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 <title>iMedia Connection: Web Analytics Archive - XML for .NET</title>
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 <description>iMedia Connection</description>
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    <title><![CDATA[5 ways you're recklessly abusing your metrics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/-UFY5hCZhy8/31823.asp</link>
    <description><![CDATA[High-quality data, if not used properly, can still lead marketers to make bad decisions. Consider these common ways that numbers are used to mismanage online ad campaigns.]]></description>
    <author><![CDATA[Jarvis Mak ]]></author>
    <authorid><![CDATA[38374]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
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    <date><![CDATA[May 23, 2012]]></date>
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    <title><![CDATA[The new definition of KPI: Keep people ignorant]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/bMc8apQWHe4/31799.asp</link>
    <description><![CDATA[Without context and an understanding of the system at work, KPIs don't give us any useful information. Here's why KPIs are meaningless when viewed in isolation.]]></description>
    <author><![CDATA[Gary Angel]]></author>
    <authorid><![CDATA[3852]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
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    <date><![CDATA[May 17, 2012]]></date>
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    <title><![CDATA[Why optimization is part data and part instinct]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/9bJcaT0M3NA/31722.asp</link>
    <description><![CDATA[Numbers alone shouldn't be the exclusive guide to your decisions -- common sense and experience are just as important. Here are 10 things to consider when optimizing your marketing campaign. ]]></description>
    <author><![CDATA[Michelle Eule]]></author>
    <authorid><![CDATA[45874]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Eule_Michelle_70x70.jpg]]></image>
    <date><![CDATA[May 11, 2012]]></date>
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    <title><![CDATA[How to convince your boss to fund content marketing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/H3XfBZW-XuQ/31720.asp</link>
    <description><![CDATA[You know the value of online content, but your boss might not. Here's how to convince your company that it pays off.]]></description>
    <author><![CDATA[Lior Levin]]></author>
    <authorid><![CDATA[44584]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Levin_Lior_70x70.jpg]]></image>
    <date><![CDATA[May 09, 2012]]></date>
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    <title><![CDATA[4 Google Analytics updates you should know]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/PMfrvQhfkJg/31647.asp</link>
    <description><![CDATA[Recently, several sweeping changes have popped up in Google Analytics, catching marketers by surprise. Here are the crucial changes you should know about.]]></description>
    <author><![CDATA[Dan Brooks ]]></author>
    <authorid><![CDATA[39822]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
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    <date><![CDATA[May 02, 2012]]></date>
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    <title><![CDATA[How to make the most of your data]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/o68vSEr5xD0/31645.asp</link>
    <description><![CDATA[Marketers need to deploy a system that allows the whole organization to access, update, and maintain data. Here's how to ensure your company's information isn't stranded on a data island.]]></description>
    <author><![CDATA[Tricia Gellman]]></author>
    <authorid><![CDATA[45946]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
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    <date><![CDATA[April 30, 2012]]></date>
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    <title><![CDATA[4 steps to ultimate data optimization ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/rLCXIqRUS6g/31545.asp</link>
    <description><![CDATA[As the digital era evolves exponentially, organizations everywhere are recognizing the need to focus on data management. Use these tips to unlock optimization for your next campaign.]]></description>
    <author><![CDATA[Bob Gorans]]></author>
    <authorid><![CDATA[45924]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
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    <date><![CDATA[April 26, 2012]]></date>
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    <title><![CDATA[An analytics roadmap for marketers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/pt27V_32jA0/31560.asp</link>
    <description><![CDATA[Measurement weighs heavily on every marketer's mind. As a result, actionable insights often fall by the wayside as results reporting becomes the primary objective. Here's how to stay focused.]]></description>
    <author><![CDATA[Eric Wittlake]]></author>
    <authorid><![CDATA[7528]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
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    <date><![CDATA[April 24, 2012]]></date>
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    <title><![CDATA[Why time spent is the ultimate predictor of success]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/ccIWpo_n0wM/31470.asp</link>
    <description><![CDATA[The most talked about advertising campaigns today enable consumers to spend time with the brand in a meaningful way. Use this article to help you edge out the competition.]]></description>
    <author><![CDATA[Dylan Rebillot ]]></author>
    <authorid><![CDATA[45607]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
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    <date><![CDATA[April 12, 2012]]></date>
