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 <title>iMedia Connection: Best Practices Archive - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
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  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[7 of the most creative travel and tourism ads]]></title>
    <link>http://www.imediaconnection.com/content/39080.asp</link>
    <description><![CDATA[Travel brands seemingly have an easy job when it comes to advertising, but a vacation can't always sell itself. Here are the tourism campaigns that did it differently.]]></description>
    <author><![CDATA[Lauren Friedman]]></author>
    <authorid><![CDATA[36072]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_lauren_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2015]]></date>
</item><item>
    <title><![CDATA[Bacon's 5 greatest marketing achievements]]></title>
    <link>http://www.imediaconnection.com/content/38880.asp</link>
    <description><![CDATA[It's the food that we can't get enough of, and brands capitalize on it left and right. Learn how to market your product or service with a little help from bacon.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[July 06, 2015]]></date>
</item><item>
    <title><![CDATA[The power of social gravity]]></title>
    <link>http://www.imediaconnection.com/content/38861.asp</link>
    <description><![CDATA[When a brand develops an extremely strong following, it can pull customers into its&nbsp;orbit. Here's how&nbsp;companies can up&nbsp;their social game.]]></description>
    <author><![CDATA[Jeff Cann]]></author>
    <authorid><![CDATA[67108]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cann_jeff_70x70.jpg]]></image>
    <date><![CDATA[June 29, 2015]]></date>
</item><item>
    <title><![CDATA[The 8 greatest puppy marketing campaigns of all time]]></title>
    <link>http://www.imediaconnection.com/content/38522.asp</link>
    <description><![CDATA[iMedia's Best 2015 Content: Nothing strikes an emotional chord in the hearts of consumers quite like a furry friend or two. Here are just a few cases of doggone great advertising featuring lovable canine companions.]]></description>
    <author><![CDATA[Becca Bleznak]]></author>
    <authorid><![CDATA[66332]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bleznak_becca_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2015]]></date>
</item><item>
    <title><![CDATA[7 brands that are killing it with the DIY craze]]></title>
    <link>http://www.imediaconnection.com/content/38363.asp</link>
    <description><![CDATA[iMedia's Best 2015 Content: The brands that have tapped into the DIY fervor in recent years are some of the finest content marketers out there. Take a page from their books.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[March 25, 2015]]></date>
</item><item>
    <title><![CDATA[Maintaining your creative options -- and your margins]]></title>
    <link>http://www.imediaconnection.com/content/38341.asp</link>
    <description><![CDATA[All clients want the best at the lowest price. These strategies will help your agency give customers innovative choices that won't break the bank.]]></description>
    <author><![CDATA[Doug Miller]]></author>
    <authorid><![CDATA[65956]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_miller_doug_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2015]]></date>
</item><item>
    <title><![CDATA[The sexiest food-porn marketing]]></title>
    <link>http://www.imediaconnection.com/content/38292.asp</link>
    <description><![CDATA[Hungry? These are the brands whose titillating marketing campaigns make us drool.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2015]]></date>
</item><item>
    <title><![CDATA[Marketing's most amazing reboots]]></title>
    <link>http://www.imediaconnection.com/content/38172.asp</link>
    <description><![CDATA[The best marketing reboots are being done with plenty of consumer data in hand. Let's take a look at a few of the best recent examples.]]></description>
    <author><![CDATA[Drew Hubbard]]></author>
    <authorid><![CDATA[24113]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hubbard_drew_70x70.jpg]]></image>
    <date><![CDATA[February 16, 2015]]></date>
</item><item>
    <title><![CDATA[5 ways to turn your creative dreams into reality]]></title>
    <link>http://www.imediaconnection.com/content/38135.asp</link>
    <description><![CDATA[If you're looking for a way to make your creative ideas come to life, you'll need proper planning and preparation. Check out these tips.]]></description>
    <author><![CDATA[Marcelo Brahimllari]]></author>
    <authorid><![CDATA[64772]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Brahimllari_Marcelo_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2015]]></date>
</item><item>
    <title><![CDATA[4 tips to pull back the creative curtain ]]></title>
    <link>http://www.imediaconnection.com/content/37772.asp</link>
    <description><![CDATA[Aligning a client's creative&nbsp;wishes with&nbsp;your team's&nbsp;approach can be exhausting, but there are ways to increase happiness all-around. See what tools you might be missing&nbsp;in the organizational process. &nbsp;]]></description>
    <author><![CDATA[Joe Staples]]></author>
    <authorid><![CDATA[64056]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Staples_Joe_70x70.jpg]]></image>
    <date><![CDATA[November 24, 2014]]></date>
</item><item>
    <title><![CDATA[6 steps to transition a creative team into an in-house agency ]]></title>
    <link>http://www.imediaconnection.com/content/37317.asp</link>
    <description><![CDATA[For the creative services team in need of a new strategy, internally restructuring is proving to be a valuable move. If you're ready to make the shift, follow these steps.]]></description>
    <author><![CDATA[Bryan Nielson ]]></author>
    <authorid><![CDATA[63148]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nielson_bryan_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2014]]></date>
</item><item>
    <title><![CDATA[3 ways to refine your team's pitch]]></title>
    <link>http://www.imediaconnection.com/content/36481.asp</link>
    <description><![CDATA[When it comes time to present campaigns to clients, agency teams have to be on their toes. Here are a few key tips that will make your story succeed.]]></description>
    <author><![CDATA[Scott Fiaschetti ]]></author>
    <authorid><![CDATA[42224]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Fiaschetti_Scott_70x70.jpg.jpg]]></image>
    <date><![CDATA[May 06, 2014]]></date>
</item><item>
    <title><![CDATA[10 relationship tips to win the pitch]]></title>
    <link>http://www.imediaconnection.com/content/36291.asp</link>
    <description><![CDATA[The real secret behind the best presentations is cultivating a powerful emotional connection. Here's how to make your agency stand out from the crowd.]]></description>
    <author><![CDATA[Bob Sanders]]></author>
    <authorid><![CDATA[40058]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sanders_Bob_70x70.jpg]]></image>
    <date><![CDATA[April 08, 2014]]></date>
</item><item>
    <title><![CDATA[How to run a better creative brainstorm]]></title>
    <link>http://www.imediaconnection.com/content/35747.asp</link>
    <description><![CDATA[Are you sick of wasting time in unproductive brainstorms? Try this approach to generate better creative flow in your office.]]></description>
    <author><![CDATA[Bob Robinson ]]></author>
    <authorid><![CDATA[41050]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Robinson_Bob_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2014]]></date>
</item><item>
    <title><![CDATA[How agency profits can lead to revolutionary work]]></title>
    <link>http://www.imediaconnection.com/content/35591.asp</link>
    <description><![CDATA[Small agency owners brew creativity but are&nbsp;seldom prepared&nbsp;to deal with finances. Here's why they shouldn't underestimate the importance of&nbsp;this skill set.]]></description>
    <author><![CDATA[Edward Lu ]]></author>
    <authorid><![CDATA[42772]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lu_Ed_70x70.jpg]]></image>
    <date><![CDATA[December 17, 2013]]></date>
</item><item>
    <title><![CDATA[5 creative rules you should break]]></title>
    <link>http://www.imediaconnection.com/content/35486.asp</link>
    <description><![CDATA[It's wise to know when to follow the rules and when to break them. Here are the guidelines that the best creatives know to ignore.]]></description>
    <author><![CDATA[Jason Bender]]></author>
    <authorid><![CDATA[56271]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Bender_Jason_70x70.jpg]]></image>
    <date><![CDATA[November 26, 2013]]></date>
</item><item>
    <title><![CDATA[How marketers can overcome real-time creative challenges]]></title>
    <link>http://www.imediaconnection.com/content/35213.asp</link>
    <description><![CDATA[When it comes to delivering real-time creative, marketers are attempting too many variations. Here's how to move past that common misstep. ]]></description>
    <author><![CDATA[Brian Goss ]]></author>
    <authorid><![CDATA[57853]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Goss_Brian_70x70.jpg]]></image>
    <date><![CDATA[October 21, 2013]]></date>
</item><item>
    <title><![CDATA[5 successful rebranding efforts]]></title>
    <link>http://www.imediaconnection.com/content/35147.asp</link>
    <description><![CDATA[To get a fresh look and open new opportunities, a brand sometimes has to take big risks. If you're considering a major reinvention, take a look at these companies that did it right. ]]></description>
    <author><![CDATA[Alexis Caffrey ]]></author>
    <authorid><![CDATA[57422]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Caffrey_Alexis_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2013]]></date>
</item><item>
    <title><![CDATA[The secret to successful dynamic creative ]]></title>
    <link>http://www.imediaconnection.com/content/35056.asp</link>
    <description><![CDATA[Big data must enable big creative, but common problems arise when these worlds collide. Here's how to avoid disaster when pairing real-time marketing with dynamic creative technology.]]></description>
    <author><![CDATA[Brian Goss]]></author>
    <authorid><![CDATA[57853]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Goss_Brian_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2013]]></date>
</item><item>
    <title><![CDATA[The new relationship between sales and creative ]]></title>
    <link>http://www.imediaconnection.com/content/35054.asp</link>
    <description><![CDATA[Sales teams used to invest nearly 100 percent of their time in building relationships with media agencies -- but not anymore. Here's why it's time to take the creatives out to lunch. ]]></description>
    <author><![CDATA[George Hammer ]]></author>
    <authorid><![CDATA[56743]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hammer_George_70x70.jpg]]></image>
    <date><![CDATA[October 03, 2013]]></date>
</item><item>
    <title><![CDATA[Why agencies need to step up their personalization game]]></title>
    <link>http://www.imediaconnection.com/content/35017.asp</link>
    <description><![CDATA[Too many creative agencies are wasting time on low-value work. Here are the tools to create a rich personalization strategy your clients will love. ]]></description>
    <author><![CDATA[Jaime Enrico Singson]]></author>
    <authorid><![CDATA[ 57250]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Singson_Jaime_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2013]]></date>
</item><item>
    <title><![CDATA[The 5 greatest user-generated content campaigns]]></title>
    <link>http://www.imediaconnection.com/content/34992.asp</link>
    <description><![CDATA[Building a campaign around crowd-sourced content is a genuine way for brands to engage with their audiences. Let's take a look at the companies that have defined -- and redefined -- the UGC landscape. ]]></description>
    <author><![CDATA[Katelyn Stokes ]]></author>
    <authorid><![CDATA[57637]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Stokes_Katelyn_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2013]]></date>
</item><item>
    <title><![CDATA[7 ways to sell a digital idea to a traditional executive]]></title>
    <link>http://www.imediaconnection.com/content/34904.asp</link>
    <description><![CDATA[When you're pitching something new and different, it's not uncommon to hit a wall in the C-suite. Here's how to sell a killer digital campaign to an intimidated client.]]></description>
    <author><![CDATA[Daniel Gergely]]></author>
    <authorid><![CDATA[ 54388]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gergely_Daniel_70x70(1).jpg]]></image>
    <date><![CDATA[September 16, 2013]]></date>
</item><item>
    <title><![CDATA[How brands can beat banner blindness with headlines]]></title>
    <link>http://www.imediaconnection.com/content/34875.asp</link>
    <description><![CDATA[Rather than sinking more money into banner ads that offer little return, advertisers need to explore new ways of grabbing a consumer's attention. Learn how a single sentence can be more effective than a creative execution.]]></description>
    <author><![CDATA[Ash Nashed]]></author>
    <authorid><![CDATA[55358]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nashed_70x70.jpg]]></image>
    <date><![CDATA[September 10, 2013]]></date>
</item><item>
    <title><![CDATA[21 outrageous ads you need to see to believe]]></title>
    <link>http://www.imediaconnection.com/content/34821.asp</link>
    <description><![CDATA[These shocking ads will make you laugh, cringe, cry, and maybe throw up. Are you ready?]]></description>
    <author><![CDATA[David Zaleski]]></author>
    <authorid><![CDATA[40907]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/davidzaleski_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2013]]></date>
</item><item>
    <title><![CDATA[iMedia's Top 10 Hottest Digital Marketers of 2013]]></title>
    <link>http://www.imediaconnection.com/content/34800.asp</link>
    <description><![CDATA[It's that time of year again. iMedia's annual summer scorcher reveals the professionals who are currently heating things up in our industry. ]]></description>
    <author><![CDATA[Betsy Farber]]></author>
    <authorid><![CDATA[55336]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_farber_betsy_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2013]]></date>
</item><item>
    <title><![CDATA[The benefits of working under aggressive deadlines]]></title>
    <link>http://www.imediaconnection.com/content/34579.asp</link>
    <description><![CDATA[Despite the stress of seemingly impossible deadlines, amazing things can happen when creatives are forced to work against them. Is your team ready?]]></description>
    <author><![CDATA[Jason Bender ]]></author>
    <authorid><![CDATA[56271]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Bender_Jason_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2013]]></date>
</item><item>
    <title><![CDATA[3 ways to involve users in digital storytelling]]></title>
    <link>http://www.imediaconnection.com/content/33637.asp</link>
    <description><![CDATA[Today's technologies provide an enhanced user experience, giving consumers easy ways to be part of the storytelling process. Here's how to let consumers choose their own adventures.]]></description>
    <author><![CDATA[David Kwan]]></author>
    <authorid><![CDATA[53197]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kwan_David_70x70.jpg]]></image>
    <date><![CDATA[February 21, 2013]]></date>
</item><item>
    <title><![CDATA[5 brave ads that rocked the boat]]></title>
    <link>http://www.imediaconnection.com/content/33497.asp</link>
    <description><![CDATA[It's always refreshing to see creative that dares to shake things up. Here's what you can learn from a courageous advertisement.]]></description>
    <author><![CDATA[Chloe Della Costa]]></author>
    <authorid><![CDATA[41422]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dellacosta_chloe_70x70.jpg]]></image>
    <date><![CDATA[January 29, 2013]]></date>
</item><item>
    <title><![CDATA[6 ways to spruce up your copy]]></title>
    <link>http://www.imediaconnection.com/content/33448.asp</link>
    <description><![CDATA[Listening to your customers is an important sales technique, but it's also essential for writing great copy. Here are the copywriting best practices for response and conversion.]]></description>
    <author><![CDATA[Derryck Strachan]]></author>
    <authorid><![CDATA[52173]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Strachan_Derryck_70x70.jpg]]></image>
    <date><![CDATA[January 17, 2013]]></date>
</item><item>
    <title><![CDATA[3 reasons why digital campaign ideas fail]]></title>
    <link>http://www.imediaconnection.com/content/32773.asp</link>
    <description><![CDATA[When executing a breakthrough idea in the digital realm, it's easy to commit a number of mistakes. Here's what to avoid when implementing online-specific ideas.]]></description>
    <author><![CDATA[JT Anderson ]]></author>
    <authorid><![CDATA[48517]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Anderson_JT_70x70.jpg.jpg]]></image>
    <date><![CDATA[October 01, 2012]]></date>
</item><item>
    <title><![CDATA[iMedia's Top 10 Hottest Digital Marketers of 2012]]></title>
    <link>http://www.imediaconnection.com/content/32469.asp</link>
    <description><![CDATA[It's that time of year again, folks. Our annual summer scorcher reveals the smoothest and the savviest marketers of 2012. (Is it getting warm in here?)]]></description>
    <author><![CDATA[iMedia Editors]]></author>
    <authorid><![CDATA[32539]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70.jpg]]></image>
    <date><![CDATA[August 21, 2012]]></date>
</item><item>
    <title><![CDATA[The inevitable rise of the creative free agent]]></title>
    <link>http://www.imediaconnection.com/content/32165.asp</link>
    <description><![CDATA[Many creatives are ditching the comfort of organizations to "go out on their own." Here's what you should know about the free-agent movement.]]></description>
    <author><![CDATA[Emily Eldridge ]]></author>
    <authorid><![CDATA[46730]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Eldridge_Emily_70x70.jpg.jpg]]></image>
    <date><![CDATA[June 28, 2012]]></date>
</item><item>
    <title><![CDATA[How data can drive better creative]]></title>
    <link>http://www.imediaconnection.com/content/32105.asp</link>
    <description><![CDATA[The more you know your customers, the deeper and more meaningful the relationship. Here's how to turn information into highly targeted creative.]]></description>
    <author><![CDATA[Michelle Van Santen]]></author>
    <authorid><![CDATA[46641]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_van_santen_michelle_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2012]]></date>
</item><item>
    <title><![CDATA[5 classic marketing campaigns gone digital ]]></title>
    <link>http://www.imediaconnection.com/content/32056.asp</link>
    <description><![CDATA[Truly great marketing is timeless. Check out these classic campaigns that recently received digital facelifts.]]></description>
    <author><![CDATA[Matt Jacobs ]]></author>
    <authorid><![CDATA[37430]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Jacobs_Matt_70x70.jpg]]></image>
    <date><![CDATA[June 18, 2012]]></date>
</item><item>
    <title><![CDATA[3 essentials for hiring production talent]]></title>
    <link>http://www.imediaconnection.com/content/31264.asp</link>
    <description><![CDATA[The talent question doesn't have to be a quandary; hiring mastery comes down to three surprisingly simple principles. Read ahead for tips on how to find stellar talent.]]></description>
    <author><![CDATA[AJ Vernet]]></author>
    <authorid><![CDATA[44024]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vernet_aj_70.jpg]]></image>
    <date><![CDATA[March 20, 2012]]></date>
</item><item>
    <title><![CDATA[Creative director reboot: 6 steps to re-launching yourself]]></title>
