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 <title>iMedia Connection: Desktop Apps - XML for .NET - XML for .NET</title>
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 <description>iMedia Connection</description>
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  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
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 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[Drive loyalty through app engagement]]></title>
    <link>http://www.imediaconnection.com/content/39392.asp</link>
    <description><![CDATA[Mobile use is at an all-time high and will only continue to grow. Learn how, why, and when to use push notifications to engage your audience. ]]></description>
    <author><![CDATA[Ran Avrahamy]]></author>
    <authorid><![CDATA[67920]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_avrahamy_ran_70x70.jpg]]></image>
    <date><![CDATA[October 26, 2015]]></date>
</item><item>
    <title><![CDATA[7 questions to ask for a stellar mobile app  ]]></title>
    <link>http://www.imediaconnection.com/content/37280.asp</link>
    <description><![CDATA[If your brand's app is catering to the masses, then you're definitely losing consumers. For a more personalized experience, start by refining your strategy with this discussion.]]></description>
    <author><![CDATA[Puneet Mehta ]]></author>
    <authorid><![CDATA[62930]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Mehta_Puneet_70x70.jpg]]></image>
    <date><![CDATA[September 03, 2014]]></date>
</item><item>
    <title><![CDATA[Why the iAd was a failure]]></title>
    <link>http://www.imediaconnection.com/content/29733.asp</link>
    <description><![CDATA[A year after the iAd's debut, its closed ecosystem has forced advertisers to seek other rich media options. Find out why Apple must change or die.]]></description>
    <author><![CDATA[Brandt Dainow]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2011]]></date>
</item><item>
    <title><![CDATA[Is the iAd platform right for your brand?]]></title>
    <link>http://www.imediaconnection.com/content/27977.asp</link>
    <description><![CDATA[iAds provide an incredibly rich mobile experience, leveraging sight, sound, and motion, but they aren't ideal for every brand. Here's why.]]></description>
    <author><![CDATA[Brett Barash]]></author>
    <authorid><![CDATA[20928]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barash_brett_70x70(1).jpg]]></image>
    <date><![CDATA[November 04, 2010]]></date>
</item><item>
    <title><![CDATA[Retail Daydream: Next-gen haggling and what it can do for marketing]]></title>
    <link>http://www.imediaconnection.com/content/27927.asp</link>
    <description><![CDATA[Why is face-to-face interaction a better retail experience, and what does this all have to do with marketing? Read on for a peek into the future.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[October 29, 2010]]></date>
</item><item>
    <title><![CDATA[How media will change in 2011]]></title>
    <link>http://www.imediaconnection.com/content/27671.asp</link>
    <description><![CDATA[In this New Media Minute, Daisy Whitney talks with David Pescovitz, co-editor of BoingBoing.net, about media transformation and what we can expect moving forward.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[September 29, 2010]]></date>
</item><item>
    <title><![CDATA[What does a non-neutral internet look like for marketers?]]></title>
    <link>http://www.imediaconnection.com/content/27599.asp</link>
    <description><![CDATA[When the net neutrality dust settles, what effect will it have on marketers?&nbsp;Here are some potential outcomes.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-hespos-tom-70x70-new.jpg]]></image>
    <date><![CDATA[September 16, 2010]]></date>
</item><item>
    <title><![CDATA[Will apps really kill the web?]]></title>
    <link>http://www.imediaconnection.com/content/27505.asp</link>
    <description><![CDATA[Email, graphical web browsing, streaming media, social networking -- these all changed the game in their own way. Here's why the app ecosystem belongs on that list.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs-hespos-tom-70x70-new.jpg]]></image>
    <date><![CDATA[September 02, 2010]]></date>
</item><item>
    <title><![CDATA[The new definition of premium content]]></title>
    <link>http://www.imediaconnection.com/content/27423.asp</link>
    <description><![CDATA[Is broadcast-quality content really the smartest way to reach mobile consumers? Here are the factors determining the new ad-buying paradigm.]]></description>
    <author><![CDATA[Frank Barbieri]]></author>
    <authorid><![CDATA[9538]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_barbieri_frank_70x70.jpg]]></image>
    <date><![CDATA[August 23, 2010]]></date>
</item><item>
    <title><![CDATA[Is an iPad app the right choice for your brand?]]></title>
    <link>http://www.imediaconnection.com/content/27433.asp</link>
    <description><![CDATA[The iPad has become a powerful new platform for brands, but it's not the right choice for everyone. Watch as a handful of brand marketers debate the relevancy of this influential tool.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Brand2010_MiamiInt10_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2010]]></date>
</item><item>
    <title><![CDATA[Build a better branded app]]></title>
    <link>http://www.imediaconnection.com/content/27360.asp</link>
    <description><![CDATA[Digital application success is about finding a way to take your brand's biggest ideas on the go. Use these great tips to create utility and a more lasting connection with your consumers.]]></description>
    <author><![CDATA[Alex Blum]]></author>
    <authorid><![CDATA[7488]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_blum_alex_70x70_2.jpg]]></image>
    <date><![CDATA[August 11, 2010]]></date>
</item><item>
    <title><![CDATA[Augmented reality: King of emerging media]]></title>
    <link>http://www.imediaconnection.com/content/27319.asp</link>
