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 <title>iMedia Connection: Ad Networks - XML for .NET - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
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  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[Why the days of skipping ads are over]]></title>
    <link>http://www.imediaconnection.com/content/33851.asp</link>
    <description><![CDATA[Soon, marketers will have figured out a way to correctly measure and monetize online display. Here's how real-time bidding will affect the way we view TV.]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.jpg]]></image>
    <date><![CDATA[March 27, 2013]]></date>
</item><item>
    <title><![CDATA[An essential guide to changing ad platforms]]></title>
    <link>http://www.imediaconnection.com/content/33311.asp</link>
    <description><![CDATA[Here are the most common mistakes and quick remedies to ensure a smooth transition between ad platforms.]]></description>
    <author><![CDATA[Doug Wintz ]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[December 18, 2012]]></date>
</item><item>
    <title><![CDATA[How to successfully combine video and TV buying]]></title>
    <link>http://www.imediaconnection.com/content/33218.asp</link>
    <description><![CDATA[It's now safe to say that TV and digital video need to work together, but no one can agree on what the future holds. Here are five ways to get the most from the TV-online convergence.]]></description>
    <author><![CDATA[Chris Smith]]></author>
    <authorid><![CDATA[45222]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Smith_Chris_Collective_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2012]]></date>
</item><item>
    <title><![CDATA[Why your company is hiring a consultant]]></title>
    <link>http://www.imediaconnection.com/content/33060.asp</link>
    <description><![CDATA[If you're in ad operations, the arrival of a consultant can elicit mixed emotions. But it's not the end of the world. Here's how you should react when your company brings in a third-party resource.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[November 05, 2012]]></date>
</item><item>
    <title><![CDATA[How to avoid disaster when changing ad platforms]]></title>
    <link>http://www.imediaconnection.com/content/32979.asp</link>
    <description><![CDATA[When switching ad platforms, why do some companies succeed and others flounder? Use this guide to lead your company through successful change management.]]></description>
    <author><![CDATA[Doug Wintz ]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[October 29, 2012]]></date>
</item><item>
    <title><![CDATA[7 roadblocks to mobile marketing success]]></title>
    <link>http://www.imediaconnection.com/content/32739.asp</link>
    <description><![CDATA[Mobile represents one of the largest opportunities in the industry, but there are still glaring issues to be resolved. Here are the challenges we face as marketers, as well as some ideas on how we can work toward solutions.]]></description>
    <author><![CDATA[James Lamberti]]></author>
    <authorid><![CDATA[4177]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lamberti_James_70x70.jpg]]></image>
    <date><![CDATA[September 25, 2012]]></date>
</item><item>
    <title><![CDATA[5 things brands should consider when running mobile video ads]]></title>
    <link>http://www.imediaconnection.com/content/32650.asp</link>
    <description><![CDATA[Video is the fastest-growing mobile ad format and offers marketers one of the best ways to run engaging creative. Here are the nuts and bolts to help you do it right.  ]]></description>
    <author><![CDATA[Ari Brandt]]></author>
    <authorid><![CDATA[47871]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brandt_ari_70x70.jpg.jpg]]></image>
    <date><![CDATA[September 10, 2012]]></date>
</item><item>
    <title><![CDATA[Is cost-per-engagement the hot new ad buy?]]></title>
    <link>http://www.imediaconnection.com/content/32464.asp</link>
    <description><![CDATA[Is CPE just a parlor trick used by publishers to get higher rates, or can it close the gap between ad spend and engagement? You be the judge.]]></description>
    <author><![CDATA[Sebastian Tonkin ]]></author>
    <authorid><![CDATA[47278]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tonkin_Sebastian_70x70.jpg.jpg]]></image>
    <date><![CDATA[August 22, 2012]]></date>
</item><item>
    <title><![CDATA[How to handle the challenge of brand safety in RTB]]></title>
    <link>http://www.imediaconnection.com/content/32255.asp</link>
    <description><![CDATA[The brand safety segment is crowded with different approaches and a lot of confusion about what "brand safety" actually entails. Use this article for some much-needed clarity. ]]></description>
    <author><![CDATA[Alex White]]></author>
    <authorid><![CDATA[38043]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_White_Alex_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2012]]></date>
</item><item>
    <title><![CDATA[5 points to consider before buying video ads]]></title>
    <link>http://www.imediaconnection.com/content/32200.asp</link>
    <description><![CDATA[Video advertising is a powerful opportunity, but buyers need to do some homework before investing their dollars. Here's what to consider before purchasing video ads.]]></description>
    <author><![CDATA[Christine Pereira ]]></author>
    <authorid><![CDATA[46796]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pereira_christine_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2012]]></date>
</item><item>
    <title><![CDATA[How to get the most out of rich media ads]]></title>
    <link>http://www.imediaconnection.com/content/32199.asp</link>
    <description><![CDATA[To ensure complete mobile engagement, marketers must understand the marriage of rich media ad creation and RTB. Here's a crash course.]]></description>
    <author><![CDATA[Alex Rahaman ]]></author>
    <authorid><![CDATA[46795]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rahaman_alex_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2012]]></date>
</item><item>
    <title><![CDATA[7 things you don't know about ad networks and are afraid to ask]]></title>
    <link>http://www.imediaconnection.com/content/31796.asp</link>
    <description><![CDATA[Ad networks are one of the most confusing areas of the digital industry. This article answers seven of your most pressing questions. ]]></description>
    <author><![CDATA[Greg Skipper ]]></author>
    <authorid><![CDATA[46516]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_skipper_greg_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2012]]></date>
</item><item>
    <title><![CDATA[Why publishers should stop selling remnant inventory]]></title>
    <link>http://www.imediaconnection.com/content/30674.asp</link>
    <description><![CDATA[The way publishers monetize their sites has evolved to a point where a lot of energy is expended on work that doesn't pay off. Find out how some are adapting.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2011]]></date>
</item><item>
    <title><![CDATA[Why RTB is failing media buyers]]></title>
    <link>http://www.imediaconnection.com/content/30501.asp</link>
    <description><![CDATA[Real-time bidding can leave media buyers feeling vague about their online ad purchase. Here are two points to consider that will help them know their dollars were well spent.]]></description>
    <author><![CDATA[Andy Ellenthal]]></author>
    <authorid><![CDATA[166]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ellenthal_andy_70x70.jpg]]></image>
    <date><![CDATA[November 15, 2011]]></date>
</item><item>
    <title><![CDATA[How to address concerns raised by real-time bidding ]]></title>
    <link>http://www.imediaconnection.com/content/30266.asp</link>
    <description><![CDATA[The rise of RTB has brought about an even greater need for transparency. Here are 10 questions buyers can ask exchanges to evaluate the suitability of their supply.]]></description>
    <author><![CDATA[Joe Casale]]></author>
    <authorid><![CDATA[4368]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Casale_Joe_70x70.jpg]]></image>
    <date><![CDATA[October 25, 2011]]></date>
</item><item>
    <title><![CDATA[How to know if your DSP is really working]]></title>
    <link>http://www.imediaconnection.com/content/30297.asp</link>
    <description><![CDATA[How does your DSP decide which RTB impressions to buy for your campaign? Most do it wrong by guessing at audiences or just bidding low. Here are four fundamental concepts for understanding whether your provider is making the right decisions. ]]></description>
    <author><![CDATA[Ari Buchalter]]></author>
    <authorid><![CDATA[36202]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_buchalter_ari_70.jpg]]></image>
    <date><![CDATA[October 18, 2011]]></date>
</item><item>
    <title><![CDATA[The most common pitfalls in branded content]]></title>
    <link>http://www.imediaconnection.com/content/30152.asp</link>
    <description><![CDATA[If content is king, then branded content is heir apparent. That said, the art of branded content creation is still being perfected. Ensure you avoid the following mistakes. ]]></description>
    <author><![CDATA[Richard Shore]]></author>
    <authorid><![CDATA[17159]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shore_richard_70x70.jpg]]></image>
    <date><![CDATA[October 04, 2011]]></date>
</item><item>
    <title><![CDATA[Why the ad industry is ripe for consolidation  ]]></title>
    <link>http://www.imediaconnection.com/content/29875.asp</link>
    <description><![CDATA[The competitive landscape in our industry has taken a turn into a dangerous place. Learn why many companies are going to have trouble justifying their long-term value. ]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2011]]></date>
</item><item>
    <title><![CDATA[The survival tactics of threatened ad networks ]]></title>
    <link>http://www.imediaconnection.com/content/29867.asp</link>
    <description><![CDATA[Can ad networks continue to thrive and grow in a post-exchange world? Consider how these industry players have adapted.]]></description>
    <author><![CDATA[Josh Dreller ]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[September 07, 2011]]></date>
</item><item>
    <title><![CDATA[The 7 dumbest things said during a sales pitch ]]></title>
    <link>http://www.imediaconnection.com/content/29707.asp</link>
    <description><![CDATA[Sometimes the things that come out of the mouths of salespeople are practically laughable. Here are a few that no marketer should ever have to hear.]]></description>
    <author><![CDATA[Sean Cheyney]]></author>
    <authorid><![CDATA[2962]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cheyney_sean_70.jpg]]></image>
    <date><![CDATA[August 15, 2011]]></date>
</item><item>
    <title><![CDATA[8 questions to ask your ad network ]]></title>
    <link>http://www.imediaconnection.com/content/29691.asp</link>
    <description><![CDATA[These days, buyers have more choices than ever when trying to find the right home for their clients' ads. Here are the crucial questions you need to ask when evaluating an ad network. ]]></description>
    <author><![CDATA[Tricia Despres]]></author>
    <authorid><![CDATA[23440]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_despres_tricia_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2011]]></date>
</item><item>
    <title><![CDATA[5 bad habits of digital marketers]]></title>
    <link>http://www.imediaconnection.com/content/29598.asp</link>
    <description><![CDATA[As an industry, online marketing has fallen into a few dangerous ruts. See where we need to seriously improve our practices. ]]></description>
    <author><![CDATA[Matt Curcio]]></author>
    <authorid><![CDATA[39879]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_curcio_matt_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2011]]></date>
</item><item>
    <title><![CDATA[Why social networking alone won't make the sale]]></title>
    <link>http://www.imediaconnection.com/content/29603.asp</link>
    <description><![CDATA[Being friendly, evoking trusting relationships, and having hundreds or thousands of friends doesn't make you a better seller. Read on to find out what does. ]]></description>
    <author><![CDATA[Sharon Drew Morgen]]></author>
    <authorid><![CDATA[39749]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs__morgen_Sharon_drew__70x70.jpg]]></image>
    <date><![CDATA[July 28, 2011]]></date>
</item><item>
    <title><![CDATA[Tips for advertising in online video]]></title>
    <link>http://www.imediaconnection.com/content/29389.asp</link>
    <description><![CDATA[Online video advertising is poised to grow 52 percent this year. Find out how to make the most when working with brands in video.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[June 23, 2011]]></date>
</item><item>
    <title><![CDATA[How 50% of your retargeting budget is being wasted]]></title>
    <link>http://www.imediaconnection.com/content/29276.asp</link>
    <description><![CDATA[Retargeting ad networks often waste valuable resources by misdirecting their marketing efforts. Learn how to more effectively maintain your customer relationships.]]></description>
    <author><![CDATA[Todd Herman]]></author>
    <authorid><![CDATA[363]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_herman_todd_70x70.jpg]]></image>
    <date><![CDATA[June 15, 2011]]></date>
</item><item>
    <title><![CDATA[Inefficiencies created by new buying platforms]]></title>
    <link>http://www.imediaconnection.com/content/29171.asp</link>
    <description><![CDATA[Even savvy media buyers have found that today's landscape is confusing and difficult to navigate. These insights will help you restore some order.]]></description>
    <author><![CDATA[Kamal Kaur]]></author>
    <authorid><![CDATA[2043]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kaur_Kamal_70x70.jpg]]></image>
    <date><![CDATA[June 01, 2011]]></date>
</item><item>
    <title><![CDATA[7 reasons why ad exchanges will dominate the future ]]></title>
    <link>http://www.imediaconnection.com/content/29064.asp</link>
    <description><![CDATA[Ad exchanges enable advertisers to have more control and the ability to buy targeted ad placements at the click of a button. Here's why exchange systems will soon be used by all top-tier agencies.]]></description>
    <author><![CDATA[Roy de Souza]]></author>
    <authorid><![CDATA[2160]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_DeSouza_Roy_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2011]]></date>
</item><item>
    <title><![CDATA[The new, high-tech way to optimize your ads ]]></title>
    <link>http://www.imediaconnection.com/content/28970.asp</link>
    <description><![CDATA[Real-time bidding has become a crucial part of display advertising. Find out how to edge out the competition. ]]></description>
    <author><![CDATA[Mark Torrance]]></author>
    <authorid><![CDATA[38373]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Torrance_Mark70x70.jpg]]></image>
    <date><![CDATA[May 03, 2011]]></date>
</item><item>
    <title><![CDATA[Why DSPs need to open up, or shut up ]]></title>
    <link>http://www.imediaconnection.com/content/28944.asp</link>
    <description><![CDATA[Every DSP claims to have an "algorithm" for RTB, but they can't all back it up. Consider these insights on why algorithms are important and how to tell if your DSP really has one. ]]></description>
    <author><![CDATA[Ari Buchalter]]></author>
    <authorid><![CDATA[36202]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_buchalter_ari_70.jpg]]></image>
    <date><![CDATA[April 29, 2011]]></date>
</item><item>
    <title><![CDATA[Upcoming trends in real-time bidding ]]></title>
    <link>http://www.imediaconnection.com/content/28835.asp</link>
    <description><![CDATA[The evolution of RTB means better inventory and higher bids. Learn how to position your organization for success. ]]></description>
    <author><![CDATA[Chris O'Hara]]></author>
    <authorid><![CDATA[17402]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-Chris-O-Hara-70.jpg]]></image>
    <date><![CDATA[April 18, 2011]]></date>
</item><item>