    <link>http://www.imediaconnection.com/content/30300.asp</link>
    <description><![CDATA[The world can pass you by if you forget to change with it.&nbsp;Here are the&nbsp;six essentials for anyone trying to position themselves as a contemporary creative leader.]]></description>
    <author><![CDATA[Josh Rose]]></author>
    <authorid><![CDATA[32935]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rose_Josh_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2011]]></date>
</item><item>
    <title><![CDATA[iMedia Digital Showcase: The 10 best branded Facebook apps]]></title>
    <link>http://www.imediaconnection.com/content/29823.asp</link>
    <description><![CDATA[Brands big and small are leveraging Facebook apps to make powerful emotional connections with users. Let's take a look at some of the best work in this small but impactful category.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[September 07, 2011]]></date>
</item><item>
    <title><![CDATA[iMedia's Top 10 Hottest Digital Marketers]]></title>
    <link>http://www.imediaconnection.com/content/29810.asp</link>
    <description><![CDATA[Great marketers know how to cultivate their personal brands as well as those of their clients. This list recognizes both the career accomplishments as well as the "hip stylings" of today's best and brightest in the field of digital marketing.]]></description>
    <author><![CDATA[Editors]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/imc-70x70(1).jpg]]></image>
    <date><![CDATA[August 30, 2011]]></date>
</item><item>
    <title><![CDATA[The trend that's revolutionizing digital creative]]></title>
    <link>http://www.imediaconnection.com/content/29395.asp</link>
    <description><![CDATA[Read ahead as one creative director goes through the crowdsourcing design process so you don't have to. Is it a boon or bust for digital? ]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doug_schumacher_70x70.jpg]]></image>
    <date><![CDATA[July 12, 2011]]></date>
</item><item>
    <title><![CDATA[Agency tips to ramp-up your creative ]]></title>
    <link>http://www.imediaconnection.com/content/29079.asp</link>
    <description><![CDATA[With so many ways to reach a customer in the digital space, some agencies overlook what's really important. Find out the keys to creating a successful campaign. ]]></description>
    <author><![CDATA[David Sanderson]]></author>
    <authorid><![CDATA[38431]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sanderson_david_70x70.jpg]]></image>
    <date><![CDATA[May 17, 2011]]></date>
</item><item>
    <title><![CDATA[How data can bring creative and media back together]]></title>
    <link>http://www.imediaconnection.com/content/28772.asp</link>
    <description><![CDATA[By using data to fuse media and creative, we can reinvigorate the medium of display advertising. Here's how to effectively combine these ingredients. ]]></description>
    <author><![CDATA[Michael Lowenstern]]></author>
    <authorid><![CDATA[37959]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Lowenstern_Michael_70x70.jpg]]></image>
    <date><![CDATA[April 05, 2011]]></date>
</item><item>
    <title><![CDATA[The lunch hour content strategy ]]></title>
    <link>http://www.imediaconnection.com/content/28762.asp</link>
    <description><![CDATA[Are you stuck in a content creation quandary? Take a look at some basic steps that can help you simplify the development process and embrace the value of content for your company. ]]></description>
    <author><![CDATA[C.C. Chapman]]></author>
    <authorid><![CDATA[24396]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chapman_cc_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2011]]></date>
</item><item>
    <title><![CDATA[How to boost engagement with an online contest]]></title>
    <link>http://www.imediaconnection.com/content/28742.asp</link>
    <description><![CDATA[Online contests can increase brand awareness, boost consumer interaction, and lead to dramatic increases in revenue. Discover how an entire industry revamped its image with a clever competition. ]]></description>
    <author><![CDATA[Darren Easton]]></author>
    <authorid><![CDATA[37864]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_easton_darren_70.jpg]]></image>
    <date><![CDATA[March 30, 2011]]></date>
</item><item>
    <title><![CDATA[How to harness the "Sheen Effect" for your brand ]]></title>
    <link>http://www.imediaconnection.com/content/28638.asp</link>
    <description><![CDATA[Not sure how your brand can leverage the power of a big-name partner? Take the advice of some top entertainment partnership strategists as they reveal key processes, tips, and common mistakes to avoid.]]></description>
    <author><![CDATA[Madhuri Shekar]]></author>
    <authorid><![CDATA[23938]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Shekar_Madhuri_new_70.jpg]]></image>
    <date><![CDATA[March 11, 2011]]></date>
</item><item>
    <title><![CDATA[Why the digital agency will never die ]]></title>
    <link>http://www.imediaconnection.com/content/28584.asp</link>
    <description><![CDATA[While some might think that social platforms eliminate the need for a creative agency, in truth, these partners are vital to a brand's storytelling efforts. Find out why. &nbsp;]]></description>
    <author><![CDATA[Russell Scott ]]></author>
    <authorid><![CDATA[5722]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_scott_russell_70x70.jpg]]></image>
    <date><![CDATA[March 03, 2011]]></date>
</item><item>
    <title><![CDATA[Tips for creating the perfect personal customer experience   ]]></title>
    <link>http://www.imediaconnection.com/content/28552.asp</link>
    <description><![CDATA[Winning over a consumer's loyalty can also win over their pocketbooks. Take a look at these tips on engaging in website personalization.&nbsp; ]]></description>
    <author><![CDATA[Steve Gustafson]]></author>
    <authorid><![CDATA[36807]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_steve_gustafson_70.jpg]]></image>
    <date><![CDATA[February 25, 2011]]></date>
</item><item>
    <title><![CDATA[An overlooked route to viral success]]></title>
    <link>http://www.imediaconnection.com/content/28490.asp</link>
    <description><![CDATA[Despite the popularity of avatar-based marketing efforts, marketers are missing out on a more powerful method to create a highly personalized and emotional experience for each individual user.]]></description>
    <author><![CDATA[Steve Glauberman]]></author>
    <authorid><![CDATA[3204]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_glauberman_steve_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2011]]></date>
</item><item>
    <title><![CDATA[Gaming the system with skim-proof content ]]></title>
    <link>http://www.imediaconnection.com/content/28354.asp</link>
    <description><![CDATA[Most internet users just scan your painstakingly written copy and then move on. But here are a few quick writing tips to make sure your message gets across. ]]></description>
    <author><![CDATA[Madhuri Shekar ]]></author>
    <authorid><![CDATA[23938]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shekar_madhuri_70x70(1).jpg]]></image>
    <date><![CDATA[January 20, 2011]]></date>
</item><item>
    <title><![CDATA[How to strengthen your brand with sound]]></title>
    <link>http://www.imediaconnection.com/content/27982.asp</link>
    <description><![CDATA[Sounds can emotionally connect consumers to your brand. Use these steps to create a unique sonic identity.]]></description>
    <author><![CDATA[George Guffey]]></author>
    <authorid><![CDATA[35378]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_guffey_george_70x70.jpg]]></image>
    <date><![CDATA[November 12, 2010]]></date>
</item><item>
    <title><![CDATA[The war against digital's uninspired creative]]></title>
    <link>http://www.imediaconnection.com/content/27914.asp</link>
    <description><![CDATA[Compelling creative in digital marketing is the exception, but it should be the rule. See why the excuses of the past no longer apply.]]></description>
    <author><![CDATA[Martin Betoni]]></author>
    <authorid><![CDATA[35229]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_betoni_martin_70x70.jpg]]></image>
    <date><![CDATA[November 09, 2010]]></date>
</item><item>
    <title><![CDATA[What's driving the content marketing evolution?]]></title>
    <link>http://www.imediaconnection.com/content/27901.asp</link>
    <description><![CDATA[The ways we now use the internet have dramatically shifted the role of the business-to-business (B2B) marketer. A thorough examination of this evolution reveals essentials for marketing to both customers and prospects.]]></description>
    <author><![CDATA[Pawan Deshpande]]></author>
    <authorid><![CDATA[35124]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_deshpande_pawan_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2010]]></date>
</item><item>
    <title><![CDATA[5 marketing archetypes that are here to stay]]></title>
    <link>http://www.imediaconnection.com/content/27881.asp</link>
    <description><![CDATA[Personalities act as a vessel for a message and help create a rapport with the audience. Read on to see which ones have won over consumers' hearts.]]></description>
    <author><![CDATA[Tim Loc]]></author>
    <authorid><![CDATA[29802]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_loc_tim_70x70.jpg]]></image>
    <date><![CDATA[October 22, 2010]]></date>
</item><item>
    <title><![CDATA[How to make dynamic ads work]]></title>
    <link>http://www.imediaconnection.com/content/27677.asp</link>
    <description><![CDATA[Despite the buzz, marketers are still challenged by the definition and execution of dynamic video ads. Take a look at some ideas to simplify the process.]]></description>
    <author><![CDATA[Anupam Gupta]]></author>
    <authorid><![CDATA[34613]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gupta_anupam_70x70.jpg]]></image>
    <date><![CDATA[September 28, 2010]]></date>
</item><item>
    <title><![CDATA[Why agencies need to break the rules more often]]></title>
    <link>http://www.imediaconnection.com/content/27637.asp</link>
    <description><![CDATA[Our duty as creatives is to know the rules and break them when necessary, for the sake of the big idea. Find out why.]]></description>
    <author><![CDATA[Gary Nelson]]></author>
    <authorid><![CDATA[5635]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nelson_gary_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2010]]></date>
</item><item>
    <title><![CDATA[Brands that made consumers love them forever ]]></title>
    <link>http://www.imediaconnection.com/content/27570.asp</link>
    <description><![CDATA[How do we cultivate relationships with consumers that create lifelong loyalty? Let's take a look at some fantastic brand romances and see what we can learn.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[September 15, 2010]]></date>
</item><item>
    <title><![CDATA[5 ways you will be defeated by the pitch process]]></title>
    <link>http://www.imediaconnection.com/content/27511.asp</link>
    <description><![CDATA[You blew the pitch, and you might have done it before even agreeing to participate. Here's where things went wrong, and how to keep from suffering the same fate next time.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[September 07, 2010]]></date>
</item><item>
    <title><![CDATA[Getting digital-out-of-home ad creative right]]></title>
    <link>http://www.imediaconnection.com/content/27139.asp</link>
    <description><![CDATA[Done right, DOOH can have a massive impact on a brand's marketing results -- provided they understand the creative nuances of the medium. Consider these distinctions.]]></description>
    <author><![CDATA[Jeff Atley]]></author>
    <authorid><![CDATA[31905]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_atley_jeff_70x70.jpg]]></image>
    <date><![CDATA[July 14, 2010]]></date>
</item><item>
    <title><![CDATA[Creative and tech working together: 3 case studies]]></title>
    <link>http://www.imediaconnection.com/content/27041.asp</link>
    <description><![CDATA[By integrating their creative and technology teams, marketers can build campaigns that excite and resonate with key audiences. Here are three examples of the power of collaboration.]]></description>
    <author><![CDATA[Penny Baldwin]]></author>
    <authorid><![CDATA[31896]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baldwin_penny_70x70.jpg]]></image>
    <date><![CDATA[June 29, 2010]]></date>
</item><item>
    <title><![CDATA[5 ways to turn company slide decks into marketing weapons]]></title>
    <link>http://www.imediaconnection.com/content/26942.asp</link>
    <description><![CDATA[A set of brand-consistent slides is one of the strongest assets you have to build your business. Follow these tips to make your presentations more social, engaging, and interactive.]]></description>
    <author><![CDATA[Heidi Jackman]]></author>
    <authorid><![CDATA[31482]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Jackman_Heidi_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2010]]></date>
</item><item>
    <title><![CDATA[7 ways to get bold campaigns approved ]]></title>
    <link>http://www.imediaconnection.com/content/26514.asp</link>
    <description><![CDATA[Are you having trouble pushing through your most innovative marketing concepts? Here are a few points you might want to consider.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schumacher_doug_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2010]]></date>
</item><item>
    <title><![CDATA[Your career makeover: A 4-point business plan]]></title>
    <link>http://www.imediaconnection.com/content/26502.asp</link>
    <description><![CDATA[The most successful job seekers understand the need to align their skills with the needs of today's business environment and create a business plan for their search. Here's how to start. ]]></description>
    <author><![CDATA[Erika Weinstein]]></author>
    <authorid><![CDATA[15788]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weinstein_erika_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2010]]></date>
</item><item>
    <title><![CDATA[Why a well-written brief is critical to success]]></title>
    <link>http://www.imediaconnection.com/content/26369.asp</link>
    <description><![CDATA[What's in a brief? Without one, we often spin our wheels trying to answer impossible questions. Here's how to avoid a misfire.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2010]]></date>
</item><item>
    <title><![CDATA[Presentation skills: 5 secrets of the pros]]></title>
    <link>http://www.imediaconnection.com/content/26279.asp</link>
    <description><![CDATA[The power to tell a good story is inherent in the human DNA, but not everyone remembers how to tap into it. Let these five fundamentals bring you back to presentation greatness. <BR>]]></description>
    <author><![CDATA[Bronwyn Saglimbeni]]></author>
    <authorid><![CDATA[29061]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_saglimbeni_bronwyn_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2010]]></date>
</item><item>
    <title><![CDATA[Meet the agency of the future]]></title>
    <link>http://www.imediaconnection.com/content/26082.asp</link>
    <description><![CDATA[The agency format isn't necessarily dead, but it is in need of a transplant. See why you need to put the fear of change aside and start taking steps to become an indispensable marketing partner. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_V270x70.JPG]]></image>
    <date><![CDATA[March 04, 2010]]></date>
</item><item>
    <title><![CDATA[How to keep a client happy without wimping out]]></title>
    <link>http://www.imediaconnection.com/content/26077.asp</link>
    <description><![CDATA[Sometimes it's difficult to say no to a client. Here's some advice for when you find yourself in a sticky situation.]]></description>
    <author><![CDATA[Laura Long]]></author>
    <authorid><![CDATA[28727]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_long_laura_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2010]]></date>
</item><item>
    <title><![CDATA[3 tips for fostering creativity]]></title>
    <link>http://www.imediaconnection.com/content/25630.asp</link>
    <description><![CDATA[Creativity plays an essential role for all agencies, but how do you keep the good ideas coming? We asked some top digital agencies to tell us what keeps them inspired.]]></description>
    <author><![CDATA[Greg Bardsley]]></author>
    <authorid><![CDATA[17940]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/creativity70x70_2.jpg]]></image>
    <date><![CDATA[January 14, 2010]]></date>
</item><item>
    <title><![CDATA[Can your mom understand your creative?]]></title>
    <link>http://www.imediaconnection.com/content/25569.asp</link>
    <description><![CDATA[Simplicity is the rule when it comes to designing successful ads. If dear old Mom can't figure out your ad, you're setting yourself up for failure.]]></description>
    <author><![CDATA[Chris Baughman]]></author>
    <authorid><![CDATA[26879]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baughman_chris_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2010]]></date>
</item><item>
    <title><![CDATA[Social media creativity: Winners and losers ]]></title>
    <link>http://www.imediaconnection.com/content/25373.asp</link>
    <description><![CDATA[Are you dismissing creativity when it comes to your social media efforts? These examples demonstrate how compelling creative (or lack thereof) makes the difference between success and failure.]]></description>
    <author><![CDATA[John Shanley]]></author>
    <authorid><![CDATA[26830]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shanley_john_70x70.jpg]]></image>
    <date><![CDATA[December 14, 2009]]></date>
</item><item>
    <title><![CDATA[5 fantastic digital branding campaigns from 2009]]></title>
    <link>http://www.imediaconnection.com/content/25277.asp</link>
    <description><![CDATA[This year saw brands use digital to complement their traditional advertising more than ever. See why Levi's, Dos Equis, and others stood above the rest.]]></description>
    <author><![CDATA[Jim Nichols ]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[December 08, 2009]]></date>
</item><item>
    <title><![CDATA[4 online brand gimmicks that failed]]></title>
    <link>http://www.imediaconnection.com/content/25271.asp</link>
    <description><![CDATA[Even the biggest brands make mistakes sometimes. Check out these botched campaigns from McDonald's, Pepsi, and others and learn how to avoid making similar mistakes.]]></description>
    <author><![CDATA[Bryan Maleszyk]]></author>
    <authorid><![CDATA[26673]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_maleszyk_bryan_70x70.jpg]]></image>
    <date><![CDATA[December 03, 2009]]></date>
</item><item>
    <title><![CDATA[Rebooting the legacy brand: Do's and don'ts]]></title>
    <link>http://www.imediaconnection.com/content/25189.asp</link>
    <description><![CDATA[How can you cash in on the cache your beloved brand has earned? Get some tips for cementing your audience connection from these digital do-overs.]]></description>
    <author><![CDATA[Russell Scott]]></author>
    <authorid><![CDATA[5722]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_scott_russell_70x70.jpg]]></image>
    <date><![CDATA[November 24, 2009]]></date>
</item><item>
    <title><![CDATA[4 ways to deal with a client overload]]></title>
    <link>http://www.imediaconnection.com/content/25154.asp</link>
    <description><![CDATA[It's a good thing when your marketing services are in demand, but it's also easy to get overwhelmed. Try exploring these methods for streamlining your process, while continuing to deliver great results.]]></description>
    <author><![CDATA[Michael Lazerow]]></author>
    <authorid><![CDATA[15792]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lazerow_michael_70x70.jpg]]></image>
    <date><![CDATA[November 19, 2009]]></date>
</item><item>