    <description><![CDATA[As the capabilities of augmented reality expand, so does the platform's popularity. In today's New Media Minute, Daisy Whitney looks at how a handful of brands are utilizing the technology.]]></description>
    <author><![CDATA[Daisy Whitney]]></author>
    <authorid><![CDATA[20622]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/daisywhitney70x70.jpg]]></image>
    <date><![CDATA[August 06, 2010]]></date>
</item><item>
    <title><![CDATA[When it's right (or wrong) to have an iPhone app]]></title>
    <link>http://www.imediaconnection.com/content/27337.asp</link>
    <description><![CDATA[Is an iPhone app the right choice for your brand? Watch as a handful of marketers explain what they are doing with Apple's smartphone.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/iMC_Brand2010_MiamiInt06_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2010]]></date>
</item><item>
    <title><![CDATA[Why iAds will fail]]></title>
    <link>http://www.imediaconnection.com/content/26781.asp</link>
    <description><![CDATA[Here's why the iAd will die, and how Steve Job's strategy for the iPhone and iPad will make Apple a marginal niche player -- at best.]]></description>
    <author><![CDATA[Brandt Dainow ]]></author>
    <authorid><![CDATA[3980]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dainow_brandt_70x70.jpg]]></image>
    <date><![CDATA[May 21, 2010]]></date>
</item><item>
    <title><![CDATA[3 tips for building branded browser applications]]></title>
    <link>http://www.imediaconnection.com/content/23239.asp</link>
    <description><![CDATA[Toolbars and browser extensions are great ways to keep your content front-and-center while consumers surf the web. Before you get started, consider what your add-on can offer.]]></description>
    <author><![CDATA[Adam Boyden]]></author>
    <authorid><![CDATA[3453]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_boyden_adam_70x70.jpg]]></image>
    <date><![CDATA[May 28, 2009]]></date>
</item><item>
    <title><![CDATA[5 commonly forgotten widget factors]]></title>
    <link>http://www.imediaconnection.com/content/22283.asp</link>
    <description><![CDATA[A hastily assembled widget won't deliver significant results in a crowded market. Consider these commonly overlooked aspects when developing your next app.]]></description>
    <author><![CDATA[Michael Leis ]]></author>
    <authorid><![CDATA[4643]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_leis_michael_70x70.jpg]]></image>
    <date><![CDATA[March 10, 2009]]></date>
</item><item>
    <title><![CDATA[A creative primer on the power of brand widgets ]]></title>
    <link>http://www.imediaconnection.com/content/21749.asp</link>
    <description><![CDATA[Brands that overlook the importance of an impactful widget presence may leave crucial influencers untapped. Follow these steps to gain a foothold in the widgetsphere.]]></description>
    <author><![CDATA[Liza Hausman]]></author>
    <authorid><![CDATA[14539]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hausman_liza_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2009]]></date>
</item><item>
    <title><![CDATA[11 steps to widget success]]></title>
    <link>http://www.imediaconnection.com/content/21160.asp</link>
    <description><![CDATA[While a widget program can be as simple as a Flash movie and a syndication engine, savvy marketers are finding that a more in-depth approach yields substantial rewards. ]]></description>
    <author><![CDATA[Mitchel Ahern]]></author>
    <authorid><![CDATA[3297]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ahern_mitchel_70x70.jpg]]></image>
    <date><![CDATA[November 21, 2008]]></date>
</item><item>
    <title><![CDATA[The real marketing opportunity in UGC]]></title>
    <link>http://www.imediaconnection.com/content/21172.asp</link>
    <description><![CDATA[Advertisers are missing the biggest opportunity associated with user-generated content. Here's how to tap into what really matters to consumers.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[November 18, 2008]]></date>
</item><item>
    <title><![CDATA[Build a widget on a budget ]]></title>
    <link>http://www.imediaconnection.com/content/20576.asp</link>
    <description><![CDATA[Widgets don't have to be prohibitively expensive. There are resources to help you build a widget with little or no design or development budget. Here's how.]]></description>
    <author><![CDATA[Liza Hausman]]></author>
    <authorid><![CDATA[14539]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hausman_liza_70x70.jpg]]></image>
    <date><![CDATA[September 18, 2008]]></date>
</item><item>
    <title><![CDATA[Is your widget working?]]></title>
    <link>http://www.imediaconnection.com/content/20482.asp</link>
    <description><![CDATA[Widgets are all the rage, but are they worth your time? Agencies share their opinions and explain what a widget needs to keep consumers interested.]]></description>
    <author><![CDATA[]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/widgets.jpg]]></image>
    <date><![CDATA[September 10, 2008]]></date>
</item><item>
    <title><![CDATA[How to become a widget whiz]]></title>
    <link>http://www.imediaconnection.com/content/20380.asp</link>
    <description><![CDATA[Widgets are all the rage, but it's not a channel that marketers should enter into lightly. If you're not taking these points into consideration, your application will likely fail to meet its objectives.]]></description>
    <author><![CDATA[Liza Hausman]]></author>
    <authorid><![CDATA[14539]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hausman_liza_70x70.jpg]]></image>
    <date><![CDATA[September 03, 2008]]></date>
</item><item>
    <title><![CDATA[Put social media marketing in its place]]></title>
    <link>http://www.imediaconnection.com/content/20273.asp</link>
    <description><![CDATA[Don't let social media take control of your brand. Get back in the driver's seat through strategic widget development.]]></description>
    <author><![CDATA[Amit Rahav]]></author>
    <authorid><![CDATA[14158]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rahav_amit_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2008]]></date>
</item><item>