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    <title><![CDATA[3 reasons your analytics are useless]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/l2XakEVp5TE/31457.asp</link>
    <description><![CDATA[They say trends trump accurate numbers, yet erroneous data can render your analytics virtually useless. Read on&nbsp;to debunk this&nbsp;myth.]]></description>
    <author><![CDATA[Ali Behnam]]></author>
    <authorid><![CDATA[45914]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_benham_ali_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2012]]></date>
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    <title><![CDATA[How to thrive as a second city agency ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/VRIv81J3KuI/31432.asp</link>
    <description><![CDATA[New York, Chicago, and L.A. may dominate the ad biz, but there are lots of strong agencies doing stellar work in smaller markets. Here's what it takes to succeed away from Madison Avenue.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
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    <date><![CDATA[April 05, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31432.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why your analytics strategy is failing]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/hTe5GOu-cO4/31403.asp</link>
    <description><![CDATA[In this age of online excess, marketers are being inundated with data. Here are four ways to improve your analytics through "data science," so you can get your company back on track.]]></description>
    <author><![CDATA[Josh Williams]]></author>
    <authorid><![CDATA[45871]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Williams_Josh_70x70.jpg]]></image>
    <date><![CDATA[April 04, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31403.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 display advertising metrics you should know]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/jMXo1JbCuwA/31128.asp</link>
    <description><![CDATA[According to comScore, the primary value of online ads is exposure, not clicks. That said, you still need something tangible to show your boss. Here are five simple, yet comprehensive metrics to effectively measure your campaign performance.]]></description>
    <author><![CDATA[Pablo Cohan]]></author>
    <authorid><![CDATA[44760]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Cohan_Pablo_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/31128.asp</feedburner:origLink></item><item>
    <title><![CDATA[The metrics you should be using ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/nPNj5eRWKUU/30946.asp</link>
    <description><![CDATA[Metrics about online ad engagement or interaction (alone) do not translate to bottom line results as effectively as lifetime value. Here are three campaign metrics to start using now -- and three to toss.]]></description>
    <author><![CDATA[Jarvis Mak]]></author>
    <authorid><![CDATA[38374]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mak_jarvis_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30946.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 tips for moving beyond last-touch attribution]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/9a8O-zFzb0Q/30739.asp</link>
    <description><![CDATA[What can marketers do to accurately evaluate every touch point in their digital campaigns? Here are four ways to move past inferior measurement.]]></description>
    <author><![CDATA[Jarvis Mak]]></author>
    <authorid><![CDATA[38374]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mak_jarvis_70x70(1).jpg]]></image>
    <date><![CDATA[January 04, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30739.asp</feedburner:origLink></item><item>
    <title><![CDATA[Does your agency stink or is it you?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/kt1sdwD8aNU/30725.asp</link>
    <description><![CDATA[It's really easy to blame the agency -- or the client. It's a lot harder to be honest with the issues and figure it out. Here are some insights to help brands and agencies work better together.]]></description>
    <author><![CDATA[Denise Zimmerman]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Brand Issues]]></section>
    <sectionurl><![CDATA[/branding/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[January 04, 2012]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30725.asp</feedburner:origLink></item><item>
    <title><![CDATA[Your web analytics crib sheet]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/mi6MzT_e--I/30427.asp</link>
    <description><![CDATA[Analysis means understanding the data and finding a pattern. Use this article as your guide to becoming a web analytics rock star. ]]></description>
    <author><![CDATA[Andrew Ettinger]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30427.asp</feedburner:origLink></item><item>
    <title><![CDATA[Practical tips for breaking down data silos]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/PwWPLAN8OoQ/30418.asp</link>
    <description><![CDATA[Digital marketers must constantly sort through endless information to get the numbers they need. Here's how to enhance your campaigns by successfully integrating data assets.]]></description>
    <author><![CDATA[Jeremy Mason]]></author>
    <authorid><![CDATA[4416]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jeremy_Mason_70x70.jpg]]></image>
    <date><![CDATA[November 09, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30418.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why engagement analytics trump all others]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/UIGgnq5UBMk/30437.asp</link>
    <description><![CDATA[Incorrectly interpreted, web analytics can be misleading and can drive marketing efforts in the wrong direction. Here's why savvy marketers are using engagement analytics to measure the relationship between quality and quantity visitors. ]]></description>