    <title><![CDATA[9 new marketing tools you need]]></title>
    <link>http://www.imediaconnection.com/content/25136.asp</link>
    <description><![CDATA[There are countless new computer tools out there, but separating the wheat from the chaff can be challenging. Here's a handful of proven apps that can make your job easier.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doug_schumacher_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2009]]></date>
</item><item>
    <title><![CDATA[What would you ask Sir Martin Sorrell? ]]></title>
    <link>http://www.imediaconnection.com/content/24909.asp</link>
    <description><![CDATA[WPP's Chief Executive Sir Martin Sorrell will give the opening keynote address at ad:tech New York next week. Here's what a handful of digital marketing executives would like to hear from this venerable ad man. ]]></description>
    <author><![CDATA[Gretchen Hyman]]></author>
    <authorid><![CDATA[4830]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hyman_gretchen_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2009]]></date>
</item><item>
    <title><![CDATA[Agency pitches that get noticed]]></title>
    <link>http://www.imediaconnection.com/content/24881.asp</link>
    <description><![CDATA[Learn from these key examples the right&nbsp;and wrong ways for your agency to stand out with an innovative pitch idea or platform.]]></description>
    <author><![CDATA[David Rossiter]]></author>
    <authorid><![CDATA[5437]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rossiter_david_70x70.jpg]]></image>
    <date><![CDATA[October 29, 2009]]></date>
</item><item>
    <title><![CDATA[Do's and don'ts of web images]]></title>
    <link>http://www.imediaconnection.com/content/24756.asp</link>
    <description><![CDATA[Photos that you think are free could cost you plenty -- in legal hassles. Find out when that great shot you used on your site could put you in the line of fire.]]></description>
    <author><![CDATA[Kelly Thompson]]></author>
    <authorid><![CDATA[25131]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_thompson_kelly_70x70.JPG]]></image>
    <date><![CDATA[October 23, 2009]]></date>
</item><item>
    <title><![CDATA[A CMO's guide to hiring a digital agency]]></title>
    <link>http://www.imediaconnection.com/content/24371.asp</link>
    <description><![CDATA[Need a new digital agency but don't know where to start? You're not alone. Find out what you should consider before inking a deal with a new digital partner.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2009]]></date>
</item><item>
    <title><![CDATA[The Zen of capturing consumer emotion]]></title>
    <link>http://www.imediaconnection.com/content/24323.asp</link>
    <description><![CDATA[Zappos' head of user experience explains why he values authenticity above all else, and why social media will someday become more powerful than any kind of advertising imaginable.]]></description>
    <author><![CDATA[Susan Kuchinskas]]></author>
    <authorid><![CDATA[14057]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kuchinskas_susan_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2009]]></date>
</item><item>
    <title><![CDATA[How your campaign could be doomed by clicks]]></title>
    <link>http://www.imediaconnection.com/content/24302.asp</link>
    <description><![CDATA[An obsession with CTRs could be what's keeping online from getting a greater share of the pie. Are we too far gone, or is there still a chance for a creative revolution?]]></description>
    <author><![CDATA[Susan Kuchinskas]]></author>
    <authorid><![CDATA[14057]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kuchinskas_susan_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2009]]></date>
</item><item>
    <title><![CDATA[So you wanna have a web series]]></title>
    <link>http://www.imediaconnection.com/content/24226.asp</link>
    <description><![CDATA[Branded entertainment is hot, but there have been some notable meltdowns. Find out how these shows&nbsp;work best and how to get involved without getting burned.]]></description>
    <author><![CDATA[Sean P. Egen]]></author>
    <authorid><![CDATA[12603]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_egen_sean_70.jpg]]></image>
    <date><![CDATA[September 03, 2009]]></date>
</item><item>
    <title><![CDATA[Case study: Pitching a relaunch]]></title>
    <link>http://www.imediaconnection.com/content/24042.asp</link>
    <description><![CDATA[Creative agency Rare Method shares the secret of&nbsp;its winning pitch for a re-imagined TV Western. ]]></description>
    <author><![CDATA[Kent Speakman]]></author>
    <authorid><![CDATA[17191]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/casestudies/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_speakman_kent_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2009]]></date>
</item><item>
    <title><![CDATA[5 ways to inject storytelling into your campaign]]></title>
    <link>http://www.imediaconnection.com/content/24020.asp</link>
    <description><![CDATA[Consumers aren't interested in your message -- they're interested in entertainment. Find out how to create storyline-rich content that combines both.]]></description>
    <author><![CDATA[Corey Torrence]]></author>
    <authorid><![CDATA[22737]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_torrence_corey_70x70.jpg]]></image>
    <date><![CDATA[August 06, 2009]]></date>
</item><item>
    <title><![CDATA[Online candy campaigns: 6 case studies ]]></title>
    <link>http://www.imediaconnection.com/content/23962.asp</link>
    <description><![CDATA[In search of their online sweet spots, candy companies continue to experiment with new interactive tactics. See who's making the connection -- and who's leaving a bitter taste in consumers' mouths.]]></description>
    <author><![CDATA[Mira Schwirtz]]></author>
    <authorid><![CDATA[8635]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwirtz_mira_70x70.JPG]]></image>
    <date><![CDATA[August 03, 2009]]></date>
</item><item>
    <title><![CDATA[3 dominating digital ad campaigns]]></title>
    <link>http://www.imediaconnection.com/content/23804.asp</link>
    <description><![CDATA[Watch as iMedia's marketer on the street zeros in on this year's greatest ad campaigns.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/RussellScottMOTS1_Still70x70.jpg]]></image>
    <date><![CDATA[July 14, 2009]]></date>
</item><item>
    <title><![CDATA[Online marketing's creative worst practices ]]></title>
    <link>http://www.imediaconnection.com/content/23795.asp</link>
    <description><![CDATA[Is your brand a purveyor of bad creative? Take a look at these common faux pas across a wide range of online channels to see how you can avoid future blunders.]]></description>
    <author><![CDATA[Ken Liebeskind]]></author>
    <authorid><![CDATA[22704]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_liebeskind_ken_70x70.jpg]]></image>
    <date><![CDATA[July 15, 2009]]></date>
</item><item>
    <title><![CDATA[How to avoid a brand overdose]]></title>
    <link>http://www.imediaconnection.com/content/23741.asp</link>
    <description><![CDATA[Watch as iMedia's marketer on the street investigates how to turn audiences on to your brand without making them tune out.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kr_090707_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2009]]></date>
</item><item>
    <title><![CDATA[7 habits of highly effective creative directors ]]></title>
    <link>http://www.imediaconnection.com/content/23628.asp</link>
    <description><![CDATA[No matter where you are in your creative career, you'll benefit from these words of wisdom from an industry vet.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doug_schumacher_70x70.jpg]]></image>
    <date><![CDATA[June 29, 2009]]></date>
</item><item>
    <title><![CDATA[4 rich media myths worth busting]]></title>
    <link>http://www.imediaconnection.com/content/23611.asp</link>
    <description><![CDATA[There are several debates about the value of rich media among all the online alternatives. Find out how brands are reaching new levels of success with this powerful tool for audience engagement.]]></description>
    <author><![CDATA[Catherine Spurway]]></author>
    <authorid><![CDATA[3870]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spurway_catherine_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2009]]></date>
</item><item>
    <title><![CDATA[10 hot creative agencies to watch]]></title>
    <link>http://www.imediaconnection.com/content/23156.asp</link>
    <description><![CDATA[Searching for great creative but not sure where to look? These agencies may not be on your radar, but they should be.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2009]]></date>
</item><item>
    <title><![CDATA[7 ways to get more out of your creative]]></title>
    <link>http://www.imediaconnection.com/content/22856.asp</link>
    <description><![CDATA[You can get better results from the creative assets you develop if you keep an integrated approach in mind from the start. And it's easier than you think. Find out how. ]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schumacher_doug_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2009]]></date>
</item><item>
    <title><![CDATA[Brand stories that connect on a personal level]]></title>
    <link>http://www.imediaconnection.com/content/22849.asp</link>
    <description><![CDATA[In storytelling for interactive marketing and advertising, it's not about the destination -- it's about the journey. Take a look at a roadmap for successful progress.]]></description>
    <author><![CDATA[David Rossiter]]></author>
    <authorid><![CDATA[5437]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rossiter_david_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2009]]></date>
</item><item>
    <title><![CDATA[Display ads: Will bigger be better?]]></title>
    <link>http://www.imediaconnection.com/content/22698.asp</link>
    <description><![CDATA[iMedia asked a group of interactive marketing thought leaders what the OPA's proposed new advertising units will mean for the future of online display. Here's what they had to say. ]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[April 14, 2009]]></date>
</item><item>
    <title><![CDATA[Stop counting impressions, and start making them]]></title>
    <link>http://www.imediaconnection.com/content/22526.asp</link>
    <description><![CDATA[Advertisers are trying to make the most of their smaller budgets by putting their money into trackable digital media. See why this focus on impressions may eventually hurt your bottom line.]]></description>
    <author><![CDATA[Donnovan Andrews]]></author>
    <authorid><![CDATA[1413]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_andrews_donnovan_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2009]]></date>
</item><item>
    <title><![CDATA[Creative partnerships that worked]]></title>
    <link>http://www.imediaconnection.com/content/22406.asp</link>
    <description><![CDATA[How hard is it for brands and agencies to collaborate on creative? Watch as three industry leaders describe their most exciting and successful&nbsp;partnerships.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_090319_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2009]]></date>
</item><item>
    <title><![CDATA[AKQA on what's crushing creativity]]></title>
    <link>http://www.imediaconnection.com/content/22371.asp</link>
    <description><![CDATA[Is there a lack of imagination in interactive, or is it just being held up by restrictions and regulations? AKQA's co-chief creative officer weighs in.]]></description>
    <author><![CDATA[Rich Cherecwich]]></author>
    <authorid><![CDATA[10649]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cherecwich_rich_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2009]]></date>
</item><item>
    <title><![CDATA[Why media and creative need to cross the aisle]]></title>
    <link>http://www.imediaconnection.com/content/22343.asp</link>
    <description><![CDATA[These two camps need to break free from their silos to move the industry forward, especially at a time when innovation is the key to success. Find out why.]]></description>
    <author><![CDATA[Gunther Sonnenfeld]]></author>
    <authorid><![CDATA[19406]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Sonnenfeld_gunther_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2009]]></date>
</item><item>
    <title><![CDATA[Campaigns that killed 'em with cuteness ]]></title>
    <link>http://www.imediaconnection.com/content/22300.asp</link>
    <description><![CDATA[Learn how and why brands like Coke, Microsoft, and Nike are attracting eyeballs with adorable and engaging ads. ]]></description>
    <author><![CDATA[Mira Schwirtz]]></author>
    <authorid><![CDATA[8635]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schwirtz_mira_70x70.JPG]]></image>
    <date><![CDATA[March 11, 2009]]></date>
</item><item>
    <title><![CDATA[4 low-cost methods for creating innovative campaigns]]></title>
    <link>http://www.imediaconnection.com/content/22296.asp</link>
    <description><![CDATA[Leapfrogging the competition is still possible, even in a time of shrinking budgets. Try these practices to revamp your creative process. ]]></description>
    <author><![CDATA[Evan Gerber]]></author>
    <authorid><![CDATA[4215]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gerber_evan_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2009]]></date>
</item><item>
    <title><![CDATA[Engaging the next wave of marketing talent]]></title>
    <link>http://www.imediaconnection.com/content/22262.asp</link>
    <description><![CDATA[A group of graduate students devised campaigns to revamp the auto industry. See how iMedia's panelists selected the winning team -- and what marketers can learn from these fresh minds.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cs_ford_70x70.GIF]]></image>
    <date><![CDATA[March 06, 2009]]></date>
</item><item>
    <title><![CDATA[10 ways to improve the client/agency RFP process]]></title>
    <link>http://www.imediaconnection.com/content/22257.asp</link>
    <description><![CDATA[While the intention behind the RFP is good, the execution is not. Let's get rid of all the headaches and focus on these key steps to improve the system.]]></description>
    <author><![CDATA[Aaron Goldman]]></author>
    <authorid><![CDATA[5221]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goldman_aaron_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2009]]></date>
</item><item>
    <title><![CDATA[9 lessons Obama taught us about brand identity ]]></title>
    <link>http://www.imediaconnection.com/content/22044.asp</link>
    <description><![CDATA[No matter how skillfully crafted the launch of a new brand is, without a well thought-out and executed strategy, the message sent can be quite the opposite of what is intended.]]></description>
    <author><![CDATA[Dick Bondy]]></author>
    <authorid><![CDATA[18950]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bondy_dick_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2009]]></date>
</item><item>
    <title><![CDATA[3 ways to test your creative's effectiveness]]></title>
    <link>http://www.imediaconnection.com/content/21952.asp</link>
    <description><![CDATA[Interactive offers the unique ability to tweak campaigns on the fly and maximize the exposure of your best creative. Discover what works best by implementing these testing methods.]]></description>
    <author><![CDATA[Rodney Webster]]></author>
    <authorid><![CDATA[18109]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_webster_rodney_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2009]]></date>
</item><item>
    <title><![CDATA[14 hilariously effective online campaigns ]]></title>
    <link>http://www.imediaconnection.com/content/21836.asp</link>
    <description><![CDATA[As digital media have evolved, humor has largely supplanted other emotional styles of online marketing. Here are ways to more effectively use laughter to build your brand.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new.jpg]]></image>
    <date><![CDATA[January 28, 2009]]></date>
</item><item>
    <title><![CDATA[10 ways to boost falling click-through rates ]]></title>
    <link>http://www.imediaconnection.com/content/21773.asp</link>
    <description><![CDATA[Feeling frustrated by underperforming display ads? Perhaps your campaign could benefit from one or more of these tactics. ]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_ried_70x70.jpg]]></image>
    <date><![CDATA[January 21, 2009]]></date>
</item><item>
    <title><![CDATA[How to find your conceptual cojones ]]></title>
    <link>http://www.imediaconnection.com/content/21768.asp</link>
    <description><![CDATA[Wieden + Kennedy's digital guru is tired of all the conversations about traditional media spend moving into interactive. Traditional media isn't going away, he argues, so get used to it.]]></description>
    <author><![CDATA[Matt Kapko]]></author>
    <authorid><![CDATA[17638]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kapko_matt_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2009]]></date>
</item><item>
    <title><![CDATA[Is the digital ditty dead?]]></title>
    <link>http://www.imediaconnection.com/content/21748.asp</link>
    <description><![CDATA[Amid the mash-up madness and made-up metrics for determining viral potential, why do marketers' messages still misfire? See what the classic ads of yesteryear did right, and why the strategies behind them still resonate today.]]></description>
    <author><![CDATA[Russell Scott]]></author>
    <authorid><![CDATA[5722]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_scott_russell_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2009]]></date>
</item><item>
    <title><![CDATA[Lessons from expensive marketing failures]]></title>
    <link>http://www.imediaconnection.com/content/21590.asp</link>
    <description><![CDATA[Now that consumers can talk back to brands, it's a lot easier to gauge the response to your advertising -- for better or worse. It's also easier to learn from others' mistakes.]]></description>
    <author><![CDATA[Susan Kuchinskas]]></author>
    <authorid><![CDATA[14057]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kuchinskas_susan_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2009]]></date>
</item><item>
    <title><![CDATA[3 ways to get past your creative roadblocks]]></title>
    <link>http://www.imediaconnection.com/content/21511.asp</link>
    <description><![CDATA[Looking to get ahead of the competition, but short on ideas? Use these easy approaches for generating new ideas to help overcome your creative challenges.]]></description>
    <author><![CDATA[Alicia Arnold]]></author>
    <authorid><![CDATA[16673]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arnold_alicia_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2008]]></date>
</item><item>
    <title><![CDATA[5 ways to achieve the big idea]]></title>
    <link>http://www.imediaconnection.com/content/21082.asp</link>
    <description><![CDATA[It's not just about digital anymore. It's about digital connections to the physical world. Here are five ways you can move your brand into the new marketing reality.]]></description>
    <author><![CDATA[Lori Luechtefeld]]></author>
    <authorid><![CDATA[14287]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_luechtefeld_lori_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2008]]></date>
</item><item>
    <title><![CDATA[Your creative checklist for online display]]></title>
    <link>http://www.imediaconnection.com/content/21010.asp</link>
    <description><![CDATA[Don't exasperate consumers with your banner ads -- engage them. Check out these tips for staying on the cutting edge of creative digital display.]]></description>
    <author><![CDATA[Blaise Nutter]]></author>
    <authorid><![CDATA[11710]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nutter_blaise_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2008]]></date>
</item><item>