    <title><![CDATA[Widgets: what are they good for?]]></title>
    <link>http://www.imediaconnection.com/content/20187.asp</link>
    <description><![CDATA[They're everywhere! But how can you leverage these applications to the benefit of your brand? Find out here.]]></description>
    <author><![CDATA[Michael Raisanen]]></author>
    <authorid><![CDATA[14149]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_raisanen_michael_70x70.jpg]]></image>
    <date><![CDATA[August 15, 2008]]></date>
</item><item>
    <title><![CDATA[Widgets gone wild: the untapped marketing opportunity ]]></title>
    <link>http://www.imediaconnection.com/content/20026.asp</link>
    <description><![CDATA[Media strategies editor Jim Meskauskas explores widgets as a marketing medium, including their yet-to-be-realized potential for the mobile future. ]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2008]]></date>
</item><item>
    <title><![CDATA[Don't spoil your widget campaign]]></title>
    <link>http://www.imediaconnection.com/content/19792.asp</link>
    <description><![CDATA[Widgets reflect the evolving digital media landscape and these tiny applications enable marketers to break through the clutter. But only the smart widget marketers will survive. ]]></description>
    <author><![CDATA[David Smith and Elizabeth Heldenbrand]]></author>
    <authorid><![CDATA[141]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_smith_dave_70x70.jpg]]></image>
    <date><![CDATA[June 27, 2008]]></date>
</item><item>
    <title><![CDATA[4 winning widget strategies]]></title>
    <link>http://www.imediaconnection.com/content/19692.asp</link>
    <description><![CDATA[Beyond the platform considerations, brands and marketers need to clearly understand their widget goals and the ROI potential for public and private widget networks.]]></description>
    <author><![CDATA[Mitchel K. Ahern]]></author>
    <authorid><![CDATA[3297]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ahern_mitchel_70x70.jpg]]></image>
    <date><![CDATA[June 19, 2008]]></date>
</item><item>
    <title><![CDATA[Get maximum brand lift from widgets]]></title>
    <link>http://www.imediaconnection.com/content/19306.asp</link>
    <description><![CDATA[Here's a look at a few ways your brand can take advantage of the users you're currently not talking to.]]></description>
    <author><![CDATA[Michael Leis]]></author>
    <authorid><![CDATA[4643]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_leis_michael_70x70.jpg]]></image>
    <date><![CDATA[May 16, 2008]]></date>
</item><item>
    <title><![CDATA[How widgets can dismantle your silos]]></title>
    <link>http://www.imediaconnection.com/content/19247.asp</link>
    <description><![CDATA[Trouble keeping everyone up to speed? See how this easy-to-use tool can organize your team.]]></description>
    <author><![CDATA[Mark Szabo]]></author>
    <authorid><![CDATA[11363]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_szabo_mark_70x70.jpg]]></image>
    <date><![CDATA[May 14, 2008]]></date>
</item><item>
    <title><![CDATA[Got widgets? Now what?]]></title>
    <link>http://www.imediaconnection.com/content/18923.asp</link>
    <description><![CDATA[Targeted and disciplined media planning is essential to successfully leverage widgets. Move beyond their novelty by incorporating a few basic strategies. ]]></description>
    <author><![CDATA[Marti Funk]]></author>
    <authorid><![CDATA[2959]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_funk_marti_70x70.jpg]]></image>
    <date><![CDATA[April 08, 2008]]></date>
</item><item>
    <title><![CDATA[Are widgets doomed to adware's fate? ]]></title>
    <link>http://www.imediaconnection.com/content/18822.asp</link>
    <description><![CDATA[Adware fell from grace. Spam led email to its crisis. Widget marketing is on the same path to a crossroads, where it can either learn from the technologies that went before it or make the same myopic mistakes.]]></description>
    <author><![CDATA[York Baur]]></author>
    <authorid><![CDATA[10282]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_baur_york_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2008]]></date>
</item><item>
    <title><![CDATA[The next phase of widgets: content syndication]]></title>
    <link>http://www.imediaconnection.com/content/18692.asp</link>
    <description><![CDATA[Ad-supported content syndication is the latest game-changing application for widgets,&nbsp;packing&nbsp;these little tools with punch.]]></description>
    <author><![CDATA[Carolyn Bekkedahl]]></author>
    <authorid><![CDATA[10411]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bekkedahl_carolyn_70x70.jpg]]></image>
    <date><![CDATA[March 26, 2008]]></date>
</item><item>
    <title><![CDATA[Widget marketing 101]]></title>
    <link>http://www.imediaconnection.com/content/18531.asp</link>
    <description><![CDATA[VIDEO:&nbsp;Discover how you can harness widgets to give your brand a viral presence on the internet.]]></description>
    <author><![CDATA[Paul Martecchini]]></author>
    <authorid><![CDATA[7727]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_martecchini_paul_70x70.jpg]]></image>
    <date><![CDATA[March 06, 2008]]></date>
</item><item>
    <title><![CDATA[Do widgets spell doom for portals?]]></title>
    <link>http://www.imediaconnection.com/content/18467.asp</link>
    <description><![CDATA[Widget providers increasingly are bypassing portals and distributing content directly to user-controlled pages, requiring portals to evolve. KickApps' founder explains.]]></description>
    <author><![CDATA[Eric Alterman]]></author>
    <authorid><![CDATA[9990]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_alterman_eric_70x70.jpg]]></image>
    <date><![CDATA[February 29, 2008]]></date>
</item><item>
    <title><![CDATA[4 widget best practices]]></title>
    <link>http://www.imediaconnection.com/content/18358.asp</link>
    <description><![CDATA[If you're launching a widget campaign, consider these&nbsp;strategic and technical factors to maximize your campaign's impact.]]></description>
    <author><![CDATA[Nikole Brake]]></author>
