<?xml version="1.0" encoding="windows-1252"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/">
<channel>
 <title>iMedia Connection: Wireless - XML for .NET - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
 <image>
  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
  <link>http://www.imediaconnection.com/</link>
 </image>
 <language>en-us</language>
 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[How to market your app successfully]]></title>
    <link>http://www.imediaconnection.com/content/39857.asp</link>
    <description><![CDATA[With so many apps competing for the same space, make sure yours takes the lead with these tips.]]></description>
    <author><![CDATA[Q Manning]]></author>
    <authorid><![CDATA[71750]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Manning_Q_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2016]]></date>
</item><item>
    <title><![CDATA[Give display the credit it deserves]]></title>
    <link>http://www.imediaconnection.com/content/39794.asp</link>
    <description><![CDATA[Consumers use various channels on their path-to-purchase. Discover how click-to-call commerce plays a part.]]></description>
    <author><![CDATA[John Busby]]></author>
    <authorid><![CDATA[71637]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_busby_john_70x70.jpg]]></image>
    <date><![CDATA[January 27, 2016]]></date>
</item><item>
    <title><![CDATA[4 analytics your app needs in order to thrive]]></title>
    <link>http://www.imediaconnection.com/content/39625.asp</link>
    <description><![CDATA[In order to really dig deep into meaningful analytics, you have to be strategic about which you use and how you go about using them. Check out these main areas to focus on.]]></description>
    <author><![CDATA[Bobby Emamian]]></author>
    <authorid><![CDATA[65770]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Emamian_Bobby_70x70.jpg]]></image>
    <date><![CDATA[December 07, 2015]]></date>
</item><item>
    <title><![CDATA[How to get the most from your mobile marketing strategy]]></title>
    <link>http://www.imediaconnection.com/content/39618.asp</link>
    <description><![CDATA[When it comes to mobile, repurposed desktop content just won't cut it. Check out these&nbsp;tips for optimizing on-the-go content.]]></description>
    <author><![CDATA[Tony Delmercado]]></author>
    <authorid><![CDATA[71509]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Delmercado_Tony_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2015]]></date>
</item><item>
    <title><![CDATA[Where is mobile going in 2016?]]></title>
    <link>http://www.imediaconnection.com/content/39431.asp</link>
    <description><![CDATA[Wearables, the Internet of Things, and virtual and augmented reality are poised to drastically alter the mobile landscape next year. What else? Ross Sleight, chief strategy officer at Somo, gives us a look into his crystal ball. ]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_imedia_editors_70x70.jpg]]></image>
    <date><![CDATA[November 02, 2015]]></date>
</item><item>
    <title><![CDATA[3 tips for choosing the right mobile ad approach]]></title>
    <link>http://www.imediaconnection.com/content/39394.asp</link>
    <description><![CDATA[Mobile ads are becoming the biggest digital advertising market. Here are three things to take into account when deciding how much to invest between in-app and mobile web ads.]]></description>
    <author><![CDATA[Jason Morse]]></author>
    <authorid><![CDATA[68061]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Morse_Jason_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2015]]></date>
</item><item>
    <title><![CDATA[Why focusing on mobile is stupid]]></title>
    <link>http://www.imediaconnection.com/content/39343.asp</link>
    <description><![CDATA[Mobile is everywhere, but it shouldn't be the core driver of how marketers approach their planning. See why framing everything around mobile doesn't make sense.]]></description>
    <author><![CDATA[Denise Zimmerman ]]></author>
    <authorid><![CDATA[515]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zimmerman_denise_70x70.jpg]]></image>
    <date><![CDATA[October 22, 2015]]></date>
</item><item>
    <title><![CDATA[12 blunders of enterprises adjusting to the mobile world]]></title>
    <link>http://www.imediaconnection.com/content/39228.asp</link>
    <description><![CDATA[Adapting for an increasingly mobile world can have a few bumps along the way. Check out these common errors to avoid.]]></description>
    <author><![CDATA[Meredith Tretiak]]></author>
    <authorid><![CDATA[67655]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Hs_Tretiak_Meredith_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2015]]></date>
</item><item>
    <title><![CDATA[5 ways mobile has changed retail forever]]></title>
    <link>http://www.imediaconnection.com/content/39189.asp</link>
    <description><![CDATA[Has the smartphone changed the way your favorite stores go to market? You bet. See how retailers turned something they used to fear into a powerful way of increasing sales. ]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_new_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2015]]></date>
</item><item>
    <title><![CDATA[How to achieve long-term mobile success]]></title>
    <link>http://www.imediaconnection.com/content/39183.asp</link>
    <description><![CDATA[It's time to capitalize on the Google mobile initiative by optimizing your mobile channel. This testing guide will help you get there.]]></description>
    <author><![CDATA[Kim Ann King]]></author>
    <authorid><![CDATA[28961]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_king_kim_ann_new_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2015]]></date>
</item><item>
    <title><![CDATA[Prioritize mobile friendliness to drive omni-channel results]]></title>
    <link>http://www.imediaconnection.com/content/39165.asp</link>
    <description><![CDATA[The time has come to focus on mobile optimization. Learn how a better mobile experience can increase conversions. ]]></description>
    <author><![CDATA[Laura Scott]]></author>
    <authorid><![CDATA[67487]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_scott_laura_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2015]]></date>
</item><item>
    <title><![CDATA[Overcome these 3 common data barriers for mobile marketing success]]></title>
    <link>http://www.imediaconnection.com/content/39053.asp</link>
    <description><![CDATA[Integrate your email and mobile services in order to create your digital marketing utopia by overcoming the following potential challenges. ]]></description>
    <author><![CDATA[Spencer Kollas]]></author>
    <authorid><![CDATA[3910]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kollas_spencer_NEW_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2015]]></date>
</item><item>
    <title><![CDATA[How the datafication of marketing is affecting the mobile experience]]></title>
    <link>http://www.imediaconnection.com/content/38893.asp</link>
    <description><![CDATA[The future of your marketing depends upon how you leverage customer data. Take a look at a few ways in which you can enhance this potential. ]]></description>
    <author><![CDATA[Christian Henschel]]></author>
    <authorid><![CDATA[67150]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_henschel_christian_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2015]]></date>
</item><item>
    <title><![CDATA[3 mobile lessons from the Secret vs. Whisper app war]]></title>
    <link>http://www.imediaconnection.com/content/38819.asp</link>
    <description><![CDATA[The blink-and-you'll-miss-it nature of app fads means that mobile app creators must always be on their toes. These suggestions from one recent social trend will help you keep up with your competitors.]]></description>
    <author><![CDATA[Melissa Greenberg]]></author>
    <authorid><![CDATA[44770]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greenberg_melissa_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2015]]></date>
</item><item>
    <title><![CDATA[The truth about hyperlocal mobile advertising]]></title>
    <link>http://www.imediaconnection.com/content/38707.asp</link>
    <description><![CDATA[What exactly can hyperlocal tell us about mobile consumers? You may be surprised by some of the possible issues that come with geo-targeted ads.]]></description>
    <author><![CDATA[Anthony Iacovone]]></author>
    <authorid><![CDATA[63064]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Iacovone_Anthony_70x70.jpg]]></image>
    <date><![CDATA[May 27, 2015]]></date>
</item><item>
    <title><![CDATA[Don't just advertise: Connect with mobile gaming]]></title>
    <link>http://www.imediaconnection.com/content/38609.asp</link>
    <description><![CDATA[How can you take advantage of a ripe and changing culture of video games? Follow the example of these advertising pioneers and create in-app advertisements that your customers will want to click on. ]]></description>
    <author><![CDATA[Kristien Wendt]]></author>
    <authorid><![CDATA[56191]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wendt_kristien_70x70.jpg]]></image>
    <date><![CDATA[May 07, 2015]]></date>
</item><item>
    <title><![CDATA[The latest mobile shopping trends you can't afford to ignore]]></title>
    <link>http://www.imediaconnection.com/content/38556.asp</link>
    <description><![CDATA[Consumers are taking to mobile with rapid speed -- and how they buy is constantly changing. Here are a few important observations gleaned from recent data. ]]></description>
    <author><![CDATA[Patricia Mejia]]></author>
    <authorid><![CDATA[66245]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mejia_patricia_70x70.jpg]]></image>
    <date><![CDATA[April 28, 2015]]></date>
</item><item>
    <title><![CDATA[Why your mobile in-app ads may never be seen]]></title>
    <link>http://www.imediaconnection.com/content/38554.asp</link>
    <description><![CDATA[With mobile usage growing daily, many marketers opt for in-app advertising. Here's why you may not be reaching your audience.]]></description>
    <author><![CDATA[Jason Cooper]]></author>
    <authorid><![CDATA[66287]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Cooper_jason_70x70.jpg]]></image>
    <date><![CDATA[April 28, 2015]]></date>
</item><item>
    <title><![CDATA[How the smartphone is killing the tablet]]></title>
    <link>http://www.imediaconnection.com/content/38483.asp</link>
    <description><![CDATA[New data reveals that the site traffic once held by tablets has shifted to smartphones, as larger smartphone screens become commonplace. Read on to learn how this affects advertisers, and how you can prepare yourself for what's to come in the mobile marketplace. ]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2015]]></date>
</item><item>
    <title><![CDATA[5 mobile advertising best practices]]></title>
    <link>http://www.imediaconnection.com/content/38303.asp</link>
    <description><![CDATA[There are plenty of opportunities to earn mobile ad revenue without sacrificing consumer experience. Find out how with these best practices.]]></description>
    <author><![CDATA[Will Cohen]]></author>
    <authorid><![CDATA[55277]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cohen_will_70x70.jpg]]></image>
    <date><![CDATA[March 10, 2015]]></date>
</item><item>
    <title><![CDATA[Why good isn't good enough for mobile]]></title>
    <link>http://www.imediaconnection.com/content/38259.asp</link>
    <description><![CDATA[Put time and effort into your mobile marketing this year by addressing these commonly overlooked site issues.]]></description>
    <author><![CDATA[Jim Yu]]></author>
    <authorid><![CDATA[32123]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yu_jim_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2015]]></date>
</item><item>
    <title><![CDATA[How Google is transforming the mobile landscape]]></title>
    <link>http://www.imediaconnection.com/content/38191.asp</link>
    <description><![CDATA[The industry giant&nbsp;is making big changes&nbsp;that will affect the way companies&nbsp;should approach their mobile strategies. Here's what you need to know.]]></description>
    <author><![CDATA[Daniel Meehan]]></author>
    <authorid><![CDATA[65989]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meehan_daniel_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2015]]></date>
</item><item>
    <title><![CDATA[3 reasons to reconsider your mobile-first strategy ]]></title>
    <link>http://www.imediaconnection.com/content/38147.asp</link>
    <description><![CDATA[Before investing in any channel, it is important to take a step back to evaluate your overall media strategy. Find out why this is especially true for mobile.]]></description>
    <author><![CDATA[Thomas Moyer ]]></author>
    <authorid><![CDATA[17136]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Moyer_Thomas_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2015]]></date>
</item><item>
    <title><![CDATA[The inevitable shift to mobile-first and mobile-only]]></title>
    <link>http://www.imediaconnection.com/content/38106.asp</link>
    <description><![CDATA[Consumer needs and expectations have changed, and brands have no choice but to change correspondingly. Get your strategies in order. ]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lieb_Rebecca_70x70_new.jpg]]></image>
    <date><![CDATA[January 29, 2015]]></date>
</item><item>
    <title><![CDATA[The growing importance of mobile optimization]]></title>
    <link>http://www.imediaconnection.com/content/38067.asp</link>
    <description><![CDATA[When it comes to mobile, should you use responsive or adjustive web design? Consider these aspects when crafting your strategy.]]></description>
    <author><![CDATA[John Wieber]]></author>
    <authorid><![CDATA[65017]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wieber_John_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2015]]></date>
</item><item>
    <title><![CDATA[Why audience expansion is more important than mobile retargeting]]></title>
    <link>http://www.imediaconnection.com/content/38032.asp</link>
    <description><![CDATA[Retargeting is a big buzz word in mobile, but don't overlook the potentially lucrative possibilities of audience expansion. ]]></description>
    <author><![CDATA[Aurelie Guerrieri]]></author>
    <authorid><![CDATA[65588]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_guerrieri_aurelie_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2015]]></date>
</item><item>
    <title><![CDATA[How to reach consumers in a mobile-first world]]></title>
    <link>http://www.imediaconnection.com/content/37871.asp</link>
    <description><![CDATA[With mobile growing larger by the day, brands must focus a lot of their strategizing on this medium. Check out why networks are the key.]]></description>
    <author><![CDATA[Paul Carter]]></author>
    <authorid><![CDATA[64669]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carter_paul_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2014]]></date>
</item><item>
    <title><![CDATA[The best mobile campaigns of 2014]]></title>
    <link>http://www.imediaconnection.com/content/37783.asp</link>
    <description><![CDATA[In&nbsp;the ever-changing landscape of mobile, this year brought many new and innovative strategies. Check out these companies that went above and beyond.]]></description>
    <author><![CDATA[Patrick Collins]]></author>
    <authorid><![CDATA[25519]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Collins_Patrick_70x70.jpg]]></image>
    <date><![CDATA[November 24, 2014]]></date>
</item><item>
    <title><![CDATA[4 mobile lead generation best practices]]></title>
    <link>http://www.imediaconnection.com/content/37706.asp</link>
    <description><![CDATA[With the ever-increasing presence of mobile, an action plan for&nbsp;generating leads is essential. Follow these tips to get started on creating a differentiated strategy.]]></description>
    <author><![CDATA[Jack Li]]></author>
    <authorid><![CDATA[63726]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Li_Jack_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2014]]></date>
</item><item>
    <title><![CDATA[3 reasons your mobile app is failing ]]></title>
    <link>http://www.imediaconnection.com/content/37673.asp</link>
    <description><![CDATA[Social media shares can be impressive, but if your app isn't translating into revenue, what's the point? Find out how you might be falling short. ]]></description>
    <author><![CDATA[Ian McGrath]]></author>
    <authorid><![CDATA[62865]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_McGrath_Ian_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2014]]></date>
</item><item>
    <title><![CDATA[Fight shopping cart abandonment with mobile]]></title>
    <link>http://www.imediaconnection.com/content/37608.asp</link>
    <description><![CDATA[Save yourself some heartache. Discover why you should turn to mobile to reengage users and complete the coveted sale.]]></description>
    <author><![CDATA[Cezar Kolodziej]]></author>
    <authorid><![CDATA[48609]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kolodziej_Cezar_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2014]]></date>
</item><item>
    <title><![CDATA[3 ways to survive the deadly mobile app funnel ]]></title>
    <link>http://www.imediaconnection.com/content/37507.asp</link>
    <description><![CDATA[The barriers to success for apps have changed. Here are the major benchmarks you must hit to keep your app alive. ]]></description>
    <author><![CDATA[Gilles Raymond ]]></author>
    <authorid><![CDATA[63474]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Raymond_Gilles_70x70.jpg]]></image>
    <date><![CDATA[October 09, 2014]]></date>
</item><item>
    <title><![CDATA[5 common mistakes in branded mobile games]]></title>
    <link>http://www.imediaconnection.com/content/37299.asp</link>
    <description><![CDATA[Building a game for your brand can be a great way to reach new audiences, but too many fall into common pitfalls. Here's what&nbsp;to avoid when pursuing this path.]]></description>
    <author><![CDATA[Rob Grossberg ]]></author>
    <authorid><![CDATA[63078]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Grossberg_Rob_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2014]]></date>
</item><item>
    <title><![CDATA[3 ways to solve the mobile e-commerce mystery]]></title>
    <link>http://www.imediaconnection.com/content/37233.asp</link>
    <description><![CDATA[Mobile traffic continues to climb dramatically, but revenue isn't following. Here's what retailers should consider in order to solve the dilemma.]]></description>
    <author><![CDATA[Mike Cassidy ]]></author>
    <authorid><![CDATA[62934]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cassidy_mike_70x70(2).jpg]]></image>
    <date><![CDATA[September 02, 2014]]></date>
</item><item>
    <title><![CDATA[Why mobile advertising is still lagging behind desktop]]></title>
    <link>http://www.imediaconnection.com/content/37198.asp</link>
    <description><![CDATA[Although mobile adoption is pervasive, its advertising is still weak. Before the platform can truly take over, here are the changes that need to occur.]]></description>
    <author><![CDATA[Christof  Wittig ]]></author>
    <authorid><![CDATA[62748]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wittig_Christof_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2014]]></date>
</item><item>
    <title><![CDATA[The most overrated platforms for mobile marketing]]></title>
    <link>http://www.imediaconnection.com/content/36891.asp</link>
    <description><![CDATA[Beloved platforms like Instagram, LinkedIn, and Twitter aren't necessarily powerful marketing solutions. Here's why these sites are overrated for mobile marketing.]]></description>
    <author><![CDATA[Krista Chacko ]]></author>
    <authorid><![CDATA[53046]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chacko_70x70.jpg]]></image>
    <date><![CDATA[July 23, 2014]]></date>
</item><item>
    <title><![CDATA[How to save your neglected mobile website]]></title>
    <link>http://www.imediaconnection.com/content/37011.asp</link>
    <description><![CDATA[Too many brands are focusing solely on apps. Here's how to stop the damage caused by your mobile site.]]></description>
    <author><![CDATA[Jordan Greene]]></author>
    <authorid><![CDATA[5793]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greene_jordon_70x70.jpg]]></image>
    <date><![CDATA[July 22, 2014]]></date>
</item><item>
    <title><![CDATA[A 3-point guide for mobile web development]]></title>
    <link>http://www.imediaconnection.com/content/36950.asp</link>
    <description><![CDATA[Mobile usage increases daily. Is your brand paying attention? Here's how to give customers what they demand.]]></description>
    <author><![CDATA[Anna Johansson ]]></author>
    <authorid><![CDATA[60442]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Johansson_Anna_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2014]]></date>
</item><item>
    <title><![CDATA[How to romance your mobile consumers]]></title>
    <link>http://www.imediaconnection.com/content/36808.asp</link>
    <description><![CDATA[The relationships between people and their phones are intimate ones. Here's how marketers can take advantage of this in a genuine way.]]></description>
    <author><![CDATA[Joseph Pigato ]]></author>
    <authorid><![CDATA[62328]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pigato_joseph_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2014]]></date>
</item><item>
    <title><![CDATA[Why you shouldn't treat mobile like display]]></title>
    <link>http://www.imediaconnection.com/content/36738.asp</link>
    <description><![CDATA[If your mobile ad strategy looks anything like your web strategy, you have a problem. Here's how to stay ahead of the curve.]]></description>
    <author><![CDATA[Thomas Moyer ]]></author>
    <authorid><![CDATA[17136]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Moyer_Thomas_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2014]]></date>
</item><item>
    <title><![CDATA[Responsive design vs. mobile websites: And the winner is...]]></title>
    <link>http://www.imediaconnection.com/content/36697.asp</link>
    <description><![CDATA[Should you build a dedicated mobile site or recode your main site into a responsive design? The sensible answer might surprise you. ]]></description>
    <author><![CDATA[Brandt Dainow ]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[June 09, 2014]]></date>
</item><item>
    <title><![CDATA[The 5 worst mobile marketing mistakes that brands make]]></title>
    <link>http://www.imediaconnection.com/content/36618.asp</link>
    <description><![CDATA[It's your job as a marketer to ensure a seamless customer journey, and much of that journey is mobile these days. Here are the common pitfalls and how to bypass them. ]]></description>
    <author><![CDATA[Cezar Kolodziej ]]></author>
    <authorid><![CDATA[48609]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kolodziej_Cezar_70x70.jpg]]></image>
    <date><![CDATA[May 29, 2014]]></date>
</item><item>
    <title><![CDATA[Why proximity marketing is valuable for retail]]></title>
    <link>http://www.imediaconnection.com/content/36589.asp</link>
    <description><![CDATA[Hyperlocal tracking can identify precisely where shoppers are in stores. Here's how marketers should be using beacons and other proximity technologies.]]></description>
    <author><![CDATA[Yory Wurmser]]></author>
    <authorid><![CDATA[60976]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wurmser_Yory_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2014]]></date>
</item><item>
    <title><![CDATA[3 companies genuinely marketing to moms on mobile]]></title>
    <link>http://www.imediaconnection.com/content/36456.asp</link>
    <description><![CDATA[Moms know they are a prime target for brands. So how do you win them over? Let's take a look at the companies connecting with this powerful demographic.]]></description>
    <author><![CDATA[Brian Wong ]]></author>
    <authorid><![CDATA[46196]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wong_Brian_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2014]]></date>
</item><item>
    <title><![CDATA[How to capture mobile users at specific moments]]></title>
    <link>http://www.imediaconnection.com/content/36092.asp</link>
    <description><![CDATA[Brands should consider how they can be useful to the consumer (not the other way around). Here's why you need to pay close attention to mobile behavior.]]></description>
    <author><![CDATA[Brian Wong]]></author>
    <authorid><![CDATA[46196]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wong_Brian_70x70.jpg]]></image>
    <date><![CDATA[April 04, 2014]]></date>
</item><item>
    <title><![CDATA[The new way to retail]]></title>
    <link>http://www.imediaconnection.com/content/36175.asp</link>
    <description><![CDATA[Retail must reinvent itself time and time again to keep up with the&nbsp;growing demands of today's consumers. Here are the important things to note about today's landscape.]]></description>
    <author><![CDATA[Steven Picanza ]]></author>
    <authorid><![CDATA[32468]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Picanza_Steve_70x70.jpg]]></image>
    <date><![CDATA[March 27, 2014]]></date>
</item><item>
    <title><![CDATA[The mobile marketing opportunity in the developing world]]></title>
    <link>http://www.imediaconnection.com/content/36197.asp</link>
    <description><![CDATA[Mobile device penetration has far exceeded internet access in emerging markets, thus creating a clear path for businesses and brands to reach billions of untapped consumers. Here's what you need to understand.]]></description>
    <author><![CDATA[Cezar Kolodziej ]]></author>
    <authorid><![CDATA[48609]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kolodziej_Cezar_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2014]]></date>
</item><item>
    <title><![CDATA[The best social media campaigns that leveraged selfies]]></title>
    <link>http://www.imediaconnection.com/content/36164.asp</link>
    <description><![CDATA[Admit it: You've taken them. You've posted them. But which brands have most successfully socialized the selfie? Let's take a look.]]></description>
    <author><![CDATA[Drew Hubbard ]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2014]]></date>
</item><item>
    <title><![CDATA[8 simple rules for success with mobile content]]></title>
    <link>http://www.imediaconnection.com/content/36139.asp</link>
    <description><![CDATA[The mobile revolution is well underway. But is your brand doing mobile the right way? Find out from the experts in the field.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2014]]></date>
</item><item>
    <title><![CDATA[5 metrics that matter when marketing apps]]></title>
    <link>http://www.imediaconnection.com/content/36094.asp</link>
    <description><![CDATA[Users have many choices when it comes to news apps. Here's what you need to track to make sure you're meeting your customer's needs.]]></description>
    <author><![CDATA[Jennifer Wong ]]></author>
    <authorid><![CDATA[52188]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wong_Jennifer_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2014]]></date>
</item><item>
    <title><![CDATA[3 wearables marketers must follow]]></title>
    <link>http://www.imediaconnection.com/content/36091.asp</link>
    <description><![CDATA[Not all tech gadgets are adopted by mainstream consumers. Let's take a look at the wearables that could affect the marketing business.]]></description>
    <author><![CDATA[Peter Platt ]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2014]]></date>
</item><item>
    <title><![CDATA[A marketer's guide to location-based strategies]]></title>
    <link>http://www.imediaconnection.com/content/36071.asp</link>
    <description><![CDATA[Location-based technology has changed a lot in recent years, and being in the know is vital. Here's the information that will help you stay ahead.]]></description>
    <author><![CDATA[Cezar Kolodziej ]]></author>
    <authorid><![CDATA[48609]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kolodziej_Cezar_70x70.jpg.jpg]]></image>
    <date><![CDATA[March 04, 2014]]></date>
</item><item>
    <title><![CDATA[Secrets to delivering ROI with responsive design]]></title>
    <link>http://www.imediaconnection.com/content/36066.asp</link>
    <description><![CDATA[Responsive design is coming into its own, and we can now glean lessons from the early adopters. Here's what you need to know.]]></description>
    <author><![CDATA[Patrick Collins]]></author>
    <authorid><![CDATA[25519]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Collins_Patrick_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2014]]></date>
</item><item>
    <title><![CDATA[5 tips for succeeding with mobile native ads]]></title>
    <link>http://www.imediaconnection.com/content/36013.asp</link>
    <description><![CDATA[For publishers, there are many benefits to incorporating native advertising into an app. When exploring options, here's what you need to consider.]]></description>
    <author><![CDATA[Ash Kumar ]]></author>
    <authorid><![CDATA[61028]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kumar_ash_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2014]]></date>
</item><item>
    <title><![CDATA[How to break through the mobile ad clutter]]></title>
    <link>http://www.imediaconnection.com/content/36026.asp</link>
    <description><![CDATA[Even though mobile advertising is still fairly new, some best practices have emerged. Here are five pieces of advice for marketers who want to conquer the platform.]]></description>
    <author><![CDATA[Amy Gittelman]]></author>
    <authorid><![CDATA[ 60495]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gittelman_Amy_70x70.jpg]]></image>
    <date><![CDATA[February 26, 2014]]></date>
</item><item>
    <title><![CDATA[Google's most useful tools for marketers]]></title>
    <link>http://www.imediaconnection.com/content/35937.asp</link>
    <description><![CDATA[iMedia's Best 2014 Content: Google isn't just a search giant. With a seemingly endless supply of digital products and tools, it's also a goldmine for marketers. Find out which Google tools marketers consider essential.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_70x70.jpg]]></image>
    <date><![CDATA[February 18, 2014]]></date>
</item><item>
    <title><![CDATA[Why traditional mobile advertising is fading]]></title>
    <link>http://www.imediaconnection.com/content/35867.asp</link>
    <description><![CDATA[Mobile advertising is no longer just about reaching consumers on-the-go. Here's how marketers can&nbsp;use this platform to tie in all media channels.]]></description>
    <author><![CDATA[Sal Candela ]]></author>
    <authorid><![CDATA[36978]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Candela_Sal_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2014]]></date>
</item><item>
    <title><![CDATA[6 ways to kill your mobile growth in 2014]]></title>
    <link>http://www.imediaconnection.com/content/35708.asp</link>
    <description><![CDATA[Although mobile engagement is growing faster than ever, consumers have high expectations for brands. Here's what you need to avoid in this ever-changing channel.]]></description>
    <author><![CDATA[Ashley Eckel ]]></author>
    <authorid><![CDATA[55342]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Eckel_Ashley_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2014]]></date>
</item><item>
    <title><![CDATA[Branded apps vs. platform apps: Which should you choose?]]></title>
    <link>http://www.imediaconnection.com/content/35646.asp</link>
    <description><![CDATA[There are pros and cons for both branded and platform apps. Here's how to know which one is right for your audience and brand.]]></description>
    <author><![CDATA[Jess Butcher]]></author>
    <authorid><![CDATA[58807]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_butcher_jess_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2014]]></date>
</item><item>
    <title><![CDATA[The best mobile campaigns of 2013]]></title>
    <link>http://www.imediaconnection.com/content/35613.asp</link>