    <author><![CDATA[Ron Person]]></author>
    <authorid><![CDATA[41643]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_person_ron_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30437.asp</feedburner:origLink></item><item>
    <title><![CDATA[Getting started with content metrics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/rJr3ZKbhdoM/30354.asp</link>
    <description><![CDATA[Choosing what metrics matter, why, and how to actually measure them is a critical process for ensuring effectiveness. Here are some key insights for making that goal a reality.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[October 25, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30354.asp</feedburner:origLink></item><item>
    <title><![CDATA[What your analytics are really saying ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/hs80u47pEcE/30125.asp</link>
    <description><![CDATA[In order to make educated business decisions, you need to understand the numbers and how they relate to your overarching business goals. Here is a step-by-step guide to setting up a proper analytics strategy.]]></description>
    <author><![CDATA[Nicole Rawski]]></author>
    <authorid><![CDATA[21749]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rawski_nicole_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30125.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tactics for getting useful survey responses]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/b8DNy_d8qB8/30062.asp</link>
    <description><![CDATA[In the age of metrics, surveys can be a vital way to tap into your consumers. That said, asking your questions the right way is essential. Here's how to do it.]]></description>
    <author><![CDATA[Will Reese ]]></author>
    <authorid><![CDATA[40356]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reese_will_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/30062.asp</feedburner:origLink></item><item>
    <title><![CDATA[What you need to know about web analytics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/gSGTTv6rFHw/29879.asp</link>
    <description><![CDATA[As the social media and mobile channels continue to flourish, the ability to measure and understand marketing successes and failures is paramount.&nbsp;Here's an in-depth look at the state of web analytics today. ]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70(1).jpg]]></image>
    <date><![CDATA[September 09, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29879.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why the click is still important]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/bb1AU9Gaknc/29694.asp</link>
    <description><![CDATA[To many, the click is an outdated form of customer measurement. Find out why this metric is not only still vital, but also possibly the most important digital measurement of all.]]></description>
    <author><![CDATA[Andrew Ettinger]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29694.asp</feedburner:origLink></item><item>
    <title><![CDATA[Top tools for measuring social media]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/_WtkTttryEc/29613.asp</link>
    <description><![CDATA[Are you getting the social media analytics you're looking for? Watch as a handful of brands explain their top picks.]]></description>
    <author />
    <authorid />
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC-110727-IndustryInt-V5-70x70.jpg]]></image>
    <date><![CDATA[July 28, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29613.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 reasons to hate the click]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/6ZNNtRBxaJY/29517.asp</link>
    <description><![CDATA[At first, the click seemed like a metric that made sense. But our industry needs so much more. Here's why we need to stop clinging to this outdated concept.]]></description>
    <author><![CDATA[Peter Platt]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70_new.jpg]]></image>
    <date><![CDATA[July 18, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29517.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 ways social has changed success metrics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/ItTeUCo77NE/29206.asp</link>
    <description><![CDATA[Social profile data can provide the fuel needed to power a successful targeted marketing campaign. Consider these new ways to interpret and adapt to consumer behavior online.]]></description>
    <author><![CDATA[Lisa Hannah]]></author>
    <authorid><![CDATA[39065]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hannah_lisa_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29206.asp</feedburner:origLink></item><item>
    <title><![CDATA[Free analytics tools you should be using ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/qPcBArCuAvw/29143.asp</link>
    <description><![CDATA[Robust online analytics platforms don't all carry a big price tag. Check out these free resources that can help you collect, analyze, and take action on your data.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[May 25, 2011]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/29143.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why clicks are the wrong metric]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/klLTdazMop0/29020.asp</link>
    <description><![CDATA[Click-based analyses are fundamentally flawed. It's not just that clicks don't tell the whole story; they tell the wrong story. Here's why.]]></description>
    <author><![CDATA[Jarvis Mak]]></author>
    <authorid><![CDATA[38374]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mak_jarvis_70x70.jpg]]></image>
    <date><![CDATA[May 10, 2011]]></date>