    <authorid><![CDATA[10315]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_brake_nikole_70x70.jpg]]></image>
    <date><![CDATA[February 22, 2008]]></date>
</item><item>
    <title><![CDATA[How to kill the widget ecosystem]]></title>
    <link>http://www.imediaconnection.com/content/18419.asp</link>
    <description><![CDATA[Will widget marketing be a sustainable tactic, or will it become less useful? Underscore Marketing's president examines the paths widget marketing can take as it comes to a crossroads.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 21, 2008]]></date>
</item><item>
    <title><![CDATA[Lessons in building a better widget]]></title>
    <link>http://www.imediaconnection.com/content/18369.asp</link>
    <description><![CDATA[By giving an audience widgets that provide a service and make their lives more&nbsp;interesting or convenient your brand will be on its way to far more free real estate than you ever expected.]]></description>
    <author><![CDATA[Michael Leis]]></author>
    <authorid><![CDATA[4643]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_leis_michael_70x70.jpg]]></image>
    <date><![CDATA[February 19, 2008]]></date>
</item><item>
    <title><![CDATA[Why widgets are worth watching]]></title>
    <link>http://www.imediaconnection.com/content/18254.asp</link>
    <description><![CDATA[Two top execs from Clearspring and Gigya offer a glimpse at what the future holds for widgets and how to capitalize on this rapidly growing trend.]]></description>
    <author><![CDATA[Larry Everling]]></author>
    <authorid><![CDATA[411]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_everling_larry_70x70.jpg]]></image>
    <date><![CDATA[February 11, 2008]]></date>
</item><item>
    <title><![CDATA[The ins and outs of widget marketing]]></title>
    <link>http://www.imediaconnection.com/content/17895.asp</link>
    <description><![CDATA[DoubleClick's VP of rich media evaluates the costs and benefits of widget marketing and examines the potential for this new marketing phenomenon.]]></description>
    <author><![CDATA[Ari Paparo]]></author>
    <authorid><![CDATA[4417]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_paparo_ari_70x70.jpg]]></image>
    <date><![CDATA[January 07, 2008]]></date>
</item><item>
    <title><![CDATA[Tips for IM marketing success]]></title>
    <link>http://www.imediaconnection.com/content/17779.asp</link>
    <description><![CDATA[Don't let the small space fool you. With instant messenger campaigns, marketers can target in numerous ways and foster engagement. EyeWonder explains how.]]></description>
    <author><![CDATA[Erin Coker]]></author>
    <authorid><![CDATA[8574]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_coker_erin_70x70.jpg]]></image>
    <date><![CDATA[December 20, 2007]]></date>
</item><item>
    <title><![CDATA[You can make money with widgets]]></title>
    <link>http://www.imediaconnection.com/content/17543.asp</link>
    <description><![CDATA[Publishers and advertisers at a recent Widget Summit discussed the opportunities for monetization of this tool.]]></description>
    <author><![CDATA[David Libby]]></author>
    <authorid><![CDATA[8830]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_libby_david_70x70.jpg]]></image>
    <date><![CDATA[December 07, 2007]]></date>
</item><item>
    <title><![CDATA[The super desktop powers of screenmates]]></title>
    <link>http://www.imediaconnection.com/content/17528.asp</link>
    <description><![CDATA[OTOlabs' director of marketing gives an insider look at how desktop screenmates work and how to develop a screenmate character for your brand.]]></description>
    <author><![CDATA[Mitchel Ahern]]></author>
    <authorid><![CDATA[3297]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ahern_mitchel_70x70.jpg]]></image>
    <date><![CDATA[December 04, 2007]]></date>
</item><item>
    <title><![CDATA[Web widgets: connect the missing link]]></title>
    <link>http://www.imediaconnection.com/content/17443.asp</link>
    <description><![CDATA[A successful widget should not only be entertaining and inline with content available on a given site, it should also fulfill ad serving requirements set forth by portals and publishers.]]></description>
    <author><![CDATA[Peter Kim]]></author>
    <authorid><![CDATA[2593]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kim_peter_interpolls_70.jpg]]></image>
    <date><![CDATA[November 30, 2007]]></date>
</item><item>
    <title><![CDATA[The art of widgetry: a primer]]></title>
    <link>http://www.imediaconnection.com/content/17295.asp</link>
    <description><![CDATA[Widgets are all the craze, but the challenge is how to build channels that will enhance brand equity and the interactive&nbsp;utility you provide your audience.]]></description>
    <author><![CDATA[Michael Leis]]></author>
    <authorid><![CDATA[4643]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_leis_michael_70x70.jpg]]></image>
    <date><![CDATA[November 09, 2007]]></date>
</item><item>
    <title><![CDATA[Make Flash work harder for your brand]]></title>
    <link>http://www.imediaconnection.com/content/16892.asp</link>
    <description><![CDATA[Publishing Dynamics' VP of strategic services shows you how to get the most mileage from the Flash banners you are publishing now.]]></description>
    <author><![CDATA[Michael Leis]]></author>
    <authorid><![CDATA[4643]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/gears_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2007]]></date>
</item><item>
    <title><![CDATA[Facebook dominates with new widgets]]></title>
    <link>http://www.imediaconnection.com/content/16768.asp</link>
    <description><![CDATA[Get the lowdown on&nbsp;the five most popular Facebook widgets and what this trend means for brands and marketers.]]></description>
    <author><![CDATA[Brittany Lawson]]></author>
    <authorid><![CDATA[6421]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/behavioral/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lawson_brittany_70x70.jpg]]></image>
    <date><![CDATA[September 27, 2007]]></date>
</item><item>
    <title><![CDATA[Widgets, flow & better advertising]]></title>