    <description><![CDATA[This year's creative mobile efforts produced impressive results. Let's take a look at the top standouts.]]></description>
    <author><![CDATA[Patrick Collins ]]></author>
    <authorid><![CDATA[25519]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Collins_Patrick_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2013]]></date>
</item><item>
    <title><![CDATA[The latest consumer trends in device usage]]></title>
    <link>http://www.imediaconnection.com/content/35628.asp</link>
    <description><![CDATA[It's easy to lose sight of the big picture when it comes to media consumption patterns. Here's what you need to know.]]></description>
    <author><![CDATA[Claudio Marcus ]]></author>
    <authorid><![CDATA[56799]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marcus_claudio_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2013]]></date>
</item><item>
    <title><![CDATA[How your digital ads influence in-store buying]]></title>
    <link>http://www.imediaconnection.com/content/35427.asp</link>
    <description><![CDATA[Although online shopping is certainly on the rise, it's not time to throw in the brick-and-mortar towel yet. Here are a few tips for establishing a symbiotic relationship between the two.&nbsp; ]]></description>
    <author><![CDATA[David Simon ]]></author>
    <authorid><![CDATA[45069]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Simon_David_70x70(1).jpg]]></image>
    <date><![CDATA[November 25, 2013]]></date>
</item><item>
    <title><![CDATA[The cornerstone of a successful omni-channel strategy]]></title>
    <link>http://www.imediaconnection.com/content/35309.asp</link>
    <description><![CDATA[Mobile shouldn't be just one component on a to-do list. Here are three ways to make this powerful tool the linchpin of any omni-channel effort.]]></description>
    <author><![CDATA[Joe Gillespie ]]></author>
    <authorid><![CDATA[45972]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gillespie_Joe_70x10.jpg]]></image>
    <date><![CDATA[November 07, 2013]]></date>
</item><item>
    <title><![CDATA[The future of mobile and in-store shopping]]></title>
    <link>http://www.imediaconnection.com/content/35200.asp</link>
    <description><![CDATA[In order for retailers to personalize the shopping experience, it's essential to have a fully integrated marketing strategy. Here are a few tips for creating a seamless customer experience.]]></description>
    <author><![CDATA[Cezar Kolodziej ]]></author>
    <authorid><![CDATA[48609]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kolodziej_Cezar_70x70.jpg(1).jpg]]></image>
    <date><![CDATA[October 24, 2013]]></date>
</item><item>
    <title><![CDATA[How startups are shaping the future of mobile]]></title>
    <link>http://www.imediaconnection.com/content/35053.asp</link>
    <description><![CDATA[How do tech startups fit into the mobile landscape? In this Q&amp;A, Ed Kaczmarek of Mondelez International shares his mobile insights and predictions.]]></description>
    <author><![CDATA[Jennifer Marlo]]></author>
    <authorid><![CDATA[35826]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Marlo_Jennifer_70x70.jpg]]></image>
    <date><![CDATA[October 18, 2013]]></date>
</item><item>
    <title><![CDATA[7 effective ways to market your mobile apps]]></title>
    <link>http://www.imediaconnection.com/content/35176.asp</link>
    <description><![CDATA[Thinking a great app will get discovered on its merit alone could land you in serious trouble. Here's how to create an app marketing campaign to efficiently spread the word.]]></description>
    <author><![CDATA[Seema Nayak ]]></author>
    <authorid><![CDATA[57610]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nayak_Seema_70x70.jpg]]></image>
    <date><![CDATA[October 15, 2013]]></date>
</item><item>
    <title><![CDATA[The psychology behind successful mobile campaigns]]></title>
    <link>http://www.imediaconnection.com/content/35180.asp</link>
    <description><![CDATA[Studies show that many consumers now feel emotionally attached to their devices. Here are four psychological criteria that should be addressed before the launch of a mobile campaign.]]></description>
    <author><![CDATA[Evelyn Huynh]]></author>
    <authorid><![CDATA[56659]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Huynh_Evelyn_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2013]]></date>
</item><item>
    <title><![CDATA[How mobile is changing the game for publishers]]></title>
    <link>http://www.imediaconnection.com/content/35094.asp</link>
    <description><![CDATA[Mobile is responsible for a growing portion of traffic for publications. Here's how to embrace the latest disruptions in the publishing space.]]></description>
    <author><![CDATA[Gohar Galyan]]></author>
    <authorid><![CDATA[55459]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gohar_70x70.jpg]]></image>
    <date><![CDATA[October 03, 2013]]></date>
</item><item>
    <title><![CDATA[New tips to boost mobile ad engagement]]></title>
    <link>http://www.imediaconnection.com/content/34870.asp</link>
    <description><![CDATA[Marketers will spend $3.2 billion this year on local mobile advertising -- which will be a huge waste if users fail to interact. To ensure an effective mobile campaign, consider these three essentials.]]></description>
    <author><![CDATA[Debora Lance ]]></author>
    <authorid><![CDATA[56840]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lance_Debora_70x70.jpg]]></image>
    <date><![CDATA[September 03, 2013]]></date>
</item><item>
    <title><![CDATA[5 types of mobile content that produce real-time results]]></title>
    <link>http://www.imediaconnection.com/content/34798.asp</link>
    <description><![CDATA[The amount of content delivered directly to consumers through their devices is constantly growing. Here are the most effective drivers of engagement.]]></description>
    <author><![CDATA[Joe Gillespie]]></author>
    <authorid><![CDATA[ 45972]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gillespie_Joe_70x10.jpg]]></image>
    <date><![CDATA[August 28, 2013]]></date>
</item><item>
    <title><![CDATA[Top 10 apps for marketers on the move ]]></title>
    <link>http://www.imediaconnection.com/content/34766.asp</link>
    <description><![CDATA[Who needs an office? These apps can help busy marketers keep in touch and on top of things while on the go.]]></description>
    <author><![CDATA[Don Knox ]]></author>
    <authorid><![CDATA[2457]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_knox_don_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2013]]></date>
</item><item>
    <title><![CDATA[Mobile and search: 5 common myths busted]]></title>
    <link>http://www.imediaconnection.com/content/34662.asp</link>
    <description><![CDATA[With all the hype surrounding mobile and search, it's hard to know which pieces of advice have merit. Here's a candid look at&nbsp;the tips to disregard.]]></description>
    <author><![CDATA[Brian Rauschenbach]]></author>
    <authorid><![CDATA[ 490]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/rauschenbach_brian_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2013]]></date>
</item><item>
    <title><![CDATA[Mobile debates you should stop having]]></title>
    <link>http://www.imediaconnection.com/content/34648.asp</link>
    <description><![CDATA[If you're still asking these&nbsp;mobile marketing questions, you're wasting time. Here are the dated topics&nbsp;to put out to pasture. ]]></description>
    <author><![CDATA[Mitchel Ahern ]]></author>
    <authorid><![CDATA[3297]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ahern_mitchel_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2013]]></date>
</item><item>
    <title><![CDATA[10 best practices for text message marketing]]></title>
    <link>http://www.imediaconnection.com/content/34618.asp</link>
    <description><![CDATA[Consumers are easily annoyed by lazy mobile messaging. Before sending out another marketing text, consider these important tips.]]></description>
    <author><![CDATA[Caitlyn Foster ]]></author>
    <authorid><![CDATA[55714]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_foster_caitlyn_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2013]]></date>
</item><item>
    <title><![CDATA[The top 5 mobile marketing mistakes]]></title>
    <link>http://www.imediaconnection.com/content/34587.asp</link>
    <description><![CDATA[As brands continue to embrace mobile, many are making blunders that negatively impact the user experience. Here are the biggest mistakes to avoid. ]]></description>
    <author><![CDATA[Guillaume Lelait ]]></author>
    <authorid><![CDATA[56429]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Guillaume_Lelait_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2013]]></date>
</item><item>
    <title><![CDATA[5 things to know about Google's enhanced campaigns]]></title>
    <link>http://www.imediaconnection.com/content/34550.asp</link>
    <description><![CDATA[Online marketers are stirring about Google's plans to migrate all of its advertisers to enhanced campaigns. Here are some core truths that you should expect.]]></description>
    <author><![CDATA[Brian Rauschenbach]]></author>
    <authorid><![CDATA[ 490]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/rauschenbach_brian_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2013]]></date>
</item><item>
    <title><![CDATA[8 smart mobile marketing practices ]]></title>
    <link>http://www.imediaconnection.com/content/34543.asp</link>
    <description><![CDATA[As mobile marketing continues to gain power, it's essential to adapt so you don't get lost in the crowd. Here's how&nbsp;to stand out.]]></description>
    <author><![CDATA[Kristen Gramigna ]]></author>
    <authorid><![CDATA[55404]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gramigna_Kristen_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2013]]></date>
</item><item>
    <title><![CDATA[How to create a successful mobile coupon campaign]]></title>
    <link>http://www.imediaconnection.com/content/34466.asp</link>
    <description><![CDATA[The mobile coupon revolution will continue with or without you. Get in on it right now with these modest steps. ]]></description>
    <author><![CDATA[Ashley Eckel ]]></author>
    <authorid><![CDATA[55342]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Eckel_Ashley_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2013]]></date>
</item><item>
    <title><![CDATA[Fresh ways to better engage mobile shoppers]]></title>
    <link>http://www.imediaconnection.com/content/34444.asp</link>
    <description><![CDATA[Is your marketing plan putting an ultra-connected consumer first?&nbsp; If not, here are five tips to help you succeed in the mobile age.]]></description>
    <author><![CDATA[Jeff Fagel ]]></author>
    <authorid><![CDATA[47047]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fagel_jeff_70x70.jpg.jpg]]></image>
    <date><![CDATA[July 01, 2013]]></date>
</item><item>
    <title><![CDATA[Why mobile ad incentives don't work]]></title>
    <link>http://www.imediaconnection.com/content/34400.asp</link>
    <description><![CDATA[What can mobile advertisers do to efficiently acquire and retain users? Here's a new approach.]]></description>
    <author><![CDATA[Maxine Manafy ]]></author>
    <authorid><![CDATA[55111]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Manafy_Maxine_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2013]]></date>
</item><item>
    <title><![CDATA[6 cost-effective ways to acquire more app users]]></title>
    <link>http://www.imediaconnection.com/content/34335.asp</link>
    <description><![CDATA[The mobile app landscape has become a competitive jungle. Here's how to make your offering stand out. ]]></description>
    <author><![CDATA[Mitchell Weisman ]]></author>
    <authorid><![CDATA[54566]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Weisman_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2013]]></date>
</item><item>
    <title><![CDATA[The future of omni-channel retail]]></title>
    <link>http://www.imediaconnection.com/content/34286.asp</link>
    <description><![CDATA[Thanks to the surge in mobile usage, the way retailers interact with customers will never be the same. Here's how the smart businesses are adapting.]]></description>
    <author><![CDATA[Marci Weisler ]]></author>
    <authorid><![CDATA[54360]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weisler_marci_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2013]]></date>
</item><item>
    <title><![CDATA[The 7 deadly sins of digital marketing]]></title>
    <link>http://www.imediaconnection.com/content/34181.asp</link>
    <description><![CDATA[Even today, many brands are still making grave mistakes with digital. If you avoid these transgressions, your organization will be well on its way to success.]]></description>
    <author><![CDATA[Daniel Gergely]]></author>
    <authorid><![CDATA[54388]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gergely_Daniel_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2013]]></date>
</item><item>
    <title><![CDATA[5 steps for effective mobile banner ad design]]></title>
    <link>http://www.imediaconnection.com/content/34103.asp</link>
    <description><![CDATA[First impressions are everything, and in-app mobile banner ads are no exception. Here's how to ensure your ads are saying all the right things.]]></description>
    <author><![CDATA[Ravi Kamran ]]></author>
    <authorid><![CDATA[54021 ]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ravi_70x70.jpg]]></image>
    <date><![CDATA[May 07, 2013]]></date>
</item><item>
    <title><![CDATA[6 mobile ads that people loved ]]></title>
    <link>http://www.imediaconnection.com/content/34109.asp</link>
    <description><![CDATA[HTML5 is changing the game in mobile. Check out these rich media ads that increased both conversions and brand loyalty.]]></description>
    <author><![CDATA[Hagay Elyakim ]]></author>
    <authorid><![CDATA[54932]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Elyakim_hagay_70x70.jpg]]></image>
    <date><![CDATA[May 06, 2013]]></date>
</item><item>
    <title><![CDATA[How to capture a fragmented tablet audience]]></title>
    <link>http://www.imediaconnection.com/content/33855.asp</link>
    <description><![CDATA[Creating meaningful experiences across a fragmented tablet marketplace is one of the biggest challenges marketers face. Here's how to really connect to users.]]></description>
    <author><![CDATA[Zach Kubin]]></author>
    <authorid><![CDATA[53855]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kubin_zach_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2013]]></date>
</item><item>
    <title><![CDATA[3 ridiculous mobile design assumptions to avoid]]></title>
    <link>http://www.imediaconnection.com/content/33877.asp</link>
    <description><![CDATA[Mobile website design is still in its infancy, and mistakes are often made in the development process. Here's how to avoid a flawed plan from the get-go. ]]></description>
    <author><![CDATA[Kimberly Struyk]]></author>
    <authorid><![CDATA[34350]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_struyk_kimberly_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2013]]></date>
</item><item>
    <title><![CDATA[3 ways you're sabotaging mobile]]></title>
    <link>http://www.imediaconnection.com/content/33881.asp</link>
    <description><![CDATA[Marketers must look beyond generational buckets to address the real problems hindering engagement. Here are the major issues brands face in the mobile space. ]]></description>
    <author><![CDATA[Melissa Hodgdon ]]></author>
    <authorid><![CDATA[20704]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hodgdon_Melissa_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2013]]></date>
</item><item>
    <title><![CDATA[3 mobile trends you should be following]]></title>
    <link>http://www.imediaconnection.com/content/33842.asp</link>
    <description><![CDATA[Mobile innovation continues to lead the charge for marketers this year. Here are the major trends you should be watching.]]></description>
    <author><![CDATA[Cezar Kolodziej]]></author>
    <authorid><![CDATA[48609]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kolodziej_Cezar_70x70.jpg.jpg]]></image>
    <date><![CDATA[March 26, 2013]]></date>
</item><item>
    <title><![CDATA[Why second screens are critical to engagement]]></title>
    <link>http://www.imediaconnection.com/content/33790.asp</link>
    <description><![CDATA[The ad industry tends to focus on what second screen technology can do rather than what consumers can do with it. Marketers, it's time to shift gears.]]></description>
    <author><![CDATA[John Douglas]]></author>
    <authorid><![CDATA[51948]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Douglas_John_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2013]]></date>
</item><item>
    <title><![CDATA[How the QR code boom will affect you]]></title>
    <link>http://www.imediaconnection.com/content/33724.asp</link>
    <description><![CDATA[QR codes can help your business gain a competitive advantage through better customer experiences and highly measurable results. So what are you waiting for? ]]></description>
    <author><![CDATA[Justin Amendola]]></author>
    <authorid><![CDATA[53547]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Amendola_Justin_70x70.jpg]]></image>
    <date><![CDATA[March 07, 2013]]></date>
</item><item>
    <title><![CDATA[What Millennials expect from mobile marketers]]></title>
    <link>http://www.imediaconnection.com/content/33673.asp</link>
    <description><![CDATA[Millennials foster intimate relationships with their mobile phones and view outdated advertising as an annoying third wheel. Here's how to add true value with your marketing.&nbsp; ]]></description>
    <author><![CDATA[Cezar Kolodziej ]]></author>
    <authorid><![CDATA[48609]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kolodziej_Cezar_70x70.jpg.jpg]]></image>
    <date><![CDATA[March 06, 2013]]></date>
</item><item>
    <title><![CDATA[The surprising growth cycle of mobile]]></title>
    <link>http://www.imediaconnection.com/content/33651.asp</link>
    <description><![CDATA[Mobile was once a media darling. Now, marketers complain that the medium is hard to understand and difficult to manage. Here's what the IAB says you can expect next. ]]></description>
    <author><![CDATA[Joe Laszlo]]></author>
    <authorid><![CDATA[45023]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Laszlo_Joe_70x70.jpg]]></image>
    <date><![CDATA[February 25, 2013]]></date>
</item><item>
    <title><![CDATA[A simple solution to multi-screen content delivery]]></title>
    <link>http://www.imediaconnection.com/content/33649.asp</link>
    <description><![CDATA[The proliferation of screens offers an incredible opportunity for marketers, but the challenges of delivering content to multiple devices cause trouble. Here's the solution publishers should embrace. ]]></description>
    <author><![CDATA[Bill Rinehart ]]></author>
    <authorid><![CDATA[53508]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/rinehart_bill_70x70.jpg]]></image>
    <date><![CDATA[February 25, 2013]]></date>
</item><item>
    <title><![CDATA[5 tips for building apps for Baby Boomers]]></title>
    <link>http://www.imediaconnection.com/content/33622.asp</link>
    <description><![CDATA[Younger generations are the first to embrace new technologies, but Baby Boomers drive the real revenue. Here's how to develop apps that won't be trashed by this generation. ]]></description>
    <author><![CDATA[Krista Chacko ]]></author>
    <authorid><![CDATA[53046]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chacko_70x70.jpg]]></image>
    <date><![CDATA[February 21, 2013]]></date>
</item><item>
    <title><![CDATA[5 ways we're still botching mobile]]></title>
    <link>http://www.imediaconnection.com/content/33626.asp</link>
    <description><![CDATA[A lot of today's mobile marketing gets under our skin -- and not in a good way. Here are the mobile marketing practices that need to improve or die.]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[February 20, 2013]]></date>
</item><item>
    <title><![CDATA[Vital rules for building custom iPad apps]]></title>
    <link>http://www.imediaconnection.com/content/33562.asp</link>
    <description><![CDATA[Creating a compelling iPad app in an environment saturated with unique offerings is a tough task. Here's how to produce an app that actually gets noticed. ]]></description>
    <author><![CDATA[Prasant Varghese ]]></author>
    <authorid><![CDATA[52424]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Varghese_70x70.jpg]]></image>
    <date><![CDATA[February 07, 2013]]></date>
</item><item>
    <title><![CDATA[10 do's and don'ts of mobile PPC]]></title>
    <link>http://www.imediaconnection.com/content/33492.asp</link>
    <description><![CDATA[The mobile desktop plays by its own rules and should not be treated&nbsp;like a&nbsp;tablet or a&nbsp;PC. Here's how to develop a unique and winning strategy. ]]></description>
    <author><![CDATA[Crystal Anderson]]></author>
    <authorid><![CDATA[7622]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_crystal_70x70.jpg]]></image>
    <date><![CDATA[January 28, 2013]]></date>
</item><item>
    <title><![CDATA[Why 2013 is the year of the tablet for publishers]]></title>
    <link>http://www.imediaconnection.com/content/33457.asp</link>
    <description><![CDATA[More than 29 percent of adults in the U.S. now own a tablet, and user engagement is at an all-time high. Here's how to take advantage. ]]></description>
    <author><![CDATA[Richard Bloom]]></author>
    <authorid><![CDATA[51254]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bloom_Richard_70x70.jpg]]></image>
    <date><![CDATA[January 21, 2013]]></date>
</item><item>
    <title><![CDATA[Mobile Marketer's "Mobile Women to Watch" 2013]]></title>
    <link>http://www.imediaconnection.com/content/33420.asp</link>
    <description><![CDATA[This list celebrates the women who are expected to make a difference in mobile advertising, media, and commerce in 2013. Read about Amy Vale, Serena Ehrlich, and others. ]]></description>
    <author><![CDATA[Mobile Marketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Mobile_Marketer_70x70.jpg]]></image>
    <date><![CDATA[January 10, 2013]]></date>
</item><item>
    <title><![CDATA[What your mobile device says about you]]></title>
    <link>http://www.imediaconnection.com/content/33361.asp</link>
    <description><![CDATA[What do marketers really know about mobile users? Here are the device demographics that matter.]]></description>
    <author><![CDATA[Martin Hayward]]></author>
    <authorid><![CDATA[4067]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hayward_martin_70x70.jpg]]></image>
    <date><![CDATA[January 02, 2013]]></date>
</item><item>
    <title><![CDATA[Why mobile is crucial for the holiday season]]></title>
    <link>http://www.imediaconnection.com/content/33297.asp</link>
    <description><![CDATA[According to eMarketer, 25 percent of e-commerce sales will happen during the holiday season. Here's why mobile is the most critical channel this year.]]></description>
    <author><![CDATA[Joseph DeLuca]]></author>
    <authorid><![CDATA[46787]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_deluca_joseph_70x70.jpg]]></image>
    <date><![CDATA[December 13, 2012]]></date>
</item><item>
    <title><![CDATA[The most common tablet strategy mistakes]]></title>
    <link>http://www.imediaconnection.com/content/33256.asp</link>
    <description><![CDATA[While tablets offer a great opportunity to drive engagement, most publishers sabotage their success by committing a number of errors. Here are the top three to avoid.]]></description>
    <author><![CDATA[Richard Bloom ]]></author>
    <authorid><![CDATA[51254]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bloom_Richard_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2012]]></date>
</item><item>
    <title><![CDATA[How to decide where to optimize your mobile presence]]></title>
    <link>http://www.imediaconnection.com/content/33164.asp</link>
    <description><![CDATA[Determining whether to use an optimized mobile site or mobile applications to increase your presence is a critical choice that marketers face. Here are your options.]]></description>
    <author><![CDATA[Dinesh Boaz]]></author>
    <authorid><![CDATA[10917]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Boaz_Dinesh_70x70.jpg]]></image>
    <date><![CDATA[November 27, 2012]]></date>
</item><item>
    <title><![CDATA[5 reasons to embrace in-game mobile advertising]]></title>
    <link>http://www.imediaconnection.com/content/33130.asp</link>
    <description><![CDATA[If you haven't tapped into in-game advertising, you're missing out on a goldmine of potential customers. Here's why you can't ignore mobile gamers.]]></description>
    <author><![CDATA[Cara Stromness ]]></author>
    <authorid><![CDATA[49225]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Stromness_Cara_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2012]]></date>
</item><item>
    <title><![CDATA[4 ways to circumvent mobile marketing roadblocks]]></title>
    <link>http://www.imediaconnection.com/content/33098.asp</link>
    <description><![CDATA[Mobile marketers are facing challenges like globalization, privacy, and large volumes of fragmented inventory. Here's how to overcome the toughest obstacles in the space.]]></description>
    <author><![CDATA[James Lamberti]]></author>
    <authorid><![CDATA[4177]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lamberti_James_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2012]]></date>
</item><item>
    <title><![CDATA[How to monetize mobile app re-engagement]]></title>
    <link>http://www.imediaconnection.com/content/33034.asp</link>
    <description><![CDATA[If you spend any time in mobile app marketing, you know that the vast majority of advertising campaigns are based on installs. Here's why CPA compensation is the way to go.]]></description>
    <author><![CDATA[Peter Hamilton ]]></author>
    <authorid><![CDATA[41675]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hamilton_Peter_70x70.jpg]]></image>
    <date><![CDATA[November 01, 2012]]></date>
</item><item>
    <title><![CDATA[4 methods for reaching mobile users]]></title>
    <link>http://www.imediaconnection.com/content/33024.asp</link>
    <description><![CDATA[As digital marketers, we know to invest in mobile, but there are still choices to be made. Consider these debated strategies when planning your campaign.]]></description>
    <author><![CDATA[Cezar Kolodziej]]></author>
    <authorid><![CDATA[48609]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kolodziej_Cezar_70x70.jpg.jpg]]></image>
    <date><![CDATA[October 30, 2012]]></date>
</item><item>
    <title><![CDATA[5 tricks to build loyal fans on mobile]]></title>
    <link>http://www.imediaconnection.com/content/33026.asp</link>
    <description><![CDATA[How can marketers create excitement, build loyalty, and capture the attention of fickle fans? It's not easy, but it can be done with these key steps. ]]></description>
    <author><![CDATA[Serena Ehrlich]]></author>
    <authorid><![CDATA[48875]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ehrlich_Serena_70x70.jpg]]></image>
    <date><![CDATA[October 29, 2012]]></date>
</item><item>
    <title><![CDATA[Design rules you need to break]]></title>
    <link>http://www.imediaconnection.com/content/32943.asp</link>
    <description><![CDATA[The best practices for desktop web design are broken in the mobile world. Here are the conventions that need to be discarded in this new world of touch and multiple device types.]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <date><![CDATA[October 22, 2012]]></date>
</item><item>
    <title><![CDATA[The 3 most promising mobile startups for marketers]]></title>
    <link>http://www.imediaconnection.com/content/32942.asp</link>
    <description><![CDATA[During iMedia�s Breakthrough Summit, 11 companies pitched to an elite crowd of digital marketers. Here are the mobile startups that came out on top.]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <date><![CDATA[October 18, 2012]]></date>
</item><item>
    <title><![CDATA[5 ways to encourage a mobile-first culture]]></title>
    <link>http://www.imediaconnection.com/content/32885.asp</link>
    <description><![CDATA[Nearly half of all Fortune 500 corporate websites are still not optimized for mobile. Here's how marketers can come together to actively pursue a mobile-first mindset.]]></description>
    <author><![CDATA[Robert Manning]]></author>
    <authorid><![CDATA[1261]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_manning_robert_70.jpg]]></image>
    <date><![CDATA[October 18, 2012]]></date>
</item><item>
    <title><![CDATA[Why we should take the pressure off mobile]]></title>
    <link>http://www.imediaconnection.com/content/32819.asp</link>
    <description><![CDATA[With all the hype surrounding the mythic "year of mobile," the industry needs to slow its roll. Here's why marketers need to sit back, relax, and look forward to mobile's future.]]></description>
    <author><![CDATA[Christopher Hansen]]></author>
    <authorid><![CDATA[47214]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hansen_Christopher_70x70.jpg.jpg]]></image>
    <date><![CDATA[October 04, 2012]]></date>
</item><item>
    <title><![CDATA[11 mobile startups that will change marketing]]></title>
    <link>http://www.imediaconnection.com/content/32740.asp</link>
    <description><![CDATA[The iMedia community has spoken: Here are the best mobile startups in the media and marketing landscape. What can they do for you?]]></description>
    <author><![CDATA[Kyle Montero ]]></author>
    <authorid><![CDATA[41943]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_montero_kyle_70x70.jpg]]></image>
    <date><![CDATA[September 24, 2012]]></date>
</item><item>
    <title><![CDATA[The best and worst uses of coupon QR codes]]></title>
    <link>http://www.imediaconnection.com/content/32673.asp</link>
    <description><![CDATA[Both QR codes and coupons are an easy way to market your product and increase sales traffic. Take a look at how these companies combined the two.]]></description>
    <author><![CDATA[Brittany Bentz ]]></author>
    <authorid><![CDATA[47611]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Bentz_Brittany_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2012]]></date>
</item><item>
    <title><![CDATA[Why mobile is not for branding]]></title>
    <link>http://www.imediaconnection.com/content/32570.asp</link>
    <description><![CDATA[Mobile is not a branding tool --&nbsp;but it is the great game changer for direct response marketing. Here's why.]]></description>
    <author><![CDATA[Todd Ulise ]]></author>
    <authorid><![CDATA[13074]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ulise_todd_70x70.jpg]]></image>
    <date><![CDATA[September 06, 2012]]></date>
</item><item>
    <title><![CDATA[6 ways brands can achieve mobile ROI]]></title>
    <link>http://www.imediaconnection.com/content/32631.asp</link>
    <description><![CDATA[Mobile adoption is happening at record speed, yet mobile revenue has a long way to go to catch up. Here are the key factors to consider when building your campaign. ]]></description>
    <author><![CDATA[Ludo Collin]]></author>
    <authorid><![CDATA[48653]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Collin__Ludo_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2012]]></date>
</item><item>
    <title><![CDATA[Mobile tips for reaching travelers ]]></title>
    <link>http://www.imediaconnection.com/content/32546.asp</link>
    <description><![CDATA[Delivering a personalized, engaging experience to on-the-go consumers is challenging. Here's how to assure your recommendations make sense and get noticed.]]></description>
    <author><![CDATA[Millie Park ]]></author>
    <authorid><![CDATA[45489]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Park_Millie_70x70.jpg]]></image>
    <date><![CDATA[August 30, 2012]]></date>
</item><item>
    <title><![CDATA[6 design considerations for touch tech]]></title>
    <link>http://www.imediaconnection.com/content/32568.asp</link>
    <description><![CDATA[The touch paradigm is fundamentally altering when, where, and how we interact with brands. Here's how to design for a future where touch will rule.]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <date><![CDATA[August 30, 2012]]></date>