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    <description><![CDATA[Getting a hold on your ad campaign data can be a tough task. Check out these four steps you can take to get a firmer grip.]]></description>
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    <description><![CDATA[If you work in the digital industry, you need to be aware of the issues raised by the WAA Code of Ethics and why it's taking center-stage as the online privacy debate heats up.]]></description>
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    <description><![CDATA[Search engines are increasing their use of data related to links on social networks. Consider how tweets, retweets, and Facebook posts affect your brand's position in results pages.]]></description>
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    <description><![CDATA[Most marketers agree that the last click doesn't tell the whole story. So why hasn't a broader attribution methodology caught on with more marketers? ]]></description>
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    <description><![CDATA[In today's New Media Minute, Daisy Whitney explains the latest news on how brands can benchmark their "share of voice" in branded video.]]></description>
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    <description><![CDATA[Merging data fragments to get a more robust picture of campaign success is still a complex -- and daunting -- undertaking for most. Find out where you should start.]]></description>
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    <description><![CDATA[Are all those numbers you're collecting really giving you a sense of the success of your campaigns? Read on to find out why your measurements might not matter.]]></description>
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    <image><![CDATA[/images/content/hs_rosenberg_matt_70x70.jpg]]></image>
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    <description><![CDATA[Feel like you need a better grasp on your data in order to refine your overall digital strategy? Find out how to maximize your website investment.]]></description>
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    <description><![CDATA[It's time to define engagement in terms of what is measurable. Take a closer look at how to provide an insightful comparison of key creative executions, technologies, and media types.]]></description>
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    <image><![CDATA[/images/content/hs_rosenberg_matt_70x70.jpg]]></image>
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<feedburner:origLink>http://www.imediaconnection.com/content/26931.asp</feedburner:origLink></item><item>
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<feedburner:origLink>http://www.imediaconnection.com/content/26453.asp</feedburner:origLink></item><item>
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    <description><![CDATA[Smarter metrics and cross-channel attribution technologies are finally available to marketers with budgets both great and small. Follow these steps to reboot your analytics.]]></description>
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    <description><![CDATA[As digital professionals, we must figure out how to tell marketers what their competitors are doing online and achieve acceptance of a universal model.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24151.asp</feedburner:origLink></item><item>
    <title><![CDATA[5 reasons marketers hate web analytics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/Mh32e_R_vBc/24017.asp</link>
    <description><![CDATA[Some marketers make excuses for why their analytics aren't up to par, but these defenses are flimsy at best. Here are the real reasons behind -- and solutions to -- these common complaints.]]></description>
    <author><![CDATA[Andrew Edwards ]]></author>
    <authorid><![CDATA[19809]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_andrews_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/24017.asp</feedburner:origLink></item><item>
    <title><![CDATA[Structuring your metrics for cross-campaign comparisons]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/tGVfRoATup4/23943.asp</link>
    <description><![CDATA[Measurement methodologies for different marketing programs often speak different languages. Here's how to get all your analytics on the same page.]]></description>
    <author><![CDATA[Satnam Singh ]]></author>
    <authorid><![CDATA[19278]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_singh_satnam_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23943.asp</feedburner:origLink></item><item>
    <title><![CDATA[Web analytics for marketers who hate numbers ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/GO9f_j1cNoQ/23935.asp</link>
    <description><![CDATA[Is the vast sea of available metrics making you go cross-eyed? Check out this simple strategy for selecting the numbers you need and putting them into context.]]></description>
    <author><![CDATA[Nicole Rawski]]></author>
    <authorid><![CDATA[21749]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rawski_nicole_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23935.asp</feedburner:origLink></item><item>
    <title><![CDATA[How Twitter is confounding predictive modeling]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/iFsQASiR93w/23824.asp</link>
    <description><![CDATA[Thanks to dynamic social media, marketers now have to capitalize on customer behavior that spikes, evolves, and vanishes in completely unpredictable ways. Find out how the best of the best manage the task.]]></description>
    <author><![CDATA[Brian Kelly]]></author>
    <authorid><![CDATA[22586]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kelly_brian_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23824.asp</feedburner:origLink></item><item>