    <link>http://www.imediaconnection.com/content/16707.asp</link>
    <description><![CDATA[If you don't understand what widget marketing can do for your business, drop what you're doing and take five minutes to read this. Underscore Marketing's president explains.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[September 20, 2007]]></date>
</item><item>
    <title><![CDATA[The metrics of innovation]]></title>
    <link>http://www.imediaconnection.com/content/16418.asp</link>
    <description><![CDATA[Promoting a BDA on your site not only shows your audience that the brand is developing new conveniences for them, it also appeals to early adopters.]]></description>
    <author><![CDATA[Michael Leis]]></author>
    <authorid><![CDATA[4643]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_leis_michael_70x70.jpg]]></image>
    <date><![CDATA[August 29, 2007]]></date>
</item><item>
    <title><![CDATA[Gizmos that up the interactive ante]]></title>
    <link>http://www.imediaconnection.com/content/16310.asp</link>
    <description><![CDATA[The key to the iPhone's usability lies in its ability to create visual and isolated widgets. Publishing Dynamics' VP of strategic services explores the marketing value of this powerful combination.]]></description>
    <author><![CDATA[Michael Leis]]></author>
    <authorid><![CDATA[4643]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/070129_70x70.jpg]]></image>
    <date><![CDATA[August 22, 2007]]></date>
</item><item>
    <title><![CDATA[What happens in Vegas stays on the desktop]]></title>
    <link>http://www.imediaconnection.com/content/16034.asp</link>
    <description><![CDATA[The hospitality widget has come of age and is just what users need to keep their naughty secrets to themselves.]]></description>
    <author><![CDATA[Michael Leis]]></author>
    <authorid><![CDATA[4643]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/vegas_70x70.jpg]]></image>
    <date><![CDATA[August 07, 2007]]></date>
</item><item>
    <title><![CDATA[The widget: a small tool with a big future]]></title>
    <link>http://www.imediaconnection.com/content/16047.asp</link>
    <description><![CDATA[It may be "The Year of the Widget" but ask yourself these important questions posed by T3's group creative director before launching one.]]></description>
    <author><![CDATA[Kate Donaho]]></author>
    <authorid><![CDATA[6457]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_donaho_kate_70x70.jpg]]></image>
    <date><![CDATA[August 02, 2007]]></date>
</item><item>
    <title><![CDATA[Give Your Brand the iPhone Halo]]></title>
    <link>http://www.imediaconnection.com/content/15793.asp</link>
    <description><![CDATA[The iPhone is a perfect opportunity for brands to capitalize on the PR onslaught and open their doors to this affluent audience.]]></description>
    <author><![CDATA[Michael Leis]]></author>
    <authorid><![CDATA[4643]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/girl_cellphone_70x70.jpg]]></image>
    <date><![CDATA[July 25, 2007]]></date>
</item><item>
    <title><![CDATA[Widgets and Toolbars: Personalize or Die]]></title>
    <link>http://www.imediaconnection.com/content/15855.asp</link>
    <description><![CDATA[The new rules of interactive marketing include finding ways to monetize the "my" generation of users who want control over their information flow.]]></description>
    <author><![CDATA[Reena Jadhav]]></author>
    <authorid><![CDATA[6054]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jadhav_reena_70x70.jpg]]></image>
    <date><![CDATA[July 19, 2007]]></date>
</item><item>
    <title><![CDATA[The Web 2.0 News Flash: On the Desktop]]></title>
    <link>http://www.imediaconnection.com/content/15676.asp</link>
    <description><![CDATA[Eluma's VP of marketing and business development explains how news sites need to incorporate desktop apps and social media to keep up.]]></description>
    <author><![CDATA[Joe Lichtenberg]]></author>
    <authorid><![CDATA[4317]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lichtenberg_joe_70x70.jpg]]></image>
    <date><![CDATA[July 11, 2007]]></date>
</item><item>
    <title><![CDATA[Burger Wars: Hold the Websites, Extra Desktops]]></title>
    <link>http://www.imediaconnection.com/content/15382.asp</link>
    <description><![CDATA[The opportunity to use the desktop as a consumer utility has so far eluded the top three burger brands: McDonald's, Burger King and Wendy's.]]></description>
    <author><![CDATA[Michael Leis]]></author>
    <authorid><![CDATA[4643]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_leis_michael_70x70.jpg]]></image>
    <date><![CDATA[June 26, 2007]]></date>
</item><item>
    <title><![CDATA[Stay & Play: Engage Visitors with Web 2.0]]></title>
    <link>http://www.imediaconnection.com/content/15245.asp</link>
    <description><![CDATA[Using the right Web 2.0 tools for your audience is key to driving community involvement with your site. An Eluma VP explains what works for viewers, participants and creators.]]></description>
    <author><![CDATA[Joe Lichtenberg]]></author>
    <authorid><![CDATA[4317]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lichtenberg_joe_70x70.jpg]]></image>
    <date><![CDATA[June 07, 2007]]></date>
</item><item>
    <title><![CDATA[Give Boomers What They Want]]></title>
    <link>http://www.imediaconnection.com/content/14946.asp</link>
    <description><![CDATA[Design BDAs for specific functions outside of the web convention to reach task-based boomers.]]></description>
    <author><![CDATA[Michael Leis]]></author>
    <authorid><![CDATA[4643]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_leis_michael_70x70.jpg]]></image>
    <date><![CDATA[May 18, 2007]]></date>
</item><item>
    <title><![CDATA[Build a Strong Desktop Brand Presence]]></title>
    <link>http://www.imediaconnection.com/content/14654.asp</link>
    <description><![CDATA[Eluma's VP of marketing explains&nbsp;how a branded desktop application will get you the exposure you want.]]></description>
    <author><![CDATA[Joe Lichtenberg]]></author>
    <authorid><![CDATA[4317]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lichtenberg_joe_70x70.jpg]]></image>
