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 <title>iMedia Connection: Asia Archive - XML for .NET</title>
 <link>http://www.imediaconnection.com/</link>
 <description>iMedia Connection</description>
 <image>
  <url>http://www.imediaconnection.com/email/images/logo-rss.gif</url>
  <title>iMedia Connection</title>
  <link>http://www.imediaconnection.com/</link>
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 <language>en-us</language>
 <copyright>Copyright 2006 iMedia Communications, Inc. The contents of this feed are available for non-commercial use only.</copyright>
 <pubDate>Fri, 02 Oct 2009 14:53:48 PST</pubDate>
<item>
    <title><![CDATA[Multichannel marketing: Achieving seamless integration]]></title>
    <link>http://www.imediaconnection.com/content/26381.asp</link>
    <description><![CDATA[See how a brand delivered its message across multiple channels with resounding success.]]></description>
    <author><![CDATA[Mandeep Grover]]></author>
    <authorid><![CDATA[28580]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_grover_mandeep_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2010]]></date>
</item><item>
    <title><![CDATA[Closure of iMedia Connection Asia]]></title>
    <link>http://www.imediaconnection.com/content/26368.asp</link>
    <description><![CDATA[Today's edition of iMedia Connection Asia will be our final one. We would like to thank all our subscribers for your support.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Logo_iMedia_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2010]]></date>
</item><item>
    <title><![CDATA[How Google Analytics can help optimise your site]]></title>
    <link>http://www.imediaconnection.com/content/26347.asp</link>
    <description><![CDATA[We meet digital marketing agency, eMarketingEye, and find out how it used Google Analytics to help a luxury hotel chain enhance its online presence.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[April 06, 2010]]></date>
</item><item>
    <title><![CDATA[A new-look Google Analytics]]></title>
    <link>http://www.imediaconnection.com/content/26346.asp</link>
    <description><![CDATA[Google recently announced several new features in its Analytics tool to benefit users. We caught up with Google Southeast Asia�s Vinoaj Vijeyakumaar to find out more.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[April 06, 2010]]></date>
</item><item>
    <title><![CDATA[Case study: The �ding ding� Hong Kong tram guide]]></title>
    <link>http://www.imediaconnection.com/content/26345.asp</link>
    <description><![CDATA[See how a simple website helped bring the old-fashioned tram system in Hong Kong to life.]]></description>
    <author><![CDATA[Grey Group Asia Pacific]]></author>
    <authorid><![CDATA[29977]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tram.jpg]]></image>
    <date><![CDATA[March 30, 2010]]></date>
</item><item>
    <title><![CDATA[Closure of iMedia Connection Asia]]></title>
    <link>http://www.imediaconnection.com/content/26335.asp</link>
    <description><![CDATA[Next week�s edition of iMedia Connection Asia, on 6 April, 2010, will be our final one. We would like to take this opportunity to thank all our subscribers for your support.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Logo_iMedia_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2010]]></date>
</item><item>
    <title><![CDATA[How search and display can energize your online campaign]]></title>
    <link>http://www.imediaconnection.com/content/26300.asp</link>
    <description><![CDATA[An Eyeblaster study shows that a two-pronged search and display approach can create a more effective online campaign.]]></description>
    <author><![CDATA[Carolyn Bollaci]]></author>
    <authorid><![CDATA[27493]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bollaci_carolyn_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2010]]></date>
</item><item>
    <title><![CDATA[How to use Twitter to create brand conversations with customers]]></title>
    <link>http://www.imediaconnection.com/content/26299.asp</link>
    <description><![CDATA[The key to making Twitter work for your brand is to keep out the marketing and business aspects, and focus on being social.]]></description>
    <author><![CDATA[Ashok Lalla]]></author>
    <authorid><![CDATA[29824]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lalla_ashok_70x70.jpg]]></image>
    <date><![CDATA[April 06, 2010]]></date>
</item><item>
    <title><![CDATA[You have a monitoring tool -- now what are you going to do with it?]]></title>
    <link>http://www.imediaconnection.com/content/26288.asp</link>
    <description><![CDATA[With social media, the real challenge for brands is not capturing conversations, but doing something about them.]]></description>
    <author><![CDATA[Patrick D'Souza]]></author>
    <authorid><![CDATA[23752]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dsouza_patrick_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2010]]></date>
</item><item>
    <title><![CDATA[Mobile marketing 101]]></title>
    <link>http://www.imediaconnection.com/content/26287.asp</link>
    <description><![CDATA[Clueless about mobile marketing? These basic guidelines from the Mobile Marketing Association will help you get started.]]></description>
    <author><![CDATA[Rohit Dadwal]]></author>
    <authorid><![CDATA[22623]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dadwal_rohit_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2010]]></date>
</item><item>
    <title><![CDATA[10 ways to optimise in-stream advertising]]></title>
    <link>http://www.imediaconnection.com/content/26286.asp</link>
    <description><![CDATA[How do you coax adoption and growth in the in-stream video advertising space? Here are 10 pointers.]]></description>
    <author><![CDATA[Jordan Khoo]]></author>
    <authorid><![CDATA[8814]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_khoo_jordan_70x70.jpg]]></image>
    <date><![CDATA[March 30, 2010]]></date>
</item><item>
    <title><![CDATA[What's the best site for buying a computer online in China?]]></title>
    <link>http://www.imediaconnection.com/content/26168.asp</link>
    <description><![CDATA[Do the Chinese websites of computer manufacturers operate like clockwork, or are they slow enough to turn customers away? This study takes a closer look.]]></description>
    <author><![CDATA[Christophe Depeux]]></author>
    <authorid><![CDATA[16403]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Christophe_Depeux_70.jpg]]></image>
    <date><![CDATA[March 23, 2010]]></date>
</item><item>
    <title><![CDATA[The times they are a-changin�]]></title>
    <link>http://www.imediaconnection.com/content/26155.asp</link>
    <description><![CDATA[How will evolving technology trends such as cloud computing and social networking impact digital advertising in the near future? Read on to find out.]]></description>
    <author><![CDATA[Richard Dunmall]]></author>
    <authorid><![CDATA[29446]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dunmall_richard_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2010]]></date>
</item><item>
    <title><![CDATA[Brave new 3D world]]></title>
    <link>http://www.imediaconnection.com/content/26125.asp</link>
    <description><![CDATA[See why moving from 2D to 3D online is not just about being brave -- it�s about catching up.]]></description>
    <author><![CDATA[Guy Gadney]]></author>
    <authorid><![CDATA[29314]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gadney_guy_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2010]]></date>
</item><item>
    <title><![CDATA[The rise of email + social media]]></title>
    <link>http://www.imediaconnection.com/content/26116.asp</link>
    <description><![CDATA[Adding social media functionality to email can help your brand develop close relationships with your customers and their networks. Here's how.]]></description>
    <author><![CDATA[Kristin Hersant]]></author>
    <authorid><![CDATA[29400]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hersant_kristin_70x70.jpg.jpg]]></image>
    <date><![CDATA[March 16, 2010]]></date>
</item><item>
    <title><![CDATA[How to create long-term value from social marketing]]></title>
    <link>http://www.imediaconnection.com/content/26091.asp</link>
    <description><![CDATA[Central to any effective social marketing program is keeping the people you've initially engaged coming back for more. Here's how.]]></description>
    <author><![CDATA[Peter Applebaum]]></author>
    <authorid><![CDATA[29261]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_applebaum_peter_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2010]]></date>
</item><item>
    <title><![CDATA[How many fans does your brand really have on Facebook?]]></title>
    <link>http://www.imediaconnection.com/content/26090.asp</link>
    <description><![CDATA[Here's how you can segment your Facebook database to understand who's a fan, and who isn't.]]></description>
    <author><![CDATA[Patrick D'Souza]]></author>
    <authorid><![CDATA[23752]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dsouza_patrick_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2010]]></date>
</item><item>
    <title><![CDATA[Online marketing: How to stay ahead of the curve]]></title>
    <link>http://www.imediaconnection.com/content/25928.asp</link>
    <description><![CDATA[Here are some strategies to help you gain a competitive advantage as you plan for the year ahead and beyond.]]></description>
    <author><![CDATA[Cedric Huesler]]></author>
    <authorid><![CDATA[28608]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_huesler_cedric_70x70.jpg]]></image>
    <date><![CDATA[March 16, 2010]]></date>
</item><item>
    <title><![CDATA[iPhone marketing: Cracking the code]]></title>
    <link>http://www.imediaconnection.com/content/25904.asp</link>
    <description><![CDATA[See how by keeping a few ground rules in mind, it is possible to differentiate an iPhone app and demonstrate success.]]></description>
    <author><![CDATA[Mandeep Grover]]></author>
    <authorid><![CDATA[28580]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_grover_mandeep_70x70.jpg]]></image>
    <date><![CDATA[March 09, 2010]]></date>
</item><item>
    <title><![CDATA[Agencies: Think Darwin, not denial!]]></title>
    <link>http://www.imediaconnection.com/content/25903.asp</link>
    <description><![CDATA[Agencies will have to abandon their current systems and thinking if they are to survive in the digital ecosystem. Here's why.]]></description>
    <author><![CDATA[Chris Beaumont]]></author>
    <authorid><![CDATA[24577]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beaumont_chris1_70x70.jpg]]></image>
    <date><![CDATA[March 23, 2010]]></date>
</item><item>
    <title><![CDATA[The changing face of marketing in China]]></title>
    <link>http://www.imediaconnection.com/content/25898.asp</link>
    <description><![CDATA[We meet Acxiom's Frederic Jouve to find out more about the latest developments in ecommerce, digital marketing, and loyalty programmes in China.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[March 02, 2010]]></date>
</item><item>
    <title><![CDATA[Mobile gaming set to skyrocket]]></title>
    <link>http://www.imediaconnection.com/content/25882.asp</link>
    <description><![CDATA[Mobile phones are taking games to new levels of portability; here's why they are now the perfect platforms for gaming.]]></description>
    <author><![CDATA[Rohit Dadwal]]></author>
    <authorid><![CDATA[22623]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dadwal_rohit_70x70.jpg]]></image>
    <date><![CDATA[March 02, 2010]]></date>
</item><item>
    <title><![CDATA[How to prepare for the coming Facebook overhaul]]></title>
    <link>http://www.imediaconnection.com/content/25814.asp</link>
    <description><![CDATA[Facebook will soon be making massive changes to its page layout. Here are three simple ways for marketers to prepare for the transition.]]></description>
    <author><![CDATA[Ryan Lim]]></author>
    <authorid><![CDATA[27915]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lim_ryan_70x70.jpg.jpg]]></image>
    <date><![CDATA[February 09, 2010]]></date>
</item><item>
    <title><![CDATA[10 golden rules of great mobile websites]]></title>
    <link>http://www.imediaconnection.com/content/25741.asp</link>
    <description><![CDATA[Many companies find it hard to come up with a solid mobile marketing strategy. Here are 10 best practices to help you get started.]]></description>
    <author><![CDATA[Joerg Krahnert]]></author>
    <authorid><![CDATA[16258]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Joerg_Krahnert_70.JPG]]></image>
    <date><![CDATA[March 02, 2010]]></date>
</item><item>
    <title><![CDATA[Why Wi-Fi advertising is hot]]></title>
    <link>http://www.imediaconnection.com/content/25740.asp</link>
    <description><![CDATA[Advertising at free Wi-Fi hotspots gives you the chance to capture people's attention even before they go online. Here's why.]]></description>
    <author><![CDATA[Olesya Zinovieva]]></author>
    <authorid><![CDATA[25613]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zinovieva_olesya_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2010]]></date>
</item><item>
    <title><![CDATA[Embrace entropy marketing: Be agnostic and succeed]]></title>
    <link>http://www.imediaconnection.com/content/25716.asp</link>
    <description><![CDATA[In the digital age, it is people who are truly in control of brands. This demands an agnostic view of channels, and a shift away from traditional media planning. Read on for more.]]></description>
    <author><![CDATA[Chris Beaumont]]></author>
    <authorid><![CDATA[24577]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beaumont_chris_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2010]]></date>
</item><item>
    <title><![CDATA[Mobile and music: A developing relationship]]></title>
    <link>http://www.imediaconnection.com/content/25684.asp</link>
    <description><![CDATA[See why mobile not only allows fans access to richer music content, but also lets musicians and labels generate more revenue.]]></description>
    <author><![CDATA[Rohit Dadwal]]></author>
    <authorid><![CDATA[22623]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dadwal_rohit_70x70.jpg]]></image>
    <date><![CDATA[February 09, 2010]]></date>
</item><item>
    <title><![CDATA[10 best practices for holding a successful virtual event]]></title>
    <link>http://www.imediaconnection.com/content/25683.asp</link>
    <description><![CDATA[How do you prevent your online event from being a massive flop? Keep these 10 tips in mind.]]></description>
    <author><![CDATA[Joanne Rigby]]></author>
    <authorid><![CDATA[26588]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Joanne_Rigby_70.jpg]]></image>
    <date><![CDATA[February 02, 2010]]></date>
</item><item>
    <title><![CDATA[7 ways to get your campaign into the top 10]]></title>
    <link>http://www.imediaconnection.com/content/25667.asp</link>
    <description><![CDATA[Here's how you can make your digital campaign break through the clutter.]]></description>
    <author><![CDATA[David Ketchum]]></author>
    <authorid><![CDATA[14529]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/David_Ketchum_70.jpg]]></image>
    <date><![CDATA[February 09, 2010]]></date>
</item><item>
    <title><![CDATA[2010: A digital perspective on Singapore]]></title>
    <link>http://www.imediaconnection.com/content/25666.asp</link>
    <description><![CDATA[We caught up with Microsoft Advertising's Richard Huggins to find out more about the company's plans for the Singapore market this year.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[February 02, 2010]]></date>
</item><item>
    <title><![CDATA[4 levels at which companies use social media]]></title>
    <link>http://www.imediaconnection.com/content/25653.asp</link>
    <description><![CDATA[A study shows that brands are using social media at four key levels. Which one is right for you?]]></description>
    <author><![CDATA[Patrick D'Souza]]></author>
    <authorid><![CDATA[23752]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dsouza_patrick_70x70.jpg]]></image>
    <date><![CDATA[February 02, 2010]]></date>
</item><item>
    <title><![CDATA[What does the 'R' in 'ROI' really stand for?]]></title>
    <link>http://www.imediaconnection.com/content/25652.asp</link>
    <description><![CDATA[In this clip, we ask marketers at the iMedia Agency Summit to give their spin on the oft-used acronym -- ROI.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Logo_iMedia_Agency_70x70.jpg]]></image>
    <date><![CDATA[February 23, 2010]]></date>
</item><item>
    <title><![CDATA[Case study -- Ice Age 3: Dawn of the Dinosaurs]]></title>
    <link>http://www.imediaconnection.com/content/25633.asp</link>
    <description><![CDATA[See how an innovative mobile campaign was successful in driving trailer views and generating buzz for a hit movie release.]]></description>
    <author><![CDATA[Ruben Maislos]]></author>
    <authorid><![CDATA[19884]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_miaslos_ruben_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2010]]></date>
</item><item>
    <title><![CDATA[Click-shy Aussies create measurement headaches]]></title>
    <link>http://www.imediaconnection.com/content/25632.asp</link>
    <description><![CDATA[The only way forward for online advertising is to combine new measurement techniques that move us away from the obsession with clicks.]]></description>
    <author><![CDATA[Phil Duffield]]></author>
    <authorid><![CDATA[19387]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Phil_Duffield_70.jpg]]></image>
    <date><![CDATA[January 26, 2010]]></date>
</item><item>
    <title><![CDATA[Marketing to the Asian inbox]]></title>
    <link>http://www.imediaconnection.com/content/25624.asp</link>
    <description><![CDATA[9Global's chief revenue officer reviews email marketing laws in China, Japan, South Korea and Malaysia -- all hotbeds for online marketing.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lloyd_elizabeth_70x70.jpg]]></image>
    <date><![CDATA[January 19, 2010]]></date>
</item><item>
    <title><![CDATA[Getting social in Japan: A how-to guide]]></title>
    <link>http://www.imediaconnection.com/content/25623.asp</link>
    <description><![CDATA[Here are some key channels in Japan for brands to tap into if they want to achieve any level of social media success there this year. ]]></description>
    <author><![CDATA[Andy Radovic]]></author>
    <authorid><![CDATA[8270]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/andy_70x70.jpg]]></image>
    <date><![CDATA[January 19, 2010]]></date>
</item><item>
    <title><![CDATA[Where can you hire the next digital superstar?]]></title>
    <link>http://www.imediaconnection.com/content/25622.asp</link>
    <description><![CDATA[With digital talent in short supply, we ask marketers where they will look for their next hire. ]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Logo_iMedia_Agency_70x70.jpg]]></image>
    <date><![CDATA[January 26, 2010]]></date>
</item><item>
    <title><![CDATA[Is social media a serious marketing tool?]]></title>
    <link>http://www.imediaconnection.com/content/25621.asp</link>
    <description><![CDATA[In our next video from the iMedia Agency Summit, we look at social media and ask digital marketers if it really can be taken seriously as a marketing tool.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Logo_iMedia_Agency_70x70.jpg]]></image>
    <date><![CDATA[January 19, 2010]]></date>
</item><item>
    <title><![CDATA[Not a one-click solution]]></title>
    <link>http://www.imediaconnection.com/content/25542.asp</link>
    <description><![CDATA[Campaign measurement must be linked to human physiology and the multi-modal behavior of consumers, not just what they click on.]]></description>
    <author><![CDATA[Carolyn Bollaci]]></author>
    <authorid><![CDATA[27493]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_bollaci_carolyn_70x70.jpg]]></image>
    <date><![CDATA[January 12, 2010]]></date>
</item><item>
    <title><![CDATA[Case study: The Puma "F Wan" campaign]]></title>
    <link>http://www.imediaconnection.com/content/25531.asp</link>
    <description><![CDATA[See how sports-lifestyle brand Puma created a winning mobile campaign around the F1 race in Shanghai.]]></description>
    <author><![CDATA[Rohit Dadwal]]></author>
    <authorid><![CDATA[22623]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dadwal_rohit_70x70.jpg]]></image>
    <date><![CDATA[January 12, 2010]]></date>
</item><item>
    <title><![CDATA[What to do with all that ad inventory?]]></title>
    <link>http://www.imediaconnection.com/content/25530.asp</link>
    <description><![CDATA[We met Admax Network's Gilbert Lo at a recent workshop for digital publishers, and got some advice on how websites can best deal with unsold ad space.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[January 12, 2010]]></date>
</item><item>
    <title><![CDATA[What's keeping you optimistic about 2010?]]></title>
    <link>http://www.imediaconnection.com/content/25496.asp</link>
    <description><![CDATA[Continuing with our exclusive coverage of the iMedia Agency Summit in Asia, we ask digital marketers what they're looking forward to this year.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Logo_iMedia_Agency_70x70.jpg]]></image>
    <date><![CDATA[January 12, 2010]]></date>
</item><item>
    <title><![CDATA[Vietnam online: Then and now]]></title>
    <link>http://www.imediaconnection.com/content/25480.asp</link>
    <description><![CDATA[Take a quick look at what the Vietnamese population has been doing online and where it is headed in 2010 and beyond.]]></description>
    <author><![CDATA[Aryeh Sternberg]]></author>
    <authorid><![CDATA[23186]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_sternberg_aryeh_70x70.jpg]]></image>
    <date><![CDATA[January 05, 2010]]></date>
</item><item>
    <title><![CDATA[Digital moves for 2010]]></title>
    <link>http://www.imediaconnection.com/content/25479.asp</link>
    <description><![CDATA[2010 promises to have more meaningful and creative ad campaigns, based on better pre-campaign consumer analysis.]]></description>
    <author><![CDATA[Olesya Zinovieva]]></author>
    <authorid><![CDATA[25613]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zinovieva_olesya_70x70.jpg]]></image>
    <date><![CDATA[January 05, 2010]]></date>
</item><item>
    <title><![CDATA[Mobile marketing in Japan in 2010]]></title>
    <link>http://www.imediaconnection.com/content/25478.asp</link>
    <description><![CDATA[Here's what the mobile marketing space in Japan could look like this year.]]></description>
    <author><![CDATA[Akihisa Fujita]]></author>
    <authorid><![CDATA[13414]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fujita_akihisa_70x70.jpg]]></image>
    <date><![CDATA[January 05, 2010]]></date>
</item><item>
    <title><![CDATA[Smart market research: What's in store for the year ahead?]]></title>
    <link>http://www.imediaconnection.com/content/25477.asp</link>
    <description><![CDATA[If well used, smart research will ensure appropriate products and campaigns are fielded that generate high ROI. ]]></description>
    <author><![CDATA[Brian Fine]]></author>
    <authorid><![CDATA[19346]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Brian_Fine_70.jpg]]></image>
    <date><![CDATA[January 05, 2010]]></date>
</item><item>
    <title><![CDATA[A review of the in-game ad sector in 2009]]></title>
    <link>http://www.imediaconnection.com/content/25474.asp</link>
    <description><![CDATA[In-game ads are being used by more and more industries in China as innovative and effective ways to reach young audiences. Here are some success stories.]]></description>
    <author><![CDATA[Steven Lili Hu]]></author>
    <authorid><![CDATA[16916]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Steven_Hu_70.jpg]]></image>
    <date><![CDATA[December 29, 2009]]></date>
</item><item>
    <title><![CDATA[Seismic shifts in the media landscape]]></title>
    <link>http://www.imediaconnection.com/content/25473.asp</link>
    <description><![CDATA[In 2009, the familiar media world we knew from the past century shifted. The age of real-time, social, computer driven news and communications is upon us.]]></description>
    <author><![CDATA[Kate Carruthers]]></author>
    <authorid><![CDATA[19812]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Kate_Carruthers_70.jpg]]></image>
    <date><![CDATA[December 29, 2009]]></date>
</item><item>
    <title><![CDATA[Language translation in 2010]]></title>
    <link>http://www.imediaconnection.com/content/25461.asp</link>
    <description><![CDATA[The new Google Translate tool allows marketers to make their collateral accessible to more countries, but physical editors and copywriters are here to stay.]]></description>
    <author><![CDATA[Calvin Lee]]></author>
    <authorid><![CDATA[22110]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lee_calvin_70x70.jpg]]></image>
    <date><![CDATA[December 29, 2009]]></date>
</item><item>
    <title><![CDATA[2010: Email & social to unite and become best friends]]></title>
    <link>http://www.imediaconnection.com/content/25460.asp</link>
    <description><![CDATA[Thanks to social media, email marketing seems all but forgotten; but here's why they can be a perfect match rather than sparring partners.]]></description>
    <author><![CDATA[Adam Franklin]]></author>
    <authorid><![CDATA[19348]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Adam_Franklin_70.jpg]]></image>
    <date><![CDATA[December 29, 2009]]></date>
</item><item>
    <title><![CDATA[Are you ready for the year of global search marketing?]]></title>
    <link>http://www.imediaconnection.com/content/25459.asp</link>
    <description><![CDATA[Here are five search marketing tips to help your business grow overseas this year.]]></description>
    <author><![CDATA[Motoko Hunt]]></author>
    <authorid><![CDATA[24576]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hunt_motoko_70x70.jpg]]></image>
    <date><![CDATA[December 29, 2009]]></date>
</item><item>
    <title><![CDATA[3G in China: A 2009 progress report]]></title>
    <link>http://www.imediaconnection.com/content/25445.asp</link>
    <description><![CDATA[Since the launch of 3G in China, has it lived up to expectations, and which carrier will win the three-horse&nbsp;race? Read on to find out.]]></description>
    <author><![CDATA[Alvin Wang Graylin]]></author>
    <authorid><![CDATA[15015]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_graylin_alvin_70x70.png]]></image>
    <date><![CDATA[December 22, 2009]]></date>
</item><item>
    <title><![CDATA[The systematic web]]></title>
    <link>http://www.imediaconnection.com/content/25444.asp</link>
    <description><![CDATA[What is the next version of the web? Simply put, we will see the chaotic and unorganized nature of today's conversational web become more systematic.]]></description>
    <author><![CDATA[Shalabh Pandey]]></author>
    <authorid><![CDATA[20406]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Shalabh_Pandey_70.jPG]]></image>
    <date><![CDATA[December 22, 2009]]></date>
</item><item>
    <title><![CDATA[Mobile advertising to gain momentum in 2010]]></title>