    <title><![CDATA[Tips for boosting the value of existing customers]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/w8gtwnZ8_u8/23610.asp</link>
    <description><![CDATA[Has your acquisition budget been slashed? Fear not. Here are three metrics that can help you identify opportunities for growth among current customers.]]></description>
    <author><![CDATA[Rebecca Ellis]]></author>
    <authorid><![CDATA[22323]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rebecca_Ellis_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23610.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why you shouldn't fear custom analytics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/z5glxRh_oyc/23459.asp</link>
    <description><![CDATA[Personalized metrics solutions aren't as complicated as you might think, and they can provide a far more detailed picture of your online efforts. Find out how.]]></description>
    <author><![CDATA[Andrew Edwards]]></author>
    <authorid><![CDATA[19809]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_andrews_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23459.asp</feedburner:origLink></item><item>
    <title><![CDATA[10 signs you don't understand web analytics ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/0Yu4HwMxsSI/23436.asp</link>
    <description><![CDATA[Metrics are powerful marketing tools -- but only if you understand what to do with your data. Here are common indications that your organization is behind the curve.]]></description>
    <author><![CDATA[Nicole Rawski]]></author>
    <authorid><![CDATA[21749]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rawski_nicole_70x70.jpg]]></image>
    <date><![CDATA[June 10, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23436.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to gain greater insight from analytics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/z8mYNIAU344/23418.asp</link>
    <description><![CDATA[Analysis of site traffic and visitors' resulting actions can help you determine the value being delivered by each publisher. Here's how you need to refine your strategy. ]]></description>
    <author><![CDATA[Chris Neuner]]></author>
    <authorid><![CDATA[254]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_neuner_chris_70x70.jpg]]></image>
    <date><![CDATA[June 09, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23418.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 costly metrics misconceptions]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/HfqaDLnqoZA/23034.asp</link>
    <description><![CDATA[Web analytics is central to doing business online, yet we have a very poor understanding of how the industry actually works. Take a look at some common fallacies, as well as the state of analytics today.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[May 19, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/23034.asp</feedburner:origLink></item><item>
    <title><![CDATA[Web analytics: How to avoid a wild goose chase]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/bN77dbqRHE8/22952.asp</link>
    <description><![CDATA[In this interview, comScore's co-founder discusses why marketers need to stop counting clicks and start focusing on offline behavior drivers, social media initiatives, and online video advertising.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22952.asp</feedburner:origLink></item><item>
    <title><![CDATA[Unified audience measurement is closer than you think]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/3B02_59ZyEs/22939.asp</link>
    <description><![CDATA[Audience measurement in interactive media continues to be a moving target with plenty of promising potential. Here's why it still stands as the first step to better engagement and brand connection.]]></description>
    <author><![CDATA[Scott Knoll]]></author>
    <authorid><![CDATA[11365]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/knoll_scott70x70.jpg]]></image>
    <date><![CDATA[May 05, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22939.asp</feedburner:origLink></item><item>
    <title><![CDATA[3 solutions to common web analytics problems]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/4QkRDWGoIOE/22643.asp</link>
    <description><![CDATA[Web analytics is an incredibly important practice for every company, and yet so many get it wrong.&nbsp;These three tips will help your company solve a host of problems that spring up all too often.]]></description>
    <author><![CDATA[Andrew Edwards]]></author>
    <authorid><![CDATA[19809]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_edwards_andrews_70x70.jpg]]></image>
    <date><![CDATA[April 09, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22643.asp</feedburner:origLink></item><item>
    <title><![CDATA[Understanding changes in your web analytics options]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/tDxULdg50p4/22534.asp</link>
    <description><![CDATA[The field of web analytics is being transformed by acquisitions and rapid technology advances. Here's what these trends mean for marketers.]]></description>
    <author><![CDATA[Ridder Manzanet]]></author>
    <authorid><![CDATA[19372]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_manzanet_rider_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/22534.asp</feedburner:origLink></item><item>
    <title><![CDATA[Are web metrics telling you the truth?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/EK-gdpVuM34/21998.asp</link>
    <description><![CDATA[How effective are your main content pages if someone were to assess them in only a few seconds? Here's how to truly measure engagement.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[February 12, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21998.asp</feedburner:origLink></item><item>