    <title><![CDATA[The advertiser's litmus test for using RTB ]]></title>
    <link>http://www.imediaconnection.com/content/28773.asp</link>
    <description><![CDATA[Wading through all the hype surrounding real-time bidding can be a tough task. Consider these helpful assessments if you want to stay above water.  ]]></description>
    <author><![CDATA[Assaf Roth]]></author>
    <authorid><![CDATA[37941]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roth_assaf_70.jpg]]></image>
    <date><![CDATA[April 04, 2011]]></date>
</item><item>
    <title><![CDATA[New insights into real-time bidding]]></title>
    <link>http://www.imediaconnection.com/content/28654.asp</link>
    <description><![CDATA[RTB is shaping up to be an indispensible marketing tool, but understanding how it works is the real key to success. Check out this in-depth guide. ]]></description>
    <author><![CDATA[Chris Kane]]></author>
    <authorid><![CDATA[37862]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kane_chris_70.jpg]]></image>
    <date><![CDATA[March 21, 2011]]></date>
</item><item>
    <title><![CDATA[How to apply real-time benefits to premium ads ]]></title>
    <link>http://www.imediaconnection.com/content/28670.asp</link>
    <description><![CDATA[New technologies that combine the processes for buying, managing, and optimizing media can benefit both buyers and sellers. Here are five reasons you should get involved in the private marketplace for premium ads. ]]></description>
    <author><![CDATA[Ari Buchalter]]></author>
    <authorid><![CDATA[36202]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_buchalter_ari_70.jpg]]></image>
    <date><![CDATA[March 17, 2011]]></date>
</item><item>
    <title><![CDATA[Tips for getting started with DSPs]]></title>
    <link>http://www.imediaconnection.com/content/28517.asp</link>
    <description><![CDATA[How do you ensure you're making effective use of demand-side platforms? Check out the following questions and answers to guarantee a winning display media strategy. ]]></description>
    <author><![CDATA[George Allen]]></author>
    <authorid><![CDATA[37072]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_allen_george_70.jpg]]></image>
    <date><![CDATA[February 23, 2011]]></date>
</item><item>
    <title><![CDATA[The limitations of video ad exchanges]]></title>
    <link>http://www.imediaconnection.com/content/28474.asp</link>
    <description><![CDATA[Buying from ad exchanges is easy, but buying the right product from them is not. Prepare yourself for your next purchase with this need-to-know information.  ]]></description>
    <author><![CDATA[Jason Burke]]></author>
    <authorid><![CDATA[31761]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_burke_jason_70x70.jpg]]></image>
    <date><![CDATA[February 11, 2011]]></date>
</item><item>
    <title><![CDATA[7 reasons ad networks go out of business ]]></title>
    <link>http://www.imediaconnection.com/content/28346.asp</link>
    <description><![CDATA[Why might an ad network of today not be around tomorrow? Consider these reasons -- some of which might surprise you.]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
    <date><![CDATA[January 19, 2011]]></date>
</item><item>
    <title><![CDATA[The fate of ad networks in a post-exchange world]]></title>
    <link>http://www.imediaconnection.com/content/28263.asp</link>
    <description><![CDATA[With the rise of the exchanges, how will ad networks adapt in order to stay relevant and profitable? Find out which value propositions will win out.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[January 04, 2011]]></date>
</item><item>
    <title><![CDATA[Digital's perfect storm]]></title>
    <link>http://www.imediaconnection.com/content/28190.asp</link>
    <description><![CDATA[Do WikiLeaks, net neutrality, and consumer privacy have anything to do with one another? Marketers might think about one or two of these, but the U.S. government is wrestling with all three.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70(2).jpg]]></image>
    <date><![CDATA[December 10, 2010]]></date>
</item><item>
    <title><![CDATA[How to get site visitors to embrace advertising]]></title>
    <link>http://www.imediaconnection.com/content/28094.asp</link>
    <description><![CDATA[When site users become aware of how much it costs to run a good website, they start to defend online advertising. Here's why sites might want to start disclosing their monetization strategies.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-hespos-tom-70x70-new.jpg]]></image>
    <date><![CDATA[November 24, 2010]]></date>
</item><item>
    <title><![CDATA[Why data leakage is hurting our industry]]></title>
    <link>http://www.imediaconnection.com/content/28023.asp</link>
    <description><![CDATA[What prevents an agency or advertiser from retargeting or gathering data improperly when it places a buy with a publisher? Not much, and here's why we need to start policing these practices.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-hespos-tom-70x70-new.jpg]]></image>
    <date><![CDATA[November 11, 2010]]></date>
</item><item>
    <title><![CDATA[More DSP myths debunked]]></title>
    <link>http://www.imediaconnection.com/content/27922.asp</link>
    <description><![CDATA[Do advertisers really feel at ease when it comes to DSPs? Underscore Marketing's president looks at some misconceptions about the sector.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-hespos-tom-70x70-new.jpg]]></image>
    <date><![CDATA[October 28, 2010]]></date>
</item><item>
    <title><![CDATA[5 myths about DSPs exposed]]></title>
    <link>http://www.imediaconnection.com/content/27880.asp</link>
    <description><![CDATA[As online advertisers shift from ad networks to demand-side platforms, the marketing community needs to confront some of the mystery surrounding DSPs. Read these five myths and find out what's fact and what's fiction.]]></description>
    <author><![CDATA[Ajay Sravanapudi ]]></author>
    <authorid><![CDATA[26066]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sravanapudi_ajay_70x70.jpg]]></image>
    <date><![CDATA[October 26, 2010]]></date>
</item><item>
    <title><![CDATA[The evolution of digital ad creative]]></title>
    <link>http://www.imediaconnection.com/content/27843.asp</link>
    <description><![CDATA[In this episode of Marketing Obsessions, Kevin Lee talks with Maria Mandel, vice president of media and marketing innovation at AT&T, about the future of digital ad creative. ]]></description>
    <author><![CDATA[Kevin Lee]]></author>
    <authorid><![CDATA[25068]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kevinlee_play_70x70.jpg]]></image>
    <date><![CDATA[October 21, 2010]]></date>
</item><item>
    <title><![CDATA[How ad network affiliates shoot themselves in the foot]]></title>
    <link>http://www.imediaconnection.com/content/27787.asp</link>
    <description><![CDATA[Adding your remnant inventory to more ad networks means more exposure to opportunity, right? Here's how this can backfire.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-hespos-tom-70x70-new.jpg]]></image>
    <date><![CDATA[October 14, 2010]]></date>
</item><item>
    <title><![CDATA[A roadmap to a better media buy]]></title>
    <link>http://www.imediaconnection.com/content/27731.asp</link>
    <description><![CDATA[When it comes to a media plan, it's not the size that counts -- it's how you buy it. Learn how to achieve the perfect balance.]]></description>
    <author><![CDATA[Richard Frankel]]></author>
    <authorid><![CDATA[24884]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_frankel_richard_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2010]]></date>
</item><item>
    <title><![CDATA[The fundamental disconnect on digital GRPs]]></title>
    <link>http://www.imediaconnection.com/content/27696.asp</link>
    <description><![CDATA[Nielsen made a major announcement this week about combining digital and offline metrics. But what is the role of its new measurement methodology in the planning process?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-hespos-tom-70x70-new.jpg]]></image>
    <date><![CDATA[September 30, 2010]]></date>
</item><item>
    <title><![CDATA[Display's biggest issue: Where are the metrics?]]></title>
    <link>http://www.imediaconnection.com/content/27559.asp</link>
    <description><![CDATA[Improvements in ad selling have provided a boon for display, but are the analytics up to snuff? Find out how you can optimize your campaign evaluations as the search for better metrics continues.]]></description>
    <author><![CDATA[Paul Pellman]]></author>
    <authorid><![CDATA[5502]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pellman_paul_70x70.jpg]]></image>
    <date><![CDATA[September 14, 2010]]></date>
</item><item>
    <title><![CDATA[How to make ad exchanges valuable to brands]]></title>
    <link>http://www.imediaconnection.com/content/27474.asp</link>
    <description><![CDATA[The strength of ad exchanges needs to be combined with the power of rich media to give brand marketers the best messaging. Here's how to do it.]]></description>
    <author><![CDATA[Yoav Arnstein]]></author>
    <authorid><![CDATA[4402]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_arnstein_yoav_70x70.jpg]]></image>
    <date><![CDATA[August 30, 2010]]></date>
</item><item>
    <title><![CDATA[3 things about the privacy debate that don't matter]]></title>
    <link>http://www.imediaconnection.com/content/27335.asp</link>
    <description><![CDATA[As the digital ad industry looks to avoid federal privacy regulation, it seems fixated on three things that aren't going to matter when it comes to deciding matters.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-hespos-tom-70x70-new.jpg]]></image>
    <date><![CDATA[August 05, 2010]]></date>
</item><item>
    <title><![CDATA[6 useful tips for targeting]]></title>
    <link>http://www.imediaconnection.com/content/27275.asp</link>
    <description><![CDATA[Targeting isn't completely scientific; it is a blend of science and art. Here are some tips to help you find the right online audience.]]></description>
    <author><![CDATA[Ashley Herzog]]></author>
    <authorid><![CDATA[32994]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_herzog_ashley_70x70.jpg]]></image>
    <date><![CDATA[August 03, 2010]]></date>
</item><item>
    <title><![CDATA[An ad model poised for a comeback]]></title>
    <link>http://www.imediaconnection.com/content/27244.asp</link>
    <description><![CDATA[Only a handful of digital representation firms are still in existence today, yet ad networks abound. Is it time to bring back this business model?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-hespos-tom-70x70-new.jpg]]></image>
    <date><![CDATA[July 23, 2010]]></date>
</item><item>
    <title><![CDATA[Making the most of your online ad buy]]></title>
    <link>http://www.imediaconnection.com/content/27138.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney presents five online ad verification tips that will ensure you're getting what you pay for.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[July 09, 2010]]></date>
</item><item>
    <title><![CDATA[Demand-side-platform myth busters]]></title>
    <link>http://www.imediaconnection.com/content/27124.asp</link>
    <description><![CDATA[The DSP trend is causing a fundamental change in how display media is used, but there is also a great deal of confusion. Here are some traps to avoid.]]></description>
    <author><![CDATA[Ajay Sravanapudi]]></author>
    <authorid><![CDATA[26066]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sravanapudi_ajay_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2010]]></date>
</item><item>
    <title><![CDATA[Is our ad delivery infrastructure overtaxed? ]]></title>
    <link>http://www.imediaconnection.com/content/27044.asp</link>
    <description><![CDATA[Exchanges, real-time bidding, ad verification services -- all of these things can contribute to hung pages. Here's why external servers are wreaking havoc on ad delivery, and why you should care.]]></description>
    <author><![CDATA[Tom Hespos ]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-hespos-tom-70x70-new.jpg]]></image>
    <date><![CDATA[June 24, 2010]]></date>
</item><item>
    <title><![CDATA[Demystifying the world of ad networks ]]></title>
    <link>http://www.imediaconnection.com/content/26934.asp</link>
    <description><![CDATA[Still confused about ad networks? Use this guide to understand the different types and how to achieve maximum ROI.]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
    <date><![CDATA[June 11, 2010]]></date>
</item><item>
    <title><![CDATA[Why advertisers need to lose some pricing control]]></title>
    <link>http://www.imediaconnection.com/content/26938.asp</link>
    <description><![CDATA[What's going to happen to the industry when brand protection companies show advertisers where their ads are showing up? Here's a forecast.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-hespos-tom-70x70-new.jpg]]></image>
    <date><![CDATA[June 10, 2010]]></date>
</item><item>
    <title><![CDATA[6 trolls that can wreak havoc in an online community]]></title>
    <link>http://www.imediaconnection.com/content/26850.asp</link>
    <description><![CDATA[If you run an online community, you probably spend more time dealing with trolls than you like. Here's how to avoid them by understanding what motivates their behavior.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-hespos-tom-70x70-new.jpg]]></image>
    <date><![CDATA[May 27, 2010]]></date>
</item><item>
    <title><![CDATA[DSPs: What they really are and why you should care]]></title>
    <link>http://www.imediaconnection.com/content/26700.asp</link>
    <description><![CDATA[Demand-side platforms have premium publishers fretting over the prospect of lower CPMs. Let's examine the reality of the situation.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[May 12, 2010]]></date>
</item><item>
    <title><![CDATA[Ad network revenue: Are you getting the best results? ]]></title>
    <link>http://www.imediaconnection.com/content/26688.asp</link>
    <description><![CDATA[Despite the efforts of third-party ad networks, much non-premium inventory perishes without generating any value. Learn some key considerations for keeping that "remnant" space from going to waste.]]></description>
    <author><![CDATA[Tom Pace]]></author>
    <authorid><![CDATA[30552]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pace_tom_70x70.jpg]]></image>
    <date><![CDATA[May 10, 2010]]></date>
</item><item>
    <title><![CDATA[How Google destroyed the ad model]]></title>
    <link>http://www.imediaconnection.com/content/26631.asp</link>
    <description><![CDATA[Google's ad model is nothing short of genius, but it caused cataclysmic change within the advertising world. Here's why.]]></description>
    <author><![CDATA[Tom Hespos ]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-hespos-tom-70x70-new.jpg]]></image>
    <date><![CDATA[April 29, 2010]]></date>
</item><item>
    <title><![CDATA[How to build trust in an ad network]]></title>
    <link>http://www.imediaconnection.com/content/26506.asp</link>
    <description><![CDATA[Ad networks concentrate so much of their sales efforts on getting an insertion order. But what can they do to differentiate themselves after getting a buy?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[April 15, 2010]]></date>
</item><item>
    <title><![CDATA[Solving the ad operations debate]]></title>
    <link>http://www.imediaconnection.com/content/26312.asp</link>
    <description><![CDATA[Digital advertising gets more complicated by the second. Before you decide whether to outsource your ad operations or keep them in-house, weigh the pros and cons of each approach.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[March 29, 2010]]></date>
</item><item>
    <title><![CDATA[Why ad networks are no longer ad networks]]></title>
    <link>http://www.imediaconnection.com/content/26142.asp</link>
    <description><![CDATA[Buzz words like ad networks, exchanges, and demand-side platforms are all meaningless if the provider can't help your business. Here's what you need to know.]]></description>
    <author><![CDATA[Dan Reich]]></author>