    <link>http://www.imediaconnection.com/content/25443.asp</link>
    <description><![CDATA[With a strengthening global economy and a number of real industry drivers, mobile advertising looks set to reach the next level.]]></description>
    <author><![CDATA[Matthias Kunze]]></author>
    <authorid><![CDATA[17346]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kunze_matthias_70x70.jpg]]></image>
    <date><![CDATA[December 22, 2009]]></date>
</item><item>
    <title><![CDATA[A review of Google & Yahoo in 2009]]></title>
    <link>http://www.imediaconnection.com/content/25432.asp</link>
    <description><![CDATA[How have Google and Yahoo performed in the search marketing space in Southeast Asia this year? Read on to find out.]]></description>
    <author><![CDATA[Chandler Nguyen]]></author>
    <authorid><![CDATA[18575]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Chandler_Nguyen_70.JPG]]></image>
    <date><![CDATA[December 22, 2009]]></date>
</item><item>
    <title><![CDATA[Japan on digital: A 2009 wrap-up]]></title>
    <link>http://www.imediaconnection.com/content/25431.asp</link>
    <description><![CDATA[Zoom in and examine some of the main themes that stood out in Japan's digital marketing landscape this year.]]></description>
    <author><![CDATA[Andy Radovic]]></author>
    <authorid><![CDATA[8270]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/andy_70x70.jpg]]></image>
    <date><![CDATA[December 22, 2009]]></date>
</item><item>
    <title><![CDATA[The evolution of mobile music]]></title>
    <link>http://www.imediaconnection.com/content/25430.asp</link>
    <description><![CDATA[2010 could be a watershed year for mobile music as consumers stand to get better and cheaper access to their favourite tunes via their mobile phones.]]></description>
    <author><![CDATA[Richard Mergler]]></author>
    <authorid><![CDATA[23793]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mergler_richard_70x70.jpg]]></image>
    <date><![CDATA[December 22, 2009]]></date>
</item><item>
    <title><![CDATA[10 developments in digital that will shape 2010]]></title>
    <link>http://www.imediaconnection.com/content/25429.asp</link>
    <description><![CDATA[As we welcome 2010, watch out for these 10 trends in digital marketing that will shape our reality this year and in years to come.]]></description>
    <author><![CDATA[Eldad Persky]]></author>
    <authorid><![CDATA[25370]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_persky_eldad_70x70.jpg]]></image>
    <date><![CDATA[December 22, 2009]]></date>
</item><item>
    <title><![CDATA[Is customer engagement the holy grail in online marketing?]]></title>
    <link>http://www.imediaconnection.com/content/25380.asp</link>
    <description><![CDATA[In this week's edition of the iMedia Agency Summit video coverage, we ask participants if they think customer engagement is the ultimate prize.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Logo_iMedia_Agency_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2009]]></date>
</item><item>
    <title><![CDATA[Can banners really optimize online ad spend?]]></title>
    <link>http://www.imediaconnection.com/content/25367.asp</link>
    <description><![CDATA[Yes they can; the right targeting and creatives can trigger an impactful response to your campaign.]]></description>
    <author><![CDATA[Olesya Zinovieva]]></author>
    <authorid><![CDATA[25613]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zinovieva_olesya_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2009]]></date>
</item><item>
    <title><![CDATA[How to harness the growing power of mobile marketing in India]]></title>
    <link>http://www.imediaconnection.com/content/25366.asp</link>
    <description><![CDATA[Marketers in India have an increasing range of options to reach consumers through their mobile phones. Here's how to do it.]]></description>
    <author><![CDATA[Santosh EG]]></author>
    <authorid><![CDATA[26886]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_eg_santosh_70x70.jpg]]></image>
    <date><![CDATA[December 15, 2009]]></date>
</item><item>
    <title><![CDATA[The problem with Dunkin' Donuts in China]]></title>
    <link>http://www.imediaconnection.com/content/25365.asp</link>
    <description><![CDATA[If Dunkin' Donuts is to be successful in China, it needs to make its website and stores findable, and find a way to connect with Chinese consumers online.]]></description>
    <author><![CDATA[Ben Cavender]]></author>
    <authorid><![CDATA[19888]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ben_Cavender_70.jpg]]></image>
    <date><![CDATA[December 15, 2009]]></date>
</item><item>
    <title><![CDATA[How upmarket carmakers perform on the Chinese internet]]></title>
    <link>http://www.imediaconnection.com/content/25268.asp</link>
    <description><![CDATA[This study shows how the poor performance of some top car makers' websites in China could be turning customers away.]]></description>
    <author><![CDATA[Christophe Depeux]]></author>
    <authorid><![CDATA[16403]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Christophe_Depeux_70.jpg]]></image>
    <date><![CDATA[December 08, 2009]]></date>
</item><item>
    <title><![CDATA[How are agencies going to make money next year?]]></title>
    <link>http://www.imediaconnection.com/content/25234.asp</link>
    <description><![CDATA[What should digital agencies be doing next year to ensure that they turn in a profit? Hear some ideas from participants at the recent iMedia Agency Summit.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Logo_iMedia_Agency_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2009]]></date>
</item><item>
    <title><![CDATA[What is the prevalence of ad relevance?]]></title>
    <link>http://www.imediaconnection.com/content/25233.asp</link>
    <description><![CDATA[Maintaining a solid frame of relevance is the cornerstone of any successful SEM campaign. So, how is ad relevance measured and how does relevance affect how much you pay per click? ]]></description>
    <author><![CDATA[Frank Grasso]]></author>
    <authorid><![CDATA[20854]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_grasso_frank_70x70.jpg]]></image>
    <date><![CDATA[December 08, 2009]]></date>
</item><item>
    <title><![CDATA[Exploring and understanding the benefits of virtual events]]></title>
    <link>http://www.imediaconnection.com/content/25232.asp</link>
    <description><![CDATA[See why virtual meetings are something that marketing, public relations and events professionals should consider when faced with limited budgets and reduced travel requirements.]]></description>
    <author><![CDATA[Joanne Rigby]]></author>
    <authorid><![CDATA[26588]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Joanne_Rigby_70.jpg]]></image>
    <date><![CDATA[December 08, 2009]]></date>
</item><item>
    <title><![CDATA[The growth of mobile in Asia]]></title>
    <link>http://www.imediaconnection.com/content/25206.asp</link>
    <description><![CDATA[Mobile is becoming an increasingly attractive option for advertisers seeking to demonstrate the level of campaign engagement with consumers. ]]></description>
    <author><![CDATA[Delynn Ho]]></author>
    <authorid><![CDATA[12480]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_ho_delynn_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2009]]></date>
</item><item>
    <title><![CDATA[4 steps to direct social media marketing]]></title>
    <link>http://www.imediaconnection.com/content/25169.asp</link>
    <description><![CDATA[Here are four things your brand can do when entering the social media arena.]]></description>
    <author><![CDATA[Michael Gorman]]></author>
    <authorid><![CDATA[18985]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Michael_Gorman_70.JPG]]></image>
    <date><![CDATA[December 01, 2009]]></date>
</item><item>
    <title><![CDATA[Why Big Pharma's marketing strategy needs a rethink]]></title>
    <link>http://www.imediaconnection.com/content/25168.asp</link>
    <description><![CDATA[Pharmaceutical companies have been very slow to embrace new communications technologies; they need to aggressively adopt multi-channel marketing to improve ROI.]]></description>
    <author><![CDATA[Chris Beaumont]]></author>
    <authorid><![CDATA[24577]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beaumont_chris_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2009]]></date>
</item><item>
    <title><![CDATA[Your client wants to be on social media, you tell them...?]]></title>
    <link>http://www.imediaconnection.com/content/25167.asp</link>
    <description><![CDATA[Social media -- everyone wants to be on it, but not everyone knows how to use it well. So if your client wants to use Facebook, Twitter, or any other platforms, what would you tell them?]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Logo_iMedia_Agency_70x70.jpg]]></image>
    <date><![CDATA[December 01, 2009]]></date>
</item><item>
    <title><![CDATA[Mobile in rural Asia: New opportunities for brands]]></title>
    <link>http://www.imediaconnection.com/content/25149.asp</link>
    <description><![CDATA[With mobile fast becoming the 'first screen' in Asia's rural communities, brands have an opportunity to reach out and create new relationships.]]></description>
    <author><![CDATA[Sandy Agarwal]]></author>
    <authorid><![CDATA[17384]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Sandy_Agarwal_70.jpg]]></image>
    <date><![CDATA[November 24, 2009]]></date>
</item><item>
    <title><![CDATA[Microsoft's Mark Inkster on the iMedia Agency Summit]]></title>
    <link>http://www.imediaconnection.com/content/25148.asp</link>
    <description><![CDATA[dmg world media's Paul Beckley speaks to Microsoft's Mark Inkster at the iMedia Agency Summit in Phuket. Watch the interview here.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Logo_iMedia_Agency_70x70.jpg]]></image>
    <date><![CDATA[November 24, 2009]]></date>
</item><item>
    <title><![CDATA[Entertainment marketing -- the power of branded content]]></title>
    <link>http://www.imediaconnection.com/content/25134.asp</link>
    <description><![CDATA[Brands today are evolving from advertisers to content creators and distributors; find out what sort of challenges this shift could pose to them.]]></description>
    <author><![CDATA[Chris Reitermann]]></author>
    <authorid><![CDATA[23189]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Reitermann_chris_70x70.jpg]]></image>
    <date><![CDATA[November 24, 2009]]></date>
</item><item>
    <title><![CDATA[4 new words for agencies in Asia to learn]]></title>
    <link>http://www.imediaconnection.com/content/25110.asp</link>
    <description><![CDATA[Agencies in Asia that survived the financial wobbles this year might have to change the way they do things. Here are four suggestions.]]></description>
    <author><![CDATA[Greg Paull]]></author>
    <authorid><![CDATA[23185]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_paull_greg_70x70.jpg]]></image>
    <date><![CDATA[November 24, 2009]]></date>
</item><item>
    <title><![CDATA[Case study: The Pepsi Creative Challenge 4]]></title>
    <link>http://www.imediaconnection.com/content/25099.asp</link>
    <description><![CDATA[See how soft drink giant Pepsi used the online sphere to engage consumers and boost its market share.]]></description>
    <author><![CDATA[The Edelman Shanghai team]]></author>
    <authorid><![CDATA[26175]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Logo_Edelman_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2009]]></date>
</item><item>
    <title><![CDATA[11 reasons to convince your friends to join Twitter]]></title>
    <link>http://www.imediaconnection.com/content/25098.asp</link>
    <description><![CDATA[Can't get your buddies to use Twitter? These reasons might help change their minds.]]></description>
    <author><![CDATA[Vivek Bhargava]]></author>
    <authorid><![CDATA[17533]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Vivek_Bhargava_70.jpg]]></image>
    <date><![CDATA[November 17, 2009]]></date>
</item><item>
    <title><![CDATA[A fruitful iMedia Agency Summit]]></title>
    <link>http://www.imediaconnection.com/content/25091.asp</link>
    <description><![CDATA[Participants at the recent iMedia Agency Summit in Phuket had a rewarding time discussing the issues facing digital agencies today. Listen to what some of them had to say about the event.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Logo_iMedia_Agency_70x70.jpg]]></image>
    <date><![CDATA[November 17, 2009]]></date>
</item><item>
    <title><![CDATA[Chris Marriott on the future of digital marketing]]></title>
    <link>http://www.imediaconnection.com/content/25075.asp</link>
    <description><![CDATA[We meet Acxiom Digital's Chris Marriott and ask the industry veteran how he sees the landscape changing next year.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[November 17, 2009]]></date>
</item><item>
    <title><![CDATA[Job openings in the marketing agency of the future]]></title>
    <link>http://www.imediaconnection.com/content/25054.asp</link>
    <description><![CDATA[What kind of talent is needed to take agencies into the future? Here are some ideas.]]></description>
    <author><![CDATA[Shalabh Pandey]]></author>
    <authorid><![CDATA[20406]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Shalabh_Pandey_70.jPG]]></image>
    <date><![CDATA[November 10, 2009]]></date>
</item><item>
    <title><![CDATA[Selecting the right search marketing partner]]></title>
    <link>http://www.imediaconnection.com/content/25027.asp</link>
    <description><![CDATA[Marketers should thoroughly test a search team's knowledge and expertise before deciding on a partner. Here's how.]]></description>
    <author><![CDATA[Kate Clough]]></author>
    <authorid><![CDATA[5277]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_clough_kate_70x70.jpg]]></image>
    <date><![CDATA[November 10, 2009]]></date>
</item><item>
    <title><![CDATA[Case study: AirAsia campaign on Yahoo! Mobile]]></title>
    <link>http://www.imediaconnection.com/content/25026.asp</link>
    <description><![CDATA[See how an Asian budget airline leveraged mobile marketing to increase awareness of itself and its promotions throughout the region.]]></description>
    <author><![CDATA[Rohit Dadwal]]></author>
    <authorid><![CDATA[22623]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dadwal_rohit_70x70.jpg]]></image>
    <date><![CDATA[November 10, 2009]]></date>
</item><item>
    <title><![CDATA[What do you REALLY want from digital media?]]></title>
    <link>http://www.imediaconnection.com/content/25018.asp</link>
    <description><![CDATA[The changing digital landscape can get a little overwhelming sometimes. At the recent iMedia Agency Summit in Phuket, we asked some agency bigwigs and solution providers what their vision for digital media is.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Logo_iMedia_Agency_70x70.jpg]]></image>
    <date><![CDATA[November 10, 2009]]></date>
</item><item>
    <title><![CDATA[The ideal modern agency]]></title>
    <link>http://www.imediaconnection.com/content/24925.asp</link>
    <description><![CDATA[How should the modern agency cope with the ever-changing media landscape? ]]></description>
    <author><![CDATA[Reo Watanabe]]></author>
    <authorid><![CDATA[25737]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Watanabe_reo_70x70.JPG]]></image>
    <date><![CDATA[November 03, 2009]]></date>
</item><item>
    <title><![CDATA[A mobile marketing guide for SMEs]]></title>
    <link>http://www.imediaconnection.com/content/24924.asp</link>
    <description><![CDATA[Mobile marketing helps small businesses retain current customers and reach out to new ones. Here are some guidelines on how to put together a mobile campaign.]]></description>
    <author><![CDATA[Rohit Dadwal]]></author>
    <authorid><![CDATA[22623]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dadwal_rohit_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2009]]></date>
</item><item>
    <title><![CDATA[Third-party certification a must for ad tracking transparency]]></title>
    <link>http://www.imediaconnection.com/content/24880.asp</link>
    <description><![CDATA[Advertisers and publishers can feel more confident about the data provided by ad networks with third-party certification. Here's why.]]></description>
    <author><![CDATA[Olesya Zinovieva]]></author>
    <authorid><![CDATA[25613]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_zinovieva_olesya_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2009]]></date>
</item><item>
    <title><![CDATA[Stop "driving traffic" to your site!]]></title>
    <link>http://www.imediaconnection.com/content/24842.asp</link>
    <description><![CDATA[All businesses should learn that unless they make a profit by someone simply arriving at their site, then driving people to it is not a strategy.]]></description>
    <author><![CDATA[Julian Peterson]]></author>
    <authorid><![CDATA[24923]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_peterson_julian_70x70.jpg]]></image>
    <date><![CDATA[November 03, 2009]]></date>
</item><item>
    <title><![CDATA[Why in-game advertising is so easy]]></title>
    <link>http://www.imediaconnection.com/content/24824.asp</link>
    <description><![CDATA[We caught up with in-game ad network Massive at the recent Spikes Asia ad festival, and found out what it can offer marketers in Asia.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[October 27, 2009]]></date>
</item><item>
    <title><![CDATA[Vogue's performance vague in China]]></title>
    <link>http://www.imediaconnection.com/content/24810.asp</link>
    <description><![CDATA[A study shows how the website of a prominent fashion magazine in China loads poorly as compared to its competitors, and why this could affect its ad revenues.]]></description>
    <author><![CDATA[Christophe Depeux]]></author>
    <authorid><![CDATA[16403]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Christophe_Depeux_70.jpg]]></image>
    <date><![CDATA[October 27, 2009]]></date>
</item><item>
    <title><![CDATA[Mind the gap between you and your customer]]></title>
    <link>http://www.imediaconnection.com/content/24809.asp</link>
    <description><![CDATA[Here's how one brand's select online community helped it affirm -- or throw out -- campaign ideas.]]></description>
    <author><![CDATA[Johanna Campbell]]></author>
    <authorid><![CDATA[25501]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_campbell_johanna_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2009]]></date>
</item><item>
    <title><![CDATA[Ecosystem marketing: The power of partnerships]]></title>
    <link>http://www.imediaconnection.com/content/24808.asp</link>
    <description><![CDATA[Learn why it is critical for companies to develop a win-win ecosystem of partnerships to beat the competition.]]></description>
    <author><![CDATA[Shuji Honjo]]></author>
    <authorid><![CDATA[25264]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_honjo_shuji_70x70.jpg]]></image>
    <date><![CDATA[October 27, 2009]]></date>
</item><item>
    <title><![CDATA[How a telco twitters]]></title>
    <link>http://www.imediaconnection.com/content/24736.asp</link>
    <description><![CDATA[We caught up with Australian telco, Telstra, at the recent iMedia Brand Summit in Sydney, and found out how it first ventured into the Twittersphere.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[October 20, 2009]]></date>
</item><item>
    <title><![CDATA[Managing your brand�s reputation online]]></title>
    <link>http://www.imediaconnection.com/content/24735.asp</link>
    <description><![CDATA[Here are some tools you can use to listen to what's being said about your brand online.]]></description>
    <author><![CDATA[Hichame Assi]]></author>
    <authorid><![CDATA[25304]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_assi_hichame_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2009]]></date>
</item><item>
    <title><![CDATA[Corporate online communities: Opportunities and challenges]]></title>
    <link>http://www.imediaconnection.com/content/24721.asp</link>
    <description><![CDATA[It isn't easy for brands to run online communities, but they can be rewarding if done properly. Take a look at how two Japanese companies got it right.]]></description>
    <author><![CDATA[Shuji Honjo]]></author>
    <authorid><![CDATA[25264]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_honjo_shuji_70x70.jpg]]></image>
    <date><![CDATA[October 20, 2009]]></date>
</item><item>
    <title><![CDATA[The marketing services agency of the future]]></title>
    <link>http://www.imediaconnection.com/content/24720.asp</link>
    <description><![CDATA[Agencies of tomorrow could simply become "conversation catalysts" that&nbsp;create involvement around brands. Read on for more.]]></description>
    <author><![CDATA[Shalabh Pandey]]></author>
    <authorid><![CDATA[20406]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Shalabh_Pandey_70.jPG]]></image>
    <date><![CDATA[October 20, 2009]]></date>
</item><item>
    <title><![CDATA[Mobile marketing trends in Japan]]></title>
    <link>http://www.imediaconnection.com/content/24700.asp</link>
    <description><![CDATA[Gain some insight into the Japanese mobile ad market with this award-winning campaign by McDonald's.]]></description>
    <author><![CDATA[Akihisa Fujita]]></author>
    <authorid><![CDATA[13414]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_fujita_akihisa_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2009]]></date>
</item><item>
    <title><![CDATA[The great social wall of China]]></title>
    <link>http://www.imediaconnection.com/content/24697.asp</link>
    <description><![CDATA[Approach marketing in China from the inside-out, or risk being left outside the conversation.]]></description>
    <author><![CDATA[Cate Riegner]]></author>
    <authorid><![CDATA[25153]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_riegner_cate_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2009]]></date>
</item><item>
    <title><![CDATA[Mobile lets you speak directly to consumers in Southeast Asia]]></title>
    <link>http://www.imediaconnection.com/content/24696.asp</link>
    <description><![CDATA[When it comes to reaching your target market in Southeast Asia, see why mobile ads are the way to go.]]></description>
    <author><![CDATA[Ruben Maislos]]></author>
    <authorid><![CDATA[19884]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_miaslos_ruben_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2009]]></date>
</item><item>
    <title><![CDATA[4 myths of mobile marketing in China debunked]]></title>
    <link>http://www.imediaconnection.com/content/24695.asp</link>
    <description><![CDATA[Many marketers have a great deal of misconceptions about the mobile space in China. Here's a quick reality check.]]></description>
    <author><![CDATA[Lucy Lee]]></author>
    <authorid><![CDATA[25145]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lee_lucy_70x70.jpg]]></image>
    <date><![CDATA[October 13, 2009]]></date>
</item><item>
    <title><![CDATA[Practical takeaways from the iMedia Brand Summit]]></title>
    <link>http://www.imediaconnection.com/content/24612.asp</link>
    <description><![CDATA[In case you missed the recent iMedia Brand Summit amidst the lush vineyards of Hunter Valley, Sydney, here's what some delegates got out of the event.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[October 06, 2009]]></date>
</item><item>
    <title><![CDATA[Case study: The Intel mobile scavenger hunt]]></title>
    <link>http://www.imediaconnection.com/content/24611.asp</link>
    <description><![CDATA[China is a strong target market for mobile marketing efforts and several innovative campaigns there have become huge successes. Here's one conducted by Intel.]]></description>
    <author><![CDATA[Rohit Dadwal]]></author>
    <authorid><![CDATA[22623]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dadwal_rohit_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2009]]></date>
</item><item>
    <title><![CDATA[Becoming digital: The Canon Singapore journey]]></title>
    <link>http://www.imediaconnection.com/content/24610.asp</link>
    <description><![CDATA[See how one brand changed and adapted to communicate better with its new dynamic audience.]]></description>
    <author><![CDATA[Lee Eu Jin]]></author>
    <authorid><![CDATA[24924]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_eu_jin_lee_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2009]]></date>
</item><item>
    <title><![CDATA[Why is hardly anyone measuring the response to their online ads?]]></title>
    <link>http://www.imediaconnection.com/content/24609.asp</link>
    <description><![CDATA[Why should you track your online ads, and what could possibly happen if you don't?]]></description>
    <author><![CDATA[Julian Peterson]]></author>
    <authorid><![CDATA[24923]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_peterson_julian_70x70.jpg]]></image>
    <date><![CDATA[October 06, 2009]]></date>
</item><item>
    <title><![CDATA[New network gives ads more bite]]></title>
    <link>http://www.imediaconnection.com/content/24551.asp</link>
    <description><![CDATA[We speak to Microsoft Advertising's Scott Howe about the new Microsoft Media Network and how it allows advertisers in Asia to pick the audiences they want.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[September 29, 2009]]></date>
</item><item>
    <title><![CDATA[13 barriers to digital marketing investment]]></title>
    <link>http://www.imediaconnection.com/content/24501.asp</link>
    <description><![CDATA[What beliefs might lie behind clients' reluctance to invest more aggressively in digital marketing? Read on to find out.]]></description>
    <author><![CDATA[Mark Cripps]]></author>
    <authorid><![CDATA[12673]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mark_Cripps70.jpg]]></image>
    <date><![CDATA[September 29, 2009]]></date>
</item><item>
    <title><![CDATA[So you think your campaign is integrated]]></title>
    <link>http://www.imediaconnection.com/content/24500.asp</link>
    <description><![CDATA[Many marketers may think using multiple channels equals an integrated campaign. Find out why this isn't the case.]]></description>
    <author><![CDATA[Francis Kwok]]></author>
    <authorid><![CDATA[18863]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Francis_Kwok_70.jpg]]></image>
    <date><![CDATA[September 29, 2009]]></date>
</item><item>
    <title><![CDATA[Digital talent: What's hot now?]]></title>
    <link>http://www.imediaconnection.com/content/24499.asp</link>
    <description><![CDATA[What sort of digital marketing skills will be needed in the coming months? Here are some predictions.]]></description>
    <author><![CDATA[Steven Pang]]></author>
    <authorid><![CDATA[17625]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Steven_Pang_70.jpg]]></image>
    <date><![CDATA[September 29, 2009]]></date>
</item><item>
    <title><![CDATA[2009: Things are looking up]]></title>
    <link>http://www.imediaconnection.com/content/24475.asp</link>
    <description><![CDATA[It has been a difficult year, but with budgets starting to come out of hibernation and client attitudes changing, things are getting better.]]></description>
    <author><![CDATA[Mark Cripps]]></author>