    <title><![CDATA[Finding value beyond the click]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/e4gA8txQsU4/21957.asp</link>
    <description />
    <author><![CDATA[Chad Little]]></author>
    <authorid><![CDATA[4184]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Llittle_chad_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21957.asp</feedburner:origLink></item><item>
    <title><![CDATA[Don't settle for any old ROI]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/pN6psg3cT9Q/21940.asp</link>
    <description><![CDATA[Click-throughs and conversions are easy measurements, but they're not the most accurate way to determine true ROI. The Atlas Institute's senior director offers solutions for measuring your ads more precisely.]]></description>
    <author><![CDATA[Young-Bean Song]]></author>
    <authorid><![CDATA[180]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_song_youngbean_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21940.asp</feedburner:origLink></item><item>
    <title><![CDATA[The lingering value in display ads]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/s0ty8p5NLMc/21906.asp</link>
    <description><![CDATA[The relationship between display and search is becoming more evident. Here's how a successful bridging of the two media will help move consumers from awareness to conversion.]]></description>
    <author><![CDATA[Dean Donaldson]]></author>
    <authorid><![CDATA[6227]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Dean_Donaldson_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21906.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why customer retention trumps new business]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/CLRz3cK1p0c/21782.asp</link>
    <description><![CDATA[Companies that survive these lean times&nbsp;will be&nbsp;the ones with strong bases of loyal customers. Here's why you should rethink the way you&nbsp;address returning visitors in your marketing strategy.]]></description>
    <author><![CDATA[Chad Little]]></author>
    <authorid><![CDATA[4184]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_little_chad_70x70.jpg]]></image>
    <date><![CDATA[January 28, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21782.asp</feedburner:origLink></item><item>
    <title><![CDATA[The web analytics standard that failed us]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/24ilU9qdqHw/21552.asp</link>
    <description><![CDATA[Thanks to&nbsp;fuzzy math in the analytics community, it will take years to create proper, precise standards that can be implemented industry-wide. Here's why.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2009]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21552.asp</feedburner:origLink></item><item>
    <title><![CDATA[The data debate: Why agencies need to listen closely]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/IC5zzxvYtlA/21467.asp</link>
    <description><![CDATA[Here's an industry-insider look at what the coming data economy means for the future of advertising agencies. ]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[December 17, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21467.asp</feedburner:origLink></item><item>
    <title><![CDATA[The disturbing inaccuracy behind Google Analytics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/5qCQi86Px-w/21144.asp</link>
    <description><![CDATA[It is critical to know how any web metrics package calculates its numbers, even Google. You cannot assume, no matter how big the company, that the numbers will be correct.&nbsp; ]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21144.asp</feedburner:origLink></item><item>
    <title><![CDATA[Web analytics dashboards demystified]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/UVJ2TtSwOZA/21142.asp</link>
    <description><![CDATA[Marketing teams can stretch their online marketing dollars by creating more user-friendly, actionable analytics. Find out how to set up these performance snapshots to elicit the best data for your clients.]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21142.asp</feedburner:origLink></item><item>
    <title><![CDATA[Look beyond basic analytics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/wKTNoLDI9qw/21098.asp</link>
    <description><![CDATA[Don't rely on&nbsp;analytics that examine the past to increase your ecommerce conversions and sales in the present. Implement a self-learning system that delivers relevant content to customers in real time.]]></description>
    <author><![CDATA[Meyar Sheik]]></author>
    <authorid><![CDATA[15648]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sheik_meyar_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/21098.asp</feedburner:origLink></item><item>
    <title><![CDATA[Surprising insights revealed by web analytics]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/GHbQQAkJUcE/20964.asp</link>
    <description><![CDATA[Google Analytics' group manager explains the way current site measurement can help you better understand your customers and what new capabilities may be on the horizon.]]></description>
    <author><![CDATA[Brett Crosby ]]></author>
    <authorid><![CDATA[15444]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_crosby_brett_70x70.jpg]]></image>
    <date><![CDATA[October 29, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20964.asp</feedburner:origLink></item><item>
    <title><![CDATA[The crucial metric you're not tracking ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/hk0C8EkEZjw/20858.asp</link>
    <description><![CDATA[It's one of the more important statistics in marketing, and it speaks volumes about your brand awareness and product offering. Yet most marketers don't even know what it is.]]></description>
    <author><![CDATA[Chad Little]]></author>