    <title><![CDATA[Ogilvy's Shelly Lazarus on the importance of authenticity]]></title>
    <link>http://www.imediaconnection.com/content/20809.asp</link>
    <description><![CDATA[The industry veteran reveals what Ogilvy &amp; Mather Worldwide is doing to stay on top of&nbsp;tomorrow's digital trends, and how connecting with consumers on multiple platforms is the formula for success.]]></description>
    <author><![CDATA[Gretchen Hyman]]></author>
    <authorid><![CDATA[4830]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hyman_gretchen_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2008]]></date>
</item><item>
    <title><![CDATA[What's missing from your online campaign]]></title>
    <link>http://www.imediaconnection.com/content/20269.asp</link>
    <description><![CDATA[VideoEgg's CMO laments the loss of joy in the world of online marketing and offers suggestions to help create the happiest place online.]]></description>
    <author><![CDATA[Troy Young]]></author>
    <authorid><![CDATA[6108]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_young_troy_70x70.JPG]]></image>
    <date><![CDATA[August 19, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: The sex factor]]></title>
    <link>http://www.imediaconnection.com/content/20266.asp</link>
    <description><![CDATA[You don't need suggestive imagery to tap into the true power of online campaigns. But there is a vital emotional component that will likely get a rise out of your audience.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2008]]></date>
</item><item>
    <title><![CDATA[Campaign envy: what agencies wish they had done]]></title>
    <link>http://www.imediaconnection.com/content/20018.asp</link>
    <description><![CDATA[Find out how BMW, McDonald's, Zyrtec and others earned the admiration of agency execs.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/723vid.jpg]]></image>
    <date><![CDATA[July 23, 2008]]></date>
</item><item>
    <title><![CDATA[Anatomy of a winning pitch]]></title>
    <link>http://www.imediaconnection.com/content/19982.asp</link>
    <description><![CDATA[See what it took to impress some big guns in Hollywood with this blow-by-blow account of a successful creative proposal.]]></description>
    <author><![CDATA[Doug Schumacher]]></author>
    <authorid><![CDATA[2548]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schumacher_doug_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2008]]></date>
</item><item>
    <title><![CDATA[Stupid marketing copy mistakes]]></title>
    <link>http://www.imediaconnection.com/content/19962.asp</link>
    <description><![CDATA[Marketing copy intended to elicit emotion or make people laugh can sometimes go horribly wrong. Heed these warnings.]]></description>
    <author><![CDATA[Christopher Richards]]></author>
    <authorid><![CDATA[8131]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_richards_christopher_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2008]]></date>
</item><item>
    <title><![CDATA[Are you ready for a new digital creative era?]]></title>
    <link>http://www.imediaconnection.com/content/19778.asp</link>
    <description><![CDATA[Marketers give their thoughts on what innovations&nbsp;will be changing&nbsp;the digital space and what&nbsp;that means for the industry.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/625.jpg]]></image>
    <date><![CDATA[June 25, 2008]]></date>
</item><item>
    <title><![CDATA[Is this the end for rich media?]]></title>
    <link>http://www.imediaconnection.com/content/19625.asp</link>
    <description><![CDATA[The term "rich media" no longer accurately conveys digital advertising's capabilities. It's time for the industry to embrace a new alternative.]]></description>
    <author><![CDATA[John Vincent]]></author>
    <authorid><![CDATA[807]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vincent_john_70x70.jpg]]></image>
    <date><![CDATA[June 17, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: Get newbies to shut up and learn]]></title>
    <link>http://www.imediaconnection.com/content/19445.asp</link>
    <description><![CDATA[Staff training has to get better or agencies are going to damage client relationships beyond repair. Stop treating your staffing requirements like you did 10 years ago. The client has grown up. Have you?]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[May 27, 2008]]></date>
</item><item>
    <title><![CDATA[5 consumer touchpoints for viral viability]]></title>
    <link>http://www.imediaconnection.com/content/19062.asp</link>
    <description><![CDATA[The key to getting consumers to pass along your viral campaign may just be rooted in your ability to meet a basic human desire. Here are a few ways to plant the seeds of a connection. ]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[April 18, 2008]]></date>
</item><item>
    <title><![CDATA[How to be funny online]]></title>
    <link>http://www.imediaconnection.com/content/18943.asp</link>
    <description><![CDATA[Humorous campaigns can be the biggest viral hits -- or virulent failures. Learn the rules for injecting humor without causing a fatal overdose for your brand.]]></description>
    <author><![CDATA[Russell Scott]]></author>
    <authorid><![CDATA[5722]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_scott_russell_70x70.JPG]]></image>
    <date><![CDATA[April 11, 2008]]></date>
</item><item>
    <title><![CDATA[Brands reveal their favorite creative]]></title>
    <link>http://www.imediaconnection.com/content/18729.asp</link>
    <description><![CDATA[VIDEO: Top brands discuss their favorite campaigns, including those they wish they had created.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/video_icon_70x70.jpg]]></image>
    <date><![CDATA[March 21, 2008]]></date>
</item><item>
    <title><![CDATA[Death of a sales funnel]]></title>
    <link>http://www.imediaconnection.com/content/18719.asp</link>
    <description><![CDATA[Has the internet made awareness campaigns obsolete? Ant Farm Online's SVP shows how to effectively build user flow that will drive consumers into the sales funnel more reliably.]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70.jpg]]></image>
    <date><![CDATA[March 20, 2008]]></date>
</item><item>
    <title><![CDATA[Keep viral video from coming back to haunt you]]></title>
    <link>http://www.imediaconnection.com/content/18642.asp</link>
    <description><![CDATA[When it comes to new media campaigns, get excited, get creative and get edgy, but don't forget the fundamentals of Marketing 101. See how good buzz can go bad, and how to avoid it.]]></description>
    <author><![CDATA[John Conroy]]></author>
    <authorid><![CDATA[7376]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_conroy_john_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2008]]></date>
</item><item>
    <title><![CDATA[Dissecting an agency: Nurun]]></title>
    <link>http://www.imediaconnection.com/content/18567.asp</link>
    <description><![CDATA[We take an in-depth look at this&nbsp;international agency and get constructive feedback from clients on its services. ]]></description>
    <author><![CDATA[Leah Messinger]]></author>
    <authorid><![CDATA[8130]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_messinger_leah_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2008]]></date>
</item><item>
    <title><![CDATA[A roadmap to creative success]]></title>
    <link>http://www.imediaconnection.com/content/18548.asp</link>
    <description><![CDATA[Part of what makes a campaign work is appropriateness of media and message for each stage of the purchase process. Here's&nbsp;how to map it out.]]></description>
    <author><![CDATA[Tiffany Young]]></author>
    <authorid><![CDATA[6323]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_young_tiffany_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2008]]></date>
</item><item>
    <title><![CDATA[13 easy steps to better industry relationships]]></title>
    <link>http://www.imediaconnection.com/content/18532.asp</link>
    <description><![CDATA[The fundamentals of social networking are crucial for business success. Here's how to start using "old school" relationship tools that have always worked.]]></description>
    <author><![CDATA[Matt Heinz]]></author>
    <authorid><![CDATA[729]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_matt_heinz_70.jpg]]></image>
    <date><![CDATA[March 04, 2008]]></date>
</item><item>
    <title><![CDATA[Make the click worth their time]]></title>
    <link>http://www.imediaconnection.com/content/18181.asp</link>
    <description><![CDATA[Before making a deeper connection, consumers want to have confidence that their clicking time is worth the effort. HypeCouncil's founder shows how to make them glad they said yes to your brand. ]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70.jpg]]></image>
    <date><![CDATA[February 01, 2008]]></date>
</item><item>
    <title><![CDATA[Become an interactive storyteller]]></title>
    <link>http://www.imediaconnection.com/content/18041.asp</link>
    <description><![CDATA[The art of storytelling offers time-tested lessons you can apply in new ways to interactive marketing.]]></description>
    <author><![CDATA[Colleen Jones]]></author>
    <authorid><![CDATA[9588]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jones_colleen_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2008]]></date>
</item><item>
    <title><![CDATA[How to boost clickthrough rates 14,000%]]></title>
    <link>http://www.imediaconnection.com/content/18040.asp</link>
    <description><![CDATA[Well thought-out rich media can be a boon to a campaign. Learn the strategy secrets from an Advertising.com creative director.]]></description>
    <author><![CDATA[Susan Kim]]></author>
    <authorid><![CDATA[9583]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kim_susan_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2008]]></date>
</item><item>
    <title><![CDATA[MediaVest's agency score card]]></title>
    <link>http://www.imediaconnection.com/content/17947.asp</link>
    <description><![CDATA[Find out what current and past clients have to say about this media agency, plus take an in-depth look inside.]]></description>
    <author><![CDATA[Leah Messinger]]></author>
    <authorid><![CDATA[8130]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_messinger_leah_70x70.jpg]]></image>
    <date><![CDATA[January 10, 2008]]></date>
</item><item>
    <title><![CDATA[4 must-have components of brand experience banners]]></title>
    <link>http://www.imediaconnection.com/content/17882.asp</link>
    <description><![CDATA[Think online consumers can't try before they buy? Take a look at some key strategies that can build relationships and increase purchase intent within a humble banner ad.]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meldrum_scott_70x70.jpg]]></image>
    <date><![CDATA[January 04, 2008]]></date>
</item><item>
    <title><![CDATA[The secret to creativity: slow down]]></title>
    <link>http://www.imediaconnection.com/content/17764.asp</link>
    <description><![CDATA[Take this counter-intuitive approach and you might just find yourself newly inspired.]]></description>
    <author><![CDATA[Christopher Richards]]></author>
    <authorid><![CDATA[8131]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_richards_christopher_70x70.jpg]]></image>
    <date><![CDATA[December 21, 2007]]></date>
</item><item>
    <title><![CDATA[Organic's agency score card]]></title>
    <link>http://www.imediaconnection.com/content/17748.asp</link>
    <description><![CDATA[We take an in-depth look at this agency and ask past and current clients to evaluate its services.]]></description>
    <author><![CDATA[Leah Messinger]]></author>
    <authorid><![CDATA[8130]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_messinger_leah_70x70.jpg]]></image>
    <date><![CDATA[December 13, 2007]]></date>
</item><item>
    <title><![CDATA[How Verizon reinvented its brand]]></title>
    <link>http://www.imediaconnection.com/content/17723.asp</link>
    <description><![CDATA[To demonstrate that it's more than a phone company, Verizon created interactive experiences for consumers around the NFL, Gwen Stefani and the Grammys.]]></description>
    <author><![CDATA[Joseph Dumont]]></author>
    <authorid><![CDATA[1149]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dumont_joseph_70x70.jpg]]></image>
    <date><![CDATA[December 11, 2007]]></date>
</item><item>
    <title><![CDATA[How Dove and others keep the buzz]]></title>
    <link>http://www.imediaconnection.com/content/17585.asp</link>
    <description><![CDATA[Once you've had a viral hit, how do you ensure an encore? Here are some follow-up efforts worthy of note.]]></description>
    <author><![CDATA[Susan Schimmel]]></author>
    <authorid><![CDATA[7996]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/70_image_viral.jpg]]></image>
    <date><![CDATA[December 06, 2007]]></date>
</item><item>
    <title><![CDATA[The great advertising swindle]]></title>
    <link>http://www.imediaconnection.com/content/17336.asp</link>
    <description><![CDATA[The RFP process may not be ideal, but does it have to be a breeding ground for idea infringement? Experts from Deep Focus, Real Branding and&nbsp;Ask.com explain how to cope.]]></description>
    <author><![CDATA[Jodi Harris]]></author>
    <authorid><![CDATA[3009]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_harris_jodi_70x70.JPG]]></image>
    <date><![CDATA[November 16, 2007]]></date>
</item><item>
    <title><![CDATA[Elevate interactivity with XML tags]]></title>
    <link>http://www.imediaconnection.com/content/17262.asp</link>
    <description><![CDATA[Learn from Eyeblaster how advertisers are using tagging to connect with and engage consumers. ]]></description>
    <author><![CDATA[Yoav Arnstein]]></author>
    <authorid><![CDATA[4402]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arnstein_yoav_70x70.jpg]]></image>
    <date><![CDATA[November 12, 2007]]></date>
</item><item>
    <title><![CDATA[Ethnic marketing: when good intentions go wrong]]></title>
    <link>http://www.imediaconnection.com/content/17166.asp</link>
    <description><![CDATA[In an attempt to address the cultural needs of ethnic niches, the advertising industry is reinforcing stereotypes. An Organic creative director discusses the issues and solutions.]]></description>
    <author><![CDATA[Gary Nelson]]></author>
    <authorid><![CDATA[5635]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nelson_gary_70x70.jpg]]></image>
    <date><![CDATA[November 01, 2007]]></date>
</item><item>
    <title><![CDATA[Putting the user's eyes to work]]></title>
    <link>http://www.imediaconnection.com/content/17031.asp</link>
    <description><![CDATA[Just because an image on your marketing website looks pretty doesn't mean that it's doing the job you need it to do. The NextStage CRO explains.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[October 19, 2007]]></date>
</item><item>
    <title><![CDATA[How to engage the consumers who count]]></title>
    <link>http://www.imediaconnection.com/content/16936.asp</link>
    <description><![CDATA[There is a group of consumers that has more influence on your brand message than you might realize. Find out who these consumers are and what it takes to win them over.]]></description>
    <author><![CDATA[Dave Garvin]]></author>
    <authorid><![CDATA[7749]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_garvin_dave_70x70.jpg]]></image>
    <date><![CDATA[October 11, 2007]]></date>
</item><item>
    <title><![CDATA[Visa and Ford digitize the great outdoors]]></title>
    <link>http://www.imediaconnection.com/content/16906.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Check out how brands are delivering interactive elements to potential and current customers on the go. Whether it's in the air or on a nearby billboard, they're capturing attention in exciting ways.&nbsp; </SPAN>]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/071008_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2007]]></date>
</item><item>
    <title><![CDATA[Young & Rubicam: in pursuit of the "Big Idea"]]></title>
    <link>http://www.imediaconnection.com/content/16878.asp</link>
    <description><![CDATA[Want to know how one of the top agencies comes up with its creative plan? Read on for the five key principles.]]></description>
    <author><![CDATA[Aaron Bart]]></author>
    <authorid><![CDATA[6913]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bart_aaron_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2007]]></date>
</item><item>
    <title><![CDATA[Spice up your site's usability]]></title>
    <link>http://www.imediaconnection.com/content/16673.asp</link>
    <description><![CDATA[Don't let your quest for usability overpower your site to the point of drowning out your brand's unique flavor.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_reid_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2007]]></date>
</item><item>
    <title><![CDATA[Give your campaign a Millennial makeover]]></title>
    <link>http://www.imediaconnection.com/content/16636.asp</link>
    <description><![CDATA[Break this generation's rules of conduct for interactive marketing and you risk damage to your brand identity. Here's a Millennial's three-step guide towards success.]]></description>
    <author><![CDATA[Krisserin Canary]]></author>
    <authorid><![CDATA[4604]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_canary_krisserin_70x70.jpg]]></image>
    <date><![CDATA[September 21, 2007]]></date>
</item><item>
    <title><![CDATA[In-house creative threatens agencies]]></title>
    <link>http://www.imediaconnection.com/content/16609.asp</link>
    <description><![CDATA[With companies like Hearst and NBC increasingly creating ad programs for themselves and their clients, how will it affect agencies? A panel discusses the issues.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leavitt_neal_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2007]]></date>
</item><item>
    <title><![CDATA[Cutting-edge agency exposes creative secrets]]></title>
    <link>http://www.imediaconnection.com/content/16549.asp</link>
    <description><![CDATA[Agency imc2 has created innovative campaigns for blue chips like P&amp;G, GlaxoSmithKline and Unisys; learn about its philosophy and meet its superstars.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leavitt_neal_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2007]]></date>
</item><item>
    <title><![CDATA[Will MySpacers make or break Cherry Coke?]]></title>
    <link>http://www.imediaconnection.com/content/16511.asp</link>
    <description><![CDATA[Coca-Cola relaunches Cherry Coke with a MySpace user-involvement campaign and contest designed to generate brand advocacy.]]></description>
    <author><![CDATA[Krisserin Canary]]></author>
    <authorid><![CDATA[4604]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_canary_krisserin_70x70.jpg]]></image>
    <date><![CDATA[September 06, 2007]]></date>
</item><item>
    <title><![CDATA[Rock rich media creative like the Beatles]]></title>
    <link>http://www.imediaconnection.com/content/16344.asp</link>
    <description><![CDATA[Yes, you have rich media. But have you set the right creative priorities? EyeWonder breaks it down with a nod to a Liverpool group that forever redefined creativity in Rock &amp; Roll.]]></description>
    <author><![CDATA[Ryan Manchee]]></author>
    <authorid><![CDATA[6503]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_manchee_ryan_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2007]]></date>
</item><item>
    <title><![CDATA[ROI of infotainment]]></title>
    <link>http://www.imediaconnection.com/content/16239.asp</link>
    <description><![CDATA[In the information age, the only way for a brand to control&nbsp;its identity is to feed the hunger for knowledge.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2007]]></date>
</item><item>
    <title><![CDATA[Lessons on achieving branding goals]]></title>
    <link>http://www.imediaconnection.com/content/16231.asp</link>