    <authorid><![CDATA[28889]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_reich_dan_70x70.jpg]]></image>
    <date><![CDATA[March 15, 2010]]></date>
</item><item>
    <title><![CDATA[6 lies you've been told about ad networks ]]></title>
    <link>http://www.imediaconnection.com/content/26041.asp</link>
    <description><![CDATA[See what those in the industry have to say about common misconceptions that plague the ad network business. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[March 01, 2010]]></date>
</item><item>
    <title><![CDATA[DIY ad networks: 5 steps to the perfect platform]]></title>
    <link>http://www.imediaconnection.com/content/25901.asp</link>
    <description><![CDATA[Learn how to expand your inventory and audience reach, increase the value of your ad offerings, and better understand your media assets by building your own ad network. ]]></description>
    <author><![CDATA[Scott Swanson]]></author>
    <authorid><![CDATA[28129]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_swanson_scott_70x70.jpg]]></image>
    <date><![CDATA[February 11, 2010]]></date>
</item><item>
    <title><![CDATA[Ad network survival tips]]></title>
    <link>http://www.imediaconnection.com/content/25830.asp</link>
    <description><![CDATA[Service is the name of the game for many undifferentiated ad networks out there. Here are a few things they can do to stand apart and really shine.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 04, 2010]]></date>
</item><item>
    <title><![CDATA[Ad network verification: A bill of rights ]]></title>
    <link>http://www.imediaconnection.com/content/25677.asp</link>
    <description><![CDATA[The ad network frenzy is here, but who's minding the store? Here's a strategy to help the industry focus on working together to provide protection and information, without over-regulating.]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
    <date><![CDATA[January 19, 2010]]></date>
</item><item>
    <title><![CDATA[Could digital survive losing the cookie?]]></title>
    <link>http://www.imediaconnection.com/content/25532.asp</link>
    <description><![CDATA[How would the digital marketing world look if the U.S. government took away our ability to use third-party cookies for marketing purposes? Here's why this could create chaos.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[January 07, 2010]]></date>
</item><item>
    <title><![CDATA[Why B2B publishers can no longer shun digital]]></title>
    <link>http://www.imediaconnection.com/content/25368.asp</link>
    <description><![CDATA[The digital disruption has caused significant upheaval in the business-to-business category. Here's what B2B advertisers and publishers need to do to survive.]]></description>
    <author><![CDATA[Tom Hespos ]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[December 10, 2009]]></date>
</item><item>
    <title><![CDATA[How to manage ad network integrity challenges]]></title>
    <link>http://www.imediaconnection.com/content/25193.asp</link>
    <description><![CDATA[With myriad targeting options available from ad networks, who's making sure they're all implemented properly? Employ these integrity checks to ensure your buy is handled correctly.]]></description>
    <author><![CDATA[Tom Hespos ]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[November 24, 2009]]></date>
</item><item>
    <title><![CDATA[Why brand protection often fails in digital ]]></title>
    <link>http://www.imediaconnection.com/content/25097.asp</link>
    <description><![CDATA[Believe it or not, some of the simple things we do to protect brands in offline media are not easily implemented in the digital realm. Here's what to look for.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/planning/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[November 11, 2009]]></date>
</item><item>
    <title><![CDATA[Why would an agency want to be an ad network?]]></title>
    <link>http://www.imediaconnection.com/content/24900.asp</link>
    <description><![CDATA[Agencies and their respective holding companies are entering the ad network business, but it's probably not a good idea. Find out why.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2009]]></date>
</item><item>
    <title><![CDATA[3 video pricing models: The pros and cons ]]></title>
    <link>http://www.imediaconnection.com/content/24719.asp</link>
    <description><![CDATA[Check out the benefits and downfalls of common performance&nbsp;pricing units.]]></description>
    <author><![CDATA[Tod Sacerdoti ]]></author>
    <authorid><![CDATA[5581]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sacerdoti_tod_70x70.jpg]]></image>
    <date><![CDATA[October 19, 2009]]></date>
</item><item>
    <title><![CDATA[Finding the best home for your ad operations]]></title>
    <link>http://www.imediaconnection.com/content/24644.asp</link>
    <description><![CDATA[If inefficiencies are apparent in your organization, consider the impact of ad operations and its current place in your company.&nbsp;A move might be in order.]]></description>
    <author><![CDATA[Doug Wintz ]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2009]]></date>
</item><item>
    <title><![CDATA[Closing the vast agency-publisher knowledge gap]]></title>
    <link>http://www.imediaconnection.com/content/24384.asp</link>
    <description><![CDATA[Behind-the-scenes trends at agencies will forever alter publishers' ad operations. Let's shed some light on what both sides need to know about the shifting landscape.]]></description>
    <author><![CDATA[Doug Wintz ]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2009]]></date>
</item><item>
    <title><![CDATA[How ad networks have evolved ]]></title>
    <link>http://www.imediaconnection.com/content/24177.asp</link>
    <description><![CDATA[Established ad networks are reworking their business models and technologies to accommodate the latest demands of marketers. Here's what you should look for in terms of quality, scale, targeting, reporting, and service.]]></description>
    <author><![CDATA[Bill Todd ]]></author>
    <authorid><![CDATA[149]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_todd_bill_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2009]]></date>
</item><item>
    <title><![CDATA[Where ad networks fell short]]></title>
    <link>http://www.imediaconnection.com/content/24124.asp</link>
    <description><![CDATA[First-generation behavioral targeting platforms have failed to live up to the promise of superior advertiser ROI at scale. This is what needs to change.]]></description>
    <author><![CDATA[Michael Katz ]]></author>
    <authorid><![CDATA[10272]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_katz_michael_70x70.jpg]]></image>
    <date><![CDATA[August 21, 2009]]></date>
</item><item>
    <title><![CDATA[Ad network halo stories]]></title>
    <link>http://www.imediaconnection.com/content/23996.asp</link>
    <description><![CDATA[There are some good reasons why the popularity and value of ad networks continue to grow. Find out what it is that marketers find heavenly about this media planning partnership.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_angel_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2009]]></date>
</item><item>
    <title><![CDATA[Ad network horror stories]]></title>
    <link>http://www.imediaconnection.com/content/23988.asp</link>
    <description><![CDATA[Think you can "set it and forget it" when you buy media from the middleman? Find out what marketers say can -- and does -- go wrong if you don't choose your network wisely.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_devil_3_70x70.JPG]]></image>
    <date><![CDATA[August 06, 2009]]></date>
</item><item>
    <title><![CDATA[Should agencies be ad networks?]]></title>
    <link>http://www.imediaconnection.com/content/23847.asp</link>
    <description><![CDATA[Across the digital marketing landscape, agencies are beginning to look more like ad networks. But how far can agencies take the model before they cross ethical borders?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[July 23, 2009]]></date>
</item><item>
    <title><![CDATA[The differences between display and video buys]]></title>
    <link>http://www.imediaconnection.com/content/23503.asp</link>
    <description><![CDATA[Media buyers are searching for scalable, targeted ways to buy online video inventory. Here's why they can't use the same strategy that they do for display.]]></description>
    <author><![CDATA[Tod Sacerdoti ]]></author>
    <authorid><![CDATA[5581]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sacerdoti_tod_70x70.jpg]]></image>
    <date><![CDATA[June 18, 2009]]></date>
</item><item>
    <title><![CDATA[What marketers hate about ad networks]]></title>
    <link>http://www.imediaconnection.com/content/23348.asp</link>
    <description><![CDATA[Watch as marketers try to pinpoint why agencies and ad networks seem to always be at war with one another.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_CC09_090602_Q6_70x70.jpg]]></image>
    <date><![CDATA[June 03, 2009]]></date>
</item><item>
    <title><![CDATA[How to respond to the ad network backlash]]></title>
    <link>http://www.imediaconnection.com/content/23269.asp</link>
    <description><![CDATA[Ad networks aren't as helpful as they once were. Brand publishers need to take these few bold steps to reduce their dependency and take back control.]]></description>
    <author><![CDATA[Larry Allen]]></author>
    <authorid><![CDATA[3189]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_larry_allen_70x70.jpg]]></image>
    <date><![CDATA[June 01, 2009]]></date>
</item><item>
    <title><![CDATA[The roadblocks to starting your own ad network]]></title>
    <link>http://www.imediaconnection.com/content/23163.asp</link>
    <description><![CDATA[Running your own ad network has clear advantages, but be prepared to tackle these commonly overlooked challenges.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2009]]></date>
</item><item>
    <title><![CDATA[How to target the social influencers]]></title>
    <link>http://www.imediaconnection.com/content/22974.asp</link>
    <description><![CDATA[In the era of social networking, do the old ways of targeting advertising result in the same level of effectiveness? Here's how to leverage social connections for better ad targeting.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[May 07, 2009]]></date>
</item><item>
    <title><![CDATA[What's missing from ad network evaluations]]></title>
    <link>http://www.imediaconnection.com/content/22840.asp</link>
    <description><![CDATA[Ad networks clearly need to be rated on more than just reach, but what else is important? Here are six things everyone should know.]]></description>
    <author><![CDATA[Chad Little]]></author>
    <authorid><![CDATA[4184]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_little_chad_70x70.jpg]]></image>
    <date><![CDATA[April 29, 2009]]></date>
</item><item>
    <title><![CDATA[Why we need to realistically differentiate ad networks]]></title>
    <link>http://www.imediaconnection.com/content/22725.asp</link>
    <description><![CDATA[If so many ad networks are at parity with the rest of the industry, what factors can differentiate them? Here's how they can set themselves apart from the rest of the pack.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2009]]></date>
</item><item>
    <title><![CDATA[What to look for when picking your ad network]]></title>
    <link>http://www.imediaconnection.com/content/22692.asp</link>
    <description><![CDATA[The system for evaluating ad networks is flawed, and reach is not the best factor when judging networks. These four criteria are the ones that should help make your decision. ]]></description>
    <author><![CDATA[Michael Cassidy]]></author>
    <authorid><![CDATA[4109]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cassidy_mike_70x70(1).jpg]]></image>
    <date><![CDATA[April 13, 2009]]></date>
</item><item>
    <title><![CDATA[Why ad network reach reports are stupid]]></title>
    <link>http://www.imediaconnection.com/content/22561.asp</link>
    <description><![CDATA[We need to find a better way of measuring the effectiveness of ad networks. Here are three reasons why the system isn't currently working. ]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2009]]></date>
</item><item>
    <title><![CDATA[The technology that will grow online video]]></title>
    <link>http://www.imediaconnection.com/content/22400.asp</link>
    <description><![CDATA[The key to an increased video budget is scale,&nbsp;the guarantee of detailed performance metrics, and targeted distribution -- three things ad network infrastructure can help provide.]]></description>
    <author><![CDATA[Tyler Moebius]]></author>
    <authorid><![CDATA[18664]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_moebius_tyler_70x70.jpg]]></image>
    <date><![CDATA[March 24, 2009]]></date>
</item><item>
    <title><![CDATA[The persistent gap in integrated media planning]]></title>
    <link>http://www.imediaconnection.com/content/22380.asp</link>
    <description><![CDATA[Marketers are in dire need of a multi-platform integrated media solution. Here's what current technology is missing.]]></description>
    <author><![CDATA[Robert Tas]]></author>
    <authorid><![CDATA[787]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tas_robert_70x70.jpg]]></image>
    <date><![CDATA[March 18, 2009]]></date>
</item><item>
    <title><![CDATA[Making ad networks and exchanges work for everyone]]></title>
    <link>http://www.imediaconnection.com/content/22284.asp</link>
    <description><![CDATA[IAB's Randall Rothenberg addresses the fundamental points in the commoditization debate, along with creative's missing link and social media's full advertising potential. ]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2009]]></date>
</item><item>
    <title><![CDATA[Where to draw the line between ad networks and agencies ]]></title>
    <link>http://www.imediaconnection.com/content/22208.asp</link>
    <description><![CDATA[The current competitive tension between these online players is one that needs to be diffused. Here's why both parties should remain true to their core competencies.]]></description>
    <author><![CDATA[Mike Seiman]]></author>
    <authorid><![CDATA[5371]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_seiman_michael_70x70.jpg]]></image>
    <date><![CDATA[March 05, 2009]]></date>
</item><item>
    <title><![CDATA[Media buyers' favorite ad networks]]></title>
    <link>http://www.imediaconnection.com/content/22150.asp</link>
    <description><![CDATA[Find out how a few unique players are finally scoring market share with brands. ]]></description>
    <author><![CDATA[Blaise Nutter]]></author>
    <authorid><![CDATA[11710]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nutter_blaise_70x70.jpg]]></image>
    <date><![CDATA[February 25, 2009]]></date>
</item><item>
    <title><![CDATA[The dirty little secret behind ROS advertising]]></title>
    <link>http://www.imediaconnection.com/content/21929.asp</link>
    <description><![CDATA[The number of international visitors to U.S. websites is growing sharply, meaning your ads are being seen by consumers outside your market. Take these precautions to ensure your ads are seen by your target audience.]]></description>
    <author><![CDATA[Cameron Yuill]]></author>
    <authorid><![CDATA[1795]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yuill_cameron_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2009]]></date>
</item><item>
    <title><![CDATA[The curious problem with WPP's GroupM]]></title>
    <link>http://www.imediaconnection.com/content/21935.asp</link>
    <description><![CDATA[While it's true that publishers can discern certain facts about web users based on things like surfing behavior, is it the publisher's exclusive realm to own those facts?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 05, 2009]]></date>
</item><item>
    <title><![CDATA[Jump ahead of the pack with mobile ads]]></title>
    <link>http://www.imediaconnection.com/content/21578.asp</link>
    <description><![CDATA[Mobile ad networks are among the fastest growing platforms available to publishers today. Control, real-time data, and increased value are all benefits that can be realized.]]></description>
