOM: Full Disclosure]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/td1PKX4R0XM/8085.asp</link>
    <description><![CDATA[Alan Chapell reports on a recent study that indicates that WOM campaigns can only benefit from honesty.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chapell_alan_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8085.asp</feedburner:origLink></item><item>
    <title><![CDATA[Word of Mouth 101]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/TomSwiIDTv4/8051.asp</link>
    <description><![CDATA[BuzzMetrics' Gary Stein speaks with iMedia about word-of-mouth marketing&nbsp;and how his company leverages it.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stein_gary_70.jpg]]></image>
    <date><![CDATA[February 07, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/8051.asp</feedburner:origLink></item><item>
    <title><![CDATA[WOM Tactics: Blogs are Upside Down]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/YxHHJSzqGwc/7780.asp</link>
    <description><![CDATA[The WOMMA CEO gives you a five step program for earning a good reputation with bloggers.]]></description>
    <author><![CDATA[Andy Sernovitz]]></author>
    <authorid><![CDATA[4030]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sernovitz_andy_70.jpg]]></image>
    <date><![CDATA[January 09, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/7780.asp</feedburner:origLink></item><item>
    <title><![CDATA[Word of Mouth Tactics: Honest Marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/cSwbdMO4ggs/6980.asp</link>
    <description><![CDATA[WOMMA CEO Andy Sernovitz spells out the differences between honest word of mouth marketing and sleazy stealth campaigns.]]></description>
    <author><![CDATA[Andy Sernovitz]]></author>
    <authorid />
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sernovitz_andy_70.jpg]]></image>
    <date><![CDATA[October 17, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6980.asp</feedburner:origLink></item><item>
    <title><![CDATA[Getting the Buzz]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/oZKWR7dvzwM/6895.asp</link>
    <description><![CDATA[eMarketer's Geoff Ramsey discusses how to make Word of Mouth marketing work.]]></description>
    <author><![CDATA[Geoff Ramsey]]></author>
    <authorid><![CDATA[2028]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[October 07, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6895.asp</feedburner:origLink></item><item>
    <title><![CDATA[Media Maze: Talk, Talk, Talk: WOM ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/xhQoOyQuL3k/6888.asp</link>
    <description><![CDATA[Media Strategies Editor Jim Meskauskas reports in from last week's WOMMA, where he learned that Word of Mouth starts with Word of Mouse.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[October 04, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6888.asp</feedburner:origLink></item><item>
    <title><![CDATA[Taking the Promo Online]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/LdAjpsHs-IM/6866.asp</link>
    <description><![CDATA[Media Strategies Editor Jim Meskauskas explains the differences between online and offline promotions, and how they can and should work together.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6866.asp</feedburner:origLink></item><item>
    <title><![CDATA[A Lorax Solution for Saving the Trees]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/nWHmTYDm1bY/5236.asp</link>
    <description><![CDATA[In this new monthly column, ipsh!’s Nihal Mehta will highlight the ever-evolving trends in mobile advertising. Today: mCoupons.]]></description>
    <author><![CDATA[Nihal Mehta]]></author>
    <authorid><![CDATA[3361]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/trees_100x100.jpg]]></image>
    <date><![CDATA[March 14, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5236.asp</feedburner:origLink></item><item>
    <title><![CDATA[Music for the Masses]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/pC6UrtAjtLk/3856.asp</link>
    <description><![CDATA[MP3 downloads become the new cereal box toys, as promotions push digital music into the mainstream.]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid><![CDATA[1280]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_mactracks.jpg]]></image>
    <date><![CDATA[July 22, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3856.asp</feedburner:origLink></item><item>
    <title><![CDATA[Motorola Rocks Teens]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/K3FGgLK8i-Q/3474.asp</link>
    <description><![CDATA[Electronics company partners with trusted brand to get hard-to-reach market to vote&nbsp;(last of two parts.)]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_rockthevote.jpg]]></image>
    <date><![CDATA[May 19, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3474.asp</feedburner:origLink></item><item>
    <title><![CDATA[Sony Seeks Soccer Moms]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/9pT5QdYR2Tg/3466.asp</link>
    <description><![CDATA[Two wireless campaigns show power of online response in offline promotions (first of two parts).]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/integrated/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_sonydisney.jpg]]></image>
    <date><![CDATA[May 18, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3466.asp</feedburner:origLink></item><item>
    <title><![CDATA[Gamble on Promos & Sweepstakes]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/FY1M9x_YuYo/2017.asp</link>
    <description><![CDATA[Promotional efforts could quite possible be the Trojan Horse that gets general market advertisers to utilize the Web as an advertising vehicle.]]></description>
    <author><![CDATA[Eric L. Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[July 30, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2017.asp</feedburner:origLink></item><item>
    <title><![CDATA[P&G Site Forms a Sisterhood with Movie]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/cfOFECgwxJA/6075.asp</link>