    <description><![CDATA[Dynamic Logic uncovers the top performing online campaigns and shares what they have in common.]]></description>
    <author><![CDATA[Christina Goodman]]></author>
    <authorid><![CDATA[2961]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goodman_christina_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2007]]></date>
</item><item>
    <title><![CDATA[My dream pitch: Virgin America]]></title>
    <link>http://www.imediaconnection.com/content/16157.asp</link>
    <description><![CDATA[<EM><SPAN style="FONT-SIZE: 10pt; COLOR: #333333; FONT-STYLE: normal; FONT-FAMILY: Arial">Questus shares its creative vision with a dream pitch for this new U.S.-based low-cost airline.</SPAN></EM>]]></description>
    <author><![CDATA[Rebecca Hill & Jeff Wagener]]></author>
    <authorid><![CDATA[4694]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070808_70x70.jpg]]></image>
    <date><![CDATA[August 08, 2007]]></date>
</item><item>
    <title><![CDATA[CP+B pushes the creative envelope]]></title>
    <link>http://www.imediaconnection.com/content/15993.asp</link>
    <description><![CDATA[This Miami-based agency is best known for work like the Subservient Chicken; learn about CP+B�s philosophy and meet its superstars.]]></description>
    <author><![CDATA[Neal Leavitt]]></author>
    <authorid><![CDATA[3725]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leavitt_neal_70x70.jpg]]></image>
    <date><![CDATA[August 16, 2007]]></date>
</item><item>
    <title><![CDATA[Worktank's Top 5 Creative Priorities]]></title>
    <link>http://www.imediaconnection.com/content/15988.asp</link>
    <description><![CDATA[Here's a list from Worktank's VP/creative director of the crucial items a creative team should address <EM>before</EM> beginning any campaign.]]></description>
    <author><![CDATA[Kalie Kimball-Malone]]></author>
    <authorid><![CDATA[6351]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kimballmalone_kalie_70x70.jpg]]></image>
    <date><![CDATA[August 01, 2007]]></date>
</item><item>
    <title><![CDATA[Design to Break Through the Clutter]]></title>
    <link>http://www.imediaconnection.com/content/15911.asp</link>
    <description><![CDATA[Learn from this agency head how to harness short attention spans so conversions skyrocket.]]></description>
    <author><![CDATA[Brooks Bell]]></author>
    <authorid><![CDATA[6093]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bell_brooks_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2007]]></date>
</item><item>
    <title><![CDATA[Media and Creative Teams: Can't We All Just Get Along?]]></title>
    <link>http://www.imediaconnection.com/content/15847.asp</link>
    <description><![CDATA[Developing creative in a vacuum is never easy, but here are some tips on making the process friction-free.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[July 19, 2007]]></date>
</item><item>
    <title><![CDATA[Find and Foster Your Future Brand Advocate]]></title>
    <link>http://www.imediaconnection.com/content/15804.asp</link>
    <description><![CDATA[Brand Ambassadors are the most valuable element of your sales force. The author of "The New Influencers" explains how to get them on your team.]]></description>
    <author><![CDATA[Paul Gillin]]></author>
    <authorid><![CDATA[5854]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gillin_paul_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2007]]></date>
</item><item>
    <title><![CDATA[Intelligent Website Design: Expand Your Market]]></title>
    <link>http://www.imediaconnection.com/content/15697.asp</link>
    <description><![CDATA[NextStage's founder believes that when you've captured as much of your current market as is possible, it's time to expand that market.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[July 06, 2007]]></date>
</item><item>
    <title><![CDATA[Want Leads? Get Creative]]></title>
    <link>http://www.imediaconnection.com/content/15647.asp</link>
    <description><![CDATA[Prospectiv's president and CEO lays out a six-step guide on how to develop creative to boost leads.]]></description>
    <author><![CDATA[Jere Doyle]]></author>
    <authorid><![CDATA[4920]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_doyle_jere_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2007]]></date>
</item><item>
    <title><![CDATA[My Dream Pitch: Diageo]]></title>
    <link>http://www.imediaconnection.com/content/15422.asp</link>
    <description><![CDATA[If Weber Shandwick's screengrab unit had the opportunity to make its dream pitch for the world's leading premium drinks company, it would go a little something like this.]]></description>
    <author><![CDATA[B. Bonin Bough]]></author>
    <authorid><![CDATA[5737]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bough_b_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2007]]></date>
</item><item>
    <title><![CDATA[How Brands Make Friends Forever on MySpace]]></title>
    <link>http://www.imediaconnection.com/content/15327.asp</link>
    <description><![CDATA[If you're a brand, making friends on MySpace is the easy part; making your friends count is the challenge. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[June 12, 2007]]></date>
</item><item>
    <title><![CDATA[Headlines That Attract Attention]]></title>
    <link>http://www.imediaconnection.com/content/15286.asp</link>
    <description><![CDATA[The NextStage CRO walks you through how to write a headline that catches and keeps your consumers' attention.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[June 08, 2007]]></date>
</item><item>
    <title><![CDATA[Jumping into Interactive: Creative Directing in the Digital World]]></title>
    <link>http://www.imediaconnection.com/content/15182.asp</link>
    <description><![CDATA[Brand New World's chief creative officer offers tips to improve what you bring to the creative table.]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[June 08, 2007]]></date>
</item><item>
    <title><![CDATA[A Pick-up Artist's Guide to Landing Pages]]></title>
    <link>http://www.imediaconnection.com/content/15170.asp</link>
    <description><![CDATA[Pick-up lines and landing pages have more in common than you'd think. Here's how to avoid getting blown off.]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2549]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_jamie_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2007]]></date>
</item><item>
    <title><![CDATA[Organic's 5 Steps to Offline-Online Unity]]></title>
    <link>http://www.imediaconnection.com/content/15135.asp</link>
    <description><![CDATA[Partnering with a traditional agency to launch an interactive campaign? Organic's associate creative director has some advice.]]></description>
    <author><![CDATA[Gary Nelson]]></author>
    <authorid><![CDATA[5635]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nelson_gary_70x70.jpg]]></image>
    <date><![CDATA[June 18, 2007]]></date>
</item><item>
    <title><![CDATA[Brand Icons Get an Online Facelift]]></title>
    <link>http://www.imediaconnection.com/content/15109.asp</link>
    <description><![CDATA[How have Uncle Ben, Mr. Peanut, the Michelin Man and others made the jump from traditional to digital?]]></description>
    <author><![CDATA[Brent Marcus]]></author>
    <authorid><![CDATA[5626]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070530_70x70.jpg]]></image>
    <date><![CDATA[May 30, 2007]]></date>
</item><item>
    <title><![CDATA[The Next Big Thing in Mobile: Video or QR Codes?]]></title>
    <link>http://www.imediaconnection.com/content/15029.asp</link>
    <description><![CDATA[The future of mobile marketing may not be in video so much as in QR codes. Find out what they are and who's using them.]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[May 24, 2007]]></date>
</item><item>
    <title><![CDATA[Website Design: Choose Your Battles]]></title>
    <link>http://www.imediaconnection.com/content/14908.asp</link>
    <description><![CDATA[Red Door Interactive's president explains that successful website design requires a prioritizing of objectives. ]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_reid_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2007]]></date>
</item><item>
    <title><![CDATA[Make Sure Your Site Sells Lemonade�]]></title>
    <link>http://www.imediaconnection.com/content/14904.asp</link>
    <description><![CDATA[Not lemons. The NextStage CRO explains how to turn an off-putting, negative approach into an attractive, positive one.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[May 11, 2007]]></date>
</item><item>
    <title><![CDATA[Sync Up Search, Email and Your Site]]></title>
    <link>http://www.imediaconnection.com/content/14679.asp</link>
    <description><![CDATA[Offermatica's president explains how to improve conversions by promoting cross-team collaboration.]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_jamie_70x70.jpg]]></image>
    <date><![CDATA[April 30, 2007]]></date>
</item><item>
    <title><![CDATA[Is It Too Late for Traditional Agencies?]]></title>
    <link>http://www.imediaconnection.com/content/14558.asp</link>
    <description><![CDATA[Agency execs explain why traditional agencies are letting their clients down.]]></description>
    <author><![CDATA[John Gaffney]]></author>
    <authorid><![CDATA[5278]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070423_70x70.jpg]]></image>
    <date><![CDATA[April 23, 2007]]></date>
</item><item>
    <title><![CDATA[6 Ways to Make Your Ads Sticky]]></title>
    <link>http://www.imediaconnection.com/content/13220.asp</link>
    <description><![CDATA[The NextStage Founder and CRO walks you through easy and practical steps to make your marketing materials stick in your customers' minds.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070115_70x70.jpg]]></image>
    <date><![CDATA[January 15, 2007]]></date>
</item><item>
    <title><![CDATA[Give Your Campaign Universal Appeal: Tips from Carat Fusion's Mike Yapp]]></title>
    <link>http://www.imediaconnection.com/content/13132.asp</link>
    <description><![CDATA[What works in Boston may not work in Beijing. Check out these tips from Mike Yapp to make your campaign work everywhere.]]></description>
    <author><![CDATA[Mike Yapp]]></author>
    <authorid><![CDATA[2337]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070108_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2007]]></date>
</item><item>
    <title><![CDATA[And Now a Word of Thanks...]]></title>
    <link>http://www.imediaconnection.com/content/12980.asp</link>
    <description><![CDATA[NextStage Evolution's founder and regular iMedia columnist responds to readers' comments received throughout the year, and previews what's to come.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[December 22, 2006]]></date>
</item><item>
    <title><![CDATA[How to Build a Super-Sticky Homepage]]></title>
    <link>http://www.imediaconnection.com/content/12444.asp</link>
    <description><![CDATA[Check out this guided tour of select homepages to learn what grabs audiences, what turns them off and how to craft the perfect message for your target customers.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/061115_70x70.jpg]]></image>
    <date><![CDATA[November 15, 2006]]></date>
</item><item>
    <title><![CDATA[Creative by the Numbers]]></title>
    <link>http://www.imediaconnection.com/content/12394.asp</link>
    <description><![CDATA[Marketers no longer can rely on intuition alone for creative. Wilson RMS' president and chief strategist describes how to use data to improve the creative process.]]></description>
    <author><![CDATA[Dave Wilson]]></author>
    <authorid><![CDATA[4175]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wilson_dave_70x70.jpg]]></image>
    <date><![CDATA[November 15, 2006]]></date>
</item><item>
    <title><![CDATA[Mapping Personae to Outcomes]]></title>
    <link>http://www.imediaconnection.com/content/12358.asp</link>
    <description><![CDATA[NextStage Evolution's founder explains how to attract the right people to your event or product with personae mapping.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[November 10, 2006]]></date>
</item><item>
    <title><![CDATA[A New Branding Paradigm, Online and Off]]></title>
    <link>http://www.imediaconnection.com/content/11840.asp</link>
    <description><![CDATA[The NextStage CRO explains how the rise of online social networks means that brands must pull rather than push, and how to turn your brand messaging upside-down to reach your consumers.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2006]]></date>
</item><item>
    <title><![CDATA[How Marketers Can Harness UGM]]></title>
    <link>http://www.imediaconnection.com/content/11784.asp</link>
    <description><![CDATA[As the volume of user-generated media increases, Brand New World's creative chief argues that marketers who find ways to smartly embed their brand attributes within the world of user-generated tags stand to come up big. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[October 19, 2006]]></date>
</item><item>
    <title><![CDATA[Pavlov's Eyes: Get Users to Respond]]></title>
    <link>http://www.imediaconnection.com/content/11537.asp</link>
    <description><![CDATA[The NextStage CRO demonstrates how website visitors will take a marketer's desired action when guided by animated eyes showing them the way. ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2006]]></date>
</item><item>
    <title><![CDATA[Algorithms Don't Feel, Creative Does]]></title>
    <link>http://www.imediaconnection.com/content/11521.asp</link>
    <description><![CDATA[As both contextual and behavioral targeting algorithms become more sophisticated, Brand New World's creative chief argues that no amount of optimization can make you feel. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2006]]></date>
</item><item>
    <title><![CDATA[Save Budget with Creative Testing]]></title>
    <link>http://www.imediaconnection.com/content/11460.asp</link>
    <description><![CDATA[Offermatica's president explains how you can save budget by testing and optimizing display and text ads. ]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_jamie_70x70.jpg]]></image>
    <date><![CDATA[October 02, 2006]]></date>
</item><item>
    <title><![CDATA[Five Key Tips on User-Generated Media]]></title>
    <link>http://www.imediaconnection.com/content/11423.asp</link>
    <description><![CDATA[As the unique numbers for consumer video sites like YouTube increase, Brand New World's creative chief warns brand marketers not to jump in so fast. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[September 28, 2006]]></date>
</item><item>
    <title><![CDATA[Gender Marketing Web Design Differences]]></title>
    <link>http://www.imediaconnection.com/content/11359.asp</link>
    <description><![CDATA[If you're building a website for female consumers, then you need to do it differently than if your site is for males or for everybody. The NextStage CRO explains how.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[September 22, 2006]]></date>
</item><item>
    <title><![CDATA[Making Search More Creative]]></title>
    <link>http://www.imediaconnection.com/content/11211.asp</link>
    <description><![CDATA[As revenues from paid search escalate, Brand New World's creative chief argues that more creative opportunities might get big national brands into the game. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[September 14, 2006]]></date>
</item><item>
    <title><![CDATA[How to Choose an Interactive Agency]]></title>
    <link>http://www.imediaconnection.com/content/11127.asp</link>
    <description><![CDATA[Brand New World's creative chief argues that choosing an interactive agency means pushing well beyond the banner and the brand site. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2006]]></date>
</item><item>
    <title><![CDATA[Agencies: Compete, Then Collaborate]]></title>
    <link>http://www.imediaconnection.com/content/11034.asp</link>
    <description><![CDATA[As marketers demand collaboration among their roster agencies in an effort to integrate the communications mix, Brand New World's creative director argues that those agencies must learn to work with each other or get left behind. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2006]]></date>
</item><item>
    <title><![CDATA[Tips for Rich Media Success]]></title>
    <link>http://www.imediaconnection.com/content/10852.asp</link>
    <description><![CDATA[Media Storm's head of interactive outlines how to optimize your rich media campaign in six steps. ]]></description>
    <author><![CDATA[Joseph Weaver]]></author>
    <authorid><![CDATA[4129]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weaver_joseph_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2006]]></date>
</item><item>
    <title><![CDATA[Influencing the Influencer]]></title>
    <link>http://www.imediaconnection.com/content/10844.asp</link>
    <description><![CDATA[As marketers begin trading mass reach for more surgical media targeting, Brand New World's creative chief argues that new technologies require additional creative to reach key influencers. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[August 17, 2006]]></date>
</item><item>
    <title><![CDATA[YouTube: Raising the Creative Bar]]></title>
    <link>http://www.imediaconnection.com/content/10753.asp</link>
    <description><![CDATA[As tens of thousands flock to peruse YouTube's user-generated videos each day, Brand New World's creative chief cautions marketers not to become seduced by quantity over quality. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[August 10, 2006]]></date>
</item><item>
    <title><![CDATA[Know Your Audience, and Reach It]]></title>
    <link>http://www.imediaconnection.com/content/10732.asp</link>
    <description><![CDATA[The NextStage CRO discusses how to match your marketing rhythm to your consumers' and capture their attention. ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2006]]></date>
</item><item>
    <title><![CDATA[Where and When to Advertise]]></title>
    <link>http://www.imediaconnection.com/content/10680.asp</link>
    <description><![CDATA[A nurun | ant farm interactive EVP reminds advertisers that context and relevance are the main ingredients in the secret sauce of advertising.]]></description>
    <author><![CDATA[Michael Koziol]]></author>
    <authorid><![CDATA[4107]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_koziol_michael_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2006]]></date>
</item><item>
    <title><![CDATA[How to Position Your Brand]]></title>
    <link>http://www.imediaconnection.com/content/10653.asp</link>
    <description><![CDATA[As agencies line up to impress the retail giant Wal-Mart, Brand New World's creative chief argues that appealing to specific customer segments and a better retail experience will outweigh any one size fits all ad campaign. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2006]]></date>
</item><item>
    <title><![CDATA[Google, MySpace & the Velocity of Change]]></title>
    <link>http://www.imediaconnection.com/content/10564.asp</link>
    <description><![CDATA[As new online content, communities and commerce offerings emerge at a dizzying rate, Brand New World's creative chief suggests that we need to get busy developing new ad units. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[July 27, 2006]]></date>
</item><item>
    <title><![CDATA[World Cup Wireless Woes]]></title>
    <link>http://www.imediaconnection.com/content/10305.asp</link>
    <description><![CDATA[If there was ever an opportunity to show off the capabilities of mobile marketing, it was the World Cup-- unfortunately, argues Brand New World's creative chief, in the U.S. it was a missed goal. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[July 06, 2006]]></date>
</item><item>
    <title><![CDATA[What Users Hate About Online Ads]]></title>
    <link>http://www.imediaconnection.com/content/10284.asp</link>
    <description><![CDATA[Interface Guru's Cia Romano explains results from a new study about intrusive online ad tactics that scare off users.]]></description>
