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 <title>iMedia Connection: Ad Serving - XML for .NET - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
 <image>
  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[3 things every marketer should do now about ad blocking]]></title>
    <link>http://www.imediaconnection.com/content/39792.asp</link>
    <description><![CDATA[With the shift to mobile always increasing, ad blocking has become more and more of an issue. Don't let Apple's announcement throw you for a loop.]]></description>
    <author><![CDATA[Rafael Urbina]]></author>
    <authorid><![CDATA[71501]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Urbina_Rafael_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2016]]></date>
</item><item>
    <title><![CDATA[Don't bet against programmatic]]></title>
    <link>http://www.imediaconnection.com/content/39766.asp</link>
    <description><![CDATA[Advertising must get smarter in order to avoid today's technology. This is how ad blockers will help improve ad experiences.]]></description>
    <author><![CDATA[Joe Speiser]]></author>
    <authorid><![CDATA[71430]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_speiser_joe_70x70.jpg]]></image>
    <date><![CDATA[January 18, 2016]]></date>
</item><item>
    <title><![CDATA[Get creative with hyperlocal targeting]]></title>
    <link>http://www.imediaconnection.com/content/39659.asp</link>
    <description><![CDATA[The introduction of location data for mobile allows advertisers to leverage the always-connected device to better reach customers. Learn to apply hyperlocal to your strategy. ]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[December 14, 2015]]></date>
</item><item>
    <title><![CDATA[Is my ad spend increasing store sales?]]></title>
    <link>http://www.imediaconnection.com/content/39283.asp</link>
    <description><![CDATA[Digital advertising has opened up a whole new world of in-store marketing. Following are five new ways that brands are answering the oldest question in media.]]></description>
    <author><![CDATA[Michael Quinn]]></author>
    <authorid><![CDATA[67586]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_quinn_michael_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2015]]></date>
</item><item>
    <title><![CDATA[Viewability in programmatic media: An honest conversation]]></title>
    <link>http://www.imediaconnection.com/content/39252.asp</link>
    <description><![CDATA[Being able to tout 100 percent viewability does not get you any closer to driving true business outcomes. Here's the discussion we should really be having.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[September 29, 2015]]></date>
</item><item>
    <title><![CDATA[Can advertising ever really be welcome?]]></title>
    <link>http://www.imediaconnection.com/content/39186.asp</link>
    <description><![CDATA[When it comes to consumer trust, digital advertising is in crisis mode. To survive, the industry must make media and creative valuable again. This is how to do it.]]></description>
    <author><![CDATA[Evan Hanlon]]></author>
    <authorid><![CDATA[67757]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Hs_Hanlon_Evan_70x70.jpg]]></image>
    <date><![CDATA[September 11, 2015]]></date>
</item><item>
    <title><![CDATA[The future of mobile: The death of disruption]]></title>
    <link>http://www.imediaconnection.com/content/38968.asp</link>
    <description><![CDATA[Consumers have a lower tolerance for disruption in the mobile environment. Check out the ad serving advances that are enabling more-seamless and contextually integrated experiences. ]]></description>
    <author><![CDATA[Michael Farber]]></author>
    <authorid><![CDATA[67501]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_farber_michael_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2015]]></date>
</item><item>
    <title><![CDATA[True programmatic for publishers: Moving past the waterfall]]></title>
    <link>http://www.imediaconnection.com/content/38832.asp</link>
    <description><![CDATA[Only by accepting a shifting paradigm and embracing new models will publishers realize the benefits of a programmatic landscape. Here's why the waterfall model is past its prime.]]></description>
    <author><![CDATA[Brian Weigel ]]></author>
    <authorid><![CDATA[67239]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weigel_brian_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2015]]></date>
</item><item>
    <title><![CDATA[Viewability: Consider the publisher's perspective]]></title>
    <link>http://www.imediaconnection.com/content/38759.asp</link>
    <description><![CDATA[Although a viewability-centric landscape might bring more advertiser dollars, the impact of the supply-side shift must also be considered. Let's discuss the publisher implications.]]></description>
    <author><![CDATA[Brian Weigel]]></author>
    <authorid><![CDATA[67239]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weigel_brian_70x70.jpg]]></image>
    <date><![CDATA[June 05, 2015]]></date>
</item><item>
    <title><![CDATA[The new programmatic: Customizing the pipes]]></title>
    <link>http://www.imediaconnection.com/content/38683.asp</link>
    <description><![CDATA[The programmatic pipes that control the automated flow of previously unimaginable amounts of digital impressions every day are being customized to serve the specific needs of advertisers and publishers. Here's how.]]></description>
    <author><![CDATA[Jonathan Slavin]]></author>
    <authorid><![CDATA[41870]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Slavin_Jonathan_70x70.jpg]]></image>
    <date><![CDATA[May 29, 2015]]></date>
</item><item>
    <title><![CDATA[A better way for publishers to manage ad inventory]]></title>
    <link>http://www.imediaconnection.com/content/38496.asp</link>
    <description><![CDATA[Do you really understand how publisher ad servers manage programmatic availability of inventory? Probably not. Consider this your complete guide to traditional and new-world configurations.&nbsp; ]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[April 14, 2015]]></date>
</item><item>
    <title><![CDATA[The real reason advertising isn't more relevant]]></title>
    <link>http://www.imediaconnection.com/content/38184.asp</link>
    <description><![CDATA[Driving relevance in advertising through technology is possible, but it's not actually being done. This chicken-and-egg conundrum is why.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[February 16, 2015]]></date>
</item><item>
    <title><![CDATA[The 5 superpowers of banner ads we've overlooked ]]></title>
    <link>http://www.imediaconnection.com/content/38095.asp</link>
    <description><![CDATA[Banner ads have gotten a bad rap over the years -- and it's mostly our own fault. Here is why we should reconsider the industry's favorite scapegoat.]]></description>
    <author><![CDATA[Peter Platt ]]></author>
    <authorid><![CDATA[2327]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_platt_peter_70x70.jpg]]></image>
    <date><![CDATA[February 11, 2015]]></date>
</item><item>
    <title><![CDATA[The many ways people are ignoring your ads]]></title>
    <link>http://www.imediaconnection.com/content/36623.asp</link>
    <description><![CDATA[In the early days, users were more likely to click on the first ad they saw. Today, it takes a much bigger effort from advertisers. Here's why your ads are ignored and what to do about it.]]></description>
    <author><![CDATA[Avi Goldwerger ]]></author>
    <authorid><![CDATA[62308]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Avi_headshot_70x70.jpg]]></image>
    <date><![CDATA[June 04, 2014]]></date>
</item><item>
    <title><![CDATA[Why no one can define "premium" inventory]]></title>
    <link>http://www.imediaconnection.com/content/34369.asp</link>
    <description><![CDATA[Media buyers are sacrificing on quality for the sake of efficiency. Here's why we need to start discussing this problem.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[June 17, 2013]]></date>
</item><item>
    <title><![CDATA[What everyone should know about ad serving]]></title>
    <link>http://www.imediaconnection.com/content/33798.asp</link>
    <description><![CDATA[To make good business decisions, you must understand the details of how ad servers function. Let's take a look at what's happening under the surface.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[March 21, 2013]]></date>
</item><item>
    <title><![CDATA[The 4 biggest myths about programmatic buying]]></title>
    <link>http://www.imediaconnection.com/content/33681.asp</link>
    <description><![CDATA[Online media buying is undergoing a renaissance, but most marketers don't even know it. Here are the most widely believed fallacies regarding programmatic buying.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[March 04, 2013]]></date>
</item><item>
    <title><![CDATA[Ad viewability myths debunked]]></title>
    <link>http://www.imediaconnection.com/content/33524.asp</link>
    <description><![CDATA[Making marketing decisions based on rumor is never a good idea. These are the four key misconceptions plaguing the industry's understanding of viewability. ]]></description>
    <author><![CDATA[David Hahn]]></author>
    <authorid><![CDATA[41505]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hahn_david_70x70.jpg]]></image>
    <date><![CDATA[January 31, 2013]]></date>
</item><item>
    <title><![CDATA[What the heck does "programmatic" mean?]]></title>
    <link>http://www.imediaconnection.com/content/33402.asp</link>
    <description><![CDATA[There's a lot of incorrect information circulating with regard to programmatic media buying and selling. Let's get things straight once and for all.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[January 10, 2013]]></date>
</item><item>
    <title><![CDATA[Why in-view advertising isn't a silver bullet]]></title>
    <link>http://www.imediaconnection.com/content/33234.asp</link>
    <description><![CDATA[When it comes to online ad viewability, there are four major issues that need to be addressed. Here are the main drawbacks of in-view advertising.]]></description>
    <author><![CDATA[Walter Knapp ]]></author>
    <authorid><![CDATA[48793]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Knapp_Walter_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2012]]></date>
</item><item>
    <title><![CDATA[How ad platforms work (and why should you care)]]></title>
    <link>http://www.imediaconnection.com/content/33082.asp</link>
    <description><![CDATA[Almost every startup in the ad platform space has existed at the whim of Google. Here's why those companies are going to start vanishing -- and true innovation will take their place.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[November 08, 2012]]></date>
</item><item>
    <title><![CDATA[Why publishers' ad experiences need to be more flexible]]></title>
    <link>http://www.imediaconnection.com/content/32854.asp</link>
    <description><![CDATA[When new content paradigms are rolled out, new ad frameworks need to be considered as well. Here's how publishers should be thinking about the experiences on their sites. ]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[October 11, 2012]]></date>
</item><item>
    <title><![CDATA[4 ways to waste fewer impressions]]></title>
    <link>http://www.imediaconnection.com/content/32744.asp</link>
    <description><![CDATA[There's no excuse for throwing away money on campaigns with no explicit next step. Here's how to tie your efforts more closely to your results. ]]></description>
    <author><![CDATA[Justin Williams ]]></author>