    <authorid><![CDATA[12673]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mark_Cripps70.jpg]]></image>
    <date><![CDATA[September 22, 2009]]></date>
</item><item>
    <title><![CDATA[CMOs must walk the talk]]></title>
    <link>http://www.imediaconnection.com/content/24474.asp</link>
    <description><![CDATA[Too many CMOs have narrowly defined roles; they need to spread their wings and make marketing part of the organization.]]></description>
    <author><![CDATA[Chris Beaumont]]></author>
    <authorid><![CDATA[24577]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beaumont_chris_70x70.jpg]]></image>
    <date><![CDATA[September 22, 2009]]></date>
</item><item>
    <title><![CDATA[Dwelling beyond the click]]></title>
    <link>http://www.imediaconnection.com/content/24473.asp</link>
    <description><![CDATA[New research reveals that 'dwell rates' are a far more realistic measurement of how consumers engage with ads. ]]></description>
    <author><![CDATA[Mick O'Brien]]></author>
    <authorid><![CDATA[6397]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_obrien_mick_70x70.jpg]]></image>
    <date><![CDATA[September 22, 2009]]></date>
</item><item>
    <title><![CDATA[Taking your online business abroad]]></title>
    <link>http://www.imediaconnection.com/content/24472.asp</link>
    <description><![CDATA[How do you know if there�s an opportunity for your online business overseas? Here are some ways to find out.]]></description>
    <author><![CDATA[Motoko Hunt]]></author>
    <authorid><![CDATA[24576]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_hunt_motoko_70x70.jpg]]></image>
    <date><![CDATA[September 22, 2009]]></date>
</item><item>
    <title><![CDATA[Make your customers your advocates]]></title>
    <link>http://www.imediaconnection.com/content/24373.asp</link>
    <description><![CDATA[We speak to Ajay Mohan, HP's vice-president for marketing at its Personal Systems Group in Asia Pacific and Japan, about the company's marketing philosophy in the region, and why he has big hopes for social media in brand building.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[September 15, 2009]]></date>
</item><item>
    <title><![CDATA[Innovative movie promotion in virtual worlds]]></title>
    <link>http://www.imediaconnection.com/content/24318.asp</link>
    <description><![CDATA[The challenge of advertising in virtual worlds involves taking advantage of their unique&nbsp;features. Here's how some film companies showcased their movies in one of these worlds.]]></description>
    <author><![CDATA[Jeremy Snyder]]></author>
    <authorid><![CDATA[24199]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_snyder_jeremy_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2009]]></date>
</item><item>
    <title><![CDATA[Case study: The Unborn movie campaign for iPhone]]></title>
    <link>http://www.imediaconnection.com/content/24317.asp</link>
    <description><![CDATA[The iPhone is the&nbsp;perfect tool&nbsp;for mobile marketers to convey their messages. In this case study, see how an iPhone app was created to successfully promote a movie.]]></description>
    <author><![CDATA[Rohit Dadwal]]></author>
    <authorid><![CDATA[22623]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dadwal_rohit_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2009]]></date>
</item><item>
    <title><![CDATA[The changing face of the Japanese search landscape]]></title>
    <link>http://www.imediaconnection.com/content/24307.asp</link>
    <description><![CDATA[The past months have seen remarkable changes in the Japanese searchscape. Find out what's happening in this arena.]]></description>
    <author><![CDATA[Andy Radovic]]></author>
    <authorid><![CDATA[8270]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/andy_70x70.jpg]]></image>
    <date><![CDATA[September 15, 2009]]></date>
</item><item>
    <title><![CDATA[Know your audience, drive your sales]]></title>
    <link>http://www.imediaconnection.com/content/24290.asp</link>
    <description><![CDATA[When running a campaign, marketers first must incorporate user relevance into ad content and creative, thereby driving engagement, and ultimately, sales.]]></description>
    <author><![CDATA[Toby Gabriner]]></author>
    <authorid><![CDATA[603]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gabriner_tony_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2009]]></date>
</item><item>
    <title><![CDATA[Indonesia online]]></title>
    <link>http://www.imediaconnection.com/content/24289.asp</link>
    <description><![CDATA[See why Indonesia is a very promising market for online advertising, mobile marketing and other emerging technologies.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lloyd_elizabeth_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2009]]></date>
</item><item>
    <title><![CDATA[Time to take mobile advertising to the next level]]></title>
    <link>http://www.imediaconnection.com/content/24288.asp</link>
    <description><![CDATA[Mobile advertising is at a tipping point and can now give you the opportunity to engage your target demographic in a one-to-one conversation.]]></description>
    <author><![CDATA[Matthias Kunze]]></author>
    <authorid><![CDATA[17346]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_kunze_matthias_70x70.jpg]]></image>
    <date><![CDATA[September 08, 2009]]></date>
</item><item>
    <title><![CDATA[5 email marketing trends so far in 2009]]></title>
    <link>http://www.imediaconnection.com/content/24287.asp</link>
    <description><![CDATA[The first half of 2009 has proven that email marketing is more popular than ever, and marketers are learning the ropes fast.]]></description>
    <author><![CDATA[Adam Franklin]]></author>
    <authorid><![CDATA[19348]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Adam_Franklin_70.jpg]]></image>
    <date><![CDATA[September 08, 2009]]></date>
</item><item>
    <title><![CDATA[The point is to engage, nothing else]]></title>
    <link>http://www.imediaconnection.com/content/24234.asp</link>
    <description><![CDATA[We meet the senior director of Microsoft Singapore's Business &amp; Marketing Organization, to get his take on sustaining a dialogue with customers -- and why marketers should break all the rules.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[September 01, 2009]]></date>
</item><item>
    <title><![CDATA[Marketing in the "vireal" world]]></title>
    <link>http://www.imediaconnection.com/content/24232.asp</link>
    <description><![CDATA[In the "vireal" world, where what is virtual is for real, more and more Asians today are leading multiple lives on the move, according to a recent study. Find out what this means for marketers in Asia.]]></description>
    <author><![CDATA[Sailesh Wadhwa]]></author>
    <authorid><![CDATA[24001]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Wadhwa_Sailesh_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2009]]></date>
</item><item>
    <title><![CDATA[Building cost effective word-of-mouth marketing programs]]></title>
    <link>http://www.imediaconnection.com/content/24217.asp</link>
    <description><![CDATA[Word-of-mouth (WOM) can be both more engaging and cost effective than other online marketing channels. Here are some guidelines to increase your chance of success.]]></description>
    <author><![CDATA[Ken Wong and Andy Chang]]></author>
    <authorid><![CDATA[23955]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wong_ken_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2009]]></date>
</item><item>
    <title><![CDATA[Using data to optimize your marketing budgets]]></title>
    <link>http://www.imediaconnection.com/content/24216.asp</link>
    <description><![CDATA[Marketers have to be smarter in acquiring and maintaining data to ensure that it stays relevant and up to date, which ultimately drives results.<BR>]]></description>
    <author><![CDATA[SeowPing Tan]]></author>
    <authorid><![CDATA[23953]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tan_seowping_70x70.jpg]]></image>
    <date><![CDATA[September 01, 2009]]></date>
</item><item>
    <title><![CDATA[Four billion mobiles]]></title>
    <link>http://www.imediaconnection.com/content/24161.asp</link>
    <description><![CDATA[The mobile web is all about growth, not decline. With an audience of four billion, it presents the opportunity of the century.]]></description>
    <author><![CDATA[Richard Mergler]]></author>
    <authorid><![CDATA[23793]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mergler_richard_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2009]]></date>
</item><item>
    <title><![CDATA[The key to global brand success]]></title>
    <link>http://www.imediaconnection.com/content/24160.asp</link>
    <description><![CDATA[What makes the world's top brands tick in the current economic climate? Find out more from this recent study.]]></description>
    <author><![CDATA[Daren Poole]]></author>
    <authorid><![CDATA[23791]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_poole_daren_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2009]]></date>
</item><item>
    <title><![CDATA[How to capture the 'Recessionista' ]]></title>
    <link>http://www.imediaconnection.com/content/24159.asp</link>
    <description><![CDATA[With the recession, a new breed of women shoppers has emerged. Retailers should recognise and embrace them.]]></description>
    <author><![CDATA[Jenene Freer]]></author>
    <authorid><![CDATA[23790]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_freer_jenene_70x70.jpg]]></image>
    <date><![CDATA[August 25, 2009]]></date>
</item><item>
    <title><![CDATA[6 reasons why GRPs are not suited for online display media]]></title>
    <link>http://www.imediaconnection.com/content/24157.asp</link>
    <description><![CDATA[As a metric to measure digital display media, gross rating points (GRPs) just don't cut it. Savvy marketers are already looking at criteria like trust, credibility and influence.]]></description>
    <author><![CDATA[Shalabh Pandey]]></author>
    <authorid><![CDATA[20406]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Shalabh_Pandey_70.jPG]]></image>
    <date><![CDATA[August 25, 2009]]></date>
</item><item>
    <title><![CDATA[Email marketers, take heed]]></title>
    <link>http://www.imediaconnection.com/content/24086.asp</link>
    <description><![CDATA[Here are some trends this year that email marketers should be aware of, and respond to.]]></description>
    <author><![CDATA[Francis Kwok]]></author>
    <authorid><![CDATA[18863]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Francis_Kwok_70.jpg]]></image>
    <date><![CDATA[August 18, 2009]]></date>
</item><item>
    <title><![CDATA[Social networking -- Past & future]]></title>
    <link>http://www.imediaconnection.com/content/24084.asp</link>
    <description><![CDATA[Take a look at the current trends in social networking, and how they will shape the next big thing.]]></description>
    <author><![CDATA[Kate Carruthers ]]></author>
    <authorid><![CDATA[19812]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Kate_Carruthers_70.jpg]]></image>
    <date><![CDATA[August 18, 2009]]></date>
</item><item>
    <title><![CDATA[Online video's meteoric rise]]></title>
    <link>http://www.imediaconnection.com/content/24083.asp</link>
    <description><![CDATA[With online video streaming, the music industry, music content providers and online publishers have taken back control of their content.]]></description>
    <author><![CDATA[Simon Joyce]]></author>
    <authorid><![CDATA[23634]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_joyce_simon_70x70.jpg]]></image>
    <date><![CDATA[August 18, 2009]]></date>
</item><item>
    <title><![CDATA[Should the internet be free?]]></title>
    <link>http://www.imediaconnection.com/content/24082.asp</link>
    <description><![CDATA[Will the internet cease to be free and will digital advertising models become irrelevant? Read on for the answers.]]></description>
    <author><![CDATA[Phil Duffield]]></author>
    <authorid><![CDATA[19387]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Phil_Duffield_70.jpg]]></image>
    <date><![CDATA[August 18, 2009]]></date>
</item><item>
    <title><![CDATA[Search marketing: The insights are in the data]]></title>
    <link>http://www.imediaconnection.com/content/23977.asp</link>
    <description><![CDATA[Driving a search program forward means we need to better understand customer insights; without that, the numbers will remain as numbers.]]></description>
    <author><![CDATA[Rosemary Lising]]></author>
    <authorid><![CDATA[23357]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lising_rosemary_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2009]]></date>
</item><item>
    <title><![CDATA[Don't ignore the data]]></title>
    <link>http://www.imediaconnection.com/content/23976.asp</link>
    <description><![CDATA[This real-life example&nbsp;of poor&nbsp;data&nbsp;use shows just why it is so&nbsp;important&nbsp;for you to gather&nbsp;the right information&nbsp;to win over your customers.]]></description>
    <author><![CDATA[Rob Stanley]]></author>
    <authorid><![CDATA[19663]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_stanley_rob_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2009]]></date>
</item><item>
    <title><![CDATA[Getting fashionable online]]></title>
    <link>http://www.imediaconnection.com/content/23975.asp</link>
    <description><![CDATA[Successful fashion companies know their target markets, and the clever ones have created websites that reflect the desires and tastes of their customers.]]></description>
    <author><![CDATA[Tim O'Neill]]></author>
    <authorid><![CDATA[23355]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_oneill_tim_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2009]]></date>
</item><item>
    <title><![CDATA[5 ways to localize your website]]></title>
    <link>http://www.imediaconnection.com/content/23974.asp</link>
    <description><![CDATA[Your website is key to&nbsp;your e-marketing campaigns, and it is common&nbsp;to create mirror sites in multiple languages. Below are five tips to guide you when converting your single-language site to a multiple one.]]></description>
    <author><![CDATA[Calvin Lee]]></author>
    <authorid><![CDATA[22110]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lee_calvin_70x70.jpg]]></image>
    <date><![CDATA[August 11, 2009]]></date>
</item><item>
    <title><![CDATA[6 reasons in favour of partial content feeds]]></title>
    <link>http://www.imediaconnection.com/content/23970.asp</link>
    <description><![CDATA[If you publish content, here are some reasons why you should consider publishing partial instead of full feeds.]]></description>
    <author><![CDATA[Shalabh Pandey]]></author>
    <authorid><![CDATA[20406]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Shalabh_Pandey_70.jPG]]></image>
    <date><![CDATA[August 04, 2009]]></date>
</item><item>
    <title><![CDATA[Sharism and the potential impact on online reputation]]></title>
    <link>http://www.imediaconnection.com/content/23969.asp</link>
    <description><![CDATA[Sharism is the spirit of Web 2.0, and as the number of bloggers and social media contributors continues to increase, so does the risk to your brand's image.]]></description>
    <author><![CDATA[Dr Mathew McDougall]]></author>
    <authorid><![CDATA[5777]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcdougall_mathew_70x70.gif]]></image>
    <date><![CDATA[August 04, 2009]]></date>
</item><item>
    <title><![CDATA[Going green: Moving newsletters, statements and promotions to email]]></title>
    <link>http://www.imediaconnection.com/content/23954.asp</link>
    <description><![CDATA[Now is the time for companies to leverage the "green" trend to show their concern for the environment -- plus reduce the cost of their direct mail process.]]></description>
    <author><![CDATA[Andrew Osterday]]></author>
    <authorid><![CDATA[23292]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Andrew_Osterday_70.jpg]]></image>
    <date><![CDATA[August 04, 2009]]></date>
</item><item>
    <title><![CDATA[All the way with HD]]></title>
    <link>http://www.imediaconnection.com/content/23953.asp</link>
    <description><![CDATA[The movement of a video in a crowded web page clearly catches the eye, but is it worth the cost? This is where high definition stands out.]]></description>
    <author><![CDATA[Mick O'Brien]]></author>
    <authorid><![CDATA[6397]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_obrien_mick_70x70.jpg]]></image>
    <date><![CDATA[August 04, 2009]]></date>
</item><item>
    <title><![CDATA[Trust in advertising rides high in Asia]]></title>
    <link>http://www.imediaconnection.com/content/23900.asp</link>
    <description><![CDATA[A recent Nielsen study shows that all forms of advertiser-led advertising, except newspaper ads, are enjoying increased levels of trust from consumers in Asia.&nbsp;What does this mean for marketers in the region?]]></description>
    <author><![CDATA[Asha Phillips]]></author>
    <authorid><![CDATA[23066]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_phillips_asha_70x70.jpg]]></image>
    <date><![CDATA[July 28, 2009]]></date>
</item><item>
    <title><![CDATA[How Chinese consumers search online]]></title>
    <link>http://www.imediaconnection.com/content/23899.asp</link>
    <description><![CDATA[To be successful in China, companies need to understand the way Chinese consumers use the internet to research goods and services.]]></description>
    <author><![CDATA[Ben Cavender and Jessica Lo]]></author>
    <authorid><![CDATA[19888]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ben_Cavender_70.jpg]]></image>
    <date><![CDATA[July 28, 2009]]></date>
</item><item>
    <title><![CDATA[Why Li Ning trumps international sports brands on the web]]></title>
    <link>http://www.imediaconnection.com/content/23814.asp</link>
    <description><![CDATA[Find out why the website of Chinese sports label Li Ning out-performs the sites of international brands such as Nike, Adidas, Puma and Reebok on the Chinese internet.]]></description>
    <author><![CDATA[Christophe Depeux]]></author>
    <authorid><![CDATA[16403]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Christophe_Depeux_70.jpg]]></image>
    <date><![CDATA[July 21, 2009]]></date>
</item><item>
    <title><![CDATA[Thinking beyond cost-per-click]]></title>
    <link>http://www.imediaconnection.com/content/23789.asp</link>
    <description><![CDATA[To reach out effectively to the internet audience, advertisers have to come up with more sophisticated campaigns, and this can only happen when they&nbsp;look beyond cost-per-click or cost-per-acquisition.]]></description>
    <author><![CDATA[Bennett Porter]]></author>
    <authorid><![CDATA[22832]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_porter_bennett_70x70.jpg]]></image>
    <date><![CDATA[July 28, 2009]]></date>
</item><item>
    <title><![CDATA[5 ways to get 100,000 fans on your Facebook public profile]]></title>
    <link>http://www.imediaconnection.com/content/23780.asp</link>
    <description><![CDATA[If you thought you could just create a Facebook profile for your brand and expect your fan base grow overnight, think again. Here are five tips to help you build a community there.]]></description>
    <author><![CDATA[George Foo]]></author>
    <authorid><![CDATA[19768]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_foo_george_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2009]]></date>
</item><item>
    <title><![CDATA[Web analytics: A necessity, not a luxury]]></title>
    <link>http://www.imediaconnection.com/content/23779.asp</link>
    <description><![CDATA[Interested in web analytics but don't know where to start? Learn how you can make use of Google's free&nbsp;Google Analytics platform to begin measuring your campaigns.]]></description>
    <author><![CDATA[Vinoaj Vijeyakumaar]]></author>
    <authorid><![CDATA[22805]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Vijeyakumaar_Vinoaj_70x70.jpg]]></image>
    <date><![CDATA[July 21, 2009]]></date>
</item><item>
    <title><![CDATA[Selecting the right translation company -- 5 tips]]></title>
    <link>http://www.imediaconnection.com/content/23756.asp</link>
    <description><![CDATA[From blogs to tweets and websites, translation is the key to reaching a wider audience. So, how do you select the best translation provider out there to bridge your linguistic needs? Here are several useful tips.]]></description>
    <author><![CDATA[Calvin Lee]]></author>
    <authorid><![CDATA[22110]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lee_calvin_70x70.jpg]]></image>
    <date><![CDATA[July 14, 2009]]></date>
</item><item>
    <title><![CDATA[Strategic search and you]]></title>
    <link>http://www.imediaconnection.com/content/23755.asp</link>
    <description><![CDATA[Why is strategic search so important to your brand and how should you go about it? We caught up with Google's Sajith Sivanandan at ad:tech Singapore last month for some insights.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_imedia_adtech_70x70.gif]]></image>
    <date><![CDATA[July 14, 2009]]></date>
</item><item>
    <title><![CDATA[The challenge in cross-channel campaign integration]]></title>
    <link>http://www.imediaconnection.com/content/23746.asp</link>
    <description><![CDATA[Marketers may be keen on cross-channel campaigns, but&nbsp;a recent Eyeblaster study shows many don't know how to bridge&nbsp;the chasm between implementing these campaigns and measuring their effectiveness.]]></description>
    <author><![CDATA[Mick O'Brien]]></author>
    <authorid><![CDATA[6397]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_obrien_mick_70x70.jpg]]></image>
    <date><![CDATA[July 14, 2009]]></date>
</item><item>
    <title><![CDATA[ROI justification for branding campaigns]]></title>
    <link>http://www.imediaconnection.com/content/23712.asp</link>
    <description><![CDATA[Are marketers&nbsp;pushing for performance based campaigns rather than branding ones in the current economy? That was the gist of&nbsp;the "ROI Justification for Branding Campaigns" panel discussion at ad:tech Singapore. We get two panellists to weigh in on the topic.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_imedia_adtech_70x70.gif]]></image>
    <date><![CDATA[July 07, 2009]]></date>
</item><item>
    <title><![CDATA[4 ways to fix your leaky bucket]]></title>
    <link>http://www.imediaconnection.com/content/23678.asp</link>
    <description><![CDATA[The idea of fixing customer retention issues can be illustrated by the analogy of keeping a bucket with lots of holes full of water. So, how do you go about fixing the holes?]]></description>
    <author><![CDATA[Tim Pullan]]></author>
    <authorid><![CDATA[22620]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_pullan_tim_70X70.jpg]]></image>
    <date><![CDATA[July 07, 2009]]></date>
</item><item>
    <title><![CDATA[3 lessons on innovation & experimental marketing]]></title>
    <link>http://www.imediaconnection.com/content/23677.asp</link>
    <description><![CDATA[How do media buyers, agencies and platform owners engage in creating new and effective campaigns in the challenging financial climate? Here's some food for thought.]]></description>
    <author><![CDATA[Bernard Leong]]></author>
    <authorid><![CDATA[22619]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_leong_bernard_70x70.jpg]]></image>
    <date><![CDATA[July 07, 2009]]></date>
</item><item>
    <title><![CDATA[How do Asian consumers make purchase decisions?]]></title>
    <link>http://www.imediaconnection.com/content/23653.asp</link>
    <description><![CDATA[According to a recent Google study, they rely on the internet to find out more about a product they want to buy, but stop short at purchasing online. ]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[June 30, 2009]]></date>
</item><item>
    <title><![CDATA[Restoring trust in a fractured ecosystem]]></title>
    <link>http://www.imediaconnection.com/content/23622.asp</link>
    <description><![CDATA[The Mobile Marketing Association (MMA) has set in place guidelines to further enhance the consumer experience of mobile marketing and help to build a level of trust. Here are its recommended best practices for mobile marketers.]]></description>
    <author><![CDATA[Rohit Dadwal]]></author>
    <authorid><![CDATA[22623]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_dadwal_rohit_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2009]]></date>
</item><item>
    <title><![CDATA[Crafting effective World Wide Words]]></title>
    <link>http://www.imediaconnection.com/content/23621.asp</link>
    <description><![CDATA[With so many competing for customers' attention on the web, the virtual pen is mightier than the light-sabre. Those companies that weave the most effective copy are the ones who will run out winners.]]></description>
    <author><![CDATA[David Mill]]></author>
    <authorid><![CDATA[22622]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mill_david_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2009]]></date>
</item><item>
    <title><![CDATA[Is PPC search in India the right approach?]]></title>
    <link>http://www.imediaconnection.com/content/23620.asp</link>
    <description><![CDATA[Absolutely. Here's why it should be part of every company's marketing strategy and complement all other marketing activity.]]></description>
    <author><![CDATA[Huw Waters]]></author>
    <authorid><![CDATA[18520]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_waters_huw_70x70.jpg]]></image>
    <date><![CDATA[June 30, 2009]]></date>
</item><item>
    <title><![CDATA[Mobile: Interact, not interrupt]]></title>
    <link>http://www.imediaconnection.com/content/23543.asp</link>
    <description><![CDATA[Hear from mobile marketing start-up InCent on how it entered the Singapore market, the challenges it faced, and why mobile should be the way to go.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[June 23, 2009]]></date>
</item><item>
    <title><![CDATA[Takeaways from ad:tech Singapore]]></title>
    <link>http://www.imediaconnection.com/content/23542.asp</link>
    <description><![CDATA[With the conclusion of ad:tech Singapore two weeks ago, we meet some of the delegates and exhibitors to find out what they said about the event.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_imedia_adtech_70x70.gif]]></image>
    <date><![CDATA[June 23, 2009]]></date>
</item><item>
    <title><![CDATA[DAO: The Ferrari of SEO]]></title>
    <link>http://www.imediaconnection.com/content/23541.asp</link>
    <description><![CDATA[What is the difference between Search Engine Optimization (SEO) and Digital Asset Optimization (DAO), and is there a point between the two where you stop doing one and start doing the other? ]]></description>
    <author><![CDATA[Anton Konikoff]]></author>
    <authorid><![CDATA[20815]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_konikoff_anton_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2009]]></date>
</item><item>
    <title><![CDATA[Five ways to measure ROI for branding campaigns]]></title>
    <link>http://www.imediaconnection.com/content/23540.asp</link>
    <description><![CDATA[Branding campaigns are critical and&nbsp;a must-have to build a long-term business. Here are five ways you can measure ROI on your next campaign.]]></description>