    <authorid><![CDATA[4184]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_little_chad_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20858.asp</feedburner:origLink></item><item>
    <title><![CDATA[How web analytics can cripple your campaign]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/3sV1luSzEr4/20833.asp</link>
    <description><![CDATA[It's easy to get lost in the overwhelming amount of data that online campaigns generate. Here's how to determine what metrics really matter.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_reid_70x70.jpg]]></image>
    <date><![CDATA[October 15, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20833.asp</feedburner:origLink></item><item>
    <title><![CDATA[How analytics can protect your budget]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/EjcYEP2Hogc/20738.asp</link>
    <description><![CDATA[Lean times mean you want to get the most out of your campaigns while spending the least. Here's how to easily monitor what&nbsp;isn't working and trim the fat accordingly.]]></description>
    <author><![CDATA[John Squire]]></author>
    <authorid><![CDATA[15631]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Squire_John_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20738.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 startups you can't ignore]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/U48h1R6AldU/20602.asp</link>
    <description><![CDATA[In the crowded field of web analytics, it's not easy for new companies to break through the clutter. Here are four that the industry should be watching. ]]></description>
    <author><![CDATA[Sean P. Egen]]></author>
    <authorid><![CDATA[12603]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_egen_sean_70.jpg]]></image>
    <date><![CDATA[September 22, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20602.asp</feedburner:origLink></item><item>
    <title><![CDATA[Are you failing to mobilize your metrics?]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/JbCOo5qKi48/20421.asp</link>
    <description><![CDATA[Contrary to what you may have heard, measuring the mobile medium is not impossible. Here's how to get started.]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2008]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/20421.asp</feedburner:origLink></item><item>
    <title><![CDATA[4 wish list items for improving digital reach]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/zcCWQKQQW1A/20511.asp</link>
    <description><![CDATA[What does digital need in order to get to parity with broadcast reach and frequency metrics? Here are four areas where we come up short.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
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    <description><![CDATA[Lost in a sea of reporting data? Here's what you need to know about the current confusion and controversy surrounding online audience measurement.]]></description>
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    <description><![CDATA[It's one thing to engage customers; it's another to measure the success of that engagement. Marketers offer their suggestions for determining its true value.]]></description>
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    <description><![CDATA[A well-executed marketing dashboard can help you analyze your web data. Take a look at six reasons why you need to create yours today.]]></description>
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    <image><![CDATA[/images/content/hs_decker_sam_70x70.jpg]]></image>
    <date><![CDATA[March 22, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14065.asp</feedburner:origLink></item><item>
    <title><![CDATA[Take Action with Interactive Data]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/1haUZrKg7ro/14053.asp</link>
    <description><![CDATA[Jed Meyer explains how Nielsen DigitalPlus' new set-top box measurement initiative will benefit interactive advertisers.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[March 20, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14053.asp</feedburner:origLink></item><item>
    <title><![CDATA[Web Analytics Pitfalls to Avoid]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/ljMsCtMtOTY/14009.asp</link>
    <description><![CDATA[Web analytics tools can focus your web strategies in many useful ways, but they can also lead marketers down the wrong path.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 15, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/14009.asp</feedburner:origLink></item><item>
    <title><![CDATA[Worst Website Measurement Mistakes]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/fpnkyjh6pXo/13737.asp</link>
    <description><![CDATA[Web analytics guru Brandt Dainow explains why he doesn't bother reporting total page views anymore, and why you shouldn't either.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[February 20, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13737.asp</feedburner:origLink></item><item>
    <title><![CDATA[Use Data to Influence the Future]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/m7WAFLqaZZc/13090.asp</link>
    <description><![CDATA[Hitwise's CMO discusses key objectives to leverage and manage your new data points.]]></description>
    <author><![CDATA[Tessa Court]]></author>
    <authorid />
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_court_tessa_70x70.jpg]]></image>
    <date><![CDATA[January 12, 2007]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/13090.asp</feedburner:origLink></item><item>
    <title><![CDATA[Analytics-- Not Just for E-Commerce]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/6nWLdXP686g/12821.asp</link>
    <description><![CDATA[Red Door Interactive's president explains how B2B companies not engaged in e-commerce still should be using analytics to measure their site's online success.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_reid_70x70.jpg]]></image>