    <date><![CDATA[April 27, 2007]]></date>
</item><item>
    <title><![CDATA[Find Your Killer App]]></title>
    <link>http://www.imediaconnection.com/content/14491.asp</link>
    <description><![CDATA[One of the biggest roadblocks to developing the killer app is deciding which added features to pick. Here are four options that will help you find the way.]]></description>
    <author><![CDATA[Michael Leis]]></author>
    <authorid><![CDATA[4643]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ES_leis_michael_70x70.jpg]]></image>
    <date><![CDATA[April 19, 2007]]></date>
</item><item>
    <title><![CDATA[How to Win with Widget Marketing]]></title>
    <link>http://www.imediaconnection.com/content/14297.asp</link>
    <description><![CDATA[Freewebs' president/CEO explains how to make&nbsp;widget marketing successful through a willful endorsement from site owners.]]></description>
    <author><![CDATA[Shervin Pishevar]]></author>
    <authorid><![CDATA[4144]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pishevar_shervin_70x70(1).jpg]]></image>
    <date><![CDATA[April 13, 2007]]></date>
</item><item>
    <title><![CDATA[Should Consumers Choose Sponsors?]]></title>
    <link>http://www.imediaconnection.com/content/14374.asp</link>
    <description><![CDATA[Our editor in chief chats with a company that's letting its customers pick who sponsors their content.]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2007]]></date>
</item><item>
    <title><![CDATA[Desktop Apps in a Snap]]></title>
    <link>http://www.imediaconnection.com/content/14337.asp</link>
    <description><![CDATA[Underscore Marketing's president outlines the do's and don'ts of establishing brand presence through desktop apps.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[April 05, 2007]]></date>
</item><item>
    <title><![CDATA[Out of Site, Still Top of Mind ]]></title>
    <link>http://www.imediaconnection.com/content/13895.asp</link>
    <description><![CDATA[Eluma's marketing VP explains how RSS feeds to the desktop can keep your brand top-of-mind.]]></description>
    <author><![CDATA[Joe Lichtenberg]]></author>
    <authorid><![CDATA[4317]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lichtenberg_joe_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2007]]></date>
</item><item>
    <title><![CDATA[Widgets: The Future of Online Marketing?]]></title>
    <link>http://www.imediaconnection.com/content/13547.asp</link>
    <description><![CDATA[With the release of Windows Vista, Microsoft will bring widgets to the masses. Don't know what a widget is? Underscore Marketing's president explains what they are and the opportunities for your brand.]]></description>
    <author><![CDATA[Tom Hespos]]></author>
    <authorid><![CDATA[463]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hespos_tom_70x70.jpg]]></image>
    <date><![CDATA[February 08, 2007]]></date>
</item><item>
    <title><![CDATA[Will SpiralFrog Be iTunes' Competitor?]]></title>
    <link>http://www.imediaconnection.com/content/12777.asp</link>
    <description><![CDATA[SpiralFrog's CEO gives the scoop on the new online ad-supported music service. ]]></description>
    <author><![CDATA[Brad Berens]]></author>
    <authorid><![CDATA[1909]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_berens_brad_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2006]]></date>
</item><item>
    <title><![CDATA[Desktop Apps Promote Consumer Loyalty]]></title>
    <link>http://www.imediaconnection.com/content/12749.asp</link>
    <description><![CDATA[Eluma's VP, marketing &amp; business development outlines the benefits of community building via the desktop.]]></description>
    <author><![CDATA[Joe Lichtenberg]]></author>
    <authorid><![CDATA[4317]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lichtenberg_joe_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2006]]></date>
</item><item>
    <title><![CDATA[Boost Engagement with Desktop Alerts]]></title>
    <link>http://www.imediaconnection.com/content/12284.asp</link>
    <description><![CDATA[Eluma's VP, marketing &amp; business development describes how marketing via the desktop not only overcomes many online marketing problems, but also opens opportunities.]]></description>
    <author><![CDATA[Joe Lichtenberg]]></author>
    <authorid><![CDATA[4317]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lichtenberg_joe_70x70.jpg]]></image>
    <date><![CDATA[November 02, 2006]]></date>
</item><item>
    <title><![CDATA[Widget Marketing: Engage Audiences]]></title>
    <link>http://www.imediaconnection.com/content/11135.asp</link>
    <description><![CDATA[Freewebs' president and COO writes that Web Widget Marketing will help advertisers keep up with consumers, or at least stay ahead of competitors.]]></description>
    <author><![CDATA[Shervin Pishevar]]></author>
    <authorid><![CDATA[4144]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pishevar_shervin_70x70.jpg]]></image>
    <date><![CDATA[September 12, 2006]]></date>
</item><item>
    <title><![CDATA[Widgets Will Empower Mobile Marketing]]></title>
    <link>http://www.imediaconnection.com/content/10221.asp</link>
    <description><![CDATA[The WeatherBug general manager predicts that in the mobile world,&nbsp;internet applications will turn the tide on the browser.]]></description>
    <author><![CDATA[Andy Jedynak]]></author>
    <authorid><![CDATA[343]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jedynak_andy_70x70(1).jpg]]></image>
    <date><![CDATA[June 28, 2006]]></date>
</item><item>
    <title><![CDATA[How Widgets Capture Consumers]]></title>
    <link>http://www.imediaconnection.com/content/9742.asp</link>
    <description><![CDATA[WeatherBug's general manager discusses the world of widgets and what it means to interactive marketing.]]></description>
    <author><![CDATA[Andy Jedynak ]]></author>
    <authorid><![CDATA[343]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jedynak_andy_70x70.jpg]]></image>
    <date><![CDATA[May 24, 2006]]></date>
</item><item>
    <title><![CDATA[Potential Solution Strategies for Spyware]]></title>