    <author><![CDATA[Raymond Teoh]]></author>
    <authorid><![CDATA[19576]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_teoh_raymond_70x70.jpg]]></image>
    <date><![CDATA[June 23, 2009]]></date>
</item><item>
    <title><![CDATA[Using rich interactive user experiences to market your brand]]></title>
    <link>http://www.imediaconnection.com/content/23461.asp</link>
    <description><![CDATA[Progressive companies today are exploring the use of experimental digital marketing to gain an edge over their competitors. Find out how Hard Rock International has successfully done so through its memorabilia site. ]]></description>
    <author><![CDATA[Jonathan Wong]]></author>
    <authorid><![CDATA[21956]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wong_jonathan_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2009]]></date>
</item><item>
    <title><![CDATA[Searching for travel, the Japan way]]></title>
    <link>http://www.imediaconnection.com/content/23460.asp</link>
    <description><![CDATA[Travel is huge in Japan; so is search. When combined, there exists a massive opportunity for marketers to capture this dynamic and incredibly profitable group.]]></description>
    <author><![CDATA[Andy Radovic]]></author>
    <authorid><![CDATA[8270]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/andy_70x70(1).jpg]]></image>
    <date><![CDATA[June 16, 2009]]></date>
</item><item>
    <title><![CDATA[Digital marketing starts with your website]]></title>
    <link>http://www.imediaconnection.com/content/23417.asp</link>
    <description><![CDATA[Here are 13 tips to ensure your website is doing the best it can from the start for both you and your prospective customers.]]></description>
    <author><![CDATA[Huw Waters]]></author>
    <authorid><![CDATA[18520]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_waters_huw_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2009]]></date>
</item><item>
    <title><![CDATA[Online video ads: Interactive and engaging]]></title>
    <link>http://www.imediaconnection.com/content/23415.asp</link>
    <description><![CDATA[Find out why online video ads have limitless potential to engage web users and encourage them to interact with your brand.]]></description>
    <author><![CDATA[Mick O'Brien]]></author>
    <authorid><![CDATA[6397]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_obrien_mick_70x70.jpg]]></image>
    <date><![CDATA[June 16, 2009]]></date>
</item><item>
    <title><![CDATA[Is online advertising just about rates and volume?]]></title>
    <link>http://www.imediaconnection.com/content/23304.asp</link>
    <description><![CDATA[Hear from the Financial Times on how it monetizes its online content, and why it has been so successful in doing so.]]></description>
    <author><![CDATA[Hiroko Hoshino]]></author>
    <authorid><![CDATA[21635]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Hoshino_Hiroko_70x70.jpg]]></image>
    <date><![CDATA[June 09, 2009]]></date>
</item><item>
    <title><![CDATA[Google's new trademark policy: What does it mean for companies in APAC?]]></title>
    <link>http://www.imediaconnection.com/content/23303.asp</link>
    <description><![CDATA[Find out how the recent change to Google's policy on trademarked keywords could impact your brand.]]></description>
    <author><![CDATA[Robbie Hills]]></author>
    <authorid><![CDATA[9849]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/robbie_hills70.jpg]]></image>
    <date><![CDATA[June 09, 2009]]></date>
</item><item>
    <title><![CDATA[Digital? Get back to basics first]]></title>
    <link>http://www.imediaconnection.com/content/23274.asp</link>
    <description><![CDATA[Digital marketing solutions may boost your campaign's performance, but first, be aware of the goals to be achieved and begin with the end in mind.]]></description>
    <author><![CDATA[Gregory Birge]]></author>
    <authorid><![CDATA[21602]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_birge_gregory_70x70.jpg]]></image>
    <date><![CDATA[June 09, 2009]]></date>
</item><item>
    <title><![CDATA[How to fit mobile into your broader marketing campaign]]></title>
    <link>http://www.imediaconnection.com/content/23243.asp</link>
    <description><![CDATA[Now that you have launched your new mobile destination, how can you drive traffic to the site?]]></description>
    <author><![CDATA[Horden Wiltshire]]></author>
    <authorid><![CDATA[21633]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_wiltshire_horden_70x70.jpg]]></image>
    <date><![CDATA[June 09, 2009]]></date>
</item><item>
    <title><![CDATA[Insights into Indonesia's online audience]]></title>
    <link>http://www.imediaconnection.com/content/23223.asp</link>
    <description><![CDATA[Many digital businesses looking to set up in Indonesia are dumfounded by the lack of information. These seven tips may help shed some light.]]></description>
    <author><![CDATA[Peter Goldsworthy]]></author>
    <authorid><![CDATA[19228]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_goldsworthy_peter_70x70.jpg]]></image>
    <date><![CDATA[June 02, 2009]]></date>
</item><item>
    <title><![CDATA[5 tips for smarter branding campaigns]]></title>
    <link>http://www.imediaconnection.com/content/23202.asp</link>
    <description><![CDATA[When the going gets tough, don't cut ad spends, just cut inefficiencies.]]></description>
    <author><![CDATA[Mick O'Brien]]></author>
    <authorid><![CDATA[6397]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_obrien_mick_70x70.jpg]]></image>
    <date><![CDATA[June 02, 2009]]></date>
</item><item>
    <title><![CDATA[The Twitter advantage]]></title>
    <link>http://www.imediaconnection.com/content/23201.asp</link>
    <description><![CDATA[In today's financial crisis where marketing budgets are stretched farther than ever, companies must take advantage of Twitter's popularity to trigger sales and position their brands.]]></description>
    <author><![CDATA[Ben Cavender, Shaun Rein and Meredith Sun]]></author>
    <authorid><![CDATA[19888]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ben_Cavender_70.jpg]]></image>
    <date><![CDATA[June 02, 2009]]></date>
</item><item>
    <title><![CDATA[Web analytics: Small tweaks that make a huge difference]]></title>
    <link>http://www.imediaconnection.com/content/23025.asp</link>
    <description><![CDATA[We met Swissotel's director of ecommerce and web marketing, Barbara Pezzi, at a recent Google Analytics workshop in Singapore, and found out how web analytics has helped fine tune its websites to drive sales. ]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[May 19, 2009]]></date>
</item><item>
    <title><![CDATA[3G mobile in China: 8 things you need to know]]></title>
    <link>http://www.imediaconnection.com/content/22950.asp</link>
    <description><![CDATA[3G mobile services will soon be rolling out in China. As marketers, here's what you should know to understand and leverage this new environment.]]></description>
    <author><![CDATA[Alvin Wang Graylin]]></author>
    <authorid><![CDATA[15015]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_graylin_alvin_70x70.png]]></image>
    <date><![CDATA[May 12, 2009]]></date>
</item><item>
    <title><![CDATA[5 steps to effective email marketing in a downturn]]></title>
    <link>http://www.imediaconnection.com/content/22934.asp</link>
    <description><![CDATA[Here's how you can identify and implement the right processes, procedures and measurements to establish a successful email campaign in tough times.]]></description>
    <author><![CDATA[Joanne Rigby]]></author>
    <authorid><![CDATA[26588]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Joanne_Rigby_70.jpg]]></image>
    <date><![CDATA[May 26, 2009]]></date>
</item><item>
    <title><![CDATA[SEO best practice -- 5 easy starting points]]></title>
    <link>http://www.imediaconnection.com/content/22933.asp</link>
    <description><![CDATA[It's not that hard to get started with search engine optimisation (SEO) on your website.&nbsp;These five simple steps should point you in the right direction. ]]></description>
    <author><![CDATA[Adam Franklin]]></author>
    <authorid><![CDATA[19348]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Adam_Franklin_70.jpg]]></image>
    <date><![CDATA[May 26, 2009]]></date>
</item><item>
    <title><![CDATA[The brand impact of social video]]></title>
    <link>http://www.imediaconnection.com/content/22931.asp</link>
    <description><![CDATA[If you are not publishing videos in social networks online, you are missing an opportunity to extend the impact of your brand on the net.]]></description>
    <author><![CDATA[Silvia Pfeiffer]]></author>
    <authorid><![CDATA[16527]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/silvia_pfeiffer_70.jpg]]></image>
    <date><![CDATA[May 26, 2009]]></date>
</item><item>
    <title><![CDATA[10 easy things your business can do online]]></title>
    <link>http://www.imediaconnection.com/content/22916.asp</link>
    <description><![CDATA[Getting your company online may seem daunting, but here are 10 simple ways&nbsp;get started&nbsp;-- and did we mention they're free?]]></description>
    <author><![CDATA[Adam Franklin]]></author>
    <authorid><![CDATA[19348]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Adam_Franklin_70.jpg]]></image>
    <date><![CDATA[May 19, 2009]]></date>
</item><item>
    <title><![CDATA[How to write emails that make your company look bad]]></title>
    <link>http://www.imediaconnection.com/content/22915.asp</link>
    <description><![CDATA[A poorly written email can damage your firm's image. Here are some tips to keep your mail from being laughed at. ]]></description>
    <author><![CDATA[Stefan Pertz]]></author>
    <authorid><![CDATA[18270]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Stefan_Pertz_70.jpg]]></image>
    <date><![CDATA[May 19, 2009]]></date>
</item><item>
    <title><![CDATA[A scientific approach to marketing]]></title>
    <link>http://www.imediaconnection.com/content/22902.asp</link>
    <description><![CDATA[Global information services company Experian recently launched its complete marketing services offering across Asia Pacific. Glenn Parker, managing director of Experian's Marketing Services division, Asia Pacific, shares how data-driven marketing can help organisations maximize results and investment.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[May 05, 2009]]></date>
</item><item>
    <title><![CDATA[Mobile phone usage in Vietnam: Big and getting bigger]]></title>
    <link>http://www.imediaconnection.com/content/22889.asp</link>
    <description><![CDATA[Vietnamese consumers just love their mobile phones.&nbsp;This snapshot of the mobile market there offers some interesting insights.]]></description>
    <author><![CDATA[Aaron Cross]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Aaron_Cross_70.jpg]]></image>
    <date><![CDATA[May 12, 2009]]></date>
</item><item>
    <title><![CDATA[Some early attempts at measuring in-game advertising]]></title>
    <link>http://www.imediaconnection.com/content/22854.asp</link>
    <description><![CDATA[Looking at how in-game ads have been successfully measured in the past can shed some light on what could be done in the future.]]></description>
    <author><![CDATA[Steven Lili Hu]]></author>
    <authorid><![CDATA[16916]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Steven_Hu_70.jpg]]></image>
    <date><![CDATA[May 12, 2009]]></date>
</item><item>
    <title><![CDATA[5 common mistakes when running a PPC campaign]]></title>
    <link>http://www.imediaconnection.com/content/22853.asp</link>
    <description><![CDATA[If you plan on running a paid search campaign across the region, these are five pitfalls to avoid.]]></description>
    <author><![CDATA[Chandler Nguyen]]></author>
    <authorid><![CDATA[18575]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Chandler_Nguyen_70.JPG]]></image>
    <date><![CDATA[May 19, 2009]]></date>
</item><item>
    <title><![CDATA[A holistic approach to web analytics]]></title>
    <link>http://www.imediaconnection.com/content/22844.asp</link>
    <description><![CDATA[The best way to take advantage of web analytics is to gradually build a company culture that embraces actionable analytics and tracking.]]></description>
    <author><![CDATA[Chandler Nguyen]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Chandler_Nguyen_70.JPG]]></image>
    <date><![CDATA[May 05, 2009]]></date>
</item><item>
    <title><![CDATA[3 tips to securing your portal -- and protecting your customer]]></title>
    <link>http://www.imediaconnection.com/content/22843.asp</link>
    <description><![CDATA[Organisations that instil confidence in their customers by ensuring their personal and business information is safe will have a competitive edge. Here are three ways to do this.]]></description>
    <author><![CDATA[Amuleek Bijral]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Amuleek_70.JPG]]></image>
    <date><![CDATA[May 05, 2009]]></date>
</item><item>
    <title><![CDATA[The Philippines: A new era of relationship marketing]]></title>
    <link>http://www.imediaconnection.com/content/22842.asp</link>
    <description><![CDATA[Consumers in The Philippines now have endless methods of finding and getting information. The challenge for marketers? Consumers are now open, brands must follow.]]></description>
    <author><![CDATA[Quad dela Paz]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/quad_dela_paz.jpg]]></image>
    <date><![CDATA[May 05, 2009]]></date>
</item><item>
    <title><![CDATA[Advertorial 2.0: Handle with care]]></title>
    <link>http://www.imediaconnection.com/content/22814.asp</link>
    <description><![CDATA[Many campaigns include popular bloggers or netizens in the hope that what they say will be read and spread by their readers -- but watch out,&nbsp;this can easily backfire.]]></description>
    <author><![CDATA[Charlie Pownall]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Charlie_Pownall_70.JPG]]></image>
    <date><![CDATA[April 28, 2009]]></date>
</item><item>
    <title><![CDATA[The Middle Kingdom: Where global meets local]]></title>
    <link>http://www.imediaconnection.com/content/22813.asp</link>
    <description><![CDATA[In China, adopting a local approach to the introduction of brands is pivotal to commercial success.]]></description>
    <author><![CDATA[David Liu]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/David_Liu_70.JPG]]></image>
    <date><![CDATA[April 28, 2009]]></date>
</item><item>
    <title><![CDATA[10 commandments for digital marketers]]></title>
    <link>http://www.imediaconnection.com/content/22812.asp</link>
    <description><![CDATA[When it comes to online marketing, a mindset change is in order. Here are 10 tips to guide you on the right path.]]></description>
    <author><![CDATA[Anthony Goldman]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Anthony_Goldman_70.jpg]]></image>
    <date><![CDATA[April 28, 2009]]></date>
</item><item>
    <title><![CDATA[5 small-business email customer lifecycle tactics]]></title>
    <link>http://www.imediaconnection.com/content/22811.asp</link>
    <description><![CDATA[When times are tough, these five&nbsp;email tactics could help&nbsp;you increase customer loyalty and retain current relationships.]]></description>
    <author><![CDATA[Andrew Osterday and Kara Trivunovic]]></author>
    <authorid><![CDATA[23292]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Andrew_Osterday_70.jpg]]></image>
    <date><![CDATA[April 28, 2009]]></date>
</item><item>
    <title><![CDATA[Making better use of online data]]></title>
    <link>http://www.imediaconnection.com/content/22747.asp</link>
    <description><![CDATA[Companies can leverage data to serve customers and drive results by having pre-planned courses of action and automated responses matched to well-defined customer segments.]]></description>
    <author><![CDATA[Andy Chang]]></author>
    <authorid><![CDATA[14518]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Andy_Chang_70.jpg]]></image>
    <date><![CDATA[April 21, 2009]]></date>
</item><item>
    <title><![CDATA[Thumbs up for region's first iMedia Brand Summit]]></title>
    <link>http://www.imediaconnection.com/content/22740.asp</link>
    <description><![CDATA[Great networking, excellent presentations and invaluable insights from peers -- that's what some top brands had to say about the first iMedia Brand Summit held in South East Asia.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_imediabrandsummit_70.jpg.jpg]]></image>
    <date><![CDATA[April 21, 2009]]></date>
</item><item>
    <title><![CDATA[6 ways to avoid making costly mistakes on the internet]]></title>
    <link>http://www.imediaconnection.com/content/22739.asp</link>
    <description><![CDATA[Online advertising is being hailed by many as the best way to promote your company, but beware -- there are some nasty traps to avoid. Here are six tactics to avoid wasting your hard-earned cash.]]></description>
    <author><![CDATA[Adam Franklin]]></author>
    <authorid><![CDATA[19348]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Adam_Franklin_70.jpg]]></image>
    <date><![CDATA[April 21, 2009]]></date>
</item><item>
    <title><![CDATA[How Obama went viral]]></title>
    <link>http://www.imediaconnection.com/content/22691.asp</link>
    <description><![CDATA[How was new media used to help Obama connect with Americans, and what lessons can marketers take away from his success? We meet Scott Goodstein, external online director for the Obama campaign, to find out what went on behind the scenes.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_imedia_adtech_70x70.gif]]></image>
    <date><![CDATA[April 14, 2009]]></date>
</item><item>
    <title><![CDATA[Make mine a double-shot grande social media, please]]></title>
    <link>http://www.imediaconnection.com/content/22650.asp</link>
    <description><![CDATA[]]></description>
    <author><![CDATA[Patricia Law]]></author>
    <authorid><![CDATA[20409]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Patricia_Law_70.jpg]]></image>
    <date><![CDATA[April 14, 2009]]></date>
</item><item>
    <title><![CDATA[The rise of the micro-influencer]]></title>
    <link>http://www.imediaconnection.com/content/22649.asp</link>
    <description><![CDATA[The marketing game has changed, and an individual's circle of influence can create a collective ripple that is stronger than the influence of celebrities and movie stars. ]]></description>
    <author><![CDATA[Shalabh Pandey]]></author>
    <authorid><![CDATA[20406]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Shalabh_Pandey_70.jPG]]></image>
    <date><![CDATA[April 14, 2009]]></date>
</item><item>
    <title><![CDATA[Becoming an agile marketer]]></title>
    <link>http://www.imediaconnection.com/content/22607.asp</link>
    <description><![CDATA[Customers are interacting with companies in powerful new ways through the web. Many companies have been slow to respond, but a handful&nbsp;are using agile marketing techniques to improve performance.]]></description>
    <author><![CDATA[Jason Juma-Ross]]></author>
    <authorid><![CDATA[20390]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jason_Juma-Ross_70(1).jpg]]></image>
    <date><![CDATA[April 21, 2009]]></date>
</item><item>
    <title><![CDATA[4 trends that may make mobile the first screen]]></title>
    <link>http://www.imediaconnection.com/content/22605.asp</link>
    <description><![CDATA[As a generation used to handheld devices grows up with larger screens and simpler interfaces, the mobile may increasingly become the number one screen we turn to, regardless of what other screens are available.]]></description>
    <author><![CDATA[Jennifer Wilson]]></author>
    <authorid><![CDATA[19922]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jennifer_Wilson_70.jpg]]></image>
    <date><![CDATA[April 14, 2009]]></date>
</item><item>
    <title><![CDATA[The buzz about ad:tech Sydney]]></title>
    <link>http://www.imediaconnection.com/content/22577.asp</link>
    <description><![CDATA[In case you missed the recent ad:tech Sydney conference and exhibition, we asked conference chair Jenny Williams to share with us her key takeaways from the show. We also met several exhibitors and speakers to find out what they thought about the event. ]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/logo_imedia_adtech_70x70.gif]]></image>
    <date><![CDATA[April 07, 2009]]></date>
</item><item>
    <title><![CDATA[How to lead brands online instead of just buying impressions]]></title>
    <link>http://www.imediaconnection.com/content/22570.asp</link>
    <description><![CDATA[The right network should bridge the gap between brands and their consumers, with every publisher participating.]]></description>
    <author><![CDATA[Toby Gabriner]]></author>
    <authorid><![CDATA[603]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_gabriner_tony_70x70.jpg]]></image>
    <date><![CDATA[April 07, 2009]]></date>
</item><item>
    <title><![CDATA[Reputation management and the role of PR]]></title>
    <link>http://www.imediaconnection.com/content/22569.asp</link>
    <description><![CDATA[Should you leave reputation management to your PR agency? Maybe not. The digital world has changed the way we need to approach marketing communications, and that includes PR.]]></description>
    <author><![CDATA[Thorsten Nolte]]></author>
    <authorid><![CDATA[14511]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Thorsten_Nolte_70.jpg]]></image>
    <date><![CDATA[April 07, 2009]]></date>
</item><item>
    <title><![CDATA[Turning customer pain into competitive gain]]></title>
    <link>http://www.imediaconnection.com/content/22568.asp</link>
    <description><![CDATA[In the tough economic environment, the care and handling of customers is even more important to business success. Listening and reacting can make a significant difference to brand perceptions, customer affinity and retention.]]></description>
    <author><![CDATA[Donovan Neale-May]]></author>
    <authorid><![CDATA[19883]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Donovan_Neale-May_70.jpg]]></image>
    <date><![CDATA[April 07, 2009]]></date>
</item><item>
    <title><![CDATA[Mobile: front and centre of the consumer brand relationship]]></title>
    <link>http://www.imediaconnection.com/content/22471.asp</link>
    <description><![CDATA[People have a unique relationship with their mobile phones.&nbsp;For marketers, getting a message across to a consumer means finding the right time and way to do it, and making it interesting enough for them to take notice.]]></description>
    <author><![CDATA[Jennifer Wilson]]></author>
    <authorid><![CDATA[19922]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jennifer_Wilson_70.jpg]]></image>
    <date><![CDATA[March 31, 2009]]></date>
</item><item>
    <title><![CDATA[Micro-transactions and why Twitter will transform your brand]]></title>
    <link>http://www.imediaconnection.com/content/22467.asp</link>
    <description><![CDATA[Twitter is beginning to go mainstream, and brands will increasingly need to listen, understand and engage with people who are using it.]]></description>
    <author><![CDATA[Gavin Heaton]]></author>
    <authorid><![CDATA[19921]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Gavin_Heaton_70.jpg]]></image>
    <date><![CDATA[March 31, 2009]]></date>
</item><item>
    <title><![CDATA[The Skittles campaign and social media]]></title>
    <link>http://www.imediaconnection.com/content/22465.asp</link>
    <description><![CDATA[To use social networking effectively as a marketing tool, brands must go a step beyond Skittles and actually be social.]]></description>
    <author><![CDATA[Ben Cavender, Charlotte MacAusland and Shaun Rein]]></author>
    <authorid><![CDATA[19888]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Ben_Cavender_70.jpg]]></image>
    <date><![CDATA[March 31, 2009]]></date>
</item><item>
    <title><![CDATA[Handing over your brand to the world of social networking]]></title>
    <link>http://www.imediaconnection.com/content/22452.asp</link>
    <description><![CDATA[Brands trying out social media should&nbsp;find online environments that are more specialised than general, and where the content is moderated rather than entirely free and open.]]></description>
    <author><![CDATA[Jackie Maxted]]></author>
    <authorid><![CDATA[19878]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Jackie_Maxted_70.jpg]]></image>
    <date><![CDATA[March 31, 2009]]></date>
</item><item>
    <title><![CDATA[How to choose an SEM agency]]></title>
    <link>http://www.imediaconnection.com/content/22421.asp</link>
    <description><![CDATA[Staff strength is the most important thing to evaluate when selecting a search engine marketing&nbsp;agency, so be sure to ask any agencies about their staff turnover rate before embarking on any digital marketing ventures, especially in tough economic times.]]></description>
    <author><![CDATA[Chandler Nguyen]]></author>
    <authorid><![CDATA[18575]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Chandler_Nguyen_70.JPG]]></image>
    <date><![CDATA[March 24, 2009]]></date>
</item><item>
    <title><![CDATA[Changed marketing landscapes]]></title>
    <link>http://www.imediaconnection.com/content/22420.asp</link>
    <description><![CDATA[Social computing&nbsp;is starting to go mainstream and now ordinary people can create online media channels to get their own messages out. How do the old principles of marketing apply in this new landscape?]]></description>
    <author><![CDATA[Kate Carruthers]]></author>
    <authorid><![CDATA[19812]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Kate_Carruthers_70.jpg]]></image>
    <date><![CDATA[March 24, 2009]]></date>
</item><item>
    <title><![CDATA[The success of TV ads on YouTube]]></title>
    <link>http://www.imediaconnection.com/content/22402.asp</link>
    <description><![CDATA[The role of TV ads is changing: they are now a start to online user engagement. Having your TV spot uploaded online is a great means to seed a viral ad to an audience that is used to sharing through social networks.]]></description>
    <author><![CDATA[Silvia Pfeiffer]]></author>
    <authorid><![CDATA[16527]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/silvia_pfeiffer_70.jpg]]></image>
    <date><![CDATA[March 24, 2009]]></date>
</item><item>
    <title><![CDATA[Facebook ads: We've got it covered]]></title>
    <link>http://www.imediaconnection.com/content/22401.asp</link>
    <description><![CDATA[Media sales houses&nbsp;can&nbsp;give&nbsp;publishers an edge in a diverse region such as Southeast Asia.&nbsp;We meet the&nbsp;ad sales representative for Facebook, ihub Media,&nbsp;to find out how it's done.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[March 24, 2009]]></date>
</item><item>
    <title><![CDATA[How to use your website as a marketing tool]]></title>
    <link>http://www.imediaconnection.com/content/22255.asp</link>
    <description><![CDATA[Your website can do much more for you -- it can help you make money. Here's&nbsp;how you can derive information from your site to drive your business.]]></description>
    <author><![CDATA[Stefan Pertz]]></author>
    <authorid><![CDATA[18270]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Stefan_Pertz_70.jpg]]></image>