</item><item>
    <title><![CDATA[5 barriers to mobile ad success]]></title>
    <link>http://www.imediaconnection.com/content/32547.asp</link>
    <description><![CDATA[Big obstacles are cutting off the path to effective mobile campaigns. Read on for a quick-fix guide to these vexing problems.]]></description>
    <author><![CDATA[David Petersen ]]></author>
    <authorid><![CDATA[47303]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_peterson_david_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2012]]></date>
</item><item>
    <title><![CDATA[A hard and fast guide to going mobile ]]></title>
    <link>http://www.imediaconnection.com/content/32422.asp</link>
    <description><![CDATA[If you're an online retailer and not already selling in the mobile marketplace, you are falling grievously behind your competition. Here's how to catch up fast.]]></description>
    <author><![CDATA[Joseph Bruemmer]]></author>
    <authorid><![CDATA[46329]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Bruemmer_Joseph_70x70.jpg.jpg]]></image>
    <date><![CDATA[August 20, 2012]]></date>
</item><item>
    <title><![CDATA[4 ways mobile rich media can boost brand loyalty]]></title>
    <link>http://www.imediaconnection.com/content/32421.asp</link>
    <description><![CDATA[Real mobile marketing ROI is achieved when you tackle the medium in a few smart, targeted ways. Ensure a rich customer experience with this no-nonsense guide.]]></description>
    <author><![CDATA[Matevz Klanjsek]]></author>
    <authorid><![CDATA[44519]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_klanjsek_Matevz_70x70.jpg]]></image>
    <date><![CDATA[August 16, 2012]]></date>
</item><item>
    <title><![CDATA[Why Google dependency is hurting your brand]]></title>
    <link>http://www.imediaconnection.com/content/32404.asp</link>
    <description><![CDATA[Google doesn't create demand; it organizes and captures existing demand. Here's why you need to diversify your marketing efforts beyond the search giant.]]></description>
    <author><![CDATA[Ken Robbins]]></author>
    <authorid><![CDATA[45644]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Robbins_Ken_70x70.jpg]]></image>
    <date><![CDATA[August 08, 2012]]></date>
</item><item>
    <title><![CDATA[How to use text-messaging to market your brand]]></title>
    <link>http://www.imediaconnection.com/content/32388.asp</link>
    <description><![CDATA[The average American sends or receives more than 500 texts per month, yet brands are just beginning to think of text-messaging as a valuable marketing tool. Here's how to make the most of this platform.]]></description>
    <author><![CDATA[Roni Haim]]></author>
    <authorid><![CDATA[47281]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Haim_Roni_70x70.jpg.jpg]]></image>
    <date><![CDATA[August 07, 2012]]></date>
</item><item>
    <title><![CDATA[How to manage clients' emerging tech expectations]]></title>
    <link>http://www.imediaconnection.com/content/32398.asp</link>
    <description><![CDATA[The breathtaking pace of digital can sometimes translate to a mismatch between what clients are demanding and what's actually possible. Here are strategies to help you connect the two. ]]></description>
    <author><![CDATA[AJ Vernet]]></author>
    <authorid><![CDATA[44024]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vernet_aj_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2012]]></date>
</item><item>
    <title><![CDATA[The basics of marketing through mobile music apps]]></title>
    <link>http://www.imediaconnection.com/content/32324.asp</link>
    <description><![CDATA[How do you speak to someone with their ears plugged? Mobile music offers both challenges and opportunities for brands. Consider these points.]]></description>
    <author><![CDATA[Scott Holmes]]></author>
    <authorid><![CDATA[45731]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_holmes_scott_70x70.jpg]]></image>
    <date><![CDATA[August 02, 2012]]></date>
</item><item>
    <title><![CDATA[5 steps to measuring success with mobile rich media]]></title>
    <link>http://www.imediaconnection.com/content/32310.asp</link>
    <description><![CDATA[Mobile rich media ads can deliver exceptional results, but success requires a well-orchestrated and monitored campaign. Follow these steps to ensure proper measurement.]]></description>
    <author><![CDATA[Elena Perez ]]></author>
    <authorid><![CDATA[28626]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Perez_Elena_70x70.jpg.jpg]]></image>
    <date><![CDATA[July 30, 2012]]></date>
</item><item>
    <title><![CDATA[4 ways to identify mobile click fraud]]></title>
    <link>http://www.imediaconnection.com/content/32195.asp</link>
    <description><![CDATA[As billions of ad dollars move to mobile, click fraud is becoming a serious issue. Here's how to spot it before losing tens of thousands of dollars per month.]]></description>
    <author><![CDATA[Shalom Berkovitz ]]></author>
    <authorid><![CDATA[46794]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Berkovitz_Shalom_70x70.jpg.jpg]]></image>
    <date><![CDATA[July 03, 2012]]></date>
</item><item>
    <title><![CDATA[The latest predictions for mobile's future]]></title>
    <link>http://www.imediaconnection.com/content/32188.asp</link>
    <description><![CDATA[Our industry questions the direction of mobile's future on a daily basis. Here's what some of digital's biggest names have to say about it. ]]></description>
    <author><![CDATA[Jeff Hasen]]></author>
    <authorid><![CDATA[9070]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hasen_jeff_70x70.jpg]]></image>
    <date><![CDATA[July 02, 2012]]></date>
</item><item>
    <title><![CDATA[The new marketing opportunities of mobile email]]></title>
    <link>http://www.imediaconnection.com/content/32073.asp</link>
    <description><![CDATA[Mobile emails play by a different set of rules than those accessed on a desktop, and they also offer new opportunities to marketers. Here's how to adapt.]]></description>
    <author><![CDATA[Josh Boaz ]]></author>
    <authorid><![CDATA[10897]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Boaz_Josh_70x70.jpg]]></image>
    <date><![CDATA[June 21, 2012]]></date>
</item><item>
    <title><![CDATA[3 brands that failed with QR codes]]></title>
    <link>http://www.imediaconnection.com/content/32038.asp</link>
    <description><![CDATA[QR codes have the potential to connect brands to consumers, but quite often, they fall short. Let's take a look at real-life examples of brands that failed to capitalize on the technology.]]></description>
    <author><![CDATA[Roger Marquis]]></author>
    <authorid><![CDATA[37878]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Marquis_Roger_70x70.jpg]]></image>
    <date><![CDATA[June 13, 2012]]></date>
</item><item>
    <title><![CDATA[5 tips for creating tablet apps that people love]]></title>
    <link>http://www.imediaconnection.com/content/31986.asp</link>
    <description><![CDATA[Many marketers are looking for ways to extend their brands to the tablet, but most don't know how to create apps that drive results. Here's how. ]]></description>
    <author><![CDATA[ Amanda Van Nuys]]></author>
    <authorid><![CDATA[44174 ]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Van_Nuys_Amanda_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2012]]></date>
</item><item>
    <title><![CDATA[How to boost your mobile app's popularity]]></title>
    <link>http://www.imediaconnection.com/content/31926.asp</link>
    <description><![CDATA[With thousands of new apps cropping up every month, getting yours noticed requires a sound marketing strategy. Here's how to leverage word of mouth to elevate your app above the rest.]]></description>
    <author><![CDATA[Assaf Kolirin ]]></author>
    <authorid><![CDATA[46386]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kolirin__Assaf_70x70.jpg.jpg]]></image>
    <date><![CDATA[June 04, 2012]]></date>
</item><item>
    <title><![CDATA[Email cadence: How much is too much?]]></title>
    <link>http://www.imediaconnection.com/content/31915.asp</link>
    <description><![CDATA[If you send more email, you might make more money. Then again, you might destroy your reputation and revenue stream. Here's how to know what email pace is right for your customers.]]></description>
    <author><![CDATA[Justin Williams ]]></author>
    <authorid><![CDATA[46655]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_justin_70x70.jpg.jpg]]></image>
    <date><![CDATA[May 31, 2012]]></date>
</item><item>
    <title><![CDATA[10 companies driving the SoLoMo revolution]]></title>
    <link>http://www.imediaconnection.com/content/31777.asp</link>
    <description><![CDATA[Is SoLoMo a truly revolutionary concept or a reheated take on an old idea? To know, we must first examine what's happening in the space. Here's our guide to the social, mobile, local phenomenon.]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70.jpg]]></image>
    <date><![CDATA[May 17, 2012]]></date>
</item><item>
    <title><![CDATA[How to deal with your client's app obsession]]></title>
    <link>http://www.imediaconnection.com/content/31776.asp</link>
    <description><![CDATA[Clients are obsessed with apps, and agencies are forced to deliver them on a whim. Here's how to walk the line between delivering cutting-edge technology and maintaining business objectives.]]></description>
    <author><![CDATA[AJ Vernet]]></author>
    <authorid><![CDATA[44024]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vernet_aj_70.jpg]]></image>
    <date><![CDATA[May 16, 2012]]></date>
</item><item>
    <title><![CDATA[20 ways to use QR codes correctly]]></title>
    <link>http://www.imediaconnection.com/content/31742.asp</link>
    <description><![CDATA[Alone, QR codes are never the answer. Here's how&nbsp;to incorporate them&nbsp;meaningfully into a broader&nbsp;marketing strategy.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <date><![CDATA[May 10, 2012]]></date>
</item><item>
    <title><![CDATA[How to jump-start your transition to mobile]]></title>
    <link>http://www.imediaconnection.com/content/31669.asp</link>
    <description><![CDATA[Mobile purchases doubled this past holiday season, and 425 million users currently access Facebook via wireless. These numbers prove what many marketers already know -- success depends on joining consumers in the mobile space. Here's why.]]></description>
    <author><![CDATA[Jonathan Levitt]]></author>
    <authorid><![CDATA[46321]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_levitt_jonathan_70x70.jpg]]></image>
    <date><![CDATA[May 07, 2012]]></date>
</item><item>
    <title><![CDATA[4 ways to monetize your mobile site]]></title>
    <link>http://www.imediaconnection.com/content/31629.asp</link>
    <description><![CDATA[The mobile web is a disruptive, ever-changing landscape, and building a mobile site is an expensive project. Here are four ways to recoup your investment by ensuring high CPM rates.]]></description>
    <author><![CDATA[Scott Swanson ]]></author>
    <authorid><![CDATA[28129]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_swanson_scott_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2012]]></date>
</item><item>
    <title><![CDATA[New challenges in reaching the mobile customer]]></title>
    <link>http://www.imediaconnection.com/content/31612.asp</link>
    <description><![CDATA[The devices and methods that consumers use to access media and content are undergoing a seismic shift. Consider these marketing implications.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[April 25, 2012]]></date>
</item><item>
    <title><![CDATA[How Siri is going to completely change your job]]></title>
    <link>http://www.imediaconnection.com/content/31603.asp</link>
    <description><![CDATA[If you think you can ignore something as big as Siri from a company as big as Apple, think again. Here's how to prepare for the coming revolution.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <date><![CDATA[April 25, 2012]]></date>
</item><item>
    <title><![CDATA[How to curb mobile advertising's "creepy" factor]]></title>
    <link>http://www.imediaconnection.com/content/31552.asp</link>
    <description><![CDATA[If mobile advertising can provide information and convenience, it's more likely to be viewed as a tool rather than an adversary. Here's how marketers need to shift their mindsets.]]></description>
    <author><![CDATA[Matt Grebow]]></author>
    <authorid><![CDATA[45872]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Grebow_Matt_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2012]]></date>
</item><item>
    <title><![CDATA[9 brands taking Pinterest by storm]]></title>
    <link>http://www.imediaconnection.com/content/31534.asp</link>
    <description><![CDATA[Pinterest has captivated millions of people since it exploded on the scene. Here are several examples of how brands are successfully using the platform. ]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478 ]]></authorid>
    <section><![CDATA[Social Media]]></section>
    <sectionurl><![CDATA[/socialmedia/5632.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[April 23, 2012]]></date>
</item><item>
    <title><![CDATA[Why video is the new TV]]></title>
    <link>http://www.imediaconnection.com/content/31491.asp</link>
    <description><![CDATA[TV has been removed from our vocabulary, and online video has taken its spot. Here's why you should invest in video or risk falling out of touch with consumer consumption habits.]]></description>
    <author><![CDATA[Dan Albert ]]></author>
    <authorid><![CDATA[30345]]></authorid>
    <section><![CDATA[Video]]></section>
    <sectionurl><![CDATA[/itv/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Albert_Dan_70x70.jpg]]></image>
    <date><![CDATA[April 19, 2012]]></date>
</item><item>
    <title><![CDATA[Crucial new developments in mobile privacy]]></title>
    <link>http://www.imediaconnection.com/content/31519.asp</link>
    <description><![CDATA[The mobile industry is facing growing scrutiny around privacy concerns. Here are the latest updates on the issue that all marketers need to know.]]></description>
    <author><![CDATA[Wikus Engelbrecht ]]></author>
    <authorid><![CDATA[45418]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_engebrecht_wikus_70x70.jpg]]></image>
    <date><![CDATA[April 18, 2012]]></date>
</item><item>
    <title><![CDATA[The future of m-commerce]]></title>
    <link>http://www.imediaconnection.com/content/31501.asp</link>
    <description><![CDATA[The lack of a superior user experience design (UXD) is the biggest hurdle we face as we move toward a truly mobile future. Here's how "thinking mobile first" will help increase transactional behavior on your site. ]]></description>
    <author><![CDATA[Scott Holmes]]></author>
    <authorid><![CDATA[45731]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_holmes_scott_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2012]]></date>
</item><item>
    <title><![CDATA[A marketer's guide to mobile display advertising]]></title>
    <link>http://www.imediaconnection.com/content/31477.asp</link>
    <description><![CDATA[Mobile poses many challenges and considerations for digital marketers. Read on for help navigating this increasingly competitive platform. ]]></description>
    <author><![CDATA[Andrew Ettinger ]]></author>
    <authorid><![CDATA[2345]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ettinger_andrew_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2012]]></date>
</item><item>
    <title><![CDATA[Hot mobile purchasing trends you need to know]]></title>
    <link>http://www.imediaconnection.com/content/31467.asp</link>
    <description><![CDATA[Mobile purchases are expected to reach $170 billion by 2015, and failing to engage these shoppers will be an amateur�s mistake. Here�s a guide to mobile shopping habits to ensure online retail success.]]></description>
    <author><![CDATA[John Squire ]]></author>
    <authorid><![CDATA[15631]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Squire_John_70x70.jpg]]></image>
    <date><![CDATA[April 13, 2012]]></date>
</item><item>
    <title><![CDATA[A guide to a new breed of coupons]]></title>
    <link>http://www.imediaconnection.com/content/31466.asp</link>
    <description><![CDATA[As old-school couponing gives way to more effective mobile couponing and proximity advertising techniques, everyone wins. Here's what you need to know to benefit from this exciting shift.]]></description>
    <author><![CDATA[Alex Romanov ]]></author>
    <authorid><![CDATA[45652]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Romanov_Alex_70x70.jpg]]></image>
    <date><![CDATA[April 11, 2012]]></date>
</item><item>
    <title><![CDATA[What we mean by "mobile"]]></title>
    <link>http://www.imediaconnection.com/content/31471.asp</link>
    <description><![CDATA[As mobile's value in the digital marketing mix continues to grow, it remains without a concrete definition. Find out why marketers need to get on the same page.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2012]]></date>
</item><item>
    <title><![CDATA[Why ecommerce is critical for marketers]]></title>
    <link>http://www.imediaconnection.com/content/31275.asp</link>
    <description><![CDATA[Sites utilizing ecommerce have gained an essential role in the marketing mix, reaching consumers at the highest point of purchase intent. Here's why you should be rethinking retail.]]></description>
    <author><![CDATA[Jake Bailey]]></author>
    <authorid><![CDATA[37273]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bailey_jake_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2012]]></date>
</item><item>
    <title><![CDATA[5 advantages of corporate-branded apps]]></title>
    <link>http://www.imediaconnection.com/content/31272.asp</link>
    <description><![CDATA[Organic brand advocacy is difficult to achieve, but an emerging method allows companies to seep into consumers' minds. Here's why you should launch a branded app.]]></description>
    <author><![CDATA[Chad Udell ]]></author>
    <authorid><![CDATA[45317]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Udell_Chad_70x70.jpg]]></image>
    <date><![CDATA[March 22, 2012]]></date>
</item><item>
    <title><![CDATA[5 tips to monetize mobile]]></title>
    <link>http://www.imediaconnection.com/content/31249.asp</link>
    <description><![CDATA[Despite widespread mobile adoption, many leading digital companies are failing to realize their mobile monetization efforts. Here's how to access the profitable world of mobile.]]></description>
    <author><![CDATA[Mandar Shinde ]]></author>
    <authorid><![CDATA[45072]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Shinde_Mandar_70x70.jpg]]></image>
    <date><![CDATA[March 21, 2012]]></date>
</item><item>
    <title><![CDATA[The 5 worst mobile websites]]></title>
    <link>http://www.imediaconnection.com/content/31232.asp</link>
    <description><![CDATA[A mobile site should not be an afterthought to&nbsp;a mobile app or&nbsp;the same exact experience packed into a sardine tin. Read ahead for the&nbsp;biggest offenders.]]></description>
    <author><![CDATA[Eric Anderson ]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2012]]></date>
</item><item>
    <title><![CDATA[How marketers can use NFC]]></title>
    <link>http://www.imediaconnection.com/content/31200.asp</link>
    <description><![CDATA[A lot of marketers have no clue what near field communication is, but savvy insiders are beginning to unlock its potential. Here's a cutting-edge guide to NFC&nbsp;to&nbsp;lift your brand's profile.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70(1).jpg]]></image>
    <date><![CDATA[March 12, 2012]]></date>
</item><item>
    <title><![CDATA[Why MVS is the new QR]]></title>
    <link>http://www.imediaconnection.com/content/31189.asp</link>
    <description><![CDATA[With the advent of mobile visual search, QR codes could be nearing their demise. Read on for their failures and what it means for the future of mobile tagging.]]></description>
    <author><![CDATA[Jon Barocas]]></author>
    <authorid><![CDATA[45011]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Barocas_Jon_70x70.jpg]]></image>
    <date><![CDATA[March 08, 2012]]></date>
</item><item>
    <title><![CDATA[14 intriguing ways to use QR codes]]></title>
    <link>http://www.imediaconnection.com/content/31159.asp</link>
    <description><![CDATA[While controversial, QR codes remain a hot topic in the digital marketing sphere. Here are 14 examples of the most&nbsp;unique QR codes yet.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[March 08, 2012]]></date>
</item><item>
    <title><![CDATA[How to avoid mobile app failure]]></title>
    <link>http://www.imediaconnection.com/content/31135.asp</link>
    <description><![CDATA[A half-baked mobile app can stain your brand's image and dissuade valuable consumers. Here are five simple steps to follow for surefire mobile app success.]]></description>
    <author><![CDATA[Sri Ramanathan]]></author>
    <authorid><![CDATA[45064]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Ramanathan_Sriram_70x70.jpg]]></image>
    <date><![CDATA[March 07, 2012]]></date>
</item><item>
    <title><![CDATA[4 tips to engage the mobile social consumer]]></title>
    <link>http://www.imediaconnection.com/content/31073.asp</link>
    <description><![CDATA[As social interactions play an increasingly large role in mobile use, it's time for marketers to prepare a "mobile social" strategy. Here are tips to engaging the consumer on the go.]]></description>
    <author><![CDATA[Molly Glover Gallatin ]]></author>
    <authorid><![CDATA[6875]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_glover_gallatin__molly_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2012]]></date>
</item><item>
    <title><![CDATA[How to focus your mobile campaign]]></title>
    <link>http://www.imediaconnection.com/content/31023.asp</link>
    <description><![CDATA[Launching a mobile campaign without knowledge of consumption trends is shooting for a bull's-eye in the dark. Read on to ensure sure-fire mobile success.]]></description>
    <author><![CDATA[Ky Harlin ]]></author>
    <authorid><![CDATA[44909]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harlin_ky_70x70.jpg]]></image>
    <date><![CDATA[February 24, 2012]]></date>
</item><item>
    <title><![CDATA[7 basic rules for SMS marketing]]></title>
    <link>http://www.imediaconnection.com/content/30998.asp</link>
    <description><![CDATA[SMS is the only mobile app that is compatible with 99.9 percent of your audience's mobile phones. Here's how to use it to your advantage, without alienating customers.]]></description>
    <author><![CDATA[Pavel Webb]]></author>
    <authorid><![CDATA[44694]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Webb_Pavel_70x70.jpg]]></image>
    <date><![CDATA[February 14, 2012]]></date>
</item><item>
    <title><![CDATA[How to master "in the moment" mobile marketing]]></title>
    <link>http://www.imediaconnection.com/content/30997.asp</link>
    <description><![CDATA[Mobile consumers are moving targets, and marketers employing a unidirectional approach are missing the mark. Here are the four fundamental tips to tapping the full potential of mobile marketing.]]></description>
    <author><![CDATA[Scott Forshay ]]></author>
    <authorid><![CDATA[44641]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_forshay_scott_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2012]]></date>
</item><item>
    <title><![CDATA[How to get mobile commerce right]]></title>
    <link>http://www.imediaconnection.com/content/30992.asp</link>
    <description><![CDATA[Succeeding in mobile commerce requires more effort than just pushing out your web content to a connected device. Read about how consumer behavior and expectations, geo-targeting, and follow-up communication are all part of the winning m-commerce formula. ]]></description>
    <author><![CDATA[Jim Wehmann]]></author>
    <authorid><![CDATA[44841]]></authorid>
    <section><![CDATA[Email]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wehmann_Jim_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2012]]></date>
</item><item>
    <title><![CDATA[A marketer's guide to engaging the tablet user ]]></title>
    <link>http://www.imediaconnection.com/content/30870.asp</link>
    <description><![CDATA[The tablet's popularity proves it's a viable marketing channel not to be ignored. Read this article to better understand what makes the tablet different from other devices, and learn how to leverage&nbsp;it as a critical piece of your mobile marketing strategy.]]></description>
    <author><![CDATA[Doug Heise]]></author>
    <authorid><![CDATA[39514]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_heise_doug_70x70.jpg]]></image>
    <date><![CDATA[January 24, 2012]]></date>
</item><item>
    <title><![CDATA[What the death of Flash means for mobile's future]]></title>
    <link>http://www.imediaconnection.com/content/30826.asp</link>
    <description><![CDATA[The abandonment of Flash is an important milestone for mobile. Read about&nbsp;how HTML5 will help the industry reach new heights.]]></description>
    <author><![CDATA[Matevz Klanjsek]]></author>
    <authorid><![CDATA[44519]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_klanjsek_Matevz_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2012]]></date>
</item><item>
    <title><![CDATA[What Apple's new phase-out means for mobile marketers]]></title>
    <link>http://www.imediaconnection.com/content/30829.asp</link>
    <description><![CDATA[The unique device identifier allows most developers to track users across mobile apps. Without it, mobile marketers must find alternative ways to monitor use. Read ahead to understand Apple's decision and discover new ways to track app users.]]></description>
    <author><![CDATA[Peter Hamilton]]></author>
    <authorid><![CDATA[41675]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Hamilton_Peter_70x70.jpg]]></image>
    <date><![CDATA[January 19, 2012]]></date>
</item><item>
    <title><![CDATA[Why your mobile apps are failing]]></title>
    <link>http://www.imediaconnection.com/content/30769.asp</link>
    <description><![CDATA[Without proper development and execution, a mobile app is a virtual pet rock. Here are five basic steps to ensure continued user engagement and return.]]></description>
    <author><![CDATA[Andy Lynn]]></author>
    <authorid><![CDATA[44221]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lynn_Andy_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2012]]></date>
</item><item>
    <title><![CDATA[What the growth of Android means for marketers]]></title>
    <link>http://www.imediaconnection.com/content/30745.asp</link>
    <description><![CDATA[Android reigns as the platform of choice for consumers, making it imperative that digital advertisers look beyond just having an iPhone app. Consider these hot new mobile marketing opportunities.]]></description>
    <author><![CDATA[Inman Breaux]]></author>
    <authorid><![CDATA[44229]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/breaux_inman_70x70.jpg]]></image>
    <date><![CDATA[January 10, 2012]]></date>
</item><item>
    <title><![CDATA[7 steps to a rockin' mobile website]]></title>
    <link>http://www.imediaconnection.com/content/30733.asp</link>
    <description><![CDATA[According to Gartner, by 2013, mobile devices will surpass PCs as the primary channel for web access. Here's how to launch a great mobile site or revamp your current one.]]></description>
    <author><![CDATA[Jim Somers]]></author>
    <authorid><![CDATA[43639]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Somers_Jim_70x70.jpg]]></image>
    <date><![CDATA[January 05, 2012]]></date>
</item><item>
    <title><![CDATA[The uncertain future of the QR code]]></title>
    <link>http://www.imediaconnection.com/content/30721.asp</link>
    <description><![CDATA[Will the future show that QR codes are just a passing advertising fad, or a viable direct response mechanism? It's up to marketers to determine the fate of the QR code. Here's why.]]></description>
    <author><![CDATA[Roger Marquis]]></author>
    <authorid><![CDATA[37878]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Marquis_Roger_70x70.jpg]]></image>
    <date><![CDATA[January 03, 2012]]></date>
</item><item>
    <title><![CDATA[Why mobile advertising isn't working for you]]></title>
    <link>http://www.imediaconnection.com/content/30669.asp</link>
    <description><![CDATA[Fragmentation, outdated ideas, and erratic executions have killed the growth of mobile advertising. Here's how to revive your marketing campaign.]]></description>
    <author><![CDATA[Srini Dharmaji]]></author>
    <authorid><![CDATA[35824]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dharmaji_srini_70(1).jpg]]></image>
    <date><![CDATA[January 03, 2012]]></date>
</item><item>
    <title><![CDATA[3 new ad units you can't ignore]]></title>
    <link>http://www.imediaconnection.com/content/30667.asp</link>
    <description><![CDATA[Mobile video advertising is an increasingly vital aspect of many brands' marketing programs. Here are the up-and-coming ad units you need to know.]]></description>
    <author><![CDATA[Nickhil Jakatdar]]></author>
    <authorid><![CDATA[43044]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jakatdar_nickhil_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2011]]></date>
</item><item>
    <title><![CDATA[10 mobile trends that have reshaped our industry]]></title>
    <link>http://www.imediaconnection.com/content/30698.asp</link>
    <description><![CDATA[It's been quite a year for mobile, and 2012 promises to be just as exciting. From the introduction of "superphones" to patent wars and data caps, here are 10 trends that stand out.]]></description>
    <author><![CDATA[Josh Lovison]]></author>
    <authorid><![CDATA[19085]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/email/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lovison_josh_70x70.jpg]]></image>
    <date><![CDATA[December 14, 2011]]></date>
</item><item>
    <title><![CDATA[5 signs your mobile strategy is failing]]></title>
    <link>http://www.imediaconnection.com/content/30652.asp</link>
    <description><![CDATA[It's dangerous to approach mobile advertising in the same way as other media. Here are indicators that your mobile strategy needs help.]]></description>
    <author><![CDATA[Monica Ho]]></author>
    <authorid><![CDATA[40189]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ho_monica_70x70.jpg]]></image>
    <date><![CDATA[December 13, 2011]]></date>
</item><item>
    <title><![CDATA[A beginner's guide to mobile ad networks]]></title>
    <link>http://www.imediaconnection.com/content/30547.asp</link>
    <description><![CDATA[Mobile advertising isn't that different from other forms of online marketing. In fact, if you're already familiar with major web advertising channels and ad networks, you'll be a pro on mobile in no time. Here's how.]]></description>
    <author><![CDATA[Peter Hamilton]]></author>
    <authorid><![CDATA[41675]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Hamilton_Peter_70x70.jpg]]></image>
    <date><![CDATA[November 29, 2011]]></date>
</item><item>
    <title><![CDATA[The best mobile campaigns of 2011]]></title>
    <link>http://www.imediaconnection.com/content/30579.asp</link>
    <description><![CDATA[The most successful mobile marketing campaigns of the year aren't the ones you might think. Learn how these brands leveraged mobile as an integrated, multi-channel engagement vehicle.]]></description>
    <author><![CDATA[Chris Wayman]]></author>
    <authorid><![CDATA[44036]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wayman_Chris_70x70.jpg]]></image>
    <date><![CDATA[November 28, 2011]]></date>
</item><item>
    <title><![CDATA[How to avoid falling in the mobile generation gap]]></title>
    <link>http://www.imediaconnection.com/content/30438.asp</link>
    <description><![CDATA[Gaining real traction on the mobile web can be difficult. Here are some tips to understanding the three generations of media consumers.]]></description>
    <author><![CDATA[Peter C. Horan ]]></author>
    <authorid><![CDATA[2162]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_horan_peter_70x70.jpg]]></image>
    <date><![CDATA[November 16, 2011]]></date>
</item><item>