    <description><![CDATA[Warner Bros. teams with a P&amp;G product site aimed at young girls to promote its current release.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/jeans1_70x70.jpg]]></image>
    <date><![CDATA[June 08, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6075.asp</feedburner:origLink></item><item>
    <title><![CDATA[Promos 101]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/-R62PK7v1W0/6266.asp</link>
    <description><![CDATA[Direct marketing guru Alan Gerson defines the difference between promotions and advertising, and explains why promos benefit from interactive media.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/shopping_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6266.asp</feedburner:origLink></item><item>
    <title><![CDATA[You've Got Leads; Now What?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/QGhq0Fc6S34/6343.asp</link>
    <description><![CDATA[Tech Target's Marilou Barsam describes the flaws with most companies' sales leads management processes.]]></description>
    <author><![CDATA[Marilou Barsam]]></author>
    <authorid />
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barsam_marilou_70.jpg]]></image>
    <date><![CDATA[July 18, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6343.asp</feedburner:origLink></item><item>
    <title><![CDATA[Audi's Art of the Heist Captured Leads]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/jDTL0JnjInc/6386.asp</link>
    <description><![CDATA[An all-inclusive campaign for the A3 that included on online sleuth game created buzz and generated dealer leads.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/audi3_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6386.asp</feedburner:origLink></item><item>
    <title><![CDATA[Help Customers Click, Print and Save]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/E-zS3aN9tn4/6494.asp</link>
    <description><![CDATA[Jeff Weitzman, president &amp; COO of Coupons, Inc., explains the advantages of online coupons for marketers.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/coupons_70x70.jpg]]></image>
    <date><![CDATA[August 10, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6494.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Need for Customer-Centric Marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/wirh6USroXI/6537.asp</link>
    <description><![CDATA[BeNOW's chief strategy officer explains why marketers should be shifting their strategies away from being product- and campaign-centric.]]></description>
    <author><![CDATA[Andy Cutler]]></author>
    <authorid />
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/online_behaviour_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6537.asp</feedburner:origLink></item><item>
    <title><![CDATA[Building Telemarketing Lists Online]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/WeC49AE2HWw/6594.asp</link>
    <description><![CDATA[Do-Not-Call Registry got you down? Get back in the swing with advice from High Voltage CEO Paul Epstein.]]></description>
    <author><![CDATA[Paul Epstein]]></author>
    <authorid />
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_epstein_paul_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6594.asp</feedburner:origLink></item><item>
    <title><![CDATA[It's all about the Path]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/axLDFVKMsGI/6632.asp</link>
    <description><![CDATA[Michael Mayor explains how to generate additional revenue from a&nbsp;registration path without detracting from the primary purpose of lead generation.]]></description>
    <author><![CDATA[Michael Mayor]]></author>
    <authorid><![CDATA[3501]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mayor_mike_70.jpg]]></image>
    <date><![CDATA[August 31, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6632.asp</feedburner:origLink></item><item>
    <title><![CDATA[Lead Generation Revelation]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/STy43KoHQmY/6678.asp</link>
    <description><![CDATA[A little-known network from CoolSavings shows that lead generation is hotter than ever -- read our interview with CEO Matt Moog to learn more.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_moog_matt_70.jpg]]></image>
    <date><![CDATA[September 07, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6678.asp</feedburner:origLink></item><item>
    <title><![CDATA[Two Case Studies: Email on a Mission]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/BCXST8VGaEE/6790.asp</link>
    <description><![CDATA[Viral email builds communities of people and prayer by offering meaningful messages through a modern medium.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weeks_rebecca_70.jpg]]></image>
    <date><![CDATA[September 21, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6790.asp</feedburner:origLink></item><item>
    <title><![CDATA[Word of Mouth Tactics: For your Boss]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/5uAVSvhjsEo/6739.asp</link>
    <description><![CDATA[New iMedia columnist and WOMMA CEO Andy Sernovitz shares a note that you can send to your boss to get your company engaged with word of mouth.]]></description>
    <author><![CDATA[Andy Sernovitz]]></author>
    <authorid />
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sernovitz_andy_70.jpg]]></image>
    <date><![CDATA[September 14, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6739.asp</feedburner:origLink></item><item>
    <title><![CDATA[Cingular Pictures Viral Advertising]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/aoU83Yk0HsQ/6430.asp</link>
    <description><![CDATA[Cingular takes a shot with its &quot;Raising the Bar&quot; photo campaign and contest.]]></description>
    <author><![CDATA[Samantha Satz]]></author>
    <authorid />
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cingular_cameraphone_70x70.jpg]]></image>
    <date><![CDATA[August 01, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6430.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Little Bug that Could (Part 2)]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/pMfrODyMmYc/6323.asp</link>