    <date><![CDATA[March 17, 2009]]></date>
</item><item>
    <title><![CDATA[When Zen matters: Launching a new technology in Japan]]></title>
    <link>http://www.imediaconnection.com/content/22243.asp</link>
    <description><![CDATA[Everyone is interested in China, but Japan remains&nbsp;a very important market to any technology company. If you gain entrance, the rewards can be large and long lasting.]]></description>
    <author><![CDATA[Chris Autry]]></author>
    <authorid><![CDATA[10889]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_autry_christopher_70x70.jpg]]></image>
    <date><![CDATA[March 17, 2009]]></date>
</item><item>
    <title><![CDATA[No, really! Who surfs the internet on their mobiles?]]></title>
    <link>http://www.imediaconnection.com/content/22242.asp</link>
    <description><![CDATA[Most brands don't have mobile sites because they still see the mobile user as an unknown factor, but a recent poll of 3,000 users could offer some insight.]]></description>
    <author><![CDATA[KF Lai]]></author>
    <authorid><![CDATA[19421]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/KF_Lai_70.jpg]]></image>
    <date><![CDATA[March 17, 2009]]></date>
</item><item>
    <title><![CDATA[Brick-and-mortar retailers winning the online battle]]></title>
    <link>http://www.imediaconnection.com/content/22241.asp</link>
    <description><![CDATA[A Hitwise study in Australia last Christmas shows that brick-and-mortar retailers are beginning to leverage the internet to connect directly with consumers.]]></description>
    <author><![CDATA[Michael Walmsley]]></author>
    <authorid><![CDATA[19419]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Michael_Walmsley_70.jpg]]></image>
    <date><![CDATA[March 10, 2009]]></date>
</item><item>
    <title><![CDATA[3 pillars of email marketing: Acquisition, retention and growth]]></title>
    <link>http://www.imediaconnection.com/content/22213.asp</link>
    <description><![CDATA[When we strip away the complexities of email marketing, it all boils down to three core areas. By ensuring a sound grasp of these basics, you can place yourself in a strong position to achieve consistent list growth.]]></description>
    <author><![CDATA[David Smerdon]]></author>
    <authorid><![CDATA[19391]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/David_Smerdon_70.jpg]]></image>
    <date><![CDATA[March 17, 2009]]></date>
</item><item>
    <title><![CDATA[Direct response or branding -- which is best online?]]></title>
    <link>http://www.imediaconnection.com/content/22212.asp</link>
    <description><![CDATA[A recent Australian study shows that online advertising has significant positive impact on FMCG brands, and proves that consumers are strongly influenced by online ads in their brand purchase decisions.]]></description>
    <author><![CDATA[Paul Fisher]]></author>
    <authorid><![CDATA[19388]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Paul_Fisher_70.jpg]]></image>
    <date><![CDATA[March 10, 2009]]></date>
</item><item>
    <title><![CDATA[Content and its context in digital media]]></title>
    <link>http://www.imediaconnection.com/content/22211.asp</link>
    <description><![CDATA[By offering advertisers innovative branding opportunities integrated with valuable content, publishers can ensure that their audiences remain engaged and&nbsp;that&nbsp;loyalty to the advertised brands increases.]]></description>
    <author><![CDATA[Phil Duffield]]></author>
    <authorid><![CDATA[19387]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Phil_Duffield_70.jpg]]></image>
    <date><![CDATA[March 10, 2009]]></date>
</item><item>
    <title><![CDATA[Google Analytics for marketing optimization]]></title>
    <link>http://www.imediaconnection.com/content/22201.asp</link>
    <description><![CDATA[Most Google Analytics users do not take advantage of the opportunities to collect data about the different marketing channels that are driving visitors to their website. Here's how to do it right.]]></description>
    <author><![CDATA[Benjamin Mangold]]></author>
    <authorid><![CDATA[19386]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Benjamin_Mangold_70.jpg]]></image>
    <date><![CDATA[March 10, 2009]]></date>
</item><item>
    <title><![CDATA[Gain insight at ad:tech Sydney]]></title>
    <link>http://www.imediaconnection.com/content/22174.asp</link>
    <description><![CDATA[With ad:tech Sydney just a week away, we hear from ad:tech conference chair Jenny Williams about some of the key issues to be discussed, and what you can expect to get out of the event.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[March 03, 2009]]></date>
</item><item>
    <title><![CDATA[Understanding digital Asia]]></title>
    <link>http://www.imediaconnection.com/content/22166.asp</link>
    <description><![CDATA[Brands must understand the underlying needs driving consumer behaviour in Asia in order to build long-term digital strategies.]]></description>
    <author><![CDATA[Louise McCann]]></author>
    <authorid><![CDATA[19313]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Louise_McCann_70.jpg]]></image>
    <date><![CDATA[March 03, 2009]]></date>
</item><item>
    <title><![CDATA[7 simple tips for email marketing success]]></title>
    <link>http://www.imediaconnection.com/content/22165.asp</link>
    <description><![CDATA[Email marketing can be a cost-effective tool, but how do you make it work for you? Here are some tips to great emails.]]></description>
    <author><![CDATA[Adam Franklin]]></author>
    <authorid><![CDATA[19348]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Adam_Franklin_70.jpg]]></image>
    <date><![CDATA[March 03, 2009]]></date>
</item><item>
    <title><![CDATA[Web 1.0, 2.0, 3.0 and the future of research]]></title>
    <link>http://www.imediaconnection.com/content/22164.asp</link>
    <description><![CDATA[The research industry must keep up with the web's evolution to ensure it can provide marketers with the most up-to-date and relevant information about consumers.]]></description>
    <author><![CDATA[Brian Fine]]></author>
    <authorid><![CDATA[19346]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Brian_Fine_70.jpg]]></image>
    <date><![CDATA[March 03, 2009]]></date>
</item><item>
    <title><![CDATA[.tel the world about your brand]]></title>
    <link>http://www.imediaconnection.com/content/22069.asp</link>
    <description><![CDATA[We sit down with registry operator Telnic to find out about its recently-launched top level domain, .tel, and how it allows marketers and small businesses to get online without the need for a website.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[February 24, 2009]]></date>
</item><item>
    <title><![CDATA[Tactical approaches to international trade marketing]]></title>
    <link>http://www.imediaconnection.com/content/22068.asp</link>
    <description><![CDATA[To plan for an effective cross-border trade marketing campaign,&nbsp;local wisdom should be integrated with international insight.]]></description>
    <author><![CDATA[Eddie Choi]]></author>
    <authorid><![CDATA[19011]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Eddie_Choi_70.jpg]]></image>
    <date><![CDATA[February 24, 2009]]></date>
</item><item>
    <title><![CDATA[Why behavioral targeting won't happen quickly in China]]></title>
    <link>http://www.imediaconnection.com/content/22066.asp</link>
    <description><![CDATA[With ecommerce representing a small part of revenue&nbsp;for Chinese companies, there's no way to measure how well behavioral targeting works, and buyers tend to fall back on familiar solutions to ad placement.]]></description>
    <author><![CDATA[Michael Gorman]]></author>
    <authorid><![CDATA[18985]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Michael_Gorman_70.JPG]]></image>
    <date><![CDATA[February 24, 2009]]></date>
</item><item>
    <title><![CDATA[Digital media options in a recession]]></title>
    <link>http://www.imediaconnection.com/content/22065.asp</link>
    <description><![CDATA[There are many digital media options available to marketers during a recession. Here are some to consider if you plan on moving more of your marketing budget online.]]></description>
    <author><![CDATA[Chandler Nguyen]]></author>
    <authorid><![CDATA[18575]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Chandler_Nguyen_70.JPG]]></image>
    <date><![CDATA[February 24, 2009]]></date>
</item><item>
    <title><![CDATA[Why in-house search marketing works]]></title>
    <link>http://www.imediaconnection.com/content/21997.asp</link>
    <description><![CDATA[We speak with online accommodation seller Wotif.com about its in-house search marketing strategy and why it works.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[February 17, 2009]]></date>
</item><item>
    <title><![CDATA[IWOM takeaways from client-side marketers in China]]></title>
    <link>http://www.imediaconnection.com/content/21996.asp</link>
    <description><![CDATA[At a recent summit on internet word-of-mouth (IWOM), core topics were brought up which will shape brands' strategies&nbsp;for years to come. Here are some key takeaways.]]></description>
    <author><![CDATA[Sam Flemming]]></author>
    <authorid><![CDATA[8339]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flemming_sam_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2009]]></date>
</item><item>
    <title><![CDATA[5 email tactics for luxury brands]]></title>
    <link>http://www.imediaconnection.com/content/21995.asp</link>
    <description><![CDATA[Luxury brands should not overlook email marketing as an effective way to connect with their loyal customers.]]></description>
    <author><![CDATA[Francis Kwok]]></author>
    <authorid><![CDATA[18863]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Francis_Kwok_70.jpg]]></image>
    <date><![CDATA[February 17, 2009]]></date>
</item><item>
    <title><![CDATA[Mobile marketing in the Middle East]]></title>
    <link>http://www.imediaconnection.com/content/21978.asp</link>
    <description><![CDATA[The Middle Eastern mobile market has one of the most progressive penetration and growth rates in the world, and advertisers should start to view the mobile space as a promising marketing platform.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lloyd_elizabeth_70x70.jpg]]></image>
    <date><![CDATA[February 17, 2009]]></date>
</item><item>
    <title><![CDATA[A digital survival guide for the recession]]></title>
    <link>http://www.imediaconnection.com/content/21894.asp</link>
    <description><![CDATA[If you are thinking of shifting more of your marketing budget online, here's a guide on how to get started, and what pitfalls you should avoid.]]></description>
    <author><![CDATA[Chandler Nguyen]]></author>
    <authorid><![CDATA[18575]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/HS_Chandler_Nguyen_70.JPG]]></image>
    <date><![CDATA[February 10, 2009]]></date>
</item><item>
    <title><![CDATA[Why 2009 is a watershed year for digital PR in China]]></title>
    <link>http://www.imediaconnection.com/content/21893.asp</link>
    <description><![CDATA[Without doing some form of digital PR, companies in China are sacrificing a huge marketing opportunity, and a chance to engage in meaningful conversations with people that care about their brand.]]></description>
    <author><![CDATA[Scott Sykes]]></author>
    <authorid><![CDATA[14531]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Scott_Sykes_70.jpg]]></image>
    <date><![CDATA[February 10, 2009]]></date>
</item><item>
    <title><![CDATA[How to get ISPs to trust your emails]]></title>
    <link>http://www.imediaconnection.com/content/21892.asp</link>
    <description><![CDATA[You can damage your&nbsp;reputation as an email sender by not following local regulations and email best practices. Here are some ways to build trust between your brand&nbsp;and the&nbsp;internet service provider.]]></description>
    <author><![CDATA[Tony Cheung]]></author>
    <authorid><![CDATA[18573]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Tony_Cheung_70.jpg]]></image>
    <date><![CDATA[February 10, 2009]]></date>
</item><item>
    <title><![CDATA[Cracking the mystery of measuring in-game ads]]></title>
    <link>http://www.imediaconnection.com/content/21813.asp</link>
    <description><![CDATA[There may not be an industry standard for measuring in-game advertising in China just yet, but we are already able to tell what certainly does NOT work.]]></description>
    <author><![CDATA[Steven Lili Hu]]></author>
    <authorid><![CDATA[16916]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Steven_Hu_70.jpg]]></image>
    <date><![CDATA[February 10, 2009]]></date>
</item><item>
    <title><![CDATA[Shaun Rein on the state of ecommerce and digital marketing in China]]></title>
    <link>http://www.imediaconnection.com/content/21799.asp</link>
    <description><![CDATA[We meet the founder of the China Market Research Group to get his take on what ecommerce and digital marketing practitioners need to do to survive in the Chinese economy.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[February 03, 2009]]></date>
</item><item>
    <title><![CDATA[Email marketing trends for 2009]]></title>
    <link>http://www.imediaconnection.com/content/21798.asp</link>
    <description><![CDATA[What will the email marketing landscape look like this year? Here are 10&nbsp;trends to watch out for.]]></description>
    <author><![CDATA[Jacco Bouw]]></author>
    <authorid><![CDATA[18273]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/jacco_bouw_70.jpg]]></image>
    <date><![CDATA[February 03, 2009]]></date>
</item><item>
    <title><![CDATA[10 steps to creating websites that generate business]]></title>
    <link>http://www.imediaconnection.com/content/21797.asp</link>
    <description><![CDATA[A website may have become as essential as the business card, but many companies still do not have one. Here are some tips on creating sites that generate business for you.]]></description>
    <author><![CDATA[Stefan Pertz]]></author>
    <authorid><![CDATA[18270]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Stefan_Pertz_70.jpg]]></image>
    <date><![CDATA[February 03, 2009]]></date>
</item><item>
    <title><![CDATA[Dramatic changes in store for Chinese internet advertising]]></title>
    <link>http://www.imediaconnection.com/content/21796.asp</link>
    <description><![CDATA[China's digital marketing industry may be&nbsp;dulled by the global downturn, but it will experience one of the most industry-changing periods ever seen in the Chinese internet space.]]></description>
    <author><![CDATA[Dr. Mathew McDougall]]></author>
    <authorid><![CDATA[5777]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcdougall_mathew_70x70.gif]]></image>
    <date><![CDATA[February 03, 2009]]></date>
</item><item>
    <title><![CDATA[Why collaboration's the solution]]></title>
    <link>http://www.imediaconnection.com/content/21708.asp</link>
    <description><![CDATA[Healthy collaboration across all media and channels will ensure that, as marketers, we can continue to succeed in meeting client expectations.]]></description>
    <author><![CDATA[Charles Tidswell]]></author>
    <authorid><![CDATA[12574]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tidswell_charles_70x70.jpg]]></image>
    <date><![CDATA[January 20, 2009]]></date>
</item><item>
    <title><![CDATA[4 tips for effective campaign management]]></title>
    <link>http://www.imediaconnection.com/content/21707.asp</link>
    <description><![CDATA[<BR>Planning and managing an effective digital campaign will be&nbsp;more important than ever in the current economy, and agencies must come up with creative ways to achieve this. ]]></description>
    <author><![CDATA[Joe Nguyen]]></author>
    <authorid><![CDATA[14857]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nguyen_joe_70x70.png]]></image>
    <date><![CDATA[January 20, 2009]]></date>
</item><item>
    <title><![CDATA[Winning with PR the "Open Room" way]]></title>
    <link>http://www.imediaconnection.com/content/21706.asp</link>
    <description><![CDATA[The most successful brands this year will be those that engage openly and invite deeper participation. Here are some ways to kick-start "Open Room" communication for your brand.]]></description>
    <author><![CDATA[Tania Chew]]></author>
    <authorid><![CDATA[17960]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Tania_Chew_70.jpg]]></image>
    <date><![CDATA[January 20, 2009]]></date>
</item><item>
    <title><![CDATA[Are social networks and online communities ready for change?]]></title>
    <link>http://www.imediaconnection.com/content/21669.asp</link>
    <description><![CDATA[Large social networking sites like Facebook will have a hard fight for revenue this year, and the sites that will grow are those with specific audiences that engage consumers with content relevant to them.]]></description>
    <author><![CDATA[Sabine Heller]]></author>
    <authorid><![CDATA[17959]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sabine_heller_70.jpg]]></image>
    <date><![CDATA[January 20, 2009]]></date>
</item><item>
    <title><![CDATA[Engagement advertising in emerging markets]]></title>
    <link>http://www.imediaconnection.com/content/21652.asp</link>
    <description><![CDATA[As digital marketing continues to evolve in emerging markets, successful advertisers will engage with consumers, not simply speak to them.]]></description>
    <author><![CDATA[Brian Murphy]]></author>
    <authorid><![CDATA[17896]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Brian_Murphy_70.jpg]]></image>
    <date><![CDATA[January 13, 2009]]></date>
</item><item>
    <title><![CDATA[When is rich media right for you?]]></title>
    <link>http://www.imediaconnection.com/content/21651.asp</link>
    <description><![CDATA[Your campaign can rock with rich media, but when should you use it? We met up with Microsoft Advertising at its recent Rich Media Rocks seminar in Singapore to get its take on how advertisers should approach it.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[January 13, 2009]]></date>
</item><item>
    <title><![CDATA[How electronics brands' websites perform in China]]></title>
    <link>http://www.imediaconnection.com/content/21583.asp</link>
    <description><![CDATA[The websites of major electronics brands have a lot riding on them as any negative experience immediately penalizes the brand. Just how well do these sites perform on the Chinese internet?]]></description>
    <author><![CDATA[Christophe Depeux]]></author>
    <authorid><![CDATA[16403]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Christophe_Depeux_70.jpg]]></image>
    <date><![CDATA[January 13, 2009]]></date>
</item><item>
    <title><![CDATA[9 reasons why mobile marketing will take off in China this year]]></title>
    <link>http://www.imediaconnection.com/content/21582.asp</link>
    <description><![CDATA[This year, advertisers in China will finally realize that mobile is a great marketing vehicle and start throwing budget that way. Here's why.]]></description>
    <author><![CDATA[Alvin Wang Graylin]]></author>
    <authorid><![CDATA[15015]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_graylin_alvin_70x70.png]]></image>
    <date><![CDATA[January 13, 2009]]></date>
</item><item>
    <title><![CDATA[Mobile instant messaging: A boon for advertisers?]]></title>
    <link>http://www.imediaconnection.com/content/21559.asp</link>
    <description><![CDATA[We speak to mobile instant messaging service provider NeuStar on how advertisers can boost their ads� effectiveness on mobile chat platforms, and also find out the company�s plans for the region.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[January 06, 2009]]></date>
</item><item>
    <title><![CDATA[Online display advertising in 2009: Innovate or perish]]></title>
    <link>http://www.imediaconnection.com/content/21558.asp</link>
    <description><![CDATA[This year, the most successful players in the online display advertising space must innovate while maintaining their accountability, accessibility and relevancy.]]></description>
    <author><![CDATA[Chris Autry]]></author>
    <authorid><![CDATA[10889]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_autry_christopher_70x70.jpg]]></image>
    <date><![CDATA[January 06, 2009]]></date>
</item><item>
    <title><![CDATA[Japan: A look to 2009]]></title>
    <link>http://www.imediaconnection.com/content/21557.asp</link>
    <description><![CDATA[What will the digital landscape be like in Japan this year? Here's a&nbsp;brief look at&nbsp;what's to come in the land of the rising sun.]]></description>
    <author><![CDATA[Andy Radovic]]></author>
    <authorid><![CDATA[8270]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/andy_70x70(1).jpg]]></image>
    <date><![CDATA[January 06, 2009]]></date>
</item><item>
    <title><![CDATA[The digital year in review]]></title>
    <link>http://www.imediaconnection.com/content/21556.asp</link>
    <description><![CDATA[Here are five important things we learned this year in the digital industry, and a few of the trends we should see in 2009.]]></description>
    <author><![CDATA[Damien Cummings]]></author>
    <authorid><![CDATA[10760]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/damien_cummings70.jpg]]></image>
    <date><![CDATA[December 30, 2008]]></date>
</item><item>
    <title><![CDATA[A reality check for 2009]]></title>
    <link>http://www.imediaconnection.com/content/21537.asp</link>
    <description><![CDATA[2008 has been a great year for digital marketing in Asia, but it's no secret that 2009 is going to be tough -- both for digital agencies and marketers.]]></description>
    <author><![CDATA[Mark Cripps]]></author>
    <authorid><![CDATA[12673]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mark_Cripps70.jpg]]></image>
    <date><![CDATA[December 30, 2008]]></date>
</item><item>
    <title><![CDATA[The hunt for digital marketing talent]]></title>
    <link>http://www.imediaconnection.com/content/21536.asp</link>
    <description><![CDATA[For employers searching for digital marketing talents, what are the challenges in finding the right people for the job&nbsp;in Asia? <BR>]]></description>
    <author><![CDATA[Steven Pang]]></author>
    <authorid><![CDATA[17625]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Steven_Pang_70.jpg]]></image>
    <date><![CDATA[January 06, 2009]]></date>
</item><item>
    <title><![CDATA[What's next for PR in 2009?]]></title>
    <link>http://www.imediaconnection.com/content/21535.asp</link>
    <description><![CDATA[What can public relations practitioners hope to accomplish for the organizations they serve and for their own careers next year? Here's a look into the crystal ball.]]></description>
    <author><![CDATA[David Ketchum]]></author>
    <authorid><![CDATA[14529]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/David_Ketchum_70.jpg]]></image>
    <date><![CDATA[December 30, 2008]]></date>
</item><item>
    <title><![CDATA[Time to get back to "The Work"]]></title>
    <link>http://www.imediaconnection.com/content/21477.asp</link>
    <description><![CDATA[The financial crisis will be the tipping point for the advertising industry. Consumers, clients, and yes, even agencies will be forced to change to survive. ]]></description>
    <author><![CDATA[Michael Maedel]]></author>
    <authorid><![CDATA[17535]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Michael_Maedel_70.jpg]]></image>
    <date><![CDATA[December 23, 2008]]></date>
</item><item>
    <title><![CDATA[The tipping point of internet advertising in India]]></title>
    <link>http://www.imediaconnection.com/content/21476.asp</link>
    <description><![CDATA[Digital advertising has reached the tipping point in India, and its growth shall be mammoth in the next few years. Here are some factors behind this.]]></description>
    <author><![CDATA[Vivek Bhargava]]></author>
    <authorid><![CDATA[17533]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Vivek_Bhargava_70.jpg]]></image>
    <date><![CDATA[December 30, 2008]]></date>
</item><item>
    <title><![CDATA[Why ad-funded mobile entertainment is the way to go]]></title>
    <link>http://www.imediaconnection.com/content/21462.asp</link>
    <description><![CDATA[Ad-funded mobile entertainment can be a key weapon in the integrated armory of advertisers looking for something more concrete in terms of value exchange for brands and their potential consumers.]]></description>
    <author><![CDATA[Colin Miles]]></author>
    <authorid><![CDATA[17513]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Colin_Miles_70.jpg]]></image>
    <date><![CDATA[December 30, 2008]]></date>
</item><item>
    <title><![CDATA[A new performance-based model for Asia?]]></title>
    <link>http://www.imediaconnection.com/content/21461.asp</link>
    <description><![CDATA[The Asia Pacific region is where performance-based marketers have a chance to establish a new form of online marketing.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lloyd_elizabeth_70x70.jpg]]></image>
    <date><![CDATA[December 30, 2008]]></date>
</item><item>
    <title><![CDATA[People just love the internet]]></title>
    <link>http://www.imediaconnection.com/content/21460.asp</link>
    <description><![CDATA[As long as there are brands looking to connect with consumers, and audiences of online content and services, then the internet will always provide a fertile ground for marketers, economic crisis or not.]]></description>
    <author><![CDATA[Jason Kuperman]]></author>
    <authorid><![CDATA[8308]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Kuperman_70.jpg]]></image>
    <date><![CDATA[December 23, 2008]]></date>
</item><item>
    <title><![CDATA[The digital space in Japan: A 2008 wrap-up]]></title>
    <link>http://www.imediaconnection.com/content/21440.asp</link>
    <description><![CDATA[How has the digital landscape in Japan changed this past year? Here are some of the key trends and events that have helped shape the scene.]]></description>
    <author><![CDATA[Andy Radovic]]></author>
    <authorid><![CDATA[8270]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/andy_70x70(1).jpg]]></image>
    <date><![CDATA[December 23, 2008]]></date>
</item><item>
    <title><![CDATA[Fine-tune your site with web analytics]]></title>
    <link>http://www.imediaconnection.com/content/21439.asp</link>
    <description><![CDATA[Want to know what's running through your visitors' heads as they use your site? Web analytics gives you the tools to do that, and much more. ]]></description>
    <author><![CDATA[Balasingam-Chow Yu Hui]]></author>
    <authorid><![CDATA[17116]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/YuHui70.JPG]]></image>
    <date><![CDATA[December 23, 2008]]></date>
</item><item>
    <title><![CDATA[Evolving trends in mobile marketing]]></title>
    <link>http://www.imediaconnection.com/content/21416.asp</link>
    <description><![CDATA[Businesses need to pay attention to the key drivers of growth in mobile marketing in order to use it successfully in the new year.]]></description>
    <author><![CDATA[Joerg Krahnert]]></author>
    <authorid><![CDATA[16258]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Joerg_Krahnert_70.JPG]]></image>
    <date><![CDATA[December 16, 2008]]></date>
</item><item>