    <author><![CDATA[Bob Walczak]]></author>
    <authorid><![CDATA[14659]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_walczak_bob_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2009]]></date>
</item><item>
    <title><![CDATA[How ad networks are keeping you blindfolded ]]></title>
    <link>http://www.imediaconnection.com/content/21236.asp</link>
    <description><![CDATA[Here's what you need to know about ad network transparency,&nbsp;along with five questions you should ask your network partners. ]]></description>
    <author><![CDATA[Michael Katz]]></author>
    <authorid><![CDATA[10272]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_katz_michael_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2008]]></date>
</item><item>
    <title><![CDATA[The keys to a successful ad network collaboration]]></title>
    <link>http://www.imediaconnection.com/content/21091.asp</link>
    <description><![CDATA[You can't simply pick a cheap ad network, throw an ad out there and pray for a successful campaign. Here's how to work with your network toward a common goal.]]></description>
    <author><![CDATA[Mason Wiley]]></author>
    <authorid><![CDATA[9741]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wiley_mason_70x70.jpg]]></image>
    <date><![CDATA[November 10, 2008]]></date>
</item><item>
    <title><![CDATA[Why untargeted website traffic isn't the solution]]></title>
    <link>http://www.imediaconnection.com/content/21058.asp</link>
    <description><![CDATA[Does the ever-expanding sea of ad:tech exhibitors foretell a healthy digital marketing industry? It does, but maybe not in the way you think. Underscore Marketing's president explains.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2008]]></date>
</item><item>
    <title><![CDATA[Is the death of ad networks greatly exaggerated?]]></title>
    <link>http://www.imediaconnection.com/content/20999.asp</link>
    <description><![CDATA[While there has been talk about a downward spending trend throughout the online ad industry, here's why ad networks are still indispensible to a successful online media execution.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[November 04, 2008]]></date>
</item><item>
    <title><![CDATA[A primer to navigating the ad network landscape ]]></title>
    <link>http://www.imediaconnection.com/content/20940.asp</link>
    <description><![CDATA[Here are the key distinctions among the various types of ad networks, as well as useful tips for choosing the right ones for your campaigns. ]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[October 29, 2008]]></date>
</item><item>
    <title><![CDATA[The conflict of interest facing ad networks]]></title>
    <link>http://www.imediaconnection.com/content/20912.asp</link>
    <description><![CDATA[Economic pressures, coupled with a widespread need on the part of marketers to solve the digital puzzle, will force marketers to make some interesting moves. Underscore Marketing's president looks to the future.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 23, 2008]]></date>
</item><item>
    <title><![CDATA[Why ad networks will continue to proliferate ]]></title>
    <link>http://www.imediaconnection.com/content/20779.asp</link>
    <description><![CDATA[Some industry observers have been predicting the demise of the ad network model as we know it. Here's why they're wrong. ]]></description>
    <author><![CDATA[Christopher Weiss]]></author>
    <authorid><![CDATA[13063]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weiss_christopher_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2008]]></date>
</item><item>
    <title><![CDATA[How to automate your unsold ad inventory]]></title>
    <link>http://www.imediaconnection.com/content/20616.asp</link>
    <description><![CDATA[When it comes to ad networks, "remnant" is not a dirty word. Here's how to make these vital networks work for your site -- without tedious manual management.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2008]]></date>
</item><item>
    <title><![CDATA[The ugly truth about reach]]></title>
    <link>http://www.imediaconnection.com/content/20617.asp</link>
    <description><![CDATA[Reach does matter, but not to the extent that a lot of media sellers make it sound, and not for the reasons that a lot of media buyers think. Here's why.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[September 23, 2008]]></date>
</item><item>
    <title><![CDATA[Stop treating ads like pork bellies ]]></title>
    <link>http://www.imediaconnection.com/content/20609.asp</link>
    <description><![CDATA[It's too soon to tell if a commodity market will reduce the value of advertising, but sellers would be wise to look into intelligent ad marketplaces.]]></description>
    <author><![CDATA[Philip Smolin]]></author>
    <authorid><![CDATA[12960]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_smolin_phillip_70x70.jpg]]></image>
    <date><![CDATA[September 22, 2008]]></date>
</item><item>
    <title><![CDATA[AdWords retools, LinkedIn joins ad network frenzy]]></title>
    <link>http://www.imediaconnection.com/content/20607.asp</link>
    <description><![CDATA[Search campaigns on Google will now move at a dizzying pace thanks to a slew of changes with AdWords, but advertisers looking for an old-fashioned publisher relationship will want to call on LinkedIn.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2008]]></date>
</item><item>
    <title><![CDATA[10 complaints about ad networks]]></title>
    <link>http://www.imediaconnection.com/content/20579.asp</link>
    <description><![CDATA[When it comes to doing business with ad networks, media planners have plenty of issues. But what about the relatively minor gripes? Underscore Marketing's president lays out a few of the "little" issues.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: Banners and the death of advertising]]></title>
    <link>http://www.imediaconnection.com/content/20480.asp</link>
    <description><![CDATA[Your&nbsp;view of ad networks and the banners they sling all depends on where you sit in the marketing landscape of the consumer, the agency, the client, the creative and, yes, even our industry.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2008]]></date>
</item><item>
    <title><![CDATA[6 myths about ad networks]]></title>
    <link>http://www.imediaconnection.com/content/20465.asp</link>
    <description><![CDATA[As ad networks represent more and more premium inventory, it's time to take a look at common misconceptions and uncover the realities behind them.]]></description>
    <author><![CDATA[Marissa Gluck]]></author>
    <authorid><![CDATA[3855]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gluck_marissa_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2008]]></date>
</item><item>
    <title><![CDATA[Open your eyes to blind ad networks ]]></title>
    <link>http://www.imediaconnection.com/content/20457.asp</link>
    <description><![CDATA[Blind ad networks are synonymous with obstacles and uncertainty. Here's how to work around their limitations and reach&nbsp;your audience.]]></description>
    <author><![CDATA[Dan Ballister]]></author>
    <authorid><![CDATA[685]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ballister_dan_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2008]]></date>
</item><item>
    <title><![CDATA[Essential questions to ask your ad network]]></title>
    <link>http://www.imediaconnection.com/content/20186.asp</link>
    <description><![CDATA[To set the stage for successful buys and long-term business partnerships, get the right information up front. ]]></description>
    <author><![CDATA[Erin O'Grady]]></author>
    <authorid><![CDATA[14202]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ogrady_erin_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2008]]></date>
</item><item>
    <title><![CDATA[IAB numbers ignite ad network controversy]]></title>
    <link>http://www.imediaconnection.com/content/20242.asp</link>
    <description><![CDATA[Who is to blame for falling CPMs, and which ad network gives marketers the reach they crave? Those questions and a stunning hiccup from Google dominated the top stories this week. ]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 15, 2008]]></date>
</item><item>
    <title><![CDATA[Does your ad network make the grade? ]]></title>
    <link>http://www.imediaconnection.com/content/20216.asp</link>
    <description><![CDATA[Which network will make the best long-term partner?&nbsp;Use this handy checklist to gauge&nbsp;if your ad network has what it's going to take. ]]></description>
    <author><![CDATA[Robert Tas]]></author>
    <authorid><![CDATA[787]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tas_robert_70x70.jpg]]></image>
    <date><![CDATA[August 13, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: The ad network you'd kill to buy on]]></title>
    <link>http://www.imediaconnection.com/content/19872.asp</link>
    <description><![CDATA[Think the Google/Microsoft/Yahoo triad has the game locked up? Think again. Find out why a major alternative could be just around the corner.  ]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[July 08, 2008]]></date>
</item><item>
    <title><![CDATA[What ad networks offer that publishers don't]]></title>
    <link>http://www.imediaconnection.com/content/19783.asp</link>
    <description><![CDATA[As some wonder if it's the end for ad networks, Platform-A's SVP of publisher services explains why&nbsp;they will never go out of style.]]></description>
    <author><![CDATA[David Jacobs]]></author>
    <authorid><![CDATA[8655]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jacobs_david_70x70.jpg]]></image>
    <date><![CDATA[July 02, 2008]]></date>
</item><item>
    <title><![CDATA[Has the ad network shakeout begun?]]></title>
    <link>http://www.imediaconnection.com/content/19707.asp</link>
    <description><![CDATA[With ad networks falling out of favor with content sites, has the end finally arrived? Underscore Marketing's president reads the tea leaves.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: How Google will kill ad networks]]></title>
    <link>http://www.imediaconnection.com/content/19685.asp</link>
    <description><![CDATA[Does Google's display strategy spell doom and gloom for ad networks?]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[June 17, 2008]]></date>
</item><item>
    <title><![CDATA[Let's get vertical]]></title>
    <link>http://www.imediaconnection.com/content/19439.asp</link>
    <description><![CDATA[iMedia's strategies editor discusses the movement toward vertical networks and how they could be what brings quality -- and sanity -- back to the ad network space.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[May 27, 2008]]></date>
</item><item>
    <title><![CDATA[Are users lost in a sea of ad networks?]]></title>
    <link>http://www.imediaconnection.com/content/19299.asp</link>
    <description><![CDATA[Haunted by a Netflix ad that wouldn't go away, we asked an easy question that led to some complicated answers for the future of online advertising.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2008]]></date>
</item><item>
    <title><![CDATA[How to reach your customers in the long tail]]></title>
    <link>http://www.imediaconnection.com/content/19264.asp</link>
    <description><![CDATA[If you're like most marketers, you're still spending the bulk of your ad dollars on portals even though your customers are at niche sites. Here's how to find them.]]></description>
    <author><![CDATA[Anand Subramanian]]></author>
    <authorid><![CDATA[8061]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_subramanian_anand_70x70(1).jpg]]></image>
    <date><![CDATA[May 14, 2008]]></date>
</item><item>
    <title><![CDATA[Are ad networks dying?]]></title>
    <link>http://www.imediaconnection.com/content/19337.asp</link>
    <description><![CDATA[The space continues to evolve to meet advancing needs. Take a look at what's driving these changes and what this means for marketers.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[May 14, 2008]]></date>
</item><item>
    <title><![CDATA[Ad network trends to watch]]></title>
    <link>http://www.imediaconnection.com/content/19205.asp</link>
    <description><![CDATA[Data from a Collective Media study reveals what the future of ad networks may hold, how the market's perception of this segment has changed and what adoption rates currently are.]]></description>
    <author><![CDATA[Joe Apprendi]]></author>
    <authorid><![CDATA[15]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_apprendi_joe_70x70.jpg]]></image>
    <date><![CDATA[May 07, 2008]]></date>
</item><item>
    <title><![CDATA[Dear Dawn: Please define ad networks]]></title>
    <link>http://www.imediaconnection.com/content/19125.asp</link>
    <description><![CDATA[Our expert, Cory Treffiletti, breaks down the differentiating factors between five categories of networks.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[April 25, 2008]]></date>
</item><item>
    <title><![CDATA[3 factors that limit ad networks]]></title>
    <link>http://www.imediaconnection.com/content/19122.asp</link>
    <description><![CDATA[Recent news stories have begged the question: Just how many ad networks should there be? Underscore Marketing's president explores the limits inherent in ad networks.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[April 24, 2008]]></date>
</item><item>
    <title><![CDATA[An ad network for every market ]]></title>
    <link>http://www.imediaconnection.com/content/19076.asp</link>
    <description><![CDATA[It's important for marketers to weigh all available ad network options. Check out this guide to vertical ad networks designed to reach specific audiences. ]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_marcus_nanette_70x70.jpg]]></image>
    <date><![CDATA[April 21, 2008]]></date>
</item><item>
    <title><![CDATA[The dirty little ad network secret that isn't]]></title>
    <link>http://www.imediaconnection.com/content/19055.asp</link>
    <description><![CDATA[Are sweepstakes enthusiasts and low-income tire kickers the only people clicking on ad network banners these days? Underscore Marketing's president explores this idea.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2008]]></date>
</item><item>
    <title><![CDATA[Ride the net's long tail through tough times]]></title>
    <link>http://www.imediaconnection.com/content/18827.asp</link>
    <description><![CDATA[The key to ad buying in a recession is to spend efficiently. Here's how vertical ad networks can help make that happen. ]]></description>
    <author><![CDATA[Russ Fradin]]></author>
    <authorid><![CDATA[5410]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fradin_russ_100x100.jpg]]></image>
    <date><![CDATA[April 04, 2008]]></date>
</item><item>
    <title><![CDATA[The X Factor: Wake up, media planners!]]></title>
    <link>http://www.imediaconnection.com/content/18860.asp</link>
    <description><![CDATA[The halo of an offline brand may extend to the brand property online, but it does not fully extend to the <EM>value</EM> of that property for advertising. Here's why.]]></description>
    <author><![CDATA[Sean X Cummings]]></author>
    <authorid><![CDATA[1353]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cummings_sean_70x70.jpg]]></image>
    <date><![CDATA[April 01, 2008]]></date>
</item><item>
    <title><![CDATA[Industry heavyweights take up a cause ]]></title>
    <link>http://www.imediaconnection.com/content/18743.asp</link>
    <description><![CDATA[See how companies across our industry came together to support children in war-torn Iraq.]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080319_70x70.jpg]]></image>
    <date><![CDATA[March 19, 2008]]></date>
</item><item>
    <title><![CDATA[Why I joined an ad network]]></title>
    <link>http://www.imediaconnection.com/content/18670.asp</link>
    <description><![CDATA[Having recently made the move from an online publisher to an ad network, a sales VP provides his unique perspective on the state and relevance of networks.]]></description>
    <author><![CDATA[Peter Green]]></author>