    <description><![CDATA[Media Strategies Editor Jim Meskauskas describes what it takes for a campaign to become viral.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/viral_70x70.JPG]]></image>
    <date><![CDATA[July 15, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6323.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Little Bug that Could (Part 1)]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/xaHJSXz_B60/6322.asp</link>
    <description><![CDATA[Media Strategies Editor Jim Meskauskas lays out the history of viral marketing, from nascent pathogen to full-fledged epidemic.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/viral_70x70.JPG]]></image>
    <date><![CDATA[July 14, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/6322.asp</feedburner:origLink></item><item>
    <title><![CDATA[No Degrees of Separation -- from Tide]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/abuDxklfpX4/5062.asp</link>
    <description><![CDATA[P&amp;G's recent viral campaign for its new cold-water laundry product has helped the company reach its target market.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/tide_100x100.jpg]]></image>
    <date><![CDATA[February 14, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5062.asp</feedburner:origLink></item><item>
    <title><![CDATA[Ourcolony.net and Viral Marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/vqym2JCHCIk/5586.asp</link>
    <description><![CDATA[Is this alternate reality game really a promotion for Microsoft's coming-real-soon Xbox 360 game console?]]></description>
    <author><![CDATA[Emma Brownell]]></author>
    <authorid><![CDATA[2409]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ourcolony.jpg]]></image>
    <date><![CDATA[April 27, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5586.asp</feedburner:origLink></item><item>
    <title><![CDATA[WOMMA Works to Set Standards]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/M4VdlxoXGRw/5322.asp</link>
    <description><![CDATA[A word-of-mouth marketer provides a peek behind the efforts of a fledgling industry association.]]></description>
    <author><![CDATA[Jonathan Carson]]></author>
    <authorid />
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/womma_100x100.gif]]></image>
    <date><![CDATA[March 23, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5322.asp</feedburner:origLink></item><item>
    <title><![CDATA[Generate Post-Bowl Buzz]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/OTeeHpNUf_A/5046.asp</link>
    <description><![CDATA[The most bang for their Super Bowl bucks should come from advertisers' post-game efforts.]]></description>
    <author><![CDATA[Pete Snyder]]></author>
    <authorid><![CDATA[3949]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/superbowl_100x100.gif]]></image>
    <date><![CDATA[February 10, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5046.asp</feedburner:origLink></item><item>
    <title><![CDATA[Built By Association]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/A4qVBhWodlg/4941.asp</link>
    <description><![CDATA[To assemble a new campaign, Bacardi reaches out to fellow Viral + Buzz Marketing Association members.]]></description>
    <author><![CDATA[Justin Anderson]]></author>
    <authorid><![CDATA[4040]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/bacardi_100x100.jpg]]></image>
    <date><![CDATA[January 20, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4941.asp</feedburner:origLink></item><item>
    <title><![CDATA[What’s the Value of a Conversation?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/rSZUlYnVDgc/4899.asp</link>
    <description><![CDATA[Although there's no formula yet for measuring the ROI of word-of-mouth marketing, there are some factors to consider.]]></description>
    <author><![CDATA[Aaron Cohen]]></author>
    <authorid><![CDATA[2148]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_talkingto.jpg]]></image>
    <date><![CDATA[January 12, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4899.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Good Word on Word of Mouth]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/ajB4AdDEUrI/4677.asp</link>
    <description><![CDATA[There are right ways and wrong ways for marketers to influence consumer word of mouth communications.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_wordofmouth.jpg]]></image>
    <date><![CDATA[November 24, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4677.asp</feedburner:origLink></item><item>
    <title><![CDATA[Betting on Buzz]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/SxB2RWKT3no/4543.asp</link>
    <description><![CDATA[Company announces product that analyzes consumer conversation to predict future trends.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_wordofmouth.jpg]]></image>
    <date><![CDATA[November 08, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4543.asp</feedburner:origLink></item><item>
    <title><![CDATA[As Big as Paid Search]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/TLqd3UDWY1Q/4290.asp</link>
    <description><![CDATA[Will prompted word-of-mouth become as hot as paid search?]]></description>
    <author><![CDATA[Aaron Cohen]]></author>
    <authorid><![CDATA[2148]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_wordofmouth.jpg]]></image>
    <date><![CDATA[September 27, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4290.asp</feedburner:origLink></item><item>
    <title><![CDATA[Word-of-Mouth is Your Friend]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/hZdm6klTghs/4059.asp</link>
    <description><![CDATA[Tapping into online word-of-mouth may seem scary, but marketers can't ignore it (last of two parts).]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_chat.jpg]]></image>
    <date><![CDATA[August 23, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/4059.asp</feedburner:origLink></item><item>