    <title><![CDATA[The mobile optimization strategy every brand must employ]]></title>
    <link>http://www.imediaconnection.com/content/30374.asp</link>
    <description><![CDATA[Nearly half of all mobile searches on Google and Bing are local, which is why forward-thinking brand marketers are currently investing in optimizing their presences in this arena. Here's how you can too.]]></description>
    <author><![CDATA[Jason Kreidman]]></author>
    <authorid><![CDATA[40839]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kreidman_jason_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2011]]></date>
</item><item>
    <title><![CDATA[5 essentials for mobile-local search ]]></title>
    <link>http://www.imediaconnection.com/content/30348.asp</link>
    <description><![CDATA[Keeping your SMB business listings and profile pages seamless is crucial if you want to be on the same playing field with the megabrands. Make your mobile pages search friendly with these must-haves.<BR>]]></description>
    <author><![CDATA[Monica Ho]]></author>
    <authorid><![CDATA[40189]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ho_monica_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2011]]></date>
</item><item>
    <title><![CDATA[The 5 essentials to launching a mobile campaign]]></title>
    <link>http://www.imediaconnection.com/content/30205.asp</link>
    <description><![CDATA[Mobile advertising is accessible to any business, large or small. But having a good campaign is crucial. Use this checklist to make sure you're on the right track.]]></description>
    <author><![CDATA[Shawn Scheuer]]></author>
    <authorid><![CDATA[40913]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Scheuer_Shawn_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2011]]></date>
</item><item>
    <title><![CDATA[Why the QR code is failing]]></title>
    <link>http://www.imediaconnection.com/content/30267.asp</link>
    <description><![CDATA[The current uses of QR codes are just not cutting it. Find out why these tools&nbsp;aren't working and how they can be redeemed.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70-new.jpg]]></image>
    <date><![CDATA[October 14, 2011]]></date>
</item><item>
    <title><![CDATA[CRM tips for better mobile engagement]]></title>
    <link>http://www.imediaconnection.com/content/30169.asp</link>
    <description><![CDATA[It's time for a crash course in mobile customer relationship management. Use these eight tips for the best results. ]]></description>
    <author><![CDATA[Virginie Glaenzer ]]></author>
    <authorid><![CDATA[38952]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_glaenzer_virginie_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2011]]></date>
</item><item>
    <title><![CDATA[Building a mobile app that scores with fans]]></title>
    <link>http://www.imediaconnection.com/content/30094.asp</link>
    <description><![CDATA[For anyone tackling the task of designing an app for any kind of fan, here are some things that could spare you from a lot of hate mail.]]></description>
    <author><![CDATA[Laura Porto Stockwell]]></author>
    <authorid><![CDATA[40539]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stockwell_laura_70x70.jpg]]></image>
    <date><![CDATA[September 27, 2011]]></date>
</item><item>
    <title><![CDATA[Reasons the QR code is not dead]]></title>
    <link>http://www.imediaconnection.com/content/30047.asp</link>
    <description><![CDATA[People love to pick on the humble QR code. But marketers dismiss this simple little tool at their own peril. Here's why the QR code will succeed -- if marketers let it.]]></description>
    <author><![CDATA[Eric Anderson]]></author>
    <authorid><![CDATA[29892]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anderson_eric_70x70.jpg]]></image>
    <date><![CDATA[September 26, 2011]]></date>
</item><item>
    <title><![CDATA[Why your mobile site shouldn't be "Flashy"]]></title>
    <link>http://www.imediaconnection.com/content/30039.asp</link>
    <description><![CDATA[Marketers are inundated with mobile branding choices these days, but maybe the "less is more" adage is the best approach. Here's how to structure your mobile site for search and usability -- without Flash.]]></description>
    <author><![CDATA[Monica Ho]]></author>
    <authorid><![CDATA[40189]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ho_monica_70x70.jpg]]></image>
    <date><![CDATA[September 22, 2011]]></date>
</item><item>
    <title><![CDATA[3 considerations for effective location-based marketing ]]></title>
    <link>http://www.imediaconnection.com/content/30013.asp</link>
    <description><![CDATA[Marketers today are being forced to think about consumers' whereabouts in completely new ways. Here are three points to consider for any location-based mobile initiative.]]></description>
    <author><![CDATA[Dave Lawson ]]></author>
    <authorid><![CDATA[37909]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lawson_dave_70x70.jpg]]></image>
    <date><![CDATA[September 20, 2011]]></date>
</item><item>
    <title><![CDATA[How to ensure your website works on any device]]></title>
    <link>http://www.imediaconnection.com/content/30024.asp</link>
    <description><![CDATA[Only a quarter of all phones in the world are smartphones, which means 75 percent of people are struggling to see your mobile site. Responsive design can help ensure your message reaches everyone -- whether on an iPhone, a tablet, or a flip phone.]]></description>
    <author><![CDATA[Tara Loosvelt ]]></author>
    <authorid><![CDATA[39557]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_loosvelt_tara_70x70.jpg]]></image>
    <date><![CDATA[September 20, 2011]]></date>
</item><item>
    <title><![CDATA[8 tips for successfully launching a web app]]></title>
    <link>http://www.imediaconnection.com/content/29973.asp</link>
    <description><![CDATA[To create a winning web application, you need to have all your assets in line. Follow these steps to streamline the process. ]]></description>
    <author><![CDATA[Patrick Emmons]]></author>
    <authorid><![CDATA[38017]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_emmons_patrick_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2011]]></date>
</item><item>
    <title><![CDATA[How to elevate your event with mobile]]></title>
    <link>http://www.imediaconnection.com/content/29842.asp</link>
    <description><![CDATA[By taking advantage of mobile engagement, you can make meaningful connections with the audience. Use this article as the launch pad for your mobile event strategy.]]></description>
    <author><![CDATA[Dorrian Porter ]]></author>
    <authorid><![CDATA[40201]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_porter_dorrian_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2011]]></date>
</item><item>
    <title><![CDATA[The right way to use QR codes  ]]></title>
    <link>http://www.imediaconnection.com/content/29784.asp</link>
    <description><![CDATA[Consumers have finally begun to embrace QR codes as an advertising medium. Find out how you can create a campaign that can't be overlooked. ]]></description>
    <author><![CDATA[Brad Blumberg ]]></author>
    <authorid><![CDATA[40248]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_blumberg_brad_70x70.jpg]]></image>
    <date><![CDATA[August 31, 2011]]></date>
</item><item>
    <title><![CDATA[4 mobile lessons big brands can learn from startups]]></title>
    <link>http://www.imediaconnection.com/content/29731.asp</link>
    <description><![CDATA[More and more big brands are building mobile campaigns, but many of them don't represent substantial solutions for their customers. Here's where they're going wrong.]]></description>
    <author><![CDATA[Adam Grenier]]></author>
    <authorid><![CDATA[10458]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_grenier_adam_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2011]]></date>
</item><item>
    <title><![CDATA[5 ways to use mobile barcodes (before they're obsolete)]]></title>
    <link>http://www.imediaconnection.com/content/29736.asp</link>
    <description><![CDATA[Mobile barcodes are everywhere. Here are the smart ways to make use of this option while it is still relevant.]]></description>
    <author><![CDATA[Tony Felice]]></author>
    <authorid><![CDATA[27776]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_felice_tony_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2011]]></date>
</item><item>
    <title><![CDATA[The mobile readiness checklist for marketers ]]></title>
    <link>http://www.imediaconnection.com/content/29735.asp</link>
    <description><![CDATA[The case has already been made -- mobile is here to stay. So now what? Here's a list of practical considerations to weigh before unleashing your strategy. ]]></description>
    <author><![CDATA[Shehryar Khan ]]></author>
    <authorid><![CDATA[37184]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_khan_shehryar_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2011]]></date>
</item><item>
    <title><![CDATA[Understanding your customer's mobile device in 4 steps]]></title>
    <link>http://www.imediaconnection.com/content/29647.asp</link>
    <description><![CDATA[There is tremendous potential in mobile marketing, but it can also be a path to customer alienation. Learn how brands succeeded with their mobile campaigns, and how you can too.]]></description>
    <author><![CDATA[Dakota Sullivan]]></author>
    <authorid><![CDATA[523]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sullivan_dakota_70x70.JPG]]></image>
    <date><![CDATA[August 09, 2011]]></date>
</item><item>
    <title><![CDATA[3 easy steps to mobile marketing success]]></title>
    <link>http://www.imediaconnection.com/content/29550.asp</link>
    <description><![CDATA[So, you think you can use traditional online methods for your new mobile campaign? Think again. Read this checklist before you launch.]]></description>
    <author><![CDATA[Scott Swanson]]></author>
    <authorid><![CDATA[28129]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_swanson_scott_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2011]]></date>
</item><item>
    <title><![CDATA[The wrong way to use QR codes]]></title>
    <link>http://www.imediaconnection.com/content/29528.asp</link>
    <description><![CDATA[When digital was newer, it had to work harder to prove itself. It still should. Here's why there has never been a greater need to integrate disparate business goals, technologies, platforms, and messaging.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[July 19, 2011]]></date>
</item><item>
    <title><![CDATA[A better approach to mobile apps ]]></title>
    <link>http://www.imediaconnection.com/content/29525.asp</link>
    <description><![CDATA[Web apps have played second fiddle in the mobile budget for too long. Find out why these simple revelations will have your brand changing its tune. ]]></description>
    <author><![CDATA[Doug Heise]]></author>
    <authorid><![CDATA[39514]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_heise_doug_70x70.jpg]]></image>
    <date><![CDATA[July 15, 2011]]></date>
</item><item>
    <title><![CDATA[7 email tips for the small screen]]></title>
    <link>http://www.imediaconnection.com/content/29472.asp</link>
    <description><![CDATA[What worked for traditional email won't work with mobile. Here's what you should know about your subscribers' mobile devices before hitting the "send" button.]]></description>
    <author><![CDATA[Tom Sather]]></author>
    <authorid><![CDATA[39412]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sather_tom_70x70.jpg]]></image>
    <date><![CDATA[July 12, 2011]]></date>
</item><item>
    <title><![CDATA[5 simple rules for managing your own mobile platform]]></title>
    <link>http://www.imediaconnection.com/content/29473.asp</link>
    <description><![CDATA[Mobile campaigns are at their best when integrated into other marketing campaigns. Here are guidelines you can use to master this complex dance.]]></description>
    <author><![CDATA[Tania Tawil]]></author>
    <authorid><![CDATA[39386]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tawil_tania_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2011]]></date>
</item><item>
    <title><![CDATA[6 vital questions to ask before creating an app]]></title>
    <link>http://www.imediaconnection.com/content/29353.asp</link>
    <description><![CDATA[Mobile is undeniably huge right now, but there are multiple ways your brand can be involved. Before taking the dive, ask yourself, "Does an app make sense for my brand?"]]></description>
    <author><![CDATA[Ellis Watts]]></author>
    <authorid><![CDATA[39329]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_watts_ellis_70.jpg]]></image>
    <date><![CDATA[July 06, 2011]]></date>
</item><item>
    <title><![CDATA[6 tips on creating the best entertainment apps]]></title>
    <link>http://www.imediaconnection.com/content/29348.asp</link>
    <description><![CDATA[A successful app can propel a television show or movie into a whole new stratosphere of exposure. Here's how you can get started.]]></description>
    <author><![CDATA[Rex Cook]]></author>
    <authorid><![CDATA[39344]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cook_rex_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2011]]></date>
</item><item>
    <title><![CDATA[7 mobile shifts you need to be tracking]]></title>
    <link>http://www.imediaconnection.com/content/29410.asp</link>
    <description><![CDATA[Advances in mobile technology are rapidly changing the face of digital marketing. Here are several notable changes the industry has seen over the past six months.]]></description>
    <author><![CDATA[Josh Lovison]]></author>
    <authorid><![CDATA[19085]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lovison_josh_70x70.jpg]]></image>
    <date><![CDATA[June 27, 2011]]></date>
</item><item>
    <title><![CDATA[Tips for creating an accepted app]]></title>
    <link>http://www.imediaconnection.com/content/29233.asp</link>
    <description><![CDATA[With marketers releasing hundred of apps by the minute, great apps can be easily overlooked. Find out the surefire way to get your app accepted and downloaded. ]]></description>
    <author><![CDATA[Scott Michaels]]></author>
    <authorid><![CDATA[33087]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_michaels_scott_70x70.jpg]]></image>
    <date><![CDATA[June 07, 2011]]></date>
</item><item>
    <title><![CDATA[How to pick the right apps platform for your brand]]></title>
    <link>http://www.imediaconnection.com/content/29192.asp</link>
    <description><![CDATA[With so many smartphones flooding the market, here's why brands should thoroughly plan their mobile strategy before the app development process begins.]]></description>
    <author><![CDATA[Patrick Emmons]]></author>
    <authorid><![CDATA[38017]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_emmons_patrick_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2011]]></date>
</item><item>
    <title><![CDATA[5 awesome ways brands are using location-based marketing]]></title>
    <link>http://www.imediaconnection.com/content/29067.asp</link>
    <description><![CDATA[Here's why it's time for brands to test location-based marketing strategies, while customers are both curious and forgiving.]]></description>
    <author><![CDATA[Sonia Meisenheimer]]></author>
    <authorid><![CDATA[38016]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meisenhemier_sonia_70x70.jpg]]></image>
    <date><![CDATA[May 26, 2011]]></date>
</item><item>
    <title><![CDATA[The obvious mobile connection brands are overlooking]]></title>
    <link>http://www.imediaconnection.com/content/29094.asp</link>
    <description><![CDATA[The time is right to integrate mobile marketing and customer relationship management. Here's why.]]></description>
    <author><![CDATA[Eric Harber]]></author>
    <authorid><![CDATA[28600]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harber_eric_70x70.jpg]]></image>
    <date><![CDATA[May 24, 2011]]></date>
</item><item>
    <title><![CDATA[Do you really need an app to go mobile? ]]></title>
    <link>http://www.imediaconnection.com/content/28823.asp</link>
    <description><![CDATA[It seems like every business is building an app. Should yours? Discover the best ways to reach your customers through mobile.]]></description>
    <author><![CDATA[Patrick Emmons]]></author>
    <authorid><![CDATA[38017]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_emmons_pat_70.jpg]]></image>
    <date><![CDATA[April 27, 2011]]></date>
</item><item>
    <title><![CDATA[New insights into the future of mobile]]></title>
    <link>http://www.imediaconnection.com/content/28894.asp</link>
    <description><![CDATA[Watch as Ericsson's CTO, Hakan Eriksson, gives advice to marketers in the mobile space and a look into the future of wireless devices.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_110420_Hakan_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2011]]></date>
</item><item>
    <title><![CDATA[Location-based services: What to invest in, what to ignore]]></title>
    <link>http://www.imediaconnection.com/content/28814.asp</link>
    <description><![CDATA[Navigating the overpopulated world of LBS can be trying. iMedia sat down with a senior analyst from Internet2Go to help shed some light on the "LoMoSo" space. ]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2011]]></date>
</item><item>
    <title><![CDATA[10 rules for engaging mobile shoppers ]]></title>
    <link>http://www.imediaconnection.com/content/28777.asp</link>
    <description><![CDATA[Understanding how to reach mobile consumers is more important than ever. Use these common-sense tips to get your organization up to speed. ]]></description>
    <author><![CDATA[David Apple]]></author>
    <authorid><![CDATA[38065]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Apple_David_70x70.jpg]]></image>
    <date><![CDATA[April 05, 2011]]></date>
</item><item>
    <title><![CDATA[7 new ways brands can go mobile]]></title>
    <link>http://www.imediaconnection.com/content/28758.asp</link>
    <description><![CDATA[Mobile is growing and cutting-edge brands are gearing up to ride the wave. Avoid a wipeout and rise to the top by heeding these do's and don'ts&nbsp;of mobile marketing.]]></description>
    <author><![CDATA[Josh Lovison ]]></author>
    <authorid><![CDATA[19085]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lovison_josh_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2011]]></date>
</item><item>
    <title><![CDATA[How mobile gaming can boost your brand ]]></title>
    <link>http://www.imediaconnection.com/content/28733.asp</link>
    <description><![CDATA[Inexplicably, marketers have yet to really take advantage of the opportunities mobile gaming presents. Learn why you need to start investing -- and how to do so smartly.]]></description>
    <author><![CDATA[Tony Hoskins]]></author>
    <authorid><![CDATA[30022]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Hoskins-Tony-70.jpg]]></image>
    <date><![CDATA[March 28, 2011]]></date>
</item><item>
    <title><![CDATA[The road to a fantastic mobile website ]]></title>
    <link>http://www.imediaconnection.com/content/28673.asp</link>
    <description><![CDATA[When designing a mobile site for your business, how do you get the most bang for your buck? Follow this path.]]></description>
    <author><![CDATA[Linda Eskin ]]></author>
    <authorid><![CDATA[15132]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_eskin_linda_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2011]]></date>
</item><item>
    <title><![CDATA[5 ways to turn online feedback into high-yield leads]]></title>
    <link>http://www.imediaconnection.com/content/28677.asp</link>
    <description><![CDATA[Website feedback opens the door for creating high-value prospects that quickly fill the sales funnel and boost conversion rates. Follow these steps to make the most of such communications.<BR>]]></description>
    <author><![CDATA[Ariel Finkelstein]]></author>
    <authorid><![CDATA[37668]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Finkelstein_Ariel_70x70.jpg]]></image>
    <date><![CDATA[March 22, 2011]]></date>
</item><item>
    <title><![CDATA[Great ideas for extending your events with barcodes]]></title>
    <link>http://www.imediaconnection.com/content/28717.asp</link>
    <description><![CDATA[Live events are one of the greatest opportunities a brand has to reach its most dedicated audience. Find out what you can do to reach the audience beyond the big day. ]]></description>
    <author><![CDATA[Ed Jordan]]></author>
    <authorid><![CDATA[37568]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jordan_ed_70.jpg]]></image>
    <date><![CDATA[March 21, 2011]]></date>
</item><item>
    <title><![CDATA[7 ways to connect place-based media with mobile technology]]></title>
    <link>http://www.imediaconnection.com/content/28620.asp</link>
    <description><![CDATA[Place-based media enables marketers to reach their target demographics at moments of maximum influence. Find out how smart companies are employing pre-existing mobile tools to augment these connections. ]]></description>
    <author><![CDATA[Daniel Trigub]]></author>
    <authorid><![CDATA[36205]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/trigrub_daniel_70x70.jpg]]></image>
    <date><![CDATA[March 10, 2011]]></date>
</item><item>
    <title><![CDATA[6 steps for better mobile integration ]]></title>
    <link>http://www.imediaconnection.com/content/28582.asp</link>
    <description><![CDATA[Brands can't afford to treat mobile as a one-and-done marketing tactic. Follow these tips to better incorporate the channel into your ongoing marketing plan.]]></description>
    <author><![CDATA[Jeff Judge]]></author>
    <authorid><![CDATA[37070]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_judge_jeff_70.jpg]]></image>
    <date><![CDATA[March 09, 2011]]></date>
</item><item>
    <title><![CDATA[9 branded apps that people love ]]></title>
    <link>http://www.imediaconnection.com/content/28577.asp</link>
    <description><![CDATA[There is no predetermined formula for a successful branded app, but there are plenty of winners from which to take lessons. Consider these four distinct approaches to the app world, and meet the brands that pioneered them.]]></description>
    <author><![CDATA[Jennifer Marlo ]]></author>
    <authorid><![CDATA[35826]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Marlo_Jennifer_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2011]]></date>
</item><item>
    <title><![CDATA[How to design and develop for mobile sites]]></title>
    <link>http://www.imediaconnection.com/content/28537.asp</link>
    <description><![CDATA[Creating a mobile site is a necessary -- but often frustrating -- task for digital marketers. Take a look at this step-by-step guide to getting it right.]]></description>
    <author><![CDATA[Mark Simpson]]></author>
    <authorid><![CDATA[15927]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mark_Simpson_70x70.jpg]]></image>
    <date><![CDATA[February 24, 2011]]></date>
</item><item>
    <title><![CDATA[8 things every marketer should know about the iAd ]]></title>
    <link>http://www.imediaconnection.com/content/28499.asp</link>
    <description><![CDATA[Not all brands are ready for an iAd campaign. Consider these points when deciding whether the platform warrants your mobile marketing dollars.]]></description>
    <author><![CDATA[Christina Goodman]]></author>
    <authorid><![CDATA[2961]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goodman_christina_70x70.jpg]]></image>
    <date><![CDATA[February 16, 2011]]></date>
</item><item>
    <title><![CDATA[From SMS to apps: Redefining mobile]]></title>
    <link>http://www.imediaconnection.com/content/28423.asp</link>
    <description><![CDATA[As mobile technology evolves, brands must prepare for new channels. Find out what moves you should be making, and what companies have already taken the leap. ]]></description>
    <author><![CDATA[David Schreffler]]></author>
    <authorid><![CDATA[36656]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Schreffler_David_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2011]]></date>
</item><item>
    <title><![CDATA[The future of the app]]></title>
    <link>http://www.imediaconnection.com/content/28406.asp</link>
    <description><![CDATA[There's no denying that mobile marketing is at last coming into its own. So now what? AKQA Mobile's Tina Unterlaender offers some surprising thoughts on how the mobile world is likely to evolve. ]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[February 04, 2011]]></date>
</item><item>
    <title><![CDATA[6 mobile campaigns that put traditional sites to shame ]]></title>
    <link>http://www.imediaconnection.com/content/28418.asp</link>
    <description><![CDATA[As the popularity of mobile continues to grow, what brands are taking full advantage of the channel's unique benefits? Let's take a look at a few examples. ]]></description>
    <author><![CDATA[Osas Obaiza]]></author>
    <authorid><![CDATA[35190]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_obaiza_osas_70.jpg]]></image>
    <date><![CDATA[February 03, 2011]]></date>
</item><item>
    <title><![CDATA[What comes after "the year of mobile"]]></title>
    <link>http://www.imediaconnection.com/content/28355.asp</link>
    <description><![CDATA[As mobile continues to boom, understanding consumer behavior is more important than ever. Read what Joy Liuzzo of InsightExpress has to say about it. ]]></description>
    <author><![CDATA[Lucia Davis]]></author>
    <authorid><![CDATA[34128]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_lucia_70x70.jpg]]></image>
    <date><![CDATA[January 28, 2011]]></date>
</item><item>
    <title><![CDATA[4 ways to gain new customers with mobile marketing]]></title>
    <link>http://www.imediaconnection.com/content/28306.asp</link>
    <description><![CDATA[Marketers can now use mobile to drive new customer acquisition. Check out how to make -- and keep -- loyal customers with these simple tactics.]]></description>
    <author><![CDATA[Gordon Plutsky ]]></author>
    <authorid><![CDATA[25548]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_plutsky_gordon_70x70_(new).jpg]]></image>
    <date><![CDATA[January 21, 2011]]></date>
</item><item>
    <title><![CDATA[Tips for mobilizing your website]]></title>
    <link>http://www.imediaconnection.com/content/28233.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney presents a how-to guide for making your brand mobile friendly.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_whitney_daisy_70x70(1).jpg]]></image>
    <date><![CDATA[December 17, 2010]]></date>
</item><item>
    <title><![CDATA[Mobile apps vs. mobile web: The battle for ad dollars ]]></title>
    <link>http://www.imediaconnection.com/content/28225.asp</link>
    <description><![CDATA[Mobile advertising is no longer a novelty. It's an essential part of a brand's identity. Find out which mobile strategy you should include in your New Year's resolutions. ]]></description>
    <author><![CDATA[Srini Dharmaji]]></author>
    <authorid><![CDATA[35824]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dharmaji_srini_70(1).jpg]]></image>
    <date><![CDATA[December 16, 2010]]></date>
</item><item>
    <title><![CDATA[Why jumping on the mobile bandwagon can hurt your brand]]></title>
    <link>http://www.imediaconnection.com/content/28169.asp</link>
    <description><![CDATA[Poorly executed apps can inflict lasting damage on your brand's reputation. Here are a few fool-proof tips for creating a successful mobile application.]]></description>
    <author><![CDATA[Anthony Franco ]]></author>
    <authorid><![CDATA[35819]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_franco_anthony_70.jpg]]></image>
    <date><![CDATA[December 15, 2010]]></date>
</item><item>
    <title><![CDATA[5 brands that need a mobile app]]></title>
    <link>http://www.imediaconnection.com/content/28151.asp</link>
    <description><![CDATA[Increasingly, people are interacting with brands over multiple digital channels. Here are a few brands that, armed with the right app, could be unbeatable. ]]></description>
    <author><![CDATA[Michael Leis]]></author>
    <authorid><![CDATA[4643]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_leis_michael_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2010]]></date>
</item><item>
    <title><![CDATA[Should you make consumers register for your free content? ]]></title>
    <link>http://www.imediaconnection.com/content/28144.asp</link>
    <description><![CDATA[The decision to provide free content can have a big impact on your marketing program. Read on to see whether it makes sense to hide your insights behind a registration form.]]></description>
    <author><![CDATA[Gretel Going ]]></author>
    <authorid><![CDATA[35566]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_going_gretel_70.jpg]]></image>
    <date><![CDATA[December 07, 2010]]></date>
</item><item>
    <title><![CDATA[7 game-changing mobile trends for 2011 ]]></title>
    <link>http://www.imediaconnection.com/content/28135.asp</link>
    <description><![CDATA[The last 12 months have dramatically reshaped the mobile landscape. As we prepare to move into the new year, here are the key developments to watch.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[December 06, 2010]]></date>
</item><item>
    <title><![CDATA[3 keys to optimizing the email experience  ]]></title>
    <link>http://www.imediaconnection.com/content/28128.asp</link>
    <description><![CDATA[Mobile email is the future. Take a look at the guidelines that will keep you ahead of the pack.]]></description>
    <author><![CDATA[Brian Deagan]]></author>
    <authorid><![CDATA[17253]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_deagan_brian_70x70(1).jpg]]></image>
    <date><![CDATA[December 06, 2010]]></date>
</item><item>
    <title><![CDATA[How to make the right mobile decision for your brand]]></title>
    <link>http://www.imediaconnection.com/content/28107.asp</link>
    <description><![CDATA[To connect with mobile consumers, marketers need to know the pros and cons of common development solutions. Here's a simple primer to get you started.]]></description>
    <author><![CDATA[Roy Chomko]]></author>
    <authorid><![CDATA[35411]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chomko_roy_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2010]]></date>
</item><item>
    <title><![CDATA[iAd, ads as content: What lies ahead]]></title>
    <link>http://www.imediaconnection.com/content/27925.asp</link>
    <description><![CDATA[eMarketer's principal analyst reveals the new numbers behind iAd-driven mobile ad spending and discusses just how effective the iAd platform really is.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2010]]></date>
</item><item>
    <title><![CDATA[iAd, ads as content: Spending and setbacks]]></title>
    <link>http://www.imediaconnection.com/content/27924.asp</link>
    <description><![CDATA[eMarketer's principal analyst reveals the new numbers behind iAd-driven mobile ad spending and discusses just how effective the iAd platform really is.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2010]]></date>
</item><item>
    <title><![CDATA[iAd, ads as content: Why 2010 is the year of mobile]]></title>
    <link>http://www.imediaconnection.com/content/27923.asp</link>
    <description><![CDATA[eMarketer's principal analyst reveals the new numbers behind iAd-driven mobile ad spending and discusses just how effective the iAd platform really is. ]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[November 01, 2010]]></date>
</item><item>
    <title><![CDATA[What Google's $1 billion in mobile advertising really means]]></title>
    <link>http://www.imediaconnection.com/content/27917.asp</link>
    <description><![CDATA[The search giant expects mobile to pay big dividends over the long haul. But what does this mean for advertisers and the broader mobile market?]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2010]]></date>
</item><item>
    <title><![CDATA[Overlooked uses for QR codes]]></title>
    <link>http://www.imediaconnection.com/content/27877.asp</link>
    <description><![CDATA[The usefulness of QR codes extends well beyond the coupon. See how they can be leveraged to create an entirely new shopping experience.]]></description>