    <authorid><![CDATA[1216]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_green_peter_70x70.jpg]]></image>
    <date><![CDATA[March 12, 2008]]></date>
</item><item>
    <title><![CDATA[How to fix ad exchange challenges]]></title>
    <link>http://www.imediaconnection.com/content/18495.asp</link>
    <description><![CDATA[The investment community makes a lot of fuss over ad exchanges, yet agency buyer reaction to them has been lukewarm at best. Here are some of the top problems exchanges need to address.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2008]]></date>
</item><item>
    <title><![CDATA[Get reach and have transparency, too]]></title>
    <link>http://www.imediaconnection.com/content/18243.asp</link>
    <description><![CDATA[Open ad marketplaces are an attractive, low-cost option that give marketers more control over their ad network buys. See how this model works for brands and publishers alike. ]]></description>
    <author><![CDATA[Paul Levine]]></author>
    <authorid><![CDATA[9974]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_levine_paul_70x70.jpg]]></image>
    <date><![CDATA[February 27, 2008]]></date>
</item><item>
    <title><![CDATA[Why AOL matters]]></title>
    <link>http://www.imediaconnection.com/content/18361.asp</link>
    <description><![CDATA[AOL's new Platform-A packs a powerful punch for online advertisers and raises the company's profile in the industry. Hear directly from President&nbsp;Curt Viebranz&nbsp;what Platform-A has to offer.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080218_70x70.jpg]]></image>
    <date><![CDATA[February 18, 2008]]></date>
</item><item>
    <title><![CDATA[The truth about ad network transparency]]></title>
    <link>http://www.imediaconnection.com/content/18020.asp</link>
    <description><![CDATA[There are reasons why different tiers of ad network transparency are necessary. ValueClick Media's senior vice president walks you through them. ]]></description>
    <author><![CDATA[Matthew Boyd]]></author>
    <authorid><![CDATA[2057]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/080116_70x70.jpg]]></image>
    <date><![CDATA[January 16, 2008]]></date>
</item><item>
    <title><![CDATA[Confessions of an online ad buyer]]></title>
    <link>http://www.imediaconnection.com/content/17935.asp</link>
    <description><![CDATA[Goodway 2.0's president explains why your fear of ad networks no longer applies and what to do to ensure your experience is painless -- and ROI-filled.]]></description>
    <author><![CDATA[Jay Friedman]]></author>
    <authorid><![CDATA[5424]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_friedman_jay_70x70.JPG]]></image>
    <date><![CDATA[January 15, 2008]]></date>
</item><item>
    <title><![CDATA[Are publisher ad networks doomed to fail?]]></title>
    <link>http://www.imediaconnection.com/content/17906.asp</link>
    <description><![CDATA[Will the rise in publisher ad networks offer media buyers&nbsp;greater&nbsp;choice and targeting power, or will too many cooks spoil the quality inventory? Undertone Networks' CEO has the answer.]]></description>
    <author><![CDATA[Michael Cassidy]]></author>
    <authorid><![CDATA[4109]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cassidy_mike_70x70(1).jpg]]></image>
    <date><![CDATA[January 08, 2008]]></date>
</item><item>
    <title><![CDATA[Signs your ad network might be an "ad notwork" ]]></title>
    <link>http://www.imediaconnection.com/content/17742.asp</link>
    <description><![CDATA[Is your network giving your&nbsp;brand what it needs? Take a look at these telltale signs to find out.]]></description>
    <author><![CDATA[Scott Meldrum]]></author>
    <authorid><![CDATA[3139]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/071212_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2007]]></date>
</item><item>
    <title><![CDATA[Ad networks to complement site buys]]></title>
    <link>http://www.imediaconnection.com/content/17693.asp</link>
    <description><![CDATA[Advertising.com explains why networks are heating up, but maintains that site buys are still key to your media mix.]]></description>
    <author><![CDATA[David Jacobs]]></author>
    <authorid><![CDATA[8655]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jacobs_david_70x70.jpg]]></image>
    <date><![CDATA[December 10, 2007]]></date>
</item><item>
    <title><![CDATA[Is the ad network dead?]]></title>
    <link>http://www.imediaconnection.com/content/17489.asp</link>
    <description><![CDATA[A change is imminent in the ad network space, and for planners and buyers, the change will mean the end of sameness.]]></description>
    <author><![CDATA[Jarvis Coffin]]></author>
    <authorid><![CDATA[79]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_coffin_jarvis_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2007]]></date>
</item><item>
    <title><![CDATA[Ad networks: moving beyond reach and targeting]]></title>
    <link>http://www.imediaconnection.com/content/17477.asp</link>
    <description><![CDATA[Real Girls Media's business development director reports on the latest ways interactive media executives are taking advantage of ad network benefits.]]></description>
    <author><![CDATA[Rebecca Weeks]]></author>
    <authorid><![CDATA[1719]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weeks_rebecca_70.jpg]]></image>
    <date><![CDATA[November 28, 2007]]></date>
</item><item>
    <title><![CDATA[What brands really think about ad networks ]]></title>
    <link>http://www.imediaconnection.com/content/17449.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Revlon, Quiznos, Sony BMG, Kaiser Permanente and other brands reveal what they love and loathe about ad networks.<B> </B></SPAN>]]></description>
    <author><![CDATA[Mira Schwirtz]]></author>
    <authorid><![CDATA[8635]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/071126_70x70.jpg]]></image>
    <date><![CDATA[November 26, 2007]]></date>
</item><item>
    <title><![CDATA[Keys to differentiating ad networks]]></title>
    <link>http://www.imediaconnection.com/content/17363.asp</link>
    <description><![CDATA[What can an ad network do to make itself stand out in a sea of undifferentiated companies? Underscore Marketing's president has some ideas.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[November 15, 2007]]></date>
</item><item>
    <title><![CDATA[Key ingredients to multi-channel marketing]]></title>
    <link>http://www.imediaconnection.com/content/17072.asp</link>
    <description><![CDATA[Advertising.com outlines how to run&nbsp;a successful multi-channel marketing program.]]></description>
    <author><![CDATA[Julienne Hood]]></author>
    <authorid><![CDATA[8029]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hood_julienne_70x70.jpg]]></image>
    <date><![CDATA[October 24, 2007]]></date>
</item><item>
    <title><![CDATA[5 smart ways to use ad networks]]></title>
    <link>http://www.imediaconnection.com/content/17002.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Boost campaign performance with these often overlooked campaign strategies. ValueClick Media explains. </SPAN>]]></description>
    <author><![CDATA[Tony Winders]]></author>
    <authorid><![CDATA[1954]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/071017_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2007]]></date>
</item><item>
    <title><![CDATA[One ad network is not the answer]]></title>
    <link>http://www.imediaconnection.com/content/16925.asp</link>
    <description><![CDATA[ValueClick's VP of corporate strategy takes issue with the assertion that working with more than one network is a waste of time.]]></description>
    <author><![CDATA[John Ardis]]></author>
    <authorid><![CDATA[7008]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ardis_john_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2007]]></date>
</item><item>
    <title><![CDATA[Boost conversions with just one ad network]]></title>
    <link>http://www.imediaconnection.com/content/16705.asp</link>
    <description><![CDATA[If the hunt for conversions has led you to consider behavioral retargeting, don't waste time working with more than one ad network.]]></description>
    <author><![CDATA[Brent Halliburton]]></author>
    <authorid><![CDATA[6602]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_halliburton_brent_70x70.jpg]]></image>
    <date><![CDATA[September 26, 2007]]></date>
</item><item>
    <title><![CDATA[Ad network shuffle changes the stakes]]></title>
    <link>http://www.imediaconnection.com/content/16748.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Amidst a flurry of ad network mergers and acquisitions, it's easy to get confused. Radar Research's co-founder explains what exactly&nbsp;this means for planners and buyers. </SPAN>]]></description>
    <author><![CDATA[Marissa Gluck]]></author>
    <authorid><![CDATA[3855]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070924_70x70.jpg]]></image>
    <date><![CDATA[September 24, 2007]]></date>
</item><item>
    <title><![CDATA[How to win with the gay community]]></title>
    <link>http://www.imediaconnection.com/content/16631.asp</link>
    <description><![CDATA[The founder of the newly launched Gay Ad Network tells us why reaching this lucrative audience within its chosen media is vital for success. ]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[September 20, 2007]]></date>
</item><item>
    <title><![CDATA[What was Yahoo! thinking?]]></title>
    <link>http://www.imediaconnection.com/content/16613.asp</link>
    <description><![CDATA[M&amp;A fever has infected the online advertising industry once again, but do the latest acquisitions make sense? Underscore Marketing's president sheds some light on the situation.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[September 13, 2007]]></date>
</item><item>
    <title><![CDATA[Make ad networks your concern]]></title>
    <link>http://www.imediaconnection.com/content/16498.asp</link>
    <description><![CDATA[The president and CEO of Undertone Networks describes how having a good understanding of the network marketplace can make a significant difference for a brand marketer. ]]></description>
    <author><![CDATA[Mike Cassidy]]></author>
    <authorid><![CDATA[4109]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cassidy_mike_70x70(1).jpg]]></image>
    <date><![CDATA[September 06, 2007]]></date>
</item><item>
    <title><![CDATA[Yahoo! lands BlueLithium for $300M]]></title>
    <link>http://www.imediaconnection.com/content/16512.asp</link>
    <description><![CDATA[Building on its acquisition of Right Media, Yahoo increases its investment in areas that fortify the portal's long-term success.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2007]]></date>
</item><item>
    <title><![CDATA[Don't buy the same customer twice]]></title>
    <link>http://www.imediaconnection.com/content/16396.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Check out these tips from Geary Interactive's CEO to make sure you aren't wasting precious online ad budget.</SPAN>]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070827_70x70.jpg]]></image>
    <date><![CDATA[August 27, 2007]]></date>
</item><item>
    <title><![CDATA[Catch your audience's attention]]></title>
    <link>http://www.imediaconnection.com/content/16198.asp</link>
    <description><![CDATA[Measuring an ad's impact with the share-of-voice metric hasn't translated well into online media, but with these pointers, you can boost and measure SOV.]]></description>
    <author><![CDATA[Brent Halliburton]]></author>
    <authorid><![CDATA[6602]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_advertisingCom_70x70.gif]]></image>
    <date><![CDATA[August 23, 2007]]></date>
</item><item>
    <title><![CDATA[The rise of vertical branded networks]]></title>
    <link>http://www.imediaconnection.com/content/16230.asp</link>
    <description><![CDATA[The CEO of Burst Media takes a look at how some brands are winning the online vertical marketing game.]]></description>
    <author><![CDATA[Jarvis Coffin]]></author>
    <authorid><![CDATA[79]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_coffin_jarvis_70x70.jpg]]></image>
    <date><![CDATA[August 15, 2007]]></date>
</item><item>
    <title><![CDATA[Anatomy of a project plan]]></title>
    <link>http://www.imediaconnection.com/content/16024.asp</link>
    <description><![CDATA[Creating a project plan helps keep things organized. Without it, any type of internal transition would seem daunting and overwhelming. ]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[August 08, 2007]]></date>
</item><item>
    <title><![CDATA[Why choosing ad networks just got easier]]></title>
    <link>http://www.imediaconnection.com/content/16046.asp</link>
    <description><![CDATA[Some people are questioning the impact of consolidation in the ad network industry, but Undertone Network's president claims it's a good thing for both buyers and sellers.]]></description>
    <author><![CDATA[Mike Cassidy]]></author>
    <authorid><![CDATA[4109]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cassidy_mike_70x70(1).jpg]]></image>
    <date><![CDATA[August 03, 2007]]></date>
</item><item>
    <title><![CDATA[The Mass Hysteria from Mass Acquisitions]]></title>
    <link>http://www.imediaconnection.com/content/15845.asp</link>
    <description><![CDATA[Current high profile acquisitions in our industry may not have much immediate impact, but long term, it could be another story. ]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[August 01, 2007]]></date>
</item><item>
    <title><![CDATA[Turn to Ad Networks for Innovation]]></title>
    <link>http://www.imediaconnection.com/content/15748.asp</link>
    <description><![CDATA[Undertone Network's president&nbsp;and CEO explains why ad networks are essential partners in the media planning and buying process.]]></description>
    <author><![CDATA[Michael Cassidy]]></author>
    <authorid><![CDATA[4109]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cassidy_mike_70x70(1).jpg]]></image>
    <date><![CDATA[July 23, 2007]]></date>
</item><item>
    <title><![CDATA[Ad Exchanges at a Glance: UPDATED]]></title>
    <link>http://www.imediaconnection.com/content/15815.asp</link>
    <description><![CDATA[<SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Find out more about the top players in this space with this head-to-head comparison.</SPAN>]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070718_70x70.jpg]]></image>
    <date><![CDATA[July 18, 2007]]></date>
</item><item>
    <title><![CDATA[Publishers vs. Ad Networks: Who Will Win?]]></title>
    <link>http://www.imediaconnection.com/content/15394.asp</link>
    <description><![CDATA[In top verticals like sports, automotive and entertainment, the big ad networks consistently beat out top web publishers in terms of online traffic.]]></description>
    <author><![CDATA[Mark Josephson]]></author>
    <authorid><![CDATA[1243]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_josephson_mark_70x70.jpg]]></image>
    <date><![CDATA[July 05, 2007]]></date>
</item><item>
    <title><![CDATA[Seek Less Sites, Higher Returns]]></title>
    <link>http://www.imediaconnection.com/content/15545.asp</link>
    <description><![CDATA[MIVA's SVP/group MD takes a look at the likely future of pay-per-click advertising beyond the majors.]]></description>
    <author><![CDATA[S. Brian Mukherjee]]></author>
    <authorid><![CDATA[5807]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mukherjee_sbrian_70x70.jpg]]></image>
    <date><![CDATA[June 28, 2007]]></date>
</item><item>
    <title><![CDATA[Your 10-Minute Guide to Emerging Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/15401.asp</link>
    <description><![CDATA[Cut through the complexity of today's niche ad networks with this at-a-glance review. ]]></description>
    <author><![CDATA[Marissa Gluck]]></author>
    <authorid><![CDATA[3855]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070618_70x70.jpg]]></image>
    <date><![CDATA[June 18, 2007]]></date>
</item><item>
    <title><![CDATA[Put Targeting Control in Users' Hands]]></title>
    <link>http://www.imediaconnection.com/content/14829.asp</link>
    <description><![CDATA[Behavioral targeting works. User-generated content gets response. BlueLithium's CMO says it's time to marry these two ideas.]]></description>