    <date><![CDATA[December 14, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12821.asp</feedburner:origLink></item><item>
    <title><![CDATA[How to Fix Your Traffic Measurement]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/FByWgJMmsTs/12585.asp</link>
    <description><![CDATA[Because log analysis figures are misleading, ThinkMetrics' CEO advises switching to page-based tracking, and helps you through the process.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12585.asp</feedburner:origLink></item><item>
    <title><![CDATA[Measurement: A Tale of Two Adages]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/IaR22CN0by0/12542.asp</link>
    <description><![CDATA[Some say that if you can't measure something, you can't manage it. But Carat Fusion's director of "client services" says this old adage isn't the answer when it comes to metrics.]]></description>
    <author><![CDATA[Adam Cahill]]></author>
    <authorid><![CDATA[4557]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cahill_adam_70x70.jpg]]></image>
    <date><![CDATA[November 27, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/12542.asp</feedburner:origLink></item><item>
    <title><![CDATA[Why Google AdWords is Always Right]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/mY-rCbWD5Qs/11821.asp</link>
    <description><![CDATA[In his third article on the &quot;accuracy&quot; of Google's AdWords, ThinkMetrics' CEO explores the company's explanations for discrepancies.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11821.asp</feedburner:origLink></item><item>
    <title><![CDATA[When Metrics Lead to Bad Decisions]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/6oiTcaMEIp0/11769.asp</link>
    <description><![CDATA[While metrics are valuable, this Carat Fusion VP, director, client services, explains how sometimes ignoring them is a marketer's best strategy.]]></description>
    <author><![CDATA[Adam Cahill]]></author>
    <authorid />
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cahill_adam_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11769.asp</feedburner:origLink></item><item>
    <title><![CDATA[The Top 5 Web Analytics Problems]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/6mOfjb3SGok/11548.asp</link>
    <description><![CDATA[Acceleration's director of online analytics discusses how to overcome these big web analytics challenges.]]></description>
    <author><![CDATA[Niel Bornman]]></author>
    <authorid><![CDATA[4335]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/061010_hs_bornman_niel_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11548.asp</feedburner:origLink></item><item>
    <title><![CDATA[Google AdWords Under the Microscope]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/Vgaz3KjPGmQ/11264.asp</link>
    <description><![CDATA[In his second article on Google's AdWords, ThinkMetrics' CEO explores the company's responsiveness to its clients.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[September 21, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11264.asp</feedburner:origLink></item><item>
    <title><![CDATA[Functionalism: Metrics to Believe in]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/FT5XmQXieCg/11200.asp</link>
    <description><![CDATA[The SEMphonics president describes a rich, formalized web analytic strategy, and how to implement this methodology for maximum responsiveness.]]></description>
    <author><![CDATA[Gary Angel]]></author>
    <authorid><![CDATA[3852]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_angel_gary_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11200.asp</feedburner:origLink></item><item>
    <title><![CDATA[Merge Metric Systems for Better Results]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/IJX96suunIo/11134.asp</link>
    <description><![CDATA[Unica's senior product manager explains how uniting web analytics and Business Intelligence helps marketers better define their customer and media targets.]]></description>
    <author><![CDATA[Akin Arikan]]></author>
    <authorid><![CDATA[4139]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arikan_akin_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2006]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/11134.asp</feedburner:origLink></item><item>
    <title><![CDATA[Accepting Bad News]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/LXlQrxWfags/5679.asp</link>
    <description><![CDATA[Think Metrics CEO Brandt Dainow let's us know when (and why) to take bad news about site design on the chin.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/thinkmetrics_100x100.gif]]></image>
    <date><![CDATA[May 05, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5679.asp</feedburner:origLink></item><item>
    <title><![CDATA[Cross-Selling Hazards ]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/pISXJ0hHpTE/5642.asp</link>
    <description><![CDATA[Offermatica's Jamie Roche writes in with five tips to help you avoid cross-selling hazards in your shopping cart.]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cross_selling_girl.jpg]]></image>
    <date><![CDATA[May 02, 2005]]></date>
<feedburner:origLink>http://www.imediaconnection.com/content/5642.asp</feedburner:origLink></item><item>
    <title><![CDATA[Web Analytics for Multi-channel CRM]]></title>
    <link>http://feedproxy.google.com/~r/iMedia/WebAnalytics/~3/hLHNcCKQZHs/5462.asp</link>
    <description><![CDATA[Web Analytics company provides advice on developing a web measurement strategy.]]></description>
    <author><![CDATA[Colin Shearer]]></author>
    <authorid />
    <section><![CDATA[Web Analytics]]></section>
    <sectionurl><![CDATA[/webanalytics/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ruler.gif]]></image>
    <date><![CDATA[April 13, 2005]]></date>
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