    <author><![CDATA[Jeff Weidauer]]></author>
    <authorid><![CDATA[34040]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weidauer_jeff_70x70.jpg]]></image>
    <date><![CDATA[October 25, 2010]]></date>
</item><item>
    <title><![CDATA[Is the iAd right for you?]]></title>
    <link>http://www.imediaconnection.com/content/27876.asp</link>
    <description><![CDATA[There are a host of benefits and limitations to consider while deciding if iAd is right for you. Here are five questions to ask before getting involved with this new platform. ]]></description>
    <author><![CDATA[Boris Fridman]]></author>
    <authorid><![CDATA[34231]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fridman_boris_70x70.jpg]]></image>
    <date><![CDATA[October 22, 2010]]></date>
</item><item>
    <title><![CDATA[Does your brand look good on mobile phones?]]></title>
    <link>http://www.imediaconnection.com/content/27755.asp</link>
    <description><![CDATA[If your brand isn't accessible on mobile devices, it should be. In today's New Media Minute, Daisy Whitney outlines the reasons why you can't wait to get your content ready for the cellular world.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[October 13, 2010]]></date>
</item><item>
    <title><![CDATA[The good and bad of iAd]]></title>
    <link>http://www.imediaconnection.com/content/27641.asp</link>
    <description><![CDATA[Marketers are struggling to grasp the long-term implications of Apple's iAd for mobile marketing. Consider the pros and cons that have emerged.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2010]]></date>
</item><item>
    <title><![CDATA[Questions to ask before selecting a mobile marketing agency]]></title>
    <link>http://www.imediaconnection.com/content/27610.asp</link>
    <description><![CDATA[Finding the right agency for your brand is the most important step in crafting your mobile marketing campaign strategy. Here are the questions to ask -- and the answers you want to hear.]]></description>
    <author><![CDATA[Jeff Hasen]]></author>
    <authorid><![CDATA[9070]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hasen_jeff_70x70.jpg]]></image>
    <date><![CDATA[September 21, 2010]]></date>
</item><item>
    <title><![CDATA[4 questions to ask before developing a mobile app]]></title>
    <link>http://www.imediaconnection.com/content/27529.asp</link>
    <description><![CDATA[There are risks associated with releasing an app that misses the mark. Here are some pointers to consider before taking the plunge.]]></description>
    <author><![CDATA[Tony Hoskins]]></author>
    <authorid><![CDATA[30022]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Hoskins-Tony-70.jpg]]></image>
    <date><![CDATA[September 10, 2010]]></date>
</item><item>
    <title><![CDATA[Pitfalls that could derail your branded apps]]></title>
    <link>http://www.imediaconnection.com/content/27488.asp</link>
    <description><![CDATA[Your first app will set the precedent for all your brand's future efforts in the space. Avoid these crucial mistakes, and you'll make a great first impression with your consumers.&nbsp; ]]></description>
    <author><![CDATA[Scott Michaels]]></author>
    <authorid><![CDATA[33087]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_michaels_scott_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2010]]></date>
</item><item>
    <title><![CDATA[3 strategies for leveraging the mobile content explosion]]></title>
    <link>http://www.imediaconnection.com/content/27489.asp</link>
    <description><![CDATA[The mobile industry is fast reshaping itself. Consider these strategies for taking advantage of the evolving on-the-go content market.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2010]]></date>
</item><item>
    <title><![CDATA[Location ROI: The relevance of interruption]]></title>
    <link>http://www.imediaconnection.com/content/27464.asp</link>
    <description><![CDATA[Despite the perceived perils of privacy, location-based interruption is not necessarily the epitome of all evil. Here are just some of the benefits to leveraging location.]]></description>
    <author><![CDATA[Jeffrey W. Sass]]></author>
    <authorid><![CDATA[19674]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sass_jeff_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2010]]></date>
</item><item>
    <title><![CDATA[How to integrate mobile into all your campaigns]]></title>
    <link>http://www.imediaconnection.com/content/27427.asp</link>
    <description><![CDATA[In the next year, marketers and consumers will see mainstream brands making mobile a regular part of all their campaigns. Here's why mobile will soon emerge as a standard marketing spend.]]></description>
    <author><![CDATA[Tim Jemison]]></author>
    <authorid><![CDATA[33462]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jemison_tim_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2010]]></date>
</item><item>
    <title><![CDATA[5 ways to win with mobile couponing]]></title>
    <link>http://www.imediaconnection.com/content/27396.asp</link>
    <description><![CDATA[Mobile coupons can increase sales for your business and create more meaningful relationships with your customers. Consider these useful tips.]]></description>
    <author><![CDATA[Brad Herrmann]]></author>
    <authorid><![CDATA[32682]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_herrmann_brad_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2010]]></date>
</item><item>
    <title><![CDATA[5 ways to win with mobile couponing]]></title>
    <link>http://www.imediaconnection.com/content/27366.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[Brad Herrmann]]></author>
    <authorid><![CDATA[32682]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_herrmann_brad_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2010]]></date>
</item><item>
    <title><![CDATA[5 mobile megatrends (and how to prepare) ]]></title>
    <link>http://www.imediaconnection.com/content/27323.asp</link>
    <description><![CDATA[In a few years from now, the mobile world as we know it will be drastically different. But fear not -- here are a few basic ways to survive the coming revolution.]]></description>
    <author><![CDATA[Josh Lovison ]]></author>
    <authorid><![CDATA[19085]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lovison_josh_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2010]]></date>
</item><item>
    <title><![CDATA[So you have an app. Now what?]]></title>
    <link>http://www.imediaconnection.com/content/27242.asp</link>
    <description><![CDATA[Your mobile app is bound to fail if you don't have a solid strategy to leverage it for optimal consumer engagement and ROI. Here are the next steps you need to take.]]></description>
    <author><![CDATA[Jordan Greene]]></author>
    <authorid><![CDATA[5793]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greene_jordon_70x70.jpg]]></image>
    <date><![CDATA[July 22, 2010]]></date>
</item><item>
    <title><![CDATA[Dear Mr. Jobs: Still think mobile advertising "sucks"?]]></title>
    <link>http://www.imediaconnection.com/content/27140.asp</link>
    <description><![CDATA[Despite what the Apple CEO might have to say, mobile advertising really works -- with or without the iAd. Consider these promising statistics.]]></description>
    <author><![CDATA[Ali Rana]]></author>
    <authorid><![CDATA[19120]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rana_ali_70x70.jpg]]></image>
    <date><![CDATA[July 19, 2010]]></date>
</item><item>
    <title><![CDATA[Playing the app game on your own terms]]></title>
    <link>http://www.imediaconnection.com/content/27070.asp</link>
    <description><![CDATA[Tired of trying to strike carrier or handset manufacturer deals in order to have access to mobile consumers? Learn how to take back the control. ]]></description>
    <author><![CDATA[Mark Caron]]></author>
    <authorid><![CDATA[31944]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_caron_mark_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2010]]></date>
</item><item>
    <title><![CDATA[6 ways mobile advertising is like your love life ]]></title>
    <link>http://www.imediaconnection.com/content/27101.asp</link>
    <description><![CDATA[In both the dating and advertising worlds, it's all about the relationship. Glean some marketing lessons from the similarities between our cellphones and our mates.]]></description>
    <author><![CDATA[Bruce Braun]]></author>
    <authorid><![CDATA[12832]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_braun_bruce_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2010]]></date>
</item><item>
    <title><![CDATA[Marketing implications of a truly mobile internet]]></title>
    <link>http://www.imediaconnection.com/content/27029.asp</link>
    <description><![CDATA[With internet access being incorporated into trains, planes, and automobiles, marketers have new opportunities to reach consumers en route. Here's what you need to know.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2010]]></date>
</item><item>
    <title><![CDATA[Challenges in mobile video monetization]]></title>
    <link>http://www.imediaconnection.com/content/26959.asp</link>
    <description><![CDATA[Turning mobile video into a revenue generator is no easy task. Here's how publishers, advertisers, and vendors can transform this promising opportunity into a reality.]]></description>
    <author><![CDATA[Jason Burke]]></author>
    <authorid><![CDATA[31761]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_burke_jason_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2010]]></date>
</item><item>
    <title><![CDATA[Why HTML5 will win out over Flash]]></title>
    <link>http://www.imediaconnection.com/content/26939.asp</link>
    <description><![CDATA[Apps and iAds might be the trends <EM>du jour</EM>, but with increasing channel segmentation, mobile web campaigns might be a smarter choice. See how the HTML5 standard can help you cover your bases.&nbsp;]]></description>
    <author><![CDATA[Tom Foran]]></author>
    <authorid><![CDATA[31270]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_foran_tom_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2010]]></date>
</item><item>
    <title><![CDATA[Location-based marketing 101 ]]></title>
    <link>http://www.imediaconnection.com/content/26969.asp</link>
    <description><![CDATA[Location-based marketing is finally receiving the attention it deserves. Let's look at how your brand can get in on the action.]]></description>
    <author><![CDATA[James Briggs]]></author>
    <authorid><![CDATA[4840]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_briggs_james_70x70.jpg]]></image>
    <date><![CDATA[June 14, 2010]]></date>
</item><item>
    <title><![CDATA[Lessons from a mobile marketing rock star]]></title>
    <link>http://www.imediaconnection.com/content/26829.asp</link>
    <description><![CDATA[With change being the new constant in the mobile industry, basic tenets often get lost in the shuffle. See how Cars.com is getting it right.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[May 28, 2010]]></date>
</item><item>
    <title><![CDATA[Secrets for taking the lead in mobile search]]></title>
    <link>http://www.imediaconnection.com/content/26653.asp</link>
    <description><![CDATA[We're finally reaching mobile's tipping point. But what's the best way for marketers to capture and capitalize on all the search traffic set to explode onto the mobile web? <BR>]]></description>
    <author><![CDATA[Jacques Hart]]></author>
    <authorid><![CDATA[3896]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hart_jacques_70x70.jpg]]></image>
    <date><![CDATA[May 03, 2010]]></date>
</item><item>
    <title><![CDATA[3 ways to tap into mobile's massive changes]]></title>
    <link>http://www.imediaconnection.com/content/26543.asp</link>
    <description><![CDATA[Don't let shiny new toys distract you from marketing basics. Heed this advice for staying focused and making the most of recent changes in the mobile arena.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[April 22, 2010]]></date>
</item><item>
    <title><![CDATA[If you think mobile won't matter...]]></title>
    <link>http://www.imediaconnection.com/content/26538.asp</link>
    <description><![CDATA[Perhaps you haven't yet come to terms with the ways mobile will impact nearly every aspect of future life. Consider these 10 areas where the platform is poised to grow significantly in the coming year.]]></description>
    <author><![CDATA[Jeff Hasen]]></author>
    <authorid><![CDATA[9070]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hansen_jeff_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2010]]></date>
</item><item>
    <title><![CDATA[5 great ideas for standing out with mobile]]></title>
    <link>http://www.imediaconnection.com/content/26376.asp</link>
    <description><![CDATA[Whether you're considering your first entry into the world of mobile marketing, or you're a seasoned pro looking for some new tricks, this quick guide will help you make your next campaign one to remember.<BR>]]></description>
    <author><![CDATA[Simon Vella]]></author>
    <authorid><![CDATA[28131]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vella_simon_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2010]]></date>
</item><item>
    <title><![CDATA[Have mobile phones become the new Yellow Pages?]]></title>
    <link>http://www.imediaconnection.com/content/26375.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions with Kevin Lee, Neil Salvage, the EVP of advertising at Citysearch, talks about how wireless devices have changed the way consumers locate and connect with brands.]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2010]]></date>
</item><item>
    <title><![CDATA[Location-based players to watch]]></title>
    <link>http://www.imediaconnection.com/content/26269.asp</link>
    <description><![CDATA[This specialized marketing landscape is beginning to take real shape. See which companies are currently leading the field -- and which may soon step into the limelight.]]></description>
    <author><![CDATA[Noah Elkin ]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2010]]></date>
</item><item>
    <title><![CDATA[Mobile: Are we there yet?]]></title>
    <link>http://www.imediaconnection.com/content/26226.asp</link>
    <description><![CDATA[Watch as iMedia's marketer on the street talks with industry thought leaders about whether or not 2010 is finally the year for mobile.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_hs-video_kevinryan_vegas_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2010]]></date>
</item><item>
    <title><![CDATA[Essentials for the mobile marketing newbie]]></title>
    <link>http://www.imediaconnection.com/content/26198.asp</link>
    <description><![CDATA[Mobile is still an emergent space, but brands can no longer ignore it. Here's how you should be adapting your website, search, and display tactics for this promising medium.]]></description>
    <author><![CDATA[Tony Felice ]]></author>
    <authorid><![CDATA[27776]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_felice_tony_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2010]]></date>
</item><item>
    <title><![CDATA[The latest and greatest opportunities in mobile apps]]></title>
    <link>http://www.imediaconnection.com/content/26067.asp</link>
    <description><![CDATA[Apps are all the rage, but brands are still behind the curve. Try these strategies for driving branding, engagement, and -- yes -- even revenue with mobile apps.]]></description>
    <author><![CDATA[Noah Elkin ]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2010]]></date>
</item><item>
    <title><![CDATA[How to find mobile payoffs beyond the iPhone]]></title>
    <link>http://www.imediaconnection.com/content/26032.asp</link>
    <description><![CDATA[Why focus your attention on trendy smartphone users when there are broader-reaching options available? Here are a few alternatives that can ramp up your mobile marketing&nbsp;efforts much more rapidly.]]></description>
    <author><![CDATA[Eric Harber]]></author>
    <authorid><![CDATA[28600]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harber_eric_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2010]]></date>
</item><item>
    <title><![CDATA[What the Google and Apple deals mean for mobile marketers]]></title>
    <link>http://www.imediaconnection.com/content/26001.asp</link>
    <description><![CDATA[The technology giants spent roughly $1 billion snatching up mobile ad networks. Here are some predictions on how those moves will impact the medium.]]></description>
    <author><![CDATA[Dave Gwozdz]]></author>
    <authorid><![CDATA[3363]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gwozdz_david_70x70.jpg]]></image>
    <date><![CDATA[February 24, 2010]]></date>
</item><item>
    <title><![CDATA[Which mobile devices will win the race?]]></title>
    <link>http://www.imediaconnection.com/content/25953.asp</link>
    <description><![CDATA[Retirees don't necessarily want internet everywhere. Teens don't need much more than voice and text. So what does that mean for mass-appeal mobile devices?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 18, 2010]]></date>
</item><item>
    <title><![CDATA[5 ways to ruin your chances of mobile success]]></title>
    <link>http://www.imediaconnection.com/content/25888.asp</link>
    <description><![CDATA[Mobile marketing is becoming more commonplace, but there are still ways to hurt your brand when working with this channel. See how some simple decisions can help you avoid these pitfalls.]]></description>
    <author><![CDATA[Simon Vella]]></author>
    <authorid><![CDATA[28131]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vella_simon_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2010]]></date>
</item><item>
    <title><![CDATA[The rising stars of mobile marketing ]]></title>
    <link>http://www.imediaconnection.com/content/25864.asp</link>
    <description><![CDATA[The pieces are finally coming together in the mobile marketing sector. Check out the business categories and representative companies that are poised to make headlines this year.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[February 08, 2010]]></date>
</item><item>
    <title><![CDATA[5 developments that will shape the mobile landscape]]></title>
    <link>http://www.imediaconnection.com/content/25836.asp</link>
    <description><![CDATA[Increased interest from Google and Apple has many thinking that 2010 could finally be "the year of mobile." Here are the factors that will help make it happen.]]></description>
    <author><![CDATA[Moshe Vaknin]]></author>
    <authorid><![CDATA[11296]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vaknin_moshe_70x70.jpg]]></image>
    <date><![CDATA[February 08, 2010]]></date>
</item><item>
    <title><![CDATA[Why top brands struggle with mobile]]></title>
    <link>http://www.imediaconnection.com/content/25755.asp</link>
    <description><![CDATA[Even with increased emphasis on mobile, many companies are still sputtering. Find out how you can avoid the same fate.]]></description>
    <author><![CDATA[Andy Bovingdon]]></author>
    <authorid><![CDATA[27995]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bovingdon_andy_70x70.jpg]]></image>
    <date><![CDATA[January 28, 2010]]></date>
</item><item>
    <title><![CDATA[Where Twitter drops the marketing ball]]></title>
    <link>http://www.imediaconnection.com/content/25760.asp</link>
    <description><![CDATA[Though there are similarities, Twitter and SMS marketing have very different capabilities. Break through the confusion and&nbsp;see if the&nbsp;microblogging service is shortchanging your mobile plan. ]]></description>
    <author><![CDATA[Bryce Marshall]]></author>
    <authorid><![CDATA[27448]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marshall_bryce_70x70.jpg]]></image>
    <date><![CDATA[January 28, 2010]]></date>
</item><item>
    <title><![CDATA[Let the smartphone wars begin]]></title>
    <link>http://www.imediaconnection.com/content/25702.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney discusses the growing popularity of Google Android devices and how this shift changes the game for Apple.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[January 20, 2010]]></date>
</item><item>
    <title><![CDATA[Mobile advertising trends you can't ignore]]></title>
    <link>http://www.imediaconnection.com/content/25602.asp</link>
    <description><![CDATA[The AdMob and Quattro Wireless acquisitions have set the stage for a busy year in the mobile advertising industry. Here are the fundamental trends you need to watch.]]></description>
    <author><![CDATA[Bob Walczak ]]></author>
    <authorid><![CDATA[14659]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_walczak_bob_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2010]]></date>
</item><item>
    <title><![CDATA[Mobile predictions for 2010]]></title>
    <link>http://www.imediaconnection.com/content/25201.asp</link>
    <description><![CDATA[The outlook for mobile is positive, but mobile marketing is not going to "explode" next year or even the year after. Here's a more realistic outlook.]]></description>
    <author><![CDATA[Noah Elkin ]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2009]]></date>
</item><item>
    <title><![CDATA[The marketing opportunity of mobile social networking]]></title>
    <link>http://www.imediaconnection.com/content/24901.asp</link>
    <description><![CDATA[Great potential lies in the union of mobile social networking and location-based services. Take a look at some of the forces currently shaping this space.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[November 02, 2009]]></date>
</item><item>
    <title><![CDATA[A starter guide to mobile coupons]]></title>
    <link>http://www.imediaconnection.com/content/24692.asp</link>
    <description><![CDATA[With consumers pinching pennies more than ever, mobile coupons are a great way to target them at the point of purchase. Find out how to start taking advantage of this emerging strategy.]]></description>
    <author><![CDATA[Bob Bentz]]></author>
    <authorid><![CDATA[20955]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bentz_bob_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2009]]></date>
</item><item>
    <title><![CDATA[3 tips for encouraging social connections anywhere]]></title>
    <link>http://www.imediaconnection.com/content/24652.asp</link>
    <description><![CDATA[A mobile social network can reach a target audience and encourage interaction at any time. See how some savvy marketers are already using this technology to unite their core demographics.]]></description>
    <author><![CDATA[Kate Berg]]></author>
    <authorid><![CDATA[23596]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berg_kate_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2009]]></date>
</item><item>
    <title><![CDATA[Mobile missteps: A post-mortem analysis]]></title>
    <link>http://www.imediaconnection.com/content/24622.asp</link>
    <description><![CDATA[Even&nbsp;mobile's biggest champions can lack the understanding of how to use it well. Take a look at these examples of&nbsp;wireless failures, and how they could have been turned into big wins. ]]></description>
    <author><![CDATA[Jordan Greene]]></author>
    <authorid><![CDATA[5793]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greene_jordon_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2009]]></date>
</item><item>
    <title><![CDATA[The rewards that await mobile early adopters]]></title>
    <link>http://www.imediaconnection.com/content/24578.asp</link>
    <description><![CDATA[No one knows when mobile will reach its tipping point. Learn why early adoption and consistent integration will put you ahead of the pack.]]></description>
    <author><![CDATA[Noah Elkin ]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2009]]></date>
</item><item>
    <title><![CDATA[How to score higher in iPhone App Store searches]]></title>
    <link>http://www.imediaconnection.com/content/24489.asp</link>
    <description><![CDATA[If consumers see your application on their iPhones, they're literally a click away from converting. Find out how to&nbsp;improve your&nbsp;search visibility to increase downloads. ]]></description>
    <author><![CDATA[Glenn Barnett]]></author>
    <authorid><![CDATA[23942]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barnett_glenn_70x70.jpg]]></image>
    <date><![CDATA[September 22, 2009]]></date>
</item><item>
    <title><![CDATA[5 guidelines for marketing on touch screens ]]></title>
    <link>http://www.imediaconnection.com/content/24443.asp</link>
    <description><![CDATA[For marketers, understanding how people are using touch screen devices is essential in reaching this growing audience. These considerations will guide you in developing your content.]]></description>
    <author><![CDATA[Steve Ives ]]></author>
    <authorid><![CDATA[23385]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ives_steve_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2009]]></date>
</item><item>
    <title><![CDATA[Twitter vs. mobile: A marketer's scorecard]]></title>
    <link>http://www.imediaconnection.com/content/24247.asp</link>
    <description><![CDATA[While both Twitter and mobile can be parts of an effective integrated campaign, their strengths are quite distinct. Consider these points when planning your strategy.]]></description>
    <author><![CDATA[Jeff Hasen ]]></author>
    <authorid><![CDATA[9070]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hansen_jeff_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2009]]></date>
</item><item>
    <title><![CDATA[Social minus mobile = fail]]></title>
    <link>http://www.imediaconnection.com/content/24280.asp</link>
    <description><![CDATA[Eager to tap into the unrealized potential of social network marketing? Here are some reasons to make sure that a mobile strategy is part of your plans.]]></description>
    <author><![CDATA[James Briggs]]></author>
    <authorid><![CDATA[4840]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_briggs_james_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2009]]></date>
</item><item>
    <title><![CDATA[How to take your mobile marketing the extra mile]]></title>
    <link>http://www.imediaconnection.com/content/24248.asp</link>
    <description><![CDATA[Mobile marketing works best when you give consumers something they want. Use these tips to tailor your messaging to meet your audience's needs.]]></description>
    <author><![CDATA[Bob Compton]]></author>
    <authorid><![CDATA[23158]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_compton_bob_70x70.jpg]]></image>
    <date><![CDATA[August 31, 2009]]></date>
</item><item>
    <title><![CDATA[An inexcusable marketer-consumer disconnect ]]></title>
    <link>http://www.imediaconnection.com/content/24206.asp</link>
    <description><![CDATA[If marketers don't overcome their hesitancy toward mobile marketing, their consumers are going to leave them behind. Fortunately, there are plenty of indications that your risk will be rewarded. ]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2009]]></date>
</item><item>
    <title><![CDATA[Google's role in finding mobile's tipping point]]></title>
    <link>http://www.imediaconnection.com/content/23959.asp</link>
    <description><![CDATA[The perennial "next big thing" is about to get a push from a stealthy Google game-changer.]]></description>
    <author><![CDATA[Matt Kain]]></author>
    <authorid><![CDATA[2336]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kain_matt_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2009]]></date>
</item><item>
    <title><![CDATA[Will one device rule them all?]]></title>
    <link>http://www.imediaconnection.com/content/23861.asp</link>
    <description><![CDATA[As mobile phones continue to advance, the industry is still debating what features are truly valued by users. Take a look at some of the latest trends.]]></description>
    <author><![CDATA[Noah Elkin ]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2009]]></date>
</item><item>
    <title><![CDATA[What the new iPhone means for marketers]]></title>
    <link>http://www.imediaconnection.com/content/23601.asp</link>
    <description><![CDATA[Apple continues to mold the future of mobile marketing with fresh products and improved software. Here's how the new features will come into play for marketers.]]></description>
    <author><![CDATA[Matt Kapko]]></author>
    <authorid><![CDATA[17638]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kapko_matt_70x70.jpg]]></image>
    <date><![CDATA[June 25, 2009]]></date>
</item><item>
    <title><![CDATA[Context is the new king]]></title>
    <link>http://www.imediaconnection.com/content/23488.asp</link>
    <description><![CDATA[When the social networking paradigms of "people" and "places" converge, the possibilities for connecting with consumers become very powerful. See what it all means for advertisers.]]></description>
    <author><![CDATA[Diana LaGattuta]]></author>
    <authorid><![CDATA[19935]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_laGattuta_diana_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2009]]></date>
</item><item>
    <title><![CDATA[Blurring the lines with rich media]]></title>
    <link>http://www.imediaconnection.com/content/23354.asp</link>
    <description><![CDATA[As the mobile web starts to further resemble a true online experience, it's important to know how to leverage your creative in that space. ]]></description>
    <author><![CDATA[Bob Walczak]]></author>
    <authorid><![CDATA[14659]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_walczak_bob_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2009]]></date>
</item><item>
    <title><![CDATA[Why our iPhone love affair remains unfulfilled]]></title>
    <link>http://www.imediaconnection.com/content/23231.asp</link>
    <description><![CDATA[As marketers, what we love about the iPhone is the potential for delivering rich user experiences. Removing age-old impediments will make them richer.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[May 28, 2009]]></date>
</item><item>
    <title><![CDATA[New iPhone video player feeds audience needs]]></title>
    <link>http://www.imediaconnection.com/content/23127.asp</link>
    <description><![CDATA[While tech geeks eagerly await Hulu's iPhone app, they need a way to get streaming mobile TV content. Is Modern Feed the answer advertisers and consumers have been waiting for? Watch to find out.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/modernfeed70x70.jpg]]></image>
    <date><![CDATA[May 20, 2009]]></date>
</item><item>
    <title><![CDATA[6 rules to follow when marketing in our portable world]]></title>
    <link>http://www.imediaconnection.com/content/23089.asp</link>
    <description><![CDATA[We live our lives on the go, and marketers are being challenged to stay ahead of the game. The rules have changed, and consumers expect marketers to reach them in very different ways. ]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2009]]></date>
</item><item>
    <title><![CDATA[How to refine campaigns for different personalities]]></title>
    <link>http://www.imediaconnection.com/content/23054.asp</link>
    <description><![CDATA[Not every mobile campaign will work across the board. Find out how and why you should differentiate your strategy to reach the consumers you're after.]]></description>
    <author><![CDATA[Carol Taylor]]></author>
    <authorid><![CDATA[20689]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_taylor_carol_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2009]]></date>
</item><item>
    <title><![CDATA[iPhone marketing mania: The next generation]]></title>
    <link>http://www.imediaconnection.com/content/22786.asp</link>
    <description><![CDATA[Despite the hype, it's undeniable that the iPhone has transformed the interactive industry as we know it. Here's what the device's success means for the future of marketing.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[April 28, 2009]]></date>
</item><item>
    <title><![CDATA[The reason marketing on the iPhone still feels phony]]></title>
    <link>http://www.imediaconnection.com/content/22759.asp</link>
    <description><![CDATA[Mobile marketing is stuck at the starting line. But why? Watch as eight industry experts briefly discuss what's holding the platform back.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_CC09_090415_Q5_70x70.jpg]]></image>