    <author><![CDATA[Dakota Sullivan]]></author>
    <authorid><![CDATA[523]]></authorid>
    <section><![CDATA[Targeting]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sullivan_dakota_70x70.JPG]]></image>
    <date><![CDATA[June 13, 2007]]></date>
</item><item>
    <title><![CDATA[Why Video Publishers Have More Inventory Than They Think]]></title>
    <link>http://www.imediaconnection.com/content/15098.asp</link>
    <description><![CDATA[Think we're at our video inventory limit? Think again. Advertising.com's VP of video networks gives pointers.]]></description>
    <author><![CDATA[Aimee Irwin]]></author>
    <authorid><![CDATA[5387]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_irwin_aimee_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2007]]></date>
</item><item>
    <title><![CDATA[The Pros and Cons of Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/14854.asp</link>
    <description><![CDATA[A Collective Media study reveals why advertisers buy, or don't buy, into ad networks, and how they incorporate them into a media plan.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[May 29, 2007]]></date>
</item><item>
    <title><![CDATA[You Call Your Ad Network Premium?]]></title>
    <link>http://www.imediaconnection.com/content/14993.asp</link>
    <description><![CDATA[With countless ad networks claiming to be "premium," Undertone Networks' president/CEO defines what the term should stand for.]]></description>
    <author><![CDATA[Michael Cassidy]]></author>
    <authorid><![CDATA[4109]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cassidy_mike_70x70(1).jpg]]></image>
    <date><![CDATA[May 23, 2007]]></date>
</item><item>
    <title><![CDATA[Boost Search ROI by Adding Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/14777.asp</link>
    <description><![CDATA[More ad dollars are now spent online than ever before, but ROI is decreasing because those dollars are chasing too few options. ABCSearch's CEO proposes a solution.]]></description>
    <author><![CDATA[Daniel Yomtobian]]></author>
    <authorid><![CDATA[4867]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yomtobian_daniel_70x70.jpg]]></image>
    <date><![CDATA[May 22, 2007]]></date>
</item><item>
    <title><![CDATA[Ad Exchanges: Hype or True Value?]]></title>
    <link>http://www.imediaconnection.com/content/14929.asp</link>
    <description><![CDATA[If an advertiser needs an efficient sales experience on a small number of sites, then exchanges can offer an effective solution.]]></description>
    <author><![CDATA[Chad Peplinski]]></author>
    <authorid><![CDATA[5521]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_peplinski_chad_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2007]]></date>
</item><item>
    <title><![CDATA[The Proactive Ad Network Solution]]></title>
    <link>http://www.imediaconnection.com/content/14701.asp</link>
    <description><![CDATA[Geary Interactive's CEO explains how being in a proactive relationship with an ad network can eliminate future issues.]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2007]]></date>
</item><item>
    <title><![CDATA[Find Balance and Value in Vertical Networks]]></title>
    <link>http://www.imediaconnection.com/content/14501.asp</link>
    <description><![CDATA[Ad networks are not getting a fair share of the overall spend. Will vertical media networks change that?<BR>]]></description>
    <author><![CDATA[Peyman Nilforoush]]></author>
    <authorid><![CDATA[4411]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nilforoush_Peyman_70x70.JPG]]></image>
    <date><![CDATA[May 08, 2007]]></date>
</item><item>
    <title><![CDATA[Build the Perfect Ad Network]]></title>
    <link>http://www.imediaconnection.com/content/14706.asp</link>
    <description><![CDATA[Find out what media buyers want and get a picture of what makes a perfect ad network.]]></description>
    <author><![CDATA[Pam Stein]]></author>
    <authorid><![CDATA[175]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070502_70x70.jpg]]></image>
    <date><![CDATA[May 02, 2007]]></date>
</item><item>
    <title><![CDATA[5 Essential Video Marketing Tips]]></title>
    <link>http://www.imediaconnection.com/content/14596.asp</link>
    <description><![CDATA[Advertising.com gives background on the true video audience and how best to reach it.]]></description>
    <author><![CDATA[Aimee Irwin]]></author>
    <authorid><![CDATA[5387]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_irwin_aimee_70x70.jpg]]></image>
    <date><![CDATA[April 25, 2007]]></date>
</item><item>
    <title><![CDATA[Give Your Ad Network 3 Litmus Tests]]></title>
    <link>http://www.imediaconnection.com/content/14305.asp</link>
    <description><![CDATA[With an increasing number of ad networks to choose from, it's important to find one that will benefit buyers, sellers <EM>and</EM> consumers.]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2007]]></date>
</item><item>
    <title><![CDATA[Ad Exchanges� Is Now the Time?]]></title>
    <link>http://www.imediaconnection.com/content/14442.asp</link>
    <description><![CDATA[Underscore Marketing's president shows how bid-driven exchanges for online inventory are more relevant today than they've ever been.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[April 12, 2007]]></date>
</item><item>
    <title><![CDATA[How True.com Boosted Advertising ROI]]></title>
    <link>http://www.imediaconnection.com/content/14420.asp</link>
    <description><![CDATA[MIVA's VP of global marketing and communications shares the secrets of how one client optimized pay-per-click within the MIVA network to grow online membership. ]]></description>
    <author><![CDATA[Chrysi Philalithes]]></author>
    <authorid><![CDATA[3947]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Philalithes_Chrysi_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2007]]></date>
</item><item>
    <title><![CDATA[Ad Network Disasters: What You Need to Know]]></title>
    <link>http://www.imediaconnection.com/content/14304.asp</link>
    <description><![CDATA[Geary Interactive's CEO shows you how to avoid ad network pitfalls. ]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070404_70x70.jpg]]></image>
    <date><![CDATA[April 04, 2007]]></date>
</item><item>
    <title><![CDATA[Ad Networks Tap Online News Migration]]></title>
    <link>http://www.imediaconnection.com/content/14042.asp</link>
    <description><![CDATA[As the newspaper industry realizes its online potential, ad networks can target audiences where media revenue is most likely to flow.]]></description>
    <author><![CDATA[Shawn Riegsecker]]></author>
    <authorid><![CDATA[2222]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_riegsecker_shawn_70x70.jpg]]></image>
    <date><![CDATA[April 02, 2007]]></date>
</item><item>
    <title><![CDATA[Gain Mindshare and Boost Conversions]]></title>
    <link>http://www.imediaconnection.com/content/14227.asp</link>
    <description><![CDATA[Advertising.com's CMO explains&nbsp;how an ad network enables every ad to both increase brand exposure and invite conversions.]]></description>
    <author><![CDATA[Mollie Spilman]]></author>
    <authorid><![CDATA[666]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spilman_molly_70x70.jpg]]></image>
    <date><![CDATA[March 28, 2007]]></date>
</item><item>
    <title><![CDATA[Rep Firms Versus Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/14098.asp</link>
    <description><![CDATA[See how rep firms' business models compare to ad networks' and how they apply to your marketing goals.]]></description>
    <author><![CDATA[Pam Stein]]></author>
    <authorid><![CDATA[175]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070321_70x70.jpg]]></image>
    <date><![CDATA[March 21, 2007]]></date>
</item><item>
    <title><![CDATA[A New Age for Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/13963.asp</link>
    <description><![CDATA[The SVP business development of adNet shares his vision in an iMedia Q&amp;A on how ad networks can maximize strategies with brand advertisers.]]></description>
    <author><![CDATA[Jeff Kuntz]]></author>
    <authorid><![CDATA[4027]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kuntz_jeff_70x70.jpg]]></image>
    <date><![CDATA[March 14, 2007]]></date>
</item><item>
    <title><![CDATA[Are Ad Networks Safe for Brands?]]></title>
    <link>http://www.imediaconnection.com/content/13935.asp</link>
    <description><![CDATA[Collective Media CEO Joe Apprendi gives his take on what networks need to do to get brand ad dollars.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[March 08, 2007]]></date>
</item><item>
    <title><![CDATA[Don't Get Hosed by PPC Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/13827.asp</link>
    <description><![CDATA[Inappropriate or "dirty" traffic wastes time, money and resources. Find out from ABCSearch.com's CEO what you can do to help clean up the system.]]></description>
    <author><![CDATA[Daniel Yomtobian]]></author>
    <authorid><![CDATA[4867]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yomtobian_daniel_70x70.jpg]]></image>
    <date><![CDATA[February 28, 2007]]></date>
</item><item>
    <title><![CDATA[Local Ad Networks Crib Sheet]]></title>
    <link>http://www.imediaconnection.com/content/13729.asp</link>
    <description><![CDATA[Find out about your options for serving national ads to local audiences.]]></description>
    <author><![CDATA[George H. Simpson]]></author>
    <authorid><![CDATA[4675]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070219_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2007]]></date>
</item><item>
    <title><![CDATA[The Biggest Fear About Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/13633.asp</link>
    <description><![CDATA[In recent articles, marketers revealed their concerns about ad networks, and columnists provided solutions.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[February 16, 2007]]></date>
</item><item>
    <title><![CDATA[10 Rules of Engagement for Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/13552.asp</link>
    <description><![CDATA[There's been some recent debate over transparency in ad networks; read&nbsp;Geary Interactive CEO's take on the matter, and on other ad network issues. ]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2007]]></date>
</item><item>
    <title><![CDATA[Fear of Blind Networks Not Overblown]]></title>
    <link>http://www.imediaconnection.com/content/13442.asp</link>
    <description><![CDATA[TACODA's CEO responds to Advertising.com's Mollie Spilman and her article on transparency in ad networks.]]></description>
    <author><![CDATA[Curt Viebranz]]></author>
    <authorid><![CDATA[1857]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_viebranz_curt_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2007]]></date>
</item><item>
    <title><![CDATA[Network Transparency: Does It Cost You?]]></title>
    <link>http://www.imediaconnection.com/content/13339.asp</link>
    <description><![CDATA[When choosing an ad network, don't choose the security of a site list over reach, efficiency and performance. Advertising.com's chief sales and marketing officer explains.]]></description>
    <author><![CDATA[Mollie Spilman]]></author>
    <authorid><![CDATA[666]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spilman_molly_70x70.jpg]]></image>
    <date><![CDATA[January 30, 2007]]></date>
</item><item>
    <title><![CDATA[What Smart Buyers Want from Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/13315.asp</link>
    <description><![CDATA[Underscore Marketing's president offers insight into the mind of buyers and what they look for when considering adding networks to their buys.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070122_70x70.jpg]]></image>
    <date><![CDATA[January 22, 2007]]></date>
</item><item>
    <title><![CDATA[The Future of Ad Networks in 2007]]></title>
    <link>http://www.imediaconnection.com/content/13254.asp</link>
    <description><![CDATA[From portal plays to mobile, video and beyond, ValueClick Media's general manager reflects on ad network predictions for 2007.]]></description>
    <author><![CDATA[David A. Yovanno]]></author>
    <authorid><![CDATA[521]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yovanno_david_70x70.jpg]]></image>
    <date><![CDATA[January 17, 2007]]></date>
</item><item>
    <title><![CDATA[Redefining Online Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/13021.asp</link>
    <description><![CDATA[MediaSpan Group's CMO expects major changes for ad networks in the new year. See what's forcing these changes and redefining our understanding of "online ad&nbsp;networks."]]></description>
    <author><![CDATA[Mark S. Zagorski]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zagorski_mark_70x70.jpg]]></image>
    <date><![CDATA[January 09, 2007]]></date>
</item><item>
    <title><![CDATA[Will Ad Networks Save Online Advertising?]]></title>
    <link>http://www.imediaconnection.com/content/13086.asp</link>
    <description><![CDATA[Our media strategies editor explains why online ad networks may be the answer to online media scalability.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[January 04, 2007]]></date>
</item><item>
    <title><![CDATA[Why to Choose a Vertical Ad Network]]></title>
    <link>http://www.imediaconnection.com/content/12998.asp</link>
    <description><![CDATA[The Travel Ad Network's CEO explains the difference between vertical ad networks and general networks, and why working with a vertical network won't inhibit the reach of your campaign.]]></description>
    <author><![CDATA[Cree Lawson]]></author>
    <authorid><![CDATA[4605]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lawson_cree_70x70.jpg]]></image>
    <date><![CDATA[December 21, 2006]]></date>
</item><item>
    <title><![CDATA[Putting Creative to the Test]]></title>
    <link>http://www.imediaconnection.com/content/12809.asp</link>
    <description><![CDATA[Find out more about a seldom used platform to make sure your creatives are sending the right message to the right audience at the right time.]]></description>
    <author><![CDATA[Tim Vanderhook]]></author>
    <authorid><![CDATA[2177]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/061213_70x70.jpg]]></image>
    <date><![CDATA[December 13, 2006]]></date>
</item><item>
    <title><![CDATA[Brand Value of Ad Networks on the Rise]]></title>
    <link>http://www.imediaconnection.com/content/12736.asp</link>
    <description><![CDATA[Underscore Marketing's president explains how to structure an ad network deal to get the most reach for your campaign.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[December 07, 2006]]></date>
</item><item>
    <title><![CDATA[Search and Networks: Better Together]]></title>
    <link>http://www.imediaconnection.com/content/12598.asp</link>
    <description><![CDATA[Advertising.com's chief sales and marketing officer explains how networks can boost the value of your search strategy.]]></description>
    <author><![CDATA[Mollie Spilman]]></author>
    <authorid><![CDATA[666]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spillman_mollie_70x70.jpg]]></image>
    <date><![CDATA[November 29, 2006]]></date>
</item><item>
    <title><![CDATA[5 Signs It's Time to Fire Your Ad Network]]></title>
    <link>http://www.imediaconnection.com/content/12501.asp</link>
    <description><![CDATA[Check out these red flags to see if your ad network passes the test-- or if it's time to kick them to the curb.]]></description>
    <author><![CDATA[Marissa Gluck]]></author>
    <authorid><![CDATA[3855]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gluck_marissa_70x70.jpg]]></image>
    <date><![CDATA[November 20, 2006]]></date>
</item><item>
    <title><![CDATA[Online Travel's Future is Now]]></title>
    <link>http://www.imediaconnection.com/content/12380.asp</link>
    <description><![CDATA[Travel Ad Network's CEO explains how Web 2.0 is changing the face of online travel, and the benefits this change brings to marketers.]]></description>
    <author><![CDATA[Cree Lawson]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lawson_cree_70x70.jpg]]></image>
    <date><![CDATA[November 13, 2006]]></date>