    <authorid><![CDATA[46655]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_justin_70x70.jpg.jpg]]></image>
    <date><![CDATA[September 24, 2012]]></date>
</item><item>
    <title><![CDATA[The end of traditional retargeting]]></title>
    <link>http://www.imediaconnection.com/content/32734.asp</link>
    <description><![CDATA[With standard retargeting, advertisers can reach a lot of consumers, but the vast majority are not interested in the ad. Here's a new breed of solution that delivers relevant ads to the right consumers.]]></description>
    <author><![CDATA[Eric Porres ]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_porres_eric_70x70.jpg]]></image>
    <date><![CDATA[September 27, 2012]]></date>
</item><item>
    <title><![CDATA[Facebook's Open Graph: 5 things marketers must know]]></title>
    <link>http://www.imediaconnection.com/content/32653.asp</link>
    <description><![CDATA[Open Graph is a formidable force that is changing&nbsp;the way&nbsp;brands and consumers interact. Consider&nbsp;how it will affect your marketing in the immediate future.]]></description>
    <author><![CDATA[Brad Klaus]]></author>
    <authorid><![CDATA[48217]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_klaus_brad_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2012]]></date>
</item><item>
    <title><![CDATA[4 ways brands can leverage video-sharing apps]]></title>
    <link>http://www.imediaconnection.com/content/32567.asp</link>
    <description><![CDATA[Video-sharing apps like Viddy and Socialcam blend social and video to create thoroughly engaging consumer experiences. Here's how to make sure your brand doesn't miss out.]]></description>
    <author><![CDATA[Joseph Deluca ]]></author>
    <authorid><![CDATA[46787]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_deluca_joseph_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2012]]></date>
</item><item>
    <title><![CDATA[How standardization and creativity can co-exist]]></title>
    <link>http://www.imediaconnection.com/content/32560.asp</link>
    <description><![CDATA[The ad format standards that proved so liberating more than a decade ago have become handcuffs for the creative thinkers in our industry. Here's how the two can exist side-by-side.]]></description>
    <author><![CDATA[Martin Betoni ]]></author>
    <authorid><![CDATA[35229]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_betoni_martin_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2012]]></date>
</item><item>
    <title><![CDATA[How Google Shopping can make you more money]]></title>
    <link>http://www.imediaconnection.com/content/32557.asp</link>
    <description><![CDATA[Although free listings are going away, Google Shopping and its new revenue model will be consuming more of the search engine results pages. Here's how to invest wisely in this opportunity.]]></description>
    <author><![CDATA[Michael Griffin ]]></author>
    <authorid><![CDATA[47389]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_griffin_michael_adlucent_70x70.jpg]]></image>
    <date><![CDATA[August 29, 2012]]></date>
</item><item>
    <title><![CDATA[Real-time bidding's effect on analytics ]]></title>
    <link>http://www.imediaconnection.com/content/32399.asp</link>
    <description><![CDATA[The rapid rise of RTB has moved the intent of online advertising analytics and metrics. Read about the pros and cons and how it impacts your business.]]></description>
    <author><![CDATA[Bryan St. John]]></author>
    <authorid><![CDATA[47170]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_st.john_bryan_70x70.jpg]]></image>
    <date><![CDATA[August 09, 2012]]></date>
</item><item>
    <title><![CDATA[Hot new ways CPG marketers can engage via mobile]]></title>
    <link>http://www.imediaconnection.com/content/32355.asp</link>
    <description><![CDATA[Today's mobile media offers exciting new methods for CPG brands to reach their targeted consumers.&nbsp;Here's how&nbsp;to capitalize on mobile advertising by maximizing consumer engagement.]]></description>
    <author><![CDATA[Diane Rinaldo ]]></author>
    <authorid><![CDATA[47084]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Rinaldo_Diane_70x70.jpg.jpg]]></image>
    <date><![CDATA[August 06, 2012]]></date>
</item><item>
    <title><![CDATA[Why audience targeting isn't enough]]></title>
    <link>http://www.imediaconnection.com/content/32299.asp</link>
    <description><![CDATA[Your message might not get across to your audience if it's communicated in the wrong environment. Consider these three key factors when trying to make your message as impactful as possible.]]></description>
    <author><![CDATA[Anita Pollert ]]></author>
    <authorid><![CDATA[46947]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pollert_anita_70x70.jpg]]></image>
    <date><![CDATA[July 24, 2012]]></date>
</item><item>
    <title><![CDATA[Brands that failed with gamification]]></title>
    <link>http://www.imediaconnection.com/content/32280.asp</link>
    <description><![CDATA[Gamification is a powerful tool, but it isn't a magic bullet. See why even big brands like Zappos, Google, and Marriott haven't figured it out yet.]]></description>
    <author><![CDATA[Adam Kleinberg ]]></author>
    <authorid><![CDATA[12119]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/kleinberg_adam_70x70.jpg]]></image>
    <date><![CDATA[July 23, 2012]]></date>
</item><item>
    <title><![CDATA[How real-time bidding works]]></title>
    <link>http://www.imediaconnection.com/content/32274.asp</link>
    <description><![CDATA[The real-time bidding ecosystem is still fairly new, and many marketers are confused about how all the different parts fit together. Let's follow the participants from start to finish.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[July 19, 2012]]></date>
</item><item>
    <title><![CDATA[3 signs that RTB is maturing]]></title>
    <link>http://www.imediaconnection.com/content/32213.asp</link>
    <description><![CDATA[Real-time bidding took the online display ecosystem by storm when it emerged just a few years ago. Read about how recent growth has made it better than ever.]]></description>
    <author><![CDATA[Alex White]]></author>
    <authorid><![CDATA[38043]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_White_Alex_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2012]]></date>
</item><item>
    <title><![CDATA[The Digital Dispatch]]></title>
    <link>http://www.imediaconnection.com/content/32212.asp</link>
    <description><![CDATA[StumbleUpon hires Cody Simms as VP of product, Crunch Brand Communications changes its name, and Marketfish launches a new conversion tracking feature.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stumble_70x70.jpg.jpg]]></image>
    <date><![CDATA[July 05, 2012]]></date>
</item><item>
    <title><![CDATA[Is display really dead?]]></title>
    <link>http://www.imediaconnection.com/content/32211.asp</link>
    <description><![CDATA[If the banner is finally defunct, what's the next phase of digital marketing? Read about why the answer depends largely on business objective, and see where you fall.]]></description>
    <author><![CDATA[Jason Crawford]]></author>
    <authorid><![CDATA[46774]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Crawford_Jason_70x70.jpg.jpg]]></image>
    <date><![CDATA[July 09, 2012]]></date>
</item><item>
    <title><![CDATA[Why our price obsession is strangling display advertising]]></title>
    <link>http://www.imediaconnection.com/content/32133.asp</link>
    <description><![CDATA[Buyers fixated on getting the best deal on display are ignoring the innovation of new-generation publishers. Here's why paying more for display inventory is well worth it.]]></description>
    <author><![CDATA[Chris Cunningham ]]></author>
    <authorid><![CDATA[2209]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Cunningham_Chris_70x70.jpg.jpg]]></image>
    <date><![CDATA[June 27, 2012]]></date>
</item><item>
    <title><![CDATA[How will DoubleClick stack up?]]></title>
    <link>http://www.imediaconnection.com/content/32001.asp</link>
    <description><![CDATA[Yesterday, Google announced its commitment to going full-bore into the stack wars with the biggest upgrade in DoubleClick's history. Here's the inside scoop on what this means for advertisers.]]></description>
    <author><![CDATA[Rebecca Lieb]]></author>
    <authorid><![CDATA[37709]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lieb_rebecca_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2012]]></date>
</item><item>
    <title><![CDATA[How to lower your CPA]]></title>
    <link>http://www.imediaconnection.com/content/31941.asp</link>
    <description><![CDATA[Search marketing is a powerful tool, but it comes with some problems. Here's how to combine search with display to make informed decisions, increase sales, and lower your overall CPA.]]></description>
    <author><![CDATA[Marc Poirier ]]></author>
    <authorid><![CDATA[41898]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Poirier_Marc_70x70.jpg.png]]></image>
    <date><![CDATA[June 08, 2012]]></date>
</item><item>
    <title><![CDATA[How to make the most of the new ad creative formats]]></title>
    <link>http://www.imediaconnection.com/content/31814.asp</link>
    <description><![CDATA[The IAB has finally released new creative standards for the first time in a decade. Here's what media buyers and publishers need to do now.]]></description>
    <author><![CDATA[Eric Picard ]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2012]]></date>
</item><item>
    <title><![CDATA[How to simplify the display landscape ]]></title>
    <link>http://www.imediaconnection.com/content/31665.asp</link>
    <description><![CDATA[Trying to understand the broad categories of services and providers in the display market can be overwhelming for marketers. Here's a tool that makes the space -- and the opportunities -- a lot clearer for brands.]]></description>
    <author><![CDATA[David A Yovanno]]></author>
    <authorid><![CDATA[521]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yovanno_david_70x70.jpg]]></image>
    <date><![CDATA[May 03, 2012]]></date>
</item><item>
    <title><![CDATA[A guide to IAB's new standard ad units]]></title>
    <link>http://www.imediaconnection.com/content/31499.asp</link>
    <description><![CDATA[Despite enormous advances in ad technology, the industry still uses outdated display ad units. Here are the new IAB standard ad units to maximize rich engagement on your site.]]></description>
    <author><![CDATA[Peter Minnium ]]></author>
    <authorid><![CDATA[45687]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Minnium_Peter_70x70.jpg]]></image>
    <date><![CDATA[April 16, 2012]]></date>
</item><item>
    <title><![CDATA[5 reasons why the banner will outlive us all ]]></title>
    <link>http://www.imediaconnection.com/content/31364.asp</link>
    <description><![CDATA[It's fashionable to criticize banners and predict their imminent demise, but here's why they'll be around to shovel dirt onto our coffins.]]></description>
    <author><![CDATA[Jim Nichols]]></author>
    <authorid><![CDATA[5478]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nichols_jim_70new(1).jpg]]></image>
    <date><![CDATA[April 02, 2012]]></date>
</item><item>
    <title><![CDATA[How to get conversational with display ads]]></title>
    <link>http://www.imediaconnection.com/content/31334.asp</link>
    <description><![CDATA[If you want to bring the brand closer to the consumer, social is not always the answer. Here's how to create a rich and meaningful conversation with display advertising.]]></description>
    <author><![CDATA[Judy Gern]]></author>