    <author><![CDATA[Cia Romano]]></author>
    <authorid><![CDATA[3954]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_romano_cia_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2006]]></date>
</item><item>
    <title><![CDATA[The Creative Context of Current Events]]></title>
    <link>http://www.imediaconnection.com/content/10235.asp</link>
    <description><![CDATA[Brand New World's chief creative officer wonders if the consumer is always ready to buy what marketers and agencies are selling-- regardless of what's happening around them. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[June 29, 2006]]></date>
</item><item>
    <title><![CDATA[Cannes: Enter the Cyber Lion]]></title>
    <link>http://www.imediaconnection.com/content/10154.asp</link>
    <description><![CDATA[Brand New World's creative chief argues that this year's Interactive Cyber Lions should have as much impact on marketers in attendance as traditional TV :30s. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[June 22, 2006]]></date>
</item><item>
    <title><![CDATA[How to Microtarget]]></title>
    <link>http://www.imediaconnection.com/content/10064.asp</link>
    <description><![CDATA[The EVP of strategic services for R/GA outlines four steps for expanding the mass marketing brand message to appeal to micromarkets.]]></description>
    <author><![CDATA[Anne Benevenuto]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_benevuto_anne_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2006]]></date>
</item><item>
    <title><![CDATA[Putting Word of Mouth to Work]]></title>
    <link>http://www.imediaconnection.com/content/10036.asp</link>
    <description><![CDATA[When you're hunting for your next big campaign idea, Brand New World's creative chief suggests you look at your inbound consumer feedback. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2006]]></date>
</item><item>
    <title><![CDATA[The "Googleization" of TV ]]></title>
    <link>http://www.imediaconnection.com/content/9885.asp</link>
    <description><![CDATA[Brand New World's chief creative officer argues that if traditional TV offered online-style navigation and contextual ad insertion opportunities, advertisers would be less skittish about ad skipping. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[June 08, 2006]]></date>
</item><item>
    <title><![CDATA[How Well is Your Brand Behaving?]]></title>
    <link>http://www.imediaconnection.com/content/9826.asp</link>
    <description><![CDATA[Brand New World's creative chief argues that it's not enough to pressure your agency to come up with new ideas: marketers must look inward and examine their own brand behavior. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[June 01, 2006]]></date>
</item><item>
    <title><![CDATA[Rich Media: Everything You Need to Know]]></title>
    <link>http://www.imediaconnection.com/content/9787.asp</link>
    <description><![CDATA[How much rich media is enough for your campaign? This guide gives you the answers.]]></description>
    <author><![CDATA[Lydia Estrada]]></author>
    <authorid><![CDATA[1940]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrada_lydia_70x70.jpg]]></image>
    <date><![CDATA[May 29, 2006]]></date>
</item><item>
    <title><![CDATA[Going Beyond the Cut-Down TV Spot]]></title>
    <link>http://www.imediaconnection.com/content/9757.asp</link>
    <description><![CDATA[As broadband video continues its uptick in CPMs, inventory sold and viral buzz, Brand New World's creative chief argues that creative agencies need to develop new, non-linear skill sets. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[May 25, 2006]]></date>
</item><item>
    <title><![CDATA[When Advertisements Crash]]></title>
    <link>http://www.imediaconnection.com/content/9665.asp</link>
    <description><![CDATA[The NextStage CRO analyzes a recent Volkswagen ad to see whether traumatizing your customers can be effective marketing. ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[May 19, 2006]]></date>
</item><item>
    <title><![CDATA[Check Your Creative Inventory Upfront!]]></title>
    <link>http://www.imediaconnection.com/content/9611.asp</link>
    <description><![CDATA[After upfront week, the Brand New World creative chief argues that media buyers will leave the party week awash in digital inventory, but with no contextual creative to fill it. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2006]]></date>
</item><item>
    <title><![CDATA[Does Your Brand Have It?]]></title>
    <link>http://www.imediaconnection.com/content/9542.asp</link>
    <description><![CDATA[Why is it that some brands have the mojo with consumers and others don't? Brand New World's creative chief tells us that it all comes down to "Cultural Currency." ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[May 11, 2006]]></date>
</item><item>
    <title><![CDATA[Internet Video: New Creative Horizons]]></title>
    <link>http://www.imediaconnection.com/content/9461.asp</link>
    <description><![CDATA[Brand New World's creative chief argues that online video syndication presents new opportunities for creatives beyond just the consumer-generated hit video destinations. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2006]]></date>
</item><item>
    <title><![CDATA[Relevance Is Back]]></title>
    <link>http://www.imediaconnection.com/content/9398.asp</link>
    <description><![CDATA[The Offermatica president discusses improving the customer experience by making it more dynamic and more relevant.]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_jamie_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2006]]></date>
</item><item>
    <title><![CDATA[Don't Make Your Consumer Wait!]]></title>
    <link>http://www.imediaconnection.com/content/9254.asp</link>
    <description><![CDATA[In his weekly column, Brand New World's creative chief argues that today's creative needs to be developed to satisfy the consumer's need for instant gratification. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[April 27, 2006]]></date>
</item><item>
    <title><![CDATA[Getting Past the Concierge of Cool]]></title>
    <link>http://www.imediaconnection.com/content/9158.asp</link>
    <description><![CDATA[In a new weekly column, Brand New World's creative chief argues that creative messages need to shift focus from a mass audience to influencers. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_schulman_alan_70x70.jpg]]></image>
    <date><![CDATA[April 20, 2006]]></date>
</item><item>
    <title><![CDATA[The Clicks Will Tell You]]></title>
    <link>http://www.imediaconnection.com/content/9042.asp</link>
    <description><![CDATA[Red Door Interactive's president explains how to develop a creative messaging testing platform using pay-per-click search engine advertising. ]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carr_reid_70x70.jpg]]></image>
    <date><![CDATA[April 12, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: Cirque de Soleil on the Web]]></title>
    <link>http://www.imediaconnection.com/content/8869.asp</link>
    <description><![CDATA[Cirque de Soleil's Stacy Spahle speaks about building the brand online, measuring a campaign's performance and successful marketing formats. ]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[March 30, 2006]]></date>
</item><item>
    <title><![CDATA[Increase Conversion Rates with Copy Testing]]></title>
    <link>http://www.imediaconnection.com/content/8844.asp</link>
    <description><![CDATA[Marketing Experiments offers advice for the most successful length of copy. ]]></description>
    <author><![CDATA[The Marketing Experiments Journal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_marketing_experiments_70x70.gif]]></image>
    <date><![CDATA[March 29, 2006]]></date>
</item><item>
    <title><![CDATA[Podcast: The Evolution of Rich Media]]></title>
    <link>http://www.imediaconnection.com/content/8740.asp</link>
    <description><![CDATA[Kevin Ryan speaks with PointRoll's Gian Lombardi about using rich media to deliver an experience.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[March 21, 2006]]></date>
</item><item>
    <title><![CDATA[Website Redesign in Three Steps]]></title>
    <link>http://www.imediaconnection.com/content/8525.asp</link>
    <description><![CDATA[Offermatica's CEO explains what it takes to successfully re-launch your website.]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_jamie_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2006]]></date>
</item><item>
    <title><![CDATA[Inside "The Sopranos" with Google Maps]]></title>
    <link>http://www.imediaconnection.com/content/8439.asp</link>
    <description><![CDATA[Deep Focus' Ian Schafer chats with Creative Editor Emma Brownell about the newly launched Sopranos' Google Map. ]]></description>
    <author><![CDATA[Emma Brownell]]></author>
    <authorid><![CDATA[2409]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sopranos_google_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2006]]></date>
</item><item>
    <title><![CDATA[How Testing Can Improve Ad Copy]]></title>
    <link>http://www.imediaconnection.com/content/8250.asp</link>
    <description><![CDATA[In a new regular column, Marketing Experiments reveals how choosing product, service or domain names based on subjective preferences alone can lose you money. ]]></description>
    <author><![CDATA[The Marketing Experiments Journal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_marketing_experiments_70x70.gif]]></image>
    <date><![CDATA[February 15, 2006]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: Real Tracking]]></title>
    <link>http://www.imediaconnection.com/content/8234.asp</link>
    <description><![CDATA[The NextStage CRO explains how to define your Key Performance Indicators when you're tracking site traffic. ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2006]]></date>
</item><item>
    <title><![CDATA[Testing Deserves Dedicated Resources]]></title>
    <link>http://www.imediaconnection.com/content/8196.asp</link>
    <description><![CDATA[Offermatica's CEO says the value of testing warrants a permanent place in the marketing plan and permanent home in the marketing department. ]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_jamie_70x70.jpg]]></image>
    <date><![CDATA[February 07, 2006]]></date>
</item><item>
    <title><![CDATA[An 8-Point Guide to Rich Media Execution]]></title>
    <link>http://www.imediaconnection.com/content/8100.asp</link>
    <description><![CDATA[Viewpoint�s marketing director advises preparing your rich media campaigns like you would cocktails at a social event. ]]></description>
    <author><![CDATA[David Berkowitz]]></author>
    <authorid><![CDATA[2407]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berkowitz_david_70.jpg]]></image>
    <date><![CDATA[February 06, 2006]]></date>
</item><item>
    <title><![CDATA[Optimizing Creative for Contextual Ads]]></title>
    <link>http://www.imediaconnection.com/content/8050.asp</link>
    <description><![CDATA[ContextWeb's Shanthi Sarkar discusses how tailoring contextual ads expands market reach and boosts campaign ROI. ]]></description>
    <author><![CDATA[Shanthi Sarkar]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sarkar_shanti_70x70.jpg]]></image>
    <date><![CDATA[February 16, 2006]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: Experience as an Equation]]></title>
    <link>http://www.imediaconnection.com/content/7890.asp</link>
    <description><![CDATA[The NextStage CRO explains how to manage visitor expectations on your website, and explains how that will lead to increased customer satisfaction. ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2006]]></date>
</item><item>
    <title><![CDATA[Add Ingredients and Mix]]></title>
    <link>http://www.imediaconnection.com/content/7810.asp</link>
    <description><![CDATA[Red Door Interactive's president explains why creative testing will take on a whole new meaning in 2006 with even more varieties of online advertising vehicles to test.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reid_carr.jpg]]></image>
    <date><![CDATA[January 24, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Creating Video]]></title>
    <link>http://www.imediaconnection.com/content/7792.asp</link>
    <description><![CDATA[Freestyle Interactive's Chris Gatewood demonstrates what the creative component of online video should comprise. ]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[January 13, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: The Science of Conversions]]></title>
    <link>http://www.imediaconnection.com/content/7777.asp</link>
    <description><![CDATA[Listen in to a recent Agency Summit session on how to get conversions.]]></description>
    <author><![CDATA[Emma Brownell]]></author>
    <authorid><![CDATA[2409]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[January 12, 2006]]></date>
</item><item>
    <title><![CDATA[2006 Creative Testing Predictions]]></title>
    <link>http://www.imediaconnection.com/content/7776.asp</link>
    <description><![CDATA[Get ahead of the curve in creative testing this year with insight from Offermatica's founder and CEO. ]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_jamie_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2006]]></date>
</item><item>
    <title><![CDATA[10 Best Interactive Marketing Practices]]></title>
    <link>http://www.imediaconnection.com/content/7764.asp</link>
    <description><![CDATA[Carat Fusion's national executive creative director tells us how to do interactive marketing right... and it has a surprising amount to do with Bazooka Joe.]]></description>
    <author><![CDATA[Mike Yapp]]></author>
    <authorid><![CDATA[2337]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yapp_mike_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2006]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: Design by Groups]]></title>
    <link>http://www.imediaconnection.com/content/7721.asp</link>
    <description><![CDATA[The NextStage CRO explains how to lean on your friends and family to create a highly useful navigation aid for your site.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2006]]></date>
</item><item>
    <title><![CDATA[Creative -- The Best of iMedia 2005]]></title>
    <link>http://www.imediaconnection.com/content/7684.asp</link>
    <description><![CDATA[This week we bring you some of the best iMedia stories from 2005. Today's focus: creative. ]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[December 27, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: Making Cookies]]></title>
    <link>http://www.imediaconnection.com/content/7675.asp</link>
    <description><![CDATA[The NextStage CRO explains how to develop visitor-specific navigation for your site so that your customers come back and convert. ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[December 23, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: MIPs are Next]]></title>
    <link>http://www.imediaconnection.com/content/7513.asp</link>
    <description><![CDATA[NextStage's CRO suggests leveraging your visitors' curiosity with "MIPs" or "MORPs" in the site navigation to drive traffic. ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[December 09, 2005]]></date>
</item><item>
    <title><![CDATA[To the Landing Page and Beyond!]]></title>
    <link>http://www.imediaconnection.com/content/7457.asp</link>
    <description><![CDATA[The Offermatica CEO gives practical advice on integrating your campaigns -- from banner to site. ]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_jamie_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: What Comes Next?]]></title>
    <link>http://www.imediaconnection.com/content/7447.asp</link>
    <description><![CDATA[NextStage's CRO talks about how to find the ideal navigation for your website in your web logs.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2005]]></date>
</item><item>
    <title><![CDATA[Eye Tracking Can Set You Free]]></title>
    <link>http://www.imediaconnection.com/content/7324.asp</link>
    <description><![CDATA[Go crazy, test the boundaries, do something new, invent something never before seen� but please make sure it's usable.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reid_carr.jpg]]></image>
    <date><![CDATA[November 21, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: Design Questions]]></title>
    <link>http://www.imediaconnection.com/content/7321.asp</link>
    <description><![CDATA[Regarding site design, the best way to get inside your consumer's head is to ask a lot of questions -- NextStage's CRO helps you come up with the list.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: A Little Story]]></title>
    <link>http://www.imediaconnection.com/content/7254.asp</link>
    <description><![CDATA[Sometimes a tiny piece of animated narrative can bring your website huge rewards -- the NextStage CRO shows us how to do it. ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2005]]></date>
</item><item>
    <title><![CDATA[Agencies, Start Your (Testing) Engines]]></title>
    <link>http://www.imediaconnection.com/content/7196.asp</link>
    <description><![CDATA[The Offermatica CEO talks about the best testing strategies. ]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_jamie_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: Redesign Timing]]></title>
    <link>http://www.imediaconnection.com/content/7083.asp</link>
    <description><![CDATA[Want to redesign your site but don't want to alienate current customers? NextStage's Joseph Carrabis's checklist will help you. ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: Landmarks Ahead?]]></title>
    <link>http://www.imediaconnection.com/content/6913.asp</link>
    <description><![CDATA[NextStage's Joseph Carrabis explains that making sure your website's navigation works is crucial for creating a happy customer experience. ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[October 07, 2005]]></date>
</item><item>
    <title><![CDATA[Why Your Site Doesn't Need to be Pretty]]></title>
    <link>http://www.imediaconnection.com/content/6878.asp</link>
    <description><![CDATA[Offermatica's Jamie Roche tells us you shouldn't always presume that the most attractive version of your website is the one that will convert visitors to buyers.]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_jamie_70x70.jpg]]></image>
    <date><![CDATA[October 03, 2005]]></date>
</item><item>
    <title><![CDATA[More on Engineering Creative Freedom]]></title>
    <link>http://www.imediaconnection.com/content/6832.asp</link>
    <description><![CDATA[Red Door Interactive's Kelly Abbott tells you how to get around the IT team to test your website and how to make sure your emails aren't blacklisted. ]]></description>
    <author><![CDATA[Kelly Abbott]]></author>
    <authorid><![CDATA[3856]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_abbott_kelly_70.jpg]]></image>
    <date><![CDATA[September 29, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: Tourists & Locals]]></title>
    <link>http://www.imediaconnection.com/content/6810.asp</link>
    <description><![CDATA[NextStage's Joseph Carrabis lays out how to design your site for your current customers, and why it's crucial for the design to be different. ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2005]]></date>
</item><item>
    <title><![CDATA[Neglect A/B Testing at Your Own Risk]]></title>
    <link>http://www.imediaconnection.com/content/6711.asp</link>
    <description><![CDATA[Offermatica's Jamie Roche reminds us of A/B split testing's importance and offers three steps for tightening your approach. ]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roche_jamie_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: Just the FAQs]]></title>
    <link>http://www.imediaconnection.com/content/6701.asp</link>
    <description><![CDATA[NextStage's Joseph Carrabis tells us how to use your website's FAQ page to increase conversions on the sly. ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2005]]></date>