    <title><![CDATA[The future is mobile advertising]]></title>
    <link>http://www.imediaconnection.com/content/21415.asp</link>
    <description><![CDATA[As people are able to do more with their mobile devices, advertisers will have a whole new realm of possibilities to not only reach, but also engage with their target audience.]]></description>
    <author><![CDATA[Sandy Agarwal]]></author>
    <authorid><![CDATA[17384]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Sandy_Agarwal_70.jpg]]></image>
    <date><![CDATA[December 23, 2008]]></date>
</item><item>
    <title><![CDATA[Engage with mobile advertising]]></title>
    <link>http://www.imediaconnection.com/content/21397.asp</link>
    <description><![CDATA[How can advertisers effectively use mobile platforms? We speak with the head of Yahoo!'s mobile business unit in Asia Pacific&nbsp;to gain insights into the&nbsp;mobile advertising landscape here.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[December 16, 2008]]></date>
</item><item>
    <title><![CDATA[Now's the time to spend on search marketing]]></title>
    <link>http://www.imediaconnection.com/content/21331.asp</link>
    <description><![CDATA[The economic downturn provides an incredible opportunity for you to increase both website visitors and market share through search engine marketing.]]></description>
    <author><![CDATA[Robbie Hills]]></author>
    <authorid><![CDATA[9849]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/robbie_hills70.jpg]]></image>
    <date><![CDATA[December 16, 2008]]></date>
</item><item>
    <title><![CDATA[Playing tag with web analytics]]></title>
    <link>http://www.imediaconnection.com/content/21330.asp</link>
    <description><![CDATA[Find out how tagging can arm you with an arsenal of metrics and reports to measure your site's marketing performance.]]></description>
    <author><![CDATA[Balasingam-Chow Yu Hui]]></author>
    <authorid><![CDATA[17116]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/YuHui70.JPG]]></image>
    <date><![CDATA[December 16, 2008]]></date>
</item><item>
    <title><![CDATA[Tips for SMS marketers]]></title>
    <link>http://www.imediaconnection.com/content/21282.asp</link>
    <description><![CDATA[What should you look out for in your SMS campaigns?&nbsp;We speak to a digital marketing&nbsp;company in Singapore and&nbsp;get its take on the SMS landscape in Asia.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[December 09, 2008]]></date>
</item><item>
    <title><![CDATA[5 old rules of communications -- and why they still work]]></title>
    <link>http://www.imediaconnection.com/content/21281.asp</link>
    <description><![CDATA[In this new and fast-changing media environment, communications tactics used in the past are even more applicable today, but for new reasons.]]></description>
    <author><![CDATA[David Ketchum]]></author>
    <authorid><![CDATA[14529]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/David_Ketchum_70.jpg]]></image>
    <date><![CDATA[December 09, 2008]]></date>
</item><item>
    <title><![CDATA[The evolution of web analytics]]></title>
    <link>http://www.imediaconnection.com/content/21280.asp</link>
    <description><![CDATA[What is web measurement?&nbsp;Let's go back&nbsp;to its roots,&nbsp;and find out how the savvy marketer can use it.]]></description>
    <author><![CDATA[Balasingam-Chow Yu Hui]]></author>
    <authorid><![CDATA[17116]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/YuHui70.JPG]]></image>
    <date><![CDATA[December 09, 2008]]></date>
</item><item>
    <title><![CDATA[The DNA of internet word-of-mouth platforms]]></title>
    <link>http://www.imediaconnection.com/content/21262.asp</link>
    <description><![CDATA[It is important for brands to know how and why netizens connect with each other if they want to jump in and participate.]]></description>
    <author><![CDATA[Sam Flemming]]></author>
    <authorid><![CDATA[8339]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flemming_sam_70x70.jpg]]></image>
    <date><![CDATA[December 02, 2008]]></date>
</item><item>
    <title><![CDATA[Face to face with Skype]]></title>
    <link>http://www.imediaconnection.com/content/21249.asp</link>
    <description><![CDATA[Skype turns five this year. What has changed in the VoIP landscape since its launch, and where does the company see itself in the next five years?<BR>]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[December 02, 2008]]></date>
</item><item>
    <title><![CDATA[What drives online gamers in China]]></title>
    <link>http://www.imediaconnection.com/content/21248.asp</link>
    <description><![CDATA[Here's what advertisers need to know about China's online gaming community in order to&nbsp;create truly interactive and effective in-game ad campaigns.]]></description>
    <author><![CDATA[Steven Lili Hu]]></author>
    <authorid><![CDATA[16916]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Steven_Hu_70.jpg]]></image>
    <date><![CDATA[December 02, 2008]]></date>
</item><item>
    <title><![CDATA[How to foil Google and save advertising]]></title>
    <link>http://www.imediaconnection.com/content/21247.asp</link>
    <description><![CDATA[Technology-driven ad platforms such as Google may think that everybody hates advertising, but therein lies an opportunity for advertisers to reinvent themselves.]]></description>
    <author><![CDATA[Cindy Gallop]]></author>
    <authorid><![CDATA[16915]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Cindy_Gallop70.JPG]]></image>
    <date><![CDATA[December 02, 2008]]></date>
</item><item>
    <title><![CDATA[Face to face with dgm Asia Pacific]]></title>
    <link>http://www.imediaconnection.com/content/21192.asp</link>
    <description><![CDATA[Where do search and affiliate marketing stand in Asia? We speak with dgm Asia Pacific to learn more about its challenges in educating regional marketers on digital strategies.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[November 25, 2008]]></date>
</item><item>
    <title><![CDATA[Digital branding with search]]></title>
    <link>http://www.imediaconnection.com/content/21166.asp</link>
    <description><![CDATA[Search marketers are missing an opportunity to compete effectively on high-value keywords when they ignore the brand impact factor. See how to avoid this pitfall.]]></description>
    <author><![CDATA[Anna Chan]]></author>
    <authorid><![CDATA[16688]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Anna_Chan_(Universal_McCann)-1.jpg]]></image>
    <date><![CDATA[November 25, 2008]]></date>
</item><item>
    <title><![CDATA[The supermarket science of web marketing]]></title>
    <link>http://www.imediaconnection.com/content/21165.asp</link>
    <description><![CDATA[The principles underpinning supermarket and superstore success can easily be applied to the online world of today -- with significant benefits.&nbsp;Here's how. ]]></description>
    <author><![CDATA[Tony Tsang]]></author>
    <authorid><![CDATA[16686]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Tony_Tsang_Coremetrics70.jpg]]></image>
    <date><![CDATA[November 25, 2008]]></date>
</item><item>
    <title><![CDATA[Face to face with ZUJI Singapore]]></title>
    <link>http://www.imediaconnection.com/content/21118.asp</link>
    <description><![CDATA[What challenges do ecommerce marketers face in Singapore today, and what will the landscape look like in the future? Hear what the "travel guru" has to say.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[November 18, 2008]]></date>
</item><item>
    <title><![CDATA[Social media in India: What your brand should know]]></title>
    <link>http://www.imediaconnection.com/content/21117.asp</link>
    <description><![CDATA[Social media could be the biggest buzzword in today's digital world, but for a country like India, it's a way of life.&nbsp;Brands should realise that, and tread carefully. ]]></description>
    <author><![CDATA[Meera Chandra]]></author>
    <authorid><![CDATA[16564]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/meera_chandra.jpg]]></image>
    <date><![CDATA[November 18, 2008]]></date>
</item><item>
    <title><![CDATA[Is social networking really social NOT-working?]]></title>
    <link>http://www.imediaconnection.com/content/21116.asp</link>
    <description><![CDATA[Everyday, social networking sites battle for your attention in various ways. But&nbsp;in the office,&nbsp;are they useful or just a waste of time -- and should you give them up?]]></description>
    <author><![CDATA[Joe Nguyen]]></author>
    <authorid><![CDATA[14857]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nguyen_joe_70x70.png]]></image>
    <date><![CDATA[November 18, 2008]]></date>
</item><item>
    <title><![CDATA[Meet the best and brightest in the digital marketing sphere]]></title>
    <link>http://www.imediaconnection.com/content/21076.asp</link>
    <description><![CDATA[With&nbsp;just&nbsp;two weeks to go before&nbsp;ad:tech Shanghai, we pose three burning questions to 10 of our speakers to get their&nbsp;thoughts on&nbsp;the online interactive marketing scene in China. Here's what they had to say.]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[November 11, 2008]]></date>
</item><item>
    <title><![CDATA[In-game advertising: Even Obama's doing it]]></title>
    <link>http://www.imediaconnection.com/content/21036.asp</link>
    <description><![CDATA[Gamers spend serious time on their hobby and are so hard to reach that even a United States Presidential candidate had to engage them in their environment.]]></description>
    <author><![CDATA[Injun Jung]]></author>
    <authorid><![CDATA[16404]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/injun_jung-1.jpg]]></image>
    <date><![CDATA[November 11, 2008]]></date>
</item><item>
    <title><![CDATA[How name-brand cosmetics sites perform on the Chinese internet]]></title>
    <link>http://www.imediaconnection.com/content/21031.asp</link>
    <description><![CDATA[Do the websites of top cosmetic brands in China perform as radiantly as the makeup they sell? Perhaps not.]]></description>
    <author><![CDATA[Christophe Depeux]]></author>
    <authorid><![CDATA[16403]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Christophe_Depeux_70.jpg]]></image>
    <date><![CDATA[November 11, 2008]]></date>
</item><item>
    <title><![CDATA[Face to face with Netbiscuits]]></title>
    <link>http://www.imediaconnection.com/content/20987.asp</link>
    <description><![CDATA[We speak to Netbiscuits on its recent foray into Asia, and get its take on the future of&nbsp;mobile marketing here. ]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[November 04, 2008]]></date>
</item><item>
    <title><![CDATA[Online ad spend boom Down Under]]></title>
    <link>http://www.imediaconnection.com/content/20986.asp</link>
    <description><![CDATA[The latest figures show Australia has a bright future, both for online advertising opportunities as well as broadband subscriber growth.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lloyd_elizabeth_70x70.jpg]]></image>
    <date><![CDATA[November 04, 2008]]></date>
</item><item>
    <title><![CDATA[Digital marketing in an economic downturn]]></title>
    <link>http://www.imediaconnection.com/content/20933.asp</link>
    <description><![CDATA[As the credit crunch intensifies and budgets plunge, is this a chance for online and search marketing to dominate?]]></description>
    <author><![CDATA[Damien Cummings & Nicholas Licence]]></author>
    <authorid><![CDATA[10760]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/damien_cummings70.jpg]]></image>
    <date><![CDATA[October 28, 2008]]></date>
</item><item>
    <title><![CDATA[Where ideas flowed as freely as the wine]]></title>
    <link>http://www.imediaconnection.com/content/20902.asp</link>
    <description><![CDATA[What do you get when you put the leading digital agencies in Asia together on a tropical paradise? Read on for what you missed at&nbsp;the recent iMedia Agency Summit in Bali. ]]></description>
    <author><![CDATA[Marcel Lee Pereira]]></author>
    <authorid><![CDATA[16008]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_Lee-Pereira_Marcel_70x70.JPG]]></image>
    <date><![CDATA[October 28, 2008]]></date>
</item><item>
    <title><![CDATA[Digital agency evolution in Asia]]></title>
    <link>http://www.imediaconnection.com/content/20881.asp</link>
    <description><![CDATA[The interactive marketing industry is consolidating. Learn why this is important and how it impacts you.]]></description>
    <author><![CDATA[Dr. Mathew McDougall]]></author>
    <authorid><![CDATA[5777]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcdougall_mathew_70x70.gif]]></image>
    <date><![CDATA[October 21, 2008]]></date>
</item><item>
    <title><![CDATA[Mobile search on the move]]></title>
    <link>http://www.imediaconnection.com/content/20880.asp</link>
    <description><![CDATA[Mobile marketing is expanding and redefining the industry. Here's how to capitalize on the opportunity.]]></description>
    <author><![CDATA[Farah Sadiq]]></author>
    <authorid><![CDATA[11462]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Farah70.jpg]]></image>
    <date><![CDATA[October 21, 2008]]></date>
</item><item>
    <title><![CDATA[Has measurability killed creativity?]]></title>
    <link>http://www.imediaconnection.com/content/20879.asp</link>
    <description><![CDATA[Delegates discussed the impact of the current global financial crisis at the recent inaugural Asia iMedia Summit in Bali.]]></description>
    <author><![CDATA[Charles Tidswell]]></author>
    <authorid><![CDATA[12574]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tidswell_charles_70x70.jpg]]></image>
    <date><![CDATA[October 21, 2008]]></date>
</item><item>
    <title><![CDATA[iMedia Brand Summit Blue Mountains]]></title>
    <link>http://www.imediaconnection.com/content/20769.asp</link>
    <description><![CDATA[Get a crash course in what you missed at this year's iMedia Brand Summit in the Blue Mountains.]]></description>
    <author><![CDATA[Jenny Williams]]></author>
    <authorid><![CDATA[6205]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_jenny_70x70.jpg]]></image>
    <date><![CDATA[October 07, 2008]]></date>
</item><item>
    <title><![CDATA[Mobile advertising: getting a piece of the pie]]></title>
    <link>http://www.imediaconnection.com/content/20740.asp</link>
    <description><![CDATA[Mobile advertising offers a new and potentially revolutionary way to market a message. We examine how you can get a piece of the pie.]]></description>
    <author><![CDATA[Allen Scott]]></author>
    <authorid><![CDATA[13728]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_scott_allen_70x70.png]]></image>
    <date><![CDATA[October 07, 2008]]></date>
</item><item>
    <title><![CDATA[IWOM redefining brands and consumers]]></title>
    <link>http://www.imediaconnection.com/content/20688.asp</link>
    <description><![CDATA[The architecture and habits of chinese participation and how IWOM is redefining the relationship between brands and consumers.]]></description>
    <author><![CDATA[Sam Flemming]]></author>
    <authorid><![CDATA[8339]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flemming_sam_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2008]]></date>
</item><item>
    <title><![CDATA[Understanding the social media landscape in Japan]]></title>
    <link>http://www.imediaconnection.com/content/20687.asp</link>
    <description><![CDATA[Mike Sheetal, sits down to discuss the developments of the social media scene in Japan.]]></description>
    <author><![CDATA[Andy Radovic]]></author>
    <authorid><![CDATA[8270]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/andy_70x70.jpg]]></image>
    <date><![CDATA[September 30, 2008]]></date>
</item><item>
    <title><![CDATA[Micro-blogging in China]]></title>
    <link>http://www.imediaconnection.com/content/20619.asp</link>
    <description><![CDATA[Twitter has opened a whole new world of customer interaction through micro-blogging.]]></description>
    <author><![CDATA[Dr Mathew McDougall]]></author>
    <authorid><![CDATA[5777]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcdougall_mathew_70x70.gif]]></image>
    <date><![CDATA[September 23, 2008]]></date>
</item><item>
    <title><![CDATA[PPC bidding on your own brand]]></title>
    <link>http://www.imediaconnection.com/content/20618.asp</link>
    <description><![CDATA[Should you bid on your own brand's keywords and terms?]]></description>
    <author><![CDATA[Joe Nguyen]]></author>
    <authorid><![CDATA[14857]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nguyen_joe_70x70.png]]></image>
    <date><![CDATA[September 23, 2008]]></date>
</item><item>
    <title><![CDATA[Incognito: South Korea online]]></title>
    <link>http://www.imediaconnection.com/content/20544.asp</link>
    <description><![CDATA[Learn how to&nbsp;take advantage of one of the most connected countries in Asia.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lloyd_elizabeth_70x70.jpg]]></image>
    <date><![CDATA[September 16, 2008]]></date>
</item><item>
    <title><![CDATA[Tips on regional search marketing]]></title>
    <link>http://www.imediaconnection.com/content/20476.asp</link>
    <description><![CDATA[Understanding the key differences for each individual market is vital to success in regional SEM in Asia.]]></description>
    <author><![CDATA[Andy Radovic]]></author>
    <authorid><![CDATA[8270 ]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/andy_70x70.jpg]]></image>
    <date><![CDATA[September 09, 2008]]></date>
</item><item>
    <title><![CDATA["Pulling" results from mobile in China]]></title>
    <link>http://www.imediaconnection.com/content/20475.asp</link>
    <description><![CDATA[The future of mobile marketing in China lies in pull-based marketing.]]></description>
    <author><![CDATA[Alvin Graylin]]></author>
    <authorid><![CDATA[15015]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_graylin_alvin_70x70.png]]></image>
    <date><![CDATA[September 09, 2008]]></date>
</item><item>
    <title><![CDATA[Digital asset optimization and the new SEO]]></title>
    <link>http://www.imediaconnection.com/content/20413.asp</link>
    <description><![CDATA[The future of search engine marketing goes far beyond paid search or optimizing plain-old text.]]></description>
    <author><![CDATA[Farah Sadiq]]></author>
    <authorid><![CDATA[11462]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Farah70.jpg]]></image>
    <date><![CDATA[September 02, 2008]]></date>
</item><item>
    <title><![CDATA[Online marketing and eCommerce]]></title>
    <link>http://www.imediaconnection.com/content/20412.asp</link>
    <description><![CDATA[The&nbsp;difference between online marketing and eCommerce, and how to make sense of it all.]]></description>
    <author><![CDATA[Joe Nguyen]]></author>
    <authorid><![CDATA[14857]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_nguyen_joe_70x70.png]]></image>
    <date><![CDATA[September 02, 2008]]></date>
</item><item>
    <title><![CDATA[Working with publishers]]></title>
    <link>http://www.imediaconnection.com/content/20348.asp</link>
    <description><![CDATA[Optimise the media planning process by treating publishers as partners rather than suppliers.]]></description>
    <author><![CDATA[Charles Tidswell]]></author>
    <authorid><![CDATA[12574]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tidswell_charles_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2008]]></date>
</item><item>
    <title><![CDATA[The evolution of e-paper]]></title>
    <link>http://www.imediaconnection.com/content/20325.asp</link>
    <description><![CDATA[New technology may mean the revival of print, and new opportunities for marketing.]]></description>
    <author><![CDATA[Jenny Williams]]></author>
    <authorid><![CDATA[6205]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_jenny_70x70.jpg]]></image>
    <date><![CDATA[August 26, 2008]]></date>
</item><item>
    <title><![CDATA[Why the world stopped clicking]]></title>
    <link>http://www.imediaconnection.com/content/20265.asp</link>
    <description><![CDATA[Are consumers becoming too saavy? Or is it time to re-examine the way we engage them.]]></description>
    <author><![CDATA[Ross McNab]]></author>
    <authorid><![CDATA[6396]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcnab_ross_70x70.png]]></image>
    <date><![CDATA[August 19, 2008]]></date>
</item><item>
    <title><![CDATA[IWOM centered marketing in China]]></title>
    <link>http://www.imediaconnection.com/content/20264.asp</link>
    <description><![CDATA[Strategic communications using&nbsp;internet word of mouth&nbsp;can take your campaign to the next level.]]></description>
    <author><![CDATA[Sam Flemming]]></author>
    <authorid><![CDATA[8339]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flemming_sam_70x70.jpg]]></image>
    <date><![CDATA[August 19, 2008]]></date>
</item><item>
    <title><![CDATA[The importance creative engagement]]></title>
    <link>http://www.imediaconnection.com/content/20181.asp</link>
    <description><![CDATA[Streamline communications between media and creative agencies to enable efficiency in creative development.]]></description>
    <author><![CDATA[Charles Tidswell]]></author>
    <authorid><![CDATA[12574]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tidswell_charles_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2008]]></date>
</item><item>
    <title><![CDATA[The rise of India online]]></title>
    <link>http://www.imediaconnection.com/content/20180.asp</link>
    <description><![CDATA[India is quickly becoming an advertising powerhouse, with promises of a $17-billion web-enabled industry by 2008.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lloyd_elizabeth_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2008]]></date>
</item><item>
    <title><![CDATA[Mobile Web 3.0]]></title>
    <link>http://www.imediaconnection.com/content/20179.asp</link>
    <description><![CDATA[Web 3.0 is on its way, but are the recent innovations in the mobile&nbsp;technology enough to make&nbsp;mobile a competitive channel in Asia?]]></description>
    <author><![CDATA[Jenny Williams]]></author>
    <authorid><![CDATA[6205]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_jenny_70x70.jpg]]></image>
    <date><![CDATA[August 12, 2008]]></date>
</item><item>
    <title><![CDATA[Analytics and optimisation in Japan]]></title>
    <link>http://www.imediaconnection.com/content/20106.asp</link>
    <description><![CDATA[A&nbsp;big gap still exists in how web analytics and site optimization tools are being used to provide business intelligence and improve sales in Japan. See what needs to change in order for things to get better.]]></description>
    <author><![CDATA[Andy Radovic]]></author>
    <authorid><![CDATA[8270]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/andy_70x70(1).jpg]]></image>
    <date><![CDATA[August 05, 2008]]></date>
</item><item>
    <title><![CDATA[Validating search marketing skills]]></title>
    <link>http://www.imediaconnection.com/content/20104.asp</link>
    <description><![CDATA[The best way to insure your search marketing candidate is qualified is through certification. See why it works.]]></description>
    <author><![CDATA[Mathew McDougall]]></author>
    <authorid><![CDATA[5777]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcdougall_mathew_70x70.gif]]></image>
    <date><![CDATA[August 05, 2008]]></date>
</item><item>
    <title><![CDATA[Best practices in planning efficiencies]]></title>
    <link>http://www.imediaconnection.com/content/20102.asp</link>
    <description><![CDATA[Streamline your data to save money and develop efficient media planning practices.]]></description>
    <author><![CDATA[Charles Tidswell]]></author>
    <authorid><![CDATA[12574]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tidswell_charles_70x70.jpg]]></image>
    <date><![CDATA[August 05, 2008]]></date>
</item><item>
    <title><![CDATA[Keeping up with digital media]]></title>
    <link>http://www.imediaconnection.com/content/20053.asp</link>
    <description><![CDATA[Getting ahead in the digital marketing industry in Asia means efficient planning and foresight. Embracing technology is a good place to start.]]></description>
    <author><![CDATA[Charles Tidswell]]></author>
    <authorid><![CDATA[12574]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_tidswell_charles_70x70.jpg]]></image>
    <date><![CDATA[July 29, 2008]]></date>
</item><item>
    <title><![CDATA[8 brilliant ideas on competitive intelligence]]></title>
    <link>http://www.imediaconnection.com/content/20044.asp</link>
    <description><![CDATA[Use competitive intelligence to get ahead in the ever-changing SEM environment.]]></description>
    <author><![CDATA[Farah Sadiq]]></author>
    <authorid><![CDATA[11462]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Farah70.jpg]]></image>
    <date><![CDATA[July 29, 2008]]></date>
</item><item>
    <title><![CDATA[Pull the trigger on advergaming]]></title>
    <link>http://www.imediaconnection.com/content/20043.asp</link>
    <description><![CDATA[With video games more popular now than ever, the race is on to create high-quality branding opportunities in advergaming.]]></description>
    <author><![CDATA[Jason Yim]]></author>
    <authorid><![CDATA[12574]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_yim_jason_70x70.png]]></image>
    <date><![CDATA[July 29, 2008]]></date>
</item><item>
    <title><![CDATA[Driving operator revenues with mobile IM]]></title>
    <link>http://www.imediaconnection.com/content/19937.asp</link>
    <description><![CDATA[With Asia sending 1.7 trillion mobile messages a year, it is time to find a way to capitalise on the vast marketing opportunities and burgeoning technology.]]></description>
    <author><![CDATA[Allen Scott]]></author>
    <authorid><![CDATA[13728]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_scott_allen_70x70.png]]></image>
    <date><![CDATA[July 22, 2008]]></date>
</item><item>
    <title><![CDATA[Rethinking digital merchandising]]></title>
    <link>http://www.imediaconnection.com/content/19936.asp</link>
    <description><![CDATA[Marketing to consumers in today's market means that brands must be wherever transactions happen.]]></description>
    <author><![CDATA[Joe Rossi]]></author>
    <authorid><![CDATA[13546]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rossi_joe_70x70.gif]]></image>
    <date><![CDATA[July 22, 2008]]></date>
</item><item>
    <title><![CDATA[6 reasons brands in China should listen to IWOM]]></title>
    <link>http://www.imediaconnection.com/content/19920.asp</link>
    <description><![CDATA[China's media network makes internet word of mouth essential to any marketing communications strategy.]]></description>
    <author><![CDATA[Sam Flemming]]></author>
    <authorid><![CDATA[8339]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_flemming_sam_70x70.jpg]]></image>
    <date><![CDATA[July 15, 2008]]></date>
</item><item>
    <title><![CDATA[The buzz in social marketing]]></title>
    <link>http://www.imediaconnection.com/content/19919.asp</link>
    <description><![CDATA[Reap huge rewards in social marketing with these 10 steps to starting a social marketing campaign.]]></description>
    <author><![CDATA[Mathew McDougall]]></author>
    <authorid><![CDATA[5777]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_mcdougall_mathew_70x70.gif]]></image>