    <authorid><![CDATA[45353]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Gern_Judy_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2012]]></date>
</item><item>
    <title><![CDATA[7 stellar creative ideas for display ads]]></title>
    <link>http://www.imediaconnection.com/content/31214.asp</link>
    <description><![CDATA[Are you looking to drive engagement and improve user experience online? Here are the keystone creative ideas that can help make your display ads truly memorable.]]></description>
    <author><![CDATA[Michael Tuminello]]></author>
    <authorid><![CDATA[44759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tuminello_Michael_70x70.jpg]]></image>
    <date><![CDATA[March 14, 2012]]></date>
</item><item>
    <title><![CDATA[5 ad formats that will boost your brand]]></title>
    <link>http://www.imediaconnection.com/content/31026.asp</link>
    <description><![CDATA[You're ready to reveal your campaign to the world, but you're just not sure where to showcase your creative brilliance. Here are the ad formats that create powerful online branding experiences and generate the highest user engagement.]]></description>
    <author><![CDATA[Michael Tuminello ]]></author>
    <authorid><![CDATA[44759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Tuminello_Michael_70x70.jpg]]></image>
    <date><![CDATA[February 22, 2012]]></date>
</item><item>
    <title><![CDATA[How to avoid negative ad placement]]></title>
    <link>http://www.imediaconnection.com/content/30878.asp</link>
    <description><![CDATA[When ads appear next to inappropriate content, the intended message is lost and the brand's safety is compromised. Here's how to properly place your ads to maintain brand reputation.]]></description>
    <author><![CDATA[Tony Salyer]]></author>
    <authorid><![CDATA[44609]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_salyer_tony_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2012]]></date>
</item><item>
    <title><![CDATA[Why publishers should stop selling remnant inventory]]></title>
    <link>http://www.imediaconnection.com/content/30674.asp</link>
    <description><![CDATA[The way publishers monetize their sites has evolved to a point where a lot of energy is expended on work that doesn't pay off. Find out how some are adapting.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Networks]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2011]]></date>
</item><item>
    <title><![CDATA[6 creative display ads that will inspire you ]]></title>
    <link>http://www.imediaconnection.com/content/30656.asp</link>
    <description><![CDATA[Significant resources, energy, and attention should be given to the creative execution of your online ads. Here are six examples of advertisers that have done just that.]]></description>
    <author><![CDATA[Ariel Geifman]]></author>
    <authorid><![CDATA[27016]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_geifman_ariel_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2011]]></date>
</item><item>
    <title><![CDATA[Why the display ecosystem might implode]]></title>
    <link>http://www.imediaconnection.com/content/30465.asp</link>
    <description><![CDATA[In order to survive, display must improve its creative formats and adopt traditional media metrics like gross rating points. Find out how this can be done.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[November 10, 2011]]></date>
</item><item>
    <title><![CDATA[How to ensure your ad is truly seen]]></title>
    <link>http://www.imediaconnection.com/content/30388.asp</link>
    <description><![CDATA[Your ad might be above the fold, but it is not necessarily being seen. Learn how to measure your ad's true "viewability."]]></description>
    <author><![CDATA[David Hahn]]></author>
    <authorid><![CDATA[41505]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hahn_david_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2011]]></date>
</item><item>
    <title><![CDATA[3 ways the display industry must change -- or else ]]></title>
    <link>http://www.imediaconnection.com/content/30272.asp</link>
    <description><![CDATA[The process of buying and selling online inventory needs to undergo a radical transformation if the space is going to continue to grow. Here are three ways our industry can get back on its feet.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2011]]></date>
</item><item>
    <title><![CDATA[The 5 most memorable banner ads]]></title>
    <link>http://www.imediaconnection.com/content/30184.asp</link>
    <description><![CDATA[The world of banner ads isn't always bland. Check out this review of the best digital advertisements to date, and how they've influenced our industry.]]></description>
    <author><![CDATA[Martin Betoni]]></author>
    <authorid><![CDATA[35229]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_betoni_martin_70x70.jpg]]></image>
    <date><![CDATA[October 10, 2011]]></date>
</item><item>
    <title><![CDATA[The ad exchange revolution: Crucial insights]]></title>
    <link>http://www.imediaconnection.com/content/30180.asp</link>
    <description><![CDATA[Have the promises of ad exchanges been fulfilled or is there still more work to do? Let's see what three experts have to say.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70(1).jpg]]></image>
    <date><![CDATA[October 06, 2011]]></date>
</item><item>
    <title><![CDATA[6 ways to optimize your marketing portfolio  ]]></title>
    <link>http://www.imediaconnection.com/content/30058.asp</link>
    <description><![CDATA[Finding the value of each of your marketing channels can be a tough task. Check out how these quick steps can lead to a perfectly manageable marketing program.&nbsp; ]]></description>
    <author><![CDATA[Manu Mathew ]]></author>
    <authorid><![CDATA[17989]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mathew_manu_70x70.jpg]]></image>
    <date><![CDATA[September 22, 2011]]></date>
</item><item>
    <title><![CDATA[7 ways to create display ads that get noticed]]></title>
    <link>http://www.imediaconnection.com/content/29747.asp</link>
    <description><![CDATA[Nobody pays attention to online ads, right? Wrong. Some ads do stand out. Consider these examples that enticed people to laugh, play, and enjoy.]]></description>
    <author><![CDATA[Ariel Geifman]]></author>
    <authorid><![CDATA[27016]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_geifman_ariel_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2011]]></date>
</item><item>
    <title><![CDATA[3 ways to increase ad engagement, conversions, and ROI]]></title>
    <link>http://www.imediaconnection.com/content/29235.asp</link>
    <description><![CDATA[As an industry, online display has gone backward, not forward. Here's how to get back on track and improve your advertising performance.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[June 09, 2011]]></date>
</item><item>
    <title><![CDATA[Getting the most from creative optimization tools ]]></title>
    <link>http://www.imediaconnection.com/content/29054.asp</link>
    <description><![CDATA[Successful ad optimization programs can streamline a brand's online presence with great precision. Learn what you need to do to get the same results.]]></description>
    <author><![CDATA[Yael Avidan ]]></author>
    <authorid><![CDATA[38542]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_avidan_yael_70.JPG]]></image>
    <date><![CDATA[May 20, 2011]]></date>
</item><item>
    <title><![CDATA[Ad optimization: A checklist for success ]]></title>
    <link>http://www.imediaconnection.com/content/28642.asp</link>
    <description><![CDATA[If the click is dead, brand ad optimization is ready to rise from its ashes. But before you start working with this metric, make sure you are aware of these key considerations. ]]></description>
    <author><![CDATA[Marc Ryan ]]></author>
    <authorid><![CDATA[206]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_marc_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2011]]></date>
</item><item>
    <title><![CDATA[A simple guide to how ad exchanges work]]></title>
    <link>http://www.imediaconnection.com/content/28506.asp</link>
    <description><![CDATA[No matter how appealing ad exchange buying is becoming, there is still some mystery as to how the technology actually works. Here's an overview that will lend some clarity to the process.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2011]]></date>
</item><item>
    <title><![CDATA[3 steps to salvaging the online display industry]]></title>
    <link>http://www.imediaconnection.com/content/28448.asp</link>
    <description><![CDATA[Early decisions made about ad serving technology are causing major problems in the display industry. Here's how we can dig ourselves out of the pit.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[February 10, 2011]]></date>
</item><item>
    <title><![CDATA[5 ad operations tips for the year ahead]]></title>
    <link>http://www.imediaconnection.com/content/28445.asp</link>
    <description><![CDATA[In the calm before the next big ad ops storm, now is a&nbsp;good time to evaluate your performance, processes, and practices, keeping these key ideas for greater success in mind. ]]></description>
    <author><![CDATA[Aashay Paradkar]]></author>
    <authorid><![CDATA[36424]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_paradkar_aashay_70.jpg]]></image>
    <date><![CDATA[February 08, 2011]]></date>
</item><item>
    <title><![CDATA[6 ways to put DSPs to the test ]]></title>
    <link>http://www.imediaconnection.com/content/28274.asp</link>
    <description><![CDATA[A good DSP can deliver innovative and game-changing results, but not all are created equal. A DSP "bake-off" can cut through the hype to isolate the one with the strongest assets and capabilities. Follow these guidelines. ]]></description>
    <author><![CDATA[Ari Buchalter]]></author>
    <authorid><![CDATA[ 36202]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_buchalter_ari_70.jpg]]></image>
    <date><![CDATA[January 07, 2011]]></date>
</item><item>
    <title><![CDATA[Key tips for better ad control]]></title>
    <link>http://www.imediaconnection.com/content/28254.asp</link>
    <description><![CDATA[Can you guarantee your ads are safe? Here are the aspects of media verification that advertisers should be familiar with.]]></description>
    <author><![CDATA[Oren Netzer]]></author>
    <authorid><![CDATA[16636]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_netzer_oren_70.jpg]]></image>
    <date><![CDATA[January 10, 2011]]></date>
</item><item>
    <title><![CDATA[A look at the ad servers of the future]]></title>
    <link>http://www.imediaconnection.com/content/28193.asp</link>
    <description><![CDATA[As we enter a new era of display advertising, ad servers must evolve. Here's how they must continue to adapt, innovate, inspire, and go beyond their existing services.]]></description>
    <author><![CDATA[Ross McNab]]></author>
    <authorid><![CDATA[6396]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcnab_ross_70x70.png]]></image>
    <date><![CDATA[December 15, 2010]]></date>
</item><item>
    <title><![CDATA[5 tips for preventing malvertising]]></title>
    <link>http://www.imediaconnection.com/content/28119.asp</link>
    <description><![CDATA[Keeping your site secure is a must. Here's how to keep malware from scaring off your users.]]></description>
    <author><![CDATA[Summer Koide]]></author>
    <authorid><![CDATA[10545]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_koide_summer_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2010]]></date>
</item><item>
    <title><![CDATA[7 things you didn't know display ads could do ]]></title>