</item><item>
    <title><![CDATA[Networks, Networks Everywhere]]></title>
    <link>http://www.imediaconnection.com/content/12320.asp</link>
    <description><![CDATA[Media Strategies Editor Jim Meskauskas muses generally about the state of ad networks and wonders how many the market can bear.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2006]]></date>
</item><item>
    <title><![CDATA[Ad Networks: Get Ready for the Boom]]></title>
    <link>http://www.imediaconnection.com/content/11835.asp</link>
    <description><![CDATA[NetShelter's co-CEO, head of agency relations&nbsp;gives advice on&nbsp;how to capture branding ad dollars.]]></description>
    <author><![CDATA[Peyman Nilforoush]]></author>
    <authorid><![CDATA[4411]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Nilforoush_Peyman_70x70.JPG]]></image>
    <date><![CDATA[October 25, 2006]]></date>
</item><item>
    <title><![CDATA[What Kind of Ad Network is Right for You?]]></title>
    <link>http://www.imediaconnection.com/content/11775.asp</link>
    <description><![CDATA[Check out our at-a-glance ad network resource to make sure the one you choose will be the best fit for your brand.]]></description>
    <author><![CDATA[Robert Moskowitz]]></author>
    <authorid><![CDATA[3666]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_robert_moskowitz_70x70.gif]]></image>
    <date><![CDATA[October 18, 2006]]></date>
</item><item>
    <title><![CDATA[How to Get Rich Media for Less]]></title>
    <link>http://www.imediaconnection.com/content/11621.asp</link>
    <description><![CDATA[iMedia's senior editor talks with Pirouz Nilforoush, co-CEO, director NetShelter Branded Network, about the company's recent initiatives.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nilforoush_pirouz_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2006]]></date>
</item><item>
    <title><![CDATA[Use a Network to Boost BT Results]]></title>
    <link>http://www.imediaconnection.com/content/11555.asp</link>
    <description><![CDATA[Advertising.com's chief sales and marketing officer provides case studies showing lifts in brand awareness and customer acquisition.]]></description>
    <author><![CDATA[Molly Spilman]]></author>
    <authorid><![CDATA[666]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spillman_mollie_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2006]]></date>
</item><item>
    <title><![CDATA[Brand Marketers Weigh in on Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/11489.asp</link>
    <description><![CDATA[More brands are pro ad networks than against, but they still fear inappropriate placement of their ads.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70(1).jpg]]></image>
    <date><![CDATA[October 04, 2006]]></date>
</item><item>
    <title><![CDATA[A New Spin on Text-Based Advertising]]></title>
    <link>http://www.imediaconnection.com/content/11394.asp</link>
    <description><![CDATA[AdOn Network's CEO offers insight into a hybrid&nbsp;of traditional ad formats.]]></description>
    <author><![CDATA[Chad Little]]></author>
    <authorid><![CDATA[4184]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Llittle_chad_70x70.jpg]]></image>
    <date><![CDATA[September 28, 2006]]></date>
</item><item>
    <title><![CDATA[Take the Risk out of Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/11242.asp</link>
    <description><![CDATA[Undertone Networks' CEO explains how to protect your ads when you buy through an ad network, and notes that you don't have to know the full site list.]]></description>
    <author><![CDATA[Michael Cassidy]]></author>
    <authorid><![CDATA[4109]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cassidy_mike_Intercept_Interactive_70x70.jpg]]></image>
    <date><![CDATA[September 19, 2006]]></date>
</item><item>
    <title><![CDATA[Is Your Brand Safe Online? Find Out!]]></title>
    <link>http://www.imediaconnection.com/content/11145.asp</link>
    <description><![CDATA[Make sure the ad network you use doesn't take your brand into dangerous territory.]]></description>
    <author><![CDATA[Marissa Gluck]]></author>
    <authorid><![CDATA[3855]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gluck_marissa_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2006]]></date>
</item><item>
    <title><![CDATA[Ad Exchanges: Online Inventory's Future?]]></title>
    <link>http://www.imediaconnection.com/content/11046.asp</link>
    <description><![CDATA[Our exec editor sits down with AdECN, Right Media and Federated Media to see how new entities called &quot;ad exchanges&quot; will change how advertisers buy and sell inventory.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[September 06, 2006]]></date>
</item><item>
    <title><![CDATA["The Long Tail" Drives Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/11045.asp</link>
    <description><![CDATA[121Media's senior marketing manager explains how behavioral targeting with social networking, video and a wider range of&nbsp;sites will better reach your audience.&nbsp;]]></description>
    <author><![CDATA[Corey Kronengold]]></author>
    <authorid><![CDATA[4176]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Kronengold_Corey_70x70.jpg]]></image>
    <date><![CDATA[September 05, 2006]]></date>
</item><item>
    <title><![CDATA[Leaping from Carat Fusion to Jumpstart]]></title>
    <link>http://www.imediaconnection.com/content/11004.asp</link>
    <description><![CDATA[John Durham, Jumpstart Interactive's new president of sales and marketing, talks about vertical ad networks, how marketing autos is different, his move from Carat Fusion and more.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_durham_john_70x70.jpg]]></image>
    <date><![CDATA[August 30, 2006]]></date>
</item><item>
    <title><![CDATA[5 Tips for Branding with Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/10986.asp</link>
    <description><![CDATA[Check out this advice to get the most for your brand out of ad networks.]]></description>
    <author><![CDATA[David A. Yovanno]]></author>
    <authorid><![CDATA[521]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yovanno_david_70x70.jpg]]></image>
    <date><![CDATA[August 29, 2006]]></date>
</item><item>
    <title><![CDATA[Improve Your Ad Buy Value]]></title>
    <link>http://www.imediaconnection.com/content/10886.asp</link>
    <description><![CDATA[Advertising.com's chief sales and marketing officer breaks down your media buy numbers, looking at reach and cost.]]></description>
    <author><![CDATA[Mollie Spilman]]></author>
    <authorid><![CDATA[666]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spillman_mollie_70x70.jpg]]></image>
    <date><![CDATA[August 23, 2006]]></date>
</item><item>
    <title><![CDATA[Are Ad Networks & Rep Firms Different?]]></title>
    <link>http://www.imediaconnection.com/content/10870.asp</link>
    <description><![CDATA[The Gorilla Nation president shares seven key considerations when deciding which sort of partner is the right fit for your company.]]></description>
    <author><![CDATA[Brian Fitzgerald]]></author>
    <authorid><![CDATA[1476]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fitzgerald_bryan_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2006]]></date>
</item><item>
    <title><![CDATA[The Future of Local Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/10775.asp</link>
    <description><![CDATA[The CEO of DirectoryM, an online advertising network that caters to the small- to mid-sized business market, offers his thoughts on the future of local ad networks.&nbsp; ]]></description>
    <author><![CDATA[Blair Heavey]]></author>
    <authorid><![CDATA[4122]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/adnetworks_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2006]]></date>
</item><item>
    <title><![CDATA[What to Look for in an Ad Network]]></title>
    <link>http://www.imediaconnection.com/content/10654.asp</link>
    <description><![CDATA[Not all networks are the same. The CEO of Undertone Networks offers this guide for choosing which will work best for your needs.]]></description>
    <author><![CDATA[Mike Cassidy]]></author>
    <authorid><![CDATA[4109]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cassidy_mike_Intercept_Interactive_70x70.jpg]]></image>
    <date><![CDATA[August 08, 2006]]></date>
</item><item>
    <title><![CDATA[Ad Network Tracking]]></title>
    <link>http://www.imediaconnection.com/content/10634.asp</link>
    <description><![CDATA[The CEO of Charlotte's Web Marketing writes about the latest ad network innovation, and about the need for more.]]></description>
    <author><![CDATA[Pam Stein]]></author>
    <authorid><![CDATA[175]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stein_pam_70x70.jpg]]></image>
    <date><![CDATA[August 02, 2006]]></date>
</item><item>
    <title><![CDATA[Cracking the Engagement Code]]></title>
    <link>http://www.imediaconnection.com/content/10518.asp</link>
    <description><![CDATA[Advertising.com's chief sales and marketing officer explains how online advertising networks can provide a platform for measuring, testing, tracking and optimizing advertising toward consumer engagement.]]></description>
    <author><![CDATA[Mollie Spilman]]></author>
    <authorid><![CDATA[666]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spillman_mollie_70x70.jpg]]></image>
    <date><![CDATA[July 26, 2006]]></date>
</item><item>
    <title><![CDATA[Benefits of a Good Affiliate Program]]></title>
    <link>http://www.imediaconnection.com/content/10528.asp</link>
    <description><![CDATA[Marketing Experiments examines how some marketers turn to affiliate programs to replace lost revenues from failing PPC campaigns.]]></description>
    <author><![CDATA[The Marketing Experiments Journal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_marketing_experiments_70x70.gif]]></image>
    <date><![CDATA[July 26, 2006]]></date>
</item><item>
    <title><![CDATA[How to Track an Ad Network Campaign]]></title>
    <link>http://www.imediaconnection.com/content/10418.asp</link>
    <description><![CDATA[Adding one pixel on your landing pages can have a big impact on your ROI when you work with ad networks.]]></description>
    <author><![CDATA[Pam Stein]]></author>
    <authorid><![CDATA[175]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stein_pam_70x70.jpg]]></image>
    <date><![CDATA[July 17, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with Advertising.com's President]]></title>
    <link>http://www.imediaconnection.com/content/10325.asp</link>
    <description><![CDATA[Lynda M. Clarizio speaks with our senior editor about Advertising.com specifically and ad networks generally.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clarizio_lynda_70x70.jpg]]></image>
    <date><![CDATA[July 10, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with Revenue.net's Ryan Berryman]]></title>
    <link>http://www.imediaconnection.com/content/10272.asp</link>
    <description><![CDATA[The VP of corporate strategy and product talks with our senior editor about the ad network landscape, Revenue.net's position in the space, and more.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berryman_ryan_70x70.jpg]]></image>
    <date><![CDATA[July 06, 2006]]></date>
</item><item>
    <title><![CDATA[What Do Advertisers Think of Ad Networks?]]></title>
    <link>http://www.imediaconnection.com/content/10236.asp</link>
    <description><![CDATA[We asked some of our Amelia Island Agency Summit attendees about their usage and opinions of ad networks. Here's what they had to say.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70.jpg]]></image>
    <date><![CDATA[June 29, 2006]]></date>
</item><item>
    <title><![CDATA[Clicks and Branding Success]]></title>
    <link>http://www.imediaconnection.com/content/10086.asp</link>
    <description><![CDATA[Advertising.com's SVP,&nbsp;general manager&nbsp;of advertising sales explains that clicks do measure branding success-- but only in&nbsp;certain instances.]]></description>
    <author><![CDATA[Nada Stirratt]]></author>
    <authorid><![CDATA[173]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stirratt_nada_70x70.jpg]]></image>
    <date><![CDATA[June 20, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with NetShelter's Peyman Nilforoush]]></title>
    <link>http://www.imediaconnection.com/content/9819.asp</link>
    <description><![CDATA[iMedia's&nbsp;executive editor gets the 411 on NetShelter's new Branded Network offering site-specific buys on tech sites.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[June 12, 2006]]></date>
</item><item>
    <title><![CDATA[5 Demographic Targeting Tips]]></title>
    <link>http://www.imediaconnection.com/content/9866.asp</link>
    <description><![CDATA[Learn how to work smarter, not harder, when it comes to getting your ads in front of the right consumers.]]></description>
    <author><![CDATA[Kibibi Springs]]></author>
    <authorid><![CDATA[3902]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_springs_kibibi_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with Accipiter CEO Brian Handly]]></title>
    <link>http://www.imediaconnection.com/content/9745.asp</link>
    <description><![CDATA[iMedia's managing editor sits down with the ad server's CEO to discuss the ad serving space, ad networks and international markets.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_handly_brian_70x70.jpg]]></image>
    <date><![CDATA[May 30, 2006]]></date>
</item><item>
    <title><![CDATA[Holiday Shopping: Start Your Engines]]></title>
    <link>http://www.imediaconnection.com/content/9733.asp</link>
    <description><![CDATA[Advertising.com's SVP and GM of advertising sales gives advice on how to ensure strong holiday retail sales in 2006.]]></description>
    <author><![CDATA[Nada Stirratt]]></author>
    <authorid><![CDATA[173]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stirratt_nada_70x70.jpg]]></image>
    <date><![CDATA[May 24, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with ValueClick's David Yovanno]]></title>
    <link>http://www.imediaconnection.com/content/9627.asp</link>
    <description><![CDATA[The ad network's general manager sits down with our exec editor to talk about the state of the industry, the merger with Fastclick, the human capital problem and more.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yovanno_david_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2006]]></date>
</item><item>
    <title><![CDATA[Are Sub Affiliate Networks Right For You?]]></title>
    <link>http://www.imediaconnection.com/content/9527.asp</link>
    <description><![CDATA[The senior VP of operations for Commission Junction helps you answer that question and provides tips on getting the most out of sub affiliate networks.]]></description>
    <author><![CDATA[Dave Duckwitz]]></author>
    <authorid><![CDATA[601]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_duckwitz_dave_70x70.jpg]]></image>
    <date><![CDATA[May 15, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with Winstar's Adam Guild]]></title>
    <link>http://www.imediaconnection.com/content/9449.asp</link>
    <description><![CDATA[The president and CEO of this site-specific rep firm describes attributes and benefits of this type of ad network.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_guild_adam_70x70.jpg]]></image>
    <date><![CDATA[May 10, 2006]]></date>
</item><item>
    <title><![CDATA[6 Tips for Working with Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/9485.asp</link>
    <description><![CDATA[Maximize what you get out of your ad network buys with these helpful hints. ]]></description>
    <author><![CDATA[Marissa Gluck]]></author>
    <authorid><![CDATA[3855]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gluck_marissa_70x70.jpg]]></image>
    <date><![CDATA[May 08, 2006]]></date>
</item><item>
    <title><![CDATA[Retargeting Saves Money]]></title>
    <link>http://www.imediaconnection.com/content/9434.asp</link>
    <description><![CDATA[Advertising.com's Nada Stirratt explains what retargeting is, why it's good for your marketing budget and how it will boost conversions.]]></description>
    <author><![CDATA[Nada Stirratt]]></author>
    <authorid><![CDATA[173]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stirratt_nada_70x70.jpg]]></image>