    <date><![CDATA[April 22, 2009]]></date>
</item><item>
    <title><![CDATA[Why the iPhone is over-hyped]]></title>
    <link>http://www.imediaconnection.com/content/22705.asp</link>
    <description><![CDATA[The iPhone is one of the coolest gadgets available today. But many problems and limitations still stand in the way of marketing objectives.]]></description>
    <author><![CDATA[Matt Kapko]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kapko_matt_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2009]]></date>
</item><item>
    <title><![CDATA[Can Joost tame the iPhone?]]></title>
    <link>http://www.imediaconnection.com/content/22704.asp</link>
    <description><![CDATA[Apple's iPhone has revolutionized how both marketers and consumers perceive the mobile landscape. In our video product review, we'll examine whether Joost has what it takes to get users excited about TV on a new screen.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/jjheadshot.jpg]]></image>
    <date><![CDATA[April 14, 2009]]></date>
</item><item>
    <title><![CDATA[Connecting brands with the mobile sweet spot]]></title>
    <link>http://www.imediaconnection.com/content/22585.asp</link>
    <description><![CDATA[Brands have begun embracing mobile marketing to complement other forms of advertising, but here is how many in the industry are developing mini mobile case studies as a roadmap for success.]]></description>
    <author><![CDATA[Matt Kapko]]></author>
    <authorid><![CDATA[17638]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kapko_matt_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2009]]></date>
</item><item>
    <title><![CDATA[Mobile and email: Complementary, not competitive]]></title>
    <link>http://www.imediaconnection.com/content/22565.asp</link>
    <description><![CDATA[Instead of denying that mobile is coming (eventually), embrace it now as a way to make your outreach stronger and more nimble. Here's how.]]></description>
    <author><![CDATA[Jordan Greene]]></author>
    <authorid><![CDATA[5793]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greene_jordon_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2009]]></date>
</item><item>
    <title><![CDATA[Don't blow it with the mobile movement]]></title>
    <link>http://www.imediaconnection.com/content/22472.asp</link>
    <description><![CDATA[The essential challenge of understanding audiences and consumer behavior still remains a challenge marketers need to focus on -- or risk falling behind their customers.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[March 26, 2009]]></date>
</item><item>
    <title><![CDATA[The trick to marketing on smartphones]]></title>
    <link>http://www.imediaconnection.com/content/22491.asp</link>
    <description><![CDATA[If all these people adopting smartphones simply used them the same way as their computers, marketing on the iPhone would be easy. But they don't, and it's not. Here's why.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2009]]></date>
</item><item>
    <title><![CDATA[How to direct consumer attention to the small screen]]></title>
    <link>http://www.imediaconnection.com/content/22294.asp</link>
    <description><![CDATA[Mobile has quickly become the go-to platform to reach consumers where they're already most engaged. Here's how some brands&nbsp;used mobile promotions to&nbsp;build large user databases.]]></description>
    <author><![CDATA[Jeff Hasen]]></author>
    <authorid><![CDATA[9070]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hansen_jeff_70x70.jpg]]></image>
    <date><![CDATA[March 10, 2009]]></date>
</item><item>
    <title><![CDATA[Campaigns that will change your mind about mobile ]]></title>
    <link>http://www.imediaconnection.com/content/22219.asp</link>
    <description><![CDATA[The mobile hype has been around so long that many marketers have stopped listening. But in fact, the channel is already delivering results for many brands. Take a look.]]></description>
    <author><![CDATA[Elizabeth Catterall ]]></author>
    <authorid><![CDATA[5217]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_catterall_elizabeth_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2009]]></date>
</item><item>
    <title><![CDATA[Secrets behind 3 branded iPhone app successes ]]></title>
    <link>http://www.imediaconnection.com/content/22119.asp</link>
    <description><![CDATA[Brands are using the iPhone to connect with consumers in&nbsp;many ways. Here's a look at companies that are capitalizing on the branded app opportunity.]]></description>
    <author><![CDATA[Matt Kapko]]></author>
    <authorid><![CDATA[17638]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kapko_matt_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2009]]></date>
</item><item>
    <title><![CDATA[Filling in the mobile measurement gaps]]></title>
    <link>http://www.imediaconnection.com/content/22063.asp</link>
    <description><![CDATA[Mobile marketing isn't all about direct response. Here is a look at how some brand advertisers are measuring their campaigns, as well as what's on the horizon for later this year. ]]></description>
    <author><![CDATA[Jennifer Okula]]></author>
    <authorid><![CDATA[18452]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_okula_Jennifer_70x70.jpg]]></image>
    <date><![CDATA[February 18, 2009]]></date>
</item><item>
    <title><![CDATA[How your brand can benefit from QR codes]]></title>
    <link>http://www.imediaconnection.com/content/21992.asp</link>
    <description><![CDATA[Image recognition technology can seamlessly integrate with many marketing plans and connect real-world activity back to a measurable digital touchpoint.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[February 11, 2009]]></date>
</item><item>
    <title><![CDATA[Event marketing: Make a lasting digital connection]]></title>
    <link>http://www.imediaconnection.com/content/21896.asp</link>
    <description><![CDATA[Smart mobile programs help event organizers actively engage their audience&nbsp;-- and extend revenue opportunities. Here's how to make your event more personal, practical, and direct throughout the event experience. ]]></description>
    <author><![CDATA[Jordan Greene]]></author>
    <authorid><![CDATA[5793]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greene_jordon_70x70.jpg]]></image>
    <date><![CDATA[February 03, 2009]]></date>
</item><item>
    <title><![CDATA[The shortcomings of mobile apps]]></title>
    <link>http://www.imediaconnection.com/content/21741.asp</link>
    <description><![CDATA[The iPhone made branded applications a hot commodity, but the medium has plenty of drawbacks. Here's another option for advancing the effectiveness of mobile advertising.]]></description>
    <author><![CDATA[Nicole Amodeo]]></author>
    <authorid><![CDATA[16550]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_amodeo_nicole_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2009]]></date>
</item><item>
    <title><![CDATA[5 baby steps for starting a wireless campaign]]></title>
    <link>http://www.imediaconnection.com/content/21609.asp</link>
    <description><![CDATA[Mobile media isn't just for nerds anymore. A growing number of consumers are using their handsets for more than just phone calls, and you'll want to be there before mobile breaks wide open.]]></description>
    <author><![CDATA[Daniel Flamberg]]></author>
    <authorid><![CDATA[16873]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flamberg_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2009]]></date>
</item><item>
    <title><![CDATA[4 harbingers of mobile's rise to power]]></title>
    <link>http://www.imediaconnection.com/content/21671.asp</link>
    <description><![CDATA[Still waiting for the year that mobile marketing hits the mainstream? Here are some signs that suggest you may not be waiting much longer. ]]></description>
    <author><![CDATA[James Briggs]]></author>
    <authorid><![CDATA[4840]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_briggs_james_70x70.jpg]]></image>
    <date><![CDATA[January 13, 2009]]></date>
</item><item>
    <title><![CDATA[How to keep pace with mobile browsing trends]]></title>
    <link>http://www.imediaconnection.com/content/21551.asp</link>
    <description><![CDATA[Stop cramming your PC website into the mobile space.&nbsp;This is why&nbsp;your desktop-centric site design and measurement need to evolve.]]></description>
    <author><![CDATA[Sarah Keefe]]></author>
    <authorid><![CDATA[4593]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_keefe_sarah_70x70.jpg]]></image>
    <date><![CDATA[January 07, 2009]]></date>
</item><item>
    <title><![CDATA['Twas the night before mobile turned the corner...]]></title>
    <link>http://www.imediaconnection.com/content/21575.asp</link>
    <description><![CDATA[With advances in the use of the mobile web, the focus for media planners needs to be on the media being consumed, not just the device enabling the consumption.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2009]]></date>
</item><item>
    <title><![CDATA[6 effective mobile tactics ]]></title>
    <link>http://www.imediaconnection.com/content/21526.asp</link>
    <description><![CDATA[To draw consumers into brick-and-mortar stores, you need to engage them --&nbsp;and no channel makes it easier than mobile. Here are a few methods that are proven to work.]]></description>
    <author><![CDATA[Matt Silk]]></author>
    <authorid><![CDATA[17404]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_silk_matt_70x70.jpg]]></image>
    <date><![CDATA[December 23, 2008]]></date>
</item><item>
    <title><![CDATA[Success stories in mobile engagement]]></title>
    <link>http://www.imediaconnection.com/content/21438.asp</link>
    <description><![CDATA[Marketers have taken great strides in mobile marketing this holiday season. Here's what you should consider when deciding whether this channel will get a piece of your ad budget.]]></description>
    <author><![CDATA[Steven Rosenblatt]]></author>
    <authorid><![CDATA[1950]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosenblatt_steven_70X70.jpg]]></image>
    <date><![CDATA[December 19, 2008]]></date>
</item><item>
    <title><![CDATA[Preparing for the era of openness]]></title>
    <link>http://www.imediaconnection.com/content/21431.asp</link>
    <description><![CDATA[Will the Android operating system usher in a new age of mobile that increases the average revenue per user? Only if your campaigns follow these four principles.]]></description>
    <author><![CDATA[Patrick Lopez ]]></author>
    <authorid><![CDATA[16524]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lopex_patrick_70x70.jpg]]></image>
    <date><![CDATA[December 16, 2008]]></date>
</item><item>
    <title><![CDATA[Mobile marketing's easiest entry point]]></title>
    <link>http://www.imediaconnection.com/content/21370.asp</link>
    <description><![CDATA[Moving into mobile doesn't have to be a terrifying leap of faith. Here's an approach with proven reach and performance. ]]></description>
    <author><![CDATA[Alec Andronikov]]></author>
    <authorid><![CDATA[7149]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_andronikov_alec_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2008]]></date>
</item><item>
    <title><![CDATA[Putting your website design in context]]></title>
    <link>http://www.imediaconnection.com/content/21380.asp</link>
    <description><![CDATA[Adapting your website for the wireless age is about more than formatting -- it's about meeting the unique demands of your mobile users. Here's what marketers need to know.]]></description>
    <author><![CDATA[Seth Rosenblatt]]></author>
    <authorid><![CDATA[15866]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosenblatt_seth_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2008]]></date>
</item><item>
    <title><![CDATA[Left in the dark: How search fails at mobile local]]></title>
    <link>http://www.imediaconnection.com/content/21024.asp</link>
    <description><![CDATA[See how Google, Yahoo and MSN measure up to the task of connecting a man on a search for illumination. ]]></description>
    <author><![CDATA[Richard Rosen]]></author>
    <authorid><![CDATA[5664]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosen_richard_70x70_BW.jpg]]></image>
    <date><![CDATA[November 07, 2008]]></date>
</item><item>
    <title><![CDATA[How to create engaging mobile content]]></title>
    <link>http://www.imediaconnection.com/content/20984.asp</link>
    <description><![CDATA[Mobile advertising can be flat, dull and uninspired. If you want consumers to pay attention, you've got to custom tailor the content to them.]]></description>
    <author><![CDATA[Cheng Wu]]></author>
    <authorid><![CDATA[15536]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wu_cheng_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2008]]></date>
</item><item>
    <title><![CDATA[Sarah Fay on evolving social and mobile opportunities]]></title>
    <link>http://www.imediaconnection.com/content/20966.asp</link>
    <description><![CDATA[Today's consumers expect more from their marketing messaging. The CEO of Aegis Media North America gives her advice on how to deliver the goods, both strategically and creatively. ]]></description>
    <author><![CDATA[Mira Schwirtz]]></author>
    <authorid><![CDATA[8635]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwirtz_mira_70x70.JPG]]></image>
    <date><![CDATA[October 31, 2008]]></date>
</item><item>
    <title><![CDATA[A risk worth taking during the downturn]]></title>
    <link>http://www.imediaconnection.com/content/20974.asp</link>
    <description><![CDATA[In tough economic times, marketers are even less likely to tap into something they perceive to be an unproven medium.&nbsp;Here's why you'll be missing a huge opportunity if you delay your mobile marketing efforts. ]]></description>
    <author><![CDATA[Greg Sterling]]></author>
    <authorid><![CDATA[16249]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sterling_greg_70x70.jpg]]></image>
    <date><![CDATA[October 31, 2008]]></date>
</item><item>
    <title><![CDATA[3 winning mobile campaign tactics]]></title>
    <link>http://www.imediaconnection.com/content/20891.asp</link>
    <description><![CDATA[Connecting with a mobile audience requires a new marketing paradigm. Here are the types of campaigns that resonate with consumers.]]></description>
    <author><![CDATA[Mark Emery]]></author>
    <authorid><![CDATA[15487]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_emery_mark_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2008]]></date>
</item><item>
    <title><![CDATA[Release your code to the mobile community]]></title>
    <link>http://www.imediaconnection.com/content/20751.asp</link>
    <description><![CDATA[Brands need not fear software engineers. Give them the open source tools they need to put your company into mobile hands.]]></description>
    <author><![CDATA[Mark Watson]]></author>
    <authorid><![CDATA[15598]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_watson_mike_70x70.JPG]]></image>
    <date><![CDATA[October 07, 2008]]></date>
</item><item>
    <title><![CDATA[Will mobile pull it together?]]></title>
    <link>http://www.imediaconnection.com/content/20717.asp</link>
    <description><![CDATA[The mobile landscape is changing rapidly. If you haven't already scheduled a meeting to talk about your brand's utility with your marketing stakeholders, do it now. ]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2008]]></date>
</item><item>
    <title><![CDATA[Why YOU are what's holding mobile back]]></title>
    <link>http://www.imediaconnection.com/content/20643.asp</link>
    <description><![CDATA[If you aren't well-versed in the basics, you may be the weak link in the wireless marketing chain. Get some simple steps for clearing the bottleneck to creating impressive, actionable campaign tactics.]]></description>
    <author><![CDATA[Jordan Greene]]></author>
    <authorid><![CDATA[5793]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greene_jordon_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2008]]></date>
</item><item>
    <title><![CDATA[How trend-spreaders trump trendsetters]]></title>
    <link>http://www.imediaconnection.com/content/20521.asp</link>
    <description><![CDATA[Apptera's CMO explains how to capitalize on mobile's&nbsp;WOM power, without relying on the fickle whims of the cool crowd. ]]></description>
    <author><![CDATA[Randy Haldeman]]></author>
    <authorid><![CDATA[15119]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_haldeman_-randy_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2008]]></date>
</item><item>
    <title><![CDATA[How to create email campaigns for mobile devices]]></title>
    <link>http://www.imediaconnection.com/content/20523.asp</link>
    <description><![CDATA[In today's wireless world, your marketing messages have to be able to reach consumers no matter where they check their email. Here's how to mobilize your campaigns. ]]></description>
    <author><![CDATA[G. Simms Jenkins]]></author>
    <authorid><![CDATA[3243]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jenkins_simms_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2008]]></date>
</item><item>
    <title><![CDATA[Is your website ready for a handheld world? ]]></title>
    <link>http://www.imediaconnection.com/content/20533.asp</link>
    <description><![CDATA[Our panel of mobile experts reveals what your website needs for a seamless on-the-go experience.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[September 15, 2008]]></date>
</item><item>
    <title><![CDATA[iPhone marketing opps your brand is missing]]></title>
    <link>http://www.imediaconnection.com/content/20368.asp</link>
    <description><![CDATA[Find out how brands are leveraging unique iPhone technology for maximum impact and where the opportunities are for brand marketers who want to get into the passionate hands of iPhone users.]]></description>
    <author><![CDATA[Michael Leis]]></author>
    <authorid><![CDATA[4643]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_leis_michael_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2008]]></date>
</item><item>
    <title><![CDATA[6 experts debunk mobile marketing myths ]]></title>
    <link>http://www.imediaconnection.com/content/20148.asp</link>
    <description><![CDATA[If you're confused about mobile marketing, you're not alone. We tapped a group of industry experts to reveal the truth behind some of the space's most common misconceptions.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[August 06, 2008]]></date>
</item><item>
    <title><![CDATA[4 tips to boost mobile campaign success]]></title>
    <link>http://www.imediaconnection.com/content/20090.asp</link>
    <description><![CDATA[You don't need to reinvent the wheel in order to harness the power of mobile marketing. But you do need to be mindful of the channel's unique challenges and opportunities.]]></description>
    <author><![CDATA[James Briggs]]></author>
    <authorid><![CDATA[4840]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_briggs_james_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2008]]></date>
</item><item>
    <title><![CDATA[Top 5 things to know about SMS advertising]]></title>
    <link>http://www.imediaconnection.com/content/19712.asp</link>
    <description><![CDATA[If you want a marketing platform that offers reach, ease of entry, targeting and interactivity,&nbsp;then text marketing has it all. ]]></description>
    <author><![CDATA[Zaw Thet ]]></author>
    <authorid><![CDATA[9228]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_thet_zaw_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2008]]></date>
</item><item>
    <title><![CDATA[Your mobile campaign essentials]]></title>
    <link>http://www.imediaconnection.com/content/19610.asp</link>
    <description><![CDATA[To generate traffic for a&nbsp;mobile website, focus on these&nbsp;two crucial elements.]]></description>
    <author><![CDATA[Jordan Greene]]></author>
    <authorid><![CDATA[5793]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greene_jordon_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2008]]></date>
</item><item>
    <title><![CDATA[No mobile hype here: real talk with The Hyperfactory]]></title>
    <link>http://www.imediaconnection.com/content/19580.asp</link>
    <description><![CDATA[The CEO of the company behind KFC and Motorola's mobile advertising gives his perspective on the state of the industry and where it's headed.]]></description>
    <author><![CDATA[Emma Brownell]]></author>
    <authorid><![CDATA[2409]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brownell_emma_70x70.jpg.jpg]]></image>
    <date><![CDATA[June 13, 2008]]></date>
</item><item>
    <title><![CDATA[Getting over the mobile jitters]]></title>
    <link>http://www.imediaconnection.com/content/19638.asp</link>
    <description><![CDATA[Marketers are still hesitant to commit spending to mobile. Paul Martecchini tackles some of the lingering questions surrounding the platform.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/paul70.jpg]]></image>
    <date><![CDATA[June 12, 2008]]></date>
</item><item>
    <title><![CDATA[How to build a killer mobile database]]></title>
    <link>http://www.imediaconnection.com/content/19644.asp</link>
    <description><![CDATA[Gain a competitive edge over the rest of the industry by building your mobile database before the medium goes mainstream. ]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[June 11, 2008]]></date>
</item><item>
    <title><![CDATA[Breakthrough marketing with a twist, shake and squeeze]]></title>
    <link>http://www.imediaconnection.com/content/19490.asp</link>
    <description><![CDATA[New iPhone applications open the field for creative marketing. Here are some examples of what's in the works.]]></description>
    <author><![CDATA[Alan Ruthazer]]></author>
    <authorid><![CDATA[11808]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ruthazer_alan_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2008]]></date>
</item><item>
    <title><![CDATA[Marketers reveal their mobile addictions]]></title>
    <link>http://www.imediaconnection.com/content/19531.asp</link>
    <description><![CDATA[iMedia conducts a mobile reality check to find out how people in the interactive industry personally use the mobile web, or if they're using it at all.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/for_video.jpg]]></image>
    <date><![CDATA[June 04, 2008]]></date>
</item><item>
    <title><![CDATA[5 ways to increase mobile marketing ROI]]></title>
    <link>http://www.imediaconnection.com/content/19268.asp</link>
    <description><![CDATA[To get a return on investment, marketers must strike a good balance between a creative idea and&nbsp;its technical execution.]]></description>
    <author><![CDATA[Steen Andersson]]></author>
    <authorid><![CDATA[11787]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/andersson_steen_70x70.jpg]]></image>
    <date><![CDATA[May 30, 2008]]></date>
</item><item>
    <title><![CDATA[Maybe it's the device]]></title>
    <link>http://www.imediaconnection.com/content/19273.asp</link>
    <description><![CDATA[Is your mobile&nbsp;marketing campaign accounting for&nbsp;consumer behavior in the post-iPhone world?]]></description>
    <author><![CDATA[Joshua Palau]]></author>
    <authorid><![CDATA[4004]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_palau_joshua_70x70.JPG]]></image>
    <date><![CDATA[May 23, 2008]]></date>
</item><item>
    <title><![CDATA[Mobile: the uncluttered ad solution]]></title>
    <link>http://www.imediaconnection.com/content/19291.asp</link>
    <description><![CDATA[Who says you have to share marketing space? Stand out from the crowd with a mobile campaign.]]></description>
    <author><![CDATA[Mike Baker]]></author>
    <authorid><![CDATA[3320]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baker_mike_70x70.jpg]]></image>
    <date><![CDATA[May 20, 2008]]></date>
</item><item>
    <title><![CDATA[5 mobile success stories]]></title>
    <link>http://www.imediaconnection.com/content/19293.asp</link>
    <description><![CDATA[Take a look at these mobile campaign case studies for Dell, CoverGirl, MINI and more from Ad Infuse's content network. Learn about some of the industry's best practices and what's next on the horizon. ]]></description>
    <author><![CDATA[Brian Cowley]]></author>
    <authorid><![CDATA[86]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ha_cowley_brian_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2008]]></date>
</item><item>
    <title><![CDATA[The 411 on mobile snap technology]]></title>
    <link>http://www.imediaconnection.com/content/19266.asp</link>
    <description><![CDATA[A&nbsp;slew of new companies have come out with camera phone-based technology. You snap a photo of a product or promotion and receive information on the item in return. But how viable is this form of mobile marketing?]]></description>
    <author><![CDATA[Leah Messinger]]></author>
    <authorid><![CDATA[8130]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_messinger_leah_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2008]]></date>
</item><item>
    <title><![CDATA[What you need to know about interactive TV]]></title>
    <link>http://www.imediaconnection.com/content/18931.asp</link>
    <description><![CDATA[Interactive TV is fairly untouched by marketers despite the high levels of engagement offered. Take a look at what makes iTV a marketer's dream. ]]></description>
    <author><![CDATA[Jordan Greene]]></author>
    <authorid><![CDATA[5793]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080407_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2008]]></date>
</item><item>
    <title><![CDATA[10 reasons to launch a mobile app]]></title>
    <link>http://www.imediaconnection.com/content/18437.asp</link>
    <description><![CDATA[Find out why you should get your brand in the hands of consumers with your own mobile application.]]></description>
    <author><![CDATA[Steven Feldman]]></author>
    <authorid><![CDATA[3728]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080225_70x70.jpg]]></image>
    <date><![CDATA[February 25, 2008]]></date>
</item><item>
    <title><![CDATA[Don't let the iPhone fool you]]></title>
    <link>http://www.imediaconnection.com/content/18156.asp</link>
    <description><![CDATA[Not all&nbsp;mobile phones provide the web experience an iPhone does, requiring site designers to address some limitations. The Hyperfactory's CEO explains.]]></description>
    <author><![CDATA[Derek Handley]]></author>
    <authorid><![CDATA[9762]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_handley_derek_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2008]]></date>
</item><item>
    <title><![CDATA[Use mobile to engage, not just impress]]></title>
    <link>http://www.imediaconnection.com/content/18058.asp</link>
    <description><![CDATA[Forget the art and technology of mobile marketing. Here are three practical guidelines for using this platform to create more engaging campaigns. ]]></description>
    <author><![CDATA[Jordan Greene]]></author>
    <authorid><![CDATA[5793]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greene_jordon_70x70.jpg]]></image>
    <date><![CDATA[January 21, 2008]]></date>
</item><item>
    <title><![CDATA[A call for mobile-carrier symbiosis]]></title>
    <link>http://www.imediaconnection.com/content/18011.asp</link>
    <description><![CDATA[Transpera's CEO calls for an end to the antagonism between wireless content providers and carriers; he argues that both will see economic gain in partnering.]]></description>
    <author><![CDATA[Frank Barbieri]]></author>
    <authorid><![CDATA[9538]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barbieri_frank_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2008]]></date>
</item><item>
    <title><![CDATA[Mobile: it's not just for kids anymore ]]></title>
    <link>http://www.imediaconnection.com/content/17993.asp</link>
    <description><![CDATA[Many marketers equate mobile with a youthful demographic, but it may be time for your mobile campaign to grow up. Molecular's Evan Gerber explains.]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080114_70x70.jpg]]></image>
    <date><![CDATA[January 14, 2008]]></date>
</item><item>
    <title><![CDATA[ESPN and the dreaded GMOOT syndrome]]></title>
    <link>http://www.imediaconnection.com/content/17963.asp</link>
    <description><![CDATA[There's an upswing in mobile content consumption, but does this increase in consumption necessarily translate into advertising opportunities? Underscore Marketing's president casts a suspicious eye.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[January 10, 2008]]></date>
</item><item>
    <title><![CDATA[Maybelline gets 88% opt-in with mobile play]]></title>
    <link>http://www.imediaconnection.com/content/17765.asp</link>
    <description><![CDATA[HipCricket launched an SMS campaign for Maybelline; check out&nbsp;the numbers to see just how effective mobile marketing can be.]]></description>
    <author><![CDATA[Jeff Hasen]]></author>
    <authorid><![CDATA[9070]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hansen_jeff_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2007]]></date>
</item><item>
    <title><![CDATA[Me, my Nano and the 3-second video ad]]></title>
    <link>http://www.imediaconnection.com/content/17759.asp</link>
    <description><![CDATA[Over the next 10 years, video ads will develop into the dominant format, creating an emotional connection paralleled only by the PC and TV. Here's why.]]></description>
    <author><![CDATA[Rand Ragusa]]></author>
    <authorid><![CDATA[8828]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ragusa_rand_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2007]]></date>
</item><item>
    <title><![CDATA[Why retailers need a mobile edge]]></title>
    <link>http://www.imediaconnection.com/content/17699.asp</link>
    <description><![CDATA[Stand out from the retailer crowd with these mobile strategies. The head of Nokia Ad Business lists ways to stay top-of-mind with your audience.]]></description>
    <author><![CDATA[Mike Baker]]></author>
    <authorid><![CDATA[3320]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baker_mike_70x70.jpg]]></image>
    <date><![CDATA[December 13, 2007]]></date>
</item><item>
    <title><![CDATA[How to make your site mobile friendly]]></title>
    <link>http://www.imediaconnection.com/content/17558.asp</link>
    <description><![CDATA[If you'd like business to come from the small screen, follow this guide from Inkriti's CEO.]]></description>
    <author><![CDATA[Vinod Pabba]]></author>
    <authorid><![CDATA[8901]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cellphone1_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2007]]></date>
</item><item>
    <title><![CDATA[3 keys to success with local mobile]]></title>
    <link>http://www.imediaconnection.com/content/17509.asp</link>
    <description><![CDATA[Now is the time to rev your mobile marketing engines. Red Door Interactive's Paul Bruemmer shows you how.]]></description>
    <author><![CDATA[Paul J. Bruemmer]]></author>
    <authorid><![CDATA[3441]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/071203_70x70.jpg]]></image>
    <date><![CDATA[December 03, 2007]]></date>
</item><item>
    <title><![CDATA[Google's mobile muscle opens floodgates    ]]></title>
    <link>http://www.imediaconnection.com/content/17522.asp</link>
    <description><![CDATA[When news broke earlier this week that Verizon Wireless had decided to open its network (perhaps to counter the threat from Google), mobile marketers rejoiced. Find out why.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2007]]></date>
</item><item>
    <title><![CDATA[Don't make a bad call with mobile]]></title>
    <link>http://www.imediaconnection.com/content/17433.asp</link>
    <description><![CDATA[Thinking about launching a mobile campaign? Here are some points to consider first.]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <date><![CDATA[November 27, 2007]]></date>
</item><item>
    <title><![CDATA[How to mobilize a TV audience]]></title>