    <date><![CDATA[July 15, 2008]]></date>
</item><item>
    <title><![CDATA[Digital innovation outside the home]]></title>
    <link>http://www.imediaconnection.com/content/19878.asp</link>
    <description><![CDATA[Asia's new way to advertise out-of-home give advertisers the opportunity to specialise their content, and catch the consumer's attention<FONT face="Courier New">.</FONT>]]></description>
    <author><![CDATA[Joe Rossi]]></author>
    <authorid><![CDATA[13546]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_rossi_joe_70x70.gif]]></image>
    <date><![CDATA[July 08, 2008]]></date>
</item><item>
    <title><![CDATA[Feedback from ad:tech Singapore]]></title>
    <link>http://www.imediaconnection.com/content/19877.asp</link>
    <description><![CDATA[Over 1500 conference delegates came from near and far to attend the first ever ad:tech Singapore. See what you missed.]]></description>
    <author><![CDATA[Qianqian Huang]]></author>
    <authorid><![CDATA[13545]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_huang_qianqian_70x70.gif]]></image>
    <date><![CDATA[July 08, 2008]]></date>
</item><item>
    <title><![CDATA[Thailand's developing technology powerhouse]]></title>
    <link>http://www.imediaconnection.com/content/19605.asp</link>
    <description><![CDATA[The rapid growth of Thailand's internet and mobile usage may have something to do with support from its government.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_lloyd_elizabeth_70x70.jpg]]></image>
    <date><![CDATA[June 10, 2008]]></date>
</item><item>
    <title><![CDATA[Mapping the emerging paraverse]]></title>
    <link>http://www.imediaconnection.com/content/19548.asp</link>
    <description><![CDATA[New technologies that incorporate real-time data are presenting countless new and unprecedented opportunities for marketers.]]></description>
    <author><![CDATA[Ted Tagami]]></author>
    <authorid><![CDATA[504]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/stweden70_new(2).jpg]]></image>
    <date><![CDATA[June 10, 2008]]></date>
</item><item>
    <title><![CDATA[Face to face with Google]]></title>
    <link>http://www.imediaconnection.com/content/19530.asp</link>
    <description><![CDATA[We speak to Google's Southeast Asia Marketing Manager Derek Callow about the future of search engine marketing in Asia.]]></description>
    <author><![CDATA[Paul Beckley]]></author>
    <authorid><![CDATA[2817]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beckley_paul_70x70.jpg]]></image>
    <date><![CDATA[June 10, 2008]]></date>
</item><item>
    <title><![CDATA[Building microsites that work]]></title>
    <link>http://www.imediaconnection.com/content/19501.asp</link>
    <description><![CDATA[Too often, microsites are riddled with irrelevant content, causing the user to feel disconnected. Consider these tips to make your microsite an effective part of customer journeys.]]></description>
    <author><![CDATA[Mark Cripps]]></author>
    <authorid><![CDATA[12673]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Mark_Cripps70.jpg]]></image>
    <date><![CDATA[June 03, 2008]]></date>
</item><item>
    <title><![CDATA[Face to face with the Grey Group ]]></title>
    <link>http://www.imediaconnection.com/content/19460.asp</link>
    <description><![CDATA[We speak to Asia Pacific CEO Mike Amour to&nbsp;give&nbsp;you an&nbsp;insight into the trends, opportunities and challenges facing digital marketing in Asia.]]></description>
    <author><![CDATA[Shirley Lee]]></author>
    <authorid><![CDATA[7397]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/shirley70(2).jpg]]></image>
    <date><![CDATA[June 03, 2008]]></date>
</item><item>
    <title><![CDATA[Affiliate marketing -- the next big thing?]]></title>
    <link>http://www.imediaconnection.com/content/19503.asp</link>
    <description><![CDATA[We delve into the basics of affiliate marketing and explore the reasons why Asia has been slow to adopt this strategy.]]></description>
    <author><![CDATA[James Hawkins]]></author>
    <authorid><![CDATA[8782]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/jhawkins_border70(1).jpg]]></image>
    <date><![CDATA[June 03, 2008]]></date>
</item><item>
    <title><![CDATA[Pulling out of "Dell Hell"]]></title>
    <link>http://www.imediaconnection.com/content/19417.asp</link>
    <description><![CDATA[See how Dell rebuilt its reputation after it suffered a major online branding crisis.]]></description>
    <author><![CDATA[8rewardsroad Research Team]]></author>
    <authorid><![CDATA[7397]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/keyboard_on_fire70.jpg]]></image>
    <date><![CDATA[May 27, 2008]]></date>
</item><item>
    <title><![CDATA[Face to face with Friendster]]></title>
    <link>http://www.imediaconnection.com/content/19420.asp</link>
    <description><![CDATA[Vice president of global marketing David Jones shares his take on whether Asian marketers are maximising social media's marketing potential and where he thinks the platform is heading.]]></description>
    <author><![CDATA[Shirley Lee]]></author>
    <authorid><![CDATA[7397]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/shirley70(1).jpg]]></image>
    <date><![CDATA[May 27, 2008]]></date>
</item><item>
    <title><![CDATA[Boosting search performance through landing page optimisation]]></title>
    <link>http://www.imediaconnection.com/content/19419.asp</link>
    <description><![CDATA[By optimising your landing page, you can create stickiness, boost engagement levels and improve the overall user experience.]]></description>
    <author><![CDATA[Farah Sadiq]]></author>
    <authorid><![CDATA[11462]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Farah70(2).jpg]]></image>
    <date><![CDATA[May 27, 2008]]></date>
</item><item>
    <title><![CDATA[Connecting the connected agency in China]]></title>
    <link>http://www.imediaconnection.com/content/19418.asp</link>
    <description><![CDATA[How agencies can connect with consumer communities]]></description>
    <author><![CDATA[Sam Flemming]]></author>
    <authorid><![CDATA[8339]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Sam70.jpg]]></image>
    <date><![CDATA[May 27, 2008]]></date>
</item><item>
    <title><![CDATA[Planning a digital campaign on a shoestring]]></title>
    <link>http://www.imediaconnection.com/content/19384.asp</link>
    <description><![CDATA[With creativity and good understanding of the digital marketing channels out there, you can optimise ad spend without sacrificing impact.]]></description>
    <author><![CDATA[Andy Radovic]]></author>
    <authorid><![CDATA[8270]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/andy_70x70(6).jpg]]></image>
    <date><![CDATA[May 20, 2008]]></date>
</item><item>
    <title><![CDATA[Creating authentic marketing messages that stick]]></title>
    <link>http://www.imediaconnection.com/content/19383.asp</link>
    <description><![CDATA[Understand your products from your customers' point of view and create marketing messages that really speak in their language.]]></description>
    <author><![CDATA[Brett Welch]]></author>
    <authorid><![CDATA[12146]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/brett70(1).jpg]]></image>
    <date><![CDATA[May 20, 2008]]></date>
</item><item>
    <title><![CDATA[Basic steps to build a brand identity online]]></title>
    <link>http://www.imediaconnection.com/content/19385.asp</link>
    <description><![CDATA[In the fast-moving Web 2.0 world, maintaining the integrity and image of your brand goes well beyond simply having some presence on the web.]]></description>
    <author><![CDATA[8rewardsroad Research Team]]></author>
    <authorid><![CDATA[12285]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/webpage70.jpg]]></image>
    <date><![CDATA[May 20, 2008]]></date>
</item><item>
    <title><![CDATA[Keeping it real: why marketers should do customer service]]></title>
    <link>http://www.imediaconnection.com/content/19279.asp</link>
    <description><![CDATA[What every marketer needs is some real-life marketing understanding, which can be gleaned from&nbsp;a day in the life of a customer service provider. Here's why.]]></description>
    <author><![CDATA[Brett Welch]]></author>
    <authorid><![CDATA[12146]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/brett70.jpg]]></image>
    <date><![CDATA[May 13, 2008]]></date>
</item><item>
    <title><![CDATA[How to succeed with email marketing in Asia]]></title>
    <link>http://www.imediaconnection.com/content/19278.asp</link>
    <description><![CDATA[Email marketing in the U.S. and Europe is a "must have" for any serious marketer, but why is it so underutilised here in Asia?]]></description>
    <author><![CDATA[Damien Cummings]]></author>
    <authorid><![CDATA[10760]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/damien_cummings70(1).jpg]]></image>
    <date><![CDATA[May 13, 2008]]></date>
</item><item>
    <title><![CDATA[Vietnam's glowing online prospects]]></title>
    <link>http://www.imediaconnection.com/content/19277.asp</link>
    <description><![CDATA[As the second fastest growing economy in Asia, Vietnam's internet growth is surging ahead.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/elizabeth70(2).jpg]]></image>
    <date><![CDATA[May 13, 2008]]></date>
</item><item>
    <title><![CDATA[Can TVCs survive the digital age?]]></title>
    <link>http://www.imediaconnection.com/content/19192.asp</link>
    <description><![CDATA[The ailing TV commercial&nbsp;is dead unless it gets a new media blood transfusion.]]></description>
    <author><![CDATA[John Lambie]]></author>
    <authorid><![CDATA[8335]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/john_lambie_70(1).jpeg]]></image>
    <date><![CDATA[May 06, 2008]]></date>
</item><item>
    <title><![CDATA[Search engine marketing for reputation management]]></title>
    <link>http://www.imediaconnection.com/content/19193.asp</link>
    <description><![CDATA[See how brands are putting search reputation management strategy to good use and displacing offensive search listings&nbsp;about their company with what they want you to read.]]></description>
    <author><![CDATA[Mathew McDougall]]></author>
    <authorid><![CDATA[5777]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/mm70(3).jpg]]></image>
    <date><![CDATA[May 06, 2008]]></date>
</item><item>
    <title><![CDATA[Mistakes bloggers make]]></title>
    <link>http://www.imediaconnection.com/content/19166.asp</link>
    <description><![CDATA[While good blogs are dime a dozen, there are often common but easily fixable mistakes that bloggers tend to make.]]></description>
    <author><![CDATA[Gary Gopinathan]]></author>
    <authorid><![CDATA[8411]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/gary_gopinathan70(3).jpg]]></image>
    <date><![CDATA[May 06, 2008]]></date>
</item><item>
    <title><![CDATA[Tokyo Interactive Ad Awards -- results and analysis]]></title>
    <link>http://www.imediaconnection.com/content/19138.asp</link>
    <description><![CDATA[TIAA judge Akihito Abe gives us a quick rundown of the most innovative and engaging interactive campaigns that shone at this year's award show.]]></description>
    <author><![CDATA[Akihito Abe]]></author>
    <authorid><![CDATA[8267]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/akihito_70x70(2).jpg]]></image>
    <date><![CDATA[April 29, 2008]]></date>
</item><item>
    <title><![CDATA[The smarter way to blog about your business]]></title>
    <link>http://www.imediaconnection.com/content/19136.asp</link>
    <description><![CDATA[If you are going to take the time, effort and energy to blog, you should make sure it builds your reputation at the same time. Create trust and rapport with these blogging strategies.]]></description>
    <author><![CDATA[Gary Gopinathan]]></author>
    <authorid><![CDATA[8411]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/gary_gopinathan70(2).jpg]]></image>
    <date><![CDATA[April 29, 2008]]></date>
</item><item>
    <title><![CDATA[NZ: Surging ecommerce and marketing opportunities]]></title>
    <link>http://www.imediaconnection.com/content/19137.asp</link>
    <description><![CDATA[Internet penetration in New Zealand is growing exponentially, giving rise to a new wave of ecommerce. We take a peak at the main transactions New Zealanders are making online and the impact this has on emarketing.]]></description>
    <author><![CDATA[Elizabeth Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/elizabeth70(1).jpg]]></image>
    <date><![CDATA[April 29, 2008]]></date>
</item><item>
    <title><![CDATA[Where Web 2.0 meets SEO]]></title>
    <link>http://www.imediaconnection.com/content/19049.asp</link>
    <description><![CDATA[We look at some of the new trends and ways SEO is evolving in this Web 2.0 environment, and how marketers in Asia will need to start embracing these key strategies moving forward.]]></description>
    <author><![CDATA[Andy Radovic]]></author>
    <authorid><![CDATA[8270]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/andy_70x70(5).jpg]]></image>
    <date><![CDATA[April 22, 2008]]></date>
</item><item>
    <title><![CDATA[Keyword-driven marketing: Have we evolved?]]></title>
    <link>http://www.imediaconnection.com/content/19020.asp</link>
    <description><![CDATA[In search marketing, keywords are&nbsp;a window to your customers' wants and needs,&nbsp;making&nbsp;it really&nbsp;crucial&nbsp;for&nbsp;SEM&nbsp;specialists&nbsp;to manage the&nbsp;process well.&nbsp;Here are some simple steps to ensure you're on the right track.]]></description>
    <author><![CDATA[Farah Sadiq]]></author>
    <authorid><![CDATA[11462]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Farah70(1).jpg]]></image>
    <date><![CDATA[April 22, 2008]]></date>
</item><item>
    <title><![CDATA[Business blogging fundamentals]]></title>
    <link>http://www.imediaconnection.com/content/18998.asp</link>
    <description><![CDATA[How can corporate blogging help your business to&nbsp;connect with consumers on a more personal level.]]></description>
    <author><![CDATA[Gary Gopinathan]]></author>
    <authorid><![CDATA[8411]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/gary_gopinathan70(1).jpg]]></image>
    <date><![CDATA[April 22, 2008]]></date>
</item><item>
    <title><![CDATA[The Philippines: an online marketing snapshot ]]></title>
    <link>http://www.imediaconnection.com/content/18912.asp</link>
    <description><![CDATA[What is driving the internet growth in the Philippines and how are platforms like social media and search marketing faring? ]]></description>
    <author><![CDATA[Elizabeth M. Lloyd]]></author>
    <authorid><![CDATA[2136]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/elizabeth70.jpg]]></image>
    <date><![CDATA[April 15, 2008]]></date>
</item><item>
    <title><![CDATA[New opportunities in the future of advertising]]></title>
    <link>http://www.imediaconnection.com/content/18979.asp</link>
    <description><![CDATA[How can agencies continue to create value for advertisers now and in the future?]]></description>
    <author><![CDATA[Ross Dawson]]></author>
    <authorid><![CDATA[10187]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/rdawson70(2).jpg]]></image>
    <date><![CDATA[April 15, 2008]]></date>
</item><item>
    <title><![CDATA[What will it take to win Asia's search engine battle?]]></title>
    <link>http://www.imediaconnection.com/content/18980.asp</link>
    <description><![CDATA[Local search engines in&nbsp;Korea and&nbsp;China have a lion's share of the market. The ability to leverage future developments in the mobile search arena will help all players stay in the game.]]></description>
    <author><![CDATA[David Temple]]></author>
    <authorid><![CDATA[9451]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/david_temple70(2).jpg]]></image>
    <date><![CDATA[April 15, 2008]]></date>
</item><item>
    <title><![CDATA[Inaugural SEA iMedia Summit boasts stellar advisory board]]></title>
    <link>http://www.imediaconnection.com/content/18981.asp</link>
    <description><![CDATA[We take a peek at the content drivers of the upcoming Southeast Asia iMedia Agency Summit.]]></description>
    <author><![CDATA[Shirley Lee]]></author>
    <authorid><![CDATA[7397]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/shirley70.jpg]]></image>
    <date><![CDATA[April 15, 2008]]></date>
</item><item>
    <title><![CDATA[The art of games]]></title>
    <link>http://www.imediaconnection.com/content/18900.asp</link>
    <description><![CDATA[Should brands be investing in online games as part of marketing budgets or are they just marketing gimmicks played by kids?]]></description>
    <author><![CDATA[Iain McDonald]]></author>
    <authorid><![CDATA[6148]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/70_iain(3).jpg]]></image>
    <date><![CDATA[April 08, 2008]]></date>
</item><item>
    <title><![CDATA[Creating the future of advertising]]></title>
    <link>http://www.imediaconnection.com/content/18925.asp</link>
    <description><![CDATA[The global advertising industry is undergoing a dramatic shift. And while the change will bring about massive opportunities for those who catch on, the less dynamic agencies are likely to face a downward spiral.]]></description>
    <author><![CDATA[Ross Dawson]]></author>
    <authorid><![CDATA[10187]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/rdawson70(1).jpg]]></image>
    <date><![CDATA[April 08, 2008]]></date>
</item><item>
    <title><![CDATA[Search engine wars in Asia]]></title>
    <link>http://www.imediaconnection.com/content/18899.asp</link>
    <description><![CDATA[We look at the state of the search engine wars in Asia and if&nbsp;Google is indeed winning the hearts and minds of Asian consumers.]]></description>
    <author><![CDATA[David Temple]]></author>
    <authorid><![CDATA[9451]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/david_temple70(1).jpg]]></image>
    <date><![CDATA[April 08, 2008]]></date>
</item><item>
    <title><![CDATA[Tips on integrating online with offline marketing]]></title>
    <link>http://www.imediaconnection.com/content/18824.asp</link>
    <description><![CDATA[Failure to integrate your marketing efforts can lead to conflicting messages, which in turn dilutes your brand value. How can you pull your communications efforts together and maintain a consistent voice?]]></description>
    <author><![CDATA[Ruth P. Stevens]]></author>
    <authorid><![CDATA[10462]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ruth70(2).jpg]]></image>
    <date><![CDATA[April 01, 2008]]></date>
</item><item>
    <title><![CDATA[Is new media's future already happening in China?]]></title>
    <link>http://www.imediaconnection.com/content/18838.asp</link>
    <description><![CDATA[As the global internet community is striving towards a more connected online landscape, China's new media is already showing signs of the 'future'.]]></description>
    <author><![CDATA[Sam Flemming]]></author>
    <authorid><![CDATA[8339]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sflemming70(1).jpg]]></image>
    <date><![CDATA[April 01, 2008]]></date>
</item><item>
    <title><![CDATA[Tips for a successful SMS campaign]]></title>
    <link>http://www.imediaconnection.com/content/18823.asp</link>
    <description><![CDATA[With a marketing platform as personal as the mobile phone, it's easy to tick off your audience with irrelevant or badly-timed SMSes. This article provides some guidelines on maximising your SMS campaign.]]></description>
    <author><![CDATA[8rewardsroad]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/8rewardroad70.jpg]]></image>
    <date><![CDATA[April 01, 2008]]></date>
</item><item>
    <title><![CDATA[Mobile marketing for the tech-savvy Singapore audience]]></title>
    <link>http://www.imediaconnection.com/content/18754.asp</link>
    <description><![CDATA[The Singapore mobile market is saturated, and SMS usage is extremely high, making the country an excellent market for SMS and MMS marketing.]]></description>
    <author><![CDATA[8rewardsroad]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/mobile_phone70.jpg]]></image>
    <date><![CDATA[March 25, 2008]]></date>
</item><item>
    <title><![CDATA[Search for a 'bigger' China]]></title>
    <link>http://www.imediaconnection.com/content/18756.asp</link>
    <description><![CDATA[How does the phenomenal growth of China's online population impact on search marketing in the country?&nbsp;See how local companies like Baidu and Sina leverage the growth.]]></description>
    <author><![CDATA[Mathew McDougall]]></author>
    <authorid><![CDATA[5777]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/mm70(2).jpg]]></image>
    <date><![CDATA[March 25, 2008]]></date>
</item><item>
    <title><![CDATA[The role of internet marketing inside Japan]]></title>
    <link>http://www.imediaconnection.com/content/18755.asp</link>
    <description><![CDATA[We look at some peculiarities of digital marketing in Japan and the attitudes of large media agencies when it comes to consolidation.]]></description>
    <author><![CDATA[Andy Radovic]]></author>
    <authorid><![CDATA[8270]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/andy_70x70(4).jpg]]></image>
    <date><![CDATA[March 25, 2008]]></date>
</item><item>
    <title><![CDATA[Segmenting India's mobile market]]></title>
    <link>http://www.imediaconnection.com/content/18698.asp</link>
    <description><![CDATA[Thanks to the rapid growth of mobile subscribers, India's mobile multimedia platform&nbsp;value-added services&nbsp;market is flourishing. See how Airtel is managing this uniquely segmented&nbsp;market.]]></description>
    <author><![CDATA[Manish Sinha]]></author>
    <authorid><![CDATA[9038]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Manish_Sinha70.jpg]]></image>
    <date><![CDATA[March 18, 2008]]></date>
</item><item>
    <title><![CDATA[Social media applications: a low cost option that works ]]></title>
    <link>http://www.imediaconnection.com/content/18695.asp</link>
    <description><![CDATA[Popular social networking applications like Facebook's Scrabulous rake in US$300,000 a year in advertising. Discover the power these applications can hold for your campaign.]]></description>
    <author><![CDATA[Damien Cummings]]></author>
    <authorid><![CDATA[10760]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/damien_cummings70.jpg]]></image>
    <date><![CDATA[March 18, 2008]]></date>
</item><item>
    <title><![CDATA[Of console games and social networks ]]></title>
    <link>http://www.imediaconnection.com/content/18696.asp</link>
    <description><![CDATA[We dig into the development of dominant players in the console arena and sniff out the almost-untapped marketing opportunities they hold.]]></description>
    <author><![CDATA[Ted Tagami]]></author>
    <authorid><![CDATA[504]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/stweden70_new(2).jpg]]></image>
    <date><![CDATA[March 18, 2008]]></date>
</item><item>
    <title><![CDATA[Social gaming gets serious]]></title>
    <link>http://www.imediaconnection.com/content/18586.asp</link>
    <description><![CDATA[Many marketers are turning to in-game advertising with little understanding of the environment. Let&nbsp;us guide you through the latest developments of the major players in online gaming.]]></description>
    <author><![CDATA[Ted Tagami]]></author>
    <authorid><![CDATA[504]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/stweden70_new(1).jpg]]></image>
    <date><![CDATA[March 11, 2008]]></date>
</item><item>
    <title><![CDATA[Spam-proof your eDM]]></title>
    <link>http://www.imediaconnection.com/content/18585.asp</link>
    <description><![CDATA[River Ho explains how you can iron out the common kinks in list management, thereby optimising your email marketing.]]></description>
    <author><![CDATA[River Ho]]></author>
    <authorid><![CDATA[10461]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/river70(1).jpg]]></image>
    <date><![CDATA[March 11, 2008]]></date>
</item><item>
    <title><![CDATA[China's online advertising surges ahead]]></title>
    <link>http://www.imediaconnection.com/content/18587.asp</link>
    <description><![CDATA[China's internet advertising is&nbsp;developing faster than ever, with the automobile and IT sectors&nbsp;powering its growth. ]]></description>
    <author><![CDATA[Sail Ma]]></author>
    <authorid><![CDATA[10615]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sail70.jpg]]></image>
    <date><![CDATA[March 11, 2008]]></date>
</item><item>
    <title><![CDATA[Storytelling in a digital world]]></title>
    <link>http://www.imediaconnection.com/content/18498.asp</link>
    <description><![CDATA[Digital storytelling is on the brink of yet another transition, which will affect the way we interact with each other while consuming media. Saurabh Varma pre-empts us what's to come.]]></description>
    <author><![CDATA[Saurabh Varma]]></author>
    <authorid><![CDATA[8639]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sb70(1).jpg]]></image>
    <date><![CDATA[March 04, 2008]]></date>
</item><item>
    <title><![CDATA[List management for successful email marketing]]></title>
    <link>http://www.imediaconnection.com/content/18499.asp</link>
    <description><![CDATA[When it comes to email marketing, make sure you're not&nbsp;just sweating&nbsp;over the creative, and end up neglecting the need for proper list management.]]></description>
    <author><![CDATA[River Ho]]></author>
    <authorid><![CDATA[10461]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/river70.jpg]]></image>
    <date><![CDATA[March 04, 2008]]></date>
</item><item>
    <title><![CDATA[Top digital options for B2B retention marketing]]></title>
    <link>http://www.imediaconnection.com/content/18521.asp</link>
    <description><![CDATA[When it comes to media decision-making in B2B, it's useful to separate acquisition media from retention media.]]></description>
    <author><![CDATA[Ruth P. Stevens]]></author>
    <authorid><![CDATA[10462]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/ruth70(1).jpg]]></image>
    <date><![CDATA[March 04, 2008]]></date>
</item><item>
    <title><![CDATA[How will market consolidation affect you?]]></title>
    <link>http://www.imediaconnection.com/content/18418.asp</link>
    <description><![CDATA[What does market consolidation mean for both the advertisers and the agencies operating in this space? ]]></description>
    <author><![CDATA[James Hawkins]]></author>
    <authorid><![CDATA[8782]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/jhawkins_border70.jpg]]></image>
    <date><![CDATA[February 26, 2008]]></date>
</item><item>
    <title><![CDATA[Tapping into Japan's mobile platforms]]></title>
    <link>http://www.imediaconnection.com/content/18416.asp</link>
    <description><![CDATA[With mobile commerce becoming a staple makerting channel in Japan, it pays to know the different mediums you can use to engage Japanese consumers through their mobile phones.]]></description>
    <author><![CDATA[Andy Radovic]]></author>
    <authorid><![CDATA[8270]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/andy_70x70(3).jpg]]></image>
    <date><![CDATA[February 26, 2008]]></date>
</item><item>
    <title><![CDATA[Mobile vs. web: finding the right fit with audiences]]></title>