    <link>http://www.imediaconnection.com/content/28088.asp</link>
    <description><![CDATA[More informed advertising will be the trend that trumps all trends in 2011. Let's explore the elements that are driving this enhanced advertising intelligence.]]></description>
    <author><![CDATA[Cat Spurway]]></author>
    <authorid><![CDATA[3870]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_spurway_catherine_70x70.jpg]]></image>
    <date><![CDATA[November 24, 2010]]></date>
</item><item>
    <title><![CDATA[How to make sure your rich media ad is performing]]></title>
    <link>http://www.imediaconnection.com/content/27966.asp</link>
    <description><![CDATA[Key performance indicators help you assess the effectiveness of your campaign, but do you know enough about the basics to select the measurements that truly matter? Read on to find out.]]></description>
    <author><![CDATA[Mini Guruswamy]]></author>
    <authorid><![CDATA[10594]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_guruswamy_mini_70x70.jpg]]></image>
    <date><![CDATA[November 02, 2010]]></date>
</item><item>
    <title><![CDATA[Is your agency ready for HTML5 ads? ]]></title>
    <link>http://www.imediaconnection.com/content/27903.asp</link>
    <description><![CDATA[The first big wave of HTML5 buzz has washed over us -- and it's left confusion in its wake. Read on to see how your marketing strategy needs to shift. ]]></description>
    <author><![CDATA[Carnet Williams]]></author>
    <authorid><![CDATA[20686]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_carnet_70x70.jpg]]></image>
    <date><![CDATA[October 29, 2010]]></date>
</item><item>
    <title><![CDATA[How to get video viewers to watch the ads]]></title>
    <link>http://www.imediaconnection.com/content/27899.asp</link>
    <description><![CDATA[In today's New Media Minute, Daisy Whitney looks at some new data from HealthiNation that suggests viewers are twice as likely to finish watching an ad if it is placed after the content.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[October 25, 2010]]></date>
</item><item>
    <title><![CDATA[Don't let online be stifled by public demand]]></title>
    <link>http://www.imediaconnection.com/content/27849.asp</link>
    <description><![CDATA[Don't think that privacy issues will go away if you ignore them. See what aggressive actions digital pros must take to ensure that the industry maintains consumer trust and sustained growth.]]></description>
    <author><![CDATA[Xuhui Shao]]></author>
    <authorid><![CDATA[34309]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_shao_xuhui_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2010]]></date>
</item><item>
    <title><![CDATA[Lies about ROI and how to spot them ]]></title>
    <link>http://www.imediaconnection.com/content/27771.asp</link>
    <description><![CDATA[We love digital because it is measureable. But what if your measurements don't mean what you think they mean? Let's investigate several common misconceptions.]]></description>
    <author><![CDATA[Karen Macumber]]></author>
    <authorid><![CDATA[25625]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_macumber_karen_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2010]]></date>
</item><item>
    <title><![CDATA[The top 3 ad trafficker's dilemmas and how to survive them]]></title>
    <link>http://www.imediaconnection.com/content/27689.asp</link>
    <description><![CDATA[Ad operations can be a mixed bag of customer service, media planning, and project management. Here's how to survive some of the toughest -- and most frequent -- problems that arise.]]></description>
    <author><![CDATA[Derrick Hoang]]></author>
    <authorid><![CDATA[33963]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hoang_derrick_70x70.jpg]]></image>
    <date><![CDATA[October 08, 2010]]></date>
</item><item>
    <title><![CDATA[4 tips for preventing click fraud]]></title>
    <link>http://www.imediaconnection.com/content/27509.asp</link>
    <description><![CDATA[Some sources have reported that click fraud is on the rise. But before you panic, let's define the term and discuss how to prevent it. ]]></description>
    <author><![CDATA[Rich Kahn]]></author>
    <authorid><![CDATA[33429]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kahn_rich_withborder_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2010]]></date>
</item><item>
    <title><![CDATA[Building trust with ad verification systems]]></title>
    <link>http://www.imediaconnection.com/content/27395.asp</link>
    <description><![CDATA[Are your ads running in the right spots, delivered to the right audience, and placed to your specifications? See how&nbsp;these verification companies can help you eliminate the biggest ad serving glitches.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[August 16, 2010]]></date>
</item><item>
    <title><![CDATA[Your checklist for campaigns on premium sites]]></title>
    <link>http://www.imediaconnection.com/content/27028.asp</link>
    <description><![CDATA[Looking to harness the power of consumers on premium content sites? Check out these keys for a successful brand display program.]]></description>
    <author><![CDATA[Mike Dodge]]></author>
    <authorid><![CDATA[15645]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dodge_mike_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2010]]></date>
</item><item>
    <title><![CDATA[6 display ads people loved ]]></title>
    <link>http://www.imediaconnection.com/content/26958.asp</link>
    <description><![CDATA[A little serendipity can go a long way for online ads. Check out these pieces of creative designed to delight the users who stumble across them.]]></description>
    <author><![CDATA[Ariel Geifman]]></author>
    <authorid><![CDATA[27016]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_geifman_ariel_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2010]]></date>
</item><item>
    <title><![CDATA[Dead internet ideas: Advertising and editorial separation]]></title>
    <link>http://www.imediaconnection.com/content/26910.asp</link>
    <description><![CDATA[Interactive marketing is full of traditional concepts that are no longer practical. At the iMedia Agency Summit, Doug Weaver outlined a dozen ideas currently killing imagination.]]></description>
    <author><![CDATA[Doug Weaver]]></author>
    <authorid><![CDATA[120]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_weaver_doug_70x70(1).jpg]]></image>
    <date><![CDATA[June 07, 2010]]></date>
</item><item>
    <title><![CDATA[Dynamic creative: A recipe for relevant ads]]></title>
    <link>http://www.imediaconnection.com/content/26792.asp</link>
    <description><![CDATA[Creative optimization technology lets marketers test the right combination of messaging components to serve customized ads, on the fly. Take a look at how it works, and meet the key players.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[May 24, 2010]]></date>
</item><item>
    <title><![CDATA[A quick guide to demand-side platforms]]></title>
    <link>http://www.imediaconnection.com/content/26711.asp</link>
    <description><![CDATA[Demand-side platforms are becoming increasingly popular for centralizing multiple ad exchange accounts. Here's a brief explanation, along with four of the top providers.]]></description>
    <author><![CDATA[Josh Dreller]]></author>
    <authorid><![CDATA[15818]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dreller_josh_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2010]]></date>
</item><item>
    <title><![CDATA[Ad visibility: Putting performance into sharper view]]></title>
    <link>http://www.imediaconnection.com/content/26654.asp</link>
    <description><![CDATA[With a more complete picture of ad performance at the execution level,&nbsp;we can better qualify each impression and achieve a better ROI. Here are a few considerations to bring that picture into focus.]]></description>
    <author><![CDATA[Michael Griffin]]></author>
    <authorid><![CDATA[380]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_griffin_michael_70x70.jpg]]></image>
    <date><![CDATA[May 04, 2010]]></date>
</item><item>
    <title><![CDATA[8 ways you're being cheated on display ads ]]></title>
    <link>http://www.imediaconnection.com/content/26329.asp</link>
    <description><![CDATA[Are your display ads really doing what you think they're doing? Learn how to prevent these common problems that plague campaigns.]]></description>
    <author><![CDATA[Jim Ewel]]></author>
    <authorid><![CDATA[29617]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ewel_jim_70x70.jpg]]></image>
    <date><![CDATA[March 29, 2010]]></date>
</item><item>
    <title><![CDATA[Is an ad exchange right for you?]]></title>
    <link>http://www.imediaconnection.com/content/26307.asp</link>
    <description><![CDATA[With all of the available display ad solutions, it's difficult to decide which is best for your brand. See what you get -- and what you sacrifice -- by buying on an ad exchange.]]></description>
    <author><![CDATA[Tim Surowiecki]]></author>
    <authorid><![CDATA[26150]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_surowiecki_tim_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2010]]></date>
</item><item>
    <title><![CDATA[A guide to the future of ad serving]]></title>
    <link>http://www.imediaconnection.com/content/25973.asp</link>
    <description><![CDATA[Little has changed in the ad serving industry over the past decade, but that's not necessarily a good thing. Here's what needs to be done and where the marketplace is headed.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2010]]></date>
</item><item>
    <title><![CDATA[Learn to flex your rich media muscle]]></title>
    <link>http://www.imediaconnection.com/content/25537.asp</link>
    <description><![CDATA[Rich media ads have several benefits over standard media or simple Flash, but you may not be taking advantage. Ask yourself these questions to get the most from your media.]]></description>
    <author><![CDATA[Mim Gamiet]]></author>
    <authorid><![CDATA[26613]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gamiet_mim_70x70.jpg]]></image>
    <date><![CDATA[January 08, 2010]]></date>
</item><item>
    <title><![CDATA[A scalable strategy to reach "non-searchers"]]></title>
    <link>http://www.imediaconnection.com/content/25102.asp</link>
    <description><![CDATA[To achieve true campaign scale, it's important to round out your CPC-based search plans with other forms of performance advertising. Take a look at a potential alternative.]]></description>
    <author><![CDATA[Zephrin Lasker]]></author>
    <authorid><![CDATA[16458]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lasker_zephrin_70x70.jpg]]></image>
    <date><![CDATA[November 16, 2009]]></date>
</item><item>
    <title><![CDATA[Makeover tips for your online display strategy]]></title>
    <link>http://www.imediaconnection.com/content/24887.asp</link>
    <description><![CDATA[Looking to maximize online advertising returns? Consider these suggestions for updating your display advertising strategies.]]></description>
    <author><![CDATA[Rebecca Bell Ellis]]></author>
    <authorid><![CDATA[22323]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Rebecca_Ellis_70x70.jpg]]></image>
    <date><![CDATA[November 04, 2009]]></date>
</item><item>
    <title><![CDATA[Vital questions to ask when choosing a PPC agency]]></title>
    <link>http://www.imediaconnection.com/content/24629.asp</link>
    <description><![CDATA[Finding a PPC firm that will complement and help your business is a difficult and important task. Consider these five vital issues before you start your search.]]></description>