    <link>http://www.imediaconnection.com/content/17424.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">More and more companies and television shows offer viewers a chance to interact via their mobile phones. mBlox gets marketers up to speed on this growing trend.</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman'"> </SPAN>]]></description>
    <author><![CDATA[Steve Livingston]]></author>
    <authorid><![CDATA[8629]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/071121_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2007]]></date>
</item><item>
    <title><![CDATA[What Playboy, Fox and Univision think of mobile]]></title>
    <link>http://www.imediaconnection.com/content/17407.asp</link>
    <description><![CDATA[Not sure what it means to market in mobile? Three experts show the way.]]></description>
    <author><![CDATA[Emma Brownell]]></author>
    <authorid><![CDATA[2409]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brownell_emma_70x70.jpg.jpg]]></image>
    <date><![CDATA[November 20, 2007]]></date>
</item><item>
    <title><![CDATA[Understanding Google's mobile move]]></title>
    <link>http://www.imediaconnection.com/content/17346.asp</link>
    <description><![CDATA[Will Google win its battle for mobile domination? Or is Android starting a war it can't win?]]></description>
    <author><![CDATA[Eswar Priyadarshan]]></author>
    <authorid><![CDATA[8467]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_priyadarshan_eswar_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2007]]></date>
</item><item>
    <title><![CDATA[Mobile: the little platform that could]]></title>
    <link>http://www.imediaconnection.com/content/17253.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Make your traditional campaign trackable and more engaging with mobile.</SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"> Cielo</SPAN><SPAN class=headline1><SPAN style="FONT-WEIGHT: normal; FONT-SIZE: 10pt; FONT-FAMILY: Arial"> Group's president and CEO explains. </SPAN></SPAN>]]></description>
    <author><![CDATA[Dean Macri]]></author>
    <authorid><![CDATA[3667]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/071107_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2007]]></date>
</item><item>
    <title><![CDATA[ Will Google, Yahoo! or AOL win the mobile battle?]]></title>
    <link>http://www.imediaconnection.com/content/17131.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Find out how these traditional web players are shaping their strategies for the wireless space. </SPAN>]]></description>
    <author><![CDATA[Leah Messinger]]></author>
    <authorid><![CDATA[8130]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/071029_70x70.jpg]]></image>
    <date><![CDATA[October 29, 2007]]></date>
</item><item>
    <title><![CDATA[Compel users to text you back]]></title>
    <link>http://www.imediaconnection.com/content/16409.asp</link>
    <description><![CDATA[Mobile&nbsp;offers marketers an opportunity to access audiences anywhere, anytime. But the marketing message has to be worthy of this potential invasion of personal space.]]></description>
    <author><![CDATA[Patrick McHugh]]></author>
    <authorid><![CDATA[7018]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mchugh_patrick_70x70.jpg]]></image>
    <date><![CDATA[October 18, 2007]]></date>
</item><item>
    <title><![CDATA[Mobile marketing 101]]></title>
    <link>http://www.imediaconnection.com/content/16956.asp</link>
    <description><![CDATA[Mobile is a powerful marketing platform. But do you know how to use it? This video&nbsp;clip shows how other companies are using text messaging and WAP in their marketing campaigns.]]></description>
    <author><![CDATA[Paul Martecchini]]></author>
    <authorid><![CDATA[7727]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_martecchini_paul_70x70.jpg]]></image>
    <date><![CDATA[October 11, 2007]]></date>
</item><item>
    <title><![CDATA[CoverGirl, Hot 97, Reebok take the mobile leap of faith]]></title>
    <link>http://www.imediaconnection.com/content/16935.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Still think mobile needs time to develop? Take a look at how some big brands are innovating this channel right now to engage audiences, empower other media and build solid brand loyalty.</SPAN>]]></description>
    <author><![CDATA[Emma Brownell]]></author>
    <authorid><![CDATA[2409]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/071010_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2007]]></date>
</item><item>
    <title><![CDATA[Google Gphone?]]></title>
    <link>http://www.imediaconnection.com/content/16767.asp</link>
    <description><![CDATA[Google's holistic approach to the wireless space gives real credibility to the Gphone rumors. Our writer maps out the internet giant's mobile strategy.]]></description>
    <author><![CDATA[Neville Colaco]]></author>
    <authorid><![CDATA[7452]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_colaco_neville_70x70.jpg]]></image>
    <date><![CDATA[September 26, 2007]]></date>
</item><item>
    <title><![CDATA[Look who's spending the most on mobile]]></title>
    <link>http://www.imediaconnection.com/content/16655.asp</link>
    <description><![CDATA[Want to reach the fastest-growing and highest-spending mobile demo? Briabe Media's CEO explains the how and why of making contact with the Hispanic and African American audiences.]]></description>
    <author><![CDATA[James Briggs]]></author>
    <authorid><![CDATA[4840]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_briggs_james_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2007]]></date>
</item><item>
    <title><![CDATA[Mobile, minus the bells and whistles]]></title>
    <link>http://www.imediaconnection.com/content/16666.asp</link>
    <description><![CDATA[Despite all their capabilities, mobile devices are still mainly used as phones. Our media strategies editor explains what that means for marketers.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2007]]></date>
</item><item>
    <title><![CDATA[Capture teens in a mobile web]]></title>
    <link>http://www.imediaconnection.com/content/16555.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Marketers </SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">venturing into the mobile space to pursue&nbsp;this popular demographic have an opportunity for brand success, but they must do it with kid gloves. Molecular tells you how. </SPAN>]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070910_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2007]]></date>
</item><item>
    <title><![CDATA[Are early adopters the best mobile audience? ]]></title>
    <link>http://www.imediaconnection.com/content/16474.asp</link>
    <description><![CDATA[Our media strategies editor looks at mobile and explains what the potential marketing pitfalls may be, as well as who your best target audience is in this medium right now.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2007]]></date>
</item><item>
    <title><![CDATA[How to build and keep your mobile audience]]></title>
    <link>http://www.imediaconnection.com/content/16302.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Quattro's VP of business development offers some mobile web best practices.</SPAN>]]></description>
    <author><![CDATA[Lars Albright]]></author>
    <authorid><![CDATA[5630]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070820_70x70.jpg]]></image>
    <date><![CDATA[August 20, 2007]]></date>
</item><item>
    <title><![CDATA[5 steps to take your website mobile]]></title>
    <link>http://www.imediaconnection.com/content/16153.asp</link>
    <description><![CDATA[Molecular writes in with tips for making your mobile web presence as compelling as your online presence.]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2007]]></date>
</item><item>
    <title><![CDATA[Google vs. carriers: The wireless ad revolution ]]></title>
    <link>http://www.imediaconnection.com/content/16185.asp</link>
    <description><![CDATA[Did Google fire the first shot in the mobile revolution? Or is ad-supported wireless a pipe dream? Google-watchers and mobile gurus read the wireless tea leaves. ]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marcus_nanette_70x70.jpg]]></image>
    <date><![CDATA[August 10, 2007]]></date>
</item><item>
    <title><![CDATA[Master the mobile format in 5 steps]]></title>
    <link>http://www.imediaconnection.com/content/15936.asp</link>
    <description><![CDATA[Considering launching a mobile campaign? Molecular's senior user experience consultant lists five considerations key to launching an effective campaign.]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <date><![CDATA[August 09, 2007]]></date>
</item><item>
    <title><![CDATA[FCC Dampens Google's Wireless Dreams]]></title>
    <link>http://www.imediaconnection.com/content/16055.asp</link>
    <description><![CDATA[In a mixed-bag ruling, the FCC split the difference between warring internet and telecom factions.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 01, 2007]]></date>
</item><item>
    <title><![CDATA[Mobile Reaches Consumers: Here's How]]></title>
    <link>http://www.imediaconnection.com/content/15738.asp</link>
    <description><![CDATA[Mobile customers want instant gratification. Enpocket's CEO explains how to capture mobile audiences by catering to this need.]]></description>
    <author><![CDATA[Mike Baker]]></author>
    <authorid><![CDATA[3320]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baker_mike_70x70.jpg]]></image>
    <date><![CDATA[July 30, 2007]]></date>
</item><item>
    <title><![CDATA[How Mobile Will Change Politics Forever]]></title>
    <link>http://www.imediaconnection.com/content/15797.asp</link>
    <description><![CDATA[MindMatics VP of mobile marketing predicts that the candidate who most effectively executes his mobile campaign will win the White House in 2008.]]></description>
    <author><![CDATA[Jordan Greene]]></author>
    <authorid><![CDATA[5793]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_greene_jordon_70x70.jpg]]></image>
    <date><![CDATA[July 23, 2007]]></date>
</item><item>
    <title><![CDATA[How Sprite, Dr. Pepper and MTV Use Mobile]]></title>
    <link>http://www.imediaconnection.com/content/15737.asp</link>
    <description><![CDATA[Motricity's off-deck general manager looks to&nbsp;CPG and entertainment brands&nbsp;to see how they use mobile to better reach their audiences.]]></description>
    <author><![CDATA[Steve Leonard]]></author>
    <authorid><![CDATA[5911]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leonard_steve_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2007]]></date>
</item><item>
    <title><![CDATA[Coke's Industry-Shaking Mobile Move]]></title>
    <link>http://www.imediaconnection.com/content/15720.asp</link>
    <description><![CDATA[Coca-Cola's mobile initiative is expected to drive interest and awareness from other brands to invest in mobile. But there are still challenges to overcome.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leavitt_neal_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2007]]></date>
</item><item>
    <title><![CDATA[7 Easy Steps to Mobile Success]]></title>
    <link>http://www.imediaconnection.com/content/15561.asp</link>
    <description><![CDATA[Trilibis' VP of professional services examines a successful NASCAR mobile campaign and spells out what it takes to win in this medium.]]></description>
    <author><![CDATA[Steve Paddon]]></author>
    <authorid><![CDATA[5643]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_paddon_steve_70x70.jpg]]></image>
    <date><![CDATA[July 02, 2007]]></date>
</item><item>
    <title><![CDATA[Chicken Soup for the Confused Mobile Marketer]]></title>
    <link>http://www.imediaconnection.com/content/15602.asp</link>
    <description><![CDATA[Here are some ideas from today's mobile warriors on how to get your brand to live in your customers' hands.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[June 29, 2007]]></date>
</item><item>
    <title><![CDATA[CoverGirl Answers Quattro's Mobile Call. Will You?]]></title>
    <link>http://www.imediaconnection.com/content/15202.asp</link>
    <description><![CDATA[Lars Albright of Quattro Wireless speaks with our managing editor about the company's beginnings, its recent campaigns and&nbsp;key&nbsp;mobile&nbsp;marketing tactics.]]></description>
    <author><![CDATA[Emma Brownell]]></author>
    <authorid><![CDATA[2409]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brownell_emma_70x70.jpg.jpg]]></image>
    <date><![CDATA[June 19, 2007]]></date>
</item><item>
    <title><![CDATA[Take Your Site to Go]]></title>
    <link>http://www.imediaconnection.com/content/15121.asp</link>
    <description><![CDATA[Don't&nbsp;get left out of&nbsp;mobile search results. Red Door Interactive's director of search marketing explains how to optimize your site for small screen searches.]]></description>
    <author><![CDATA[Paul J. Bruemmer]]></author>
    <authorid><![CDATA[3441]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bruemmer_paul_70.jpg]]></image>
    <date><![CDATA[June 11, 2007]]></date>
</item><item>
    <title><![CDATA[Ogilvy, MediaVest and Mindshare Weigh in on Mobile]]></title>
    <link>http://www.imediaconnection.com/content/15195.asp</link>
    <description><![CDATA[Small screen, big future? Industry veterans discuss the current state of mobile and how the market is slated to shift... very soon.]]></description>
    <author><![CDATA[Jeff Janer]]></author>
    <authorid><![CDATA[3206]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_janer_jeff_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2007]]></date>
</item><item>
    <title><![CDATA[Reach the 18-34 demo with mobile marketing]]></title>
    <link>http://www.imediaconnection.com/content/15030.asp</link>
    <description><![CDATA[Mobile marketing offers a cheaper,&nbsp;frequently more effective way of reaching your target audience; Briabe Media's CEO gives three tips.]]></description>
    <author><![CDATA[James Briggs]]></author>
    <authorid><![CDATA[4840]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_briggs_james_70x70.jpg]]></image>
    <date><![CDATA[May 29, 2007]]></date>
</item><item>
    <title><![CDATA[Put the Human Touch in Mobile Search]]></title>
    <link>http://www.imediaconnection.com/content/14992.asp</link>
    <description><![CDATA[On such a small screen, the real trick is to engage the consumer for <EM>future</EM> interactions by offering multiple levels of contact.]]></description>
    <author><![CDATA[Joe Gorelick]]></author>
    <authorid><![CDATA[5193]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gorelick_joe_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2007]]></date>
</item><item>
    <title><![CDATA[Get Clickthrough Rates Through the Roof]]></title>
    <link>http://www.imediaconnection.com/content/14905.asp</link>
    <description><![CDATA[Want a CTR of 8 percent? Then consider mobile. Enpocket's CEO reveals the secret&nbsp;sauce.]]></description>
    <author><![CDATA[Mike Baker]]></author>
    <authorid><![CDATA[3320]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baker_mike_70x70.jpg]]></image>
    <date><![CDATA[May 17, 2007]]></date>
</item><item>
    <title><![CDATA[Wireless Media Planning: On-Deck vs. Off]]></title>
    <link>http://www.imediaconnection.com/content/14856.asp</link>
    <description><![CDATA[Straying from "the deck" can keep your mobile marketing campaign from realizing its full potential. But will it always be this way? Underscore Marketing's president thinks not and explains why.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[May 10, 2007]]></date>
</item><item>
    <title><![CDATA[Yahoo! Takes Up Mobile Space]]></title>
    <link>http://www.imediaconnection.com/content/14597.asp</link>
    <description><![CDATA[Find out what's behind Yahoo's recent drive to rule the wireless airwaves.]]></description>
    <author><![CDATA[Elizabeth Crane]]></author>
    <authorid><![CDATA[5362]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_crane_liz_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2007]]></date>
</item><item>
    <title><![CDATA[Mobile Marketing: Make Them Want It]]></title>
    <link>http://www.imediaconnection.com/content/14462.asp</link>
    <description><![CDATA[Pop Solutions' executive VP shares what he's learned about mobile marketing overseas and how marketers can apply that knowledge.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[April 26, 2007]]></date>
</item><item>
    <title><![CDATA[Mobile: All Hands on Deck?]]></title>
    <link>http://www.imediaconnection.com/content/14508.asp</link>
    <description><![CDATA[Once the infrastructure is built and the consumer's basic needs are served, new monetization models will be possible.]]></description>
    <author><![CDATA[Omar Tawakol]]></author>
    <authorid><![CDATA[1136]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tawakol_omar_70x70.jpg]]></image>
    <date><![CDATA[April 18, 2007]]></date>
</item><item>
    <title><![CDATA[5 Questions About Mobile with John Hadl]]></title>
    <link>http://www.imediaconnection.com/content/14331.asp</link>
    <description><![CDATA[Is mobile right for all brands? If not, why not? Our editor in chief sits down with the mobile guru to get answers.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[April 11, 2007]]></date>
</item><item>
    <title><![CDATA[Will Google Pay My Cell Phone Bill?]]></title>
    <link>http://www.imediaconnection.com/content/14256.asp</link>
    <description><![CDATA[Elicit Consultancy's founder breaks down what the U.S. consumer wants from mobile advertising.]]></description>
    <author><![CDATA[Tim Davis]]></author>
    <authorid><![CDATA[5143]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_davis_tim_70x70.jpg]]></image>
    <date><![CDATA[April 05, 2007]]></date>
</item><item>
    <title><![CDATA[The Path to Mobile Web Adoption]]></title>
    <link>http://www.imediaconnection.com/content/14206.asp</link>
    <description><![CDATA[The cost of mobile internet access continues to be a serious impediment for many consumers and is still too high for mass adoption.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[March 29, 2007]]></date>
</item><item>
    <title><![CDATA[Brand Better with Mobile Utility]]></title>
    <link>http://www.imediaconnection.com/content/14116.asp</link>
    <description><![CDATA[Underscore Marketing's president shows how to get your email message across without brand backlash.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[March 22, 2007]]></date>
</item><item>
    <title><![CDATA[Mobile's Next Frontier: Beyond Keywords]]></title>
    <link>http://www.imediaconnection.com/content/14058.asp</link>
    <description><![CDATA[For a preview of what Medio Systems sees as the next wave in mobile tech, iMedia's editor in chief goes searching for some answers.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2007]]></date>
</item><item>
    <title><![CDATA[Make Mobile Marketing Compelling]]></title>
    <link>http://www.imediaconnection.com/content/13968.asp</link>
    <description><![CDATA[Without restrictive networks and high fees, mobile marketing will soon reach new highs.]]></description>
    <author><![CDATA[Brady Gilchrist]]></author>
    <authorid><![CDATA[4298]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gilchrist_brady_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2007]]></date>
</item><item>
    <title><![CDATA[Top Trends in Mobile Media]]></title>
    <link>http://www.imediaconnection.com/content/13863.asp</link>
    <description><![CDATA[Mobile advertising growth depends on getting the attention of traditional brand advertisers as they shift money out of TV and into new media.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chapell_alan_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2007]]></date>
</item><item>
    <title><![CDATA[The Value in Mobile Marketing]]></title>
    <link>http://www.imediaconnection.com/content/13787.asp</link>
    <description><![CDATA[How should marketers leverage mobile to get the most out of their marketing dollars today? James Briggs offers four tips on successfully integrating mobile into your marketing mix.]]></description>
    <author><![CDATA[James Briggs]]></author>
    <authorid><![CDATA[4840]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_briggs_james_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2007]]></date>
</item><item>
    <title><![CDATA[Unveiling Apple's Mobile Phenomenon]]></title>
    <link>http://www.imediaconnection.com/content/13691.asp</link>
    <description><![CDATA[The real impact of Apple's new iPhone goes well beyond its looks, says T3's Kirk Drummond, giving marketers instant value right out of the box.<BR>]]></description>
    <author><![CDATA[Kirk Drummond]]></author>
    <authorid><![CDATA[3685]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/70_pic.JPG]]></image>
    <date><![CDATA[February 19, 2007]]></date>
</item><item>
    <title><![CDATA[Convert Local Search into Mobile Sales]]></title>
    <link>http://www.imediaconnection.com/content/13600.asp</link>
    <description><![CDATA[As paid search in the local market is heating up, select brands are beginning to maximize mobile marketing opportunities for local online ad-spends and promotions.]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwarz_joyce_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2007]]></date>
</item><item>
    <title><![CDATA[AdMob Talks Wireless Success Strategies]]></title>
    <link>http://www.imediaconnection.com/content/13639.asp</link>
    <description><![CDATA[Our editor in chief talks with the mobile ad network's CEO Omar Hamoui and Advertising Sales VP Tony Nethercutt about mobile marketing best practices, mistakes to avoid and more.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[February 13, 2007]]></date>
</item><item>
    <title><![CDATA[The iPhone & the Year of Mobile]]></title>
    <link>http://www.imediaconnection.com/content/13449.asp</link>
    <description><![CDATA[Bango's VP of marketing predicts more people will surf online via their phones than their PCs by the end of the year.]]></description>
    <author><![CDATA[Sarah Keefe]]></author>
    <authorid><![CDATA[4593]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_keefe_sarah_70x70.jpg]]></image>
    <date><![CDATA[February 07, 2007]]></date>
</item><item>
    <title><![CDATA[Avoid Dotcom Mistakes When Going Mobile]]></title>
    <link>http://www.imediaconnection.com/content/13365.asp</link>
    <description><![CDATA[CoreBrand's managing director reminds marketers that mobile initiatives should be an extension of current brand offerings and attributes.]]></description>
    <author><![CDATA[Karl Barnhart]]></author>
    <authorid><![CDATA[4731]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barnhart_karl_70x70.gif]]></image>
    <date><![CDATA[January 30, 2007]]></date>
</item><item>
    <title><![CDATA[The iPhone: The Dawn of Mobile Web 2.0?]]></title>
    <link>http://www.imediaconnection.com/content/13368.asp</link>
    <description><![CDATA[The iPhone offers the possibility of easy and user-friendly internet surfing; iCrossing's VP of communications explains how this will impact the mobile marketing landscape.]]></description>
    <author><![CDATA[Noah Elkin]]></author>
    <authorid><![CDATA[3443]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_elkin_noah_70.jpg]]></image>
    <date><![CDATA[January 25, 2007]]></date>
</item><item>
    <title><![CDATA[iPhone Seeds Mobile Marketing Growth]]></title>
    <link>http://www.imediaconnection.com/content/13331.asp</link>
    <description><![CDATA[Apple, which revolutionized the music business with the introduction of its iPod, just may be doing the same thing for the mobile advertising industry. A new media analyst explains.]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwarz_joyce_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2007]]></date>
</item><item>
    <title><![CDATA[How to Implement Mobile Marketing]]></title>
    <link>http://www.imediaconnection.com/content/13255.asp</link>
    <description><![CDATA[Ad Infuse's director of marketing suggests six questions to ask your agency when planning a mobile marketing campaign.]]></description>
    <author><![CDATA[Chris Arens]]></author>
    <authorid><![CDATA[1910]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arens_chris_70x70.JPG]]></image>
    <date><![CDATA[January 19, 2007]]></date>
</item><item>
    <title><![CDATA[Mobile Segmentation Gets Simpler]]></title>
    <link>http://www.imediaconnection.com/content/13273.asp</link>
    <description><![CDATA[For the mobile market, advertisers have to employ special optimization techniques to make their ads mobile-friendly. Underscore Marketing's president looks at the mobile future with an eye toward process.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2007]]></date>
</item><item>
    <title><![CDATA[Four Mobile Marketing Myths]]></title>
    <link>http://www.imediaconnection.com/content/13019.asp</link>
    <description><![CDATA[The VP of mobile services of Isobar International deconstructs the current state of mobile marketing.]]></description>
    <author><![CDATA[Gene Keenan]]></author>
    <authorid><![CDATA[4629]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_keenan_gene_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2007]]></date>
</item><item>
    <title><![CDATA[Burger King and Maxim Mobile Speak Out!]]></title>
    <link>http://www.imediaconnection.com/content/13003.asp</link>
    <description><![CDATA[Our editor in chief sits down with executives from both companies to find out how the deal between BK and Maxim came about.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[January 04, 2007]]></date>
</item><item>
    <title><![CDATA[Brands Turn to Mobile Ads]]></title>
    <link>http://www.imediaconnection.com/content/12910.asp</link>
    <description><![CDATA[Bango's VP of marketing discusses how brands use mobile for more targeting and personal marketing.]]></description>
    <author><![CDATA[Sarah Keefe]]></author>
    <authorid><![CDATA[4593]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_keefe_sarah_70x70.jpg]]></image>
    <date><![CDATA[December 20, 2006]]></date>
</item><item>
    <title><![CDATA[Making Sense Out of Mobile]]></title>
    <link>http://www.imediaconnection.com/content/12801.asp</link>
    <description><![CDATA[Find out the latest in the&nbsp;mobile landscape from the recent Mobile Marketing Association Forum in Los Angeles.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_park_roger_70x70.jpg]]></image>
    <date><![CDATA[December 13, 2006]]></date>
</item><item>
    <title><![CDATA[Three Steps to Mobile Marketing Success]]></title>
    <link>http://www.imediaconnection.com/content/12745.asp</link>
    <description><![CDATA[Motricity's CEO writes that identifying the campaign&nbsp;goal, developing the product and thinking of the consumer are the three keys to developing successful mobile marketing.]]></description>
    <author><![CDATA[Ryan K. Wuerch]]></author>
    <authorid><![CDATA[4595]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wuerch_ryan_70x70.jpg]]></image>
    <date><![CDATA[December 07, 2006]]></date>
</item><item>
    <title><![CDATA[10 Tips for Going Mobile-- Today]]></title>
    <link>http://www.imediaconnection.com/content/12622.asp</link>
    <description><![CDATA[Who says mobile marketing isn't "there" yet? Enpocket's CEO provides ideas to help you realize this medium's potential.]]></description>
    <author><![CDATA[Mike Baker]]></author>
    <authorid><![CDATA[3320]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baker_mike_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2006]]></date>
</item><item>
    <title><![CDATA[Search and Banner Ads for Mobile Mktg.]]></title>
    <link>http://www.imediaconnection.com/content/12462.asp</link>
    <description><![CDATA[Contributor Joyce Schwarz discusses how a Bango/Yahoo! webinar sheds light on mobile search advances.]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwarz_joyce_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2006]]></date>
</item><item>
    <title><![CDATA[Search and Banner Ads for Mobile Mktg. (Page 2 of 2)]]></title>
    <link>http://www.imediaconnection.com/content/12463.asp</link>
    <description><![CDATA[How search works on the mobile platform]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwarz_joyce_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2006]]></date>
</item><item>
    <title><![CDATA[Mobile Video: Surveying the Landscape]]></title>
    <link>http://www.imediaconnection.com/content/12389.asp</link>
    <description><![CDATA[AvantGo/Sybase iAnywhere's product manager examines the current state of the mobile video industry.]]></description>
    <author><![CDATA[Crystal King]]></author>
    <authorid><![CDATA[4518]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_king_crystal_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2006]]></date>
</item><item>
    <title><![CDATA[U.S. Lags the World in SMS Use]]></title>
    <link>http://www.imediaconnection.com/content/11997.asp</link>
    <description><![CDATA[When measured against other countries, U.S. SMS use shows to be considerably lower than that of most.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[October 31, 2006]]></date>
</item><item>
    <title><![CDATA[The U.S. Mobile Messaging Market]]></title>
    <link>http://www.imediaconnection.com/content/11937.asp</link>
    <description><![CDATA[eMarketer explains where best to reach the mobile customer-- whether SMS, voice or MIM.]]></description>
    <author><![CDATA[John Gauntt]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[October 27, 2006]]></date>
</item><item>
    <title><![CDATA[A New Tipping Point]]></title>
    <link>http://www.imediaconnection.com/content/11831.asp</link>
    <description><![CDATA[The WeatherBug general manager says that increasingly, people now prefer computing on a mobile device over their PCs.]]></description>
    <author><![CDATA[Andy Jedynak]]></author>
    <authorid><![CDATA[343]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jedynak_andy_70x70(1).jpg]]></image>
    <date><![CDATA[October 25, 2006]]></date>
</item><item>
    <title><![CDATA[Couponing in the Mobile Space]]></title>
    <link>http://www.imediaconnection.com/content/11479.asp</link>
    <description><![CDATA[Chapell &amp; Associates' president examines the mobile coupon landscape and the importance of targeting.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chapell_alan_70x70.jpg]]></image>
    <date><![CDATA[October 03, 2006]]></date>
</item><item>
    <title><![CDATA[Mobile Entertainment Drives Growth]]></title>
    <link>http://www.imediaconnection.com/content/11430.asp</link>
    <description><![CDATA[eMarketer predicts that mobile entertainment -- and music on mobile devices specifically -- will propel growth in the field.]]></description>
    <author><![CDATA[James Belcher]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[September 29, 2006]]></date>
</item><item>
    <title><![CDATA[Mobile Data Services]]></title>
    <link>http://www.imediaconnection.com/content/11319.asp</link>
    <description><![CDATA[eMarketer gives insight into the mobile breakdown-- which mobile data services generate the most revenue, and what the forecast for the sector looks like.]]></description>
    <author><![CDATA[James Belcher]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[September 22, 2006]]></date>
</item><item>
    <title><![CDATA[Why Text Ads Are Best]]></title>
    <link>http://www.imediaconnection.com/content/11262.asp</link>
    <description><![CDATA[eMarketer reports that mobile users prefer text to&nbsp;search and news&nbsp;services. ]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[September 19, 2006]]></date>
</item><item>
    <title><![CDATA[Mobile for Senior and Ethnic Markets]]></title>
    <link>http://www.imediaconnection.com/content/11216.asp</link>
    <description><![CDATA[Mobile Virtual Network Operators are a growing slice of the mobile pie, and are predicted to penetrate ethnic markets, as well as&nbsp;young and senior demographics.]]></description>
    <author><![CDATA[John Gauntt]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[September 15, 2006]]></date>
</item><item>
    <title><![CDATA[Reach the Mobile Consumer]]></title>
    <link>http://www.imediaconnection.com/content/10838.asp</link>