    <link>http://www.imediaconnection.com/content/18350.asp</link>
    <description><![CDATA[With Japan's mobile e-commerce revenue growing by 80 percent last year, mobile spending may just exceed online if it continues to surge on.]]></description>
    <author><![CDATA[Andy Radovic]]></author>
    <authorid><![CDATA[8270]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/andy_70x70(2).jpg]]></image>
    <date><![CDATA[February 19, 2008]]></date>
</item><item>
    <title><![CDATA[6 trends transforming living online]]></title>
    <link>http://www.imediaconnection.com/content/18349.asp</link>
    <description><![CDATA[With the highly immersive experience of the virtual environment and the ease of internet access, the online and real worlds will indeed merge almost completely.]]></description>
    <author><![CDATA[Ross Dawson]]></author>
    <authorid><![CDATA[10187]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/rdawson70.jpg]]></image>
    <date><![CDATA[February 19, 2008]]></date>
</item><item>
    <title><![CDATA[Key characteristics of Vietnamese affiliates]]></title>
    <link>http://www.imediaconnection.com/content/18341.asp</link>
    <description><![CDATA[You can achieve more with your online business in Vietnam by understanding the common features of the country's affiliate channel and the preferences of the local audience.]]></description>
    <author><![CDATA[Chris Sanderson and William Hamson-Wong]]></author>
    <authorid><![CDATA[8268]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/chris_70_border(2).jpg]]></image>
    <date><![CDATA[February 19, 2008]]></date>
</item><item>
    <title><![CDATA[Yielding the power of intimacy through mobile phones]]></title>
    <link>http://www.imediaconnection.com/content/18257.asp</link>
    <description><![CDATA[See how brands like Audi bridge the emotional gap between the brand and the consumer with the help of mobile phone communication.]]></description>
    <author><![CDATA[Akihito Abe]]></author>
    <authorid><![CDATA[8267]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/akihito_70x70(1).jpg]]></image>
    <date><![CDATA[February 12, 2008]]></date>
</item><item>
    <title><![CDATA[The rise of Vietnam's affiliate network]]></title>
    <link>http://www.imediaconnection.com/content/18222.asp</link>
    <description><![CDATA[With healthy socio-economic conditions ahead, Vietnam's e-commerce is primed for significant growth. That will in turn fuel the country's affiliate channel.]]></description>
    <author><![CDATA[Chris Sanderson and William Hamson-Wong]]></author>
    <authorid><![CDATA[8268]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/chris_70_border(1).jpg]]></image>
    <date><![CDATA[February 12, 2008]]></date>
</item><item>
    <title><![CDATA[What Big Won says about Australia's advertising landscape]]></title>
    <link>http://www.imediaconnection.com/content/18194.asp</link>
    <description><![CDATA[Patrick Collister looks beyond the rankings of "The Big Won" and uncovers some underlying trends of digital media based on his analysis of the survey's results.]]></description>
    <author><![CDATA[Patrick Collister]]></author>
    <authorid><![CDATA[6331]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/patrick_collister70(1).jpg]]></image>
    <date><![CDATA[February 12, 2008]]></date>
</item><item>
    <title><![CDATA[Can metrics catch up with media technologies' rapid growth?]]></title>
    <link>http://www.imediaconnection.com/content/18180.asp</link>
    <description><![CDATA[David L. Smith shares his predications on the advancement of digital metrics in 2008,&nbsp;while advocating greater involvement from all&nbsp;in&nbsp;metrics' development.]]></description>
    <author><![CDATA[David L. Smith]]></author>
    <authorid><![CDATA[141]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/David_L._smith70(3).jpg]]></image>
    <date><![CDATA[February 05, 2008]]></date>
</item><item>
    <title><![CDATA[The Big Won down under]]></title>
    <link>http://www.imediaconnection.com/content/18179.asp</link>
    <description><![CDATA[Author of "The Big Won" report Patrick Collister gives an overview of the survey's winners and&nbsp;points out what the campaigns did really well.]]></description>
    <author><![CDATA[Patrick Collister]]></author>
    <authorid><![CDATA[6331]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/patrick_collister70.jpg]]></image>
    <date><![CDATA[February 05, 2008]]></date>
</item><item>
    <title><![CDATA[Create a truly global search model]]></title>
    <link>http://www.imediaconnection.com/content/18178.asp</link>
    <description><![CDATA[With the right amount of localisation, Yahoo! and Google may rise above local search engines like Korea's Naver and China's Baidu in their respective markets.]]></description>
    <author><![CDATA[Robbie Hills]]></author>
    <authorid><![CDATA[9849]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/robbie_hills70.jpg]]></image>
    <date><![CDATA[February 05, 2008]]></date>
</item><item>
    <title><![CDATA[What consumers really think of the current state of digital advertising]]></title>
    <link>http://www.imediaconnection.com/content/18140.asp</link>
    <description><![CDATA[Many businesses, it seems, haven't figured out the economics of moving online, but according to Amnesia's Iain McDonald, that's just one of the many things holding back Australia's digital advertising industry.]]></description>
    <author><![CDATA[Iain McDonald]]></author>
    <authorid><![CDATA[6148]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/70_iain(2).jpg]]></image>
    <date><![CDATA[January 29, 2008]]></date>
</item><item>
    <title><![CDATA[The new metrics landscape ]]></title>
    <link>http://www.imediaconnection.com/content/18139.asp</link>
    <description><![CDATA[Understanding the different metrics for existing and emerging media technologies can be challenging. Let David Smith guide you through&nbsp;the&nbsp;key developments of metrics&nbsp;and their implications.]]></description>
    <author><![CDATA[David L. Smith]]></author>
    <authorid><![CDATA[141]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/David_L._smith70(2).jpg]]></image>
    <date><![CDATA[January 29, 2008]]></date>
</item><item>
    <title><![CDATA[Internet word-of-mouth trends in 2008]]></title>
    <link>http://www.imediaconnection.com/content/18103.asp</link>
    <description><![CDATA[How will brand marketers leverage platforms like blogs and social media to build their brands and reach out to Chinese consumers in 2008?]]></description>
    <author><![CDATA[Sam Flemming]]></author>
    <authorid><![CDATA[8339]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sflemming70.jpg]]></image>
    <date><![CDATA[January 29, 2008]]></date>
</item><item>
    <title><![CDATA[Identifiable change]]></title>
    <link>http://www.imediaconnection.com/content/18045.asp</link>
    <description><![CDATA[The marketing communication landscape will see significant change arising from two major U.S. events in the near future. Agora's president Don Schultz pre-empts us of what's to come and how it will affect Asia.]]></description>
    <author><![CDATA[Don Schultz]]></author>
    <authorid><![CDATA[1473]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/don_schutz70.jpg]]></image>
    <date><![CDATA[January 22, 2008]]></date>
</item><item>
    <title><![CDATA[What's holding back Australia's digital advertising industry?]]></title>
    <link>http://www.imediaconnection.com/content/18044.asp</link>
    <description><![CDATA[If digital advertising is indeed effective, measureable and well-liked, why isn't&nbsp;it highly-adopted by marketers yet? Amnesia's Iain McDonald has the answers.]]></description>
    <author><![CDATA[Iain McDonald]]></author>
    <authorid><![CDATA[6148]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/70_iain(1).jpg]]></image>
    <date><![CDATA[January 22, 2008]]></date>
</item><item>
    <title><![CDATA[5 landmines of social media advertising]]></title>
    <link>http://www.imediaconnection.com/content/18035.asp</link>
    <description><![CDATA[Learn from some of the past mistakes P&amp;G and Vodafone have committed with social media advertising.]]></description>
    <author><![CDATA[8rewardsroad.com]]></author>
    <authorid><![CDATA[]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/green_mouse70.jpg]]></image>
    <date><![CDATA[January 22, 2008]]></date>
</item><item>
    <title><![CDATA[Creating SEO friendly landing pages]]></title>
    <link>http://www.imediaconnection.com/content/17957.asp</link>
    <description><![CDATA[Practical tips and case studies on making your landing pages SEO friendly.]]></description>
    <author><![CDATA[Frieda Lee]]></author>
    <authorid><![CDATA[9343]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/frieda70(1).jpg]]></image>
    <date><![CDATA[January 15, 2008]]></date>
</item><item>
    <title><![CDATA[What makes or breaks landing pages]]></title>
    <link>http://www.imediaconnection.com/content/17958.asp</link>
    <description><![CDATA[Don't let badly designed landing pages drive visitors away. Use these tips to help you build and optimise landing pages.]]></description>
    <author><![CDATA[Nguyen Le]]></author>
    <authorid><![CDATA[9453]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/nguyen70.jpg]]></image>
    <date><![CDATA[January 15, 2008]]></date>
</item><item>
    <title><![CDATA[Corporate sites: localise to globalise]]></title>
    <link>http://www.imediaconnection.com/content/17955.asp</link>
    <description><![CDATA[What are the key factors that make a website truly global?]]></description>
    <author><![CDATA[David Temple]]></author>
    <authorid><![CDATA[9451]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/david_temple70.jpg]]></image>
    <date><![CDATA[January 15, 2008]]></date>
</item><item>
    <title><![CDATA[Harnessing interactive marketing for the greater good]]></title>
    <link>http://www.imediaconnection.com/content/17924.asp</link>
    <description><![CDATA[Jay Shapiro challenges the marketing profession to think of new and interesting ways that their organisations can leverage interactive marketing efforts for charity in 2008.]]></description>
    <author><![CDATA[Jay Shapiro]]></author>
    <authorid><![CDATA[8480]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/jshapiro70(1).jpg]]></image>
    <date><![CDATA[January 08, 2008]]></date>
</item><item>
    <title><![CDATA[Top strategies for optimising search campaigns ]]></title>
    <link>http://www.imediaconnection.com/content/17923.asp</link>
    <description><![CDATA[Relying solely on BMT may inhibit the use of creative ways of manipulating campaigns for better performance. A more effective way would be to navigate around BMT's functionalities to improve on reporting.]]></description>
    <author><![CDATA[Frieda Lee]]></author>
    <authorid><![CDATA[9343]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/frieda70.jpg]]></image>
    <date><![CDATA[January 08, 2008]]></date>
</item><item>
    <title><![CDATA[Social networking's engagement rules]]></title>
    <link>http://www.imediaconnection.com/content/17910.asp</link>
    <description><![CDATA[Businesses are increasingly harnessing social media's marketing potentials. Danesh Daryanani explains the major faux pas of social networking to avoid if one is to fully reap its benefits.]]></description>
    <author><![CDATA[Danesh Daryanani]]></author>
    <authorid><![CDATA[9318]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Danesh70.jpg]]></image>
    <date><![CDATA[January 08, 2008]]></date>
</item><item>
    <title><![CDATA[The best of iMedia Asia -- 2007]]></title>
    <link>http://www.imediaconnection.com/content/17869.asp</link>
    <description><![CDATA[Here are the top article picks that iMedia Connection Asia has published in 2007, filled with the issues that have been -- and continue to be -- pressing and urgent to interactive marketers.]]></description>
    <author><![CDATA[Shirley Lee]]></author>
    <authorid><![CDATA[7397]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/shirley_70(1).jpg]]></image>
    <date><![CDATA[January 02, 2008]]></date>
</item><item>
    <title><![CDATA[Will advertisers embrace the media-buying evolution?]]></title>
    <link>http://www.imediaconnection.com/content/17360.asp</link>
    <description><![CDATA[Online media sellers are having a field day with marketers' insatiable demand for media space. But how long will this last before consumers start demanding beyond banners?]]></description>
    <author><![CDATA[Bharadwaj Ramesh]]></author>
    <authorid><![CDATA[8502]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/70(4).jpg]]></image>
    <date><![CDATA[November 20, 2007]]></date>
</item><item>
    <title><![CDATA[Planning 2.0 -- towards user-generated creativity]]></title>
    <link>http://www.imediaconnection.com/content/17442.asp</link>
    <description><![CDATA[Are you ready for the new world where marketers are slaves to consumers, consumers become creative leaders and planners take on a reactive, not strategic, role?]]></description>
    <author><![CDATA[Saurabh Varma ]]></author>
    <authorid><![CDATA[8639]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/sb70.jpg]]></image>
    <date><![CDATA[November 27, 2007]]></date>
</item><item>
    <title><![CDATA[The truth about search marketing in China]]></title>
    <link>http://www.imediaconnection.com/content/17441.asp</link>
    <description><![CDATA[What are the challenges of working with China's leading search engine, Baidu, and how did SinoTech Media overcome them?]]></description>
    <author><![CDATA[Mathew McDougall]]></author>
    <authorid><![CDATA[5777]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/mm70.jpg]]></image>
    <date><![CDATA[November 27, 2007]]></date>
</item><item>
    <title><![CDATA[Marketing 2.0?]]></title>
    <link>http://www.imediaconnection.com/content/17122.asp</link>
    <description><![CDATA[The co-managing director of Amnesia makes sense of what it takes to succeed in the "atomic" marketing age.]]></description>
    <author><![CDATA[Iain McDonald]]></author>
    <authorid><![CDATA[6148]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/70_iain.jpg]]></image>
    <date><![CDATA[November 06, 2007]]></date>
</item><item>
    <title><![CDATA[The long tail of Asia's interactive industry]]></title>
    <link>http://www.imediaconnection.com/content/17361.asp</link>
    <description><![CDATA[With their highly diverse capabilities to address the long tail, it's no wonder that Asia's interactive players are fast shaping up as a leading force in the global interactive industry.]]></description>
    <author><![CDATA[Jay Shapiro]]></author>
    <authorid><![CDATA[8480]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/jshapiro70.jpg]]></image>
    <date><![CDATA[November 20, 2007]]></date>
</item><item>
    <title><![CDATA[What makes a digital ad agency?]]></title>
    <link>http://www.imediaconnection.com/content/17744.asp</link>
    <description><![CDATA[The lowdown on digital space -- a good guide for the novice; a wake-up call for those who think they&nbsp;know it all.]]></description>
    <author><![CDATA[John Lambie and Manish Sinha ]]></author>
    <authorid><![CDATA[8335]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/john_lambie_70.jpeg]]></image>
    <date><![CDATA[December 18, 2007]]></date>
</item><item>
    <title><![CDATA[Web analytics -- are the numbers adding up in China?]]></title>
    <link>http://www.imediaconnection.com/content/17743.asp</link>
    <description><![CDATA[Compared to the West, web analytics have a low take up in China. Is it entirely due to a lack of&nbsp;demand for better measurement?]]></description>
    <author><![CDATA[Mathew McDougall]]></author>
    <authorid><![CDATA[5777]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/mm70(1).jpg]]></image>
    <date><![CDATA[December 18, 2007]]></date>
</item><item>
    <title><![CDATA[Social networking 101]]></title>
    <link>http://www.imediaconnection.com/content/17781.asp</link>
    <description><![CDATA[Radixs' CEO gives a broad overview of&nbsp;the&nbsp;development of social networking and how marketers can leverage the platform.]]></description>
    <author><![CDATA[R Chandraseka]]></author>
    <authorid><![CDATA[9060]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Chandra_70.jpg]]></image>
    <date><![CDATA[December 18, 2007]]></date>
</item><item>
    <title><![CDATA[Special news report: iMedia Connection Asia launch party]]></title>
    <link>http://www.imediaconnection.com/content/17763.asp</link>
    <description><![CDATA[iMedia Connection Asia celebrated its launch wth&nbsp;the senior marketing community in Asia.]]></description>
    <author><![CDATA[Shirley Lee]]></author>
    <authorid><![CDATA[7397]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/shirley_70.jpg]]></image>
    <date><![CDATA[December 18, 2007]]></date>
</item><item>
    <title><![CDATA[Turn your ads into desirable content]]></title>
    <link>http://www.imediaconnection.com/content/17698.asp</link>
    <description><![CDATA[A successful virtual world campaign involves creating tools or experiences that are so useful or entertaining to a consumer that they'll willingly let your brand participate in their online experience. Ted Tagami elaborates.]]></description>
    <author><![CDATA[Ted Tagami]]></author>
    <authorid><![CDATA[504]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/stweden70_new.jpg]]></image>
    <date><![CDATA[December 11, 2007]]></date>
</item><item>
    <title><![CDATA[Finding performance in Japan through affiliate marketing]]></title>
    <link>http://www.imediaconnection.com/content/17685.asp</link>
    <description><![CDATA[Why has Japan so embraced affiliate marketing and what opportunities await new advertisers as they begin to view this channel as a lead sales driver for their business?]]></description>
    <author><![CDATA[Andy Radovic]]></author>
    <authorid><![CDATA[8270]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/andy_70x70(1).jpg]]></image>
    <date><![CDATA[December 11, 2007]]></date>
</item><item>
    <title><![CDATA[5 common myths of CPL marketing in Asia]]></title>
    <link>http://www.imediaconnection.com/content/17580.asp</link>
    <description><![CDATA[Find out if CPL marketing is indeed cheaper, English-friendly and reliable in Asia.]]></description>
    <author><![CDATA[William Hamson-Wong and Chris Sanderson]]></author>
    <authorid><![CDATA[8269]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/william_70(1).jpg]]></image>
    <date><![CDATA[December 11, 2007]]></date>
</item><item>
    <title><![CDATA[Want to get in bed with Google?]]></title>
    <link>http://www.imediaconnection.com/content/17512.asp</link>
    <description><![CDATA[Take a look at the real deal behind Google's cost-per-action model.]]></description>
    <author><![CDATA[James Hawkins]]></author>
    <authorid><![CDATA[8782]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/jhawkins70.jpg]]></image>
    <date><![CDATA[December 04, 2007]]></date>
</item><item>
    <title><![CDATA[5 ways to maximise online marketing through social networks]]></title>
    <link>http://www.imediaconnection.com/content/17511.asp</link>
    <description><![CDATA[How can advertisers make use of social networks to engage the audience with their brands?]]></description>
    <author><![CDATA[Richard Huggins]]></author>
    <authorid><![CDATA[8783]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/richard_70.jpg]]></image>
    <date><![CDATA[December 04, 2007]]></date>
</item><item>
    <title><![CDATA[Solid strategies for CPL marketing in China]]></title>
    <link>http://www.imediaconnection.com/content/17510.asp</link>
    <description><![CDATA[Affiliate marketing in China is fraught with challenges. But understanding the landscape in which it operates is a great first step towards breaking into that market.]]></description>
    <author><![CDATA[William Hamson-Wong and Chris Sanderson]]></author>
    <authorid><![CDATA[8269]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/william_70.jpg]]></image>
    <date><![CDATA[December 04, 2007]]></date>
</item><item>
    <title><![CDATA[Measuring online marketing's effectiveness the systematic way]]></title>
    <link>http://www.imediaconnection.com/content/17440.asp</link>
    <description><![CDATA[Without a systematic way of measuring digital marketing results, marketers may end up with one-dimensional data, or worse, swimming in it.]]></description>
    <author><![CDATA[Yufen Chen]]></author>
    <authorid><![CDATA[8501]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/70(6).jpg]]></image>
    <date><![CDATA[November 27, 2007]]></date>
</item><item>
    <title><![CDATA[3 steps to measure and optimise digital marketing]]></title>
    <link>http://www.imediaconnection.com/content/17359.asp</link>
    <description><![CDATA[Marketers&nbsp;fret over digital marketing measurement, but Ogilvy's Chen Yufen believes you can simplify the process with three steps in this two-part series. ]]></description>
    <author><![CDATA[Chen Yufen]]></author>
    <authorid><![CDATA[8501]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/70(3).jpg]]></image>
    <date><![CDATA[November 20, 2007]]></date>
</item><item>
    <title><![CDATA[Asian markets are driving the 3D web]]></title>
    <link>http://www.imediaconnection.com/content/17265.asp</link>
    <description><![CDATA[Challenges abound in the highly complex virtual world transactions where open technical standards are key if its business benefits are to be realised. Asia's virtual world platform operators are seen to be playing a central role here.]]></description>
    <author><![CDATA[Ted Tagami]]></author>
    <authorid><![CDATA[504]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/70_new.jpg]]></image>
    <date><![CDATA[November 13, 2007]]></date>
</item><item>
    <title><![CDATA[Will you still hire me tomorrow?]]></title>
    <link>http://www.imediaconnection.com/content/17264.asp</link>
    <description><![CDATA[Aquent's James Koh tackles pressing questions on the job market in the wake of the digital revolution. ]]></description>
    <author><![CDATA[James Koh ]]></author>
    <authorid><![CDATA[8337]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/jk70.jpg]]></image>
    <date><![CDATA[November 13, 2007]]></date>
</item><item>
    <title><![CDATA[Internet word of mouth's 3 key cultures]]></title>
    <link>http://www.imediaconnection.com/content/17263.asp</link>
    <description><![CDATA[IWOM is said to offer a glimpse into the world of online consumers, acting as a pathway for marketers to connect with them. Sam Flemming suggests three most compelling net cultures to pry into. ]]></description>
    <author><![CDATA[Sam Flemming]]></author>
    <authorid><![CDATA[8339]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/70.jpg]]></image>
    <date><![CDATA[November 13, 2007]]></date>
</item><item>
    <title><![CDATA[Going beyond-browser without going beyond expectations]]></title>
    <link>http://www.imediaconnection.com/content/17177.asp</link>
    <description><![CDATA[Akihito Abe explores the power of out-of-browser marketing campaigns and illustratres how to use them really well.]]></description>
    <author><![CDATA[Akihito Abe]]></author>
    <authorid><![CDATA[8267]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/akihito_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2007]]></date>
</item><item>
    <title><![CDATA[China's affiliate marketing woes]]></title>
    <link>http://www.imediaconnection.com/content/17123.asp</link>
    <description><![CDATA[The affiliate channel might just be the way to cut through Western-Asian cultural barriers in online marketing, especially in China.]]></description>
    <author><![CDATA[Chris Sanderson and William Hamson-Wong]]></author>
    <authorid><![CDATA[8268]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/chris_70_border.jpg]]></image>
    <date><![CDATA[November 06, 2007]]></date>
</item><item>
    <title><![CDATA[6 steps to penetrate Japan's online landscape]]></title>
    <link>http://www.imediaconnection.com/content/17112.asp</link>
    <description><![CDATA[Winning over Japan's online consumers is not without challenges. It's even harder for foreign marketers. With the right strategy, however, you can tap into this multi-million dollar pie.]]></description>
    <author><![CDATA[Andy Radovic]]></author>
    <authorid><![CDATA[8270]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/andy_70x70.jpg]]></image>
    <date><![CDATA[November 06, 2007]]></date>
</item><item>
    <title><![CDATA[5 reasons digital strategies fail]]></title>
    <link>http://www.imediaconnection.com/content/19614.asp</link>
    <description><![CDATA[The dynamic nature of emerging markets creates a challenging environment for developing digital strategies. Here are the five most common roadblocks, and the best ways to avoid them.]]></description>
    <author><![CDATA[Jenny Williams]]></author>
    <authorid><![CDATA[6205]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_jenny_70x70.jpg]]></image>
    <date><![CDATA[June 17, 2008]]></date>
</item><item>
    <title><![CDATA[How branding improves returns]]></title>
    <link>http://www.imediaconnection.com/content/19737.asp</link>
    <description><![CDATA[Success in extending your business overseas is closely tied to the strength of your brand.]]></description>
    <author><![CDATA[Wilson Chew]]></author>
    <authorid><![CDATA[13204]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_chew_wilson_70x70.png]]></image>
    <date><![CDATA[June 24, 2008]]></date>
</item><item>
    <title><![CDATA[Face to face with SinoTech Group]]></title>
    <link>http://www.imediaconnection.com/content/19738.asp</link>
    <description><![CDATA[SinoTech's Group CEO and executive chairman sits down to discuss the development of the digital market in China.]]></description>
    <author><![CDATA[Paul Beckley]]></author>
    <authorid><![CDATA[2817]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_beckley_paul_70x70.jpg]]></image>
    <date><![CDATA[June 24, 2008]]></date>
</item><item>
    <title><![CDATA[5 more reasons digital strategies fail]]></title>
    <link>http://www.imediaconnection.com/content/19818.asp</link>
    <description><![CDATA[Digital strategies are about more than just developing a website. Here are&nbsp;five more mistakes commonly made when developing digital strategies in emerging markets.]]></description>
    <author><![CDATA[Jenny Williams]]></author>
    <authorid><![CDATA[6205]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/hs_williams_jenny_70x70.jpg]]></image>
    <date><![CDATA[July 01, 2008]]></date>
</item><item>
    <title><![CDATA[The framework for successful paid search]]></title>
    <link>http://www.imediaconnection.com/content/19819.asp</link>
    <description><![CDATA[Efficiently reaching customers requires a variety of channels and approaches, and paid search in particular can be an effective vehicle.]]></description>
    <author><![CDATA[Farah Sadiq]]></author>
    <authorid><![CDATA[11462]]></authorid>
    <section><![CDATA[iMEDIA ASIA]]></section>
    <sectionurl><![CDATA[/UK/index.asp]]></sectionurl>
    <image><![CDATA[/images/content/Farah70.jpg]]></image>
    <date><![CDATA[July 01, 2008]]></date>
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