    <link>http://www.imediaconnection.com/content/8890.asp</link>
    <description><![CDATA[A recent panel discussion between technology and legal analysts provided a different angle to the spyware controversy, of which advertisers need to be aware.]]></description>
    <author><![CDATA[Isaac Scarborough]]></author>
    <authorid><![CDATA[3899]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_scarborough_isaac_70x70.jpg]]></image>
    <date><![CDATA[April 03, 2006]]></date>
</item><item>
    <title><![CDATA[Desktop Apps: Marketing Leisure Travel]]></title>
    <link>http://www.imediaconnection.com/content/8775.asp</link>
    <description><![CDATA[AdTool's Mitchel Ahern explains how a branded desktop application can reach and retain travel customers.]]></description>
    <author><![CDATA[Mitchel Ahern]]></author>
    <authorid><![CDATA[3297]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ahern_mitchel_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2006]]></date>
</item><item>
    <title><![CDATA[Desktop Apps: the ROI of Data Monitoring]]></title>
    <link>http://www.imediaconnection.com/content/8456.asp</link>
    <description><![CDATA[The Weather Channel's VP and general manager of consumer application software presents an obsessive compulsive guide to checking your data, and why you should be doing it more often.]]></description>
    <author><![CDATA[Matthew de Ganon]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_deGanon_Mathew_70.jpg]]></image>
    <date><![CDATA[March 01, 2006]]></date>
</item><item>
    <title><![CDATA[Desktop Apps: the New Website]]></title>
    <link>http://www.imediaconnection.com/content/7982.asp</link>
    <description><![CDATA[WeatherBug's general manager announces the advertiser land-rush to the desktop, and gives insight on what works and what doesn't. ]]></description>
    <author><![CDATA[Andy Jedynak]]></author>
    <authorid><![CDATA[343]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jedynak_andy_70x70.jpg]]></image>
    <date><![CDATA[January 25, 2006]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Branding with IM ]]></title>
    <link>http://www.imediaconnection.com/content/7748.asp</link>
    <description><![CDATA[Marketers discuss successful IM campaigns for &quot;American Idol&quot; and Unilever's new Axe brand at a recent agency summit in La Quinta, CA.]]></description>
    <author><![CDATA[Kevin Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[January 24, 2006]]></date>
</item><item>
    <title><![CDATA[Q&A with Direct Revenue's New CEO]]></title>
    <link>http://www.imediaconnection.com/content/7734.asp</link>
    <description><![CDATA[What happens when an adware company decides to change its brand image? Find out in this interview with Jean-Philippe Maheu.]]></description>
    <author><![CDATA[Mark Naples]]></author>
    <authorid><![CDATA[3094]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_naples_mark_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2006]]></date>
</item><item>
    <title><![CDATA[Wanted: Better Metrics for Desktop Apps]]></title>
    <link>http://www.imediaconnection.com/content/7594.asp</link>
    <description><![CDATA[The Weather Channel's head of consumer application software argues that we have to take measurement on the desktop from Kafkaesque to truly useful.]]></description>
    <author><![CDATA[Matthew de Ganon]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_deGanon_Mathew_70.jpg]]></image>
    <date><![CDATA[December 19, 2005]]></date>
</item><item>
    <title><![CDATA[Axe uses IM & Gaming to Reach Tough Demo]]></title>
    <link>http://www.imediaconnection.com/content/7460.asp</link>
    <description><![CDATA[XFire's CEO describes how Axe leveraged IM, ad tools and his company's gaming community to reach 14-35 year old males.]]></description>
    <author><![CDATA[Mike Cassidy]]></author>
    <authorid><![CDATA[2893]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_cassidy_mike_Xfire_70x70.jpg]]></image>
    <date><![CDATA[December 12, 2005]]></date>
</item><item>
    <title><![CDATA[Legislative Round-up]]></title>
    <link>http://www.imediaconnection.com/content/7487.asp</link>
    <description><![CDATA[Although adware and spyware are clearly two different animals, some pending legislation could affect the use of both.]]></description>
    <author><![CDATA[Terri J. Seligman]]></author>
    <authorid><![CDATA[4921]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_seligman_terri_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2005]]></date>
</item><item>
    <title><![CDATA[The Truth About Software Bundling]]></title>
    <link>http://www.imediaconnection.com/content/7431.asp</link>
    <description><![CDATA[The WeatherBug GM explores the world of what comes with the software that consumers choose to download, and asks for your feedback.]]></description>
    <author><![CDATA[Andy Jedynak]]></author>
    <authorid><![CDATA[343]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jedynak_andy_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2005]]></date>
</item><item>
    <title><![CDATA[11 Types of Desktop App Content]]></title>
    <link>http://www.imediaconnection.com/content/7360.asp</link>
    <description><![CDATA[AdTools' director of marketing operations discusses branded desktop application (BDA) content, and how to make it work to achieve campaign goals.]]></description>
    <author><![CDATA[Mitchel Ahern]]></author>
    <authorid><![CDATA[3297]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ahern_mitchel_70x70.jpg]]></image>
    <date><![CDATA[November 23, 2005]]></date>
</item><item>
    <title><![CDATA[Searching On a Smaller Scale]]></title>
    <link>http://www.imediaconnection.com/content/7306.asp</link>
    <description><![CDATA[Google's recently released Desktop 2 product cries out for advertising, but as of now, only features sponsored links.]]></description>
    <author><![CDATA[Sean P. Egen]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_egen_sean_70.jpg]]></image>
    <date><![CDATA[November 17, 2005]]></date>
</item><item>
    <title><![CDATA[Last Call for Phone Calls?]]></title>