</item><item>
    <title><![CDATA[Thick Descriptions: Consumers Report In]]></title>
    <link>http://www.imediaconnection.com/content/6646.asp</link>
    <description><![CDATA[Associate Editor Emma Brownell goes straight to consumers to find out what works best when it comes to marketing men's deodorant.]]></description>
    <author><![CDATA[Emma Brownell]]></author>
    <authorid><![CDATA[2409]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/mitchumman_70x70.jpg]]></image>
    <date><![CDATA[August 31, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: Forests & Trees]]></title>
    <link>http://www.imediaconnection.com/content/6614.asp</link>
    <description><![CDATA[NextStage's Joseph Carrabis shows how fixing problems with your creative design can create new problems, unless you know the right questions to ask.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: Follow the Eye]]></title>
    <link>http://www.imediaconnection.com/content/6569.asp</link>
    <description><![CDATA[NextStage's Joseph Carrabis talks about how the eye tracks information online, why red is the color of success and where to place information on your site.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2005]]></date>
</item><item>
    <title><![CDATA[Engineering Creative Freedom]]></title>
    <link>http://www.imediaconnection.com/content/6499.asp</link>
    <description><![CDATA[Red Door Interactive's Kelly Abbott shares easy ways to test your site without paying a mint or waiting around for your IT department. ]]></description>
    <author><![CDATA[Kelly Abbott]]></author>
    <authorid><![CDATA[3856]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/computer_network_70x70.jpg]]></image>
    <date><![CDATA[August 10, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: Maslow's Hammer]]></title>
    <link>http://www.imediaconnection.com/content/6460.asp</link>
    <description><![CDATA[NextStage's Joseph Carrabis lets us know that the key to a good test is finding out what really causes the subject's reaction. ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hammer_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2005]]></date>
</item><item>
    <title><![CDATA[The Secret Weapon of Great Creative]]></title>
    <link>http://www.imediaconnection.com/content/6432.asp</link>
    <description><![CDATA[Offermatica's Jamie Roche tells us how testing lets you avoid having a boring and predictable website. ]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/chart_metrics_70x70.gif]]></image>
    <date><![CDATA[August 01, 2005]]></date>
</item><item>
    <title><![CDATA[Where's Your Heart?]]></title>
    <link>http://www.imediaconnection.com/content/6373.asp</link>
    <description><![CDATA[Joseph Jaffe's "Battle for the Heart" roadshow came to L.A. with creatives discussing new definitions of creativity. ]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_battlefortheheart_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: Defining Visitor Action]]></title>
    <link>http://www.imediaconnection.com/content/6330.asp</link>
    <description><![CDATA[The best-looking site in the world is worthless if it doesn�t include instructions to visitors on how to convert. ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[July 15, 2005]]></date>
</item><item>
    <title><![CDATA[Case Study: Tracking for Offline Ads ]]></title>
    <link>http://www.imediaconnection.com/content/6329.asp</link>
    <description><![CDATA[Red Door Interactive's Reid Carr presents a pharmaceutical case study in which he used the web to measure performance for offline ads. ]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/measure_tape_70x70.gif]]></image>
    <date><![CDATA[July 14, 2005]]></date>
</item><item>
    <title><![CDATA[How Do You Define Creativity? (Part 3)]]></title>
    <link>http://www.imediaconnection.com/content/6307.asp</link>
    <description><![CDATA[Panelists at the May iMedia Summit explained why they liked particular online creative. ]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/tips_70x70.jpg]]></image>
    <date><![CDATA[July 12, 2005]]></date>
</item><item>
    <title><![CDATA[How Do You Define Creativity? (Part 2)]]></title>
    <link>http://www.imediaconnection.com/content/6298.asp</link>
    <description><![CDATA[Media and creative panelists discussed the roles different players play in the creativity process at May's iMedia Summit. ]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/idea_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2005]]></date>
</item><item>
    <title><![CDATA[How Do You Define Creativity? (Part 1)]]></title>
    <link>http://www.imediaconnection.com/content/6288.asp</link>
    <description><![CDATA[Media and creative panelists discussed creativity at May's iMedia Summit. ]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/design1_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: The X Funnel]]></title>
    <link>http://www.imediaconnection.com/content/6252.asp</link>
    <description><![CDATA[NextStage Evolution's Joseph Carrabis explains how to get online consumers to trust and discover your high quality product. ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2005]]></date>
</item><item>
    <title><![CDATA[Bright Lights, Big Budgets]]></title>
    <link>http://www.imediaconnection.com/content/6161.asp</link>
    <description><![CDATA[The LVIMA's first event drew big spenders that expressed concerns about creative and getting up to speed. ]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/vegas_70x70.jpg]]></image>
    <date><![CDATA[June 20, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: Design for the Client ]]></title>
    <link>http://www.imediaconnection.com/content/6153.asp</link>
    <description><![CDATA[NextStage Evolution's Joseph Carrabis explains how to keep from becoming obsolete to your clients.]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/design1_70x70.jpg]]></image>
    <date><![CDATA[June 17, 2005]]></date>
</item><item>
    <title><![CDATA[Start with the Headline]]></title>
    <link>http://www.imediaconnection.com/content/6073.asp</link>
    <description><![CDATA[There's more to advertising copy than you think, and its importance can not be overstated. ]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/newspaper_70x70.jpg]]></image>
    <date><![CDATA[June 08, 2005]]></date>
</item><item>
    <title><![CDATA[Five Tips for Healthy Landing Pages]]></title>
    <link>http://www.imediaconnection.com/content/6067.asp</link>
    <description><![CDATA[Here are five tips for boosting the performance of your landing pages without breaking a sweat. ]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/tips_70x70.jpg]]></image>
    <date><![CDATA[June 07, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: Barriers to Entry]]></title>
    <link>http://www.imediaconnection.com/content/6046.asp</link>
    <description><![CDATA[Visitors are coming to your website, and they are browsing your marketing material; are you presenting them with barriers to entry? ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_carrabis_joseph_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2005]]></date>
</item><item>
    <title><![CDATA[Search & Design: Indelibly Linked]]></title>
    <link>http://www.imediaconnection.com/content/5989.asp</link>
    <description><![CDATA[10e20's Chris Winfield explains why search engine optimization is a crucial part of web design that should be considered early. ]]></description>
    <author><![CDATA[Chris Winfield]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_winfield_chris.jpg]]></image>
    <date><![CDATA[May 26, 2005]]></date>
</item><item>
    <title><![CDATA[B2B Needs Clicks, Too]]></title>
    <link>http://www.imediaconnection.com/content/5755.asp</link>
    <description><![CDATA[Red Door Interactive's Reid Carr writes about how all B2B companies need to focus on conversion in the design of their websites. ]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_computer_mouse3_100x100.jpg]]></image>
    <date><![CDATA[May 12, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: The Hungry Peasant]]></title>
    <link>http://www.imediaconnection.com/content/5690.asp</link>
    <description><![CDATA[The key to a productive website isn't stability, it's crop rotation. ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/usability2_100x100.jpg]]></image>
    <date><![CDATA[May 06, 2005]]></date>
</item><item>
    <title><![CDATA[Counterpoint: In-Stream vs. In-Banner]]></title>
    <link>http://www.imediaconnection.com/content/5649.asp</link>
    <description><![CDATA[Dynadco CEO Jesse Chenard writes in with a reply to Ari Paparo's column about in-stream vs. in-banner strategies for streaming video. ]]></description>
    <author><![CDATA[Jesse Chenard]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/laptop1_100x100.jpg]]></image>
    <date><![CDATA[May 03, 2005]]></date>
</item><item>
    <title><![CDATA[Streaming Video: In-Stream vs. In-Banner]]></title>
    <link>http://www.imediaconnection.com/content/5620.asp</link>
    <description><![CDATA[DoubleClick's Ari Paparo explains that this shouldn't be an either/or situation. ]]></description>
    <author><![CDATA[Ari Paparo]]></author>
    <authorid><![CDATA[4417]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/laptop1_100x100.jpg]]></image>
    <date><![CDATA[April 29, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: Gentle Persuasion]]></title>
    <link>http://www.imediaconnection.com/content/5554.asp</link>
    <description><![CDATA[NextStage's Joseph Carrabis writes in with six steps to make your website a target customer's destination-of-choice. ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/usability2_100x100.jpg]]></image>
    <date><![CDATA[April 22, 2005]]></date>
</item><item>
    <title><![CDATA[Testing a Brand, Branding a Test]]></title>
    <link>http://www.imediaconnection.com/content/5474.asp</link>
    <description><![CDATA[Red Door Interactive's Reid Carr argues that you shouldn't push your brand's identity too far when testing new creative. ]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/creativity_100x100.jpg]]></image>
    <date><![CDATA[April 14, 2005]]></date>
</item><item>
    <title><![CDATA[Usability Studies 101: Brand Loyalty]]></title>
    <link>http://www.imediaconnection.com/content/5440.asp</link>
    <description><![CDATA[In a new biweekly column, NextStage founder Joseph Carrabis argues that brand loyalty and website loyalty are actually the same thing. ]]></description>
    <author><![CDATA[Joseph Carrabis]]></author>
    <authorid><![CDATA[3490]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_keyboard.jpg]]></image>
    <date><![CDATA[April 08, 2005]]></date>
</item><item>
    <title><![CDATA[Don't Test That! -- Five Pitfalls]]></title>
    <link>http://www.imediaconnection.com/content/5404.asp</link>
    <description><![CDATA[Offermatica's Jamie Roche lets us know when testing can actually hurt your site's performance, and how to prevent it. ]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_thumbdown.jpg]]></image>
    <date><![CDATA[April 04, 2005]]></date>
</item><item>
    <title><![CDATA[Free Feedback Isn�t Always Free (2 of 2)]]></title>
    <link>http://www.imediaconnection.com/content/5231.asp</link>
    <description><![CDATA[Once you have all that feedback from customers, outside sources and the like, what do you do with it? Red Door Interactive's Reid Carr winds up his two-part article. ]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_chat.jpg]]></image>
    <date><![CDATA[March 14, 2005]]></date>
</item><item>
    <title><![CDATA[Free Feedback Isn�t Always Free (1 of 2)]]></title>
    <link>http://www.imediaconnection.com/content/5225.asp</link>
    <description><![CDATA[Marketing feedback comes from many sources other than analytics, surveys and focus groups, but is it valid? Red Door Interactive's Reid Carr weighs in. ]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_wordofmouth.jpg]]></image>
    <date><![CDATA[March 10, 2005]]></date>
</item><item>
    <title><![CDATA[10 Steps: How to Test without Fear]]></title>
    <link>http://www.imediaconnection.com/content/5195.asp</link>
    <description><![CDATA[Offermatica's Jamie Roche presents a 10-point checklist for online marketing ideas that will help ensure success. ]]></description>
    <author><![CDATA[Jamie Roche]]></author>
    <authorid><![CDATA[2545]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/checked_100x100.gif]]></image>
    <date><![CDATA[March 07, 2005]]></date>
</item><item>
    <title><![CDATA[Will Floating Ads Sink Rich Media?]]></title>
    <link>http://www.imediaconnection.com/content/5151.asp</link>
    <description><![CDATA[Last week, the New York Times profiled floating ads as the latest consumer annoyance -- while serving up floating ads on their own site! ]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_qmarks.jpg]]></image>
    <date><![CDATA[February 28, 2005]]></date>
</item><item>
    <title><![CDATA[Qualitative vs. Quantitative Testing]]></title>
    <link>http://www.imediaconnection.com/content/5097.asp</link>
    <description><![CDATA[Red Door Interactive's Reid Carr talks about getting qualitative feedback from users: why it�s both a benefit and a challenge. ]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_attention.jpg]]></image>
    <date><![CDATA[February 17, 2005]]></date>
</item><item>
    <title><![CDATA[What You Can Be Testing]]></title>
    <link>http://www.imediaconnection.com/content/4902.asp</link>
    <description><![CDATA[There's more to testing than image size and the color of your background, says Red Door Interactive president Reid Carr.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_piechart.gif]]></image>
    <date><![CDATA[January 13, 2005]]></date>
</item><item>
    <title><![CDATA[Meet the Creative Competition Winners!]]></title>
    <link>http://www.imediaconnection.com/content/4771.asp</link>
    <description><![CDATA[Find out who won "Best in Show" at last week's iMedia Agency Summit. Then see who iMedia newsletter readers (that's you!) picked.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/creative_comp_04winner.jpg]]></image>
    <date><![CDATA[December 13, 2004]]></date>
</item><item>
    <title><![CDATA[Making it Right One Unit at a Time]]></title>
    <link>http://www.imediaconnection.com/content/4748.asp</link>
    <description><![CDATA[How unit testing can save time in the heat of making technical revisions to your creative.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_pop-ups.jpg]]></image>
    <date><![CDATA[December 09, 2004]]></date>
</item><item>
    <title><![CDATA[5 Rules for Rich Media]]></title>
    <link>http://www.imediaconnection.com/content/4687.asp</link>
    <description><![CDATA[Ultimately, rich media will be judged by consumers rather than awards.]]></description>
    <author><![CDATA[Mookie Tenembaum]]></author>
    <authorid><![CDATA[1151]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_unitedvirtualitieslogo.jpg]]></image>
    <date><![CDATA[November 29, 2004]]></date>
</item><item>
    <title><![CDATA[Creative Testing 101]]></title>
    <link>http://www.imediaconnection.com/content/4625.asp</link>
    <description><![CDATA[Learn how to test to find the best creative: It can increase performance from 10 to 25 percent.]]></description>
    <author><![CDATA[Reid Carr]]></author>
    <authorid><![CDATA[3909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_math.jpg]]></image>
    <date><![CDATA[November 18, 2004]]></date>
</item><item>
    <title><![CDATA[How Many Words in a Text Link?]]></title>
    <link>http://www.imediaconnection.com/content/4557.asp</link>
    <description><![CDATA[Online copywriting guru Nick Usborne gives us the skinny on how many words should be in your text links.]]></description>
    <author><![CDATA[Nick Usborne]]></author>
    <authorid><![CDATA[3440]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_searchCopy.gif]]></image>
    <date><![CDATA[November 10, 2004]]></date>
</item><item>
    <title><![CDATA[Face Time, or in your Face?]]></title>
    <link>http://www.imediaconnection.com/content/4526.asp</link>
    <description><![CDATA[Road blocks, home page takeovers and the user experience: sometimes louder does not mean better. ]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_fullscreen.gif]]></image>
    <date><![CDATA[November 04, 2004]]></date>
</item><item>
    <title><![CDATA[Battle for the Heart]]></title>
    <link>http://www.imediaconnection.com/content/4450.asp</link>
    <description><![CDATA[iMedia Editor-at-Large Joseph Jaffe's roadshow about the best creative in interactive marketing rolled through L.A. Tuesday night. ]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cont_battlefortheheart.gif]]></image>
    <date><![CDATA[October 21, 2004]]></date>
</item><item>
    <title><![CDATA[Creative Competition Kickoff!]]></title>
    <link>http://www.imediaconnection.com/content/4396.asp</link>
    <description><![CDATA[Enter your best creative in iMedia's Winter 2004 Creative Competition by October 29th! ]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_cheesyguy.jpg]]></image>
    <date><![CDATA[October 13, 2004]]></date>
</item><item>
    <title><![CDATA[Broadband's Impact on Advertising]]></title>
    <link>http://www.imediaconnection.com/content/4322.asp</link>
    <description><![CDATA[Digital Hollywood panelists show samples of what's being done. ]]></description>
    <author><![CDATA[Hallie Madeline]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_digHolly.jpg]]></image>
    <date><![CDATA[September 30, 2004]]></date>
</item><item>
    <title><![CDATA[Banners Aren't Dead]]></title>
    <link>http://www.imediaconnection.com/content/4300.asp</link>
    <description><![CDATA[Far from a dying format, banner ads could supplant email as the brand-building channel of the future. ]]></description>
    <author><![CDATA[John Federman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/gen_banner.gif]]></image>
    <date><![CDATA[September 28, 2004]]></date>
</item><item>
    <title><![CDATA[It's About Selling Products]]></title>
    <link>http://www.imediaconnection.com/content/4278.asp</link>
    <description><![CDATA[IAW panel debates keys to compelling online creative, but forgets to mention goal. ]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_shopping.gif]]></image>
    <date><![CDATA[September 23, 2004]]></date>
</item><item>
    <title><![CDATA[Video Ads on Winning Streak]]></title>
    <link>http://www.imediaconnection.com/content/4276.asp</link>
    <description><![CDATA[It's no longer about repurposing TV spots, but about finding the next big Web thing. ]]></description>
    <author><![CDATA[Seth Perkovich]]></author>
    <authorid><![CDATA[2092]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ali.jpg]]></image>
    <date><![CDATA[September 23, 2004]]></date>
</item><item>
    <title><![CDATA[The New Creative Imperative]]></title>
    <link>http://www.imediaconnection.com/content/4030.asp</link>
    <description><![CDATA[Who you're speaking to is just as important as what you're saying. ]]></description>
    <author><![CDATA[Alan Schulman]]></author>
    <authorid><![CDATA[1424]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_talkingto.jpg]]></image>
    <date><![CDATA[August 18, 2004]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: Too Much Clutter or Thinking?]]></title>
    <link>http://www.imediaconnection.com/content/3946.asp</link>
    <description><![CDATA[As the plaque says: Find out what sucks -- and then stop doing it. ]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jaffe_joseph.jpg]]></image>
    <date><![CDATA[August 05, 2004]]></date>
</item><item>
    <title><![CDATA[Fill It Up]]></title>
    <link>http://www.imediaconnection.com/content/3775.asp</link>
    <description><![CDATA[Full-screen ads can be a strong seller, but the execution must be flawless. ]]></description>
    <author><![CDATA[Bradley Werner & Mark Wilson]]></author>
    <authorid><![CDATA[3466]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_fullscreen.gif]]></image>