    <author><![CDATA[Brian Easter ]]></author>
    <authorid><![CDATA[4160]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_easter_brian_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2009]]></date>
</item><item>
    <title><![CDATA[The law that might kill affiliate marketing]]></title>
    <link>http://www.imediaconnection.com/content/24011.asp</link>
    <description><![CDATA[Will North Carolina's decision on taxing digital transactions signal the end of publisher-retailer partnerships? See how one state's&nbsp;stance could have national implications.]]></description>
    <author><![CDATA[Smokey Burns]]></author>
    <authorid><![CDATA[22587]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_burns_smokey_70x70.jpg]]></image>
    <date><![CDATA[August 14, 2009]]></date>
</item><item>
    <title><![CDATA[The quickest path to wasted impressions]]></title>
    <link>http://www.imediaconnection.com/content/23987.asp</link>
    <description><![CDATA[Contrary to popular belief, scale is not the solution to boosting your marketing results. Here's why going deep with campaigns will ultimately be more rewarding than "scalejacking."]]></description>
    <author><![CDATA[Chad Little ]]></author>
    <authorid><![CDATA[4184]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_little_chad_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2009]]></date>
</item><item>
    <title><![CDATA[How transparency might save display ads ]]></title>
    <link>http://www.imediaconnection.com/content/22522.asp</link>
    <description><![CDATA[Despite the growing pressure to lower prices, publishers need to&nbsp;establish the true value of their ads and stick to those prices to enable media buyers to purchase in confidence. ]]></description>
    <author><![CDATA[Larry Allen]]></author>
    <authorid><![CDATA[3189]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_larry_allen_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2009]]></date>
</item><item>
    <title><![CDATA[Why online creative stinks so badly]]></title>
    <link>http://www.imediaconnection.com/content/22281.asp</link>
    <description><![CDATA[Marketers today are not taking full advantage of the capabilities of the display ad medium. Here are the fundamental problems and how they can be resolved. ]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[March 11, 2009]]></date>
</item><item>
    <title><![CDATA[Beware the slippery slope of DR ads ]]></title>
    <link>http://www.imediaconnection.com/content/21384.asp</link>
    <description><![CDATA[Although it's easier to justify DR budgets in a down economy, be wary. Bowing to economic pressure could negatively affect high-value inventory and, thus, the future of online advertising.]]></description>
    <author><![CDATA[Eric Picard]]></author>
    <authorid><![CDATA[887]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_picard_eric_70x70.jpg]]></image>
    <date><![CDATA[December 10, 2008]]></date>
</item><item>
    <title><![CDATA[Is your banner ad about to get "squished"?]]></title>
    <link>http://www.imediaconnection.com/content/21313.asp</link>
    <description><![CDATA[Banner ads that aren't differentiated across a market are falling victim to slim margins and little branding impact. Find out how you can avoid this engagement trap as the industry moves in a new direction. ]]></description>
    <author><![CDATA[Trevor Wright]]></author>
    <authorid><![CDATA[17103]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wright_trevor_70x70.jpg]]></image>
    <date><![CDATA[December 05, 2008]]></date>
</item><item>
    <title><![CDATA[Click fraud's corrupting influence on digital's success]]></title>
    <link>http://www.imediaconnection.com/content/20979.asp</link>
    <description><![CDATA[Has pay-per-click put the digital advertising industry in jeopardy? Depending on how much of that traffic comes from things like botnets, it's a poor measure of success. Here's why.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 30, 2008]]></date>
</item><item>
    <title><![CDATA[Protecting digital budgets during a downturn]]></title>
    <link>http://www.imediaconnection.com/content/20836.asp</link>
    <description><![CDATA[What strategic moves will help digital preserve (or even increase) market share during a recession? Underscore Marketing's president postulates.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 16, 2008]]></date>
</item><item>
    <title><![CDATA[4 obstacles limiting growth in display ]]></title>
    <link>http://www.imediaconnection.com/content/20812.asp</link>
    <description><![CDATA[The growth of digital display is being held back. Here's what needs to happen if the industry wants to open the floodgates.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 15, 2008]]></date>
</item><item>
    <title><![CDATA[3 publisher tools that need to die]]></title>
    <link>http://www.imediaconnection.com/content/20797.asp</link>
    <description><![CDATA[The media audience isn't the only thing that's fragmenting&nbsp;-- your operations technologies are too. See how adopting a unified approach can help make you more responsive to clients' advertising needs.]]></description>
    <author><![CDATA[Mike Hard]]></author>
    <authorid><![CDATA[13755]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hard_mike_70x70.jpg]]></image>
    <date><![CDATA[October 14, 2008]]></date>
</item><item>
    <title><![CDATA[10 tips for hitting the interaction jackpot]]></title>
    <link>http://www.imediaconnection.com/content/20506.asp</link>
    <description><![CDATA[Your video banners need to stir a user's curiosity, not send them running for the hills. Here's a guide for creating ads that scream to be clicked.]]></description>
    <author><![CDATA[Jessica Kizorek]]></author>
    <authorid><![CDATA[13820]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kizorek_jessica_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2008]]></date>
</item><item>
    <title><![CDATA[Will anonymous surfing set marketers back? ]]></title>
    <link>http://www.imediaconnection.com/content/20441.asp</link>
    <description><![CDATA[Once again, the release of a new browser heralds the arrival of anonymous, cookie-free web surfing. What can marketers do to keep their online ad campaigns from going haywire?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[September 04, 2008]]></date>
</item><item>
    <title><![CDATA[5 ad operations disasters ]]></title>
    <link>http://www.imediaconnection.com/content/20428.asp</link>
    <description><![CDATA[There's no such thing as smooth sailing when it comes to ad operations, but you can head for calmer waters by preparing for these common obstacles.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[September 03, 2008]]></date>
</item><item>
    <title><![CDATA[3 big changes at Google, flying dwarfs from Paris Hilton]]></title>
    <link>http://www.imediaconnection.com/content/20390.asp</link>
    <description><![CDATA[The economy is giving many in digital a greater headache than previously thought, while Google is giving publishers a leg up, and Facebook may have given users more than they bargained for.]]></description>
    <author><![CDATA[Michael Estrin]]></author>
    <authorid><![CDATA[5184]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_estrin_michael_70x70.jpg]]></image>
    <date><![CDATA[August 29, 2008]]></date>
</item><item>
    <title><![CDATA[Mobile's missing link]]></title>
    <link>http://www.imediaconnection.com/content/20324.asp</link>
    <description><![CDATA[People have been predicting an explosion in mobile advertising for years, but it has yet to happen.&nbsp;Here is&nbsp;the catalyst that will ultimately bring about the revolution.]]></description>
    <author><![CDATA[Bob Walczak ]]></author>
    <authorid><![CDATA[14659]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_walczak_bob_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2008]]></date>
</item><item>
    <title><![CDATA[Publishers: take control of your inventory]]></title>
    <link>http://www.imediaconnection.com/content/19655.asp</link>
    <description><![CDATA[Find out how to cast off the shackles of ad server dependency by creating your own inventory tools that address your specific needs.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2008]]></date>
</item><item>
    <title><![CDATA[How to get better ad serving results]]></title>
    <link>http://www.imediaconnection.com/content/19322.asp</link>
    <description><![CDATA[Find out what it takes to get the most from your technology, whether you use a premium-priced product or a free one.]]></description>
    <author><![CDATA[Charisse Tabak]]></author>
    <authorid><![CDATA[2986]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tabak_charisse_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2008]]></date>
</item><item>
    <title><![CDATA[Is it time to reconsider first-party cookies?]]></title>
    <link>http://www.imediaconnection.com/content/19197.asp</link>
    <description><![CDATA[Consolidation in the industry and the increased importance of quality audience data is again raising privacy issues. Can first-party cookies help keep data private?]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[May 01, 2008]]></date>
</item><item>
    <title><![CDATA[Is display advertising dead?]]></title>
    <link>http://www.imediaconnection.com/content/18906.asp</link>
    <description><![CDATA[Display advertising is about to undergo a revolution that will profoundly affect the industry as we know it. Here's why this needs to happen.]]></description>
    <author><![CDATA[Chris Autry]]></author>
    <authorid><![CDATA[10889]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_autry_christopher_70x70.jpg]]></image>
    <date><![CDATA[April 08, 2008]]></date>
</item><item>
    <title><![CDATA[Reestablish broken consumer bonds]]></title>
    <link>http://www.imediaconnection.com/content/18784.asp</link>
    <description><![CDATA[Third-party ad serving has distanced brands from their customers and their data, leading to consumer distrust. Here are some solutions for regaining consumer trust.]]></description>
    <author><![CDATA[Scott Nelson]]></author>
    <authorid><![CDATA[8368]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nelson_scott_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2008]]></date>
</item><item>
    <title><![CDATA[Publishers: increase revenue by 20%]]></title>
    <link>http://www.imediaconnection.com/content/17523.asp</link>
    <description><![CDATA[Want to save 15 to 20 percent of revenue? Then make sure you have the right ad server. Here are two key factors.]]></description>
    <author><![CDATA[Jeff Wood]]></author>
    <authorid><![CDATA[1890]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wood_jeff_70x70(1).jpg]]></image>
    <date><![CDATA[December 03, 2007]]></date>
</item><item>
    <title><![CDATA[The cultural effect on ad serving]]></title>
    <link>http://www.imediaconnection.com/content/17469.asp</link>
    <description><![CDATA[A trip to Beijing provided a longtime new media exec with perspective on ad serving operations, here and there.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[December 07, 2007]]></date>
</item><item>
    <title><![CDATA[When a bug is good for your campaign]]></title>
    <link>http://www.imediaconnection.com/content/17171.asp</link>
    <description><![CDATA[Interactive marketing is an increasingly vital element to almost any advertising campaign, so it's best to start acclimating yourself with some of the incredible new branding opportunities out there.]]></description>
    <author><![CDATA[John Conroy]]></author>