    <date><![CDATA[May 03, 2006]]></date>
</item><item>
    <title><![CDATA[The New Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/9223.asp</link>
    <description><![CDATA[iMedia's exec editor chats with Tribal Fusion's Dilip DaSilva about ad network differentiation, reach, capabilities and outlook.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dasilva_dilip_70x70.jpg]]></image>
    <date><![CDATA[April 25, 2006]]></date>
</item><item>
    <title><![CDATA[Five Reasons to Use an Ad Network]]></title>
    <link>http://www.imediaconnection.com/content/9096.asp</link>
    <description><![CDATA[ValueClick Media's general manager shares ways to use ad networks to drive brand marketing results.]]></description>
    <author><![CDATA[David A. Yovanno]]></author>
    <authorid><![CDATA[521]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yovanno_david_70x70.jpg]]></image>
    <date><![CDATA[April 17, 2006]]></date>
</item><item>
    <title><![CDATA[Geotargeting in 10 Minutes]]></title>
    <link>http://www.imediaconnection.com/content/8988.asp</link>
    <description><![CDATA[Want to know how to use an ad network to regionalize your ads? Start here.]]></description>
    <author><![CDATA[Kibibi Springs]]></author>
    <authorid><![CDATA[3902]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_springs_kibibi_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2006]]></date>
</item><item>
    <title><![CDATA[ContextWeb In Context]]></title>
    <link>http://www.imediaconnection.com/content/8935.asp</link>
    <description><![CDATA[iMedia's senior editor talks with ContextWeb's CEO about contextual targeting and the role of ad networks.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Subramanian_Anand_70x70.jpg]]></image>
    <date><![CDATA[April 05, 2006]]></date>
</item><item>
    <title><![CDATA[Sound Advice for Online Ad Buyers]]></title>
    <link>http://www.imediaconnection.com/content/8793.asp</link>
    <description><![CDATA[The president of DRIVEpm listens to his mom, and shares mom-isms on how to get the most from ad networks.]]></description>
    <author><![CDATA[Scott Howe]]></author>
    <authorid><![CDATA[779]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_howe_scott_70.jpg]]></image>
    <date><![CDATA[March 27, 2006]]></date>
</item><item>
    <title><![CDATA[How Ad Networks Aid Branding Efforts]]></title>
    <link>http://www.imediaconnection.com/content/8750.asp</link>
    <description><![CDATA[The SVP, general manager of national sales for Advertising.com explains that networks offer engaging new formats, greater accountability and guaranteed inventory.]]></description>
    <author><![CDATA[Nada Stirrat]]></author>
    <authorid><![CDATA[173]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stirratt_nada_70x70.jpg]]></image>
    <date><![CDATA[March 22, 2006]]></date>
</item><item>
    <title><![CDATA[Ad Networks Crib Sheet part 2]]></title>
    <link>http://www.imediaconnection.com/content/8659.asp</link>
    <description><![CDATA[We review more key players in the ad networks space to help you tell one from another.]]></description>
    <author><![CDATA[Nanette Marcus]]></author>
    <authorid><![CDATA[3228]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pietroforte_nanette_70.jpg]]></image>
    <date><![CDATA[March 15, 2006]]></date>
</item><item>
    <title><![CDATA[24/7's Ari Bluman on Ad Networks in 2006]]></title>
    <link>http://www.imediaconnection.com/content/8638.asp</link>
    <description><![CDATA[The 24/7 Real Media SVP of media and technology chats with our executive editor about the renaissance of ad networks, how to differentiate among them and more.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bluman_ari_70x70.jpg]]></image>
    <date><![CDATA[March 13, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with Vendare's David Burcham]]></title>
    <link>http://www.imediaconnection.com/content/8503.asp</link>
    <description><![CDATA[This executive VP describes differentiating factors between ad networks, and explains how marketers can get the most out of their network partners.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_burcham_david_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2006]]></date>
</item><item>
    <title><![CDATA[Cap with Caution]]></title>
    <link>http://www.imediaconnection.com/content/8413.asp</link>
    <description><![CDATA[The SVP, general manager of national sales for Advertising.com reveals findings from a study that dispute the belief that repetition equals overexposure.]]></description>
    <author><![CDATA[Nada Stirratt]]></author>
    <authorid><![CDATA[173]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stirratt_nada_70x70.jpg]]></image>
    <date><![CDATA[March 01, 2006]]></date>
</item><item>
    <title><![CDATA[Two to Tango: Publishers & Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/8364.asp</link>
    <description><![CDATA[Our experts analyze the relationship between networks and publishers and offer their two cents on making it work.]]></description>
    <author><![CDATA[Sean P. Egen]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[February 20, 2006]]></date>
</item><item>
    <title><![CDATA[How to Express a Network's Value]]></title>
    <link>http://www.imediaconnection.com/content/8304.asp</link>
    <description><![CDATA[A ValueClick SVP says eCPM, not revenue share, is what matters most to publishers.]]></description>
    <author><![CDATA[Jeff Hirsch]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hirsch_jeff_70x70.jpg]]></image>
    <date><![CDATA[February 15, 2006]]></date>
</item><item>
    <title><![CDATA[The Year of Ad Networks?]]></title>
    <link>http://www.imediaconnection.com/content/8217.asp</link>
    <description><![CDATA[Ad network execs explain why networks saw explosive growth in 2005, and predict increased value in 2006.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with BlueLithium's Gurbaksh Chahal]]></title>
    <link>http://www.imediaconnection.com/content/8132.asp</link>
    <description><![CDATA[The ad network head talks about how to make sense of the different kinds of networks, what's coming in 2006 and more.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chahal_gurbaksh_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with Brian Fitzgerald]]></title>
    <link>http://www.imediaconnection.com/content/7941.asp</link>
    <description><![CDATA[Gorilla Nation�s Brian Fitzgerald discusses the state of ad networks with Masha Geller (available as a podcast).]]></description>
    <author><![CDATA[Emma Brownell]]></author>
    <authorid><![CDATA[2409]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fitzgerald_brian_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2006]]></date>
</item><item>
    <title><![CDATA[Ad Networks Crib Sheet]]></title>
    <link>http://www.imediaconnection.com/content/7911.asp</link>
    <description><![CDATA[Can't tell one network from another? Our media strategies editor takes a close look at the key players.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 23, 2006]]></date>
</item><item>
    <title><![CDATA[Ad Networks: An Easy Reach to Rich Media]]></title>
    <link>http://www.imediaconnection.com/content/7851.asp</link>
    <description><![CDATA[Advertising.com's SVP and GM of national sales walks us through how and why to use an ad network for your rich media campaign.]]></description>
    <author><![CDATA[Nada Stirratt]]></author>
    <authorid><![CDATA[173]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stirratt_nada_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with ClickDiario]]></title>
    <link>http://www.imediaconnection.com/content/7793.asp</link>
    <description><![CDATA[How does a Spanish-language ad network differ from its English-language counterparts? Our exec editor chats with ClickDiario VP Jacques Hart.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hart_jacques_70x70.jpg]]></image>
    <date><![CDATA[January 11, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with SpecificMEDIA's Tim Vanderhook]]></title>
    <link>http://www.imediaconnection.com/content/7733.asp</link>
    <description><![CDATA[This ad network CEO talks about why there are so many networks, how to differentiate among them and what companies News Corp. will buy in 2006.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vanderhook_tim_70x70.jpg]]></image>
    <date><![CDATA[January 05, 2006]]></date>
</item><item>
    <title><![CDATA[Ad Networks and Promotional Marketing]]></title>
    <link>http://www.imediaconnection.com/content/7647.asp</link>
    <description><![CDATA[Advertising.com's SVP and GM of national sales shows how you can take your online promotions to the next level.]]></description>
    <author><![CDATA[Nada Stirratt]]></author>
    <authorid><![CDATA[173]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stirratt_nada_70x70.jpg]]></image>
    <date><![CDATA[December 21, 2005]]></date>
</item><item>
    <title><![CDATA[BURST! CEO on Ad Networks (Page 2)]]></title>
    <link>http://www.imediaconnection.com/content/7519.asp</link>
    <description><![CDATA[(Page 2 of 6)]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[December 09, 2005]]></date>
</item><item>
    <title><![CDATA[BURST! CEO Jarvis Coffin on Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/7520.asp</link>
    <description><![CDATA[Coffin sits down with our executive editor to talk about how ad networks are maturing, how they relate to behavioral targeting and more.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jarvis_coffin_70.jpg]]></image>
    <date><![CDATA[December 09, 2005]]></date>
</item><item>
    <title><![CDATA[BURST! CEO on Ad Networks (Page 3)]]></title>
    <link>http://www.imediaconnection.com/content/7518.asp</link>
    <description><![CDATA[(Page 3 of 6)]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[December 09, 2005]]></date>
</item><item>
    <title><![CDATA[Ad Network FAQs]]></title>
    <link>http://www.imediaconnection.com/content/7409.asp</link>
    <description><![CDATA[Recent iMedia articles answer questions about the evolution of ad networks and what benefits they offer marketers.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70.jpg]]></image>
    <date><![CDATA[November 30, 2005]]></date>
</item><item>
    <title><![CDATA[7 Tips for Generating Leads Online]]></title>
    <link>http://www.imediaconnection.com/content/7312.asp</link>
    <description><![CDATA[Generating leads is easy -- generating QUALITY leads is the trick. Advertising.com's SVP and GM of advertiser services provides a seven-step guide.]]></description>
    <author><![CDATA[Nada Stirratt]]></author>
    <authorid><![CDATA[173]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stirratt_nada_70x70.jpg]]></image>
    <date><![CDATA[November 22, 2005]]></date>
</item><item>
    <title><![CDATA[Media Maze: Here We Grow Again]]></title>
    <link>http://www.imediaconnection.com/content/7288.asp</link>
    <description><![CDATA[Our Media Strategies Editor says that there is an inventory crunch coming, and networks might be the way to deal with it. ]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[November 15, 2005]]></date>
</item><item>
    <title><![CDATA[Reaching the Long Tail of the Internet]]></title>
    <link>http://www.imediaconnection.com/content/7204.asp</link>
    <description><![CDATA[Gorilla Nation's Brian Fitzgerald identifies weaknesses in some online ad platforms, and then suggests a one-stop solution: ad networks.]]></description>
    <author><![CDATA[Brian Fitzgerald]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fitzgerald_brian_70x70.jpg]]></image>
    <date><![CDATA[November 09, 2005]]></date>
</item><item>
    <title><![CDATA[8 Tips for Choosing an Ad Network]]></title>
    <link>http://www.imediaconnection.com/content/7096.asp</link>
    <description><![CDATA[Ad networks offer benefits to both publishers and advertisers, but some due diligence should be done before signing on.]]></description>
    <author><![CDATA[Hallie Madeline]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/adnetworks_70x70.jpg]]></image>
    <date><![CDATA[November 01, 2005]]></date>
</item><item>
    <title><![CDATA[The True Dynamics of Online Targeting]]></title>
    <link>http://www.imediaconnection.com/content/7057.asp</link>
    <description><![CDATA[Advertising.com's Jeremy Helfand looks at the nuances of targeting across ad networks and boosting the return on your marketing spend.]]></description>
    <author><![CDATA[Jeremy Helfand]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_helfand_jeremy_70.jpg]]></image>
    <date><![CDATA[October 24, 2005]]></date>
</item><item>
    <title><![CDATA[Inside the Targeting Network]]></title>
    <link>http://www.imediaconnection.com/content/7017.asp</link>
    <description><![CDATA[Curt Viebranz, TACODA's president, discusses the many dimensions of behavioral targeting networks and the implications for marketers and publishers. ]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_viebranz_curt_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2005]]></date>
</item><item>
    <title><![CDATA[New Ad Network Aggregates Athletic Sites]]></title>
    <link>http://www.imediaconnection.com/content/6944.asp</link>
    <description><![CDATA[Learn from Robert Tas why he recently launched Active Athlete Advertising Network and about the demo it serves up for advertisers.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tas_robert_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2005]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: The State of Ad Networks]]></title>
    <link>http://www.imediaconnection.com/content/6911.asp</link>
    <description><![CDATA[TACODA's Dave Morgan and BURST! Media's Jarvis Coffin discuss the equity of today's ad networks and where the space is headed.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[October 06, 2005]]></date>
</item><item>
    <title><![CDATA[Ad Networks Come of Age]]></title>
    <link>http://www.imediaconnection.com/content/6781.asp</link>
    <description><![CDATA[In the first installment of a regular new column, Advertising.com's Jeremy Helfand explains how ad networks have come light years since the early days of remnant inventory.]]></description>
    <author><![CDATA[Jeremy Helfand]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_helfand_jeremy_70.jpg]]></image>
    <date><![CDATA[September 21, 2005]]></date>
</item><item>
    <title><![CDATA[Spyware Q&A with BURST!'s Jarvis Coffin]]></title>
    <link>http://www.imediaconnection.com/content/5013.asp</link>
    <description><![CDATA[Late in 2004, BURST! Media, Inc. ran a banner intended to educate consumers about spyware. Why is it in the interests of an ad network to do this? ]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_burstmedia.jpg]]></image>
    <date><![CDATA[February 03, 2005]]></date>
</item><item>
    <title><![CDATA[Contextual Advertising: A Win/Win/Win]]></title>
    <link>http://www.imediaconnection.com/content/4875.asp</link>
    <description><![CDATA[A new breed of advertising network is developing that benefits advertiser, publisher and consumer.]]></description>
    <author><![CDATA[Gurbaksh Chahal]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_publishing.gif]]></image>
    <date><![CDATA[January 10, 2005]]></date>
</item><item>
    <title><![CDATA[The Ad Network Advantage]]></title>
    <link>http://www.imediaconnection.com/content/4475.asp</link>
    <description><![CDATA[Four reasons ad networks should be included in your media plans.]]></description>
    <author><![CDATA[Julie Jeancolas]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/adnetworks.jpg]]></image>
    <date><![CDATA[October 26, 2004]]></date>
</item><item>
    <title><![CDATA[Ad Networks vs. Ad Servers]]></title>
    <link>http://www.imediaconnection.com/content/3523.asp</link>
    <description><![CDATA[Clearing up confusion over the function of these two industry essentials.]]></description>
    <author><![CDATA[Michael Comins]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/adnetworks.jpg]]></image>
    <date><![CDATA[May 26, 2004]]></date>
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