    <link>http://www.imediaconnection.com/content/7140.asp</link>
    <description><![CDATA[Presence-based communication has come of age, as IM and other such technologies become vehicles of choice.]]></description>
    <author><![CDATA[Bob Kimball]]></author>
    <authorid><![CDATA[2897]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kimball_bob_70x70.jpg]]></image>
    <date><![CDATA[November 07, 2005]]></date>
</item><item>
    <title><![CDATA[What You Get When You Get Permission]]></title>
    <link>http://www.imediaconnection.com/content/7152.asp</link>
    <description><![CDATA[WhenU's&nbsp;CEO talks about the benefits of getting -- and keeping -- consumer permission in marketing -- interactive and otherwise.]]></description>
    <author><![CDATA[Bill Day]]></author>
    <authorid><![CDATA[2034]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_day_bill_70x70.jpg]]></image>
    <date><![CDATA[October 31, 2005]]></date>
</item><item>
    <title><![CDATA[Desktop Apps: Download, Keep, Convert]]></title>
    <link>http://www.imediaconnection.com/content/7084.asp</link>
    <description><![CDATA[AdTools' Mitchel Ahern lays out the three key components of a successful branded desktop application.]]></description>
    <author><![CDATA[Mitchel Ahern]]></author>
    <authorid><![CDATA[3297]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ahern_mitchel_70x70.jpg]]></image>
    <date><![CDATA[October 28, 2005]]></date>
</item><item>
    <title><![CDATA[iMedia Podcast: Desktop Apps]]></title>
    <link>http://www.imediaconnection.com/content/7069.asp</link>
    <description><![CDATA[WeatherBug's SVP &amp; GM Andy Jedynak sits down with Masha Geller to discuss desktop apps and the issues surrounding them.]]></description>
    <author><![CDATA[Masha Geller]]></author>
    <authorid><![CDATA[2525]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/podcast_70x70.gif]]></image>
    <date><![CDATA[October 26, 2005]]></date>
</item><item>
    <title><![CDATA[How to Advertise on Desktop Applications]]></title>
    <link>http://www.imediaconnection.com/content/6991.asp</link>
    <description><![CDATA[WeatherBug's Andy Jedynak helps you get started with desktop advertising by breaking down the channel into three handy sections.]]></description>
    <author><![CDATA[Andy Jedynak]]></author>
    <authorid><![CDATA[343]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jedynak_andy_70x70.jpg]]></image>
    <date><![CDATA[October 18, 2005]]></date>
</item><item>
    <title><![CDATA[Media Maze: What is Adware?]]></title>
    <link>http://www.imediaconnection.com/content/6937.asp</link>
    <description><![CDATA[Media Strategies Editor Jim Meskauskas ponders the definition of adware, and what that definition means for advertisers and consumers alike.]]></description>
    <author><![CDATA[Jim Meskauskas]]></author>
    <authorid><![CDATA[273]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_meskauskas_jim_70x70.jpg]]></image>
    <date><![CDATA[October 11, 2005]]></date>
</item><item>
    <title><![CDATA[Desktop Apps & Branding]]></title>
    <link>http://www.imediaconnection.com/content/6897.asp</link>
    <description><![CDATA[iMedia's managing editor spoke with AdTools President Chris Heitmann on how desktop apps differ from other online advertising.]]></description>
    <author><![CDATA[Mario Sgambelluri]]></author>
    <authorid><![CDATA[1198]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sgambelluri_mario_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2005]]></date>
</item><item>
    <title><![CDATA[SearchTHIS: Sun + Google = a New World]]></title>
    <link>http://www.imediaconnection.com/content/6900.asp</link>
    <description><![CDATA[Search Editor Kevin Ryan argues that the new partnership between Sun and Google means the battle for the audience is headed for the desktop.]]></description>
    <author><![CDATA[Kevin M. Ryan]]></author>
    <authorid><![CDATA[1186]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ryan_kevin_70x70.jpg]]></image>
    <date><![CDATA[October 05, 2005]]></date>
</item><item>
    <title><![CDATA[The Case for Desktop Applications]]></title>
    <link>http://www.imediaconnection.com/content/6593.asp</link>
    <description><![CDATA[In a new regular column, WeatherBug's Andy Jedynak lays out the value proposition for desktop applications and how they can benefit your brand.]]></description>
    <author><![CDATA[Andy Jedynak]]></author>
    <authorid><![CDATA[343]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_jedynak_andy_70x70.jpg]]></image>
    <date><![CDATA[August 24, 2005]]></date>
</item><item>
    <title><![CDATA[An Opt-In Future for Online Advertising?]]></title>
    <link>http://www.imediaconnection.com/content/5835.asp</link>
    <description><![CDATA[Mookie Tenembaum of United Virtualities writes in about how interactive marketers can start taking advantage of VoIP.]]></description>
    <author><![CDATA[Mookie Tenembaum]]></author>
    <authorid><![CDATA[1151]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_hotrecorder.jpg]]></image>
    <date><![CDATA[May 18, 2005]]></date>
</item><item>
    <title><![CDATA[Instant Messaging has Potential]]></title>
    <link>http://www.imediaconnection.com/content/1059.asp</link>
    <description><![CDATA[Instant Messaging is one of the Web�s most exciting tools or tactics that has best practices written all over it, and it maps to multiple best practices simultaneously.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[April 28, 2003]]></date>
</item><item>
    <title><![CDATA[Targeting via Immediacy]]></title>
    <link>http://www.imediaconnection.com/content/1051.asp</link>
    <description><![CDATA[The Web�s ability to target messaging at a time and place that is contextually relevant to the user is unmistakably a sweet spot and best practice.]]></description>
    <author><![CDATA[Joseph Jaffe]]></author>
    <authorid><![CDATA[347]]></authorid>
    <section><![CDATA[Desktop Apps]]></section>
    <sectionurl><![CDATA[/desktopapps/index.asp]]></sectionurl>
    <image><![CDATA[]]></image>
    <date><![CDATA[March 03, 2003]]></date>
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