    <date><![CDATA[July 08, 2004]]></date>
</item><item>
    <title><![CDATA[Movie Trailers Get Smart]]></title>
    <link>http://www.imediaconnection.com/content/3742.asp</link>
    <description><![CDATA[Distributors test enhanced SmarTrailer technology to promo films. ]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_smart.jpg]]></image>
    <date><![CDATA[June 30, 2004]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: 10 Thoughts on Creativity 3 of 3]]></title>
    <link>http://www.imediaconnection.com/content/3698.asp</link>
    <description><![CDATA[Where the industry needs to go creatively (final of three parts). ]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jaffe_joseph.jpg]]></image>
    <date><![CDATA[June 24, 2004]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: 10 Thoughts on Creativity 2 of 3]]></title>
    <link>http://www.imediaconnection.com/content/3658.asp</link>
    <description><![CDATA[Ideas for raising the bar (second of three parts). ]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jaffe_joseph.jpg]]></image>
    <date><![CDATA[June 17, 2004]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: 10 Thoughts on Creativity 1 of 3]]></title>
    <link>http://www.imediaconnection.com/content/3616.asp</link>
    <description><![CDATA[Taking the conversation beyond a rant (first of three parts). ]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jaffe_joseph.jpg]]></image>
    <date><![CDATA[June 10, 2004]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: The State of Online Creativity]]></title>
    <link>http://www.imediaconnection.com/content/3574.asp</link>
    <description><![CDATA[The industry gives it a C, but is that too harsh? ]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jaffe_joseph.jpg]]></image>
    <date><![CDATA[June 03, 2004]]></date>
</item><item>
    <title><![CDATA['Tomorrow' Promos Storm Screens]]></title>
    <link>http://www.imediaconnection.com/content/3572.asp</link>
    <description><![CDATA[Fox, Yahoo! geo-target viewers with interactive ads for 'The Day After Tomorrow. ]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_tomorrow.jpg]]></image>
    <date><![CDATA[June 02, 2004]]></date>
</item><item>
    <title><![CDATA[Top 10 Online Marketing Mistakes]]></title>
    <link>http://www.imediaconnection.com/content/3547.asp</link>
    <description><![CDATA[Avoid these and the cash register will start ringing. ]]></description>
    <author><![CDATA[Cheryle Pingel]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/spending.jpg]]></image>
    <date><![CDATA[May 27, 2004]]></date>
</item><item>
    <title><![CDATA[Web-based Video Advertising Is Red Hot]]></title>
    <link>http://www.imediaconnection.com/content/3544.asp</link>
    <description><![CDATA[The news from AD:TECH is that TV audiences are migrating to interactive broadcast and broadband. ]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_richMedia.jpg]]></image>
    <date><![CDATA[May 27, 2004]]></date>
</item><item>
    <title><![CDATA[Online Video Ads Get Interactivity]]></title>
    <link>http://www.imediaconnection.com/content/3454.asp</link>
    <description><![CDATA[Unicast's Video Commercial upgrade lets viewers use interactive features while video plays. ]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_newunicast.jpg]]></image>
    <date><![CDATA[May 17, 2004]]></date>
</item><item>
    <title><![CDATA[The End of the Beginning Part 2]]></title>
    <link>http://www.imediaconnection.com/content/3372.asp</link>
    <description><![CDATA[Web will flip from ultimate ad medium to ultimate selling medium in five years (last of two parts). ]]></description>
    <author><![CDATA[Tony Quin]]></author>
    <authorid><![CDATA[1276]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_power.gif]]></image>
    <date><![CDATA[May 11, 2004]]></date>
</item><item>
    <title><![CDATA[The End of the Beginning]]></title>
    <link>http://www.imediaconnection.com/content/3371.asp</link>
    <description><![CDATA[Broadband's next speed boost will tilt Web's power balance from producers to consumers (first of two parts). ]]></description>
    <author><![CDATA[Tony Quin]]></author>
    <authorid><![CDATA[1276]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/endofbeg.jpg.jpg]]></image>
    <date><![CDATA[May 10, 2004]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: Too Reliant on Relevance?]]></title>
    <link>http://www.imediaconnection.com/content/3144.asp</link>
    <description><![CDATA[The worlds of relevance and ROI have fused at the hip, but this union is fraught with pitfalls, flaws and inconsistencies. ]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jaffe_joseph.jpg]]></image>
    <date><![CDATA[April 01, 2004]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: TV with a Twist]]></title>
    <link>http://www.imediaconnection.com/content/3101.asp</link>
    <description><![CDATA[A move toward commercials with alternate endings has relevance for online advertising. ]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jaffe_joseph.jpg]]></image>
    <date><![CDATA[March 25, 2004]]></date>
</item><item>
    <title><![CDATA[It's the Message, Stupid]]></title>
    <link>http://www.imediaconnection.com/content/3084.asp</link>
    <description><![CDATA[Don�t let the glitz of rich media get in the way of a good message. ]]></description>
    <author><![CDATA[Matt Heinz]]></author>
    <authorid><![CDATA[729]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_matt_heinz_70.jpg]]></image>
    <date><![CDATA[March 23, 2004]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: Sound Off!]]></title>
    <link>http://www.imediaconnection.com/content/2916.asp</link>
    <description><![CDATA[Joseph takes issue with things that go bling, blink or ring on the Net. ]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jaffe_joseph.jpg]]></image>
    <date><![CDATA[March 04, 2004]]></date>
</item><item>
    <title><![CDATA[Rich Media Reality Check]]></title>
    <link>http://www.imediaconnection.com/content/2908.asp</link>
    <description><![CDATA[Conversations with leading rich media execs about the state of things and of things to come. ]]></description>
    <author><![CDATA[Seana Mulcahy]]></author>
    <authorid><![CDATA[260]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mulcahy_seana.jpg]]></image>
    <date><![CDATA[March 03, 2004]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: We�re Living in a TiVo World]]></title>
    <link>http://www.imediaconnection.com/content/2875.asp</link>
    <description><![CDATA[Do the new realties of media require marketers to advertise their advertising? ]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jaffe_joseph.jpg]]></image>
    <date><![CDATA[February 26, 2004]]></date>
</item><item>
    <title><![CDATA[How Do You Avoid a Voyage to Suckville?]]></title>
    <link>http://www.imediaconnection.com/content/2693.asp</link>
    <description><![CDATA[Summit keynoter Bob Garfield shared sage wisdom, a bit of advice, a few warnings and 10 Commandments to �save advertising from itself.�]]></description>
    <author><![CDATA[Bob Garfield]]></author>
    <authorid><![CDATA[1249]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_garfield_bob.jpg]]></image>
    <date><![CDATA[January 26, 2004]]></date>
</item><item>
    <title><![CDATA[Bye-Bye Buffer: Unicast Pioneers Better Video]]></title>
    <link>http://www.imediaconnection.com/content/2684.asp</link>
    <description><![CDATA[Will Unicast�s new full-screen Video Commercial format officially close the gap between TV ads and Internet delivery?]]></description>
    <author><![CDATA[Nancy Wong Bryan]]></author>
    <authorid><![CDATA[1280]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_unicast.gif]]></image>
    <date><![CDATA[January 20, 2004]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: Rocket Science This Ain�t]]></title>
    <link>http://www.imediaconnection.com/content/2677.asp</link>
    <description><![CDATA[Despite the online marketing industry�s tendency to overcomplicate, a return to simplicity could be the key to unimaginable success.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 15, 2004]]></date>
</item><item>
    <title><![CDATA[Making It Easier]]></title>
    <link>http://www.imediaconnection.com/content/2619.asp</link>
    <description><![CDATA[With the technologies available today, it�s easier than ever for marketers to include audio and video in their online advertisements, and for users to easily hear and view them.]]></description>
    <author><![CDATA[Russell Shaw]]></author>
    <authorid><![CDATA[3487]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 15, 2004]]></date>
</item><item>
    <title><![CDATA[The Evolution of Rich Media]]></title>
    <link>http://www.imediaconnection.com/content/2618.asp</link>
    <description><![CDATA[The history of Web-based animation and streaming have generally followed two separate, only occasionally converging, tracks.]]></description>
    <author><![CDATA[Russell Shaw]]></author>
    <authorid><![CDATA[3487]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 15, 2004]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: Form, Function and Pop-ups]]></title>
    <link>http://www.imediaconnection.com/content/2533.asp</link>
    <description><![CDATA[Reflecting on a creative session at the Summit: We have to start speaking the same language among ourselves, and stop forsaking the message in favor of the medium.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[December 18, 2003]]></date>
</item><item>
    <title><![CDATA[Is It Rich Media, or Just Media?]]></title>
    <link>http://www.imediaconnection.com/content/2446.asp</link>
    <description><![CDATA[OK, you�ve decided using rich media is a good idea. But how difficult is it to implement? Here�s some insight. (Excerpted from �Is It Rich Media, or Just Media?�)]]></description>
    <author><![CDATA[Underscore Marketing]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 15, 2004]]></date>
</item><item>
    <title><![CDATA[It's Not the Size But How It's Used]]></title>
    <link>http://www.imediaconnection.com/content/2314.asp</link>
    <description><![CDATA[Bigger, badder online ad units have grown more effective, luring traditional advertisers to the web.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim.jpg]]></image>
    <date><![CDATA[December 10, 2003]]></date>
</item><item>
    <title><![CDATA[What Really is Rich Media?]]></title>
    <link>http://www.imediaconnection.com/content/2015.asp</link>
    <description><![CDATA[Until now, rich media has been the term used to define any ad format that isn�t standard GIF. But as the medium evolves, �rich� should refer to something richer.]]></description>
    <author><![CDATA[Underscore Marketing]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 16, 2003]]></date>
</item><item>
    <title><![CDATA[Six Truths About Interactive Marketing]]></title>
    <link>http://www.imediaconnection.com/content/1938.asp</link>
    <description><![CDATA[Conducting research for 13 iMedia Spotlights unearthed some trends and some surprises. Read about the lessons learned, and find out what�s in store for the next phase of the Spotlight.]]></description>
    <author><![CDATA[Tim McHale, Tom Hespos, and Eric Porres]]></author>
    <authorid><![CDATA[280]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 23, 2002]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: TV or not TV?]]></title>
    <link>http://www.imediaconnection.com/content/1899.asp</link>
    <description><![CDATA[Transplanting TV commercials online WILL increase the size of the pie � but at what price?]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[October 16, 2003]]></date>
</item><item>
    <title><![CDATA[Ford Revs Up Interest Online]]></title>
    <link>http://www.imediaconnection.com/content/1402.asp</link>
    <description><![CDATA[Ford Motor Company and its agency, J. Walter Thompson, turned to the Internet to draw attention to some of its recent automobile launches, with impressive results.]]></description>
    <author><![CDATA[Sara Wilson]]></author>
    <authorid><![CDATA[896]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[August 14, 2003]]></date>
</item><item>
    <title><![CDATA[Moving the Net Beyond �Outdoor� Status]]></title>
    <link>http://www.imediaconnection.com/content/1396.asp</link>
    <description><![CDATA[Unless the Internet can offer advertisers the ability to deliver more complex messages, the medium will remain at a significant disadvantage to other media.]]></description>
    <author><![CDATA[Dick Hopple]]></author>
    <authorid><![CDATA[805]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 21, 2003]]></date>
</item><item>
    <title><![CDATA[The Message is the Message]]></title>
    <link>http://www.imediaconnection.com/content/1385.asp</link>
    <description><![CDATA[Dick Hopple and advertising veteran Tom Messner discuss the concepts of creativity and effectiveness in regard to their roles in moving ad dollars online.]]></description>
    <author><![CDATA[Dick Hopple and Tom Messner]]></author>
    <authorid><![CDATA[805]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 02, 2003]]></date>
</item><item>
    <title><![CDATA[Reality Advertising]]></title>
    <link>http://www.imediaconnection.com/content/1184.asp</link>
    <description><![CDATA[As sitcoms with high-priced actors continue to be replaced by �reality� series, will advertising � the ultimate dose of fantasy -- soon follow suit?]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[August 07, 2003]]></date>
</item><item>
    <title><![CDATA[In Search of the Great Online Buzz]]></title>
    <link>http://www.imediaconnection.com/content/1176.asp</link>
    <description><![CDATA[In this new monthly column, Ty Braswell will identify and analyze online campaigns that sufficiently generate �buzz.� Here, he describes buzz and what makes it happen. ]]></description>
    <author><![CDATA[Ty Braswell]]></author>
    <authorid><![CDATA[50]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[May 01, 2003]]></date>
</item><item>
    <title><![CDATA[An Industry Call-to-Arms]]></title>
    <link>http://www.imediaconnection.com/content/1165.asp</link>
    <description><![CDATA[In a mini-keynote earlier this week, Joseph applauded industry efforts addressing his call-to-arms for larger ad units.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[May 01, 2003]]></date>
</item><item>
    <title><![CDATA[Hot Topics: Blurring the Ad/Edit Line]]></title>
    <link>http://www.imediaconnection.com/content/1142.asp</link>
    <description><![CDATA[Prominent news sites rejected Sony Electronics� ads disguised as edit last week, bringing up issues in the industry about labeling and credibility.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 29, 2002]]></date>
</item><item>
    <title><![CDATA[It�s Not Creative Unless It Sells, Right?]]></title>
    <link>http://www.imediaconnection.com/content/1135.asp</link>
    <description><![CDATA[Motivated by a conversation at the iMedia Brand Summit this week, Joseph debates the issue of what makes creative great � numbers to prove its effect or simply its power to engage and enlighten?]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 06, 2003]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: Jack Bauer Said It Best]]></title>
    <link>http://www.imediaconnection.com/content/1124.asp</link>
    <description><![CDATA[In this Madison + Vine analysis, Joseph critically evaluates Ford�s recent bookend-ad sponsorship of �24� from a New Marketing vantage point.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[November 06, 2002]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: Popping-Mad]]></title>
    <link>http://www.imediaconnection.com/content/1116.asp</link>
    <description><![CDATA[Despite wishes for pop-ups to �just go away,� they are still around because they work. So Joseph encourages the industry to stop crying foul and get into action setting regulations.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[September 26, 2002]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: Please Sir, May I See My Ads?]]></title>
    <link>http://www.imediaconnection.com/content/1115.asp</link>
    <description><![CDATA[GRPs, larger unit sizes, brand studies -- all are being used to gain the confidence of clients. But the silver bullet might be simpler than you thought.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[September 19, 2002]]></date>
</item><item>
    <title><![CDATA[�Crank Yankers� Ad Impresses Agency Veteran]]></title>
    <link>http://www.imediaconnection.com/content/1108.asp</link>
    <description><![CDATA[The VP, Director of Media Convergence for RappDigital stumbled upon this innovative campaign, which he calls a �Best Practice in Convergence.�]]></description>
    <author><![CDATA[Jeff Minsky]]></author>
    <authorid><![CDATA[265]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 17, 2002]]></date>
</item><item>
    <title><![CDATA[Larger Ad Formats/Units Show Promise]]></title>
    <link>http://www.imediaconnection.com/content/1076.asp</link>
    <description><![CDATA[Larger ad sizes help decrease clutter, and can provide advertisers the space in which to be creative and communicate complexity. However, creativity is still key.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 28, 2003]]></date>
</item><item>
    <title><![CDATA[Involving Experiences]]></title>
    <link>http://www.imediaconnection.com/content/1070.asp</link>
    <description><![CDATA[Interactivity is without question a central cog in the mechanics of involving experiences. However it is not the sole raison d'etre.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 16, 2003]]></date>
</item><item>
    <title><![CDATA[Product Demonstrations]]></title>
    <link>http://www.imediaconnection.com/content/1061.asp</link>
    <description><![CDATA[Product demonstrations dial into a particular sweet spot of the Internet, namely the dominant role it plays in the research phase of the consumer adoption process.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[May 12, 2003]]></date>
</item><item>
    <title><![CDATA[Emotional Connectivity]]></title>
    <link>http://www.imediaconnection.com/content/1052.asp</link>
    <description><![CDATA[Emotion is always going to play some part in influencing and motivating the communication process. But can online elicit emotional response? And if so, how?]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 10, 2003]]></date>
</item><item>
    <title><![CDATA[Dominate Online Share of Voice]]></title>
    <link>http://www.imediaconnection.com/content/1050.asp</link>
    <description><![CDATA[It is still relatively cost efficient to dominate SOV in this medium, and the effectiveness associated with owning attention online is an integral competitive differentiator.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 24, 2003]]></date>
</item><item>
    <title><![CDATA[Jaffe Juice: Calder to Action!!!]]></title>
    <link>http://www.imediaconnection.com/content/1041.asp</link>
    <description><![CDATA[Alexander Calder looked at conventional art as static and one-dimensional and sought to transform painting into a multi-media experience. His work became a precedent-setting defining moment in the timeline of artistic evolution and innovation. Might online advertising follow suit?]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[July 25, 2002]]></date>
</item><item>
    <title><![CDATA[Leveraging Intrusiveness]]></title>
    <link>http://www.imediaconnection.com/content/750.asp</link>
    <description><![CDATA[All advertising is intrusive by nature. The key to online advertising not being interruptive, however, is to engage in smart media and targeting, and run quality creative.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Best Practices]]></section>
    <sectionurl><![CDATA[/bestpractices/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 13, 2003]]></date>
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