    <title><![CDATA[More Dangerous Liaisons]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/j2JmZ6_yzWg/3812.asp</link>
    <description><![CDATA[How networking sites handle policing, revenue models and feedback (last of two parts).]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_liaison2.jpg]]></image>
    <date><![CDATA[July 15, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3812.asp</feedburner:origLink></item><item>
    <title><![CDATA[Dangerous Liaisons?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/ezlJske2Xg8/3810.asp</link>
    <description><![CDATA[Which top networking sites do -- or don't -- protect user privacy?&nbsp;(first of two parts)]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_liaison.jpg]]></image>
    <date><![CDATA[July 14, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3810.asp</feedburner:origLink></item><item>
    <title><![CDATA[Gmail Swap Meet]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/BKaY4uDpo2o/3505.asp</link>
    <description><![CDATA[Wannabe users offering wacky online trades for precious beta account invitations.]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid><![CDATA[1316]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_gmailswap.gif]]></image>
    <date><![CDATA[May 24, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3505.asp</feedburner:origLink></item><item>
    <title><![CDATA[Creating Brand Buzz in Forums]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/YySkEX9nmDI/3443.asp</link>
    <description><![CDATA[Company tests delivering branded messages in community forums without spamming or spying.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_TVchat.jpg]]></image>
    <date><![CDATA[May 17, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3443.asp</feedburner:origLink></item><item>
    <title><![CDATA[Wedding Dress Is a Hit]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/_rcpGxf5q4M/3320.asp</link>
    <description><![CDATA[eBay seller, who would have been happy with beer and baseball tickets, becomes an Internet hero.]]></description>
    <author><![CDATA[Eunice Park]]></author>
    <authorid><![CDATA[1316]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_dress.jpg]]></image>
    <date><![CDATA[May 03, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3320.asp</feedburner:origLink></item><item>
    <title><![CDATA[PR on Steroids]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/Jzn-Ddz6m-o/3296.asp</link>
    <description><![CDATA[Affiliate marketing can be much more than a virtual sales force.]]></description>
    <author><![CDATA[Rob Key]]></author>
    <authorid><![CDATA[1379]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_PRonSteroids.jpg]]></image>
    <date><![CDATA[April 28, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/3296.asp</feedburner:origLink></item><item>
    <title><![CDATA[CRM: Get With It or Get Left Behind]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/G9zQi3ofjzQ/2783.asp</link>
    <description><![CDATA[The iMedia Brand Summit opens with a shot across online publishers’ bows and plenty of discussion about how brands can leverage new personal media.]]></description>
    <author><![CDATA[Lee Watters]]></author>
    <authorid><![CDATA[1318]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_imbs.gif]]></image>
    <date><![CDATA[February 10, 2004]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/2783.asp</feedburner:origLink></item><item>
    <title><![CDATA[Viral Marketing – Part 2]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/j1VLXPyJoXM/1064.asp</link>
    <description><![CDATA[Last week, Joseph described how word-of-mouth translates to the Web. This week he offers up more examples that shatter the contrived refer-a-friend paradigm.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[June 09, 2003]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/1064.asp</feedburner:origLink></item><item>
    <title><![CDATA[Viral Marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/kF-RDSHMnKE/1063.asp</link>
    <description><![CDATA[In this first of a two-part series, Joseph describes how word-of-mouth translates to the Web and provides some solid examples.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[June 02, 2003]]></date>
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    <title><![CDATA[In Search of QEIB: Gordon Paddison Interview]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/qoLSxS0-7RE/1179.asp</link>
    <description><![CDATA[Gordon Paddison is Senior Vice President of Worldwide Interactive Marketing and Business Development for New Line Cinema, and a master of Buzz.]]></description>
    <author><![CDATA[Ty Braswell]]></author>
    <authorid><![CDATA[50]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[May 08, 2003]]></date>
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    <title><![CDATA[Consider Viral Marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/h-j4kB1OYEk/2003.asp</link>
    <description><![CDATA[With viral marketing, consumers bear part of the cost of propagating a marketing message. But the message must provide value, be cool and avoid reading like an ad.]]></description>
    <author><![CDATA[Tim McHale]]></author>
    <authorid><![CDATA[280]]></authorid>
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[April 23, 2003]]></date>
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    <title><![CDATA[E-Fluentials Expand Viral Marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/Viral/~3/oFuSEMfCXO4/1146.asp</link>
    <description><![CDATA[Intensively using e-mail, chat rooms, message boards, company and opinion Web sites, e-fluentials reach a total of 155 million U.S. adults online or offline.]]></description>
    <author><![CDATA[Idil Cakim]]></author>
    <authorid />
    <section><![CDATA[WORD OF MOUTH]]></section>
    <sectionurl><![CDATA[/wom/index.asp]]></sectionurl>
    <image />
    <date><![CDATA[October 28, 2002]]></date>
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