    <description><![CDATA[Chapell &amp; Associates' president explains how to reach mobile audiences.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chapell_alan_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2006]]></date>
</item><item>
    <title><![CDATA[Three Ways to Market on Mobile]]></title>
    <link>http://www.imediaconnection.com/content/10604.asp</link>
    <description><![CDATA[In his first piece of a regular column, the CEO of Enpocket outlines three types of campaigns suited for mobile devices, and how each can support your specific marketing objectives. ]]></description>
    <author><![CDATA[Mike Baker]]></author>
    <authorid><![CDATA[3320]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baker_mike_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2006]]></date>
</item><item>
    <title><![CDATA[Mobile: Looking Ahead]]></title>
    <link>http://www.imediaconnection.com/content/10388.asp</link>
    <description><![CDATA[eMarketer looks at some of the marketing lessons that can be learned from one of the world�s largest mobile companies. ]]></description>
    <author><![CDATA[James Belcher]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[July 14, 2006]]></date>
</item><item>
    <title><![CDATA[Japan and the Mobile Landscape]]></title>
    <link>http://www.imediaconnection.com/content/10304.asp</link>
    <description><![CDATA[eMarketer looks at the successful marketing of advanced cell phone services in Japan.]]></description>
    <author><![CDATA[John Gauntt]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[July 07, 2006]]></date>
</item><item>
    <title><![CDATA[Use Pay-Per-Text to Boost Mobile ROI]]></title>
    <link>http://www.imediaconnection.com/content/10196.asp</link>
    <description><![CDATA[Learn about this effective marketing tactic already in use in the UK from the VP, global marketing &amp; communication for MIVA.]]></description>
    <author><![CDATA[Chrysi Philalithes]]></author>
    <authorid><![CDATA[3947]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Philalithes_Chrysi_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2006]]></date>
</item><item>
    <title><![CDATA[Mobile in China Booms]]></title>
    <link>http://www.imediaconnection.com/content/10207.asp</link>
    <description><![CDATA[eMarketer reports that China's mobile landscape is 500 million and growing; advertisers, take note.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[June 27, 2006]]></date>
</item><item>
    <title><![CDATA[The Status on Mobile Spam]]></title>
    <link>http://www.imediaconnection.com/content/9761.asp</link>
    <description><![CDATA[Chappell &amp; Associates' Isaac Scarborough writes about issues of text message marketing-- where the industry is today, and what the&nbsp;future might hold.]]></description>
    <author><![CDATA[Isaac Scarborough]]></author>
    <authorid><![CDATA[3899]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_scarborough_isaac_70x70.jpg]]></image>
    <date><![CDATA[June 02, 2006]]></date>
</item><item>
    <title><![CDATA[Mobile Game Marketing]]></title>
    <link>http://www.imediaconnection.com/content/9790.asp</link>
    <description><![CDATA[Greystripe's director of product management explores whether mobile games are sticking with marketers.]]></description>
    <author><![CDATA[Jim Durrell]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_durrell_james_70x70.jpg]]></image>
    <date><![CDATA[May 30, 2006]]></date>
</item><item>
    <title><![CDATA[Creative Mobile Marketing]]></title>
    <link>http://www.imediaconnection.com/content/9409.asp</link>
    <description><![CDATA[ipsh!'s creative lead discusses&nbsp;mobile content&nbsp;and knowing your mobile audience.]]></description>
    <author><![CDATA[Aaron Watkins]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_watkins_aaron_70x70.jpg]]></image>
    <date><![CDATA[May 05, 2006]]></date>
</item><item>
    <title><![CDATA[Improving Mobile Marketing and Privacy]]></title>
    <link>http://www.imediaconnection.com/content/9123.asp</link>
    <description><![CDATA[Industry experts discuss two initiatives for mobile marketers.]]></description>
    <author><![CDATA[Alan Chapell, Gerry Christensen, and Kelly McIvor]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cellphone1_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2006]]></date>
</item><item>
    <title><![CDATA[The Downfall of "Always Connected" ]]></title>
    <link>http://www.imediaconnection.com/content/8842.asp</link>
    <description><![CDATA[The WeatherBug SVP shares his experience of being blindsided by technology. Take heed.]]></description>
    <author><![CDATA[Andy Jedynak]]></author>
    <authorid><![CDATA[343]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jedynak_andy_70x70.jpg]]></image>
    <date><![CDATA[March 29, 2006]]></date>
</item><item>
    <title><![CDATA[Understanding Mobile Marketing]]></title>
    <link>http://www.imediaconnection.com/content/8758.asp</link>
    <description><![CDATA[Cielo Group's president discusses how to go beyond text-message mobile marketing campaigns with branded interactive applications.]]></description>
    <author><![CDATA[Dean Macri]]></author>
    <authorid><![CDATA[3667]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Macri_Dean_70x70.jpg]]></image>
    <date><![CDATA[March 22, 2006]]></date>
</item><item>
    <title><![CDATA[Three Steps for Mobile Marketing]]></title>
    <link>http://www.imediaconnection.com/content/8401.asp</link>
    <description><![CDATA[Enpocket's CEO&nbsp;points out key components when putting together your product's mobile marketing plan.]]></description>
    <author><![CDATA[Mike Baker]]></author>
    <authorid><![CDATA[3320]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baker_mike_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2006]]></date>
</item><item>
    <title><![CDATA[Have Brand, Will Travel]]></title>
    <link>http://www.imediaconnection.com/content/8271.asp</link>
    <description><![CDATA[LookSmart CEO David B. Hills discusses portable content and what it means to brands.]]></description>
    <author><![CDATA[David B. Hills]]></author>
    <authorid><![CDATA[952]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hills_dave_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2006]]></date>
</item><item>
    <title><![CDATA[Mobile Gaming is Taking Off]]></title>
    <link>http://www.imediaconnection.com/content/8022.asp</link>
    <description><![CDATA[eMarketer predicts that mobile gaming revenue will hit $11 billion by 2010.]]></description>
    <author><![CDATA[James Belcher]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[January 27, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Mobile Marketing]]></title>
    <link>http://www.imediaconnection.com/content/7984.asp</link>
    <description><![CDATA[John Hadl, managing director of Quigley-Simpson Interactive, lays out what works and what doesn't when it comes to mobile marketing.]]></description>
    <author><![CDATA[John Hadl]]></author>
    <authorid><![CDATA[2909]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[January 26, 2006]]></date>
</item><item>
    <title><![CDATA[Revenues from Mobile Gaming to Rise]]></title>
    <link>http://www.imediaconnection.com/content/7788.asp</link>
    <description><![CDATA[As games for mobile phones become more sophisticated, revenues will increase.]]></description>
    <author><![CDATA[eMarketer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_emarketer_70x70.gif]]></image>
    <date><![CDATA[January 10, 2006]]></date>
</item><item>
    <title><![CDATA[Mobile Advertising is for Adults, Too]]></title>
    <link>http://www.imediaconnection.com/content/7717.asp</link>
    <description><![CDATA[A media supervisor with Avenue A|Razorfish provides stats on mobile phone usage and tips for expanding your audience beyond teens.]]></description>
    <author><![CDATA[Jason Hoffman]]></author>
    <authorid><![CDATA[3311]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hoffman_jason_70.jpg]]></image>
    <date><![CDATA[January 04, 2006]]></date>
</item><item>
    <title><![CDATA[The Rise of Branded Ringtones]]></title>
    <link>http://www.imediaconnection.com/content/7654.asp</link>
    <description><![CDATA[Moderati's VP of marketing looks at how some major brands are reaching younger consumers with cell phone ringtones.]]></description>
    <author><![CDATA[Cindy Lundin Mesaros]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mesaros_cindy_70x70.jpg]]></image>
    <date><![CDATA[January 02, 2006]]></date>
</item><item>
    <title><![CDATA[Are We Ready for Mobile RSS?]]></title>
    <link>http://www.imediaconnection.com/content/7443.asp</link>
    <description><![CDATA[It's a tiny slice of a tiny slice, but mobile RSS users represent a juicy opportunity for marketers; an AvantGo senior manager reports.]]></description>
    <author><![CDATA[Crystal King]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_king_crystal_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2005]]></date>
</item><item>
    <title><![CDATA[Already on a Phone Screen Near You]]></title>
    <link>http://www.imediaconnection.com/content/7350.asp</link>
    <description><![CDATA[ipsh!'s CEO provides examples of why you should consider a mobile marketing budget in your 2006 planning.]]></description>
    <author><![CDATA[Nihal Mehta]]></author>
    <authorid><![CDATA[3361]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mehta_nihal_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2005]]></date>
</item><item>
    <title><![CDATA[Op Ed: An S.O.S. for SMS]]></title>
    <link>http://www.imediaconnection.com/content/7088.asp</link>
    <description><![CDATA[ipsh!'s Nihal Mehta urges citizens to contact their government officials and push them to bring the Emergency Broadcast System to cell phones.]]></description>
    <author><![CDATA[Nihal Mehta]]></author>
    <authorid><![CDATA[3361]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mehta_nihal_70x70.jpg]]></image>
    <date><![CDATA[November 01, 2005]]></date>
</item><item>
    <title><![CDATA[Rock Txtn' Roll]]></title>
    <link>http://www.imediaconnection.com/content/6738.asp</link>
    <description><![CDATA[ipsh!'s Nihal Mehta writes how live events and mobile marketing are combining to create new opportunities for marketers.]]></description>
    <author><![CDATA[Nihal Mehta]]></author>
    <authorid><![CDATA[3361]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mehta_nihal_70x70.jpg]]></image>
    <date><![CDATA[September 14, 2005]]></date>
</item><item>
    <title><![CDATA[Opportunities in Mobile Messaging (Part 3)]]></title>
    <link>http://www.imediaconnection.com/content/6538.asp</link>
    <description><![CDATA[ESPN's John Zaccario and Digits' Courtney Jane Acuff answer iMedia Summit attendees' questions about mobile marketing.<BR>]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cellphone1_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2005]]></date>
</item><item>
    <title><![CDATA[Opportunities in Mobile Messaging (Part 2)]]></title>
    <link>http://www.imediaconnection.com/content/6507.asp</link>
    <description><![CDATA[In this working group presentation at May's iMedia Summit, ESPN's John Zaccario shares perspective on mobile marketing as a content provider.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cellphone1_70x70.jpg]]></image>
    <date><![CDATA[August 16, 2005]]></date>
</item><item>
    <title><![CDATA[Opportunities in Mobile Messaging (Part 1)]]></title>
    <link>http://www.imediaconnection.com/content/6506.asp</link>
    <description><![CDATA[In this working group presentation from May's iMedia Summit, Courtney Jane Acuff of Starcom MediaVest Group's Digits provided agency perspective on mobile marketing.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cellphone1_70x70.jpg]]></image>
    <date><![CDATA[August 15, 2005]]></date>
</item><item>
    <title><![CDATA[Making Mobile Waves]]></title>
    <link>http://www.imediaconnection.com/content/6028.asp</link>
    <description><![CDATA[iAnywhere's Crystal King says mobile marketers need to move beyond the youth audience.]]></description>
    <author><![CDATA[Crystal King]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cellphone1_70x70.jpg]]></image>
    <date><![CDATA[June 02, 2005]]></date>
</item><item>
    <title><![CDATA[Digital Media Converges]]></title>
    <link>http://www.imediaconnection.com/content/6013.asp</link>
    <description><![CDATA[iMedia's media strategies editor covers Reuter's half-day conference last week on digital media convergence in the modern media age.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/computer_network_70x70.jpg]]></image>
    <date><![CDATA[June 01, 2005]]></date>
</item><item>
    <title><![CDATA[I Want My iTV!]]></title>
    <link>http://www.imediaconnection.com/content/5490.asp</link>
    <description><![CDATA[ThirdScreen Media's Heidi Lehmann lets us know that mobile video may be the natural place for interactive television ad models.]]></description>
    <author><![CDATA[Heidi E. Lehmann]]></author>
    <authorid><![CDATA[711]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/top_wireless.gif]]></image>
    <date><![CDATA[April 18, 2005]]></date>
</item><item>
    <title><![CDATA[Welcome to Videopolis (Part 2)]]></title>
    <link>http://www.imediaconnection.com/content/5458.asp</link>
    <description><![CDATA[Joyce Schwarz writes about the brave new world where "pro-sumers" control the media.]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/computer_boy_icon.gif]]></image>
    <date><![CDATA[April 12, 2005]]></date>
</item><item>
    <title><![CDATA[Welcome to Videopolis (Part 1)]]></title>
    <link>http://www.imediaconnection.com/content/5449.asp</link>
    <description><![CDATA[Joyce Schwarz writes about the brave new world of media ushered in with the PSP.]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/psp_100x100.gif]]></image>
    <date><![CDATA[April 11, 2005]]></date>
</item><item>
    <title><![CDATA[Unwired for the Future (Part 2)]]></title>
    <link>http://www.imediaconnection.com/content/5431.asp</link>
    <description><![CDATA[Enpocket's president explains the popularity of ring tones, and tells us why mBlogging will gain significance.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/top_wireless.gif]]></image>
    <date><![CDATA[April 08, 2005]]></date>
</item><item>
    <title><![CDATA[Unwired for the Future (Part 1)]]></title>
    <link>http://www.imediaconnection.com/content/5430.asp</link>
    <description><![CDATA[Enpocket's president provides a glimpse into the future of mobile marketing, and explains the role of a mobile media company.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cellphone2_100x100.jpg]]></image>
    <date><![CDATA[April 07, 2005]]></date>
</item><item>
    <title><![CDATA[A-2-Z Update of Wireless Tech & Terms (3)]]></title>
    <link>http://www.imediaconnection.com/content/5379.asp</link>
    <description><![CDATA[In the final of a three-part series, Joyce Schwarz defines mobile marketing lexicon from QIX to Zigbee.]]></description>
    <author><![CDATA[Joyce A. Schwarz]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/mobilemedia_100x100.gif]]></image>
    <date><![CDATA[March 31, 2005]]></date>
</item><item>
    <title><![CDATA[Mobile Marketing's Evolution]]></title>
    <link>http://www.imediaconnection.com/content/5337.asp</link>
    <description><![CDATA[Enpocket's COO says mobile marketing took off in 2004; look for multimedia and richer consumer experiences this year.]]></description>
    <author><![CDATA[Mike Baker]]></author>
    <authorid><![CDATA[3320]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/mobile2.gif]]></image>
    <date><![CDATA[March 25, 2005]]></date>
</item><item>
    <title><![CDATA[Going Where Tech Hasn't]]></title>
    <link>http://www.imediaconnection.com/content/5316.asp</link>
    <description><![CDATA[iAnywhere Solutions' Crystal King profiles how out-of-the-box thinkers are altering media habits.]]></description>
    <author><![CDATA[Crystal King]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/top_wireless.gif]]></image>
    <date><![CDATA[March 23, 2005]]></date>
</item><item>
    <title><![CDATA[Marketing On the Go]]></title>
    <link>http://www.imediaconnection.com/content/5271.asp</link>
    <description><![CDATA[Although still in its infancy, text messaging offers marketers increasing potential.]]></description>
    <author><![CDATA[Vanessa Vigar]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/mobilemedia_100x100.gif]]></image>
    <date><![CDATA[March 18, 2005]]></date>
</item><item>
    <title><![CDATA[A-2-Z Update of Wireless Tech & Terms (2)]]></title>
    <link>http://www.imediaconnection.com/content/5255.asp</link>
    <description><![CDATA[In part two of a three-part series, Joyce Schwarz defines mobile marketing lexicon from Integrated Messaging to Presence.]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/top_wireless.gif]]></image>
    <date><![CDATA[March 16, 2005]]></date>
</item><item>
    <title><![CDATA[Wireless Web 101: Trends in Mobile Media]]></title>
    <link>http://www.imediaconnection.com/content/5122.asp</link>
    <description><![CDATA[In a new monthly column, ThirdScreen Media's Heidi Lehmann profiles an exciting new channel: wireless web advertising.&nbsp; ]]></description>
    <author><![CDATA[Heidi E. Lehmann]]></author>
    <authorid><![CDATA[711]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_talkingto.jpg]]></image>
    <date><![CDATA[February 23, 2005]]></date>
</item><item>
    <title><![CDATA[A-2-Z Update of Wireless Tech & Terms]]></title>
    <link>http://www.imediaconnection.com/content/5110.asp</link>
    <description><![CDATA[In part one of a three-part series, Joyce Schwarz provides a lexicon for mobile marketing and commerce. Today: A through G.]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwarz_joyce_70x70.jpg]]></image>
    <date><![CDATA[February 21, 2005]]></date>
</item><item>
    <title><![CDATA[Mobile Marketing for Less than a Mobile Home]]></title>
    <link>http://www.imediaconnection.com/content/4711.asp</link>
    <description><![CDATA[Don't let pumped up prices keep you from engaging mobile campaigns.]]></description>
    <author><![CDATA[Nihal Mehta]]></author>
    <authorid><![CDATA[3361]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/top_wireless.gif]]></image>
    <date><![CDATA[December 02, 2004]]></date>
</item><item>
    <title><![CDATA[Winning the Battle for the Pocket]]></title>
    <link>http://www.imediaconnection.com/content/4656.asp</link>
    <description><![CDATA[Five tips for mobile marketing from the Wireless Association's CTIA conference.]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwarz_joyce_70x70.jpg]]></image>
    <date><![CDATA[November 22, 2004]]></date>
</item><item>
    <title><![CDATA[Wireless Wonders and Woes]]></title>
    <link>http://www.imediaconnection.com/content/4561.asp</link>
    <description><![CDATA[Marketing, education and profit sharing have yet to be mastered by the mobile market.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/top_wireless.gif]]></image>
    <date><![CDATA[November 10, 2004]]></date>
</item><item>
    <title><![CDATA[Mobile Marketing in 2004]]></title>
    <link>http://www.imediaconnection.com/content/4534.asp</link>
    <description><![CDATA[Pulling consumers into this emerging marketing channel.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/top_wireless.gif]]></image>
    <date><![CDATA[November 04, 2004]]></date>
</item><item>
    <title><![CDATA[Moblogs, Mobots and Marketing]]></title>
    <link>http://www.imediaconnection.com/content/4376.asp</link>
    <description><![CDATA[DEMOmobile conference highlights new technology and new opportunities for marketers.]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwarz_joyce_70x70.jpg]]></image>
    <date><![CDATA[October 11, 2004]]></date>
</item><item>
    <title><![CDATA[Mobile Marketing's Red Hot Summer]]></title>
    <link>http://www.imediaconnection.com/content/4022.asp</link>
    <description><![CDATA[From new .MP domain names to wearable devices and astro forecasts, mobile's heating up.]]></description>
    <author><![CDATA[Joyce A. Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwarz_joyce_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2004]]></date>
</item><item>
    <title><![CDATA[From Angels to Avril]]></title>
    <link>http://www.imediaconnection.com/content/3938.asp</link>
    <description><![CDATA[Marketing on wireless devices connects with consumers.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/top_wireless.gif]]></image>
    <date><![CDATA[August 04, 2004]]></date>
</item><item>
    <title><![CDATA[Cash in on Mobile Marketing]]></title>
    <link>http://www.imediaconnection.com/content/3770.asp</link>
    <description><![CDATA[How to get your share of the $6.9 billion &quot;sell&quot; phone ecommerce market (last of two parts).]]></description>
    <author><![CDATA[Joyce Schwartz]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_text_message.jpg]]></image>
    <date><![CDATA[July 07, 2004]]></date>
</item><item>
    <title><![CDATA[I C 2Morro 2Day]]></title>
    <link>http://www.imediaconnection.com/content/3736.asp</link>
    <description><![CDATA[Mobile marketing bootcamp gives marketers first look at &quot;third screen&quot; (first of two parts).]]></description>
    <author><![CDATA[Joyce Schwarz]]></author>
    <authorid><![CDATA[4546]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwarz_joyce_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2004]]></date>
</item><item>
    <title><![CDATA[NASCAR on Wireless Track]]></title>
    <link>http://www.imediaconnection.com/content/3329.asp</link>
    <description><![CDATA[With its huge fan base, official site makes logical drive to give them wireless content.]]></description>
    <author><![CDATA[Ken Liebeskind]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_nascar.jpg]]></image>
    <date><![CDATA[May 04, 2004]]></date>
</item><item>
    <title><![CDATA[Take Me Out to the Wi-Fi Park]]></title>
    <link>http://www.imediaconnection.com/content/3196.asp</link>
    <description><![CDATA[San Francisco's SBC Park becomes the world's largest Wi-Fi hotspot, just in time for the Giant's home opener.]]></description>
    <author><![CDATA[Ken Liebeskind]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/top_wireless.gif]]></image>
    <date><![CDATA[April 12, 2004]]></date>
</item><item>
    <title><![CDATA[Fishing for Beer on a Mobile Phone]]></title>
    <link>http://www.imediaconnection.com/content/2579.asp</link>
    <description><![CDATA[Buzzards Bay Brewery and YellowPepper are finding that text messages might be the perfect way to reel in consumers.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[April 12, 2004]]></date>
</item><item>
    <title><![CDATA[Wireless Emerges in a World of Politics]]></title>
    <link>http://www.imediaconnection.com/content/2582.asp</link>
    <description><![CDATA[During the start of the Iraq war, text messaging helped protesters organize anti-war rallies. Now this wireless service may play a role in the selection of the next U.S. president.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[August 28, 2003]]></date>
</item><item>
    <title><![CDATA[Creating a Mobile Community Out of blah!]]></title>
    <link>http://www.imediaconnection.com/content/2581.asp</link>
    <description><![CDATA[Wireless community blah! demonstrates an effective wireless marketing method as it grows big in Latin America and spreads to the United States.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 31, 2003]]></date>
</item><item>
    <title><![CDATA[Comic Relief in the Palm of Your Hands]]></title>
    <link>http://www.imediaconnection.com/content/2580.asp</link>
    <description><![CDATA[In 1978, �Garfield� made his debut in newspapers. Now, in 2003, fans can access him in a different way -- through mobile phones.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 26, 2003]]></date>
</item><item>
    <title><![CDATA[Wireless is in the Air]]></title>
    <link>http://www.imediaconnection.com/content/2578.asp</link>
    <description><![CDATA[Advertising via wireless devices may not be the best way for airlines to attract customers. However, they are using wireless to relay essential info and give customers incentives to fly.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[May 29, 2003]]></date>
</item><item>
    <title><![CDATA[Less Wires, Better Connected]]></title>
    <link>http://www.imediaconnection.com/content/2576.asp</link>
    <description><![CDATA[Operation Iraqi Freedom and the SARS epidemic increased the need for news. AP Digital and USA Today are delivering such information via mobile phones and PDAs.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[May 01, 2003]]></date>
</item><item>
    <title><![CDATA[A Stepping Stone into Wireless]]></title>
    <link>http://www.imediaconnection.com/content/2575.asp</link>
    <description><![CDATA[Vindigo�s ad model provides brands with a gentle transition into the wireless medium.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[April 24, 2003]]></date>
</item><item>
    <title><![CDATA[Size, Color, Action! Wireless Gets Hip]]></title>
    <link>http://www.imediaconnection.com/content/2574.asp</link>
    <description><![CDATA[Handsets equipped with larger, color screens and MMS entice Cindy Margolis and Hearst Magazine to adopt wireless.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[April 17, 2003]]></date>
</item><item>
    <title><![CDATA[Wireless Takes the Television Spotlight]]></title>
    <link>http://www.imediaconnection.com/content/2573.asp</link>
    <description><![CDATA[Reality shows have made their way into the television spotlight, and they�re making communication from viewers via wireless a reality.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[April 10, 2003]]></date>
</item><item>
    <title><![CDATA[The Hi-Speed, Wireless Mile-High Club]]></title>
    <link>http://www.imediaconnection.com/content/1161.asp</link>
    <description><![CDATA[Offering high-speed and often times wireless connectivity and access in airplanes, hotels, cafes, etc., is not an optional extra anymore.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[April 10, 2003]]></date>
</item><item>
    <title><![CDATA[Wireless Tunes Up Music Industry Profits II]]></title>
    <link>http://www.imediaconnection.com/content/2572.asp</link>
    <description><![CDATA[AOL teams with AT&amp;T Wireless to attract members to its new music mobile club (Part 2 of a 2-part series).]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[April 03, 2003]]></date>
</item><item>
    <title><![CDATA[Wireless Tunes Up Music Industry Profits]]></title>
    <link>http://www.imediaconnection.com/content/2571.asp</link>
    <description><![CDATA[Warner Music Group and MTV turn to wireless to reach music fans (part 1 of a 2-part series).]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 27, 2003]]></date>
</item><item>
    <title><![CDATA[Entel PCS�s Campaign Proves Successful]]></title>
    <link>http://www.imediaconnection.com/content/2569.asp</link>
    <description><![CDATA[In 2002, Entel PCS had mobile phone users in Chile doing more than just talking, they were �XAT�ting�(pronounced �chat�ting).]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 20, 2003]]></date>
</item><item>
    <title><![CDATA[Generation Y Provides Wireless Potential]]></title>
    <link>http://www.imediaconnection.com/content/2570.asp</link>
    <description><![CDATA[This demographic grouping of teens and twenty-somethings has embraced the cell phone more than any group, has spending power, and responds to certain wireless campaigns.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 20, 2003]]></date>
</item><item>
    <title><![CDATA[Wireless Used to Alert Snoop Dogg Fans]]></title>
    <link>http://www.imediaconnection.com/content/2568.asp</link>
    <description><![CDATA[Priority Records sends alerts via wireless in an effort to better reach the hip-hop community.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 13, 2003]]></date>
</item><item>
    <title><![CDATA[More to It Than Just Fun and Games II]]></title>
    <link>http://www.imediaconnection.com/content/2567.asp</link>
    <description><![CDATA[New Line Cinema turns to mobile gaming to promote the Lord of the Rings movie (part 2 of a 2-part series on mobile advergaming).]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 06, 2003]]></date>
</item><item>
    <title><![CDATA[More to It than Just Fun and Games]]></title>
    <link>http://www.imediaconnection.com/content/2566.asp</link>
    <description><![CDATA[Mobile phones offer brands an effective and creative way to advertise - via advergaming. (Part 1 of a 2-part series).]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 27, 2003]]></date>
</item><item>
    <title><![CDATA[Wireless Example: Suzuki Motocross Challenge]]></title>
    <link>http://www.imediaconnection.com/content/2565.asp</link>
    <description><![CDATA[The Suzuki Motocross Challenge game, which came out in November 2002, is a prime example of the potential within mobile advergaming.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 27, 2003]]></date>
</item><item>
    <title><![CDATA[Verizon Rings Out Mobile Phones� Assets]]></title>
    <link>http://www.imediaconnection.com/content/2564.asp</link>
    <description><![CDATA[Whether it�s on the basketball court or on the set of a popular TV show, Verizon Wireless is going the extra mile to show that mobile phones are more than just tools by which to talk.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 20, 2003]]></date>
</item><item>
    <title><![CDATA[The Roots of the MMA]]></title>
    <link>http://www.imediaconnection.com/content/2562.asp</link>
    <description><![CDATA[As an emerging advertising medium, the wireless industry needs its own regulatory and advocacy association. Enter the MMA.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 13, 2003]]></date>
</item><item>
    <title><![CDATA[The Power of a World Without Wires II]]></title>
    <link>http://www.imediaconnection.com/content/2563.asp</link>
    <description><![CDATA[In this second of a two-part series on the state of the wireless advertising industry, we look at the advertising promise of wireless and what the future will hold.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 13, 2003]]></date>
</item><item>
    <title><![CDATA[The Power of a World Without Wires]]></title>
    <link>http://www.imediaconnection.com/content/2473.asp</link>
    <description><![CDATA[iMedia introduces a new weekly feature that will highlight the ins and outs of an industry (wireless) that has the potential to revolutionize advertising. Today�s feature is part one of a two-part series on the state of the industry.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 06, 2003]]></date>
</item><item>
    <title><![CDATA[Articles - Websites 35052]]></title>
    <link>http://www.imediaconnection.com/content/35052.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[]]></date>
</item><item>
    <title><![CDATA[Why marketing on the iPhone still feels phony]]></title>
    <link>http://www.imediaconnection.com/content/22758.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[]]></date>
</item><item>
    <title><![CDATA[Articles - Wireless 36588]]></title>
    <link>http://www.imediaconnection.com/content/36588.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[]]></date>
</item><item>
    <title><![CDATA[Articles - Websites 30373]]></title>
    <link>http://www.imediaconnection.com/content/30373.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Websites]]></section>
    <sectionurl><![CDATA[/websites/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[]]></date>
</item><item>
    <title><![CDATA[Articles - Media Planning 33023]]></title>
    <link>http://www.imediaconnection.com/content/33023.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Media Planning & Buying]]></section>
    <sectionurl><![CDATA[/planning/13660.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[]]></date>
</item><item>
    <title><![CDATA[Articles - Wireless 36587]]></title>
    <link>http://www.imediaconnection.com/content/36587.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Mobile]]></section>
    <sectionurl><![CDATA[/wireless/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[]]></date>
</item>
</channel>
</rss>