    <authorid><![CDATA[7376]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_conroy_john_70x70.jpg]]></image>
    <date><![CDATA[November 02, 2007]]></date>
</item><item>
    <title><![CDATA[The secret weapon for Web 2.0 success]]></title>
    <link>http://www.imediaconnection.com/content/16888.asp</link>
    <description><![CDATA[Delivery of information when, where and how consumers want it is the new name of the game. An Atlas SVP explores the future possibilities this opens up to marketers.]]></description>
    <author><![CDATA[Brian Handly]]></author>
    <authorid><![CDATA[1273]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_handly_brian_70x70.jpg]]></image>
    <date><![CDATA[October 19, 2007]]></date>
</item><item>
    <title><![CDATA[Why AdSense alone makes no sense]]></title>
    <link>http://www.imediaconnection.com/content/16800.asp</link>
    <description><![CDATA[When publishers expand their advertising options, everyone wins. Kontera's SVP, sales and business development explains how to choose the right mix of offerings. ]]></description>
    <author><![CDATA[Bryan Everett]]></author>
    <authorid><![CDATA[7492]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adnetworks/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_everett_bryan_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2007]]></date>
</item><item>
    <title><![CDATA[Raising the Value of Ad Serving]]></title>
    <link>http://www.imediaconnection.com/content/15810.asp</link>
    <description><![CDATA[Exponential's CEO and founder explains how basic ad serving will become a no-cost enabler of more valuable offerings, benefiting users, advertisers and publishers.]]></description>
    <author><![CDATA[Dilip Da Silva]]></author>
    <authorid><![CDATA[6034]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dasilva_dilip_70x70(1).jpg]]></image>
    <date><![CDATA[July 24, 2007]]></date>
</item><item>
    <title><![CDATA[Protect Your Business By Securing Workflow]]></title>
    <link>http://www.imediaconnection.com/content/15664.asp</link>
    <description><![CDATA[Documenting knowledge about how your business is run can be likened to an insurance policy against damage.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[July 09, 2007]]></date>
</item><item>
    <title><![CDATA[What to Look for in a Publisher]]></title>
    <link>http://www.imediaconnection.com/content/15447.asp</link>
    <description><![CDATA[An Atlas VP outlines five key ad-serving components publishers should be offering advertisers and agencies.]]></description>
    <author><![CDATA[Scott Ferris]]></author>
    <authorid><![CDATA[5736]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ferris_scott_70x70.jpg]]></image>
    <date><![CDATA[June 27, 2007]]></date>
</item><item>
    <title><![CDATA[Chaos or Order: Google's Next Move]]></title>
    <link>http://www.imediaconnection.com/content/15013.asp</link>
    <description><![CDATA[Recent mergers and acquisitions in the media buying industry over the past month have the potential to shake the very ground on which we stand.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[May 24, 2007]]></date>
</item><item>
    <title><![CDATA[When Ads Compete, Everyone Wins]]></title>
    <link>http://www.imediaconnection.com/content/14155.asp</link>
    <description><![CDATA[DoubleClick's VP of optimization solutions explains how allowing ads to compete in new ways increases existing inventory's revenue, with no added&nbsp;effort. <BR>]]></description>
    <author><![CDATA[Brad Bender]]></author>
    <authorid><![CDATA[3851]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bender_brad_70.jpg]]></image>
    <date><![CDATA[April 11, 2007]]></date>
</item><item>
    <title><![CDATA[Get More with No-Cost Ad Serving]]></title>
    <link>http://www.imediaconnection.com/content/13705.asp</link>
    <description><![CDATA[Right Media's VP explains how no-fee ad serving can bring about technological innovation, and better, cheaper, faster ways of getting things done online.<BR>]]></description>
    <author><![CDATA[Bennett Zucker]]></author>
    <authorid><![CDATA[1241]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zucker_bennett_70x70.jpg]]></image>
    <date><![CDATA[February 16, 2007]]></date>
</item><item>
    <title><![CDATA[Maximize Your Ad Traffickers' Value]]></title>
    <link>http://www.imediaconnection.com/content/13476.asp</link>
    <description><![CDATA[Acceleration's director of ad operations says that if you involve the ad trafficker in a campaign from its earliest stages, the results will be phenomenal.]]></description>
    <author><![CDATA[Liza Virissimo]]></author>
    <authorid><![CDATA[4562]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_vrissimo_liza_70x70.jpg]]></image>
    <date><![CDATA[February 06, 2007]]></date>
</item><item>
    <title><![CDATA[Become an Ad-Serving Power User]]></title>
    <link>http://www.imediaconnection.com/content/13341.asp</link>
    <description><![CDATA[Ad management companies complain that media planners don't take the time to learn how new technologies can save time and money. Underscore Marketing's president explains.]]></description>
    <author><![CDATA[Tom  Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[January 25, 2007]]></date>
</item><item>
    <title><![CDATA[Track and Target: Maximize Ad Inventory]]></title>
    <link>http://www.imediaconnection.com/content/13312.asp</link>
    <description><![CDATA[Rather than lamenting a dearth of online ad inventory, ADTECH's managing director, senior VP of sales suggests ways for marketers to boost their current ad effectiveness.]]></description>
    <author><![CDATA[Nils Winkler]]></author>
    <authorid><![CDATA[4653]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_winkler_nils_70x70.jpg]]></image>
    <date><![CDATA[January 23, 2007]]></date>
</item><item>
    <title><![CDATA[My Impressions: They're Broken]]></title>
    <link>http://www.imediaconnection.com/content/12458.asp</link>
    <description><![CDATA[Learn about&nbsp;the pesky impression and how we as an industry can come to a consensus on its measurement from Underscore Marketing's COO.]]></description>
    <author><![CDATA[Eric Porres]]></author>
    <authorid><![CDATA[1111]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_porres_eric_70x70.jpg]]></image>
    <date><![CDATA[November 16, 2006]]></date>
</item><item>
    <title><![CDATA[Taking Ad Serving to the Next Level]]></title>
    <link>http://www.imediaconnection.com/content/12330.asp</link>
    <description><![CDATA[Ad serving has evolved into ad management. Geary Interactive's CEO/president describes the evolution, and predicts what's next.]]></description>
    <author><![CDATA[Andreas Roell]]></author>
    <authorid><![CDATA[2929]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_roell_andreas_70x70.jpg]]></image>
    <date><![CDATA[November 09, 2006]]></date>
</item><item>
    <title><![CDATA[Fatal Flaws in Ad Operations]]></title>
    <link>http://www.imediaconnection.com/content/11916.asp</link>
    <description><![CDATA[The DMW MediaWorks founder says both publishers and vendors are to blame for breakdowns in the system.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[October 31, 2006]]></date>
</item><item>
    <title><![CDATA[Publishers, Take Back Control!]]></title>
    <link>http://www.imediaconnection.com/content/11833.asp</link>
    <description><![CDATA[Accipiter's VP of product strategy lists ways publishers can maximize profits while serving small and medium-sized businesses.]]></description>
    <author><![CDATA[Paul Needham]]></author>
    <authorid><![CDATA[4410]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_needham_paul_70x70.jpg]]></image>
    <date><![CDATA[October 25, 2006]]></date>
</item><item>
    <title><![CDATA[Local Rules for Ad Operations]]></title>
    <link>http://www.imediaconnection.com/content/11764.asp</link>
    <description><![CDATA[The DMW MediaWorks founder explains how the emergence of local internet advertising is a boon and challenge for ad operations and media operations folks alike.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[October 19, 2006]]></date>
</item><item>
    <title><![CDATA[How to Pick an Ad Server]]></title>
    <link>http://www.imediaconnection.com/content/11622.asp</link>
    <description><![CDATA[Don't know where to start when you've decided it's time to look for a new ad management solution? Underscore's president shows you the way.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[October 12, 2006]]></date>
</item><item>
    <title><![CDATA[Boost ROI with Audience Screening]]></title>
    <link>http://www.imediaconnection.com/content/10931.asp</link>
    <description><![CDATA[[x+1]'s CEO discusses the importance of identifying highly desirable audience members without blowing your client's budget.]]></description>
    <author><![CDATA[Toby Gabriner]]></author>
    <authorid><![CDATA[603]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gabriner_tony_70x70.jpg]]></image>
    <date><![CDATA[August 28, 2006]]></date>
</item><item>
    <title><![CDATA[How to Prepare for Traffic Spikes]]></title>
    <link>http://www.imediaconnection.com/content/10621.asp</link>
    <description><![CDATA[Without the right systems in place, there is such a thing as too much traffic. Mirror Image's marketing director explains how to avoid a shutdown.]]></description>
    <author><![CDATA[Martin Hayward]]></author>
    <authorid><![CDATA[4067]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hayward_martin_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2006]]></date>
</item><item>
    <title><![CDATA[Who to Pay for a Conversion?]]></title>
    <link>http://www.imediaconnection.com/content/10353.asp</link>
    <description><![CDATA[The DoubleClick VP, advertiser solutions proposes a radical premise for determining conversion attribution.]]></description>
    <author><![CDATA[Jason Bigler]]></author>
    <authorid><![CDATA[1001]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bigler_jason_70x70.jpg]]></image>
    <date><![CDATA[July 12, 2006]]></date>
</item><item>
    <title><![CDATA[Re-Engineer Ops for Ad Serving Success]]></title>
    <link>http://www.imediaconnection.com/content/9253.asp</link>
    <description><![CDATA[The CEO and president of Operative describes the two sides of ad serving, and how to separate them for greater customer service and profitability.]]></description>
    <author><![CDATA[Michael Leo]]></author>
    <authorid><![CDATA[2076]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leo_mike_70x70.jpg]]></image>
    <date><![CDATA[April 26, 2006]]></date>
</item><item>
    <title><![CDATA[Technology Gets Strategic]]></title>
    <link>http://www.imediaconnection.com/content/9099.asp</link>
    <description><![CDATA[The Atlas SVP outlines four reasons why advertisers are moving towards systems that provide a single platform for varied marketing efforts.]]></description>
    <author><![CDATA[Karl Siebrecht]]></author>
    <authorid><![CDATA[2742]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_siebrecht_karl_70x70.jpg]]></image>
    <date><![CDATA[April 19, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with DoubleClick's David Rosenblatt]]></title>
    <link>http://www.imediaconnection.com/content/8975.asp</link>
    <description><![CDATA[DoubleClick's president discusses the Falk acquisition, international opportunities and three tips for choosing an ad server.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rosenblatt_david_70x70.jpg]]></image>
    <date><![CDATA[April 10, 2006]]></date>
</item><item>
    <title><![CDATA[Geotargeting Tips]]></title>
    <link>http://www.imediaconnection.com/content/8950.asp</link>
    <description><![CDATA[Underscore Marketing's president talks about the difference between declared and observed data, and how that can affect your geotargeting.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[April 05, 2006]]></date>
</item><item>
    <title><![CDATA[Ad Serving and Emerging Media]]></title>
    <link>http://www.imediaconnection.com/content/8821.asp</link>
    <description><![CDATA[Accipiter's VP of sales discusses how advertisers can become more creative in reaching their target audience.]]></description>
    <author><![CDATA[Jeff Wood]]></author>
    <authorid><![CDATA[1890]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wood_jeff_70x70(1).jpg]]></image>
    <date><![CDATA[March 29, 2006]]></date>
</item><item>
    <title><![CDATA[New Media, Traditional Lessons]]></title>
    <link>http://www.imediaconnection.com/content/8731.asp</link>
    <description><![CDATA[DMW MediaWorks Founder Doug Wintz discusses how some common advertising principles still apply and help prepare you for future ad operations.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[March 21, 2006]]></date>
</item><item>
    <title><![CDATA[Looking for a Good Ad Trafficker?]]></title>
    <link>http://www.imediaconnection.com/content/8700.asp</link>
    <description><![CDATA[Craig Leshen, president of Outsourced Ad Ops, tells us what makes a good ad trafficker, why they're hard to find (and keep) and how to determine whether or not to outsource.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leshen_craig_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2006]]></date>
</item><item>
    <title><![CDATA[Ad Serving When Companies Collide]]></title>
    <link>http://www.imediaconnection.com/content/8440.asp</link>
    <description><![CDATA[A Fox Interactive VP describes how to integrate ad technologies and products post merger or acquisition.]]></description>
    <author><![CDATA[Michael Stoeckel]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stoeckel_mike_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2006]]></date>
</item><item>
    <title><![CDATA[Release the Bandwidth Shackles]]></title>
    <link>http://www.imediaconnection.com/content/8416.asp</link>
    <description><![CDATA[An Atlas SVP says bandwidth pipe is no longer a creative barrier, so experiment with rich media to maximize your marketing's potential.]]></description>
    <author><![CDATA[Karl Siebrecht]]></author>
    <authorid><![CDATA[2742]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_siebrecht_karl_70x70.jpg]]></image>
    <date><![CDATA[March 01, 2006]]></date>
</item><item>
    <title><![CDATA[BT from the Ad Operations Perspective]]></title>
    <link>http://www.imediaconnection.com/content/8387.asp</link>
    <description><![CDATA[Oh, Behave! With apologies to Austin Powers, Doug Wintz offers a unique perspective on the operational aspects of behavioral targeting.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[February 22, 2006]]></date>
</item><item>
    <title><![CDATA[The Best-Kept Secret in Ad Operations]]></title>
    <link>http://www.imediaconnection.com/content/7998.asp</link>
    <description><![CDATA[Our ad ops guru suggests that the inner workings of ad performance might yield valuable new insights-- but only if the people with those insights speak up.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2006]]></date>
</item><item>
    <title><![CDATA[The How and Why of Revenue Operations]]></title>
    <link>http://www.imediaconnection.com/content/7897.asp</link>
    <description><![CDATA[Operative's CEO highlights the revenue-increasing potential of this new optimization discipline.]]></description>
    <author><![CDATA[Mike Leo]]></author>
    <authorid><![CDATA[2076]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leo_mike_70.jpg]]></image>
    <date><![CDATA[January 23, 2006]]></date>
</item><item>
    <title><![CDATA[Ad Operations People: We Salute You!]]></title>
    <link>http://www.imediaconnection.com/content/7592.asp</link>
    <description><![CDATA[As we wind up 2005, let's take a look back at&nbsp;the year&nbsp;and look forward to new challenges in 2006.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[December 19, 2005]]></date>
</item><item>
    <title><![CDATA[The Evolution of Ad Technology]]></title>
    <link>http://www.imediaconnection.com/content/7511.asp</link>
    <description><![CDATA[DMO Global's CEO chronicles the turbulent history of major ad servers and the debate between CPA and CPC pricing.]]></description>
    <author><![CDATA[Gregory R. Raifman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_raifman_gregory_70.jpg]]></image>
    <date><![CDATA[December 12, 2005]]></date>
</item><item>
    <title><![CDATA[Maximizing Third Party Ad Serving]]></title>
    <link>http://www.imediaconnection.com/content/7454.asp</link>
    <description><![CDATA[A DoubleClick insider provides four ideas for streamlining the third party ad serving process and gaining a competitive advantage.]]></description>
    <author><![CDATA[Jason Bigler]]></author>
    <authorid><![CDATA[1001]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bigler_jason_70x70.jpg]]></image>
    <date><![CDATA[December 07, 2005]]></date>
</item><item>
    <title><![CDATA[Creative Optimization: It's in the Data]]></title>
    <link>http://www.imediaconnection.com/content/7365.asp</link>
    <description><![CDATA[In a new regular column, the Atlas SVP explains how to leverage your ad serving platform to ensure you are making decisions based upon a valid set of data.]]></description>
    <author><![CDATA[Karl Siebrecht]]></author>
    <authorid><![CDATA[2742]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_siebrecht_karl_70x70.jpg]]></image>
    <date><![CDATA[November 28, 2005]]></date>
</item><item>
    <title><![CDATA[Eyeblaster�s New Ad Serving Platform]]></title>
    <link>http://www.imediaconnection.com/content/7299.asp</link>
    <description><![CDATA[ImagineThat's SVP reviews Eyeblaster's new ad serving product and finds that, no matter who provides it, digital agencies need a tool like this.]]></description>
    <author><![CDATA[Derek Bonney]]></author>
    <authorid><![CDATA[2363]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bonney_derek_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2005]]></date>
</item><item>
    <title><![CDATA[The Nightmare of Changing Ad Servers]]></title>
    <link>http://www.imediaconnection.com/content/7235.asp</link>
    <description><![CDATA[You may think, &quot;If it ain't broke, don't fix it,&quot; but there comes a time when you need a new ad serving solution. Here's what to look for when you do.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[November 14, 2005]]></date>
</item><item>
    <title><![CDATA[All-Encompass Targeting]]></title>
    <link>http://www.imediaconnection.com/content/7150.asp</link>
    <description><![CDATA[Vendare Media's Adam Glantz explains why all targeting is created equal.]]></description>
    <author><![CDATA[Adam Glantz]]></author>
    <authorid><![CDATA[2526]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_glantz_adam_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2005]]></date>
</item><item>
    <title><![CDATA[10 Questions to Ask Ad Servers]]></title>
    <link>http://www.imediaconnection.com/content/7111.asp</link>
    <description><![CDATA[Accipiter's Jeff Wood arms you with 10 important questions to ask your current or future ad management solution.]]></description>
    <author><![CDATA[Jeff Wood]]></author>
    <authorid><![CDATA[1890]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wood_jeff_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2005]]></date>
</item><item>
    <title><![CDATA[Here's Looking at your Future, Kid]]></title>
    <link>http://www.imediaconnection.com/content/6982.asp</link>
    <description><![CDATA[Doug Wintz travels to 2020 to see how today's dysfunctional mediascape will evolve into a sophisticated real-time trading marketplace.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[October 17, 2005]]></date>
</item><item>
    <title><![CDATA[Three's a Crowd]]></title>
    <link>http://www.imediaconnection.com/content/6721.asp</link>
    <description><![CDATA[Doug Wintz argues that third party ad serving has reached a critical mass and is impacting the ability to report and recognize revenue with accuracy.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wintz_doug_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2005]]></date>
</item><item>
    <title><![CDATA[Video and Media Operations]]></title>
    <link>http://www.imediaconnection.com/content/6513.asp</link>
    <description><![CDATA[Contributor Doug Wintz longs for the day when video ad delivery will have the same capabilities as the rest of online ads and explains what it would take to get there.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/streaming1_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2005]]></date>
</item><item>
    <title><![CDATA[Technology Means Nothing]]></title>
    <link>http://www.imediaconnection.com/content/6297.asp</link>
    <description><![CDATA[Adopting new technology in the quest for more efficient media operations cannot succeed unless you commit to a process managed by human beings.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/browser_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2005]]></date>
</item><item>
    <title><![CDATA[Consider Outsourcing Ad Trafficking]]></title>
    <link>http://www.imediaconnection.com/content/6182.asp</link>
    <description><![CDATA[Trafficmac's Lorne Brown suggests an alternative to ad trafficker burn out.]]></description>
    <author><![CDATA[Lorne Brown]]></author>
    <authorid><![CDATA[2914]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/traffic2_70x70.jpg]]></image>
    <date><![CDATA[June 21, 2005]]></date>
</item><item>
    <title><![CDATA[Survey Says: Users Misunderstand Cookies]]></title>
    <link>http://www.imediaconnection.com/content/6125.asp</link>
    <description><![CDATA[A new BURST! Media study reveals how consumers view cookies.]]></description>
    <author><![CDATA[Mike Corsini]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/cookie_70x70.jpg]]></image>
    <date><![CDATA[June 14, 2005]]></date>
</item><item>
    <title><![CDATA[Burn Out in Ad Operations]]></title>
    <link>http://www.imediaconnection.com/content/6058.asp</link>
    <description><![CDATA[The crucial role of ad trafficker is harsh. Find out how to retain this valuable resource.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/stressed_70x70.jpg]]></image>
    <date><![CDATA[June 06, 2005]]></date>
</item><item>
    <title><![CDATA[Following the Cookie Crumb Trail]]></title>
    <link>http://www.imediaconnection.com/content/5801.asp</link>
    <description><![CDATA[Here's a guide to&nbsp;our coverage of the cookie controversy.]]></description>
    <author><![CDATA[Dawn Anfuso]]></author>
    <authorid><![CDATA[569]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_anfuso_dawn_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2005]]></date>
</item><item>
    <title><![CDATA[Inventory Matters]]></title>
    <link>http://www.imediaconnection.com/content/5701.asp</link>
    <description><![CDATA[In a new monthly column, interactive advertising pioneer Doug Wintz writes about the need for an inventory analyst on staff.]]></description>
    <author><![CDATA[Doug Wintz]]></author>
    <authorid><![CDATA[2759]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/inventory_mgmt_100x100_4.gif]]></image>
    <date><![CDATA[May 09, 2005]]></date>
</item><item>
    <title><![CDATA[Cookie Saga: Consumer Education Needed ]]></title>
    <link>http://www.imediaconnection.com/content/5700.asp</link>
    <description><![CDATA[Alan Chapell&nbsp;finds the recent cookie controversy over-hyped, but some consumer education is in order.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_math.jpg]]></image>
    <date><![CDATA[May 09, 2005]]></date>
</item><item>
    <title><![CDATA[Introducing the Universal True Test Tag]]></title>
    <link>http://www.imediaconnection.com/content/5423.asp</link>
    <description><![CDATA[The CEO of Poindexter Systems describes his company's solution for removing one of the web�s major obstacles to marketing innovation.]]></description>
    <author><![CDATA[Rich Person]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/inventory_mgmt_100x100_4.gif]]></image>
    <date><![CDATA[April 06, 2005]]></date>
</item><item>
    <title><![CDATA[Consumers Don't Bite the Cookies]]></title>
    <link>http://www.imediaconnection.com/content/5295.asp</link>
    <description><![CDATA[Jupiter Research's latest report should have marketers shuddering.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_keyboard.jpg]]></image>
    <date><![CDATA[March 21, 2005]]></date>
</item><item>
    <title><![CDATA[Ad Serving by the Numbers]]></title>
    <link>http://www.imediaconnection.com/content/5167.asp</link>
    <description><![CDATA[Bandwidth targeting allows online advertisers to serve rich media ads to broadband users and lighter ads to the bandwidth-starved.]]></description>
    <author><![CDATA[Brett Lowe]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_fullscreen.gif]]></image>
    <date><![CDATA[March 02, 2005]]></date>
</item><item>
    <title><![CDATA[How to Select an Adware Partner]]></title>
    <link>http://www.imediaconnection.com/content/5129.asp</link>
    <description><![CDATA[Adware is a viable option for some advertisers, but first do some independent research of best practices.]]></description>
    <author><![CDATA[Alan Chapell]]></author>
    <authorid><![CDATA[2147]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/adware_100x100.gif]]></image>
    <date><![CDATA[February 24, 2005]]></date>
</item><item>
    <title><![CDATA[Opportunity vs. Fragmentation (2 of 2)]]></title>
    <link>http://www.imediaconnection.com/content/5035.asp</link>
    <description><![CDATA[By focusing on innovation, true best practices in process have fallen by the wayside. Now what? ]]></description>
    <author><![CDATA[R. Michael Leo]]></author>
    <authorid><![CDATA[2076]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_qmarks.jpg]]></image>
    <date><![CDATA[February 08, 2005]]></date>
</item><item>
    <title><![CDATA[Opportunity vs. Fragmentation (1 of 2)]]></title>
    <link>http://www.imediaconnection.com/content/5027.asp</link>
    <description><![CDATA[By focusing on innovation, true best practices in process have fallen by the wayside. Now what?]]></description>
    <author><![CDATA[R. Michael Leo]]></author>
    <authorid><![CDATA[2076]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_door2door.gif]]></image>
    <date><![CDATA[February 07, 2005]]></date>
</item><item>
    <title><![CDATA[The Challenges of Yield Management]]></title>
    <link>http://www.imediaconnection.com/content/4976.asp</link>
    <description><![CDATA[CheckM8's Oren Netzer talks about how online publishers can take a page from the airlines to maximize revenues from ad inventory.]]></description>
    <author><![CDATA[Oren Netzer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_publishing.gif]]></image>
    <date><![CDATA[January 27, 2005]]></date>
</item><item>
    <title><![CDATA[UNICEF Calls for Urgent Tsunami Aid]]></title>
    <link>http://www.imediaconnection.com/content/4849.asp</link>
    <description><![CDATA[A call to action for Web publishers, ad networks, and all Internet advertisers and marketers to donate advertising inventory and funds to support the relief efforts.]]></description>
    <author><![CDATA[Roger Park]]></author>
    <authorid><![CDATA[1893]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/unicef_100x100.gif]]></image>
    <date><![CDATA[January 04, 2005]]></date>
</item><item>
    <title><![CDATA[Out of Our Control]]></title>
    <link>http://www.imediaconnection.com/content/4705.asp</link>
    <description><![CDATA[Why does inventory management pose such a challenge for Web publishers? (Part 2 of 2)]]></description>
    <author><![CDATA[Oren Netzer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/inventory_mgmt_100x100_2.gif]]></image>
    <date><![CDATA[December 01, 2004]]></date>
</item><item>
    <title><![CDATA[The 500 Gigabyte Monthly Log File]]></title>
    <link>http://www.imediaconnection.com/content/4683.asp</link>
    <description><![CDATA[Why does inventory management pose such a challenge for Web publishers?]]></description>
    <author><![CDATA[Oren Netzer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/inventory_mgmt_100x100_4.gif]]></image>
    <date><![CDATA[November 29, 2004]]></date>
</item><item>
    <title><![CDATA[Where's the Value Chain in Ad Serving?]]></title>
    <link>http://www.imediaconnection.com/content/4678.asp</link>
    <description><![CDATA[With DoubleClick's big announcement that it's putting itself up for sale, Trafficmac's CEO contemplates the dubious future of ad serving.]]></description>
    <author><![CDATA[R. Michael Leo]]></author>
    <authorid><![CDATA[2076]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/money_041124.jpg]]></image>
    <date><![CDATA[November 24, 2004]]></date>
</item><item>
    <title><![CDATA[The Challenges of Web Publishing]]></title>
    <link>http://www.imediaconnection.com/content/4462.asp</link>
    <description><![CDATA[We've made tremendous progress in online advertising technology, but what about technologies to make life easier for Web publishers?]]></description>
    <author><![CDATA[Oren Netzer]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_publishing.gif]]></image>
    <date><![CDATA[]]></date>
</item><item>
    <title><![CDATA[Being a Profitable Publisher, Step 8]]></title>
    <link>http://www.imediaconnection.com/content/3828.asp</link>
    <description><![CDATA[Optimize content and ad layout, and advertiser placement.]]></description>
    <author><![CDATA[Aaron DelloIacono Thies]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_money.jpg]]></image>
    <date><![CDATA[July 19, 2004]]></date>
</item><item>
    <title><![CDATA[Being a Profitable Publisher, Step 7]]></title>
    <link>http://www.imediaconnection.com/content/3785.asp</link>
    <description><![CDATA[Use remnant and unsold inventory effectively.]]></description>
    <author><![CDATA[Aaron DelloIacono Thies]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_dollar_sign.gif]]></image>
    <date><![CDATA[July 12, 2004]]></date>
</item><item>
    <title><![CDATA[Being a Profitable Publisher, Step 6]]></title>
    <link>http://www.imediaconnection.com/content/3753.asp</link>
    <description><![CDATA[Use tools to create campaign effectiveness metrics.]]></description>
    <author><![CDATA[Aaron DelloIacono Thies]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_money.jpg]]></image>
    <date><![CDATA[July 06, 2004]]></date>
</item><item>
    <title><![CDATA[Being a Profitable Publisher, Step 5]]></title>
    <link>http://www.imediaconnection.com/content/3707.asp</link>
    <description><![CDATA[Minimize the cost to purchase, setup, maintain and run ad serving technology.]]></description>
    <author><![CDATA[Aaron DelloIacono Thies]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_dollarbill.jpg]]></image>
    <date><![CDATA[June 28, 2004]]></date>
</item><item>
    <title><![CDATA[Being a Profitable Publisher, Step 4]]></title>
    <link>http://www.imediaconnection.com/content/3675.asp</link>
    <description><![CDATA[Increase total percentage of sold inventory, especially value-added inventory.]]></description>
    <author><![CDATA[Aaron DelloIacono Thies]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_dollar_sign.gif]]></image>
    <date><![CDATA[June 21, 2004]]></date>
</item><item>
    <title><![CDATA[Being a Profitable Publisher, Step 3]]></title>
    <link>http://www.imediaconnection.com/content/3626.asp</link>
    <description><![CDATA[Increase the average value of advertising inventory (fourth of nine parts).]]></description>
    <author><![CDATA[Aaron DelloIacono Thies]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_dollarbill.jpg]]></image>
    <date><![CDATA[June 14, 2004]]></date>
</item><item>
    <title><![CDATA[Being a Profitable Publisher, Step 2]]></title>
    <link>http://www.imediaconnection.com/content/3586.asp</link>
    <description><![CDATA[Use a full range of different advertising vehicles (third of nine parts).]]></description>
    <author><![CDATA[Aaron DelloIacono Thies]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/spending.jpg]]></image>
    <date><![CDATA[June 07, 2004]]></date>
</item><item>
    <title><![CDATA[Being a Profitable Publisher, Step 1]]></title>
    <link>http://www.imediaconnection.com/content/3497.asp</link>
    <description><![CDATA[Step 1: Improve your presence and image to boost traffic (second of nine parts).]]></description>
    <author><![CDATA[Aaron DelloIacono Thies]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_dollar_sign.gif]]></image>
    <date><![CDATA[May 24, 2004]]></date>
</item><item>
    <title><![CDATA[Being a Profitable Publisher]]></title>
    <link>http://www.imediaconnection.com/content/3445.asp</link>
    <description><![CDATA[An introduction to eight elements that drive ad serving success (first of a weekly series).]]></description>
    <author><![CDATA[Aaron DelloIacono Thies]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_money.jpg]]></image>
    <date><![CDATA[May 17, 2004]]></date>
</item><item>
    <title><![CDATA[Lost Sales, Frustrated Publishers]]></title>
    <link>http://www.imediaconnection.com/content/3228.asp</link>
    <description><![CDATA[Ad inventory management and forecasting don't have to be a hassle.]]></description>
    <author><![CDATA[Thomas Pace]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/icon_lostSales.gif]]></image>
    <date><![CDATA[April 15, 2004]]></date>
</item><item>
    <title><![CDATA[How to Choose the Ad Server You Need]]></title>
    <link>http://www.imediaconnection.com/content/2615.asp</link>
    <description><![CDATA[Ad servers can offer five categories of features. Assessing which you need and which you don�t need can help you choose a partner.]]></description>
    <author><![CDATA[Underscore Marketing]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 15, 2004]]></date>
</item><item>
    <title><![CDATA[Ad Serving Comes of Age]]></title>
    <link>http://www.imediaconnection.com/content/2464.asp</link>
    <description><![CDATA[If you think trafficking 10 creative executions to 20 different sites is difficult today, you should have tried it in 1995, before the advent of commercial ad serving.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[January 15, 2004]]></date>
</item><item>
    <title><![CDATA[Are We Watching the Same Game?]]></title>
    <link>http://www.imediaconnection.com/content/1170.asp</link>
    <description><![CDATA[Many new media veterans feel the time couldn�t be better for our own version of the upfront � if and only if � we address certain conditions of entry.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Ad Serving]]></section>
    <sectionurl><![CDATA[/adserving/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[May 29, 2003]]></date>
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